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What thoughts come to mind when you come across 404/Page Not Found/Dead Hyperlinks on a website? Aargh! You would find it annoying when you come across broken hyperlinks, which is the sole reason why you should continuously focus on removing the existence of broken links in your web product (or website). Instead of a manual inspection, you can leverage automation for broken link testing using Selenium WebDriver.

When a particular link is broken and a visitor lands on the page, it affects that page’s functionality and results in a poor user experience. Dead links could hurt your product’s credibility, as it ‘might’ give an impression to your visitors that there is a minimal focus on the experience.

Source de l’article sur DZONE

User experience design is something that most of us associate with websites. But why isn’t it something we extend beyond the website?

Here’s why I ask this:

As a consumer, it’s so rare that your only interaction with a brand is through its website. Take an ecommerce site, for example. You buy a product from it, and then what happens?

  • You get a confirmation email;
  • You get another email when the package ships;
  • You might get another email or SMS notification when the package is delivered;
  • You retrieve the package and open it;
  • You open up your purchase and use it.

These are all an extension of that initial user experience on the site. If there’s just one hiccup along the way, it could easily erode the trust and happiness you felt after quickly finding and buying what you needed on the site.

So, what I’d like to do today is look at 10 areas where UX design should extend beyond the website to ensure that the frictionless experience started there remains untarnished.

Extending UX Design Beyond the Website

As a web designer, you might be thinking that this part of the user experience doesn’t fall under the umbrella of your responsibilities. And you may be right about that.

For brands to truly be successful and profitable, someone needs to carefully examine the bigger picture and ensure that the user experience is flawless no matter how far away from the site it is. At the very least, you should share the UX research and strategy you do for a client’s site so their team can ensure it carries over to other areas of the business.

Here are some things to think about:

1. Mobile App

It’s not uncommon for websites to have mobile app counterparts these days. The layout doesn’t need to be identical since mobile users tend to behave differently than those on desktop.

That said, an app shouldn’t force users accustomed to the desktop experience to re-learn how to navigate or engage with the brand. So, the branding, UI design, speed, security, and navigation all need to be on par with what’s already been established in terms of usability.

2. Email

Most websites have a direct connection to email. For example, blog newsletters, purchase confirmation emails, and lead generation follow-ups all start on the website.

Consumers are well aware that when they hand over their email address, they will receive an email in return. In many cases, those emails are welcomed when they’re done right. But if something feels off, that bridge could easily burn between brand and consumer.

To preserve the UX, emails should come with the following:

  • The same branding and visual style as the website;
  • A personalized subject line, greeting, or offer;
  • Consistent messaging as the site, especially when it comes to the CTA.

Another thing to remember is that email isn’t the time to inject dark patterns into the experience. So, the “Unsubscribe” option should be in an easy-to-spot area and a sharply contrasting font color.

3. Social Media

Social media is another channel that’s commonly connected to a website. While you can’t control the aesthetics of social media websites themselves, the visuals and messaging in posts need to be on-brand.

That means that things like memes and emojis — which are popular means of communication on social — should only be used if they’re normally part of the brand identity. If not, you’ll need to find other ways to communicate engagingly.

Another part of the user experience to think about is customer support. Social media is a lot like going into a store. If someone has an issue with what they bought or the service they received, there will be many people around to witness the complaint. Social media only amplifies that — so the quality of customer care needs to be consistent with how the brand handles it everywhere else.

4. SMS

Not every brand will need to be connected to customers via text messaging. eCommerce companies, news sites, and personal services providers likely will, though.

However a brand uses SMS, the same UX guidelines apply here as they do across all other channels:

  • Keep messages concise;
  • Make sure they’re relevant and valuable;
  • Use branded messaging and design;
  • Don’t abuse the privilege and send too many;
  • Make it easy to opt out.

Basically, if you can’t make it a valuable extension of the brand’s offering, don’t use it.

5. Phone

Any website that publishes its phone number should expect to receive calls from prospects and customers. While there’s nothing to design here visually, the experience of getting on the phone with a company should be consistent with what they experience elsewhere.

One way to do this is to design an easy-to-follow routing system. It should be simple for callers to figure out which number to choose. What’s more, there should be no endless loops. If a caller has exhausted the options, they should be immediately directed to a representative.

Another way to ensure consistency is to adhere to a script — that goes for call centers for enterprises as well as the local lawyer’s office. Every caller should be greeted with the same tone and handled in the same manner (depending on the situation, of course).

6. Ads

There are a lot of places where brands can advertise these days:

  • Google search;
  • Social media;
  • Ad networks;
  • TV;
  • Radio;
  • Podcasts;
  • Blogs;
  • Billboards;
  • Direct mail.

When designing an ad campaign, there should be consistent messaging, aesthetics (when relevant), and CTAs presented. If branding isn’t consistent from ad to ad, there may be a delay in consumers recognizing the brand or its offer. Or, worse, not recognizing it at all.

7. Packaging

For brands that sell products, you have to think about how the packaging will impact the user experience. There are two types of packages to consider, too.

The first is the product’s own packaging. Branding should be clear as day and consistent with the site they bought it from.

It should also be easy to open. There’s nothing more frustrating than finally getting your purchase, only to realize you need tools to get it out of the packaging.

You also have to think about packaging for products that get shipped.

The product should fit well within the packaging. A too-roomy package will feel downright wasteful. So will excessive bubble wrap and paper filler.

Having a shipping label present in the package is also important. If the website makes it easy to make a purchase, the package should offer a convenient way to return the product if they’re not happy.

8. Product

The product itself has to align with the expectations set by the website.

Take the example of a SaaS. You’ve built an awesome landing page and mobile app store page to promote it. It looks great, it loads fast, and it’s easy to get around. But if the SaaS itself is ugly, disorganized, slow, or otherwise just clunky, all of the work you did to market it will end up being just false advertising.

So, make sure the expectations set before and during purchase naturally carry over to the experience with the product.

9. Business Exterior

For brick-and-mortar companies, the business’s exterior matters just as much as what happens inside it.

The most obvious thing to focus on is the aesthetics of the building. Does it look attractive? Is it in a safe area? Is there clear signage around it? Is it easy to find?

But you also have to think about user experiences that take place outside of the building. For example, there’s now a rise in curbside pickup. There are tons of things that can affect how happy the customer is with the experience — like if the pickup area is hard to find, there are never enough spots or the associates who deliver the orders always seem to be in a foul mood.

The business’s exterior should always set a good impression for what takes place inside.

10. Business Interior

Here are some things to think about when it comes to “designing” business interiors for a good UX:

  • Decor;
  • Layout;
  • Signage;
  • Furnishings;
  • Product discoverability;
  • Availability (of products or people);
  • Quality of customer service;
  • Checkout process.

It doesn’t matter what the company does — whether it’s a large retailer like Walmart or your own freelance design business. If a business’s establishment doesn’t look good, operate flawlessly, or provide a good person-to-person experience, it’s going to be very hard to get people to return.

So, all those things you do to design a streamlined website journey should be applied to a bricks-and-mortar business’s interior.

Wrapping Up

Depending on the types of companies you build sites for, some of the channels and suggestions above might not be relevant. Hopefully, this has got you thinking about other ways you (and your clients) can extend the UX design and strategy from the website.

If you can maintain the high-quality user experience from channel to channel, your clients’ brands will get more business, grow their profitability, and see a rise in loyalty, too.

 

Featured image via Pexels.

Source

The post UX Design Doesn’t End With Your Website first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

WordPress powers nearly 40% of all websites, thanks to its commitment to making publication possible for everyone, for free. Combined with premium plugins and themes, it’s possibly the ultimate tool for building attractive, unique, and feature-rich websites without any coding or design experience.

However, you do pay the price for this experience, with WordPress and its third-party products not always being built for performance – whether it’s page loading times or SEO.

Image optimization is a particularly big concern. Images are one, if not the largest, contributors to page weight, and it’s growing significantly by the year. So, while images are crucial for beautifying your website pages, they are also one of the biggest factors slowing it down.

In terms of image optimization, WordPress+Elementor brings very little to the table. WordPress core now comes with both responsive syntax and lazy-loading. Elementor itself also only comes with responsive syntax out-of-the-box. However, these are baseline techniques for image optimization that will deliver the bare minimum of improvements.

This means that, while Elementor makes it easy to design sweet-looking WordPress pages (with tonnes of creatively utilized images), you will probably pay the price when it comes to performance. But don’t worry. We will show you how to dramatically improve web performance by over 30 points on scoring tools like Google’s PageSpeed Insight

Why Optimize Your Elementor Images with ImageEngine?

In general, image CDNs use various techniques to get image payloads as small as possible and deliver image content faster, all while minimizing the visual impact. ImageEngine is no different in that regard.

Firstly, ImageEngine, when used in auto mode, will apply all of the following optimizations that web performance tools like Google’s PageSpeed Insight recommend. For example:

  • Properly size images – ImageEngine automatically resizes images for optimal size-to-quality ratios depending on the screen size of the user device. ImageEngine supports Retina devices.
  • Efficiently encode images – Applies different rates of compression depending on the PPI of the user devices. For example, ImageEngine adapts and more aggressively compresses on higher PPI devices without losing visual quality.
  • Next-gen format conversion – Automatically converts images to the optimal next-gen format according to the browser, device, or OS. ImageEngine can convert images to WebP or JPEG-2000 as well as GIFs to MP4 or WebP.  AVIF is also available in a manual directive mode.
  • Strip unnecessary metadata

While these features are standard for most image CDNs, ImageEngine is unique for its use of WURFL device detection. This gives ImageEngine much deeper insight into the user device accessing a website page and, by extension, its images. Using the screen size, resolution, PPI, etc., ImageEngine can make more intelligent decisions regarding how to reduce image payloads while maintaining visual quality.

This is why ImageEngine brands itself as an “intelligent, device-aware” image CDN and why it can reduce image payloads by as much as 80% (if not more).

ImageEngine also provides a proprietary CDN service to accelerate image delivery. The CDN consists of 20 globally positioned PoPs with the device-aware logic built-in. This allows you to deliver image content faster in different regions while also serving images straight from the cache with a ~98% hit ratio.

ImageEngine also supports Chrome’s save data setting. If someone has a slow connection or has activated this setting, ImageEngine will automatically compress image payloads even more, to provide a better user experience on slower connections.

How to Use ImageEngine with WordPress and Elementor

If you’re using WordPress and Elementor, then chances are you want to spend as little time on development and other technicalities as possible. Luckily, ImageEngine is a highly streamlined tool that requires little to no effort to integrate or maintain with a WordPress site.

Assuming you already have a WordPress website with Elementor, here are the step-by-step instructions to use ImageEngine:

  1. Go to ImageEngine.io and sign up for a 30-day free trial.
  2. Provide ImageEngine with the URL of the website you want to optimize.
  3. Create an account (or sign up with your existing Google, GitHub, or ScientiaMobile account).
  4. Provide ImageEngine with the current origin where your images are served from. If you upload images to your WordPress website as usual, then that means providing your WordPress website address again.
  5. Finally, ImageEngine will generate an ImageEngine delivery address for you from where your optimized images will be served. This typically takes the form of: {randomstring}.cdn.imgeng.in. You can change the delivery address to something more meaningful from the dashboard, such as myimages.cdn.imgeng.in.

Now, to set up ImageEngine on your WordPress website:

  1. Go to the WordPress dashboard and head to Plugins -> Add New.
  2. Search for the “Image CDN” plugin by ImageEngine. When you find it, install and activate the plugin.

  1. Go to Settings -> Image CDN. OK, so this is the ImageEngine plugin dashboard. To configure it, all you need to do is:

a. Copy the delivery address you got from ImageEngine above and paste it in the “Delivery Address” field.

b. Tick the “Enable ImageEngine” box.

That’s literally it. All images that you use on your WordPress/Elementor pages should now be served via the ImageEngine CDN already optimized. 

ImageEngine is largely a “set-it-and-forget-it” tool. It will provide the best results in auto mode with no user input. However, you can override some of ImageEngine’s settings from the dashboard or by using URL directives to manipulate images.

For example, you can resize an image to 300 px width and convert it to WebP by changing the src attribute like this:

<img src="https://myimages.cdn.imgeng.in/wp-content/uploads/2021/03/banner-logo.png?imgeng=/w_300/f_webp">

However, use this only when necessary, as doing so will limit ImageEngine’s adaptability under different conditions.

What Improvement Can You Expect?

Let’s see what results you can expect from using an image CDN to improve your page loading times.

For this, I created two identical WordPress pages using the Elementor theme. The one page purely relied on WordPress and Elementor, while I installed and set up ImageEngine for the other. The page had some galleries as well as full-size images:

The pages used many high-quality images, as you might expect to find on a professional photography gallery, photography blog, stock photo website, large e-commerce site, etc. I then ran page performance tests using Chrome’s built-in Lighthouse audit tool, choosing scores representing the average results I got for each page.

For thoroughness, I tested both the mobile and desktop performance. However, I focused on the mobile results as these showcase more of the image CDN’s responsive capabilities. Mobile traffic also accounts for the majority share of internet traffic and seems to be the focus for search engines going forward.

So, first of all, let’s see the mobile score for the page without ImageEngine:

As you can see, there was definitely a struggle to deliver the huge amount of image content. Google has shown that 53% of mobile users abandon a page that takes more than 3s to load. So, clearly, this page has major concerns when it comes to user experience and retaining traffic.

The desktop version fared much better, although it still left much to be desired:

When digging into the reasons behind the slowdown, we can identify the following problems:

Most of the issues related somehow to the size and weight of the images. As you can see, Lighthouse identified a 3.8 MB payload while the total image payload of the entire page was close to 40 MB.

Now, let’s see what kind of improvement ImageEngine can make to these issues by looking at the mobile score first:

So, as you can see, a major improvement of 30 points over the standard WordPress/Elementor page. The time to load images was cut down by roughly 80% across the key core web vital metrics, such as FCP, LCP, and the overall Speed Index.

In fact, we just reached that critical 3s milestone for the FCP (the largest element on the visible area of the page when it initially loads), which creates the impression that the page has finished loading and will help you retain a lot of mobile traffic.

The desktop score was also much higher, and there was further improvement across the key performance metrics.

If we look at the performance problems still present, we see that images are almost completely removed as a concern. We also managed to bring down the initial 3.8 MB payload to around 1.46 MB, which is a ~62% reduction:

An unfortunate side effect of using WordPress and WordPress plugins is that you will almost inevitably face a performance hit due to all the additional JavaScript and CSS. This is part of the reason why we didn’t see even larger improvements. That’s the price you pay for the convenience of using these tools.

That being said, the more images you have on your pages, and the larger their sizes, the more significant the improvement will be.

It’s also worth noting that lazy-loaded images were loaded markedly faster with ImageEngine if you quickly scroll down the page, again making for an improved user experience.

Thanks to its intelligent image compression, there was also no visible loss in image quality, as you can see from this comparison:

Conclusion

So, as you can see, we can achieve significant performance improvements on image-heavy websites by using the ImageEngine image CDN, despite inherent performance issues using a CMS. This will translate to happier users, better search engine rankings, and an overall more successful website.

The best part is that ImageEngine stays true to the key principles of WordPress. You don’t have to worry about any of the nuts and bolts on the inside. And, ImageEngine will automatically adjust automation strategies as needed, future-proofing you against having to occasionally rework images for optimization.

Source

The post Create Beautiful WordPress Pages with Optimized Images Using Elementor and ImageEngine first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

In this post, you will learn how to execute penetration tests with OWASP Zed Attack Proxy (ZAP). ZAP is a free web app scanner which can be used for security testing purposes.

1. Introduction

When you are developing an application, security must be addressed. It cannot be ignored anymore nowadays. Security must be taken into account starting from initial development and not thinking about it when you want to deploy to production for the first time. Often you will notice that adding security to your application at a later stage in development, will take a lot of time. It is better to take security into account from the beginning, this will save you from some painful headaches. You probably have some security experts inside of your company, so let them participate from the start when a new application needs to be developed. Nevertheless, you will also need to verify whether your developed application is secure. Penetration tests can help you with that. OWASP Zed Attack Proxy (ZAP) is a tool which can help you execute penetration tests for your application. In this post, you will learn how to setup ZAP and execute tests with the desktop client of ZAP. You will also need a preferably vulnerable application. For this purposes, Webgoat of OWASP will be used. In case you do not know what Webgoat is, you can read a previous post first. It might be a little bit outdated because Webgoat has been improved since then, but it will give you a good impression of what Webgoat is. It is advised to disconnect from the internet when using Webgoat because it may expose your machine to attacks.

Source de l’article sur DZONE

Our Self-presentation skills far supersede our verbal communication
We speak more through our bodies than our words. The posture we assume, the expression on our face, hand gestures, and our eye movement conveys far more than we would like to expose.
A subtle smile in a meeting can indicate a willingness to engage in a dialogue, while a stern look can instantly kill the conversation. Constantly checking the phone or looking at the watch can signal disengagement, while focusing on the other person signals interest.
Rolling our eyes expresses distrust or disgust in another person’s idea or behavior, while our eyes light up when we are genuinely curious about others. Keeping head down while walking in the hallway shows a lack of presence while acknowledging people passing by through a simple nod creates warmth. A firm handshake to begin an interview can exude confidence and power, while a limp handshake can reveal nervousness and weakness.
These non-verbal cues form a part of our body language that speaks even when we are silent, revealing how we are thinking and feeling in the moment.
Olivia Fox Cabane who has lectured at Stanford, Yale, Harvard, MIT, and the United Nations says:

In the scope of human evolution, language is a relatively recent invention. But we’ve been interacting well before this through nonverbal modes of communication. As a result, nonverbal communication is hardwired into our brains, much deeper than the more recent language-processing abilities. This is why nonverbal communication has a far greater impact.

She then points out ‘Without our realizing it, our bodies send out thousands of signals every minute. Just like our breath and heartbeat, these signals are part of the millions of bodily functions controlled not by our conscious mind but by our subconscious mind.’
Understanding the power of our body language and the role it plays in workplace communication and collaboration can bring us together by adopting positive communication styles as opposed to setting us apart through bridges of misunderstanding.

Importance of Body Language in Communication

Our body language plays a key role in impression management, the art of influencing how we are perceived by others.
A positive body language can show our enthusiasm to contribute, confidence in our abilities, being comfortable in taking on challenges, passion to drive results, and present to recognize future demands. It can open a world of new possibilities.
A negative body language can send strong signals of our resistance to contribute, doubt of our abilities, uneasiness to take on challenges, indifferent and uncaring attitude towards outcomes, and disconnected from reality to be able to handle future potential. It can close doors to success and growth.
Maya Angelou said, ‘People may not remember what you said, but they will remember how you made them feel.’
Since our emotions drive a large part of our decision-making, guess who will get the attention when a new project or a position opens up — a person who exhibited confidence in their body language or someone who looked like a nervous wreck?
Intelligence and brilliance are not enough to be successful at work. Our self-presentation skills far supersede our verbal communication.

The way you carry yourself is a source of personal power — the kind of power that is the key to presence. It’s the key that allows you to unlock yourself—your abilities, your creativity, your courage, and even your generosity. It doesn’t give you skills or talents you don’t have; it helps you to share the ones you do have. It doesn’t make you smarter or better informed; it makes you more resilient and open. It doesn’t change who you are; it allows you to be who you are. — Amy Cuddy

What happens when what we say is not in alignment with what we believe? We can lie through our words, but our bodies will reveal the truth. The non-verbal cues that we send through our body speak stronger than words.
Consider this. Someone approaches you with advice on a new strategy. Instead of expressing your true opinion, you simply nod in agreement. But, the tension around your eyes, the tone of your voice, and many other non-verbal cues can make the other person uncomfortable and leave them feeling unsure of your advice with the decision to never trust you again.
The idea is not to be inauthentic through your body language but to be aware of its implications. 
Research shows that we form impressions about others within a few minutes of meeting them and then our confirmation bias guides us in picking data that confirms our point of view. Anything that strengthens our belief system is readily accepted and that which contradicts it is rejected.
Being aware of the role our body language plays in forming this impression can help us twist the outcome of an interview in our favor.
For someone in a leadership position, body language is extremely important since people in an organization mimic not only the way leaders talk but also pick on their non-verbal cues.
A leader with positive body language appears approachable, open to feedback and shows a willingness to change while a leader with negative body language appears inaccessible, closed to feedback, and arrogant to adapt and change with the future demands.
Amy Cuddy asks, ‘Our non-verbals govern how others think and feel about us, but do our non-verbals govern how we think and feel about ourselves?’
Absolutely. Mastering the art of non-verbal communication not only leads to better communication with others, but it benefits us too. Presenting our best self forward by adopting positive body language enables us to be the creator of our future as opposed to being a victim of other’s perceptions. It leads to more opportunities for growth with higher chances of success.

4 Body Language Mistakes and How to Fix Them

1. Mind Is Not Attuned to The Body

When our mind is not in congruence with our body, we may try to portray a state which is in conflict with our inner self by controlling our posture and expression on our face, but sooner or later this incongruence will show up in our body language.
A positive body language cannot keep up with the negative mental state — what goes up in our mind will show up in our body. Without our realization, these ‘microexpressions’ will be noticeable to the people around us.

Our body language expresses our mental state whether we like it or not. Our facial expressions, voice posture, and all the other components of body language reflect our mental and emotional condition every second. Because we don’t control this flow consciously, whatever is in our head will show up in our body language — Olivia Fox Cabane

How to Align Our Mind and Body:

Research shows that our mind cannot distinguish imagination from reality. So, whatever our mind believes, our body will project.
We can bring out the desired body language by catching ourselves in those moments of negative mental states — disagreement, insecurity, angst, frustration, anxiety, criticism, and self-doubt, and choosing to get into a positive one.

  1. When you need to project confidence, seek inspiration.
  2. When you feel angst due to a disagreement, ask yourself ‘What can I learn from the other person?’ and ‘How are my biases causing me to be closed-minded?’
  3. When all you can see is negativity, choose to ask ‘What’s the one positive thing I can think about this situation.’
  4. When self-doubt consumes you, tell yourself ‘I need to let go of my fears to create a better version of myself.’
  5. When you exaggerate a negative outcome, ask yourself ‘What’s the worst that can happen?’ and ‘Is it really that bad or am I making up stories?’
Adopting a positive frame of reference and moving from a problem to a solution mindset can help us shift gears from a negative internal state to a positive one.

2. We Do Not Make a Commitment to Be Present

‘Being present—paying attention to what’s going on rather than being caught up in your thoughts — can yield immense rewards. When you exhibit presence, those around you feel listened to, respected, and valued,’ explains Olivia Fox Cabane.
When we are not engaged in a conversation, consumed in our own thoughts, and pretend to listen, it clearly shows up in the non-verbal signals we send to the other person.
We may start fidgeting with our phone or laptop showing signs of distraction, look here and there instead of making eye contact signaling we are not interested in what they have to say and may even shift too many times in our position out of discomfort.
Without our awareness, our body language will convey disrespect and distrust to the other person.
How to Be Present:

You must commit to a conversation, even the brief ones, or walk away. If you’re too distracted, admit that to both yourself and the other person. Be present or be gone. — Celeste Headlee 

It’s more polite to walk away from a conversation that doesn’t interest you than pretend to be present.
Once you decide to participate, you first need to convince and tell yourself that you want to be present. Say ‘I choose to be present,’ and then adopt body language that aligns with it — look at the other person with enthusiasm, lean just a little to build interest, and try to grasp what the other person intends to say.
You may occasionally drift away, but by choosing to be mentally present, you can bring your mind back to the conversation. Active listening though difficult is the most effective form of non-verbal communication that requires continuous practice and training of the mind.

3. We Ignore Context

When we talk to someone, their perception of us is based on the context of the meeting, their expectations, and their own personal and cultural filters.
Without recognizing that people operate within a certain context, we may send non-verbal signals that conflict with their values, contradicts their mental state, or even violates their sense of self.
How to Apply Context:
When engaged in a difficult conversation, without empathizing with how the other person might be feeling in the moment, we may appear cold, unemotional, and downright rude. By adopting kindness and warmth in our body language, we can convey the right message without necessarily making them feel bad.
When someone is passed up for a promotion, showing an attitude of indifference without understanding the value it holds in their life can make them resent you. Body language that shows presence and concern by giving them an opportunity to express their feelings can build better relationships.
When a co-worker is grieving a personal loss, you may appear too intrusive in your body language when all they need is space to let the feelings subside. It could be a personal preference or a cultural nuance, but without understanding their context you may actually do more harm than good.
When dealing with difficult people, your body language may switch to a fight-or-flight response. But, if you take a moment to analyze the situation without being at the effect of a fundamental attribution error, you may understand the rationale behind their behavior.
Every situation is unique. We need to project the right body language for each person by taking their context and personal filters into account.

4. We Tell a Conflicting Story

We may believe that we are highly approachable, but others may find us unapproachable. We may also think that we are open-minded, while others may find us biased. We may assume that we provide a psychologically safe environment to our people, but our employees may be terrified to make mistakes.
Now, it’s easy to say that ‘it’s just them, not me. I have already communicated to them multiple times.’ But really, is that the true story? Your intention may be far from the reality of your situation.    

Just after we observe what others do and just before we feel some emotion about it, we tell ourselves a story. We add meaning to the action we observed. We make a guess at the motive driving the behavior. Why were they doing that? We also add judgment — is that good or bad? And then, based on these thoughts or stories, our body responds with an emotion. — Kerry Patterson

When our body language doesn’t match our words, people pick up on our non-verbal signals — the sign of contempt on our face when someone makes a mistake, pacing back and forth when conveying bad news, showing nervousness by fidgeting when asking for feedback, rolling eyes when we disagree, making hand gestures that signal blame and so on.
So, while you may communicate one thing with your words, your body may speak the opposite. And when people get confusing signals, they tend to go with what they observed and not what they heard.
How to Tell the Right Story:
Bring your body language in sync with the message you wish to convey. People find it easy to trust a person when their body language reflects their words.
When asking for feedback, look the person in the eye and don’t be distracted. When someone makes a mistake, show curiosity in your face to enable them to learn from their mistakes. When telling people to feel comfortable to approach you, make open arm-hand gestures. When communicating bad news, be intense but show confidence in your ability to make things right by looking at people with passion and hope.
People spend a lot of time perfecting their speech without verifying what their speech is conveying through their body. When it comes to making the right impression, don’t just speak through your words, make your body language count too.

Summary

Master the art of non-verbal communication in the workplace by:

  1. Tuning to a positive state of mind: Be self-aware of your negative mental states and choose to get into a positive one.
  2. Committing to being present: Practice active listening and engage fully in the conversation instead of being simply present.
  3. Taking context into account: Connect with the other person by taking their values, mental state, and sense of self into account.
  4. Telling the right story: Bring your body in sync with the message you wish to convey.
Previously published here.

Source de l’article sur DZONE

Illustration is a big trend in 2021. Every designer should have some ability to illustrate, whether that’s producing icons, creating lettering, mocking up layouts, or crafting full-blown illustrations.

Designers’ workflows are as varied as their work, and one designer’s favorite tool is a frustrating mess to the next designer. Most design apps have a free trial, so it’s worth trying out a few before committing.

Counting down to the best illustration app for designers in 2021, all of the apps on this list are worthy of at least a second glance:

10. Vectr

Vectr is a simple vector design tool. It is heavily geared towards layout and even product design. It’s difficult to use it for many illustration jobs, but simple icon and UI creation are possible. It scrapes into our top ten thanks to the fact that it’s free to use.

9. Paper

Paper is a sketching app developed by WeTransfer. It grabs number nine in our top ten thanks to its simplified interface that is perfect for generating ideas. It may not be the most flexible app, but it’s free to download, making illustration accessible to anyone with an iOS device.

8. Inkscape

We love the fact that there’s someone out there producing a professional-grade artwork app for free. Inkscape is available for GNU/Linux, Windows, and macOS. If you’re interested in exploring this design area without signing up for a subscription or buying an iPad, Inkscape is a great place to start.

7. Assembly

Assembly is another app that’s dependent on the transition of illustrators from desktop machines to mobile devices and is available for iOS. Assembly does things a little differently; instead of manipulating boolean curves, Assembly builds illustrations out of shapes. If you’re someone who thinks they can’t draw (spoiler alert: everyone can draw), this is the app for you.

6. Sketch

It’s a shock low-rating for Sketch, the highly popular product design app doesn’t make it out of the bottom half of our list. The reason for the lower ranking? Sketch is an incredible design app, but its greater investment in prototyping features has come at the cost of drawing innovation. It’s still a great choice for crisp icon design, but it’s not flexible enough to take a higher spot in our list.

5. CorelDRAW

If you’re getting the impression that design apps are mostly for macOS or iOS, then you’d not be alone. CorelDRAW Graphics Suite is one of the few that began its life on Windows before being rebuilt for Mac. CorelDRAW is a premium option, but like Adobe’s offering, it is a suite of tools that cover everything you’ll need to create any form of design work you could ever need.

4. Vectornator

Moving closer to the top spot, Vectornator is an up-and-coming tool. Like many other apps further up our chart, Vectornator does a lot more than simply illustration. Its underlying tools provide a solid foundation for a flexible set of tools that you can use for any artwork. Vectornator does an awful lot, awfully well. 

3. Procreate

Procreate is one of the finest apps on this list, thanks in main to its incredible brush studio; being able to edit the marks you make is essential for any expressive artwork. Procreate enables expressive illustration, typography, and simple sketches. The only downside to this app is that it’s iOS only; if available on more platforms, it might have been even further up the list.

2. Adobe Illustrator

That’s right; we don’t think design giant Adobe’s illustration app Illustrator is worthy of the number one spot.

Illustrator is an excellent tool and arguably deserves to be considered Adobe’s flagship product. Since Adobe relented and allowed individual app subscriptions, it is also reasonably priced. It does everything you could want in an illustration app, from designing icons to creating original artwork.

So why not the top spot? It wasn’t so much that Illustrator fell down anywhere, as a different app pipped it to the post…

1. Affinity Designer

The best app for illustration in 2021 is Affinity Designer. We’ve been fans since its first beta version, and we’ve watched it go from underdog to champion.

On top of being an excellent vector app, Designer is comfortable with raster graphics. Although it certainly can’t compete with Photoshop (Affinity built Photo for that), Designer is more than adequate for many image tasks, making it a great all-around design app. Designer was also the first design app to support macOS’ new M1 chip natively.

The knockout blow is that Affinity Designer is available as a desktop app and an iOS app; the two apps have minor differences in their interfaces; what matters is that both apps use the exact same file format. You can seamlessly switch between desktop, iPad, and back to desktop, taking advantage of the precision of a mouse and the expression of a stylus.

It’s this kind of flexibility that bends Affinity Designer to your workflow instead of the other way around, and that’s why it’s top of our list.

Source

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Source de l’article sur Webdesignerdepot

SAP SE (NYSE : SAP) a annonce que le groupe Flint, l’un des plus grands fournisseurs d’encres, de presses d’impression numérique et d’autres produits destinés à l’industrie de l’impression et de l’emballage, a centralisé et digitalisé ses processus d’achats indirects et d’achats de services grâce aux solutions SAP Ariba. L’entreprise a ainsi gagné en efficacité, réduit ses coûts et amélioré le contrôle de ses dépenses.

Les solutions SAP Ariba ont remplacé les processus procure-to-pay jusque-là manuels de Flint Group, qui nécessitaient des commandes individuelles pour chaque fournisseur. Grâce à une plate-forme unique et unifiée dans le cloud, l’entreprise a standardisé son processus d’achat dans l’ensemble de son entreprise et a rendu les actes d’achats, la facturation et la comptabilité plus faciles et plus transparents pour les employés, les fournisseurs, les managers et le service comptabilité.

« Nous avons considérablement amélioré l’expérience d’achat de nos employés et l’efficacité des processus grâce à notre migration vers le cloud et à la mise en œuvre des solutions SAP Ariba », a déclaré Arno de Groot, vice-président, Procurement Packaging, Flint Group. « De plus, grâce à un système d’achat unifié complet, nous avons une meilleure visibilité sur les dépenses, ce qui nous permet de prendre des décisions d’achat plus éclairées et a un effet positif sur nos résultats ».

Le groupe Flint opère dans plus de 130 centres répartis sur six continents et travaille avec un réseau vaste et diversifié de fournisseurs pour satisfaire ses clients. Avant la mise en œuvre des solutions SAP Ariba, la gestion des achats indirects du groupe était complexe et chronophage. Le manque de transparence des dépenses et l’incohérence des données se traduisaient par une vision incomplète des coûts et une incapacité à prendre des décisions d’achat bien informées. Maintenant que les solutions SAP Ariba sont en place et intégrées à l’application SAP ERP de l’entreprise, le groupe Flint a pu :

  • Offrir à ses employés une expérience utilisateur intuitive leur permettant de prendre des décisions d’achat guidées tout en réduisant les dépenses superflues.
  • Améliorer la conformité, l’exactitude comptable et ses processus de comptabilité fournisseurs en joignant un bon de commande (purchase order) à presque toutes les factures
  • Mettre en place un programme de fournisseurs privilégiés, en réduisant le nombre de fournisseurs et en contribuant à maximiser les incitations et les rabais tout en améliorant l’expérience des fournisseurs
  • Gagner en visibilité sur le stock existant, ce qui permet d’éviter les doubles acquisitions et les achats inutiles

Pour en savoir plus sur la transformation digitale du groupe Flint, cliquez ici.

 

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User experience is one of the most important aspects of web design, but many experts overlook that UX doesn’t just apply to web pages. User experience as a concept encompasses all aspects of end-user interaction with a company.

That means you need to discover the right UX strategies for everything from your homepage to your email marketing and even your listings on Google.

Today, we’re going to explore some of how you can apply UX principles to your client’s image on search engines.

Why Your Search Engine Listing Matters

Let’s start with the basics: 89% of customers start their purchasing process with a search engine. That means that whether you’re creating a portfolio to sell your services or building a website for a client, the first connection a customer has with your design isn’t on the homepage.

Most of the time, you’re driving a specific experience for an end-user before you even realize it. Before you can wow an audience with a beautiful site design or an amazing CTA offer, you need to convince them to click on your Google link.

When you invest in user experience, you think carefully about the journey that an end-user goes through when interacting with a brand. This often means considering things like the user’s intent, their needs, and their pain points.

Those same principles apply to create an impressive search engine listing.

UX on a website is all about giving your audience what they need in an informed, and strategic manner; UX in the search engine results works the same way.

How to Make Your Search Listing Stand Out with UX

So, how do you begin to apply the principles of UX to your Google Search results?

It’s much easier than you’d think.

Step 1: Show Immediate Value

Delivering an excellent experience on a website often means providing end-users with the information they need as quickly as possible. Imagine designing a landing page; you wouldn’t want your audience to scroll forever to find what they need. Instead, you’d make sure that the value of the page was immediately obvious.

When creating an image for your search engine listing, you’ll need to take the same approach. This often means thinking carefully about two things: your headline and your meta description.

Around 8 out of 10 users say that they’ll click a title if it’s compelling. That means that before you do anything else to improve your SEO strategy, you need to make sure that your web page’s title is going to grab your audience’s attention.

The best titles deliver instant value. These titles tell the audience exactly what they’re going to get when they click onto the page. The promise drives action, while clarity highlights the informed nature of the brand.

The great thing about using an excellent title for a page is that it doesn’t matter where you’re ranked on the search results. Whether you’re number 2 or number 5, your customers will click if they find something they want.

It’s just like using a CTA on a landing page. Make sure your titles are:

  • Informative — show your audience value immediately;
  • Optimized for mobile — remember, your audience might not see your full title on some screens; this means that you need to make the initial words count;
  • Easy to read — keep it short, simple, and clear, speak the end-users’ language.

Step 2: Build Trust with Your URLs

Trust factors are another essential part of good UX.

When you’re designing a website for a new brand, you know that it’s your job to make visitors feel at ease. Even in today’s digital world, many customers won’t feel comfortable giving their money or details to a new company.

Within the website that you design, you can implement trust symbols, reviews, and testimonials to enhance brand credibility. On search engines, it all starts with your URL.

Search-friendly URLs that highlight the nature of the page will put your audience’s mind at ease. When they click on a page about “What is SEO” in the SERPs, they want to see an URL that matches, not a bunch of numbers and symbols

Use search-friendly permalink structures to make your listing seem more authoritative. This will increase the chances of your customer clicking through to a page and make them more likely to share the link with friends.

Once you decide on a link structure, make sure that it stays consistent throughout the entire site. If a link doesn’t appear to match the rest of the URLs that your audience sees for your website, they may think they’re on the wrong page. That increases your bounce rate.

Step 3: Be Informative with Your Meta Description

To deliver excellent UX on a website, you ensure that your visitor can find all of the answers to their most pressing questions as quickly as possible. This includes providing the right information on each page and using the correct navigational structure to support a visitor’s journey.

In the SERPs, you can deliver that same informative experience with a meta description. Although meta descriptions often get ignored, they can provide a lot of value and help you or your client make the right first impression.

To master your meta descriptions:

  • Use the full 160 characters — make the most of your meta description by providing as much useful information as you can within that small space;
  • Include a CTA — just as CTAs help to guide customers through the pages on a website, they can assist with pulling in clicks on the SERPS; a call to action like “read about the” or “click here” makes sense when you’re boosting your search image;
  • Focus on value — concentrate on providing your customers with an insight into what’s in it for them if they click on your listing.

Don’t forget that adding keywords to your meta description is often helpful too. Keywords will boost your chances of a higher ranking, but they’ll also show your audience that they’re looking at the right result.

Step 4: Draw the Eye with Rich Snippets

You’ve probably noticed that the search engine result pages have changed quite a bit in the last couple of years. As Google strives to make results more relevant and informative, we’ve seen the rise of things like rich snippets. Rich snippets are excellent for telling your audience where to look.

On a website, you would use design elements, like contrasting colors and animation, to pull your audience’s attention to a specific space. On search engines, rich snippets can drive the same outcomes. The difference is that instead of telling a visitor what to do next on a page, you’re telling them to click on your site, not a competitor’s.

When Google introduced rich snippets, it wanted to provide administrators with a way of showcasing their best content. Rich snippets are most commonly used today on product pages and contact pages because they can show off reviews.

Install a rich snippet plugin into your site if you’re a WordPress user or your client is. When you enter the content that you need into the website, use the drop-down menu in your Rich snippet tool to configure the snippet.

Ideally, you’ll want to aim for the full, rich snippet if you want to stand out at the top of the search results. Most featured snippets have both text and an image. It would help if you aimed to access both of these by writing great content and combining it with a relevant image.

Step 5: Provide Diversity (Take Up More of the Results)

As a website designer or developer, you’ll know that different people on a website will often be drawn to different things. Some of your visitors might immediately see a set of bullet-points and use them to search for the answer to their question. Other visitors will want pictures or videos to guide them. So, how do you deliver that kind of diversity in the SERPS?

The easiest option is to aim to take up more of the search result pages. Google now delivers a bunch of different ways for customers to get the answers they crave. When you search for “How to use Google my Business” on Google, you’ll see links to blogs, as well as a list of YouTube Videos and the “People Also Ask” section.

Making sure that you or a client has different content ranking pieces for the same keywords can significantly improve the experience any customer has on the search engines. Often, the process of spreading your image out across the SERPs is as simple as creating some different kinds of content.

To access the video’s benefits, ask your client to create YouTube videos for some of their most commonly asked questions or most covered topics. If you’re helping with SEO marketing for your client, then make sure they have an FAQ page or a way of answering questions quickly and concisely on articles, so they’re more likely to appear in “People Also Ask”:

Step 6: Add Authority with Google My Business

Speaking of Google My Business, that’s another excellent tool that’s perfect for improving UX in the search results. GMB is a free tool provided by Google. It allows business owners to manage how information appears in the search results.

With this service, you can manage a company’s position on Google maps, the Knowledge Graph, and online reviews. Establishing a company’s location is one of the most important things you can do to help audiences quickly find a business. Remember, half of the customers that do a local search on a smartphone end up visiting the store within the same day.

Start by setting up the Google Business listing for yourself or your client. All you need to do is hit the “Start Now” button and fill out every relevant field offered by Google. The more information you can add to Google My Business, the more your listing will stand out. Make sure you:

  • Choose a category for a business, like “Grocery store”;
  • Load up high-quality and high-resolution images;
  • Ensure your information matches on every platform;
  • Use a local number for contact;
  • Encourage reviews to give your listing a five-star rating.

Taking advantage of a Google My Business listing will ensure that your audience has all the information they need to make an informed decision about your company before they click through to the site. This means that you or your client get more warm leads and fewer people stumbling onto your website that might not want to buy from you.

Step 7: Use Structured Data Markup to Answer Questions

If you’re already using things like rich snippets in your Google listings, you should also have a structured schema markup plan. Schema markup on Google tells the search engines what your data means. This means that you can add extra information to your listings that will guide your customers more accurately to the support they need.

Providing additional schema markup information to your listings gives them an extra finishing touch to ensure that they stand out from the competition. You might add something like a “product price” to a product page or information about the product’s availability.

Alternatively, you could provide the people who see a search result with other options. This could be an excellent option if you’re concerned that some of the people who might come across your listing might need slightly different information. For instance, you can ask Google to list other pages along with your search results that customers can “jump to” if they need additional insights.

Baking structured data into your design process when you’re working on a website does several positive things. It makes the search engine’s job easier so that you can ensure that you or your client ranks higher. Additionally, it means that your web listings will be more thorough and useful.

Since UX is all about giving your audience the best possible experience with a brand, that starts with making sure they get the information they need in the search results.

Constantly Improve and Experiment

Remember, as you begin to embed UX elements into your search engine listings, it’s important to be aware of relevant evolutions. Ultimately, the needs of any audience can change very rapidly. Paying attention to your customers and what kind of links they click on the most will provide you with lots of valuable data. You can use things like Google analytics to A/B test things like titles, pictures, featured snippets, and other things that may affect UX.

At the same time, it’s worth noting that the Google search algorithms are always changing. Running split tests on different pages will give you an insight into what your customers want. However, you’ll need to keep an eye on the latest documentation about Google Search if you want to avoid falling behind the competition.

Like most exceptional UX aspects, mastering your SERP position isn’t a set it and forget it strategy. You’ll need to constantly expand your knowledge if you want to show clients that you can combine UX and SEO effectively.

It’s easy to forget that there’s more to UX than making your buttons clickable on mobile devices or ensuring that scrolling feels smooth. For a designer or developer to deliver wonderful UX for a brand, they need to consider every interaction that a company and customer have. Most of the time, this means starting with the way a website appears when it’s listed on the search engines. Getting your SEO listing right doesn’t just boost your chances of a good ranking. This strategy also improves your reputation with your audience and delivers more meaningful moments in the buyer journey.

 

Featured image via Unsplash.

Source


Source de l’article sur Webdesignerdepot

Aujourd’hui les entreprises s’efforcent de plus en plus à offrir une expérience employé exceptionnelle. Et elles ont de bonnes raisons de le faire.

Les recherches révèlent que l’expérience employé a une incidence sur la façon dont les salariés perçoivent leur travail et les efforts qu’ils fournissent. Cette expérience a ensuite un impact sur la satisfaction client, la fidélisation, le rendement des actifs et les ventes (1).

Bien que de nombreux facteurs entrent en jeu, environ 30% de l’expérience employé est liée à l’utilisation de la technologie par leur organisation. Grâce à elle, les salariés peuvent gagner en productivité, flexibilité, améliorer leurs relations professionnelles, mieux gérer le travail à distance. A l’inverse, elle peut aussi les distraire, créer un sentiment d’isolement et limiter leur capacité à se « déconnecter ».

Pour en savoir plus, SAP SuccessFactors a mené des entretiens avec des employés dans le monde entier. Nous avons étudié l’influence de la technologie sur le bien-être, l’engagement, le sentiment d’appréciation et de valeur, la productivité, ainsi que l’expérience globale des processus RH

Bien que cette recherche soit toujours en cours, les résultats préliminaires révèlent trois insights sur la façon dont la technologie peut contribuer à une expérience employé exceptionnelle.

Les employés ont besoin d’outils pour effectuer le travail qu’ils trouvent important et se décharger de ce qu’ils jugent inutile. Nous les avons interrogés sur les tâches, activités, ce qu’ils apprécient le plus et les motive à se lever chaque matin. Selon eux, le « travail utile » est un travail qui implique :

  • La mise en œuvre de quelque chose, par exemple un projet
  • La collaboration avec des collègues dans le but d’atteindre un objectif commun
  • La contribution à une solution et voir les résultats de ces efforts

Sans surprise, lorsqu’on leur demande des exemples illustrant comment la technologie les a aidé, les employés mentionnent des outils conçus pour les soutenir dans ces activités (pour la productivité, Microsoft 365, pour la collaboration, Microsoft Teams et Skype). Avec des résultats plus prononcés chez les employés régulièrement en déplacement ou télétravail.

Mais ils mentionnent aussi des outils qui leur permettent de gagner du temps sur les tâches opérationnelles et administratives. En voici quelques exemples :

  • Une application qui indique les places de parking disponibles lorsqu’on se rend au travail
  • Une application pour commander le déjeuner à l’avance et éviter de faire la queue
  • Les solutions SAP Concur : un employé interrogé a indiqué qu’il a réduit d’au moins 1/3 son temps passé à envoyer ses frais de voyage
  • Des outils qui définissent des modèles fondés sur des comportements antérieurs et qui présentent des propositions de manière proactive. Un employé mentionne une application de navigation GPS qui propose automatiquement un itinéraire en fonction des comportements précédents. Un autre affirme : « J’aime avoir accès au système pour effectuer une tâche, et que le système reconnaisse à l’avance la façon dont j’agis habituellement et prenne en charge certaines étapes à ma place afin que je puisse m’occuper de mon travail […]. Plus vite le système gère les informations, mieux c’est, car ce sont généralement des choses que je […] ne veux pas faire ».

Moins de systèmes séparés et disparates

Les employés soulignent que devoir passer par plusieurs systèmes pour accomplir une tâche ou trouver des informations est extrêmement frustrant et chronophage. Certaines recherches ont démontré que les employés passent jusqu’à 30 % de leur journée de travail à chercher des informations qui peuvent être stockées dans des systèmes et des bases de données disparates.

« J’aimerais faire certaines choses en exactement 20 secondes », confie un employé. « Je ne veux pas avoir à me demander si je dois accéder au portail RH, au portail informatique ou au facility portal. Peu importe qui résout mon problème, je veux juste qu’il soit résolu ».

De meilleures solutions en libre-service avec une assistance humaine

Pendant trop longtemps les solutions technologiques RH des entreprises (surtout celles en libre-service) ont été conçues en tenant compte des RH plutôt que des utilisateurs finaux : les employés. Par conséquent, les employés sont souvent obligés d’utiliser quotidiennement des solutions libre-service obsolètes, non intuitives et mal conçues.

Comme le décrit un employé : « J’essayais de réserver un vol et je recevais sans cesse un message d’erreur, mais le message ne précisait pas ce qui n’allait pas. Ce qui aurait dû me prendre cinq minutes a fini par me prendre plus de trois heures Et quand j’ai finalement réussi à joindre quelqu’un au téléphone, mon interlocuteur n’a pas pu m’en dire plus […]. C’était vraiment frustrant ».

Les conséquences d’une expérience frustrante liée à la technologie vont bien au-delà de la perte de temps. Elles peuvent avoir des effets négatifs sur le bien-être psychologique et physique des employés. Des recherches ont démontré que les expériences frustrantes liées à la technologie peuvent entraîner une perte d’efficacité et un sentiment de colère, impacter l’humeur et les interactions avec les autres, diminuer à la fois le niveau de satisfaction professionnelle et la qualité du travail, compromettre la productivité et même augmenter la pression sanguine ainsi que la tension musculaire (2).

Des recherches antérieures ont démontré que l’élément indispensable des solutions libre-service est la possibilité, si besoin, de parler à quelqu’un. Et cela sans effort important et sans avoir à répéter sans fin une tâche (3).

L’effet de la technologie sur les moments importants : pas toujours positif

Qu’il s’agisse de rejoindre une entreprise, fêter une promotion, s’occuper d’un proche malade ou d’accueillir un nouvel enfant dans sa famille, les moments qui définissent la carrière ainsi que la vie personnelle sont des occasions essentielles de montrer aux employés qu’ils sont reconnus et appréciés. Pourtant, l’expérience technologique associée à ces moments véhicule souvent le message inverse.

Par exemple, un employé interrogé confie : « J’étais très excité quand j’ai trouvé ce travail. Mais le fait d’avoir dû entrer manuellement les informations relatives à mon CV dans le système à plusieurs reprises ne m’a pas laissé une première impression positive de l’entreprise ».

Une récente enquête auprès des candidats et employés de la génération Z est éclairante. 54% d’entre eux déclarent qu’ils ne soumettraient pas une candidature si les méthodes de recrutement de l’entreprise sont dépassées. 26% s’accordent à dire qu’un manque de technologie tout au long du processus d’embauche les dissuaderait d’accepter un emploi.

Alors que les entreprises continuent d’investir dans l’expérience employé, elles doivent être attentives aux solutions technologiques fournies aux collaborateurs. Des solutions dépassées, difficiles à utiliser, qui n’ont pas été conçues en pensant aux employés, désavantageront grandement les organisations lorsqu’il s’agira d’attirer et de fidéliser les talents dans l’économie de l’expérience d’aujourd’hui.

En fin de compte c’est l’un de nos clients interrogés qui le souligne le mieux : « Lorsque nous lançons de nouveaux services de ressources humaines, nous ne voulons pas seulement avoir des utilisateurs. Nous voulons avoir des fans ».

Publié en anglais sur news.sap.com


Lauren Bidwell est chercheuse en gestion du capital humain pour SAP SuccessFactors chez SAP.

(1) The Financial Impact of a Positive Employee Experience ; A Beginner’s Guide to Employee Experience

(2) Ceaparu et al. (2004) ; Lazar et al. (2006) ; Norman (2004) ; Scheirer et al. (2002) ; Murrell & Sprinkle (1993)

(3) Howard & Worboys (2003)

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Source de l’article sur sap.com