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AccessiBe Review 2020: Solving Web Accessibility with AI and Scalability

Web accessibility is important for two reasons:

  1. Being ADA & WCAG compliant is required by law (we’ll explain this further) so if your website isn’t compliant, you can get sued.
  2. It allows people with disabilities to browse your website, which increases your potential audience and it is the decent thing to do.

In this accessiBe review, we’ll cover:

How Does accessiBe Work

accessiBe is an automated solution that combines two applications to achieve full compliance.

Foreground application: the accessibility interface. This is the accessibility menu that allows users with disabilities to adjust the various UI and design elements on your website so it meets their unique needs.

Background application: proprietary AI technology that’s responsible for the ‘heavy lifting’, screen-reader, and keyboard navigation optimization.

The combination of these two applications is unique for accessiBe for a few reasons. While most available accessibility solutions offer just one of the two or rely on manual remediation, accessiBe checks both boxes and does it in a fully automated way.

Additionally, and most importantly, accessiBe continuously scans your website, every 24 hours, identifying and fixing new accessibility issues as they arise. Websites are dynamic – meaning, keep updating constantly with new content, pages, images and so on; being ADA and WCAG compliant is an ongoing concern, not a one-time fix.

How to Install and Setup accessiBe

You install accessiBe by inserting a single line of code on your website.

From your end, that’s all it takes.

The first thing that happens is that the accessibility interface appears on your website. The menu is available via the accessibility icon (that also appears automatically.)

Source: accessiBe website

Next, the AI application scans and analyzes your website for accessibility issues and compatibility with screen-readers and keyboard navigation requirements and fixes them. This automated process takes 48 hours.

Once the initial 48 hours have elapsed, your website is compliant.

From here on, accessiBe automatically scans your website every 24 hours to identify and fix new accessibility issues as they arise due to website updates.

Why Ongoing Compliance is Important

We’ve mentioned this already, but it’s important to stress this point.

Whether you have an e-commerce website or a company website, you keep updating and changing your website; new items go up for sale, new videos and content pieces are added. Every addition or removal from your website has the potential of creating accessibility gaps (like missing alt text for images.)

By continuously scanning and fixing your website, accessiBe ensures that you stay compliant. An accessibility audit remediates your website for the specific point in time the audit took place. Meaning, you’ll need to audit your website periodically to remain compliant, which is a costly affair. With accessiBe you don’t need to worry about this.

accessiBe Front End Features – The Accessibility Interface

The accessiBe accessibility interface (the menu that is available for users) is installed automatically on your website once you insert the line of code. Let’s look at the various features that are available for people with disabilities.

Accessibility Profiles Explained

First, it allows you to choose from a pre-defined set of profiles optimized for various disability needs:

When one of the profiles is selected, the required adjustments are instantly applied to your entire website.

For example, The ADHD Friendly Profile creates a reading mark that follows your mouse movements that diminish distractions and allows better focus:

The Cognitive Disability Profile frames all the elements in bounding boxes and adds an ‘reading cursor’ that acts as your mouse to allow enhanced orientation:

Each of the predefined profiles includes a suite of features that target the unique accessibility needs of the disability; the Epilepsy Safe Profile prevents videos from playing automatically, dims all the colors on your website and eliminates flashing and blinking animations; the Visually Impaired Profile enhances all your website’s visuals, enlarges all fonts to allow most visual impairments conditions (degrading eyesight, tunnel vision, cataract, glaucoma and more) to be able to browse your website with ease.

The last two profiles, Blind Users and Keyboard Navigation, work in unison. They allow blind and motor-impaired individuals to browse and use your website as they are used to, through screen-readers and keyboard functionality, respectively.

Two things need to be mentioned here:

  1. Blind individuals have screen-readers installed on their computers in the OS-level, meaning, on the hard drive of the computer. They use them to navigate the internet by having the software read for them every text that appears on the screen. As can be seen in the screenshot above, the Blind User profile is ‘launched’ automatically once accessiBe detects that the user is using a screen-reader. This is a crucial functionality since obviously blind users aren’t able to locate the accessibility icon.
  2. The same goes for individuals that are using the keyboard instead of a mouse to navigate the web, both the motor-impaired and the blind. accessiBe detects and automatically enables keyboard navigation on your website.

On top of the predefined accessibility profiles, accessiBe’s interface allows for further adjustments that can be controlled specifically to allow a personalized browsing experience according to the user’s needs. Let’s look at these adjustments.

Accessibility Content Adjustments Explained

The content adjustments allow you to control every aspect of the written content on your website. The menu looks like this:

Each of these elements allows for granular control of the way content, or text, is presented. From altering the entire website’s text to a readable, sans-serif font that is easier to follow, to highlighting titles and links, to adjusting font size, the spacing between lines and letters and using a text magnifier that follows your cursor on the screen.

Here’s how it looks with Highlight Titles and Highlight Links turned on:

You can see all the links are highlighted with an orange bounding box while all titles are highlighted with a blue bounding box.

Accessibility Color Adjustments Explained

The color adjustments allows users to control every aspect of the color scheme on the website:

From adjusting contrast and saturation, to switching the entire website to a monochrome color scheme, to adjusting textual elements and background colors. Let’s look at a few examples.

Here’s a side-by-side of default appearance and the Dark Contrast adjustment turned on:

And here’s how it looks with the Monochrome adjustment turned on:

Accessibility Orientation Adjustments Explained

The orientation adjustments allow full control of ‘distractions’ that make it hard for individuals with epilepsy, ADHD, and cognitive disability to browse the web:

As such, the orientation adjustments allow users to mute sound, hide images, stop animations and additional ‘focus’ features such as an enlarged cursor and reading assistance that highlights the text being read.

Here’s how the Remove Images adjustment works:

accessiBe Back End Features

Unlike ‘accessibility plugins’ (more on that later) accessiBe provides a comprehensive back end treatment to your website – automated, AI-powered analysis of compatibility with accessibility requirements and fixing of the elements that need adjustment.

It should be noted that 70% of the WCAG compliance requirements deal with screen-reader and keyboard navigation compatibility and all these requirements are not answered by installing an accessibility interface widget that merely makes UI and design adjustments.

For example, an accessibility widget will enable you to enlarge the font on your website, to adjust the saturation or to highlight links, but it won’t enable a blind individual to differentiate between a shopping cart icon and a checkout icon, nor will it enable a motor impaired individual to easily navigate a menu.

This is a crucial consideration to make when choosing a web accessibility solution. Being WCAG compliant is a YES / NO situation. Your website is either compliant or it’s not, there is no middle ground here.

accessiBe’s back end features come to solve and answer all these compatibility issues that enable full screen-reader and keyboard navigation functionalities.

Screen Reader Compatibility Explained

Screen Reader is a software for blind individuals to use computers and browse the web. As the name suggests, the software reads aloud what is seen on the screen for blind individuals.

The screen reader software is installed on the computer. But in order for it to work with websites, the website needs to be compatible with the software. To achieve compatibility with screen reader software, WCAG requires that a website should adhere to a set of attributes called Accessible Rich Internet Applications (ARIA) that are installed within the website’s code, allowing it to ‘communicate’ with the screen reader.

Let’s take social icons as an example. We are all familiar with those icons – Facebook, Twitter, Instagram – they are instantly recognizable for us visually. A screen reader software doesn’t actually ‘see’ elements on the screen, rather it scans the website’s code to understand what appears on the screen. As such, a Facebook icon code simply says ‘link’ and has the URL that directs the user when clicking the link.

So with a website that isn’t compatible with a screen reader, that doesn’t have ARIA tags implemented, the screen reader will read to the blind person “link” for the Facebook icon; not very helpful, is it?

When ARIA tags are implemented, additional information is added to the Facebook icon – and any other visual link on the website – that describes what is the link. So the screen reader will read to the blind person “Facebook link”.

It’s not difficult to imagine the scope and effort of the work needed in order to implement ARIA tags on your entire website.

Keyboard Navigation Compatibility Explained

Keyboard navigation means that motor-impaired individuals are using their computers only through their keyboard, rather than a mouse. Scrolling, clicking links and menu buttons, opening and closing tabs – everything is done using designated keys.

There are many issues relating to keyboard navigation as today’s websites are highly complex, layered with content elements, and react dynamically to user behavior. Any element of the website must be compatible to allow full keyboard navigation.

Let’s look at a popup as an example.

Popups can be triggered for a variety of reasons. For mouse users, it is a simple occurrence; you can bring the cursor to the area of the popup, click on one of the fields to input details or click the X to close the popup.

But how do you handle the popup using only the keyboard? How do you differentiate between ‘regular’ functionalities of the website and that of the popup? How do you ‘shift the focus’ of the keystrokes to a layered element? You need to allow unique keystrokes to operate the popup, keystrokes that are activated only when a popup appears.

It’s one example of the many challenges making your website compatible with keyboard navigation. The list of WCAG requirements for compatibility with keyboard navigation is a long one, and understandably so as it needs to enable motor-impaired individuals to navigate your website with the same ease as the rest of us using a mouse.

How accessiBe’s Background Processing Achieves Screen Reader and Keyboard Navigation Compatibility

Without getting too technical, what accessiBe does is scan the entire code of your website and adds keyboard functionalities and ARIA tags to various elements on your website directly. It won’t interfere with your site’s code, but rather add an additional ‘layer’.

accessiBe’s AI ‘learned’ all of ARIA’s tags and keyboard functionalities required by WCAG and when scanning your website’s code implements all the required adjustments to achieve full compliance.

How accessiBe Makes Menus Accessible

Menus are a good example for understanding what the accessiBe background processing does and the benefits it provides.

We recognize menus on websites instantly, because we saw thousands and thousands of them. We know how they look, we know what their functionality is, and we know where to hover and click in order to reach the various pages of the website.

But if you remember, we said that screen readers don’t ‘look’ at the screen, but rather scan the site’s code to understand structure, identify links and read them aloud with all the text that appears on the page.

So menus are coded as a list structure, because in a way they are. A screen reader will announce a menu as a list, which might be confusing for a blind user. Additionally, many menus have drop-down sub-menus, accessible via a hover or by clicking a little triangle. Without proper ARIA tagging, a screen reader will miss the sub-menu.

What accessiBe does is adding readable tags for every element in the menu so a screen reader will recognize and announce each element properly. The ‘list’ code structure will get a “menu” tag, and the sub-menu will get a tag for ‘sub-menu’, thus allowing the blind individual to utilize the full functionality of the website.

Additionally, accessiBe alternates the tags on-the-fly while the site is being browsed. Once a sub-menu has been opened, a tag that says “sub-menu open” will be added to indicate to the screen reader what has happened, and will be changed with the tag “sub-menu close” once the sub-menu has been closed.

Image Recognition

One of the key elements of accessibility compliance with screen readers is to provide accurate alternative descriptions for images, known as alt text.

accessiBe utilizes various image, object and character recognition technologies (OCR and Iris) to provide highly descriptive and accurate depictions of images displayed on the website. Without adding screen-reader compatible alt tags to images a blind individual would simply not be aware of the existence of images, and miss out on the information usually displayed on images.

Let’s look at the following banner images from an e-commerce website:

As you can see, valuable information is communicated via the images – sales and discounts – the kind of information any shopper would want to know.

This is the descriptive text that accessiBe’s AI assigned to these images, completely automated with no human intervention (from left to right):

  • Image contains: shopping,  shorts, woman, ashion; image text: extra 50% off shorts
  • Image contains: shopping, red top, woman, jeans, fashion; image text: 50% off bottoms
  • Image contains: shopping, blue jumpsuit, woman, fashion, bed, ; image text: 50% off jumpsuits & rompers
  • Image contains: shopping, shoes, ocean, woman, fashion; image text: 50% off shoes

Again, doing this kind of work for the hundreds to thousands of images that are displayed on every e-commerce website requires a lot of time and effort. accessiBe achieves this in a completely automated way, and every image added to your website instantly gets its alt text.

Comparison of accessiBe with Accessibility Plugins

There are many web accessibility plugins out there. They offer a ‘quick fix’ for ADA and WCAG compliance – add an accessibility menu and you’re done.

As tempting as it may sound, the distinction between an accessibility menu and being fully compliant must be made.

As we’ve mentioned earlier, there are two parallel tasks that need to handle in order to achieve ADA and WCAG compliance:

  • Front end – UI and design adjustments, achieved by the Accessibility Interface (the visible menu for content, font, color and orientation adjustments)
  • Back end – screen-reader and keyboard navigation compatibility, achieved by implementing ARIA tags and further code adjustments

Reminder: 70% of accessibility compliance requirements deal with back end adjustments, meaning, screen-readers, and keyboard navigation compatibility.

Accessibility plugins, whether free or paid, only answer the front-end requirements. Meaning, after installing an accessibility plugin, you are just 30% compliant. Since accessibility compliance is not a scale (you don’t ‘get points’ for making it halfway through) you’ll need to turn to an additional provider to do the back end work.

accessiBe, on the other hand, provides a full accessibility compliance solution, covering both UI and design requirements through the accessibility interface AND screen-reader and keyboard navigation compatibility requirements through it’s automated AI technology that analyzes and makes adjustments in the code-level of the website.

Benefits of Using accessiBe Over Accessibility Plugins

  • Achieving complete accessibility compliance
  • Dealing with a single provider, rather than two or more
  • Cost-efficiency (manual audit and remediation service are expensive)
  • Complete compatibility with screen-readers and keyboard navigation
  • Enabling true accessibility to individuals with disabilities

Comparison of accessiBe with Manual Accessibility Services

Manual accessibility services can help you achieve full accessibility compliance, but it comes with two major disclaimers:

  1. You’ll still need an additional solution for an accessibility interface, which the service companies don’t provide
  2. The compliance achieved is for the point in time the audit and remediation were performed. Let’s explain this point further.

Companies that offer a manual accessibility service assign a team of accessibility experts to do an audit of your website. The result of this audit is a lengthy document detailing all the accessibility faults that your website has. It is a valuable document as it gives you a precise depiction of what needs to be fixed in order to achieve compliance.

From here there are two possible paths:

You can either take the audit results to your development team and have them remediate your website accordingly.

Or, some of the service companies offer a remediation service, meaning, they’ll assign their own engineers to manually make the necessary changes in your website. Needless to say this extra service isn’t given for free.

In both cases, you are looking at a process that takes weeks if not months (depending on the number of pages your website has.)

Additionally, since it is a manual process done by experts, it comes with a hefty price tag.

But most importantly, the audit and remediation hold for the time they were done. Unless you have a 100% static website, meaning, you do not make any changes to your website – never add or remove products, never update content – the ‘effect’ of the audit and remediation fades away with time.

Since the process was manual, any changes you make to your website must be handled manually accessibility-wise. You added a new banner with a link to items on sale, you’ll need to go into the code and add ARIA tags. You added a new image, you’ll need to go into the code and add alt text compatible with screen-readers. And so on.

Some of the manual accessibility service companies offer maintenance services as well. They will periodically audit your website (manually) and provide a remediation document that will need to be implemented (manually) either by your development team or by theirs for an additional cost.

These costs add up. Having your website audited and remediated for compliance on an ongoing basis takes time, effort, and money. But you don’t have a choice. Being ADA and WCAG compliant is an ongoing task, since websites are dynamic and being updated regularly.

accessiBe, on the other hand, offers a 100% automated and ongoing compliance solution. The initial audit and remediation process is carried out – with no human intervention – in 48 hours (compared to weeks or months by a manual provider). Then, your website is scanned every 24 hours to identify and fix accessibility issues using accessiBe AI technology. Meaning, compliance maintenance is constantly carried out ‘in the background’ keeping you ADA & WCAG compliant at all times.

Which brings us to another crucial point regarding manual accessibility services. They make it extremely hard for you to scale up. Every business has a constant aim to grow, but with a manual accessibility service, scalability becomes a pain point. The more you grow the more time, effort and money you need to put in to remain compliant. You want to add another section to your website, you want to launch an additional website? Using a manual accessibility service will hold you back. You’ll need to account for additional time before going live to manually enable accessibility and additional funds. For fast-moving companies, time becomes a serious burden.

Since accessiBe offers an automated and ongoing accessibility solution, scalability is not an issue.

Benefits of Using accessiBe Over Manual Accessibility Services

  • Time-efficient
  • Cost-effective
  • 100% automated
  • Ongoing compliance
  • Infinite scale
  • Single provider for full compliance (front end and back end)

How to Check Your Web Accessibility Compliance Level

Before you get started on your path to being ADA & WCAG compliant it’s important to understand the current state of accessibility your website provides.

Obviously, if you’ve never taken any steps to make your website accessible to individuals with disabilities, there’s no need for this – your website isn’t accessible in any way.

This is actually highly important if you have taken steps to make your website accessible, like for example, installing one of the accessibility plugins. You might be under the impression that by doing so your website is both compliant and accessible to individuals with disabilities.

There’s a simple and quick way to face the accessibility reality.

accessiBe offers a free, automated compliance audit tool available online named aCe. It uses accessiBe AI technology to scan your site, detect accessibility issues and provide quite a detailed report on the various elements that impact your website’s accessibility, and those include:

  • General score
  • Clickables
  • Titles
  • Orientation
  • Menus
  • Graphics
  • Forms
  • Documents
  • Readability
  • Carousels
  • Tables

Each of these elements is given a score and some explanations to the specific issues that need attention within the context of these elements.

In addition to gaining a compliance audit with the remediation steps needed to be taken in order to fix these issues, aCe gives you a very clear idea of where you stand and what needs your attention in order to achieve compliance.

We gave it a try. We ran a website that has installed one of the accessibility plugins (which was recognized, by name, by the aCe audit tool) and the results cement the point that these plugins aren’t comprehensive enough of a solution for true ADA & WCAG compliance.

Here are the results:

As can be expected, the UI and design side got relatively high scores, due to the accessibility plugin installed on the website, but anything that has to do with back end compatibility with screen readers and keyboard navigation got a failing score.

Conclusion

accessiBe is an automated and comprehensive web accessibility solution that achieves ongoing compliance with ADA and WCAG regulations for your website.

It offers a unique combination of front end and back end compatibility, meaning, it provides an end-to-end solution for both user-facing accessibility interface, and compatibility with screen readers and keyboard navigation.

The solution offered by accessiBe is a no-touch, no-code, continuous compliance utilizing proprietary AI technology that audits and remediates your website.

It is by far one of the most affordable web accessibility solutions, starting at $490 for websites with up to 1,000 unique pages.

When compared to accessibility plugins, accessiBe’s offering is robust and comprehensive, delivering full compliance that plugins aren’t able to.

When compared to accessibility manual services, accessiBe offers a speedy and automated audit and remediation process compared to the lengthy, manual and highly expensive offering of the service companies. Additionally, accessiBe, unlike accessibility manual services, delivers ongoing compliance and the ability to scale with ease and speed.

The combination of AI-based audit and remediation, the most comprehensive accessibility interface on the market, ongoing compliance, scalability, and a highly affordable plan makes accessiBe stand out from the competition by offering a unique end-to-end solution for achieving ADA and WCAG compliance in a fast and simple way.

Featured image via Unsplash.

Source de l’article sur Webdesignerdepot

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SAP et le groupe FITEC vont former plusieurs milliers de personnes en recherche d’emploi en France aux technologies SAP en 2020

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  • Ouvert à 2 000 candidats de niveau BEP à bac + 5
  • 80 % d’entre eux devraient ainsi retrouver un emploi à l’issue de la formation au sein de grands groupes (clients installés SAP en France) ou d’Entreprises de Services du Numérique en recherche de compétences SAP.
  • Un dispositif pour supporter l’emploi en France et pallier au manque de compétences fonctionnelles et techniques sur le marché du travail.

Paris, le 22 septembre 2020 – Partant du constat que 40% des employeurs européens ont des difficultés à trouver des profils compétents et experts en informatique, équivalent à environ 500 000 emplois non pourvus, SAP a lancé, en France, son programme de formation People to Work destiné aux demandeurs d’emploi en démarrant par une initiative engagée avec Fitec, acteur majeur de la formation métier de l´ingénierie pédagogique et de la formation Tutorée à distance. Un programme qui a fait ses preuves en Allemagne depuis plus de 20 ans et qui permet à plusieurs milliers de demandeurs d’emploi d’accéder à un emploi rapidement grâce à des formations certifiantes SAP.

Une formation qualifiante et certifiée pour booster sa carrière

Le programme People to Work de SAP permet à des personnes en recherche d’emploi de compléter leurs compétences, se former et obtenir la certification SAP pour faire la différence lors des actions de recherche d’emploi. Il s’adresse à des candidats de niveau BEP à bac + 5 issus des domaines métiers de l’administration des ventes, achats, logistique, comptabilité et contrôle de gestion.

L’initiative propose des programmes individuels et personnalisés de 90h de formation autour des solutions « Ventes & Achats » et « Comptabilité Fournisseurs et Clients » de SAP. Les formations sont dispensées à distance et reposent sur des systèmes de formation SAP dernier cri et des formateurs certifiés SAP qui jouent un rôle important sur la qualité du programme. Chaque semaine, le stagiaire fait un point avec son coach personnel pour revenir sur la semaine écoulée. Ces formations permettent de bénéficier d’une certification SAP, celle de consultant, niveau Associates, et celle d’utilisateur.

Former 2000 demandeurs d’emplois en en France d’ici la fin de l’année

Initié il y a quelques mois en Ile de France, le programme est désormais accessible de tous au niveau national. Depuis sa mise en place, plus de 500 personnes ont bénéficié du programme. SAP et Fitec comptent dès aujourd’hui accélérer la cadence pour former au total 2000 personnes d’ici fin 2020.

People to Work certifie chaque année 25 000 personnes en recherche d’emploi à travers le monde et près de 80% d’entre-deux trouvent un emploi une fois la formation terminée. Le programme vise également à réduire le nombre de personnes vivant dans l’extrême pauvreté mais aussi à contribuer aux cinq objectifs de développement durable établis par les Nations Unies.

Pour en savoir plus et s’inscrire il suffit d’aller sur MonTuteur.fr de Fitec et d’aller sur l’espace SAP.

« Le programme People to Work est une chance pour des milliers de personnes en France de se doter d’une formation qualifiante et de nouvelles compétences pour changer de voie ou simplement trouver plus rapidement un travail qualifié. Désormais déployé sur l’ensemble du territoire, il va pouvoir bénéficier au plus grand nombre. J’espère que cette démarche rencontrera le même succès qu’en Allemagne où elle a été lancée initialement », précise Gérald Karsenti, président de SAP France.

Suite à une demande croissante, SAP et le groupe FITEC proposent également des formations pour ses solutions de gestion des ressources humaines SAP SuccessFactors et de marketing, vente et relation client SAP Customer Experience, montrant une évolution des profils recherchés par les entreprises. DEVENEZ by Fitec propose des programmes longs de 200h à 400h pour des candidats de niveau bac + 3 à 5 souhaitant occuper un poste de consultant SAP, dans le cadre de parcours reskiling et Up’skiling.

A propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com .

A propos de FITEC

Partenaire formation de SAP depuis plus de 13 ans, deux départements au sein du groupe FITEC œuvrent en étroite collaboration avec SAP en France et en Allemagne dans le cadre du programme SAP People to Work :

DEVENEZ by Fitec programme longs de 200h à 400h pour des candidats de niveau bac + 3 à 5 souhaitant occuper un poste de Consultant Fonctionnel SAP S4/HANA Transformation Digitale, dans le cadre de parcours reskiling et Up’skiling.

MonTuteur by Fitec, programmes Individuels et personnalisés de 90h pour des candidats de niveau BEP à bac + 5 issus des domaines métiers de l’administration des ventes, achats, logistique, comptabilité et contrôle de gestion souhaitant compléter leurs compétences, se former et obtenir la certification SAP pour faire la différence lors des actions de recherche d’emplois. https://vimeo.com/456830760/484f0239d4

En lien avec le Covid19, Le groupe FITEC propose également aux entreprises et candidats qui le souhaitent des programmes de Up’skiling entièrement pris en charge pour les salariés.

Contacts presse :

Daniel MARGATO, Directeur Communication : 06 64 25 38 08 – daniel.margato@sap.com
Sylvain Drillon : 06 44 71 35 68 – presse-sap@publicisconsultants.com
SAP Press Room; press@sap.com

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

The post SAP et le groupe FITEC vont former plusieurs milliers de personnes en recherche d’emploi en France aux technologies SAP en 2020 appeared first on SAP France News.

Source de l’article sur sap.com

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Finding Your Way With Domain Mapping

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It’s no secret that having a custom domain name is an essential piece of any company’s branding strategy. While there are a myriad of hosting plans available that offer domains like your company.webhost.com, making the shift from one of those to simply yourcompany.com is an important step.

However, your domain branding strategy need not end there. Domain mapping offers an opportunity for web developers and online business owners the ability to improve their marketing campaigns, protect their brands from competitors, cut down on costs, and develop a more efficient workflow.

What is Domain Mapping?

Domain mapping refers to how visitors to your website are directed to different domains and subdomains and what URLs will be displayed in the visitors’ browsers.

When you first set up your online business, one of the very first things that you do is register a domain name for your company website. But depending on the business, it could be wiser to actually register multiple domain names at once. This is because you will want to lease the primary domain name you plan on using in addition to all related TLDs. This way, cybersquatters will not be able to hold your domain name hostage, especially once you have grown into a more established brand.

For example, if you register the name yourcompany.com, you might also want to register yourcompany.net and yourcompany.org. Then you might set up a URL redirect so that visitors to the latter two sites will be redirected to yourcompany.com. However, with a domain redirect, visitors to yourcompany.net and yourcompany.org will be redirected to yourcompany.com, meaning the URL in their browser will appear as yourcompany.com no matter what they typed.

With domain mapping, this isn’t the case. A visitor to yourcompany.net will still see that URL in their browser even if the content is actually being hosted on yourcompany.com.

Benefits of Domain Mapping

Although domain mapping may seem a bit esoteric and complex at first, it serves several purposes and offers many benefits:

1. Make Web Addresses Easier to Remember

Imagine that your restaurant chain, Larry’s Lunches, just opened a new chain on 116th Street in New York City. Your first instinct may be to direct customers to larryslunches.com/116thstnyc, but that domain is a bit long and hard to remember. Instead, you might want to register the domain larrys116th.com for customers for that specific store.

With domain mapping, you can serve up the content from your main domain, larryslunches.com, while still having your visitors see larrys116th.com. This makes it easier to brand your sites without having to manage several different sites.

2. Boost Your Web Development Career

If you are a web developer yourself but are not admittedly well-acquainted with domain mapping already, you would do well to change that.

One of the easiest ways would be to look at online web development programs that one can take to read through documentation to get caught up to speed on how domain mapping can help their efforts and how to implement it. These kinds of programs can be more comprehensive than university courses and offer an impressive 88% job success rate for those who successfully complete the programs.

3. Shield Your Brand from Competitors

Remember, it’s a good idea to purchase several different related domains in anticipation of competitors snatching them up from you. Choosing the right domain names is essential to protecting your brand.

For example, Larry’s Lunches might want to snag larrysnyclunches.com and larrysfamouslunches.com as well. However, simply leaving those domains parked can be a bit of a waste, and managing multiple domains can be a pain in and of itself.

But with domain mapping, you can manage those domains just as easily as if they were your primary site, so you no longer need to leave them empty.

4. Save Time and Lower Development Expenses

Development isn’t cheap, and time is money. While the maintenance costs for a website are already high enough, adding in separate domains can sometimes break the bank due to the increased complexity of managing so many different moving pieces.

Domain mapping can lower expenses and save time by keeping everything tidy and in one place. By managing everything from a single WordPress installation, for example, you can push updates to all your subdomains at once, saving you from the tedium of going through each domain and making the same updates.

5. Manage Client Sites from One Place

If you’re a freelance developer or run an agency, using domain mapping for some of your clients’ sites can save you time as well. For example, if several clients want blogs, and you use the same infrastructure for them, you can easily push updates and changes to all of them at the same time. In short, domain mapping can make maintaining sites much easier and quicker.

How to Implement Domain Mapping

If you’re sold on the benefits of domain mapping, here’s a quick primer on the steps you’ll need to take to get started:

  1. Choose a domain registrar: The ideal registrar you choose should come with a number of important features including adequate hosting for keeping your website visitor friendly, SSL certification to ensure security, 24/7 customer support, comprehensive packages that make it easy to operate your online business.
  2. Register the domains you’re interested in: These can either be domain misspells (otherwise known as typosquatting), like youcompany.com, yourcmpany.com, etc, or related domains like yournewproduct.com, yournewlocation.com, etc. Whatever you decide to go with, you’ll need to have it registered before you can get started.
  3. Install WordPress Multisite: WordPress is one of the easiest ways to develop websites, and that holds true for domain mapped sites as well. Plus, considering WordPress sites account for over a third of the entire internet, you can’t go wrong with the famed CMS. All you need to do is install WordPress and, once that’s installed, open wp-config.php and add define(‘WP_ALLOW_MULTISITE’, true) above the /*.
  4. Configure your DNS settings: Next, you’ll need to point all your name servers to your hosting account. These changes can take up to 72 hours to go into effect.
  5. Add domains to your hosting plan: From your hosting platform, you’ll need to link your custom domains. You can usually do this from your cPanel.
  6. Map subsites to your custom domains: Once you have your domains set up, you’ll need to link them through WordPress. To do so, simply login and navigate to Sites -> Add New. After you assign them a subdomain or subdirectory name, you can click Edit and add your custom domain. Then just hit Save Changes, and you’re good to go.

Take note that domain mapping is not necessary for transferring a domain name. When you map a domain, you’re simply telling your domain where it can find your website on the internet through having your name servers updated. When you change your name, it only affects where the domain has been resolved.

The Bottom Line

While domain mapping isn’t necessary for all websites, it can still be a major timesaver. By utilizing it properly, you can greatly improve the standing of your online business by saving time and money, making website management easier, and improving the branding of your sites.

 

Featured image via Unsplash.

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How to Develop an End-to-End Healthcare IoT Platform

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Whether it’s heart rate tracking or a reminder to take medicine, the Internet of Things (IoT) has brought a new revolution in the healthcare industry. IoT is bridging the gap between doctors, healthcare facilities and patients by allowing them to connect remotely.

Grand View Research revealed that the global IoT in the healthcare market is expected to reach $534.3 billion by 2025, expanding at a CAGR of 19.9% over the forecast period. From personal fitness tracking products to remote monitoring applications and surgical robots, IoT has the potential to bring innovation to the healthcare ecosystem.

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Web Design for Seniors: UX From a Mature Perspective

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It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to make up 20.6% of the population of the US. 

Around the world, people are living longer and remaining more active in the later years of their lives. What’s more, despite what you might have heard in the past, seniors aren’t as wary of the internet as they used to be. In 2019, the Pew Research institute revealed that 73% of people over the age of 65 were connected to the web. 

So, what does that mean for web designers?

your main focus needs to be on ability…people age differently

Well, first of all, it’s time for all of us to start thinking about user experience from different perspectives. We need to stop expecting our audiences to be made up entirely of iPhone-using millennials and start thinking about the needs of seniors too. After all, designing websites for seniors opens you up to a wide selection of potential visitors in the future.

What’s more, according to the US Census Bureau, people over the age of 65 generally have the highest household wealth figures of any age group. That’s a big deal. 

So, how do you adapt UX for seniors?

Creating Senior-Friendly Web Designs

When it comes to designing websites and applications for seniors, your main focus needs to be on ability. Age is just a number, and people age differently. 

That means that one person in their 70s might have no problem browsing through Netflix to watch the latest shows, while someone else wouldn’t be able to tell you what ‘streaming’ means. 

Rather than worrying specifically about age, think about how different people in older age groups might have different requirements when it comes to things like movement control, hearing, vision, and even device bias. 

Get the Visual Elements Right

Vision loss is by far the most common disability reported by elderly individuals in the US. Around one in six people over the age of 70 have some manner of visual impairment. That’s why UI designers need to think carefully about visual accessibility when creating the right websites. 

For instance, text and button sizes should always be kept large. Anything that needs to be read or clicked needs to be scaled up, to ensure that everyone can see the information clearly. For instance, on the Sandinmysuitcase.com website, you’ll find clear typography, combined with big buttons that tell you to “Start Here” so you know exactly what to do next.

Remember to stick to icons that are clearly labelled wherever possible. Stay away from anything that your customers might not understand. “Start Here” is easier to read and understand than “Submit”. 

It’s also worth sticking to the color and contrast guidelines laid out by basic UX design when you’re creating something for optimal visibility.  Colors that are too close together might create a nice pastel or gradient effect on a website – but they’ll also make things difficult to read. 

Concentrate on Usability

Over the age of 55, motor skills and coordination can begin to decline for some people. These changes make it harder for people to interact with complex UIs. The mouse on a computer can be a particular problem for people with diminishing motor skills – as can the touchscreen of a tablet or smartphone. 

When you’re working on the perfect UX, think about how you can make things as easy to click as possible for people who have a hard time hitting their targets. For instance, in this website for people traveling over the age of 50, you’ll see not only fantastic large font choices but big buttons that are descriptive and easy to understand too: “Click here to start planning your trip”:

The scrollbar can also be a bit of a problem for people with impaired motor skills. Because of this, it’s best to keep your focus on designing above the fold. Make sure that users don’t need to scroll far to find the information that they need and keep scrollbars simple in terms of their look and feel.

While you’re working on usability, remember that it will be important to keep interactions to a minimum wherever possible. Where you can engage younger audiences with double-taps, swiping and scrolling, it’s much easier to connect with seniors through simple one-tap interactions. The less actions your user needs to take to reach their goals, the better. 

Deliver Smooth Navigation 

Navigating from point A to B on your website needs to be as simple as seamless as possible. Remember, crowded pages on your websites and apps are often overwhelming – even for younger browsers. Seniors are generally just searching for “must know” information, so they don’t want anything to get in their way as they navigate through their website. 

As you work on your site or app design, ask yourself if every element on the page absolutely has to be there. If it doesn’t deliver value, then get rid of it. 

Additionally, remember that seniors don’t always have the best memories and concentration levels. That means that they need your navigation experience to be as simple as possible. Basic horizontal menu bars that show everything at once are often a good idea – even if they’re not very exciting.

Look at this helpful navigation experience from RetireMove.com, for instance. Everything you need is located at the top of the page, and you can even just enter your postcode to get started:

Cognitive decline happens regularly with age. Although not all older adults will have issues with their memory and concentration, it’s important to be prepared for an audience that might process information a little more slowly. It’s worth double-checking that your viewer’s attention isn’t being diverted to multiple parts of the page at once.

Get to the Point Quickly

While younger generations have quickly implemented technology into every aspect of their lives, older consumers use tech a little differently. These people don’t want to spend forever fiddling around with different parts of your website. They want to get the answers to their questions as quickly and easily as possible. 

Applications that are complicated or difficult to access are usually instantly rejected by seniors. Even if you’ve offered everything that we’ve covered above, from seamless navigation to minimalist design, you still won’t get the interactions you’re looking for if older adults don’t consider your design to be useful. 

Because of this, you need to highlight the point of a website or application to your seniors as quickly as possible. Avoid worrying about things like gifs, animations and gamification. Instead, focus on making sure that your designs are useful and simple. 

For instance, from the moment your senior user arrives on a web page, they should have instant access to clear instructions on how to use the application or service, and what they need to do next. Keep in mind that this is particularly important when you’re creating mobile apps, as apps are still a relatively new concept to older generations. 

On the “When They Get Older” website, you can instantly find the information you need in a well-organized navigation bar that’s labelled clearly:

A clear interface like this, combined with simple, step-by-step guidance that shows elderly individuals how to get the information that they want is the key to keeping these users coming back for more. 

Bringing a Mature Perspective to Web Design

These days, most designers focus heavily on younger audiences when creating websites and apps. After all, it’s these users that allow us to experiment more with the latest tools and concepts, like augmented reality, artificial intelligence, and robust animations. 

However, there’s still a market out there for the seniors of the world that want more opportunities to get online. This audience often goes ignored and under-served. However, as the value of older consumers grows, and their ability to interact online increases, you’ll find that more businesses begin to search for web designers who can provide immersive experiences for a more mature audience. 

The steps above will give you an excellent insight into how you can start designing for a different kind of customer base. However, remember that the best way to make sure that you’re delivering the right solution for any customer, is to test. User testing will provide you with the exclusive insights that you need to determine whether your senior UX is really working, or whether you’re still struggling to get into the shoes of an older user. 

 

Featured image via Unsplash.

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In Memory of Flash: 1996-2020

We are gathered here today….

Today I write in memory of Adobe Flash (née Macromedia), something that a bunch of people are actually too young to remember. I write this with love, longing, and a palpable sense of relief that it’s all over. I have come to praise Flash, to curse it, and finally to bury it.

We’ve been hearing about the death of Flash for a long time. We know it’s coming. December 2020 has been announced as the official timeframe for removal, but let’s be real about this: it’s dead. It’s super-dead. It’s people-are-selling-Flash-game-archives-on-Steam dead.

That last bit actually makes me happy, because Flash games were a huge part of my childhood, and the archives must be preserved. Before I’d ever heard of video cards, frames per second, and “git gud”, I was whiling away many an hour on disney.com, cartoonnetwork.com, MiniClip, Kongregate, and other sites, looking for games.

I think we’ve established in my previous work that even as a missionary kid, I did not have a social life.

The Internet itself gave me a way to reach out and see beyond my house, my city, and my world, and it was wonderful. Flash was a part of that era when the Internet felt new, fresh, and loaded with potential. Flash never sent anyone abuse, or death threats. Flash was for silly animations, and games that my parent’s computer could just barely handle, after half an hour of downloading.

I even built my first animated navigation menus in Flash, because I didn’t know any better. At all. But those menus looked exactly like the ones I’d designed in Photoshop, so that’s what mattered to me, young as I was.

That was a part of Flash’s charm, really.

What Flash Got Right

Flash Brought Online Multimedia into the Mainstream

Funny story, JavaScript was only about a year old when Flash was released. While HTML5 and JS are the de-facto technologies for getting things done now, Flash was, for many, the better option at launch. JS had inconsistent support across browsers, and didn’t come with a handy application that would let you draw and animate whatever you wanted.

It was (in part) Flash that opened up a world of online business possibilities, that made people realize the Internet had potential rivalling that of television. It brought a wave of financial and social investment that wouldn’t be seen again until the advent of mainstream social networks like MySpace.

The Internet was already big business, but Flash design became an industry unto itself.

Flash Was Responsive

Yeah, Flash websites could be reliably responsive (and still fancy!) before purely HTML-based sites pulled it off. Of course, it was called by other names back then, names like “Liquid Design”, or “Flex Design”. But you could reliably build a website in Flash, and you knew it would look good on everything from 800×600 monitors, to the devastatingly huge 1024×768 screens.

You know, before those darned kids with their “wide screens” took over. Even then, Flash still looked good, even if a bunch of people suddenly had to stop making their sites with a square-ish aspect ratio.

Flash Was Browser-Agnostic

On top of being pseudo-responsive, the plugin-based Flash player was almost guaranteed to work the same in every major browser. Back in a time when Netscape and Internet Explorer didn’t have anything that remotely resembled feature parity, the ability to guarantee a consistent website experience was to be treasured. When FireFox and Chrome came out, with IE lagging further behind, that didn’t change.

While the CSS Working Group and others fought long and hard for the web to become something usable, Flash skated by on its sheer convenience. If your site was built in Flash, you didn’t have to care which browsers supported the <marquee> tag, or whatever other ill-conceived gimmick was new and trendy.

Flash Popularized Streaming Video

Remember when YouTube had a Flash-based video player? Long before YouTube, pretty much every site with video was using Flash to play videos online. It started with some sites I probably shouldn’t mention around the kids, and then everyone was doing it.

Some of my fondest memories are of watching cartoon clips as a teenager. I’d never gotten to watch Gargoyles or Batman: The Animated Series as a young kid, those experience came via the Internet, and yes… Flash. Flash video players brought me Avatar: The Last Airbender, which never ever had a live action adaptation.

Anyway, my point: Flash made online video streaming happen. If you’ve ever loved a Netflix or Prime original show (bring back The Tick!), you can thank Macromedia.

What Flash Got Wrong

Obviously, not everything was rosy and golden. If it was, we’d have never moved on to bigger, better things. Flash had problems that ultimately killed it, giving me the chance, nay, the responsibility of eulogizing one of the Internet’s most important formative technologies.

Firstly, it was buggy and insecure: This is not necessarily a deal-breaker in the tech world, and Microsoft is doing just fine, thank you. Still, as Flash matured and the code-base expanded, the bugs became more pronounced. The fact that it was prone to myriad security issues made it a hard sell to any company that wanted to make money.

Which is, you know, all of them.

Secondly, it was SEO-unfriendly: Here was a more serious problem, sales-wise. While we’re mostly past the era when everyone and their dog was running a shady SEO company, search engines are still the lifeblood of most online businesses. Having a site that Google can’t index is just a no-go. By the time Google had managed to index SWF files, it was already too late.

Thirdly, its performance steadily got worse: With an expanding set of features and code, the Flash plugin just took more and more resources to run. Pair it with Chrome during that browser’s worst RAM-devouring days, and you have a problem.

Then, while desktops were getting more and more powerful just (I assume) to keep up with Flash, Apple went and introduced the iPhone. Flash. Sucked. On. Mobile. Even the vendors that went out of their way to include a Flash implementation on their smartphones almost never did it well.

It was so much of a hassle that when Apple officially dropped Flash support, the entire world said, “Okay, yeah, that’s fair.”

Side note: Flash always sucked on Linux. I’m just saying.

Ashes to Ashes…

Flash was, for its time, a good thing for the Internet as a whole. We’ve outgrown it now, but it would be reckless of us to ignore the good things it brought to the world. Like the creativity of a million amateur animators, and especially that one cartoon called “End of Ze World”.

Goodbye Flash, you sucked. And you were great. Rest in peace. Rest in pieces. Good riddance. I’ll miss you.

 

 

Featured image via Fabio Ballasina and Daniel Korpai.

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IBM et SAP annoncent de nouvelles offres pour aider les entreprises dans leur approche Intelligent Enterprise

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L’initiative « Evolution Partnership » vise à fournir de nouvelles solutions sectorielles intelligentes offrant des processus de bout en bout qui aident les entreprises à accélérer la modernisation des systèmes et des flux de travail.

ARMONK, N.Y., et WALLDORF — IBM (NYSE : IBM) et SAP SE (NYSE : SAP) annoncent la prochaine évolution de leur partenariat, avec des projets visant à développer plusieurs nouvelles offres créées pour permettre aux entreprises de piloter leur activité par les données et leur offrir un parcours plus prédictible.

Plus de 400 entreprises ont modernisé leurs systèmes et leurs processus d’entreprise grâce au partenariat de transformation digitale d’IBM et de SAP. Alors que la pandémie de COVID-19 continue d’avoir des répercussions importantes sur de nombreux secteurs à travers le monde, les organisations s’aperçoivent qu’elles ont besoin de l’agilité nécessaire pour s’adapter de manière fluide à l’évolution des conditions de marché et à la demande des clients.

« L’avenir à court et à long terme des organisations est défini par leur capacité à répondre de manière proactive aux conditions de marché actuelles, difficiles et sans précédent », a déclaré Adaire Fox-Martin, membre du Conseil d’administration de SAP SE. « Les entreprises acquièrent un avantage concurrentiel en débloquant les données en amont et en aval de leur chaîne de valeur, ce qui leur permet de découvrir de nouvelles opportunités de revenus et de créer des expériences exceptionnelles pour leurs clients et leurs collaborateurs, tout en raccourcissant les délais pour créer de la valeur. Le partenariat de SAP avec IBM réunit la puissance d’applications intelligentes et l’expertise technologique pour permettre aux entreprises de créer de la valeur plus rapidement et d’injecter les transformations nécessaires au soutien de leur activité aujourd’hui et demain. Ce partenariat sera utile à nos clients sur le marché et au niveau de leur bilan. »

La prochaine évolution du partenariat entre IBM et SAP vise à créer de la valeur plus rapidement via la transformation des entreprises, à accélérer l’innovation sectorielle grâce à des offres de données à valeur ajoutée spécifiques à chaque secteur, à dynamiser l’expérience client et collaborateur et à leur offrir une flexibilité et un choix ultimes pour exécuter leurs charges de travail dans des environnements de cloud hybride.

« Pour être compétitives dans un monde bouleversé en profondeur et en évolution rapide, les entreprises doivent être capables de remodeler leur organisation pour créer des processus métiers efficaces et automatisés, en appliquant des technologies avancées pour transformer les processus statiques et cloisonnés en flux de travail agiles et intelligents », a déclaré Mark Foster, senior vice president d’IBM Services. « Les nouvelles solutions dévoilées aujourd’hui marquent une nouvelle étape dans le partenariat entre IBM et SAP qui dure depuis 48 ans tandis que nous aidons nos clients à accélérer leur parcours pour devenir des entreprises cognitives. Notre collaboration avec SAP est conçue pour aider nos clients à accélérer la prise de décisions et à créer des expériences plus significatives pour leurs clients et leurs collaborateurs. »

Cette nouvelle collaboration entre IBM et SAP fournira des solutions conçues pour débloquer une nouvelle valeur pour les clients :

Réinventer les flux de travail avec des processus de bout en bout sectoriels intelligents

Annoncé la semaine dernière, l’Industry Cloud de SAP propose des solutions verticales innovantes pour favoriser une transformation rentable et une croissance durable. Pour répondre à la demande du marché en matière d’innovation sectorielle, IBM et SAP ont commencé à définir et à fournir conjointement des solutions basées sur le cloud avec des flux de travail sectoriels intelligents de bout en bout pour permettre aux clients de prendre des décisions commerciales basées sur les données. La première offre portera sur les processus métiers LTO (Lead-To-Order) et Plan-To-Manufacture pour le secteur des machines et composants industriels, afin d’aider les fabricants industriels à réinventer les processus de flux de travail afin d’accroître la productivité et la satisfaction des clients. IBM et SAP ont fait équipe avec les principales entreprises du secteur des machines et composants industriels pour concevoir et développer les capacités futures. En tant que partenaire de développement du service SAP Model Company, IBM travaille également avec SAP au développement d’un service SAP Model Company for Telecommunications qui aidera les fournisseurs de télécommunications à transformer leurs processus de contact avec la clientèle et de back-office, ainsi qu’à optimiser au maximum le rendement de leurs investissements dans la 5G.

Flexibilité grâce aux solutions de cloud hybride

Selon une enquête récente de l’ASUG (Americas’ SAP Users’ Group), une majorité des personnes interrogées ont déclaré qu’elles utilisent ou prévoient d’utiliser SAP S/4HANA dans un modèle de cloud hybride. Les entreprises continuent à faire évoluer rapidement leurs modèles économiques et à reconfigurer leurs processus afin de mieux accompagner leurs clients et répondre aux nouvelles demandes du marché. Beaucoup se tournent vers une stratégie de cloud hybride pour une approche « Intelligent Enterprise ». Afin de donner aux clients la flexibilité nécessaire pour exécuter les charges de travail dans l’environnement cloud le plus optimal, IBM, Red Hat et SAP collaboreront pour apporter les services gérés de SAP sur site en validant les déploiements privés de SAP Cloud Platform et les services de support connexes sur Red Hat OpenShift. Cette solution, actuellement proposée à certains clients pionniers, devrait permettre aux clients de créer des extensions side-by-side avec la sécurité souhaitée, une exigence essentielle pour les clients des secteurs réglementés.

Réimaginer les expériences des clients et des collaborateurs

Avec Internet, les smartphones et les réseaux sociaux, il n’a jamais été aussi facile pour les clients et les collaborateurs de partager leurs observations sur la qualité de leurs expériences avec les entreprises, les produits, les responsables ou les services partagés. L’étude Global C-Suite d’IBM a révélé que 82 % des chefs d’entreprise croient fermement que les données contribuent à créer un avantage stratégique, en consolidant la confiance des clients et en augmentant les profits. Pour aider les entreprises à accroître la valeur à partir des données, IBM et SAP prévoient de fournir des technologies et des services en s’appuyant sur le portefeuille de SAP Customer Experience et les solutions de gestion de l’expérience de SAP (Qualtrics) pour permettre aux clients de fournir une expérience omnicanal de nouvelle génération et de mesurer et améliorer l’efficacité des expériences des parties prenantes. Cette collaboration est conçue pour contribuer à la fidélisation des clients, à l’engagement des clients et des collaborateurs et à la qualité des marques et des produits dans de nombreux secteurs. IBM prévoit d’intégrer l’utilisation des solutions de gestion de l’expérience de SAP dans la réalisation des projets, dans le cadre de la gestion du changement organisationnel d’IBM, afin d’offrir aux clients une expérience de projet différenciée et optimisée.

Automatisation des processus pour accélérer la transformation

IBM et SAP travaillent ensemble à la mise en place de l’IBM Accelerated Move Center, une usine de migration de nouvelle génération conçue pour automatiser et accélérer encore plus la démarche « Intelligent Enterprise » et donner aux clients plus de prévisibilité sur leur transition vers SAP S/4HANA. Cette nouvelle offre sera une approche d’intégration toute prête qui utilise des modèles sectoriels de base préconfigurés et exploite des outils d’automatisation et de configuration créés en collaboration avec IBM Research.

Ces nouvelles offres seront basées sur l’Intelligent Suite de SAP et les solutions Industry Cloud de SAP. Elles permettront aux clients de bénéficier des technologies de SAP et d’IBM telles que l’IA, l’apprentissage automatique, l’automatisation et l’analytique. Ces offres s’appuieront sur la nouvelle plateforme d’évolution d’IBM, qui offre une vue unique sur les solutions IBM et une préconfiguration de ses Industry Impact Solutions, et qui interagit avec la plateforme technologique d’entreprise de SAP. Celai permet aux entreprises de créer des aperçus avancés, d’intégrer des capacités et de créer, étendre et améliorer les applications SAP. Cette combinaison vise à aider les clients à bénéficier plus efficacement de « l’intelligent Suite » de SAP, à migrer vers le cloud, à transformer les données en valeur commerciale et à utiliser les technologies émergentes pour soutenir les flux de travail intelligents.

Conditions et détails des accords définitifs à finaliser.

À propos de IBM

Pour plus d’informations sur IBM Services, rendez-vous sur https://www.ibm.com/services.
Pour plus d’informations sur les services SAP d’IBM, rendez-vous sur https://www.ibm.com/services/sap.

Les déclarations concernant l’orientation et les intentions futures d’IBM peuvent être modifiées ou retirées sans préavis, et ne représentent que des buts et des objectifs.

À propos de SAP

SAP est le leader du marché des applications d’entreprise : 77% des transactions financières mondiales passent par un système SAP. L’entreprise accompagne les organisations de toute taille et de tout secteur à mieux opérer. Nos technologies de machine learning, d’Internet des objets (IoT), d’analytique avancée et de gestion de l’expérience aident nos clients à transformer leur activité en « entreprise intelligente ». SAP dote les professionnels d’une vision approfondie sur leur activité et favorise la collaboration pour garder une longueur d’avance sur leurs concurrents. Pour les entreprises, nous simplifions la technologie afin qu’elles puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications de bout en bout et nos services permettent à plus de 440 000 clients d’opérer de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’information, visitez le site www.sap.com

Contacts presse :

Daniel Margato, Directeur Communication : 06 64 25 38 08 – daniel.margato@sap.com
Sylvain Drillon : 06 44 71 35 68 – presse-sap@publicisconsultants.com

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

 

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Eye Vs AI: Harnessing Technology to Successfully Track User Attention

Attention is the new gold; brands are in a constant competition for our attention.

A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which information is important, especially on the internet.

Good marketing specialists know that they have mere seconds to turn a potential customer into a lead. People are not going to spend a lot of time examining your advertisement or landing page, either it clicks or not. Moreover, most users do not read the articles, they scan them. First impression plays a huge role in the success of your business, so do not leave that to a chance.

You really don’t want your customer to ignore that special sale, subscription option, or another call to action on your webpage. That is why you need to know where that gold-worthy attention goes when a user opens your landing page. Here’s where technology can come in handy.

Eye-Tracking in Web Design

It is very important to know where your website visitor’s attention goes first. How to get that info? Eye-tracking is the answer.

Eye-tracking technology can be used to optimize your website conversions. By tracking eye movements, technology will recognize which content is most intriguing for the users. It will reveal whether people pay most attention where you want them to, which elements are distracting or not visible enough, and where sales are lost. This information is invaluable if you want to succeed in the current market.

This information is invaluable if you want to succeed in the current market

How does it work? An eye tracker, such as webcam or goggles, measures movement of an eye. Collected data is analyzed and presented as a heatmap, highlighting which elements of your design attract most attention. Having in mind that browsing time rarely exceeds a few seconds, this information is very valuable when you try to understand your audience.

You wouldn’t want to spend much time on your website design just to discover it does not generate desired conversion rate. By employing this technology you can make changes based on reliable data rather than intuition and guarantee your business future success.

By now you may think that you definitely need to carry out this eye-tracking study, but there is a catch. A high-quality behavioral observation or eye-tracking is a time-consuming, budget eating complicated process.

If you want to draw conclusions from heatmaps, you would need to include at least 39 participants in a study. One individual test may last from 20 minutes to an hour. Time quickly adds up when you include preparation and analysis of the results. The average eye tracker price is around $17,500 and it may vary between several thousand dollars and $50 000. Of course you can hire a company to carry out this research for you but it may cost you several hundred dollars a month. Luckily, technological innovations allow us to acquire the same insights about users’ attention flow much cheaper and faster than conducting or buying an actual eye-tracking study.

Technological innovations replace real eye-tracking study

AI-Powered Automatization of Eye-Tracking

In this task of understanding how internet users are interacting with your website, Artificial Intelligence (AI) seems to be an answer. AI-based technologies already have become prevalent in various services we use on a daily basis. For example, Netflix’s highly predictive algorithm offers viewers personalized movie recommendations. Medical researchers utilize eye tracking to diagnose conditions like Alzheimer’s disease or Autism. As these algorithms become better every year, AI also becomes an irreplaceable tool in business.

Over the years researchers have collected so much data that human behavior becomes really predictable

How can AI help you to understand your customer’s attention? The main feature of AI is that it can mimic human intelligence and constantly improve itself by learning from data. Predictive eye-tracking is based on deep learning and trained with previous eye tracking study data. Over the years researchers have collected so much data that human behavior becomes really predictable. Technology predicts which specific areas of your website attract most interest. In this way, AI enables you to speed up the UX research process and get insights about your design in a matter of seconds.

Too good to be true? There are already several available tools on the market, such as Attention Insight or EyeQuant. These predictive design tools are based on deep learning and trained with previous eye-tracking studies data. Up to date, they have achieved an 84-90% accuracy.

AI-powered attention heatmap

AI solutions for designers and marketers have already become major competitors to traditional eye-tracking studies. Due to active competition, predictive eye-tracking tools are constantly innovating and recently started generating heatmaps for videos. Another useful feature that provides decision-makers with quantitative data is a percentage of attention. Users can define an object that they want to test and get an exact percentage of attention that the object receives.

Conclusion

Since all digital products are competing for user’s limited attention, it has become one of the most valuable resources. Due to fierce competition, it is not enough to rely on your intuition and gut instinct while making important decisions anymore. Designers have a choice in this economy of attention, though.

Yes, there are eye-tracking studies that require a significant amount of time and financial resources.

However, you can make user-centric, data-driven decisions in a quick, scalable, and private way while your product is still under development. AI-powered predictive eye-tracking tools might be an answer. Attention is a new currency, and you must measure it.

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Lancement de SAP Learning Hub Enhanced Student Edition pour soutenir la prochaine génération de professionnels SAP

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WALLDORF — SAP SE (NYSE: SAP) annonce le lancement de SAP Learning Hub Enhanced Student Edition. Centrée sur les dernières technologies et innovations de SAP, celle-ci s’adresse aux étudiants du monde entier qui préparent leur carrière au sein de l’écosystème SAP. Cette édition fournit tous les outils, sessions d’entraînement et ressources nécessaires pour devenir un professionnel SAP certifié.

Créée en partenariat avec les programmes SAP University Alliances et SAP Next-Gen, cette édition renforce la collaboration de SAP avec les universités et les organismes de recherche. Elle a pour mission d’inspirer et de faire progresser la prochaine génération de talents et de dirigeants. Elle s’adresse aux étudiants issus de toute formation universitaire qui , par abonnement, ont accès 24h/24 à tous les contenus et outils d’apprentissage numériques et collaboratifs avancés de SAP. Ceux-ci incluent notamment :

  • Des guides de parcours d’apprentissage et des salles de cours SAP en ligne pour apprendre, collaborer et réseauter avec les experts SAP et les autres apprenants.
  • Un apprentissage numérique à son propre rythme portant sur les principales solutions SAP pour la planification des ressources de l’entreprise, la gestion de la relation client, l’analyse, les technologies intelligentes et autres fonctionnant sur SAP S/4HANA Cloud; le portefeuille SAP Customer Experience et les solutions SAP Analytics Cloud et SAP Internet of Things.
  • Soixante heures de pratique ou d’expérimentation des applications SAP accessibles via le portail SAP Live Access.
  • Un examen en ligne pour obtenir les badges numériques SAP Global Certification — une accréditation d’excellence très reconnue et recherchée pour les professionnels SAP.

« La prochaine génération de professionnels SAP cherche à entamer sa carrière et nous nous engageons à les préparer avec les connaissances et les compétences pratiques nécessaires pour exceller dans les solutions numériques et intelligentes qui font partie de notre écosystème SAP », a déclaré Eva Zauke, chief knowledge officer, SAP SE. « C’est pourquoi nous avons adapté le SAP Learning Hub, édition améliorée pour étudiants, afin de présenter nos solutions, technologies et contenus les plus innovants et orientés vers l’avenir, ainsi que des exercices pratiques et la possibilité d’obtenir des badges numériques SAP Global Certification ».

Avec cette nouvelle édition, les étudiants peuvent obtenir un véritable avantage concurrentiel pour toute carrière au sein de l’écosystème des partenaires et clients SAP.

Selon une étude récente de Pearson VUE, la possession d’une certification informatique, comme les badges numériques SAP Global Certification, présente des avantages directs pour les carrières professionnelles. En effet, avec l’obtention de certification en informatique :

  • 35% reçoivent des augmentations de salaire ;
  • 44% produisent un travail de meilleure qualité ;
  • 26% sont promus ;
  • 55 % appliquent leurs connaissances à des situations de travail réelles ;
  • 67% prennent davantage confiance en leurs compétences professionnelles.

« Pour notre université et pour moi même en tant que professeur, il est crucial que nos diplômés trouvent des emplois passionnants en rapport avec leurs qualifications acquises et qu’ils démarrent ainsi leur vie professionnelle avec succès », a déclaré le professeur Dietmar Kilian, professeur au Management Center Innsbruck (MCI) de l’Internationale Hochschule GmbH et CEO de PDA Group GmbH. « SAP Learning Hub, enhanced student edition, est l’une de nos offres complémentaires à nos étudiants. Les possibilités d’apprentissage et les certifications proposées constituent une préparation idéale pour les jeunes professionnels qui s’intéressent aux sujets de l’informatique et du numérique. C’est une base parfaite pour ceux qui veulent commencer une carrière de consultant SAP. Cette offre supplémentaire est très avantageuse et particulièrement importante pour ceux qui veulent se positionner dans l’environnement des solutions SAP ».

Pour en savoir plus et vous inscrire, consultez les offres de formation ou visitez l’atelier de formation pour SAP Learning Hub.

Consultez le SAP News Center. Suivez SAP sur Twitter : @SAPNextGen.

À propos de SAP

SAP est le leader du marché des applications d’entreprise : 77% des transactions financières mondiales passent par un système SAP. L’entreprise accompagne les organisations de toute taille et de tout secteur à mieux opérer. Nos technologies de machine learning, d’Internet des objets (IoT), d’analytique avancée et de gestion de l’expérience aident nos clients à transformer leur activité en « entreprise intelligente ». SAP dote les professionnels d’une vision approfondie sur leur activité et favorise la collaboration pour garder une longueur d’avance sur leurs concurrents. Pour les entreprises, nous simplifions la technologie afin qu’elles puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications de bout en bout et nos services permettent à plus de 440 000 clients d’opérer de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’information, visitez le site www.sap.com

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Daniel Margato, Directeur Communication : 06 64 25 38 08 – daniel.margato@sap.com

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SAP News Center. Suivez SAP sur Twitter : @SAPNews.

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