Articles

Teach yourself Scrum in 5 minutes

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I’ve just been appointed the CTO of a small company with less than 10 employees. Companies of this size typically don’t have the luxury of hiring a professional Project Manager, hence the role almost automatically goes to the CEO of the company, since he is the product owner – Which creates a problem for me, summarised in the ingress of this article. But as the CTO, I’m also responsible for all IT choices, including infrastructure choices, so let me go through all of my choices below – Since these have consequences for the process we must follow.

Cloudless first

Cloud systems such as Azure or AWS are amazing products, with a feature list covering everything you can imagine. However, they’re also ridiculously expensive, typically at least 10x as expensive as a simple VPS providing the same value from an application deployment point of view. At my last company we paid €5,000 per month for Azure, and probably something similar for our AWS account (Sigh, yes, we used both! Not my decision though!) – Let’s say €8,000 per month to make sure we’re within the boundaries and that I am not exaggerating. I told my developers back at that company that I could have ran the whole company on a handful of VPS servers from DigitalOcean paying no more than €200 per month in total. Nobody believed me until our CTO confirmed my numbers more or less by saying; « At my former company we ran a 300,000 EUROs daily profit FinTech company for some 200 EUROs worth of droplets from DigitalOcean. »

Source de l’article sur DZONE

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Exciting New Tools for Designers, September 2021

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Since school is back in session, this month’s roundup has a learning focus. In addition to tools, many of the resources include guides, tutorials, and cheat sheets to help make design work easier.

Here’s what’s new for designers this month.

ScrollingMockup.io

ScrollingMockup.io generates high-definition, animated scrolling mockups in minutes. All you have to do is paste your website URL, select from the expanding template gallery, add some music and post. You can create three mockups for free, and then this tool comes with a subscription model. The paid model allows for custom branding for mockups and more.

FilterSS

FilterSS is a curated collection of CSS image filters for use in projects. Upload an image, sort through the list, and then copy the code for the filter you want to use. It’s that easy!

Buttons Generator

Buttons Generator is a fun tool with so many button options in one place. Choose from three-dimensional, gradient, shadow borders, neumorphic, retro, animated, ghost, with arrows, and more all in one place. Click the one you like, and the code is copied right to your clipboard and ready to use in projects.

UI Cheat Sheet: Spacing Friendships

UI Cheat Sheet: Spacing Friendships is a fun – and memorable approach to figuring out spacing. This guide shows how close or far away elements should be based on “friend” circles with a couple of relatable instances. It’s one of the most relatable examples of this concept out there while emphasizing the importance of spacing in design.

PrettyMaps

PrettyMaps is a minimal Python library that allows you to draw customized maps from OpenStreetMap data. This tool can help you take online map design to the next level with cool, unique map visuals. It’s based on osmnx, matplotlib, shapely, and vsketch libraries.

Card.UX/UI

Card.UX/UI is a card-style generator with more than 20 templates and elements to create custom cards. Use the on-screen tools to design it the way you want and then copy the code for easy use.

Couleur.io

Couleur.io is a simple color palette builder tool that lets you pick a starting color and build a scheme around it. One of the best elements of the tool might be the quick preview, which shows your choices using the palette in context and in dark mode. Get it looking the way you want, and then snag the CSS to use in your projects.

CSS Accent-Color

CSS Accent-Color can help you tint elements with one line of CSS. It’s a time-saving trick that allows for greater customization for your brand in website design projects. Plus, it works equally well in dark or light color schemes. It supports checkboxes, radio, range, and progress bars.

Vytal

Vytal shows what traces your browser leaves behind while surfing the web. This scan lets you understand how easy it is to identify and track your browser even while using private mode. In addition, it scans for digital fingerprints, connections, and system info.

Imba

Imba is a programming language for the web that’s made to be fast. It’s packed with time-saving syntax tags and a memorized DOM. Everything compiles to JavaScript, works with Node and npm, and has amazing performance. While the language is still in active development, the community around it is pretty active and growing.

SVG Shape Dividers Creator

SVG Shape Dividers Creator is a tool that allows you to create interesting shapes with SVG so that your colors and backgrounds aren’t always rectangles. You can adjust and side, change the color, axis, and flip or animate it. Then snag the CSS, and you are ready to go.

Image Cropper

Image Cropper is a tool that allows you to crop and rotate images using the flutter plugin. It works for Android and IOS.

Noteli

Noteli is a CLI-based notes application that uses TypeScript, MongoDB, and Auth0. The tool is just out of beta.

Yofte

Yofte is a set of components for Tailwind CSS that help you create great e-commerce stores. The UI Kit is packed with components with clean and colorful designs that are customizable. The code is easy to export and clean. This premium kit comes with a lifetime license or a monthly plan.

UI Deck

UI Deck is a collection of free and premium landing page templates, themes, and UI kits for various projects. This is a premium resource with paid access to all of the tools. It includes access to more than 80 templates.

Star Rating: An SVG Solution

Star Rating: An SVG Solution is a tutorial that solves a common design dilemma: How to create great star rating icons for pages. This code takes you through creating an imageless element that’s resizable, accessible, includes partial stars, and is easy to maintain with CSS. It’s a great solution to a common design need.

Designing Accessible WCAG-Compliant Focus Indicators

Designing Accessible WCAG-Compliant Focus Indicators is another convenient guide/tutorial for an everyday application. Here’s why it is important: “By designing and implementing accessible focus indicators, we can make our products accessible to keyboard users, as well as users of assistive technology that works through a keyboard or emulates keyboard functionality, such as voice control, switch controls, mouth sticks, and head wands, to mention a few.”

Blockchain Grants

Blockchain Grants is a tool for anyone developing blockchain applications and in need of funding. It’s a database of grants from a variety of organizations for different applications. Start looking through this free resource to help secure additional funding for your projects.

Basement Grotesque

Basement Grotesque is a beautiful slab with a great heavy weight and plenty of character. There are 413 characters in the set with plenty of accents, numbers, and variable capitals.

Gadimon

Gadimon is a fun, almost comic book-style layered script. The font package includes a regular and extrude style.

Lagom

Lagom is a sleek and functional serif typeface with 16 styles in the robust family from ultralight to extra bold italic. It’s readable and has a lot of personality.

Striped Campus

Striped Campus fits our back-to-school theme with a fun, scholastic look and feel. The block letters have a thick outline stroke and some fun inline texture.

Source

The post Exciting New Tools for Designers, September 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

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Quick Ways to Make a Webpage More Scannable

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In the information age, time is a valuable commodity and something people don’t want to spend too much of. As a result, the average visitor only reads about 20% of the content of a page. 

For web designers and developers, that means a few things: first, you need to ensure that the web pages you create are as engaging as possible; secondly, you need to find a way of making the critical information on any page stand out; thirdly, every modern designer needs to create assets that are easy for today’s fast-paced customers to use. 

Making websites more scannable is how you do your part as a designer to ensure that the customers who come to a page get the quick and convenient experiences they need. 

So, how do designers embrace scannability?

Designing for Scannability: An Introduction

At first glance, the concept of creating a website for scannability is strange. 

Most designers start their projects with the aim of making customers stay on a page for as long as possible. So it’s odd to think that you would want to make it simple for end-users to skip from one page to another on a website in a matter of seconds. 

However, scannability isn’t just about delivering information and getting users off a page. When sites are scannable, they make it quicker and easier for customers to slide down the purchasing funnel. A quicker and more convenient customer journey leads to a stronger user experience and more conversions. 

Look at Netflix, for instance. It doesn’t give interested users a ton of information on its homepage. Instead, the key USPs of the product are laid out bright and bold in the middle of the screen, along with one simple call to action: Get Started.

Designing for scannability means making it easy for users on a page to glance at a screen and instantly access all the information they need to take the next step in their buyer journey. 

There’s no needless scrolling or wondering what to do next. 

According to analyst Jacob Nielsen, scannability is essential because people look for specific things on every page they visit. 

Customers don’t read through web pages word by word. Instead, they scan through the content, plucking information out that serves their requirements. 

Questions to Ask When Designing for Scannability

So, how do you know if your web pages are scannable?

Start by asking the following questions:

  • What’s the intent of the people who arrive on this page?
  • What kind of information needs to be conveyed instantly?
  • Can the visitor see the next step in their journey immediately?

For instance, when someone arrives on the Evernote homepage, you can assume that they want to:

  • Find out about Evernote
  • Learn how to sign up
  • Jump to other pages to find out about features, and contact details

That’s why the designer behind the Evernote website placed an immediate piece of useful information at the top of the page: “Tame your work, organize your life” tells customers exactly what the entire product is all about. The brief paragraph of information underneath can provide a few more details if customers need it, then there’s an immediate call to action: Sign up for free. 

Not only does the call to action tell users what to do next, but it tells them the most important information they need straight away: it’s free. 

Scannable pages like this are useful because:

  • They help users complete their tasks quicker: Whether you want to sign up or learn more about the product, everything you need is available instantly, with no scrolling required. 
  • The bounce rate is reduced. Customers don’t get confused and hit the back button. That’s good for your client’s SEO and their bottom line. 
  • The website looks and feels more credible: Because customers get all the answers to their questions immediately, they’re more likely to trust the website. 

So, what are some of the best things you can do to make your sites as scannable as possible?

Use Visual Hierarchy

Visual hierarchy is a way of organizing the content on your website in a way that adheres to how people use the website. For instance, if you land on a blog page, you expect to see the headline first, maybe some information about the writer, and any other essential information, followed by the body content. 

Although it’s tempting for designers to try and surprise users with new visual strategies, the best way to make your content more scannable is to give end-users precisely what they expect. 

If you’re not sure what a page should look like, try checking out the competition. 

One of the most obvious visual hierarchy rules is that the main navigation should always go at the top of the page. 

Customers will expect to look at the top of the page to find navigation. They don’t want to have to scroll through your website, searching for a way to get to another page. If you want to make it as easy as possible for end-users to jump from one page to another, you can pin the navigation bar to the page so that it stays with users as they scroll. 

Maintain Negative Space

White space, negative space, or whatever you call it – is the part of your design that’s left empty. 

White space is crucial because it gives all of the objects on your page some much-needed breathing room. Without enough negative space on your pages, it’s impossible to embrace scannability because there’s too much information for a customer to take in at once. 

For instance, notice how there are big gaps of space between every element on a Forbes website post. A proper amount of negative space on your site ensures that users can quickly take in chunks of information and use that information to decide what to do next. 

To ensure there’s enough negative space on your website pages, ask yourself what the key elements visitors will notice when they come to a website. The essential items should be:

  • A title or header to confirm that the user is in the right place
  • A CTA that shows your user what to do next
  • A navigation header or menu
  • Critical information includes an introduction to what a page is about or an excerpt from the blog post they’re about to read. 
  • A visual component: A picture or image that gives context to the page. 

Anything else can usually be removed. So, for instance, if Forbes wanted to make the page above more scannable, they could easily remove the ads and social media sharing buttons.

Make the Next Step Obvious

Every page on a website exists in a hierarchy within the customer journey. 

A homepage leads customers to product pages, which leads to a checkout page, which connects to a thank-you page that sends the visitor back to another product page, and so on. 

When designing for scannability, it’s crucial to make the next step in the journey as obvious as possible. Usually, this means placing the call to action “above the fold,” where the customer can see it immediately.

Ideally, scannable pages should have just one CTA. This will stop your audience members from being confused or overwhelmed by choice. 

However, if you’ve got multiple CTAs, think about the average customer’s journey and what they’ll want access to first.

If those buttons don’t appeal to the customer, they can scroll a little further and see other “next step” options, like shopping for “self-isolation essentials” or browsing other popular product categories:

Test Every Page

Testing for scannability means examining every page and making sure that it’s as easy as possible for customers to move through the buying process as fast as they want to. 

Visit each page you design in a buyer journey and ask how quickly it would take end-users to get from point A to point B and beyond. Here are some of the common issues that might slow the customer’s journey and harm scannability:

  • Readability: Is the font legible? Is it large enough to read on all screens, including mobile devices? Legibility in the design world measures how quickly and intuitively your users can distinguish what’s going on any page. Remember that the color of the background, the amount of negative space around copy blocks, and even font pairing can impact the readability of the content. Show your pages to multiple people and time how long it takes for them to grasp the message that you’re trying to convey. 
  • Fluff: Fluff and extra features can make your pages more intriguing, but they can also slow users down. For instance, one picture at the top of a blog page can add context to the article. A slideshow of pictures stops the customer from progressing and keeps them stuck at the top of the page for longer. 
  • Words instead of numbers: According to Nielsen, eye-tracking studies show that numerals often stop the wandering eye. Numbers are compact and more regularly associated with statistics and facts, so they’re more likely to grab attention. If you want to get important points across to end users fast, use numbers, not words. 

Creating Scannable Pages

Scannability is becoming an increasingly important concept in today’s busy landscape. 

Now that more customers are browsing websites from their smartphones or checking out products on the move, designers need to think more carefully about adjusting to this agile environment. 

Scannable pages that move visitors along the buying cycle and into the next stage of the funnel will deliver better results for your clients, and therefore better outcomes for you. 

Source

The post Quick Ways to Make a Webpage More Scannable first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

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Measuring Developers Isn’t Tyranny

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Informing someone that you want to “measure” them is not a great way to start a conversation. Software developers, like all people, tend to look unfavorably upon having their performance closely measured. But measuring developers is one of the hottest trends for companies around the globe. So is it tyranny to measure people?

People are quick to note that numbers don’t tell the whole story and can become defensive at the notion their productivity should be quantified somehow. This resistance can become even more entrenched when teams become stacked against each other. 

Source de l’article sur DZONE

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Top Blogging Platforms Worth Considering in 2021

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Want to know which of the top blogging platforms you should consider using this year?

Blogging is still one of the best ways to draw attention to your brand, generate thought leadership, and build your credibility. Research suggests that US internet users spend 3x more of their browsing time on blogs than on email. Additionally, people view about 20 billion blog pages on average each month. 

So, how do you join the blogging revolution? You’ll need the right platform. 

Essentially, a blogging platform is a CMS (Content Management System) which supports blog creation. Many come with additional tools like SEO support and integrations with email marketing too. There are tons of great blogging platforms out there, which means knowing where to start searching can be tough. To help you, we’ve put together this list of the leading blogging platforms.

What to Look for in a Blogging Platform

Before we sort through our list of the leading blogging platforms, let’s start with a quick overview of what the best blogging solutions typically include. Notably, depending on what you’re going to be using your blog for, you may have other features to prioritize besides those listed here. These features will act as a starting point for your comparisons:

Ease of Use

Uploading, publishing, and sharing your blog shouldn’t be a headache. 

There are many website builders out there that seem to have blogging tacked on as an “extra” rather than having it built into the foundations of the software. This often leads to a clunky backend experience when you’re building your site. 

If you’re a new blogger or don’t want to spend time messing around with HTML and coding, make sure that your blogging environment is easy to use. The simpler it is to distribute your content, the more likely you’ll stick to your blogging strategy. 

Cost and Revenue Opportunities

Many of the top blogging platforms come with a fee to think about. Even if you use an open-source platform for blogging, you still need to consider domain names, hosting, and security costs. Finding the right balance between spend and return on investment is crucial. 

Remember, just because a blogging platform is cheap doesn’t mean it’s good value. Similarly, expensive software may not be the best for your business. Ideally, you want something that’s going to deliver a good blogging experience, combined with plenty of opportunities to grow your readership for the lowest possible price. 

If you want to get the best return on investment, focus on the kind of monetization options you can access with each platform. Medium, for instance, has a partner program that allows you to earn money on the posts that customers read. Platforms like Wix, WordPress, and Squarespace can all offer earning opportunities too. You can use them to place certain content behind a paywall, create subscriptions, and sell products or services. 

Marketing and Growth Tools

Most blogging platforms will come with at least some tools to help you build your online presence. Wix and WordPress integrate with Google marketing, so you can purchase PPC campaigns and track your organic content through an SEO dashboard. 

The majority of CMS tools equipped with blogging capabilities also come with integrations for your email marketing service. This ensures you can create automated campaigns that inform your audience whenever a new blog post goes live. 

One of the best things about WordPress is how many plugins you can access to boost your readership levels. Access to extra tools like SEO solutions, landing form creators, and pop-ups can all boost your chances of converting and capturing leads. 

Custom Branding

If you’re keen to save money on your blogging platform, you might be tempted to start with a free version of a popular service. This is fine when you’re just testing the waters. However, you will need to spend extra if you want to remove the ads that other website builders put on your site. For instance, Wix’s free version will place ads on your pages and show the Wix identity in your footer. 

To build your own brand identity, you’re going to need to replace that CMS branding with your own. Look for a blogging service where you can buy your own domain name, customize your themes, and add your own colors, images, and logos into the mix. 

While tools like Medium won’t run ads on your campaigns, they also don’t allow you to customize your site to showcase your brand personality. It’s much easier to build a memorable identity when you can control what your site looks like. 

Upkeep and Maintenance

This ties in a little with the “ease of use” factor above. Before you invest in any blogging platform, think about how much work it’s going to require. A hosted blogging platform is pretty easy to manage because you don’t have to worry about security and uptime yourself.

Products like Wix and Squarespace will give you access to SSL certificates, patch security issues on your behalf, and handle other complicated site maintenance issues. WordPress and other open-source solutions require you to take more of a hands-on approach. You’ll need to manage your own web hosting and check the security of your site regularly. 

Flexibility

This feature is often overlooked in some guides to the best blogging platforms, but it’s also growing increasingly more important in today’s digital age. If you want your website to work for years to come, you need to make sure it’s flexible. This could mean that you look for something that allows you to upload different kinds of content, like written blogs and connecting podcasts. 

It could also mean investing in a service that has a lot of integrations and add-on options available. Plugins are fantastic for extending the functionality of your blog without having to move your entire site to another location. 

The right plugins can even allow you to transform your blog into a store if you decide to start selling your services or products later. 

The Best Blogging Platforms for 2021

Now we’ve covered what to look for in a blogging platform, we can begin to explore some of the top platforms on the market today. We’ve chosen these platforms for their ease of use, flexibility, performance, customization options, and value. 

WordPress

The best-known and most popular blogging platform in the world, WordPress is the go-to choice for most bloggers and website creators. Currently, there are around 64 million websites actively using WordPress as their chosen CMS. Usage stats also show that around 400 million people visit WordPress websites every month. 

WordPress powers most of the internet as one of the most flexible and easy-to-use platforms around. The biggest decision most users need to make is between WordPress.com and WordPress.org. 

You can create a blog for free at WordPress.com, and the company will host your site for you. However, you have to use a subdomain (rather than your own domain) with the free version. You’ll also lose control of your ads with the free package until you upgrade to a premium plan. 

A personal plan on WordPress.com starts at about $4 per month, and it removes all ads from your site. The more functionality you need, the more you’ll need to upgrade. WordPress.com is very easy to use and requires minimal initial setup, but it’s not very scalable. There are no custom themes, and you don’t technically “own” your blog this way. 

WordPress.org is a different story. With WordPress.org, you’re accessing an open-source blogging platform that allows you to build your site from scratch. You do need to purchase your own domain name and hosting with this service, but the software is free to use. 

WordPress.org is a lot more appealing to most bloggers because it’s so customizable. Features include:

  • Free and premium themes that you can customize to suit your brand;
  • Thousands of plugins to help with security, SEO, subscriptions, and more;
  • Gutenberg block editors to make creating and publishing blogs easy;
  • Tons of SEO friendly solutions to help you stand out online;
  • Access to a huge community of experts;
  • Infinite control over your design options;
  • Advanced user permissions and roles.

Pricing: WordPress.org is different from most blogging platforms because the foundation technology is free. You just pay for the a-la-carte options, like plugins, hosting, and domain name subscriptions. This means you can choose how expensive your site is going to be.

Pros:

  • Extremely easy to use with lots of community support available;
  • Free platform (though you do need to pay for the domain and hosting);
  • Lots of customization and plugin options to expand site functionality;
  • Search engine friendly as-standard, to help you grow;
  • Plenty of ways to make your brand stand out.

Cons:

  • It can be difficult to control your own website at first;
  • You have to manage your own backup and security;
  • Extra costs can quickly build up.

Squarespace

Squarespace is one of the more popular website design and blogging tools for people with a creative streak. Unlike WordPress.org, Squarespace gives you everything you need to build your own website straight out of the box. This includes hosting, the option to purchase your own domain name, and access to a range of beautiful templates. 

Squarespace stands out for its focus on small business owners. You can choose from a range of stunning designs and customize them however you choose with a convenient drag-and-drop builder. There’s also a fantastic customer service experience available from Squarespace, with a team that’s ready to help you with anything you need. 

Like many other hosted blogging platforms, you start on Squarespace by choosing the templates you like and customizing from there. There are some limitations in what you can do here, particularly if you have a lot of coding knowledge, making Squarespace less appealing to growing companies or larger brands. On the plus side, you do get features like:

  • Dedicated blogging templates to get you started;
  • Categories, tags, and featured post options;
  • Built-in scheduling for your blog posts;
  • Contributor roles and permissions;
  • Analytics to track your readers’ favorite posts;
  • Email marketing tools;
  • Social media and SEO solutions built-in;
  • Mobile app access.

Pricing: Compared to some of the other leading blogging solutions on the market, Squarespace is also quite affordable. The personal package at $12 per month will power a website with a stunning blog. You can also upgrade to the Business version for $18 per month, or if you decide to start selling your own products through your blog, you can transition to “Basic Commerce” at $26 per month.

Pros:

  • Squarespace is easy to use for beginners;
  • Fantastic range of stunning templates included;
  • SEO, email marketing, and social media marketing included;
  • SSL and HTTPS support;
  • Access to eCommerce features on some plans;
  • Useful analytics tools.

Cons:

  • Not very scalable for bigger brands;
  • Limited in terms of integrations and customization.

Medium

Medium is a different kind of blogging platform to many of the options mentioned here. This isn’t a tool you can use to build your own websites, like Wix or Squarespace. Instead, it’s a community you join with a monthly membership fee. 

Medium comes with a built-in audience, so you can immediately start speaking to customers and generating results from your content. As mentioned above, there’s also a Partner Program, which is free to join. The Partner Program allows you to earn money if people are reading your blogs regularly. 

For companies or individuals who just want to generate brand awareness but don’t want to invest in an entire blog-ready website yet, Medium can be a powerful choice. You can easily share posts and view what other people are posting. The biggest downside is that you can’t build an entire community and earn a fortune through your website with Medium. 

Medium is more like a social networking site, where you can begin to develop thought leadership than a true space to carve out your piece of the online world. But it does feature things like:

  • An easy-to-use environment for publishing content;
  • Analytics and insights into your campaigns;
  • Some design customization for your blog layout;
  • Access to a pre-existing audience of readers;
  • Support for monetization in the Partner program;
  • Access to picture uploading options;
  • Mobile-responsive blog posts.

Pricing: You don’t have to be a paid member of Medium to sign up for the partner program and start publishing blogs. This does make it a pretty good way to enhance your existing blogging strategy if you’re trying to generate more attention online. 

Pros:

  • Free to use for Partners and creators;
  • Excellent for appealing to already-engaged customers;
  • Easy to use, with no coding required;
  • No requirement to create a website or pay for hosting;
  • Communicate with a team of like-minded people.

Cons:

  • Limited customization options;
  • No ownership over your audience or readership;
  • Limitations to how you can make money (no ads).

LinkedIn

LinkedIn is among the most popular platforms for professionals in the world. It’s the go-to place for people in search of reliable ways to develop their professional network. Currently, there are around 756 million members on LinkedIn. When they’re not searching for connections with their peers or chatting about work opportunities, they’re checking out the content on the platform. 

If you’re keen to develop your position as a thought leader but prefer social media accounts to full websites, LinkedIn is the perfect choice. The more you publish on LinkedIn, the more you’ll attract new people who might want to work with you, invest in your company, or just work as part of your team. 

LinkedIn is a great place to generate attention if you’re in the B2B marketplace because most professionals already have their own account. You can also earn social proof by getting people to “endorse” your work. Some of the features of LinkedIn for bloggers include:

  • Private messaging for interactions with connections;
  • Notifications to help you keep track of valuable content;
  • A full profile posting section where you can publish your blogs;
  • A convenient network of active B2B professionals;
  • Endorsements for social proof;
  • A resume and blogging platform in one (you can list your skills);
  • Job searching and employee searching features.

Pricing: It’s free to access a basic membership with LinkedIn, but you will be limited on some of the features you can unlock. For instance, you can only send messages to people already in your network, and you’ll have limited analytics. LinkedIn Premium gives you slightly more functionality, with Business accounts starting at around $29.95 per month. 

Pros: 

  • Tons of people ready to read your blogs;
  • Great for building your professional network;
  • Good environment for thought leadership;
  • Access to extra tools like job listings;
  • Notifications to keep you on top of relevant posts;
  • Engagement options like private messaging;
  • Reports and insights.

Cons: 

  • No access to full website branding;
  • Limits to how you can monetize your content;
  • You don’t own the site or your traffic.

Wix

Easily one of the most popular website building solutions for beginners, Wix can help you build both a blog and a fully-featured website. You can even design your own store with Wix and start selling products whenever you choose. 

Wix is a straightforward site builder which you can use to build a site in a matter of minutes. There are hundreds of website themes to choose from, and you can also add as many customizations as you choose with the convenient drag-and-drop editor. The blog manager section of the CMS is also simple and intuitive, with SEO and analytics built in already. 

Wix aims to make jumping into blogging as quick and painless as possible. Elements like comments, social tools, hashtags, and subscriber forms are already available, and you can add further plugins if you choose. There’s also the option to include sharing buttons for social media accounts like Twitter, Facebook, and more. Features of Wix include:

  • An extensive range of blog templates;
  • Drag-and-drop customization (no coding required);
  • Subscriber forms, comments, likes, and categories;
  • Social media connections;
  • Extra features like store access;
  • Analytics and insights;
  • Quick and easy blogging interface.

Pricing: 

The most basic features of the Wix website builder are free to use. With a free Wix account, you’ll get a subdomain where you can’t choose the name of your own website, unfortunately. However, you can add a custom domain for only $4.50 per month. If you want a full premium plan with Wix, costs start at $8.50 per month and extend to $24.50 per month.

Pros:

  • Lots of pre-built blogging themes;
  • Easy customization options with no coding skills required;
  • Quick and easy to load and publish blogs;
  • Connections with social media platforms;
  • Access to various third-party apps and integrations;
  • Free option for beginners.

Cons:

  • Some limitations to the free account;
  • Ecommerce features are limited to paid plans;
  • Not as scalable for bigger companies.

Ghost

Lesser known than some of the options we’ve discussed so far but still brimming with value, Ghost is a minimalist blogging platform that’s all about content creation. Ghost promises a range of ways for you to turn your blogging into a business, with access to customizable templates, newsletter integrations, premium subscriptions, and more. 

The dashboard for Ghost is clean and intuitive, with access to simple sections where you can add tags to your posts, create drafts, track published content, and access valuable insights. You’ll have an easy view of important metrics like email open rates and numbers of paid members at a glance. You can also find integrations to make your Ghost experience even better. 

Ghost works alongside things like Buffer, Stripe, Twitter, Slack, MailChimp, and many other tools so you can take your blog to the next level. There’s no need for any coding knowledge, and because everything is written in JavaScript, it’s ultra-fast too. Features include:

  • Easy-to-use and intuitive interface;
  • Blogging and writing focused;
  • Clean and clutter-free design;
  • Integrations with various powerful tools;
  • Super-fast JavaScript coding;
  • Lots of templates and customizations;
  • Comment, mobile apps, A/B testing, and more;
  • Analytics and reporting.

Pricing: There’s a 14-day free trial to get you started with Ghost, then subscriptions start at $9 per month when billed annually for up to 1,000 members, 1 staff user, 2k views per month, and an SSL and CDN. The same plan is $15 per month billed monthly. Prices go all the way up to $199 per month billed annually, or $249 per month for 1 million views per month, 35,000 members, 15 staff users, and a 99.99% uptime SLA. 

Pros: 

  • Focus on writing and blogging;
  • Clutter-free and clean backend environment;
  • Easy to use and speedy performance;
  • Lots of packages to choose from;
  • Great integration options.

Cons:

  • Some limitations in scalability;
  • Complicated setup when installed;
  • Not a huge number of themes.

Choosing Your Blogging Platform

Whether you’re blogging because you want to build your personal brand or you’re looking for a way to strengthen sales opportunities for your company, you’re going to need the right blogging platform. The options above are just some of the best blogging solutions available right now. 

Remember, do your research and explore the free versions available whenever possible, so you can confidently invest in the software that’s best for you.

 

Featured image via Unsplash.

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Infographic: YouTube By The Numbers

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YouTube is the Web’s biggest video channel. Hundreds of hours of video are uploaded to the service every minute. The volume of data it stores and streams is beyond comprehension.

Owned by Google, YouTube has been central to our lives online in such a big way, that it’s almost unbelievable that it’s been with us for less than two decades.

If you’ve ever wondered just how big it is, which videos broke its records, or how many users it has, this is the infographic for you!

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Poll: Is Environmentally Conscious Web Design Really Worth It?

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We’re no longer arguing about whether climate change exists because climate change is now extensively documented. Instead, we’re arguing over whether climate change is a natural cycle or human-accelerated.

At this point, the reasonable best-case (yes, best-case) scenario is that global temperatures will rise by 2˚C — if we don’t meet our global emissions targets, then it will be higher.

A 2˚C rise in temperature means a rise in sea levels of approximately 20m in the next 100 years. Major cities, including New York and London, will be decimated. Florida will become an island off the coast of Georgia. Venice is in serious trouble, as is the whole of the Netherlands. Many low-lying island nations will cease to exist. If we do nothing, there may not be enough farmable land left to sustain the population.

According to sustainablewebdesign.org, the whole Internet currently churns out 3.8% of global carbon emissions. Next Tuesday is Earth Day 2021, making this a great time to think about your own sites’ carbon footprint.

The key to reducing a website’s carbon footprint is to use as little electricity as possible — including battery power because batteries need to be charged. Some simple ways to achieve this are using dark mode, limiting the amount of resource-hungry JavaScript you use, and limiting your site’s payload. Small incremental gains like these can radically reduce the damage your sites are doing, and conveniently they also happen to be good for UX.

But let’s look at the numbers. An environmentally consciously designed site that gets 100,000 page views per year will output around 0.055 tons of CO2 per annum. By comparison, the average human produces 4 tons of CO2 (in Western countries, it’s closer to 16 tons) over the same period. The world as a whole produces 43.1 billion tons of CO2 per year. If you redesign your site to reduce power usage by 10%, you’ll have solved 0.0000000000001% of the problem.

With such a small impact on such a huge problem, is it really worth changing how we design websites to limit climate change?

Featured image via USGS.

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8 Domain Name Myths Every Web Designer Should Know

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A domain name is an essential element of every project, product, and company. It’s central to a brand and has a disproportionately large impact on user experience. Not only that, but it also impacts SEO and ultimately revenue.

Domain names are also one of the most commonly retailed elements in web technology, with most designers hoarding a small empire’s worth of domain names “just in case” the right side-project comes along.

Because so much of the information and advice on domain names is provided by companies selling domain names and is therefore not impartial, we wanted to bust some of the myths you’ll encounter.

Myth 1: Anyone Can Own a Domain Name

In fact, almost no one can own a domain name. As demonstrated by the (probably) annual renewal notices you receive, you are merely renting a domain name.

You pay a registrar, who registers the domain with ICANN (The Internet Corporation for Assigned Names and Numbers) — or an entity to whom ICANN has delegated the responsibility for a particular TLD.

Even when renting a domain, you do not have the right to use it; thousands of UK-based businesses have had .eu domains stripped from them as a result of being removed from the EU.

Myth 2: There’s a Perfect Domain For Every Project

Domains do not have inherent value; they acquire value over time.

25 years ago, if you were building a search engine, the ‘perfect’ domain might have been search.com, find.com, or perhaps look.com — the particularly cynical might have opted for webads.com. You almost certainly wouldn’t have registered google.com because it says nothing about search.

Any domain name can acquire value through longevity, SEO, and branding

google.com acquired its value through a simple, relentless branding strategy and a generous dollop of luck.

Any domain name can acquire value through longevity, SEO, and branding.

Myth 3: Your Domain Name Should Contain Keywords

If you’re at the point of registering a domain name, either your business is new, or your digital strategy is. In either case, you have hopefully carried out keyword research, but without a live site, your keyword research hasn’t been validated. In other words, you don’t know what your keywords are.

Even if you’re confident that you know exactly what your keywords should be at this time, your keywords may change. The pandemic has required most businesses to pivot to some degree. eatoutny.com isn’t much use if legal restrictions have forced you to switch to a delivery business — unless you’ve also registered eatinny.com.

Furthermore, in the area of ecommerce, customers tend to view keyword-heavy domain names as budget options because they are like generic-brand goods. It may be that your business will only ever be a budget option, but it’s not a wise business decision to restrict your options.

There is an SEO benefit to keywords in a domain, but it is minimal and will almost certainly vanish in the next few years — even for EMD (Exact Match Domains) — because it is too close to gaming the system.

Myth 4: You Don’t Need a .com

As frustrating as it may be to seek out a .com you’re happy with, nothing says “late to the party” like a .biz domain.

A .co extension is slightly better in some regions because the .co.** format is commonly used; .co.jp for example. However, .co tends to be typed as .com by users accustomed to the more common format.

nothing says “late to the party” like a .biz domain

It’s possible to opt for pun-based names using regionally specific TLDs like buy.it, or join.in. This kind of strategy will play havoc with your local search strategy because computers don’t understand puns; you’ll potentially do quite well in Italy or India, though.

If you’re registering a domain for a non-profit, then .org is perfectly acceptable. However, carefully consider whether a domain is worth the lost traffic if you can’t also register the .com (because people will type .com).

The one exception is industry-specific TLDs that communicate something about the domain’s contents to a target demographic. For example, .design is a great extension for designers, and .io is fine for an app if it targets developers (i.e., people who understand the joke). You should also register the .com if you can, and if you can’t, carefully consider whom you’re likely to be competing with for SERPs.

This is not to say that anything other than a .com is worthless, just worth less than the .com.

Myth 5: A Trademark Entitles You to Register a Domain

Trademark registration and domain registration are two entirely different processes, and one does not entitle you to the other. This has been legally challenged a few times and fails far more often than it succeeds.

Trademarks are rarely blanket registrations, which means the trademark owner needs to declare the industry in which it will operate; there was no enmity between Apple Inc. and Apple Corp Ltd. until the former moved into music publishing and no one could download the White Album onto their iPod.

There is, however, a limited value in registering a domain that has been trademarked elsewhere. Not least because you will be competing against their SEO, and if they’re big enough to trademark a name, they’ve probably grabbed the .com.

Myth 6: Premium Domains Are a Good Investment

Premium domains are domains that have been speculatively registered in the hope of attracting a huge resale fee. The process is commonly referred to as ‘domain squatting.’

Domain squatters bulk-register domains in the hope that one of them will be valuable to someone. As a result, they are forced to charge exorbitant fees to cover their losses; a premium domain will cost anything from 1000–100,000% of the actual registration cost.

Setting aside the cost — which would be better spent on marketing — premium domains often come with legacy issues, such as a troubled search engine history, that you do not want to inherit.

Myth 7: A Matching Handle Must be Available on Social Media

The business value of a social media account varies from company to company and from platform to platform. Even if it is valuable to you, numerous marketing strategies will accommodate a domain name: prepending with ‘use,’ or ‘get,’ or appending with ‘hq,’ for example.

More importantly, it’s unwise to allow a third-party to define your long-term brand identity; sure, Facebook is huge now, but then so was the T-Rex.

Myth 8: You Need a Domain Name

A domain name is an alias, nothing more. You don’t actually need a domain name — what you need is an IP address, which a domain name makes human-friendly.

Think of domain names as an accessibility issue; humans are less able to read IP addresses than computers, and domains bridge the gap. (See how helpful accessibility is?)

While a domain name is beneficial, question whether a sub-domain or even an IP address would do. Registering a domain is an exciting stage of a project that many people never get past, leaving themselves with a huge collection of domains that they pay an annual fee for, and never actually develop.

What Makes a Good Domain Name

Now we’ve dispelled some of the myths surrounding domain names, let’s look at the key characteristics shared by good domain names:

A Good Domain Name is Brandable

A brandable domain is non-generic. It’s the difference between a sticky-plaster and a band-aid. Unique is good, rare is acceptable, generic is a waste of money.

A Good Domain Name is Flexible

Keep it flexible. Don’t tie yourself to one market or one demographic. Your domain name needs to work now and fifty years in the future.

A Good Domain Name is Musical

Six to 12 characters and two to three syllables is the sweet spot. Names in that range have a musical rhythm our brains find it easier to retain and recall.

A Good Domain Name is Phonetic

There are 44 word sounds in the English language. Other languages have similar totals. If you use a domain name that is pronounced phonetically, it will be easy to communicate.

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Exclusive Infographic: WordPress by the Numbers

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What is WordPress? It began as a simple CMS for building a blog, and it has evolved over the years into a complex ecosystem of tools and resources.

WordPress can power ecommerce sites, interactive courses, art projects, and of course, it powers one or two blogs. Depending on who you ask, WordPress powers between 35% and 40% of the entire web; that makes it one of the most important technologies of the web era. Best of all, it’s free and open-source, so if you’re new to web design, WordPress is a great place to get started.

We’ve put together this simple infographic with all the facts you need to know about WordPress in 2021.

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8 Easy Ways to Improve Your Website Typography in Under 30 Minutes

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Typography is one of the most important elements of any site, having a measurably large impact on brand and experience.

So fundamental is it that making wholesale changes to your typography — opting for a new font, changing the measure, increasing leading — is complex and fraught with potential time-sinks.

But there are some simple changes that you can make to your typography that won’t break your grid and can be achieved in 30 minutes or less. Here are eight of the easiest.

1. Increase Color Contrast

When laying out text, it’s common for designers to see text as a block within a visual design. A designer’s relationship to text is very different from a user’s; a designer positions text as a shape, a user reads it line by line. Consequently, designers tend to underestimate the amount of contrast text requires.

Light grey text is aesthetically beautiful but functionally useless. Text is meant to be read and needs to meet WCAG AA standards on desktop and WCAG AAA standards on mobile — or in any situation with many ambient light sources. The larger the text is, the more leeway you have.

Text should be thoroughly tested for contrast, but as a starting point, 18px text on a white background should never be lighter than #595959.

2. Tighten Heading Spacing

The vast majority of typefaces are designed for use as body text — large blocks of running text, multiple lines long. When the font was made, it was spaced for this use.

Unlike running text, headings tend to be short and are surrounded by more whitespace — especially above and below. Extra whitespace visually floods the negative space in the word shapes and forces letters apart.

To compensate, tighten the letter-spacing and word-spacing of headings by 1–5%.

3. Loosen Non-Word Spacing

When we read, our brain doesn’t spell out words letter by letter; it recognizes word shapes and even word groups’ shapes.

Most micro-typography is concerned with not disrupting those word shapes. However, there are times when you do want to prevent words from forming and allow individual characters.

Loosen the letter-spacing on any text intended to be read as a series of characters, such as serial numbers, tracking codes, and tabular data.

4. Use System Fonts for Inputs

Privacy is a big issue for users. Anything you can do as a designer to reassure users their data is safe will increase your site’s positive UX.

Style your HTML inputs to use system fonts — the default fonts set by the OS your user is accessing the site with. This creates a clear delineation between the brand data in the brand fonts and the user’s data in the user’s fonts.

Using system fonts in this way encourages the user to feel ownership of their data, builds trust, and increases conversions.

5. Mark Paragraphs Once

Paragraphs of text need a visual indication that they have begun. There are three ways in which this is normally conveyed: following a heading, with a vertical space before the paragraph, or indenting the first line.

Each paragraph should use one of these indicators and one only. Due to the nature of web content and the benefits headings have for quickly scan-reading content, for most sites, the best choice is a combination of following a heading and vertical spacing.

6. Use Genuine Styles

For various reasons ranging from the availability of fonts to aggressive optimization, it’s common for sites to fake alternative styles using CSS. Italics can be faked as obliques with a skew, bold weights can be faked by using the browser’s defaults, and small caps can be faked by setting text to uppercase and reducing the font-size.

These tricks do more harm than good, creating distorted word shapes that interrupt the natural flow of text.

If you cannot deploy genuine italic, bold, and small caps, then don’t fake them. Find alternative ways of creating emphasis, such as changing colors.

7. Use the Correct Quotes

Apostrophes, single, and double-quotes are specific characters. Most fonts provide a glyph for them that is distinct from the quick single or double-quote key on your keyboard.

These quote marks are most commonly referred to as “smart” quotes because word-processing apps usually have the option to be “smart” about which glyphs they use.

Using the correct quotes is one of the simplest ways to deliver a refined piece of text.

8. Hyphenate Text Properly

Hyphenation is the breaking of a word over two lines. It allows a less extreme ragged-right text, and it is vital on mobile devices where the available page width is relatively small compared with desktop.

The web has surprisingly poor support for correct hyphenation, but it is gradually improving, and it can be applied as a progressive enhancement.

CSS allows you to set hyphenation to none (no hyphens), auto (the browser inserts automatically), and manual (in which you specify where hyphens should appear using the soft hyphen character).

Typographically, a hyphen may be inserted in any word that is five characters or longer; there must be at least two characters preceding the hyphen and at least three following the hyphen.

You should never hyphenate three consecutive lines of text, but addressing this requires JavaScript. You can minimize this problem by increasing your measure.

 

Featured image via Unsplash

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