Articles

L'IA et l'IA générative : le voyage et le fonctionnement.

L’IA et l’IA générative sont des technologies qui offrent de nouvelles possibilités de voyage et de fonctionnement. Découvrons ensemble leurs avantages et leurs limites.

Ces dernières années, les technologies et services de pointe ont considérablement changé leurs directions, dynamiques et cas d’utilisation. Il est clair que la dernière vague d’adoption technologique mondiale par les industries est submergée par l’intelligence artificielle (IA) et ses différentes formes. L’IA s’intègre de plus en plus dans le tissu de notre vie quotidienne, changeant la façon dont nous vivons et travaillons. Cet article discute des bases de l’IA / ML, de son utilisation, de l’évolution de l’IA générative, de l’ingénierie prompte et de LangChain.

Machine Learning (ML) is a subset of AI that uses algorithms to learn from data and make predictions. ML algorithms are used to identify patterns in large datasets and then use those patterns to make predictions about future data. ML algorithms can be used to identify customer preferences, detect fraud, and recommend products.

L’intelligence artificielle et l’apprentissage automatique

L’intelligence artificielle (IA) est la capacité de simuler l’intelligence humaine et les processus de pensée tels que l’apprentissage et la résolution de problèmes. Il peut effectuer des tâches complexes qui historiquement ne pouvaient être effectuées que par des humains. Grâce à l’IA, un système non humain utilise des approches mathématiques et logiques pour simuler la raisonnement que les gens utilisent pour apprendre de nouvelles informations et prendre des décisions.

L’apprentissage automatique (ML) est un sous-ensemble de l’IA qui utilise des algorithmes pour apprendre des données et effectuer des prédictions. Les algorithmes d’apprentissage automatique sont utilisés pour identifier des modèles dans de grands ensembles de données et ensuite utiliser ces modèles pour effectuer des prédictions sur des données futures. Les algorithmes d’apprentissage automatique peuvent être utilisés pour identifier les préférences des clients, détecter la fraude et recommander des produits.

L’évolution de l’intelligence générative et le LangChain

L’intelligence générative (GI) est une forme avancée d’IA qui permet aux systèmes informatiques d’apprendre à partir de données et de générer des résultats sans être explicitement programmés pour le faire. Les systèmes GI peuvent apprendre à partir de données complexes et générer des résultats qui peuvent être utilisés pour prendre des décisions ou même créer des produits. Les systèmes GI sont utilisés pour la recherche, le développement de produits, la prise de décision et la gestion des bases de données.

Le LangChain est une technologie basée sur l’IA qui permet aux systèmes informatiques d’analyser les données textuelles et de les transformer en informations utiles. Le LangChain peut être utilisé pour extraire des informations à partir de documents, d’articles, de messages et même de conversations. Il peut également être utilisé pour générer des rapports, des recommandations et des prédictions basés sur les données textuelles.

En conclusion, l’IA et l’apprentissage automatique sont en train de révolutionner le monde numérique. Les technologies telles que l’intelligence générative et le LangChain offrent aux entreprises une variété de possibilités pour tirer parti des données et améliorer leurs opérations. Ces technologies sont en train de transformer radicalement la manière dont les entreprises interagissent avec leurs clients et leurs bases de données.

Source de l’article sur DZONE

Évaluer automatiquement la migration avec XML Linter

XML Linter est un outil puissant qui permet d’évaluer automatiquement la migration des données XML. Il offre une solution simple et efficace pour vérifier la qualité et la cohérence des données.

Lorsque les gens pensent à la linting, la première chose qui leur vient à l’esprit est généralement l’analyse statique du code pour les langages de programmation, mais rarement pour les langages de balisage.

The architecture of the linter is based on a set of rules written in XML. Each rule is composed of a set of conditions and a set of actions. The conditions are evaluated against the source code and if they are met, the actions are triggered. The actions can be anything from warning messages to code refactoring. The rules are then compiled into an executable that can be used to analyze the source code.

Lorsque les gens pensent au linting, la première chose qui leur vient à l’esprit est généralement l’analyse statique du code pour les langages de programmation, mais rarement pour les langages de balisage.

Dans cet article, je souhaite partager comment notre équipe a développé ZK Client MVVM Linter, un linter XML qui automatise l’évaluation de la migration pour notre nouvelle fonctionnalité Client MVVM dans la prochaine version ZK 10. L’idée de base est de compiler un catalogue de problèmes de compatibilité connus sous forme de règles lint pour permettre aux utilisateurs d’évaluer les problèmes potentiels signalés par le linter avant de s’engager dans la migration.

L’architecture du linter est basée sur un ensemble de règles écrites en XML. Chaque règle est composée d’un ensemble de conditions et d’un ensemble d’actions. Les conditions sont évaluées par rapport au code source et si elles sont remplies, les actions sont déclenchées. Les actions peuvent être n’importe quoi, des messages d’avertissement à la refactorisation du code. Les règles sont ensuite compilées en un exécutable qui peut être utilisé pour analyser le code source.

Source de l’article sur DZONE

Introduction à la méthode Lean

Découvrez comment la méthode Lean peut vous aider à améliorer votre processus de production et à atteindre vos objectifs plus rapidement !

Histoire de la méthodologie Lean

To address these issues, Toyota developed a new approach called the Toyota Production System (TPS). This system focused on eliminating waste and improving quality. It was based on the principles of continuous improvement, respect for people, and customer focus. Over the years, the TPS has evolved into what is now known as the Lean methodology.

Principes du Lean

Le Lean est une méthodologie qui se concentre sur l’amélioration continue et la réduction des gaspillages. Il s’appuie sur cinq principes fondamentaux : le respect des personnes, la satisfaction du client, l’amélioration continue, la standardisation des processus et l’amélioration des flux. Ces principes sont appliqués à tous les aspects de l’entreprise, y compris la production, la gestion des stocks et la gestion des ressources humaines.

Le Lean est également très axé sur le codage. Les développeurs utilisent le codage pour créer des logiciels plus efficaces et plus rapides. Les principes du Lean sont appliqués au codage afin de réduire les gaspillages et d’améliorer la qualité du logiciel. Les développeurs peuvent également utiliser le codage pour automatiser certaines tâches et améliorer la productivité.

Le Lean est également très axé sur la collaboration. Les équipes travaillent ensemble pour trouver des solutions innovantes et améliorer les processus. Les membres de l’équipe peuvent partager leurs idées et leurs connaissances pour trouver des moyens d’améliorer la qualité et la productivité.

Avantages du Lean

Le Lean offre de nombreux avantages pour les entreprises. Tout d’abord, il permet de réduire les coûts en limitant les gaspillages et en améliorant l’efficacité des processus. En outre, le Lean permet aux entreprises de mieux répondre aux besoins des clients en améliorant la qualité des produits et en réduisant les temps de livraison.

Le Lean permet également aux entreprises d’accroître leur productivité en automatisant certaines tâches et en réduisant les temps de cycle. Enfin, le Lean favorise la collaboration entre les membres de l’équipe et permet aux entreprises d’être plus réactives face aux changements du marché.

En somme, le Lean est une méthodologie très efficace qui permet aux entreprises d’améliorer leur efficacité et leur productivité. Elle se concentre sur l’amélioration continue et la réduction des gaspillages grâce à l’utilisation du codage et à la collaboration entre les membres de l’équipe. En adoptant le Lean, les entreprises peuvent réduire leurs coûts, améliorer la qualité de leurs produits et augmenter leur productivité.

Source de l’article sur DZONE

4 Règles pour Diriger des Équipes Dev en Période Économique Difficile

Diriger une équipe de développement en période économique difficile peut être un défi. Voici 4 règles pour vous aider à y parvenir !

Une perspective peu reluisante pour de nombreuses entreprises technologiques en 2023

## Une perspective peu reluisante pour de nombreuses entreprises technologiques en 2023

Michael Stahkne explained that communication should be frequent and transparent. He believes that “it’s important to be honest and open about the challenges the company is facing and the decisions that need to be made.” This helps to create a sense of trust and understanding between the leadership and the team.

Carolyn Vo agreed, adding that “it’s important to be clear about the decisions you’re making and why you’re making them.” She also suggested that leaders should “take the time to explain the context of the decisions, so that everyone understands why they are being made.”

2. Utiliser des bases de données pour prendre des décisions éclairées

Les dirigeants doivent prendre des décisions en temps de crise et il est important qu’ils disposent des informations nécessaires pour prendre des décisions éclairées. Lewis Tuff a expliqué que les bases de données sont un outil précieux pour les leaders car elles leur permettent d’accéder à des informations précises et à jour.

Il a expliqué que les bases de données peuvent être utilisées pour collecter des données sur les performances des employés et les tendances du marché, ce qui peut aider les dirigeants à prendre des décisions plus éclairées. Il a également souligné que les bases de données peuvent être utilisées pour surveiller les performances des produits et des services, ce qui peut aider les dirigeants à prendre des décisions plus judicieuses.

3. Faire preuve de flexibilité et d’adaptabilité

Les dirigeants doivent être flexibles et adaptables en temps de crise. Carolyn Vo a expliqué que les dirigeants doivent être prêts à modifier leurs plans en fonction des circonstances changeantes. Elle a souligné que les dirigeants doivent être prêts à s’adapter aux changements et à prendre des mesures rapides pour s’assurer que l’entreprise reste compétitive.

Michael Stahkne a également souligné l’importance de la flexibilité et de l’adaptabilité en temps de crise. Il a expliqué que les dirigeants doivent être prêts à prendre des risques calculés et à s’adapter aux changements du marché et à l’environnement concurrentiel. Il a également souligné l’importance d’utiliser des bases de données pour prendre des décisions éclairées et de se concentrer sur la recherche de nouvelles opportunités pour l’entreprise.

Source de l’article sur DZONE

Concevoir et réaliser des tests numériques pour applications mobiles

Je suis passionné par la conception et la réalisation de tests numériques pour les applications mobiles. Je vais partager mes connaissances et mes techniques pour vous aider à améliorer vos tests.

H2: L’écosystème des expériences numériques à venir est propulsé par le mobile

Avec l’environnement numérique de plus en plus complexe, les marques doivent s’adapter aux besoins de leurs clients à travers divers appareils, plateformes et canaux. Cependant, avec des ressources limitées, les marques ont tendance à choisir des emplacements établis pour servir leurs clients. Selon une enquête de Forrester, les dirigeants développent des expériences personnalisées pour les appareils les plus populaires des consommateurs, donnant la priorité aux canaux plus établis tels que les sites Web et les applications mobiles. Les marques optimisent également leurs sites Web pour une utilisation mobile, tandis que les applications mobiles offrent une occasion d’engagement plus fréquente avec les clients. Malgré la disponibilité de nombreux produits numériques, les entreprises mettent toujours l’accent sur les expériences numériques Web et mobiles. Pour offrir une expérience mobile supérieure et bien servir vos clients mobiles, il est nécessaire de procéder à des tests numériques pour les applications mobiles. Dans ce blog, nous expliquerons pourquoi les tests numériques sont essentiels pour les applications mobiles, comment ils diffèrent des applications Web et comment concevoir et effectuer des tests numériques pour les applications mobiles.

Le mobile est le moteur de l’avenir des écosystèmes d’expérience numérique

Les appareils mobiles sont devenus un élément familier de la vie quotidienne pour des millions de personnes. Dans le monde entier, des appareils dotés d’une connexion Web tels que les smartphones et les tablettes sont devenus des outils essentiels pour la communication, l’information et le divertissement. Selon Statista, en 2022, le nombre d’utilisateurs uniques d’Internet mobile était de cinq milliards, ce qui indique que plus de 60 % de la population mondiale d’Internet utilise un appareil mobile pour se connecter en ligne. La possession et l’utilisation d’Internet mobile sont prévues pour continuer à croître dans le futur car les technologies mobiles deviennent plus abordables et accessibles que jamais. Cette tendance à la hausse de l’adoption d’Internet mobile est évidente dans les marchés numériques en développement où les réseaux mobiles sont le principal moyen d’accès à Internet. Le trafic Internet mobile représente environ 60 % du trafic Web. En revanche, dans les marchés axés sur le mobile comme l’Asie et l’Afrique, les connexions mobiles représentent une part encore plus importante des pages Web consultées.

L’architecture mobile est essentielle pour fournir une expérience numérique optimale

L’architecture mobile est essentielle pour fournir une expérience numérique optimale. Les entreprises doivent comprendre comment leurs clients interagissent avec leurs produits et services à travers leurs appareils mobiles et comment ces interactions peuvent être améliorées. Les marques doivent s’assurer que leurs applications mobiles sont conçues pour fonctionner correctement sur différents appareils et systèmes d’exploitation. Une architecture mobile réussie implique une stratégie de conception cohérente et cohérente qui tient compte des différents facteurs tels que la taille de l’appareil, la résolution, la connectivité et la plate-forme cible. Les entreprises doivent également prendre en compte la vitesse et la fiabilité du réseau lorsqu’elles développent des applications mobiles afin de garantir une

Source de l’article sur DZONE

Analyse des sentiments : Quoi, Pourquoi et Comment ?

L’analyse des sentiments est un domaine important pour comprendre les opinions et les émotions des gens. Découvrons ensemble ce qu’elle est, pourquoi elle est importante et comment elle peut être appliquée.

## Qu’est-ce que l’analyse des sentiments ?

Sentiment analysis is the process of understanding the emotions and opinions of people regarding a particular topic. It is a type of natural language processing (NLP) that helps to identify and extract opinions from text. The goal of sentiment analysis is to determine the attitude of a speaker or writer with respect to some topic or the overall contextual polarity of a document.

En tant qu’enthousiaste informaticien, je suis très intéressé par le sentiment analysis. C’est un type de traitement du langage naturel (NLP) qui aide à identifier et à extraire les opinions d’un texte. L’objectif du sentiment analysis est de déterminer l’attitude d’un locuteur ou d’un écrivain par rapport à un sujet donné ou à la polarité globale d’un document.

Avec l’augmentation des utilisateurs sur les médias sociaux, le sentiment analysis est devenu une partie importante de la stratégie marketing des entreprises. Les entreprises peuvent utiliser le sentiment analysis pour comprendre les sentiments des utilisateurs sur leurs produits et services. En analysant les données des médias sociaux, les entreprises peuvent obtenir des informations précieuses sur leurs clients et leurs produits.

Le sentiment analysis est un outil puissant qui peut être utilisé pour tester la réputation et la perception des produits et services d’une entreprise. Les entreprises peuvent également utiliser le sentiment analysis pour surveiller la satisfaction des clients et prendre des mesures pour améliorer leurs produits et services. De plus, le sentiment analysis peut être utilisé pour analyser les tendances et les préférences des consommateurs. Les entreprises peuvent utiliser ces informations pour adapter leurs produits et services aux besoins des consommateurs.

Source de l’article sur DZONE

Il ne fait aucun doute que le concept de durabilité est en passe de transformer l’économie mondiale. L’épuisement des ressources de la planète, les bouleversements climatiques, la fracture sociale et économique, l’évolution des préférences de consommation, l’activisme salarial, la multiplication des réglementations et la crise de confiance dans les institutions sont autant de facteurs qui poussent les entreprises à se montrer toujours plus prudentes dans leurs objectifs et dans leurs bénéfices. Et tout cela est bon pour les affaires.

En assumant sa responsabilité sociétale, une entreprise renforce la réputation de sa marque. En effet, les demandeurs d’emploi et les consommateurs d’aujourd’hui cherchent à soutenir les organisations qui défendent des valeurs importantes et qui ont une incidence positive sur la société dans son ensemble. Quant aux investisseurs, ils s’intéressent de plus en plus aux objectifs de développement durable, et en particulier à leur impact social. Enfin, les réglementations concernant les droits humains et l’environnement se développent rapidement. De quoi pousser les PDG et les dirigeants d’entreprises à adopter une approche plus durable.

 

Les personnes, la planète et la prospérité

Quand vous entendez le mot « durabilité », vous avez peut-être le réflexe de penser au recyclage ou à l’environnement. Mais le concept ne se résume pas à éliminer les bouteilles d’eau à usage unique ou à réduire la consommation des combustibles fossiles. Le développement durable, c’est bien plus que cela. C’est une approche globale qui intègre des aspects sociaux, environnementaux et économiques – en somme, qui implique les personnes, la planète et la prospérité.

Les entreprises sont de plus en plus conscientes de la nécessité de se préoccuper autant de la durabilité sociale, ou durabilité en ressources humaines, que de ses volets économique et environnemental – car ce sont ces trois facteurs indissociables qui soutiennent et stimulent la durabilité de leurs activités. Les personnes sont les éléments constitutifs de la société ; elles exercent un impact sur l’environnement et alimentent l’économie. Elles sont naturellement au cœur de toute stratégie visant à atteindre des objectifs de développement durable. Dans le monde du travail actuel, les RH ont à la fois l’opportunité et la responsabilité de s’assurer que l’humain est au centre des différentes tâches, en créant un environnement propice aussi bien à l’épanouissement des collaborateurs qu’à la prospérité de l’entreprise dans son ensemble.

People Sustainability Is Emerging as a New Strategic Business Imperative

Définir la durabilité sociale

La durabilité sociale repose sur un traitement éthique et équitable des personnes au sein d’une entreprise, de sa Supply Chain et des populations parmi lesquelles elle opère.

La durabilité environnementale et économique implique de préserver et d’utiliser avec prudence les ressources naturelles et financières ; de la même manière, la durabilité sociale nécessite de considérer les personnes et le potentiel humain comme des ressources précieuses, qui doivent être entretenues et valorisées afin de favoriser la résilience, l’agilité et la réalisation d’objectifs pérennes.

Les entreprises qui font de la durabilité sociale une priorité en générant un impact social et en créant une culture plus diversifiée et inclusive sont mieux à même de stimuler l’implication et la productivité de leurs collaborateurs. Elles sont également mieux placées pour attirer et retenir les talents. Penny Stoker, responsable des talents internationaux chez EY, nous explique en quoi la durabilité sociale est centrale dans la construction d’un monde du travail meilleur.

Identifier les six piliers de la durabilité sociale

L’équipe de recherche en RH SAP SuccessFactors a identifié six domaines qui forment les piliers de la durabilité sociale. Bien que ces piliers soient distincts les uns des autres, on peut bien entendu identifier des recoupements. Et au centre de tout, il y a évidemment la notion de culture, qui détermine tant de comportements à l’intérieur d’une entreprise aussi bien qu’en dehors. Intéressons-nous à ces piliers, sous l’angle des RH et des processus de gestion du personnel.

 

 

Santé et sécurité
A minima, vous devez garantir la sécurité physique de votre personnel, le protéger contre les risques et subvenir à ses besoins de base. Votre processus d’intégration offre-t-il aux nouvelles recrues une formation et un équipement de sécurité appropriés dès le premier jour ? Avez-vous une bonne visibilité sur l’ensemble de vos collaborateurs, et notamment sur l’endroit où ils se trouvent ? Savoir qui sont vos salariés et où ils sont, à tout moment, vous permet de réagir rapidement en cas de crise et de proposer une assistance si nécessaire.

Diversité, équité et inclusion
En la matière, il s’agit de garantir à chaque individu un traitement juste et équitable, quels que soient son identité sociale et son système de croyances, de telle sorte qu’il en retire un sentiment authentique d’appartenance. Êtes-vous en mesure d’attirer et de recruter des demandeurs d’emploi issus de milieux divers ? Disposez-vous d’un processus de sélection et d’entretien standardisé ? Votre système de rémunération est-il transparent ? Avez-vous mis en place des métriques et un suivi des objectifs en matière de diversité, d’équité et d’inclusion ?

Bien-être et équilibre
Au-delà des impératifs de santé et de sécurité de base, il s’agit de prioriser le bien-être global (psychologique, social, financier et professionnel) de vos collaborateurs en mettant à leur disposition les outils et les ressources pertinents. Proposez-vous un ensemble complet d’avantages avec des options attrayantes ? Vos collaborateurs sont-ils suffisamment en confiance pour être pleinement eux-mêmes au travail ? Encouragez-vous une culture du dialogue permanent entre les responsables et leurs équipes ?

Confiance et transparence
Dans ce domaine, il importe que les collaborateurs puissent s’exprimer, comprendre comment sont prises les principales décisions qui les concernent, et être certains que leur entreprise agit de manière éthique. Écoutez-vous régulièrement vos collaborateurs et tenez-vous compte de leurs retours ? Avez-vous mis en place des règles et des processus garantissant l’utilisation éthique des technologies intelligentes ainsi que la confidentialité et la protection des données ? Vos métriques de diversité sont-elles publiées et accessibles à tous ?

Autonomie et développement personnel
Vos collaborateurs doivent bénéficier d’informations claires, du soutien et des outils nécessaires pour développer leurs compétences et agir sur leur parcours professionnel. Proposez-vous des options de formation inclusives pour répondre aux besoins et aux préférences d’un personnel diversifié ? Veillez-vous à ce que les responsables transmettent des retours équitables et exploitables à leurs équipes ? Offrez-vous un accès équitable aux opportunités de développement ?

Objectif organisationnel et RSE
Dans ce dernier domaine, l’entreprise s’efforce activement de rendre ce qu’elle reçoit et d’exercer un impact positif sur le monde ; ses collaborateurs sont encouragés à s’impliquer et se sentent galvanisés par la mission et les valeurs du groupe. Veillez-vous à ce que les objectifs individuels soient alignés sur ceux de l’entreprise afin de donner du sens au travail accompli ? Donnez-vous à vos collaborateurs la possibilité de s’adonner à leurs passions ?

 

Que peuvent faire les entreprises pour favoriser la durabilité sociale ?

Aujourd’hui, dans la plupart des entreprises, différents acteurs mènent ce genre d’initiatives sans trop connaître les stratégies des autres ni mettre en place de collaborations. Cela dit, il faut bien commencer quelque part. La première étape, en toute logique, consiste à déterminer où vous en êtes. Disposez-vous d’une stratégie unifiée, au moins dans certains des domaines évoqués plus haut ? Entamez des discussions et lancez-vous dans l’élimination des silos organisationnels.

Accordez la priorité aux personnes. Les progrès pour la planète et la prospérité suivront. C’est cela, être une entreprise résiliente, orientée sur les résultats et sur les personnes. Une entreprise qui n’est pas seulement parée pour répondre aux besoins de gestion d’aujourd’hui, mais qui saura s’adapter à ceux de demain.

Pour en savoir plus, regardez une rediffusion du discours d’ouverture SuccessConnect « Libérez toute la puissance du potentiel humain et transformez définitivement le monde du travail ».

_____________________________________________________________________________

 

Kim Lessley est directrice mondiale du marketing des solutions chez SAP SuccessFactors.

 

 

The post Renforcer les résultats clés d’une entreprise grâce à la durabilité sociale appeared first on SAP France News.

Source de l’article sur sap.com

I will run a book giveaway promotion on the Code Ranch on January 17th. Be sure to be there and let your friends know. It would be great to answer your questions about debugging. I’m very excited by this and by the feedback I’m getting for the course and new videos. 

I also launched a free new Java course for complete beginners. No prior knowledge needed. This is probably not the audience for this course. But if you know someone that might be interested I’ll appreciate a share. I hope people find it useful and learn a bit about Java. I’m working on a cadence of one video per week in this beginner course.

Source de l’article sur DZONE

The database management system is chosen depending on the tasks of the business. For example, startups need a quick start with minimal investment. On the other hand, banks need to store data correctly; otherwise, customers may lose their money. Today, I want to talk about how to choose a DBMS for the project, taking into account the company’s needs.

Databases for a Newly Created Company

Problem: The business model of many newly launched businesses may change after entering the market. For example, Facebook was initially created as a social networking site for college students. Still, it has since expanded to become a platform for people of all ages to connect with friends, family, and businesses.

Source de l’article sur DZONE

The best CRM (Customer Relationship Management) software solutions help sales teams streamline critical processes to improve productivity, track customer interactions and gain actionable insights to deliver a personalized experience to sell smarter, shorten the sales cycle and drive better retention rates.

This article reviews the 21 best CRM software to help you streamline your searches. We’ll cover the key features, user experience, pricing plans, strengths, and weaknesses. So, let’s get to it.

1. Salesforce Sales Cloud CRM

Salesforce Sales Cloud is a cloud-based customer relationship management solution that supports large sales teams and every customer touchpoint.

Over 150,000 companies, including world-leading brands like IBM, NBCUniversal, and Sonos, use the CRM system to streamline workflow automation. 

Key Features

Project Management — The software natively integrates with Slack, allowing you to seamlessly manage your Salesforce tasks in one central location and collaborate remotely with colleagues, customers, and partners in real-time. 

Sales Forecasting — Salesforce can estimate your future sales revenue using your current and historical pipeline data. Again, integrating with apps like revVana helps you gain better revenue insights.

Flexible and Scalable — This CRM software helps small businesses and enterprises meet their growing needs without sacrificing performance. Salesforce CRM is entirely cloud-based, supports over 8,700 integrations, and has an open API, making it highly extensible.

User Experience

Setting up an account only takes three steps.

The dashboard is clean and straightforward, making it easy to use. You can click the modules on the navigation menu to use its features. Additionally, the CRM software displays information in graphs, pie charts, and tables in an easy-to-understand way.

Salesforce Sales Cloud has a robust knowledge base to hit the ground running immediately.

Pricing

Salesforce offers four subscription plans, billed annually:

  • Essential $25 per user per month
  • Professional $75 per user per month
  • Enterprise $150 per user per month
  • Unlimited $300 per user per month

Strengths

  • It’s fully cloud-based (you don’t need to install anything)
  • 30-day free trial
  • Customer relations management automation
  • Supports over 8,000 integrations and apps
  • Multilingual and multi-currency support
  • Open API
  • Leads management and business intelligence tools
  • Round-the-clock support
  • Multiple appointment scheduling
  • Mass emailing capability

Weaknesses

  • It doesn’t support live chat
  • Not suitable for on-premise deployment

2. Pipedrive

Pipedrive is one of our top options for the best CRM software today. The cloud-based solution helps marketers set up their pipelines, track progress in real-time and automate routine tasks. Over 100,000 companies in 179 countries use the software.

Key Features

Real-Time Alerts — Pipedrive has a built-in reminder that keeps you posted on all your sales activities so you don’t miss a follow-up.

Reporting — The CRM provides detailed reports on pipeline performance. With this insight, you can measure your progress against your business goals.

Revenue Forecasting — The software can forecast your sales volume and revenue using your pipeline data. It automatically updates the estimate when a lead’s status changes.

Leads Capture — Pipedrive has a customizable web form that helps you capture leads for your pipeline. Also, you can segment the leads for personalized communications.

User Experience

Pipedrive is user-friendly. New users will be able to get the hang of it quickly. Also, the CRM software has a robust help center to help users set up and customize their accounts.

It features a visual pipeline that lets you see your sales strategies and process and update a lead status by dragging and dropping it. Additionally, it presents reports in easy-to-understand ways.

The software offers live chat and round-the-clock email support for quick resolutions. 

Pricing

Pipedrive offers four plans, billed monthly and annually.

  • Essential $11.90 per user per month
  • Advanced $24.90 per user per month
  • Professional $49.90 per user per month
  • Enterprise $74.90 per user per month

Strengths

  • Faster deal closing
  • Omnichannel lead generation
  • Efficient customer relationship management
  • Free trial (no credit card required)
  • Goal setup and tracking
  • Sales forecast
  • Over 350 integrations
  • 14-days free trial
  • API support
  • Real-time support

Weaknesses

  • No free plan
  • The dashboard could feel overwhelming

3. Oracle Netsuite CRM

Oracle NetSuite Customer Relationship Management software promises to deliver the real-time data you need to manage interactions with potential customers, existing customers, and suppliers, deliver exceptional customer experiences and drive sales.

Over 32,000 customers use Oracle NetSuite products.

Key Features

Sales Force Automation — NetSuite CRM SFA unifies your sales processes and provides unprecedented insights into every aspect of your customer relationship to supercharge your sales performance.

Marketing Workflow — You can create and launch targeted marketing campaigns to grow your leads pool. Also, the CRM lets you segment your leads to deliver a personalized experience, shortening the sales cycle.

Customer Service Management — NetSuite automates customer service management, allowing users to focus on other pressing day-to-day activities. For example, it can review the status of submitted tickets and reply with follow-up communications.

Partnership Relationship Management — NetSuite CRM is not just a customer relationship management software. Instead, the platform is a complete business management tool that helps you manage relationships with partners, share real-time information, and maintain control over partner-focused sales processes.

User Experience

This CRM could be more beginner-friendly if not for its many features and advanced functionalities. However, the software offers a search feature to help users find things faster. Another user experience challenge is Netsuite’s time-demanding customization.

Plus, some users have reported crashes and downtime.

Besides these challenges, NetSuite has an excellent user interface that makes it exciting. Also, it offers live chat support, helpful resources, and a comprehensive knowledge base.

Pricing 

NetSuite charges an annual license fee but doesn’t provide any pricing plans. You must contact their customer support to learn about the deployment needs of their CRM systems.

Strengths

  • A centralized data source that gives users unprecedented visibility into their sales process
  • Salesforce, marketing, and customer service automation
  • Partner relationship management
  • Advanced reporting and analytics
  • Great user interface
  • Sales forecasting
  • Mobile 

Weaknesses

  • No monthly subscription plans
  • Not-too-great user experience
  • Expensive compared to other CRM solutions

4. Zoho CRM  

Over 250,000 businesses worldwide use Zoho CRM software solutions. It helps management, marketing, support, and sales teams address their customer relationship management and omnichannel engagement needs.

The platform empowers users to deliver personalized experiences and drive sales through multiple channels.

Key Features

Sales Force Automation — You can create workflows to reduce manual data entry, eliminate redundancies and automate repetitive sales, marketing, and customer service functions. 

Journey Orchestration — Zoho CRM lets users create personalized customer journeys and track each prospect’s path to identify delays or loopholes and optimize the sales process.

Omnichannel — With the Zoho CRM software, you can engage and track customer interactions across multiple channels, including email, social media, phone, and the self-service channel. 

Sales Enablement — Zoho CRM enables frictionless sales processes. You can generate quotes, invoices, and orders within the CRM software. Also, it lets you set up partner portals to grow your business and manage relationships with stakeholders.

User Experience

The Zoho CRM dashboard is clean, straightforward, and user-friendly. So, you can use all of its features as a first-time CRM user.

For example, the software lays the module tabs above the fold at the top bar, making them easily accessible. The reports are also less overwhelming as you can drill into the report you want to see, one at a time.

Zoho CRM offers webinars, tutorials, free eBooks, and documentation for easy setup and customization. No live chat support.

Pricing

Zoho CRM offers four subscription plans billed monthly and annually:

  • Standard $18 per user per month
  • Professional $30 per user per month
  • Enterprise $45 per user per month
  • Ultimate $55 per user per month

Strengths

  • Mobile
  • Marketing and sales automation
  • Advanced template and layout customization
  • Insightful reporting and analytics
  • Team collaboration
  • Support customer self-service portal
  • Predictive sales and intelligence
  • Voice assistant
  • Multilingual and multi-currency support
  • App marketplace with several third-party developers
  • REST API support
  • Activity reminders and sticky notes
  • 15-days free trial

Weaknesses

  • No live chat support
  • Limited native marketing automation (needs extensions)

5. HubSpot CRM 

HubSpot CRM is a cloud-based customer relationship management solution for salespeople, marketers, customer service agents, operations managers, and business owners. Top global brands like Atlassian, Doordash, and Wistia use the HubSpot CRM software.

Key Features

Multiple Hub — HubSpot CRM offers five hubs—marketing, sales, customer service, CMS, and Operations—that lets you pay for your needs. In addition, you can integrate up to five hubs into a single CRM to streamline your business processes. 

Email Marketing — The software has a built-in email marketing capability for targeted campaigns to your audience. In addition, you can create customized emails with the intuitive drag-and-drop editor.

Lead Generation — With the built-in lead-capturing forms, ad management tools, and landing pages, you can generate leads online, feed them directly into the CRM and convert them to customers.

Customer Support Portal — You’ll get a customer support portal to manage customer services and support requests, minimizing the burden on your customer service team. With the portal, you can also set up your knowledge base.

SEO Advisor — The SEO Advisor provides actionable SEO tips which can help you rank essential keywords on Google search results. It comes in handy when creating blog posts or developing landing or website pages.

User Experience

You can set up HubSpot CRM quickly and get it running immediately.

The CRM is easy to use and has an excellent user interface. You can customize your dashboard to quickly view your sales pipeline all in one place to enhance your user experience. Also, HubSpot presents its reports in an easy-to-understand way.

It also integrates seamlessly with other tools. In addition, HubSpot offers onboarding services and multiple support channels—phone, email, live chat, and online community.

Pricing

HubSpot offers a free version but with limited access to its tools. You can extend its functionality based on your needs by subscribing to a plan in the appropriate hub.

Marketing Hub

  • Starter $45 per month
  • Professional $800 per month
  • Enterprise $3,600 per month

Sales Hub

  • Starter $45 per month
  • Professional $450 per month
  • Enterprise $1,200 per month

Customer Service Hub

  • Starter $45 per month
  • Professional $450 per month
  • Enterprise $1,200 per month

CMS Hub

  • Starter $23 per month
  • Professional $360 per month
  • Enterprise $1,200 per month

Operations Hub

  • Starter $45 per month
  • Professional $720 per month
  • Enterprise $32,000 per month

Strengths

  • Powerful collaborative tool, Integrating marketing, sales, customer service, CMS, and operations in a single CRM solution.
  • A free version
  • User-friendly and intuitive
  • Large CRM database
  • Sales and marketing workflow
  • Insightful reporting and analytics
  • Lead management 
  • Seamless third-party integration
  • Social posting from the CRM
  • Meeting scheduling
  • Mobile app

Weaknesses

  • Limited features that could push to acquire other HubSpot licenses
  • HubSpot licenses are on the high side.

6. Freshworks

Freshsales is a sales CRM software that promises to help you gain a 360-degree view of your customers, deliver personalized engagement, shorten the sales cycle and accelerate revenue with context-driven sales. Brands like Klarna, Blue Nile, and PharmEasy use the CRM system.

Key Features

Lead Generation and Scoring — Freshwok offers CRM tools to help you run personalized campaigns and generate leads from your website visitors. You can also score the leads based on their engagement level.

Deal Management — Freshworks provides a birds-eye view of the deals in your pipeline, making it easy to prioritize and work on them immediately. You can also collaborate with multiple salespersons on the same deal., 

Workflow Automation —The software’s built-in workflow automation lets users automate repetitive tasks to save and boost the sales force’s productivity. You can quickly create automation with the pre-set templates.

AI-Powered Insights —Freshworks’ algorithm, Freddy AI, does the heavy lifting so that you can focus on only deals that convert. Additionally, it delivers AI-powered insights that help you drive faster deal closure. 

Omnichannel — The software enables users to reach customers on their preferred channel without exiting the CRM software. For instance, you can connect with your contacts via email, phone, live chat, WhatsApp, SMS, and Zoom.

User Experience

You can set up an account in three simple steps and connect your email account to the CRM software.

The dashboard is clean and less overwhelming. As a result, you are likely to crack the software at first use without facing many challenges. Also, you can import your sales data and start using the CRM tools immediately without starting from scratch.

You can use the FAQ, help center, or live chat for quick resolutions when you run into issues.

Pricing

Freshworks offers the best free CRM software with basic features—ideal for beginner users. In addition, you can subscribe to a paid plan to access more tools.

  • Growth $15 per user per month
  • Pro $39 per user per month
  • Enterprise $69 per user per month

Strengths

  • Email marketing within the CRM software
  • AI-powered deal insights
  • Built-in lead generation capability
  • Seamless sales process automation
  • Multilingual and multi-currency support
  • Territory management
  • Omnichannel customer engagement
  • Over 30 reports
  • A free plan
  • Mobile app
  • 21 days free trial of the highest tier plan
  • Provides a 360-degree view of the business
  • AI-based leads scoring
  • Pipeline visualization

Weaknesses

  • Hard-to-reach support
  • Limited third-party integrations

7. Monday

Monday CRM software is one of the best CRM software in the industry. Over 125,000 businesses use it to generate leads from multiple sources, qualify them in a central location, and track and manage all aspects of the sales cycle, from pre-sales to post-sales, all in one place.

Key Features

Email Tracking — With Monday, you can centralize your email communications and track essential email metrics to learn when to reach out, saving you time on cold leads. It also lets you create personalized emails with built-in templates.

Sales Process Automation — You don’t have to waste time on repetitive sales processes. It’s one of the best CRM software for automating your workflows, enabling you to focus on essential things. For instance, it can assign leads to sales reps, notifies you when a prospect opens an email, and more.

Leads Capturing — You can feed your sales pipeline with steady streams of qualified leads collected from multiple sources, qualify them on the CRM, and automatically score them based on pre-set criteria.

Post-Sales Management — Monday’s post-sales management capability lets you continuously manage customer relationships and drive after-sales customer satisfaction to boost customer retention.

User Experience

You can quickly sign up with Gmail and set up your account in a few more steps.

You can sell your sales pipeline and customer journey at a glance. Also, the user interface is excellent, and the software presents information in ways anyone can quickly grasp. In addition, it has a desktop notification feature that keeps you updated on your sales activities in real-time.

Users can customize their dashboards to see only the things they like. Unfortunately, the support doesn’t provide live chat support; however, it tries to compensate for this with a robust help center and round-the-clock email support.

Pricing

Monday offers a free plan for its CRM software and four premium subscription plans.

  • Basic $10 per month
  • Standard $14 per month
  • Pro $24 per month
  • Enterprise (custom package)

Strengths

  • Free and custom plans
  • Workflow automation
  • Email tracking and centralized communication
  • Pipeline visualization
  • Customizable reporting dashboard
  • Built-in lead management (capturing and auto-scoring)
  • Post-sales customer relationship management
  • Third-party integrations
  • Mobile app
  • Online community and robust help center

Weaknesses

  • Limited native marketing automation
  • No live chat support

8. Keap

Keap is one of the leading sales CRM solutions that cater to small businesses. The software promises to help them grow their leads, improve revenue and drive customer retention through enhanced customer relationship management and marketing workflows.

Key Features

Email and Text Marketing — It’s the right CRM software for small businesses seeking to bring email and SMS marketing into their marketing mix and manage them in one place. They can quickly create email and SMS campaigns with built-in templates and send them to their segmented lists.

Sales and Marketing Automation — With Keap, small business sales teams can automate critical sales and marketing processes to deliver a personalized experience to customers and drive targeted business growth while saving valuable time and human resources. 

Lead Capturing — You can acquire and track leads at every touchpoint. This CRM software comes with CRM tools for capturing leads like landing pages, dedicated sales funnels, forms, and appointment schedulers, which you leverage to generate consistent leads. 

eCommerce — Keap supports payment processors like Stripe, PayPal, and Wepay, allowing you to send and receive payments within your CRM software. The platform has facilitated over $2.6 billion in online sales since its launch.

User Experience

Keap promises a 14-day free trial. But I need help accessing the feature after signing up; the offer is only available to randomly selected businesses.

If the software can deliver on its promises, it will be great for the user experience. 

Pricing

Keap offers three subscription plans, billed monthly and yearly.

  • Pro $129 per month
  • Max $199 per month
  • Max Classic (custom plan)

Strengths

  • A referral program that pays up to 30% commission
  • A high-reaching user community
  • Knowledge base and help center
  • Native payment platform
  • Built-in email and SMS marketing
  • Advanced automation
  • Expert assistance

Weaknesses

  • No mobile app
  • Limited subscription plan
  • Expensive annual packages
  • The free trial is often unavailable
  • unreliable

9. Sage

Sage integrates sales, marketing, and service modules to deliver world-class customer relationship management software.

It’s one of the best CRM software in the market. With this solution, you can gain valuable insights into where your business stands to make better business decisions.

Key Features

Service Module — This module brings customer service management functionality within the CRM, enabling you to deliver an exceptional experience to prospects and customers, nurture them into long-term relationships and generate repeat businesses.

Sales Modules — With this module, you can automate your sales processes to accelerate sales performance and boost productivity. The company’s customer data shows that sales reps using this feature improved productivity by up to 40%.

Marketing Module — You can plan and run omnichannel, targeted marketing campaigns within the CRM and optimize campaigns to deliver more results with the built-in insightful reports.

User Experience

Sage doesn’t offer its pricing plans upfront. Also, you can’t sign up online. Instead, you’ll need to leave your business information online and wait for their support team to call, which might take time to come.

The user interface is excellent, but the CRM software integrates with only limited applications. In addition, real-time case resolution still needs to be improved. However, the software offers a community forum.

Pricing

Sage doesn’t have public pricing information. 

However, the software license could cost approximately $600 annually for each user. In addition, one-time initial implementation and related services could take the total cost to about $8,000. 

Strengths

  • Single modules to fully Integrated solution
  • Powerful real-time insights 
  • Team collaboration
  • Sales and marketing automation
  • Customer service management

Weaknesses

  • No straightforward signup
  • No subscription plan
  • Limited integration

10. Insightly CRM

Insightly is a popular CRM tool developed to help businesses streamline their processes, collaborate across teams, and integrate all the applications they need to drive sustainable growth.

Over 25,000 companies, including Bloomberg, Bosch, and Sanofi, use the platform, making it one of the best CRM software platforms today.

Key Features

Relationship Mapping — You can link your customer data to existing contacts to map and understand how your customers relate. This feature helps you get a high-definition picture of your customers.

Marketing  — Insightly’s unified marketing platform enables marketing teams to build sales pipelines, attract and engage ideal customers with intelligent and segmented campaigns and automate marketing processes to grow the business faster.

Sales  — You can centralize your customer data in one place, managing leads and spotting and prioritizing those most likely to convert. You can also create and send emails within Insightly and automate your workflows.

Service  — Insightly empowers customer service teams to solve customer challenges more effortlessly. You can receive customer support tickets in one place, quickly share information across the organization and receive actionable insights to improve customer experience.

Integrations  — You can connect all the tools you need to grow your business and manage them under one app. Also, Insightly’s AppConnect supports this CRM’s users in building custom integrations and workflows.

User Experience

Insightly has a clean design with a user-friendly interface. 

Some users complained that it could be challenging to grasp all its possibilities fully. However, it features a knowledge base, videos, and tutorials that could bring you up to speed as quickly as possible. The platform also offers live chat support.

The filters and bulk email could be better.

Pricing

Insightly’s CRM systems come in three plans, billed annually:

  • Plus, $29 per month
  • Professional $49 per month
  • Enterprise $99 per month

Strengths

  • Custom integration and workflow builder
  • Project management and team collaboration
  • Sales and marketing automation
  • Module for customer service teams
  • Scalable CRM
  • Live chat support
  • Free trial
  • Low-entry cost
  • Mobile app
  • Customer relationship mapping

Weaknesses

  • Annual billing
  • Learning curve

11. SugarCRM

SugarCRM is one of the best CRM platforms in the market. It delivers CRM solutions that help companies gain a comprehensive high-definition view of their customers in the past, present, and future to enable predictability, boost situational awareness and reach new levels of business performance. 

Key Features

Predictive Forecasting — SugarCRM leverages historical and real-time data from multiple points to identify issues, root causes, and opportunities and deliver actionable sales insights. In addition, it offers automatic alerts for fast response.

Sales and Marketing Automation — You can automate anything with SugarCRM, from data collection, leads routing, and quote approval to leads scoring and marketing to deliver meaningful buying experiences, shorten the sales cycle, and drive revenue.

Customer Service Management —SugarCRM native customer service management support enables you to deliver a personalized, positive experience to customers at every touchpoint. In addition, the software automates critical processes to reduce the burden on your customer support team. 

User Experience

SugarCRM has a solid user interface.

However, you must pay for at least three users before you sign up for any plan, making the software expensive. Also, the CRM software offers a more complex signup process. You’ll need to fill out an online form to contact support.

SugarCRM has a user community and resource center that can help you quickly set up your account and learn how to make the most of the CRM software. Also, phone support is available in four languages.

Pricing

SugarCRM has four monthly plans, billed annually and requiring a minimum of three users.

  • Market $1000 per month/user
  • Sell $45 per month/user
  • Serve $80 per month/user
  • Enterprise $85 per month/user

Strengths

  • AI-Powered prediction
  • Full situational awareness
  • Sentiment assessment
  • Powerful automation and workflow
  • The built-in customer service solution
  • On-premises deployment
  • Omnichannel customer engagement

Weaknesses

  • No complimentary or trial plan
  • Lacks a mobile app
  • Expensive plan

12. NetHunt

NetHunt is one of the best CRM platforms built for Gmail and Google Workspace users, designed to help them manage leads, nurture prospects, and stay on top of their sales performances. The solution also plays well with LinkedIn and eight other tools.

Key Features

Data Organization  — With NetHunt, you can organize your business data effectively and productively. Also, the solution organizes your deals and sales pipelines in an easy-to-understand manner, providing insights into what works and doesn’t.

Sales Force Automation  — Using this sales CRM means your sales team won’t have to waste time on repetitive tasks. Instead, the solution automates key sales processes like leads capturing and nurturing, contact updates, and others so they can focus on other things.

Centralized Communication  — You can centralize your business communications, regardless of your customer’s preferred channel, whether social media, email, telephone, messenger, or live chat, and manage everything on the go under one app roof.  

User Experience

You can create an account in three clicks. The interface is clean and user-friendly. You can quickly update your deals by dragging and dropping them and visualize your pipeline to see your entire sales process and performance at a glance.

Also, you can set up workflows and integrations in a few minutes. Both processes are intuitive and might not require any learning curve. In addition, NetHunt has a help center and offers live chat support.

Pricing

NetHunt is available via four subscription plans, billed monthly and annually.

  • Basic $24 per month
  • Business $48 per month
  • Advanced $96 per month
  • Custom plan

Strengths

  • Zapier integration
  • Advanced data organization and visualization
  • Workflow automation
  • Omnichannel communication
  • Mobile apple
  • Live chat and phone support
  • Code-free web form for leads capture
  • Low-entry fee
  • Free trial and custom plan
  • Chrome browser extension
  • Open API
  • Cancel anytime

Weaknesses

  • Available only to Gmail and Google Workplace users
  • Limited integration options
  • Limited marketing automation 

13. FreeAgent

FreeAgent CRM helps teams collaborate more effectively to get things done. The software promises to help users track their progress in real-time and gain actionable insights to optimize their performance. Over 1,000 businesses worldwide use the platform.

Key Features

All-In-One Solution — With FreeAgent CRM, you won’t need to open multiple browser tabs to get your job done. Instead, you get everything done in one place. You can also automate repetitive tasks to get more done in less time. 

Workflow Optimization — You can streamline business processes to complete more work efficiently. The CRM tool can help you organize and prioritize deals so you can focus on those most likely to move the needles for your business.

Code-Free Customization — FreeAgent code-free customization enables you to set your account to meet your business’s unique needs. The software also integrates with other apps, making it highly extensible.

User Experience

FreeAgent CRM is easy to use and has a visually appealing user interface. The software enables complete funnel visualization and presents reports in ways anyone can understand.

You can quickly connect with the company’s in-house CRM experts to set up and customize your account to explore its full possibilities. The solution also offers live chat and helpful resources.

Pricing

FreeAgent offers “Unlimited Users” and “Per User” pricing packages with different plans, billed monthly and annually. The Per User package has three plans.

  • Starter $45 per month
  • Professional $90 per month
  • Enterprise $120 per month

Strengths

  • Highly extensible
  • All-in-one solution
  • Fully cloud-based
  • Code-free customization
  • Workflow automation
  • Full funnel visualization
  • Customer service management
  • Third-party integrations
  • Live chat support
  • Custom app
  • ISO 27001 compliant

Weaknesses

  • No mobile app
  • Poor search and filter

14. Creatio CRM

Creatio CRM is one of the best CRM software used by small and medium-sized businesses in over 100 countries to automate end-to-end customer journeys with no code. You can purchase separate modules or deploy the software as a unified CRM tool. 

Key Features

Marketing Creatio — With this module, you can automate your marketing campaigns, lead management, and deliver personalized omnichannel communication to boost business revenue and drive customer retention.

Sales Creatio — Creatio supports sales teams to collaborate across boards and automate mission-critical sales processes to get more things done. The software also provides a 360-degree view of customer journeys to personalize their experience.

Service Creatio — You can automate and manage customer service workflows on Creatio to save the support team valuable time and deliver an enhanced, personalized experience to customers. The software uses AI to streamline the handling of service cases.

Studio Creatio — Creatio’s no-code UI builder helps non-technical users build business applications and processes with maximum freedom using easy-to-use drag-and-drop visual design tools.

User Experience

The analytics and reporting are insightful, and you can quickly visualize the data in a few clicks.

The software’s no-code capability means you can complete projects that usually take months or even days. In addition, support is multilingual, so you’ll always get assistance whenever the need arises in your preferred language. 

Also, the platform has helpful resources for quick self-help.

Pricing

Creatio has different subscription packages for each module (Creatio). 

The monthly sales and service modules subscriptions range between $25 and $60, while Marketing Creatio goes for a $1,000 to $100,000 yearly fee. You’ll need to contact support to understand the cost of deploying its unified CRM solutions.

Strengths

  • Cost Calculator
  • Cloud and on-site deployment
  • 360-degree customer view
  • Unlimited no-code customization
  • End-to-end workflow automation
  • Real-time analytics
  • Trial plan
  • Custom plan

Weaknesses

  • Expensive plan
  • No mobile app

15. Close

Close is a cloud CRM solution for remote salespeople. As one of the best CRM software in the industry, it makes team onboarding a breeze, automates and analyzes workflows, and helps you grow revenue quickly. It also integrates well with some of your tools, bringing your software stack to one place.

Key Features

Calling — Close has built-in call software to help you reach more people effortlessly and double your call volume and velocity. With the predictive dialer, you can call multiple numbers at once, and the software automatically routes answered calls to available reps.

Video — Close natively support Zoom, enabling remote selling with videos. The software can connect your Zoom account and sync your previous recordings with the CRM software. It also alerts you five minutes before every meeting, and you can add notes during the meeting for context.

Call Coaching — With Close, you can train your sales team, no matter where they are, all within the CRM without needing to invest in expensive online training tools.

Workflow Automation — The CRM solution offers in-app email and calls automation that can simplify your workflow and help you get more work done. Also, you can save and share winning templates with team members to boost the reach rate and close deals faster.

User Experience

Close is an easy-to-use CRM software for busy salespeople with no learning curve. 

You can quickly create an account, set up your workflow sequences, and immediately put the CRM to work. The software also has dynamic smart views that let you prioritize your leads and quickly find what you need.

Close offers free migration and support, so you can get assistance whenever needed. However, it might not be real-time since the software doesn’t offer live chat.

Pricing

Close offers four subscription plans billed monthly and annually.

  • Starter $25 per month
  • Basic $59 per month
  • Professional $89 per month
  • Business $129

Strengths

  • Remote selling
  • Power and predictive dialer
  • Built-in email and SMS marketing
  • Powerful reporting insights
  • Free trial, migration, and support
  • Sales force automation
  • Phone and email support
  • Pipeline visualization

Weaknesses

  • No mobile app
  • No live chat support

16. Nutshell

Nutshell is an all-in-one B2B CRM software designed to help teams manage contacts and leads, sell smarter and gain valuable insights to track performance and optimize the sales process. Over 30,000 sales and marketing professionals use the software to streamline their workflow.

Key Features

Pipeline Management — Like most CRM, you can visualize your customer’s journey at a glance. With this feature, you can view, manage and prioritize leads for a faster closing.

Sales Automation — From lead assignments to scoring, task reminders, and more, Nutshell automates these tasks at the snap of a finger, allowing your team to focus on actual closing. 

Email Marketing Campaigns— Nutshell helps you send targeted, beautifully designed marketing emails. You can save time with the built-in template and see who engages with the email in real time. 

Leads Capturing  — The CRM has a native web form to capture leads and feed them directly to your pipeline. In addition, you can embed the form on your website to generate leads from web visitors.

User Experience

Nutshell reporting is top-notch, with an excellent interface. 

However, some users complained the email builder is subpar and could need improvement. Also, it offers limited customization.

Besides these, the software is excellent for quickly connecting all your software tools and accessing them in one place. The company doesn’t charge for customer support, and they can help you migrate your data to hit the ground running immediately.

The CRM offers several helpful resources to help you resolve issues and put the software to full use. 

Pricing

Nutshell offers two plans, billed monthly and annually. Here’s the cost per user per month:

  • Nutshell $19
  • Nutshell PRO $49
  • Nutshell Marketing (custom plan)

Strengths

  • Open API
  • Mobile apps
  • Free Migration
  • Sales force  automation
  • Leads generation
  • Pipeline visualization
  • Email marketing campaigns
  • Sales forecasting
  • Dependable support 
  • Custom marketing plan

Weaknesses

  • No live chat

17. Nimble

Nimble is one of the best CRM software for small and midsize businesses, used by over 140,000 professionals. Also, world-leading brands like UpWork, GoDaddy, and Flexjobs use the platform. 

Key Features

Nimble Prospector — With Nimble, you can efficiently prospect leads on any social site, website, or cloud application and connect with them in less time. The prospector is available as a browser extension, making it readily available.

Relationship Management — The software helps users manage customer contact details, automate key business processes, enable social listening and gain valuable business intelligence to deliver superior customer experience.

Email Marketing — The built-in email campaign management functionality means you won’t need to switch tabs or need third-party services to engage customers via personalized emails and track your progress.

Smarter Actions — Nimble provides actionable business and customer intelligence to take more intelligent actions to gain complete control of your sales process. For example, you can visualize your sales funnel, gain social insights to prepare for meetings, and discover engagement opportunities.

User Experience

You’ll likely start your Nimble experience by importing a CSV file of your existing contact database; thankfully, the software makes this process very straightforward. Also, the CRM makes importing and syncing data with other apps seamless.

Additionally, Nimble’s “Today Page” feature provides an overview of all your upcoming activities, deals, and engagement opportunities from social mentions and essential contacts to reach out to, making prioritizing more effortless.

The software has a support center and a live chat for quick assistance.

Pricing

Nimble offers only one subscription plan—Nimble Business, available for $25 monthly for a user. However, you’ll pay only $19 if you opt for the annual plan.

Strengths

  • App Marketplace
  • Native leads prospector
  • Browser extension
  • Activity tracking and team tasks management
  • Built-in calendar
  • Pipeline management
  • 360-degree view of customers and leads
  • Marketing automation
  • Contact management
  • Live chat
  • Business and customer intelligence
  • Office 365 and Google Workspace integration
  • Low entry fee
  • Social listening and mentions

Weaknesses

  • No mobile app
  • Limited subscription plan

18. MailChimp

Mailchimp is not just an email service provider. It’s also one of the best CRM software for small businesses. With this solution, you can build better customer relationships and sell to them more creatively. In addition, the CRM is scalable and can support your business growth and needs.

Key Features

Contact Management — Whether importing an existing contact database or building from scratch, MailChimp helps you manage them all from one location. Also, you can create or use the built-in segments to organize your contacts.

Email Marketing — Email marketing and campaign management are probably MailChimp’s best selling point and are natively supported in the CRM, meaning you can run effective email campaigns. Also, it comes with pre-built email templates, and you can run A/B tests in-app.

Behavioral Targeting and Personalization — MailChimp can predict customers buying behaviors, enabling you to segment your contact effortlessly to launch campaigns that feel like a one-on-one conversation at the right time or deliver personalized product recommendations. 

User Experience

You’ll only need to fill out three fields to sign up. However, it would have been better if users could create accounts automatically with their Gmail. It’ll save you the stress of logging into your email to activate the MailChimp account.

Mailchimp’s user interface is excellent, with many white spaces, but I don’t find the yellow background and black font colors easy on the eyes while signing up. Also, the software can integrate neatly with other tools, so you can easily manage your stack in one place.

MailChimp support is excellent, and case resolution is always fast.

Pricing

MailChimp CRM offers free, and three paid plans.

  • Premium $350 per month
  • Standard $20 per month
  • Essentials $13 per month

Strengths

  • Highly scalable
  • Mobile app
  • Predictive segmentation and behavioral targeting
  • Holistic audience view
  • Live chat support
  • Seamless contact management
  • Actionable customer insight
  • Free plan
  • Low-priced starting plan
  • Extensive third-party integrations

Weaknesses

  • Limited native Salesforce automation

19. Apptivo

Apptivo is a CRM software used by over 200,000 businesses, including Sephora, UNAIDS, Exult, and Los Angeles Times. The solution simplifies customer relationship management so sales and marketing teams can be more efficient and close deals effortlessly.

Key Features

Win and Loss Analysis — You can track the sales opportunities your sales team prospected and analyze the employees that contributed to winning the opportunity. Additionally, the app can help you analyze lost opportunities and the reasons behind them.

Territory management — You can quickly delineate and manage your sales territories to boost team collaboration, improve sales efficiency, and maximize territorial benefits. With the built-in assignment rules, you can automatically segment leads based on territories.  

Sales Planning — With Apptivo, you’re sure you won’t be tracking your sales targets with spreadsheets. Instead, the software comes with a sales planning app to measure your team members’ KPIs and implement scalable sales processes to facilitate faster deal closing.

User Experience

Apptivo has an excellent user interface.

But new users might need help navigating the software. Also, the customization and app integrations are not a walk in the park. 

However, the CRM system offers an extensive knowledge base for self-help. 

Pricing

Apptivo offers three subscription plans.

  • Lite $10 per month
  • Premium $15 per month
  • Ultimate $25 per month

Strengths

  • Project management
  • Integrated CRM software
  • Activity tracking
  • Performance analysis
  • Pipeline visualization
  • Contact Marketing
  • Email campaigns
  • Leads management
  • Salesforce automation
  • Sales planning
  • Territory management
  • 30-day free trial
  • Mobile apps

Weaknesses

  • Hard customization
  • No real-human live chat

20. Act! CRM

Act! is a cloud-based CRM software designed for small and midsize businesses to manage customer relationships and sell better seamlessly. The CRM system has been in play for over 35 years, powering over 800,000 users worldwide.

Key Features

Marketing Automation — Using Act! means you won’t need to spend much hiring and maintaining an in-house marketing team. Instead, this CRM software can handle most of your crucial marketing processes effectively.

Sales Pipeline Management — With Act! built-in sales pipeline management, you can automate your sales tasks and maintain a 360-degree view of your customers and their journey to close deals faster.

Activity Management — Act! helps you stay on top of all the happenings around you, including critical projects, enabling you to prioritize and stay more productive.

User Experience

Act! offers a user-friendly interface and intuitive customization. 

However, some users complained that each new update tends to drag the software backward. Additionally, you might need help setting up custom reports and dashboards. 

Also, I can’t vouch for their support. You might struggle to reach them whenever the need arises. However, there is an extensive resource you can always fall back on for self-help.

Pricing

Act! offers two plans billed annually.

  • Act! Premium Desktop $37.50 per user per month
  • Act! Premium Cloud $40 per user per month

Users opting for the Premium Cloud plan pay an additional $10 monthly for desktop sync.

Strengths

  • Sales and marketing automation
  • Customer management
  • Sales pipeline visualization
  • Activity tracking
  • Advanced reporting capabilities
  • 14-day free trial
  • Live chat support
  • Flexibility and Extensibility
  • Cloud and on-premises deployment

Weaknesses

  • No mobile app
  • Limited pricing plans
  • Annual billing

21. Agile CRM

Agile CRM is one of the best CRM services in the market. It promises to help you sell and market like Fortune 500 companies. In addition, the software packs several core CRM features like sales enablement, marketing automation, and customer service.

Key Features

Sales — The CRM system can help your sales teams manage their contacts in one place, track deals to keep the sales process on track, and automate sales calls. The CRM system also lets you manage appointments and gamify sales.

Marketing — Agile CRM has an intuitive drag-and-drop builder to set up a marketing workflow and build landing pages in minutes. It also extends its CRM capabilities with social media, email, and SMS features for multichannel marketing campaigns. 

Service — The software streamlines your customer service management so that your support can focus on only tasks that matter. It also allows you to provide pre-formatted replies for faster and more consistent responses.

User Experience

Agile CRM has a clean and intuitive dashboard. Using the features doesn’t require any learning curve. Also, the CRM software displays information in an easy-to-understand way.

The customer relationship management software has a robust knowledge base. Also, you can schedule a chat with any of their specialists within a few minutes.

Pricing

AgileCRM has free CRM software alongside three premium packages, billed monthly, yearly, and bi-annually. If you go for the bi-annual plans, you’ll pay the following:

  • Starter $8.99 per user per month
  • Regular $29.99 per user per month
  • Enterprise $47.99 per user per month

Strengths

  • Free plans with ten users
  • Yearly and bi-annual subscription plans
  • Lead management
  • Appointment scheduling
  • Two-way telephony
  • Contact management
  • Email and SMS marketing
  • Marketing automation with exit intent.
  • Social monitoring
  • Project management
  • Landing page builders
  • Chrome extension
  • Post-call automation
  • Push notification

Weaknesses

  • No mobile app
  • No live chat support

Choosing the Best CRM Software

The right CRM software providers for your business would offer you the best customer relationship management and engagement solutions. So, consider only CRM software vendors that offer you business solutions to meet your specific needs within your budget and integrate seamlessly with all your business tools.

 

Featured image via Unsplash.

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