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12 Tips to Improve Your Web Design Skills in 2021

There are many reasons you might be wanting to improve your design skills this year. Perhaps you have extra time on your hands and want to put it to good use. Or maybe you’re new to web design and finding that there’s a lot you still don’t know how to do. It could also be that you recognize that the web is changing, and your skills could use some refreshing to keep up.

Whatever the reason, there are many ways to level up your web design skills in 2021. Here are 12 ideas to get you started:

Tip 1: Niche Down If You Haven’t Already

Jack-of-all-trades designers might be able to say “yes” to everyone. However, they’re going to be stretched very thin as they attempt to strengthen every skill needed to keep up with demand.

It’s much easier to become a trusted designer and to improve your skills if you have a smaller and more specific skill set to develop.

Just keep in mind that niching down doesn’t necessarily mean focusing on a particular industry. For instance, you might choose to be a UX designer instead of a web designer. Or you might specialize in designing ecommerce websites instead of monetized blogs. Just find something that you’re passionate about and will be good at doing, and zero-in on the skills needed for it.

Tip 2: Play Around in the Sandbox

Local development environments are useful for staging websites, doing redesigns, and testing updates safely away from live sites. But you can also use them for experimenting with new design techniques, trends, templates, plugins, and more.

Local by Flywheel is the one I prefer to use:

Here’s a good exercise to start with:

Take a website you like — something you’ve looked at in awe and couldn’t imagine ever building on your own. Then, put yourself to the test. See if you can recreate it in your sandbox.

Don’t be hard on yourself if you don’t figure it out right away. Consult your resources and give yourself time to make sense of what’s going on and implement it with the available skills and tools.

Tip 3: Redesign One of Your First Projects

There’s always a clear evolution in a designer’s skill set, from the day they begin designing to the present day. And that’s a good thing. If your work doesn’t improve or change with time, then you’re going to have a lot of catching up to do when the stagnation begins to hurt your business.

Want to see how much progress you’ve made so far? Revisit one of your first projects and look at it with fresh eyes. I bet you’ll see a big change in how you design today from how you designed that site then.

Now, ask yourself what you would do differently. And then, go to your sandbox and do the redesign.

Tip 4: Work on a Passion Project

A friend of mine is taking a UX design course and needed some users to run through a prototype he created for the class. He could create anything he wanted, so he designed an app related to his other love: Music.

While he could’ve easily thrown together some carbon copy of Spotify or SoundCloud, he came up with a completely new concept. And it was really impressive, to the point where I urged him to put it into production and see if he could list it in the app stores.

I think it’s when we’re really passionate about something that we’re willing to push past our limits. So, carve out some time to tackle that passion project you’ve been toying around with and see where it takes you.

Tip 5: Share Your Designs on Dribbble and Ask for Feedback

One of the reasons UX designers do user testing is how valuable users’ raw input is. While it would be nice to think that design is a completely subjective matter, that isn’t really the case when usability becomes compromised due to design choices.

Understanding what users like and dislike is an important part of taking your design skills to the next level. And a good way to do that is to share your designs on Dribbble.

Here’s an example of UI8 asking for feedback:

Tip 6: Create a Design Toolbox

I’m a huge fan of automation and shortcuts powering things behind the scenes in business.

After all, one of the reasons you become a web designer is so you can design, right? When you’re bogged down with administrative and logistical tasks, that’s time spent away from doing what you enjoy.

One way in which you can streamline your backend processes is by putting together a design toolbox. Your preferred CMS. Flexible templates or apps you use from project to project. Website testing tools. And so on.

As you do this, it’ll force you to examine how you build websites. Are you really working as efficiently as possible? Are there newer apps or systems that’ll help you design better sites? And as you improve your design toolbox, you’ll improve your design skills.

Tip 7: Subscribe to Your Favorite Blogs

I have a hard time recommending this one, only because I’m reluctant to sign up for yet another newsletter. That said, I do see the value in subscribing to some blog newsletters as I don’t always remember to revisit their websites and check out the latest content.

What I’d suggest you do is pick one or two design blogs that have a good variety of content and publish regularly. And then pick one small business or freelance blog.

WebdesignerDepot, of course, is a good one to start with as it comes at a good frequency, recommends great reads from all around the web, and is fluff-free:

I’d also recommend signing up for one that’s focused on your niche as well as one for business.

As a freelancer, I’d vote for the Freelancers’ Union newsletter. There’s always something timely and useful in there.

Tip 8: Listen to a Podcast

I just adopted a second dog, so I’ve spent a lot more time on walks while house-training her. At first, I was stressed about it because it was time spent away from work. However, I started to fill that time with podcasts and found that it helped me work better for the rest of the day.

One reason is that I’ve been listening to work-related podcasts, which are always chock full of helpful tips. Another reason is that it gives my eyes a rest from looking at the screen so that when I come back 15 or so minutes later, I feel refreshed and ready to go.

Rebekah Carter has a good set of web design podcast recommendations to get you started.

Tip 9: Take a Free Online Design Course

There’s an overabundance of information online. If you want to brush up on CSS, there are hundreds of YouTube courses that cover it. If you want to learn how to use a new WordPress plugin, you’ll find dozens of great tutorials across various online course platforms, YouTube channels, and even people’s blogs.

There’s no need to go back to school to become a better designer. Here are five places where you’re bound to find free courses for web designers.

Tip 10: Read a Book on Design Principles or Theory

It’s easy to lose sight of design principles when your clients are clamoring for a website that will make them a lot of money, get them a lot of readers, and so on. Sure, you can design a UI and UX that works, but do you remember why the design choices you made are effective?

Choose a book — just one to start — that’ll help you reconnect with the roots of good web design. Not only will you get a good refresher on web design principles or design theory, but you might learn something brand new.

Here are some of my favorite books for web designers:

Tip 11: Find Your People

Now more than ever, finding a community of like-minded web designers, developers, or freelancers is important. It’s not just about having a group of people to vent to when clients drive you nuts (though that’s great, too).

It’s about finding a group that brings something new to the table and enriches your understanding of web design and what it means to be a web designer.

If you’re on Facebook or LinkedIn, start there. There are tons of web design and freelance groups that have productive discussions every day. If you prefer to meet up with local designers and developers, check out Meetup.

You may be surprised by how many groups there are and the kinds of meetups they have planned.

Tip 12: Attend a Virtual Conference

Did any of you attend a design conference last year? I did. I virtually attended Adobe MAX — from the comfort of my home, in my pajamas, for three days.

I scheduled my assignments around the sessions I wanted to attend and didn’t have to pick one over the other (i.e., “Do I make money or do I learn something new?”).

Some of the sessions showed us how to do more with Adobe’s tools, while some of them featured design and business leaders who shared personal insights on how to work more effectively. It was a great way to shake up my normal routine and to get a ton of information about the future of web design in a short period of time.

Which of These Tips Will You Use to Improve Your Design Skills?

Like I said before, there’s a lot you can do to improve your design skills. Just be careful not to overdo it.

Pick one or two things on this list to start with. If you have more time in your schedule and you’re excited about what you’ve learned so far, add a couple more.

Just take it slowly. Your brain will only be able to absorb so much at once. Plus, the last thing you want is to burn yourself out on skills training and not have the energy to complete your work.

 

Featured image via Unsplash.

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10 Best Free Stock Image Sites For 2021

When photographers take images to sell commercially, like every other business, they want to maximize their returns, so they adapt their ideas to meet commercial trends. As a result, stock always looks like stock, and that minor deception introduces a small amount of doubt in users.

But the rise of camera phones, and the increasing affordability of DSLRs, has led to a growth in people who aren’t monetizing every shot. What that means is if you know where to look, you can find images that are less posed, more natural, less clichéd, and far more diverse.

Here are ten places to look for engaging, and trust-building stock images, all free to use…

1. Pexels

Pexels has a huge collection of high-quality images that would not feel out of place on a ‘premium’ site. You’ll also find a ton of free videos. Pexels’ search feature is particularly well-tuned. Pexels also runs regular challenges, with cash prizes for photographers; reviewing the past competitions is a great shortcut to finding original images.

2. Reshot

Reshot is one of the better stock sites on the web, with a wide selection of curated images. There’s a distinctly Instagram feel to the images on Reshot; they don’t feel staged, in many cases, they don’t look like stock at all. That gives them an authentic feel that many ‘premium’ stock sites fail to deliver.

3. Unsplash

Unsplash is one of the largest collections of free images on the web. It has a good collection of standard stock and a growing collection of more creative, experimental images. Its free-forever approach is backed by product placement instead of adverts or premium sections, which means you may find the more marketable images include easily identifiable brands.

4. Life of Pix

Life of Pix highlights one photographer per week to feature ten images; that adds a competitive angle to the site as photographers submit premium shots to get noticed. Unless you’re very fortunate, the ideal shot for you isn’t going to be found in the current set, but click the ‘Gallery’ link, and you’ll have access to all the shots that have previously been uploaded.

5. Nappy

Unlike ‘premium’ sites that are set up to turn a profit, free stock sites often set out to address a hole in the market. Nappy was set up to redress the underrepresentation of black and brown people on many stock sites. At least some of your users fall into this demographic, and it’s a great idea to show them they’re valued by using images like these.

6. Burst

Burst is a stock site provided by Shopify to help new entrepreneurs find stock to help them sell products. Anyone can use the shots, but there is a natural inclination towards commercial rather than editorial images. There’s a good mix that rivals many paid sites and some less obvious shots.

7. Picography

If quirky and offbeat isn’t right for your project — and it may very well not be — then check out Picography for a more middle-of-the-road collection of free stock images. There’s a wide selection, but they do tend to feel more stock-like than many other collections.

8. ISO Republic

ISO Republic has a broad range of images and videos to choose from. Again, the images tend to be more stock-like than some other options, and you do have to dig around to find the best. ISO Republic is a good place to search when you want to swap like-for-like with a ‘premium’ stock source.

9. Kaboompics

Kaboompics specializes in lifestyle images. If you’re hoping for a woman sipping a frappuccino while making commanding business decisions, you’re in the right place. Kaboompics is a one-woman show, so the perspective is a little narrower than the ideal, but the free images are consistently high-quality.

10. StockSnap

StockSnap has a good balance of images. Many professional photographers use sites like StockSnap to upload the images they choose not post to ‘premium’ sites for one reason or another, so you’ll often find premium-quality shots for absolutely nothing.

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Variable Font Reveals The Full Horror of The Climate Crisis

Finnish newspaper Helsingin Sanomat has developed a variable font, that is designed to make the effects of human-driven climate change tangible in a simple graphical form.

Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface.

In the design process, we tried out countless letter shapes and styles, only to find that most of them visualized the disaster right in the earliest stages of the transformation. That’s something we wanted to avoid because unlike a global pandemic, climate change is a crisis that sneaks up on us.

— Tuomas Jääskeläinen

The default typeface represents the volume of Arctic sea ice in 1979 (when records began). It’s a rather beautiful, chiseled, chunky sans-serif, with cut-aways that open up counters to give it a modern appeal. As you move through the years towards 2050 the shapes appear to melt away, to the point that they’re barely legible.

Set the scale to 2021 and you’ll see an already dramatic loss of Arctic sea ice, and the resulting desalination of the ocean.

As depressing as these outlines are, they aren’t an estimate. The typeface’s outlines precisely match real data — there was an unexpected uptick in Arctic sea ice in 2000, and that’s reflected in the font.

The historical data is taken from the NSIDC (The US National Snow and Ice Data Center) and the predictive data comes from the IPCC (The Intergovernmental Panel on Climate Change).

We hope that using the font helps people see the urgency of climate change in a more tangible form – it is a call for action.

— Tuomas Jääskeläinen

You can download the font for free, for personal or commercial work.

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What’s New in Ecommerce, February 2021

There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models.

We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.

1. Experiential Shopping

With many stores, either closed to in-person shopping during the pandemic or their capacities severely limited, online shopping and BOPIS became much more attractive options for consumers.

That said, buying something like a pair of jeans or a new pair of glasses is much different than the pack of toilet paper someone’s bought for years. There are just some things you have to try to know if you’re going to like it and make sure it fits.

Augmented reality and other immersive shopping tools are bringing those “try-on” capabilities to people’s homes.

There are a number of technologies built specifically for this purpose:

Obsess is a particularly noteworthy one. It’s an ecommerce platform that enables retailers to build virtually immersive shopping experiences. Charlotte Tilbury is one such retailer that is taking advantage of it.

Obsess, the augmented reality and immersive shopping experience platform

At the end of 2020, Obsess announced that it had received $3.4 million in seed funding, so expect to see more Obsess-powered ecommerce sites and apps.

ByondXR is another platform that empowers brands to design immersive experiences for online shoppers:

ByondXR helps brands create experiential shopping

Retailers like Lancome, Procter & Gamble, and Calvin Klein have used ByondXR’s immersive commerce technology.

Another option is offered by Matterport:

Matterport's virtual shopping experiences and 3D store mapping tech

This technology is interesting as you’re not just creating a virtual store. You can also design a 3D model of a brick-and-mortar shop that in-store shoppers can use to get in and out quickly.

2. Virt-ical Worlds

There’s a new trend brewing, and we see it most commonly on websites for fresh and youthful brands. I wouldn’t say it’s nostalgic design, per se, though there are certainly some elements reminiscent of the bold, in-your-face style of the web in the late ‘90s and early ‘00s.

No, I think what we see here is a creative reimagining of our world.

With so many people having spent time in their homes and with their faces glued to screens, there’s been a blurring between our VIRTual and physICAL worlds. This new web design trend is one I’m going to call the Virt-ical World. While parts of these sites look like the websites we’ve designed in years past, there are motion, color, and sizing elements that feel more like a trippy virtual simulation.

Let’s look at some examples.

Starface is a company that creates acne-fighting products.

Starface's in-your-face website design

This is one of the more experimental designs in this set of examples. Still, it’s one that shows us how far the boundaries can be pushed without totally compromising the online shopping experience.

Billie is another company having fun with this trend. I’d say this is on the opposite end of the spectrum.

Billie has a fun, candy-colored website design

For the most part, this ecommerce site looks similar to other small retailer sites. However, the fun, candy-colored palette, the bobbing products, and the color shifts add a somewhat surreal element to the design.

Catching THEO is another ecommerce brand playing around with this Virt-ical World.

Catching THEO mixes nostalgia and modern design

See what I mean by this style feeling somewhat nostalgic? Thankfully, this site commits to today’s good, clean, responsive design while only using some of the more fun and quirky elements from the past.

Au Naturale Models

When I talk about au naturale models, I’m really referring to the makeup-less faces, relaxed hairstyles, and casual apparel that we’re seeing ecommerce models don these days.

I think it’s safe to say we have the pandemic to thank for this. And it’s not just because many of us took a more casual approach to getting dressed during the week. It’s also because the pandemic wiped away the glitz and glamour from many of our lives.

I don’t know about you, but it was kind of nice seeing fewer Instagram influencers flaunting their luxurious lifestyles and more real people rocking their matching pajama sets. I think brands have sensed this change in mood over the last year, and they’re now putting forward their own simple and casual styles for us to connect to.

There are tons of ecommerce websites we’re seeing this on in 2021.

Here’s Dove’s homepage, where they specifically call attention to the lack of digital distortion in the photo:

Thinx also uses more natural and realistic-looking models to show off its undergarment products:

Madison Reed takes a unique approach with this trend:

Madison Reed shows off some of the real faces of its customers

While the hair color brand does a great job of using diverse models around the site, it also has this scrolling bar showing off its customers’ very natural and real faces.

Wrap-Up

It feels like ecommerce trends and technologies are changing at a rapid pace these days. To help you stay on top of what’s new in ecommerce, stay tuned to this blog for more interesting news and changes to the landscape.

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10 Best Alternatives to Google Analytics in 2021

When you think of installing analytics, you probably reach for Google Analytics. And you wouldn’t be alone. The platform’s tight integration with SEO and the implication that using Google products is beneficial to ranking means that Google Analytics is the most commonly installed analytics solution globally.

Google Analytics isn’t a bad choice: it’s free, it’s fairly comprehensive, and it does indeed tie most SEO efforts up with a nice bow.

But Google Analytics is also slow, extremely bad for privacy — both yours and your users’ — and for many people, it’s too unwieldy, having grown organically over the years into a relatively complex UI.

Some alternatives are fast, privacy-friendly, and geared towards different specialisms. Today we’re rounding up the best…

1. Heap

Heap is an event-based analytics platform. That means you can tell not just how many people visited your site but what actions they took when they were there. This isn’t a unique proposition, but Heap is one of the best implementations.

Heap offers an auto-track tool, which is ideal for new installations because you can get up and running immediately and fine-tune the details later. That makes it great for startups, although it’s also the choice of major corporations like Microsoft.

Heap’s free plan includes 60k sessions per year and 12 months of data history, but when you outgrow that, the business plans start at $12,000/year.

2 ChartMogul

ChartMogul is geared towards SaaS that offer subscription plans, staking a claim as the world’s first subscription data platform.

Services like Buffer and Webflow use ChartMogul to monitor their revenue and analyze the ROI of changes to their features, design, and user experience.

Ideally suited for startups, ChartMogul pricing is based on monthly recurring revenue; it has a free plan for up to $10,000 MMR; after that, pricing starts at $100/month.

3. Fathom

Fathom is an awesome, privacy-first analytics solution. It offers a simple dashboard and is ideal for anyone looking for simple analytics information to verify business decisions.

Fathom is ideally suited to freelancers, or entrepreneurs with multiple projects, as it allows you to run multiple domains from a single account. Fathom is entirely cookieless, meaning you can ditch that annoying cookie notice. It’s GDPR, ePrivacy, PECR, CCPA, and COPPA compliant.

There’s a seven-day free trial; after that, Fathom starts at $14/month.

4. FullStory

FullStory is designed to help you develop engaging online products with an emphasis on user experience.

FullStory is a set of tools, making it ideal for large in-house teams or in-house teams working with outside agencies or freelancers. It pitches itself as a single source of truth from which everyone from the marketing department to the database engineers can draw their insights, helping digital teams rapidly iterate by keeping everyone in the same loop.

FullStory uses AI to track and interpret unexpected events, from rage clicks to traffic spikes, and breaks those events down to a dollar-cost, so you can instantly see where your interventions will have the most impact.

There’s a free plan for up to 1k sessions per month; once you outgrow that, you need to talk to the sales team for a quote.

5. Amplitude

Amplitude has one of the most user-friendly dashboards on this list, with tons of power behind it. For project managers trying to make science-based decisions about future development, it’s a godsend.

The downside with Amplitude is that to make the most of its powerful data connections, you need to pump a lot of data in. For that reason, Amplitude is best suited to sites that already have a substantial volume of traffic — among those customers are Cisco and PayPal.

Amplitude provides a free plan, with its core analytics and up to 10m tracked actions per month. For premium plans, you have to contact their sales team for a quote.

6. Mixpanel

Mixpanel is a little bit more than an analytics program, aiming to be a whole suite of web tools it has ventured into split testing and notifications.

Mixpanel is laser-focused on maximizing your sales funnel. One look at the dashboard, and you can see that Mixpanel, while very well designed, has too many features to present them simply; Mixpanel is ideally suited to agencies and in-house development teams with time to invest — you probably want to keep the CEO away from this one.

Mixpanel has a generous free plan for up to 100k monthly users, with its business plans starting at $25/month.

7. Mode

Mode is a serious enterprise-level solution for product intelligence and decision making.

Ideally suited to in-house teams, Mode allows you to monitor financial flow and output the results in investor-friendly reports. You can monitor your entire tech stack and, of course, understand how users are interacting with your product. Wondering who handles the analytics for Shopify? That would be Mode.

Mode has a free plan aimed at individuals, but this tool’s scope is really beyond freelancers, and the free plan’s only likely to appeal to high-price consultants and tech trouble-shooters. For the full business plan, you need to contact Mode’s sales team for a quote.

8. Microanalytics

Microanalytics is a relatively new analytics program with a lightweight, privacy-focused approach.

Microanalytics provides a simple dashboard with acquisitions, user location, technology, and the all-important event tracking to monitor user behavior. Microanalytics is compliant with the web’s most stringent privacy laws, including GDPR, PECR, and CCPA. The tracking code is just 1kb in size, meaning that you’ll hardly notice its footprint in your stats.

Microanalytics is free for up to 10k pageviews/month; after that, the monthly plan starts at $9.

9. GoSquared

GoSquared is another suite of tools, this time aimed at SaaS. Its primary product is its analytics, but it also includes live chat, marketing tools, and a team inbox.

If you’re tired of comparing multiple tools to help make the most of your startup, GoSquared kills several birds with one stone. Perhaps most importantly, if you’re beginning to build a team and don’t have any engineers onboard yet, GoSquared has an award-winning support team and an idiot-proof setup process.

GoSquared has a free plan that’s fine for evaluating the suite and integrating data from day one. As you begin to grow, paid plans start at $40/month.

10. Segment

Segment is a little different from the other analytics tools on this list; Segment is a layer that sits between your site and your analytics. It integrates with many of the tools on this list.

There are several benefits to this approach. The main one is that different teams within your enterprise can access analytics data in a form that suits them — designers can access complex data, and management can stick to revenue flow. It also means that you can switch analytics programs with a single setting in Segment and even migrate historical data into new apps. If you’re an enterprise that wants to future-proof its customer intelligence gathering, Segment is worth considering.

Segment is trusted by some of the web’s best-known names, from IBM to Levis, and…ahem…Google.

Segment is free for up to 1k visitors per month, and after that, the team plan starts at $120/month.

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5 Web Design Trends and Ideas for 2021

One of the few bright spots in 2020 has been the creativity companies and individuals alike have exhibited in dealing with what, at times, seemed to be overwhelming problems.

The world of web design was no different. Designers and agencies had to adapt and implement new color schemes or design new shopping experiences, which made some of the previous design trends not fit for the current design problems.

We’ll take a look at these newest design trends and the rationale behind them. As we do so, we’ll also take a look at some of BeTheme’s 600+ pre-built sites that have already put them to good use.

1. Comforting Color Palettes Lighten the Load

In years past, bolder color schemes were one of the hallmarks of web design trends. Their purpose was to quickly engage a visitor and prompt him or her to respond emotionally.

Given all the drama and turmoil we were subjected to through most of 2020, we’ve come to welcome the use of toned-down colors in marketing instead of the bolder, brasher, and more “in-your-face” color schemes. 

Bellroy’s website puts toned-down colors to good use. This company’s product line of wallets, bags, and the like, are designed to keep people’s belongings organized, safe, and secure. A wild color scheme simply wouldn’t be fitting.

How, then, are brightly-colored products dealt with? Thanks to judicious uses of white space and background photos, this website still emphasizes a toned-down color palette.

The BeSpa pre-built website is another example of a color scheme that almost immediately puts the mind at ease.

Calm and soothing? Yes.

Boring? Definitely not.

Comfort and security are the emotional drivers in this example.

2. Seamlessly Intermingle and Balance Physical and Digital Imagery

People confined to their homes because of Covid-based restrictions spent many more hours looking at their screens in 2020. Online programming began to take on the appearance of a reality show that blurred the boundaries between the real and the digital.

Whereas web designers tended in the past to rely on either photos or illustrations in their designs, these same designers have started to integrate these blurring effects into their designs, with results that range from amusing and quirky to highly informative.

Check out this example from fashion designer Constance Burke

It’s not every day you see real models wearing hand-drawn fashion sketches. But it’s just one example of how the physical can be blended with the digital.

The BeSki pre-built site does the same blending of the two, but in a totally different way:

The sections’ designs switch from predominantly physical to largely digital and back again, an excellent approach that provides a maximum amount of useful information.

It’s also worth noting how snowbanks are effectively used to seamlessly transition from one section to the next.

3. Create Well-Organized and Helpful Shopping Experiences

More people spending more time at home has created a surge in online shopping. As a result, many online store owners are now feeling the effects of increased competition.

Consumers look for brands they believe they can trust. At the same time, they want their online shopping experiences to be as quick and painless as possible. They look for (and expect) quick and effective product search capabilities, helpful and effective product displays, one-page product descriptions, and the like.

Walgreen’s product page design is especially well-suited for 2021 ecommerce shoppers: 

Everything shoppers usually need to know is presented above-the-fold. They can easily proceed to the next step or scroll down for reviews or additional product specifications. 

BePestControl’s pre-built website uses a similar product design approach: 

In this example, the main selling points are up-front and are kept short and sweet. The shopper can either hit the ‘Add to Cart’ button or look below the button for additional information.

In both examples, a visitor doesn’t have to mull over what step to take next since one of the design objectives is to make the shopping experience as easy and as satisfying as possible.

4. Take Advantage of the Benefits of User-Controlled Video Content

Once upon a time, video content was “the thing” to incorporate in a website. Hero background videos proved to be particularly engaging, and “how-to” videos presented much more useful information than illustrations or blocks of text could.

On the other hand, Auto-play videos, those that started on their own, all too often had a tendency to irritate rather than inform, especially when their content didn’t address a visitor’s immediate concern.

Thanks to Zoom and similar video platforms that came into widespread use in 2020 and to website designs that include video “Play” buttons, users have become much more comfortable with the medium. As an example, Shoppers have been given total control over if or when they want to view a given video. 

This is the design approach Payoneer has taken: 

The white “Pay” button is impossible to miss, and while it is designed to encourage a visitor to watch a testimonial, doing so is completely optional.

The BeOptics pre-built website cleverly slips in a video play option as well: 

In this example, when visitors hover over the “See More” button, it lets them know that they have the option to watch the video if they want to learn more.

5. Trust Builders Should be Non-Negotiable Web Design Elements

There are various ways in which products are organized or showcased in brick and mortar businesses to instill trust. Helpful and friendly staff also contribute to instilling trust.

Some of these trust-builders are easily incorporated into eCommerce designs. Others, though more difficult to fit in, can usually be satisfactorily addressed.

Digital trust builders can include.

  • Logos (familiar, whimsical, innovative, engaging)
  • Portfolios and/or product pages
  • Customer reviews, product ratings, and client testimonials
  • Case studies and product or price comparisons
  • Safety and security seals, e.g., Better Business Bureau, PayPal checkout
  • Charts, graphs, counters, and other data visualization techniques
  • Proof of social, charitable, or community-related actions and contributions

Put, trust-building content will beat hard-sell techniques every time, especially if you would like your customer base to include referred and repeat customers.

Omaze, for example, gives people entries for prizes based on their donations while at the same time highlighting the good things it and its donors have brought about.

To help build trust, the site devotes space to highlighting publications that have featured Omaze and the work it has done and is doing.

Plus, it puts data visualization and non-profit testimonials into play to give visitors an added insight into what is going on behind the scenes: 

As you can see, it doesn’t have to be difficult to incorporate genuine trust-building content into your website designs.

BePortfolio is a great example of how you might go about doing this for a portfolio site, whether it’s your own or a site for a client:

The home page alone has plenty of space for including trust-building content:

  • A satisfied customer counter
  • Product usage case studies and testimonial
  • Portfolio highlights
  • Client and partnership logos

And it can only get better as a visitor moves through the site, but only if you’ve chosen to make that happen.

Have You Started to Take These New Web Design Trends to Heart?

We’re not suggesting that you throw the baby out with the bathwater, but some trends will need to be discarded to enable you to adjust to a new normal. Other 2020 design trends, like minimalism and headline topography, are likely to remain popular for years to come.

New trends that incorporate calming color palettes, image blending, more efficient eCommerce UX designs, user-controlled video, and trust-building elements should give your customers the feeling of comfort and security they will be seeking in 2021.

If you want to implement some or all of these new trends in your 2021 website designs, BeTheme’s 600+ pre-built sites make doing so an easy task.

 

[– This is a sponsored post on behalf of BeTheme –]

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10 Things You May Not Know About CLI

I was playing around with the CLI to see how I can incorporate it into demos and wanted to share a couple of things to remind people of its capabilities.

1. Log In as a Human

Note for interactive usage of the CLI, i.e., as a human, you can log in to the platform using your organization’s domain name and password if your organization is delegating authentication to your corporate IdP. Typing the command below will open a browser for you to log in:

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Is Twitter Rebrand a Glimpse at the Future of Design?

The CMO at Twitter, Leslie Berland, has announced a substantial rebrand intended to reflect the experience of using the site. The move was announced on the platform first and later confirmed on its blog.

Twitter hopes the visual identity will “fully reflect the complexity, fluidity, and power of the conversations today.”

The instantly recognizable bird logomark stays, as does the inoffensive tech-blue. But everything else has been grunged up.

rather than build the system up from each component part or build around a specific element, we embarked upon building a creative design system that’s intentionally imperfect

— Donna Lamar, Global ECD, Twitter

There’s a brand new custom typeface named “Chirp” designed in collaboration with Grilli Type. It mixes features of gothics and grotesques with hipster-friendly quirks and replaces the decidedly corporate Helvetica.

The most visually arresting elements are the print-inspired collages, faux-print effects, and distress marks. It’s a move away from the safe, minimal style that has dominated the design industry for more than a decade.

There are layers of bill posters torn off in pieces revealing text beneath, macroscopic views of people, and an all-pervading effortless cool. Think Paris, on a Sunday morning, circa 1997.

It’s exciting to see a major brand strike out in a new direction, particularly one that isn’t Google-derived. There’s plenty of energy in the new artwork, but it doesn’t escape notice that this is a surface level restyle; the core design remains.

Is this a glimpse of design over the next few years: a braver, irreverent, and decidedly less-corporate style of corporate design? Or, a misstep we’ll all forget as soon as Material Design 3.0 is released?

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Should You Become a Web Designer in 2021?

If you’re here, then you’re thinking about becoming a web designer and wondering if it’s a smart move.

Honestly, it’s not uncommon to be plagued by doubts and what-ifs when making a big career change, and that’s especially so right now, what with all the uncertainty we’ve faced over the last year.

Here’s some good news: It’s never a bad time to become a web designer, which makes 2021 the perfect time to turn your passion into a career! Here are 8 reasons why:

1. People Are Spending More Time Online Than Ever Before

DoubleVerify surveyed consumers’ digital consumption habits in 2020, and guess what it found? The amount of time people spend online has doubled since the pandemic began. Before 2020, consumers worldwide were spending an average of 3 hours and 17 minutes online every day. Now? The average is 6 hours and 59 minutes.

Needless to say, web designers are in high demand as businesses rush to get in front of these consumers.

2. There’s a Big Freelance Boom Right Now

An Upwork study at the end of 2020 reveals that freelancing grew by 22% (about 2 million workers) since 2019. This now-popular career move is a great option for everyone — from university graduates entering the workforce for the first time to anyone who’s been recently laid off. Heck, if you’re just plain unhappy with the course of your career and want to shake things up, freelancing could be the breath of fresh you need.

3. It’s a Future-Proof Field

In these uncertain times, you’re right to be cautious about jumping into something new. But web design is a career that’ll be around for a long, long time. It’s not just the fact that we’ll always need people to build websites that makes this field future-proof. You could build… Websites. Mobile apps. Web apps. Progressive web apps. You could specialize in… Graphic design. UX design. Web development. You could work for yourself. Build your own agency. Go work for someone else.

There’s a ton of flexibility in how you make a living as a designer. So if your interests change or your industry is impacted, that’s fine. Just pivot!

4. You Can Do It From Anywhere, Anytime

When people are nervous about traveling or living in densely packed cities, that’s not something that should worry you as a web designer. One of the benefits of being a web designer is that you can do it from anywhere you want and on your own schedule.

This is especially nice for anyone who has a family and needs a more effective way of managing it all at once, even when the kids aren’t in school or jobs out in the physical world are diminishing.

5. You’re in the Driver’s Seat

Let’s face it, it can be really stressful working for a company where you have little to no say about what goes on, how it gets done, and how much money you make for all your efforts. This is one of the reasons why freelancing is such an attractive option for many. You get to decide which content management system you build websites with. You get to decide who you work with. You get to set your hours of availability. You make the rules. And you know what? You can change them at any time. It’s all on you.

6. It Can Be a Lot of Fun

There’s some fascinating stuff coming down the line in digital design. For instance, augmented and virtual realities are really starting to pick up speed as ecommerce companies need a better way to allow customers to window-shop and try stuff on digitally.

AI is also bringing a lot of changes to the space. Not only can machine learning and language processing improve the way companies do business online, but they can also improve the way web designers work, too.

7. It Can Also Be Really Rewarding

Because you control your career as a web designer, you get to decide who you build websites for. So, what kinds of causes are you passionate about? Is there an industry you have close ties to and want to give back? This isn’t about working for free. This is about offering your professional design services to people you’re invested in and causes that get you excited.

Not only will it be easier to work for clients like these, but you’ll enjoy it more, too.

8. You Don’t Need to Go to School to Become a Designer

This is a common question for people wanting to leap into web design. While you should have some basic knowledge and skills when you start, you don’t need a degree in design or development to start making money.

One of the beautiful things about becoming a web designer is that you can learn as you go. Here are 5 free courses that’ll help you get to the next level. For instance, you can start as a freelancer, building websites from pre-made templates or themes. As you get more experience and pick up advanced design and coding skills, you can then branch out into specialized fields or areas of expertise.

Ready to Become a Web Designer?

There are many, many reasons to leap into web design in 2021. But are you ready? Before you get started, make sure you have a trusted set of resources to help you with the business side of becoming a web designer. Webdesigner Depot is a good place to start. You’ll learn things like:

And much, much more. When you’re ready, check out this 3-part business branding series where you’ll learn how to kick off your new web design business the right way.

 

Featured image via Unsplash.

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