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How to Sell on Pinterest Without a Website

You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand.

The only problem is that managing an eCommerce store is expensive.

On the other hand, selling on Pinterest has a low entry barrier. So it’s an excellent place to start even if you can’t afford a website.

Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. This is the only social media network where the most significant users hold the most disposable income in America.

This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not.

What Pinterest Brings to the Table
Selling On Pinterest Without a Website
Organize Your Products into Boards
Publish Your Products as Pins
Promote Pins on Pinterest
Go Beyond Pinterest
Blog on Medium
Selling On Pinterest With a Website
Set up Your Online Store
Add Your Product Catalog
Create Rich Pins
Stay Organized With Product Groups
Prompt With Shopping Ads
Wrapping It Up

What Pinterest Brings to the Table

Pinterest is not just a visual discovery engine. The social network brings more to the table.

With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.

Data Source: SimilarWeb

Also, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market.

The social network enables about two billion monthly searches.

The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.

Also, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. Additionally, pinners are 55% more likely to buy a product after seeing a visual on Pinterest compared to other platforms.

The platform is not all talk and no action.

For instance, nearly nine in ten weekly pinners make buying decisions on Pinterest, and 50% of users have bought after seeing a Promoted Pin.

Pinterest might not be as popular and imposing as Facebook, Twitter, YouTube, LinkedIn, and TikTok, but the user engagement shows the platform can hold its ground against some perennial favorites.

Its numbers are impressive, making Pinterest too good to pass up.

Selling On Pinterest Without a Website

You can sell on Pinterest without a website.

It’s an excellent option for affiliate marketers. A Pinterest business account will work best since it lets you monitor analytics and run ads. You might also need a Facebook page and a Medium account to further your marketing.

When you’re ready, here’s how to start selling on Pinterest without a website.

Organize Your Products into Boards

Pinterest Board is a collection of pins.

It lets you stay organized. You can create different boards to categorize your products. For example, having boards for televisions, sound systems, video players, and other products in your catalog will make sense if you deal in electronics. You can further classify the boards into sections, like LG, Samsung, and Sony.

Boards make it easy for shoppers to find your products.

To create one, log in to your profile and click the Saved tab.

Click the + icon to reveal a drop-down menu, then select Board from the options.

Enter the product category in the name field to create the Board.

Open the newly created Board, click the ellipsis icon (the three horizontal dots), then the Edit board option to type a befitting description for the Board.

Use the Organize option to create and organize the pins into sections.

Publish Your Products as Pins

Create visually engaging pins to display your products.

One exciting thing about Pinterest is that you can create unlimited pins for the same product using different visuals, titles, and descriptions. And the more pins you create, the greater your chances of increasing your visibility and CTR.

The mistake most brands make is creating a single pin for a product and leaving the rest to fate.

But it doesn’t work that way.

As a visual discovery engine, you’ll need to create a lot of pins to stand out and hold your ground on Pinterest. It also lets you cover most of the keywords pinners use to discover products on the platform, stretching your visibility further.

To create pins, head to your profile and select Create Pin from the Create drop-down to begin.

On the next page, select the Board you wish to have the Pin on from the drop-down, then enter the Pin’s title. Of course. Use the keywords people are likely to search for to target Pinterest searchers.

You can see in this Pin that Cicinia, an online retailer of bridal dresses and accessories, uses searchable keywords in the title. But the Pin doesn’t have a description. Don’t make the same mistake.

Write a compelling description to entice users to click your link.

You can search your keywords on Google to see what other brands have as their descriptions if you don’t know what to write. Then, add a discount code to the description if you have any. It supports up to 500 characters, so make the most of it.

Finally, upload your visuals, add your alt text describing the visual you uploaded, then include the destination link, in this case, your affiliate link, and publish the Pin.

Repeat this step for the rest of your products.

Promote Pins on Pinterest

Pinterest comes with a built-in ad manager.

With this tool, you can promote your pins to the perfect audience. It lets you target people based on demographics like age, gender, and location. You may also run campaigns based on their interests or search terms.

Additionally, Pinterest allows advertisers to upload their customer lists for custom targeting. However, it works best for sellers that own a website.

Running ads means you don’t have to compete with the over 240 billion pins for attention. Instead, promoted pins put you on the spot and in front of the right people.

Dimniko, an online advertising agency, helped a client sell over 22,500 products with Pinterest ad campaigns, generating up to 11-times ROAS.

The brand pivoted to Pinterest after experiencing slow sales from other channels. According to them, the client spent around $15,000 daily on Facebook ads, generating $3 million monthly in Shopify; that’s $6 for every $1 spent on ads.

But with Pinterest, they generated $1.29 million with $116,000—$11.12 per $1.

Dimniko advised Pinterest advertisers to kill assets that didn’t meet the KPI in the first seven days and scale the budget of the top performers by 20% every two to three days.

They admitted that half of their sales were due to their retargeting strategy and suggested that new advertisers should start with their existing buyers and ‘actalikes.’

Go Beyond Pinterest

Several opportunities exist for you outside Pinterest.

Depending solely on the channel to reach prospects is a considerable risk. The platform only controls about 450 million of the estimated 4.7 billion global social media users, so there are always more people to reach.

You can do this organically by publicly sharing your pins or boards using trending and relevant Twitter and TikTok hashtags. Also, brands like Bergdorf Goodman use Facebook to promote their pins.

Like them, you can post your pins’ links as updates on your Facebook page.

Promote the post to reach more people.

Blog on Medium

Nearly 43% of global internet-enabled persons use ad blockers, meaning there’s little future for intrusive marketing.

So, content marketing is a no-brainer.

It lets you reach prospects through organic search when they are most likely to purchase. Also, creating consistent, valuable, and engaging content helps you answer customers’ questions, build trust, and influence buying decisions.

Studies found that content marketing generates three times more leads than traditional marketing channels. Also, brands that create content have a six times higher conversion rate than non-adopters.

Thankfully, you don’t need a website for content marketing with Medium. It’s a free and intuitive online publishing platform that lets anyone create, share and discover content.

Sign up on the platform. Research keywords and create quality content with them. You can repurpose the article into a video with tools like Lumen5.com and share it on YouTube.

Selling On Pinterest With a Website

A website puts your Pinterest marketing on steroids.

At least you won’t have to upload your products manually. Instead, the platform can automatically pull your products from your online store to Pinterest and update your catalog regularly. It also lets you retarget non-converters and upsell existing buyers, improving conversion and customer lifetime value.

Follow these steps to connect your website to Pinterest and sell on the platform.

Set Up Your Online Store

Create an online store if you don’t have one yet.

Pinterest currently supports Shopify and WooCommerce stores and online shops that can integrate with the following:

Lengow
ChannelAdvisor
GoDataFeed
Feedonomics
Products

Next, add the website to your Pinterest business account to claim ownership. Verifying your site allows you to access analytics for the pins you publish from your website and pins other users created from your site and get a verified merchant tag.

You can claim your website by adding a DNS TXT record to your domain host, uploading an HTML file to your website’s web server, or adding an HTML tag to your website code.

Add Your Product Catalog

Upload your catalogs to start selling on the platform.

Catalogs are a feed ingestion tool that lets you connect your eCommerce shop to your Pinterest store. The file lists all your available products and their corresponding attributes, creating a data source for the Pinterest store.

Pinterest ingests the data source every 24 hours to create your product Pins and process up to 20 million products per account. You’ll need to contact Pinterest support if you have more than that number of products.

You can add up to 20 data sources to promote your products across different markets, languages, and currencies. However, uploading your data sources to Pinterest is only available in selected countries. If you’re eligible, the steps here can get you started.

Alternatively, you may use third-party integrations like Shopify’s Pinterest app and Pinterest for WooCommerce plugin to get your products on Pinterest. Tools like Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup can also streamline your Pinterest data ingestion.

Create Rich Pins

Rich Pin is a step up for Pinterest pins.

They have extra information like price, product availability, description, and product link, providing pinners with rich shopping experiences. Rich pins encourage higher click-through rates, enabling you to sell more. They also make better ads.

With rich Pins, you don’t need to update your product Pins manually whenever the need arises. Instead, they update automatically each time you change your product titles, description, price, or availability.

Another fantastic thing is that rich Pins require only a one-time, easy setup. Pinterest will convert all your product Pins to rich Pins if you enable the feature for your account, and new Pins will appear as rich Pins.

Shopify natively supports Pinterest product-rich Pins, so it doesn’t require manual setup. Open any product page, copy the link and append .oembed to the URL, then validate with the Pinterest Rich Pins Validator.

If your store runs on WooCommerce, install the Yoast SEO plugin and enable Open Graph in the plugin setting. Next, copy any of your product URLs and validate. It’s that easy.

However, you’ll have to roll up your sleeves for custom sites.

It requires you to manually add rich metadata to the header of all your product pages. Pinterest supports Schema.org properties. Use any product schema generator like Merkel Schema Markup Generator to generate the JSON-LD code for each product page.

Next, use Google Tag Manager to add the code to the page’s HTML.

To begin, log in to your account and select Add a new tag under the “New Tag” section.

Choose a name for your tag, then select Custom HTML as the tag type.

Scroll down to Triggering to choose a trigger, then click the + icon.

Name your trigger and select Page View as the trigger type. Next, choose Some Page Views under the “This trigger fires on” section.

Specify your trigger condition, save and then publish your tag.

Repeat the steps for all your product pages, then validate any URLs to apply for rich Pins.

Stay Organized With Product Groups

Product groups help you manage your inventory.

It also lets you promote a product category instead of individual Pins. You can create a product group manually or leave that for Pinterest to handle if you use Shopify. The app can automatically sync your Shopify collections to create relevant Pinterest product groups.

The auto-created product groups include All Products, Top Sellers, Back In Stock, Best Deals, New Arrivals, and Most Popular.

You can add others manually if you need different product groups like brand, custom label, product type, category, or gender. First, ensure the fields exist in your data source and name the products based on your chosen filters.

Follow these steps to create a product group:

First, log in to your Pinterest business account from your desktop.
Click Ads on the top menu and select Catalogs.
Select View product groups, then Create product group.
Apply filters to select the products for the group
Go to the next page and enter a name for the product group.

Prompt With Shopping Ads

A website lets you take your Pinterest ad campaigns to a new level.

For instance, you can retarget non-converting shoppers to recover lost sales or upsell active buyers to improve their lifetime value. You may also create an act alike (equivalent to Facebook’s lookalike) audience to reach your ideal prospects, eliminating guesses from your targeting.

However, the first is to install the Pinterest tracking tag.

It’s a code snippet that lets Pinterest track your store visitors and their actions while on your site. The code helps you measure your campaign performance, optimize your conversion, build a targeting audience and become a verified merchant.

To install the tag, log in to your Pinterest ads account, click the Ads tab on the top menu, select conversion from the drop-down, and follow the rest of the instructions to complete the process.

Create your audience and run shopping and personalized collections ads to promote your products. Also, launch dynamic retargeting campaigns to upsell buyers and retarget shoppers that abandoned their carts. Run these campaigns concurrently for the best results. This resource can guide you in setting up high-converting Pinterest ads.

Also, don’t forget to promote your store outside Pinterest for maximum reach.

Wrapping It Up

So you don’t need to own a website to sell on Pinterest.

With just an affiliate link, you can get started on the platform. That might even change soon. The social network is piloting a feature that lets shoppers checkout and pay for items on Pinterest so that they don’t have to leave the app to complete their purchases.

The in-app checkout will probably redefine social commerce in the coming years, and getting onboard Pinterest and setting up your stores now means you’ll always be ready for the mad rush.

Thankfully, the tips in this article can get you started.

Featured image by rawpixel.com on Freepik

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The post How to Sell on Pinterest Without a Website first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

9 novembre 2022/par Service comm.

Java’s New Threat Model

Actualités, Méthodes et organisation des process IT

Over the last decade of cloud migration, the threat model against Java applications and the way that we need to defend them has shifted. OpenJDK has made one positive change in this area already by deprecating the old SecurityManager, a relic that protected a bygone era of AOL CDs and paper maps. The next positive change in security is to strengthen the supply chain of software components, know what’s running and what’s vulnerable, and communicate this information with non-technical experts whose data is at risk.

Part of this threat model is driven by vulnerable libraries like last year’s Log4j. Although Log4j is a great logging library and was active on patching, many teams scrambled to identify where they needed to apply those patches. For individual Java developers or teams that knew their code and could deploy, the patch was simple — you updated a library and that was it. The reality though is that software moves fast and far, often leaving the locus of control of these technical experts to stakeholders that don’t have the expertise to manage a problem at this level. In a scramble, teams that did not know Java-specifics looked everywhere including .NET software and Python forums. The government of Quebec shut services down until they knew where Log4j wasn’t. This scrambling was not effective and does not protect our data.

Source de l’article sur DZONE

5 novembre 2022/par Service comm.

The Definitive Guide to Building a Data Mesh With Event Streams

Actualités, Méthodes et organisation des process IT

Data mesh. This oft-talked-about architecture has no shortage of blog posts, conference talks, podcasts, and discussions. One thing that you may have found lacking is a concrete guide on precisely how to get started building your own data mesh implementation. We have you covered. In this blog post, we’ll show you how to build a data mesh using event streams, highlighting our design decisions, and the key benefits and challenges you’ll need to consider along the way. In fact, we’ll go one better: we’ve built a data mesh prototype for you to check out on your own to see what this would look like in action, or fork to bootstrap a data mesh for your own organization.

Data mesh is technology agnostic so there are a few different ways you can go about building one. The canonical approach is to build the mesh using event streaming technology that provides a secure, governed, real-time mechanism for moving data between different points in the mesh.

Source de l’article sur DZONE

26 mai 2022/par Service comm.

Poll: Fast CDN, Cheap CDN, Good CDN, Pick Any One…

Actualités, Actualités

This week, a significant portion of the Web fell over when on Tuesday, sites powered by Fastly were impacted by a massive outage that affected around 85% of the network.

The near-total collapse — which was quickly identified and remedied — took out sites including GitHub, Stack Overflow, PayPal, Shopify, Stripe, Reddit, Amazon, and CNN. Furthermore, it was all but impossible to express rage on Twitter because the server that handles the social network’s emojis was also affected.

This outage was broad and severe, and we’re truly sorry for the impact to our customers and everyone who relies on them.

– Nick Rockwell, Senior VP of Engineering and Infrastructure, Fastly Inc.

The incident occurred at around 10:00 UST (06:00 EST) and prompted mass “Error 503” messages. It was identified by Fastly in less than a minute and patched within an hour.

Initial analysis indicates that the whole episode was triggered by a single customer updating their settings (in a perfectly valid way) — you know those nightmares you have about clicking the wrong button and deleting the whole Web? Yeah, imagine being that person. The precise combination of settings triggered a bug in an update that had been missed in Fastly’s QA and had been sitting in production code since May 12th.

If you’ve ever visited a serious server center, you’ll know the kind of security they employ in defense of potential criminal attacks. The only center I’ve visited in person was inside a nuclear-proof bunker, involved multiple security checks, and I wasn’t even allowed into the really secure part. But it turns out, all the terrorists need to do to crash the global economy is open a CDN account and update their settings.

Fastly actually reacted far faster than previous CDN mass-outages by its competitors — one possible reason its share price soared this week. But it is still trapped in a cycle of competition in which fast and cheap are easily compared, and good is somewhat abstract…until it’s not.

Most of us feel like seasoned hands at the Web when the truth is we’re very early adopters. It will be a century or more before the Web is truly integrated into society. Still, we are building the foundations now, and future generations need those foundations to be robust. We need less focus on clawing back a few pennies, less focus on delivering sites 3 nanoseconds before a user opens their browser, and a greater focus on resilience.

Like everyone, I love eye-peelingly fast sites, and I’m more than happy to get a good deal, but personally, I don’t feel either of those things is worth waking up to an Error 503 on a site I’m responsible for.

Image via Unsplash.

Source

The post Poll: Fast CDN, Cheap CDN, Good CDN, Pick Any One… first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

11 juin 2021/par Service comm.

Key and Surface Tracking Comes to Chrome

Actualités, Actualités

This week Google announced further details of its plan to remove cookies from ad tracking. The strategy, which the ad giant expects to be fully implemented by 2022, has come about due to increasingly stringent privacy laws in a growing number of territories around the globe.

Google’s first step was the announcement in January of FLoC (Federated Learning of Cohorts). Google itself is still testing and fine-tuning the system, but in essence, Google will replace 3rd-party cookies in Chrome with groups of anonymized users.

Critics of the plan have questioned whether users will be genuinely anonymous or whether Google will be tracking individuals to group them properly. The answer came earlier this week in a low-key announcement of KaST.

What is KaST?

KaST (Key and Surface Tracking) is the first iteration of Google’s new tracking technology. It works entirely without cookies and is fully device-agnostic.

The technology behind KaST is surprisingly old. It was first trialed in 1987 as a simple process for auditing the input of stenographers. Although the latest version of the technology draws heavily on voice recognition software algorithms, the original version of KaST — software named TAAA (Typist Account Accuracy Audit) — predates modern voice recognition by at least two years.

KaST uses…biomechanical and cognitive patterns, identifying individual users based on their keystrokes.

Just as your voice has a unique, identifiable modulation — anyone who uses telephone banking will be familiar with speaking their password — so too does your biomechanical input.

When you type on a keyboard or a touchscreen, the force, speed, and accuracy with which you hit characters are dependent on two things: your cognitive process and the unique biomechanics of your hands (the bones, ligaments, and muscles).

For example, when I type WordPress, I almost always type it as WordPRess (with a capitalized R). That is one facet of my combined biomechanical and cognitive process.

KaST uses keyboards and touch screens to track combined biomechanical and cognitive patterns, identifying individual users based on their keystrokes.

Mobile Approaches to KaST

KaST is heavily reliant on BMaC (Bio-Mechanical and Cognitive) input. Although Google hasn’t released any data to support the accuracy of KaST, BMaC is known to be surprisingly accurate.

Reports suggest that the KaST algorithm is 89.7% effective for character strings of 12 characters or more, leaping to 97.6% for 19 characters or more on a single device. That makes it too inaccurate for high-end processes like security but well within the necessary margin of error for a non-critical process like serving ads.

Google will be able to identify you on any machine, on any device, in any context, as soon as you type 19 characters or more

When switching to a touch-screen device, the accuracy plummets to just 87.8%. This may be one reason Google has been low-key in its trumpeting of the new technology so far.

According to TechBeat, initial trials of the tri-axis position of a device (X, Y, and Z rotation) were abandoned as inaccurate. Still, even without those additional tracking signals, Google claims KaST on mobile will achieve ~94% accuracy by the 1st quarter of 2022.

What Does KaST Mean for Users?

Much like many of the algorithms that govern our daily lives, KaST will be largely invisible to most of us. Unlike cookies that can be legislated for and removed from a local machine, your BMaC is as inescapable as your DNA.

Where privacy concerns really grow is that your BMaC follows you from device to device. How you type at home is identical to how you type at work. Your personal and professional profiles are now instantly connectable; Google will be able to identify you on any machine, on any device, in any context, as soon as you type 19 characters or more.

KaST Prompts Pre-M1 MacBook Rush

Within 24 hours of KaST’s announcement, Apple stores were reporting rush orders of pre-M1 MacBook Pros. With some stores reportedly selling out late on Wednesday.

The rush came in the wake of a Reddit post — that has since been removed — that claimed that the notoriously bad butterfly keyboard on pre-M1 MacBook Pros circumvented KaST because the inaccuracy of the keystrokes, and the tendency of the keys to stick introduced a random element that disguised the end-user from the KaST algorithm.

Although the Reddit post is unsubstantiated, it transpires that M1 Mac owners may not be the lucky ones after all.

Should You Worry About KaST?

Advocates maintain that KaST — and Google’s wider FLoC strategy — are beneficial to users and the web as a whole. They claim that identifying users without 3rd party cookies does more to protect privacy than hinder it.

Opponents argue that in a digital world rife with user tracking, privacy compromises of this magnitude cannot be contemplated simply to enable more sophisticated ad-serving.

Despite KaST’s early stages of development, privacy concerns are mounting, and a campaign has been launched to regulate Google’s use of the technology.

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1 avril 2021/par Service comm.

L’expérience client future : des marchés aux communautés

Actualités, ERP & Applications, SAP

Les marchés de clients individuels, optimisés par les plateformes et les algorithmes, peuvent désormais devenir instantanément une communauté ouverte pour des actions collectives et coopératives.

L’essor des communautés numériques

La technologie aide les clients à interagir plus facilement et à s’organiser en un nombre infini de communautés numériques exigeantes, parfois même révoltées.

Ces communautés se forment souvent de manière spontanée et se développent de façon exponentielle à un coût quasi nul. Nous le voyons, par exemple, lorsque de simples histoires individuelles deviennent virales ou lorsque des entreprises ont à affronter, quasiment du jour au lendemain, des foules qui entreprennent des actions difficiles à gérer.

La création et le partage d’objets sociaux sont au cœur de cette révolution des communautés numériques (1). Les communautés numériques étaient initialement basées sur des intérêts communs et se sont formées autour de points de rassemblement en ligne tels que des groupes de discussion et leurs artefacts numériques, les publications. De nos jours, les objets sociaux numériques prennent toutes sortes de formes, comme les tweets, les photos, les évaluations par les pairs et les mises à jour de statut (c’est-à-dire à peu près tout ce qui suscite un intérêt et une participation de masse et qui peut être facilement partagé).

Plus de 140 000 communautés mondiales se sont formées sur Reddit, couvrant des sujets très sérieux, et d’autres beaucoup plus obscurs. Par exemple, un groupe de 71 000 membres partage des photos de coussinets d’animaux.

La facilité avec laquelle des groupes comme celui ci peuvent se former, communiquer et agir implique que ces communautés sociales ne sont pas limitées à des objectifs de divertissement. Certaines sont clairement formées pour déstabiliser ou disrupter des entreprises. Les téléspectateurs, par exemple, ont réussi à faire revivre des séries télévisées, à faire pression sur celles qu’ils n’aimaient pas et à exiger que certaines soient réécrites.

Pour réussir, les entreprises doivent être capables de créer des objets sociaux importants aux yeux des groupes numériques et, par extension, de devenir la pièce maîtresse du fonctionnement du groupe. Il s’agit de trouver le bon équilibre : elles doivent éviter de déclencher la colère d’un groupe et de devenir l’objet de leur mépris.

Les clients se regroupent pour influencer les entreprises de quatre façons :

Ils utilisent les produits comme objets sociaux

Plusieurs sociétés de jeux en ligne ont donné naissance à des communautés participatives en transformant leurs jeux en objets sociaux. Les gamers peuvent partager des stratégies, créer de nouvelles versions des jeux et y jouer ensemble. Les sociétés de services musicaux transforment les playlists favorites en objets sociaux, qui sont ensuite facilement partagés avec d’autres personnes à la recherche du mix parfait.

Ils font des choix informés

Aujourd’hui, les sites d’avis sont généralement utilisés pour complimenter ou critiquer une entreprise en fonction de l’expérience vécue. D’autres utilisent ces avis pour décider quel produit acheter. De plus en plus de communautés numériques optimisées par l’IA se formeront pour partager opinions, conseils, bonnes pratiques et expériences personnelles autour d’intérêts communs.

Des ressources groupées

Les plateformes de données permettent aux clients de se regrouper pour acheter des articles à prix réduit. Les plateformes basées sur les coupons offrent des prix réduits sur des quantités minimums définies par le fournisseur. Les sites de financement participatif (Crowdfunding) permettent aux clients d’attirer l’attention sur une cause charitable ou de proposer leur aide pour développer de nouveaux produits. En échange d’un paiement initial, les donateurs reçoivent généralement le nouveau produit dès son lancement.

Ils font travailler collectivement les robots d’IA

Chargés par les clients d’obtenir le meilleur prix (par exemple via des comparateurs), les robots d’IA pourraient à l’avenir collaborer pour négocier et acheter collectivement des marchandises. Les robots d’IA apprendront à rechercher et à mobiliser d’autres robots d’IA pour aider à servir au mieux les intérêts de tous leurs clients.

Que peut faire votre entreprise ?

Rendre le partage social naturel

Utilisez le Big Data et l’IoT pour concevoir des objets sociaux qui s’intègrent à vos produits, plateformes numériques et à votre présence en ligne et que les gens veulent créer et partager. Oubliez la création et le contrôle de tout le contenu pertinent de l’entreprise, et optez pour le développement de communautés au sein de l’entreprise afin de partager du contenu qui bénéficie à l’entreprise dans le cadre de leurs interactions sociales.

Devenir le centre d’attention de votre communauté

Votre produit peut représenter la raison d’être d’une communauté, en permettant aux gens d’interagir de manière utile entre eux. Par exemple, de nombreux fabricants d’appareils de fitness utilisent des applications pour créer des communautés autour de ces appareils et accroître les interactions via des plateformes numériques.

Aider les communautés à trouver un sens

Aidez les communautés numériques à comprendre ce qu’elles veulent être, à défendre leurs valeurs et à atteindre leurs objectifs. Plusieurs entreprises de prêt-à-porter, par exemple, ont tiré profit de la volonté de leurs communautés de faire une différence à l’échelle mondiale, en associant l’achat d’un produit à une aide destinée à des communautés dans le besoin.

Publié en anglais sur insights.sap.com

Références

(1) « Social objects » (Objets sociaux), Wikipedia, consulté le 2 octobre 2018, https://en.wikipedia.org/wiki/Social_objects.

The post L’expérience client future : des marchés aux communautés appeared first on SAP France News.

Source de l’article sur sap.com

10 novembre 2020/par Service comm.

What Role Should Social Media Play in Discovering Vulnerabilities?

Actualités, Méthodes et organisation des process IT

New research from the Pacific Northwest National Laboratory (PNNL) Data Sciences and Analytics Group shows that 25% of vulnerabilities appear on social media before the National Vulnerability Database (NVD). And it takes an average of nearly 90 days between a vulnerability being discussed on social media and the time it shows up in the NVD.

Vulnerabilities on Social Media

The reasons application vulnerabilities show up this often on social media before they get logged in the NVB are multiple. For developers just starting out in their career or those learning about a specific piece of software, they may not know that something is a vulnerability, that vulnerabilities need to be treated differently, and/or how to report vulnerabilities. In some cases, they may not know if the “issue” they found is a true vulnerability. Naturally, they look to the tools they regularly use when connecting with other developers—social media channels like GitHub, Twitter, and the various forums and discussions housed on Reddit.

Source de l’article sur DZONE

1 septembre 2020/par Service comm.