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Get Ready For Next Month’s Google Shakeup

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Google has been talking about the Core Web Vitals tool and the Page Experience Update for about a year now.

With the update scheduled to roll out in May 2021, now is the time to make sure your websites are prepared for it. It’s taking a lot of the best practices Google has recommended over the years and making them an official part of the search algorithm, so not taking this seriously could negatively impact your sites’ rankings.

Today, we’re going to look at everything Google has told us about the update and how to use the Core Web Vitals tool to ensure your site rankings don’t drop once it rolls out.

What We Know About the Google Page Experience Update

Google first told us about the page experience update back in May 2020. Here’s what we know about the upcoming update:

Google’s Search Algorithm Will Change in May 2021

Although there’s no specific day given, we do know that the page experience update will go live sometime in May 2021.

The Goal is to Reduce Friction on the Web

It’s not as though user experience is something that designers and developers overlook when building websites. Heck, there’s an entire disciple of UX design dedicated to it.

That said, Google hasn’t taken too hard line of an approach in enforcing its page experience suggestions, like mobile-first design, removing intrusive pop-ups, or improving page speed. With this update, though, Google is now telling every site owner that performance, accessibility, technical best practices, and SEO must be built into their websites.

Of course, the goal isn’t to create more work on your side of things. Google believes that by encouraging developers to build better web experiences that consumers will experience less friction and businesses will be more profitable as a result.

The Update Will Include Older Signals

According to Google, the page experience update is going to combine a bunch of older signals with the new Core Web Vitals:

The Core Web Vitals tool will now merge all of that data we once had to gather from various Google apps. That’ll make it more convenient for designers and developers to improve the on-page experience across a variety of areas.

The Page Experience Algorithm Will Change Over Time

Per Google:

Because we continue to work on identifying and measuring aspects of page experience, we plan to incorporate more page experience signals on a yearly basis to both further align with evolving user expectations and increase the aspects of user experience that we can measure.

So, don’t expect this to be a one-and-done thing. You’ll have to rely on the Core Web Vitals tool, and pay close attention to updates out of Google, to ensure your sites are keeping up with Google’s page experience standards.

Your Other Google Apps Have Already Been Updated with Core Web Vitals

If you hadn’t noticed, Google has already updated its other apps in anticipation of the page experience update.

Google PageSpeed Insights, Search Console, and Lighthouse all have Core Web Vitals data in them.

Here’s an example of how Lighthouse’s report on the Amazon website now looks:

By including these metrics within the tools you’re already using, you don’t necessarily have to add the Core Web Vitals tool to your growing toolbox. That said, there are some really valuable reports in there, so I’ll show you why you may want to add it anyway.

Google’s Top Stories Will Be Affected

In the past when someone did a news-related search on Google, they’d see “Top Stories” results like this one:

Until now, the only pages shown here were AMP-enabled ones. 

Once the page experience update goes live, though, the AMP requirement is going away. So long as a page meets the page experience criteria along with Google News content policies, it can now rank in this section.

Google Search Results May Show a Page Experience Indicator

In the Top Stories example above, notice the AMP indicator I highlighted in yellow. Google is thinking about adding something similar to any search result that fulfills its page experience criteria.

While I think a small, eye-catching icon might draw a little more attention from Google users, I’m not sure if it’ll be that big of a deal to them. People working in this industry certainly know what that lightning bolt means, and we’ll also be the ones who recognize the page experience indicator, but I’m not convinced it’ll matter to users. 

That said, this is something Google is thinking about rolling about, so it’s something to be aware of. At the very least, you can consider it a badge of honor when showing your websites to clients and prospects who want to see what you can do for them.

Content Is Still More Important Than Page Experience

Even if a website checks off all the page experience boxes, there’s no guarantee that it’ll start to rank better than websites that haven’t. The quality and value of the content on the page still matters greatly.

Using Core Web Vitals to Measure Page Experience

Alright, so let’s take a look at this Core Web Vitals tool. Here’s what the tool looks like when you enter the “Measure” tab:

It’s like most other Google analyzer tools. You enter the URL you want to audit and let the tool run. The results then spit out something that looks like this:

Core Web Vitals are graded on four categories:

  1. Performance measures the loading speed, interactivity, and stability of the page.
  2. Best Practices focus on the technical aspects of the page, including things like having an SSL certificate and making sure images fit within the parameters of the mobile screen.
  3. SEO checks on the typical SEO signals like metadata, structured data, and so on.
  4. Accessibility reports any issues with visitors not being able to see or access parts of the page.

If you scroll down just a little bit on the page, there’s more data available. It mainly has to deal with the technical stuff, like page speeds and unoptimized code:

Now, this isn’t really anything new. We can get this data about load time, interactivity, and content stability from Google’s other apps.

The real value is in the report, which you can access up top next to the date of your audit.

Open the report and you’ll find specific suggestions and pro tips to optimize each part of the page experience, like this SEO report:

Just like other Google tools, this one can teach you a lot about what makes one site more rankable than another. So, make sure you update your web design strategy going forward to integrate all of these ranking signals.

While you’ll have to do annual audits on your sites to see how much Google has changed the page experience signals, you’ll create less work for yourself if this baseline set of criteria are met with every site you build.

Source

The post Get Ready For Next Month’s Google Shakeup first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

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Changement climatique : il est temps d’agir !

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Un an après l’annonce de la pandémie par l’Organisation mondiale de la santé, la COVID-19 fait toujours la une de l’actualité dans le monde. Fermeture des écoles, des universités et des jardins d’enfants, report ou annulation d’événements, interdictions de voyage, confinement de villes et de régions entières, chute des marchés mondiaux… Le coronavirus bouleverse notre quotidien et nous rappelle à quel point notre monde est volatil.

Parallèlement, les effets positifs de la pandémie sur l’environnement nous ont montré qu’il était possible d’agir rapidement. Les avions cloués au sol, la baisse de fréquentation sur les routes et la fermeture des usines ont fait chuter les émissions mondiales de dioxyde de carbone à des niveaux jamais atteints depuis 2006 lors du confinement d’avril 2020. Sept grandes villes internationales, dont New Delhi, São Paulo et New York, ont connu une réduction de 25 à 60 % des particules fines pendant cette période de confinement, selon IQAir. En Chine, la COVID-19 a fait chuter les émissions de CO2 de 200 millions de tonnes depuis le début de l’épidémie, ce qui équivaut à plus de 10 % des émissions mondiales.

Cela n’atténue en rien le coût humain de l’épidémie. Les décès, les mesures de quarantaine, les difficultés financières des entreprises et des ménages n’en sont que quelques-unes des conséquences. Dans le même temps, cette crise a mis en évidence le fait que nous pouvions agir massivement et rapidement en faveur du climat.

Nous sommes à un tournant. Selon les prévisions de l’Organisation météorologique mondiale, il y a 20 % de probabilité que les températures mondiales soient de 1,5 °C supérieures à la moyenne enregistrée à l’époque préindustrielle entre 2020 et 2024 au minimum pendant un an. Ce seuil de 1,5°C est le niveau de réchauffement climatique que les pays se sont engagés à contenir lors de l’Accord de Paris de 2015. Même si un nouveau pic annuel peut être suivi de plusieurs années de températures en moyenne plus douces, le non-respect de ce seuil serait une preuve supplémentaire que les mesures internationales de lutte contre le changement climatique ne fonctionnent pas.

Nous ne pouvons ni ignorer la pandémie et son impact, ni continuer à ignorer le changement climatique et la contribution de nos entreprises. Quatre-vingt-cinq pour cent des entreprises qui émettent le plus de CO2 utilisent SAP pour gérer leurs processus, ce qui représente une formidable opportunité. Les technologies numériques peuvent contribuer à réduire massivement les émissions de CO2 dans des secteurs majeurs tels que les services publics, l’agriculture et les transports. Ces réductions d’émissions pourraient potentiellement équivaloir à planter 500 milliards d’arbres. Imaginez l’impact si tous les secteurs agissaient ensemble !

Le développement durable combine la vision de l’entreprise intelligente et l’objectif de SAP de créer un monde meilleur et d’améliorer la vie des individus de la manière la plus naturelle qui soit. Il nous offre également une occasion unique de créer un impact durable et positif pour les générations futures. En 2009, SAP s’était engagée à ramener ses émissions de gaz à effet de serre à leurs niveaux de 2000 à l’horizon 2020. Nous avons atteint cet objectif deux ans plus tôt, tout en multipliant par quatre nos effectifs. Nous prenons l’engagement d’atteindre la carboneutralité d’ici 2025 et, malgré une forte croissance, nous sommes parvenus à réduire notre empreinte carbone nette au cours des cinq dernières années. Nous avons récemment été classés leader du secteur des logiciels dans les indices de durabilité du Dow Jones pour la 14ème année consécutive.

Nous poursuivons non seulement nos propres objectifs climatiques, mais nous voulons aider nos clients à repenser leur stratégie pour atteindre leurs objectifs de durabilité. Dans le cadre de la transition vers de nouveaux modèles de gestion durables, SAP dispose d’une équipe d’experts en solutions et services d’innovation qui aide les clients à surmonter les perturbations et à transformer leurs activités par le biais de l’innovation, grâce à des technologies intelligentes telles que l’Internet des Objets (IoT), l’apprentissage automatique, l’intelligence artificielle (IA), la technologie blockchain et l’analyse étendue des données.  Nous aidons les entreprises à suivre leurs émissions de CO2, des chaînes logistiques en amont jusqu’à la logistique en aval, y compris l’approvisionnement, les opérations et la fabrication.

Aujourd’hui, nous allons encore plus loin en développant des solutions qui permettent à nos clients de mesurer et de réduire leurs émissions dans l’intégralité de leur chaîne de valeur. Nous voulons intégrer la durabilité comme nouvelle dimension de réussite dans les applications analytiques et transactionnelles. Ou, comme le dit si justement mon collègue Thomas Saueressig : nous ajoutons une « ligne verte » au chiffre d’affaires et au résultat net pour mesurer la performance d’une entreprise.

En ce début d’année, nous procédons à des essais auprès de clients issus de secteurs tels que l’automobile, l’industrie des produits chimiques, l’industrie alimentaire et l’ingénierie. SAP Product Carbon Footprint Analytics est la première solution disponible sur le marché et notre client Doehler est le premier à l’adopter. D’autres solutions seront bientôt disponibles. Restez à l’écoute pour en savoir plus !

Nous voulons aider nos clients à repenser leur stratégie en matière de développement durable. Nous créons de la valeur en les aidant à atteindre leurs objectifs en matière d’émissions, et nous les aidons à prendre des décisions commerciales responsables tout en tenant compte de la durabilité. Nos clients pourront simuler les effets d’options d’investissement durable, de décisions opérationnelles et de la gestion des ressources naturelles et sociales, comme n’importe quelle autre ressource d’entreprise.

Avec ces mesures, SAP franchit un nouveau cap dans la transformation de ses clients en entreprises intelligentes durables, en prouvant que l’entreprise intelligente peut rendre la durabilité rentable et la rentabilité durable.

Christian Klein est le PDG de SAP.
Cet article est initialement paru sur LinkedIn.

The post Changement climatique : il est temps d’agir ! appeared first on SAP France News.

Source de l’article sur sap.com

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The Most Comprehensive Grammarly Review Ever

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Who is Grammarly for? Can a grammar checking tool like Grammarly replace a human editor and proofreader? Is the Grammarly checker worth it? Are the Grammarly free checks sufficient for me, or should I upgrade to Grammarly Premium? Should I install Grammarly on Chrome? How effective is Grammarly for Word? Is downloading the Grammarly desktop app worth it? You have questions…all of which we’re going to answer.

I have been using Grammarly regularly for proofreading my documents and emails since 2015 and have witnessed its evolution as a product firsthand. After checking over three million words during this period, I can confidently say that Grammarly has come a long way. Raising $200M in total funding at a valuation of $1B+ so far, and with more than a million downloads per month, Grammarly is now a top-1000 website by traffic worldwide.

I write a lot, so Grammarly has been my go-to writing assistant for correcting passages and enhancing my writing. I first tried the Free version, and in May 2020, I upgraded to the Premium version, finally! Grammarly Premium is a great tool that takes care of most of your writing, proofreading, and plagiarism-checking needs for intensive work.

In this article, I’ll explain what Grammarly is, its features, what it does (functions of all versions and products), the pros and cons of using Grammarly, my rating of Grammarly, who should use the Free version, and who should use the Premium version and the difference between the two. I’ll also explain how to use Grammarly properly. I’ll then compare it with other popular tools and suggest which ones suit your needs. In the end, I’ll leave you with my final assessment and FAQs.

What is Grammarly?

Grammarly is an online digital writing assistant that checks for a range of English grammar and spelling mistakes. It also helps enhance the writing through its excellent context-based clarity suggestions (Premium version).

Grammarly is a writing aid that checks not only for spelling slights, grammar rules, and clarity issues but also identifies the tone of the writing to provide relevant instructions through its Error Cards. It also has a plagiarism checking tool, which is available with the Premium version.

Grammarly employs AI (Artificial Intelligence) and NLP (Natural Language Processing) to check the content for all possible syntactic and semantic issues. Although it has an extensive database, it is still incomparable to human proofreading and professional editing, especially when it comes to understanding the context of the writing.

Grammarly Overview For Beginners – Compatible, Accessible

Grammarly is astonishingly easy to use, primarily due to its compatibility via the Browser Extension/Add-on, from which you can use it on millions of websites. Moreover, its other product forms, i.e., the Online Editor (Web App), Desktop Application, MS Word/Outlook Add-in, and the Grammarly Keyboard for iOS/Android, make it accessible everywhere.

How Does Grammarly Work?

It automatically detects issues in the content in the Desktop App, the Online Editor, and the browser (even in Google Docs, which is in Beta at this time) via its add-on. Yet, for the MS Word Add-in, you have to click the Grammarly button to activate the app. Grammarly explains all detected issues via an Error Card that contains relevant information for each item. You can implement it by clicking the suggestion, ‘Ignore’ the problem, or ‘Add to Dictionary’ (in case of a spelling issue). You can also provide feedback (if you think that the suggestion is wrong). The Free version checks only for spelling and critical grammar mistakes. The Premium version also reveals a ton of advanced ‘Clarity Issues.’

The Tone Detector helps you estimate the entire document’s tone, which can be valuable for many writers who target a particular audience, e.g., formal writing for the business audience.

Limitations of Grammarly (For Beginners)

Grammarly, overall, excels at almost all the things it does, and therefore the free version is recommended for everyone. Grammarly provides a generic readability score. Advanced grammar checks like the clarity checker, the plagiarism checker, and many other features are not available for the free version.

Grammarly is dominant amongst its competition, but it doesn’t solve all English language problems. It is useful at picking syntactic mistakes but still misses significant semantic errors, which can be a problem for people who are not particularly adept at English — as they won’t notice these slips.

The Good The Bad & The Ugly
Ease of use – simple, intuitive, and efficient interface English language only Tad expensive (notably the monthly subscription at $29.95 per month)
Context-based grammar checking Not 100% accurate (primarily misses linguistic bloopers) No free trial for the premium version.
Fantastic grammar checker Business account starts at three users and charges per number of users (can be a bit expensive for small businesses) Only one account (license) for the premium version. You can use it on up to five devices.
Convenient tone detector Insufficient as a standalone tool (doesn’t do everything) Incomplete sentences can sometimes go undetected
The insightful error cards are instructional and productive (they help you to improve your writing) Unlike ProWritingAid and Hemmingway Editor, it doesn’t provide much information about the whole passage, Grammarly’s scoring is generic right now No substitutes are suggested in many cases. Example: synonyms, rephrasing suggestions for the intricate text, etc.
Integrates well with MS Word, Outlook, WordPress, emails, social media, and millions of websites The free version is limited to fundamental grammar and spelling mistakes Cannot determine contextually incorrect sentences (it cannot perceive the meaning of the written document)
Knowledge-base The premium version identifies repeated words but sometimes doesn’t provide a suitable alternative to use Short on vocabulary suggestions (not as competent as the free thesaurus writing tool)
The Grammarly keyboard is available for Android & iOS for FREE Free version shows the number of advanced clarity mistakes but doesn’t tell you what those mistakes are and where they are The formatting tool is rudimentary. You have to write in another text editor and then import it to the Grammarly Editor to format your writing accurately
Personal dictionary Google Docs is not supported yet (in Beta). Restricted to English only, and it also doesn’t translate other languages as Ginger does.
The adjust goal option allows you to customize Grammarly’s feedback. It can miss simple semantic issues, which sometimes can be caught by text editors like Google Docs and MS Word.
Formatting remains the same if you import/upload a document, but it changes if you copy/paste. Plagiarism Detector is not available for the free version.
Weekly writing stats (sent to user email) can help you identify your problem areas The browser extension can malfunction, i.e., opening and closing the Grammarly editor within a website (sometimes) duplicates the content
Option to download the detailed performance statistics as a PDF Sometimes Grammarly doesn’t catch all mistakes on the first try. You have to refresh or scroll to let it run again and see if it finds new issues
Grammarly blog teaches English grammar rules, writing techniques, and more
Context-based checker is more accurate than competitors
Provides rephrasing suggestions for complicated sentences
The premium version excels at catching inconsistencies

Who Should Use Grammarly?

Free:

Everyone

Despite being limited, Grammarly (free version) is a phenomenal tool. Therefore, I would heartily recommend it to everyone. It’s free, and it’s convenient.

The free version should be everyone’s go-to tool for proofreading social media statuses, tweets, and comments. It is also crucial for editing all sorts of short-form writing, such as emails. Professional writers can also use the free version to catch typos and basic grammar mistakes.

Premium:

  • Professional Writers
  • Authors
  • Bloggers
  • Students
  • Businesses that require extensive writing
  • Marketers/Advertisers
  • Content Creators
  • Editors and Proofreaders

Apart from all the necessary features offered in the Grammarly free version, Grammarly Premium provides several other valuable elements such as an advanced clarity checker and a robust plagiarism checker. All these help you enhance your writing effectively.

Grammarly Premium is a helpful tool for people who are already adept at English as it still requires plenty of work on catching semantic errors. Businesses and Professional writers who do intensive writing should give the Premium version a go. From writing, editing, and proofreading to plagiarism checking, it is almost an All-in-One solution (though not a substitute for a human proofreader – at least yet).

Who Shouldn’t Use Grammarly?

Free:

  • Students
  • English Learners

People, especially students who cannot learn from their mistakes, should avoid relying on Grammarly as it can hinder their learning process.

Granted, Instructional Error Cards and Weekly Writing Stats (emailed to the user) can pinpoint your weak points, but educating yourself from there on is entirely up to you.

Just like ‘Auto-correct’ hinders people’s ability to learn proper spellings, Grammarly can do that for learning grammar rules.

Premium:

  • Amateur Writers
  • Infrequent Users

Grammarly is an excellent tool, but it still makes slips, which can be misleading for amateurs who don’t have a solid grip on the English language. Therefore, if you are not proficient enough in English, you should only subscribe to Grammarly Premium if you can remember that it is not a replacement for a human teacher or a proofreader. Or, you can continue using the Free version, which is competent enough to check fundamental grammar and spelling oversights.

Furthermore, businesses and professionals who are infrequent users can stick to the Free version if they feel they will not be making the most of the Premium version.

Grammarly vs. Basic Text Editors

A comparison with basic text editors will illustrate Grammarly’s true potential:

Microsoft Word

Microsoft Word is the most popular and feature-packed text editor. It includes a basic grammar and spelling checker that catches typos in real-time. However, MS Word is very limited in its grammar checking capabilities.

I’ve written many articles using Microsoft Word, which were considered error-free by the text editor. However, when I put the same documents in Grammarly’s Editor, there’d always be some critical mistakes caught by the Free version and some clarity or consistency mistakes pointed out by the Premium version.

Grammarly finds inconsistent punctuation that MS Word missed.

Google Docs

Google Docs is another mighty text editor, which is free to use. It also has numerous features, including spelling and grammar checking. Google Docs’ grammar and spelling check software only flag issues with an alternative in its database; otherwise, it ignores them. It auto-corrects the obvious spelling blunders. It can also pick missing determiners (articles) better than Microsoft Word. However, once again, when compared to Grammarly, Google Docs falls far behind in exposing slip-ups.

Grammarly in Google Docs.

Google Docs performs a little better than MS Word when it comes to punctuation, yet it is incomparable to Grammarly, which is in Beta for Google Docs.

How to Write Better With Grammarly

Grammarly proofreads content written in English (American, British, Australian, and Canadian) and gives detailed performance statistics. Weekly Writing Statistics are emailed to the user account, and you can download a complete PDF that extensively illustrates your performance.

From scoring to pointing out all mistakes and amendments, Grammarly doles out a comprehensive document that you can use to improve your weak areas. Grammarly can function as your teacher in this regard if you learn from these mistakes and try to improve your performance, especially in areas pointed out by the software.

Try Grammarly for yourself.

All Grammarly Products

Grammarly is available in the following product versions:

  1. Grammarly for Business (3 or more users)
  2. Grammarly @edu (for Educational Organizations/Institutes)
  3. Grammarly Premium
  4. Grammarly Free

All these versions are usable in the following product forms:

1. Online Editor

Grammarly’s web application acts as an online editor to upload a document, copy/paste content, or write directly. It has a 4MB size-limit and a 100,000 characters-limit (about 60 pages). When you upload a file, a pop-up tells you that your document formatting will restore when downloaded.

Grammarly’s interface for the online version and the desktop app is identical, and it is outstandingly intuitive and accessible. A dedicated writing assistant panel on the right side contains valuable information and choosable options. It also lists and categorizes all the errors found.

A bar at the bottom contains a few formatting options and some length-related info about the passage.

2. Browser Extension

Typing in any online text editor activates the ’Grammar and Spelling Checker’ when the extension is on. It underlines (in red) all the issues in real-time. Hovering over the problem pops up an Error Card that contains corrections and more information about the mistake.

You can use the Grammarly icon at the bottom-right of online text editors to activate or deactivate the tool. This option is beneficial because sometimes you want to check your content but don’t want distractions while writing. I recommend turning on the extension after you have completed your draft and now want to begin the editing phase. You can also open the Grammarly editor within a website for added convenience.

The Grammarly add-on is available on all popular browsers – Chrome, Firefox, Safari, Edge Chromium, etc. And it is compatible with millions of websites and the web versions of many desktop applications, including WordPress, emails, social media, work platforms, and many more. Grammarly for Google Docs is in Beta right now. The Grammarly extension also gives you the option to ’Show Definitions and Synonyms via Double Click,’ which works like a dictionary within any website.

The Grammarly icon within your text editors tells you the total number of issues found on the Grammarly pop-up. However, you have to scroll through the document and find those problems yourself. It is not as efficient as the online Editor. The extension only shows the critical issues inside your online editor. It gives you the option to open the online Grammarly Editor to see the errors pointed out by the Premium version. The browser extension also works slower for lengthy content. It is convenient but only for short-form writing.

3. Desktop Application

The desktop application, like all other products, is online only and doesn’t work offline. An internet connection is necessary as Grammarly uses its database to process the document. The desktop app is identical to the online editor.

4. Microsoft Word/Outlook Add-in

You can integrate Grammarly into Microsoft Word and Outlook through their Add-in. Unlike other Grammarly product forms, the MS Word Add-in activates when clicked — otherwise, it stays dormant. When enabled, a right panel appears with suggestions, Error Cards, and statistics, just like the Online Editor and the Desktop App. Grammarly has no character limit for the MS Word Add-in.

5. The Grammarly Keyboard App

You can download Grammarly Keyboard for both Android and iOS through their respective stores. Now available for iPad as well, it is easy to use as it works like the auto-correct feature available in the smart devices. It gives suggestions when Grammarly encounters any grammar or spelling lapses.

Grammarly Pricing Plans

Grammarly is a tad expensive when purchased as a monthly subscription, which costs $29.95 per month. The quarterly ($59.95) and annual ($139.95) subscriptions offer better value for money. Through its weekly newsletter and other channels, Grammarly presents discount offers to its free users from time to time, which you can avail yourself of to get an even cheaper deal for the Grammarly Premium subscription.

Grammarly Pricing Plans for Premium Version – Monthly, Quarterly, Annual

Free

Grammarly Free is limited but still adequate for many as it gives you critical grammar and spelling checking capabilities. It is usable in all product forms.

Premium

Grammarly Premium, along with Spelling and Grammar Checker, offers an advanced Clarity Checker, Plagiarism Checker, and experimental Tone Detector. All Grammarly features are available for the Premium version.

Business

Grammarly for Business offers all the Premium features for three or more users. It also gives you an admin panel to customize your experience. You can add a personal dictionary, among other things, which will be accessible to all users. Grammarly for Business includes:

  • Individual accounts
  • Admin panel
  • Centralized billing
  • Team usage stats
  • Priority email support
  • Single sign-on

Grammarly Business Pricing Example

Grammarly @Edu

Grammarly @Edu is also an available option, of which educational institutes and organizations can avail themselves. It caters to a large number of accounts, as it targets students.

Grammarly Features

UI

Grammarly has hands-down the best interface among all the writing assistants. It is incredibly intuitive and user-friendly.

Compatibility

Grammarly integrates with millions of sites and text editors. It is also compatible with MS Word (both for Windows and Mac) and Outlook via an Add-in. It is still in Beta for Google Docs.

Grammarly is incompatible with some desktop apps, but you can use Grammarly in their web versions.

Supported Document Formats

For products where you can upload text documents, the supported document formats are: .docx, .rtf, .odt, .txt.

Languages

Grammarly is restricted to English only, including American, British, Canadian, and Australian English. Grammarly doesn’t support foreign language phrases, translation, etc., at the moment.

Grammarly Functions

Spelling Checker

Grammarly checks for spelling mistakes based on context. It is excellent at differentiating between commonly misspelled words. It can also tell Common and Proper Nouns apart (in most cases).

Grammar Checker

All Grammarly products on all plans help you check for grammatical errors and syntax issues in the provided document in real-time.

Plagiarism Checker

The Plagiarism Checker is not available for the free version. When I inquired about plagiarism in hard copy, patch plagiarism, and ProQuest, here’s what Grammarly Support had to say:

“We teamed up with ProQuest to provide even more accurate plagiarism checks: currently, Grammarly’s plagiarism checker searches major proprietary databases along with over 16 billion web pages. You can check ProQuest libraries here http://www.proquest.com/libraries/academic/databases/.

Please note that Grammarly catches verbatim plagiarism and slightly modified text that can be classified as unoriginal. As comprehensive as our algorithms are, significantly rephrased text oftentimes can’t be traced back to its source.”

Note: I checked this document with both; Grammarly Plagiarism Checker is not as robust as Copyscape, but it’s catching up fast.

Tone Detector

It detects a variety of tones based on the context of the given passage.

Grammarly Tone Detector

Clarity Checker

Grammarly checks for advanced issues for the Premium, Education, and Business versions. The Free version checks for limited conciseness; the rest is available on the Premium version only.

Grammarly Support

Grammarly offers support via its extensive, well-written, and user-oriented knowledge-base. Grammarly also provides support via email (24/7 for the Business version) if you can’t find a relevant answer in the knowledge-base.

Moreover, the Grammarly Blog teaches, among other useful things, the proper use of grammar in English.

Grammarly Blog

The Grammarly Blog teaches the rules of English grammar and gives tips on writing. It also specializes in teaching about the most common blunders, which are also a strong suit of the application.

Detailed Performance Statistics

You can view the ‘Statistics Summary Card’ by clicking the ‘See Performance’ button. Or you can download the detailed statistics via the Download PDF Report option. These statistics are in-depth and contain exhaustive information regarding the whole document, including your score, errors, reading time, speaking time, and more.

Grammarly Performance Stats

Adjust Goals

You can customize Grammarly’s feedback according to your needs. This option gives you an adjustable chart where you can set your preferences according to your needs. It helps with the document’s tone, the difficulty level depending on the target audience, and more.

Grammarly Adjust Goals

Get Expert Writing Help

Grammarly gives you the option to get your work checked by experts. It’s a particularly convenient option for those who cannot or do not want to rely on their proofreading skills better than finding and hiring someone yourself.

Grammarly Expert Writing Help

Is Grammarly Really Free to Use?

Grammarly has a free version with a powerful-enough spelling and grammar checker. It is available in all product forms – Online Editor, Browser Extension, Desktop Application, and Word Add-in. The Free version checks for up to 150 grammar rules.

It is superb at uncovering elementary grammar fallacies due to its context-based checking, powered by its robust AI and NLP software.

The Free version doesn’t show clarity issues. It reveals the number of clarity issues in the content, but it doesn’t tell you what and where those issues are.

Is Grammarly Premium Worth The Cost?

The Premium version shows advanced grammar issues such as clarity, conciseness, dangling modifiers, squinting modifiers, monotonous sentences, intricate text, split infinitives, and many more. It checks for over 400 rules of English grammar, far more than the Free version. Grammarly Premium also has a plagiarism checker within the interface, which is mighty-enough for online plagiarism checking.

Grammar Checks

When you run some text through any version and product form of the app, Grammarly will process the document for the following:

  1. Sensitivity
  2. Determiners
  3. Voice
  4. Conciseness
  5. Conjunctions
  6. References
  7. Nouns
  8. Fluency
  9. Word order
  10. Spelling
  11. Conventions
  12. Syntax
  13. Variety
  14. Formality
  15. Pronouns
  16. Prepositions
  17. Verbs
  18. Numerals
  19. Punctuation
  20. Modifiers
  21. Consistency
  22. Correctness
  23. Clarity
  24. Delivery
  25. Readability
  26. Engagement

However, Grammarly will not point out many of these mistakes for the Free version. It will only tell you the number of such problems in your content.

Grammarly Checklist

Grammarly Free in Action:

Let’s see some examples.

Verbs

Grammarly detecting the wrong form of a verb.

Context-Based Checking

Grammarly Context-Based Checking

Capitalized Words

Grammarly detects unknown words, and if you capitalize them, it considers them proper nouns. It can also miss the incorrect use of a term if you spell it correctly and put it within commas.

Grammarly while dealing with proper nouns, capitalization, and unknown words

Phrases vs. Sentences

Grammarly can differentiate between phrases and sentences. Therefore, you can write headings and subheadings in the form of expression.

Grammarly differentiating between sentences and phrases

Multiple Mistakes in One Sentence

Grammarly catching multiple mistakes in one sentence

Determiners

Grammarly pointing out the wrong determiner-article use

Incomplete Sentences

The Grammarly algorithm is not good enough yet at recognizing incomplete sentences. Grammarly is far from perfect, as evident from these examples. Google Docs suggested ’was because’ for the last line instead of ’is because,’ but Grammarly missed that.

Grammarly can miss incomplete sentences.

Grammarly is only making one suggestion that the article use may be incorrect here in the below image.

Cannot detect incomplete sentences (sometimes) if other issues exist

Grammarly suggests you change the first line in the below image because it believes it’s caught a sentence fragment. You accept the suggestion, and it becomes the second line, which is, again, a sentence fragment, according to Grammarly.

Grammarly ‘sentence fragment’ suggestions

Sometimes, the suggestions are right as well.

Grammarly recognizes sentence fragments in some cases

Punctuation

Comma

Grammarly is a sniffing-hound-on-steroids when it comes to commas — both missing and wrong ones. It pinpoints the exact location where you should place a comma in a sentence. Whether it is between clauses, a list of items, or something else, Grammarly knows if you have missed a comma or placed a wrong one. It also exposes the famous “Oxford Comma.” Grammarly now points out any inconsistent punctuation (curly vs. straight commas, for example) in your articles.

Grammarly pointing out the missing Oxford Comma

Hyphen

First, it points out the missing hyphen. Once you rectify the error, it points out the wrong capitalization. Grammarly works in steps for multiple errors in a sentence.

Grammarly catching a missing hyphen.

Semi-colon & Colon

Grammarly catches the incorrect use of the semi-colon & colon.

Period

Grammarly points out a missing period

Missing Apostrophes

Grammarly can catch missing apostrophes

Grammarly Premium in Action:

Apart from correctness that checks for critical grammar mistakes, the Premium version has options to check for clarity, delivery, and engagement, along with many more correctness checks.

Clarity

Clarity check is not available for the Free version; all other versions of the app have it. It catches linguistic issues that a fundamental grammar checker cannot reveal. These include dangling modifiers, split infinitives, misuse of passive voice, intricate text, inappropriate colloquialisms, etc.

Text Inconsistencies

Grammarly Premium can detect inconsistencies and gives you the option to select one form if a word has been used inconsistently in the same document. It can also detect inconsistent punctuation, for example, curly and straight commas.

Grammarly Premium identifies text inconsistencies.

Rephrasing Suggestions

For unclear or complicated sentences where there might be an issue of a dangling modifier or something else, Grammarly suggests an alternative way to write the same sentence.

Grammarly Premium giving rephrasing suggestions

Wordy Sentences

Grammarly can also note if you have used many unnecessary words in a sentence. If there are more words and less content in a sentence, then it suggests you rephrase it. This option can help you make your content non-fluff.

Passive Voice Misuse

Grammarly is so-so at deciphering when the passive voice is right to use and when you should avoid it in a sentence. My experience is that, more often than not, it will recommend that you rewrite a sentence if it detects passive voice use anywhere.

Grammarly – always – detects passive voice use.

Intricate Text

Grammarly exposes unclear and hard-to-follow sentences in the written piece. Sometimes it gives alternatives (if one is available in its database), but usually, it only tells you to rephrase the sentence to make it more understandable.

Monotonous Sentences

If you continuously write similar sentences in a passage, Grammarly will detect these sentences’ monotonous nature and advise you to rephrase them.

Grammarly detecting a monotonous passage

Sound Confident Suggestion

Grammarly suggesting alternatives to sound confident

Politeness Suggestion

Sound more diplomatic with Grammarly!

Delivery

Grammarly Premium catches informal sentence structure like a preposition at the end of a sentence. Some other informalities include inappropriate colloquialisms, split infinitives, etc.

Grammarly points out informality.

Engagement

Grammarly Premium points out overused words and suggests using an alternative here, but sometimes it doesn’t provide suitable options like the Thesaurus Writing Tool.

Grammarly suggesting engaging alternatives

Most of the time, the suggestions are worth considering, though.

Grammarly is suggesting more engaging alternatives

Grammarly Free vs. Grammarly Premium

The Grammarly Free version catches all critical issues as it checks for 150 Grammar Rules to determine errors in a document. The Premium version looks for over 400 Grammar Rules and detects far more problems than the Free version.

I wrote an article and checked it through both the Free and the Premium versions. Here is the difference between how the stats of both look like before making the suggested changes:

Original Stats (before checking with Grammarly Free)

Original Stats (before checking with Grammarly Premium)

After editing another article and making the suggested changes, here’s how the Free version stats look like:

Grammarly Free Stats

After editing the same article using the Premium version, the stats look like the following:

Grammarly Premium Stats

Grammarly vs. Human Proofreader

Grammarly is a marvelous tool, but it is incomparable to human proofreading. Grammarly cannot detect the sense and meaning of the written text. It catches blunders using English language and grammar rules as efficiently as a machine can. However, some mistakes can slip through Grammarly if there is no syntax error, but just a linguistic or semantic misuse.

Grammarly didn’t suggest anything for a nonsense sentence

Grammarly is not an alternative to human proofreading

Pros of using Grammarly in 2021

Context-Based Grammar Checker

Grammarly is evolving with time and has gotten pretty accurate in identifying common mistakes. Its extensive database helps Grammarly recognize errors based on the context.

Real-Time Grammar and Spelling Checker

Grammarly scours the whole text for errors when you provide it a written document. Thankfully, it also checks for blunders as you write or edit your text in any product form – Chrome Extension, Online Editor, Word Add-in, Desktop App (Windows and Mac), and the Grammarly Keyboard for iOS and Android.

Accessible Interface and Robust Editing

With Grammarly, you get a highly-efficient software, which is not only a phenomenal editor but also incredibly easy to use.

Customizations – Set Goals and Personal Dictionary

You can customize your Set Goals and your Personal Dictionary with the ‘Add to Dictionary’ feature in the Error Cards. This element is convenient for proper nouns and personal vocabulary (even words from a different language).

Tone Detector

Based on your Goals, Grammarly, through its tone detector emojis, cautions you of your tone – the vocabulary and phrasing you are using. You can adjust goals keeping in mind your target audience and choose the most appropriate words to use.

Clarity Checker

Apart from basic grammatical mistakes, Grammarly helps you fix linguistic oversights. It tracks down a wide range of slip-ups, including dangling modifiers, intricate text, split infinitives, passive voice misuse, redundancies, and many other slips. In essence, the Clarity Checker elevates the level of your writing.

Plagiarism Checker

It is a bonus in all senses of the word. It might not be essential to the app, but it certainly assists users. Grammarly plagiarism checker is not the absolute best in the industry, but it does the job swiftly. It checks plagiarism across 16 billion pages on the internet and ProQuest’s database.

Error Cards

Error cards are compact, simple, and instructional. They serve their purpose elegantly. Any shortcoming that you experience in Grammarly’s usage so far is due to its still-not-so-extensive database. Error cards also fall short when it comes to giving suggestions due to this very reason. Otherwise, they are usually handy.

Free Version

You can proofread, remove typos, and analyze the content quickly via the app’s free version. You can also use it before buying the Grammarly Premium subscription.

The Grammarly Keyboard

Supported on both Android and iOS, The Grammarly Keyboard App functions like the auto-correct feature. It gives real-time suggestions about the proper use of grammar and spellings in the written text. Grammarly is now available for iPad and supports hardware keyboards as well.

Grammarly Support

Grammarly provides customer support via its extensive database and email. By now, almost all popular queries have a database entry. Furthermore, the Grammarly Blog assists with learning English grammar rules.

Knowledge-base

Grammarly has amassed a plethora of information in its database, which helps run the application smoothly. This knowledge allows the app to identify problems based on the context. You will find accurate solutions for most common issues, thanks to its extensive database growing with time.

Grammarly Blog

The Grammarly Blog focuses on teaching people English grammar rules and common mistakes in their writing. There are dedicated articles for each item; separate sections cover different punctuation like Commas, Hyphens, etc.

Writing Stats

The weekly writing stats sent via email and the downloadable detailed performance stats PDF give you comprehensive feedback on your writing. This feature helps you pinpoint your mistakes better than anything else available in the market.

Insights

Grammarly Insights are the real-time feedback that the application provides regarding your writing. It bases it on your Set Goals. You can customize this feedback according to your needs, which can be amazingly valuable if you cover different audiences. Insights also include the reading time and speaking time, which is particularly useful to Vloggers, YouTubers, etc., who can quickly determine how much time their script will take on the video.

Reliability

Grammarly is the most popular and best-in-class digital writing assistant tool, growing exponentially both in features and number of users, indicating that it will provide the best services to its customer base.

Grammarly is notably popular among professional writers, bloggers, publishers, marketers, and businesses, showing that Grammarly has a demanding clientele to please. Therefore, their standards are supposed to be (and they are) higher than the competition.

Product Investment

Having more than a million downloads per month and being a top-1000 website by traffic globally, Grammarly has raised $200M in total funding at a valuation of $1B+ so far, which speaks volumes of its success, investors’ trust in the product, and its projections.

Cons of using Grammarly in 2021

Free Version is Limited

The Free version identifies only critical grammatical errors, typos, and limited ‘conciseness.’ Moreover, it only lists the number of total advanced clarity issues in the text with an ‘Ad’ that keeps asking you to buy a Premium subscription for these issues. It also doesn’t support plagiarism checking.

Premium Version is a Tad Expensive

The biggest drawback of Grammarly is that it is a tad expensive for many. Grammarly Premium can be a costly subscription at $30 per month if you don’t have much writing to proofread.

Semantic Issues

Grammarly is good at picking fundamental grammar mistakes – even context-based grammar issues, but it still cannot understand what you have written. If you write a nonsense sentence with no grammatical fault, Grammarly will consider it a correct sentence. It can also happen with incomplete sentences.

Insufficient

Grammarly is a mighty grammar checker but lags behind when it comes to rating the whole document. Its scoring is based on mistakes and length of words and sentences only, unlike some other tools that provide a more comprehensive text scoring. Grammarly is also not an alternative to human proofreading as it can’t understand the meaning of the written content.

Limited Vocabulary

Grammarly has a limited vocabulary in its database so far, which leads to inaccurate synonym suggestions at times. The Thesaurus Writing Tool, another free digital writing assistant, has an extensive vocabulary due to its vast Thesaurus.com database and offers far more vocabulary suggestions and alternatives.

Alternatives Not Provided for Every Issue

For many suggestions like Intricate Text, Split Infinitives, etc., Grammarly doesn’t provide an alternative. You have to rephrase the sentence yourself. Grammarly only points out bloopers sometimes, which can be a little frustrating for amateur writers.

Not Supported Everywhere

Grammarly is not supported everywhere yet. The most prominent places are Google Docs (in Beta at the moment – which doesn’t include Grammarly Premium corrections and the Pop-up Grammarly Editor) and desktop applications. However, it works on the web versions of these desktop applications via its browser extension.

Insufficient Formatting Options in the Editor

Grammarly Editor is imperfect for writing purposes. It is incomparable to authoritative text editors like Microsoft Word and Google Docs. So you have to write your text in another editor and import it in Grammarly for proofreading if you want proper formatting of your document.

Irritating and Aggressive Advertising

Grammarly wants you to upgrade all the time. When using the Free version, you’ll get constant notifications to upgrade to Premium to check for issues that are not available in the Free version.

Only One Language Supported

Grammarly doesn’t offer support for languages other than English. There is also no option available for translation like Ginger.

Only One Account for Premium

The Grammarly Premium account gives you only one license for use on up to five devices. It is an obstacle for people with multiple accounts for different purposes. Grammarly Premium is already expensive, so buying two licenses is not feasible for the majority.

Top 5 Free Grammarly Alternatives 2021

Grammarly stands out as the most prominent and well-received tool when you compare all popular digital writing assistants. It has been endorsed and appreciated by countless publishers and writers. Grammarly has become a top product in the digital writing industry with its robust marketing and significant NLP and AI improvements.

Grammarly Inc. has secured enough funding as of late 2019 to improve its natural language learning database to enhance its AI-based application further. Keeping all this in mind, it is evident that Grammarly is dominating the market. Still, there are a few products that come close for one reason or the other. Here are the top 5 Grammarly alternatives in 2021:

ProWritingAid

Pros: Long-Form Writing (Books, etc.), Writing Insights, Separate Checking of Issues, MS Word Add-in, Efficient Browser Extension

Cons: Short-Form Writing, Fewer Errors Detected, Not for Amateurs, No Free Version

ProWritingAid is considered a worthy alternative to Grammarly (notably for long-form writing – books, etc.), but it falls far behind Grammarly for short-form writing.

ProWritingAid is accurate, feature-rich, and integrates well with apps and websites, but the interface is not as user-friendly as Grammarly’s. It also reveals fewer issues as Grammarly has advanced context-based grammar checking capabilities.

ProWritingAid offers better pricing and value for money (Premium is $60 per year, $70 with Plagiarism Checker), and it also has a Lifetime Plan. However, it doesn’t have a free plan like Grammarly. The Online Editor has no word limit, unlike Grammarly’s 60-pages or 100,000 character limit.

ProWritingAid provides many options/tabs to check for each issue separately, handy for longer articles or books. However, it is not as user-friendly for short writing pieces.

It also presents a better analysis of the whole document and provides a lot of information regarding your writing, which you can use to improve your writing style.

ProWritingAid has an easy-to-scroll-through panel at the right-side that contains corrections and suggestions, which you can use to see all issues without scrolling the entire document.

ProWritingAid has the following tabs to check for each issue separately:

  • Grammar
  • Spelling
  • Overused
  • Readability
  • Cliche
  • Sticky
  • Diction
  • All Repeats
  • Echoes
  • Thesaurus
  • Dialogue
  • Consistency
  • Pacing
  • Pronouns
  • Alliterations
  • Homonyms
  • Transition
  • Acronym

Ginger

Pros: Keeps Formatting, 60 Languages & Translation, Built-in Dictionary, Browser Extension, Free Version

Cons: Fewer Issues Detected, Fewer Insights, Interface is just OK, no MS Word plugin

Ginger is also a notable competitor of Grammarly. It has a free version, and it integrates well with different websites. However, it doesn’t have an MS Word plugin. It is also not as accessible due to its clunky interface.

Ginger is not as powerful as Grammarly, but it is still a decent alternative. Ginger’s annual subscription is $89.88 (cheaper than Grammarly’s).

Ginger keeps the original formatting of the text document, which is pleasant. It also has a Translator within the app that supports 60 languages. Also, there’s a built-in dictionary, which you can use to find alternatives to overused words.

WhiteSmoke

Pros: Cheap, Integrates with Platforms, Gimmicks – i.e., Templates, etc.

Cons: Interface is awful, Fewer Mistakes Caught

WhiteSmoke is cheap to use, but it has a horrible interface. It integrates with many platforms, but it is incomparable to an advanced tool like Grammarly. It has some useful gimmicks like templates for specific writing purposes, i.e., Sorry, Thank You, Condolences, etc.

The annual subscription of WhiteSmoke costs $79.99. However, it is not advanced enough to be considered better value for money.

Thesaurus Writing Tool

Pros: Free, Vocabulary suggestions on hovering the cursor over a word, Blog

Cons: Editor is dreadful to use, Ruins Formatting

Thesaurus Writing Tool is a free-to-use online text editor powered by Thesaurus.com. You can copy/paste or write directly in the Editor. It doesn’t retain the original formatting, which makes it a bit uncomfortable to use. Just click on the ‘Check for Grammar’ button, and it will work its magic. It also has a dedicated blog that teaches you how to write better.

The Thesaurus Writing Tool is unimpressive when checking grammatical errors, but it is highly potent in vocabulary suggestions. Its interface is simple but insufficient. Hover over any word, and it will show you a vocabulary card with a lot of synonyms. Clicking on any suggestion will replace the original term with the selected item. The replaced word gets a yellow underline. An undo option is available if you are not happy with your word selection.

Hemingway App

Pros: Free, Information about Text, Text Readability Score

Cons: Ruins Formatting, Fewer Mistakes Caught

Hemingway App is yet another incredible tool that is quite capable and straight-forward. It is convenient for analyzing your document as it scores the content based on its readability. It has a free web app and a paid desktop app. You can copy/paste into the online Editor or write directly, but it messes up the formatting.

Hemingway App identifies the use of passive voice, adverbs, and difficulty of reading. It recognizes long sentences – even the easy-to-read ones – as complex, which affects the document’s grade.

Final Verdict: Grammarly Review 2021

Using advanced NLP and AI, Grammarly free is hands-down the best and must-have writing, editing, and proofreading tool for everyone that checks for spelling and critical grammar mistakes. Easy to use, compatible with most popular products, and trusted by millions of users, Grammarly instantly elevates your writing everywhere; statuses, comments, emails, documents, tweets, you name it! Trying out the free version before upgrading to a premium plan also makes sense.

Grammarly Premium is a more robust and advanced tool with numerous amazing features like an advanced clarity checker, tone detector, and plagiarism checker. The Premium version is unparalleled when complemented with knowledge of the English language and some other tools. However, it is insufficient as a standalone tool because it can make slips (especially semantic ones).

I highly recommend Grammarly Premium to professionals (freelancers, writers, bloggers, authors, publishers, and editors) who require intensive use of the app. Similarly, Grammarly for Business is a good investment if your team does intensive writing. Non-intensive users should stick to the Free version as it suffices.

Aa one user said, “Grammarly Premium helps you sound like a pro, or at least helps you avoid looking like a fool!”

FAQs About Grammarly

Is Grammarly a good app?

Yes, Grammarly stands out among its competitors as it has advanced context-based grammar checking capabilities, thanks to its up-to-date natural language processing and artificial intelligence.

Is Grammarly Premium worth it?

Yes, for the most part. However, it is a tad expensive for many. It is suitable for professionals and businesses that have lots of writing needs. It identifies several advanced grammar issues that the Free version only counts. However, it is not a substitute for human proofreading as it can make linguistic mistakes that a human can easily find.

Is Grammarly supported in Google Docs?

It is in Beta at the moment. So, it should be available shortly. At the moment, it is imperfect as it only specifies the number of errors. You have to scroll the document to find those mistakes (underlined red) on your own. It has already started working in the comments, though.

Is Grammarly supported in Quora?

Yes, Grammarly works with Quora.

Is Grammarly supported in Medium?

Yes, Grammarly is available for Medium.

Can Grammarly replace a professional editor?

No, it can’t. Grammarly can make simple semantic mistakes because it doesn’t know the meaning of the written text, so it cannot replace a professional editor. It is only suitable for catching syntactic issues.

Is Grammarly supported in Microsoft Word?

Yes, a plugin is available. It is an efficient plugin as it gives similar options in Microsoft Word as it does in its online editor and desktop application. Grammarly is now available for both Windows and macOS versions of MS Word.

Is Grammarly available for Mac?

Yes, Grammarly’s desktop app is available for macOS. Grammarly is available for both Windows and macOS. Grammarly for MS Word is also available for Mac now.

Is Grammarly supported in WordPress?

Yes, it is supported. You can use Grammarly in WordPress via its browser extension.

Is Grammarly supported in Gmail?

Yes, it is. You can edit your email using the Grammarly browser extension within Gmail. However, it is not the best solution for lengthy content. For extended text, the Online Editor, the Desktop App, and the MS Word Add-in are better options.

Does Grammarly work offline?

No, it doesn’t. Grammarly uses its database to run the app, so an internet connection is necessary.

Does Grammarly help you improve your writing?

Yes. If you read the weekly stats, detailed performance stats PDF, and Grammarly Blog for grammar rules and writing tips and try to implement them in your writing, Grammarly can significantly improve your writing capabilities.

Is Grammarly Safe and Secure?

Yes, Grammarly is quite safe, as Google verifies it. Moreover, Grammarly is as secure as any other site that uses SSL/TLS encryption. It is also reliable for plagiarism checking as it doesn’t violate your privacy.

What is the Grammarly cancellation refund policy?

You can get your money back if you are not satisfied with the Premium subscription by contacting Grammarly support within ten days.

Is Grammarly a reliable checker?

Yes, Grammarly outperforms its competitors. Yet, it cannot surpass a professional human editor.

Is Grammarly available for Android/iOS?

Yes, it is. You can use the Grammarly Keyboard to edit your text for grammar and spelling errors by installing the Grammarly Keyboard app from the Play Store or the App Store. It works like the auto-correct feature. Grammarly is now available on iPad as well.

Check out Grammarly for yourself.

 

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L’Intelligence Artificielle pour accélérer vos processus financiers

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De nombreuses études (1) estiment que les organisations financières dédient plus de 50% de leur charge de travail à la collecte et l’analyse de données. C’est pourquoi l’automatisation est un outil à fort potentiel.

Avec la plateforme SAP S/4HANA, l’ERP nouvelle génération, SAP introduit un ensemble de techniques  permettant à la machine d’imiter une forme d’intelligence réelle, l’Intelligence Artificielle.

Les domaines d’application sont nombreux et peuvent être mis au service de la transformation de la fonction finance.

Le Machine Learning  pour optimiser la réconciliation bancaire

La réconciliation bancaire est un exemple de processus qui implique de nombreuses actions manuelles, notamment pour les flux d’encaissements :

  • des volumes importants de paiements à réconcilier manuellement malgré des règles prédéfinis,
  • des paiements sans références factures, des données de base incomplètes, des paiements avec écarts qui complexifient les actions de réconciliation,
  • des règles spécifiques à mettre en place en fonction des pays, des formats, des modes de paiements.

SAP introduit dans la suite SAP S/4HANA, une solution innovante basée sur du Machine Learning et permettant d’atteindre des taux d’automatisation proche de 97%.

La solution apprend des données et actions historiques, c’est-à-dire des répétitions (patterns) dans un ou plusieurs flux de données (extraits de comptes électroniques, avis de paiements, banques partenaires/sociétés,…) et en tire des prédictions de réconciliation en se basant sur des statistiques.

Les critères de réconciliation sont ainsi continuellement affinés et  les nouveaux cas, les exceptions, traités en autonomie. Les taux d’automatisation considérablement améliorés contribuent à réduire les coûts de déploiements et coûts opérationnels.

L’analyse prédictive pour améliorer la prise de décision

L’évolution constante des modèles économiques  impose aux directions financières de gagner en efficacité et en agilité. Elles doivent anticiper les impacts sur les revenus, la profitabilité, l’affectation des ressources afin d’orienter la stratégie de l’entreprise.

La plateforme SAP S/4HANA embarque des scénarios d’analyses prédictives permettant d’établir des prévisions de chiffre d’affaires très fiables via des algorithmes se basant sur des données actuelles et historiques, internes et externes à l’organisation tel que le pipeline des ventes, les tendances du marché, l’évolution du PIB d’un pays, etc.

Ces prédictions effectuées en temps réel alimentent le processus de planification budgétaire et sont déclinées à tous les niveaux de l’organisation où des ajustements peuvent être effectués.

A cela s’ajoutent des outils de simulation permettant de visualiser l’impact des choix stratégiques tel que les changements d’organisation, le développement de nouveaux produits, etc.

Lutter contre la fraude et la cybercriminalité

La crise sanitaire et économique inédite que nous vivons ouvre aux fraudeurs de nouvelles failles pour parvenir à leurs fins. De nombreuses attaques n’étant jamais identifiées, il est impossible de déterminer avec précision les pertes pour les entreprises. En 2020, d’après l’ACFE Report to the Nations (2), la fraude et la cybercriminalité ont causées des pertes estimées à plus de 3 Milliards € dans 125 pays  (~5% du chiffre d’affaires des entreprises concernées, avec une moyenne de 415 K€ par attaque en Europe).

Avec SAP S/4HANA, SAP propose des solutions pour contrôler des volumes importants de transactions, identifier en temps réel les menaces et transactions frauduleuses et ainsi limiter les risques de pertes financières.

L’Intelligence Artificielle émet des recommandations permettant d’affiner continuellement les règles de contrôle et l’identification de nouveaux schémas de fraude sur la base de données historiques internes comme externes. Les taux d’efficacité dans la détection des anomalies et des fraudes se trouvent considérablement améliorés.

Au-delà des multiples scénarios disponibles en standard, SAP complète son offre SAP S/4HANA par une plateforme d’innovations dans le cloud (Business Technology Platform) qui permet de développer des applications et extensions autour du cœur SAP S/4HANA.

À travers la Business Technology Platform, les départements financiers ont accès aux technologies innovantes tel que le Machine Learning, l’analyse prédictive, les chatbots ou encore la Blockchain, à partir desquelles ils peuvent imaginer de nouveaux cas d’usages.

(1) A future that works: Automation, employment and productivity, Mckinsey&Company

(2) Report to the Nations, ACFE

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The Latest Research for Web Designers, December 2020

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2020 has been an interesting year, to say the least. And although I’m sure many of you can’t wait until the calendar flips ahead to 2021, it doesn’t look as though we’re going to be able to say goodbye to 2020 so easily. Many of the changes we’ve had to make this year are now expected to stay with us — a least for the following year.

The latest research gives us some hints about what’s to come.

If you want to start preparing for 2021 now, then these reports and surveys from organizations like 99designs, Upwork, Content Marketing Institute, and McKinsey & Company are a must-read:

1. 99designs Reports on the Common Challenges Freelancers Faced in 2020

I don’t want to make 99designs’s Design Without Borders 2020 report sound like it’s all doom-and-gloom. Because it’s not.

That said, 2020 has been a rough year and it would be irresponsible for me not to acknowledge the challenges that all of us freelancers have encountered this year. This report is one of the few I’ve found that includes data on the major challenges freelancers have dealt with this year, including:

  • 36% have struggled to maintain a steady flow of work or a stable client base;
  • 27% had clients who cut their business budgets and, consequently, their freelancers’ workloads;
  • 26% had at least one project cancelled or indefinitely paused;
  • 22% have been ghosted by at least one client.

Beyond working more hours and hustling to find new clients all the time, what else can freelancers do to weather a business disruptor like COVID-19? There are a number of things.

For starters, it would be really helpful to have a crisis management plan for your finances. It would also be beneficial to refocus your efforts on finding clients who pay for the value you provide and not for the hours you spend building websites. Clients who see the value in what you do will be less likely to ghost or drop you at the first sign of trouble.

2. Upwork’s Survey Reveals Educational Opportunities for Freelancers

Upwork commissioned Edelman Intelligence to put together its very first Freelance Forward survey. The goal of the ensuing report was to shed light on the state of freelancing, how the pandemic has changed it, and what we can expect in the future as a result.

One of the data sets I think web designers should pay close attention to is this:

According to this survey, freelancers only spend about 52% of their time on billable work.

Now, one of the reasons why entrepreneurs and enterprise companies make so much money is because tasks are relegated to different team members. For instance, if a design agency owner is good at building relationships with prospects, they’re going to spend time on sales calls and managing social media. The day-to-day admin tasks would then get offloaded to virtual assistants and billable project work would go to designers, developers, writers, and so on.

But as a freelancer, you don’t have the ability to delegate and scale when you’re working solo.

Rather than burn yourself out trying to handle all these things yourself, the report suggests there’s something else you can do:

Although freelancers recognize how important soft skills and business skills are, the first data set suggests that not enough attention might be paid to them.

What I suggest is that you take a look at the division of your work hours. If you’re spending less than half of your time on billable work, it might be a good idea to strengthen your non-design skills. That way, things like marketing, contract preparation, and client management won’t consume so much of your time in the future and you can bill more.

3. CMI’s Annual Report Reveals Profitable Opportunities for Web Designers

Content Marketing Institute’s annual B2B Content Marketing Report is, once again, chock full of useful tidbits about the state of content marketing.

While a lot of the data is focused around marketing organizations and how they’ve pivoted during the pandemic, I thought this bit of info would be really helpful for web designers:

For those of you who design B2B websites, take note of where these companies plan to invest in 2021. If 2020 has been particularly hard on you, or you simply want to expand your horizons, there are some other opportunities worth jumping into:

B2B Marketing Investment => Web Designer Opportunity
Content creation => Blog graphic design, infographic design, and schema markup creation
Website enhancements => Website redesign, website audits
Content distribution => Social media ad design, Google ad design, schema markup creation
Getting to know audiences better => UX research, UX design
Customer experience => Chatbot/live chat development, support portal creation

4. McKinsey B2B Analysis Suggests That Digital Is Here to Stay

For those of you who’ve worked for a B2B sales organization before, you know how important in-person interactions are to them. It’s not as though they can just sell their products or services online the way B2C ecommerce companies can. The key to B2B success is through customer (and partner) relationship building.

Prior to 2020, this meant lots of in-person meetings, phone calls, and emails. But something has changed this year, on both sides of the fence.

This chart from McKinsey suggests that digital relationship building and customer service aren’t just a temporary solution for COVID-19. B2B decision-makers are coming around to the idea that this is going to be their “next normal” (as McKinsey refers to it).

These new “go-to-market models” include the following:

  1. Talk to prospects, customers, and partners via video calls;
  2. Digital self-service options for customers who prefer the DIY method.

As a web designer, you can help your B2B clients level up their efforts to achieve this next normal.

For starters, you can integrate scheduling into their websites. This’ll empower prospects to schedule video meetings (for demos, discovery calls, etc.) with your clients’ sales teams.

Another thing you can do is build out self-service elements like live chat or chatbots, FAQs pages, knowledgebases, and support portals. As consumers become more confident with doing business online, these self-service options will make a world of difference in their experience with brands.

Wrap-Up

I know, I know. 2020 sucked. But at least we have a good amount of research and experience that gives us a much clearer idea of what we’re getting ourselves into with the coming year. (At least, I hope so.)

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8 Awesome Black Friday 2020 Deals for Designers (Up to 94% Off!)

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If you’re interested in a sneak peek of this year’s best Black Friday deals, stick around. You’ll find a few web designers’ favorites, including a stellar deal or two.

This year, more than a few of the popular retail outlets are shifting away from the traditional “camp out all night and bust open the doors when the store opens” shopping model. You might just prefer this less chaotic, ecommerce approach.

All of us are trying to adjust to what may eventually become a “new normal”. We may not like some aspects of this new normal, but there are bright spots as well.

More shoppers are likely going to shop online because of the coronavirus. That means you don’t have to fight the crowds while desperately attempting to socially distance. The shelves aren’t as apt to go bare, and shopping is easy, convenient, and safe.

1. Slider Revolution

You will find the Slider Revolution plugin incorporated in a host of WordPress theme tools and products. This premium plugin can in fact boast of more than 7 million users around the globe.

What you may not be aware of is that it is much more than just a WordPress slider. With it in your web design toolbox, you can in fact create just about anything you can imagine.

Expect to find:

  • A stunning selection of elements including sliders and carousels;
  • Attention-getting hero sections designed to make your home pages really stand out;
  • Single-page websites with layouts unlike anything you’ve seen before;
  • Modular structuring that allows you to rearrange and reuse sections however you choose and the ability to mix and match modules with any WordPress content;
  • Add-ons whose cutting edge features push the boundaries of web design possibilities.

There’s more of course. To celebrate Black Friday and Cyber Monday you can NOW get any Slider Revolution subscription plan or one-time payment at a 33% discount.

Just click on the banner and use the BLACKFRIDAY code at checkout.

2. Amelia

When done manually, booking and managing appointments can be tedious and subject to mistakes and errors. Amelia provides an automated booking process that is oh-so easy to work with and is error free; just what you need to help you acquire more happy customers.

Key features of Amelia’s fully responsive design include:

  • A dashboard system that enables you to track approved and pending appointments, booking changes, and revenue;
  • Zoom Integration, Google Calendar, and Outlook Calendar sync;
  • The ability to accept and easily manage recurring appointments that customers can schedule;
  • Front-end customer and employee appointment and event managing and backend appointment adding, editing, and rescheduling;
  • Email notifications for pending and approved appointments and events.

And much more that will save you loads of energy and a ton of time. Give Amelia a try, and if you like what you see (and you will), take advantage of the 30% Black Friday discount.

3. wpDataTables

wpDataTables 3.0, with its fresh, new look, gives you a host of different ways to generate attractive, customizable, and responsive tables and charts, and a host of different ways to present them.

  • Tables can be created from most data sources, the most common being MySQL query, PHP array, Google Spreadsheet, Excel files CSV files, and JSON and XML inputs;
  • A working knowledge of SQL is not required!
  • Addons include Gravity Forms, Formidable Forms, Report Builder, and Powerful Filter;
  • wpDataTables users can generate Tables and Charts quickly from massive amounts of data (saving hours of effort);
  • Tables and charts are customizable and maintainable (editable once placed in use);
  • Tables can be created manually if you wish.

Click on the banner now and take advantage of wpDataTables 30% Black Friday discount on all licenses and addons.

4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

In TheGem, the ultimate WordPress multipurpose toolbox, you will find:

  • A rich selection of 400+ premium pre-built multi-page and one-page websites, all available for Elementor and WPBakery page builders;
  • The ability to mix and match any of this demos, layouts and page sections to create your own unique look;
  • Extended WooCommerce layouts & tools for making online shops, which convert better;
  • TheGem Blocks: an ultimate tool for building webpages at the speed of light.

And much more. Just click on the banner and check this 5-star product out.

5. Mobirise Website Builder

Creating a Google-friendly can take time, unless you have Mobirise at your fingertips, in which case you have a number of helpful tools to speed things up.

  • No coding, it’s all drag and drop;
  • 3,600+ website templates are at your disposal plus sliders, popups, forms, and more;
  • Many eCommerce features, including a shopping cart;
  • Latest Google Amp and Bootstrap4;
  • You can download Mobirise for free.

And, because it’s Black Friday, everything is yours at a 94% discount!

6. Get Illustrations

Get Illustrations offers royalty free and landing page Illustrations ready to drag and drop into your web design. You’ll have access to:

  • An extensive library of 4000+ illustrations with more added every week;
  • A wealth of design formats, including AI, PNG, SVG, Figma, Adobe XD, and Sketch;
  • Free updates and new illustrations weekly (included in the bundle).

Click on the banner and use the Coupon Code BLACKDEAL for your 30% discount.

7. XStore | Responsive Multi-Purpose WooCommerce WordPress Theme

For anyone planning on creating an eCommerce store, the XStore name says it all. Key features you’ll find in this powerful and flexible WooCommerce theme include:

  • More than 95 good-to-go-shops plus a full AJAX shop to get you started;
  • 300+ pre-defined shop/page sections, a header builder, and a single product page builder;
  • Elementor, WPBakery and $510+ worth of premium plugins.

Click on the banner and sign up to become one of XStore’s 55,000+ happy customers.

8. Kalium – Creative Theme For Multiple Uses

Kalium is an easy-to-use, easily maintainable multipurpose theme for WordPress users that is always updated to use the latest WordPress standards.

  • Kalium provides its users with a host of professionally-designed pre-built demos and elements;
  • Many plugins such as: Slider Revolution, WPBakery, Elementor, Layer Slider, Advanced Custom Fields PRO, Product Filter for WooCommerce, Product Size Guide,WooCommerce and other premium plugins are included.

Kalium is responsive, GDPR compliant, and gives you full eCommerce and top-quality customer support. It has a 5-star rating after 36k sales on ThemeForest – seriously impressive!

***** 

If you hit the retail stores remember to social distance.

Or, if you would rather take a brief break from the demands of Covid-19, take advantage of one or more of the above ecommerce sales. As you can see, there are some excellent ones!

 

[– This is a sponsored post –]

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Top New CMS Plugins, November 2020

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Since there are so many CMS plugins out there, it can be overwhelming to choose the best ones for your website. We’ve done the research for you; this list contains the top new CMS plugins for November 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla.

Let’s get started…

WordPress

404 Page Editor

404 Page Editor is a simple WordPress plugin that helps you add custom text to the default 404 page on your website. The plugin comes with seasonal and industry-related 404 templates. One useful feature of the plugin is that it backups your current 404 page before changing it. So you can restore the backup page anytime you choose. The plugin duplicates your current 404.php page to wp-content/uploads/404-page-editor/ so you can easily find it. You can also change the text on the plugin to fit your local dialect. 

UnusedCSS Power-Up

Most WordPress themes and plugins load their CSS in the wrong areas of your website. This can slow down your site. A slow website will reduce user experience and lead to increased bounce rates.

UnusedCSS will help reduce the size of your website’s CSS files by up to 95%. The best part is that the plugin works automatically. It will remove any unused CSS when visitors view any page on your website. UnusedCSS will automatically reduce your website’s load times by reducing your CSS files and page size. The plugin also optimizes the performance of other WordPress plugins and extensions. UnusedCSS also works with WooCommerce themes and plugins.

Simple Redirects

Simple Redirects is a WordPress plugin that helps you to automatically redirect requests to another page on your site or any other place on the web. The plugin allows you to easily redirect users from your old web pages to new pages using 301 or 302 redirects. You don’t have to worry about losing backlinks or page rank. Any incoming links to the old web page will be automatically passed along to the new page. The page rank on the old page is also transferred to the new page. The plugin is useful when migrating a WordPress site when don’t want to retain the URL structure. 

HTML Validation

HTML Validation plugin helps you identify any HTML validation errors on your website. The plugin works automatically in the background of your website and will send you regular reports. There is a progress bar on the report screen to show you the progress of the scan. The plugin uses WordPress Cron to scan the content of your website. There is also an option for the plugin to automatically fix any HTML validation issues on your website. You can also choose to fix the issues manually. 

Just Highlight

Just Highlight is a simple WordPress plugin that helps you highlight text in your posts or pages. You can use this plugin to highlight any portion of the page you want to draw the reader’s attention to. You can highlight the background of the page and also add animation to the highlighted text. In the WordPress admin area, you can change the speed and color of the animation. The plugin is compatible with Gutenberg, and the WordPress classic editor. 

DeviantArt Embed

DeviantArt Embed is a simple plugin that helps you embed any work from Deviant Art into a post. The plugin provides a block for the WordPress block editor so you can easily embed the image. It uses a DeviantArt oEmbed API to pull the images and their descriptions, and creates an embedded image. 

Static Optimizer

Static Optimizer is a static file optimization plugin that serves and optimizes static files on your website. The plugin will help you increase your website speed by automatically compressing your static files. It is easy to set up, you just need an API key to get started. Other useful features that the plugin offers include automatic JS and CSS minification, automatic image optimization, and processing of responsive images. You don’t have to worry about losing your files if their server is down. The plugin automatically backs up your files and will load your original files when their servers are down (either because of an upgrade, maintenance, or outage).  By default, only images are compressed when you activate the plugin; you can also choose to optimize fonts, CSS, and JS files. 

RankBear

RankBear is a keyword rank tracker plugin that helps you analyze your SEO efforts. With RankBear, you can track the keywords for each of the posts and pages on your site. While the plugin has a paid plan, you can track up to five keywords for free. On the free plan, you will receive weekly reports on each keyword you are tracking. You can search for the rank and volume of a keyword in every location supported by the Google search engine. RankBear is a lightweight software-as-a-service plugin hosted by Amazon Cloud Services. The plugin also offers the option to download the keyword reports to CSV. 

Table of Contents Block

Table of Contents Block is a plugin that allows you to easily create a Table of Contents for your WordPress posts. The plugin is lightweight and will automatically add a Table of Content in your website’s posts and pages. You can select the heading tags you want to add to the Table of Content. It also has a dedicated support team to assist you. The plugin works fine with all standard WordPress themes. 

Markease For WooCommerce

Markeaze is an all-in-one communication plugin that allows you to add live chat to your online stores. The plugin will help you improve your customer service by decreasing your response times. With the plugin, you can collect your visitor’s contact information via a widget. This feature is useful in building a subscriber database. You can also use the plugin to track customer behavior on your site, inform customers about new products, help customers with active orders, and collect customer feedback. You can also use the auto-reply function to answer commonly asked questions. 

Craft CMS

Image Toolbox

Image Toolbox is a Craft CMS plugin that offers image-related tools for your templates. The plugin will automatically create a WebP variant of the images you upload. It also has a fallback for browsers that do not support WebP images. Other useful features the plugin offers include automatic creation of placeholder images and generation of responsive images with multiple variants. The plugin also supports Imager-X (or old Imager). 

Element Panel

Element Panel plugin allows you to add elements and an eager-loading panel to the debug toolbar. This feature will help you benchmark your templates in Craft CMS. For elements, the panel has a dashboard that shows how many elements are populated. It also shows how many elements are duplicates. The plugin also shows you how many eager-loading elements are detected. Duplicate elements are grouped by field name. 

Shopify 

VStore Shoppable Videos

VStore Shoppable Videos is a Shopify plugin that allows your customers to shop directly from your videos. The plugin allows you to embed your products into any video. Since videos have a high engagement rate, this plugin will significantly improve your store’s conversion rates. 

ProofMotion Video Testimonials

ProofMotion Video Testimonials plugin helps you to easily collect video testimonials. The plugin sends an automated email or SMS requests to customers asking for their satisfaction feedback after making a purchase. The responses are analyzed to determine whether the customer had a negative or positive experience. Customers that offer negative feedback are sent to customer care to help them with the problem they encountered. Happy customers are prompted to make video testimonials of their positive shopping experience. ProofMotion guides the customer through the interview so they can give the best testimonial. They also offer an on-site widget so you can easily share your testimonials. 

Real ID

Real ID is a Shopify plugin that allows you to verify customers’ real identity using a photo ID and facial biometrics. The plugin is perfect for orders that have an age restriction, verifying flagged fraud goods, and selling expensive goods. Real ID will help you identify whether a government-issued-ID is fake during fulfilment. All the customer needs to do is take a selfie on their phone. This way, even if a customer has access to a stolen physical ID, they won’t still be able to make any purchase. The plugin can verify documents such as passports, visas, national IDs, driver licenses, and more. Real ID will help you handle GDPR compliance. The plugin is available in hundreds of countries around the world. 

Joomla

Accessibility

Accessibility is a Joomla plugin that allows your website visitors to easily access your website content. The plugin will remove any barrier between the visitor and your Joomla site. There is no coding required and you can customize the plugin directly from the module manager. The plugin has a useful feature called Dyslexic Readability; this feature allows your visitors to set the entire document font to a dyslexic-friendly font. Visitors can also grayscale the page, resize the fonts, and resize the word space. From the backend module, you can add any custom CSS and JS. The plugin is also available in 12 different languages. 

Reading Time

Reading Time is a simple plugin that will help you easily show the reading time of your Joomla articles. The plugin is easy to set up and does not require any coding. You can customize every parameter, including the text, in minutes. You can also choose to exclude categories, articles, and menu items. Reading Time also allows you to easily add custom CSS code from the plugin parameters. 

 

Featured image via Pexels.

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L’expérience client future : les clients deviennent contributeurs

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Les entreprises créent des plateformes ouvertes qui permettent aux clients de participer à tous les aspects de l’expérience, à la fois de manière active et de manière passive.

Le succès des plateformes ouvertes

Les clients ne se contentent plus d’être de simples consommateurs de biens et services, ils font partie intégrante du business model. Lorsqu’ils contribuent à la conception, production, commercialisation et utilisation de produits et services, la participation des clients est active. Quand ils acceptent de laisser les entreprises utiliser leurs données pour formuler et fournir des produits et services qui leur sont destinés, elle est passive.

Quoi qu’il en soit, les entreprises ne peuvent survivre sans créer des plateformes de données qui encouragent à la fois la participation active et passive des clients au développement de produits, de services et à l’expérience globale. Contrairement aux référentiels de données classiques qui ne servent qu’aux entreprises, ces plateformes ouvertes offrent de la valeur aussi bien aux clients qu’à l’entreprise.

Par exemple, plutôt que de devoir atteindre attendre la prochaine version d’une application de suivi alimentaire ou de cuisine, les clients ont accès à des plateformes ouvertes où les utilisateurs peuvent ajouter de nouveaux aliments, de nouveaux produits et de nouvelles recettes que d’autres personnes peuvent rechercher et utiliser. Les entreprises agroalimentaires et culinaires boostent la fidélité des clients et parviennent à développer leur plateforme de manière exponentielle, ce qui nécessite que très peu d’investissements supplémentaires.

Toutes ces données offrent aux entreprises agroalimentaires des informations inestimables sur la façon et l’endroit les plus adaptés pour développer leur activité. La plateforme devient le socle de l’entreprise et fournit une visibilité incroyablement riche sur le client, ce qui permet de définir une orientation
stratégique pour l’avenir.

D’autres entreprises, comme les fournisseurs de matériels agricoles ou fabricants de réacteurs d’avions, créent également des plateformes qui surveillent leur utilisation et encouragent la participation. Au fur et à mesure que ces plateformes deviennent plus intelligentes et que de nouvelles fonctionnalités sont ajoutées, la participation devient plus facile, créant ainsi un cercle vertueux. En échange de leur créativité et de leur expertise, les clients s’attendent à recevoir de meilleurs produits et services, bien sûr, mais apprécient aussi le statut, la reconnaissance, le sentiment d’appartenance et le sens issus de leur contribution à quelque chose qui leur tient à cœur.

Les clients s’attendent de plus en plus à contribuer à leur expérience des quatre façons suivantes :

En tant qu’utilisateurs

Les entreprises les plus performantes intègrent désormais les données client à l’expérience client, ce qui permet aux clients d’en tirer directement parti. Avant, par exemple, les montres connectées constituaient à elles seules l’expérience. Aujourd’hui, ce sont des dispositifs d’entrée qui alimentent les plateformes de données afin que les clients puissent profiter d’expériences beaucoup plus riches qu’ils ne pourraient le faire avec le dispositif seul (par exemple, records personnels, concours collectifs, rencontres et partage d’itinéraires).

En tant que créateurs

Les entreprises mettent des plateformes numériques à disposition du client pour libérer son imagination. Plutôt que de laisser les clients attendre la prochaine version de leur jeu vidéo, par exemple, les éditeurs créent des plateformes ouvertes sur lesquelles les joueurs peuvent créer de nouveaux niveaux et modules à destination de toute la communauté. D’autres permettent aux clients de suggérer de nouveaux concepts de produits.

En tant que producteurs

Les clients contribuent activement à la fabrication de produits. Par exemple, si les systèmes d’énergie renouvelable permettent aux clients qui produisent de l’électricité excédentaire de la vendre au réseau, les fournisseurs de repas en ligne livrent quant à eux aux clients des ingrédients et instructions pour qu’ils préparent eux-mêmes leurs repas à la maison (quoi de plus important qu’un repas fait maison et pris en famille ?).

En tant que soutiens

Les clients privilégient de plus en plus les entreprises qui leur permettent d’être actifs, de participer visiblement aux trois 3 R (réduction, réutilisation et recyclage) et à des programmes de recommerce (ou commerce inversé) (9). Les produits pouvant être facilement reconvertis, revendus, démontés et recyclés donnent satisfaction aux personnes préoccupées par le changement climatique, d’autant plus que les trois R sont en train de devenir un enjeu moral pour un nombre croissant de clients (voir « Les valeurs définissent la valeur »).

Quelles sont les étapes suivantes pour votre entreprise ?

Créez de la valeur à partir de la participation passive

Généralement, les clients acceptent de fournir leurs données en échange de valeur, surtout s’ils n’ont rien à faire. Par exemple, après avoir obtenu l’autorisation des clients d’accéder à leurs données bancaires et de carte de crédit, les sociétés financières utilisent des algorithmes de Machine Learning, des outils d’analyse et d’immenses référentiels de données pour créer des rapports d’investissement pertinents, sans que les clients n’aient à bouger le petit doigt.

De la livraison de produits finis à la mise à disposition de plateformes ouvertes

Appréhendez les clients comme de véritables partenaires, capables de participer à n’importe quelle étape de la chaîne de valeur. Donnez-leur les moyens d’agir avec une partie du produit, comme des jeux vidéo en ligne ouverts ou des services de repas qui permettent aux clients de préparer eux-mêmes leur repas. Engagez-vous dans un concept de copropriété à long terme en collaborant avec vos clients et d’autres entreprises, et en prenant soin de vos clients.

Expliquez la contrepartie

Expliquez clairement au client la valeur qu’il reçoit en échange de ses contributions à la chaîne valeur. L’expression créative, les liens communautaires, la reconnaissance et les expériences personnalisées, en plus de la valeur du produit lui-même, sont des exemples de ce que les clients pourraient obtenir.

Publié en anglais sur insights.sap.com

Références

(9) Alissa Marchat, “Consumers Prefer Reverse Vending Machines for Bottle Recycling, Survey Finds,” The Shelby Report, April 27, 2018, http://www.theshelbyreport.com/2018/04/27/consumer-recycling- preference-survey/. Brandon Gaille, “27 Recommerce Industry Statistics and Trends,” Brandon Gaille, January 22, 2018, https://brandongaille.com/27-recommerce-industry-statistics-and-trends/.

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9 Ways To Boost Your Domain Authority

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Domain Authority (DA) is a ranking metric that predicts how well a site will rank online. It goes by a scale of 1 to 100 — the closer you are to 100, the better your odds of ranking in search engine result pages (SERPs), thus giving you more clicks.

To see how your site currently ranks, visit Moz’s free Link Explorer to test your DA. Just type your website URL in the search bar and click “Analyze”. Just remember: don’t kick yourself if your DA is smaller than 30 to 50. If you follow these 9 tips today, you’ll most definitely see your DA score improve.

1. Domain Name Age

You know that old saying, right? Wisdom comes with age. Well, guess what? The same is true for your domain name. If your domain name doesn’t have an ‘old’ age, then it’ll rank lower, and users online might not see your site as legitimate.

But with an older domain name, not only will users see your site as more legitimate, but it’ll also have a much higher DA score than younger domain names. In other words, every time you change your domain, you might be doing more harm than good to it, since you’re actually knocking down the credibility you’ve built up over the years by starting from scratch.

Therefore, pick an easy-to-remember domain name that’s not only relevant to your niche, but it’s also something that you’re willing to keep for a very long time.

2. On-Page Optimization

Then, it’s time to optimize all the following on your pages:

  • Code;
  • Content;
  • Site structure;
  • Metatags;
  • Other on-page elements (H1, Title tags, Image alt tag, Site architecture, etc.).

Improving your DA with optimization can make your site be more search-engine-friendly.

3. Create Great Content

Want to attract high-quality links from multiple domains in your niche? Good news! More attraction to your site comes from creating high-quality content that appeals to your target audience. Otherwise, poor-quality content will only scare people away.

So, in providing the best content possible, that will definitely help you improve your DA score (and even give you many additional SEO benefits).

4. Internal Link Improvement

Why worry about earning external links when your internal links need the most attention? Yes, focusing too much on external links can make you lose sight of linking internally.

So, why internal links? These links help nudge visitors to what they’re trying to look for on your website. In that way, visitors are getting the best user experience, while you reap the rewards of having an increased DA score.

5. Link Profile Clean-Up

Having a clean link profile is essential, since it helps you obtain and maintain a great DA score. So, to clean up your link profile, you must remove the bad links from it.

In this process, you can use tools like:

These tools help you figure out any inappropriate or unwanted links.

After the link audit is complete, contact the website owners to have them either delete the link or add the “nofollow tag” (devalues the link). If this doesn’t work, use the Google Disavow tool to remove said links from your profile.

6. Know Your Niche

When running a site, it’s important for you to be the expert in what you have to offer online – and your DA is no exception to this. Becoming an authoritative figure in your niche allows you to gain the confidence of readers, while providing expert advice to the community.

If you have amazing content (i.e. guest blogs on industry-related forums) and clever ways to engage your target audience, then people will see you as an authority to your niche. This not only enhances your brand, but also increases your DA score.

7. Be Mobile-Friendly

Nowadays, people are on their phones, tablets, etc. Whatever device that they can use on the go, they’ll use. In other words, mobile isn’t just the way of the future – it’s happening right now, outpacing laptops since 2014. So, if your website isn’t mobile-friendly yet, then now is the time to fix that!

If your website hasn’t been optimized for mobile use yet, not only will it hurt your search rankings (since Google favors mobile-friendly sites), but you’ll also lose out on users visiting your site to begin with.

So, go to Google’s Mobile-Friendly Test, and then run a test for your domain. Afterwards, Google will give you a detailed report of how mobile-friendly your site is, and what you can do to improve it.

8. Improve Page Speed

Let’s face it: No one likes to wait for a webpage to load; they want quick results. So, if your site isn’t loading fast enough, then users will get frustrated and most likely go to another site. So, why not improve your page speed?

First, find the cause of your website running slower than it should. You can do this by running your website through Google’s PageSpeed Insights; it’ll analyze the speed of your site. And then, it will identify some effective ways for you to make your site faster and consequently improve your DA score.

9. Utilize Social Media

Finally, it’s important to increase your social signals, when it comes to gaining more authority with your domain. While search engines like Google won’t insist that sites make social signals a priority to increase their rankings, site runners must still take advantage of social media to do the following:

  • Promote their sites;
  • Promote their products and services;
  • Tell people about any events and contests.

As a result, sites are more likely to get likes, shares, and tweets through social media, versus going solo in search engines.

Conclusion

Domain authority is extremely important for your site. First, DA allows you to analyze how well your website does in the search space. Plus, it allows you to compare the performance of your website with that of your rival sites, thus showing you where you stand in search engine results.

So, why not get your site thriving today by improving and maintaining your DA score today? Your site will thank you for it!

 

Featured image via Unsplash.

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Popular Design News of the Week: October 26, 2020 – November 1, 2020

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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Minimal CSS Frameworks

 

Responsive Grid Design: Ultimate Guide

 

The New Facebook Design Sucks

 

The No-Code Generation is Arriving

 

15+ Text Typing Effect CSS Animation Examples

 

AppSheet by Google Workspace – No-code App Building Platform

 

Ecommerce Development Trends: The 2021 Edition

 

How Videos Can Boost your Website Ranking Results

 

5 Small Business Website Essentials You Need for your Site

 

The Psychology of User Decisions

 

Overflow for Windows – User Flow Diagramming Tool for Designers

 

How to Create an AI that Chats like You on WhatsApp

 

‘50 Shades of Blue’

 

Here’s Why Developers are in Love with Functional Programming

 

Apple Building Search Engine to Take on Google, Report Claims

 

A Faster Way to View Search Results with Less Clicking

 

Dark Mode in UI Design for Mobile Apps: Beauty Born in the Darkness

 

EncryptLab – A Collection of Free and Comprehensive Encryption Tools

 

Part of your World: Why We’re Proud to Build a Truly Native Mac App

 

Why I will not Call Myself a Junior Designer - and Neither Should You

 

10 Usability Mistakes Most Designers Make on Checkboxes

 

People Problems

 

Practical Guide to Color Theory for UI Designers

 

Following the 2020 U.S. Election with Google

 

React Vs Svelte – A Comprehensive Comparison Between Javascript Libraries

 

Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

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Source de l’article sur Webdesignerdepot

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