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Les testeurs qualité sont indispensables pour assurer la qualité et la fiabilité des logiciels développés. Ils jouent un rôle crucial dans l’équipe de développement.
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Les testeurs qualité sont indispensables pour assurer la qualité et la fiabilité des logiciels développés. Ils jouent un rôle crucial dans l’équipe de développement.
Paris, le 21 septembre 2023 – SAP, leader mondial des logiciels professionnels d’entreprise, lance ce jour son nouveau programme d’accélération de startups autour de SAP.iO, son accélérateur interne. Un programme qui vise à soutenir l’engagement des consommateurs grâce à une meilleure expérience et une satisfaction client. 15 startups seront ainsi accompagnées.
De nouvelles tendances dans l’expérience client qui incitent à l’innovation.
Dans un environnement numérique en constante évolution, SAP poursuit sa quête vers plus d’innovation pour répondre aux besoins de ses clients. Aujourd’hui, les exigences des clients finaux ne cessent de croître, notamment en raison d’une volonté accrue de l’accès instantané à l’information. Cette tendance incite les entreprises à réexaminer régulièrement leur approche, en intégrant à leurs solutions, des avancées technologiques telle que l’intelligence artificielle.
Un programme complet d’incubation de startups innovantes dans l’expérience client.
C’est la raison pour laquelle SAP lance son programme SAP.iO, axé sur l’amélioration de l’expérience du consommateur en fournissant les solutions les mieux adaptées à cette tendance. Ce programme initié par SAP, piloté par l’incubateur SAP.iO, est essentiellement orienté B2C (Business-to-Consumer), l’objectif étant de fournir tous les outils et solutions nécessaires aux clients finaux pour améliorer significativement leur expérience, avec un accent particulier sur l’amélioration de leur expérience d’achat. Ce programme couvre l’intégralité de la chaîne d’approvisionnement, depuis la sélection du bon produit jusqu’à sa livraison, dans les délais impartis. Cette nouvelle initiative démontre l’engagement continu de SAP à demeurer à la pointe de l’innovation pour ses partenaires, et à créer une valeur ajoutée dans le domaine de la gestion de la relation client.
Le programme de SAP.iO accompagne 15 startups à partir du 21 septembre.
Le programme sera officiellement lancé le 21 septembre à la Tour SAP (Inscription ci-contre) en compagnie des 15 startups sélectionnées pour y participer. Ces startups ont été choisies en fonction de plusieurs critères, notamment leur taille et leur expérience relative, la viabilité technique de leurs solutions, leur unicité par rapport aux technologies existantes chez SAP, et leur valeur commerciale. Ces startups sont toutes spécialisées dans l’expérience d’achat et seront intégrées au programme SAP (voir listing ci-dessous).
« SAP.iO est fier d’accompagner 15 startups talentueuses qui incarnent notre vision d’un avenir où l’engagement des consommateurs est au cœur de chaque entreprise. Ce tout nouveau programme d’accélération illustre notre engagement à améliorer la satisfaction des clients finaux et donc de nos clients. » Odilia von Zitzewitz, Head of SAP.iO Foundry Paris
Les startups sélectionnées pour participer au programme
Anaphora
Anaphora conçoit et crée des plateformes permettant aux marques internationales d’améliorer et de contrôler leurs expériences de marque dans tous les points de contact numériques.
Booxi
Booxi est un logiciel de prise de rendez-vous qui améliore la satisfaction client, augmente les conversions et les ventes en facilitant la création de parcours clients fluides du site web au magasin.
ChatLabs
Avec ChatLabs les marques peuvent générer une expérience unique pour chaque client, en combinant le contenu, les produits et les appels à l’action dans des parcours hyper-personnalisés. Chaque parcours est entièrement automatisé et alimenté par l’IA.
Digitoo
Digitoo est une solution de comptabilité alimentée par l’IA conçue pour résoudre les problèmes du secteur (manque de personnel, les coûts élevés, la complexité du traitement des documents papie…)
Find & Order
Find & Order travaille depuis 3 ans avec les leaders de la logistique et de la distribution pour challenger leurs opérations et leurs systèmes d’information.
Frontnow
Frontnow redéfinit le commerce électronique grâce à l’IA, en fournissant aux entreprises de puissants outils d’avant-vente pour maximiser les indicateurs clés de performance et offrir une expérience d’achat semblable à celle d’un magasin.
Logicbroker
Logicbroker est la première plateforme de commerce électronique de gestion de l’expérience de la chaîne d’approvisionnement (SCXM). Leur suite intégrée relie tous les participants de la chaîne d’approvisionnement d’une organisation, quel que soit le type de modèle commercial.
Measmerize
Measmerize propose une solution de recommandation de taille pour la mode, qui établit un équilibre entre le taux d’adoption et la précision.
Notify
Notify est le 1er SaaS d’orchestration CRM qui place l’intelligence artificielle au cœur du dialogue entre les marques et leurs clients. Leur IA nourrit un CRM innovant qui réduit la pression marketing, individualise et légitime la relation, et optimise l’empreinte carbone du CRM. Notify est la réponse aux enjeux du Capital Client et aux indicateurs de transformation du CRM.
Particular Audience
Les solutions de Particular Audience comprennent des offres groupées et automatisées sur la politique d’alignement des prix, les produits sponsorisés, la recherche vectorielle basée sur les transformateurs, la recherche visuelle, les recommandations, les informations sur les prix et la tarification dynamique.
Potions
Potions développe et distribue la première plateforme de personnalisation de parcours sans cookie, grâce à laquelle ils déploient des expériences uniques pour les visiteurs des sites web des clients.
Q°emotion
Q°emotion est une solution sémantique et émotionnelle qui analyse automatiquement les avis clients, ceci afin de détecter et d’éliminer tous les irritants du parcours client.
Uncrowd
Uncrowd est une plateforme d’analyse de l’expérience qui explique aux entreprises comment être le premier choix pour toute mission client. La combinaison unique d’observation de l’expérience client, de mesures quantitatives et de résultats comparatifs permet de construire des cartes de parcours client qui aident les entreprises à séduire de nouveaux prospects.
Unea
Unea est une plateforme tout-en-un qui révolutionne la gestion des dépenses médiatiques et commerciales des détaillants. Elle permet aux détaillants et aux marques de collaborer de manière transparente, en présentant des produits et en réservant des emplacements en temps réel.
YDISTRI
YDISTRI est une startup SaaS B2B spécialisée dans la gestion des stocks d’invendus du commerce de détail. En redistribuant intelligemment les stocks invendables, ils augmentent l’efficacité et la rentabilité, tout en renforçant la fidélité des clients, la durabilité et la résistance aux perturbations de la chaîne d’approvisionnement.
A propos de SAP :
La stratégie de SAP est d’aider chaque organisation à fonctionner en « entreprise intelligente » et durable. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 87 % du commerce mondial total est généré par nos clients. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analyse avancée aident nos clients à transformer leurs activités en « entreprises intelligentes ». SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration pour qu’ils puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications et de services end-to-end permet aux clients privés et publics de 26 secteurs d’activité dans le monde entier, de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Grâce à un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.
Contact presse :
Sylvie Lechevin : sylvie.lechevin@sap.com / sap@the-arcane.com
The post SAP lance un nouveau programme d’incubation de startups spécialisées dans l’amélioration de l’expérience client par le biais de son incubateur SAP.iO. appeared first on SAP France News.
SAP France s’engage avec la start-up Evolukid, les territoires de Lens-Liévin et Aix-Marseille pour le lancement du programme KESK’IA, programme d’excellence dédié aux étudiants en filières informatiques et digitales.
Paris, le 3 avril 2023 – SAP, leader mondial des logiciels innovants de gestion d’entreprises, renforce sa présence dans les territoires au service de l’égalité des chances avec le lancement du programme KESK’IA, en partenariat avec Evolukid, plateforme éducative pour développer les compétences du futur. Sur tout le territoire hexagonal, SAP France s’associe aux côtés de ses partenaires tels que L’Oréal, Société Générale, TATA Consultancy Services et UPS.
Favoriser l’égalité des chances dans le numérique avec KESK’IA.
Entre février et juin 2023, près de 100 étudiants seront accompagnés pour réaliser des prototypes d’Intelligence Artificielle au service de leur territoire. Sélectionnés parmi plus de 450 candidatures, ils seront chargés de développer des projets concrets à impacts positifs dans sept territoires via le programme KESK’IA. Ce programme d’excellence destiné aux étudiants en filière Informatique ou digitale vise à perfectionner leurs compétences et à préparer les talents de demain dans le domaine de l’Intelligence Artificielle.
Pendant toute la durée du programme, des mentors de SAP France accompagneront ces futurs talents pour la mise en œuvre d’une vingtaine de prototypes autour de quatre thématiques :
« SAP France est très fier de participer au programme KESK’IA, en partenariat avec Evolukid. Depuis toujours, SAP est déterminé à aller chercher les talents sur tout le territoire : en milieu urbain, rural ou en QPV. Ce programme renforce nos engagements en faveur de l’accessibilité de notre filière. C’est également une formidable occasion de montrer aux collectivités les atouts de l’IA et de les équiper face aux défis technologiques actuels. » déclare Olivier Nollent, Président – Directeur Général de SAP France.
« Pouvoir faire émerger de l’innovation et de la valeur ajoutée des quartiers populaires est ce que l’on recherche. Il faut redonner de la confiance à ces jeunes qui n’ont pas les relations pour rentrer facilement sur le marché : c’est ce que permet KESK’IA. Pouvoir s’appuyer sur de grandes entreprises de la tech telles que SAP est important et stimulant. C’est une vraie chance pour les étudiants du programme, mais aussi pour ces entreprises qui peuvent s’investir dans un projet à impact et faire grandir de nouveaux talents. » a ajouté Morad Attik, CEO d’Evolukid et Directeur du programme KESK’IA.
SAP France, un leader mondial engagé pour l’insertion professionnelle dans les territoires.
En tant que partenaire du programme KESK’IA, SAP France apporte sa contribution aux côtés de la Communauté d’Agglomération de Lens-Liévin (CALL) et la Métropole d’Aix-Marseille et accompagne 20 étudiants répartis dans ces deux territoires. En renforçant sa présence dans les territoires en dehors de ses sites d’implantation français, SAP en France souhaite être le moteur de l’intégration, de l’égalité des chances et de l’insertion professionnelle dans le domaine de l’IA.
Dans le Nord-Pas-de-Calais et dans les Bouches-du-Rhône, SAP vise à résoudre le déficit de compétences, de vocations des jeunes dans le numérique et s’emploie à faire grandir les talents de ces deux territoires en apportant des connaissances et un nouveau réseau professionnel.
« Rêver, s’obstiner et réussir… il y a de la magie à voir grand ! Et cette citation d’Erick Orsenna et Marie Eloy qui caractérise la team et les jeunes de Lens. Car avoir ce type de programme chez nous et les grands groupes comme SAP et l’Oréal à nos côtés c’est inespéré ! Alors oui, ils rêvent mais ils sont obstinés à réussir ce projet. » ajoute Saliha SADOUKI, Responsable Pôle Communication & Numérique, Maison de l’Emploi du bassin Lens, Liévin, Hénin, Carvin.
Après quatre mois de développement, les étudiants présenteront devant un jury d’experts et d’élus leurs prototypes. Les sept prototypes finalistes qui représenteront les sept territoires du programme KESK’IA seront présentés par les étudiants en juin. Les trois meilleurs projets seront récompensés lors d’une cérémonie nationale à Paris rassemblant sponsors, entreprises partenaires, collectivités et experts de l’intelligence artificielle.
***
À propos de SAP en France
La stratégie de SAP est d’aider chaque organisation à fonctionner en « entreprise intelligente » et durable. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 87 % du commerce mondial total est généré par nos clients. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analyse avancée aident nos clients à transformer leurs activités en « entreprises intelligentes ». SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration pour qu’ils puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications et de services end-to-end permet aux clients privés et publics de 25 secteurs d’activité dans le monde entier, de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Grâce à un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.
Pour plus d’informations, visitez le site www.sap.com.
A propos d’Evolukid
Evolukid, startup EdTech, accompagne depuis 2016 les collectivités territoriales et les entreprises dans la mise en œuvre de projets innovants liés aux nouvelles technologies. Notre expertise – incluant l’ingénierie pédagogique, le matériel, les intervenants formés, les déplacements et la logistique globale – nous permet d’intervenir partout en France et à l’étranger. Depuis 2019, nous avons lancé la plateforme éducative en ligne Evolukid : notre solution en ligne proposant des parcours éducatifs et des classes virtuelles pour répondre aux besoins des familles. Evolukid devient une véritable école numérique pour tous types de projets.
En partenariat avec la Banque des Territoires, Evolukid lance en février 2023 le programme KESK’IA pour former les étudiants et les talents des quartiers populaires à l’intelligence artificielle. Des villes associées telles que Lens, Meaux, Nantes, Marseille, et des acteurs majeurs de l’économie tels que Sales Force, Google, et d’autres leaders mondiaux qui rejoignent actuellement l’initiative seront parties prenantes du programme KESK’IA.
Ces jeunes étudiants, sélectionnés à l’issue du processus pédagogique, répondront à des problématiques locales d’écologie, de gestion des déchets et de citoyenneté par l’intelligence artificielle en livrant des prototypes fonctionnels (généralisables à d’autres territoires). Enfin, à l’issue de cette initiative, lors de la grande soirée de clôture avec l’ensemble des sponsors et partenaires, les candidats présenteront leurs prototypes et se verront décerner le prix de la meilleure innovation par un grand jury. Cela permettra aux entreprises non seulement de recruter les meilleurs, mais aussi de rappeler que les quartiers prioritaires sont le creuset de l’ambition de la France de se hisser parmi les premières nations en matière d’innovation et de nouvelles technologies.
Contact presse :
SAP France
Sylvie Léchevin |
Evolukid
Amadou Dabitao ou Lralia Sall contact@bnagency.co / lralia@bnagency.co +33 6 95 10 50 99 |
The post Insertion professionnelle et égalité des chances : SAP France s’associe avec Evolukid et les territoires de Lens-Liévin et Aix-Marseille pour lancer un programme d’excellence autour de l’intelligence artificielle. appeared first on SAP France News.
Dans un marché très concurrencé et post Covid, la gestion et la distribution de matériel médical est en pleine transformation. Les ambitions de Quipment, premier fournisseur d’équipements médicaux pour les laboratoires du monde entier, s’incarnent sur plusieurs aspects dont celui de faire évoluer ses processus métiers ainsi que ses outils.
Paris, le 15 décembre 2022. SAP, leader du marché des logiciels d’application d’entreprise, accompagne Quipment, acteur mondial de la fourniture de matériel médical pour les essais cliniques, dans le choix de leur nouvel ERP.
Avec des processus et des normes internationales de plus en plus complexes et exigeantes, mais aussi face à des volumes industriels, Quipment pourra désormais s’appuyer sur RISE S/4HANA Public Cloud pour automatiser tous ses processus métiers, de la Finance à la comptabilité, en passant par la gestion des stocks, la maintenance et la configuration de ces matériels, et ce dans plusieurs pays.
L’adoption de la solution permettra une digitalisation du Système d’Information pour anticiper les changements de business model – Quipment souhaitant aller toujours plus loin dans l’économie circulaire. Elle permettra également d’assurer un accompagnement adapté à la croissance de Quipment. La startup pourra enfin bénéficier de la simplicité d’usage grâce aux processus standardisés du dispositif SAP.
Ce partenariat a été rendu possible par la capacité des équipes Grow by SAP – un programme d’accélération pour les entreprises à forte croissance – à répondre à l’ensemble des besoins de Quipment, de leur proposer un accompagnement sur-mesure pour assurer aux équipes une adoption optimale et leur permettre de répondre à la demande croissante du marché. La proposition de valeur de Grow by SAP permet d’accélérer l’activité de Quipment de la manière la plus durable et efficace qui soit grâce à une solution SaaS et à un ensemble de mesures couvrant notamment le Marketing, la Finance, le Growth hacking, etc.
Aussi, l’association de SAP et WYNSYS, l’un des partenaires les plus performants de SAP, permet à la startup de restructurer ses processus et de profiter pleinement des avantages de la solution dans le Cloud.
Pierre Malingrey, Président et cofondateur de Quipment précise : « La robustesse de la solution Rise S/4HANA nous a convaincu pour venir répondre à nos objectifs d’automatisation. Cela va permettre à Quipment de réaliser les gains d’efficacité significatifs et nous permettre de maintenir notre avance sur ce marché en phase d’industrialisation. Au-delà de cette efficience, la solution RISE S/4HANA va doter Quipment de gains capacitaires très importants pour absorber les volumes croissants de notre marché.
Lahcen Binoumar, Head of Middle Market chez SAP France déclare : « Collaborer avec une startup comme Quipment est une opportunité exceptionnelle pour SAP de démontrer les capacités et la flexibilité de ses solutions. Le secteur de l’approvisionnement des produits médicaux et de laboratoire répond à une exigence intrinsèque à Quipment que SAP et WYNSYS ont à cœur de soutenir. Notre solution permettra ainsi à Quipment de conforter sa position de leader sur son marché et de continuer à se développer à l’international, tout en modernisant ses processus. »
A propos de Quipment
Quipment est une entreprise française qui fournit et déploie du matériel médical dans le monde entier pour permettre à l’industrie pharmaceutique de valider des nouvelles thérapies en développement. Le matériel, déployé dans plus de 40 000 hôpitaux et plus de 110 pays, permet de suivre l’évolution de la santé de cohortes de patients sous traitement, et ainsi de valider et quantifier les bénéfices thérapeutiques des nouveaux traitements en cours de développement. Quipment permet de déployer des études cliniques de manière plus rapide, plus fiable, plus flexible et moins coûteuse, permettant ainsi à la recherche d’apporter plus rapidement et à moindre coût des nouveaux traitements aux patients. Avec 150 salariés et des centres logistiques aux Etats Unis, en Europe et au Japon, Quipment est le leader mondial de ce marché. Quipment est particulièrement sensible aux enjeux de responsabilité d’entreprise et agit avec une conscience très forte de ses impacts dans ses choix et sa gouvernance.
Pour plus d’informations, visitez : https://www.quipment.fr/
The post SAP accompagne Quipment grâce à RISE S/4HANA Public Cloud appeared first on SAP France News.
Designers have a wide range of lucrative career options.
This resource puts together some of the best small business ideas to help chart your career path.
It covers the market size, earning potential, estimated startup cost, the target audience, and the value they bring to the table. You’ll also learn how to launch the business, the required training and licenses, and a few companies already killing it in the space for your inspiration.
So, let’s begin.
Table of Contents
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How to Choose the Best Business Ideas as a Designer
The demand for digital designers will grow by 23% until 2031—faster than America’s 5% average occupation growth rate. And the market for online courses will grow at the same speed to reach $198 billion in sales by 2030.
Also, 87% of managers said hiring more UX designers is their organization’s top priority.
Create and sell online courses based on your transferable design skills. Let’s explore five options:
Students pay about $85 to $600 for motion design courses.
And students can recuperate their investment quickly since motion designers earn between $58 to $300 per hour.
Jaguar C-X16 Design. Creative Commons.
Product design courses are between $85 to over $4,000.
Product designer roles pay about $115,000 annually. And finding employment is easy, as over 70% of hiring managers have increased their designer hires.
Art Director and Graphic Designer Peter Cocking, on utilizing white spaces. Creative Commons.
Top-earning graphics designers earn about $43 an hour or $90,000 a year. So, you can sell this online course for $85 to $15,000 per student.
UI/UX online course creators usually take $85 to $2,500 per student. And students who become top earners take home up to $174,000 a year or $84 an hour.
Fashion designer courses cost $40 to $4,000.
However, top designers earn over $90,000 a year. So your students can get outsized value from their investment.
Launch your online design course in seven steps:
Most people get stuck in the ideas phase. Instead, find a simple course idea based on your skills and launch it.
Course marketplaces have unique education requirements. So check the publisher requirements of the platform you want to launch the course.
However, most marketplaces do not require special certifications to launch a design course.
Adobe After Effects: Complete Course from Novice to Expert by Louay Zambarakji.
Courses from Motion Design School.
Graphic design for brick-and-mortar outlets can be a quick way to start your small business for designers. These businesses use graphic design services to create marketing collateral, like flyers, presentations, and brochures, to send brand messages to their audience.
The increasing demand for designers drives consistent global graphic design market growth, currently valued at around $43.4 billion.
You can provide graphic design services to countless small businesses, and some of them include:
Image credit: Fiverr
You can create packaging designs and logos for those planning to own ice cream shops. The top Fiverr designers charge around $25 per project, while some value their services up to $260 per project.
Image credit: Fiverr
Most landscaping businesses need graphic designers to help with custom 3d Landscape concept design and illustrations for their client’s properties—some designers on Fiverr charge around $180 per project and up to $480 for premium service.
Image credit: Fiverr
Catering business logos on Fiverr costs $5 to $100 per project. However, some top designers charge up to $450 for premium services.
Image credit: Fiverr
Professional food truck and trailer wrap designers on Fiverr charge $25 to over $100 per project. You transform the designs into formats such as AI, JPG, and PDF to provide multiple use options for the business.
About 70% of U.S. households own a pet. That’s approximately 91 million households, nearly ten million more than the population of Germany, the EU’s largest population, making a pet business lucrative.
You can design logos and marketing materials for pet-sitting and dog-walking businesses. The standard rate on Fiverr is between $5 and $100.
Start your graphic design small business in six steps:
Starting this new business doesn’t need special certifications and licenses. However, pursuing certifications like Adobe Certified Associate and other courses on Udemy and Coursera can advance your credibility.
Some of the small businesses making waves in this space are:
Graphic design and animation coaching is one of the best small business ideas to start as a designer. Consider this career path if you’re curious about designs and motion graphics and are passionate about teaching.
Employment for professionals in this field will grow by 5% from 2021 to 2031, as fast as the average for all occupations.
Let’s explore some of the coaching services you can provide:
Image credit: Iveta Karpathyova Studio
One-on-one graphics and animation coaching via Zoom is in high demand. You can sell your training and coaching service on your website or online marketplaces. Some personal trainers charge about $650 for a three-month-long session.
Most non-marketplace users often charge more. For instance, Iveta Karpathyova, a graphic design personal trainer, takes about $2,000 for eight hours of private one-on-one instruction.
You can use RFPs to find companies who want to train their in-house design teams in 2D or 3D animations. Also, you can target companies that use graphics to boost user engagement, like UX professionals.
Austin Saylor is an example in this space. He earns up to $10,000 from his training program for graphic design teams.
Image credit: Udemy
You can create online courses and sell them on marketplaces like Udemy, Coursera, and Alison if you don’t have the resources for one-on-one coaching. For instance, some animation courses on Udemy cost between $20 to $139 for old students or between $14 and $24.99 for new users.
Start your graphic design and animation coaching small business idea in seven steps:
Once you possess transferable design and animation skills, you don’t need special training, certification, or licenses to operate a graphic coaching business. However, getting certification training will advance your qualification and give you the confidence to train people.
Some options include:
Some businesses offering graphic design and animation coaching services are:
A WordPress theme and website template development business is one of the most lucrative small business ideas for designers.
The WordPress platform controls nearly 65% of the CMS market share and powers 43% of all websites. That’s a staggering 82 million, meaning there are about three times more WordPress websites than the number of web developers worldwide.
Shopify comes a distant second, powering only 3.5% of all websites. However, WordPress has over 11,000 themes. As a theme developer, you can tap into this lucrative market.
Some of the most successful business ideas or markets to explore in this field are:
Image Credit: Themeforest
Bestselling themes on Themeforest cost $39 to $69, while the most expensive options go for $6,000 to $12,000. Also, Fiverr developers charge up to $1,000 for custom WordPress theme development.
Best-selling site templates on Themeforest cost between $12 to $49. The high-priced ones go from $200 to $1,000. The price range for popular themes on Creative Market is the same as on Themeforest. However, the most expensive options range from $520 to $5,000.
Landing page creation is a lucrative business because of its high demand for lead generation. The best-selling landing page templates on Themeforest cost $12 to $39, while the expensive ones go for $59 to $118, making them affordable.
Launch this new business idea with these simple steps:
You don’t need special training, certification, or licenses to build a successful career as a theme developer. In addition, some theme builders don’t require coding knowledge.
Some theme developers on Fiverr and Themeforest are:
Email template development is another good business idea to explore.
There are over four billion daily email users, sending and receiving more than 306 billion emails daily, making it an effective channel to reach and engage customers. Also, data shows that 37% of brands are increasing their email budget.
As an email and newsletter templates creator, you can design beautiful templates for small and medium-sized businesses that can’t afford an in-house design team, digital marketing services, and marketplaces.
You can offer your service on several marketplaces and your website. However, these options provide the most straightforward way to make it big in this field.
Themeforest’s top-rated email templates cost about $8 to $116. Most of these templates have between 100 and 1,500 sales, indicating high demand for Themeforest email templates. The most expensive option currently costs $117 for the regular license and has sold over 100 copies.
Demand for Fiverr email template creators is also pretty high. The best-selling professionals take between $10 to $25 per project. However, hand-coded responsive HTML options go as high as $80.
Creative Market has over 1,500 email templates. The popular designs go for $10 to $39, while the most expensive templates cost between $50 and $150. Most designs are for MailChimp, Campaign Monitor, and Constant Contact platforms.
Launch your email and newsletter design business in these few steps:
You don’t need special training or licenses to create email and newsletter templates. Instead, strong customer relationships and positive reviews are what you need to thrive in this field.
You can build a profitable business in this field. Let’s see a few of the successful ones for your inspiration.
Typography is one of the financially rewarding home business ideas for designers.
Custom fonts allow businesses to create unique brand identities to stand out from the crowd. As a result, this space holds limitless opportunities for typographers.
For instance, IBM paid over $1 million annually to use Monotype’s warhorse font Helvetica before developing its IBM Plex typeface.
Other companies like Netflix, Airbnb, and SAP also invested in custom fonts and typefaces to reinforce brand messages and save on licensing fees. So you might want to explore this small business idea. You can also structure it as a consulting business.
The best target audience for this small business idea is brands that want to create a unique identity to differentiate from the competition. Some of the places to sell your service are:
Envato has an extensive library of over 30,000 stunning fonts and types.
Many small business owners and online businesses use the marketplace to find unique fonts. Envato users with an active subscription can download the fonts for any project and marketing campaign.
The individual plan costs $16.5 monthly, while the team plan is available at $10.75 per member. The enterprise plan requires a custom quote.
Fiverr is a great place to start a typography business as a beginner. Small business owners and online businesses use it to hire affordable typographers. The platform currently hosts over 2,000 custom font services.
Typographers on the platform charge between $10 to $30 for custom fonts. The top earners take home over $60 for premium services.
Experienced typographers can explore this option.
Creating bespoke typefaces for corporate clients may cost up to $300,000. First, however, you’ll need to demonstrate your value by building a strong portfolio and understanding how to craft a pitch, an offer, and a closing.
Typographers are in high demand. Start your typography business in five types:
Typography is one of the most lucrative home business ideas for designers today. You can start this small business without special certifications and licenses.
However, taking typography courses on Udemy and other learning platforms can help you master your art and design better fonts.
Some of the businesses in this field are:
Marketing collateral is media and graphics materials organizations use to support their sales efforts and advance their brand messages.
It includes anything from brochures, business cards, and posters. These materials give prospects the information they need to make informed purchasing decisions.
Creating them as graphic templates lets people customize and use them as they wish, enabling a much larger potential audience size. For example, as a marketing collateral designer, you could also run a consulting business as part of your larger offering.
The target audiences for this small business idea are social media managers, cleaning services, brick-and-mortar stores, and dog-walking businesses.
Also, targeting profitable niches like small business owners, personal training businesses, and property managers can lower your customer acquisition and overhead costs.
Let’s examine some graphic templates and marketing collateral you can design for clients.
Image credit: Envato Elements
Brochures are some of the most widely used marketing collateral.
Creating them as customizable graphic templates and selling them on marketplaces like Envato and Creative Market allows you to attract many users.
You can also offer custom brochure design services on Fiverr. Designers on the platform take between $10 t0 $150 per project.
Image credit: Envato Elements
Custom business card designers on Fiverr charge between $10 to $640 per project. Some premium services go for as high as $1,300. You can also sell on Envato to earn money from users’ subscription fees.
Image credit: Fiverr
Flyers are another in-demand marketing collateral. Nearly 50% of surveyed companies said that door drop campaigns are essential to their marketing strategy.
Offering custom flyer design services to these businesses can help you make it big as a designer. Pro-verified designers on Fiverr make between $100 to $495 per project.
Their premium packages cost as much as $1,295.
Launch this small business idea with these six steps:
You need special training or a license to start this business at home. However, an impressive portfolio will help you land high-paying clients more quickly.
Some of the businesses in this field are:
Creating an entire presentation deck from scratch can be challenging for non-designers.
As a result, 79% of presenters use pre-built templates to find inspiration, streamline their workflow and create stunning presentations in a few minutes. So this is an excellent business idea for designers.
You can explore opportunities in this field to shore up your income and build a flourishing career.
Businesses in high demand for presentations, like landscaping businesses, property managers, startups, and consultancy businesses, are your targets. Also, executives and busy business people need you too.
Others include personal trainers, social media managers, and cleaning businesses.
Let’s explore some templates you can start with and what each brings to the table.
Image credit: Envato Elements
Marketing presentation templates do the heavy lifting for salespersons, enabling them to create their presentations and slides quickly. Your presentation design agency can charge between $90 to $6,000 per ten slides.
However, selling on marketplaces enables you to access a ready market with minimal marketing efforts.
Image credit: Fiverr
A beautifully designed pitch deck helps startup entrepreneurs to make a lasting impression on potential investors. So they often prefer to use templates to create theirs or outsource the project to professionals like you.
You can join marketplaces to reach potential clients more quickly, and there is a lot of money to make from those platforms. For example, pro-verified sellers on Fiverr earn between $100 and $1,500, while premium packages can go for as much as $3,000.
Professional keynote presentations from pro-verified designers on Fiverr are between $360 and $650 for the basic package. Non-pro-verified professionals on the platform price their service between $10 to $200.
Presentation design services hourly rate on Upwork ranges from $20 to $95. Some charge as high as $130 per hour.
A presentation template design business is a great business idea to pursue as a designer. You can launch yours with these six steps:
You don’t need any special training, certifications, or licenses for this small business idea. However, an impressive portfolio and many positive customer reviews will do.
Let’s examine some professionals in this space.
The high demand for customized wear makes custom T-shirt design a thriving enterprise. Future Market Insights estimated that the market size of global custom T-shirt printing would exceed $3.5 billion in 2022.
Furthermore, they believe it will grow by 9.7% CAGR over the next ten years to reach over $9 billion.
Build your business for these audiences:
Image credit: Teespring
Joining and selling your designs on custom t-shirt marketplaces like Teespring (now, Spring), CafePress and Zazzle is your best bet to hit the ground running immediately. T-shirt designs on Teespring can cost as much as $49.99.
Pro-verified custom t-shirt designers on Fiverr take home between $125 and $450 per design. Premium packages can go for as high as $1,200—other gigs in the category cost between $5 and $30.
An eCommerce store for your custom designs lets you control your marketing and the ideal audience you want as customers.
You can also connect the online store to print-on-demand platforms like Printful to run a full-fledged online t-shirt business. There is no limit to how much you can make from this business. Some sellers earn up to $10,000 monthly.
Follow these six steps to launch this business idea:
You don’t need any special training to thrive in this space. Getting many positive customer reviews and referrals can help advance your business.
Many designers are in this space, offering custom T-shirt design services to individuals, groups, and local businesses. Some of our top picks for your inspiration are:
Comics are graphic novels. It’s popular among kids and teens. Fortunate Business Insights estimated that the comics market size will reach $12.81 billion in 2028, up from $9.21 billion in 2021. It grew by a staggering 12% in 2020.
Analysts believe it’ll grow at a CAGR of 4.8% from 2021 to 2028.
Comics are lucrative when you build the business around these audiences:
Image credit: Cbr.com
You can try your hands here if you can create attractive graphics and illustrations for comic books. Professionals in this field typically earn over $63,000 a year. But they vary from city to city. For instance, San Francisco, California comic artists take home over $95,000.
Advanced skills in color flattering can also help you get something tangible out of this space. Some professionals in this field earn between $5 to $25 on Fiverr. The verified professionals take between $100 to $210 per project.
Color-flattering services on Fiverr are in high demand. Most color stylists on the marketplace charge between $5 and $40. As a verified professional, you may earn up to $100.
Comics are another successful business idea you can consider as a designer. It’s not expensive to launch, and you can run it 100% from home.
Start your own business in these few simple steps.
You don’t need special certification or licenses as a comic artist. However, professional courses on Udemy and other learning platforms can advance your skills.
Some professionals in this field are:
Image credit: Cbr.com
The U.S. 2022 fashion design market size stands at $2.9 billion. Data shows that the market size declined by 1% between 2017 and 2022. However, analysts believe the value will grow at 0.9% in 2022.
Set your sights on these markets to make it big in this field.
Creating and selling your designs to top-rated designers is one of your best bets to earn big from this small business idea. Most bespoke wears cost several thousand dollars, and many designers won’t mind paying hundreds and thousands of dollars for your designs.
Image credit: Fiverr
Joining marketplaces will save you a lot of marketing costs, and there is also money to make from the platforms—top professional stylists on Fiverr earn $100 to $300. You can also sell your designs on Dribble.
Image credit: Replicant
NFT digital fashion marketplaces like Replicant are reimagining fashion designing businesses, allowing anyone to try on a digital garment.
They are a new and growing trend. Jumping in right away lets you secure a space before it gets saturated. And the digital fashion business is financially rewarding.
For instance, the best-selling digital garments on Replicant cost around $35, while the most expensive digital fashion wearables sell for as high as $68.
You can launch this business idea in these steps:
The fashion design business doesn’t require any special training, certification, or licenses.
Some of the businesses in this space are:
The wrap design business is one of the most profitable business ideas to start as a designer.
Several organizations and individuals wrap their vehicles for branding and aesthetic purposes.
In addition, a vehicle wrap is cheaper than a painting, driving its demand in the U.S. The global automotive car wrap film market was $4.9 billion in 2021.
Analysts estimated it will grow at a CAGR of 22.2% from 2022 to 2030.
Wrap design small businesses can target:
Many auto repair shops in the U.S. offer car wrap services. You can create and sell your designs to them. They charge clients between $2,500 and $5,000 to wrap their vehicles, so it’s fair to expect some money from them for your design.
Top-rated custom wrap designers on Upwork charge between $30 and $50 hourly rates. Several have earned $10,000 to $60,000 creating and selling bespoke wrap designs on the platform.
Image credit: Wrap Stock
You can upload and sell your designs on marketplaces like Wrap Stock.
Here, you don’t have to worry about marketing or running ads. Instead, the platform handles every aspect of the process, enabling you to focus on creating stunning designs.
Launch this wrap design small business idea in these steps:
This small business idea doesn’t require special training, licenses, or certification. However, building your portfolio and generating positive reviews can advance your credibility.
Some of the professionals in this space are:
About 87% of businesses use video as a marketing tool.
YouTube, the world’s largest online video-sharing platform, has over 122 million daily users. They watch over one billion hours of content each day. Every minute, creators upload more than 500 hours of videos. These make video editing a lucrative business.
Let’s explore some ways you can earn money with your skills:
Image credit: Fiverr
Most video editors sell their services on Fiverr, Upwork, and other talent marketplaces. They charge between $10 to $40 per gig on Fiverr and an hourly rate of $10 to $25 on Upwork. You can join both marketplaces to maximize your options and reach a wider audience.
Create a portfolio website to target non-marketplace audiences and sell your service. It lets you take charge of your marketing, build your customer list and manage your customer relationships 100%. The median hourly rate of video editors is $20.
Videography and video editing are profitable business ideas. Launch yours in these simple steps:
This small business idea doesn’t require special training and licenses, especially if you want to run it from home. However, getting professional video editing training and certification can help you become a better video editor.
Some businesses in this field are:
The freelance industry currently contributes about $1.4 trillion to the U.S. economy. With over 58 million people offering freelancing services in the country, analysts believe it will grow to become the U.S. majority workforce.
A career path as an online freelance designer lets you have a slice of the pie.
An online freelance design offers limitless opportunities to designers. The small business idea will stay true to its potential when you build it around these target markets:
Joining a marketplace gives you instant access to ready-to-buy customers—beginners in this space charge between $10 and $80 on Fiverr. Pro-verified experts earn up to $800. Upwork graphic designers take $14 to $95 per hour.
A website lets you create a unique brand identity for your graphic design business.
It also allows you to approach your prospects directly, control your pricing and scale your business over time. The $20 to $150 average industry hourly rate is encouraging, and you can charge more as your business advances.
Action the steps below to launch this small business idea.
A freelance graphic designer doesn’t need any special license or training. However, acquiring advanced design and marketing skills improve their odds of having a successful career.
Some of the top professionals in this field are:
NFT lets owners prove authorship and authenticity, future-proofing digital assets. It’s one of the latest in-thing today and a trend that is not dying off soon.
The value of the global non-fungible token market was $4.6 billion in 2021. Analysts estimated that the market size will grow at a staggering CAGR of 23.9% between 2022 and 2028 to reach nearly $20 billion at the end of the forecasted period.
Let’s examine some target audiences for your NFT art business.
Create unique NFT art collections and sell them to NFT creators with the metadata. You can sell the service on Fiverr and Upwork. NFT artists on Fiverr charge between $40 and $150 for basic packages, while those on Upwork collect up to $5,000.
Image credit: OpenSea
You can mint your art on NFT marketplaces like OpenSea, SuperRare, and others if you’re uncomfortable selling them to third-party NFT creators. The opportunities in this space are limitless. For example, some NFTs on OpenSea sell for as high as 19 ETH floor price.
Launch this NFT art small business idea in these few simple steps:
You don’t need any special training or license. However, you can take online NFT minting courses on Udemy, Coursera, and other learning platforms to master the art.
Also, the business doesn’t have special license requirements.
Some of the professionals in this field are:
Event designers work with planners to help them put details into their decorations. However, unlike planners focusing on event logistics and ensuring everything is on schedule and running smoothly, event designers transform the space and bring clients’ visions to life.
Segment your audience, targeting these markets:
Most organizations and companies hold at least one corporate event, such as annual general meetings, award ceremonies, and product launches. You can work with them to plan out the design and decoration. Payment is usually per project, and it’s encouraging.
Image credit: Harpers Bazaar
Partnering with event planners is your odds-on-favorite to ensure a steady supply of gigs. So, you don’t need a big marketing budget. Most event planners are already entrenched in the system and can quickly put something on your plate.
Catering services are another solid option to explore. Most caterers want to know how to set up their buffet and other items to ensure a seamless workflow. You can create multiple floor layouts of the event space to show them ways to arrange their stuff.
Launch a successful event design small business idea in these six steps:
This small business idea doesn’t require any special training, certification, or license.
However, professional certification and training in project management can make you a better event designer. Also, you’ll need a strong customer relationship, positive reviews, and a referral network to thrive in this space.
You might not need special licenses to run the business from home.
Some of the businesses in this field are:
Extended Reality (XR) is the catch-all term for all immersive technologies such as virtual reality (VR), augmented reality (AR), and Mixed Reality (MR).
Mordor Intelligence predicts the XR market valued at $26.05 billion in 2020, will grow at a staggering CAGR of 62.7% between 2021 and 2026 to reach $463.7 billion. A career as an XR designer can bring a lot to the table.
Who is your target audience in this space? First, let’s examine the top two and what you can gain from them.
Image credit: The Academy of International Extended Reality
You can have a lucrative career as an XR designer, working with extended reality developers to create cutting-edge XR applications for forward-thinking businesses.
While designers focus on figuring out the “whys” and ‘what’s” of the projects, developers’ interests rely on transforming them into a reality.
Typical XR designers earn around $106,000 annually. The more experienced hands go home with over $215,000 each year. So you’re getting in early on an industry poised for rapid growth.
Selling your XR assets on specialized marketplaces like Unity Asset Store, Unreal Engine, and Oculus Rift store lets you access a ready market, minimizing the efforts you need to put in to build your clientele.
You can also list on Upwork to diversify your income. For example, XR designers on the marketplace earn $20 to $85 per hour. Some designers have earned over $500,000 selling their skills on the platform.
These steps can help you launch this XR design small business idea:
This Extended Reality design small business idea doesn’t require any special licenses.
However, you’ll need specialized training and certifications to advance your credibility and credentials. Some of the top-rated in the industry are
Some of the professionals in this space are:
The photography business is competitive, and you can build a sustainable career, even while working from home, with the right skills.
The future outlook for the industry looks promising.
Analysts expect the global market size to reach $44.07 billion in 2025 from $32.92 billion in 2020, meaning, in three years, the global photography business value will be more than half the Serbian GDP, a country of over seven million people.
You can work with these people as a photographer and photo editor:
Image credit: Expert Photography
Event planners can guarantee you steady gigs. Working with them means you don’t have to worry about prospecting, writing proposals, and closing clients.
Some professional photographers charge between $75 and $300 per image, while experienced ones may earn up to $1,000.
Marketplaces like Fiverr and Upwork are other excellent options for beginners. For example, photo editors on Upwork take home about $20 to $100 per hour; some have earned over $250,000 since joining the platform.
Image credit: Expert Photography
Commercial photography is one of the most lucrative options in this field. The professionals here earn between $800 to $5,000 per day. The licensing fees often start from $250 and may get as high as $10,000.
You can start a stock photography website or join already established stock photo websites like Shutterstock to sell your photos. Monthly subscriptions on Shutterstock cost between $49 to $479. The platform has paid over $1 billion to contributors in the last 15 years.
Launch your photography and photo editing business in these steps:
This business model doesn’t require special training, licenses, or certifications.
However, investing in professional courses can help you become better at what you do. Online courses are a great place to start. For example, you can check Udemy and Coursera for top-rated photography courses.
When creating a website for your business, consider taking marketing and customer relationship courses to improve your client acquisition skills.
Some of the businesses for your inspiration are:
A coloring book is one containing line art for coloring with the crayon. It’s a healthy way to relieve stress, calm the brain and help the body relax.
The adult coloring books market peaked between 2014 and 2017. It sold over 12 million books in 2015, up from one million copies the previous year.
Although on a decline today, exploring options in this field can be lucrative.
Create and sell coloring books online. You can begin with some of these marketplaces:
Children’s coloring books are popular on Amazon. A quick search shows over 80,000 results—the top-rated books on the marketplace cost between $5.99 and $12.
Lulu is an online self-publishing book company. Creating and selling coloring books on the platform lets you reach over one million monthly visitors. They also handle inventory and fulfillment. A paperback coloring book on Lulu sells for up to $16.
Teenagers use coloring books, and you can target teen themes that attract that audience. These books typically cost $8 to $38. You can even publish digital versions of these coloring books.
If you’ve found success creating and selling coloring books, you can teach others how to do it. Typically, these courses cost $14 and $50 and can attract over 5,000 students.
Follow these steps to start selling coloring books:
Selling coloring books doesn’t require any special training or certification. You don’t also need special licenses to run this business.
Some of the professionals in this field are:
Product packaging designers develop eye-catching labels and product packages that meet safety and packaging regulations. In addition, they often work closely with the marketing team to create designs that reinforce the brand’s messaging.
Analysts expect the market size of packaging design services to reach nearly $32 billion in 2030, up from $21.9 billion.
Getting gigs is the most challenging aspect of this business. Some sources you might want to explore are:
Image credit: Johns Byrne
Approach and pitch your packaging designs to nearby brick-and-mortar stores. Also, run paid adverts to reach more businesses and direct them to your website to schedule a discovery call—a typical packing designer charges between $80 to $100 per hour.
Image credit: PakFactory Blog
Many eCommerce stores fulfill their orders. Work with them to design custom packaging to ship their orders. You can reach them online via paid and organic promotions.
The $80 to $100 hourly rate is the competitive fee for designers in this niche.
Product packaging designers on Upwork take between $20 to $100 per hour. Also, pro-verified designers on Fiverr earn $500 to $1,000 per project. So, there is so much money to make from this channel.
Start your product packaging design business in these simple steps:
This business idea doesn’t require any special certification and training to start. However, obtaining packing training, licenses, and certificates can set you apart from competitors.
So consider these options:
Also, check with local authorities for necessary licenses.
Some businesses and professionals in this space are:
Publishing books and eBooks is an excellent way to monetize your design skills.
A career as an author is financially rewarding, and the future also looks promising. A report by Technavio shows that the electronic books market will grow by $6.93 billion between 2020 and 2030.
Also, published books don’t have recurrent expenditures. So you have nothing to lose exploring your options in this field as a designer.
You can write books based on your transferable skills, case studies, or the latest trends. Some of the platforms to self-publish your work are:
Amazon receives over two billion monthly visits, making it the biggest platform to self-publish books and eBooks. Most books on the marketplace are available at $2 to $30. So, some authors earn between $5,000 and $8,000 each month.
Self-publishing on Apple Books lets you target a wide range of Apple device users, including CarPlay and Apple Watch. Apple has sold over two billion iOS devices, and over 100 million people use Macs worldwide. So the Apple Book brings so much to the table.
You can sell through your website if you drive enough traffic to the online store and fulfill your orders. Your online store allows you to set your price, control your messaging, target your ideal audience and manage your customer list.
Follow these steps to turn this small business idea into a reality:
You don’t need special training or certifications to start a book or eBook publishing business. However, getting and flaunting them can boost your credibility and show off your expertise. Also, advanced book publishing and formatting courses can help you create better-looking and attractive books.
You can find and take these courses on Udemy, Coursera, and Alison.
Some designers in this space are:
The printing business is financially rewarding. About 25,000 U.S. companies are into commercial printing. They generate nearly $900 billion in revenue annually, more than the Saudi Arabian GDP and almost half that of Italy—the EU’s third-largest economy.
Set up your printing press to target these audiences:
The global commercial printing market is lucrative and has impressive long-term growth potential. You can have a slice of the pie by providing printing services to businesses like marketing collateral, catalogs, magazines, product labels, and packaging.
The U.S. has over 10 million companies, so you always have options.
Image credit: ABC News
Thousands of political and social campaigns happen in the U.S. yearly, making campaign posters and signage printing a thriving business.
The 2022 market size for printed signage alone is $33.9 billion, and analysts expect the number to grow at a CAGR of 2.8% to reach $40.08 billion in 2028.
The number of books published yearly in the U.S ranges from 500,000 to one million, excluding self-published authors. In 2021, the country sold over 826 million physical books, that’s nearly three books per citizen on average. So you can earn big printing books.
Launch your printing shop in ten steps:
A printing press doesn’t require any special training and certification to start.
However, you should comply with OSHA requirements and regulations. Also, check with the local authorities to learn other necessary environmental, health, and safety requirements.
Some of the businesses in this space are:
The 2022 total number of web developer and digital interface designer jobs in the U.S. is around 200,000.
However, Statista believes the number will reach 229,000 in 2032, while the total number of web developers and designers will grow to 205,000, so there’ll be enough jobs to go around.
Model your small business web development idea around these markets to have a home run.
Image credit: Unsplash
Small businesses and eCommerce stores drive the growing demand for business websites. A web development agency’s custom services cost between $15,000 and $30,000. But more complex site design projects can go as high as $75,000.
Image credit: Unsplash
Charities are another excellent option for web designers. Most of them need simple websites. So you’ll be looking at making $2,000 to $5,000 per project as a freelancer. And you can command up to $30,000 if you’re an agency.
Verified professional web designers on Fiverr walk away with $100 to $5,000 after each project. They priced some of their premium packages up to $12,000.
Web designers on Upwork charge between $25 and $150 per hour for their services.
Follow these steps to start a web design agency:
Once you have the requisite skills, you don’t need special training or certification to launch a web design service. However, enrolling in project management certification courses can help you seamlessly manage your workflow and customer expectations.
Other necessary certifications are:
Check out these businesses to see what other people are doing in this space:
A graphic design academy might cost you an arm and a leg, but it’s lucrative, as most soft skill training centers.
Data shows that the global soft skill training market reached over $24 billion in 2020, and market analysts believe the number will grow by a CAGR of 12.3% between 2022 and 2027 to reach $47.2 billion in 2027.
Besides the financial rewards, a career as an instructor can be fulfilling. You should consider this career path if you have a passion for teaching or other transferable skills to share with others.
Some of the target audiences for this business idea are:
Image Credit: Medium
Approach nearby businesses and show them how your training program can help advance the skills of their design team and save the company money. Then, negotiate your pay based on the value you are bringing to the table and what you think the business can afford.
Image Credit: Ms. Magazine
College students are excellent targets for graphic design training skills. Reach those that are interested in acquiring graphic design skills with paid ads.
You can run foundational, undergraduate, and postgraduate programs to cater to all categories of students. For example, some training schools charge up to $40,000 for postgraduate graphic design degree programs.
Professional graphic designers are always looking for ways to advance their design skills. You can target this segment with professional certification programs or bootcamps. You might also partner with reputable certifying bodies like Adobe to offer their certification programs.
Follow these steps to launch your academy:
You’ll need a license to run a degree-awarding training center.
Also, it would help if you had more than transferable graphic design skills as an instructor. Your students expect you to have professional certifications and specialized training from recognized bodies.
Some top options are:
Some graphic design training centers are:
YouTube is not just a video-sharing platform. It’s also the second-largest search engine after Google. Over 2.6 billion people use the platform once a month. They spend about one billion hours daily watching five billion videos.
A career as a YouTuber is financially rewarding but never a walk in the park.
Identifying your target audience and creating content that addresses their pain point is the most straightforward to succeed in this space.
You can target prospective graphic designers or designers with your video. Some ways you can monetize your YouTube content are:
Joining the YouTube partner program is the most popular option for monetizing YouTube videos through YouTube ads.
However, to qualify, you’ll need to rake in at least 1,000 subscribers and 4,000 video watch hours in the past year. Then, you can earn between $2 to $12 per 1,000 views.
Another way to monetize YouTube videos is by selling merchandise. If you don’t have any physical product, you can promote your design courses before or after your YouTube videos and drop the purchase link in the video description.
Image credit: Fran Patrillo.
Influencer marketing is reimagining how brands connect with their customers. YouTube is the second most popular platform for influencer marketing. Join the train if you have a large and engaged following.
Several brands can pay you $500 to $10,000 to recommend their products. Some may even pay up to six figures for a YouTube campaign if they are sure of the results.
Follow these steps to launch a career as a YouTuber:
You don’t need special training, certification, or licenses to become a YouTuber.
However, taking video editing courses can save you a lot of money. Also, if your business model centers on teaching your audience design skills, you should acquire professional certifications in the field to advance your credibility.
Some of the designs YouTubers making a wave in the industry are:
The global digital newspaper and magazine market, valued at $34.2 billion in 2021, will grow at a CAGR of 4.2% between 2022 and 2028 to reach $45.6 billion. The industry looks promising. You can register your agency and run it from the comfort of your home.
Some of the target audiences for this business are:
Image credit: Envato
Partner with newspaper and magazine companies. Offer to handle their designs to save them the cost of maintaining a full-time in-house team. Working with them can guarantee you a steady supply of jobs. Negotiate your pay per page or project.
Some magazine designers charge $50 to $90 per page.
Join marketplaces like Fiverr and Upwork to build your client base and portfolio incrementally. You can earn between $10 to $55 by selling your service on Fiverr. Some designers on Upwork charge about $30 and up to $750 per project.
Catalog designers on the platform earn between $20 and $100 per hour.
eCommerce brands and retail businesses are your largest audience. Most of them use product catalogs and magazines to spread their marketing messages.
You can approach them for custom designs or target them with customizable templates on your websites or third-party template marketplaces like Envato or Creative Market.
Follow these steps to launch this business at home:
You don’t need special training, certification, or licenses to run this business model. However, you can find relevant professional courses to advance your skills.
Some of the professionals in this field are:
You can build a sustainable career selling custom drawings and handcrafts art collectors. Statista projected that the global arts and crafts market will grow from $35 billion in 2017 to $50.9 billion in 2024.
Besides the tempting financial rewards, the business lets you express yourself and bring your imagination to life.
Build your business around art lovers. It helps you lower acquisition costs and maintains a high conversion rate. Some small business ideas in this field are:
Image credit: Yasmeen A
You can make a lot of money creating custom art for clients. Since they’re tailor-made and provide personal significance and uniqueness, most collectors will be okay with paying more to have them on their walls.
Commissioned paintings from experienced artists cost $100 to $10,000.
Image credit: The Indian Express
An online store for your craft business lets you transform your passion and creativity into a business. Moreover, it’s lucrative so that you can earn a good living.
Candle making, jewelry, and headbands are some craft business ideas for your inspiration. Others include embroidery, home decor, sculpture, and decorative pillows.
Also, sell your crafts on Amazon, Etsy, and other marketplaces to reach more people.
Image credit: Artmajeur
Create stunning hand-drawn images and sell them on art marketplaces like Shutterstock and iStock. Also, sell on your website to cater to non-marketplace users.
Additionally, license your art to businesses for commercial use. It’s where the money is. You can make between $100 and $10,000 from licensing fees.
Follow these simple steps to launch your online drawing and handcrafting small business ideas:
This business model doesn’t require special training, certification, or licenses. However, check with local authorities to learn what applies in your area.
Some of the design businesses making it big in this space are:
We have explored some of the best small business ideas for designers. When you start your journey, choose options that match your passion and career objectives.
And remember to use this resource to start on the right footing.
Featured image via Unsplash.
The post 27 Best Small Business Ideas for Designers first appeared on Webdesigner Depot.
Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but AI-powered writing software is a relatively new concept.
AI Writing Software uses artificial intelligence to write articles, blog posts, and other content in your voice. The goal is to provide a tool that will save you time and energy so you can focus on different aspects of your business or life.
To help you get started, we’ve compiled a list of 20 AI writing software you can use to create content for your website, blog, or social media accounts.
Copy.ai uses Natural Language Processing (NLP) to produce high-quality content for your business, ebooks, blog posts, articles, product descriptions, social media content, and more. It can also be used to rewrite existing content so that you can use it on your website, blog, or social media pages.
Since it uses artificial intelligence to mimic human writing patterns and styles, the copy will be more natural and easier to read than the typical machine-generated text we’re used to seeing.
Copy.ai differs from traditional content creation tools because it doesn’t just offer suggestions on improving your current content; it generates new text based on what it thinks would be most relevant for the topic or audience.
To illustrate this, here’s a screenshot of the results we got while trying to write the introduction for this article using Copy AI.
You can save your content and then return to it later if you wish. Plus, the software’s user interface is easy to navigate, and the program is simple.
Luciano Viterale, Co-founder of Ticker Nerd, also shares his experience with Copy.ai,
“I’ve been experimenting with AI copywriting tools since GPT-3 was released. I have explored many of the popular tools. However, my favorite tool by far is Copy AI. They have an outstanding blogging outline feature; the UX is clean and easy to navigate, and the pricing is reasonable.
Copy AI also generated the name of my startup, “Ticker Nerd,” which is an investing newsletter that was recently acquired.”
That said, Viterale suggests that the blog outlines can be repetitive. He says, “one thing I don’t particularly like is that blog outlines include the same point repeatedly but articulated slightly differently, essentially adding no value.”
It starts from $39 per month (if you pay yearly) for up to 40k words per month, unlimited copywriting tools, priority email support, Blog Wizard tool, support for 25+ languages, and five user seats.
Jasper.ai is an AI copywriting tool that uses a combination of artificial intelligence (AI) and natural language processing (NLP) to create content based on user input.
It helps you generate original content for your blogs, social media, websites, and more. Jasper also knows 10% of what’s on the internet and continues to learn more daily.
Just like Copy.ai, Jasper’s user interface is easy to use and navigate around. With its specific template for blog posts, articles, ebooks, and more, it’s also one of the few AI writing software suitable for long-form content.
All you have to do is enter the title, your intended audience, tone of voice, and language options, along with the main point of your copy, and voila – Jasper can churn out a high-quality piece of content for you within seconds.
Content production using Surfer SEO Integration
It starts with $40/mo for 35K words, 50+ AI templates, 20+ languages, up to 5 seats, and chat support.
Rytr is a content generation tool that uses AI to generate high-quality, human-sounding content for emails, blogs, YouTube videos, and landing pages.
It also supports multiple languages and tones and uses copywriting frameworks, including AIDA & PAS. And to ensure that your content is free of plagiarism, it comes with a built-in plagiarism checker.
Like Copy.ai. Rytr is also more suitable for short-form content and copywriting than long-form content.
You can also choose a creativity level by selecting one of 6 options, including Default, Non, Low, Medium, High, or Max.
Generating Blog Ideas & Outlines
It starts at $9/month for 100K characters per month. There is also a free plan with a 10K characters limit.
Writesonic is a content-creation platform that uses generative artificial intelligence models to write SEO-optimized long-form blogs and articles.
It has 65+ use cases or templates, including Article Writer 3.0, Landing Pages, Tweets, Quora Answers, Facebook Ads, and more.
You can easily create desired content by picking a suitable use case, typing a topic, and adding a paragraph of your own words. You can also set the language and quality level before generating it.
It starts at $10/month for 12K words, 70+ AI templates, a Landing page generator, a browser extension, Zapier integration, and more.
Like most other tools on this list, Grammarly Business isn’t an AI-based content writer per se—it’s more like an AI-based writing assistant. Specifically, it checks your documents for grammar, spelling, plagiarism, and style mistakes.
Grammarly Business also provides feedback on your writing style so that you can improve as a writer over time.
You can use Grammarly Business to:
It’s also ideal for larger teams of writers who need to access the same Grammarly accounts, enabling multiple users to edit documents simultaneously.
One of the best parts about this tool is that it integrates with every online writing space, including Google Docs. This allows you to write and edit simultaneously without waiting for one draft to be finished before making changes to the next.
You can also prevent them from using complex acronyms or jargon. Lastly, you can get feedback on how the performance has increased with the Style Guide.
It starts at $15/month for one member, real-time feedback, style guide, snippets, brand tones, admin controls, and more.
Peppertype.ai is another AI-based content generation tool that claims to create content ten times faster, boost Google ranking, and optimize conversions.
It’s a simple but valuable tool for writers who need help getting started on their next article, email, or blog post.
Some of its use cases include a product review generator, Amazon product descriptions, personal bio, email subject lines, cold emails, paragraph writing, Google Ad copy, Meta descriptions, blog outlines, blog conclusion, and more.
It starts at $35/month for one user, 50K words, 40+ use cases, unlimited projects, customer support, and more.
Anyword is a copywriting AI that creates content tailored for your customers and target audiences.
It has a unique feature – the predictive performance score to predict how well your copy will perform and engage with your audience. This helps you write optimized texts that boost your conversions.
It has 11 major use cases, including a social post generator, Instagram caption generator, sentence rewriter, AI writer tool, meta description generator, Ad copy, landing page, blog, and more.
Although it can create blog post titles and outlines, it’s better suited for writing short-form content like ad copy, product descriptions, and headlines. When writing a blog post, it can generate the title, outline, and introduction before creating body paragraphs.
It costs $24/month for 20K words and one seat.
Scalenut uses Natural Language Processing (NLP) to produce content that ranks higher on search results. It also gives insights into statistics such as word count, grade level, H tags, readability, and the number of images you should use in your content piece.
Aside from that, it offers a variety of use cases, including SEO Hub, AI Copywriter, Talent Network, Chrome Extension, Cruise Mode, and more. With these features, you can create content for blog ideas, product descriptions, website copies, blog intros, and more.
It starts at $12/month for 100K AI words, 5 SEO reports, 24*7 chat and email support, and more.
Frase.io is an all-in-one AI writing tool that helps you, research competitors, develop content briefs, and produce and optimize content.
First, you’ll analyze your search competitors using Frase so you can see what your competition is writing about. Next, you can focus on Then, your overall outline or dig deeper by focusing on individual headlines, external links, statistics, etc.
Next, use Frase’s AI writer to finish your draft. You can choose from dozens of use cases to generate content, including product descriptions, blog introductions, and more. You can even automatically expand on what you’re currently writing or rewrite what you’ve already written.
Finally, you can optimize your draft using recommended keywords and readability scores. Again, Frase provides real-time feedback as you fill in the gaps.
It starts at $14.99/month for one user, 20K AI characters, and four articles (write/optimize) per month. There’s also a 5-day free trial for $1.
Surfer SEO is an SEO tool and AI writing assistance that uses Natural Language Processing (NLP) and machine learning (ML) to help you manage and improve your content strategy.
Rather than creating the body of your copy, it helps you create outlines and optimize the content you write based on that outline.
It helps you to evaluate your content and find places to improve it using its content score metric, competitor research, SERP analyzer, and keyword recommendations. It also offers a content planner that you can share with your team.
Outline Builder Content Builder
However, there is a learning curve involved. You will need to understand topic clusters, search intent, and keyword difficulty, among other metrics.
It starts at $49/month for one website tracking and ten articles/month.
Copysmith markets itself as an AI content creation solution for teams.
This AI writer is best suited for bulk and short-form content copy like product descriptions, blog templates, social media content, advertising content, and more.
It starts at $19/month for 75 credits, up to 40K words, and up to 20 plagiarism checks.
ClosersCopy is an AI writing robot that provides various templates for producing marketing materials, including website content, sales copy, email marketing campaigns, and social media posts. This tool doesn’t require any special skills or training to create engaging text.
It starts at $49.99/month for two seats, 300 AI runs, 50 SEO Audits, an SEO planner, Email support, and more.
LongShot AI is another writing tool that can help you write SEO-friendly content. It comes with over 30 use cases and a plagiarism checker to ensure your content is original.
While most of its use cases are for short-form content, you can use templates like the content expander, write more, or bullets to text generator to assist you with your long-form piece.
It starts at $49/month for 1000 monthly credits, one user, basic integrations, and more.
Inky is a suite of content marketing tools that include AI-powered tools: AI Writer, SEO Optimizer, Copy Assistant, and Content Planner. These features can be used individually or collectively, and the price will be adjusted accordingly.
The AI Writer offers unlimited credits and helps you write long-form and short-form content. In addition, you can re-edit the generated copy with a single click as often as you want. The tool also offers WordPress plugin integration and open-source export API.
In addition, you get access to use cases like product descriptions, social media copies, sales copies, blogs, essays, emails, microcopies, product ideas, and more.
It starts at $50/month for one seat, INK Copy Assistant PRO, INK AI Writer PRO, INK SEO Optimizer PRO, and INK Content Planner PRO with 1,000 Keywords.
Articoolo is an AI content generator developed by a group of mathematicians, computer scientists, content writers, and marketing specialists. Thanks to NLP and AI technology, the tool drafts articles in a way that mimics the human brain.
It starts at $19/month for a ten-article fixed package.
NeuralText is a writing tool that offers users keyword reports and cluster credits. It also has an API for developers looking to integrate its services into other programs.
Some of its most prominent use cases include a paragraph generator, content outline, and product description – making it a short-form content-centric tool.
The best part is that it not only creates content but also creates content briefs and optimizes the content based on keywords and SERP analysis.
It starts at $49/month for one user, unlimited AI text generation, 50 content analyses, and 50 keyword reports.
AI Writer helps you create unique, SEO-friendly content that you can publish directly to WordPress. In addition, it offers features like research & write, text rewording, verifiable citations, and source summarizer.
It starts at $29/month for one user and up to 40 articles.
Wordtune makes your previously written content clearer, more compelling, and more authentic by bringing out the best.
Although this tool doesn’t write content from scratch, it makes your content look more professional. It also integrates with Microsoft Word, so you can edit your work while you write your content.
It provides tools to:
It starts at $9.99/month for unlimited rewrites.
Rather than a full-fledged artificial intelligence writer, ProWritingAid is a grammar checker and style editor that’s available online. It helps prevent spelling errors, suggests impactful words, and corrects grammar and punctuation.
It supports general English, British English, US English, Australian English, and Canadian English.
It starts at $20 per month or $120 per year (if you pay yearly).
Once you provide ArticleForge.com with a keyword, article length, and other custom information, the program creates a 1500+ word article in seconds.
Your content will be checked for plagiarism and uniqueness before being delivered.
It starts at $13/month for 25K words and the rest of the features.
AI writing software is an artificial intelligence program used to write text. It can generate content for websites, blogs, and other fields. The content created by AI writers is often indistinguishable from human-created content. Still, sometimes it has a slightly robotic feel or may include words or phrases that seem out of place in the context of the writing.
The software uses an algorithm to mimic the creative process of human writers. It first creates a base text that modifies by adding words and phrases specific to your content. This ensures that you get high-quality original content every time you use it.
Anyone who needs to create texts for their business or website can benefit from using this software. It’s also an excellent option for freelance writers and content marketers facing writer’s block. As it’s easy and fast, even beginners can start using it immediately and see great results within minutes!
No — AI writers are best suited for shorter pieces like headlines or product descriptions because they don’t have much time to learn about your company’s brand voice or personality.
While there are tools to churn out long-form content, you still need the human touch for longer and more research-intensive pieces like blog posts or sales copy. AI algorithms still can’t pick up on nuances like a human can.
There are many benefits to using AI writing software. The most obvious benefit is that you no longer need to spend time creating content yourself. The software will do it for you!
Another benefit is that AI writing software allows you to create content in any niche or topic you desire. You can even target multiple niches at once! This makes it possible to scale your business quickly and easily by leveraging the power of automation while still keeping your hands on the work itself.
The pricing depends on the type of service you want to use. Some companies offer free trials or even freemium versions with limited credits so that you can test their services before making a purchase decision. Some companies offer lifetime discounts for repeat customers, so keep an eye out for those offers when making your choice!
While humans are still required for high-quality content creation, AI makes scaling up your content marketing efforts easier. By automating much of the writing process – from keyword research to formatting – AI can help you create more content at a lower cost per article. In addition, this frees your team members to focus on other tasks that require their expertise (like outreach) or simply spend more time enjoying their lives!
The best AI writer depends on what you want it to do and how much you want to spend. If you’re going to write books or articles, many different programs can help you with this task. Our top pick for long-form would be Jasper.
On the other hand, if you only need help with short-form content such as blog posts or press releases, there may not be any need for an AI writer because these documents don’t require as much work or effort from the user. In that case, you might want to use tools like Copy.ai, Rytr, and more.
No, AI writing software isn’t meant to replace human writers. It’s designed to work alongside them, helping them create more engaging and relevant content for their audiences. You’ll still need human writers who can add style and personality to your content.
Do you find writing to be an exhausting activity? If yes, you would want to try one of the AI Writing Software tools we suggested above. These are some of the best AI writing tools specially developed to boost creativity, motivation, and productivity.
There’s room for experimentation with AI-generated content as long as you can recognize where specific tools are lacking and how to incorporate that into your work. Ultimately, the future of AI writing assistant software will mean ever-more versatile tools for writers, so don’t be shy about testing the waters.
Featured image by pch.vector on Freepik.
The post 20 Best AI Writing Apps first appeared on Webdesigner Depot.
This is the perfect time to raise this point — just as Spring Native is coming to the forefront. Is it time to move to GraalVM? Spoiler: it depends. Yes, if you’re building serverless, probably no if you’re building pretty much anything else — with a few exceptions for some microservices.
Before I begin, I want to qualify that I’m talking about native image (SubstrateVM) which is what most people mean when they say GraalVM. That specific feature took over a much larger and more ambitious project that includes some amazing capabilities such as polyglot programming. GraalVM native images let us compile our Java projects to native code. It performs analysis and removes unnecessary stuff, it can reduce the size and startup time of a binary significantly. I’ve seen 10-20x improvement to startup time, that’s a lot. Ram usage is also much lower sometimes by a similar scale but usually not as significant.
The internet ecosystem is currently shifting significantly with the dawn of decentralization. More and more decentralized technologies are becoming mainstream and gaining acceptance by the world at large.
As far as innovation and development is concerned, the startup way of doing things has prevailed. While more prominent companies have tried to get into the space, none of their projects has been groundbreaking regarding their usage. Startups have the upper edge, with many creating successful businesses like opensea.io, Alchemy, and IPFS/filecoin (Protocol Labs).
Levallois-Perret, le 2 juin 2021 — Responsage, service spécialisé dans le conseil et l’orientation des salariés aidants et Tilia, start-up dédiée à l’accompagnement des aidants soutenue par BNP Paribas Personal Finance, annoncent que SAP, leader du marché des logiciels d’application d’entreprise, a choisi leurs solutions pour accompagner et soulager ses collaborateurs aidants dans leur quotidien.
L’aidance : un sujet majeur de l’accord inter-générationnel de SAP
C’est dans le cadre de l’accord intergénérationnel signé en fin d’année que SAP a choisi d’accompagner ses salariés aidants avec les services de Responsage et Tilia.
« De plus en plus de salariés doivent prendre soin d’un parent âgé, d’un enfant ou d’un conjoint malade ou en situation de handicap, affirme Sandra Lotode, Directrice des relations sociales. Cela a donc été une évidence de proposer aux aidants, au sein de nos dispositifs de qualité de vie au travail, une solution qui les soulage et préserve l’équilibre vie privée/vie professionnelle. »
Responsage-Tilia : la réponse idéale à la problématique de l’aidance
Expert reconnu de l’accompagnement des salariés aidants depuis 2013, Responsage accompagne les salariés tout au long de leur parcours d’aidant : entretien téléphonique/visio pour hiérarchiser les problématiques, réponse écrite documentée en 3 jours ouvrés, calendrier de suivi personnalisé pour le montage des dossiers…. L’application Tilia offre un accès digital au service Responsage. De plus, Tilia assure la mise en œuvre et la coordination des différents prestataires nécessaires à la personne aidée.
« Le dispositif d’aide aux salariés aidants s’inscrit dans le volet social de la RSE, souligne Joël Riou, Président-Fondateur de Responsage. Soutenu par un accompagnement expert, le salarié préserve sa santé physique et mentale. Par ailleurs, grâce aux bilans anonymisés fournis par Responsage, SAP dispose d’une vision objectivée de la problématique dans l’entreprise. »
« Tilia se réjouit d’accompagner des entreprises qui inscrivent l’humain au cœur de leurs ambitions et qui font de l’aidance une priorité de leur stratégie de bien-être au travail, » indique Christine Lamidel, Fondatrice et Directrice Générale de Tilia. « Le dispositif Responsage-Tilia simplifie le quotidien des aidants et les rassure sur le bien-être de leur proche. Cela participe in fine au maintien de leur engagement professionnel, une nécessité pour rompre l’isolement auquel les aidants sont souvent confrontés. »
À propos de Responsage
Responsage accompagne les salariés aidants depuis 2013. L’entreprise compte plus de 100 clients (Danone, L’Oréal, Pernod-Ricard, Crédit Agricole, France Télévisions, Pôle emploi…) et couvre plus de 250 000 ayants droit. Responsage s’appuie sur une équipe d’assistants sociaux expérimentés, des bases de données de plus de 70 000 contacts et un outil d’aide à la rédaction expert. Les outils collectent et anonymisent dans des bilans les données sur les salariés accompagnés. L’entreprise peut ainsi orienter ses politiques sociales.
Le service est désormais élargi à l’accompagnement social global. Responsage compte parmi ses actionnaires, Bayard Presse, Danone, Babilou et le fonds d’investissement à impact social PhiTrust. Plus d’informations sur le site de Responsage.
À propos de Tilia
Tilia est un dispositif clé en main qui accompagne les entreprises et directions des ressources humaines désireuses d’épauler leurs collaborateurs confrontés à la situation d’un proche en état de dépendance. Cet accompagnement s’effectue par le biais d’une approche collective comprenant des cycles de conférences de sensibilisation à destination de tous les acteurs de l’entreprise, et d’une approche individuelle dédiée aux aidants. Le service proposé par Tilia a été élaboré dans le but d’apporter du répit aux collaborateurs contraints de conjuguer activité professionnelle et rôle d’aidant, et participer ainsi au maintien des équilibres de temps de vie au quotidien. Tilia assiste toutes les fragilités — maladie, handicap, grand-âge ou suite à un accident de la vie — en vue de faciliter le bien vivre à domicile, d’alléger le quotidien des aidants et de les rassurer quant au bien-être de leur proche fragilisé.
Tilia est une startup engagée (social business), issue d’un programme d’intrapreneuriat du Groupe BNP Paribas, développée par sa Directrice Générale et Fondatrice Christine Lamidel suite à son expérience familiale personnelle, et aujourd’hui accélérée par BNP Paribas Personal Finance. Plus d’informations sur le site Internet et le blog de Tilia. @TiliaOaidants | LinkedIn
À propos de SAP
La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.
The post SAP choisit le tandem Responsage-Tilia pour accompagner ses salariés aidants appeared first on SAP France News.
When you hear the word “leadership,” do you think of a particular person?
If you’d been asked that question anytime before the 1900s, chances are you’d think of an accomplished politician or a battle-tested general. These were the people leading society for most of recorded history. Today, you might have someone else in mind.
Since the industrial era, the US has birthed a pantheon of founders who’ve arguably led our society as much as any statesman or president. We put Rockefeller and Ford right next to Lincoln and Jefferson. Think about it; these guys haven’t just changed the US; they’ve changed how the entire world lives and does business.
Founders of successful companies today command even larger amounts of capital and power than JD and Henry. With the rise of social media, they are often thrust to the forefront of their brands and the public, whether they like it or not. Some manage the responsibility better than others.
In my opinion, the best businesses use all that capital, manpower, and name recognition to do more than simply make a profit. By leading with authenticity, inspiring positive action, and influencing their brand’s vision for innovation – they try to make a change.
I wanted to take a minute to reflect on some modern founder-led brands I think are doing a killer job of creating unique, world-changing businesses and company cultures. I also want to discuss the lessons I have learned from them.
When talking about founder-led brands of the 21st century, it’s hard to pass over electric vehicle manufacturer Tesla and its outspoken CEO, Elon Musk. Love him or loathe him, he belongs in any conversation on influential founders.
While Musk isn’t technically the founder of Tesla, he is one hundred percent responsible for the company’s direction over the past decade. I think two of the strongest leadership points for Musk are his focus on branding and innovation.
Tesla created showrooms and charging stations long before his business had the sales to justify the expense. People saw the name Tesla everywhere, got curious about it, and now that’s paying off big time. Tesla today is at the forefront of the EV industry while all the other car companies play catch-up.
Behind the scenes, Tesla was also early to create a vertically-integrated supply chain – giving it almost complete control over its product and logistics. That’s another feature with a hefty upfront price tag but paid off when the pandemic hit. Now the biggest automakers in the world are rushing to copy that model.
Musk arguably even convinced China to deregulate foreign ownership of automotive companies. That’s hard to prove. However, China changed its rules around foreign ownership of EV companies shortly after he refused to enter the country.
Arguably, Tesla today is one of the frontrunners in redefining how traditional companies run. Musk is known to hate bureaucracy and traditional hierarchies. He hires other people to take care of bureaucratic processes for him.
Musk is also known for hiring relatively young, hard-working employees into high-power management positions in the company and letting them prove themselves. That inspires extreme loyalty from his employees from an early age. Musk’s focus on efficiency and rejection of traditional hierarchies has sparked a small revolution in tech companies.
Finally, I respect Musk because he has goals beyond showing year-over-year growth to shareholders. That’s hard to do day in and day out.
Sara Blakely is an example of a founder with her hands in every part of her business, from product creation to sales. Most importantly, she created an authentic company culture with values she felt the business world lacked.
For those who know her story, Spanx very nearly didn’t happen. Blakely pitched her slimming undergarment to multiple women’s brands run by men. Most told her it would never work.
It might seem silly now, but men used to think they knew women’s fashion better than women. It wasn’t until one executive gave Blakely’s product to his daughters to try out that he agreed to start stocking Spanx. It’s a great example of how businesses can make a lot of money by listening to their customers.
Besides founding a women’s clothing company that sells products women want, Blakely strived to bring “feminine energy” into the workplace. I saw this poignant quote from her in an article:
“Twenty-one years ago when I started Spanx, I ended up in the paper in Atlanta, and I was at a cocktail party and a couple of guys came up to me and they said, ‘Sara, we read about you. Congratulations! We heard you invented something.’ And I said, ‘Yes I did, I’m so excited.’ They said, ‘Business is war,’ and then they pat me on the shoulder and they kind of laughed at each other. I went back home to my apartment that night. I was 29 and I just thought, I’m not going to war. I’m going to do this very differently. I’m going to honor a lot of feminine principles — intuition, empathy, kindness. Just allowing myself to be vulnerable through this process. And of course, a lot of the masculine energy has helped me also — it was a balance. But I wasn’t going to do it by squashing the feminine.”
Blakely worked hard to create a sales-oriented company culture that was purposely welcoming from that point forward. She regularly scheduled “oops meetings” where employees could stand up and say how they messed up and turn it into a funny story. At Spanx, it was okay to make mistakes and learn from them.
Blakely wanted everything about her product to be fun, including the way it was sold. She created a mandatory boot camp for salespeople, which, among other things, requires employees to perform standup comedy. Little things like that resonated with people and made Spanx synonymous with “fun.” Even famous actresses were flashing their Spanx on the red carpet.
The lesson we can all learn from Spanx and Blakely is that fun and positive energy are great marketing tools for any business. Many companies try to push a fun culture publicly without any authentic leadership that genuinely exemplifies that narrative, they won’t have the same effect. Blakely’s story of Spanx is not just a story of the brand but a story of her life and the experiences that shaped her vision and goals.
While better known for founding Twitter, Jack Dorsey has recently been in the news for his move to solely running payment processing business Block. I admire Dorsey because he radically encourages his teams to think differently about how they work.
Dorsey is known for optimizing ways to stay productive and focused throughout the day. He manages through unconventional tactics like communicating only through voice memos on his phone that he runs through transcription apps. He says this prevents him from being sidetracked by distractions on his computer. I think that kind of mindfulness is necessary now more than ever.
Dorsey tries to bring this level of focus to his interactions with his employees too. I saw a great quote from him in this article discussing computer-less meetings at Block.
“When phones are down and laptops are closed, the team can discuss any issue at hand without distraction. We can actually focus and not just spend an hour together but make that time meaningful — and if that time is 15 minutes, then it’s 15 minutes and then we move on with our lives.”
Besides limiting distractions, Dorsey is known to walk five miles to work daily, theme each day, and create detailed agendas and goals for each team meeting. In his former company, Twitter, the culture was frequently described as a space where employees could speak freely to management about things they wanted to change.
On that subject, Dorsey has been known to push hard for employee control in his companies. Perhaps ironically, he was also quoted saying he wants Twitter to break away from its co-founders’- vision and control, calling founder-led companies “severely limiting.” However, it still seems he has some sort of vision for the world that he wants to bring around via Block.
His business goals are visionary, pushing the boundaries of innovation in the financial world.
Dorsey is a known cryptocurrency enthusiast but had pushback from the Twitter team, including his CFO, about making a crypto-centric product. His move to payments processor, Block, seems to be a bid to follow his passion and exert his vision on the world.
Block has since made headlines for being extremely bullish on cryptocurrencies, while many have expressed doubts. Dorsey even changed the business’s name to Block to better reflect its focus on blockchain and famously purchased $50 million worth of Bitcoin in 2020. All the while, Dorsey has been quietly creating arms of his business in the hopes of improving BTC’s usefulness. That may pay off down the line.
I identify strongly with Melanie Perkins, co-founder of graphic design SaaS, Canva. Besides being roughly the same age, we both came from nondescript beginnings with no background in entrepreneurship or tech.
Canva is an excellent example of a business created by becoming intimately familiar with a customer problem and executing. Perkins spent years teaching people how to use design platforms like Adobe Creative Suite because they were so complicated. Taking that knowledge, she started a simple product to help customers create high school yearbooks. That expanded into a super app covering every aspect of design.
This super-app has unlocked a way for millions to learn design and produce high-quality content at any skill level. The cost to use Canva is many times lower than anything else on the market.
While Canva is an amazing product, what I like most about Perkins is that she believes business serves a higher purpose than maximizing profits.
When she was suddenly thrust into the limelight with a $40 billion valuation, people were even more impressed by Perkins’ philanthropic goals. She vowed to donate a 30 percent stake in Canva to a charity dedicated to eliminating poverty (about $12 billion). She is also known to regularly fundraise for 25,000 different nonprofits through her app. She doesn’t just inspire people with words, but by actions, she’s actually taking.
Canva is very public about its ethos. I like their values because they are general yet avoid the jargon many companies fall into. They are:
Besides revolutionizing how modern businesses design and harness goodwill marketing, Canva was also one of the forerunners of the remote work trend.
Most of Canva’s “Canvanauts” worked from homes worldwide even before the pandemic. Canva showed a lot of tired old businesses that you could still run a successful company without having employees in the office 24/7.
Finally, I want to talk about what I am trying to contribute to my team and society with my current business, startup acquisition marketplace, MicroAcquire.
As I’ve mentioned, I think it is very much on myself as a founder to set the tone of my business – and that starts with who I hire. When I’m searching for new employees to join the “#Micromafia” I not only look for productive workers, I look for people I genuinely enjoy spending time with. It’s the best feeling in the world to go to meetings where you leave thinking, “That was really fun.”
Besides creating a great team, I’ve tried to address another problem I see again and again at major tech companies: employee burnout. There’s a reason the average tenure of a tech employee is three years.
I love working on startups. It’s like playing a video game for me, and it’s probably why I’m a founder. That said, I know my employees don’t always feel the same way. As CEO, I make sure my team knows I want them to live their lives outside of MicroAcquire.
On the business side of things, I take cues from the best. Like Musk and Dorsey, I want to preemptively create features that I know our customers will love. I knew people wanted an easy way to sell their startups because I wished I’d had one back when I was doing it.
Like Spanx and Tesla, I also strongly believe in the power of innovative branding – and I make sure we spend in areas that will give us significant returns down the line.
For example, we’ve made it easy to get MicroAcquire merchandise online completely free. The extra exposure we get from tech people rocking MicroAcquire t-shirts is more than worth the cost. We also created our own media publication Bootstrappers.com to tell the founder stories we thought major publications had missed. That’s been a huge hit with our customers, who also happen to be founders. These people traditionally have had to spam inboxes and pay for press because they didn’t raise billions in funding.
Finally, like Blakely and Perkins, I also want to actively listen to customer feedback and make sure we create a necessary and desired product. That’s why I make sure we’re constantly engaging with our community both on our website and social media. Many of the features we’ve added are just things we’ve heard mentioned multiple times from customers.
So far, I love the community we’ve created online and in the office. I don’t claim to have the winning formula, but I feel we are making a real difference out there. We’re lucky to live in a world with so many smart people getting their ideas out and making a positive change in the world.
Featured image via Unsplash.
The post 4 Founder-Led Brands That Are Done Right first appeared on Webdesigner Depot.
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