How to Choose the Best Email Marketing Services

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

12 octobre 2022/par Service comm.

How to Start a Web Design Agency in 28 Days: Week Four

Three weeks ago, you started a web design agency. Then over the last two weeks, you’ve taken a leap toward making your business viable by defining who you are as a business and putting together your documents.

This week, we’ll tie up loose ends so that you’re a fully functional agency able to pick and choose the work you accept.

Day 22: Pitch Deck

Over the next few years, you’ll be doing a lot of pitching: walking into a room and trying to convince someone to give you their business.

Here’s the good news: if you’re in the room, you’ve probably got the job. Stakeholders in successful businesses are usually very busy, so if they take the time to see you, they take you seriously.

The best way to allay their doubts and secure the work is to walk in with a pitch deck. Pitch decks are usually associated with startups but work well for design agencies.

Consider your pitch deck a portfolio formatted for business concerns. Include work samples if you have them, your elevator pitch, and as many provable facts about the service you offer as possible. Keep it short, and use it as a framework for meetings.

Day 23: Kick-Off Checklist

No one is going to suggest that web design is painting by numbers. You can’t knock out websites with a checklist as if you were doing your laundry. However, some stages of the process are repetitive, one of which is the kick-off process.

Far too many projects are derailed by a slow start. You’ve probably agreed to a deadline, and making sure you have everything you need to make progress is vital in hitting that deadline.

As with any repetitive process, creating a document, in this case, a checklist, is advisable to speed up this stage of your projects.

Day 24: Find Some Backup

Whether starting as a freelancer, in a partnership, or with a skeleton crew, you can’t do everything yourself.

This doesn’t mean hiring staff — that is a costly step that you should only consider if you have the financial resources to guarantee a stable cash flow.

Instead, reach out to your network or even freelance boards and see who’s available if and when you need assistance. For example, it is always helpful to have the contact details of an experienced server admin — you’ll only need them once or twice a year, but when you need them, they’re worth their weight in gold. It’s also worth having a couple of contacts who can do simple, time-consuming tasks like image processing.

Outsourcing means focusing on the parts of the job that maximise your profits. Don’t wait until you need them; start developing these networks now, so when the need does arise, you know who to reach out to.

Day 25: Website

OK, 25 days in, it’s finally time to build your website. Yes, in one day.

You already have your elevator pitch, logo, and the niche you intend to target. You also have the terms of service and a link to your social media. That’s everything you need to get a simple business card design online.

Naturally, as you begin to onboard clients, you will develop a portfolio that will allow you to improve your site. But right now, you need a presence quickly.

You picked up your hosting on day 19; today’s the day to put something on it.

Day 26: Client No. 1

The biggest challenge for any web design agency is acquiring good, paying clients.

I know an agency that burnt through seed money for a whole year, waiting for clients to knock at the door. I also know an agency that was only founded because one high-profile client turned up at the creative director’s dorm room. Those are the extremes, but no matter your story, your clients will define it.

Way back on day eight, you wrote a list of potential clients. Today, you’re going to approach one. Your goal is to set up a meeting at which you can sell your service to them. You don’t have to telephone or visit in person; it’s OK to email or message them on social media if those are your strengths. Then, invite them for coffee and an informal chat at the coffee shop you picked on day twelve.

Most of you are going to get knocked back. That’s the nature of the business. The key is to get back on the horse. Try to learn from your approach, and take steps to improve next time.

Your first cold approach is nerve-racking; if it isn’t, then maybe you aren’t taking this seriously enough. But I can promise that approach number two is more easier, and by the time you’ve done a few dozen, you may even start to enjoy it.

Day 27: Quit

A wise man once said, “You’ll never make money working for someone else.” Twenty-seven days ago, you started this process, hoping to seize control of your destiny.

The last step is to quit whatever dead-end job you’ve been tolerating up until now. You don’t need to burn your bridges; you don’t need to punch the boss and kiss your office crush on the way out the door; you do need to take a mental break from your old life to focus on the future.

If you can’t afford to quit, then it’s fine to quiet quit. Just make sure you find the mental space to give your agency the attention it needs.

Day 28: Rest

Over the past four weeks, you’ve manoeuvred yourself into the best position possible to launch your new agency. You’ve decided who you are, who you plan to become, and how you’ll communicate that to the world.

Whether this plan is viable long-term is entirely up to you. You make your own luck in this life.

Today, do what you always do on the last day of the week and rest. Then, tomorrow, you’ll start forging your path to success.

Featured image via Pexels.

The post How to Start a Web Design Agency in 28 Days: Week Four first appeared on Webdesigner Depot.

31 août 2022/par Service comm.

How to Start a Web Design Agency in 28 Days: Week Two

Last week, you started a web design agency. This week we’ll help you take the next steps towards making your agency viable.

The first couple of days were spent on legal checks and taxes. After that, you’ve picked a niche to specialize in, an awesome name, worked out how much you’re going to charge, and set up business accounts. Then, finally, you took a day off to prepare for this week. (If you skipped any of those steps, go back and catch up now.)

This week, we’ll start defining who you are as an agency. The process is the same as last week: focusing on one task per day. By the end of the week, who you are as an agency will start to become apparent.

Day Eight: Choose Your Clients

For any new business, the temptation is to grab any work you can get to keep the money flowing in. However, chasing money is counter-productive; you end up clutching at opportunities instead of taking a targeted approach.

Last week you selected your niche. Today, you will choose the clients you intend to work for. And we mean that literally: draw up a list of target clients.

Do you want to work for Nike? Fine, add it to the list. Think Apple would look good in your portfolio? Add it too. Make sure you add a few that are more realistic but don’t aim too low.

By the end of the day, you should have a spreadsheet of companies to target.

Day Nine: Tech Stack

Now you know who your agency is planning to work for, it’s time to identify the technology stack you’re planning to offer them.

It may be that you will be a full-service agency handling everything from branding to custom apps. Alternately, you may perform better handling one aspect of the job well and outsourcing the rest.

However you plan to approach the actual work, you’ll need a full-stack solution for most clients. That means brand design, web design, marketing and content, front-end code, content management, and SEO.

The best advice is to focus on your existing strengths and develop a skill to an expert level. Then, once you’ve done so, you can expand sideways to plug any gaps.

For example, moving into WordPress development is a good option if you already know HTML and CSS. On the other hand, if you’re more design orientated, a site builder approach using SquareSpace or Shopify might be a better fit.

Technologies change, so you shouldn’t expect your core technologies to stay with you throughout your career. But these are the solutions you’ll become an expert at over the next few years.

Day Ten: Define Your Red Lines

All companies have brand values, whether they define them or not. So at this stage, it’s more practical to look at what you’re not prepared to do.

Everyone has red lines that they’re not prepared to cross. Would you work for a pornography company? Would you work for a radical political group? Would you work for a controversial religion? Would you work for a company with a patchy human rights record? Would you work for big pharma?

There’s no right and wrong answer to this; it all comes down to your personal values. However, you will be asked to cross the line at some point. It’s easier to say “no thanks” if you know where the lines are in advance.

If you don’t have red lines, that’s valid too. But be aware that once you’ve crossed a line, that line will stay crossed; you’ll attract more of that type of work, which will define you.

Day Eleven: Write Your Elevator Pitch

An elevator pitch is a short couple of lines that can be delivered to a prospective client on a (hypothetical) elevator ride between two floors.

When someone asks you what you do, “Um, well, you know, mostly just websites and stuff.” Is not a good answer.

Your language should be natural, non-technical, and self-assured. Something like, “We help startups like yours outperform their competitors on Google.”

Once you’ve settled on a good elevator pitch, practice it over and over. Write it on a post-it and stick it to your monitor, screenshot it and use it as your phone’s wallpaper. Say it over and over in the shower, in the car, and in the elevator. Learn it so that when someone asks, it trips off your tongue effortlessly.

Day Twelve: Pick a Coffee Shop

You don’t need fancy offices to start a web design agency, and in fact, the first agency I worked for tanked primarily because they couldn’t afford their office lease.

People are used to remote work now, and most meetings can be conducted by video call. But you will still find clients who like to meet one-to-one, especially for a kick-off meeting.

It’s always best to visit a client’s premises if you can, but coffee shops are a good alternative, and every new agency should have one.

Consider your coffee shop your meeting room. If you’re lucky enough to be in a town or city where there are a few to choose from, try to pick one that matches your values: quirky and independent, efficient and corporate, etc.

Check when the quiet times are (you don’t want to be shouting over the buzz of rush-hour orders). Make sure you know where the nearest parking or public transport is so that you can direct clients. Ensure the wi-fi is OK, preferably free, and find out the password in advance.

Day Thirteen: Start Your Branding

Two weeks in, you finally get to do something creative: design your logo.

If you’ve been matching days to the days of the week, then it’s Saturday. That should give you more time for this task, but don’t go to town. Your logo is going to change and evolve. It is far too easy to get wrapped up in tiny details like logos and lose sight of the bigger picture.

Remember: no logo, no matter how cool, ever won a pitch.

If you’re a designer, you probably ignored us and started the logo on day one. In fact, you’ve probably had something knocking around in a sketchbook for a while.

If you’re not a designer, type out your name in a geometric sans-serif, tighten the tracking, and call it a day.

Either way, by the end of today, you’ll have something that fits your niche, ties into your elevator pitch, and appeals to your target clients.

Day Fourteen: Rest

Hopefully, you learned the benefits of a rest day last week, and this week was easier as a result.

It’s time to do whatever you do to relax. If you can, do it outside away from your computer. Create some distance and recharge your batteries.

Next week, we’ll start putting together the assets you will use to present your business professionally.

Featured image via Unsplash.

The post How to Start a Web Design Agency in 28 Days: Week Two first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

10 août 2022/par Service comm.

Open API and Omnichannel with Apache Kafka in Healthcare

IT modernization and innovative new technologies change the healthcare industry significantly. This blog series explores how data streaming with Apache Kafka enables real-time data processing and business process automation. Real-world examples show how traditional enterprises and startups increase efficiency, reduce cost, and improve the human experience across the healthcare value chain, including pharma, insurance, providers, retail, and manufacturing. This is part five: Open API and Omnichannel. Examples include Care.com and Invitae.

Blog Series – Kafka in Healthcare

Many healthcare companies leverage Kafka today. Use cases exist in every domain across the healthcare value chain. Most companies deploy data streaming in different business domains. Use cases often overlap. I tried to categorize a few real-world deployments into different technical scenarios and added a few real-world examples:

Source de l’article sur sap.com

30 juillet 2022/par Service comm.

Nomination d’Olivier Nollent au poste de Managing Director de SAP France

Actualités, ERP & Applications, SAP

Levallois-Perret, le 21 juillet 2022. SAP annonce la nomination d’Olivier Nollent au poste de Managing Director de SAP France. Olivier Nollent reporte à Rohit Nagarajan, Président EMEA North de SAP.

Olivier Nollent dirigera l’activité de l’une des plus importantes filiales commerciales de SAP, leader mondial des logiciels d’entreprise. Il aura pour mission :

de renforcer les synergies avec les clients, ainsi qu’avec l’écosystème de partenaires, dans leurs grands enjeux de transformation numérique (gestion de l’expérience, gestion intelligente des dépenses, réduction de l’empreinte sur l’environnement…), et d’innovation (intelligence artificielle, big data, blockchain…) grâce à ses technologies avancées et ses centres de R&D (SAP Labs) et avec son accélérateur de startups SAP.iO basé en France.
de poursuivre la croissance de SAP en France via le développement de ses activités Cloud auprès des grands comptes et des PME. Il s’appuiera à cet effet sur l’expertise du Groupe dans les domaines des logiciels ERP, Analytics, Supply Chain Management, RH et de gestion de l’expérience client, ainsi que sur le plus large portefeuille de solutions modulaires disponibles sur site, Cloud ou hybrides.

Olivier est diplômé de l’INSEEC et a débuté sa carrière chez HP, puis a passé 13 années chez Microsoft où il a occupé avec succès plusieurs rôles de direction commerciale, jouant un rôle clé dans la transition de l’entreprise vers le Cloud.

En avril dernier, après 5 années chez Salesforce, il rejoint SAP en tant que Senior Vice President Industries.

Son expérience des grands acteurs du secteur, sa solide expertise dans le développement des business de la Tech et son leadership éprouvé auprès de grandes organisations commerciales sont autant d’atouts pour accompagner la dynamique de croissance de SAP France.

Gérald Karsenti reste Président du Conseil d’Administration, assurant la direction générale de l’entreprise. Il accompagnera également Olivier Nollent dans sa transition vers son nouveau poste, en consolidant la notoriété de SAP sur le marché et en cultivant les relations avec ses clients et son écosystème.

The post Nomination d’Olivier Nollent au poste de Managing Director de SAP France appeared first on SAP France News.

21 juillet 2022/par Service comm.

Machine Learning and Data Science With Kafka in Healthcare

Actualités, Méthodes et organisation des process IT

IT modernization and innovative new technologies change the healthcare industry significantly. This blog series explores how data streaming with Apache Kafka enables real-time data processing and business process automation. Real-world examples show how traditional enterprises and startups increase efficiency, reduce cost, and improve the human experience across the healthcare value chain, including pharma, insurance, providers, retail, and manufacturing. This is part five: Machine Learning and Data Science. Examples include Recursion and Humana.

Blog Series – Kafka in Healthcare

16 juillet 2022/par Service comm.

4 Founder-Led Brands That Are Done Right

When you hear the word “leadership,” do you think of a particular person?

If you’d been asked that question anytime before the 1900s, chances are you’d think of an accomplished politician or a battle-tested general. These were the people leading society for most of recorded history. Today, you might have someone else in mind.

Since the industrial era, the US has birthed a pantheon of founders who’ve arguably led our society as much as any statesman or president. We put Rockefeller and Ford right next to Lincoln and Jefferson. Think about it; these guys haven’t just changed the US; they’ve changed how the entire world lives and does business.

Founders of successful companies today command even larger amounts of capital and power than JD and Henry. With the rise of social media, they are often thrust to the forefront of their brands and the public, whether they like it or not. Some manage the responsibility better than others.

In my opinion, the best businesses use all that capital, manpower, and name recognition to do more than simply make a profit. By leading with authenticity, inspiring positive action, and influencing their brand’s vision for innovation – they try to make a change.

I wanted to take a minute to reflect on some modern founder-led brands I think are doing a killer job of creating unique, world-changing businesses and company cultures. I also want to discuss the lessons I have learned from them.

Elon Musk – Tesla

When talking about founder-led brands of the 21st century, it’s hard to pass over electric vehicle manufacturer Tesla and its outspoken CEO, Elon Musk. Love him or loathe him, he belongs in any conversation on influential founders.

While Musk isn’t technically the founder of Tesla, he is one hundred percent responsible for the company’s direction over the past decade. I think two of the strongest leadership points for Musk are his focus on branding and innovation.

Tesla created showrooms and charging stations long before his business had the sales to justify the expense. People saw the name Tesla everywhere, got curious about it, and now that’s paying off big time. Tesla today is at the forefront of the EV industry while all the other car companies play catch-up.

Behind the scenes, Tesla was also early to create a vertically-integrated supply chain – giving it almost complete control over its product and logistics. That’s another feature with a hefty upfront price tag but paid off when the pandemic hit. Now the biggest automakers in the world are rushing to copy that model.

Musk arguably even convinced China to deregulate foreign ownership of automotive companies. That’s hard to prove. However, China changed its rules around foreign ownership of EV companies shortly after he refused to enter the country.

Arguably, Tesla today is one of the frontrunners in redefining how traditional companies run. Musk is known to hate bureaucracy and traditional hierarchies. He hires other people to take care of bureaucratic processes for him.

Musk is also known for hiring relatively young, hard-working employees into high-power management positions in the company and letting them prove themselves. That inspires extreme loyalty from his employees from an early age. Musk’s focus on efficiency and rejection of traditional hierarchies has sparked a small revolution in tech companies.

Finally, I respect Musk because he has goals beyond showing year-over-year growth to shareholders. That’s hard to do day in and day out.

Sara Blakely – Spanx

Sara Blakely is an example of a founder with her hands in every part of her business, from product creation to sales. Most importantly, she created an authentic company culture with values she felt the business world lacked.

For those who know her story, Spanx very nearly didn’t happen. Blakely pitched her slimming undergarment to multiple women’s brands run by men. Most told her it would never work.

It might seem silly now, but men used to think they knew women’s fashion better than women. It wasn’t until one executive gave Blakely’s product to his daughters to try out that he agreed to start stocking Spanx. It’s a great example of how businesses can make a lot of money by listening to their customers.

Besides founding a women’s clothing company that sells products women want, Blakely strived to bring “feminine energy” into the workplace. I saw this poignant quote from her in an article:

“Twenty-one years ago when I started Spanx, I ended up in the paper in Atlanta, and I was at a cocktail party and a couple of guys came up to me and they said, ‘Sara, we read about you. Congratulations! We heard you invented something.’ And I said, ‘Yes I did, I’m so excited.’ They said, ‘Business is war,’ and then they pat me on the shoulder and they kind of laughed at each other. I went back home to my apartment that night. I was 29 and I just thought, I’m not going to war. I’m going to do this very differently. I’m going to honor a lot of feminine principles — intuition, empathy, kindness. Just allowing myself to be vulnerable through this process. And of course, a lot of the masculine energy has helped me also — it was a balance. But I wasn’t going to do it by squashing the feminine.”

Blakely worked hard to create a sales-oriented company culture that was purposely welcoming from that point forward. She regularly scheduled “oops meetings” where employees could stand up and say how they messed up and turn it into a funny story. At Spanx, it was okay to make mistakes and learn from them.

Blakely wanted everything about her product to be fun, including the way it was sold. She created a mandatory boot camp for salespeople, which, among other things, requires employees to perform standup comedy. Little things like that resonated with people and made Spanx synonymous with “fun.” Even famous actresses were flashing their Spanx on the red carpet.

The lesson we can all learn from Spanx and Blakely is that fun and positive energy are great marketing tools for any business. Many companies try to push a fun culture publicly without any authentic leadership that genuinely exemplifies that narrative, they won’t have the same effect. Blakely’s story of Spanx is not just a story of the brand but a story of her life and the experiences that shaped her vision and goals.

Jack Dorsey – Block (FKA Square)

While better known for founding Twitter, Jack Dorsey has recently been in the news for his move to solely running payment processing business Block. I admire Dorsey because he radically encourages his teams to think differently about how they work.

Dorsey is known for optimizing ways to stay productive and focused throughout the day. He manages through unconventional tactics like communicating only through voice memos on his phone that he runs through transcription apps. He says this prevents him from being sidetracked by distractions on his computer. I think that kind of mindfulness is necessary now more than ever.

Dorsey tries to bring this level of focus to his interactions with his employees too. I saw a great quote from him in this article discussing computer-less meetings at Block.

“When phones are down and laptops are closed, the team can discuss any issue at hand without distraction. We can actually focus and not just spend an hour together but make that time meaningful — and if that time is 15 minutes, then it’s 15 minutes and then we move on with our lives.”

Besides limiting distractions, Dorsey is known to walk five miles to work daily, theme each day, and create detailed agendas and goals for each team meeting. In his former company, Twitter, the culture was frequently described as a space where employees could speak freely to management about things they wanted to change.

On that subject, Dorsey has been known to push hard for employee control in his companies. Perhaps ironically, he was also quoted saying he wants Twitter to break away from its co-founders’- vision and control, calling founder-led companies “severely limiting.” However, it still seems he has some sort of vision for the world that he wants to bring around via Block.

His business goals are visionary, pushing the boundaries of innovation in the financial world.

Dorsey is a known cryptocurrency enthusiast but had pushback from the Twitter team, including his CFO, about making a crypto-centric product. His move to payments processor, Block, seems to be a bid to follow his passion and exert his vision on the world.

Block has since made headlines for being extremely bullish on cryptocurrencies, while many have expressed doubts. Dorsey even changed the business’s name to Block to better reflect its focus on blockchain and famously purchased $50 million worth of Bitcoin in 2020. All the while, Dorsey has been quietly creating arms of his business in the hopes of improving BTC’s usefulness. That may pay off down the line.

Melanie Perkins – Canva

I identify strongly with Melanie Perkins, co-founder of graphic design SaaS, Canva. Besides being roughly the same age, we both came from nondescript beginnings with no background in entrepreneurship or tech.

Canva is an excellent example of a business created by becoming intimately familiar with a customer problem and executing. Perkins spent years teaching people how to use design platforms like Adobe Creative Suite because they were so complicated. Taking that knowledge, she started a simple product to help customers create high school yearbooks. That expanded into a super app covering every aspect of design.

This super-app has unlocked a way for millions to learn design and produce high-quality content at any skill level. The cost to use Canva is many times lower than anything else on the market.

While Canva is an amazing product, what I like most about Perkins is that she believes business serves a higher purpose than maximizing profits.

When she was suddenly thrust into the limelight with a $40 billion valuation, people were even more impressed by Perkins’ philanthropic goals. She vowed to donate a 30 percent stake in Canva to a charity dedicated to eliminating poverty (about $12 billion). She is also known to regularly fundraise for 25,000 different nonprofits through her app. She doesn’t just inspire people with words, but by actions, she’s actually taking.

Canva is very public about its ethos. I like their values because they are general yet avoid the jargon many companies fall into. They are:

To be a force for good and empower others;
Pursue excellence;
Be a good human;
Make complex things simple;
Set crazy big goals and make them happen.

Besides revolutionizing how modern businesses design and harness goodwill marketing, Canva was also one of the forerunners of the remote work trend.

Most of Canva’s “Canvanauts” worked from homes worldwide even before the pandemic. Canva showed a lot of tired old businesses that you could still run a successful company without having employees in the office 24/7.

How I Try to Learn From the Best

Finally, I want to talk about what I am trying to contribute to my team and society with my current business, startup acquisition marketplace, MicroAcquire.

As I’ve mentioned, I think it is very much on myself as a founder to set the tone of my business – and that starts with who I hire. When I’m searching for new employees to join the “#Micromafia” I not only look for productive workers, I look for people I genuinely enjoy spending time with. It’s the best feeling in the world to go to meetings where you leave thinking, “That was really fun.”

Besides creating a great team, I’ve tried to address another problem I see again and again at major tech companies: employee burnout. There’s a reason the average tenure of a tech employee is three years.

I love working on startups. It’s like playing a video game for me, and it’s probably why I’m a founder. That said, I know my employees don’t always feel the same way. As CEO, I make sure my team knows I want them to live their lives outside of MicroAcquire.

On the business side of things, I take cues from the best. Like Musk and Dorsey, I want to preemptively create features that I know our customers will love. I knew people wanted an easy way to sell their startups because I wished I’d had one back when I was doing it.

Like Spanx and Tesla, I also strongly believe in the power of innovative branding – and I make sure we spend in areas that will give us significant returns down the line.

For example, we’ve made it easy to get MicroAcquire merchandise online completely free. The extra exposure we get from tech people rocking MicroAcquire t-shirts is more than worth the cost. We also created our own media publication Bootstrappers.com to tell the founder stories we thought major publications had missed. That’s been a huge hit with our customers, who also happen to be founders. These people traditionally have had to spam inboxes and pay for press because they didn’t raise billions in funding.

Finally, like Blakely and Perkins, I also want to actively listen to customer feedback and make sure we create a necessary and desired product. That’s why I make sure we’re constantly engaging with our community both on our website and social media. Many of the features we’ve added are just things we’ve heard mentioned multiple times from customers.

So far, I love the community we’ve created online and in the office. I don’t claim to have the winning formula, but I feel we are making a real difference out there. We’re lucky to live in a world with so many smart people getting their ideas out and making a positive change in the world.

Featured image via Unsplash.

The post 4 Founder-Led Brands That Are Done Right first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

26 mai 2022/par Service comm.

6 Things Startups Can Do to Avoid Tech Debt

Imagine walking into this: « About 4 million lines of PHP code, written by underpaid, sometimes not well-meaning, freelancers and students over the span of 8 years. The CEO wrote a large part, but stopped learning new techniques around 2004. »

That’s how bad tech debt can get when a startup is run without considering that all of those messy shortcuts will eventually have to get cleaned up.

Actualités, Méthodes et organisation des process IT

5 mai 2022/par Service comm.

The 5 Healthcare AI Trends Technologists Need to Know

Healthcare has been at the epicenter of everything we do for two years. While the pandemic has been a significant driver of the conversation, healthcare technology—artificial intelligence (AI) specifically—has been experiencing explosive growth. One only needs to look at the funding landscape: more than 40 startups have raised at least $20 million in funding specifically to build AI solutions for healthcare applications.

But what’s driving this growth? The venture capital trail alone won’t help us understand the trends contributing to AI adoption in healthcare. But the “2022 AI in Healthcare Survey” will. For the second year, Gradient Flow and John Snow Labs asked 300 global respondents what they’re experiencing in their AI programs—from the individuals using them to the challenges and the criteria used to build solutions and validate models. These are the top five trends that emerged from the research.

2 mai 2022/par Service comm.

5 Best Newsletter Platforms for Startups in 2022

If you don’t keep in touch with your customer base, it can become easy for them to drift away. Newsletters are an affordable and effective way to check in with your audience occasionally.

However, you will need to craft well-designed newsletters to have the desired impact. Your newsletters should include engaging content, including images and written content. They should look highly professional and aesthetically appealing, so people are encouraged to read them. Another thing to consider is the method you want to send the newsletters. Picking the right platform can save you time and energy, especially if you have a large readership.

The good news is that there are a variety of available platforms that can help you make great-looking emails. These services can also make it easier for you to send newsletters.

Let’s take a look at some of the best newsletter platforms available:

1. HubSpot

This is a name that needs no introduction among digital marketers. HubSpot offers several powerful marketing platforms with valuable tools and features to help any marketing campaign succeed.

HubSpot’s email marketing tool includes easy drag-and-drop tools that make it simple even for novices to write killer newsletters.

When you choose HubSpot’s email marketing tool, you will also have access to its powerful customer relationship management (CRM) platform. HubSpot’s CRM platform includes various email automation tools like follow-up email tools and helps you personalize your newsletters.

HubSpot’s marketing tool includes a free plan that provides access to some of the platform’s powerful email marketing features. The free plan limits users to sending 2,000 emails/month, and paid plans start from $50/month.

2. Mailchimp

Here’s another name that is well known among marketers – particularly concentrated marketers that focus on email campaigns. Mailchimp uses a drag-and-drop email editor that helps just about anybody create professional-looking newsletters and emails.

Mailchimp also has A/B testing tools to help you fine-tune your campaigns and cross-device tools that ensure your newsletters look great on any platform.

The platform offers a selection of newsletter templates to help you get started and make it easy to manage your contact list. The platform allows you to automatically resend newsletters using different subject lines if the recipient didn’t open previous emails.

Mailchimp offers a free plan that manages up to 2,000 contacts and sends up to 12,000 emails/month with limited access to other features. Paid plans start at just $11/month per 500 contacts with access to more services. Other plans range from $17/month per 500 users to $299/month per 500 users, increasing access to Mailchimp’s tools.

3. AWeber

AWeber is a popular choice because it is so easy to use. It’s another platform that uses drag-and-drop design technology that requires no coding knowledge. The software allows users to add carousels for a truly professional look.

The platform also includes tools that simplify list management and segmentation. AWeber features 6,000 royalty-free stock photos, and it can be integrated with other platforms, including WordPress.

Some people might find that AWeber isn’t as advanced as other options and doesn’t have some of the features they need. However, the platform is ideal for smaller companies and people just getting started with newsletter software applications.

AWeber offers a free plan that lets you add up to 500 contacts. Paid plans start from $16.15/month, and other pricing plans are available to users who need to manage more contacts.

4. Sendinblue

With an expansive template gallery and efficient drag-and-drop design technology, Sendinblue is another platform that helps people create professional, aesthetically pleasing newsletters. It lets users select display conditions that determine which content recipients see.

The software offers a range of features that help automate sending numerous newsletters, including the ability to send according to the recipients’ time zones. It also provides analytical tools to show how well your newsletters are performing.

Sendinblue offers a free plan that allows you to send up to 300 emails/day. Paid plans start from $25/month for the Lite plan and $65/month for the Premium plan with 20,000 emails/month. Each tier gives you access to more features, and prices increase if you want to send more emails.

5. GetResponse

GetResponse has been around for longer than most other newsletter options, so they’ve had plenty of time to get it right. With the platform’s fluid design features, it’s easy to create impressive newsletters and emails that look professional.

Other features from GetResponse include segmentation and lead scoring features, autoresponders, and automation workflows. In addition, you can have your newsletters sent at optimal times and take advantage of A/B testing tools.

The platform’s free plan lets you manage up to 500 contacts with unlimited newsletters.

GetResponse also provides a Basic plan from $12.30/month, a Plus plan from $40.18/month, and a Professional plan from $81.18/month, each of which lets you have up to 1,000 contacts. Each plan gives access to more features than the other, and you can pay more to manage more contacts.

Start Sending Professional Newsletters Today

Choosing the best newsletter software for you depends on various factors. These factors include which tools you need from the software, your technical ability, and how much you can afford to spend.

As with any product, it’s a good idea to shop around before making any decisions. Most platforms offer free plans, allowing you to try them out first without paying a penny. If you need more advanced features or hope to scale up at some point in the future, it’s probably best to look at platforms that can do more for you.

Featured image via Pexels.

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