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?Test numérique et roadmap produit : comment ?

?Test numérique et roadmap produit : comment ?

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En tant qu’informaticien enthousiaste, je pense que les données sont essentielles à la feuille de route du produit. Les données peuvent aider à comprendre comment les utilisateurs interagissent avec le produit et à identifier les domaines à améliorer. Les données peuvent également aider à déterminer quelles fonctionnalités sont les plus importantes pour les utilisateurs et à prioriser leur développement. Les données peuvent également être utilisées pour mesurer l’efficacité des initiatives de produit et pour ajuster le plan en conséquence.

Les tests numériques sont un moyen efficace de collecter des données sur l’expérience utilisateur. En effectuant des tests d’utilisateurs, les entreprises peuvent recueillir des informations sur la façon dont les utilisateurs interagissent avec le produit, ce qui peut être intégré dans la feuille de route du produit. Les tests numériques peuvent également aider à identifier les domaines à améliorer et à informer les décisions de conception. En intégrant ces données dans la feuille de route du produit, les entreprises peuvent s’assurer que leurs produits répondent aux besoins et aux attentes de leurs utilisateurs, ce qui conduit à une satisfaction et une fidélité accrues.

En tant qu’informaticien enthousiaste, je pense que les données sont essentielles à la feuille de route du produit. Les données peuvent fournir une vue claire et concise de la vision, des objectifs et des initiatives du produit, ainsi qu’un calendrier pour leur livraison. Les données peuvent également aider à prioriser les fonctionnalités, à identifier les domaines à améliorer et à informer les décisions de conception. En intégrant ces données dans la feuille de route du produit, les entreprises peuvent s’assurer que leurs produits répondent aux besoins et aux attentes de leurs utilisateurs, ce qui conduit à une satisfaction et une fidélité accrues.

En tant qu’informaticien enthousiaste, je suis convaincu que les données sont essentielles pour la réussite d’une feuille de route de produit. Les tests numériques sont un moyen efficace de collecter des données sur l’expérience utilisateur et d’intégrer ces données dans la feuille de route du produit. Les données peuvent également aider à comprendre comment les utilisateurs interagissent avec le produit et à identifier les domaines à améliorer. En intégrant ces données dans la feuille de route du produit, les entreprises peuvent s’assurer que leurs produits répondent aux besoins et aux attentes de leurs utilisateurs, ce qui conduit à une satisfaction et une fidélité accrues.

Source de l’article sur DZONE

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PlatformCréer un client de secours avec Hazelcast Viridian Platform sans serveur

PlatformCréer un client de secours avec Hazelcast Viridian Platform sans serveur

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Vous pouvez facilement créer un client de secours avec Hazelcast Viridian Platform sans serveur, ce qui vous permet d’accéder à des données et services à tout moment.

Mise en place d’un client de basculement pour une stratégie de reprise après sinistre

En tant que scientifique informatique enthousiaste, je sais que le failover est une fonctionnalité importante des systèmes qui dépendent d’une disponibilité quasi constante. Dans Hazelcast, un client de failover redirige automatiquement son trafic vers un cluster secondaire lorsque le client ne peut pas se connecter au cluster primaire. Il est conseillé d’utiliser un client de failover avec la réplication WAN comme partie intégrante de votre stratégie de reprise après sinistre. Dans ce tutoriel, vous mettrez à jour le code d’un client Java pour qu’il se connecte automatiquement à un cluster secondaire de failover s’il ne peut pas se connecter à son cluster primaire d’origine. Vous effectuerez également un test simple pour vous assurer que votre configuration est correcte et l’ajusterez ensuite pour inclure la gestion des exceptions. Vous apprendrez comment recueillir toutes les ressources dont vous avez besoin pour créer un client de failover pour un cluster primaire et secondaire, créer un client de failover basé sur le client Java d’exemple, tester le failover et ajouter la gestion des exceptions pour les opérations.

Étape 1: Configurer les clusters et les clients

Créez deux clusters Viridian Serverless que vous utiliserez comme clusters primaires et secondaires, puis téléchargez et connectez des clients Java d’exemple à ceux-ci.

Une fois que vous avez créé les clusters et les clients, vous devez créer une base de données qui contient les informations sur les clusters primaires et secondaires. Cette base de données doit être accessible à partir du client Java afin qu’il puisse accéder aux informations relatives aux clusters primaires et secondaires. Vous pouvez créer cette base de données en utilisant n’importe quel type de base de données relationnelle ou non relationnelle. Une fois que vous avez créé la base de données, vous devez y ajouter les informations sur les clusters primaires et secondaires. Vous pouvez également ajouter des informations supplémentaires telles que l’adresse IP du cluster primaire et secondaire, le port utilisé par le cluster, le nom du cluster, etc.

Une fois que vous avez créé la base de données et ajouté les informations sur les clusters primaires et secondaires, vous pouvez maintenant configurer le client Java pour qu’il puisse accéder à cette base de données et récupérer les informations nécessaires. Pour ce faire, vous devez ajouter le code nécessaire à votre client Java pour qu’il puisse se connecter à la base de données et récupérer les informations nécessaires. Une fois que vous avez terminé cette étape, votre client Java est prêt à être utilisé pour se connecter aux clusters primaires et secondaires.

Source de l’article sur DZONE

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La logistique durable en mouvement Till Dengel, Richard Howells | 14 min de lecture

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Installer des panneaux solaires sur les camions frigorifiques, dématérialiser les processus dans les entrepôts, utiliser des données précises en temps réel pour gérer le coût environnemental des livraisons par produit et par itinéraire… Ces initiatives, et bien d’autres, sont au centre des préoccupations des leaders de la Supply Chain, qui s’efforcent de rendre cette dernière plus durable et d’alléger le fardeau pour la planète.

Si ces actions figurent en bonne place dans l’agenda logistique, c’est que la durabilité est un levier important. Selon le Forum international des transports, les émissions de dioxyde de carbone devraient afficher une hausse de 16 % d’ici 2050, à la suite de l’augmentation du transport de marchandises – et ce, même si les pays s’engagent à les freiner. Si l’on n’intervient pas, les villes du monde entier accueilleront des millions de véhicules de livraison de fret et de colis en plus au cours de la prochaine décennie. Résultat : davantage d’embouteillages et une augmentation équivalente des émissions de gaz à effet de serre, comme le signale le Forum économique mondial.

La conclusion qui s’impose : il est primordial de trouver comment rendre la logistique et les livraisons plus durables du point de vue environnemental.

« Les entreprises s’intéressent de plus en plus à la durabilité des opérations logistiques », remarque Josué Velázquez Martínez, directeur du laboratoire des Supply Chains durables du Centre de transport et de logistique du MIT. « Elles font face à des pressions croissantes de la part du législateur et des consommateurs, et s’efforcent vraiment d’améliorer tous les aspects de la Supply Chain ».

Ces mêmes entreprises pourraient se trouver contraintes de prendre davantage de mesures. Si l’on se réfère aux règles en vigueur, nombre d’entre elles n’indiquent pas suffisamment les émissions générées par leur Supply Chain dans leurs rapports de durabilité, voire les omettent totalement, indique le New York Times. Or, il est possible qu’elles y soient bientôt obligées, car les autorités de régulation ont aujourd’hui la logistique dans le collimateur. Aux États-Unis, le législateur envisage de demander aux entreprises publiques de déclarer leurs émissions tout au long de leur Supply Chain. L’UE a également élaboré une proposition de directive qui renforce les règles de communication d’informations en matière de durabilité.

Les entreprises s’intéressent de plus en plus à la durabilité des opérations logistiques. Elles font face à des pressions croissantes de la part du législateur et des consommateurs.

Josué Velázquez Martínez, Centre de transport et de logistique du MIT

Les attentes des consommateurs, les réglementations et la demande du marché poussent les dirigeants d’entreprises à agir davantage sur le terrain de la durabilité. Tout naturellement, c’est au niveau des systèmes de logistique et de distribution que sont mises en place de nouvelles normes, qui contribueront largement à créer un avantage concurrentiel. En effet, les entreprises qui économisent sur la livraison en utilisant moins d’énergie et de ressources bénéficient d’un meilleur retour sur investissement (sur leur parc de camions, par exemple) et imaginent des modes de livraison plus efficaces. À cela s’ajoute, du côté des consommateurs, une conscience accrue du coût environnemental des livraisons et une volonté de choisir des options moins rapides pour préserver la planète.

Mais pour voir l’avènement d’une logistique durable, nous devons optimiser nos itinéraires de transport, construire des entrepôts plus efficaces et utiliser plus souvent et plus efficacement les données. Autant de tâches qui n’ont rien de simple. Avant de pouvoir réellement mesurer les progrès en matière de développement durable et agir sur l’empreinte carbone des produits, il y a de nombreuses étapes à mettre en œuvre.


Pas de temps à perdre: Découvrez pourquoi les entreprises doivent faire coïncider leurs ambitions et leurs actes en matière de durabilité.

Lire les actualités

 

D’après le rapport « Le paradoxe de la Supply Chain durable » établi par SAP et Oxford Economics, les cadres dirigeants ne connaissent pas encore suffisamment leur Supply Chain et éprouvent des difficultés à la rendre plus durable. Ils en sont encore à fixer des objectifs, et non à les mettre en application. Près de la moitié des personnes interrogées jugent que la complexité et le coût sont les deux principaux obstacles dans cette démarche de durabilité.

Mais comme l’explique Shimon Gowda, responsable de configuration de la Supply Chain chez Chainalytics, une pression croissante incite les entreprises à gagner en visibilité sur leur Supply Chain globale et à atteindre la neutralité carbone. « De plus en plus d’entreprises s’efforcent de mesurer l’empreinte carbone de leur réseau actuel », ajoute-t-il. « Les leaders du secteur mettent tout en œuvre pour élaborer une mesure précise et exacte, qui servirait de point de référence auquel comparer une situation à l’instant t. »

Pourquoi la logistique constitue un objectif de durabilité majeur

La logistique est une mission complexe. Elle consiste à gérer l’acheminement des matières premières, des produits intermédiaires et des emballages à travers le monde en direction des sites de production, mais aussi la distribution des produits depuis leur lieu de fabrication jusqu’au consommateur. Or, le transport fait partie des domaines dans lesquels l’objectif « zéro émissions » est un enjeu important. Il s’agit notamment de réduire les distances parcourues et d’utiliser plus efficacement les différentes options. Il n’est pas rare, par exemple, que des camions reviennent à vide une fois leur livraison effectuée.

 

Prenons l’exemple des transports frigorifiques : nous utilisons des camions réfrigérés pour transporter les produits pharmaceutiques, les fruits et légumes, les produits laitiers, la viande et les boissons. Cela nécessite de maintenir la chaîne du froid à l’intérieur de la remorque – ce qui consomme beaucoup d’énergie, traditionnellement de l’essence.

 

Certaines entreprises contribuent à rendre le transport frigorifique par camion plus durable en alimentant les systèmes de réfrigération à partir de sources d’énergie alternatives. eNow, par exemple, installe des panneaux solaires sur le toit des remorques. Quant à Coldtainer, il fabrique des boîtes de stockage pour la chaîne du froid.

Certaines entreprises s’efforcent de rendre le transport frigorifique par camion plus durable en alimentant les systèmes de réfrigération à partir de sources d’énergie alternatives.

 

D’après le média NPR, des entreprises bien établies telles que FedEx et DHL investissent dans des matériels et des équipements tels que des véhicules électriques. Mais M. Martínez en est convaincu : se concentrer uniquement sur de nouveaux véhicules est le meilleur moyen de manquer d’importantes opportunités.

 

« Je constate qu’on s’intéresse beaucoup aux équipements, ce qui est vraiment une bonne chose pour le long terme », explique-t-il. « Mais en attendant, il y a de nombreuses opportunités auxquelles les entreprises ne font pas vraiment attention à ce stade. »

 

Lorsque votre kilométrage varie, choisissez le bon véhicule pour chaque itinéraire de livraison

Ces opportunités, qu’étudient notamment M. Martínez et bien d’autres personnes, ce sont notamment des systèmes de planification des transports qui optimisent les itinéraires, réduisent le kilométrage et les émissions, et analysent les effets de la topographie sur les performances des camions.

 

Renouveler sa flotte n’est pas, en soi, un mauvais choix. Mais un camion neuf n’est pas nécessairement la meilleure option, écologiquement parlant. Les recherches du laboratoire d’étude de durabilité des Supply Chains ont permis d’établir que le kilométrage, tel qu’il est mentionné sur les sites Internet des constructeurs automobiles, est divisé par deux environ en conditions de livraison réelles. L’écart tient probablement au fait que les tests des camions sont réalisés dans des conditions différentes.

Un leadership porteur de sens: Découvrez comment les entreprises placent la durabilité au cœur de leur stratégie.

Lire le témoignage

 

« Les constructeurs font probablement leurs tests dans des conditions qui n’ont rien à voir avec une exploitation réelle, en particulier sur les derniers kilomètres parcourus », avance M. Martínez.

Il suffit de comparer les performances d’un camion qui se déplace sur autoroute, à une vitesse moyenne comprise entre 65 et 80 km/h, et qui fait trois arrêts de livraison, avec celles du même camion qui parcourt une zone très vallonnée à 8 ou 16 km/h et qui effectue vingt arrêts de livraison. Les chiffres seront très différents, et dépendront du modèle. Les camions anciens ont tendance à afficher de meilleures performances que les neufs sur autoroute ; dans une étude menée avec l’entreprise de logistique mexicaine Coppel, l’équipe de M. Martínez a trouvé des exemples attestant d’une meilleure efficacité en carburant (jusqu’à 15 % de différence). L’étude a été réalisée en utilisant une vitesse, des longueurs de segments (soit la quantité d’arrêts sur un itinéraire donné) et un profil topographique moyens, et en s’appuyant sur l’apprentissage automatique pour classer les régions en fonction de ces caractéristiques – certaines étant plus résidentielles, d’autres urbaines, d’autres mixtes.

Imaginez que vous puissiez dire à un client : « Si vous êtes prêt à atteindre deux, trois, quatre jours de plus, vous pourrez réduire l’empreinte carbone de tel pourcentage. »

Josué Velázquez Martínez, Centre de transport et de logistique du MIT

Sur la base de l’analyse effectuée, l’équipe de Martínez a modélisé une réaffectation des véhicules permettant d’exploiter chacun sur les zones dans lesquelles il réalise les meilleures performances. Les résultats indiquent une réduction de 3 % du carburant utilisé – un chiffre non négligeable pour les entreprises, qui consacrent chaque année des millions à ce poste. À partir de la même hypothèse, l’équipe a également mis en place un projet pilote en conditions réelles, avec 10 véhicules sur un mois. Elle a constaté 8 % d’économies de carburant.

« Il n’est pas vraiment nécessaire d’investir, seulement de réaffecter le matériel existant », conclut M. Martínez. « Mais si vous comptez renouveler votre parc de véhicules, alors vous devez vous assurer que les nouveaux seront utilisés dans les régions attendues, puis réaffecter ceux que vous allez conserver dans votre exploitation. »

Ces résultats montrent comment la combinaison des données, des capacités de calcul et des algorithmes peut participer à améliorer le transport. La topographie a aussi son importance, ajoute M. Martínez, mais elle n’est généralement pas prise en compte dans les évaluations environnementales, car on opte plutôt pour les itinéraires les plus courts et les plus rapides, et parce que c’est un facteur complexe. Pourtant, c’est logique : monter une pente ne nécessite pas la même quantité d’énergie que de la descendre.

« Gérer ces données en utilisant le suivi GPS pour mieux cerner les faits et prendre des décisions mieux informées représente une opportunité considérable », explique-t-il. « C’est ce que j’appelle faire une petite place aux problématiques de la Supply Chain pour réduire réellement les émissions autant que possible, tout en continuant de répondre aux attentes de vos clients et d’atteindre vos objectifs commerciaux. »

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Une livraison le jour même est une opération complexe, car elle implique de nombreux déplacements dans les mêmes zones, avec des camions qui ne sont pas toujours pleins – ce qui augmente les émissions. Le laboratoire de recherche sur la durabilité des Supply Chains a réalisé une expérience pour voir si les consommateurs font des choix différents en fonction de leur sensibilité écologique et de leur capacité à attendre.

Dans cette expérience du « bouton vert », 52 % des clients ont effectivement changé leurs choix de livraison pour limiter leur impact environnemental. Le laboratoire a essayé différentes manières de quantifier ce paramètre pour l’utilisateur, par exemple la réduction des émissions de CO2 ou le nombre d’arbres sauvés. Avec l’exemple des arbres, les chercheurs ont établi que les clients étaient prêts à attendre quatre jours de plus en moyenne pour être livrés. Pour être précis, 70 % ont seulement déclaré qu’ils feraient ce choix, tandis que 52 % l’ont réellement fait – ce qui représente déjà plus de la moitié de la population considérée.

« Il est possible de communiquer avec transparence autour de la Supply Chain avec les clients, afin qu’ils puissent utiliser ces informations au moment d’acheter », insiste M. Martínez. Bien sûr, ce n’est pas simple. Il faut pouvoir indiquer les émissions de CO2 correspondant à chaque commande qui s’affiche dans le panier d’un consommateur, afin que ce dernier dispose de données précises et comprenne l’impact de sa décision. Cela nécessite de nombreuses analyses, voire la validation d’un tiers pour légitimer l’information fournie. Mais ce procédé représenterait un avantage significatif pour asseoir la crédibilité environnementale des marques.

« Imaginez que vous puissiez dire à un client :  si vous êtes prêt à atteindre deux, trois, quatre jours de plus, vous pourrez réduire l’empreinte carbone de tel pourcentage ; vous participerez à préserver l’environnement », explique M. Martínez.

La valeur ajoutée des entrepôts locaux en termes de durabilité

Ancrer les Supply Chains localement, en alternant entre les sources d’approvisionnement et sites de production locaux et éloignés, est une autre manière de renforcer leur durabilité. Dans cette perspective, les entrepôts jouent un rôle important : construire des hangars de petite taille, à proximité de la demande, permet en effet de réduire les temps de trajet et les émissions. Les entrepôts constituent aujourd’hui le type de bâtiment commercial le plus volumineux aux États-Unis et, à en croire l’Agence américaine d’information sur l’énergie, les chiffres ne font qu’augmenter.

Il serait possible d’imposer aux entrepôts qu’ils soient autonomes énergétiquement et de les concevoir neutres en carbone. La production d’énergie alternative – par exemple, à l’aide de panneaux solaires installés sur le toit – semble couler de source et, dans certaines zones, elle est d’ores et déjà obligatoire ou subventionnée. L’Allemagne, par exemple, propose un soutien financier à l’installation d’infrastructures solaires. Aux États-Unis, il existe une multitudes d’aides fédérales et étatiques.

À Elizabeth, dans le New Jersey, East Coast Warehouse dispose de panneaux solaires sur son entrepôt, l’un des plus grands du Nord-Est des États-Unis. Kevin Daly, directeur commercial, indique que l’entreprise a récemment installé 4 900 modules solaires à haut rendement supplémentaires, qui ont généré plus de 2,5 GW en 2020. « Nos panneaux solaires ont vraiment dépassé nos attentes », se félicite-t-il.

L’entreprise s’étend dans le Maryland et en Géorgie, et envisage d’utiliser l’énergie solaire sur les entrepôts qu’elle y crée. M. Daly fait remarquer que le processus est plus simple pour les sociétés qui sont propriétaires de leurs bâtiments, entre autres parce que la communauté des développeurs s’inquiète des obligations que les panneaux peuvent engendrer, et du poids qu’ils peuvent ajouter à une structure. Ce point mis à part, ajoute-t-il, c’est une décision d’investissement, qui est souvent liée aux subventions.

À l’intérieur des entrepôts, placer les unités de gestion de stock les plus importantes et qui transitent le plus dans des emplacements rapidement et aisément accessibles est un moyen de limiter l’énergie utilisée par les chariots élévateurs.

M.Daly pense que davantage d’entrepôts adopteront l’énergie solaire et d’autres formes d’énergie alternatives. « Je ne doute pas qu’à mesure que la technologie se perfectionnera, elle deviendra encore plus efficace et plus bénéfique pour tout le monde. »

Des systèmes de gestion des entrepôts plus intelligents: Les entreprises utilisent des technologies intelligentes pour optimiser leurs opérations quotidiennes dans les entrepôts.

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Le fonctionnement interne des entrepôts et les livraisons sont également devenus plus durables. East Coast Warehouse a choisi de gérer ses opérations de répartition sur des tablettes et des terminaux mobiles, et de se débarrasser autant que possible du papier – et ce, dans un secteur qui en a toujours utilisé beaucoup.

Grâce aux options numériques, les chauffeurs routiers peuvent rester dans leurs camions pour gérer toutes les formalités depuis leur tablette, y compris les lettres de voiture, qui peuvent être envoyées directement aux destinataires par voie électronique. En plus de limiter la consommation de papier, ce mode de fonctionnement permet davantage de transparence. La preuve de livraison – où, quand et qui a signé – peut être intégrée à un système de gestion du transport et archivée automatiquement.

« Ce processus, qui nécessitait beaucoup d’heures de travail et d’opérations manuelles pour numériser et remplir les papiers, est devenu beaucoup plus gérable si on fait les choses de la bonne manière » conclut M. Daly.

De plus en plus d’entreprises cherchent à optimiser les opérations au sein de leurs entrepôts, comme l’explique Mme Gowda, de Chainalytics. Revenir aux principes fondamentaux de l’organisation et, par exemple, placer les unités de gestion de stock les plus importantes et qui transitent le plus dans des emplacements rapidement et aisément accessibles, est un moyen de limiter l’énergie utilisée par les chariots élévateurs.

« Le simple fait de rationaliser tout cela peut vraiment changer la donne, même au niveau de l’émission de gaz à effet de serre, car cela revient à optimiser vos opérations en tentant de tirer le meilleur parti des ressources disponibles sur le site », insiste Mme Gowda.

La logistique durable s’appuie sur des données

On en revient toujours à la même question : « Vos données sont-elles de bonne qualité ? » Parce qu’il ne suffit plus d’utiliser des données d’historique ou d’estimer des paramètres tels que les émissions générées par les camions.

Désormais, des sociétés tierces proposent les outils nécessaires pour déterminer les émissions de CO2 réelles d’un véhicule donné, à partir des informations opérationnelles collectées. Ces outils sont capables de transmettre ces informations sur des tableaux de bord, de manière à faciliter une approche stratégique dans la réflexion et les actions à mener – et à créer ainsi une Supply Chain plus cohérente de bout en bout.

Autre grand objectif d’un grand nombre de marques et de fabricants : pouvoir ventiler les émissions par produit, de leur conception à leur mise hors service. Ces informations, réclamées par les consommateurs, peuvent constituer un facteur de différenciation considérables pour une marque si elles sont bien compilées et communiquées avec précision (c’est-à-dire sans déclarations non étayées ni « greenwashing »).

D’après Mme Gowda, on prête de plus en plus d’attention à la logistique inverse, car les entreprises modernes consacrent davantage d’analyses à mieux comprendre le coût environnemental de leurs produits, tout au long de leur cycle de vie. Les clients de Chainalytics souhaitent aujourd’hui élaborer des scénarios qui accordent la priorité aux gaz à effet de serre, et non aux coûts. Dans ce domaine, la création d’un jumeau numérique se révèle très utile.

« Il devient un peu difficile de répondre à ce genre de questions sans disposer d’une plateforme de jumeau numérique complètement fonctionnelle », explique Mme Gowda. « Mais nous sommes définitivement plus efficaces qu’il y a dix ans. Nous sommes vraiment en mesure de comprendre notre propre impact, et nous essayons de créer davantage de solutions pour favoriser des Supply Chains plus vertes. »

Nous sommes vraiment en mesure de comprendre notre propre impact, et nous essayons de créer davantage de solutions pour favoriser des Supply Chains plus vertes.

Shimon Gowda, responsable de conception de la Supply Chain chez Chainalytics

Rationaliser l’approvisionnement et les prévisions de la demande peut également renforcer la durabilité, indique Mme Gowda. Tout au long de la Supply Chain, chaque acteur dispose de ses propres métriques prévisionnelles. Mais s’il y a une faille en amont, elle se répète et s’amplifie en aval. Cela peut entraîner une surproduction de la part de toutes les entreprises de la chaîne, ce qui signifie des déchets ou des produits excédentaires qui se retrouvent dans les entrepôts après avoir voyagé dans le monde entier. « C’est typiquement le scénario que nous cherchons à éviter quand nous essayons d’évoluer vers un fonctionnement plus durable, neutre en carbone », conclut-elle.

Un concept de Supply Chain appelé « planification collaborative et réapprovisionnement prévisionnel » est en train de gagner du terrain. C’est un autre exemple de scénario dans lequel les jumeaux numériques jouent un rôle essentiel, car chaque acteur de la Supply Chain peut voir les données transférées par les autres. Par exemple, le fabricant est en mesure de consulter les prévisions du détaillant final trois mois à l’avance. Tout problème peut ainsi être identifié et résolu plus tôt. « Cette solution renferme un vrai potentiel de progression vers l’économie circulaire, car elle implique de se montrer minimaliste dans sa consommation, dans ses transferts… sur tous les points, en somme », explique Mme Gowda.

À mesure que les entreprises s’attachent à évaluer l’impact environnemental réel de leur Supply Chain et de leurs opérations logistiques, les livraisons se rationalisent, de manière à générer moins de déchets et moins d’émissions. Un bonne nouvelle pour l’environnement comme pour les clients !

 

Note des éditeurs : Découvrez des idées logistiques plus durables et des exemples pratiques dans L’économie circulaire se popularise ; 5 vérités sur la Supply Chain dans le monde post-COVID-19 ; et Sur la terre, la mer et dans les airs : des technologies émergentes pour maîtriser le changement climatique.

 

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Distributed SQL: An Alternative to Database Sharding

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Database sharding is the process of dividing data into smaller pieces called « shards. » Sharding is typically introduced when there’s a need to scale writes. During the lifespan of a successful application, the database server will hit the maximum number of writes it can perform either at the processing or capacity level. Slicing the data into multiple shards—each one on its own database server—reduces the stress on each individual node, effectively increasing the write capacity of the overall database. This is what database sharding is.

Distributed SQL is the new way to scale relational databases with a sharding-like strategy that’s fully automated and transparent to applications. Distributed SQL databases are designed from the ground up to scale almost linearly. In this article, you’ll learn the basics of distributed SQL and how to get started.

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Why Web Design Still Matters in 2023

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As we move into 2023, there are an increasing number of ways companies can engage with their customers. And as the number of apps, browser extensions, social media feeds, newsletters, vlogs, and podcasts grows, you can be forgiven for thinking that websites are a little less essential than they were in say, 2021.

However, the truth is that websites remain an irreplaceable part of the digital landscape and they will continue to be into 2023 and beyond.

Websites, as the keystone of a centralized, privately run digital experience couldn’t be more relevant. Unlike competing technologies, websites allow almost total control of their source code, and that provides an opportunity for skilled designers and developers to compete against the biggest names in their clients’ industries in a way that simply isn’t possible in tightly governed systems like social media.

Not only does quality web design help businesses increase their traffic, but it can increase the quality of that traffic; an attractive and user-friendly web page will encourage web users to stay on the page longer, and explore more of the content it links to.

Websites vs. Social Media

For many brands, the option they turn to for connecting with customers is social media. Particularly platforms like Facebook and Instagram. While billions of us are happy to while away our free time on social media, it’s not a great platform for informed decision-making or task fulfillment. For any form of productivity, websites are superior:

  • Flexibility: Websites can be customized to suit a company’s vision and values, whereas social media tends to magnify accounts that reflect its own values.
  • Ownership: When you publish on your website you own your content, when you post to social media the platform tends to own your content.
  • Investment: As we’ve seen recently with a certain bird-themed social network, you can spend years investing time in your social media channel only to have it canceled by an individual with his own agenda.
  • Findability: Websites are discoverable on search engines, and although algorithms govern these search engines, competition across different search engines keeps search algorithms honest. Social media networks each use a single algorithm making them free to skew browsing any way they choose.
  • Scaleability: Websites can take advantage of the latest technologies to improve user experience, on social media user experience is governed by the network’s decisions.

Websites vs. Apps

When it comes to owning a piece of the internet, a connected app feels like ownership. However, websites have a number of benefits over an app, from a superior user experience to lower development costs. And ultimately, apps are also controlled by 3rd parties.

  • Accessibility: Websites are universally accessible, while apps are usually limited to certain operating systems or platforms. If you want to distribute to devices, you’ll need to be approved by the store owner who can (and will) change the terms and conditions of store distribution without consulting you.
  • Flexibility: Websites provide a greater level of flexibility and scalability than apps.
  • Cost-effective: A simple website can be created and launched in a weekend, they are considerably more cost-effective to develop and maintain than apps.
  • Findability: Search engines have evolved around website technologies, and it is far easier to create a discoverable website than an app that ranks high in an app store.
  • Universality: Websites have lower entry costs for users, and there aren’t any downloads or purchases required.
  • 3rd-party features: Websites can integrate 3rd-party content like chatbots, payment gateways, and forms, that generally require licensing to include in an app.

Websites vs. Podcasts and Vlogs

There’s no question that podcasts and vlogs are engaging types of content. However, they are very limited when it comes to different kinds of experience. These tend to be passive, linear experiences. Even if your podcast opens itself up to listener interaction, your customers are still passive consumers.

  • Cost-effective: Websites can be set up very cheaply, podcasts and vlogs on the other hand require high-production values to compete.
  • Longevity: Well-written website content can remain relevant for years, the lifespan of a vlog or podcast is often just a few months.
  • Flexibility: Websites can embed podcasts and vlogs, as well as virtually any other content; podcasts and vlogs can only ever be podcasts and vlogs. Websites will continue to evolve long after podcasts are obsolete.
  • Simple: There is now a range of no-code options for creating a reliable website, meaning it can be done with little to no skills or experience. Podcasts and vlogs require a great deal of technical knowledge to produce.
  • Findability: As with other technologies, podcasts and vlogs can’t compete with websites when it comes to search engine optimization.
  • Faster: A well-designed website is much smaller than a podcast or vlog, making it cheaper and easier to access, especially on a cellular network.

Websites in 2023 and Beyond

In 2023 websites will still be a critical part of a successful business strategy and web designers will continue to be essential members of any team.

Websites continue to offer numerous benefits over other technologies including increased flexibility, cost-effectiveness, and superior search engine opportunities.

Unlike social media platforms that allow you to customize a few assets like avatars and colors, websites can be completely customized to fit the tone and style of a brand. Additionally, websites have a far lower barrier to entry than podcasts, vlogs, or apps. While apps may offer a richer set of features than a website, that is offset by the restrictions on platform and device capabilities that apps impose.

Websites will continue to evolve as the tech landscape changes. New ideas for consuming digital media will appear over time, offering unique new experiences — for example, mass adoption of AR (Augmented Reality) is just around the corner. However, the website is perfectly evolved for the types of simple customer interaction that businesses rely on, and will continue to matter in 2023 and beyond.

 

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50 Best Websites of 2022

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We’ve seen some incredible websites in 2022. There have been more than the usual number of sites with a political mission, and plenty that made us want to travel. The big design trends were brutalism, huge typography, and bold positive color. We’re looking forward to what the web will bring in 2023, but in the meantime, take a look back at the best 50 websites of 2022. Enjoy!

Justice Reskill

Justice Reskill used bright colors and positive, uplifting artwork to create a supportive platform for people who’ve been through the justice system.

Pienso

Bold type and plenty of on-scroll animation made this site for Pienso stand out back in January.

Gazelle No.1

The promotional site for Gazelle No.1 used innovative scroll-activated video to sell the electric bike.

Mekanism

Mekanism’s site was the first agency redesign to impress us in 2022. Super-polished then, super-polished now.

Redbrick

Redbrick was well ahead of the trend for brutalism with a twist when it released this site promoting its coffee.

SOS Foods

Ethical and sustainable goods were top of the sales charts in 2022, and SOS Foods did a great job capitalizing on the style.

Hartzler Dairy

Hartzler Dairy embraced its mid-20th-century branding with a nostalgia-infused site.

Engineered Floors

Even in 2022, designers are still paying mobile short shrift, but this site for Engineered Floors is excellent on mobile.

Emi Ozaki

We loved the quirkiness of Emi Ozaki’s phone-style interface for her portfolio back in February.

I Killed A Cactus

I Killed A Cactus is a beautiful 3D site designed to help people care for houseplants.

Aris Hotel

We were tempted in the direction of Crete by this stunning luxury site for Aris Hotel on the island.

Milton Textiles

Milton Textiles is a big, bold site for a product that is usually an afterthought in the interior design world.

MAAP

The site for MAAP is predictably excellent, modern, and efficient. It encapsulated the apparel brand’s values perfectly.

Garden Eight

The promotional site for Garden Eight, a digital design studio in Tokyo and Copenhagen, was suitably standout eccentric.

Circus Shanghai

Circus Shanghai used a mid-century illustration style to reference the solar system and the Chinese flag.

Normand

Normand took the bold decision to step away from the typical law firm design strategy.

SND

Designing a site for UI sound kits is challenging, but SND pulled it off perfectly with this minimal site.

Polybion

We saw lots of brutalism in 2022, and Polybion’s site was a standout example of how to make the trend work.

neueMeta

Bold block coloring added depth and interest to this portfolio site for design studio neueMeta.

Dumpling Delivery

OK, we confess we spent waaay too much time playing this dumpling delivery game from Mailchimp back in May.

Nowhere Bakery

Nowhere Bakery succeeded in making vegan, paleo, gluten-free cookies seem appealing.

Triniti

We were mesmerized by the perpetual motion video for the pan-Baltic law firm Triniti.

Kim Kniepp

Kim Kniepp’s site impressed us with interconnected navigation and a superbly coded masonry grid.

Feed The 300

Feed The 300 is one of dozens of great sites to combat Russia’s invasion of Ukraine. In this case, it was aimed at feeding zoo animals.

Icons By Menu

Icons By Menu is a stunning minimalist site that is a pleasure to browse.

Museum Of Pink Art

The Museum of Pink Art is an immersive experience celebrating the color pink. It was easy to lose hours wandering around.

BelArosa Chalet

2022 was the year of illustrations, and BelArosa Chalet’s site used them to significant effect to sell a venue still under construction.

WTFFF

Online sexual abuse and harassment are particularly appalling when directed at young people. WTFFF tackled the issue sensitively.

Pretty Damn Quick

Logistics aren’t the most engaging topic, but this friendly, illustrated site for Pretty Damn Quick grabbed us immediately.

Norwegian Soda Co.

This site for the Norwegian Soda Co. uses beautiful photography to create an engaging one-page site.

Fornasetti Profumi

Fornasetti Profumi wowed us with its long-form videos used to emphasize stillness and calm.

Laesk Kombucha

We were convinced this site for Laesk Kombucha had been produced by Wes Anderson.

Cased In Time

Single-product sites are often underwhelming, but this excellent ecommerce site bucks that trend.

DS & Durga

Eschewing the well-trod approach of flowers and pretty models, this perfume site for DS & Durga fully embraces the brutalist trend.

Daniel Spatzek

We loved the way Daniel Spatzek’s portfolio site broke all the rules and still managed to be informative and engaging.

Aro

Aro kept minimalism alive with a simple site that exudes luxury while selling a simple concept.

Think Packaging

Think Packaging took a case study approach to present its products, and it worked really well.

Steffie de Leeuw

Giant typography intertwined with botanical illustrations created a memorable site for Steffie de Leeuw.

Anna Jóna

The prelaunch teaser site for the Ana Jóna café and cinema was elegant and modern and had us eyeing a long weekend in Reykjavik.

Das Salz

More wanderlust courtesy of the fresh, enticing site for the Das Salz hotel and café.

Jono Pandolfi

This simple-to-use site for US tableware and cookware brand Jono Pandolfi sold us on hand-made ceramics.

LolaVie

We still can’t get over the fact that it took until 2022 for Jennifer Aniston to produce a haircare range.

Nathan Riley

Another big trend in 2022 was masonry-style sites, and this portfolio for Nathan Riley was one of our favorites.

Capsul’in Pro

With the excellent application of animation and careful use of color, this site for Capsul’in Pro transformed coffee pods into luxury items.

Seen

Seen is an essential site that explores themes of prejudice and racism in creative fields. It’s a strong approach to a difficult subject.

Glasfurd & Walker

Glasfurd and Walker’s superb portfolio site sets itself apart by over-extending the viewport. It’s a highly original idea.

The Other Side Of Truth

The Other Side of Truth is the standout site of 2022. It used the web expertly to present two interpretations of the facts surrounding the Russian invasion of Ukraine.

Bannach

Back in October, we fell in love with the pixel-block animation loading for the Bannach furniture brand.

Karina Sirqueira

Karina Sirqueira’s portfolio was a joy to browse through. The morphing shapes imposed simplicity on a series of beautifully presented case studies.

Joshua’s World

We were amazed by Joshua’s World, a little island that can be titled and rotated to power the little cyclist along his career.

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10 Key Principles of User-Centered Design

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Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

What Is User-Centered Design?

To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

UCD Requires Four Fundamental Components:

  • Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
  • Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
  • Legibility: Is the text simple to read for users?
  • Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

What Is The Significance Of UCD?

User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

The following are some of the advantages of a user-centered design strategy for a business:

  • Customers keep coming back for more
  • There would be an increase in sales
  • Creating polished, efficient, and widely available goods
  • Understanding challenges thoroughly to provide suitable solutions
  • Customers and teams working together
  • Avoiding typical blunders
  • Enhancing Competitiveness
  • Assisting them in comprehending their market

It offers consumers the following advantages:

  • Making their life easier
  • Fulfilling their desires
  • Companies making them feel heard and understood
  • Making them feel important in the creation of things they use
  • Providing answers to challenges they were unaware they had or could not imagine solutions to

Let’s dig in to learn more about the advantages of UCD.

Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

1. Prevent Project Failure

Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

2. Improve ROI

This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

3. Increase Development Efficiency

In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

4. Up The Level Of Competition

Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

As a result, this may increase your ability to compete in your sector.

5. KPIs Are Included

Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

Human-Centered Design Versus User-Centered Design

There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

What crucial guidelines or principles should designers consider when adopting a user-centric design?

The Process Of User-Centered Design

Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

1. Contextualization

The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

2. Outlining The Prerequisites

Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

3. Design

Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

4. Analysis

The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

Top 10 User-Centered Design Principles

Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

1. Use Simple Language

Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

2. Feedback

Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

Keeping the user informed throughout the process reassures them and keeps them on track with their job.

3. Maintaining Consistency

Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

4. Give The Complete User Control

Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

By removing the effort from the job, the user can do it quickly while keeping control of their activities.

5. Describe The Situation

Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

6. Examine the Design

Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

7. Create Designs That Are Specific To The Needs Of The User

The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

8. The Design Process Is Iterative

Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

9. Adequate Navigational Tools

An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

10. Unflawed System

Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

Wrapping Up

User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

 

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20 Best AI Writing Apps

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Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but AI-powered writing software is a relatively new concept.

AI Writing Software uses artificial intelligence to write articles, blog posts, and other content in your voice. The goal is to provide a tool that will save you time and energy so you can focus on different aspects of your business or life.

To help you get started, we’ve compiled a list of 20 AI writing software you can use to create content for your website, blog, or social media accounts.

1. Copy.ai 

Copy.ai uses Natural Language Processing (NLP) to produce high-quality content for your business, ebooks, blog posts, articles, product descriptions, social media content, and more. It can also be used to rewrite existing content so that you can use it on your website, blog, or social media pages.

Since it uses artificial intelligence to mimic human writing patterns and styles, the copy will be more natural and easier to read than the typical machine-generated text we’re used to seeing.

Copy.ai differs from traditional content creation tools because it doesn’t just offer suggestions on improving your current content; it generates new text based on what it thinks would be most relevant for the topic or audience.

Key Features: 

  • Pre-built Templates – Copy.ai has a ton of pre-built templates for different kinds of content. For example, you can see below that it has options for blogs, social media content, video, case studies, and more:

  • Different tones and variations – Get access to tones like friendly, persuasive, professional, luxury, witty, bold, and more to align the content with your writing style. It also creates multiple variations based on your input – you can pick the one you like or make more.

    To illustrate this, here’s a screenshot of the results we got while trying to write the introduction for this article using Copy AI. 

  • Writing and Brainstorming tools – You also get tons of writing tools, brainstorming tools, and personal tools. Writing tools include essay intro, cliffhanger generator, adjective accelerator, passive to active voice, verb booster, and the like. Brainstorming tools have a name generator, startup ideas, viral ideas, and more – while Personal tools include birthday cards, clubhouse bios, cover letters, love letters, and shower thoughts.

    You can save your content and then return to it later if you wish. Plus, the software’s user interface is easy to navigate, and the program is simple. 

Luciano Viterale, Co-founder of Ticker Nerd, also shares his experience with Copy.ai, 

“I’ve been experimenting with AI copywriting tools since GPT-3 was released. I have explored many of the popular tools. However, my favorite tool by far is Copy AI. They have an outstanding blogging outline feature; the UX is clean and easy to navigate, and the pricing is reasonable.

Copy AI also generated the name of my startup, “Ticker Nerd,” which is an investing newsletter that was recently acquired.”

That said, Viterale suggests that the blog outlines can be repetitive. He says, “one thing I don’t particularly like is that blog outlines include the same point repeatedly but articulated slightly differently, essentially adding no value.” 

Pros: 

  • Copy.ai produces content at least 80% as good as a human writer (and often better). The system continually learns, which means the more you use it, the better it gets. 
  • It has an extensive library of templates available for different requirements. 
  • It supports over 25 languages, including English, French, Spanish, Portuguese, German, Italian, Dutch, Russian, and more. 

Cons: 

  • Not suitable for long-form content. 
  • The content can get a bit repetitive after a while.  
  • The free plan lets you create only 2000 words per month. 

Pricing: 

It starts from $39 per month (if you pay yearly) for up to 40k words per month, unlimited copywriting tools, priority email support, Blog Wizard tool, support for 25+ languages, and five user seats. 

2. Jasper 

Jasper.ai is an AI copywriting tool that uses a combination of artificial intelligence (AI) and natural language processing (NLP) to create content based on user input. 

It helps you generate original content for your blogs, social media, websites, and more. Jasper also knows 10% of what’s on the internet and continues to learn more daily.

Just like Copy.ai, Jasper’s user interface is easy to use and navigate around. With its specific template for blog posts, articles, ebooks, and more, it’s also one of the few AI writing software suitable for long-form content. 

All you have to do is enter the title, your intended audience, tone of voice, and language options, along with the main point of your copy, and voila – Jasper can churn out a high-quality piece of content for you within seconds.

(Jasper Interface) 

Key Features: 

  • 50+ AI templates – Jasper.ai offers a variety of AI templates, including Blog Posts, Summary, Conclusion, Q&A, Ads, Videos, Social Media, Rewriter, Marketing Frameworks, Articles, and more. Each template has several use cases – for example, a blog has Blog Titles, Content Briefs, and Outlines.

Headline Generator

  • Boss Mode lets you write long-form content such as blog posts, stories, and books. It also allows you to organize your content into projects and find help with priority chat support, Grammarly integration, and plagiarism checks. You can also choose from 25 languages, including English, French, German, Italian, Spanish, Polish, and more.
  • SurferSEO Integration – If you have a Boss Mode plan, you can add SurferSEO to your Jasper account. This integration will enable you to find the best keywords, build a content strategy, create blog outlines, and more.

Content production using Surfer SEO Integration

Pros: 

  • No technical assistance is required.
  • Simple, easy-to-use interface.
  • Provides plagiarism-free content every time.
  • It helps you build a content strategy based on high-ranking topics and keywords.
  • Ready-to-use templates cover most of the use cases that a writer or marketer will need.
  • Excellent customer support is provided through live training sessions, live Q&A sessions, blogs, Facebook community, help docs, and emails.

Cons: 

  • Plagiarism-free content doesn’t always mean unique content.
  • Customer support options via chat or email are limited.

Pricing: 

It starts with $40/mo for 35K words, 50+ AI templates, 20+ languages, up to 5 seats, and chat support.

3. Rytr 

Rytr is a content generation tool that uses AI to generate high-quality, human-sounding content for emails, blogs, YouTube videos, and landing pages. 

It also supports multiple languages and tones and uses copywriting frameworks, including AIDA & PAS. And to ensure that your content is free of plagiarism, it comes with a built-in plagiarism checker.

Like Copy.ai. Rytr is also more suitable for short-form content and copywriting than long-form content. 

Key Features: 

  • 30+ languages – Rytr supports many languages, including English, Finnish, French, German, Greek, Italian, Japanese, Korean and Polish. It also uses a proprietary approach to support languages that are not supported by the limitations of GPT3.

Language Support

  • Use Cases: Rytr offers 40+ use cases, including Blog Section Writing, Blog Ideas & Outline, Brand Name, Business Idea Pitches, Call-to-action, Cover letters, Emails, and more.

    Each use case has a short description of what it’s about below it. Select the use case to write about, give a little context about what you want to write, and then select how many variants you want the AI to write for you (max is 3). 

You can also choose a creativity level by selecting one of 6 options, including Default, Non, Low, Medium, High, or Max.

Generating Blog Ideas & Outlines

  • Tone – You can add a personal touch to your content by choosing from over 18 tones, including Formal, Convincing, Inspirational, and more.

Writing in a formal tone.

Pros: 

  • Simple user interface.
  • Fast live chat support.
  • Using the magic command, you can produce content for poems, letters, and more.
  • Comes with an in-built tool for plagiarism checks.
  • Provides multiple resources for guidance.

Cons: 

  • Tone options are limited.
  • You will receive a small number of credits per month.

Pricing: 

It starts at $9/month for 100K characters per month. There is also a free plan with a 10K characters limit.

4. Writesonic 

Writesonic is a content-creation platform that uses generative artificial intelligence models to write SEO-optimized long-form blogs and articles. 

It has 65+ use cases or templates, including Article Writer 3.0, Landing Pages, Tweets, Quora Answers, Facebook Ads, and more.

You can easily create desired content by picking a suitable use case, typing a topic, and adding a paragraph of your own words. You can also set the language and quality level before generating it.

Generating Pros and Cons

Key Features: 

  • 24 Languages: You can produce content in 24 languages, including English, Dutch, French, German, Italian, Russian, Czech, Danish, Greek, Hungarian, and more. They’re also continually adding more language options.

Languages

  • Unconventional Use Cases: It’s got a more comprehensive range of templates, including Sentence Expander, Text Summary, Conclusion Writer, YouTube Outlines, LinkedIn Ad Descriptions, Analogy Maker, Question Generator, Song Lyrics, Definition, and more.
  • SEMrush and WordPress Integrations: Writesonic integrates with SEMrush, Zapier, and WordPress.org. SEMrush helps you optimize your content for search engines, and WordPress.org lets you publish your blog directly from Writesonic. Zapier integration enables you to automate your content from Writesonic.

SEMrush Integration

Pros: 

  • Easy to use.
  • The User Interface gives you step-by-step instructions and tips for how to use the tool more efficiently.
  • There are many unique use cases, including a hook generator, pros and cons generator, and landing page creator.
  • Free trial available.

Cons: 

  • Like other tools on this list, the copy may not always be accurate. 

Pricing: 

It starts at $10/month for 12K words, 70+ AI templates, a Landing page generator, a browser extension, Zapier integration, and more.

5. Grammarly Business 

Like most other tools on this list, Grammarly Business isn’t an AI-based content writer per se—it’s more like an AI-based writing assistant. Specifically, it checks your documents for grammar, spelling, plagiarism, and style mistakes.

Grammarly Business also provides feedback on your writing style so that you can improve as a writer over time. 

You can use Grammarly Business to:

  • Get suggestions to improve your writing style, including word choice and sentence structure.
  • Identify common grammatical mistakes and fix them in one click.
  • Improve your email response time by checking emails before they’re sent out.

It’s also ideal for larger teams of writers who need to access the same Grammarly accounts, enabling multiple users to edit documents simultaneously.

One of the best parts about this tool is that it integrates with every online writing space, including Google Docs. This allows you to write and edit simultaneously without waiting for one draft to be finished before making changes to the next.

Key Features: 

  • Custom Brand Tone: You can create multiple tone profiles to suit your needs and assign them to different Teams. You’ll also get real-time feedback on your tone and can adjust it while writing. Your tone can be anything from Joyful, Excited, Loving, and Surprised to Curious, Formal, and Cautionary.

Brand Tone Feedback

  • Grammar Checker: Grammarly gives you feedback on everything that can be improved in your writing – from typos to sentence structure. It also checks for grammar mistakes, spelling errors, and incorrect punctuation.
  • Style Guide: Grammarly Style Guide enables you to establish a uniform tone and style across all your teams. You can set a library of words, terms, and phrases that your teams should adhere to.

    You can also prevent them from using complex acronyms or jargon. Lastly, you can get feedback on how the performance has increased with the Style Guide.

Style Guide Analytics

Pros: 

  • Real-time feedback on errors and tone usage.
  • Grammarly gives instant, easy-to-understand feedback and lets you fix mistakes with just one click.
  • You can always add new words to the dictionary.

Cons: 

  • It flags passive voice as an error.
  • Grammarly is good at catching mistakes, but sometimes it corrects things unnecessarily.

Pricing: 

It starts at $15/month for one member, real-time feedback, style guide, snippets, brand tones, admin controls, and more.

6. Peppertype.ai 

Peppertype.ai is another AI-based content generation tool that claims to create content ten times faster, boost Google ranking, and optimize conversions.

It’s a simple but valuable tool for writers who need help getting started on their next article, email, or blog post.

Some of its use cases include a product review generator, Amazon product descriptions, personal bio, email subject lines, cold emails, paragraph writing, Google Ad copy, Meta descriptions, blog outlines, blog conclusion, and more.

Key Features: 

  • Projects: You can organize your content under Projects, which will group similar types of content so that you have an easier time finding and repurposing the content.

Projects

  • Output personalization: You can like or dislike the output so that the AI behind it can learn your preferences and improve its performance.

Personalizing output

Pros: 

  • If you invite your friends to use Peppertype.ai, join our community, write them a review, and schedule a training call, they’ll reward you with more word credits.
  • You can create teams, projects, and workspaces.
  • You can filter out unwanted results with annotations.

Cons: 

  • One seat is expensive, and the price increases with each added seat.

Pricing: 

It starts at $35/month for one user, 50K words, 40+ use cases, unlimited projects, customer support, and more.

7. Anyword 

Anyword is a copywriting AI that creates content tailored for your customers and target audiences. 

It has a unique feature – the predictive performance score to predict how well your copy will perform and engage with your audience. This helps you write optimized texts that boost your conversions.

It has 11 major use cases, including a social post generator, Instagram caption generator, sentence rewriter, AI writer tool, meta description generator, Ad copy, landing page, blog, and more. 

Generating Facebook Post

Although it can create blog post titles and outlines, it’s better suited for writing short-form content like ad copy, product descriptions, and headlines. When writing a blog post, it can generate the title, outline, and introduction before creating body paragraphs.

Key Features: 

  • Predictive Performance Score: This score is given to your copy based on its potential to perform well with your target audience. This can help you immediately improve your copy.

Predictive Performance Score

  • Website Triggered Messages: This feature helps you create and deploy multiple copy variations on your website and apply the best one automatically.

Pros: 

  • It offers a predictive performance score to optimize your copy beforehand.
  • It also offers a free social post generator. No sign-up is required.
  • It automatically creates and runs multiple copy variations to determine the best one.
  • A Freemium plan is available.

Cons: 

  • Limited use cases.
  • A bit expensive for the credits and the number of use cases it offers.

Pricing: 

It costs $24/month for 20K words and one seat.

8. Scalenut 

Scalenut uses Natural Language Processing (NLP) to produce content that ranks higher on search results. It also gives insights into statistics such as word count, grade level, H tags, readability, and the number of images you should use in your content piece. 

Aside from that, it offers a variety of use cases, including SEO Hub, AI Copywriter, Talent Network, Chrome Extension, Cruise Mode, and more. With these features, you can create content for blog ideas, product descriptions, website copies, blog intros, and more.

Key Features: 

  • Integrations: You can integrate Scalenut with SEMrush for keyword research, cluster boost, and Copyscape to check plagiarism.

App integrations

  • Cruise Mode: Cruise Mode helps you create blog content in 5 minutes. You just need to provide your blog post’s title, outline, and main points to get your intended content. You’ll also get a real-time quality score that helps you improve your search ranking.

Pros: 

  • It offers a quality score.
  • Affordable plans with a 7-day free trial.
  • 24*7 chat & email support.

Cons: 

  • Limited use cases and features.
  • Content quality is not consistent for all businesses.

Pricing: 

It starts at $12/month for 100K AI words, 5 SEO reports, 24*7 chat and email support, and more.

9. Frase.io 

Frase.io is an all-in-one AI writing tool that helps you, research competitors, develop content briefs, and produce and optimize content.

First, you’ll analyze your search competitors using Frase so you can see what your competition is writing about. Next, you can focus on Then, your overall outline or dig deeper by focusing on individual headlines, external links, statistics, etc. 

Next, use Frase’s AI writer to finish your draft. You can choose from dozens of use cases to generate content, including product descriptions, blog introductions, and more. You can even automatically expand on what you’re currently writing or rewrite what you’ve already written. 

Finally, you can optimize your draft using recommended keywords and readability scores. Again, Frase provides real-time feedback as you fill in the gaps. 

Key Features: 

  • AI Writing Tools: They include an AI content generator, introduction generator, outline generator, paraphrasing tool, paragraph rewriter, blog title generator, meta description generator, product description generator, slogan generator, summary generator, sentence rewriter, and more. 

Blog introduction generator

  • Content Analytics: It fetches data from Google Search Console to provide insights into organic growth, content decay, and keyword opportunities.

Frase Content Analytics

  • Integrations: It integrates with Google Docs, Google Search Console, and WordPress. It also offers a Chrome extension.

Frase Integrations

Pros: 

  • You can add multiple pages in a single doc.
  • It offers content analytics, allowing you to see which articles are getting the most traction and which ones are not.
  • It enables you to do competitors’ research.

Cons: 

  • Limited word credits in each plan.
  • Max 3 seats available.

Pricing: 

It starts at $14.99/month for one user, 20K AI characters, and four articles (write/optimize) per month. There’s also a 5-day free trial for $1. 

10. Surfer SEO 

Surfer SEO is an SEO tool and AI writing assistance that uses Natural Language Processing (NLP) and machine learning (ML) to help you manage and improve your content strategy.

Rather than creating the body of your copy, it helps you create outlines and optimize the content you write based on that outline. 

It helps you to evaluate your content and find places to improve it using its content score metric, competitor research, SERP analyzer, and keyword recommendations. It also offers a content planner that you can share with your team. 

Key Features: 

  • Outline Builder for Content Editor: The tool generates headlines and paragraphs based on your competitors’ postings. You can use that content as is or edit it by copy-pasting it into the editor. Content paragraphs are available in English, German, French, Polish, Swedish, and Dutch.

Outline Builder Content Builder

  • SEO Audit Tool: This tool performs step-by-step optimization on your website to improve your Google search results. When you pick an URL to audit, it provides suggestions such as missing backlinks, internal links, word count, and important keywords to use.

Terms to use

  • Content Planner: You can start with your content planner by keyword or domain. Based on your keywords, it comes up with clusters that you can use to create your content topics.

    However, there is a learning curve involved. You will need to understand topic clusters, search intent, and keyword difficulty, among other metrics.

Content Planner

Pros: 

  • Easy to use interface.
  • They offer a 7-day money-back guarantee – if you don’t find it helpful, you get your money back.
  • It identifies keyword stuffing and prevents you from doing so.

Cons: 

  • Each plan offers a limited number of pages that you can audit.

Pricing:

It starts at $49/month for one website tracking and ten articles/month.

11. Copysmith 

Copysmith markets itself as an AI content creation solution for teams. 

This AI writer is best suited for bulk and short-form content copy like product descriptions, blog templates, social media content, advertising content, and more.

Key Features: 

  • Use cases: It includes product descriptions, content enhancement, ads & social media, blog templates, and brainstorming. With Product descriptions, you can generate descriptions for eCommerce Products, Instagram, Amazon, eBay, Etsy, and Flipkart. Blog templates include blog titles, blog ideas, outlines, intro, Kickstarter, and more.

Product Description

  • Campaign Builder: It includes several AI templates to help you generate SEO-optimized product descriptions, Facebook posts, and Google ads in just a few seconds. 
  • Integrations: Copysmith integrates with Frase to use SEO data, Google Ads to publish campaigns, Microsoft Word to produce content, and WooCommerce for products.

Pros: 

  • It’s easy to use and generates SEO-optimized content.
  • It comes with an in-built plagiarism checker.
  • Provides good training material for new users.

Cons: 

  • Not suitable for long-form content. 

Pricing:  

It starts at $19/month for 75 credits, up to 40K words, and up to 20 plagiarism checks.

12. ClosersCopy  

ClosersCopy is an AI writing robot that provides various templates for producing marketing materials, including website content, sales copy, email marketing campaigns, and social media posts. This tool doesn’t require any special skills or training to create engaging text.

Key Features: 

  • Use cases: It includes Facebook & Google Ads, email subject lines, landing pages, sales copies, social media content, and more.
  • LongForm editor: You can create blog posts, articles, sales copies, and email marketing copies.
  • Drag-and-drop builders: The drag-and-drop content builder makes your tasks more manageable by allowing you to drag and drop elements on your copy. The only thing you need to do is provide some context at the time of configuring this builder.

Pros: 

  • Its user interface is easy to use and navigate.
  • You can easily create content with their drag-and-drop builder.
  • The video tutorials provide in-depth, step-by-step instructions for each process.
  • Tone analysis helps you understand the emotions in your writing.

Cons: 

  • No free plan or trial period is available.
  • More expensive than most other AI tools.

Pricing:  

It starts at $49.99/month for two seats, 300 AI runs, 50 SEO Audits, an SEO planner, Email support, and more.

13. LongShot AI

LongShot AI is another writing tool that can help you write SEO-friendly content. It comes with over 30 use cases and a plagiarism checker to ensure your content is original. 

While most of its use cases are for short-form content, you can use templates like the content expander, write more, or bullets to text generator to assist you with your long-form piece. 

Key Features: 

  • Use Cases: It includes content rephrasing, FAQ generator, headline generator, blog ideas generator, meta description generator, text extender, blog insights creator, headline intro generator, product description generator, FAB copywriting framework generator, content readability improver, sales email generator, video description generator, and more.

Headline Generator

  • Integrations: It integrates with WordPress to enable you to export AI-generated copies directly to WordPress. Its integration with SEMrush will help you write SEO-friendly content. Apart from these, LongShot AI will also provide integration with Hubspot and Grammarly soon.

LongShot X SEMrush

  • LongShot AI Community: The LongShot AI Community is a group of researchers and developers working on open artificial intelligence problems. Anyone can join and contribute to the research.

Pros: 

  • The free forever plan offers ten credits daily.
  • Community is a big help for new users.
  • It gives you multiple ways to know more about the product, including blog posts, help videos, customer support, and announcements.

Cons: 

  • Aside from the free plan, it’s costly, especially considering the limited number of use cases and credits.
  • Doesn’t have use cases for social media content.
  • Supports only eight languages.

Pricing: 

It starts at $49/month for 1000 monthly credits, one user, basic integrations, and more.

14. INK Editor

Inky is a suite of content marketing tools that include AI-powered tools: AI Writer, SEO Optimizer, Copy Assistant, and Content Planner. These features can be used individually or collectively, and the price will be adjusted accordingly.

The AI Writer offers unlimited credits and helps you write long-form and short-form content. In addition, you can re-edit the generated copy with a single click as often as you want. The tool also offers WordPress plugin integration and open-source export API.

In addition, you get access to use cases like product descriptions, social media copies, sales copies, blogs, essays, emails, microcopies, product ideas, and more.

AI Writing Tools

Key Features: 

  • SEO Optimizer: INK’s SEO Optimizer is a natural language optimization tool that can improve your SEO score and increase engagement by providing recommendations on keywords, titles, alt text, and the like. Enter a keyword or phrase, and the INK SEO Optimizer will do the rest.

SEO Optimization Score

  • Content Planner: The INK Content Planner helps you group keywords and analyze search intent. You can also import your keywords and download your clusters for further analysis.
  • Copy Assistant: A built-in grammar checker automatically checks your grammar and spelling. It also checks words, tone, and sentence fragments.

Pros: 

  • Easy to use.
  • You can use it as an all-in-one content marketing tool. 
  • Offers unlimited AI text writing even on a free plan.
  • Offers keyword clusters to optimize your SEO strategy.

Cons: 

  • The paid plan is relatively costly for one seat.

Pricing: 

It starts at $50/month for one seat, INK Copy Assistant PRO, INK AI Writer PRO, INK SEO Optimizer PRO, and INK Content Planner PRO with 1,000 Keywords.

15. Articoolo

Articoolo is an AI content generator developed by a group of mathematicians, computer scientists, content writers, and marketing specialists. Thanks to NLP and AI technology, the tool drafts articles in a way that mimics the human brain.

Key Features: 

  • Use Cases: It includes Text Writer, Article Rewriter, Article Summarizer, and Image Scraper. Based on your keyword, Articoolo will also fetch images from royalty-free websites.
  • WordPress Plugin: This will help you export your copies directly to WordPress so you can post faster.
  • Plagiarism Checker: All you have to do is enter your text into the program, and it will scan for instances of plagiarism.

Pros: 

  • It has pay-per-use plans.

Cons: 

  • There’s no official website.
  • Customer support is missing the mark.
  • Not much information about the tool online.

Pricing: 

It starts at $19/month for a ten-article fixed package.

16. NeuralText

NeuralText is a writing tool that offers users keyword reports and cluster credits. It also has an API for developers looking to integrate its services into other programs.

Some of its most prominent use cases include a paragraph generator, content outline, and product description – making it a short-form content-centric tool. 

The best part is that it not only creates content but also creates content briefs and optimizes the content based on keywords and SERP analysis.

Key Features: 

  • AI Writing Assistant: This tool will help you produce text in any format. It also provides text recommendations while you write.

AI Writing Assistant

  • Content Optimization: NeuralText can help make your content more search engine-friendly and improve its score in Google’s search results. It analyzes your word choice and sentence structure to ensure your content is easy to scan and relevant to your topic.

Content Score

  • Content research analysis: It makes content research and studies more accessible, allowing you to see real-time data across SERPs. It also has a Google Docs-style editor, making managing your data points and keeping track of your research effortless.

Content research analysis

Pros: 

  • Free plan available.
  • Offers keyword clusters.
  • You can group content into different projects.

Cons: 

  • The community is not active.
  • A bit on the expensive side. 

Pricing: 

It starts at $49/month for one user, unlimited AI text generation, 50 content analyses, and 50 keyword reports.

17. AI Writer

AI Writer helps you create unique, SEO-friendly content that you can publish directly to WordPress. In addition, it offers features like research & write, text rewording, verifiable citations, and source summarizer.

Key Features: 

  • AI-Writer Content Kit: AI Writer uses artificial intelligence to analyze keyword difficulty and ranking opportunities based on the field you enter. It chooses up to 250 keywords and generates one article per keyword, which can be directly published to WordPress.
  • (Sub)Topic Discoverer: It checks to see what other writers have written about and then uses that information to create new topics for you.
  • Verifiable Citations: When it produces content for you, it also provides a list of citations so that you can check the accuracy of the information.

Pros: 

  • It offers a free trial for seven days.
  • One of the few AI writing tools to offer verifiable citations so you can confirm the accuracy of the content.

Cons: 

  • Not enough resources in the knowledge base for new users.
  • Fewer use cases.
  • Does not offer a free version.

Pricing: 

It starts at $29/month for one user and up to 40 articles.

18. Wordtune

Wordtune makes your previously written content clearer, more compelling, and more authentic by bringing out the best.

Although this tool doesn’t write content from scratch, it makes your content look more professional. It also integrates with Microsoft Word, so you can edit your work while you write your content.

It provides tools to: 

  • Rewrite your content 
  • Make your content casual 
  • Make your content formal 
  • Shorten your sentences to make them crisp 
  • Expand your sentences to give more detail 

Key Features: 

  • Paragraph Rewriter: Wordtune can rewrite your paragraphs entirely at once, one sentence at a time, and one word at a time. See below for an example.

Paragraph Rewriter

  • Tone: You can alter how your content appears by making it more informal or formal. Here’s an example: 

Casual Tone

Pros: 

  • You can make the text longer or shorter.
  • It offers a casual and formal tone.
  • Simple and easy-to-use interface. 

Cons: 

  • It doesn’t offer any other benefits besides rewriting.

Pricing: 

It starts at $9.99/month for unlimited rewrites. 

19. ProWritingAid

Rather than a full-fledged artificial intelligence writer, ProWritingAid is a grammar checker and style editor that’s available online. It helps prevent spelling errors, suggests impactful words, and corrects grammar and punctuation.

It supports general English, British English, US English, Australian English, and Canadian English.

Key Features: 

  • Document type: You can choose from 35+ document types for your content. They include general academic abstract, academic essays, admission letters, book reviews, business books, and more.
  • Reports: ProWritingAid provides three types of reports: real-time reports, summary reports, and style reports.

    Real-time reports show errors and corrections as you write. Summary reports provide an overview of all reports. It contains a spelling score, grammar score, and style score. On the other hand, Style reports identify problems in writing style and readability.

Summary report

Pros: 

  • It offers 20+ reports to track your progress as you improve your writing.
  • There are no limits on the number of words you can use with premium plans.
  • Notifies of style changes and suggests corrections if needed.

Cons: 

  • Only available through the web browser. 

Pricing: 

It starts at $20 per month or $120 per year (if you pay yearly). 

20. Article Forge

Once you provide ArticleForge.com with a keyword, article length, and other custom information, the program creates a 1500+ word article in seconds.

Your content will be checked for plagiarism and uniqueness before being delivered.

Key Features: 

  • Media-rich content: It can automatically find and insert relevant images, videos, titles, and links in your articles. To make it more relevant, ArticleForge also uses LSI keywords.

Creating an article

  • SEO Automation: It integrates with WordPress to automate your scheduling and posting of articles.

WordPress Integration

  • Interlinking: It can automatically turn URLs into links within your article. You can choose how often to do this for every keyword or just the first occurrence.
  • Languages: It can generate content in English, French, German, Dutch, Portuguese, Spanish, and Italian.

Pros: 

  • Produces SEO-optimized content.
  • Can schedule posts on WordPress automatically.
  • Plagiarism-free content.
  • Automatic keyword linking.

Cons: 

  • The content can be repetitive.
  • You need to check the accuracy of the content before publishing.

Pricing: 

It starts at $13/month for 25K words and the rest of the features.

Frequently asked questions about AI writing software.

1. What is AI Writing Software?

AI writing software is an artificial intelligence program used to write text. It can generate content for websites, blogs, and other fields. The content created by AI writers is often indistinguishable from human-created content. Still, sometimes it has a slightly robotic feel or may include words or phrases that seem out of place in the context of the writing.

2. How does AI Writing Software work?

The software uses an algorithm to mimic the creative process of human writers. It first creates a base text that modifies by adding words and phrases specific to your content. This ensures that you get high-quality original content every time you use it.

3. Who can use AI Writing Software?

Anyone who needs to create texts for their business or website can benefit from using this software. It’s also an excellent option for freelance writers and content marketers facing writer’s block. As it’s easy and fast, even beginners can start using it immediately and see great results within minutes!

4. Can I use AI writers for everything I write?

No — AI writers are best suited for shorter pieces like headlines or product descriptions because they don’t have much time to learn about your company’s brand voice or personality. 

While there are tools to churn out long-form content, you still need the human touch for longer and more research-intensive pieces like blog posts or sales copy. AI algorithms still can’t pick up on nuances like a human can.

5. What are some of the benefits of using AI Writing Software?

There are many benefits to using AI writing software. The most obvious benefit is that you no longer need to spend time creating content yourself. The software will do it for you! 

Another benefit is that AI writing software allows you to create content in any niche or topic you desire. You can even target multiple niches at once! This makes it possible to scale your business quickly and easily by leveraging the power of automation while still keeping your hands on the work itself.

6. How much does it cost?

The pricing depends on the type of service you want to use. Some companies offer free trials or even freemium versions with limited credits so that you can test their services before making a purchase decision. Some companies offer lifetime discounts for repeat customers, so keep an eye out for those offers when making your choice!

7. What’s the difference between AI-powered and human-written content?

While humans are still required for high-quality content creation, AI makes scaling up your content marketing efforts easier. By automating much of the writing process – from keyword research to formatting – AI can help you create more content at a lower cost per article. In addition, this frees your team members to focus on other tasks that require their expertise (like outreach) or simply spend more time enjoying their lives!

8. What is the best AI Writer?

The best AI writer depends on what you want it to do and how much you want to spend. If you’re going to write books or articles, many different programs can help you with this task. Our top pick for long-form would be Jasper. 

On the other hand, if you only need help with short-form content such as blog posts or press releases, there may not be any need for an AI writer because these documents don’t require as much work or effort from the user. In that case, you might want to use tools like Copy.ai, Rytr, and more. 

9. Can I use AI Writing Software to replace my human writers?

No, AI writing software isn’t meant to replace human writers. It’s designed to work alongside them, helping them create more engaging and relevant content for their audiences. You’ll still need human writers who can add style and personality to your content.

Over to You! 

Do you find writing to be an exhausting activity? If yes, you would want to try one of the AI Writing Software tools we suggested above. These are some of the best AI writing tools specially developed to boost creativity, motivation, and productivity.

There’s room for experimentation with AI-generated content as long as you can recognize where specific tools are lacking and how to incorporate that into your work. Ultimately, the future of AI writing assistant software will mean ever-more versatile tools for writers, so don’t be shy about testing the waters.

 

Featured image by pch.vector on Freepik.

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How to Sell on Pinterest Without a Website

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You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand.

The only problem is that managing an eCommerce store is expensive.

On the other hand, selling on Pinterest has a low entry barrier. So it’s an excellent place to start even if you can’t afford a website.

Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. This is the only social media network where the most significant users hold the most disposable income in America.

This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not.

What Pinterest Brings to the Table

Pinterest is not just a visual discovery engine. The social network brings more to the table.

With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.

Data Source: SimilarWeb

Also, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market.

The social network enables about two billion monthly searches.

The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.

Also, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. Additionally, pinners are 55% more likely to buy a product after seeing a visual on Pinterest compared to other platforms.

The platform is not all talk and no action.

For instance, nearly nine in ten weekly pinners make buying decisions on Pinterest, and 50% of users have bought after seeing a Promoted Pin.

Pinterest might not be as popular and imposing as Facebook, Twitter, YouTube, LinkedIn, and TikTok, but the user engagement shows the platform can hold its ground against some perennial favorites.

Its numbers are impressive, making Pinterest too good to pass up.

Selling On Pinterest Without a Website

You can sell on Pinterest without a website.

It’s an excellent option for affiliate marketers. A Pinterest business account will work best since it lets you monitor analytics and run ads. You might also need a Facebook page and a Medium account to further your marketing.

When you’re ready, here’s how to start selling on Pinterest without a website.

Organize Your Products into Boards

Pinterest Board is a collection of pins.

It lets you stay organized. You can create different boards to categorize your products. For example, having boards for televisions, sound systems, video players, and other products in your catalog will make sense if you deal in electronics. You can further classify the boards into sections, like LG, Samsung, and Sony.

Boards make it easy for shoppers to find your products.

To create one, log in to your profile and click the Saved tab.

Click the + icon to reveal a drop-down menu, then select Board from the options.

Enter the product category in the name field to create the Board.

Open the newly created Board, click the ellipsis icon (the three horizontal dots), then the Edit board option to type a befitting description for the Board.

Use the Organize option to create and organize the pins into sections.

 

Publish Your Products as Pins

Create visually engaging pins to display your products.

One exciting thing about Pinterest is that you can create unlimited pins for the same product using different visuals, titles, and descriptions. And the more pins you create, the greater your chances of increasing your visibility and CTR.

The mistake most brands make is creating a single pin for a product and leaving the rest to fate.

But it doesn’t work that way.

As a visual discovery engine, you’ll need to create a lot of pins to stand out and hold your ground on Pinterest. It also lets you cover most of the keywords pinners use to discover products on the platform, stretching your visibility further.

To create pins, head to your profile and select Create Pin from the Create drop-down to begin.

On the next page, select the Board you wish to have the Pin on from the drop-down, then enter the Pin’s title. Of course. Use the keywords people are likely to search for to target Pinterest searchers.

You can see in this Pin that Cicinia, an online retailer of bridal dresses and accessories, uses searchable keywords in the title. But the Pin doesn’t have a description. Don’t make the same mistake.

Write a compelling description to entice users to click your link.

You can search your keywords on Google to see what other brands have as their descriptions if you don’t know what to write. Then, add a discount code to the description if you have any. It supports up to 500 characters, so make the most of it.

Finally, upload your visuals, add your alt text describing the visual you uploaded, then include the destination link, in this case, your affiliate link, and publish the Pin.

Repeat this step for the rest of your products.

Promote Pins on Pinterest

Pinterest comes with a built-in ad manager.

With this tool, you can promote your pins to the perfect audience. It lets you target people based on demographics like age, gender, and location. You may also run campaigns based on their interests or search terms.

Additionally, Pinterest allows advertisers to upload their customer lists for custom targeting. However, it works best for sellers that own a website.

Running ads means you don’t have to compete with the over 240 billion pins for attention. Instead, promoted pins put you on the spot and in front of the right people.

Dimniko, an online advertising agency, helped a client sell over 22,500 products with Pinterest ad campaigns, generating up to 11-times ROAS.

The brand pivoted to Pinterest after experiencing slow sales from other channels. According to them, the client spent around $15,000 daily on Facebook ads, generating $3 million monthly in Shopify; that’s $6 for every $1 spent on ads.

But with Pinterest, they generated $1.29 million with $116,000—$11.12 per $1.

Dimniko advised Pinterest advertisers to kill assets that didn’t meet the KPI in the first seven days and scale the budget of the top performers by 20% every two to three days.

They admitted that half of their sales were due to their retargeting strategy and suggested that new advertisers should start with their existing buyers and ‘actalikes.’

Go Beyond Pinterest

Several opportunities exist for you outside Pinterest.

Depending solely on the channel to reach prospects is a considerable risk. The platform only controls about 450 million of the estimated 4.7 billion global social media users, so there are always more people to reach.

You can do this organically by publicly sharing your pins or boards using trending and relevant Twitter and TikTok hashtags. Also, brands like Bergdorf Goodman use Facebook to promote their pins.

Like them, you can post your pins’ links as updates on your Facebook page.

Promote the post to reach more people.

Blog on Medium

Nearly 43% of global internet-enabled persons use ad blockers, meaning there’s little future for intrusive marketing.

So, content marketing is a no-brainer.

It lets you reach prospects through organic search when they are most likely to purchase. Also, creating consistent, valuable, and engaging content helps you answer customers’ questions, build trust, and influence buying decisions.

Studies found that content marketing generates three times more leads than traditional marketing channels. Also, brands that create content have a six times higher conversion rate than non-adopters.

Thankfully, you don’t need a website for content marketing with Medium. It’s a free and intuitive online publishing platform that lets anyone create, share and discover content.

Sign up on the platform. Research keywords and create quality content with them. You can repurpose the article into a video with tools like Lumen5.com and share it on YouTube.

Selling On Pinterest With a Website

A website puts your Pinterest marketing on steroids.

At least you won’t have to upload your products manually. Instead, the platform can automatically pull your products from your online store to Pinterest and update your catalog regularly. It also lets you retarget non-converters and upsell existing buyers, improving conversion and customer lifetime value.

Follow these steps to connect your website to Pinterest and sell on the platform.

Set Up Your Online Store

Create an online store if you don’t have one yet.

Pinterest currently supports Shopify and WooCommerce stores and online shops that can integrate with the following:

  • Lengow
  • ChannelAdvisor
  • GoDataFeed
  • Feedonomics
  • Products

Next, add the website to your Pinterest business account to claim ownership. Verifying your site allows you to access analytics for the pins you publish from your website and pins other users created from your site and get a verified merchant tag.

You can claim your website by adding a DNS TXT record to your domain host, uploading an HTML file to your website’s web server, or adding an HTML tag to your website code.

Add Your Product Catalog

Upload your catalogs to start selling on the platform.

Catalogs are a feed ingestion tool that lets you connect your eCommerce shop to your Pinterest store. The file lists all your available products and their corresponding attributes, creating a data source for the Pinterest store.

Pinterest ingests the data source every 24 hours to create your product Pins and process up to 20 million products per account. You’ll need to contact Pinterest support if you have more than that number of products.

You can add up to 20 data sources to promote your products across different markets, languages, and currencies. However, uploading your data sources to Pinterest is only available in selected countries. If you’re eligible, the steps here can get you started. 

Alternatively, you may use third-party integrations like Shopify’s Pinterest app and Pinterest for WooCommerce plugin to get your products on Pinterest. Tools like Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup can also streamline your Pinterest data ingestion.

Create Rich Pins

Rich Pin is a step up for Pinterest pins.

They have extra information like price, product availability, description, and product link, providing pinners with rich shopping experiences. Rich pins encourage higher click-through rates, enabling you to sell more. They also make better ads.

With rich Pins, you don’t need to update your product Pins manually whenever the need arises. Instead, they update automatically each time you change your product titles, description, price, or availability.

Another fantastic thing is that rich Pins require only a one-time, easy setup. Pinterest will convert all your product Pins to rich Pins if you enable the feature for your account, and new Pins will appear as rich Pins.

Shopify natively supports Pinterest product-rich Pins, so it doesn’t require manual setup. Open any product page, copy the link and append .oembed to the URL, then validate with the Pinterest Rich Pins Validator.

If your store runs on WooCommerce, install the Yoast SEO plugin and enable Open Graph in the plugin setting. Next, copy any of your product URLs and validate. It’s that easy.

However, you’ll have to roll up your sleeves for custom sites.

It requires you to manually add rich metadata to the header of all your product pages. Pinterest supports Schema.org properties. Use any product schema generator like Merkel Schema Markup Generator to generate the JSON-LD code for each product page.

 Next, use Google Tag Manager to add the code to the page’s HTML.

To begin, log in to your account and select Add a new tag under the “New Tag” section.

Choose a name for your tag, then select Custom HTML as the tag type.

Scroll down to Triggering to choose a trigger, then click the + icon.

Name your trigger and select Page View as the trigger type. Next, choose Some Page Views under the “This trigger fires on” section.

Specify your trigger condition, save and then publish your tag.

Repeat the steps for all your product pages, then validate any URLs to apply for rich Pins.

Stay Organized With Product Groups

Product groups help you manage your inventory.

It also lets you promote a product category instead of individual Pins. You can create a product group manually or leave that for Pinterest to handle if you use Shopify. The app can automatically sync your Shopify collections to create relevant Pinterest product groups.

The auto-created product groups include All Products, Top Sellers, Back In Stock, Best Deals, New Arrivals, and Most Popular.

You can add others manually if you need different product groups like brand, custom label, product type, category, or gender. First, ensure the fields exist in your data source and name the products based on your chosen filters.

Follow these steps to create a product group:

  • First, log in to your Pinterest business account from your desktop.
  • Click Ads on the top menu and select Catalogs.
  • Select View product groups, then Create product group.
  • Apply filters to select the products for the group
  • Go to the next page and enter a name for the product group.

Prompt With Shopping Ads

A website lets you take your Pinterest ad campaigns to a new level.

For instance, you can retarget non-converting shoppers to recover lost sales or upsell active buyers to improve their lifetime value. You may also create an act alike (equivalent to Facebook’s lookalike) audience to reach your ideal prospects, eliminating guesses from your targeting.

However, the first is to install the Pinterest tracking tag.

It’s a code snippet that lets Pinterest track your store visitors and their actions while on your site. The code helps you measure your campaign performance, optimize your conversion, build a targeting audience and become a verified merchant.

To install the tag, log in to your Pinterest ads account, click the Ads tab on the top menu, select conversion from the drop-down, and follow the rest of the instructions to complete the process.

Create your audience and run shopping and personalized collections ads to promote your products. Also, launch dynamic retargeting campaigns to upsell buyers and retarget shoppers that abandoned their carts. Run these campaigns concurrently for the best results. This resource can guide you in setting up high-converting Pinterest ads.

Also, don’t forget to promote your store outside Pinterest for maximum reach.

Wrapping It Up

So you don’t need to own a website to sell on Pinterest.

With just an affiliate link, you can get started on the platform. That might even change soon. The social network is piloting a feature that lets shoppers checkout and pay for items on Pinterest so that they don’t have to leave the app to complete their purchases.

The in-app checkout will probably redefine social commerce in the coming years, and getting onboard Pinterest and setting up your stores now means you’ll always be ready for the mad rush.

Thankfully, the tips in this article can get you started.

 

Featured image by rawpixel.com on Freepik

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