Articles

Industrie de la santé : Guerbet opère sa conversion vers l’ERP SAP S/4HANA avec TeamWork

En 2021, le groupe Guerbet a décidé de basculer de SAP ECC vers SAP S/4HANA, afin de tirer profit des nouveautés fonctionnelles et technologiques de la dernière génération de l’ERP SAP. Une conversion achevée avec succès en mois d’un an.

Guerbet est une entreprise de santé française, spécialiste de l’imagerie médicale à visées diagnostique et opérationnelle.

Industriel d’envergure internationale, Guerbet est implanté dans plus de 80 pays et fait travailler plus de 2600 employés, pour un chiffre d’affaires en 2022 de 753 millions d’euros. En 2013, Guerbet décide de mettre en place l’ERP SAP ECC, commun à l’ensemble de ses filiales. Un projet de grande envergure.

« En 2020, notre ERP SAP ECC était déployé sur quasiment l’intégralité de nos sites des zones EMEA et APAC, avec à la clé près d’un millier d’utilisateurs », précise Marcello Bellato, Chief Information Officer de Guerbet.

Une conversion anticipée pour mieux exploiter ses opportunités

En 2021, Guerbet choisit d’opérer sa conversion vers l’ERP Intelligent SAP S/4HANA, alors même que SAP ECC n’a été déployé que sur la moitié des sites du groupe.

« Nous aurions pu réaliser cette conversion à la fin du déploiement de SAP ECC, poursuit Marcello Bellato, mais nous aurions alors raté l’opportunité de pouvoir profiter rapidement des avancées proposées par SAP S/4HANA, dont nous avons besoin pour accompagner notre transformation : nouveautés fonctionnelles, intégration d’outils analytiques et de reporting, automatisation avancée, etc. La conversion vers SAP S/4HANA et les nouvelles fonctionnalités nous permettront également d’accélérer le déploiement sur les pays restants, en réduisant les personnalisations. »

Guerbet décide de se faire accompagner par TeamWork sur ce projet. « Nous connaissions déjà cet intégrateur, dont le travail nous avait donné satisfaction. De plus, nous apprécions sa flexibilité et la proximité que ses équipes ont su nouer avec les nôtres. Des éléments très importants, dont nous espérions tirer profit dans le cadre de ce projet de conversion. »

11 mois pour convertir un ERP au périmètre étendu

Le projet démarre le 9 juin 2021, avec un go live de la solution SAP S/4HANA programmé pour le week-end de Pâques 2022, soit 11 mois plus tard. Un planning d’autant plus serré que le périmètre de la solution SAP ECC est particulièrement large. « Notre ERP ne se limite pas à la finance, confirme Marcello Bellato. Il couvre l’ensemble de notre supply chain : achats, ventes, production, distribution, logistique, gestion des entrepôts, service client… »

L’une des clés du succès de ce projet réside dans la forte implication des équipes métiers. « Près de 200 personnes ont participé à ce projet chez Guerbet. Ces experts métiers ont su travailler en coordination – et en bonne intelligence – avec nos équipes IT et celles de TeamWork. » L’autre clé du succès a été le soin apporté à la phase de test, pendant laquelle près de 3600 scénarios furent déroulés.

Les efforts conjugués des métiers, de l’IT et des équipes de TeamWork ont permis de lancer SAP S/4HANA dans les délais attendus, sans impact notable pour les utilisateurs ni interruption des opérations.

Des sessions de présentation ont aussi été organisées par TeamWork tout au long du projet. Elles ont permis aux key users de découvrir en amont les fonctionnalités et évolutions apportées par l’ERP SAP S/4HANA. Un atout clé pour emporter leur adhésion, les préparer au futur ERP, mais également construire la feuille de route des évolutions souhaitées pour les années à venir.

Roll-out et exploitation des atouts de SAP S/4HANA

Maintenant que la conversion a été réalisée, Guerbet peut reprendre son programme de déploiement, avec en ligne de mire les États-Unis, la zone LATAM et les pays d’Asie pour lesquels le déploiement de l’ERP n’avait pas encore été réalisé.

En parallèle, Guerbet va faire évoluer son ERP SAP S/4HANA, selon une feuille de route définie lors de la conversion (et des sessions de présentation aux métiers). La société a d’ores et déjà mis en œuvre un système de prise de commandes sur le Web, intégré avec l’ERP et déployé sur la SAP Business Technology Platform. D’autres projets sont à l’étude :

l’utilisation de RPA (Robotic Process Automation), afin d’automatiser la prise en charge des factures fournisseurs ;
le déploiement de SAP Cash Application, qui permettra de simplifier le processus Order-to-Cash ;
l’amélioration de la gestion des stocks, avec la mise en place d’un processus de Product Allocation ;
l’utilisation des Embedded Analytics de SAP S/4HANA, notamment pour calculer le délai moyen de paiement.

« Nous envisageons également de continuer à tirer profit de la technologie SAP Fiori, par exemple en l’utilisant au sein d’une application mobile qui permettrait de simplifier la maintenance des équipements présents sur nos lignes de production », conclut Marcello Bellato.

The post Industrie de la santé : Guerbet opère sa conversion vers l’ERP SAP S/4HANA avec TeamWork appeared first on SAP France News.

Source de l’article sur sap.com

26 mai 2023/par Service comm.

Albéa digitalise la maintenance de ses sites industriels avec SAP Asset Manager

Actualités, ERP & Applications, Innovation, SAP

Avec l’aide de TeamWork, Albéa a adopté les solutions SAP Asset Manager et SAP Plant Maintenance, afin d’équiper ses techniciens de maintenance d’une solution moderne et mobile. Ce core model sera prochainement déployé sur l’ensemble des sites industriels du groupe.

Leader mondial des tubes et emballages pour les produits cosmétiques et parfums. Albéa adresse un large panel de clients, dont des marques prestigieuses comme L’Oréal et Clarins. L’industriel dispose de 43 sites répartis dans 15 pays, où travaillent plus de 12 500 employés. Albéa a réalisé un chiffre d’affaires 2021 de 1,2 milliard de dollars.

La plupart des usines d’Albéa ne disposent pas d’outil dédié pour suivre les activités de maintenance. « Notre objectif était de mettre en place un outil commun pour gérer la maintenance et accompagner les techniciens avec des processus digitalisés et automatisés, tout en favorisant leur mobilité au sein de leur lieu de travail », résume Émilie Ganot, Business Relationship Manager, Supply Chain & Manufacturing, Albéa.

Un premier site pilote a été désigné pour accueillir cette solution, l’usine Albéa Argonne de Sainte-Menehould, le principal site industriel du groupe en France.

SAP Asset Manager : une offre mobile et ergonomique

Les usines d’Albéa, dont celle de Sainte-Menehould, travaillent la plupart sur un ERP SAP ECC. Certains utilisateurs étaient toutefois réticents à l’idée d’adopter SAP Plant Maintenance (SAP PM), jugé trop peu ergonomique et trop coûteux à maintenir. Plusieurs offres de GMAO ont été étudiées au fil des ans, mais elles restaient complexes à intégrer avec la gestion des stocks et le contrôle de gestion.

« Lors d’une démonstration de SAP Asset Manager (SAP AM), nous avons découvert un outil ergonomique, qui permet aux opérateurs de maintenance d’utiliser une tablette pour saisir leurs opérations et faire remonter des informations dans SAP PM. Nous avons alors validé l’utilisation de SAP AM, avec SAP PM en back-end, » témoigne Astrid Chauvin, Business Relationship Manager, Supply Chain & Manufacturing, Albéa.

Premier avantage, la solution s’interface nativement avec SAP ECC et ses différents modules (stocks, achats et finance). L’interface repose sur la technologie Fiori, qui permet de proposer une expérience utilisateur optimisée, compatible avec les terminaux mobiles. Enfin, l’application offre la capacité de saisir des données hors connexion, ce qui peut être très utile en environnement industriel.

TeamWork a assuré, en collaboration avec Albéa, l’intégration de cette solution. « TeamWork est un partenaire de confiance avec lequel nous aimons travailler, poursuit Astrid Chauvin. La force de TeamWork est de savoir aborder les sujets tant sur leurs aspects fonctionnels que techniques, le tout avec une forte connaissance métier. De plus, c’est une structure à taille humaine, très accessible. »

Une solution bien acceptée

« Le site Albéa Argonne est une grosse usine, comprenant 20 lignes de fabrication et 550 salariés, dont 20 techniciens de maintenance travaillant en 24/7, détaille Émilie Ganot. Nous avons décidé dans un premier temps de déployer la solution sur deux lignes pilotes. Le core model que nous allons mettre au point sera ensuite déployé sur le reste de l’usine, puis sur les autres sites industriels du groupe. »

Dans l’absolu, le déploiement de SAP AM reste un projet assez simple. Albéa a dû toutefois déployer simultanément SAP AM et SAP PM. De plus, l’intégration mobile – native dans SAP S/4HANA – a nécessité la mise en place d’un add-on spécifique sous SAP ECC. Enfin, la solution SAP AM repose sur des services mobiles de la SAP Business Technology Platform, qu’il a donc fallu aussi mettre en place et configurer. Au final, 5 mois ont été nécessaires entre le kick off du projet et le go live de la solution.

« Notre plus grande surprise a été l’adhésion des utilisateurs, note Astrid Chauvin. Ils ne voulaient initialement pas utiliser la solution SAP PM. En leur proposant SAP AM, nous avons donc eu l’impression de jouer à quitte ou double. Mais, dès que les utilisateurs ont entamé le projet avec nous et vu comment l’outil se présentait sur des tablettes, l’enthousiasme a été immédiat. Ceci nous a confortés dans l’idée que nous avions fait le bon choix. »

Reste que la solution n’est pas sans défauts. Si son cœur ne connaît qu’une grosse mise à jour par an, cette mise à jour peut avoir des implications aussi bien sur SAP AM, SAP PM que la SAP BTP. Quant à l’application mobile, elle est mise à jour bien plus fréquemment. Les équipes ont donc dû apprendre à gérer une solution hybride, mêlant on premise, cloud et mobilité.

La satisfaction prévaut toutefois depuis le go live. Prochaine étape sur le court et moyen terme, le déploiement de ce core model sur les autres lignes de production du groupe. À plus long terme, Albéa espère tirer profit du couple SAP AM / SAP PM pour se lancer dans la maintenance prédictive de ses outils de production.

The post Albéa digitalise la maintenance de ses sites industriels avec SAP Asset Manager appeared first on SAP France News.

Source de l’article sur sap.com

27 février 2023/par Service comm.

6 Predictions for Web Design in 2023

Actualités, Actualités

Welcome to our annual guessing game of what the next twelve months will bring.

As ever, the design world isn’t isolated from the world in which it exists, so when events shape our lives, they impact our work, the work clients ask for, and the work that inspires us. According to Collins Dictionary, the word of the year for 2022 was permacrisis. And frankly, 2023 doesn’t look any less turbulent, with some good and some bad things already on the horizon.

Russia seems all but certain to retreat to Crimea and claim its objectives in Ukraine have been achieved; Ukraine may not accept that end, but it will probably be enough to end sanctions against Russia, which will significantly impact the economy worldwide. Brazil may have been forced to watch Argentina lift the FIFA World Cup, but it has a new (old) president and fresh hope for the survival of the Amazon rainforest. Crypto has weathered a series of storms (although there may be more to come), and historical precedence suggests the bear market has run its course; 2023 will see stagnation, with an upward trend taking hold toward the end of the year. The former Pope has died, potentially paving the way for the retirement of the current Pope and the election of a new Pope, bringing with it either renewed liberalism or renewed conservatism to the world’s largest religion. Oh, and the IMF thinks a third of the world will be in recession at some point in 2023; the UK and Russia already are, and policymakers in the US are looking nervous.

And that’s just the obvious. Of course, there will be surprises, too, because there always are.

Against this backdrop, designers must not only navigate a problematic jobs market but produce designs that respond to the needs and desires of their clients’ users.

How Did I Do in 2022?

Before diving into this year’s predictions, let’s take a look at how I thought 2022 would play out.

I predicted that 2022 would be the year of blockchain, with decentralized data storage taking over. Well, I got the decentralized part right, but not so much the blockchain aspect (feel free to tell me I’m wrong on Mastodon because I’m not checking Twitter anymore). I’ll call that half a point.

I said design would be positive, playful, and accessible. I think design did emerge from its obsession with corporate minimalism, but positive and playful? Unfortunately, I’m calling that a miss.

I said everything would be green. Again, that’s a miss. If there was a color for 2022, it was a pink-purple gradient.

I predicted hero text would replace hero images, and in the third quarter of 2022, that’s exactly the trend we saw; tick.

Finally, I suggested that illustration would adopt a grainy texture. Well, some designers did, but it was hardly a dominant trend, so I’m going to have to call that a miss.

So for my 2022 predictions, I scored 30%. Way worse than last year’s clean sweep. Let’s see if we can’t beat that in 2023…

1. We’ll Stop Freaking Out Over AI

By now, you’ve probably tried AI, freaked out, and Googled how to start a small holding in the mountains.

The truth is that AI is just a tool. And a good one at that. AI is really good at derivative work. But it’s entirely incapable of improvising, holding opinions, having an agenda, or thinking outside the box.

AI will not replace your job — unless your job is deleting the background from photos, in which case it already has. Since when did Stephen King get replaced by a spellchecker?

If you haven’t tried an AI tool yet, I’d encourage you to try it. It does the small repetitive tasks well.

2. We’ll Embrace the Real World

One of the reasons AI can’t be creative is that it doesn’t have the same number of input sensors we have. We can smell, hear, feel, and experience the world in a multitude of different ways.

Most of us spent a year in lockdown working remotely. Then rushed back to the office, only to discover that our teamwork didn’t actually improve. With the worsening economic outlook, big companies are looking to budget, and the simplest way to cut costs is to ask staff to work remotely.

When your commute is a five-second walk to the spare bedroom, you find yourself with more free time. Sure, you could probably learn Python, but wouldn’t you be happier learning to paddleboard?

As we open ourselves to new experiences, our design work will inevitably become more diverse and natural.

3. We’ll Reject Brutalism

It had a good run, but Brutalism isn’t a good fit for most UI projects. The trend of 2021–22 will vanish as quickly and as unexpectedly as it arrived.

4. We’ll Reject Darkmode

It has had a good run, and dark mode is a perfect fit for most UI projects. But we’re all kinda sick of it.

I hope I’m wrong about this one; not only is dark mode genuinely better for both your eyes and the environment, but the rich, warm blackness is the perfect antidote to sterile white corpo-minimalism.

Dark mode options are built into our OS, so it’s doubtful that it’s going to vanish anytime soon. However, dark mode as a design trend for its own sake is probably on the wane.

Typically trends come and go in symmetrical waves. Dark mode has been a dominant trend for years, so it should take as long to vanish completely.

5. We’ll Embrace Personal Retro

Every year we get the exciting job of guessing which decade the zeitgeist will rip off next. Will 2023 be the year of ’80s retro, ’90s retro, ’00s retro, or maybe (somebody shoot me) ’10s retro?

The retro trends we’ve seen over the last few years have been poor pastiches of their associated decades. If last year’s ’90s retro was inspired by the ’90s, it was a ’90s someone else was living.

In 2023 we’ll move beyond someone else’s ideas of what the past was like, to a personal vision of what came before. One in which the sunbleached colors of eternal Summers in the suburbs dominate.

6. We’ll Fall For Borecore

We’re all guilty of designing with our egos from time to time, and there is a tendency to hit users between the eyes with the biggest type, the loudest gradient, and the flashiest animation.

If you truly want to impress users in 2023, stop inserting pop-ups, adverts, cookie notices, and the other extraneous detritus that stops them from doing whatever it is they arrived on your site for. Impressing users in 2023 means clean typography, low-distraction art direction, and helpful content. Boring design just isn’t as boring as it used to be.

In 2023, the best thing designers can do for their users is get out of the way.

Happy New year! We hope it’s a good one.

Featured image by myriammira on Freepik

Source

The post 6 Predictions for Web Design in 2023 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

2 janvier 2023/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

Actualités, Actualités

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

Source

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

12 octobre 2022/par Service comm.

How To Take Your First Steps in Web Design

Actualités, Actualités

Are you a creative person looking for the perfect career path to take? If so, there are not many more creative professions than that of a web designer.

However, becoming a web designer can be challenging, especially if you do not know where to start. For example, do you need to attend college to become a web designer? And what kind of computer and software do you need to own to be successful as a web designer?

This guide aims to answer all these questions and show you the steps you need to follow to build a career in web design.

Web Designer: Main Skills and Responsibilities

Generally speaking, a web designer is a professional who creates, manages, and maintains content for the web. Nothing is left out from designing pages and visual elements via programming languages and creating user-friendly websites.

Web Designer (Hard and Soft) Skills:

UX, UI, and visual design knowledge (web fonts, colors, etc.)
Management of design software (e.g., Adobe Photoshop)
Coding knowledge (HTML, CSS, JavaScript, etc.)
Time management
Communication skills
Problem-solving and teamwork skills
Research skills

Web Designer Responsibilities:

Plan and create web pages
Design appealing layouts
Use codes to create user-friendly pages
Ability to meet deadlines
Listen and advise clients
Able to work as part of a team and effectively solve occurring problems
Analyze the client’s niche, explore new web design opportunities/ innovative digital marketing approaches

If you feel overwhelmed reading this table, don’t be! You do not have to master all of the above skills. No one expects you to either. Becoming a top-notch web designer takes some dedication, but ultimately it’s nothing more than a series of steps. Let’s dive deeper into them.

Becoming a Web Designer: 7 Essential Steps

1. Gaining the Knowledge Needed: Theory and Certifications

Let’s start with the most common question, “Do I need to go to college to become a web designer?” Research shows that more than 65% of web designers are self-taught (fully or partially). Of course, that does not mean you can jump into design from the start.

Instead, we recommend that you learn some essential web design elements and how to use them in your future projects. This includes UX (user experience), UI (user interface), protocols, and patterns. The same goes for technical knowledge like programming languages, frameworks, and design software.

2. Developing Certain Skills

So, there are numerous aspects you can explore regarding technical skills. To be specific, your first steps in web design include developing the following skills:

Theory and certifications: Learning the theory to understand how the web and the market work
Web design tools: Finding the web design tools you need to start designing (.e.g Webflow, Sketch, Figma). This will allow you to learn how to prototype web design mock-ups.
Graphic design tools: Becoming familiar with software like Photoshop, Illustrator, etc.
Programming languages: Especially if you think of becoming a freelance web designer, you should at least learn how to use fundamental languages (HTML, JavaScript, CSS).
SEO (Search Engine Optimization): Learning how to optimize your web pages to rank on search engines is crucial.

3. Mastering Web Design Software

What software do you need as a beginner to start creating web designs? There are numerous apps that will help you gradually enter the fascinating world of web design.

When it comes to CMS platforms, WordPress is by far the most popular in the market. The good thing about WordPress is that it is very beginner-friendly and comes with thousands of pre-built themes and plugins that you can use when creating a website.

But the same is true for InVision Studio. Unlike WordPress, InVision Studio is specifically designed to help web designers prototype and design a website. Finally, when it comes to graphic design software, we recommend you start with Photoshop (for creating visual samples and prints) and Sketch (for UI designs).

4. Learning How Much Computing Power you Need

Although online CMS platforms like WordPress do not require special hardware, that’s not true for web design and graphic design software. To be precise, both InVision Studio and Photoshop have quite demanding system requirements.

Still, a mid-range desktop or an entry-level gaming laptop can easily handle such applications. You need a reliable CPU, 8 GB RAM, and a dedicated graphics card.

I find working with two screens perfect when it comes to prototyping. You do not need to spend thousands of dollars to buy a laptop or desktop for web design.

5. Practice, Practice, and Practice

As with any other profession, practice makes perfect in web design. Therefore, the good idea is to get involved with personal web design projects before you start seeking clients or applying for job offers. This way, you can gradually acquire the technical skills you need.

Also, by working on some personal projects first, you can build a professional portfolio.

6. Creating a Professional Portfolio

If you want to draw attention to your talent, you should have a comprehensive portfolio as a web designer. This way, potential customers to trust you by having a look at your work and previous experience.

When creating a portfolio, make sure to showcase all aspects of your work and make it user-friendly. In other words, think of your online portfolio representing your talent and treat it accordingly.

7. Choosing the Web Designer Type That Best Suits Your Needs and Preferences

Last but not least, before working as a web designer, you should know that there are three main types of web designers: Freelance web designers, Agency web designers, and In-house web designers.

If you prefer to be self-employed and believe that you have the required soft skills, freelancing is probably the best path.

On the other hand, working for an agency or a company is usually easier (especially for beginners) and will provide you with a stable income. But, in the end, it all depends on your needs and preferences.

Wrap Up

Being a web designer can be an exciting career. As long as you have the necessary dedication and willingness, nothing will stand in your way.

Learning different aspects of the profession and mastering specific software will only make you better. All you need to do is respond positively to (and ask for) incoming feedback and practice!

Featured image via Pexels.

Source

The post How To Take Your First Steps in Web Design first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

13 mai 2022/par Service comm.

SAP IBP permet au semencier Lidea de se recentrer sur la demande client

Actualités, ERP & Applications, SAP, Supply-Chain

Afin de mieux piloter sa production et répondre à la demande client, Lidea a mis en place un processus S&OP à l’aide de la solution SAP IBP. Un projet, mais aussi un challenge pour ce nouveau semencier issu de la fusion de deux entités.

Lidea est un semencier français issu du rapprochement entre Euralis Semences et Caussade Semences Group. Il se classe dans le top 10 mondial des semenciers grandes cultures. La société propose une offre étendue, allant des céréales aux légumes secs en passant par les plantes fouragères. Elle référence plus de 500 variétés de semences.

Lidea dispose de 8 sites de production situés en France, en Roumanie, en Ukraine, en Espagne et en Russie, avec une surface cultivée totale de 45.000 hectares. La société réalise un chiffre d’affaires annuels de 360 millions d’euros, pour 2100 collaborateurs. 73% de son activité sont réalisés à l’export.

Le rapprochement d’Euralis Semence et de Caussade Semences Group a doublé la taille de l’organisation, ce qui se traduit par un important effort d’intégration et de transformation. “C’est un choc des cultures, avec des processus, des méthodes et des stratégies différentes, explique Sébastien Monaco, CIO et CDO de Lidea. Notre challenge est de faire de cette fusion un succès, d’aligner les équipes, la culture et les processus, puis de préparer la croissance sur de nouveaux territoires. Nous voulons également poursuivre notre effort d’innovation continue, sur les produits, mais également sur les technologies numériques à destination des agriculteurs.”

Lidea souhaite ainsi se tourner plus largement vers ses clients, les distributeurs et fermiers, en adoptant un modèle consistant à ajuster ses plans de production en fonction de la demande.

Le besoin de se structurer… autour de solutions SAP

Si Euralis Semences disposait d’un ERP SAP ECC, l’outillage au niveau de la supply chain restait réduit à sa plus simple expression, avec de nombreuses tâches réalisées manuellement. Du point de vue IT, Caussade Semences Group partait d’encore plus loin. “Avec le doublement de l’organisation, nous ne pouvions plus laisser la situation en l’état”, constate Sébastien Monaco. De multiples projets ont donc été lancés, dont l’extension du périmètre de l’ERP d’Euralis Semences, ainsi que la mise en place d’un CRM et de SAP IBP.

L’utilisation de SAP Integrated Business Planning a comme objectif premier la mise en place d’un processus S&OPau sein de Lidea. “Un quick win était nécessaire sur ce projet, afin de montrer aux actionnaires que nous étions capables de concrétiser la fusion en menant à bien un projet d’envergure portant sur un processus clé de Lidea.” Ce projet est donc doublé d’un challenge stratégique.

“Notre objectif est de créer un core model qui puisse être déployé à l’échelle de Lidea (32 pays couverts) et qui puisse se connecter très facilement aux master data de nos briques financières et industrielles. Le choix de SAP IBP est assumé: nous voulions prendre une brique de la cartographie S/4 HANA de SAP, afin d’anticiper le futur, dont notre migration de l’ERP SAP ECC vers SAP S/4HANA. L’une des raisons du choix de TeamWork est qu’il dispose déjà de références clients dans notre industrie. C’est essentiel pour nous, car nous travaillons dans un secteur particulier et nous avions fixé un délai très court – 6 mois – pour mener à bien ce projet.”

SAP IBP adopté pour le processus S&OP

Le projet a démarré en avril 2021, avec comme impératif un démarrage de la solution en septembre de la même année, lors du lancement de grosses campagnes annuelles. Un délai très court, compte tenu des autres travaux réalisés en parallèle sur le système d’information du groupe (ERP, CRM, datawarehouse…). Afin de tenir ces délais, Lidea a choisi de rester au plus près des standards proposés par SAP IBP. Le projet a également été découpé en deux vagues, la première se concentrant sur la mise en place d’un processus S&OP élargi, la seconde abordant les aspects financiers.

“Notre processus S&OP réconcilie demande et offre, détaille Sébastien Monaco. Les données des commerciaux sont remontées, avec la prise en compte de particularités, comme la gestion des campagnes. Les marchandises disponibles sont réparties, par BU, puis à des niveaux plus fins allant jusqu’au client. Le demand shaping permet de pousser des offres ou de contraindre la demande suivant la capacité de production. Enfin, les données sont remontées dans l’ERP SAP ECC, afin de planifier la production.”

Un démarrage effectif en septembre 2021

La livraison du premier lot et la formation des utilisateurs ont été réalisés dans les temps permettant ainsi de mener les campagnes de rentrée avec SAP IBP.

“Ce projet ambitieux a été réalisé pour un coût très modéré. Sur le terrain du ROI, l’OTIF (on time, in full) est monté de 90% à 98%, améliorant ainsi la satisfaction client. Les gains de productivité internes sont également importants. J’estime que la solution SAP IBP devrait être rentabilisée d’ici 12 à 15 mois.” Le second lot se concentrera sur la finance : scénarios PIC, forecast P&L. Il devrait être livré en fin d’année.

Mais plus que tout, ce projet a permis de fédérer les équipes des deux coopératives autour d’un objectif commun, créant ainsi une dynamique d’appartenance au nouveau groupe. En quelques mois, un des processus clés de l’entreprise a été déployé sur plusieurs pays. “Nos différents sites sont les premiers bénéficiaires de SAP IBP, qui leur donne une vision globale des productions démarrées et de comment est servie la demande client. Le flux S&OP proposé par SAP IBP est le maître des ordres de fabrication de nos sites de production,” conclut Sébastien Monaco.

The post SAP IBP permet au semencier Lidea de se recentrer sur la demande client appeared first on SAP France News.

Source de l’article sur sap.com

21 mars 2022/par Service comm.

The Five Dysfunctions of an Engineering Team

Actualités, Méthodes et organisation des process IT

Every team has some level of dysfunction. And that’s normal, because teams are made of imperfect human beings. In his book The Five Dysfunctions of a Team, Patrick Lencioni identifies these five basic dysfunctions:

Absence of Trust
Fear of Conflict
Lack of Commitment
Avoidance of Accountability
Inattention to Results

These dysfunctions build upon each other. A team that doesn’t trust each other is afraid to admit their shortcomings and mistakes. Teams like this aren’t vulnerable around each other. This leads to a fear of conflict, where ideas are not openly debated and bad behaviors are not called out for fear of offending someone. Rather than solving underlying problems, the team experiences growing tension manifested by occasionally passive aggressive remarks.

Source de l’article sur DZONE

15 novembre 2021/par Service comm.

Lindt modernise sa supply chain avec SAP IBP

Actualités, ERP & Applications, SAP, Supply-Chain

Lindt & Sprüngli France a été l’un des premiers industriels hexagonaux à basculer vers SAP IBP pour moderniser sa supply chain. Un pari pour le chocolatier, qui a été accompagné dans sa démarche par TeamWork. Lindt France compte sur ce socle modernisé pour refondre ses processus de prévision et accélérer sur le terrain de l’analytique.

Célèbre chocolatier suisse fondé en 1845, Lindt est classé dans le top 10 mondial des fabricants de confiseries. L’industriel a enregistré un chiffre d’affaires 2020 de 4 milliards de francs suisses. Il compte environ 14 500 collaborateurs dans le monde. Par ailleurs, le chocolatier est très présent en France. En effet, Lindt dispose d’une usine à Oloron-Sainte-Marie et d’un réseau composé d’entrepôts et de 26 magasins.

Lindt France utilisait la solution SAP Advanced Planning and Optimization (SAP APO) pour assurer la planification de la demande. Cet outil arrivant en fin de vie, Lindt lui a cherché un successeur au travers d’un appel d’offres, avec un regard particulier porté sur SAP Integrated Business Planning for Supply Chain (SAP IBP).

« Dans le même temps, nous avons mené une réflexion autour du métier de prévisionniste et sur la mise en place d’un processus S&OP, chargé de faire le lien entre les équipes commerciales et celles travaillant sur notre site de production, explique Jean-Pascal Auge, Chef de projet fonctionnel IT chez Lindt & Sprüngli France. L’enjeu informatique était donc aussi doublé d’un enjeu métier. »

Le choix s’est rapidement porté sur SAP IBP et TeamWork, un spécialiste de la supply chain. Ce dernier est venu présenter la solution SAP IBP au travers de son préconfiguré, Step In for SAP IBP by TeamWork. Lindt a apprécié d’entrée de jeu l’intégration avec Microsoft Excel. Un outil bien connu des planificateurs : « L’interface Excel est un atout pour gagner en efficacité lors du déploiement de la solution », confirme Jean-Pascal Auge.

Un accompagnement permanent assuré par les équipes TeamWork

Lindt a été un des premiers acteurs à implémenter SAP IBP en France pour moderniser sa supply chain. Un risque d’autant plus grand que l’industriel disposait déjà d’une solution fonctionnelle, quoique manquant d’agilité. L’expertise de TeamWork a été cruciale afin de déterminer quelles parties d’IBP utiliser, complétées par son préconfiguré. TeamWork a su également enrichir SAP Cloud Platform Integration (CPI), afin de créer des interfaces stables, robustes et adaptées aux besoins de Lindt.

Le projet a démarré en octobre 2019 et s’est déroulé sur 8 mois. La mise en route fut réalisée avant l’été 2020. Le tout dans un contexte difficile lié à la crise sanitaire. TeamWork s’est appuyé sur les conclusions de l’audit fonctionnel pour bâtir une solution SAP IBP, en se concentrant sur le Demand Planning. Un travail facilité par la proximité des processus gérés par les deux solutions.

Durant la première année d’exploitation, Lindt et les équipes de TeamWork se sont concentrés sur l’optimisation de la solution déployée. « La montée en régime s’est très bien passée et les métiers se sont approprié SAP IBP très rapidement, explique Jean-Pascal Auge. Dès la première utilisation, les résultats étaient déjà supérieurs à ceux de SAP APO en termes de temps de traitement du cycle mensuel et de fiabilité de la prévision. Les équipes de TeamWork ont su nous accompagner tout au long du projet et nous aider à franchir chaque étape. »

Améliorer le travail des prévisionnistes

La solution SAP IBP mise en place se veut plus flexible. Elle apporte plus d’agilité aux équipes métiers que SAP APO, tout en offrant de nouvelles fonctionnalités. Elle est également capable d’interagir avec les autres solutions de planification de Lindt & Sprüngli France. « Le résultat est concluant, résume Jean-Pascal Auge. TeamWork continue à nous accompagner sur le support de deuxième niveau, le premier étant assuré en interne. Il prend ainsi le relai de notre DSI sur les questions nécessitant une expertise avancée. »

La phase de stabilisation de la solution a permis aux équipes supply chain de souffler après ce long travail de 8 mois. Mais d’autres projets sont déjà sur la table. Des évolutions régulières de la solution sont ainsi programmées, afin d’accompagner la transformation de l’activité des prévisionnistes. Les nouvelles fonctionnalités apportées par SAP IBP permettent de faciliter le reporting opérationnel. Mais, Lindt France souhaite aller plus loin en termes de consolidation de données et de reporting.

The post Lindt modernise sa supply chain avec SAP IBP appeared first on SAP France News.

Source de l’article sur sap.com

7 septembre 2021/par Service comm.

Leadership Is About Growth, Not Brilliance

Actualités, Méthodes et organisation des process IT

Does it ever cross your mind that praise can be negative? I guess not. After all, it looks harmless and seems to be quite effective. Conventional wisdom says that if you praise people, they are motivated to do better.

People who have been praised throughout their life by their well-meaning parents, friends, and teachers for their talent and smartness or those who have experienced extreme focus on talent and smartness throughout their childhood learn to value only intelligence. No wonder when these people enter the workforce, they continue to seek approval and demand praise every step of the way.

Every opportunity is a measure of their intelligence — do I look smart, how will I be judged, what if others find my ideas dumb. With a single-minded focus on validating themselves, all their actions are rooted in establishing their worth. Every mistake hurts their reputation and every failure is a reflection of their competence. They care less about learning and more about proving themselves. Their sense of morality sometimes takes a hit as they resort to brutal behaviors — demeaning others by yelling, insulting, controlling, or taking undue credit — all in an attempt to boost their self-esteem.

Carol Dweck, professor of Psychology at Stanford University summarised this unfortunate reality from Morgan McCall’s book High Flyers:

People often like the things that work against their growth. . . . People like to use their strengths . . . to achieve quick, dramatic results, even if . . . they aren’t developing the new skills they will need later on. People like to believe they are as good as everyone says . . . and not take their weaknesses as seriously as they might. People don’t like to hear bad news or get criticism. . . . There is tremendous risk . . . in leaving what one does well to attempt to master something new.

What Do Organizations Do with Such People?

They feed and promote this mindset. They praise people for their brilliant ideas conveying the message “we value talent and smartness.” They shower people with rewards and bonuses for their achievements communicating to everyone else around “all we care about is success.”

What happens when these people take on a leadership role? Their mindset of valuing brilliance above everything else amplifies leading to disastrous results. History is full of leadership fiascos with great promises that turned out to be the biggest disasters. This article from Malcolm Gladwell in The New Yorker is as valid now as it was 18 years ago. Describing the talent mindset at Enron and the consultants at McKinsey who wandered the hallways at the company’s headquarters, he points out “They were there looking for people who had the talent to think outside the box. It never occurred to them that, if everyone had to think outside the box, maybe it was the box that needed fixing.”

He also talks about the impact of an environment that values innate talent and what happens when times get tough and that self-image is threatened “They have difficulty with the consequences. They will not take the remedial course. They will not stand up to investors and the public and admit that they were wrong. They’d sooner lie.”

Really, is praising people for their intelligence and achievements the only way to develop people who will be the leaders of tomorrow? Is there a better way out?

What if we praised people for their hard work, for their ability to persist despite failures and setbacks, for taking initiatives to build new skills, for standing up to their mistakes, for believing in their growth, and implementing the right strategies to overcome their shortcomings. What does this kind of praise tell them?

It tells them the value of effort in building abilities. It teaches them the importance of implementing the right strategies to solve problems. It encourages them to seek help to make progress on their task. It creates a passion for learning that’s not driven by the need to look smart, but with a desire to cultivate skills, to stretch themselves to grow.

When these people take on leadership positions, this mindset guides them to put the well-being of the company and its people before their own needs, to place value on teamwork over individual accomplishment, and to foster growth and development of their people.

As growth-minded leaders, they start with a belief in human potential and development — both their own and other people’s. Instead of using the company as a vehicle for their greatness, they use it as an engine of growth — for themselves, the employees, and the company as a whole.
– Carol Dweck

Unlike leaders who pull their companies down with their focus on brilliance, these leaders lead their companies into greatness and gratitude filled in their own hearts and those of the people around them.

Choose your praise carefully as you will see the tremendous benefits in praising for growth over brilliance.

When Leaders Focus on Brilliance

They live in a world of personal greatness and entitlement, vie for labels, and will do anything to boost their image. Instead of building a long-lasting company, they spend time and money on enhancing their image.

With the constant need for validation, they use people in the company to feed their egos and showcase their superiority. Everything is about pleasing the boss. They surround themselves with people who boost their self-esteem. Agreement earns them admiration and disagreement is an attack on their intelligence. Instead of hearing people out, they punish dissent and shut people down.

They pounce at the less talented for their lack of intelligence and find those who are more talented than they are as threatening. They mistreat employees, yell, insult, control and abuse them into their way of doing things. They feel better about themselves by making other people feel worse. Employees worry about being judged all the time. When people are ridiculed for mistakes, they soon learn to keep their heads down, stop putting their critical thinking skills to use, and give in to groupthink.

Their belief in their superiority blinds them to see reality. They turn a blind eye to complaints, ignore warning signs, and fire people who tell them what they don’t want to hear. Their decision-making criteria are based on what would make them look good as opposed to what’s good for the company long term.

What happens when a leader refuses to confront the brutal facts? “The minute a leader allows himself to become the primary reality people worry about, rather than reality being the primary reality, you have a recipe for mediocrity, or worse. This is one of the key reasons why less charismatic leaders often produce better long-term results than their more charismatic counterparts.
– Jim Collins

Since success and failure are a part of their identity — success means they are smart and failure means they are not — they find excuses and blame others for failures instead of taking personal responsibility. Instead of investing in the future growth of their company, they play safe with fear of failure, become less responsive to challenges from competition, go with what’s tried and tested, and refuse to take risks. Why take up the challenge that can hurt their reputation? On the other extreme, they may not shy away from crossing ethical boundaries to beat the competition at all costs. Success is what they are after and it doesn’t matter how they get it.

With more focus on talent and less on potential, they do not invest in mentoring and coaching employees. Instead of putting practices in place to develop employees and help them collaborate together, they make them compete against each other.

Carol Dweck sums up their brilliant mindset “My genius not only defines and validates me. It defines and validates the company. It is what creates value. My genius is profit. Wow!”

When Leaders Focus on Growth

They operate with a learning mode. They don’t claim to be genius but promise to invest in development, their own development, and the development of their people. The drive and enthusiasm to grow their companies make them adopt long-term strategies over short-term tactics. They aren’t in the game to boost their ego or establish their self-esteem. It’s the pure joy of shaping the future of their company that excites and motivates them. More than prestige, they are in it for the challenge.

They understand that the path to success goes through failure. Why lose the opportunity that can drive their future growth? So instead of hiding behind their failures, they face them head-on. Failures don’t define their competence, they are glaring moments of self-reflection. They are opportunities to build skills, explore possibilities, experiment, and invest in the promise of a better future.

They lead with vulnerability. They accept mistakes to shift the focus in the organization from hiding mistakes to finding solutions. When they don’t know something, instead of pretending to hide their ignorance, they say “I don’t know”. These three powerful words show humility and self-confidence. To make decisions, they invite others to share their opinion which promotes the culture of constructive criticism. Since they do not connect their identity to their opinion, more value is placed on seeking the right answers which require open disagreements and championing flexibility of opinion over their sense of righteousness.

Difficult situations make them uncomfortable, no doubt. Instead of letting their discomfort get in the way of meaningful conversations, they embrace it. They choose to look past their discomfort in the value that these discussions provide — saving a lot of time that can be wasted due to stress and anxiety that comes from misalignment of expectations and lack of clarity of purpose.

They are tough but compassionate. They do not shy away from giving critical feedback while also challenging the people in their organization to step outside their comfort zone. They empower people to make decisions with the right channels of feedback to assist in better decision-making in the organization.

Leaders with the growth mindset operate with what Lou Gerstner, who turned IBM’s fortunes around by saving it from near bankruptcy said “Hierarchy means very little to me. Let’s put together in meetings the people who can help solve a problem, regardless of position.” Not blinded by reality, they focus on finding solutions that will push their company forward. This requires keeping an open eye to change in market trends, identifying and investing in future growth areas, and taking calculated risks.

With a focus on potential and growth, they invest in identifying and building future skills of the organization — skills that will be useful during difficult circumstances giving them an advantage over the competition. They foster productivity through coaching and mentoring, place value on teamwork by encouraging collaboration and defining shared measures of success.

Warren Bennis, a scholar, author, and widely regarded as a pioneer of the contemporary field of Leadership studies, writes in Organizing Genius:

Leaders are people who believe so passionately that they can seduce other people into sharing their dream.

His most admirable view on leadership says:

Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organisation. When that happens people feel centred and that gives their work meaning.

What kind of leaders think like this — those focused on brilliance or the ones driven by growth?

Previously published here.

Source de l’article sur DZONE

5 juin 2021/par Service comm.

JTEKT accélère sa planification avec SAP IBP et TeamWork

Actualités, ERP & Applications, SAP

L’équipementier japonais JTEKT cherchait un outil de planification flexible et rapide pour améliorer son processus S&OP. La solution SAP IBP et l’intégrateur TeamWork ont été choisis pour ce projet d’envergure.

JTEKT est un équipementier proposant des systèmes de direction automobile, mais aussi des roulements et des machines-outils. L’industriel japonais regroupe 137 filiales de par le monde. La branche Europe division automobile compte plus de 4600 collaborateurs, ainsi que 7 usines réparties dans 6 pays, pour un chiffre d’affaires annuel de 1,7 milliard d’euros.

L’Europe est stratégique, car c’est elle qui concentre le plus de constructeurs automobiles premium. Notez d’ailleurs que PSA et Renault font partie des clients de l’équipementier. Le siège européen de JTEKT est situé en France, à Irigny, près de Lyon.

La volonté de gagner en flexibilité et réactivité

Les équipementiers automobiles travaillent dans un secteur procurant une grande visibilité, la mise au point de nouveaux véhicules se faisant très en amont et les projections sur le volume d’activité étant particulièrement précises. Fort de cette visibilité, JTEKT a pris l’habitude d’investir sur le moyen et long termes. « Nous avons vraiment une culture du business plan dans le groupe, confirme Blandine Simon, Purchasing Performance Project Leader chez JTEKT. À ce titre, nous avions déjà une vision S&OP, mais à visée plus stratégique qu’opérationnelle. »

Pour la planification, JTEKT s’appuie – comme de nombreuses entreprises – sur Microsoft Excel. Une solution perfectible : non intégration dans l’ERP ; planification longue et fastidieuse ; manque de flexibilité et de réactivité.

L’équipementier s’est tourné vers SAP IBP, car l’interaction qu’il propose avec Microsoft Excel en fait un outil familier pour les utilisateurs. « Excel n’est toutefois que la partie émergé de la solution, les données étant concentrées dans une base de données SAP HANA en mode cloud », précise Daniel Lellouche, Directeur et Consultant Architecte SAP SCM, Dowap by TeamWork. SAP IBP propose d’autres atouts, comme la capacité à intégrer des données venant de sources hétérogènes et le partage du processus S&OP avec l’ensemble de la supply chain.

Une phase de POC essentielle

Partenaire de longue date de JTEKT, TeamWork a été tout naturellement choisi pour ce projet, avec des objectifs répartis selon quatre thématiques : Demand Plan (business plan S&OP, projections de chiffre d’affaires et estimations du gap par rapport au budget) ; Supply Plan (plans d’achats, plans de production des usines et inter-usines) ; Scenario (impacts des fluctuations de marché, capacité à répondre rapidement à des demandes client) ; Capacity (suivi des taux de charge des usines et machines, prise en compte des alertes fournisseurs).

Le projet a débuté par la mise au point d’un démonstrateur, sur une durée d’environ deux mois. Un POC s’appuyant sur les données de l’entreprise et proposant des scénarios réalistes. Par exemple la simulation d’un problème capacitaire chez un client.

« Le POC est très important, explique Blandine Simon. Il faut prendre le temps de le construire avec le prestataire, afin de comprendre l’outil, sa philosophie et les enjeux par rapport à votre business. Le passage à SAP IBP représente un changement notable dans la façon d’aborder la supply chain, poursuit Daniel Lellouche. Le POC permet d’illustrer ces changements et de visualiser les processus. C’est clairement un bon exercice. » Le POC est également décisif pour engager les métiers dans le projet… et convaincre la direction de la justesse de l’investissement.

Plusieurs vagues de déploiement programmées

Huit mois se sont écoulés entre le démarrage effectif du projet et la finalisation de la première étape, la planification budgétaire sur cinq ans. Les gains en réactivité sont impressionnants : « ce processus demande aujourd’hui quelques minutes de calcul, alors qu’il fallait compter en heures auparavant, témoigne Blandine Simon. Et nous ne nous arrachons plus les cheveux lorsqu’un client arrive avec une notification de dernière minute, car nous pouvons la prendre en compte rapidement. »

La seconde vague du projet, toujours en cours, consiste à intégrer le processus S&OP dans SAP IBP. « L’objectif est de prendre en compte les fluctuations de volume mensuellement et de les cascader dans la supply chain plus régulièrement qu’auparavant ». Il sera ainsi possible de déterminer chaque mois les écarts entre l’activité réelle et le budget.

D’autres étapes sont programmées : le suivi des projets potentiels ou en cours de réalisation, pour repousser encore la vision à long terme ; la gestion de la problématique capacitaire ; l’adoption de SAP IBP par d’autres divisions du groupe.

Aller plus vite et mieux anticiper

L’adoption de SAP IBP permet de gagner en temps sur la planification et en réactivité, pour la planification budgétaire annuelle, le suivi mensuel des activités, mais aussi lors de demandes ponctuelles. Par exemple lorsqu’un client sollicite les équipes pour des enquêtes capacitaires.

Ceci permet en bout de chaîne d’améliorer la satisfaction client. « La performance de SAP IBP est mise à la disposition des métiers, mais le premier acteur qui en profite c’est le client, qui obtient plus rapidement des réponses à ses questions », confirme Daniel Lellouche.

Le second bénéfice est l’anticipation, qui permet d’éviter certaines pertes financières. Que ce soit lors des hausses d’activité (difficultés d’approvisionnement) ou des baisses d’activité (augmentation des stocks morts).

Blandine Simon conclut sur le déroulé du projet : « nous avons particulièrement apprécié l’expérience de TeamWork dans la supply chain, le bon relationnel avec leurs consultants, toujours à l’écoute et en recherche de solutions. » Et concernant SAP IPB ? « Nous le trouvons rapide, flexible et intuitif. »

En savoir plus sur la planification de la Supply Chain

The post JTEKT accélère sa planification avec SAP IBP et TeamWork appeared first on SAP France News.

Source de l’article sur sap.com

17 mars 2021/par Service comm.