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Les 5 avantages de la lignée des données.

Les 5 avantages de la lignée des données.

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La lignée des données est un outil puissant qui offre de nombreux avantages : une meilleure visibilité, une traçabilité accrue, une meilleure qualité des données, une meilleure productivité et une plus grande sécurité.

## Les avantages de la lignée des données : comment elle améliore la qualité, la gouvernance, la transparence, le dépannage et l’optimisation des ressources

L’exigence de données précises et fiables n’a jamais été aussi critique. La lignée des données, un concept qui gagne en attention, est fondamentale pour assurer l’intégrité des données de la création à la consommation.

Cet article explore les cinq principaux avantages de la lignée des données, mettant en lumière comment elle améliore la qualité des données, la gouvernance, la transparence, le dépannage et l’optimisation des ressources. Rejoignez-nous alors que nous plongeons dans le pouvoir transformateur de la lignée des données dans la gestion des données moderne.

La lignée des données est un processus qui trace le flux des données à travers les systèmes et les bases de données. Il permet de suivre les données à chaque étape de leur cycle de vie, en documentant leur origine et leurs transformations. Les entreprises peuvent utiliser la lignée des données pour garantir la qualité des données, améliorer la gouvernance des données, accroître la transparence et optimiser les ressources.

La qualité des données est l’un des principaux avantages de la lignée des données. La lignée des données permet aux entreprises de comprendre comment les données sont produites et transformées, ce qui facilite leur analyse et leur interprétation. Cela permet aux entreprises d’identifier et de corriger rapidement les erreurs et les incohérences dans les bases de données. La lignée des données est également un outil précieux pour améliorer la gouvernance des données et garantir que les informations sont correctement stockées et accessibles.

La transparence est un autre avantage important de la lignée des données. Les entreprises peuvent utiliser la lignée des données pour documenter le flux de données à travers les systèmes et les bases de données. Cela permet aux entreprises de mieux comprendre leurs processus et leurs systèmes, ce qui peut aider à prévenir les erreurs et à améliorer la qualité des informations. La lignée des données peut également être utilisée pour trouver rapidement les sources d’erreurs et résoudre rapidement les problèmes.

Enfin, la lignée des données peut être utilisée pour optimiser les ressources. Les entreprises peuvent utiliser la lignée des données pour identifier les sources inutilisées ou redondantes de données et supprimer celles qui ne sont pas nécessaires. Cela permet aux entreprises d’améliorer l’efficacité et de réduire les coûts liés à la gestion des bases de données.

La lignée des données est un outil puissant qui peut aider les entreprises à améliorer la qualité des données, à améliorer la gouvernance des données, à accroître la transparence et à optimiser les ressources. En suivant le flux des données à travers les systèmes et les bases de données, les entreprises peuvent améliorer leur efficacité et réduire leurs coûts li

Source de l’article sur DZONE

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Expliquer les modèles d'apprentissage machine: renforcer la confiance et la compréhension des systèmes IA

Expliquer les modèles d’apprentissage machine: renforcer la confiance et la compréhension des systèmes IA

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Comprendre comment fonctionnent les modèles d’apprentissage machine est essentiel pour renforcer la confiance et la compréhension des systèmes IA. Découvrons ensemble comment ces modèles fonctionnent!

## Expliquer la signification de l’explicabilité des modèles d’apprentissage automatique

L’explicabilité des modèles est devenue un domaine de recherche très important ces dernières années, car elle permet de comprendre comment fonctionnent les systèmes d’intelligence artificielle et de machine learning. Elle est également essentielle pour garantir la transparence et la responsabilité des systèmes d’IA. Cet article explore la signification de l’explicabilité des modèles, ses applications à divers domaines et l’influence qu’elle a sur la fiabilité des systèmes d’intelligence artificielle.

L’explicabilité des modèles est particulièrement importante pour les domaines qui traitent des questions sensibles ou critiques, tels que le secteur de la santé, où les prises de décision doivent être fondées sur des données fiables et compréhensibles. La capacité des systèmes d’IA à fournir des explications compréhensibles par les humains est essentielle pour garantir la confiance et l’adoption responsable des systèmes d’IA.

Les chercheurs ont mis au point plusieurs méthodes pour améliorer l’explicabilité des modèles d’intelligence artificielle et de machine learning. Ces méthodes peuvent être classées en trois catégories : l’analyse de l’architecture du modèle, l’analyse des poids et l’analyse des résultats. L’analyse de l’architecture du modèle consiste à étudier la structure du modèle et à déterminer comment les différents composants interagissent entre eux. L’analyse des poids consiste à examiner les poids assignés aux différents composants du modèle pour comprendre leur influence sur les résultats. Enfin, l’analyse des résultats consiste à étudier les résultats du modèle et à déterminer quelles variables sont les plus importantes pour expliquer le comportement du modèle. Ces méthodes peuvent être utilisées pour améliorer la transparence et la responsabilité des systèmes d’IA.

Source de l’article sur DZONE

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Concevoir une architecture hybride durable: le rôle crucial de l'empreinte carbone

Concevoir une architecture hybride durable: le rôle crucial de l’empreinte carbone

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La conception d’une architecture hybride durable est un défi majeur. Une attention particulière doit être portée à l’empreinte carbone pour garantir une solution durable.

L’augmentation de la demande en services de cloud computing et son impact sur l’environnement, mettant en évidence la nécessité de prioriser la durabilité et de réduire les émissions de carbone dans les environnements cloud hybrides, sont abordés dans cet article. Il souligne l’importance des exigences non fonctionnelles, en particulier l’empreinte carbone, dans la conception de l’architecture cloud hybride et la nécessité d’un rapport standardisé des émissions de carbone pour la transparence et le respect des obligations. L’article explore également diverses opportunités pour minimiser l’empreinte carbone, notamment l’optimisation de l’utilisation de l’énergie et des exigences matérielles, ainsi que la gestion de l’empreinte carbone par le suivi et le reporting des émissions, l’optimisation de l’utilisation du matériel et l’adoption de sources d’énergie renouvelables. Le rôle des fournisseurs de cloud dans l’aide aux entreprises à réduire leur empreinte carbone est discuté, ainsi que l’importance de la collaboration entre les dirigeants d’entreprise, les équipes informatiques et les fournisseurs de cloud pour intégrer la durabilité dans le processus de conception de la solution. De plus, l’article met en évidence l’impact significatif des exigences non fonctionnelles telles que le placement des charges de travail et le routage du réseau sur l’empreinte carbone d’une entreprise, soulignant la nécessité de prendre en compte les facteurs de durabilité pendant la conception et la mise en œuvre des environnements cloud hybrides pour réduire les émissions de carbone et se conformer aux exigences réglementaires.

## L’impact de la demande croissante en services de cloud computing sur l’environnement et la nécessité de prioriser la durabilité

L’utilisation croissante des services de cloud computing et son impact sur l’environnement soulignent la nécessité de prioriser la durabilité et de réduire les émissions de carbone dans les environnements hybrides cloud. Il est important de mettre l’accent sur les exigences non fonctionnelles, en particulier l’empreinte carbone, dans la conception de l’architecture hybride cloud et la nécessité d’un rapport standardisé des émissions de carbone pour la transparence et le respect des obligations.

Il existe plusieurs possibilités pour minimiser l’empreinte carbone, notamment l’optimisation de l’utilisation de l’énergie et des exigences matérielles, ainsi que la gestion de l’empreinte carbone par le suivi et le rapport des émissions, l’optimisation de l’utilisation du matériel et l’adoption de sources d’énergie renouvelables. Le rôle des fournisseurs de cloud dans l’aide aux entreprises à réduire leur empreinte carbone est discuté, ainsi que l’importance de la collaboration entre les dirigeants d’entreprise, les équipes informatiques et les fournisseurs de cloud pour intégrer la durabilité dans le processus de conception des solutions. De plus, l’article met en évidence l’impact significatif des exigences non fonctionnelles telles que le placement des charges de travail et le routage du réseau sur l’empreinte carbone d’une entreprise, soulignant la nécessité de prendre en compte les facteurs de durabilité lors de la conception et de la mise en œuvre des environnements hybrides cloud pour réduire les émissions de carbone et se conformer aux exigences réglementaires.

Les solutions hybrides cloud sont un moyen efficace pour les entreprises de réduire leur empreinte carbone et de répondre aux exigences réglementaires. Les fournisseurs de cloud doivent travailler en étroite collaboration avec les entreprises pour intégrer la durabilité dans le processus de conception des solutions. Les entreprises doivent également prendre en compte les exigences non fonctionnelles telles que le placement des charges de travail et le routage du réseau pour réduire leur empreinte carbone. Enfin, il est important d’adopter des sources d’énergie renouvelables et d’optimiser l’utilisation des ressources matérielles et énergétiques pour minimiser l’empreinte carbone et respecter les exigences réglementaires. La conception d’une architecture hybride cloud durable est essentielle pour assurer une empreinte carbone minimale et une conformité aux exigences réglementaires.

Source de l’article sur DZONE

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4 meilleurs frameworks dApp pour les développeurs Ethereum débutants

4 meilleurs frameworks dApp pour les développeurs Ethereum débutants

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Les développeurs Ethereum débutants peuvent facilement créer des applications décentralisées grâce aux 4 meilleurs frameworks d’app: Truffle, Embark, Dapp et Dapple.

## Qu’est-ce qu’une dApp ?

L’Ethereum a connu une croissance fulgurante ces dernières années. Selon YCharts, la blockchain programmable compte désormais environ 220 millions d’adresses uniques. Liée à l’augmentation des utilisateurs est une explosion du nombre de dApps. Des entreprises et des startups du monde entier, de la finance, des ventes, des RH, de la comptabilité, de la chaîne d’approvisionnement et de la fabrication, utilisent des dApps pour rationaliser les processus et intégrer de nouveaux clients. Plusieurs cadres existent qui simplifient le processus de développement de dApp pour les développeurs Web2 qui souhaitent participer à Web3. Ce post examine quatre des plus populaires. Mais tout d’abord, qu’est-ce qu’une dApp?

Qu’est-ce qu’une dApp?

Une dApp, ou application décentralisée, est un logiciel sans serveur qui s’exécute sur un réseau décentralisé et utilise une blockchain programmable pour la sécurité, la transparence et l’immuabilité. Une dApp combine des contrats intelligents avec une interface utilisateur frontale (HTML5, React, Angular). Les dApps peuvent être utilisées dans une variété d’industries et de services, des médias sociaux à la gestion de la chaîne d’approvisionnement, au suivi des paiements, à la résolution des plaintes et à toutes sortes de services comptables et financiers (décentralisés).

Les frameworks pour le développement de dApps sont essentiels pour permettre aux développeurs Web2 de participer à Web3. Les frameworks fournissent une architecture commune pour le développement et le déploiement de dApps. Ils fournissent également des outils et des bibliothèques qui facilitent le processus de développement et permettent aux développeurs Web2 de se familiariser avec les technologies Web3. Quatre des frameworks les plus populaires sont Ethereum, Hyperledger Fabric, EOS et Corda. Chacun offre des caractéristiques uniques qui répondent aux besoins des développeurs Web2.

Les frameworks pour le développement de dApps sont essentiels pour permettre aux développeurs Web2 de participer à Web3. Ethereum est le framework le plus populaire et le plus mature pour le développement de dApps. Il offre une architecture modulaire qui permet aux développeurs de créer des applications complexes avec des contrats intelligents. Ethereum fournit également une variété d’outils et de bibliothèques qui facilitent le processus de développement et permettent aux développeurs Web2 de se familiariser avec les technologies Web3. Hyperledger Fabric est un autre framework populaire pour le développement de dApps. Il offre une architecture modulaire qui permet aux développeurs de créer des applications complexes avec des contrats intelligents. Hyperledger Fabric fournit également une variété d’outils et de bibliothèques qui facilitent le processus de développement et permettent aux développeurs Web2 de se familiariser avec les technologies Web3. EOS est un autre framework populaire pour le développement de dApps. Il offre une architecture modulaire qui permet aux développeurs de créer des applications complexes avec des contrats intelligents. EOS fournit également une variété d’outils et de bibliothèques qui facilitent le processus de développement et permettent aux développeurs Web2 de se familiariser avec les technologies Web3. Enfin, Corda est un framework populaire pour le développement de dApps. Il offre une architecture modulaire qui permet aux développeurs de créer des applications complexes

Source de l’article sur DZONE

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3 Types of User Communication APIs and When to Use Them

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If you’re an engineer who’s been tasked with planning out your application’s communication strategy, this post will help you map out the landscape. You’ll come away understanding the three core types of user communication APIs and in which circumstances you should use them to create the best possible end-user experience.

As modern applications have become increasingly feature-rich and performant, user expectations are at an all-time high. Failure to communicate key information or displaying out-of-date information frustrates users and causes a loss of trust. Think about the last time you ordered something online: if you didn’t receive your order confirmation within seconds, you probably began to worry that something went wrong. Users require product transparency for consistent use.

Source de l’article sur DZONE

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How To Leverage Social Proof Successfully

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Customer reviews are incredibly valuable to your company. Around 95% of customers say they read reviews before they make a purchase. Another 72% say that they won’t even consider buying your items until they’ve read the reviews associated with your business or product. 

No matter how good your marketing and promotion strategies might be, your audience will always turn to other customers for a credible insight into what buying from your brand is really like. That’s why it’s so important to leverage as much social proof as you can.

Unfortunately, gathering reviews and displaying them correctly on your website can be challenging.

In this article, we’re going to look at what you can do to make your reviews stand out when you’re ready to display them online. 

The Different Kinds of Review

Before we get into looking at all the different ways you can effectively display your reviews on your website, let’s get the basics out of the way. 

There’s more than one type of review. Some are simply comments left on the bottom of your product pages by customers that were impressed by whatever you sold. Other reviews are available in the form of videos or badges. When you want your website to look as credible as possible, the best thing you can do is decide which types of reviews will have the most impact. 

Ideally, you’ll want a combination of different review types to add depth to your site. Putting various kinds of reviews on your website increases your credibility while also boosting your SEO. 

Here are your main options:

The Testimonial

Testimonials are one of the most common types of review. Essentially, these are the messages shared by your customers that highlight the things they liked and didn’t like about your product. Testimonials often include a picture of the person leaving the message, and their name, to give them a greater sense of authenticity. You might also include a link to a website or case study with a testimonial to give it more depth. 

Most testimonials go at the bottom of pages. You can showcase these reviews on your home page to start generating credibility as soon as someone interacts with your brand. Alternatively, you could allow users to place their reviews on product pages. Here’s an example of what a testimonial might look like from ducttapemarketing.com:

Review Badges and Widgets

If your customers tend to leave reviews about your company on other sites, like Angie’s List or Yelp, then you can add a widget or badge to your website that makes it easier for other customers to find them. Sometimes, you’ll just include a small button on the bottom of a website pay that says, “find us on Yelp.” Other times, you can add your star rating too.

Some review sites will also give you the option to showcase the actual reviews in a widget that frequently updates with new messages. 

If you’re only showing reviews from one third-party site on your website, it’s best to focus on Google reviews, as it’s one of the most recognizable options. 

Provided that you’re using them correctly, badges and review widgets shouldn’t slow your website down too much, and many can be customized to suit the style of your site too. However, it’s essential to ensure that you don’t add too many widgets to your site if you want to avoid performance issues. 

Case Studies

Case studies go beyond the basics of the standard review and provide potential leads with a tremendous amount of information about how you’ve previously interacted with other companies. With a case study, you’ll often create a structured document that demonstrates a customer’s problem and your strategies to overcome those issues. 

Case studies often exist on their own pages, so you can go in-depth with sharing valuable information. For example, you’ll include an overview that introduces the customer you worked with and details on the outcomes you achieved together. 

Although it’s much harder to interview customers for complete case studies and get all the statistics and numbers that make these reviews appealing, it’s often worth the effort. Particularly if you’re running a B2B company, case studies demonstrate the effort you go through to support your customers. They also act as proof of your success and set valuable expectations for customers. Here’s an example of a case study page by Fabrikbrands.com:

The Rating

If you’re just posting basic five-star ratings on your website or asking your customers to give you a number between one and ten for how positively they’d rate your service, then you can use a few handy automation tools to create one of these visuals. 

All you need to do is add a little basic CSS to your website or use a star rating widget that automatically calculates your average score based on all of the reviews that you collect from customers. 

Just make sure that your star ratings are positive not just on your website but on other review sites too. For instance, if you give yourself five stars by adjusting the CSS and then get three stars from Yell, customers will begin questioning your authenticity. 

Notably, while star ratings grab customer attention, they are a little basic if you’re trying to convert people and convince them to buy an expensive product. Most customers will often need more information than a basic star rating can provide. 

How to Display Reviews on Your Website

Now that you know what kind of reviews customers can leave about your product or brand, you can start exploring ways to display them on your website. 

You could decide to let your reviews show up on other third-party sites and leave it at that. For instance, if you’re a hotel manager, you may know that your customers are already leaving reviews on Booking.com and TripAdvisor. However, leaving your audience to seek your reviews out for themselves means that they spend less time where you want them – on your website. 

There’s also a risk that failing to add reviews to your site will make you look less credible. If you don’t own your rating or score, customers might wonder what you have to hide. 

Fortunately, we’ve got some great options to help you get started.

1. Create a Testimonials Page

The first and perhaps most accessible option for showcasing your reviews and testimonials is to design a page where your customers can easily find all the information they need about your brand. Having a dedicated testimonials page can be a great way to demonstrate transparency as a brand and show your customers that you’re not hiding anything. 

You could even add a form at the bottom of your testimonials page that allows other customers to leave their reviews and information. Just make sure that you have a CAPTCHA or another security measure in place to prevent people from spamming your site. 

It makes sense to showcase some of your most positive reviews at the top of your page, so your customers see those first. However, it could also be a good idea to showcase some negative reviews alongside them. That’s because customers generally expect to see at least some negativity associated with your brand. If all your reviews are positive, they might assume that you’re hiding something.

When displaying your negative reviews, make sure you also show that you’ve responded to them and are working hard to address any issues. You can even publish the “thank you” you get from an unhappy customer after rectifying the problem. 

2. Show Reviews in Your Website Header

The great thing about using reviews and testimonials on your website is that if you have a little coding knowledge and the correct information, you can display them wherever you choose. Most companies leave the reviews at the bottom of the website, but this could mean you’re missing out on an excellent opportunity to connect with your audience as soon as they visit you. 

Having a positive review highlighted at the top of your page could immediately boost your credibility and give your audience a reason to keep reading. Remember that a picture of the person sharing the review and their name can make them look a lot more credible when you’re trying to build trust. 

3. Add Some Reviews to Your About Us Page

It’s best not to hide your reviews somewhere your customers will have to search for them, but that doesn’t mean that you can’t scatter a few testimonials around other pages. A great way to give more credibility to your brand and your website is to create a sidebar on your “About Us” page or just showcase a handful of reviews underneath the description of your business. 

Suppose you don’t want to show customer testimonials on your About Us page. In that case, you could always show different kinds of reviews, like badges that show your certification with certain industry bodies or awards and recognition you’ve received.

Showing that you’re connected with major industry groups and that you’ve been recognized in your sector is a kind of review in itself. It indicates that other people have already assessed your business and see you in a positive light. 

Every review doesn’t necessarily have to come from your customers. Any business or person who can give more credibility to your business deserves some representation too!

4. Embed a Carousel on Your Site

As your business begins to grow, the number of regular reviews and testimonials you get from happy customers should start to skyrocket too. You might even get to a point where you’re not sure how to fit all the reviews you want to showcase onto the same page of your website. If you already have a dedicated “reviews” page where people can go to get more insights into your growing collection of social proof, try a carousel. 

Carousels are a great and dynamic way to showcase customer reviews while getting your audience more involved with your website. Give them a button they can click so that they can browse through a broader range of reviews after they’ve seen the ones that show up straight away on your carousel. It’s also worth including a link nearby the carousel widget that the user can click to visit your review page or your company’s page on a dedicated review website. 

If you want to go beyond putting carousels on your home page, remember that you can add them to your product pages and menus too. Online reviews impact around 67.7% of purchasing decisions, so it makes sense to put them somewhere your customers will see them when they’re figuring out whether or not they should hit the buy button. 

5. Add Reviews to Your Social Media Ads

Reviews can be an excellent way to add an extra spark to your advertisements elsewhere in the digital landscape. Telling your audience on Facebook that you have the best steaks in the country is great – but it’s not going to make a significant impact on most of them. That’s because every business claims to be the best. Most of your clients expect you to speak well of yourself. 

However, if you can combine an attractive image on social media with a quoted review from one of your happy customers, your ads will make more of an impact. You can include the quote from your customer in the text above your Facebook ad or create an image to display it instead.

Remember to add any hashtags and extra information that might make your ad more appealing and share it as often as you can with the right audience. Targeting your audience carefully towards people who are in the “consideration” stage of the buyer journey may help you to get more conversions. 

While customers usually scroll past dozens of social media ads every day, a genuine statement from a real person still shakes up the status quo and grabs attention. Include a button below the ad so your customer can learn more about the product the customer is talking about. 

6. Link to Reviews in Email Signatures

Finally, social media ads aren’t the only way to bring attention to your reviews outside of your website. If you want to get more external customers to go and check out your products or rediscover what your business is all about, you can add review links to your email signature too. These links can go directly to the case study or review pages on your website, reminding customers what it is that makes your service or product special. Alternatively, you can get dedicated signatures for your email that link to specific review sites too. 

Showing your clients how many ratings you have on Yelp or how many stars your products have earned with Google Reviews gives every message you send a lot more credibility. Most email marketing software solutions make it relatively easy to add information like this to the footer of your email.

Remember, your signature shouldn’t take up too much space in your email, so don’t add any specific reviews from customers. A star rating and a link back to a page where consumers can get more information will spruce up your content without weighing down your emails. 

Show Off Your Social Proof

Successfully collecting positive reviews that show your prospects how much customers love your company can be challenging enough. However, that’s just the first piece of the puzzle. Once you’ve got all those great reviews, you also need to show them off in the most effective way. From dedicated pages on your website to scrolling carousels and Facebook ads, there are a million ways to prove your credibility to your customers with testimonials.

 

Featured image via Pexels.

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The post How To Leverage Social Proof Successfully first appeared on Webdesigner Depot.


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Tilda – The Website Builder That Disrupted The Way We Create Websites

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Tilda website builder combines everything we liked so much about constructors when we were kids – you can experiment, test out and build myriads of new creative ideas out of ready-to-use blocks. Tilda is that type of constructor that allows you to own your creative process and create pretty much any website: landing page, business website, online store, online course with members area, blog, portfolio, or event promo page.

Founded seven years ago, Tilda is a website builder that completely revamped the way we create websites. Tilda has been the first website builder to introduce block mechanics that allows users to create websites out of pre-designed pieces. This breakthrough technology allowed all users – not only designers – to create professional-looking websites. Just like in kid constructors, you can drag-and-drop and mix-and-match blocks on Tilda to let your creativity flow and build a dazzling website, at extraordinary speed. 

When you ask designers why they love Tilda, they usually say it’s because the platform provides the ultimate balance between choosing from templates and being able to fully customize and create from scratch to bring any creative idea to life. Here’s what else they say:

Tilda has been a game-changer for us. It allows our team to quickly spin up new web pages, make edits, and ship new programs. We left WordPress for Tilda and after being with Tilda for 2 years, I don’t ever want to go back.

~ Andy Page, Executive Director, Forge.

I built my first website in 2001. Since then I’ve used countless platforms and website builders for customer websites and my own business. Tilda is the perfect combination of ease of use with powerful features at an unbeatable value.

~ Robby Fowler, Branding and Marketing Strategist, robbyf.com & The Brand ED Podcast.

Let’s dive deeper into core functionalities you can leverage on Tilda. 

#1 Cut Corners With 550+ Pre-Designed Blocks And 210+ Ready-Made Templates

The beauty of Tilda is that it provides 550+ blocks in the ever-growing Block Library designed by professional designers. Thus, you can quickly build a website out of pre-designed blocks that encompass virtually all elements you might need for your website: menu, about us page, features, contact, pricing, etc. 

Customizing each block is a breeze with Tilda: You can drag-and-drop images, edit text right in the layout, alter block height, background color, padding, select the style of buttons, use custom fonts, and assign ready-made animation effects to specific parts of it. Also, Tilda provides a built-in free image library with 600K+ images, so you can find images that are just right for you without leaving Tilda, add them to your website with just one click, and use them for free.

Finally, all blocks fit together so well that it’s almost impossible to create a bad design on Tilda – even if you are a stranger to website building.

For a quick take-off, you can use 210+ ready-made templates for different kinds of websites and projects: online stores, landing pages, webinar promo pages, multimedia articles, blogs, and more. Each template is a sample of modern web design and consists of blocks. It means that templates don’t limit your creativity: you can modify them to your liking by playing with settings, adding extra or removing existing blocks, and embedding images and text. 

Each of the templates and blocks covers over 90% of use cases you’ll ever require and is mobile-ready, meaning that your website will look great on desktop computers, tablets, and smartphones by default.

#2 Jazz Up Your Site With Zero Block: Professional Editor For Web Designers 

To better meet the demands of a creative brief and unleash your creativity, you can use Tilda’s secret weapon called Zero Block. It is a tool for creating uniquely designed blocks on Tilda.

You can control each element of the block, including text, image, button, or background, and decide on their position, size, and screen resolution on which they’ll appear. For example, you can work with layers to create depth with overlay and opacity techniques or set a transparency level on any element and shadow effects below them. Additionally, you can also insert HTML code to add more complex elements, such as calendars, paywall, comments, social media posts, and so much more.  

Finally, Zero Block allows you to fool around with basic and more advanced step-by-step animation for a more individual look. Here’re some animation examples that you can make on Tilda:

Animation on scroll (position of elements is changing on scroll).

Trigger animation (animation is triggered when pointing at or clicking on an object).

Infinite scrolling text.

#3 Import Designs From Figma To Tilda In Minutes

Creators love using Figma for prototyping, but when you have to transfer every element and rebuild your website design from scratch – that’s what’s killing the party. With Tilda, you can easily turn your static designs into an interactive website in no time. 

All it takes is to prepare your Figma design for import with a few easy steps, paste the Figma API token and your layout URL to Tilda, click import and let the magic happen. Once your design is imported, you can bring your project online just by clicking publish.

#4. Make Search Engines Love Your Website With Built-In SEO Optimization

Thanks to the consecutive positioning of blocks on the page, websites designed on Tilda are automatically indexed well by search engines. There is also a set of SEO parameters you can fine-tune right inside the platform to ensure that your web pages rank high even if you don’t have an SEO specialist in-house. These parameters include the title tag, description and keywords meta tags, reader-friendly URLs, H1, H2, and H3 header tags, alt text for images, and easily customizable social media snippets. 

As an additional value, Tilda provides an SEO Assistant that will show you what errors are affecting the indexing of your website and will help test the website for compliance with the search engines’ main recommendations.

#5. Turn Visitors Into Clients

Tilda gives you the power to set up data capture forms and integrate them with 20+ data capture services, such as Google Sheets, Trello, Notion, Salesforce, Monday.com, etc., to ensure seamless lead generation.

For more fun, Tilda developed its CRM to manage your leads better and keep your business organized right inside of a website builder. This is a very easy-to-use tool that automatically adds leads from forms and allows you to manually add leads you captured outside of the website. There is a kanban board that gives you an overall view of how leads are moving through your sales funnel and allows you to move leads between stages easily.

#6. Build A Powerful Online Store In One Day

Tilda provides a set of convenient features to create a remarkable online shopping experience. The platform gives you the power to sell online using ready-made templates or build an online store completely from scratch, add a shopping cart and connect a payment system of choice — Stripe, PayPal, 2Checkout, etc. — to accept online payments in any currency.

If you are looking to run a large ecommerce business, you should also consider Tilda. Thanks to the built-in Product Catalog, you can add up to 5000 items, import and export products in CSV files, easily manage stock, orders, and keep track of store stats.

And thanks to adaptive design, your store will look good across all devices, including tablets and smartphones. 

#7. Bring Your Project Online For Free

Tilda offers three subscription plans: Free, Personal ($10/month with annual subscription), and Business ($20/month with annual subscription). When you sign up for Tilda, you get a lifetime free account. It allows you to publish a website with a free subdomain and gives you access to a selection of blocks and a limited number of features that offer enough to create an impressive website. 

Personal and Business tariffs allow more advanced options, such as connecting custom domains, adding HTML code, receiving payments, and embedding data collection forms. The business plan also allows users to export their website and create five websites (while personal and free plans allow one website per account). 

To discover all features and templates on Tilda, activate a two-week free trial – no credit card required.

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Cultivating Customer Confidence with UX

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Businesses rely on designers to help them build the perfect relationship with visitors.

After all, as much as companies may wish it wasn’t true, many consumers still judge a book by its cover. A website that fails to prioritize concepts like trust and transparency could instantly lose the confidence of its target audience. 

As a designer, it can be tempting to focus on figuring out ways of convincing an audience to convert or give up their money instantly. However, while design experts know how to enhance conversions, they also understand how important it is to make sure that customers feel confident in a website.

Here’s what you need to know about cultivating confidence in user experiences.

How Does Transparency Affect Confidence? 

In a survey conducted in 2016, 94% of consumers stated that they would happily be loyal to a fully transparent brand. As customers continue to search for more honest and reliable companies, the demand for transparency in UX will likely continue. 

As a web designer, you can’t force a company to share all vital information with its clients. However, you can use your design knowledge to help the honesty of a company stand out.

Here are some other strategies that designers can use to build transparency for their clients. 

Create an Eye-Catching “About” Page

One of the first things that today’s businesses need to be honest about if they want to delight their customers is their people. 

For instance, creating a page where your client can highlight the nature of the products that they sell is an excellent first start. Maurele has a beautifully designed “About” page to tell its customers everything they need to know about the business. 

At the same time, drawing attention to the footer where customers can check things like the terms and policies of the website or FAQs that answer their most common questions is another fantastic way to build transparency. 

Giving a brand a human face makes it easier for that company to establish lasting connections. That’s why designers should always prioritize using real, authentic images over stock photos where possible. For example, a large feature image on an “About” page that addresses the company’s unique nature makes it easier to connect with a target audience. 

Make sure that there’s plenty of space on the “About” page to introduce significant members of staff that can give a face and personality to both the website and the brand. For instance, Mociun.com uses a fantastic hero image of a person with her cat.

Add Space for Testimonials and Customers

While you don’t need to post a customer’s entire consumer list online to prove that they’re a reputable company, it is worth highlighting some of their clients. No one wants to be the first person online to trust a new website. Testimonials and reviews from other people are how you add instant confidence to any experience. 

For designers, social proof can come in a lot of different formats. For instance, if you’re building a website for a company that sells directly to other businesses, you could add pictures of the logos of the brands that the company has worked with. Alternatively, for a B2C brand, basic reviews and quotes will often work wonders. For instance, there’s a list of great reviews included on the product pages of the PlaySuperlative.com website.

Unless customers leave comments directly on the web page themselves, remind your customer that they need to get permission from the client to use their quotes on any web page. 

Additionally, remember that adding pictures and names to testimonials where possible can sometimes make them more believable. 

Tell Your Client’s Story

When building a website for a client, there are many different things that you’ll need to think about. For instance, you need to focus on the company’s USP or whatever makes them unique. You’ll also need to ensure that clients have all the information they need to make purchases easily. 

At the same time, it’s important not to go over the top with too many features. Simplicity is often the key to good UX. 

Where possible, however, if you want to boost confidence for your client, it’s a good idea to highlight their unique motives and vision as a business. Ask the company that you’re designing for what their mission is. Do they want to transform the way people communicate and collaborate like Trello? Do they want to fill the world with information, like Google?

Focusing on the unique ambitions of the business, beyond the desire to make money, makes them seem more three-dimensional and real. 

Highlight Security

Use your skills to ensure that certain aspects of safety and security stand out for your client. For instance, notice how Fetching Fields instantly pulls attention to the fact that they’re using certified and organic, human-grade wellness solutions.

Other steps you can take include making sure there’s an SSL certificate installed to cement the website’s safety. Additionally, if your customer has any badges or certifications that can highlight their security strategies, it may be a good idea to include those too.

If your customer takes payments online, you can use several secure website seals to boost confidence. For instance, showing that you’re “Verified by Visa” or using Mastercard Secure Code is a wonderful choice. 

Make Sure Visitors Can Find Contact Information

As a website designer, one of the best things you can do for your customer is making sure that they have excellent navigation, complete with easy-to-find information. 

On any website, innovative navigation ensures that an audience can find the pages they need to make sure that they feel as comfortable as possible, making their purchases. 

Make it easy for visitors on a website to track down useful insights about the products they want to buy or the kind of services available from the company in question. Additionally, if your client has any FAQ pages or additional resources, make sure that customers will have no trouble tracking those down. 

The example above from Petersham Nurseries makes it easy for clients to find everything they need on the website, thanks to a convenient vertical navigation bar. 

Remember, one piece of information that should always be as easy as possible to find for your customers should be the contact page. A contact page shows that the business is willing to answer any questions a client might have via many channels. 

List a physical street address and phone number for the website where possible, or at the very least include an email address where people can get in touch. 

Make Sure Pricing is Clear

Finally, if you want to ensure that visitors can trust your client’s website, you need to avoid hiding any critical information with fine print or content hidden in the website’s footer. When designing product pages or service information, make sure that you’re as transparent as possible about the company’s pricing. 

You don’t want a customer to wait until they click through into the checkout page to discover that they have to spend a fortune on postage and packaging. And, no one purchasing a service wants to wait until they’ve got their credit card out to discover that they’re going to be paying extra for things like set-up fees. 

According to Jakob Nielsen, one of the top mistakes anyone can make on a website is not listing their pricing as clearly as possible. 

As tempting as it may be to hide certain expenses and send customers through to the checkout page faster, avoid any opportunity to hide information about costs. 

Designing for Confidence

Ultimately, many different things can make a website stand out today. 

Designers can experiment with unique strategies like dynamic loading and video-based backgrounds. You might even decide to explore new styles with the right company or adapt certain pages to take advantage of things like 5G and new connectivity options. 

However, before you can begin exploring new opportunities on any website, one of the most important things you can do is ensure that you get the foundations of the website’s credibility right. Take an approach to design that focuses on transparency and trust first, and the rest will naturally fall into place. 

In a world where consumers are less trusting of brands than ever before, people who design for transparency will be sure to stand out from the crowd. Don’t underestimate the power of embracing trust for your clients in 2020. 

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Soft UI: Making Sense of the Latest Design Trend

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A new design trend has emerged in the last year: Soft UI or Neumorphism is everywhere. 

Even Apple is in on the trend; the company introduced a host of changes in both its mobile and desktop operating systems that use the style. The elements of Soft UI introduced by Apple reflect various aspects of the Microsoft Fluent UI design too. 

So, if soft UI is such a huge concept, what do we need to know about it? How does soft UI work, and what are the pros and cons of using it?

What is Soft UI (Neumorphism)?

Soft UI involves using highlights and shadows in design elements to make them look as though they’re layered on the page. 

The term neumorphism is derived from a previous design style — skeuomorphism, where designers create something as close to its real-life counterpart as possible. If you remember the shift between iOS 6 and 7, you’ll remember the switch between skeuomorphic and flat designs. However, neumorphic design isn’t quite as dramatic. 

Neumorphism doesn’t focus excessively on things like contrast or similarities between real and digital elements. Instead, this “soft UI” practice creates a smoother experience for users. 

With neumorphism, you get the sense that buttons and cards are actually part of the background they’re on. This trend removes the flashier aspects of a typical interface and focuses on a softer style that stays consistent throughout the design. 

The Common Features of Soft UI

Soft UI is all about smoothing out the experience by making everything feel more connected. There’s nothing overly harsh in the aesthetic, hence the term “soft.”

So, what kind of features can you expect?

Rounded Corners: Soft UI removes some of the sharper parts of the interface, like the corners on modules and segments. This allows for a more gentle appearance overall. In this experimentation from Iqonic Design, we can see how the round corners tie everything together.

Transparency and Background Blur: Background blur and transparency are more popular today since the infamous iOS 7 solution emerged. Most people hated the appearance of ultra-minimalism, combined with thin fonts. However, the background blur effect was more popular. The blur in soft UI shows that part of the window is connected to the rest of the OS. It seems like parts of the background in the app are pushing through to the surface. 

Unified Symbols: Everything needs to fit perfectly in a soft UI design. Anything that doesn’t look like it’s part of the same entity throws off the experience. In this design experiment by Surja Sen Das Raj, you can see how all the colors, shadows, and gradients tie together consistently. Because everything is more uniform, the experience flows perfectly for the end-user. 

Implementing Soft UI Elements in Your Design

So, what does neumorphism look like in your UI design process?

Ultimately, it’s all about subtle contrast and aligned colors. Every part of your interface needs to look like it’s part of the same form. Your element and background need to be the same color so that you can create a feeling of objects protruding from the background. 

With Soft UI, the keys to success are shadows and highlights. 

Let’s take a look at some key steps. 

Achieving the Soft Look

When you’re designing your interface, remember that sharp edges make the interface more serious and formal. Rounded corners are more playful and friendly. 

What also makes the design look lightweight and delicate is plenty of deep shadows and highlights. When you add shadows to elements, you create a visual hierarchy. The items that cast a larger, deeper shadow are the ones closest to you. That’s why only a few elements need to cast an intense shadow. Everything else should work in the background. 

Take a look at this design by Alexander Plyuto, for instance.

Creating Smooth and Delicate Gradients

Gradients are part of the shadow and highlighting process in Soft UI design. Ideally, you’ll need to choose colors from the same palette, just toned down or brightened, depending on your needs. The gradient needs to be barely visible, but just enough to make the elements stand out. 

For white gradients, like highlights, use a very delicate color somewhere between white and your background shade. For instance, consider this design from Marina Tericheva.

Consider the Little Details

Finally, remember that the neumorphism design principle is all about little details. 

Choosing a font that visually matches the background is an excellent choice. However, you can also choose something more contrasting, as this will help information stand out. 

Adding a little bit of the background into your fonts might be suitable too. For instance, if you have a green font and a grey background, add a little grey into the mix. 

Extra elements in your design, like allowing a button to shift into a more recessed state after being clicked, are a great way to make the soft UI more engaging. Everything your end-user interacts with needs to feel smooth and perfectly unified. 

The Problems with Soft UI Design

Just because a design process is trending – doesn’t mean it won’t have its issues. 

Neumorphism is a fun way to make apps, operating systems, and websites feel more friendly and informal. However, this softer approach has a weak spot too. 

When you’re dealing with a small margin of contrast and color where neumorphism works well, it’s hard to get the effect right every time. For instance, this all-yellow design for Dtail Studio may be overwhelming for some.

A slight deviation in saturation or a problem with your shadowing could render the entire effect of Neumorphism completely pointless. 

Another major issue is accessibility. The soft UI design looks great for people who have a full visual range. However, visually impaired users might not see the same benefits. Anyone without perfect vision may see crucial objects disappearing into the background.

Your users don’t necessarily need significant vision problems to struggle with neumorphism, either. The design is all about softness that causes elements to almost blend together. People with low-quality screens that don’t have as many pixels to work with won’t see these elements. 

Issues With Buttons and CTAs

Another major issue of neumorphism is that its subtlety can lead to problems with attracting clicks and conversions. Usability is the most important consideration of any UI design. 

Unfortunately, when you focus on subtle elements throughout your entire interface, usability sometimes takes a hit. 

Let’s consider buttons, for instance – they’re essential to any interface. To simplify the customer journey, these buttons need to be noticeable, and they need to shift into different states when your customers interact with them. 

For the button experience to be excellent, users need to notice the design instantly. However, the heart of neumorphism revolves around the idea that nothing stands out too much. 

This isn’t just an accessibility issue; it’s a problem for conversions too. 

Neumorphism is soft on the eyes, with minimal color contrast and few color pops. This means that CTA buttons don’t stand out as much as they should. Buttons almost blend into the background, and the website struggles to pull attention to the areas that demand it most. 

How to Experiment With Soft UI (Free Kits)

The key to unlocking the benefits of soft UI interfaces without getting lost in the negative points – is proper experimentation. Like any new design trends, professionals and artists will need to learn how to merge the elements of soft UI together in a way that doesn’t compromise usability. 

Trends in UI design can’t focus exclusively on aesthetics, as a customer’s comfort will always be an essential part of the process. 

If you want to start exploring, here are some of the best kits and freebies to get you started:

Closing Thoughts on Soft UI

The world of design and the trends that we use are constantly changing. Companies are always searching for the best ways to connect with their users. Often, this means focusing on an interface that really connects with your target audience and delivers the best possible results. 

The soft UI design trend has its benefits and its downsides. On the one hand, the smooth appearance of every element on a combined screen can deliver a delightful aesthetic. Buttons feel less imposing, and elements are friendlier and easier to interact with. 

On the other hand, neumorphism also makes it difficult to truly capture your audience’s attention in the places where it matters most. It suffers from accessibility issues and requires plenty of care and practice.

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