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How to Make Hyper-Personalization in Web Design Work For You

Personalization; it’s probably one of the most important design trends to emerge in recent years.

As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.

Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts.

Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content for each website user. At the same time, these unique websites ensure that designers really make an impact on behalf of their clients, outshining the competition and driving amazing results.

What is Hyper-Personalization?

Basic personalization in web design involves making changes to a design based on what you know about your client’s target audience.

For instance, if you knew that you were designing for an audience that spends more time on their smartphone than their computer, you’d concentrate on building hyper-responsive experiences for small screens. For instance, the Canals-Amsterdam.nl website is specifically designed to support people using smartphones to swipe, tap, and scroll.

If you’re aware that your customer’s target market is other businesses, you might put more testimonials, free demo CTAs and other enticing components on the website to encourage investment.

Hyper-Personalization is an emerging trend for 2020 that focuses on going beyond the basic understanding of a target audience, to look at genuine customer data. Hyper-personalization is all about leveraging in-depth omnichannel data to drive more advanced customer experiences on every page of a website.

For hyper-personalization to be genuinely effective, designers need access to virtually unlimited data, from CMS systems, sales teams, marketing experts, and more. When you have that data handy, you can use it to:

  • Design websites that showcase dynamic CTAs, featuring content relevant to each user;
  • Implement sign-in screens for customers vs. demo requests for new leads on home pages;
  • Showcase products similar to past pages when repeat customers return to a site.

Why is Hyper-Personalization Important?

Personalized experiences have always been important to the sales journey.

However, in an era where companies are constantly competing to grab user attention, you can’t just cater to your site designs to a group of people anymore. Increasingly, users are expecting specific interactive moments on websites, made just for them.

Amazon is an obvious example to consider here. As one of the world’s leading online shopping sites, Amazon’s efforts with website personalization are incredible. The Amazon website uses tools integrated into the back-end of the marketplace to watch everything a customer does on its platform.

As users browse through the website, the site jots down each category that you look at, and which items interest you. Thanks to this, Amazon can suggest which products you may be most interested in.

Websites like Madebyhusk also offer an incredible insight into hyper-personalization, allowing users to browse for the products that appeal to them based on in-depth filters like edging and color.

The result is a higher chance of conversion.

When customers feel as though they have complete control over their buyer journey, and that each step on that journey is tailored to them, they’re more likely to buy.

Better Converting CTAs

A call to action is an excellent way to move things along when you’re encouraging the buying process with your target audience.

Used correctly, your CTAs can encourage more than just cart conversions. They can also convince people to sign up for your newsletter via a subscription form, take a survey, or begin a free demo.

Regardless of the CTAs that you choose to implement, personalization will quickly make your requests more effective. According to studies, CTAs that are personalized are 202% more effective than generic alternatives.

For instance, Byhumankind.com uses a crucial statement: “Great personal care products don’t have to come at earth’s expense.” Followed by an engaging CTA to drive positive action from their audience. The company knows that they’re appealing to a customer interested in saving the planet, so they make the benefits of “Getting Started” obvious immediately.

Using data provided by clients, designers can figure out exactly how to position CTAs and offers for customers. For instance, notice that Humankind has a green colored CTA button.

Most buttons take advantage of bold colors like red and orange, but the green shade for Humankind further highlights the nature-driven personality of the brand.

Relevant Product Recommendations

Repeat customers are infinitely more valuable than people who purchase just one item from your site.

However, convincing a standard customer to become a repeat client isn’t easy. Sometimes, clients need a push to determine what they want to buy next.

Fortunately, as a website designer, you can help with that. Using dynamic modules in the product pages of your customer’s website, you can show individual end-users what they might want to purchase next from a specific brand.

These dynamic modules can use information about what each customer has purchased in the past, to suggest a new product or service. Amazon do particularly well in this regard, leveraging a vast marketplace and treasure trove of information to make quality recommendations. But you don’t need to be designing a considerable website for a global business like Amazon to take advantage of dynamic suggestions. Any business with a focus on hyper-personalization can benefit from this strategy.

Increased Time on Site

Any form of personalization on a website can significantly improve the amount of time a customer spends in that digital environment.

Imagine walking into a restaurant that seems as though it was designed specifically for you. The décor, the seating arrangements, and even the menu are customized to your taste. You’re more likely to spend your time and money there than on any generic food place you find on the street.

The same rules apply to website design. The more hyper-personalized you can get with your client’s design, based on what you know about their customers, the easier it will be to keep customers engaged.

For instance, the WarnerMusic.no website entices visitors with various high-quality images of popular bands and artists, before providing them with endless information about the brand and what it does. The designer of this site knew that it needed to appeal to the visual demands of the audience first, before offering useful information like featured artist lists, News, and blog posts to keep the users on site.

Hyper personalization is all about figuring out what kind of end-user you’re designing for, so you can build the digital environment that’s more engaging and compelling to them. Some designers even create dynamic pages that change depending on whether a customer is a repeat client or a new visitor.

Improved Loyalty and Affinity

Finally, it’s human nature that we all want to spend time with the people that treat us best.

We all value excellent customer service, which is why customer experience is the most significant differentiating factor for any organization today.

Web-based personalization works in a similar way. When you use your design tools to make the site experience that you give to each visitor warm, individualized, and welcoming, then your clients are sure to see a boost in customer loyalty.

Around 89% of consumers say that they’ll only consider buying from brands that care about them. As a designer, you can convince every website visitor that they’re going to get the experience they deserve. Just look at how TheHappyHero.com instantly lets clients know that they can expect a fun and friendly interaction on every page.

Accessing useful data from the companies that you’re working with before you begin developing and designing a website could be the key to creating happier customers and higher conversions.

The more delighted end-users are with the experience that a website gives them, the happier that your client will be with you – increasing the impact of your design portfolio.

If you can create customer loyalty and affinity for your client, then you will be able to develop the same feelings between yourself and your client. This could mean that you earn more recommendations as a designer and build your position as a leader in the industry.

Hyper-Personalization is Crucial for 2021

As companies continue to worry about how they can safely use data without crossing the line when it comes to customer privacy, hyper-personalization has stayed just out of the mainstream. While it may be a while before we see every website designer starting their process with piles of in-depth data, it seems that we are heading in that direction.

Customers in 2021 and beyond will undoubtedly want a more advanced and customized experience from the brands that they interact with – particularly in an era where it’s becoming much easier to deliver meaningful moments online.

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10 Reasons Your WordPress Site Will Get Hacked (and How to Stop It)

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A hacked WordPress site is as damaging as having your home burgled. It can completely shatter your peace of mind and adversely impact your online business. 

Why do hackers target WordPress sites? The answer is relatively simple: WordPress is the single biggest platform for website creation these days, so there’s a larger base to attack; this attracts the attention of online criminals. 

So, how can a hack impact your website? 

Depending on the type of attack, your website could suffer any of the following:

  • It could be defaced completely;
  • It could load or operate very slowly on any device;
  • It could completely crash and malfunction;
  • It could display the dreadful “White Screen of Death”;
  • Its incoming visitors could be redirected to other suspicious websites;
  • It could lose all your valuable customer data.

This list is not exhaustive but you get the idea.

Now that we know how a successful hack can impact your website and online business, let us look at the top 10 reasons behind WP hacks and prevent them.

1. An Insecure Web Host 

Like any website, WordPress is hosted on a web host or server. Unfortunately, most site owners do not pay much attention to the web host they select and choose the cheapest they can find. For example, it is more affordable to host a website on a shared hosting plan — one that shares its server resources with many other websites like yours.

This can make your site vulnerable to hackers as a successful hack into any website on the shared server. A single hacked site can consume the overall server bandwidth and impact all the other sites’ performance.

The only way to fix this problem is to opt for a reliable host and a virtual or dedicated server.

Pro tip: If you’re already using a shared hosting plan, check with your hosts if they offer VPS hosting and make the switch.

2. Use of Weak Passwords

Weak passwords are the main reason behind successful brute force attacks that target your account. Even to this day, users continue to use weak and common passwords like “password” or “123456”; if you’re one of them, your website could land in trouble!

Guessing weak passwords allows hackers to enter the admin accounts where they can inflict the maximum damage.

How do you fix this problem? Simple, ensure all your account users (including admin users) configure strong passwords for their login credentials. With at least 8 characters, passwords must be a mix of upper- and lower-case alphabets, numbers, and symbols. 

For added safety, install a password management tool that can automatically generate and store strong passwords.

Pro tip: You can use a plugin to reset passwords for all your users.

3. An Outdated WP Version

Outdated software is among the most common reasons why websites get hacked. Despite being free to download, most site users defer updating their site to the latest version, for fears of updates causing their site to crash.

Hackers take advantage of any vulnerability or bug in an older version and cause issues like SQL Injections, WP-VCD Malware, SEO Spam & other major issues like website redirecting to another site.

How do you solve this problem? When you see a notification about an update on your dashboard, update your site as soon as possible.

Pro tip: If you are worried about updates crashing your live website, you can first test the updates on a staging site.

4. Outdated WP Plugins and Themes

Similar to the previous point, hackers also take advantage of outdated, unused, or abandoned plugins and themes installed on websites. With over 55,000 plugins and themes that are available, it is easy to install a plugin or theme, even from unsafe or untrusted websites. 

Plus, many users do not update their installed plugins/themes to the latest version or do not find the updated version. This makes it easier for hackers to do their job & infect sites.

How do you avoid this problem? As with the core WP version, update each of your installed plugins/themes on your site regularly. Take stock of all the unused ones and remove them or replace them with better alternatives.

You can update your plugins/themes from your hosting account.

Pro tip: We suggest setting aside time every week to run updates. Test them on a staging site and then update your site.

5. Common Admin Usernames 

In addition to weak passwords, users also create common usernames that are easy to guess. 

This includes common usernames for admin users like – “admin”, “admin1”, or “admin123”. Common admin usernames make it easier for hackers to get into admin accounts and control backend files in your WP installation.

How do you avoid this problem? If you are using any such usernames that are easy to guess, change them immediately to a unique username. The easiest way of doing it is through your hosting account’s user management tool, by deleting the previous admin user and creating a new admin user with a unique username.

As the first step, change the default username of your admin user and limit users who have administrator privileges.

Pro tip: WordPress has 6 different user roles with limited permissions. Only grant admin access to users who really need it.

6. Use of Nulled Plugins/Themes 

Coming back to the importance of plugins/themes, users have access to many websites that sell nulled or pirated copies of popular and paid plugins and themes. While these are free to use, they are often riddled with malware. They can compromise your website’s overall security and make it easier for hackers to exploit. 

Being a pirated copy, nulled plugins/themes do not have any available updates from its development team, hence will not have any security fixes.

How do you fix this problem? Simple, for a start, only download original plugins and themes from trusted websites and marketplaces.

Pro tip: If you don’t wish to pay for paid or premium plugins and themes, opt for a free version of the same tools that will have limited features but are still safer to use than the nulled version. 

7. Unprotected Access to wp-admin Folder

To take control of your site, hackers often try to break into and control your wp-admin folder in your installation. As the website owner, you must take measures to protect your wp-admin directory.

How can you protect your wp-admin folder? First, restrict the number of users having access to this critical folder. Additionally, apply for password protection as an added layer of security for access to the wp-admin folder. You can do this using the “Password Protection Directories” feature of the cPanel in your web host account.

Pro tip: Besides these fixes, you can also implement Two Factor Authentication (or 2FA) protection for all your admin accounts.

8. Non-SSL Website

You can easily migrate your HTTP website to HTTPS by installing an SSL certificate on your site. SSL (or Secure Socket Layer) is a secure mode of encrypting any data transmission between your web server and the client browser.

Without this encryption, hackers can intercept the data and steal it. Plus, a non-secure website can have many negative implications for your business – lower SEO ranking, loss of customer trust, or a drop in incoming traffic.

How do you fix this problem? You can quickly obtain an SSL certificate from your hosting company or SSL providers. It encrypts all data that is sent from and received by your website. 

Pro tip: You can get a free SSL certificate from places like Let’s Encrypt, but these provide limit protection that will only be sufficient for a starter site or small site.

9. No Firewall Protection

Lack of firewall protection is another common reason why hackers can bypass website security measures and infiltrate the backend resources. Firewalls are the last line of defence against hackers and work like the security alarm installed on your house. Firewalls monitor web requests coming from various IP addresses, including the suspicious (or bad) ones. 

They can identify and block requests that are known to be malicious in the past, thus preventing easy access for hackers to your website domain. Web application firewalls can thwart various attacks, including brute force attacks, XSS, and SQL injections.

Pro tip: A firewall provides much-needed security and is  your first line of defence. But it’s important to also have a malware scanner installed.

10. Lack of WordPress Hardening Measures

Typically, hackers target the most vulnerable areas or weaknesses within a WP installation, to illegally access or damage the website. The WordPress team has identified these vulnerable areas and has devised a list of 12 hardening measures recommended for every website.

A few of these include:

  • Disabling the File Editor;
  • Preventing PHP execution in untrusted folders;
  • Changing the security keys;
  • Disallowing plugin installations;
  • Automatic logout of inactive users;

How do you implement these hardening measures? While some steps are easy to understand, others require the technical expertise of how WordPress works. 

Pro tip: You can implement hardening measures on your own. However, some measures require technical expertise so in these cases, it’s much easier and safer to use a plugin.

 

Featured image via Pexels.

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How to Design a Contact Page That Drives Engagement

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How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything?

One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away.

Since building a relationship with customers is crucial to success, it makes sense that the contact page would be an essential part of driving results. Unfortunately, a lot of website owners pay virtually no attention to that page. They ask their designer to create a page with their address and phone number on – and that’s it.

What many business owners don’t realize, is that the contact page is the door to deeper, more lucrative relationships with potential prospects. The design of this essential website element needs to be fantastic to drive results.

So, where do you start?

Defining a Well-Designed Contact Page

Let’s start with the basics, what makes a great contact page?

The complete answer to that question depends on the target audience. Some customers will want to see fun and friendly contact pages, complete with social media sharing buttons. Others will want to see a map that shows them exactly how to reach an office or business.

There are a few golden rules to keep in mind, of course. Contact pages should be:

  • Easy to find: Don’t hide the link to the contact page on the website footer. Make it easy for customers to find out how they can get in touch.
  • Simple: Don’t put too much content on this page or it will overwhelm your audience. Just let them know where they can go to get answers to various questions.
  • Professional: Even if you have a friendly brand personality, your contact form still needs to be grammatically correct and well-designed to show a professional edge.
  • Convenient: Make your phone number clickable so customers can use it on Skype. The same can apply for your email address. Provide easy access to social media profiles, and if you have a contact form – keep it short and sweet.
  • Informative: Include all of your contact information in the same place. This may include your address, a map to your location, social media pages, email addresses, and even forums.
  • Accurate: Ensure that the information on your contact page matches the information listed elsewhere. Check directories and Google my Business listings to be sure.
  • Attractive: Yes, a contact page needs to look good too. Plenty of white space will make essential information stand out. A good layout will guide the eye through the page.
  • Consistent: Make sure the contact form on your website matches the brand personality that appears on all of your other pages.

Take a look at the Tune Contact page:

It’s beautifully laid out, with clear information that’s easy to read. The company shows exactly why customers might want to get in touch and how they can reach out. As you scroll through the page, you’ll find additional office locations, email addresses for different teams (sales and support), and links to social media accounts too.

How to Drive Engagement on a Contact Us Page

A good contact page needs to look fantastic, showcase the company’s personality, and capture audience attention. However, there’s a big difference between a contact page that gets the job done, and one that convinces your audience they have to connect with you.

Here are some excellent ways to make your contact us page stand out.

Step 1: Using Color Correctly

Color and color psychology have a massive impact on user experience.

Studies constantly demonstrate the conversion powers of having the right shades on certain pages throughout your website. For instance, changing a CTA button from red to green can increase click-through rates by 27%.

However, every audience is different. The colors that drive engagement on a contact page for your company will depend on your target customer. A/B testing color palettes that match your brand personality is a good way to get started.

One interesting example of colors that make the right impact on a Contact Us page comes from Hubspot. Here, the brand maintains it’s brand color (orange), but it also introduces some new shades that convey trustworthiness and professionalism.

Blue is the most calming and credible color for any brand, The gradient that Hubspot uses here blends perfectly with its brand identity, allowing for a stunning contact page, with CTA buttons that still stand out.

Experiment with colors that can generate the right emotional response from your audience, but don’t ignore the golden rules of color in web design. You still need to showcase your brand identity, and you still need a way of making crucial information stand out.

Step 2: Humanizing the Customer Service Team

Some of the customers that arrive at a contact page are interested in your product or inspired by the potential of your service. Other customers will be looking for assistance because they’re frustrated with something or stressed out.

If you’ve ever had a problem with a product and wanted to reach out to the brand about it, you’ve probably noticed how annoying it is to find a blank contact page with nothing but an email address. The lack of effort and humanity in the contact page is enough to convince you that you probably won’t get a response.

But what if you add some happy smiling faces to the page?

Research indicates that brains are fine-tuned to recognize and appreciate human faces. Having a picture of your customer service team, or just any human being on your contact page makes you instantly more approachable. Your customers start to feel like they’re reaching out to a person – not an empty website.

Look at how engaging and personalized this contact page from Amber McCue looks:

Although you can show any human face on your contact page and potentially get results, showing your actual agents will be more likely to drive positive results. It’s a great way to showcase the authenticity and humanity of your team.

Step 3: Making it Easy to Find

A surprisingly large amount of the time, companies shove their contact information into the footer of their website, forcing customers to spend forever looking for them. However, your audience might not want to spend an age searching for your details if they’re in a hurry to get answers.

Stowing a contact page in a footer is also a problem for those visiting your website via mobile, as they might not be able to see all your footer details and links as well.

A Contact Us page doesn’t have to be a massive part of your website navigation if you don’t want it to be. However, it should be one of the first things your audience can see. Putting the information on the header of your website, or even sticking it to the top of the page as your users scroll is very helpful.

Zendesk makes it easy for customers to get in touch in multiple ways. First, the Contact section of the website is clear at the top of the page. Secondly, if you start scrolling through the Zendesk website, a “Get Help” button pops up, so you don’t have to scroll back to find assistance:

Remember, aside from making sure that your contact page appears in the right part of your website, it’s also worth ensuring that it’s easy to understand. Don’t use unusual terms like “Chat”, or “Chill with us”. Stick to tried-and-true options like Help, Contact, or Support.

Step 4: Making the Experience Relevant

There’s a reason why it’s practically impossible to find a one-size-fits-all contact page.

It’s because different customers need different things from your brand.

Some customers will be looking for the answer to a question; others will want to discuss something with your sales team. That’s why many companies are using adaptive contact pages that can change to suit the situation.

For instance, you may start by asking customers what they need help with. Zapier takes this approach with its Contact page:

By asking the client what they need straight away, Zapier can make sure that the visitor finds the right information, and the right number or email address for the appropriate agent. You can even scroll down the help page and look for something in the available help centre, using the search bar. Or you can click on View our experts to hire a Zapier pro.

Creating a dynamic and customized experience like this does a few things. First, it ensures that the customer will reach the right person to help them first-time around. This reduces the number of inappropriate calls your employees have to deal with, and the number of transfers.

Secondly, you deliver a better experience overall for your client, because they don’t have to repeat their issue to multiple people or start a massive email thread. They get the support they need immediately.

Dynamic contact pages can even save you some money and time. If clients decide to solve an issue themselves, using your resources, that’s great for your busy agents.

Step 5: Direct People to the Right Place

The central focus of your contact us page needs to be the available contact options. Centralizing the contact options on a page is an excellent way to make sure that they get the right amount of attention. Centralizing also means that your customers can spend less time searching for the contact details that they need, which is great for usability.

The Melonfree.com website uses a contact us form that’s centralized to immediately pull attention to the customer’s options for getting help.

Centralization isn’t the only way of using design principles to guide visitors on a contact page. According to Ray Hyman and Edmund Hick, increasing the number of choices on a page often increases the time it takes for people to make a decision.

When it comes to connecting with a brand, the right option for each customer will depend on the person and the situation they’re trying to overcome. For instance, a customer that needs to reset their password will probably be able to get the solution they need from an FAQ page.

On the other hand, someone who needs help using a new feature might need the guidance of a professional. To help guide customers to the right solution, Basecamp gives customers a variety of steps to follow to get the right solution fast.

The main purpose of the contact page is to help customers get the right answer with an informative form. However, there are unobtrusive alternative options available too. If all you’re looking for is a way to help yourself fix a problem, you can click on the help guides link before you ever scroll down to the form.

Step 6: Support the Contact Team Too

The best contact us pages aren’t just a great way to improve customer experience. Well-designed solutions also help the customer service team to save time and stay productive.

One of the primary metrics that companies consider when evaluating the success of a service team, is the number of replies required before an issue is resolved. However, if the initial question from a customer doesn’t contain enough information, this number often increases.

Using the design of the contact form to access the right information helps with:

  • Automatically routing people to the right team member: Companies can set up segmentation rules that automatically send certain emails to different employees based on keywords. You might have questions that go to the sales team, and separate queries that you direct straight to the customer service team.
  • Show appropriate support options and FAQs: Remember to give the audience a chance to help themselves before they reach out for extra support. Links to an FAQ page or self-service options can really reduce the pressure on a team. Some companies even add automated chatbots to the mix to help with self-service.
  • Prompt for extra context: Although not every customer will take advantage of an opportunity to add extra information to a form, some will. Adding a box to your contact form for “anything we need to know?” is a great way to generate more information. Ban.do includes a simple “question” box where customers can add as much detail as they like. An option to add screen shots or documents might be a nice touch too.

Building Your Own Contact Us Page

Every customer has their own specific set of needs. The right contact page for another business might not be the right one for you. That’s why it’s so important to take some time getting to know your customers and speaking to your support team.

When you’re planning your contact page, it helps to ask yourself some basic questions about what you want to achieve. For instance:

  • What kind of channels will our customers want to use to connect with us? Look at things like social media messaging, email, or phone calls. If you’ve got a relatively tech-savvy audience, then they might want to use things like instant messaging with chat bots too.
  • How can we direct clients to the appropriate channels in as little time as possible? Having a system in place to automatically route your customers to the right agent will reduce the time to resolution for your customers. The faster you solve problems, the better your reputation becomes.
  • What can we do to set customer expectations and build confidence before they speak to us? Designing a professional-looking contact page will increase customer confidence, while an FAQ section shows that you’re ready to answer common questions.
  • How can we showcase a unique brand personality without making the page complicated? Everything from using distinct brand colors on a contact page, to adding images and illustrations reminds customers that they’re in the right place.
  • What can we do to reduce the friction points in a customer’s path to contact? Avoid adding too many input options to a contact form and ensure that it’s easy to reach out when your clients have a problem.

Understanding exactly what your audience needs from you, and what they’re looking for when they come to your team for help reduces the effort involved for your client when they reach out for help. Remember, today’s digitally-savvy customers expect their interactions with companies to be as streamlined and simple as possible.

Make the Most of Your Contact Page

Contact pages are frequently an afterthought in the website design process. However, they’re one of the most valuable tools your company has. With a good contact page, you ensure that your customers can always reach you when they have problems. What’s more, you boost your chances of people wanting to reach out to the sales team too!

Good luck creating a contact page that encourages engagement from your target audience. Don’t forget to track your results from each design, and A/B test for optimization.

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Everything You Need to Know About Websites And Privacy Laws

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When it comes to compliance, website developers need to keep their eyes on more than just ADA regulations and Section 508. Privacy laws are a big consideration and decisions on how to build privacy into a website start with architects. 

And that’s exactly what website developers (and designers!) are. They build up attractive, functional websites and apps for their clients. Yes, they work closely with clients, copywriters, vendors, and other professionals to get the job done, but the developers are the ones who put it all together. 

That’s why it’s critical that website developers are well-versed in marketing privacy laws — these regulations directly impact the end results of their work. But how does a website architect create a digital platform that honors both user privacy and the needs of their clients? 

What Privacy Laws Are Important For Web Developers?

The two biggest privacy laws that web developers need to keep tabs on are the General Data Protection Regulations (GDPR) and the California Consumer Privacy Act (CCPA). Each law has its own unique scope and provisions, but they both shifted the landscape in defining an individual’s rights to their personal data and set mechanisms for how these rights would be protected and enforced.

Each regulation also carries with it fines, fees, and legal measures for non-compliance. These can be substantial. And if that’s not enough, there’s an ever-increasing consumer demand for websites that prioritize privacy and security. Consider these statistics:

  • 82% of Americans surveyed say they are concerned about the security of their online data
  • 79% of adults claim they are very or somewhat worried about how companies use the data they collect about them
  • 63% of Americans believe they understand very little or nothing at all about privacy laws and regulations that are intended to protect their data

How Can Developers Implement These Laws?

Privacy by Design is Critical for Websites

Under GDPR, web developers are required to adopt the Privacy by Design framework, which is a multi-point methodology intended to standardize data protection measures. 

Building privacy into websites shouldn’t happen at the end stages. It should start with how the websites are conceptualized in the first place. Here are points to prioritize:

  • Minimize that data you’re collecting and pseudonymize it to protect data privacy
  • Are you capturing consent? How? Where?
  • Integrating security measures to protect data — anytime you capture data or implement a third party product, a security risk is born.
  • Knowing where you’re introducing privacy and data sharing notices
  • Implement just-in-time notices to provide consumers transparency and build trust 
  • Giving your users the opportunity to manage their personal data

Let’s look at these a little more closely…

Data Minimization is the Goal

Data minimization is an important principle embedded in GDPR. Data minimization itself is a pretty straightforward concept: organizations should limit how much personal data they collect and only process the information necessary to accomplish their business purposes. Once the data is no longer useful, it should be deleted. 

For web developers, this means several things. When it comes to building websites, forms, cookies, and other methods should only ask for essential information. For example, if you are creating a pop-up to collect email addresses, don’t ask for their location unless it’s relevant to the email list and better serving their needs.

How and Where Do You Introduce Privacy Policies and Notices?

Let’s say you take data minimization seriously. That’s great! Now you need to put those data collection practices into words and share them with your customers. 

Privacy policies and notices are a big part of both GDPR and CCPA. Both the CCPA and the GDPR mandate that your privacy policy detail why you’re collecting information and how it will be used, as well as what the individual’s rights are and how they can exercise them. 

CCPA takes a slightly different angle, requiring privacy policies to disclose if the business sells personal data and what third parties have access to the data. CCPA also dictates that privacy policies and notices are current, updated at least annually.  (Nota bene: GDPR also asks for updated privacy documents, but doesn’t specify frequency.) 

How does this translate from policy into web development?

  • If you’re collecting data to improve user experience, allow for targeted ads, or sharing information with third-parties, this information will need to be included in a privacy notice. Remember, CCPA works with a broad definition of selling data, so you may need to account for a “Do Not Sell” link on your home page. 
  • Considering using data beyond these purposes? Plan to obtain explicit user consent for each additional purpose.
  • What’s your plan for the data after the user gives it to you? Where is it stored? Who has access to it? How long are you keeping it? These are all questions that a website developer should consider, and that needs to go into a privacy notice. 

Just-in-Time Notices for Transparency and Trust

Part of Privacy by Design is the use of individual components of your website to create transparency and support compliance. From a development and design perspective, this means you should always be looking for ways to communicate the hows and whys of data collection. 

Yes, your privacy policies and notices aid in this, but going beyond these pieces is important. Customers recognize when businesses go the extra mile for them, after all. 

So consider implementing just-in-time notices at points where users enter their information. These notices are a chance to share your data collection practices with your users. It’s transparent! It’s open! It aids in consumer awareness! 

Keep Users in the Loop

Want to win over your customers? Make it as easy as possible for them to manage their personal data and how it’s being used. This starts with making sure they are aware of why you’re requesting their information and how you’re planning on using it for the website. You should also:

  • Get user consent — clear and unambiguous user consent — prior to gathering any data at all. This includes cookies.  
  • Don’t pre-tick boxes for consent. Just don’t. (It’s bad practice AND it’s against GDPR.)
  • Link to all legal documents on the site. Users should be required to agree to them before using the service. 
  • Want to send marketing communications like email newsletters to your customers? Make sure they agree to this. Expressly. 

One helpful tool for keeping users in the loop is a marketing preference center. A marketing preference center allows users easy access to their information. From there, they can manage, edit, and delete their information at their discretion.  

Bonus? A marketing preference center is an excellent point at which to communicate a business’ commitment to privacy. While users will pick up this through all the discrete elements of privacy on your website, putting it all into one hub that also allows users control over their data really reinforces this message. 

Remember, it’s not just on the consumer to manage their data. Web developers should commit to managing the data in their systems. This means they should:  

  • Maintain accurate and clean records of users’ data consent preferences
  • Send regular reminders to users to update their personal information in your system
  • If a user deletes their account, promptly delete all of their personal information  
  • If your client goes out of business or is sold, they should delete all personal information in their system

Make it User Friendly

A final point: making your websites user friendly is important regardless of privacy compliance. Users expect websites that don’t make them think deeply about, or worry about, their privacy. Make it accessible and easy. Don’t make people figure it out on their own.

Give them value for sharing their data

Your users don’t have to share their data. They’re choosing to. So in exchange for their personal information, make sure you’re using it to provide a user-friendly website. Offer them a secure, enjoyable experience.  

But don’t ask for more than you need

Let’s loop back around to this point again. While consumer data can help you build a better website, don’t plan your websites around it and don’t demand data to create a good experience. 

Usability, web design, and website security; all of these things benefit from consumer data. But privacy laws should always guide how any personal data is collected and used, and respect for consumers’ individual rights, and honoring their privacy should be top-of-mind for web developers. 

 

Featured image via Pexels.

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4 Ways Big Data Is Evolving Risk Management

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In the digital era, Big Data has drastically changed the landscape of business and risk management. With unlimited access to information about potential customers and user behavior, companies are using analytics to improve their risk management practices in more advanced ways than ever before.


Big Data Analytics

Techwave’s Big data analytics consulting services help you maximize revenue options and win loyal and happy customers.

Why Big Data Is Important

Big data has been around a long time, but it has taken a while for organizations to see the usefulness of big data. Big data doesn’t just track the consumer when they are online – it provides a history of behaviors that big data services can analyze and extrapolate from. If the consumer uses smart devices, makes a purchase with credit cards or checks, or visits establishments that use smart devices, they leave a data trail that can be analyzed by big data consulting to determine possible trends. These trends help businesses understand what drives their customers to make certain purchases over others.

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5 Biggest Challenges Web Design Agencies Face

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With billions of internet users worldwide spending several hours online each day, the online presence of brands is now a necessary avenue for building, boosting, and maintaining positive value and attracting and interacting with customers. 

This has created increasing pressure for web design agencies when creating and managing websites. This pressure is multiplied by all the projects that web design agencies have to handle at one time. This is because different clients demand different things for their websites, whether it’s a signature feature or specialized functionality. 

Hence, it’s vital that the tools the agencies use to work are simple enough and suited to the tasks they have to accomplish in order to build and maintain these projects. Having the right tools can increase efficiency and effectiveness in managing websites.

Challenges in Modern Web Design

Building a website with all the essentials in mind is always easier said than done. Websites have to be both functional and easy on the eyes to invite traffic, disseminate information, or appeal a product or service to a target audience, and all while having an attractive and convenient interface.

The good news is that it’s perfectly possible to design a quality website and without spending a fortune to do so. Below are some of the challenges that web design agencies face when trying to deliver and reconcile efficient user experience and effective user interface in web design.

1. Appealing User Experience

Designing a good website means ensuring that the user experience is appealing to a general audience, but this is one of the most difficult parts of web design. Agencies must be careful not to turn off users with a confusing user experience. For instance, making important information difficult to find on web pages, using technical jargon that ordinary users wouldn’t understand, and focusing too much on the design rather than the overall experience are a few big mistakes that no designer should ever commit.

Instead, web design agencies should focus not only on making the design look good but also on making the experience smooth and fast for the regular site visitor. This includes improving design elements to make navigation easier as well as optimizing webpage load speeds.

2. Working With a Budget

It’s common for the client and the web design agency’s budgets to not line up at all times. Either the client will find the project quote too high, or the designer will find the client’s budget too low. The cost of a web design project can vary greatly, depending on what needs to be done. 

Although having to build a good website on a budget may be difficult, it’s important for both parties to come up with a set amount before the project even starts. The client should always specify what they want to achieve and how much they’re willing to pay to get it, and the agency should let the client know beforehand if this is possible.

3. Integrating Third-Party Functionality

Sometimes, clients may make requests for third-party functions that may not be easily integrated into the site. To prevent this, web design agencies should always consider integration when building a site. Most businesses and companies now have at least one social media account, so it doesn’t make sense for their site to remain disconnected.

When a website visitor shares an excerpt on a social media site like Facebook, Pinterest, or Twitter, other people who can see their posts may become interested in visiting the original post on the website. Properly integrating third-party applications and functions into a website can get it more online presence and popularity.

4. Suitability to Different Devices

There are many devices that people can use to access the web. From smartphones to desktop computers, from cars to game consoles, and even wristwatches and digital cameras, all of these can be web-enabled as long as there’s an available internet connection. 

Websites nowadays should always be compatible with any of the devices people might use to go to the website. They should look pleasing and load fast regardless of what device a visitor is using.

5. Security of Personal Information

Most websites require personal or financial information, whether for account verification, for website subscription, or something else. Websites should be designed with personal security in mind, which is even more important since hacking has been on the rise since the coronavirus hit.

One of the biggest threats that websites face today is phishing, or when an attacker will pretend to be a trusted contact and attempt to compel you to click a malicious link. Another is ransomware, or where cybercriminals hold customer data for ransom and attempt to extort online business owners. Yet one more is SQL injections, or where hackers will attempt to execute malicious SQL commands in your website’s database. 

The best practices in regards to web design to mitigate these risks include third-party plugins and themes, keeping all of your software up to date, setting your web applications so they run the fewest privileges possible, and utilizing SSL certificates and HTTPS protocols. 

Adopting Site-Building Platforms

Gone are the days where you had to be technologically gifted to design a website from scratch, usually through manual HTML codes. Back then, you had to know your way around the web if you wanted to set-up and manage a site of your own.

Now, there are a lot of good website builders that allow you to create websites in a faster period of time. Even web design agencies now make use of such builders in order to make the job easier and more convenient. Not to mention, it allows agencies to focus on the design alone.

Although these platforms offer predesigned templates based on the most common purposes of websites, they normally allow the user to white label the website into the branding specific to the business or agenda of the website owner. The text styles, colors, and sizes coordinated to the website’s theme, and colors can be designed specifically to match the business or organization’s image and identity. 

Simply put, creating websites through a web builder platform can provide web design agencies with easy-to-understand tools that their teams and members can all uniformly use to more effectively and more efficiently handle all their projects.

With services that allow mobile optimization, site management, and even drag-and-drop editing, web design agencies can now better manage their projects and finish with their tasks more quickly.

Not only that, by using white labelling, services can conserve their time and energy into focusing on creating the best website for their client. With all the website builders currently available on the market today, just picking the right one can give web design agencies the best tools to use when creating, designing, and maintaining websites. 

 

Featured image via Pexels.

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SAP lance SAP® Customer Data Platform pour permettre aux entreprises de connaître le client au moment opportun

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WALLDORF, Allemagne — 14 octobre 2020 — SAP SE (NYSE : SAP) a annoncé aujourd’hui le lancement mondial de SAP® Customer Data Platform, une plateforme de données client (CDP) de nouvelle génération qui vise à permettre aux entreprises de redéfinir l’expérience client à chaque interaction, du commerce au marketing, en passant par les ventes et les services. L’annonce a été faite lors de l’événement SAP Customer Experience LIVE, qui s’est tenu en ligne les 14 et 15 octobre.

À mesure que l’expérience client devient un facteur de différenciation de plus en plus important pour les marques du monde entier, de nombreuses entreprises se tournent vers les CDP afin de créer des expériences uniques et personnalisées pour diverses utilisations marketing. Pourtant, cette approche marketing restrictive a trop souvent entravé le véritable potentiel d’une CDP performant. SAP Customer Data Platform est conçue pour aller au-delà du marketing en ajoutant un contexte riche aux expériences commerciales, de vente et de service, avec un marketing pertinent et opportun. Ce faisant, l’objectif de SAP Customer Data Platform consiste à proposer une personnalisation basée sur sa capacité à collecter et à gérer les données client. Cela permettra aux entreprises de connaître le client à chaque point de contact, de mener efficacement des conversations pertinentes et de fidéliser durablement le client.

Connecter, respecter, comprendre et personnaliser les données pour réussir

SAP Customer Data Platform a été spécialement conçue pour exploiter quatre opportunités clés visant à accroître la portée et l’efficacité de la marque :

  • Connecter chaque source de données de l’entreprise. Lorsque plusieurs sources de données stockent individuellement les données des clients, les silos de données se multiplient et la vue client est fragmentée. Avec SAP Customer Data Platform, les données client peuvent être ingérées et résolues par toutes les sources de l’entreprise, y compris les données CRM internes, les données de seconde partie, de tiers et hors ligne, les événements et flux d’activités, ainsi que les données transactionnelles, comportementales, d’expérience et de back-office. Quelle que soit la source, les données sont conservées, avec leur contexte, en plus des données opérationnelles, pour connecter des systèmes qui nécessitent un degré élevé de confiance dans la qualité des données. Cela se traduit par des profils client unifiés, vivants et dynamiques, mis à jour en temps réel et au moment opportun.
  • Respecter les données des clients en adoptant une stratégie globale en matière de confidentialité des données. Dans le paysage actuel de la confidentialité des données, les marques doivent comprendre comment, quand et où les données clients peuvent être utilisées. En comprenant l’objectif principal de la collecte des données, SAP Customer Data Platform peut aider à l’adoption d’une stratégie de confidentialité plus globale, en fusionnant les données entrantes dans un profil uniquement après obtention des autorisations requises. Cela permet d’introduire plus de transparence dans les pratiques de collecte de données et les raisons pour lesquelles les données sont traitées, ce qui contribue à réaffirmer l’engagement d’une marque à respecter la confidentialité des données de ses clients.
  • Comprendre les grands volumes de données. SAP Customer Data Platform offre une segmentation puissante et des indicateurs d’activité calculés en temps réel pour aider à comprendre réellement les préférences et le comportement des clients. Cela sert de base de données pour la croissance du public et l’incitation, qui est essentielle pour offrir des interactions pertinentes et personnalisées sur tous les canaux. En centralisant la gestion du public, les marques peuvent proposer des expériences cohérentes sur toutes leurs solutions marketing, de personnalisation, commerciales, de service et de vente, ce qui est essentiel dans une stratégie axée sur le client.
  • Hyper-personnaliser les engagements grâce à une vue complète du client. SAP Customer Data Platform permet d’unifier de grandes quantités de données opérationnelles de back-office avec des données de front-office et d’expérience. Les solutions d’engagement sont ainsi alimentées à l’échelle de l’entreprise grâce à des informations clients exploitables, basées sur les autorisations, en temps réel, ce qui permet d’obtenir des interactions pertinentes au bon moment et au bon endroit, sur le canal préféré du client et selon ses conditions.

« Aucun client n’est identique et aucun client n’est parfaitement prévisible », a déclaré Trond Anderson, responsable de la stratégie et de l’architecture informatique chez Elkjøp Nordic AS, l’un des plus grands détaillants spécialisés dans l’électronique grand public des pays nordiques. « Grâce à SAP Customer Data Platform, nous pouvons créer une vue contextuelle du client et l’associer à un profil unifié, afin de mieux anticiper ses besoins et désirs lorsqu’il les exprime. L’efficacité de notre engagement est améliorée par la gestion des données en temps réel et nous nous assurons de traiter les données de manière conforme et respectueuse. »

S’appuyer sur une base solide
SAP Customer Data Platform repose sur les solutions SAP Customer Data Cloud, elles-mêmes basées sur la technologie Gigya. Les solutions SAP Customer Identity and Access Management et SAP Enterprise Consent and Preference Management sont intégrées pour garantir un profil digital sécurisé et conforme. SAP Customer Data Platform sert de tissu conjonctif du profil en temps réel, ce qui permet d’établir une base de données sur le client et d’engager une conversation pertinente chaque fois que le client souhaite interagir avec la marque.

« Nous n’avons pas inventé la CDP, mais SAP Customer Data Platform ouvre la voie à un nouveau monde d’opportunités », a déclaré Bob Stutz, président de l’expérience client de SAP. « SAP Customer Data Platform est l’une des CDP les plus sophistiqués pour les entreprises. Elle peut véritablement offrir des expériences personnalisées qui permettent aux utilisateurs anonymes de se transformer en clients connus et fidèles, en utilisant les canaux préférés du client, en unifiant de grandes quantités de données de front-office, de back-office et d’expérience, comme seul SAP peut le faire. »

The post SAP lance SAP® Customer Data Platform pour permettre aux entreprises de connaître le client au moment opportun appeared first on SAP France News.

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Making Minimalism Functional in Web Design

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Today, great design isn’t just about conveying the right amount of information in a certain number of pages. 

There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience. 

After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience that they should stay on their pages. The more convenient and attractive your websites are, the more likely it is that visitors will want to stick around. 

Minimalism, one of the more popular styles of web design from the last few years, can sometimes assist designers in making attractive and effective websites more functional.

The less clutter and confusion there is on a page, the easier it is to navigate. 

So, how do you embrace the benefits of functional minimalism?

Understanding Functional Minimalism

Many webs designers are convinced that minimalism is all about aesthetics. 

They see a website like Hugeinc.com and assume that the minimalist appearance is all about making the website as attractive as possible.

However, the underlying ideas of minimalism in web design go much deeper than this.  The history of minimalist design begins with Japanese culture. Japan has long focused on balancing simplicity and beauty with its architecture, interior design, and even graphic design. In the Western world, minimalism got its day in the sun in the web design environment, after customers endured years of cluttered and complicated web pages with difficult navigation, overwhelming information and clashing graphics. 

Designers began to experiment with the idea that less really could be more — particularly when it came to the digital landscape. 

The Functional Rules of Minimalist Web Design

For a while, minimalism was the most popular style for a website. During 2018, in particular, minimalist web design soared to the top of the designer demand list, as companies fell in love with a combination of white space, simple navigation and bold text. 

While now, there are other design trends stepping into the industry, designers can still benefit from exploring some of the essential rules of functional minimalism. After all, visual complexity has been proven to damage a person’s perception of a website. 

Additionally, a study conducted by the EyeQuant group found that a clean and simple design can lead to a lower bounce rate. Minimalism gives viewers less to contend with on a page, which can allow for a simpler and more straightforward experience. Additionally, a clean website can also drive additional benefits, including faster loading times, better responsivity between screen sizes and more.

Because you’re only using a few images and well-spaced text, you can even experiment with different strategies, like graphics and dynamic fonts. Look at the Manuel Rueda website, for instance, it’s a great example of how a minimalist design can be brimming with activity.

So, how can any designer use the principles of functional minimalism?

1. Focus on the Essentials

First, just like when designing a landing page, designers need to ensure that they’re concentrating only on the elements in the page that really need to be there.

This means removing anything on the website that doesn’t support the end-goals of the specific page that the viewer is using. Any pictures, background noise, buttons, or even navigation features that aren’t going to support the initial experience that the visitor needs, must go. 

Think about what’s going to distract your visitors from the things that are important and concentrate on giving everything a purpose. For instance, the Plus63.org website instantly introduces the visitors to the purpose of the website, then allows users to scroll down to get more information. The data is spread clearly through the home page, pulling the viewer into a story. 

2. Embrace the Positives of Negative Space

Negative space is one of the fundamental components of good minimalist web design. 

Every part of a good website doesn’t need to be filled with noise to make a difference. White, or negative space can help to give your viewer the room they need to fully understand the experience that they’re getting. 

From a functional perspective, it’s the difference between placing someone in an overflowing storage container and asking them to find what they need or placing them in a room where items are carefully spaced out, labelled, and waiting for discovery. 

The Hatchinc.co website uses negative space to ensure that information is easy to consume. You can find the different pages of the site easily, the social media buttons, and the newsletter subscription tool. Plus, you get a chance to see some of the work behind the site.

3. Make it Obvious

One of the biggest problems that consumers have encountered in recent years, is the concept of “choice overload”. 

Whether you’re in a store, or on a website, you’re never sure what to do first. Do you check out the blog posts on the site to learn more about the authority of the company? Do you visit the “About” page, to see where the brand come from? Do you head to their product pages?

As a designer, functional minimalism can help you to make it obvious what your audience should do next. As soon as you arrive on the AYR.com website, you’re not overwhelmed with choice. You can either head to your bag, “shop now”, or check the menu. 

Since the “Shop Now” CTA is the biggest and most compelling, the chances are that most visitors will click that first, increasing the company’s chance of conversions. 

4. Simplify the Navigation (But Don’t Hide It)

The AYR.com example above brings us to another concept of functional minimalism. 

While minimalism and simplicity aren’t always the same thing, they should go hand-in-hand. When you’re designing for functional minimalism, you should be concentrating on helping visitors to accomplish tasks as quickly and easily as possible, without distraction. 

That means that rather than overwhelming your audience with a huge selection of pages that they can visit at the top or side of the screen, it may be worth looking into simpler navigation options. A single menu icon that expands into a full list of items remains a popular design choice – particularly in the era of mobile web design. 

For instance, look at the simple menu on newvision-opticien.com.

With this basic approach, designers can ensure that visitors are more likely to click through to the pages that their clients want their customers to visit. They can still find what they need in the menu, but it’s not taking up space on the page, or distracting them. 

5. Set Great Expectations with the Top of the Screen

Functional minimalism can also help today’s designers to more quickly capture the attention of their visitors from the moment they click into a website. 

The content that’s visible at the top of the page for your visitors is what will encourage them to take the next step in their online experience. Make sure that you’re providing something that keeps your audience interested and gives them the information they need. 

That way, you’ll lower the risk of high bounce rates for your clients, while also taking advantage of minimalism’s ability to deliver quick access to information for your audience. 

At the top of the page, the Kerem.co website instantly introduces the visitor into what the website is all about, and what they should do next. 

You can even deliver more information in one chunk at the top of the page, without cluttering the environment, by using good UI animation. 

Consider implementing a slideshow of pictures that flip from one image to the next, or a font section that dynamically changes as your audience has chance to read each sentence. 

6. Use Functional Minimalism in the Right Spaces

Remember, functional minimalism isn’t just for home pages. 

Depending on what you want to accomplish for your client, you could also embed the components of minimalism into landing pages, portfolios, and squeeze pages too. 

After all, when there’s less clutter and confusion on a page to distract a potential audience, there’s a greater chance that your visitors will scroll to the bottom of the page and complete a conversion. For instance, look at how simple and attractive the Muzzleapp.com landing page is.

The page provides useful information and tells customers exactly what they need to do next. There’s no confusion, no complexity, and nothing to hold visitors back. 

Just be careful. While functional minimalism can be very useful, it won’t be right for every website. A lack of elements can be harmful to websites that rely heavily on content. That’s because low information density will force your user to scroll excessively for the content that they need. Using functional minimalism correctly requires a careful evaluation of where this technique will be the most suitable. 

Minimalism Can be Functional

A minimalist design isn’t just an aesthetic choice. The right aspects of minimalism can simplify interfaces on the web by eliminating unnecessary elements and reducing content that doesn’t support an end goal. 

The key is to ensure that you’re focusing on a combination of aesthetics and usability when creating the right design. An easy-to-navigate and beautiful website can be a powerful tool for any business.  

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Top New CMS Plugins, October 2020

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Plugins offer a ton of benefits to developers and website administrators; from flexibility, to saving time in development, the right plugin is priceless to a project.

In this article, we’ll cover a list of the best new plugins for October 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla.

Let’s get started.

WordPress

Sticky Post Expire

Sticky Post Expire is a simple plugin for WordPress that allows you to add an expiration date to your sticky posts. When the expiration date you set on a post expires, the post will automatically no longer be sticky. All you need to do is install/enable the plugin and a meta checkbox will appear in your posts admin area. It’s in this checkbox you will set the post’s expiration date.

Product page shipping calculator for WooCommerce

The Product Page Shipping Calculator plugin allows your customers to calculate the cost of shipping before adding the product to their cart. The plugin also allows customers to see the available shipping methods for their area. If the product cannot be shipped to the customer’s location, the plugin will notify the customer. All calculations are done using Ajax, so you don’t have to worry about the plugin slowing down your site.

Payment Page

Payment Page makes it easy to collect payments on your WordPress website. The plugin allows you to connect to any payment gateway platform of choice. You can also receive one-time or recurring payments using Payment Page. The plugin comes with beautifully designed templates that you can customize to fit your brand and style. The form builder helps you increase your sales and conversions. You can collect payment in any currency. After payment, customers will also receive a confirmation message.

WP Roadmap

Wp Roadmap is a product feedback board for WordPress. The plugins allow you to display your company’s product roadmap on your WordPress website or blog. The plugin will display your new products, business developments, upcoming events, achievements, awards, and future projects on your site. WP Roadmap also gives you the option to collect and create feedback boards. The plugin comes with an intuitive interface and works with any WordPress theme.

LiveSession

LiveSession is a session replay plugin for WordPress. The plugin allows you to record everything happening on your site, including clicks, scrolls, and mouse movements. This plugin helps you understand how your visitors interact with your website. You can rewatch the videos as many times as you like. Instead of recording every single visitor on your site, LiveSession will record visitors with a high engagement score.

The plugin also comes with a feature called Rage Clicks. This feature helps you identify when visitors encounter Javascript errors. The plugin also has a beta feature called Clickmap. It helps you identify the specific elements on your site that visitors clicked and how many times. There is also a heatmap feature that identifies which pages on your site get the most interaction. The plugin is very useful in improving your user experience (UX) and conversion rates. It easily integrates with Google Analytics, Segment, Intercom, LiveChat, HelpScout, Olark, Wix, Shopify, and WooCommerce.

Auction Feed

Auction Feed makes it easy to display eBay items on your WordPress website. Visitors to your website will be able to search and buy products directly from your site. The plugin comes with a variety of styles to fit any WordPress theme. You can also add a product description above or below the product image. Customers won’t have to leave your website before making their purchases. The plugin is also free to use.

Floating Related Posts

Floating Related Posts is a WordPress plugin that allows you to display a banner with a list of related posts on your website. The banner can appear at the top or bottom of the web page. You can set the banner to pop up using a time filter or scroll trigger. The plugin is also compatible with Google Analytics. You can customize the banner background color, font size, button style, and text color. The plugin can be translated into any language.

Simple Restrict Content

The Simple Restrict Content plugin allows you to restrict the content that visitors can access on your WordPress site. You can choose who can access content on your website by setting up roles. The simple lightweight plugin restricts different content types, including, posts, web pages, and WooCommerce products. The plugin is available in Spanish and English.

Easy Video Publisher

Easy Video Publisher is a WordPress plugin that allows you to easily publish YouTube videos on your website. You can import YouTube videos from multiple channels. You can also schedule the YouTube videos to automatically upload to your website. Note that a YouTube API key is needed to import multiple videos at a time from a specific channel. The plugin allows you to use multiple API keys.

Preloader Awesome

Preloader Awesome is a preloader plugin for WordPress that allows you to create a page preloader interface while the rest of the webpage is still loading. Preloaders are interface elements that notify visitors that your website hasn’t crashed, just processing before serving content. Some of the features of the plugin include 14 page transition styles, progress bar, GIF support, 10+ default CSS loader, progress status counter, unlimited color, and counter font size options. The plugin is responsive and works on all modern browsers.

Menu Hover Effect

The Menu Hover Effect plugin allows you to add hover effects to the menu bar on your website. With this plugin, you don’t need to learn CSS. This plugin gives you 20 CSS menu hover options to choose from. It is a lightweight plugin and won’t affect your website speed.

Better Comments

The Better Comments plugin allows WordPress users to easily customize the comment section of their website. With the plugin, you can customize the look of your comment form fields, match the submit button with the colors of your site, and hide the comment’s date. The plugin also allows you to create a comment policy section. You can further customize the comment fields to highlight when they are selected and typed in. If you find rounded avatars common, the plugin also offers a hexagonal avatar option.

WP Pocket URLs

WP Pocket URLs is a handy WordPress Plugin that helps you manage your affiliate links. The plugin allows users to automatically shorten and track any affiliate link on their website. You can also manually shorten the links on your website. Each time a visitor clicks on a link you get access to information like click date/time, country, IP address, etc. You can also categorize your links and also create custom permalinks. There is also a dashboard widget that displays your top 10 links. On the “Reports” page, you can generate clicks reports. You can filter the reports by Month/Year, link category, country, and link title.

Craft CMS

Formie

Formie is a Craft CMS plugin that allows you to create user-friendly forms. The plugin comes with a drag and drop builder for creating forms. You can store user form submissions in your control panel in case you want to review them later. When a user submits a form, you will get an email notification. Formie also has an in-built keyword blocking feature to protect you from spam. The plugin has several integrationS: API for Elements, Address Providers, Captchas, CRM tools, Webhooks, and Email Marketing software. You can also create your custom integration. You can add over 25 fields to your forms using Formie.

Craftagram

Craftagram is a Craft CMS plugin for adding any Instagram feed to your website. Since the plugin uses the official Instagram API, you don’t have to worry about your website getting blacklisted. Craftagram also handles pagination for your Instagram feed. 

Shopify

We’re Open

We’re Open is a handy plugin for Shopify users. The plugin lets your customers know when you are open to receive new orders. Once your business hours are close, customers won’t be able to make new orders. A message will be displayed in your store that you are closed. The plugin ensures that you only receive orders when you are open. It works in any time zone and the API easily integrates with mobile apps.

Punch Metrics

Punch Metrics is a Shopify Plugin that helps you track your store’s visitors and also analyze their behavior. The plugin offers real-time data on your site’s visitors, the pages that see the most engagement, and which devices are the most popular. You can also record and replay visitors’ sessions so you can know exactly what they did on your site. Punch Metrics also has a heatmap tracking feature to understand which elements on your site get the most clicks.

Joomla

Simple Sliders

Simple Sliders is a content plugin for Joomla. The plugin allows users to easily create accordion sliders in their articles. You can add the sliders to your Joomla articles by adding this code:

{s​lider title="Slider 1 Title" class="blue"}
Slider 1 content.
{s​lider title="Slider 2 Title" class="red"}
Slider 2 content.
{/s​liders}

Jitsi Conferencing

Jitsi Conferencing is a video conferencing plugin for Joomla. The plugin will allow you to host meetings and easily connect with your clients. The module is simple and effective to use.

 

Featured image via Unsplash.

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