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The Pros and Cons of Tailwind CSS

As a utility-first CSS framework, Tailwind has rapidly become popular among developers. With its fast styling process and the freedom it offers when designing a website, it’s really no wonder why.

But how can you make sure this is the right CSS framework for your upcoming development projects? In this blog post, you’ll learn what Tailwind is, and how it differs from other frameworks like Bootstrap, or Foundation.

In addition, we will highlight the main advantages and disadvantages of the framework. By the end, you will be able to make an honest and objective assessment as to whether Tailwind is the right framework for you. So without further ado, let us dive deeper into it.

What is Tailwind CSS?

First released in May 2019, Tailwind CSS is a front-end CSS framework. It is currently at version 2.2. Since its release, Tailwind has created quite a following. More than 260k developers have used it to enhance their design systems.

Stats like these make Tailwind one of the most popular CSS frameworks on the market, and all in less than two years. There are many reasons for this. Primarily, because its features make it the ideal choice for a wide variety of projects. Tellingly, most developers prefer it to create React projects.

The main difference between Tailwind and its competitors is that it gives developers complete control over the styling of a web application. So, is it the right CSS framework for you? To answer this question, let us take a look at Tailwind’s advantages and disadvantages.

Tailwind CSS: Pros and Cons

Tailwind CSS: Advantages

1. Control Over Styling

Tailwind is a unique CSS framework when it comes to styling web applications, meaning that Tailwind does not have a default theme that you have to use like other CSS frameworks.

For example, you can give each project a different look even if you use the same elements (color palette, size, etc.). Therefore, it’s one of the few CSS frameworks that is not opinionated on how you should style your project.

2. Faster CSS Styling Process

There is no faster framework than Tailwind when it comes to styling HTML. As a result, you can easily create good-looking layouts by styling elements directly. This is possible because Tailwind offers thousands of built-in classes that do not require you to create designs from scratch.

Therefore, you do not have to write CSS rules yourself. These CSS classes are the main reason why building and styling with Tailwind is so fast.

3. Responsiveness and Security

With Tailwind’s pre-built classes, you can design the layout directly in an HTML file. This makes it a very responsive, mobile-friendly CSS framework. Apart from that, Tailwind has proven to be a stable framework since its initial release.

The framework was developed by top-notch engineers, which is why bugs and breaks are rare.

4. Additional Features

Tailwind CSS works in the front end of a website. For this reason, it is reasonable for developers to demand ultimate responsiveness. Well, Tailwind provides the ability to create responsive themes for your web applications and remove all unused CSS classes. With PurgeCSS, Tailwind helps you keep your final CSS as small as possible.

Tailwind CSS: Disadvantages

1. Styling and HTML are Mixed

Because you do not have to write CSS rules yourself, Tailwind works differently than most CSS frameworks. While this is great for those unfamiliar with CSS, it also means that Tailwind mixes style rules in with your HTML files.

This goes against the principle of the “separation of concerns.” Many developers prefer to separate page structure and style, claiming that classes make the Tailwind markup process verbose.

2. It Takes Time to Learn

Because of the built-in classes, Tailwind CSS is quite learning-intensive. Even for experienced developers, it can be a challenge to learn how to use and fully utilize the pre-built classes. But, of course, as with any other development task, practice makes perfect.

However, if you are confident and quick when it comes to writing CSS classes, Tailwind may not be the best choice for you. Even if that’s true, Tailwind generally makes CSS styling faster in the long run.

3. Lack of Important Components

Unlike Bulma and Bootstrap, Tailwind does not have many significant styling components. Unfortunately, this means you have to manually add features like headers, buttons, and navigation bars for web apps.

This is not a significant drawback, as experienced developers can implement these features quickly. However, you will need to spend some time doing so.

4. Documentation

Although Tailwind CSS has made great strides when it comes to adding guides and video tutorials, it still lags behind competitors like Bootstrap. Of course, you can always contact the developers if you have a problem.

However, keep in mind that this may take some time. For this reason, you may need to customize the framework to your needs manually.

Is Tailwind Worth Trying?

In a few words, working with Tailwind is quite different from other CSS frameworks. We have identified its main advantages and disadvantages. Based on these features, we can easily say that Tailwind is:

An excellent solution for developers familiar with CSS who want to speed up the creation and design process in the long run.
Not such a good idea if you are not familiar with CSS or do not want to spend time learning a new CSS framework.

It becomes clear that it all depends on your personal needs and preferences. However, if saving time on CSS styling is a priority for you, you should definitely give Tailwind a try.

Regardless of whether you choose to use Tailwind or not, it’s evident that many developers use it for good reasons. Since it offers a faster styling process and is a responsive and stable framework, it’s here to stay.

Tailwind can help you save time and change the way you design websites, and so taking the time to test it out is worthwhile.

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24 septembre 2021/par Service comm.

Exciting New Tools for Designers, September 2021

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Since school is back in session, this month’s roundup has a learning focus. In addition to tools, many of the resources include guides, tutorials, and cheat sheets to help make design work easier.

Here’s what’s new for designers this month.

ScrollingMockup.io

ScrollingMockup.io generates high-definition, animated scrolling mockups in minutes. All you have to do is paste your website URL, select from the expanding template gallery, add some music and post. You can create three mockups for free, and then this tool comes with a subscription model. The paid model allows for custom branding for mockups and more.

FilterSS

FilterSS is a curated collection of CSS image filters for use in projects. Upload an image, sort through the list, and then copy the code for the filter you want to use. It’s that easy!

Buttons Generator

Buttons Generator is a fun tool with so many button options in one place. Choose from three-dimensional, gradient, shadow borders, neumorphic, retro, animated, ghost, with arrows, and more all in one place. Click the one you like, and the code is copied right to your clipboard and ready to use in projects.

UI Cheat Sheet: Spacing Friendships

UI Cheat Sheet: Spacing Friendships is a fun – and memorable approach to figuring out spacing. This guide shows how close or far away elements should be based on “friend” circles with a couple of relatable instances. It’s one of the most relatable examples of this concept out there while emphasizing the importance of spacing in design.

PrettyMaps

PrettyMaps is a minimal Python library that allows you to draw customized maps from OpenStreetMap data. This tool can help you take online map design to the next level with cool, unique map visuals. It’s based on osmnx, matplotlib, shapely, and vsketch libraries.

Card.UX/UI

Card.UX/UI is a card-style generator with more than 20 templates and elements to create custom cards. Use the on-screen tools to design it the way you want and then copy the code for easy use.

Couleur.io

Couleur.io is a simple color palette builder tool that lets you pick a starting color and build a scheme around it. One of the best elements of the tool might be the quick preview, which shows your choices using the palette in context and in dark mode. Get it looking the way you want, and then snag the CSS to use in your projects.

CSS Accent-Color

CSS Accent-Color can help you tint elements with one line of CSS. It’s a time-saving trick that allows for greater customization for your brand in website design projects. Plus, it works equally well in dark or light color schemes. It supports checkboxes, radio, range, and progress bars.

Vytal

Vytal shows what traces your browser leaves behind while surfing the web. This scan lets you understand how easy it is to identify and track your browser even while using private mode. In addition, it scans for digital fingerprints, connections, and system info.

Imba

Imba is a programming language for the web that’s made to be fast. It’s packed with time-saving syntax tags and a memorized DOM. Everything compiles to JavaScript, works with Node and npm, and has amazing performance. While the language is still in active development, the community around it is pretty active and growing.

SVG Shape Dividers Creator

SVG Shape Dividers Creator is a tool that allows you to create interesting shapes with SVG so that your colors and backgrounds aren’t always rectangles. You can adjust and side, change the color, axis, and flip or animate it. Then snag the CSS, and you are ready to go.

Image Cropper

Image Cropper is a tool that allows you to crop and rotate images using the flutter plugin. It works for Android and IOS.

Noteli

Noteli is a CLI-based notes application that uses TypeScript, MongoDB, and Auth0. The tool is just out of beta.

Yofte

Yofte is a set of components for Tailwind CSS that help you create great e-commerce stores. The UI Kit is packed with components with clean and colorful designs that are customizable. The code is easy to export and clean. This premium kit comes with a lifetime license or a monthly plan.

UI Deck

UI Deck is a collection of free and premium landing page templates, themes, and UI kits for various projects. This is a premium resource with paid access to all of the tools. It includes access to more than 80 templates.

Star Rating: An SVG Solution

Star Rating: An SVG Solution is a tutorial that solves a common design dilemma: How to create great star rating icons for pages. This code takes you through creating an imageless element that’s resizable, accessible, includes partial stars, and is easy to maintain with CSS. It’s a great solution to a common design need.

Designing Accessible WCAG-Compliant Focus Indicators

Designing Accessible WCAG-Compliant Focus Indicators is another convenient guide/tutorial for an everyday application. Here’s why it is important: “By designing and implementing accessible focus indicators, we can make our products accessible to keyboard users, as well as users of assistive technology that works through a keyboard or emulates keyboard functionality, such as voice control, switch controls, mouth sticks, and head wands, to mention a few.”

Blockchain Grants

Blockchain Grants is a tool for anyone developing blockchain applications and in need of funding. It’s a database of grants from a variety of organizations for different applications. Start looking through this free resource to help secure additional funding for your projects.

Basement Grotesque

Basement Grotesque is a beautiful slab with a great heavy weight and plenty of character. There are 413 characters in the set with plenty of accents, numbers, and variable capitals.

Gadimon

Gadimon is a fun, almost comic book-style layered script. The font package includes a regular and extrude style.

Lagom

Lagom is a sleek and functional serif typeface with 16 styles in the robust family from ultralight to extra bold italic. It’s readable and has a lot of personality.

Striped Campus

Striped Campus fits our back-to-school theme with a fun, scholastic look and feel. The block letters have a thick outline stroke and some fun inline texture.

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6 septembre 2021/par Service comm.

How Illustration Adds Emotion To UX

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From 45,000-year-old cave paintings to 21st-century space rocket diagrams, illustrations have long played a significant role in human communication.

Pictures cross-language and literacy barriers, allowing people to understand and communicate complex moods and feelings that they cannot in words. When we were little, we could understand and appreciate E.H. Shepard’s illustrations of Winnie the Pooh and friends long before we could read A.A. Milne’s words.

The word ‘to illustrate’ has two main meanings: to create a picture of; and to demonstrate or provide an example of. In the context of the web, illustration is part decoration, part emotional signal, helping to create a particular impression to the user by painting a metaphorical picture.

Why Use Illustrations on a Website?

Illustrations provide a useful shorthand means to convey mood or tone, the voice of a brand.

You could argue that icons are illustrations because they are pictorial, but they are symbols. Icons may, and usually should, fit stylistically with illustrations, but they are not illustrations themselves. A symbol is a simplified representation of an object, idea, or action. For example, ‘search’ is usually represented by a magnifying glass shape.

Illustrations, on the other hand, are more complex. They transmit an underlying emotional quality that connects with the intended audience. Illustrations can create a narrative about the subject without the need to add more text. It gives even the most basic, functional website a sense of personality when used properly.

Popular Types of Illustration Online

Illustration styles are many and varied, ranging from simple outlines to detailed, full color, realistic images. And the amount of illustration used varies greatly across sites.

Different styles evoke different feelings and provoke different responses, so it is important to think carefully when choosing an illustration style. There are two major factors to consider: what the site is for and what sort of character do you want to give it.

It is possible to break things down into broad categories to see what works best in different areas. We’re going to look at how designers can use illustration to good effect across four categories…

Financial & Corporate

Financial services, fintech, enterprise software, and larger corporate sites tend to use illustration as a way to humanize themselves.

The style tends to be minimal, using simple shapes and sparingly. Acorns uses a simple oak leaf motif to go with its acorn logo. Other illustrations are tied in by keeping to shades of green.

This creates a feel typical of newer companies (Acorns was founded in 2014), especially those that are primarily web-based.

Longer established, more traditional organizations use illustration for the same purposes, although they may be restricted to certain areas only, where they want to emphasize approachability. Danske Bank, for example (founded in 1871), has illustration on its corporate site in the ‘About’ and ‘Sustainability’ sections.

Visa also limits illustration to a specific area, the section on Visa Direct. This has the effect of separating this particular (newer) service from the rest of what Visa offers.

Another increasingly popular approach in this category is abstract graphics. This is particularly useful when it is difficult to show what is being promoted. For example, Instabase adds arrangements of geometric shapes for visual interest, using the same color palette as the site icons.

One of the key points with illustration in these types of sites is getting the balance right between friendly, human and approachable on the one hand and serious, trustworthy, and secure on the other. Get too cutesy, and potential customers won’t take you seriously. Github’s enterprise page does have some illustration, but the color is less vivid, and Octocat is only alluded to, unlike the home page which is illustration-rich.

Food & Drink

Things get a little freer when it comes to food and drink. Styles vary much more, and the personality conveyed can be stronger and more individual. Some still go for a light peppering of illustration, with aspects such as color and type made stronger, while in other cases, the illustration becomes much more prominent.

Palais Kitchen and Caleño both do the former, with brand-appropriate line drawings.

My Drink’s vintage-style animated illustrations take the place of photographs to balance the text on its home page.

Melopeion Honey doesn’t use very many illustrations, but what it does use is large.

Monkey47 could be described as a concept website, and the illustrations play a key role. (The social media menu is really rather charming.)

Hospitality & Leisure

In this category, what users really want to see is photographs, but illustration can help too. A photograph can only show what something looks like, while illustration can add the extra emotional dimension connected to an experience.

At the minimal end of the scale, Protos Car Rental uses some nice, simple illustrations to emphasize the holiday aspect of its business.

Comptoir Libanais blends photographs with illustration to create a very distinct identity.

Hotel Frida is also about character, and the victorian-style fantastical animal illustrations help create a quirkiness.

Highcourt uses simplified and stylized layout illustrations to give a complete overview of the building’s interior than photographs could.

The Neverlands doesn’t just use illustration; the whole site is an immersive experience based on illustration.

The Responsible Web

Sites promoting ethical and or sustainable companies, natural skincare, natural and/or organic food and drink, vegan products, social responsibility, and so forth tend to rely heavily on illustration, particularly if they are reasonably new.

Quite often, this is in the form of plant drawings that make a lazy allusion to nature, but it can also involve conveying information in a way that doesn’t come across as lecturing.

Wild Souls steers clear of any hint of hippiness, with a sense of randomness to its illustration placement.

Superfood Gin does the plant thing, but it is in reference to the botanical ingredients here, so it is very relevant.

Capsul’in’s main company page is a fairly standard offering, but for its Zero Impact product, it has a separate section with illustrations to help explain the product’s features.

Donate Responsibly uses illustration to explain how well-meant action can be inadvertently damaging without appearing to scold or patronize.

A variety of children’s brands will use illustration — even when it is parents or guardians who are really the target — and Little Yawn Collective combines the child-friendly, and natural product approaches with its sleepy animal illustrations.

Using Illustration on The Web

Illustration can be a powerful tool in a designer’s arsenal, but it can be difficult to get right because it invokes emotion, and emotion is subjective.

Just like type or color, it needs to be used appropriately and with care. Sometimes less is more, and sometimes getting the placement absolutely right can make the difference between a successful design and a flop.

This is just a selection of the wide range of illustration styles and usages out there on the web, but we hope it will give you a starting point when you are considering whether and how to use illustrations in your next project.

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1 septembre 2021/par Service comm.

20 Best New Sites, August 2021

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Often, when designing a website or branding, it is easy to get wrapped up in the details–typography, graphics, color, the grid–and lose the bigger picture. Of course, these things are vitally important, but they are building blocks that go together to form a greater whole.

A good website creates an impression; it tells a story. And all the various elements involved, from copy to hero image to type choices, combine to create that story. Telling a story can mean taking a user through a linear narrative of how a company or a product came about, using a narrative to make a point, or simply creating an environment or experience that shows the user what a brand is all about.

We have selected examples of different kinds of storytelling for this month’s collection–we’ve even included an actual story. Enjoy!

Black Dog

Black Dog is a rather beautiful picture book project showcasing the developer’s WebGL skills.

Right to Breathe

Right to Breathe highlights the dangers of passive smoking in a way that is engaging and intriguing.

Superglow

Creative agency Superglow focuses on clients in the music industry, and their particular aesthetic is clearly demonstrated in their portfolio site.

Instabase

Instabase is an enterprise productivity platform for complex data. Not the most glamorous product to sell, but this site does a good job of engaging the user through good layout and colorful graphics.

Bake Inc.

Bake Inc.’s corporate site makes good use of diagonals to break up content and to provide a sense of energy to the flow. Plus it features some fairly mouth-watering photographs.

Julia Johnson

This portfolio site for photographer, director, and creative director Julia Johnson, is simple but with very nice details, such as the color backgrounds for image loading.

Pitchfork Music Festival

While yellow text on a multi-color background doesn’t sound like a great idea, it works on this site for Pitchfork Music Festival.

Little Yawn Collective

Some sweet illustrations and a soothing color scheme set the mood for Little Yawn Collective, which offers natural sleep solutions for children.

Pine

Production company Pine takes a bold approach, showing the work with very little text beyond contact information.

Bloomers

Bloomers describes itself as a knowledge consultancy offering branding and strategy. To illustrate its philosophy of connecting past and present, it has gone for Victoriana.

Fox Computers

With its slightly muted palette and a very businesslike feel, this site for web agency Fox Computers gives the impression of competent and safe, without being boring.

Forest Gum

Forest Gum makes natural chewing gum — from tree sap instead of plastic. There are lots of greens and bubblegum pink here and a bold, irregular display type for a modern, young feel.

Felt

Although Felt online — a collaborative mapping tool – is currently in private beta, this promotional site does a good job of creating interest while doubling as a recruitment notice/job advert.

Help Dad

Help Dad is a micro-site from Oatly, aimed at UK customers. In terms of visual design, it adheres to the same style as all of Oatly’s sites. However, what stands out here is the quality of the content, tailored for the UK market.

Epicurrence

Epicurrence, the 4-day not-conference for creatives, is back for 2021, and this time it’s at Outer Banks, NC. The site keeps the content simple and to the point, livened up by illustration.

Marram

With some great photography and a soft color palette, this site for Marram boutique hotel manages to create an impression of soft, almost golden, light and calm.

Re-Forme

Re-Forme makes recyclable and biodegradable food packaging. The site is in a style used a lot by companies whose focus is sustainability – simple illustration, strong colors, color transitions, and large type. There’s a nice little arrow detail in their logo.

Miti Navi

You could be forgiven for thinking Miti Navi has been included because we want one of their sailing boats to “test.” After seeing how they are presented here, who wouldn’t?

Under Armour

Sportswear brand Under Armour has just updated its website. Visually the difference isn’t startling, but the usability and navigation have been improved.

The Longest Road Out

The Longest Road Out site promotes a travel map and journal based on its creators’ own road trip around Britain and Ireland (plus the outlying islands). The site is charming.

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23 août 2021/par Service comm.

3 Essential Design Trends, July 2021

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This month, you will either love or hate the featured design trends.

The common theme among them is a strong design element that can create distinct emotional connections. They range from interesting monotone color choices to brutalist examples to AI-inspired faces and design elements.

Here’s what’s trending in design this month.

1. Interesting Monotone Color Palettes

Monotone color palettes aren’t something that we usually call a trending design theme because mono patterns are almost always in style. What makes these monotone website designs interesting is color choice.

The trend is to use a pretty unconventional color choice for monotone color palettes. For example, would you start the design process thinking of an all-mauve, canary yellow, or purple aesthetic?

For most designers, those probably aren’t the first choices. But, conversely, the outcome of those decisions is rather stunning in each of the examples below, whether you love the color choices or not.

What works (and what might fall short) with each of these trending examples:

Wookmama: This mauve color scheme might be the first one you’ve encountered? It uses varying hues that are pretty in-your-face. It works because the concept behind the website is to create custom color schemes. The challenge lies in contrast and that there’s not a lot of distinction between hues in the mono scheme.

BBC Storyworks: The deep purple color palette with pinkish highlights is bright and readable, despite the dark background. White text and elements with smooth animation bring out the regality of the color choice. The challenge with this color is that purple often has strong emotional associations for individuals (good and bad), and you don’t know what “baggage” users might bring to the design.

Yellow Pony: This design is incredibly bright and has some brutalist undertones. What makes this color choice work is that it stops you in your tracks. You can’t help but look at the bright yellow and oddly-colored pony. The challenge, like with Wookmama, is contrast. There’s also a lot going on here with the bright color.

2. Fairly Brutal Black and White

Brutalism and brutalist design themes seem to keep ebbing and flowing. Understandably, it seems like, as a whole, designers can’t quite decide how they feel about this overall visual theme.

This trio of fairly brutal designs shares more than starkness in technique. They also feature distinct black and white color schemes and animation.

Put it all together, and the overall theme is maybe more “fairly brutal” than straight brutalist, re-emphasizing the hesitancy with the trend.

What’s nice about each of these designs is that they feel special and content-focused. This is a little in contrast with some other brutalist designs that are so stark and harsh that it can be hard to figure out what you are supposed to do with the website or what information is most important.

The other interesting thing here is that while all three websites have a similar design theme, they are nothing alike. (Personally, I find this type of brutalism and the included animation a lot easier to understand and digest. It uses the harsh feeling that you want to associate with the style but adds an element of comprehension that’s incredibly valuable.)

Callshop Radio uses an almost magazine theme style, block design with big buttons, a simple animation, and flash of color.

BCKDRP features a more subtle richer, almost black background with blocky type and accented color without the harshness often associated with brutal styles.

Vision Get Wild may be the closest to true brutalism, but the animated element in the center of the screen has a simple softness that lightens the entire feel.

3. Futuristic Faces

The final trending design element this month is a fun take on faces. There’s a movement happening with a futuristic or artificial intelligence/cyborg-inspired look to the people featured in the designs.

It’s hard to say where this design inspiration is coming from, but it is fun to look at with so many ways to play the style. The other commonality seems to be the dominant use of female faces.

These computer-generated images start with photos that are brightened and smoothed so that all imperfections are lost. The faces have no lines, color that might not look 100% natural, and enhanced features that may or may not be realistic.

You aren’t quite sure if you are looking at a face from a video game or image in many instances.

The types of websites that are using this design trend are similar in content and fashion, art, gaming, portfolios, and AI themes, among the most popular.

The true common thread is imagination. This type of design element can’t come to fruition without a strong vision and the ability to see the vision through creation.

These examples use progressively more futuristic variations of the trend:

HueLe Museum: The least AI-looking of the examples, has imagery with super bright light on faces to remove lines and imperfections so that the models almost the look of mannequins.

Jenny Lin: The portfolio design shows the designer in a style representing her work with a headshot that features an augmented reality, or digital design feel with an almost plastic-looking, on-the-verge of cartoon style.

Ruby9100m: The imagery here is full-on futuristic. From coloring to facial features to an almost Frankenstein-pieced-together look, nothing about this image insists on reality. (Did you notice the blue hand?)

Conclusion

This month’s design trends are a lesson in experimentation and evolution of other visual concepts. They also create an immediate impact on you in terms of emotion because of strong design choices.

Trends like these tend to come and go quickly; nevertheless, it will be interesting to see how they evolve.

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5 juillet 2021/par Service comm.

20 Best New Sites, June 2021

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Ever since online stores first emerged they’ve faced one big challenge compared to their real world rivals; yes, it’s convenient to shop wherever, whenever you want, and delivery options permitting, buy from anyone anywhere in the world. But it’s a minimal experience compared to the fuller sensory experience of shopping in the real world.

Online stores can only access our sight and hearing, whereas physical shops can engage all our senses. How can a website compete with the experience created by walking into a physical space where lighting, layout, decor, and background audio are all carefully designed to create an appropriate atmosphere; where you can touch fabrics to check how they feel, try clothes or shoes on without having to buy them first? How do you sell scented products without allowing them to be smelled?

In this month’s round-up, we see a few different approaches to solving this dilemma, sites that focus the copy, visual, and auditory, to work on the imagination.

Go Love Yourself

This microsite to advertise The Body Shop body butters, uses sensuous imagery and video to create an atmosphere of indulgence while also offering comprehensive product information.

Niarra Travel

Sustainable, bespoke travel agency Niarra Travel makes good use of some beautiful photography. The background color scheme of earthy greens and neutrals fits both the luxury and eco-conscious aspects of the company.

by Humankind

by Humankind is a personal care brand making toiletries from natural ingredients. The focus of their pitch is reducing plastic waste. The site is appropriately sparse, with simple product shots and mostly warm neutral colors.

Mama Joyce Peppa Sauce

This one-page site for Mama Joyce Peppa Sauce is big and bold. Lots of scrolling type and vintage style illustration. You don’t need to look for a ‘buy now’ because the cursor itself is it. Click almost anywhere, and two bottles of sauce go into your cart.

Eadem

Eadem is a beauty company for women of color — their flagship product is a serum that fades dark spots without bleaching. Pinks and dark golds contrasted with fresher oranges and pale greens create a color scheme that feels rich but not heavy.

Pact Media

Pact Media is a full-service digital design agency whose work mainly focuses on agencies, businesses, and organizations involved in conservation. Large type and greyscale with red accents create a strong feel, while color on image rollover adds extra impact.

hueLe Museum

hueLe Museum is a collection of clothing brands. The philosophy behind it equates choosing clothes to choosing flowers, and there are some beautiful flower images. There is a sense of tranquility to the site, and it is even better on mobile.

Marnie Hawson

Photographer Marnie Hawson’s portfolio site is clean and simple, with a warm green (again) background and an engaging asymmetrical grid layout.

Kōpiko

Kōpiko is a micro-bakery that offers a sourdough delivery subscription service to its local area. It makes and sells only two products, and the single-page site is suitably simple. Putting the subscription form above the product and company information gets to the point without seeming pushy.

Banila Studio

Banila Studio is a branding and design studio in Basque Country. This is a nice example of sideways scrolling, and the alternate color scheme option is a fun touch.

Big Green Egg

Big Green Eggs are high-end barbecue/outdoor ovens. Lots of high-quality food photography is the key here, along with a clear build-your-own setup process.

Pawzzles

Pawzzles is a puzzle feeder toy for cats, and yes, there is a cat video. This has a fun feel, with some rather sweet illustrations and lots of silly puns. By cat lovers, for cat lovers.

Melopeion Organic Thyme Honey

The choice of display type on this site — crucially one that works well for both the latin and greek alphabets — emphasizes the Cretan origin of Melopeion honey. The illustrations are appealing, and the shopping basket icon is an especially nice detail.

Brendel Wines

This site for Brendel Wines is all about photography, large background photographs, and video, as well as product shots. More specifically, the lighting in the images creates an atmosphere, a sense of warm summer evenings.

imNativ

imNativ is an upholstery fabric: not the most exciting product to present enticingly. Some good, close-up photographs and well-styled images of the fabrics in use make them desirable.

Thursday Studio

Thursday design studio has produced a very pleasing, clean site for their own portfolio. The split-screen scrolling that changes to sideways scrolling on mobile is especially nice.

HALEYS Beauty

HALEYS Beauty uses a soft, powdery color palette and a clear, well-spaced grid, which gives it a modern, feminine feel.

Wookmama

The Wookmama app is a color visualizer which displays palettes and applies those palettes to real-world images. Colour is, as one would hope, used well here, along with plenty of screen mock-ups.

Planet of Lana

Planet of Lana is the first game from Wishfully Studios, due for release in 2022. This teaser web page really allows the game illustrations to do the talking.

The Future of Office

The Future of Office is a sales site for office space to rent. It has a fresh, airy feel which reflects the open, minimal aesthetic of the spaces on offer.

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28 juin 2021/par Service comm.

3 Essential Design Trends, June 2021

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If you are feeling like me right now, you have mixed emotions about the world in general. And this is translating into a pretty distinct design trend that’s happening almost across the board: Websites aren’t using many images of people right now.

There are just too many questions about what is appropriate (mask, no mask? groups?), so the default answer seems to be using more “artless” options focusing on typography, graphical elements, and small animations.

Here’s what’s trending in design this month.…

1. No Photos Above the Scroll

As the world works to pull itself out of the pandemic, designers struggle with post-pandemic design elements, mainly photography.

Many brands and companies started to refresh their libraries with new imagery that included smaller groups and masked people. Now some parts of the world are pushing to reopen, making some of these images seem immediately dated.

What is a designer to do? First, you have to weigh keeping a fresh-looking design with a world that’s changing quickly right now.

That’s likely the big reason why so many website designs are launching without photos above the scroll. Instead, the hero areas are dominated by oversized typography, graphical elements, and small animations to grab attention.

There aren’t many images that contain people or real-life scenes.

This middle ground allows designers to create something interesting within some pretty distinct constraints while preventing a design from looking dated if local pandemic health guidelines change. (It’s a fine line to walk that may continue for some time to come.)

Each of these three sites does it differently, but with similar themes.

Michael Sumner uses bright color and subtle text animations to keep you look at the design. Clean lines and flowing graphical elements almost seem to counter the in-your-face color choice.

Gus uses a grid background – also with a nontraditional color palette – to draw attention. You keep looking at the design thanks to the animated “gus” on the screen. This small element is just enough to help users click deeper into the design.

Radian takes a different approach while also embracing the no photos design trend. With a lot of white space and clean fonts, the design uses simple scrolling logo boxes to help tell the company’s story.

2. Left Align Headline Dominates the Hero

This website design trend is a twofer of sorts: There are no photos above the scroll, and the main headlines are aligned left with dominance in the header area.

A left-aligned stack headline can be a striking and dominant element. It can have even more impact with the right words in the headline that entice and engage users to learn more. (If you use this design trend, it is imperative to spend time on the words to ensure that the design says something meaningful.)

Here’s where it gets tricky. To push the eye across the screen, you want the stacked headline not to extend all the way across. Most of the designs using this trend are going half to two-thirds across the screen.

Then the text size needs to be large enough so that the words don’t break awkwardly. (Sizing depends on how many words and letters you have to deal with.)

Finally, you want to stack lines of text to fall nicely into the main, first scroll of the design. If the headline sits too low, it might be distracting. The same is true of a headline that’s too close to the navigation or breaks funny on the scroll.

The lesson here is that stacking text in this manner is a fine art, takes just the right (and highly readable) typeface to pull off, and requires meaningful messaging.

Steadfast Collective does it with a simple headline and “pieces” of images that encourage scrolling.

Nebulab uses some imagery, but what you really see is the giant, two-deck headline. Note the clever use of “next big thing” in an oversized typeface.

#Yallbikeforkids uses an all-caps configuration with intentional underlines to bring attention to keywords. The stark black and white color palette with yellow accents is a bonus for this design and style.

3. Fun with Fonts

When you don’t have many images to work with and no faces to show, it leaves more room for typographic creativity.

From experimental typefaces to line styles to interesting weight combinations to completely artistic font treatments, designers are having a lot of fun in this area.

Here are three examples to crush on.

Mantic uses a fun dot-style experimental typeface for an AI tool with a futuristic feel. Using a type style that matches the tone and content of the design is key for making a technique like this really work wonders.

Ballistic Moon also uses a funky, experimental typeface for the intro to the online storybook adventure. What’s really nice about the use of the trend here is that the fun font has a distinct purpose and is used for only that use and is not scattered all over the design.

Kazuki Noda has fun with the letters of his name so that the same cool and majestic feel as the rest of the design. Look closely at the uber-blurred video background and phrases that pop into the hero area to describe the portfolio and art direction therein. It’s artful and fun.

Conclusion

There aren’t a lot of pictures to look at with website design projects this month. And that theme is at the heart of what’s trending right now. It will be interesting to see how long this continues in an uncertain world landscape.

What’s nice about these projects that aren’t so photo-heavy is that it forces designers to develop creative solutions and use other tools to help draw attention to the projects.

Designing within these types of constraints can seem a little overwhelming at first, but the best designers can run with this challenge to create something amazing. (And it can even feel freeing in some ways.) Good luck if you are working on one of these projects, and we hope these trends serve as a source of inspiration.

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7 juin 2021/par Service comm.

Popular Design News of the Week: March 22, 2021 – March 28, 2021

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Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Fontemon – World’s First Video Game in a Font

20 Best New Websites, March 2021

100+ Colorful Holographic Shapes

A Complete Guide To Accessible Front-End Components

Foont – A Font Game for Designers

8 Common Website Layouts Built with CSS Grid

ITF Launches Free Font Service Fontshare

The Surprising History Behind Some of Design’s Most Famous Principles

Responsive Web Design: 50 Examples and Best Practices

Colorie – Create Your Color Palette With Up To 14 Colors

The End of AMP?

The Logo is Not Enough: The True Nature of Branding

4 Common WordPress Attacks (And How to Avoid Them)

Going Headless: Use Cases And What It’s Good For

Hand Draw Letters That Advocate For Change

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28 mars 2021/par Service comm.

3 Essential Design Trends, March 2021

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March is that time of year where the feeling of newness starts, from the first Spring days to fresh design projects. These trends are no exception, with fun new takes on some classic concepts.

Circles are always popular, but the top trend is an animated take on the traditional element; plus, fun pink and purple color palettes and a few faux split screen designs round out trending styles.

Here’s what’s trending in design this month.

Circle Animations

Circles are one of those shapes that never leave the design sphere. They have a lot of classical meaning and are flexible in terms of design options.

Designers are having a lot of fun with this shape right now. From animations to text circles to image frames, they seem to be all over the place.

More recently trending is more circle-shaped animations. This trend maintains a circle’s properties as a unified and harmonious element with movement to create more engagement and make you look at the design just a little bit more.

Each of these examples uses circles in a different but equally interesting – and animated – way.

Universal Favourite uses a circular blob. It’s almost like a giant bubble. It wiggles and flows, and stretches within the space without any help from the user. It has a smoothly quality that makes you want to stare at it. The color here helps, with the circle and background not having an immense amount of contrast. Also, note the cute little circle button in the bottom corner.

Kenta Toshikura put most of the subtle animation for this design inside the circle. With a hover state, the entire circle moves on the screen with a second layer of animation, and the cursor is also a circle that hops around the black background.

Kffein takes a totally different approach with a circle made from the primary test elements. Identifying website information rotates in a circle around another geo shape on the main plane. Not only is there a circular animation, but an almost three-dimensional effect that happens due to the way elements are layered here.

Pink and Purple Palettes

The prevalent pink and purple color combination isn’t for everyone – although you wouldn’t know it from the number of designs using similar colors.

This bright combination almost screams “spring” and has a lightness to it that almost seems to lift the mood of any project. (Maybe color selection is a reflection of how we all want to feel.)

What’s nice about these colors is that they flow into one another nicely. They can also be expanded to fall into neighboring hues on the color wheel, such as red from pink and blue from purple.

Maybe the most popular use of this color pair is as a gradient. You can find pink to purple everywhere, from background gradients to image overlays to buttons and user interface elements. There’s no lack of use here.

Each of these examples shows opportunities with this color combination.

SMU uses bright pink, blue, and purple to create a giant “road sign” in the design that jumps out from the rest of the project. The sign almost seems out of place and doesn’t fit as part of the normal color palette. This is what draw you right to it.

USA Volleyball uses the popular gradient option and extends the pink to the purple palette to hints of blue and red. What’s great about this design is that it uses a super trend element and color option and makes it work with their current color palette. You can almost imagine the design conversation when someone wanted to use a pink to purple gradient for a brand that features red, white, and blue. The gamble paid off, and it works beautifully without being off-brand.

Blobmixer uses purple, pink, and a few other bright colors – note the animated circles, too – to draw users into the design. The entire project is a fun, customizable experience that you can play with, and the color choices are what make you interested enough to try. This design also offers a great example of tactile animation and elements that feel real even when you interact with them using a mouse on the screen.

Faux Split Screens

Split-screen designs were a huge trend for about two years. The aesthetic was also functional for content that required a this or that choice on the part of users.

Now, we see the design elements but without the function. (Maybe because it just looks nice and creates a sense of balance without a symmetrical design.)

These projects look like they might offer multiple gateways to content, but there is only one call to action on the dual-screen aside from navigation elements.

What this design option does is help draw the eyes across the screen. One side will immediately appeal to you, and when done well, you’ll feel a subtle push of pull from the color, text, and images to look at the other side as well.

Renaissance TV does it with heavy animation with “dancing dots” from an old TV that doesn’t work. But then you need to look at the green text to understand what is happening.

Yacht uses text weight and space to push the eyes across the screen. Almost everyone will go to the heavier areas first and then gaze across the screen through blocks of space to the final small text on the right side. And it all happens in a fraction of seconds.

Bonjour Paris pairs bold color with black and white images. You may look at either side first, depending on personal preference, but the other half of the screen is necessary for a complete understanding of the website.

Conclusion

While all of these design trends are evident in new and recent projects, the use of pink and purple color palettes – particularly with a gradient – seems to be everywhere you look. These color choices are popular and come in a lot of forms.

Maybe the most obvious is with brighter pink and purple gradients, but other variations are also trending. It’s definitely one to watch in the longer term.

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1 mars 2021/par Service comm.

5 Web Design Trends and Ideas for 2021

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One of the few bright spots in 2020 has been the creativity companies and individuals alike have exhibited in dealing with what, at times, seemed to be overwhelming problems.

The world of web design was no different. Designers and agencies had to adapt and implement new color schemes or design new shopping experiences, which made some of the previous design trends not fit for the current design problems.

We’ll take a look at these newest design trends and the rationale behind them. As we do so, we’ll also take a look at some of BeTheme’s 600+ pre-built sites that have already put them to good use.

1. Comforting Color Palettes Lighten the Load

In years past, bolder color schemes were one of the hallmarks of web design trends. Their purpose was to quickly engage a visitor and prompt him or her to respond emotionally.

Given all the drama and turmoil we were subjected to through most of 2020, we’ve come to welcome the use of toned-down colors in marketing instead of the bolder, brasher, and more “in-your-face” color schemes.

Bellroy’s website puts toned-down colors to good use. This company’s product line of wallets, bags, and the like, are designed to keep people’s belongings organized, safe, and secure. A wild color scheme simply wouldn’t be fitting.

How, then, are brightly-colored products dealt with? Thanks to judicious uses of white space and background photos, this website still emphasizes a toned-down color palette.

The BeSpa pre-built website is another example of a color scheme that almost immediately puts the mind at ease.

Calm and soothing? Yes.

Boring? Definitely not.

Comfort and security are the emotional drivers in this example.

2. Seamlessly Intermingle and Balance Physical and Digital Imagery

People confined to their homes because of Covid-based restrictions spent many more hours looking at their screens in 2020. Online programming began to take on the appearance of a reality show that blurred the boundaries between the real and the digital.

Whereas web designers tended in the past to rely on either photos or illustrations in their designs, these same designers have started to integrate these blurring effects into their designs, with results that range from amusing and quirky to highly informative.

Check out this example from fashion designer Constance Burke:

It’s not every day you see real models wearing hand-drawn fashion sketches. But it’s just one example of how the physical can be blended with the digital.

The BeSki pre-built site does the same blending of the two, but in a totally different way:

The sections’ designs switch from predominantly physical to largely digital and back again, an excellent approach that provides a maximum amount of useful information.

It’s also worth noting how snowbanks are effectively used to seamlessly transition from one section to the next.

3. Create Well-Organized and Helpful Shopping Experiences

More people spending more time at home has created a surge in online shopping. As a result, many online store owners are now feeling the effects of increased competition.

Consumers look for brands they believe they can trust. At the same time, they want their online shopping experiences to be as quick and painless as possible. They look for (and expect) quick and effective product search capabilities, helpful and effective product displays, one-page product descriptions, and the like.

Walgreen’s product page design is especially well-suited for 2021 ecommerce shoppers:

Everything shoppers usually need to know is presented above-the-fold. They can easily proceed to the next step or scroll down for reviews or additional product specifications.

BePestControl’s pre-built website uses a similar product design approach:

In this example, the main selling points are up-front and are kept short and sweet. The shopper can either hit the ‘Add to Cart’ button or look below the button for additional information.

In both examples, a visitor doesn’t have to mull over what step to take next since one of the design objectives is to make the shopping experience as easy and as satisfying as possible.

4. Take Advantage of the Benefits of User-Controlled Video Content

Once upon a time, video content was “the thing” to incorporate in a website. Hero background videos proved to be particularly engaging, and “how-to” videos presented much more useful information than illustrations or blocks of text could.

On the other hand, Auto-play videos, those that started on their own, all too often had a tendency to irritate rather than inform, especially when their content didn’t address a visitor’s immediate concern.

Thanks to Zoom and similar video platforms that came into widespread use in 2020 and to website designs that include video “Play” buttons, users have become much more comfortable with the medium. As an example, Shoppers have been given total control over if or when they want to view a given video.

This is the design approach Payoneer has taken:

The white “Pay” button is impossible to miss, and while it is designed to encourage a visitor to watch a testimonial, doing so is completely optional.

The BeOptics pre-built website cleverly slips in a video play option as well:

In this example, when visitors hover over the “See More” button, it lets them know that they have the option to watch the video if they want to learn more.

5. Trust Builders Should be Non-Negotiable Web Design Elements

There are various ways in which products are organized or showcased in brick and mortar businesses to instill trust. Helpful and friendly staff also contribute to instilling trust.

Some of these trust-builders are easily incorporated into eCommerce designs. Others, though more difficult to fit in, can usually be satisfactorily addressed.

Digital trust builders can include.

Logos (familiar, whimsical, innovative, engaging)
Portfolios and/or product pages
Customer reviews, product ratings, and client testimonials
Case studies and product or price comparisons
Safety and security seals, e.g., Better Business Bureau, PayPal checkout
Charts, graphs, counters, and other data visualization techniques
Proof of social, charitable, or community-related actions and contributions

Put, trust-building content will beat hard-sell techniques every time, especially if you would like your customer base to include referred and repeat customers.

Omaze, for example, gives people entries for prizes based on their donations while at the same time highlighting the good things it and its donors have brought about.

To help build trust, the site devotes space to highlighting publications that have featured Omaze and the work it has done and is doing.

Plus, it puts data visualization and non-profit testimonials into play to give visitors an added insight into what is going on behind the scenes:

As you can see, it doesn’t have to be difficult to incorporate genuine trust-building content into your website designs.

BePortfolio is a great example of how you might go about doing this for a portfolio site, whether it’s your own or a site for a client:

The home page alone has plenty of space for including trust-building content:

A satisfied customer counter
Product usage case studies and testimonial
Portfolio highlights
Client and partnership logos

And it can only get better as a visitor moves through the site, but only if you’ve chosen to make that happen.

Have You Started to Take These New Web Design Trends to Heart?

We’re not suggesting that you throw the baby out with the bathwater, but some trends will need to be discarded to enable you to adjust to a new normal. Other 2020 design trends, like minimalism and headline topography, are likely to remain popular for years to come.

New trends that incorporate calming color palettes, image blending, more efficient eCommerce UX designs, user-controlled video, and trust-building elements should give your customers the feeling of comfort and security they will be seeking in 2021.

If you want to implement some or all of these new trends in your 2021 website designs, BeTheme’s 600+ pre-built sites make doing so an easy task.

[– This is a sponsored post on behalf of BeTheme –]

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9 février 2021/par Service comm.