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Modélisation des menaces informatiques

Modélisation des menaces informatiques

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La modélisation des menaces informatiques est une pratique essentielle pour protéger les systèmes informatiques contre les attaques. Elle permet d’identifier et de gérer les risques.

Designer des logiciels sécurisés offre une large gamme de bénéfices

Le codage sécurisé offre de nombreux avantages, allant de la réduction du nombre d’heures humaines passées à corriger les vulnérabilités de sécurité en production à la limitation des pertes financières et des pénalités réglementaires, ce qui permet d’obtenir un avantage concurrentiel et d’accroître la fidélité des clients.

Le modélisation des menaces est un élément essentiel des principes directeurs « Sécurité par conception ». Cette fiche de référence fournira les principes fondamentaux de la modélisation des menaces, les pratiques de base pour une mise en œuvre sécurisée et les éléments clés pour mener à bien des examens de modèles de menace réussis. En explorant l’importance des outils modernes pour automatiser et rationaliser les processus de modélisation des menaces, nous examinerons comment améliorer la précision des résultats et faciliter l’intégration et la collaboration entre les équipes de logiciels et de sécurité tout au long du cycle de développement logiciel.

Enfin, nous verrons comment le codage peut être utilisé pour améliorer la sécurité des logiciels. Les outils de codage peuvent être utilisés pour détecter et corriger les failles de sécurité dans le code source, ainsi que pour vérifier que le code est conforme aux normes de sécurité. Les outils peuvent également être utilisés pour surveiller les modifications apportées au code et identifier les vulnérabilités potentielles. De plus, ils peuvent être utilisés pour analyser le comportement du code et détecter les anomalies, ce qui permet aux développeurs de prendre des mesures pour corriger les problèmes avant qu’ils ne deviennent critiques.

Source de l’article sur DZONE

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SAP Labs France et l’artiste Florian Schönerstedt collaborent dans un projet mélant art et IA

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Les IA génératives telles que ChatGPT ou Dall.E ont permis au plus grand nombre de découvrir les différentes applications de la technologie dans des domaines variés et parfois surprenants, comme l’Art.

L’innovation est souvent le fruit d’une rencontre.

L’innovation est souvent le fruit d’une rencontre entre des personnes, des outils et des savoir-faire qui de prime abord semblent tout opposer.

Sur une initiative de la DRAC, le programme « Art & Mondes du travail » est un dispositif qui met en relation 3 acteurs : l’entreprise, l’artiste et la structure de diffusion.  En collaboration avec l’Espace de l’Art Concret de Mouans Sartoux (06), SAP Labs France a accueilli durant 6 mois l’artiste plasticien Florian Schönerstedt.   

Au cours de sa résidence, l’artiste s’est imprégné de la culture d’entreprise du centre de R&D à Sophia Antipolis en rencontrant chercheurs et experts. Florian a toujours insisté sur la spontanéité de sa démarche : « Je ne voulais pas venir avec une idée préconçue et demander une exécution technique de la part des collaborateurs SAP ».

Francesco Di Cerbo, chercheur en cybersécurité chez SAP Labs France, a été sensible à la démarche artistique de Florian. Tous deux ont immédiatement constaté des similitudes dans les règles, les protocoles, les démarches appliquées à leurs univers professionnels diamétralement opposés : la collecte de données, l’exploitation de ces dernières et la restitution, sont pour le chercheur et l’artiste des démarches essentielles dans la concrétisation de leurs projets respectifs.

D’une réflexion commune, ils explorent le CV, cet outil qui est le premier point de contact avec une entreprise. Un simple « papier » sur lequel un ensemble de données personnelles traitées définissent – et conditionnent presque – un être humain.  Francesco et Florian ont ainsi imaginé un générateur de CV d’artiste. L’IA et les nouvelles technologies nous offre ainsi la possibilité de rencontrer un alter-égo professionnel à travers les expériences décrites dans son curriculum vitae.

La technologie au service de l’art augmenté ?

Pour concrétiser ce projet, Francesco Di Cerbo a utilisé un LLM (Large Language Model) combiné à un algorithme basé sur un réseau des probabilités conditionnelles pour générer les différentes parties d’un CV d’artiste : les titres d’expositions, la fréquence des expositions par an et la distribution d’années dans la carrière de l’artiste. A été utilisée une technique nommée “confidentialité différentielle” pour obtenir l’anonymité des données tout en préservant les informations. Francesco précise que les données privées comme les noms et prénoms n’ont pas été pris en considération. Les données ont été recueillies à partir du site documentsdartistes.org, avec leur permission. Ce site a des biographies des plusieurs artistes actives dans la région PACA. Au total plus de 200 CV d’artistes ont permis d’entrainer l’intelligence artificielle. Le design de l’interface a été imaginé par Ashwin Tanjore Shyamsundar, UX Designer, et le développement opéré par Marie-Pierre Mela, Développeur chez SAP Labs France.

De gauche à droite : Ashwin Tanjore Shyamsundar, Francesco di Cerbo, Marie-Pierre Mela, Florian Schönerstedt

Une œuvre collaborative  exposée à l’Espace de l’Art Concret du 22 avril au 14 mai 2023.

Le temps d’un instant, en tapant quelques caractères sur un clavier suivi d’un clic, les visiteurs ont pu découvrir alors leur CV, vraisemblablement authentique. Certains notent même des cohérences probables avec leur véritable chemin de vie. Environ 500 visiteurs sont venus découvrir l’installation le temps de l’exposition.

Pour Francesco, le résultat de cette expérience inédite est sans appel : “Combiner les capacités d’une entreprise comme SAP et d’un artiste du monde digital comme Florian était sans doute une bonne idée : le fournisseur d’une des solutions logicielles la plus concrète et solide pour les entreprises, a prêté son visage et sa technologie à un projet visionnaire et pertinent dans le domaine de la suggestion. L’amalgame donne à mon avis un résultat qui semble à la fois très concret et très surprenant. D’où son intérêt et sa valeur.”

Le succès de cette collaboration inédite a suscité la curiosité de nos voisins. Mr David Simplot, Directeur de 3IA, (à gauche sur la photo), a rencontré l’artiste et l’équipe du projet au cours d’une visite guidée. Lui-même s’est découvert une folle carrière artistique avec au compteur une vingtaine d’expositions individuelles à son actif !

Plus qu’un projet d’artiste, cette œuvre collaborative vient interroger notre rapport aux données personnelles et le traitement de ces dernières. Comme un logiciel, cette œuvre pourrait être la première version d’un générateur de CV plus abouti. Pour continuer d’explorer ce domaine, Florian Schönerstedt est candidat à l’appel à projets de l’Université Nice Côte d’Azur .

« Il faut des partenaires capables de nous apprendre quelque chose que l’on ne sait pas ou à quoi on ne pense pas. C’est ce qui permet de faire naître les nouvelles réalités », Martin Wezowski, Chief Futurist Officer SAP, en mars 2023.

SAP Labs France s’entoure de partenaires audacieux pour ensemble façonner un écosystème innovant, performant et créatif autour de la Tech.

The post SAP Labs France et l’artiste Florian Schönerstedt collaborent dans un projet mélant art et IA appeared first on SAP France News.

Source de l’article sur sap.com

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Exciting New Tools for Designers, December 2022

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Designing a website or app can be a daunting task. But with the right design tools, it can be a lot easier. In this article, we’ll introduce you to some of the best tools, apps, and resources available right now. From client management to AI-powered design tools, there’s tons here to round out the year in style. Enjoy!

WelcomeSpaces

WelcomeSpaces is a collaborative tool for professional designers. Communicate with clients, share files, discuss revisions, and stay on track with an activity feed. Client collaboration has never been so simple.

html.to.design

html.to.design is an excellent plugin for Figma to help you quickly and easily create beautiful designs from existing websites. With just a few clicks, you can import the HTML code for any website and start designing your own version of it.

Squeaky

Squeaky is a privacy-friendly analytics suite that lets you capture up to 60% more data than legacy tools. With Squeaky, you can get insights into your customers’ behavior without compromising their privacy. Use Squeaky to make better decisions for your business.

AI Canvas

AI Canvas is an online collaborative platform that allows users to create and share AI artwork with other community members. Start your artwork with text prompts and watch it grow.

Magician

Magician is an AI-powered plugin for Figma that can create icons, images, and web copy from text prompts. It’s the perfect tool for designers who want to quickly and easily create beautiful designs.

Doughnut

Doughnut is a supportive design and freelancing community designed to help you succeed as a freelance designer. From finding new clients to managing your time, Doughnut has everything you need to make the most of your freelance career.

Deckset

Deckset is a simple way to produce great-looking presentations. Just write your thoughts in your favorite text editor and watch Deckset transform them into beautiful, persuasive presentations.

Vectormaker

With Vectormaker, you can easily convert pixel-based images into colorful vector graphics. Vectormaker uses the Potrace algorithm to trace the edges of your image. You can then choose the colors for your vector path based on the colors in the original.

Wrap

Wrap is a browser extension for capturing and editing product screenshots with ease. With a selection of carefully selected styles to choose from, you can create pixel-perfect designs in seconds—even if you’re not a designer.

Illustration Builder

The Illustration Builder digital designer toolkit is a Figma plugin for creating beautiful illustrations for your business website. You can create any illustration with a wide range of objects, backgrounds, characters, abstractions, and more.

OptiMonk

With OptiMonk, you can create beautiful pop-ups for Shopify, WordPress, MailChimp, and more that will help you increase your marketing reach, increase customer engagement and boost your conversions.

Jot

Jot is a marketing tool that uses OpenAI’s GPT-3 to generate human-like ad copy based on a single product description. With Jot, you can create engaging adverts quickly and easily.

Free Mockup Generator

Pixelied’s free mockup generator allows you to create stunning designs with editable mockups in minutes. With a wide range of customizable templates to choose from, you can design the perfect mockup for your project.

Womp

Womp is a new way to create 3D images. Intuitive and easy to use. With Womp, you can create beautiful 3D designs. Everything you create in Womp is exportable for 3D printing, social media, or directly into a game. It’s a great way to produce 3D icons and illustrations for your website.

Tinkerwell

Tinkerwell is a must-have companion to your favorite IDE. Quickly iterate on PHP code within the context of your web application. There’s no need to waste time opening browsers, creating test URLs, and uploading apps to servers. Use Tinkerwell locally, via SSH, Docker, and even on Laravel Vapor.

Magical

Magical is a tool that helps you speed up the meeting scheduling process. With Magical, you can easily find time slots that work for everyone and create personalized links to those slots. With Magical’s Dynamic Availability feature, you and your attendees can always find the best meeting time.

Explain Code

Explain Code is a great way to understand complicated code. You can see how the code works line by line and learn about programming concepts. Gain in-depth knowledge of how and why code is constructed and fast-track your learning process.

Shuffle Alternatives

Shuffle Alternatives allows you to create multiple site styles with a simple drag-and-drop builder. Create your core design and then choose from different design styles for a site that best fits your brand approach.

Idea Clarity

Get help honing your ideas, perfecting your pitch, and targeting the most profitable directions. Idea Clarity is an app that gives you direct access to experts in your chosen field who will help you revise your rough idea into a concrete plan.

Graphicsly

Graphicsly is an all-in-one graphics assets plugin for WordPress that lets you import directly into your installation. There are 1000+ 3D assets, 3000+ illustrations, and 9000+ icons ready to use today.

Source

The post Exciting New Tools for Designers, December 2022 first appeared on Webdesigner Depot.

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10 Key Principles of User-Centered Design

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Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

What Is User-Centered Design?

To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

UCD Requires Four Fundamental Components:

  • Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
  • Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
  • Legibility: Is the text simple to read for users?
  • Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

What Is The Significance Of UCD?

User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

The following are some of the advantages of a user-centered design strategy for a business:

  • Customers keep coming back for more
  • There would be an increase in sales
  • Creating polished, efficient, and widely available goods
  • Understanding challenges thoroughly to provide suitable solutions
  • Customers and teams working together
  • Avoiding typical blunders
  • Enhancing Competitiveness
  • Assisting them in comprehending their market

It offers consumers the following advantages:

  • Making their life easier
  • Fulfilling their desires
  • Companies making them feel heard and understood
  • Making them feel important in the creation of things they use
  • Providing answers to challenges they were unaware they had or could not imagine solutions to

Let’s dig in to learn more about the advantages of UCD.

Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

1. Prevent Project Failure

Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

2. Improve ROI

This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

3. Increase Development Efficiency

In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

4. Up The Level Of Competition

Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

As a result, this may increase your ability to compete in your sector.

5. KPIs Are Included

Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

Human-Centered Design Versus User-Centered Design

There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

What crucial guidelines or principles should designers consider when adopting a user-centric design?

The Process Of User-Centered Design

Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

1. Contextualization

The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

2. Outlining The Prerequisites

Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

3. Design

Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

4. Analysis

The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

Top 10 User-Centered Design Principles

Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

1. Use Simple Language

Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

2. Feedback

Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

Keeping the user informed throughout the process reassures them and keeps them on track with their job.

3. Maintaining Consistency

Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

4. Give The Complete User Control

Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

By removing the effort from the job, the user can do it quickly while keeping control of their activities.

5. Describe The Situation

Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

6. Examine the Design

Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

7. Create Designs That Are Specific To The Needs Of The User

The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

8. The Design Process Is Iterative

Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

9. Adequate Navigational Tools

An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

10. Unflawed System

Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

Wrapping Up

User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

 

Featured image by pch.vector on Freepik

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How To Build A Design Portfolio With Zero Clients

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A design portfolio is an excellent way to demonstrate your skills as a freelancer. As a web designer, you compete with millions of other web designers. Therefore, you must have a strong portfolio to land a high-paying web designing job in such a competitive space. A strong portfolio sets you apart from others. Having no clients, however, can make it challenging to get your portfolio noticed and build up any momentum.

People typically build portfolios from projects they do for clients. Hence, it seems unlikely for a new web designer without clients to have a strong portfolio. However, it’s attainable. You can build a design portfolio with no clients, and you’ll find out how in this post.

What Makes A Good Design Portfolio?

A good portfolio should display your best work, as most clients want to see your best. However, your best work may not be client work. In addition, what’s more, important than displaying your best work is showing your versatility.

Being a versatile web designer will land you more jobs than being an expert in just one type of web design. Notably, you don’t need to have many clients to be versatile in web design. Instead, you become versatile by taking on different projects.

A good design portfolio should include professional recommendations. Testimonials from previous clients are valuable here, but anyone can recommend you. It could be a web designer friend, collaborator, or even your tutor.

Furthermore, a good portfolio should feature non-client work; even if you have thousands of past clients, featuring personal projects is still ideal. It shows your growth as a web designer isn’t limited to what clients ask you to do.

Many other factors constitute a good portfolio, but these points are the most important regarding showing your skill. You can build a portfolio that includes them even if you have no clients.

How To Build A Design Portfolio With Zero Clients

You can try all or some of these methods to build a design portfolio if you have no clients.

1. Take On Design Challenges

A simple way to build a strong web design portfolio is by competing in challenges. It’s helpful whether you have clients or not.

Winning a design challenge is like finishing at the top of the class. It demonstrates that you’re the best web designer in the room and the type of web designer clients want to hire. Generally, taking on design challenges will help sharpen your skills.

You can partake in competitions arranged by renowned web design communities. You can find such competitions on websites like 99designs and Design Crowd. More often than not, winning a web design challenge will land you a job.

2. Carry Out Personal Projects

Carrying out personal projects is similar to competing in challenges. However, in this case, you’re challenging yourself.

Have you ever had a unique idea for a website? Don’t wait until a client asks you to build such a website. Instead, you can begin the project on your own. Then, if you succeed, you can proudly display the project in your portfolio.

When you get clients, you wouldn’t need to convince them that you can handle such tasks; the personal project is a testament to it.

You can carry out as many personal projects as you envisage, no matter how simple or complex. Furthermore, you don’t always have to complete them. Even failed personal projects can be part of your portfolio.

3. Clone Websites

When most clients contact you, they’ll want you to create a website similar to some existing website. You can give yourself a head start by cloning some popular websites and featuring the projects in a portfolio.

Your ability to build a replica of a professional website from scratch shows expertise. In addition, you most likely won’t get a 100% match with the original version. Your version may have improvements that subsequent clients would appreciate.

Furthermore, some website designers specialize in cloning. Suppose you plan to provide such services to clients. In that case, displaying your previously cloned website projects is all you need to create a strong portfolio.

4. Create Websites for Family and Friends

Your family and friends are potential clients. Hence, you can offer to build websites for them, even if it is for free. Afterward, you should include the work in your portfolio.

If your friend or relative has an offline business, for example, you could offer to build a website to give them an online presence.

Even if they eventually don’t use the website, you can include it as a demo project in your portfolio.

5. Get Inspiration From Others

You’re not the only web designer with no clients who wants to build a strong portfolio. Therefore, you can draw inspiration from others.

Dribbble, the social networking platform for designers, is among the best options you have. Dribbble allows you to find thousands of new and veteran web designers with varying portfolios.

You can scan the portfolios, examine the content, and try to replicate what you can in yours. Furthermore, you can even build a portfolio directly on Dribbble.

Bottom Line

Not having clients shouldn’t discourage you as a new web designer. You can still build a strong design portfolio with the methods discussed in this article.

After creating your portfolio, you can then use it to secure jobs. Subsequently, you can update the portfolio with your best client work.

 

Featured image by storyset on Freepik.

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5 Ways That UX Developers Influence SEO 

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User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it. 

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website. 

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too. 

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated. 

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals. 

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging. 

In the same way, user experience is about providing users with easy access to the information and resources they want. 

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly. 

Where UX Developers Influence SEO 

There are plenty of connections between UX and site indexability. 

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results. 

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button. 

Let’s take a closer look at how developers can influence SEO with their UX strategies. 

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit. 

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed. 

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential. 

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button. 

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs. 

So, how do you make your layouts more UX and SEO-friendly?

  • Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier. 
  • Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content. 
  • Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google. 

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website. 

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content. 

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar. 

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value. 

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead. 

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need. 

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling. 

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page. 

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with. 

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location. 

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads. 

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore. 

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content. 

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier. 

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

 

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How to Design an MVP Web Page

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Learning how to design an MVP webpage or website could be one of the best things you can do as a site creator in today’s digital world.

In a fast-paced landscape, where customer preferences and technology are constantly changing, most companies don’t have time to dedicate months or years to each web project. The longer you take to complete your website, the more likely your creation will be outdated by the time you hit “publish.” That’s why countless creators are beginning to take a different approach.

To avoid wasting time, money, and effort on something that doesn’t deliver a significant return on investment, designers are now building “Minimum Viable Products,” or “MVPs.”

Here’s what you need to know about creating your MVP webpage.

What is MVP Web Design?

Typically, the “MVP” development process is most common in the app or software creation world. It refers to when a developer builds the simplest version of a technology capable of achieving specific goals. For instance, if a company wanted to create an ecommerce app, they would design a simple tool capable of listing products, enabling payments, and tracking orders.

After launching the MVP product, the company or developer would check to ensure it had the right impact on the target market and generated positive results. Using feedback and analytics, the developer would then begin to add new features one at a time.

MVP design aims to ensure you’re developing the best, most valuable product for your audience while getting your solution to market as quickly as possible.

The same strategy in MVP app and software design can also apply to website creation. Rather than building a highly complicated website with multiple features straightaway, the designer would focus on creating a single page equipped with the essential elements.

For instance, instead of building an entire site for your online course, you may develop a single-page website where customers can learn about the system, sign up, and pay for their membership. The great thing about an MVP web page is it allows companies to start advertising their solution, product, or service quickly, with the minimum initial investment.

How to Create an MVP Web Page

Creating an MVP web page is similar to designing any Minimum Viable Product. Throughout the project, the focus will be on keeping the development process simple while collecting as much feedback as possible.

Here’s how you’d get started with an MVP web page.

Step 1: Planning

Planning is an important stage in any web design project. It’s particularly crucial in the MVP landscape, where you need to define the most critical features of your webpage or website to ensure it’s “viable” for your needs. The initial planning stage can sometimes be the lengthiest part of the process, depending on the amount of research you need to do.

For the most part, web designers and companies will begin by conducting market research. This means examining crucial concepts intended to drive your strategy, such as:

  • Your target audience: Who are you trying to target with this web page, and what will they need from your site? A user persona can be helpful if you don’t already have one.
  • Competitors: Who are your main competitors in this space, and what do their web pages offer? Which features do you need to replicate or avoid?
  • Goal setting: What is the main objective of this web page? What do you need it to do, and what might it need to accomplish in the future?

The key to MVP web page planning is ensuring you look holistically at your project without thinking too far ahead. The site you create should be capable of scaling and expanding in the future, but it shouldn’t have too many features from day one.

Step 2: Creating Your Feature List

Once you’ve done your research and formed the foundations of your plan, it’s time to list all the features your MVP web page needs to have. Unfortunately, this is where the process can get a little complicated. It’s easy to start adding capabilities and components that aren’t necessary to make your site more exciting or competitive.

As worrying as it can feel to release a very basic web page, remember your focus is on rapid growth and development. With this in mind, concentrate on narrowing your feature lists down into:

  • Initial must-have capabilities: First, decide what your web page can’t thrive without. If the primary goal of your page is to sell software subscriptions, then you’ll need to implement tools for collecting member information and payments.
  • Next stage functionality: Consider the features you might add once you’ve confirmed your webpage is effective. This will allow you to ensure you’re creating a platform that can expand to suit future needs.
  • Possible future requirements: You can also list features that might be helpful in the future but don’t necessarily need to be implemented immediately. For instance, if you’re selling an online course, you might create a separate page where people can sign up to learn about future lessons.

Step 3: Finding the Right Software

Next, you’ll need to decide how to build your web page. There are several options available to today’s designers. An open-source solution is usually the best route for designers who need to create something specific from scratch. However, if the factor that makes your solution “viable” is unique, you may need access to code to bring your idea to life.

Alternatively, if you’re building a basic webpage capable of something like collecting customer email addresses or facilitating transactions, you might be able to use an off-the-shelf tool. CMS services for web designers can reduce the work and expense involved in creating a minimum viable product.

For instance, you might use a tool like Wix or Squarespace to edit a pre-existing template and simply drag-and-drop the features you need into the right places. On the other hand, if you’re planning on adding more functionality to your site down the line, it’s worth checking if any builder you will use has the right level of flexibility. Many tools will allow you access to code, advanced features, and essential module-based building functions.

Step 4: Implement Your Analytics

One of the essential parts of an MVP workflow is feedback. When you roll out your MVP, you’ll be looking for insights, guidance, and analytics to help you decide what your next steps are going to be. As a result, MVP workflows are based heavily on experimentation.

This means you’re going to need the right analytical tools in place to track crucial information. You can implement tools for collecting customer feedback directly. It’s also worth having a system in place for tracking metrics like:

  • Conversion rate;
  • Traffic numbers;
  • User behavior;
  • Most used/least used features;
  • Technical site performance;
  • Bounce rate;
  • Average time spent on the page.

While Google Analytics is one of the most popular tools for collecting insights in the MVP website design world, various other options are available. You can even find tools with in-built heatmaps to see how people navigate your site more effectively.

It’s also worth having A/B testing components in place. This will allow you to test the different “new” features you add to your web pages over time and examine how they influence your conversions and support your goals. For example, you can use A/B testing to explore the impact of everything from CTA button colors to webpage copy and offers.

Creating Your MVP Web Page

In the fast-paced web development and design world, the old-fashioned and slow approach to designing web pages is growing increasingly less common. Instead, an MVP strategy may be the best bet for companies looking to go to market faster, collect insights from their target audience, and accelerate growth.

Though getting used to this design strategy initially can be challenging, it can save you significant time, resources, and money in the long term.

 

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