Articles

Understanding Cross Browser Testing and Responsive Testing

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Introduction

The Internet is inevitable in the current time. It is everywhere, and the entire world depends on it to function, perform day-to-day activities and stay connected with people from different corners. Gone are the days when testers only chose to create websites for selected browsers and hardly faced issues maintaining a website on a few browsers. As the technology matured, many significant players entered the browser market. Even the users evolved, became tech-savvy, and improved their browsing habits. Now was a time when businesses were in critical need of cross-browser testing and responsive testing to stay ahead of the competition. Cross-browser testing focuses on the website’s overall functionality; responsive web testing verifies the look and feel of the web application. Cross-browser testing deals with the analysis of the web browsers that their users use, and responsive testing deals with the devices where the company’s user base visits the websites. Let us shed some light and understand cross-browser and responsive testing in detail.

What Is Cross Browser Testing?

We all know that testing cross-browser compatibility of websites « is of utmost importance. It helps understand how stable your web application is across various technologies, browsers, operating systems, and devices. The adoption of cross-browser testing is to provide a better user experience irrespective of which browser-OS-device combination your users use to access your website. In cross-browser testing, the testers generally validate the web application’s functionality and ensure its user-friendliness and performance are up to the mark across the web browsers. Businesses can also take the help of cloud-based automated cross-browser testing tools to have access to a wide range of real devices to test their web and mobile applications. Different browser engines render websites differently; even the version of each browser causes the code uniquely. It means the code behind the websites is read differently by every browser. So, various cross-browser testing strategies are critical for website accessibility. It is how different browsers render a web page:

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How to Build a Strong Brand Reputation

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Most of us are concerned about our public image, right? It matters a lot how people see and think of us. Export the same sentiment to a brand instead of a person. That’s what brand reputation is all about!  

Yes, it’s that simple – the public’s perception of a brand constitutes its brand reputation. And since the internet plays a significant role in public perception nowadays, a brand’s online reputation essentially drives brand perception.

If we come at it from a slightly different angle, it’s the sum of all ideas and emotions a customer or client associates with a brand while interacting with it at any stage. It includes everything, from what kind of customer services they get when purchasing goods or services to after-sales services the company provides. Reputation management is usually done via social media, emails, and online chats.

(Remember, you shouldn’t confine brand reputation only to a brand’s customers or end-users. It includes all stakeholders’ opinions of a brand. It can be anyone from customers to retailers and shippers to manufacturers.)

In short, brand reputation is the most vital intangible asset for any organization striving to make it big in today’s cutthroat market.

What’s The Importance Of A Strong Brand Reputation For Today’s Businesses?

It wouldn’t be wrong to say that nothing affects every stage of the marketing and sales funnel, like a brand’s reputation. Whether it’s awareness, interest, evaluation, commitment, sales, or reputation, a strong brand reputation will only supplement it.

Recent research reveals that about 94% of consumers say that their likelihood of frequenting a business increases if it has positive reviews. Conversely, 92% say that their chance of patronizing a business decreases if it has negative reviews.

Now, let’s look at various factors that make working on your brand reputation important.

Market Trust

Strengthening brand reputation earns your business the trust factor, making your brand a more viable choice for existing and prospective customers. It helps them place their faith in you, believing that your brand is here to thrive and fulfill any promises it makes.

Moreover, it’s a fact that people prefer buying goods and services from a brand that enjoys a solid reputation, especially if people in their social circle use its products.  

Higher Sales

You can’t be far from the truth if you believe brand reputation only yields intangible business gains. It lends you tangible improvements as well, most importantly, in the form of higher sales volume, which translates as higher profits.

All this can’t be achieved without the push from a strong brand reputation, helping the brand carve a niche for itself amongst tough competition.

Customer Loyalty

When a brand succeeds in earning a higher trust level and a positive reputation, the customers are more likely to remain loyal. And, will continue to buy products and services from it, refuting various incentives by the competition, such as discount packages & low prices.

Customer loyalty also leads a brand to a host of other fringe benefits, i.e., demanding a premium price after some time.

Competitive Edge

One thing is for sure, the level of competition in the market is always going to soar higher and higher. And it’s almost impossible for a business to make its way through it without a competitive edge. That’s where a positive brand reputation can make a business’s life easier.

Having the edge over the competition means your potential for catching new customers increases exponentially, helping your brand claim more of the market share.

Word of Mouth

Happy customers remain one of the most significant assets of a brand, especially in this digital era. They serve as brand ambassadors, and if they’re happy and satisfied, they’ll pass the word on, advocating for the brand for free.

It not only leads to increased brand awareness in the market, but it also paves the way for a business to improve its sales and profit margins over time.

What Are The Best Strategies For Managing Your Brand’s Reputation Online?

We’ll keep our focus on the ones proven to be the most effective, starting with:

Staying Ahead of The Curve

Being proactive is among the primary requisites for today’s brand managers. They should be thinking ahead of their competitors and the target audience. While branding online, the margin of error is relatively low, and any slipup can lead to a ripple effect in nullifying the brand’s positive image.

The best way to cope with such a situation is to embrace the mistake quickly and be upbeat enough to resolve the issue immediately rather than have a wait-and-see attitude.

Be Specific About The Deliverables

Social media has played a phenomenal role in educating today’s customers, making them very intelligent and demanding at the same time. It has opened up infinite mediums and channels to get alternatives for almost everything.

That’s why brands need to be very specific in delivery time and after-sales services to avoid earning themselves a bad name in the market. Most experts recommend the “under promise and over deliver” approach to avoid disappointing your customers.

Establish Yourself as An Authority

If you have complete faith in your offerings as a business, knowing that you’re the best in the market, you better be loud and clear about it. It will help you catch immediate attention from your target audience, increasing your brand awareness and your potential to bag more sales and revenue.

Let’s talk about the quality of the product as an example. If you believe that the quality of your product is the unique selling prospect, you must let people know about it. Flaunt this factor with full force, vigor, and authority.

It will help you establish your brand in the market as an authority, and your target market will start looking up to you for the best and the latest on it.

Be Consistent and Assertive

As they say, consistency is the key. If you do it right, your brand reputation will go beyond the lifespan of your brand. People will relate to your brand positively even after your business shuts down.

However, this demands the next level of consistency from your business. You have to make sure you deliver your best in all aspects of branding your business, from the quality of the products and services to the level of customer service you offer.

It doesn’t work well if you outperform your competition by miles for the first time and then step back from delivering those high service standards. You roll your sleeves up and get to compete yourself if you believe you’re outdoing your competition so well.

Deliver on Your Promises

You cannot overstate the significance of delivering on your promises if you want to make the most of your brand reputation. Nothing brands your business better than a bunch of happy and satisfied customers.

And, delivering on your promises consistently is the least of what you need to do to win over your customers to the level they turn into your unofficial brand ambassadors.

Value Feedback

It would be best if you realign your thinking this way. 

Who are you producing your products/services for? Your clients/customers, of course!

What if it’s not working well for them?

Redo your product/service to the requirements and likings of your customers. Otherwise, your business will earn you nothing but a bad name in the market.

You have to realize the importance of listening to your customers, gathering customers’ opinions about what’s not working for them and what areas they would like to see improved. 

Learn to accept and respect your customers’ grievances, praises, issues, tips, or any feedback they give you about your product or service.

You’ll upscale your brand’s reputation considerably if you start doing this.

How Can Influencer Marketing Help You Grow Your Brand’s Reach

Influencer marketing is the concept of branding your business through influential people and opinion leaders in the industry rather than engaging your business directly in doing so. They also brand indirectly, setting a practical example rather than advocating verbally for it.

Research reveals that 94% of marketers using influencer marketing find it highly effective, potentially increasing the ROI 11% times higher than conventional marketing.

Brands that indulge in influencer marketing associate themselves with influential personalities resonating with their message, driving it across their target market in a manner that a large number of people develop an affiliation toward it.

Influencer campaigns help brands tap into an existing community comprising their influencer’s dedicated followers, compelling them to tilt toward a brand they use. Most of us have observed how renowned YouTubers, Tiktokers, and bloggers proactively advertise different brands to their followers.

The increased penetration of a rapidly growing number of social media platforms also helps the influencers garner a solid following and significantly impact the communities that follow them.

They are like a part of the family for their followers, who value their opinion and try to imitate them in what they do and how they do it.

Conclusion

With the competition getting steeper every passing day, earning the trust and business of your target market is becoming a challenging task for most companies. It makes branding even more imperative.

Make a great customer experience your top priority, also keeping a focus on the customer and employee retention and customer feedback to establish yourself as a customer-centric brand. 

Though it might take some time, it will surely help you grab your target market’s attention and respect in the long run. Once you achieve that, you’ll see sales and profits soaring accordingly.

 

Featured image via Pexels.

Source

The post How to Build a Strong Brand Reputation first appeared on Webdesigner Depot.

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Blink a LED on a Raspberry Pi With Vaadin

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As I’m becoming a senior developer in terms of age, I’ve transitioned from one language to another. One of my main interests has always been clean, easy-to-understand UIs (User Interface). That journey started for me with Director (to create multimedia CD-ROMs), Flash website animation, and Flex Rich Internet Applications (= « Flash on steroids »). When I started developing with Java over 10 years ago, we had some projects with the early versions of Vaadin and JavaFX. As I went on with serverside applications, I only continued with JavaFX for some personal and side projects and loved the way you can create a UI both with XML (FXML actually) and code, exactly the same approach I loved with Flex. Since then, my love for Java and JavaFX only grew and it’s still my major programming environment.

But JavaFX has one missing piece: running it in the browser… Yes, JPRO can do this, but it needs a license and a dedicated server. And yes, there are some projects ongoing to bring JavaFX fully to the browser, but they are ongoing and not mature yet… Let’s look at another approach: Vaadin Flow and run it on a Raspberry Pi to control a LED and show the state of a button.

Source de l’article sur DZONE

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SAP et Trustpair joignent leurs forces dans la lutte contre les risques de fraude au virement

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Paris, le 7 mars 2022 – Afin de répondre aux préoccupations des dirigeants et collaborateurs face à l’augmentation de cyberattaques protéiformes et de plus en plus sophistiquées, SAP SE (NYSE : SAP), Trustpair et Accenture ont mené une étude portant sur la lutte contre les risques de fraude au virement. Cette enquête souligne une importante prise de maturité des entreprises face à la fraude, ainsi qu’une évolution positive de la perception des dispositifs visant lutter contre celle-ci.

Tandis que 95% des entreprises ont fait l’objet d’une tentative de fraude en 2021, dont les trois quarts de ces tentatives ont entraîné une perte financière, 2022 se place sous le signe d’une mise en marche des entreprises, avec une volonté forte de se professionnaliser dans la gestion de la lutte contre la fraude au virement. Les entreprises multiplient ainsi les projets d’envergure et mieux intégrés à leurs systèmes d’information.

Quelques chiffres clés permettent de dresser un diagnostic des risques de fraude auxquels font face les entreprises, mais également les enjeux de sécurisation inhérents :

  • Pour 85% des répondants, la vulnérabilité des entreprises face à la fraude s’explique par la forte augmentation des cyberattaques.
  • Parmi les entreprises victimes de fraude, la fraude au RIB arrive largement en tête (64%), suivie par la fraude au faux fournisseur (43%) et le phishing (40%).
  • Alors que 87% des répondants savent qu’il existe des solutions anti-fraude, 58% des entreprises n’auraient aucune solution technologique dédiée à la fraude au virement. Toutefois, il s’agit d’un enjeu prioritaire, car 67% d’entre elles ont entrepris un projet de lutte contre la fraude au virement en 2021.
  • On apprend également que près d’un quart des répondants souhaitent que les ERP occupent un rôle de conseiller sur la sécurisation de leurs virements. En effet, le rôle d’un ERP est fondamental, car des modules spécifiques dédiés à la lutte contre la fraude sont de plus en plus présents, ainsi que des solutions spécialisées directement intégrées dans l’environnement technique des entreprises.

« L’étude montre une chose : une sensibilité toujours plus grande au besoin de s’équiper d’une solution digitale contre la fraude au virement », déclare Baptiste Collot, Président et co-fondateur de Trustpair. « Ce constat va de pair avec l’évolution des tentatives de fraude, puisqu’il y a quelques années, les corporates avaient essentiellement pour réponses de continuer à mettre en place des processus manuels pour se protéger de ces risques-là. »

« Cette étude met en lumière l’enjeu croissant autour des ERP et de l’automatisation des processus dans la lutte contre les tentatives de fraude. Notre expertise combinée à celle de notre partenaire Trustpair dans la sécurisation des coordonnées bancaires est reconnue (avec une note de confiance à 8,6/10), et il semble, aujourd’hui plus que jamais, indispensable de répondre à la demande d’accompagnement de nos clients, en leur fournissant tous les conseils et ressources nécessaires pour mieux se défendre contre ce type de cyberattaques », selon François Bourgeois, Sales Director Finance & Risk – SAP France.

L’étude a été menée du 1er décembre 2021 au 25 janvier 2022 auprès de 134 Directeurs Financiers et Directeurs Trésorerie d’ETI et de grands groupes français, via un questionnaire par internet et par téléphone.

Pour télécharger l’étude dans son intégralité : lien.

 

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

À propos de Trustpair

Trustpair est la plateforme de gestion de risque de tiers spécialisée dans la lutte contre la fraude au virement.

Créé en 2017, Trustpair accompagne les Directions financières des grandes entreprises et ETI dans la sécurisation de leurs paiements en vérifiant automatiquement les coordonnées bancaires de leurs tiers. Avec Trustpair, plus de de 150 Directions financières sont déjà dotées d’une solution digitale pour déjouer les fraudes via :

  • Le contrôle automatique des RIB fournisseurs
  • L’audit continu et en temps réel du référentiel tiers
  • La sécurisation de l’ensemble de leurs campagnes de paiements

 

Site web : www.trustpair.fr

Réseaux sociaux : LinkedIn | Twitter | YouTube

 

Contacts presse :

Chloé Jalaguier : chloe.jalaguier@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

Léonore Brin : lbrin@trustpair.fr

+33 (0)6 88 47 33 95

 

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

The post SAP et Trustpair joignent leurs forces dans la lutte contre les risques de fraude au virement appeared first on SAP France News.

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SAP et BearingPoint s’associent sur la voie de la neutralité carbone

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Paris, France & Walldorf, Allemagne, le 16 févr. 2022 – SAP SE (NYSE : SAP) et le cabinet de conseil en management et technologie BearingPoint ont annoncé unir leurs forces dans le domaine des solutions liées à l’empreinte carbone et environnementale. Les entreprises collaboreront afin de faire progresser la conception et le développement d’une solution de pointe aidant les clients à atteindre l’objectif de neutralité carbone.

Mesurer, contrôler et piloter l’empreinte carbone est un élément clé pour atteindre l’objectif de neutralité carbone et fait partie du programme d’action climatique promu par SAP. Les entreprises sont soumises à une pression croissante pour déterminer leur empreinte carbone, non seulement au niveau de l’entreprise, mais également au niveau des produits. Cependant, l’acquisition, la consolidation et la cartographie des données sont des défis auxquels de nombreuses entreprises sont confrontées. Avec le récent lancement de SAP® Cloud for Sustainable Enterprises les solutions SAP pour le développement durable et la longue expérience de BearingPoint en matière de calcul des émissions sur le marché, les entreprises sont bien équipées pour développer des solutions innovantes permettant de répondre aux préoccupations de leurs clients en matière d’empreinte environnementale sur l’ensemble de leur chaîne de valeur.

« Le partenariat de codéveloppement entre SAP et BearingPoint permettra de réunir deux propositions de valeur fortes. BearingPoint a une longue expérience dans l’identification des potentiels de réduction des émissions de gaz à effet de serre et l’atteinte des objectifs de développement durable des clients. SAP apporte des capacités d’innovation, un large éventail de systèmes et un accès aux clients. Ensemble, en tant que partenaires, nous repousserons les limites pour faire avancer l’économie sur la voie de la neutralité carbone », a déclaré Gunther Rothermel, SVP, responsable du développement durable de SAP S/4HANA, SAP.

 

Bilan carbone pour l’ensemble de la chaîne de valeur : scope 1, 2 et 3

Si de nombreuses entreprises ont déjà évalué leurs émissions de scope 1 et 2, il est essentiel d’évaluer l’ensemble de la chaîne de valeur en introduisant les émissions de scope 3. Pour ce faire, les réseaux environnementaux doivent permettre l’échange de données avec des partenaires tels que les fournisseurs, les clients, les auditeurs et les pouvoirs publics, même s’ils utilisent des systèmes informatiques différents. S’appuyant sur le savoir-faire approfondi de BearingPoint en matière de calculs et d’algorithmes relatifs à l’empreinte des produits et des entreprises, la solution SAP Product Footprint Management prend en charge la collecte et le calcul des données permettant la réalisation d’un bilan carbone et environnemental de bout en bout. La solution SAP est entièrement intégrée à SAP® S/4HANA et à l’architecture d’entreprise intelligente, mais se connecte également à d’autres sources de données. Cela lui permet d’effectuer des évaluations automatisées des empreintes à travers la chaîne de valeur, y compris dans des paysages de systèmes hétérogènes.

« Avec SAP, nous allons codévelopper – en utilisant notre logiciel propriétaire – et fournir une solution unique sur le marché permettant de mesurer et d’optimiser l’impact climatique des produits tout au long de leur cycle de vie. SAP Product Footprint Management dispose de fonctionnalités sophistiquées permettant de déterminer l’empreinte carbone d’un seul produit. Notre expérience industrielle éprouvée depuis plus de 10 ans dans le calcul et l’optimisation de l’empreinte « CO2 » des produits et des entreprises permettra à nos clients communs d’atteindre leurs objectifs de dé-carbonisation. Chez BearingPoint, nous sommes convaincus qu’avec les solutions innovantes de SAP, son organisation commerciale et son expertise du marché, nous pouvons avoir un impact positif sur le climat », a déclaré Donald Wachs, Responsable des Business Services et membre du comité de Direction BearingPoint.

« Le partenariat avec BearingPoint accélère la feuille de route de la solution SAP Product Footprint Management et contribuera à faire de nous un leader du marché des solutions de calcul des empreintes produit aidant nos clients à optimiser la durabilité de leurs produits et services », a déclaré Peter Maier, président de la division Industries et conseil à la clientèle de SAP.

 

À propos de SAP

La stratégie de SAP est d’aider chaque entreprise à fonctionner comme une entreprise intelligente. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à fonctionner au mieux : les clients de SAP génèrent 87% du commerce mondial. Nos technologies de machine learning, d’Internet des objets (IoT) et d’analyse avancée contribuent à transformer les activités des clients en entreprises intelligentes. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de l’activité et favorise la collaboration, cela les aidant à garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie pour les entreprises afin qu’elles puissent consommer nos logiciels comme elles l’entendent, sans interruption. Notre suite d’applications et de services de bout en bout permet aux entreprises et aux administrations publiques de 25 secteurs d’activité dans le monde entier de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et améliore la vie des gens.

Pour plus d’informations, visitez www.sap.com.

 

À propos de BearingPoint

BearingPoint est un cabinet de conseil en management et technologie indépendant aux racines européennes et à la couverture mondiale.

Le cabinet est structuré autour de trois entités.  La première couvre les activités de conseil en mettant clairement l’accent sur les domaines d’expertises clés du cabinet à développer dans le monde entier. La deuxième fournit des solutions technologiques avancées combinant conseil et logiciel, et offre des services gérés à forte valeur ajoutée aux clients. La troisième se concentre sur des investissements innovants ; par exemple dans des solutions logicielles très spécifiques permettant de répondre aux exigences réglementaires ou d’accompagner la transformation numérique. Elle a également pour vocation d’explorer des business models innovants avec les clients et les partenaires, en favorisant la création d’écosystèmes, le financement et le développement de start-ups.

BearingPoint compte parmi ses clients les plus grandes organisations mondiales publiques et privées ; fort d’un réseau international de plus de 10 000 collaborateurs, BearingPoint accompagne ses clients dans plus de 75 pays et les aide à obtenir des résultats mesurables et durables.

 

Informations complémentaires:

Site Internet: www.bearingpoint.com

LinkedIn: www.linkedin.com/company/bearingpoint

Twitter: @BearingPoint_de

 

Contact presse Bearing Point

Alexander Bock

Global Manager Communications

Téléphone: +49 89 540338029

E-mail: alexander.bock@bearingpoint.com

 

Publicis Consultants pour SAP

Chloé Jalaguier : chloe.jalaguier@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

The post SAP et BearingPoint s’associent sur la voie de la neutralité carbone appeared first on SAP France News.

Source de l’article sur sap.com

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Things We Still Do, Twenty Years Onward

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Joel Spolsky’s once prolific blogging output dried up years ago, but Things You Should Never Do, Part I is still a classic after 22 years. He wrote it as an outsider’s postmortem following the first beta release (6) of Netscape’s browser, three years after the previous major release 4. There never was a version 5. The team had decided on a full rewrite, and the resulting delay probably cost them their competitive advantage over Microsoft’s Internet Explorer. 

“If Netscape actually had some adult supervision with software industry experience, they might not have shot themselves in the foot so badly”, he closes. 

Source de l’article sur DZONE

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WordPress Website Analysis: Before & After ImageEngine

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WordPress is by far the world’s most popular CMS. Not only does it dominate the CMS market with a 64% market share, but it also powers 39.6% of all websites. It has taken the internet by storm by democratizing the web for all. Now, anyone can build, manage, and host a successful website without needing a college degree or coding expertise.

However, while WordPress is great at managing many technical aspects, it still can’t do everything for you. Built mostly on PHP, there are often concerns regarding how performant WordPress is. And, with performance impacting everything from bounce rates to SEO rankings to conversions, it’s something that should be on your radar too.

If you don’t know it yet, images are one of the main causes of slow-loading websites. In recent years, WordPress has stepped up its efforts to try and help users with image optimization out-of-the-box.

Still, as we’ll show, it’s not a total solution, and there is still plenty you can do to deliver better experiences on your WordPress website through image optimization.

What is WordPress Image Optimization? Why is it Important?

Simply put, image optimization is anything you do to make images load faster on your website pages. Almost all websites that use images can benefit from some form of image optimization, even those using WordPress.

Why?

Well, performance is a hugely significant factor when it comes to the competitiveness of your website today.

Google has also made performance an increasingly important factor when it comes to SEO rankings. In fact, performance is a direct ranking signal that carries significant weight.

Google’s Page Experience Update that went live in 2021 has been the biggest move in that direction yet. Soon, Google might even use visual indicators in SERP results to distinguish high-performing websites from the rest.

In Google’s own words, “These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”

So, Why Should We Target Images For Performance Optimization?

According to Google, images are the largest contributor to page weight. Google has also singled out image optimization specifically as the factor with the most untapped potential for performance optimization.

This problem isn’t going away soon. According to data by the HTTP Archive, there are roughly 967.5 KB bytes of image data on desktop web pages and 866.3 KB of image data on mobile pages. This is an increase of 16.1% and 38.8%, respectively, over the last five years.

Thanks to popular e-commerce tools like Woocommerce, it’s estimated that up to 28% of all online sales happen on WordPress websites.

And don’t forget, images are both a key part of conveying information to the user and integral to the design of your website. If they take significantly longer to load than your text, for example, it will negatively impact the user experience in a variety of ways.

In summary, optimized images help your WordPress website by:

  • Improving user satisfaction.
  • Improving various traffic metrics, like bounce rates, time-on-page, etc.
  • Boosting your SEO rankings.
  • Contributing to higher conversions (and sales).

How Does Image Optimization in WordPress Work?

WordPress is so popular because it’s a CMS (content management system) that allows anyone to build, design, and manage a website without any coding or advanced technical experience. Advanced features can be installed with just a few clicks, thanks to plugins, and you rarely have to touch the code behind your website unless you want to make some unique modifications.

In short, using a CMS like WordPress shields you from many of the day-to-day technicalities of running a website.

WordPress Image Optimization: What It Can Do

As we mentioned, one of the main reasons WordPress is so popular is because it takes care of many of the technical aspects of running a website. With that in mind, many think that WordPress should also automatically take care of image optimization without them having to get involved at all.

Unfortunately, that’s not really the case.

True, WordPress does offer some built-in image optimization. Whenever you upload an image to WordPress, it currently compresses the quality to about 82% of the original (since v4.5).

In v4.4, WordPress also introduced responsive image syntax using the srcset attribute. This creates four breakpoints for each image you upload according to the default WordPress image sizes:

  • 150px square for thumbnails
  • 300px width for medium images
  • 768px max-width for medium_large images
  • 1024px max-width for large images.

Here you can see an example of the actual responsive syntax code generated by WordPress:

<img loading="lazy" src="https://bleedingcosmos.com/wp-content/uploads/2021/12/33-1024x683.jpg" alt="" class="wp-image-9" width="610" height="406" srcset="https://bleedingcosmos.com/wp-content/uploads/2021/12/33-1024x683.jpg 1024w, https://bleedingcosmos.com/wp-content/uploads/2021/12/33-300x200.jpg 300w, https://bleedingcosmos.com/wp-content/uploads/2021/12/33-768x512.jpg 768w, https://bleedingcosmos.com/wp-content/uploads/2021/12/33-1536x1024.jpg 1536w" sizes="(max-width: 610px) 100vw, 610px">

Depending on the screen size of the device from which a user visits your webpage, WordPress will let the browser pick the most appropriately sized image. For example, the smallest version for mobile displays or the largest for 4K Retina screens, like those of a Mac.

While this may seem impressive, it’s only a fraction of what can be achieved using a proper image optimization solution, as we’ll show later.

Lastly, WordPress implemented HTML native default lazy loading for all images starting with version 5.5.

So, in short, WordPress offers the following image optimization capabilities baked-in:

  • Quality compression (limited)
  • Responsive syntax (up to 4 breakpoints)
  • Lazy loading

WordPress Image Optimization: What it Cannot Do

There are other issues many have with both the implementation of image compression and responsive syntax as it’s used by WordPress. This leads to some users even purposefully deactivating WordPress’ built-in image optimization so they can fully take control of it themselves.

Here are some of the reasons why:

  • WordPress uses a very basic form of quality compression. It does not use advanced technologies like AI and machine learning algorithms to compress images while maintaining maximum visual quality. It’s also lossy compression, so the quality is lost for good. You can clearly see the difference between an original HD image and the compressed version created by WordPress.
  • WordPress only compresses most images by up to 20%, while advanced image optimization tools can reduce all image sizes intelligently by up to 80%.
  • Responsive syntax can provide significant performance improvements over simply uploading a single HD image to be served on all devices and screens. However, it’s still only limited to a set number of breakpoints (typically 3 or 4). Since it’s not dynamic, a whole spectrum of possible image sizes is not created or used.
  • Responsive syntax code is not scalable and can quickly lead to code that’s bloated, messy, and hard to read.
  • WordPress doesn’t accelerate image delivery by automatically caching and serving them via a global CDN, although this can be done using other tools.

Another important optimization feature that WordPress does not have is auto-conversion to next-gen image file formats. Different image formats offer different performance benefits on different devices. Some formats also enable higher levels of compression while maintaining visual fidelity.

Next-gen formats like WebP, AVIF, and JPEG-2000 are considered to be the most optimal formats on compatible devices. For example, until recently, WebP would be the optimal choice on Chrome browsers, while JPEG-4000 would be optimal on Safari browsers.

However, WordPress will simply serve images in the same formats in which they were originally uploaded to all visitors.

How to Measure the Image Performance of a WordPress Website?

As the undisputed king of search engines, we’ll base most of our performance metrics on guidelines established by Google.

Along with its various performance updates, Google has released a number of guidelines for developers as well as the tools to test and improve their websites according to said guidelines.

Google introduced Core Web Vitals as the primary metrics for measuring a web page’s performance and its effect on the user experience. Thus, Core Web Vitals are referred to as “user-centric performance metrics.” They are an attempt to give developers a testable and quantifiable way to measure an elusive and abstract concept such as “user experience.”

Combined with a number of other factors, Core Web Vitals constitute a major part of the overall page experience signal:

You can find a complete introduction to Core Web Vitals here. However, they currently consist of three main metrics:

  • LCP (Largest Contentful Paint): The time it takes the largest above-the-fold element on your page to load. This is typically a full-sized image or hero section.
  • FID (First Input Delay): The delay from the moment a user first interacts with an element on the page until it becomes responsive.
  • CLS (Cumulative Layout Shift): The visual stability with which the elements on a page load.

Here is an illustration of how these metrics are scored:

While these are the three most important metrics to optimize, they are not the only ones. Google still measures other metrics like the FCP (First Contentful Paint), SI (Speed Index), as well as the TTFB (Time to First Byte), TBT (Total Blocking Time), and TTI (Time to Interactive).

A number of these metrics are directly affected by the images used on your web pages. For example, LCP, FCP, and SI are direct indicators of how fast the content of your web page loads and depends on the overall byte size of the page. However, it can also indirectly affect FID by keeping the main thread busy with rendering large amounts of image content or the perceived CLS by delaying the time it takes large images to load.

These metrics apply to all websites, whether they are custom-made or built using a CMS like WordPress.

When using tools like Lighthouse or PageSpeed Insights, you’ll also get scored based on other flags Google deems important. Some of them are specific to images, such as properly sizing images and serving images in next-gen formats.

If you only use built-in WordPress image optimization, you’ll get flagged for the following opportunities for improvement:

Some of the audits it will pass, however, are deferring offscreen images (lazy loading) and efficiently coding images (due to compression):

A Better Way to Optimize WordPress Images: ImageEngine

Billions of websites are all vying for prime real estate on Google SERPs, as well as the attention of an increasingly fussy internet-using public. Every inch matters when it comes to giving your website a competitive advantage.

So, how can you eliminate those remaining performance flags and deliver highly optimized images that will keep both your visitors and Google happy?

Sure, you could manually optimize images using software like PhotoShop or GIMP. However, that will take you hours for each new batch of images. Plus, you still won’t benefit from any automated adaptive optimization.

A more reasonable solution in today’s fast-paced climate is to use a tool developed specifically for maximum image optimization: an image CDN like ImageEngine.

ImageEngine is an automated, cloud-based image optimization service using device detection as well as intelligent image compression using the power of AI and machine learning. It can reduce image payloads by up to 80% while maintaining visual quality and accelerating delivery around the world thanks to its CDN with geographically dispersed PoPs.

Why is ImageEngine Image Optimization Better Than WordPress?

When making a head-to-head comparison, here are the reasons why ImageEngine can deliver better performance:

  • Device Detection: ImageEngine features built-in device detection. This means it picks up what device a visitor to your website is using and tailors its optimization strategy to what’s best for that specific device.
  • Client hints: By supporting client hints, ImageEngine has access to even more information regarding the device and browser to make better optimization decisions.
  • Next-gen formats: Based on optimal settings, ImageEngine automatically converts and serves images in next-gen formats like WebP, AVIF, JPEG2000, and MP4 (for GIFs).
  • Save data header: When a Chrome user has save-data mode enabled, ImageEngine will automatically compress images more aggressively to save on data transfer.
  • CDN with dedicated edge servers: ImageEngine will automatically cache and serve your optimized image assets using its global CDN. Each edge server has device awareness built-in to bring down latency and accelerate delivery. You can also choose to prioritize specific regions.

So, the key differentiator is that ImageEngine can tailor optimizing images for what’s optimal for each of your visitors. ImageEngine is particularly good at serving mobile visitors thanks to WURFL device detection, which can dynamically resize images according to most devices and screen sizes in use today. As of now, this is a completely unique capability that none of its competitors offer.

It allows for far better and more fine-tuned optimization than WordPress’ across-the-board approach to compression and responsive syntax.

If you want, you could turn off WordPress responsive syntax and compression, and you would still experience a performance increase using ImageEngine. However, ImageEngine also plays nice with responsive syntax, so it’s not completely necessary unless you want to serve the highest-fidelity/low-byte-size images possible.

How Does ImageEngine Work with WordPress?

The process ImageEngine uses to integrate with WordPress can be broken down into a few easy steps:

  • Sign up for an ImageEngine account: ImageEngine offers three pricing plans depending on the scale and features you need as well as a no-commitment 30-day free trial.
  • Specify your image origin: This tells ImageEngine where to find the original versions of your images. For a WordPress website, you can just use your domain, e.g., https://mywordpresswebsite.com. ImageEngine will then automatically pull the images you’ve uploaded to your WordPress website.

  • Copy the Delivery Address: After you create an account and specify your image origin, ImageEngine will provide you with a Delivery Address. A Delivery Address is your own unique address that will be used in your <img> tags to point back to the ImageEngine service. Delivery Addresses may be on a shared domain (imgeng.in) or customized using a domain that you own. A Delivery Address typically looks something like {random_string}.cdn.imgeng.in. If your images are uploaded to the default WordPress folder /wp-content/uploads/, you can access your optimized images from ImageEngine simply by changing your website domain. For example, by typing {imageengine_domain}.cdn.imgeng.in/wp-content/uploads/myimage.jpg into your browser, you’ll see the optimized version of that image. Just press the copy button next to the Delivery Address and use it in the next step configuring the plugin.

  • Install the ImageEngine Optimizer CDN plugin: The plugin is completely free and can be installed just like any other plugin from the WordPress repository.
  • Configure and enable ImageEngine Plugin in WordPress: Just go to the plugin under “ImageEngine” in the main navigation menu. Then, copy and paste in your ImageEngine “Delivery Address,” tick the “Enabled” checkbox, and click “Save Changes” to enable ImageEngine:

Now, all ImageEngine basically does is replace your WordPress website domain in image URLs with your new ImageEngine Delivery Address. This makes it a simple, lightweight, and non-interfering plugin that works great with most other plugins and themes. It also doesn’t add unnecessary complexity or weight to your WordPress website pages.

ImageEngine vs Built-in WordPress Image Optimization

So, now let’s get down to business by testing the performance improvement you can expect from using ImageEngine to optimize your image assets.

To do this test, we set up a basic WordPress page containing a number of high-quality images. I then used PageSpeed Insights and the Lighthouse Performance Calculator to get the performance scores before and after using ImageEngine.

Importantly, we conducted this test from a mobile-first perspective. Not only has mobile internet traffic surpassed desktop traffic globally, but Google themselves have committed to mobile-first indexing as a result.

Here is a PageSpeed score using the Lighthouse calculator for WordPress with no image optimization:

As we can see, both Core Web Vitals and other important metrics were flagged as “needs improvement.” Specifically, the LCP, FCP, and TBT. In this case, both the LCP and FCP were a high-res featured image at the top of the page.

If we go to the opportunities for improvement highlighted by PageSpeed, we see where the issues come from. We could still save as much as 4.2s of loading time by properly resizing images and a further 2.7s by serving them in next-gen formats:

So, now let’s see how much ImageEngine can improve on that.

The same test run on my WordPress website using ImageEngine got the following results:

As you can see, we now have a 100 PageSpeed score. I saved roughly 2.5s on the SI (~86%) as well as roughly 1.7s on the LCP (~60%). There was also a slight improvement in the FCP.

Not only will you enjoy a stronger page experience signal from Google, but this represents a tangible difference to visitors regarding the speed with which your website loads. That difference will lead to lower bounce rates, increased user satisfaction, and more conversions.

There was also a 53% overall reduction in the total image payload. This is impressive, considering that it’s on top of WordPress’ built-in compression and responsive syntax.

Conclusion

So, as someone with a WordPress website, what can you take away from this?

Well, first of all, WordPress does feature some basic image optimization. And while not perfect, it should help you offer reasonable levels of performance, even if you use a lot of image content.

However, the caveat is that WordPress applies aggressive, across-the-board compression, which will lead to a noticeable reduction in visual quality. If you use WordPress for any type of website where premium quality images are important, this is a concern — for example, as a photography portfolio, exhibition, or image marketplace like Shutterstock.

By using ImageEngine, you can reduce image payloads and accelerate delivery even further without compromising too harshly on visual quality. What’s more, ImageEngine’s adaptive image optimization technology will provide greater improvements to more of your visitors, regardless of what device(s) they use to browse the web.

Whether or not you still want to use WordPress’ built-in optimizations, ImageEngine will deliver significant improvements to your user experience, traffic metrics, and even conversions.

Plus, true to the spirit of WordPress, it’s extremely simple to set up without any advanced configuration. Just sign up for ImageEngine in 3 easy steps, install the plugin, integrate ImageEngine by copy/pasting your image domain, and you’re good to go.

 

[ This is a sponsored post on behalf of ImageEngine ]

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What’s the Difference Between Good UI and Good UX?

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User Experience (UX) design and User Interface (UI) design are two terms people sometimes mistakenly use interchangeably. While aspects of each are interconnected, there are distinct differences between UI/UX design.

According to Internet Live Stats, there are over 1.9 billion websites, but not all are active at the same time. No matter how you slice it, there’s a lot of competition to grab and keep user attention. Good UX is just part of the equation. For a genuinely stellar site, you must also offer an excellent interface.

Learning the ins and outs of good UI and UX requires a bit of knowledge of how the two differ and what works. Although they weave in and out of the same design, they are different.

What Is the Biggest Difference Between Good UX and UI?

UI is the functionality of the design and what users see. How do they interact with various elements? UX is more the way things come together — both visual and interactive features — to create a feel for the user. You can certainly see why people confuse the two as they both apply to interacting with a website or app.

Top design firms often have team members specializing in each discipline. However, UX designers are also aware of UI, and UI designers are also mindful of UX. How can you ensure you’re offering excellent UI/UX design while covering the full spectrum of requirements for each?

Ensuring Effective UX Design

Good UX design increases conversion rates by 400% or more. The site visitor walks away feeling understood and not frustrated. What are some of the most important aspects of good UX design?

1. Create a Good Structure

What is the hierarchy of your site? What is the first thing the user sees when they pull it up? How do they navigate from one page to the next? A well-designed website classifies different aspects of the page, and new content naturally falls into the appropriate category as it grows.

When creating a structure for your site, think about how it might expand in the next five years. You want the hierarchy to work from day one, but you also want to think through significant shifts in the content you might see down the road.

Even your navigational hierarchy should accommodate new areas easily. Plan for the unexpected, so you know how to work it into the overall design when you must.

2. Choose Beautiful Aesthetics

You have a few seconds to make an excellent impression on your site visitors. Take the time to make sure your design functions and is visually appealing. Your color palette should work, images should be crisp and relevant, and typography should be readable and engaging.

Step back from your computer and look at your design from a distance. Does anything stand out that isn’t pleasing to the eye? Get feedback from visitors about what they like and dislike. Since the focus is on user experience, your best source of constructive criticism is from your target audience. Listen to their concerns and ideas.

3. Communicate With Site Visitors

Most experts agree that users want an element of interactivity on sites and apps. People want to know you hear them and get a response. Some ideas include adding a live chat option to your site or engaging in SMS customer support.

Put yourself in their shoes. A customer may visit your site for the first time, having never heard of your brand. They have no reason to trust you or that you’ll follow through on your promises. Potential leads may have a few questions before parting with their hard-earned dollars.

Adding various ways to communicate shows them you’ll be there should they have a problem. It’s much easier to trust a company when you know you can phone, engage in live chat or shoot off an email and get an almost immediate response.

4. Add Clear Direction

Excellent UX is intuitive. You should add calls to action (CTAs) and images pointing the user where they should go next. You can use graphics of arrows, people looking or pointing toward the next step, words, or CTA buttons.

Get feedback on how clear the directions are and tweak them as needed. The user should never have to stop and ponder what to do next. Everything on the page should guide them toward the ultimate goal.

5. Break Down Complex Data

Every industry has complicated data that is difficult for non-experts to understand. Part of good UX is breaking down complex information and sharing it in a simplified way.

One example might be the registration process. Instead of just showing text, a good UX designer would number the steps. Visualizations help add to understanding.

Embracing Effective UI Design

User Interface impacts UX and involves how the design works. The UI designer thinks through visitor expectations and then creates an interface that isn’t frustrating. UI works within the framework of a website to develop functional features. User experience isn’t the complete focus of UI, but it does tie into the planning phases. What are some elements of good UI design?

1. Set Standards

For a design to have good UI, it must perform as expected. Have you ever clicked on a button, and nothing happened? Determine how you want things to work and the minimum acceptable standards for your site.

For example, what happens when someone clicks on a link or button? How does the user know their action created the expected result? Consistency is crucial to how a site performs.

2. Choose the Right Colors

While UX designers look at the emotional impact of various colors, UI designers look at whether the shades match branding and how well the different ones contrast for readability and usability. UI/UX design often bridges a single designer’s work, so the employee ensures everything works as intended, both emotionally and functionally.

You may work with another designer to make the site aesthetically pleasing while also tapping into the emotions driving users. For example, some people love blue, so a blue button can have positive results.

UX and UI designers utilize split testing to see which users respond best to. Then, make adjustments as indicated by how site visitors respond.

3. Focus on Cognitive Matters

According to the Interaction Design Foundation, people can only retain around five things in their short-term memory. Designers should work with recognition instead, as users tend to rely on cues to find what they need.

UI designers may develop an intuitive navigation system and then use the same cues on every page, such as placement, color, and language. Users can then recognize the system without having to memorize it.

4. Prevent Errors

Your job is to ensure errors are kept to a minimum when designing a website or app. One of the most significant parts of a designer’s job is testing and retesting.

Think about all the potential problems a user might run into, such as broken links, images not showing, or incomplete actions. How can you keep those problems from occurring in the first place?

Error prevention is particularly vital when designing software as a service (SaaS) or apps. Users grow frustrated quickly and will find another solution rather than troubleshooting an issue. You’re much better off avoiding the error in the first place.

How Do UX and UI Work Together?

You’ve likely already figured out how closely UX and UI entwine to create a usable experience. The UX designer pays attention to function and interactivity, and the UI designer thinks through how the interface looks.

UX pays attention to the flow of the website and where users start, go next and end up. On the other end, UI figures out how the elements look to the viewer and where everything is placed.

The UX team may decide to add an extra button to the page. The UI team must determine where to place it, if any sizing needs must occur, and how it impacts usability on desktop and mobile devices.

Although each has a different function, user experience and user interface must work together to create a usable site the target audience responds to. You can’t have excellent UX without excellent UI, and vice versa. The best designers consider both and implement them to their fullest potential.

 

Featured image via Pexels.

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Nominations de Orlando Appell Directeur des Opérations et de Ryan Poggi, Managing Director par interim

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Paris, 26 janvier 2022 – Alors que SAP France, 5ème filiale de SAP, le plus grand éditeur de logiciels d’entreprise au monde, entre dans une nouvelle phase d’accélération dans le Cloud, des changements ont été apportés à la direction de l’entité commerciale pour soutenir son succès en 2022 et au-delà.

 

Gérald Karsenti reste Président du conseil d’administration et assure la direction générale de l’entreprise.

Pour renforcer l’entité commerciale de SAP France,

Orlando Appell est nommé Directeur des Opérations. Il remplace Stéphanie Perchet qui quitte le groupe.

Membre du Comité de direction, Orlando aura pour mission de développer la stratégie opérationnelle et d’optimiser les processus de SAP France afin de répondre aux enjeux de développement business vers le Cloud, d’adoption de son offre RISE with SAP et d’accompagnement des entreprises sur leurs priorités économiques et environnementales.

Orlando a rejoint SAP en 2011 en tant que Directeur des services France, puis a occupé différents postes de direction dans le domaine des ventes et du delivery, tant au niveau des Market Units que des régions. Il avait précédemment eu des fonctions exécutives Services chez Bull, Sun et T-Systems où il a acquis une riche expérience du monde de l’IT en France et à l’étranger.

Depuis le début de l’année 2021, Orlando était COO des Services pour EMEA North.
Sa parfaite connaissance de l’industrie et du groupe, son approche centrée sur les clients et ses talents de leader seront de solides atouts pour SAP France.

 

 

Ryan Poggi, est nommé Managing Director par interim de l’entité commerciale dans l’attente du recrutement d’un nouveau directeur général. Il conserve son rôle de Chief Business Officer pour la région EMEA North.

Ryan fait partie de l’équipe de direction régionale et, en tant que Chief Business Officer, il est responsable de la consolidation des principales fonctions en contact avec les clients, y compris les engagements des clients stratégiques, les partenariats et l’offre RISE with SAP, qui sont des domaines-clés pour SAP France.

Ryan a rejoint SAP en 2007 et a depuis occupé différents postes de leadership en EMEA et en APJ avant de revenir en Europe en 2019.

Il apporte une expérience significative à la fois dans le développement de la vente complexe mais aussi dans le déploiement de grands clients.

 

 

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com.

Contacts presse SAP

Chloé Jalaguier : chloe.jalaguier@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

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20 Best New Websites, January 2022

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So here we are, in a brand spanking new year—time for looking forward with fresh ideas and renewed hope for the year ahead. We are kicking off 2022 with a mixed bag and, we hope, something for everyone.

Whether you’re looking for inspiration to update your site or a fresh approach to work for a new client or want to spend a little while browsing around some corners of the internet you might not usually, welcome to the first collection of the year. Enjoy!

Justice Reskill 

Justice Reskill offers a learning platform and support for people who have been through the justice system. Information is presented clearly in a positive, uplifting tone, emphasized by a bright color scheme and friendly type.

TBD Post 

TBD Post’s site is fuss-free, clean, and pleasant to navigate. Work is well presented, in an organized way, with just the right amount of supplementary information.

Speedy 

Speedy is an online business bank, and this is a pretty standard, slick fin-tech site for the most part. The added extra is that the five versions of the site–with the same content in each–have different color accents based on the flag of the specific country listed.

Nuka 

This site for Nuka eternal stationery is a beautifully simple single page. The use of handwritten type in places adds an intimacy while emphasizing the nature of the products.

Omono 

This site for online business management app Omono presents a lot of information clearly, and with a calmness projected by the use of blues and greys and subtle animation.

Pienso 

A combination of bold type, a slightly tweaked red, green, and blue color scheme, and on-scroll animations makes this site for Pienso pop.

Maison Margiela 

Maison Margiela fully embraces the digital alternative to a live catwalk with this blend of single video and edited clips.

Marie O’Shepherd 

This portfolio site for book designer and art director Marie O’Shepherd takes a minimal approach and allows the work to take center stage.

Angry Ventures

Angry Ventures add personality and humor to their site to draw the user in and entertain, while their actual portfolio is only available on request.

Chapter One 

Chapter One’s site has light and dark theme options and some engaging animated graphics.

Vesti il Futuro 

Vesti il Futuro for Mani Tese uses comic book-style interactive graphics to raise awareness of issues surrounding the environment and fast fashion.

Gazelle No.1 

Some scroll-activated video enlivens this single-page site for Gazelle’s No.1 model.

TROA 

This site for creative agency Troa is an excellent example of the effectiveness of a monochrome color scheme, and there are some pleasing transitions too.

BDCC 

BDCC’s site has a bold, slightly jumbled feel that works really well. The falling lozenge menu items are a nice feature.

Mekanism

This is a great example of a stylish website for an agency portraying itself as well-established and super polished.

Redbrick 

Redbrick’s site has a youthful, vibrant feel with colors that change to match the product branding.

Accounting Box 

This site for Accounting Box makes good use of split-screen swapping from a vertical split on desktop to a horizontal split on mobile. The animations are pleasing too.

François-Joseph Graf 

The design for François-Joseph Graf’s site does the right thing by getting out of the way to avoid competing with the rather stunning products on show.

Monsta Cats 

Monsta Cats is a site dedicated to community focussed NFTs. The site is suitably anarchic and fun to browse.

Bien Fondé 

And finally, some customizable good wishes for the year ahead from digital agency Bien Fondé.

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