Articles

Cloud Key Management Services Use Cases

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Today, the cloud environment has been chosen by many business solutions as the major hosting environment for their applications. They can either choose Software-as-a-service (SaaS), Platform-as-a-service (PaaS), or Infrastructure-as-a-service (IaaS) different solution types to build up solutions to meet business requirements. However, storing business data in the Cloud environment will have a great challenge in exposing business data to the public. As the concerns data security issues, every Cloud platform vendor provides a different solution for data security. Understanding the similarity and differences in those solutions will help the business clients choose the proper solution for the business applications.  

This article will discuss the primary solution use cases and major differences in secret key management among the Microsoft Azure, Amazon AWS, and Google Cloud Platform for managing secret keys, certificates, and data encryptions.  Although a platform could provide a similar solution or indirect solution for a specific use case, it will still be compared as a difference as long as it is not a commonly used use case.

Source de l’article sur DZONE

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Exciting New Tools for Designers, October 2022

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We write this guide to the best new tools for designers and developers each month. For October, we’ve sought out tools to make you a better website builder, some handy utilities to make you more productive, and a spooky font for the end of the month. Enjoy!

Microsoft Designer

Microsoft Designer is a brand-new app for creating images from text prompts. You can create social media posts, blog images, and any other assets you need with its step-by-step guided process.

Remix

Remix is a full-stack web framework for React that lets you focus on designing your UI. Remix is geared towards web standards and delivers a resilient user experience so you can build better sites.

Ultra

Ultra is a super-fast package manager that uses hardlinks to install packages. It’s up to ten times faster than NPM and Yarn, and the project is open-source.

AskEdith

AskEdith is an AI-powered app that translates English into SQL so you can query your database without writing custom SQL. Just type a description of what you want to know, and the app creates the query for you.

Wide Angle Analytics

Wide Angle Analytics is a GDPR-compliant Google Analytics alternative that puts privacy first. Track actions across multiple sites and discover insights about your site without exposing yourself to privacy violations.

story.to.design

Imagine being able to import a whole webpage straight into Figma. You can, with story.to.design, a fantastic app that imports code into Figma for updating UI elements or speeding up redesigns.

Metlo

Metlo is a testing platform for securing APIs. By running comprehensive tests against your API, you can uncover issues like unidentified endpoints, before they become a security threat.

StockAI

Nothing is more frustrating than searching for the right stock image when one doesn’t exist. StockAI is a day-saver that searches for stock images, and if the sought-after image doesn’t exist, it will generate one for you.

Growthfyi

If ad-blockers are playing havoc with your Google Analytics, check out this script from Growthfyi. It’s an invaluable service that doubles the speed of GA while ensuring ad-blockers don’t catch it.

Sourcery

Sourcery is an excellent tool for developers that continually reviews your code and suggests improvements automatically. Write better code, and catch errors before it goes to review.

Cyber Security Icons

This set of Cyber Security Icons contains 20 illustration-style icons. In addition, there are some great interpretations of complex ideas like retina scans, crypto vaults, and end-to-end encryption.

Blinqo

Blinqo is a handy little Chrome extension for anyone that needs to share their screen. It allows you to blur parts of your screen when sharing or recording, so your private details remain private.

Instaprice

Instaprice is a helpful new service that shows you what other freelancers charge for the job you’re quoting on. Earn the actual market rates and never get caught out undercharging again!

Leta

Leta is a great app that allows you to design your own keyboard layout. You can redesign the key positions for macOS, Linux, or Windows and download them for free.

Blogic

Build blogs powered by the Notion API with Blogic, a no-code blog builder that can create fast, SEO-friendly blogs in under a minute. Custom domains and third-party scripts are supported.

Digital Maker Toolkit

The Digital Maker Toolkit is a collection of resources for anyone releasing digital products. It includes guides on process, a handy step-by-step checklist, a list of further resources, and a guide to the available tools.

Slides

Slides is a static website generator you can use to create beautiful, animated websites in minutes. Select layouts from a collection of templates and publish with clean code that downloads fast.

AXplorer

AXplorer is a privacy-focused browser with a built-in VPN. Created by the Axia blockchain network, it generates free crypto in the form of AXIA coins when using it to browse the web.

Font Engine

Can’t decide on a font for your latest side project? Font Engine is a handy little app that will suggest fonts for you. Just tell it your brand values and hit the ‘Suggest’ button.

Deliciozo

Deliciozo is an excellent display font with irregular strokes and styling, making it feel like a paper cut-out. It’s perfect for magazines, cookbooks, and even logos.

Kayino

If you’re looking for a font to convey the hippy era, look no further than the psychedelic stylings of Kayino, a groovy display font with crazy details.

Noganas

Noganas is a spooktacular font for the upcoming Halloween festivities. Use it to add some gruesome frivolity to your seasonal designs.

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Offline-First Apps: Why Should Apps Be Made to Work in an Offline State?

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People often experience network or internet connectivity issues while traveling, most often when they are on a subway. But not only in this particular case — one can encounter such issues anywhere where the network connectivity is poor. Browsing a mobile application in those situations can lead to a poor and frustrating user experience if it doesn’t possess the ability to work in the offline state. This is where the role of offline-first apps comes into play.

Users carry a strong negative emotion for apps that are not optimized for low connectivity. And do you know latency is the number one reason why people in the U.S. decide to bounce from mobile pages? Though the stats don’t reveal whether it is when they are stuck in a low network area or it is the application’s slow nature despite a good network, the point that we want to put stress on is that a mobile app’s inability to load quickly can leave users highly dissatisfied and compel them to abandon the application. This, along with an increase in churn rate, can result in revenue loss as well. This has pushed « appreneurs » toward adopting an offline-first approach or building offline-first apps to tackle limited connectivity issues.

Source de l’article sur DZONE

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ExpectedConditions in Selenium

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The majority of web products use AJAX (Asynchronous JavaScript and XML), where elements on the page are loaded at varying time intervals. This can lead to timing issues when automation testing is performed using the Selenium framework. What if a test is run on a WebElement that is not present in the DOM? The findElement function will raise ElementNotVisibleException.

Here are other scenarios that can cause issues in Selenium due to the dynamic loading of elements:

Source de l’article sur DZONE

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10 Great Places to Find Music for Videos

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Creating videos for social media or to embed on your site can be a fun and creative way to promote your brand or business. More importantly, time spent on a page is a significant SEO ranking factor, so providing a video to watch is of enormous benefit.

However, coming up with the music for your videos can be challenging. You want something catchy that fits your video’s tone but don’t want to violate copyright laws.

Music licensing can be tricky, but if you’re smart about it and know what license your needs fall into, things will go swimmingly. Many different types of licenses cover differing budgets or use cases.

Public Domain: Public domain music is music that is not protected by copyright and can be used by anyone for any purpose. This includes traditional folk songs, classical music, and works released explicitly into the public domain.

Creative Commons: Creative Commons is a license that allows you to use someone else’s work for free, as long as you give credit to the creator. There are several Creative Commons licenses, so read the terms before using any music in your videos.

Royalty-Free: Royalty-free music is music you can use without paying royalties. This means you can use the music in your videos without getting permission from the artist or paying for a license. You can usually find royalty-free music on stock audio websites.

10 Places to Find Music for Videos

Below you’ll find the ten most common places to find music for your videos, including Youtube, Instagram, and TikTok videos.

1. YouTube Audio Library

The first place to look for music is YouTube’s Audio Library. This is an excellent resource for finding free, high-quality music for your videos. You can search by genre, instrument, mood, or duration and preview the tracks before downloading them.

You can use music from the YouTube Audio Library in your Instagram and Youtube videos. Just make sure you follow the copyright guidelines specified on the YouTube website.

2. AudioJungle

AudioJungle from EnvatoMarket is an excellent resource for finding high-quality music for your videos. You can search by genre or mood and listen to previews of the songs before you download them.

AudioJungle offers a variety of paid plans that give you access to more features and higher-quality audio files. Prices start at $12 per month for the basic plan and go up to $48 per month for the premium plan.

3. Free Music Archive

The Free Music Archive is another resource to search for free music. It’s a little more eclectic than the YouTube Audio Library, so you’ll find a broader range of genres and styles here. 

However, all of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos. In addition, you can search by genre or artist and even listen to previews of the songs before you download them.

4. Incompetech

The next website to find royalty-free music for videos is Incompetech. You can search by genre, mood, or instrument, but also read about music licenses. Besides, the site has a handy “music for video” section that features tracks that are specifically designed for use in videos.

Incompetech is free for users, but the company still earns money on display ads and Patreon donations.

5. Bensound

Bensound is a website where you can find high-quality music for your social media videos. It has a library of music that you can choose from, and you can also create custom playlists. The site is easy to use, and you can search for music by genre, mood, or artist. 

All of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos. Prices start from approximately $12/mo subscription, or you can pay $34 per track.

6. ccMixter

ccMixter was created as a Creative Commons Project. It is a collaboration platform for musicians who want to promote their work. The site also has a handy “music for video” section that features tracks that are specifically designed for use in videos.

ccMixter offers a variety of paid plans that give you access to more features and higher-quality audio files. Prices start at $12 per month for the basic plan and go up to $48 per month for the premium plan.

7. Epidemic Sound

Epidemic Sound is a music company with a rich history dating back to 2009. They provide high-quality music for social media videos, and their library is constantly expanding. Epidemic Sound was founded by three friends working in the music industry. They were frustrated with the quality of stock music available, so they decided to create their own. 

Epidemic Sound has since become a go-to source for high-quality music. In recent years, the company has been working hard to expand its library and make it easier for people to find the perfect song for their videos. As a result, they now have over 30,000 tracks available.

Epidemic Sound’s monthly subscription service starts at $15/month. This gives you access to all of the site’s music, and you can download as many tracks as you want.

8. Musopen

Musopen is a perfect website for finding classical music for your videos. The site has various tracks to choose from; you can filter them by composer, orchestra, period, mood, length, and more. In addition, all of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos.

Musopen offers a subscription plan that gives you access to high-quality music for your social media videos. You can choose from three different pricing plans, and each plan comes with a different number of downloads per month.

9. Jamendo Music

Jamendo is a website where you can find royalty-free music for your social media videos. The music on the website ranges from rock to electronica, and there is something for everyone. 

You can either browse the music by genre or use the search function to find the perfect song for your video.

10. StoryBlocks

StoryBlocks is a website created by two brothers, Aaron and Evan Sharp. It has a royalty-free music library with various music genres to choose from. You can find everything from pop to classical on this website. 

There is also a section of the website devoted to social media-friendly tracks. This means you can find music perfect for your videos without worrying about copyright issues.

 

Featured image via Unsplash.

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3 Best Website Uptime Monitoring Tools 

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An unreliable, semi-broken and unresponsive website is an excellent way to lose leads and visitors — regardless of how aesthetically pleasing or well-designed, the visual elements are.

Over the past decade, we’ve seen more initiative to deliver faster internet to regions of the world that were previously devoid of it. With online communities expanding and more people becoming receptive to online shopping, ensuring your site’s dependability is now more important than ever. 

One way to achieve this is by employing uptime and downtime monitoring tools. This guide will examine the best ways to get alerts when something goes wrong and your website falters.

Why Is Website Uptime Monitoring Important?

Downtime is bound to occur occasionally. Nonetheless, the goal is to minimize it. The longer the downtime occurs, the more traffic and potential clients you lose. A dysfunctional website is also detrimental to your credibility and reputation. People may associate your website’s unreliability with your real-world products or services.

With web developers charging an average of $200 per hour, high-quality websites can be expensive to build and maintain. Nevertheless, it’s often worth the investment. However, an unreliable website can backfire on you. Instead of attracting more customers, it could potentially repel them. This can result in lost revenue.

An uptime monitoring solution can help you prevent or reduce these losses. It verifies if your website is up and functional and notifies you if it’s not. This allows you to troubleshoot the issue and get your website back up and running as soon as you’re alerted. The most common issues behind your website’s downtime include: 

  • Server faults;
  • Network outages;
  • Power outage;
  • Traffic spikes;
  • Cyberattacks;
  • Domain name issues;
  • An erroneous web application deployment;
  • Increased server loads;
  • DNS Resolve issues;
  • Human error.

Thus, you must employ a dependable tool that detects downtime or any interruptions related to your website as soon as they occur. They are must-have tools for web designers, developers, and network administrators. However, not all of them are built the same. So how do you identify the best uptime monitoring tools?

Essential Features of Uptime Monitoring Tools

Uptime monitoring tools typically detect interruptions by running network tests such as pings and trace routes. You could practically monitor your website’s uptime by constantly running these tests yourself. 

However, this isn’t an efficient way to monitor your website’s uptime. A comprehensive uptime monitoring tool will automatically monitor your website’s uptime in the background. It will then alert you through various channels as soon as it senses that your website may be down. 

Furthermore, high-quality uptime monitoring solutions tend to offer additional information regarding your website’s uptime/downtime and its performance. These tools commonly feature dashboards, status pages, badges, exportable records, etc., to help you keep track of your site’s overall health.

9 Best Features of an Uptime Monitoring Solution

The ideal uptime monitoring tool or service should feature: 

  1. Website security features that notify of and repel potential cyber attacks;
  2. 24/7 uninterrupted background website monitoring;
  3. Multi-channel alerts (email, SMS, push notifications, instant messages, social media, etc.);
  4. Report generation;
  5. 24/7 customer support available through different channels (email, phone, chat, etc.);
  6. Be capable of monitoring multiple websites and proxies at the same time;
  7. Offer insights and suggestions to improve your website’s performance;
  8. Be affordable;
  9. High customizability should allow you to choose which features to enable and disable.

Another optional feature to look out for is public status pages that your clients can access to determine if all your services are up and running. GetWeave is an excellent example of this. The website features a well-organized systems status page where customers can check if all of Weave’s services are functional. 

Nevertheless, you can use the above information as a buying guide when assessing potential uptime monitoring tools. The rest of this guide will supply a few suggestions as to which tools you should use for your website.

3 Best Website Uptime Monitoring Tools 

Some of the best uptime monitoring tools for website downtime alerts include:

1. Uptrends

Uptrends isn’t just a downtime detection tool; it’s a complete web performance monitoring solution. It will notify you as soon as it detects any disturbance in your website’s performance. It features highly customizable checks. For instance, you can set performance check limits for load times. Uptrends will notify you instantly if your website takes too long to load.

You can also configure from which locations you want it to monitor your website. Uptrends will then point you to where your website usually suffers performance dips in the real world. 

The service uses multiple communication channels to send users notifications: email, phone calls, and SMS. Alternatively, you can download one of Uptrend’s mobile applications and receive push notifications. Additionally, you can integrate Uptrends with messaging and communication applications such as PagerDuty, Slack, and Microsoft Teams.   

Another impressive Uptrend feature is its ability to emulate your website’s performance on different browsers. It runs Google Chrome, Mozilla Firefox, and Microsoft Edge on its servers. Thus, you can compare how your website runs on these web browsers without installing them on your servers or computer. 

Uptrends supplies users with various charts, reports, and graphs to help identify sudden spikes or dips. Waterfall reports display the complete page-load from the initial request to the last download. This allows you to compare the history of your website’s performance element by element. It comes with three price plans whose costs depend on the number of monitors you would like. Starting at $16.21 (at the time of writing) the Starter Plan is the most affordable.

2. Oh Dear

Oh Dear is a slightly cheaper option than Uptrends, with the most affordable plan starting at $12 per month (at the time of writing). However, while Uptrends offers a 30-day free trial, Oh Dear only provides a 12-day trial period. Nevertheless, Oh Dear’s interface is a lot cleaner and more minimal. 

Since Oh Dear runs servers in different locations across the globe, it can track how your website performs in various regions. Oh Dear will scan through your website and index all the pages. If it detects any issues, it will alert you immediately. 

Oh Dear also features a continuous certificate monitoring function. Site owners who are concerned with their website’s security may find this feature to be especially useful. It will verify your SSL certificate expiration dates and alert you of any changes.  

Oh Dear’s public status page enables your clients to keep track of your website’s availability.

Oh Dear uses email and SMS text messages to alert site owners of any issues. It also features integrations with communications and social media applications such as Telegram, Discord, Slack, Microsoft Teams, etc. Oh Dear ensures that messages are as detailed and user-friendly. This makes it easier to troubleshoot and find the origin of your problem. Oh Dear is more than a worthy alternative to Uptrends. 

3. WP Umbrella

WP Umbrella is a little different from the previous entries. It’s intended to help users manage and monitor multiple WordPress sites. Thus, it is far more particularized in its approach to website uptime monitoring. Again, as is the primary function of the uptime monitoring tool, it offers a real-time alert system that will contact you through email, SMS, Slack, etc. 

WP Umbrella employs a simple minimal UI. Its main screen consists of a dashboard that allows you to view all your WordPress websites. By default, this dashboard features four columns: Site, Uptime, Speed, and Issues.

WP Umbrella will alert you of any outdated or erroneous plugins or themes. While it doesn’t offer dedicated public status pages, it does have a client report generation feature. You can automatically send these reports to your various subscribers or clients when your website is down. 

WP Umbrella is the most affordable option on this list. Users are charged $1.99 per month (at the time of writing) for each website monitored. In addition, WP Umbrella offers a 14-day trial and does not require your credit card details. It’s an excellent option for anyone running a WordPress website or two.

Conclusion

This guide has only explored three possible uptime monitoring solutions. They won’t only assist you in detecting downtimes, they can also help you find the reason your site may be slow.

These solutions are an excellent place to start. But there are many other options coming to market all the time. You may find that this is the first step to converting more leads and reducing your bounce rate. 

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The Complete Guide To Personalized Marketing

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Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

Source

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