Articles

Apache Kafka in Cybersecurity for SIEM/SOAR Modernization

,

Apache Kafka became the de facto standard for processing data in motion across enterprises and industries. Cybersecurity is a key success factor across all use cases. Kafka is not just used as a backbone and source of truth for data. It also monitors, correlates, and proactively acts on events from real-time and batch data sources to detect anomalies and respond to incidents. This blog series explores use cases and architectures for Kafka in the cybersecurity space, including situational awareness, threat intelligence, forensics, air-gapped and zero trust environments, and SIEM/SOAR modernization. This post is part six: SIEM/SOAR Modernization.

Blog Series: Apache Kafka for Cybersecurity

This blog series explores why security features such as RBAC, encryption, and audit logs are only the foundation of a secure event streaming infrastructure. Learn about use cases,  architectures, and reference deployments for Kafka in the cybersecurity space:

Source de l’article sur DZONE

/par

How to Use Quizzes More Effectively in Interactive Content

,

Content is the king of the digital world. This is an undisputed fact among marketers and business owners alike.

However, not all content is created equal. Interactive content is a more immersive form of marketing specifically intended for the digital age. Great for companies that need to develop deeper relationships with their audience. 

There are various kinds of interactive content for brands to explore these days. For example, you can create a poll where your customers vote for certain answers to questions. In addition, some companies hire developers to build immersive gaming experiences with prizes and rewards. 

Even standard content like blogs and articles can become more interactive with things like animations, buttons, and elements that ask visitors to do something. 

One of the most valuable forms of interactive content is the quiz. So, how can companies use quizzes to engage their audience effectively? Let’s find out…

The Benefits of Quizzes in Interactive Content

According to studies, 93% of marketers believe interactive content is extremely effective for educating and entertaining customers. Interactive content is meaningful because it’s engaging, and many marketers state that creating engaging content is one of their toughest challenges. 

In an environment where the average attention span is constantly dwindling, interactive content reduces the risk that your customer will end up being distracted by something else before they have a chance to convert on your website. 

Quizzes are an excellent form of interactive content, but many marketers don’t take full advantage of them yet. Quizzes, like some other forms of interactive content, can come in different styles. For example, you could have a personality quiz that tells your customer what kind of vegetable they would be. That might sound odd, but it helps to give your customer a sense of belonging, gives them a feeling of being understood, and offers entertainment. 

Some quizzes can answer questions for your customer. 

For instance, a quiz on “what to buy your dad for father’s day” is an excellent way to solve a customer’s problem while guiding them towards potential products that you sell. 

Z Gallerie, a retail company, launched a quiz called “What is your Z Gallerie Style personality?” The quiz offers a personalized recommendation experience on what to purchase for every current and potential customer. 

The personality quiz became a great way of bringing product recommendations to leads without being pushy. Z Gallerie could, therefore, consistently provide a unique experience to each customer based on their results. 

So, how do you make a quiz that’s really effective for your content marketing plan?

Step 1: Creating the Quiz

Quizzes are a kind of interactive content that can almost feel like a conversation with a brand. They’re an opportunity for you to show your audience how well you understand them. 

According to TryInteract, people take quizzes because they want to know themselves better or want to confirm what they think they already know about themselves. These content solutions solve problems, even if they’re handling a person’s curiosity about what kind of celebrity they’re most like. 

Before you start making your quiz, you need to know your goal and what you’re trying to do for your audience. If your goal is to get more people to feel more attuned to your company, you might need to create something that demonstrates how well you know your visitors.

The goal for the company is to demonstrate a deep knowledge of the industry and target market. If the quiz is helpful and informative, it adds to the brand’s credibility and makes it more likely that customers will want to continue purchasing.

Before you build your quiz, ask yourself:

  • What do you want to get out of your audience taking this quiz? (More conversions, better brand loyalty, improved engagement?)
  • Why would your audience want to take the quiz? (Is it relevant to their interests, will it give them some vital information?)

Knowing exactly what you and your audience should accomplish with the quiz will give you a good platform to begin building on. 

Step 2: Choose the Title and Quiz Type

Titles are important in any content marketing. 80% of readers decide whether to check out an article based on its title. The same process is common for people who want to decide whether they should take a quiz or not. 

There are a lot of great ways to pique your visitor’s attention with a quiz title. For instance, you could challenge your audience to prove their knowledge with the word “actually.” For instance, “How much do you actually know about Kale?” That kind of title immediately appeals to the competitive nature of the human being. 

Another great example of a challenging title is to tell your audience that they can’t do something. Buzzfeed did that with its millennial quiz. The great thing about this quiz title is that it speaks to the competitive nature of the reader but also gives that reader a chance to show that they belong to a specific community. 

Another option could be to ask a question and hope that curiosity will do the rest of the work for you. For instance, “Which celebrity chef are you most like?” The key to success here is understanding your audience and knowing exactly what they most want to know. 

Once you’ve figured out the title, choosing the kind of quiz you want to create is the next step. For instance, you can try:

  • Personality quizzes: People like hearing good things about themselves because of a psychological phenomenon called self-serving bias. A personality quiz that recognizes the features your customers like about themselves will make them feel happier and more connected to your brand.
  • The knowledge test: Commonly found on social media, these quizzes challenge a person’s knowledge on a specific subject. The benefit here is that your audience can learn something and share their knowledge with their friends for social points. This quiz from Unicef is an excellent example of the “knowledge” style quiz.

Step 3: Crafting Quiz Questions

Once you have a good idea of the kind of quiz you want to create and the title you’re going to put alongside it, you’ll need to begin bringing your interactive content to life. That means designing the right questions. 

Writing questions for a quiz is just like creating any excellent content. First, you need to keep your target audience in mind. Next, think about the kind of personality you’re trying to appeal to. Breathing some life into your quiz by injecting your unique sense of personality into it will be an excellent way to strengthen your bond with your customers. 

Other tips for making the most of your quiz questions include:

  • Use visuals in your questions: Having text-only questions is fine in some cases, but it’s worth looking into images too. Using pictures helps to keep things relevant and interesting and makes your quiz feel a lot more immersive. 
  • Don’t make questions too long: In-depth and complicated questions will only scare your audience away. Remember that they’re looking for something fun and lighthearted to do. This means that your questions should be as short as possible. 
  • Make it interesting: Don’t just ask basic questions like “what’s your favorite color” try to go beyond what your customers usually see on quizzes and make it relevant to the quiz topic. Again, this is your chance to show your audience how much you know.

Step 4: Creating Results That People Want to Share

If you want to design a quiz that really blows your audience away, then the results are one of the most important things to focus on. The results you offer your customers dictate whether they enjoy your quiz so much that they want to share it with other people. Creating share-worthy results is how you boost your chances of finding new customers and even going viral. 

So, how do you design results that people want to share? Start by helping your customers to feel positive about themselves. The results should make them feel like a better person or confirm the good things they already believe about themselves. Research tells us that positive emotions are more likely to promote sharing. 

For instance, this quiz from the PBS company makes people feel good by demonstrating that they know their books. This confirms a customer’s idea that they are well-read.

Using share-worthy images is another way to improve your chances of designing results that people want to share. You’ll need to use interesting pictures here that speak to your audience. Bright and entertaining pictures will make results more eye-catching on a social media feed. 

Don’t forget to include a call-to-action on your results page too. It’s always helpful to give your audience a nudge in the direction you want them to move in. Providing a call-to-action that asks your customers to share their results increases your chances of positive sharing behavior. 

Step 5: Know How to Distribute Your Quiz

Once you’ve put all of the essential components of your quiz together, the next step is ensuring you can distribute that quiz and share it with as many people as possible. For instance, you can promote your quiz on social media to reach more possible customers. Twitter and Facebook are always great places to get started but don’t be afraid to experiment elsewhere. 

Sharing snippets of the quiz experience in an Instagram Story could be a great way to generate engagement or posting a picture on your Instagram feed. 

When promoting your interactive content on social media, use an attractive image to highlight the experience and ensure you make that captivating headline stand out. Share both the caption and image with a shortened link to measure results. Shorter links are more likely to attract audience attention and encourage sharing later. If your links are too long, they can end up looking spammy or unprofessional. That’s not the image you want to build with your quiz content. 

If you need an extra boost for your quiz, promoting through Facebook advertising could be the ideal solution. Paid ads are a great way to get extra attention, but you need to choose your target audience carefully. Select your audience according to demographics, behaviors, connections, and locations. 

Remember that Facebook gives you plenty of opportunities to track down the kind of customers you want to speak to. Creating a custom audience could be a handy step too. This is always useful if you have a lot of information from an email list or a collection of contacts you’ve generated over time.

Step 6: Following Up on Your Quiz

Once you’ve successfully attracted people to your quiz experience, the next step is to follow up on the leads you’ve hopefully collected. When designing a quiz, it’s always a good idea to ask your customer for their email addresses before you give their results. This ensures that you can collect plenty of leads in the long term for nurturing purposes. 

Marketing company, The Foundation, designed a quiz that asked customers whether they had an entrepreneurial mindset. The quiz was based on an existing eBook offered by the company. The quiz, combined with a Facebook ad campaign, helped the business collect new leads to advertise their ebook. The Foundation managed to reduce its cost per lead from $6 to $3.80 using this method. 

When following up on your quiz experience, make sure that you get the tone right. The first thing you need to do is thank your audience for taking the quiz in the first place. After someone opts in and offers their email address, send a quick email that shares their results and says “thanks.” 

After a couple of days, you can follow up on your thank you email by asking your audience to retake the quiz or take a new one. Encourage these repeat customers to share their testimonials and gradually introduce more interesting content you have that’s connected to your quiz. For instance, if you create a quiz to determine whether someone has an entrepreneurial mind, you could advertise articles that cover similar topics. 

Finally, after regular engagement from your audience, you can begin to implement strategies that might convince your audience to purchase your products. This could mean showing off your entrepreneurial eBook, asking someone to sign up for a webinar, or something else entirely.

Don’t forget to track the performance of every quiz too. Examining metrics like click-through rates for your quiz advertisements and conversion rates will help you see which quizzes generate the most attention and action from your intended audience. 

Time to Add Quizzes to Your Interactive Content Strategy?

A content marketing strategy is one of the best ways to engage with your audience and strengthen your position in any industry. The right content demonstrates your knowledge, develops trust, and helps you to attract new customers. With interactive content, you can take the relationship you build with your audience to the next level. It’s your chance to engage with your customers and create an emotional relationship. 

Quizzes are one of the most effective forms of interactive content, and they’re also one of the easiest to implement into your existing strategy. It doesn’t take a lot of time or money to create a good quiz, and you can usually find tools online to help you with things like structure and formatting. You could even hire a professional to design a quiz for you. 

Once you’ve got the kind of quiz that’s really going to interest your target audience, the next step is distributing it in a way that generates as much attention as possible. Remember, you can advertise on social media and various other channels. However, it’s also helpful to pay attention to your options for helping do your promotion for you. For example, many customers will be more than happy to share quiz results that confirm the identity they’re trying to build online.

 

Featured image via Unsplash.

Source

The post How to Use Quizzes More Effectively in Interactive Content first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

/par

Top 10 Most Suitable Alternatives to nTask

,

Since its inception, nTask has shown its efficiency with various advanced features, frequent upgrades, inexpensive pricing, and much more. While we do enjoy the software, we are also aware that sometimes nTask might not be the right tool for your project or you might just want to take a look at its alternatives. Since we know our tool best, we have identified the top 10 nTask alternatives that compare well with the tool.

In this post, we will give you a rundown of the most suitable nTask alternatives along with a brief intro, key features, and pricing details. Without further ado, let’s dive straight in! 

Source de l’article sur DZONE

/par

Top 10 August ’21 Security Articles to Read Now

,

Introduction

Security is one of the most important aspects of modern-day applications. As technology keeps getting advanced, keeping the security up-to-date is a challenge. How awesome would it be to find top trending articles in the Security Zone in one place so that you can always stay up to date with the latest trends in technology? We dug into Google analytics to find the top 10 most popular Security articles in August. Let’s get started!

10. Spring Boot Security + JWT  »Hello World » Example

Spring Boot applications have been a key in implementing the microservice architecture. Learn how to implement security in Spring Boot with JWT token. Follow the step-by-step tutorial and secure your Spring Boot microservice.

Source de l’article sur DZONE

/par

7 Ways to Use Gamification in Marketing Campaigns 

,

We all want a little more fun and games in our lives. So, why not add some gamification to your next interactive content campaign?

By 2025, the gamification market is expected to witness a massive 30.1% growth rate, with global sales revenue reaching around $32 billion. 

That’s because gamification adds more entertainment to the website experience and gets audiences engaged. The idea behind gamification is to bring game mechanics into the design of a website or piece of content. There are many different ways to do this. 

Some companies add hidden achievements and bonuses to their blogs that customers can collect by visiting every page and reading their content. Others allow readers to collect points for leaving comments or play games to win potential prizes. 

Used correctly, gamification is a fantastic way to connect with your audience and increase engagement levels. So, how can you use gamification in interactive content?

The Evolution of Gamification 

Elements of gamification have appeared in everything from marketing campaigns to web design and even eCommerce strategies. 

In 2014, an Apple App Store review of more than 100 health apps even found that gamification elements in applications led to greater participation and higher user ratings. In other words, customers are more likely to get involved with an activity that includes gamification components. 

While gamification can take on many different forms, the aim for most companies is to create an environment where customers can feel more invested in their interactions with the website. For example, if you win a point every time you comment on a blog post, and you can trade those points in for prizes, you have more of a desire to keep commenting. 

The promise of being able to “accomplish” things with pieces of interactive content and websites also appeals to the competitive part of our psychology that pushes us to keep doing things in exchange for the promise of a kind of reward. 

Many companies have generated a lot of enthusiasm for their brands through leaderboards, time events, and similar experiences. For example, just look at how popular McDonalds becomes each year when the monopoly game rolls out as part of the purchasing experience. 

People buy more items than they usually would during McDonald’s Monopoly just for the opportunity to win. This same boost in engagement benefits your content strategy too. 

6 Ways to Add Gamification to Your Content

There’s no one right way to gamify your website or your marketing content. The method you choose will depend heavily on your audience and the kind of experience they respond best to. 

The key to success is finding a way to grab your customer’s attention and hold onto it. Here are some of the tried and tested strategies to explore:

1. Create an Actual Game Experience 

When it comes to incorporating gamification into your website design and content, you don’t necessarily need to be clever. You can be extremely straightforward and just design an actual game. For instance, to help attract more people to the American Army, the US created a war simulator that potential applicants could play on Steam. 

The game aimed to introduce young people who might consider a career in the military to what that job might be like. If the kids liked what they saw on Steam, they could visit the military website and learn more. 

For companies who can’t afford to build an entire fully-featured game, something a little smaller can be just as engaging. For instance, rather than using a standard pop-up with a discount code to entice customers to buy the rental service, Gwynnie Bee created a scratch card. People could scratch the spaces using their smartphone or computer cursor and win money off. 

The great thing about the interactive content from Gwynnie Bee is that it encouraged potential visitors to connect with the business in a lucrative way. To use the scratch card, you first had to give your email address. This meant the company could build its email list while delighting consumers. 

When designing a game experience for your marketing campaign, remember:

  • Get the right support: Designing a great game is tough, particularly if you want something more complicated than a scratch card. Don’t take the risk of creating something that doesn’t work properly; hire a developer. 
  • Promote the experience: Make sure everyone knows about your new game. Share screenshots on social media and talk about it in your email campaigns. 
  • Focus on fun: Remember, games are supposed to be fun. Measure the reactions of your audience to ensure they’re having a good time. 

2. Design a Loyalty or Reward Program

Loyalty is one of the most valuable things your audience can give you. So why not reward them for it? Loyalty programs are fantastic tools for business growth and engagement. They give you a way to turn one-off clients into repeat customers and advocates for your brand. 

How you choose to reward your customers (and when) is up to you. Some companies might give customers points every time they share a post on social media or comment on a blog. This encourages more engagement with your brand. 

On the other hand, you might just let your customers earn rewards for every purchase they make. This is a strategy that Starbucks uses with its reward program.

As customers increase their spending with Starbucks, they get the reward of extra points that they can put towards future purchases. This keeps customers coming back for more and may even entice some clients to buy Starbucks when they otherwise wouldn’t. 

The oVertone company is another excellent example of a brand using gamified rewards with its marketing strategy. The loyalty program breaks down into tiers, where users can see how much they need to spend to ascend to the next level. New rewards and perks appear with each level. 

Remember, when building a loyalty program:

  • Make your customers feel special: Ensure that your audience feels good about being one of the lucky few in your loyalty program. Give discounts and offers they can’t get elsewhere.
  • Keep them informed: Make it easy for your customers to see what they need to do to get their next reward, so they keep coming back for more. 
  • Mix things up sometimes: To stop the experience from getting boring, roll out things like “double points” days and bonuses for your most active customers. 

3. Encourage Customer Interaction

The biggest benefit of gamification is that it encourages and increases customer interaction. You can give rewards to participants that comment on your blog posts, for instance, or share your posts on social. The customer benefits from the reward, while you get the advantage of a better business presence. 

Samsung drives interaction with gamification with a function on its website that allows customers to discuss issues and watch videos. The most active participants get a badge for their efforts. 

If your business structure requires a lot of engagement from your audience, then using gamification elements can encourage them to stick with you for longer rather than losing interest. For instance, language learning software Duolingo has a four-point gamification strategy for its users.

Duolingo knows that learning a new language takes a lot of time, so it asks users to set small specific goals instead. The smaller tasks bring users back regularly, and consistent users gain rewards. There’s even a progress bar to help you track your progress compared to other customers. 

Gamification gives your customers another reason to keep coming back and connecting with your brand. That makes a lot of sense for companies that rely on long-term relationships with customers, like Duolingo and other teaching brands, for instance. Remember:

  • Make it simple: People will only want to interact with your brand if it’s easy to do so. Make it clear what you want your customer to do and what they need to do next. 
  • Reward every action: Keep people coming back for more by rewarding them for their actions, even if it’s just with a gold star or digital sticker. 
  • Nudge inactive customers: If a client gets involved in your interactive content, then stops participating, send an email reminding them why they should come back. 

4. Run Contests and Offer Prizes

Probably one of the easiest ways to use gamification in your advertising campaigns is with a competition. Contests and competitions have been around since the dawn of business. They’re a useful way for companies to collect information from customers, particularly if you ask your clients to sign up to your site with an email address to get involved. 

Competitions are also a way to push your audience into doing positive things for your company. For instance, you could run a competition where consumers share a social media post and tag a friend to enter. Or you could have a competition that asks your clients to refer a friend to get involved. 

When KIND, a healthy snack company, wanted to connect with its customers and create a new product, it didn’t just do market research. Instead, the company created the “Raise the Bar” contest to let customers cast a vote for which flavor they wanted to see next.

When 123ContactForm wanted to engage its audience, it gave people the chance to win one of three platinum subscriptions for 6 months. 

Contests are naturally exciting and fun to take part in. They’re an opportunity to get your audience excited, and you don’t need to give anything huge away either. Just make sure that the prize you offer is something that your audience will be interested in. 

A few more pro tips include:

  • Generate hype first: Don’t just launch a contest out of nowhere; get people excited about the idea with announcement blogs, social media posts, and emails. 
  • Give people a lot of ways to get involved: If people can’t take part in the competition on social media, let them do something on your website instead. 
  • Follow up after the win: When someone does win something from your website, follow up with that winner and post pictures in the form of a blog/case study. This will generate more hype for your brand and get people excited about the next event. 

5. Get Your Audience Feeling Competitive

No matter how much they might deny it, most people are at least a little competitive. So when you’re implementing a gamification campaign into your content and marketing efforts, it pays to tap into that sense of competition. All you need to do is find a way to encourage your followers to compete. 

The best example of a company that did this particularly well is Nike. Nike and the Run Club app teamed up to motivate people to get involved with healthy activities. The app allowed users to customize and build their ideal training program based on their athletic level. 

At the same time, you could also win badges and trophies to share with your running community. The more you took part in challenges on the app, the more you could potentially win. 

The Fitbit application has a similar way of keeping customers engaged. When you download Fitbit, you can access information about your exercise strategies and potentially track your progress towards your goals. However, there are also measurable achievements to earn – like a badge when you first walk 500 miles. 

Users on Fitbit can also find their friends using the same app and compete with them in various challenges. 

To successfully add a competition to your gamification strategy, remember:

  • It needs to be social: People will be more inclined to get involved if they show off their achievements. So make sure that people can showcase their accomplishments. 
  • Make people want to win: There needs to be a reason to get to the top of the leaderboard. You might offer people discounts or exclusive prizes if they accomplish certain goals. 
  • Show progress: Prompt people to keep working on reaching their targets by showing them how close they are to success. 

6. Make Boring Content Seem More Interesting

Some content is naturally more engaging than others. If you want to showcase some important information or data, you might create a whitepaper or a report. Unfortunately, the result can be a relatively bland piece of content.

With elements of gamification, you can make the experience a lot more engaging and interesting. Sites like Daytum.com allow users to turn personal stats and information into charts that showcase information in engaging ways. You can allow your users to track their progress through the report and rack up points as they go. 

Adding subtle elements to otherwise clinical and less interesting information is a wonderful way to make the experience more exciting. The more enticed your customers are by your content, the more likely it is that you’ll sell them on your business. 

Gamify Your Marketing Strategy

Gamification isn’t a new concept, but it’s one that many companies and designers can begin to take advantage of these days. Thanks to more advanced browsers and smartphones, customers can more fully enjoy the interactive elements of websites and content campaigns. 

As your audience dives deeper into the digital world, they expect more unique experiences from you. Gamification can make any website or marketing experience more memorable. It’s time to take advantage. 

Source

The post 7 Ways to Use Gamification in Marketing Campaigns  first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

/par

10 Tips to Help Video Content Succeed in 2021

,

According to a recent Hubspot survey, more than 85% of marketers believe video content is essential for any marketing strategy. This percentage is more than 20% higher than in 2016.

Understanding why this is the case is not hard. Modern digital marketing is all about engaging with your audience and sharing personal stories. And there’s simply no better way to do that than video content.

Videos are engaging for people of all ages and less boring than other types of content. However, it’s not easy to create or optimize video content. That’s why we have created a list of the top 10 video content tips and tricks you should follow.

Top 10 Tips and Tricks to Succeed in Video Content Marketing 

Whether you are an influencer, blogger, or business owner, video content is important for promoting your services or products. The following tips will help you improve your video content strategies.

Plus, you can apply these tactics across all websites and platforms: from your website or YouTube channel to social media platforms like Instagram or Twitter.

1. Utilize Video SEO

Contrary to what many believe, SEO does not only apply to written content. In fact, video SEO is just as important for drawing organic traffic to your website or social network account.

You can achieve this in several ways. When you upload a new video, you need to consider things like keywords, tags, file names, and descriptions. However, this is only part of what you can do to optimize your videos for SEO purposes.

There are plenty of video SEO guides for beginners that can help you improve your online presence through your video content. 

2. Identify Your Goals and the Scope of Your Videos

As with written and visual content in general, it is critical to identify your business goals for video content. This is one of the first things you should think about when launching a new video content campaign.

Think about what you want to achieve. For example, do you need to generate new customer leads or expand your audience? Considering the reach of your videos can help you stand out from your competitors.

When it comes to video content, planning is key. For this reason, setting the goals of your strategy should be a priority.

3. Schedule Your Video Content

While it’s important to set goals, no video content strategy will work without consistency. Planning your video content is the best way to be consistent when creating, uploading, and promoting.

There are many online apps and tools that can help you organize your video content strategy. For example, scheduling tools like Buffer or MeetEdgar can help you keep everything organized and save time uploading your videos.

In addition to these social media scheduling tools, you can also use apps like Trello to help you organize your content creation in general.

4. Use Premade Material like Instagram Templates

If you are a professional video creator or video editor, you’ll have no problem creating top-notch video content. But what happens if you have no experience with video content at all?

Luckily, there are plenty of tools out there to make your life easier. For example, if you want to create video stories for Instagram, you can use captivating pre-made Instagram templates.

Editing such templates using software like Photoshop can save you both time and money. However, if you do not have Photoshop experience, you can also create videos using simple online editors like Canva. 

5. Make Your Videos Engaging and Emotional

There are a few tips we would like to share when it comes to the content of videos. An important thing to keep in mind is that your videos should always be engaging. If you don’t try to engage with your audience through your videos, there is a big chance of failure. 

Therefore, whether you own a personal blog or an enormous corporate website, your video content should connect you emotionally with your audience. Adding a personal feel to your videos is a fantastic approach to consider. 

By doing so, your customers/readers will feel the need to engage by sharing their stories with you.  

6. Create Educational and Relevant Video Content

There are a few tips we’d like to share with you when it comes to video content. One important thing to keep in mind is that your videos should always be engaging. If you are not trying to engage your audience through your videos, there is a high chance of failure.

Whether you have a personal blog or a huge corporate website, your video content should connect emotionally with your audience. Adding a personal touch to your videos is an excellent approach to consider.

This way, your customers/readers will feel the need to engage by sharing their stories with you.

7. Implement CTAs

Calls to action are one of the most effective marketing strategies for written content. Although most websites only include CTAs on the homepage, it’s a brilliant thing to also use them in blog posts, videos, and visual content in general.

You should let your customers know how they can interact with your brand. For example, let them know about your website or how they can follow you on social media for more information.

CTAs are the best way to keep your customers and ultimately increase your conversion rates.

8. Focus on Storytelling

Videos that focus on sales often bore viewers. For this reason, you should add some value to your video content. Creating videos that act like stories is a great thing to do.

When you tell a personal story, your customers can better understand your brand and how it can help them. Remember, storytelling makes your content more engaging and interesting.

9. Promote your Content

Say you have developed a great video content strategy and have already created some top-notch videos. What should be your next step? Well, maximizing your target audience is a smart approach.

You can achieve this by promoting your videos on platforms like Facebook, YouTube, Instagram, etc. Another smart move is to incorporate your video content into other content like blog posts, your website, etc.

10. Occasionally Evaluate your Video Content Strategy

Since you have already established your goals and the scope of your videos, you know exactly what you want to achieve with your video content strategy. Therefore, it’s important to evaluate how your plan is working. If you are happy with the analytics of your videos, that’s great.

If not, you can always consider what’s going wrong. For example, maybe you need to promote your videos better or include more CTAs.

Wrap Up

In this article, we analyzed how important video content has become for marketing. For this reason, implementing videos into your marketing strategies is a great thing to do.

If you follow the tips and tricks above, you will increase your video content strategy’s chances of success.

 

Featured image via Unsplash.

Source

The post 10 Tips to Help Video Content Succeed in 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

/par

Trend Check: SAAS Is the Next-Edge Business Requirement

,

According to a research and market report « Cloud Services Market by Service Type, Cloud Type, Enterprise Size and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2020-2027 », the cloud service is valued at $264.8 billion in 2019 and is expected to increase to $927.51 billion by 2027. Certainly, businesses big and small are increasingly becoming aware of the importance of SaaS software development or cloud solutions in bestowing speed and accuracy to their operations. But more than everything, the key driver of the sector is the cost it saves, amounting to approximately 35% of the total expenses of businesses. 

The Reason Behind the Growing Cloud Computing Trend

Source de l’article sur DZONE

/par

7 Essential Design Tips for a Killer “About Us” Page

,

Creating an incredible brand experience for an end-user is about more than just designing the right home page or lining up a series of great product pages. 

Effective website design conveys crucial information about a company, through everything from font styles, to image choices. Nowhere is this representation of brand identity more important than on the about page. 

People frequently confuse the about page with the contact page or fail to leverage it correctly simply because they don’t know what to say. However, creating an about page that speaks to an audience can be immensely powerful. 

What is an About Page?

The first step in designing a great about page is understanding the purpose of the space. This isn’t just a page on a website explaining what a company does. 

The about page is an introduction to a company’s story, its brand essence, and personality. 

Done correctly, this page will demonstrate a crucial sense of affinity between a business and its customers. It will highlight values that resonate with a customer and make it easier for clients to trust businesses.

The Yellow Leaf hammocks company starts its about page with a video.

As you scroll through the interactive site, you discover new elements of the company’s tale, including what prompted the birth of the business to begin with and the brand’s mission. 

Yellow Leaf lets its visitors know what the company is all about by using authentic images of real people to external content and bold quotes. 

There are even snippets from customer case studies for social proof. 

About pages are relevant because they give customers a way to build a real human connection with a business. Harvard professors say that 95% of purchasing decisions are emotional; we don’t buy things just because we need them. Instead, we look for companies that we feel connections with to solve problems. 

Using an about page to convey an attitude, personality, or just what makes a business special is how designers can ensure that end-users will care more about the business. 

How to Make an About Page Stand Out

So, how do you make an about page stand out?

Since every company is different, there’s no one-size-fits-all strategy for everything.  However, there are a few essential steps to consider as you move through the design process. 

Here are some pro tips for successfully attracting attention with the about page…

Step 1: Decide What to Include

It’s tempting to assume that a complicated about page will lead to a stronger relationship between a brand and its customers. After all, the longer the story, the more the customer knows about the company – right?

While it’s essential to include plenty of valuable information in an about page, it’s also worth remembering that today’s customers are short on time. They don’t want to spend hours scrolling through one part of a website. Instead, they want access to quick, convenient snippets of information. 

The Joseph Payton about page is effective because it cuts the story down into bite-sized chunks. Each piece of information highlights valuable insights for the customer. Plus, hand-drawn images and animations make the experience feel like you’re getting to know Joe on a deeper level. 

Before you begin designing, ask yourself:

  • How much text does the page need? How much space does there need to be for copy? How can you spread the content out in a visually engaging way?
  • What sections should the page include? For example, does there need to be a link to the contact us page or a contact form somewhere?
  • How does the page connect to the rest of the website? For example, can you link to things like case studies and reviews with quotes to tie more of the website together?

Step 2: Make the Mission Statement Clear

In a world where emotion influences buyer behavior, clients and customers want to buy from companies they believe in. It’s not enough to have the right product or price point anymore. People want to know that they have a human connection with a business. 

On some about pages, it’s difficult to pinpoint the real mission of the company. It seems like you have to scroll through endless paragraphs of text to make your own assumptions about what matters to the company. However, a well-designed about page puts this crucial info front and center. 

For instance, on the Apptopia about us page, the subheading tells you everything you need to know about the brand. This heading instantly tells the audience whether it’s worth reading on to find out more. 

The best about us pages often include a lot more than just a single sentence of text. But it’s worth pinpointing some of the essential details from these pages and drawing extra attention to them. A larger font or a different font color could be perfect for this purpose. 

Alternatively, if it’s difficult to refine the company’s mission down into one message, it might be worth creating a whole segment at the top of the page dedicated to this information. That’s what the Toms shoe company does.

Step 3: Invest in the Right Trust Elements

People aren’t always sure who they can trust these days. 

There are millions of websites out there and billions of companies. Not all of them are going to appeal to every customer. Since an about page is all about making a crucial human connection between a business and its client, it’s important to implement as much trust as possible. 

The good news is that there are many trust elements you can embed into an about page to make it more reputable. Star ratings taken straight from companies like Trusted Reviews and Google are a great way to show that a company is already impressing its followers. 

Quotes plucked from your customers or segments of case studies that you can place throughout the About Page copy is another great way to show your authenticity. 

You could even take the same approach as Aja Frost here and embed genuine data and graphs into the about page.

One particularly helpful way to make a website’s about page more trustworthy without eating up too much space is to implement trust stickers. Badges that show all the right groups and regulators approve a company are a great start. 

Even showcasing the logos of companies that the business worked for before on a slideshow could be an excellent opportunity to add depth to their authority. 

Step 4: Convey Brand Personality

Brand personality is reflected in the tone of voice that a company uses for its content. You can see a company’s personality in the choice of colors it has on its website. It’s in the fonts that convey a message, and the videos, images, and other unique strategies that each business uses. 

Although a brand personality needs to shine through in everything the company does, it’s imperative on the about page. This is the environment where a customer is getting to know a business for the first time. As a result, the consumer should instantly recognize what kind of brand archetype they’re working with. 

Take a look at the Eight Hour Day about page, for instance. The first thing you see is a picture of two people laughing. That means you instantly get a sense of friendliness.

As you scroll through the page, you’re greeted by friendly, informal copy combined with bright colors and snippets of useful information. Everything feels comfortable and reassuring. 

When you reach the bottom of the page, you find a bunch of data that makes the company seem more trustworthy. There are links to its social media pages and a partial client list showcasing brands like JCPenny, Wired, and Purina.

Using the right combination of font, copy, and imagery, this About page tells you exactly what to expect before you begin interacting with the company. 

Step 5: Take Visitors on a Journey Through Time

Showing customers where a business is going with things like brand mission statements and values are great. However, it’s also worth giving people an insight into where a brand has already been. 

Many of today’s shoppers aren’t comfortable buying from brands that haven’t spent much time in their chosen industry. They want to see that the people they’re working with have experience, heritage, and plenty of background knowledge. 

What better way to demonstrate all of these things than with a timeline of accomplishments? Here’s an example of how Marshall showcases its history by mentioning various crucial historical milestones.

A timeline of events doesn’t have to be this complex, however. If you don’t want to overwhelm visitors with a wall of text, an actual timeline that offers quick and easy insights into what the business has done over the years could be a better option. 

Another option could be to have a few key statements from the company’s timeline, then link out to a separate “History” page for people who want to find out more. 

Step 6: Show the Human Side

People don’t buy from businesses; they buy from other people. 

An about page isn’t just a chance to show customers what a company does. It’s also an introduction to the people behind that organization. Showcasing the team members that contributed to the growth and continued development makes that organization more attractive. 

Obviously, if there are hundreds or thousands of employees in a team, you might not be able to mention them all on an about page. However, the page should generally include some insights into the c-suite and significant members of staff. 

A selection of company photos is a good way to introduce your team. However, you can consider other options too. For instance, to maintain their unique brand, the Tunnel Bear team designed to draw their own bear icons that represented their personalities.

The design is adorable, and it’s a wonderful way to showcase what makes the company so unique. At the same time, using this kind of illustration means you can avoid the hassle of trying to get all of your business photos to look consistent. 

Step 7: Show Values with Visuals

Finally, as we’ve mentioned frequently throughout this guide, an about page is an essential place to showcase the values of your business. These are the core principles that guide you in everything that you do. They help tell customers what matters most to you and prevent you from moving in the wrong direction. 

However, you’re not restricted to highlighting your values through copy and nothing else. You can also introduce customers to the things that matter most to you through visuals too. Graphics or illustrations that highlight important aspects of your business are a great way to share information without relying too heavily on text. 

Videos are another brilliant option, particularly if you have a lot to say but not a lot of time to say it in. That’s what Ben & Jerrys does.

You can also find a stream of “issues” the company cares about on the website too. This means that people can get more information on things like Democracy, Racial Justice, Fair trading, and what Ben & Jerry’s is doing about all of those things. 

Visual elements like this are a great way to give an about page more pizazz. Plus, they appeal to people who want to learn about your company but don’t want to spend forever reading through the text. 

Create Better About Pages

An about page shouldn’t be an afterthought. 

It’s a crucial part of showcasing a company’s unique style and personality. Used correctly, these pages convey crucial information about everything a business stands for. 

Use the tips above to give more meaning to your about page design, and remember to pay attention to how much your traffic and conversions evolve with every update you make. A better about page could even help you to drive more conversions.

Source

The post 7 Essential Design Tips for a Killer “About Us” Page first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

/par

How the Developer Experience and the Role of the SRE Are Changing

,

The application development landscape has fundamentally changed in recent years. In a recent interview with Ambassador Labs, Mario Loria from CartaX said he believes this is still uncharted territory, particularly for developers in the cloud-native space. As he sees it, site reliability engineers (SREs) play a key role in guiding developers through the learning curve toward comprehensive self-service of the supporting platforms and ecosystem, and ultimately to service ownership. This requires a major shift in company and management culture, and developer (and SRE) mindset and tooling as well as insight to make the journey to full lifecycle ownership not just smoother and more transparent but also technically feasible.

Two Worlds Colliding: The Monolith and Service-Oriented Architecture

The traditional monolith continues to exist in parallel with cloud-native application development. The operations side of the equation, according to Mario, understands that this has caused a big shift in deploying, releasing, and operating applications, and now the role of SREs is to help developers understand and own this shift. Developers know how to code, but building in the necessary understanding (and ownership) of the “ship” and “run” aspects of the lifecycle introduces a steep learning curve. For developers, this means taking on new responsibilities with the support of SREs.

Source de l’article sur DZONE

/par