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With all the marketing aplomb of basement-coders worldwide, NFTs were named with an acronym that does little to clarify their utility.

You probably know by now that NFT stands for Non-Fungible Token; what is perhaps less clear is what “Fungible” actually means; in this context, it means interchangeable.

Consider an ounce of platinum. That platinum is fungible, meaning it can be exchanged for any other ounce of platinum. Now consider a piece of jewelry made from one ounce of platinum. That jewelry is not interchangeable with any other ounce of platinum; it has the same core materials, but it has unique characteristics that may be artistically valuable, such as shape, or craft. The jewelry is non-fungible.

The letter that actually matters in NFT is T for Token. Tokens are little chunks of a blockchain that is a universally agreed dataset. You don’t need to know how it works any more than you need to understand how a computer processor works; you just need to know it’s in there.

Like any new technology, NFTs are surrounded by propaganda, counter-propaganda, skepticism, evangelism, and Facebook-confusion. In this post, we’ll look at some of the common misconceptions so you can develop an informed opinion.

1. NFTs Are Bad For The Environment

We’ll tackle this one first because it’s the classic argument leveled against anything in the crypto-space, whether Bitcoin or NFTs, and it’s nonsensical.

The root of this myth is that cryptocurrency transactions use vast amounts of electricity, the generation of which is terrible for the environment. The answer is threefold:

Firstly, electricity is used to run computers that maintain a blockchain, such as Ethereum. The blockchain is maintained whether NFTs are minted (registered) or not.

Secondly, NFTs tend to be minted on blockchains like Ethereum that are moving to less resource-intensive models, blockchains like Solana that already have less resource-intensive models, or blockchains like Algorand that are already carbon-neutral.

Lastly, the fact is that electricity is not inherently planet-killing. Renewables like solar and wind are perfectly capable of powering the grid; it’s just that power companies make higher profits by burning fossil fuels. That swanky new electric car you’ve bought so you can drive guilt-free is fuelled with fossil fuels on the power company’s end (and that’s before you consider the damage done getting those minerals out of the ground).

Until the computer you’re using is solar-powered, repairable, and upgradable, anything digital is terrible for the environment; NFTs are as bad, but no more so, than anything digital.

2. NFTs Are Just [Insert Patronizing Economic Metaphor Here]

NFTs, and crypto in general, are frequently referred to as a Ponzi Scheme. In the 1920s, Charles Ponzi duped investors into handing over cash. Returns were paid to early investors with the income from new investors. Early investors made a lot of money, and later investors lost everything.

One of the key characteristics of a Ponzi Scheme is that it’s a confidence trick that presents itself as low-risk. NFTs as an investment are widely understood to be high-risk. Calling NFTs a Ponzi Scheme is an excellent way of letting people know you don’t know what a Ponzi Scheme is.

In the 17th century, the price of tulip bulbs reached astronomical proportions. The Dutch tulip trade was a complex economic investment system that eventually collapsed, thanks in part to a global pandemic. Ever since, Tulpenmanie (Tulip Mania, in English) has been a byword for an economic bubble.

NFTs are frequently linked to Tulip Mania, thanks partly to the prices and the expectation (or hope) that the market will collapse. However, if you drive through the Netherlands today, you’ll see vast fields of tulips. They’re not being grown because they’re worthless.

While demand may fluctuate, it doesn’t fluctuate as much as media hysteria implies. And ultimately, tulips are nice.

3. You Can Buy And Sell NFTs

This is where pedantry plays a role. You cannot buy and sell NFTs; NFTs are the vehicle by which you conduct transactions for digital (or, in some cases, physical) goods and services.

If you have software installed on your computer, you probably have a license key. The license key identifies you as holding certain rights over that software, such as being allowed to use it to produce digital goods of your own. The license key is how the company identifies you as the individual to whom it has sold those rights.

NFTs are license keys for digital goods that are recorded on a blockchain instead of being held in a single database.

4. NFTs Can Be Easily Copied

When I was a kid in the 90s, I would record music off the radio with a tape player. I’d make mix-tapes and give them away. I was, in every literal sense, pirating music. And it wasn’t just me; home-taping kept the cassette industry going for decades past its use-by date. Despite this, the music industry did not collapse.

Art is even easier to copy than music because there’s no risk of a vapid DJ wittering over the intro to I Wanna Be Adored.

On my morning commute, I pass a shop that sells art prints. Around 80% are screen prints of Marilyn Monroe. They are original prints made by an artist and sold for not inconsiderable amounts. Not one of those pieces diminishes the quality, importance, or financial value of Andy Warhol’s Marilyn Monroe prints in New York’s MoMA.

The difference is that MoMA’s Warhols have provenance — they can be tracked to a time and place and authenticated as by Warhol. Precisely the same provenance that NFTs provide digital artists.

5. You Can Get Rich From NFTs

Earning money, potentially a vast amount of money, is one of the main driving factors behind the boom in NFTs.

But the truth is that while it is possible to make a lot of money — some NFTs sell for millions of dollars — most NFTs sell for a modest amount.

If you are an accomplished artist with original ideas, you may make money from selling your art as NFTs. If you are an accomplished trader capable of recognizing quality, you may make money from buying and selling NFTs. However, very few people get rich.

6. NFT Resale Rights Undermine Value

NFTs have many potential uses, but the earliest adoption has been in digital art. The main economic benefit to artists is not just an easy way to sell their art but a widely accepted royalty system in which the original artist receives a commission every time the artwork is resold. It represents the ongoing investment the artist is making by continuing to produce and promote their work.

It might seem a strange way to approach ownership, but resale rights are not new in the art world. In the EU and the UK, the resale rights of artists are legally recognized. In France, the legal rights of the artist or the artist’s descendants to be compensated from the sale of artwork have been established in law for over a century.

Despite high-profile artists like Robert Rauschenberg fighting for resale rights, and legislation in New York and California supporting the concept, resale rights are still not recognized in the US.

NFTs introduce a fairer system that grants the same rights to all artists, that Europeans already enjoy.

7. NFTs Are Worthless

Anything with value, whether physical currency, NFTs, or a block of wood, only has value because two or more people agree it has value.

The most expensive baseball card in the world is reportedly a mint-condition Honus Wagner, priced at $3m. It might be hard to understand why anyone would pay $3m for a piece of cardboard with an image of a 1950s sportsman on it, but apparently, someone would.

All goods, all the things we spend money on, are worth what we agree they are worth. To me, a tulip bulb is worth more than a baseball card, but who knows, perhaps you don’t like tulips.

There are plenty of flaws in the systems that use NFTs, and there are plenty of detractors, but if you want to create and sell artwork and someone wants to buy it from you, NFTs are an excellent way of facilitating that transaction.

 

Featured image via Pexels.

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Happy New Year, fabulous new website design trends!

This month’s design trends are a collection of the somewhat unexpected – from NFT website design to large text to illustrations; you won’t see a single photo or video here. Here’s what’s trending in design this month.

NFT Websites

This website design trend has more to do with the greater trends in digital marketplaces and commerce but has value in the design space as well. NFT websites are popping up everywhere.

Marketplaces for non-fungible tokens use modern design effects to draw users in and help them make purchases and view available images. If you haven’t delved into the world of NFTs, they are data units – often in the form of gifs – stored on a blockchain digital ledger. You can buy, sell, and trade these digital nuggets on various marketplaces.

The designs of NFTs could be explained as a trend of their own. Here, we’re focusing on the look and feel of the websites surrounding them. While some designs are relatively primitive, the best marketplaces have a full e-commerce feel with easy-to-use interfaces and a modern design.

Each of these three NFT marketplaces does it a little differently.

Styllar puts a focus on NFT avatars with a minimal aesthetic that gives plenty of room to individual NFTs. Sit on the website too long, though, and hundreds of options begin to cover the screen. Each visual element has a small text element to match that explains each image. It feels like a modern e-commerce experience that instills trust with users because of clean visual patterns. The site itself is just a gateway to a more traditional marketplace, but the calls to action are large, clear, and easy to follow.

OpenSea treats the NFT marketplace more like an art gallery with card-style buttons to look at different elements and images. Everything about the website design is tailored for the mobile user and quick browsing with large areas to click in the card format and easy-to-read headers that help you find your way through the NFT space, whether you want to buy, create, or sell. The site also does one more thing that’s not as common with e-commerce – it explains how to get started in this new digital territory with plenty of resources.

Rarible has an almost social media feel with lots of small blocks showing different NFTs. Digestible content in a grid-based design helps you navigate from images to rankings to what’s trending in NFTs. This site design is set up for high interaction and engagement, also featuring card-style elements and the ability to favorite items before bidding.

The key commonality with NFT website designs is that they are made for mobile users. These sites look good on desktops, but they are highly focused on a mobile, instant gratification user.

 

 

 

Text-Based Hero Headers

A trend in website design from 2021 is bleeding into 2022 with a lot of popularity: Hero headers that are mostly text. These designs have background texture and color, but for the most part, they don’t have a lot of other visuals.

These designs often rely on powerful language or messaging to help get user engagement. A secondary theme is the use of bright colors to help add focus and attention to the typography.

Font choices seem to be fairly neutral, with a lot of thicker sans serifs for the main headline and something a little lighter for secondary text options.
WeTransfer uses a smaller text block with multiple lines to create weight. The off-center placement draws the eye and is interesting even with the neutral background. Stacking elements create a nice focal area that encourages reading.

Halborn Blockchain Security goes with a less traditional font option and flips the color to the text to enhance the visual display. This design also uses an off-center, asymmetrical approach to create focus on the text element. The dark counterweight on the screen is an excellent guide to draw you back to the main hero headline.

FWD goes with giant oversized text elements to create a strong visual focus with this design. Other than the faint animation of the arrows next to “Here’s what they said,” everything is still and static. The color and blocky depth of the background help draw the eye through the text and to clickable elements so that you know what to do next.

 

 

Intricate Illustrations

Another trending design element is the use of intricate illustrations on homepages. These highly detailed images can tell a visual story, help add meaning to messaging, or serve as a remarkable visual element when you don’t have a photo or video.

The great thing about this trend is that the only limitation is your imagination.

Once you find someone to create the illustration (if you can’t do it yourself), the world is open to interpretation.

We are seeing three major themes within this trend, as showcased in the examples.

Multi-layer illustrations with hints of animation, such as the one from Highvibe Network. This illustration used lots of colors, layers, unexpected elements within outlines, and a little animation to pull it all together. The effect is rather stunning and provides a lot of interest for the user.

Realistic, painting-style illustrations, such as the one from Healthline, bring the content to life without real people or images. This technique is especially nice for industries where you may want to anonymize people in images. (Perfect for a healthcare website design because you don’t know if the illustrations are of real people or not.)

Detailed geo shapes and lines, such as the design from Radio Meuh Circus Festival. With great color and lines that draw the eye, this design can keep you looking and finding new depth for a long time. Color also helps draw you into the striking imagery.

 

 

Conclusion

What’s nice about all these design trends is that they have flexible elements that you can use and replicate across industries and projects. The common factor is that they lack traditional dominant imagery, which works exceptionally well.

These trends are likely a result of the worldwide pandemic as well. With less social contact, creating without conducting photo or video shoots is an ideal situation. Good luck trying some of these trending design elements on your own.

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There are a lot of factors that contribute to a better user experience on a website. Pages need to load quickly to give users peace of mind and efficiency. Navigation must be clear and straightforward, with direct pathways for visitors to follow when finding your contact pages, blog posts, and products. Your colors need to work seamlessly together while providing just enough contrast in the areas that need it most.

Excellent user experience needs to be considered for every part of your website that acts as a touchpoint with a potential customer or user.

One of the most significant touchpoints of all is your forms.

All websites need some form of interactive content to thrive. Users need to be able to do something with the site, whether it’s looking for information with a search bar, contacting a team for a quote, making a booking, or completing a purchase. Forms power the majority of the interactive activities available on websites.

If you know how to master great UX on a form, you can contribute to more meaningful interactions between your brands and their customers. But not all web forms are the same. Here are some of the top types of forms you need to master and how you can optimize them.

The “Opt-In” Form

The Opt-in Form is probably the best-known form in the digital landscape. It’s essentially a form that asks visitors to “opt-in” to a specific offer. Sometimes, this means signing up for a webinar; other times, it’ll be agreeing to an email newsletter or a regular series of blog updates.

Opt-in forms grab attention quickly and ask for something specific from the audience. For instance, this example from HuffPost encourages visitors to “Subscribe to the Morning Email.”

Opt-in forms are all about generating action.

Sometimes, they’re placed at the bottom of a landing page after a company has had a chance to explain precisely what they’re offering. Other times, you’ll find the opt-in form situated on a sidebar of a website, constantly enticing people to “sign up” if they like what they see on a blog post or article.

It’s also common for opt-in forms to appear as pop-ups and exit pop-ups on modern websites. For example, a brightly colored opt-in form that promises an immediate benefit to a customer could encourage them to hand over their details before they abandon your website.

How to Design a Great Opt-In Form

So what kind of best practices go into an excellent opt-in form?

  • Start with simplicity: If you’re asking your visitors to do something, don’t overwhelm them with too big of a request straight away. Keep the form short and simple, so it doesn’t seem like too much extra work for the visitor. Something like “Subscribe to our newsletter” should ask for nothing more than an email. 
  • Highlight the benefits: Most customers won’t want to give you a place in their inbox or the opportunity to interact with them further unless you can offer something in return. Even if you’re asking for something small, like an email address, let the customer know what’s in it for them. In the HuffPost example above, the company highlights that you can wake up to the day’s “most important news.” 
  • Give the visitor the power: Let your visitor know they’re in control here. They want to see that they’re getting exactly what they need from you in exchange for their contact details. This means reassuring them that their email address won’t be used for spam, like H&B Sensors does here: 

The Contact Form 

The Contact Form is another crucial part of building an effective UX for your website – but it’s also an element that web designers and business owners often overlook. When customers decide they want to learn more about a business, they need a quick and easy way to get in touch.

Contact forms need to be easy to find and use on any website. Usually, your user will expect to see a link to the contact form situated somewhere at the bottom of your webpage. It might be called “Contact Us” or “Customer Support.” Avoid anything that would go over the user’s head.

Aside from being easy to track down, your contact form also needs to reassure an audience that they’re making the right decision by getting in touch. Therefore, the content needs to be short, sweet, and authoritative—highlight why the user might contact your company and how they can do so.

Avoid any unnecessary information in the contact form. For example, you don’t need to know your client’s age and their job to answer a question about where their nearest physical branch is. Keep form fields to the point, or you’ll chase customers away.

How to Design a Great Contact Form

Design something personalized but straightforward to make the most of your contact form. Use features like smart content and conditional logic, if possible, to adapt the page to the user’s needs. Dynamic content is becoming increasingly valuable these days. Other best practices include:

  • Set the right expectations: Let your customers know how active you are and how quickly they can expect to hear back from you. Imagery and the right fonts can also set expectations about the kind of communication your audience can expect. For example, this contact page from the Marvel app is fun and playful, like the company itself:

  • Provide multiple options: If your customer doesn’t want to use your contact form, give them another way to get in touch. Ensure the contact page includes information like where to find you on social media and your professional phone number. 
  • Simplify things on your end: To ensure that you can contact your audience as quickly as possible, allow your customers to choose a specific subject that their query is connected to. Allowing them to choose “Sales” or “Order issues” means you can automatically direct the message to the right team member on the back-end. 

The Online Payment Form 

Sometimes, when your customers have seen what you have to offer and they’ve checked out the competition, they decide to go ahead with their purchase. To facilitate this, you’re going to need an online payment form. Online forms ensure that your customers can safely enter their credit or debit card details to purchase whatever you have to offer.

Most payment processing companies like PayPal, Square, and Stripe come with payment forms included, so you can easily embed them into a website in minutes. However, there’s always the option to customize those payment forms.

For instance, ideally, you’ll need a payment form that keeps your customer on the same page, so they don’t have to log into another browser to make their purchase. The fewer transitions your client has to make, the safer they’ll feel.

How to Design a Great Payment Form

When designing any payment form, simplicity and security are the two most important factors. Your customer should be able to enter their information quickly and easily and get through the transaction process without worrying about their details.

Remember to:

  • Keep it simple: The fewer fields the visitor has to fill out, the better. Customers still feel uncomfortable sharing personal information and payment details online. Make the experience as painless as possible. If your client already has an account with your business, you might create a system that automatically fills some of the fields, such as their email address, name, and billing address. 
  • Offer the right integrations: The proper payment forms will integrate with the payment services your customers prefer to use. Options include PayPal, Stripe, Square, Verified by Visa, and Mastercard. Get a developer to integrate the right APIs with your form to give your customers the broadest range of options. 
  • Ensure security: Give customers peace of mind by providing as much security evidence as possible. An SSL certificate that places the padlock on the top of the browser next to the URL is a great way to make customers feel more secure. Integrating verification options so your customers can avoid fraud issues is another significant step. Sometimes just putting logos from the card types you accept on the page will make a customer feel more secure. 

Support Forms

Some companies bundle the contact form and the support form together. Others have a separate support form to get their queries routed directly to the people most capable of helping them. If you want to take the second route, it might be a good idea to design a “help” section on your website where you can locate the support form.

The “Help” section on a site often appears alongside other links on the footer. For instance, it could appear alongside “About” links and “Contact” options. Here’s an example of Hubspot’s Customer Support options:

The best customer support pages come with various ways for clients to help themselves and find answers to their most pressing questions. For example, you might have a search bar where your audience can search for the answers to their queries or a knowledge base full of helpful blogs.

Hubspot allows users to choose between a blog, knowledge base, academy training center, community forum, developer discussion board, and assistance from a certified partner.

How to Design a Great Customer Support Form

Designing a good customer support form is about getting your audience the information they need as quickly as possible. Once again, you’ll need to stick to as few form fields as possible here to avoid angering an already frustrated customer. Also, remember to:

  • Ask for the right information: Find out what the query is about by giving the customer a drop-box menu full of possible topics to choose from. If you need a product reference number or something similar, ask for that at the top of the form, then allow the customer to provide extra information about their query underneath. 
  • Set expectations: Let your customers know when they can expect to get a response to their concerns and provide them with advice on what to do next. For instance, you could invite them to check out your knowledge base while they wait for a response. 
  • Keep it simple: Avoid using technical jargon on your support request forms. Be direct in your requests for summaries of the issue at hand, contact information, and other supplemental data. 

Customer Feedback Forms

According to Microsoft, around 96% of customers say that customer service is crucial in determining their loyalty to a specific brand. Another 52% of global customers believe that companies need to respond to the feedback provided by customers.

To ensure your customer service strategies are on-par with what your customers expect, you need to get feedback from your audience. That’s where a feedback form comes in. Customer feedback forms often appear after a client has finished purchasing on the “thank you” screen. They may also occur after a customer has completed a service interaction online.

Here’s an example of an Apple feedback form:

How to Design a Great Customer Feedback Form

By leaving you feedback, your customer is doing you a massive favor. They’re giving you a chance to learn from your mistakes and improve the service you can give next time around. Feedback is one of the best tools for any business that wants to grow and thrive.

If you want your customers to use your feedback forms, you’ll need to make them as simple as possible. Your customers don’t have time to waste on a complex form.

  • Don’t make any fields mandatory: Don’t stop your customers from submitting a form unless they’ve completed every field. Allow them to enter the information they consider to be the most important, and that’s it. You can even fill some of the form out for your customer, if possible, by entering their name and email address if they’re already a member of your site.
  • Make it mobile responsive: Remember there are around 3.5 billion smartphone users worldwide. You can’t afford to lose feedback because your form isn’t responsive. Every form should look and feel incredible on any device. 
  • Include a rating option: If your customers don’t have much to say about your service, or they’re not wordsmiths, they might prefer a rating option instead. A one-to-five rating system that allows your customer to judge your product or service on a scale of poor to wonderful is a great way to gain quick information. Check out the Uber Engineering example here:

Though you can pre-enter some information on a feedback form to make your customer’s life easier, don’t overstep your bounds. Adding your customer’s email address to the form is fine if they’re already a customer with you. Pre-selecting the “very satisfied” rating above would look presumptuous.

Top Tips to Improve Every Form Design

The online form is an essential part of any web design project, but it’s also frequently overlooked. Unfortunately, without a good set of forms, your customers will struggle to interact with your company in a meaningful way.

When creating any form, remember:

  • Reduce friction: Reduce the friction for your customers by asking as few questions as possible. The less your customer has to answer, the better. If you can pre-populate forms with information like your customer’s name and email address, this could help. 
  • Keep it simple: Make sure that the form is clean and easy to use. Your customers shouldn’t be confused about where to click or how to submit their information. A single-column design is often better than a multi-column option.
  • Be clear in error messages: Don’t just tell your visitors that something has gone wrong. Let them know what they need to do to submit the form successfully. If possible, use inline validation with real-time feedback to let your audience know that you recognize the information they’ve submitted.
  • Keep data secure: Make sure your audience feels safe by letting them know how you will use this information and why you’re asking for it. If you’re asking for an email address, make the benefits of entering that information clear. 
  • Make fields optional: Allow your audience to add more information to a form if they want to – but don’t demand it. Give some freedom to the visitor. 

The better your forms are, the more effective your interactions with customers will be. Remember, it’s not just the face-to-face interactions that your customers judge when making decisions about your business and whether to trust you. Today’s digital world has prompted a new demand for more meaningful virtual experiences.

Your form could be the first interaction you have with a client, whether it’s a contact form, a booking form, or something else entirely. Get that right, and you can improve your chances of your customers coming back to interact with you again later.

 

Featured image via Pexels.

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Every year, at this time, blogs like this one like to try and predict what’s going to happen in the year ahead. It’s a way of drawing a line under the archive and starting afresh. A rejuvenation that, as humans, we find life-affirming.

Ten years ago, I would have had high confidence in these predictions — after all I was eventually right about SVG adoption, even if it took a decade. But the last few years have shown that web design is tightly interwoven with the muggle world, and that world is anything but predictable.

So as we look at what might occur in the next year (or five), think of it less as a set of predictions and more as a wishlist.

Last Year’s Predictions

When I write this post every January, I like to keep myself honest by glancing back at the previous year’s predictions to gauge how accurate (or not) my predictions have been.

Last year I predicted the long-term trend for minimalism would end, WordPress would decline, cryptocurrency would go mainstream, and then hedged my bets by saying we’d make both more and fewer video calls.

Gradients, maximalism, and the nineties revival pulled us away from minimalism. It’s still popular, just not as dominant.

WordPress is still the biggest CMS in the world and will continue to be for some time. But the relentless grind of no-code site builders at the low end, and being outperformed by better CMS at the high end, mean that WordPress has passed its peak.

Over-inflated predictions for BitCoin reaching $100k by December 2021 turned out to be a damp squib. In the end, Bitcoin only tripled in value in 2021. However, with micro-tipping and major tech companies moving into the arena, it’s clear digital currency arrived in the public consciousness in 2021.

And how could I be wrong about more but also fewer video calls? So I’m calling that my first clean sweep ever. With that heady boast, let’s take a look at the next twelve months.

What Not to Expect in 2022

Do not expect the Metaverse to be significant in anything but marketing speak. Yes, the hardware is slowly becoming more available, but the Metaverse in 2022 is like playing an MMORPG on PS5: theoretically, great fun, until you discover that absolutely none of your friends can get their hands on a console.

Ignore the blog posts predicting a noughties-era retro trend. All those writers have done is looked at the nineties-era trend and added a decade. Fashions aren’t mathematical; they’re poetic. Retro happens when people find a period that rhymes with present-day hopes and fears. After the last couple of years, if we revisit a decade, it’s likely to be the late-forties.

Finally, don’t expect seismic change. Material design, parallax scrolling, and jQuery are still with us and are still valid choices under the right circumstances. Trends aren’t neat; they don’t start in January and conclude in December.

5 Web Design Predictions for 2022

Predictions tend to be self-fulfilling. So we’ve limited ourselves to five trends that we believe are either positive or, at worst harmless. Of course, there are no guarantees, but if these come to pass, we’ll be in good shape for 2023.

1. The Blockchain is Coming

Underpinning the cryptocurrency industry are blockchains. In simple terms, they’re a set of data that can be appended to but can’t be edited or deleted. Think of it as version control for data.

As with most technology, the first wave has been a way to make a fast buck. However, the exciting development is blockchain technology itself and the transformative nature of the approach. For example, Médecins Sans Frontières reportedly stores refugees’ medical records on the blockchain.

Imagine the Internet as a set of data, editable for a micro-fee, and freely accessed by anyone anywhere. Instead of millions of sites, a single, secure, autonomous source of truth. Someone somewhere’s working on it.

2. Positivity & Playfulness & A11y

Even before world events descended into an endless tirade of grim news, time was running out for dull, corporate, geometric sans-serif design.

We added gradients, we added personality, we embraced humor. And contrary to the established business logic, we still make money. Over the past few years, there have been extraordinary efforts by designers and developers to examine, test, and champion accessibility, and thanks to them, inclusive design is no longer reliant on the lowest common denominator.

In 2022 you can get experimental without obstructing 10%+ of your users.

3. Everything Green

Green is a fascinating color, the primary that isn’t (except in RGB, when it is).

Green has the same visual weight as blue, is substantially more flexible, and yet to date, has been radically underutilized in digital design.

Green has a prominent cultural association with the environment. At a time when tech companies are desperate to emphasize their ethical credentials, marketing companies will inevitably begin promoting a brand color shift to green as a quick fix for all those dumped chemicals, strip mines, and plastic-filled seas.

We’ve already seen earthy hues acquire popular appeal. At the other end of the vibrancy scale, neons are popular. Green spans both approaches with everything from calm sages to acidic neons.

In 2022, if you’re looking for a color to capture the moment, look to green.

4. Hero Text

A picture is supposed to be worth 1000 words, although I’m not sure anyone has actually tried to measure it. The problem is that sites increasingly rely on stock images, so the 1000 words that we’re getting may or may not accurately reflect 100% of our message.

In 2022, a handful of well-chosen words will be worth more than an image, with hero images taking a back seat to large hero text. This is aided by a number of minor trends, the most notable of which is the willingness of businesses to look beyond the geometric sans-serif to a more expressive form of typography.

Reading through the prediction posts on sites other than this, almost everyone agrees on large hero text replacing images, which virtually guarantees it won’t happen. Still, at the start of 2022, this seems to be the direction we’re taking.

5. Bring the Noise

One of the unexpected consequences of the past couple of years has been a renewed connection with nature. The effortless complexity in nature is endlessly engaging.

We’ve already begun to popularise gradients — there are no flat colors in nature — and the next logical step is the addition of noise.

In visual terms, noise is the grainy texture that sits so beautifully in vector illustrations. Noise has dipped in and out of trends for years, hampered a little by the leap in file size it creates. However, with WebP and Avif file types, noise is now usable on production sites.

Designing in 2022, when in doubt, throw some noise at it.

 

Featured image via Unsplash.

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As a UX designer, you get to work on creative, rewarding, even life-changing projects. It’s an industry with flexible working and countless opportunities. All this, and you get paid well too.

It doesn’t matter if you’re not a creative prodigy, or a tech grandmaster; you can learn to become a UX designer with the right mindset, a few tools you pick up along the way, and some committed learning.

By the time you’ve finished reading this post, you’ll be well on your way to designing your new career.

You can do this, let’s get started…

What is a Career in UX like?

Every career is different, but generally speaking, a UX designer works on making a user’s interaction with a product or service (normally websites) as intuitive as possible.

Just as a golf architect designs the layout of a golf course to flow through greens, tees, and holes, with buggy paths for access, and the odd bunker to add a challenge; so a UX designer creates the optimum experience for a site. A golf architect doesn’t need to reinvent the game of golf, and neither does a UX designer need to reinvent websites.

A golf architect will not design a course with a 360-degree sand bunker surrounding a tee (well, they might, but they really really shouldn’t), or a hole too small for a golf ball. In the same way as a UX designer, you’re not going to design an ecommerce site with a cart in the bottom left, a non-existent search feature, or hidden pricing.

The best thing about being a UX designer is that you don’t need to spend years in formal education to get qualified. The flipside is that if you want to be a great UX designer, it’s not a walk in the park.

Every designer is different, but some of the main traits of successful UX designers are: an enjoyment of problem-solving; good listening skills; curiosity; open-mindedness; attention to detail; creativity; communication skills; process-driven; and adaptability.

Before committing to this career path, check out a few podcasts, and read a few blog posts, to dip your toe in the water.

Still interested? Excellent, the next step is…

Getting Certified as a UX Designer

UX design is a practical skill. It’s all well and good knowing the theory, but without practice putting the theory into action no one will give you a chance to prove what you can do. So how do you get practical experience? You get certified, and there are three popular options: online, in-person training, or self-taught.

A good UX syllabus will include portfolio-building projects, tool mastery, networking opportunities, and even 1-2-1 mentorship. As well as learning the fundamentals of UX, you’ll cover user research and strategy, analysis, UI design, and more.

Option A: Online Course

Online courses tend to be much easier on the bank balance, as well as being flexible, which means you can fit them around your current job. You can work at your own pace, and in many cases choose modules that interest you, once you’ve completed the basic introduction.

There are many online course providers, including Coursera, Udemy, Skillshare, and Career Foundry.

Whatever option you choose, it is a good idea to get as broad a perspective as possible, so consider following more than one course — perhaps mix and match a paid course with a free one.

Option B: In-Person Training

This could be a university course, or a local boot camp where you physically sit in with an instructor and classmates.

This is more expensive, but it provides benefits that nothing else does. Firstly, you’ll have classmates you can bounce ideas off, collaborate with, keep motivated, inspired, and accountable. You can also get real-time, intensive coaching and advice from someone who’s been there, done that, bought the T-shirt (and redesigned it so it fits better).

Seach local boot camps and workshops, check out workshops at local conferences, and ask your local college what courses they offer.

Option C: Self-Taught

Being self-taught is the cheapest of all options. Work at your own pace, where, and when you want to. Watch YouTube videos, read blogs, garner information anywhere you can find it.

This option involves a lot of stumbling around in the dark. The biggest challenge is that you don’t know what it is that you don’t know. For this reason, it can pay to follow the syllabus of a local college course, even if you’re not enrolled and don’t attend lectures.

In reality, all education is self-taught to an extent, even the most prescribed courses need self-motivation.

Some of the most in-demand UX designers in the world are self-taught, so why not? Start exploring UX blogs like Nielsen Norman Group articles, Google Design,  UX Planet, and UX Matters.

Mastering UX Tools

Recruiters and hiring managers will seek your technical ability and your experience using popular tools from user research, to wireframing, to prototyping. When you get your first job in UX, the tools you use will be determined by your project manager, so it’s a good idea to have a passing familiarity with the most popular. These will include Maze, Userzoom, Sketch, XD, Figma, Marvel, and Hotjar.

If you’re following a guided course you should get an introduction to at least a couple of important tools. Once you understand one, you can probably pick the others up quite quickly… because, after all… they should be intuitive.

You do not need to know how to code, but understanding the roles, and restrictions of HTML, CSS, and JavaScript is very beneficial. When you get your first UX job, you’ll need to be able to talk about how technologies fit into the plan.

Building a UX Portfolio

Your portfolio is your résumé. The golden ticket. The silver bullet. Amassing a content-rich portfolio is paramount. You don’t need a real-world job to build your portfolio, and you should already have content to add from your course.

You need to demonstrate knowledge of UX tools and processes (what future employers will look for). Case studies that incorporate research, problem-solving, strategy, imagination, and (if possible) results are the best way to do this.

There are a variety of ways of building a portfolio, but the best is taking a real website, and redesigning it. Don’t worry if your first few projects aren’t the best; as long as you demonstrate improvement and growth, that counts for something.

You can showcase your portfolio on sites such as Behance, Dribbble, or preferably create your website.

Landing Your First Job in UX

Start combing the job boards to see which companies are looking for UX designers. There’s a global shortage of qualified UX designers, so if you can’t find anything you’re looking in the wrong place! Make sure your whole network, from your Mom’s hairdresser to the barista at your favorite coffee place know that you’re looking; you never know where a good lead will come from.

Some companies are looking for UX skills as part of other roles. Others are looking for full-time UXers.

Don’t be disheartened if “Junior UX Designer” positions require 2 years of experience; HR just throws this in as a pre-filter. If you think you can do the job, apply anyway, if your portfolio’s good you might get an interview regardless, and if you get an interview they think you’re worth taking the time to meet.

If you don’t get the job, don’t be downhearted. Remember: every time someone else gets a job, that’s one less person you’re competing with for the next job.

Quick Prep on Some Common UX Interview Questions:

  • What’s your interpretation of a UX Designer?
  • What has inspired you to become a UX Designer?
  • How do you take constructive feedback and non-constructive feedback?
  • Who, or what companies, do you look up to in this industry, and why?
  • What’s your process with a new project?

Good Luck!

So, now you know what it takes to get into the field, it’s time to start applying yourself to this newfound and richly rewarding career. As the great writer Anton Chekov said, “Knowledge is of no value unless you put it into practice.” So get out there and practice, practice, practice. Add and add and add to your portfolio.

To become a UX Designer, enroll in a great course, build your portfolio, network, apply for roles, and always be learning. Always be open to new ideas and suggestions. There’s a lot of leg work, but the juice will be worth the squeeze.

Featured image via Unsplash.

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Another excellent guide to help people to prepare for job interviews to give them the best possible chances of success and not make some common mistakes can be find here : https://www.ireviews.com/interview-resources/

The year might be coming to an end, but plenty of design trends are still beginning to emerge. It’ll be interesting to see how many of these website design elements remain popular into the new year. From vintage elements to circles to happier feelings, there’s a lot to play with here.

Here’s what’s trending in design this month…

Old-School Print Inspired

Vintage design elements seem to circle back in new iterations at a pretty frequent pace. This time website designers are finding inspiration from old-school print design.

These projects mimic the look of old newspapers and magazines with styles that look like news or advertising content. One of the most exciting takeaways might be color, with beige backgrounds that almost seem like aged paper.

Note the font choices, scale, and imagery as well. All of these things have an old-school feel that’s modern enough to help encourage interaction.

Each of these designs keeps visitors engaged with trendy effects that pair with the vintage aesthetic so that while there’s an old-school look, the overall design is modern and fresh.

The portfolio of Niccolo Miranda feels like a “WAR” day on the front page of a major newspaper, but with modern touches – computer illustrations, animated images, and button-style icons.

Enfant Sauvage Music takes on the feel of an old-style newspaper or magazine ad with a single color design and grainy imagery. An oversized funky pointer on hover and side navigation keeps the design interesting.

Kalso uses a giant timeline with typography and effects that mimic the era on the screen. Animation and motion keep the design with the times and on-trend.

Center-Screen Circles

Circles seem to be a website design trend that just never goes out of style – it only evolves.

The newest iteration includes center-screen circles. And you can use them in all kinds of different ways. The nice thing about a circle is the shape is innately harmonious and can pull a design together and make everything feel together and unified.

They can be an excellent container for text or other elements or serve as a button.

Circles work with almost any overall design pattern, in any color, and with virtually any type of image or video. The shape is practically perfect! (That’s why it’s a trend that never really gets old.)

Each of these examples uses a center-screen circle in a slightly different way.

Aflote uses a center circle as part of its overall branding effort and to help draw the eye from the split-screen images to the center arrow, encouraging users to scroll to the next bit of content. Color helps here, and the circle is a container for brand and some other content with a nice layer on top of the images.

One Ocean Science uses one of the oldest circles we know – the globe – as a dominant art element that rotates in the center of the screen. The layer on top – the exact text in multiple languages – gets extra attention thanks to the center placement. The design also uses a top left corner circle for branding and a bottom right corner circle as a CTA, helping create a visual flow through the design from top to center to bottom to click.

To Be Love uses a fantastic animated set of concentric circles to pull together the name of the event and draw interest to the CTAs. The circle is just the right size in a sea of black sky to draw the eye to the content in the middle of the screen.

Lighter, Happier Designs

After a couple of years of pandemic life and a world that’s just been a little less than cheery, website designers include lighter, happier elements to projects. This might just be the design trend we all need right now.

This effect can be designed in several ways, including color, imagery, animation, scale, and even typography. It’s hard to pinpoint what makes a design lighter and happier until you see it, but when you do, you’ll know it. (It might just be that little grin at the corner of your mouth when you see it.)

Meanpug uses fun, animated illustrations as a load screen with a full-text homepage (you’ll have to click through to see it). Between color and animation, you can’t help but feel good looking at the design. What might be most interesting is that the website is for a marketing agency that works with law firms. (Probably not what you expected at all.)

Happy smiling faces are hard not to feel good about. Even the devil emoji seems somewhat joyful. Add in big, bold typography and the yellow smiley, and the world just feels a little less dark.

Oatly uses lots of small elements in a cartoon-style aesthetic that is light and interesting. In addition to fun fonts and animation, all of the words on the website also contribute to a feeling of ease and happiness. It’s a solid strategy for sales; make people feel good about what they are thinking of buying to help propel them toward a purchase.

 

Conclusion

One of the most exciting things that we’ve seen with design trends in the past year is how world events – from the pandemic to isolation to working remotely – have impacted design projects as a whole.

We’ve seen fewer faces, more illustrations and typography, and an overall shift in feeling to some of the lighter, happier design elements featured here. Cheers to 2022!

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Jamstack (JAMstack), is one of the most popular (and rapidly growing) tools for app and website creation. A unique ecosystem of functionality, Jamstack promises developers the support they need to create powerful websites and progressive applications. 

For a while, Jamstack was mostly written off as just another buzzword in the developer space. However, today, it’s growing to become a powerful investment for many business leaders. Even big companies are getting involved, like Cloudflare, with Cloudflare pages, and Microsoft with Azure Static Web Apps. Elsewhere, we’ve seen brands like Shopify, PayPal, and Nike getting involved too.

So, what exactly is Jamstack, and is it time you transitioned over? Let’s find out…

What is Jamstack?

Jamstack, otherwise known as “JAMstack,” is the name of a developer ecosystem made up of JavaScript, APIs, and Markup (hence: JAM). The solution is a web development architecture allowing developers to access static website benefits, such as higher security and better performance, while still unlocking dynamic database-oriented CMS.

The Jamstack solution allows companies and developers to build a dynamic website where real assets are pre-rendered static files in a CDN. The dynamic environment runs on JavaScript client-side, through serverless functions. 

For a better insight, let’s compare Jamstack to the LAMP stack development strategy, which originated from the four open-source components many developers used to build sites: Linux, Apache HTTP, MySQL, and PHP.

With LAMP, each user request for a page forces the server to query a database — unless the page is cached — and combine the result with page markup data and plugins. Jamstack websites serve pre-built optimized assets and markup solutions quickly because the files are already compiled on a CDN. There’s no need to query the database. 

Jamstack workflows dramatically reduce cumbersome issues with development and excess maintenance, making them highly appealing to developers. 

What Are the Benefits of Jamstack?

Jamstack won’t be the ideal development tool for everyone, but it has a lot of benefits to offer. By fetching HTML from a CDN, the system doesn’t have to wait for HTML to be combined and returned to clients. The solution also provides an improved developer experience with static methods. 

Using Jamstack, developers can build fantastic static files ready to serve by request, hosted on a global CDN. Some of the biggest benefits of Jamstack include:

  • Performance: Because you’re serving pre-built static files from a CDN directly, you’ll achieve much faster loading times, unmatched by typical server-side rendering options. Because you’re serving static files, you’re also better equipped to handle any traffic spikes you might encounter, with minimal slowdown.
  • User experience: Better website performance significantly improves user experience and website traffic, as well as SEO efforts. User experience has always been a critical factor in ensuring the success of a website, and it’s essential to keeping your customers around for as long as possible. Websites optimized for performance will always delight users. 
  • Security: With Jamstack, there are no servers or databases to worry about. You use third-party solutions to handle these issues for you. The architecture of Jamstack means the back and front end of your development processes are decoupled, and you can rely on APIs to run server-side processes easily. Jamstack also comes with security benefits other approaches can lack. Clear separation of services is essential here. 
  • Hosting and scaling: Scaling and hosting can often be problematic in the development world, but because you’re serving files from a CDN, you’re less likely to encounter issues. CDNs are almost infinitely scalable, so you get excellent extensibility built into your development environment. CDN hosting for static files is also cheaper than traditional hosting, so you can keep costs low. 
  • Maintenance: Jamstack makes it easy to push your front end to the edge rather than managing infrastructure directly. Ditching plugins, databases, and other hosting services can help you to save more time and money on a significant scale. 
  • Developer experience: From a developer perspective, there are tons of benefits from Jamstack. You get the ease of a Github, CI/CD, CDN flow, and auto previews with simple rollback to reduce the need for backups. Local developer environments and the ability to run and debug cloud functions locally are all fantastic.

Does Jamstack Have any Limitations?

In a lot of ways, Jamstack is an innovative and revolutionary solution for development. It can help you to create a far more engaging website and present your company in an incredible way. Of course, that doesn’t mean there are no limitations to be aware of. 

Jamstack is developer-friendly, for instance, but it’s not beginner-friendly. You will need at least some knowledge of web development to start unlocking the benefits. You’ll need to understand things like Vue or React, but you should develop a tool anyone can use with a bit of work.

There’s also a handful of things you can’t pre-generate, like user-specific and real-time data. So, this means you may not be able to use Jamstack effectively on projects requiring these kinds of data. Building an analytics dashboard, for instance, probably isn’t a good idea with Jamstack. Other issues for some developers may include:

  • API complexity: It can be overwhelming to try and find the right solution for your needs among so many different options. Of course, this could also be something you’d say about the WordPress ecosystem and its huge variety of plugins. An API usually won’t break your production website, at least. 
  • Long building processes: If you have a large number of pages, there’s more likely to be an extensive building process to think about. Whenever you make a change to a single page, even a little one, you’ll need to rebuild your entire website. This is a problem if you run into a website with thousands of pages. There are solutions to this problem available, however.
  • Handling dynamics: Going with Jamstack doesn’t mean abandoning your backend. An important part of the approach is accessing serverless functions, which are becoming more effective over time. These serverless functions can also be executed on the edge. The backend parts of your website will require regular maintenance as they scale.

Best Jamstack Tools to Check Out

Now you know the basics of Jamstack, let’s look at some of the tools you can use to design an incredible website or application within the Jamstack environment. 

The Git Tool Landscape

There are tons of tools within the Git ecosystem common among Jamstack developers. Starting with Git itself. Git represents a powerful free, and open-sourced distributed version control system. With this solution, companies can handle everything from small to enterprise-level projects with efficiency and speed. The solution is extremely easy to use and learn, and outclasses a range of tools like Perforce, ClearCase and Subversion. 

GitHub Pages and GitLab pages are two hosting services for Git repositories with built-in services to host static pages from out of your codebase. This makes the two solutions fantastic for when you’re building a Jamstack website. You can access the functionality for free too. 

GitLab gives you a comprehensive DevOps platform to work with, where you can enjoy a comprehensive CI/CD toolchain out of the box. The comprehensive solution, delivered as a single application, changes the way security, development, and Ops teams integrate and collaborate. Gitlab helps to accelerate software delivery on a massive scale.

AWS Amplify

AWS Amplify, created by Amazon Web Services, is a development platform packed full of useful features for people in the Jamstack environment. The Amplify offering aims to reduce the complexities associated with Amazon Web Services for mobile and web deployment. You get 12 months of hosting for free with new accounts, and you get Storage with Amplify too. 

The Amazon Amplify solution dramatically improves the regular AWS workflow, especially if you’re just a novice user. There’s a huge documentation hub to help you too, which is way more convenient than Amazon’s usual documentation solutions. Amplify is still accessed from a somewhat bloated console, however. 

With AWS Amplify, companies can access features like a comprehensive data store to sync data between the cloud and websites. There’s also easy-to-use interface access across all different categories of cloud operations. The service works well with a range of JavaScript central tools. 

Netlify

Netlify is a pioneering solution in the Jamstack environment, allowing users to go dynamic with their websites and applications on their own terms. You can access a range of add-ons and integration, access your favorite tools, and make your own. The flexible environment enables developers to run websites on a multi-cloud infrastructure designed for speed and scale automation. 

Built to be entirely secure from the ground up, Netlify makes it easy to build a site that’s custom-made for performance and deployed directly. You don’t need to worry about managing, scaling and patching web services, which means you can more quickly implement your Jamstack architecture. 

Unlike other large legacy apps, Jamstack projects are neatly separate from your front-end pages and UI from the backend databases and apps with Netlify. Using this service, the entire front-end can be pre-built with highly optimized static assets and pages, and developers can deliver new web projects faster than ever before.

Next.JS

Inspired by the functionality of PHP, Next.JS is a solution for pre-rendered JavaScript modules. The solution allows developers to easily export the components of their apps and perform individual tests to determine how each element works. You can also access a wide range of components and modules from NPM. The Next offering allows developers to save time, removing the need to use webpack bundles and transform with compilers. 

The full solution is extremely intuitive, ensuring developers can create solutions quickly. What’s more, the technology you build will allow you to load only the bundle needed from your JavaScript workflow, rather than all the JavaScript at once. Pre-fetching, one of the features of Next.JS, also picks up where standard code-splitting leaves off, allowing for optimized bundles of code to load seamlessly. 

Next.JS also supports hot-module replacement. This means instead of reloading an entire application when you change the code, you only recreate the modules you’ve altered.

Angular

Probably the most widely-recognized of all the JavaScript frameworks, Angular, designed by Google engineers, appeared first in 2012, offering developers a new way to create dynamic pages. Before this technology, there were other opportunities for creating dynamic pages, but they were nowhere near as convenient or speedy. 

Angular is probably one of the most essential tools companies can use when building a Jamstack website or environment. The front-end web development tool attracts developers from all over the world. Every version is packed with features and constantly upgraded to ensure you can generate the best results. 

Angular extends HTML file functionality with powerful directives, and it requires very little effort to enable these directives too. All you do is add the ng- prefix to your HTML attributes and you’re ready to go. Angular also allows developers to create widgets leveraging editable data with two-way binding. This means developers don’t have to write code that syncs constantly between the model and view. 

With Angular, developers also get access to things like virtual scrolling, which can help with displaying large lists of elements performantly, rendering on the items that fit on the screen to reduce loading times. 

React

Another must-have tool in the JavaScript world for Jamstack, the React solution was launched first in 2013, and has won thousands of customers across the globe thanks to fantastic functionality. Today, the full landscape is maintained by Facebook, along with all the members of the standard developer community. The solution is used by some of the biggest giants in the tech industry, like Netflix, PayPal, and Apple. 

React is a true pioneer in the Jamstack ecosystem, with its sensational approach to simple and straightforward solutions for JavaScript management. You’ll be able to access batched and virtual DOM updates, which makes it easier to unlock components quickly, and write your components the way you see them. There’s also the added benefit that React is compatible with a lot of tools. 

You can build a comprehensive app or website with the help of React, and you’ll have no trouble accessing some of the top features, particularly with plenty of support available from the React community. 

Gatsby

Created from the ground up to improve user experience on a comprehensive level, Gatsby is a static site generator with heavy focus on things like SEO, performance, and accessibility. The solution offers plenty of out-of-the-box features to help developers deliver the most immersive solution for their users, without unnecessary complexity. 

Gatsby users pre-configuration to develop static websites giving developers faster loading pages, stronger code splitting, and server-side rendering. You can also access features like data prefetching, asset optimization, and quick image loading. Gatsby boasts excellent documentation and starter packs to help you get your site up and running more quickly.

The GraphQL data layer of Gatsby also means the system can collect your data from anywhere, including your CMS, JSON, Markdown, and APIs. More than just your standard site generator, this is a tool built specifically with performance in mind. 

Agility CMS

Developing an effective Jamstack website means having access to the right CMS technology. Agility CMS wasn’t the first CMS solution to support Jamstack, but it is one of the better-known options. As one of the first headless CMS solutions to hit the market, the company has quickly captured the attention of a huge range of developers worldwide.

Agility CMS is a Jamstack pioneer, capable of helping developers to build a foundation for any online ecosystem. The technology is an API-first CMS with support for REST APIs, so developers can connect all the third-party apps and front-end frameworks they like.

The technology also gives developers the freedom to code their solutions their way. You don’t have to follow a specific set of guidelines for how content is created, but templates are available to fast-track development. Agility CMS also hosts and abstracts your database, so you don’t have to worry about connection strings, backups, and maintenance. 

With a strong content architecture to help companies manage digital content and a partnership with Gatsby, Agility is ideal for Jamstack development strategies. 

Building Your Jamstack Website

The Jamstack solution is more than just a buzzword in today’s development world. This unique approach to building incredible development experiences delivers an excellent advantage to both developers and their end-users. Fast, scalable, and full of solutions for customization, Jamstack is a powerful way to bring websites to life with simplicity and speed. 

Every day, more companies take advantage of the Jamstack environment, and we’re constantly seeing a wide selection of new tools, APIs and offerings emerging to help enhance the Jamstack landscape too. This environment is definitely worth consideration for any developer looking to significantly speed up their development strategy.

 

Featured image via Pexels.

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It’s normal to pull up sharp in front of a problem; after all, if there was a known solution, it wouldn’t be a problem. But knowing that it’s normal, doesn’t make encountering problems any less frustrating. So how do we avoid sitting in front of a UX problem for hours, achieving nothing?

That’s what creative problem solving is all about.

In this post, we’ll explore creative problem solving, and how it can help you as a UX designer. Then we’ll analyze how you can solve UX problems in a few, easy-to-remember steps. By the end of this article, you’ll have all the tips you need for UX problem-solving.

What is Creative Problem Solving?

Creative problem solving is a term developed by Alex Osborn, the founder of the Creative Education Foundation. In a nutshell, this term is about overcoming challenges in our work lives through innovative solutions. But, of course, such solutions vary by profession.

For UX designers, creative problem solving is about solving UX problems with efficient tactics, that work. And that’s precisely why UX problem solving is so essential because following a specific method can help us avoid getting stuck.

Whether you are a newbie or an experienced designer, you are probably focused on projects that require you to solve problems. If you have never had a problem before, you must be a superhero; for us mere mortals, here are the steps we need to follow to solve a UX problem:

UX Problem Solving in 5 Easy Steps

Delivering a great UX solution is influenced by two key parameters: user research and creative problem-solving. Suppose you have done your user research and are currently looking for an original solution to a problem. In this case, the methodology below will be handy:

1. Identify the UX Problem

I know this may sound obvious, but think about it. How many times have we lost days because we didn’t identify the real problem? If you are solving the wrong problem, it does not matter if your solution is original and innovative.

That’s why the first thing you need to do is think about the problem. Ask yourself what the real problem is, and then get to work solving it. Identifying the problem may take some time, but it will prove beneficial to your project in the long run.

2. Clarify the UX Problem

Now that you have identified the UX problem, it’s time to demystify it. In this step, you could create a user journey plan. It does not have to be perfect; some low-fidelity sketches are more than enough.

Set a timer and start visualizing your solution on paper. Remember, sketching is not about perfection or fine details. Once you have created a customer journey you are happy with, it’s time to move on to the next step.

3. Use Analytics

UX design isn’t about design per se. It’s also about numbers and data. This is why analytics are critical to UX problem-solving. Once you have gathered some data from users and competitors, it’s time to create patterns. This will help you better understand the problem and change your drafts accordingly.

Numbers and data alone can help you a lot if you combine them with an original idea. However, facts alone are not enough, and your original story will not be compelling without them. So what’s better than combining them?

4. Use Your Feedback

So you have come up with an innovative solution to the UX problem. You have successfully combined this idea with essential data. Unfortunately, your work is not yet done. 

The next step is equally important. Once you have polished your ideas, you should share them with colleagues and/or customers.

It’s not easy to get feedback for your UX mapping, but it’s very constructive and will ultimately make you a better designer.

5. Solve the Problem

The last step is also the most fun. Once you have listened to people’s feedback, you can redesign your original solution. Then you are just one step away from solving the UX problem. Now it’s time to digitally redesign your idea.

This is the step where fine details matter. Creating a high-fidelity wireframe is not easy, but most UX designers have the knowledge and tools to get it done.

UX Problem Solving: Useful Tips and Tricks

Be Methodical

In my opinion, this is the most useful tip when it comes to UX problem-solving. You do not always have to be in a hurry. In the early stages of a project, try not to get distracted by other problems. Focus on finding the real problem.

Once you are sure you have found it, you can move on to finding the best solution. Then move on to the next step and so on. It becomes clear that being methodical is a brilliant tactic.

UX Problem Solving is All about the Ecosystem

UX problem solving is not about fine details. So try to care less about the design and more about the ecosystem you want to create. That will help you gather all the data you need, from user opinions to analytics.

Low-Fidelity vs. High-Fidelity Wireframes

Starting with sketches and low-fidelity wireframes is a brilliant thing to do. Whenever I have tried to start a project directly with high-fidelity wireframes, I have gotten bogged down in details.

For this reason, pen and paper should be your best friends in UX problem-solving. Sketches help you explore different approaches and get the feedback you need.

Explore Different Tools/Approaches

When it comes to solving a UX problem, there is usually one efficient solution. But that is not always the case. In most cases, we have to consider different alternatives and identify more than one critical interaction.

For this reason, feedback is also crucial for UX problem-solving. Your colleagues and customers will help you find the best method. Try to accept criticism and be open when listening to feedback. This way, you will ensure that you will find the best possible solution.

Wrap Up

Solving a UX problem is not easy. However, if you identify the real problem and illustrate different approaches, you will be on the right track. Also, do not neglect to use the data and feedback you collect. The more tools you have in hand, the better UX designer you will be.

 

Featured image via Unsplash.

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As a web designer, you’re responsible for a lot of things. Your client is relying on you to ensure that their website is user-friendly, accessible, eye-catching, and even good enough on the back-end to capture the attention of the search engines. 

However, what many business leaders and clients don’t realize is that they also have a part to play in ensuring that they get the right results from their site; there’s more to the client and contractor relationship than an exchange of funds. 

Today, we’re going to examine some of the most common mistakes that clients make when they begin working with a website designer for the first time. After all, when a client makes a mistake, it’s up to you to show them how to get back on track. 

Client Mistake 1: Providing Minimal Insight

Creativity, for the most part, is the responsibility of the designer in any web-building project. You know best what you can do for a client. 

When you’re discussing an upcoming project with a business owner, you can walk them through concepts like dark mode design or strategies for digital accessibility. However, you’re still reliant on your client to let you know if there’s anything specific they need. 

An insufficient brief in a web design project usually means that you waste time on a project because you have to go back and forth multiple times, making updates and edits. Getting a brief ironed out properly from day one can reduce misunderstandings and mistakes. 

To get your client started, ask them to share some details like:

  • Who’s the target audience? Do they have a user persona they can share?
  • What specific features does the site need? Landing pages, forms, widgets, etc.?
  • Competitor sites they like: What do they appreciate about those designs?
  • Brand colors and assets: What kind of hues and shades should you use?
  • Technical feature requirements: Does the site need to have its own app, integrate with APIs, or have a checkout solution, for instance?

Client Mistake 2: Underestimating The Workload

Perhaps one of the most common mistakes that clients make when seeking help from a designer is that they have no idea how much work it will take to create the kind of site they want. If they haven’t provided a great brief in the first place, they might not have had a chance to see all the work they’re asking for written down. Walking your client through the brief process can help here. 

On the other hand, if your client has already provided a brief, along with an unrealistic deadline for completion, you might need to have a discussion with them about what you need to do. Walking your client through some of the processes involved in creating their website could give them an insight into how long it will realistically take to bring their ideas to life. 

Additionally, ensuring that your customers fully understand the amount of work you’re taking on could also mean that they can better grasp why you’re charging a certain price for your services. That brings us neatly to the next mistake…

Client Mistake 3: Not Having The Right Budget

Pricing your design services can be a complicated process for web designers. You need to make sure that you’re charging enough to cover the cost of things like essential software and hardware for your company. At the same time, with so many other designers out there, you also need to ensure that your costs are competitive. 

After you’ve gone through the hard work of figuring out what your pricing structure should be, you also need to be capable of justifying that expense to your client. It’s common for many customers to go into their work with a web designer expecting that they’ll be able to get an entire website, blog, and app for less than a couple of hundred dollars. 

Make sure that your client is aware of your pricing immediately to avoid any confusion. If possible, have a pricing page on your website or portfolio which highlights the cost of different packages and precisely what your clients are going to get. 

If your customers can see the value in your services and even equate to an hourly workload or skillset, they might be better equipped to set the proper budget. 

Client Mistake 4: Making Too Many Technology Decisions

You’ll find that you work with many different types of client during your time as a web designer. Sometimes, you’ll have people who come to you not really knowing what they want or need. This means that you may need to spend some time speaking to them about their expectations and discussing what’s possible. 

On the other hand, there’s always a chance that you could work with a client who thinks that they should be making all of the decisions themselves. While it’s true that your client should have some control over things like the style of their website and what features it has, it’s up to you to make technical decisions like what kind of tools you’re going to use. 

If your client tries to dictate everything you do and how you’re going to do it, this could make it difficult for you to deliver your best work. Explain your processes to your customer in advance and find out why they want you to use specific technology. 

For instance, if your client wants to use a specific kind of website builder because they’ve heard it’s “the best,” you can explain what you like most about the product you’re already using. 

Client Mistake 5: Being Too Attached To An Idea

This is a problem that happens in a lot of creative industries. A client goes out and finds something that they like on another website. It might be an attractive landing page or a specific checkout process. They’re so excited by what they see there that they refuse to compromise on that idea when working with their designer – even if the concept isn’t suitable. 

For instance, your client might come to you wanting a website that’s full of dynamic animations and videos. However, if they only have a limited amount of bandwidth from their hosting provider, this could mean that they end up with a slow site that aggravates their customers. 

The best thing you can do when this happens is to present the issue to your client in a way that they can understand. For instance, if you’re worried something will slow down their website, talk to them about how speed is essential to good customer experience. You could even share some page speed stats like: if a page takes more than 3 seconds to load, over half of all visitors will abandon it. 

Seeing the stats for themselves could mean that your clients are more likely to change their minds. 

Client Mistake 6: Working With The Wrong Designer

Finally, one of the biggest mistakes any client can make is working with the wrong website designer. There are a lot of professionals out there, each with their unique skills to offer in things like UX design, ecommerce page creation, and so much more. However, it’s not always easy to know what you need as a business owner getting online for the first time. 

The good news for web design clients is that there’s a lot of information out there that you can use to get informed fast. The bad news for designers is that this means you’re going to need to work at keeping your skills on the cutting edge if you want to attract the widest selection of customers. 

To ensure that you’re more likely to be the right designer for your customers, stay up to date with the latest web design standards, and check out what’s trending in your industry. Webinars, articles, and even TED talks can be an excellent way to brush up your knowledge and make your portfolio much more appealing. 

Strengthen Your Client/Designer Relationships 

Succeeding as a web designer isn’t just about building a robust portfolio full of excellent websites where you can showcase your skills. While it’s true that you need to stay on the cutting edge with your design talents, you also need to make sure that you can create positive relationships with every client that comes to you. 

Like designers, clients can make mistakes too, but not knowing what they want, trying to take too much control, or simply failing to understand the scope of a product. Rather than letting those mistakes hold you back, prove your mettle as a designer by helping your clients navigate these issues. The result will be more streamlined project experiences, happier customers, and better reviews for your company. 

 

Featured image via Unsplash.

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The post Protect Your Design Clients From These 6 Easy Mistakes first appeared on Webdesigner Depot.


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