Articles

No-Code:  »It’s a Trap! »

,
Gartner predicts that by 2023, over 50% of medium to large enterprises will have adopted a Low-code/No-code application as part of their platform development.
The proliferation of Low-code/No-code tooling can be partially attributed to the COVID-19 pandemic, which has put pressure on businesses around the world to rapidly implement digital solutions. However, adoption of these tools — while indeed accelerated by the pandemic — would have occurred either way.
Even before the pandemic, the largest, richest companies had already formed an oligopsony around the best tech talent and most advanced development tools. Low-Code/No-code, therefore, is an attractive solution for small and mid-sized organizations to level the playing field, and it does so by giving these smaller players the power to do more with their existing resources.
While these benefits are often realized in the short term, the long-term effect of these tools is often shockingly different. The promise of faster and cheaper delivery is the catch — or lure — inside this organizational mousetrap, whereas backlogs, vendor contracts, technical debts, and constant updates are the hammer.
So, what exactly is the No-Code trap, and how can we avoid it?

What is a No-Code Tool?

First, let’s make sure we clear up any confusion regarding naming. So far I have referred Low-Code and No-Code as if they were one term. It’s certainly easy to confuse them — even large analyst firms seem to have a hard time differentiating between the two — and in the broader context of this article, both can lead to the same set of development pitfalls.
Under the magnifying glass, however, there are lots of small details and capabilities that differentiate Low-code and No-code solutions. Most of them aren’t apparent at the UI level, leading to much of the confusion between where the two come from.
In this section, I will spend a little bit of time exploring the important differences between those two, but only to show that when it comes to the central premise of this article they are virtually equivalent.

Low-Code vs. No-Code Tools

The goal behind Low-Code is to minimize the amount of coding necessary for complex tasks through a visual interface (such as Drag ‘N’ Drop) that integrates existing blocks of code into a workflow.
Skilled professionals have the potential to work smarter and faster with Low-Code tools because repetitive coding or duplicating work is streamlined. Through this, they can spend less time on the 80% of work that builds the foundation and focuses more on optimizing the 20% that makes it different. It, therefore, takes on the role of an entry-level employee doing the grunt work for more senior developers/engineers.
No-Code has a very similar look and feel to Low-Code, but is different in one very important dimension. Where Low-Code is meant to optimize the productivity of developers or engineers that already know how to code (even if just a little), No-Code is built for business and product managers that may not know any actual programming languages. It is meant to equip non-technical workers with the tools they need to create applications without formal development training.
No-Code applications need to be self-contained and everything the No-Code vendor thinks the user may need is already built into the tool.
As a result, No-Code applications create a lot of restrictions for the long-term in exchange for quick results in the short-term. This is a great example of a ‘deliberate-prudent’ scenario in the context of the Technical Debt Quadrant, but more on this later.

Advantages of No-Code Solutions

The appeal of both Low-Code and No-Code is pretty obvious. By removing code organizations can remove those that write it — developers — because they are expensive, in short supply, and fundamentally don’t produce things quickly.
The benefits of these two forms of applications in their best forms can be pretty substantial:
  • Resources: Human Capital is becoming increasingly scarce — and therefore expensive. This can stop a lot of ambitious projects dead in their tracks. Low-Code and No-Code tools minimize the amount of specialized technical skills needed to get an application of the ground, which means things can get done more quickly and at a lower cost.
  • Low Risk/High ROI: Security processes, data integrations, and cross-platform support are all built into Low-Code and No-Code tools, meaning less risk and more time to focus on your business goals.
  • Moving to Production: Similarly, for both types of tools a single click is all it takes to send or deploy a model or application you built to production.
Looking at these advantages, it is no wonder that both Low-Code and No-Code have been taking industries by storm recently. While being distinctly different in terms of users, they serve the same goal — that is to say, faster, safer and cheaper deployment. Given these similarities, both terms will be grouped together under the ‘No-Code’ term for the rest of this article unless otherwise specified.

List of No-Code Data Tools

So far, we have covered the applications of No-Code in a very general way, but for the rest of this article, I would like to focus on data modeling. No-Code tools are prevalent in software development, but have also, in particular, started to take hold in this space, and some applications even claim to be an alternative to SQL and other querying languages (crazy, right?!). My reasons for focusing on this are two-fold: 
Firstly, there is a lot of existing analysis around this problem for software development and very little for data modeling. Secondly, this is also the area in which I have the most expertise.
Now let’s take a look at some of the vendors that provide No-Code solutions in this space. These in no way constitute a complete list and are, for the most part, not exclusively built for data modeling. 

1. No-Code Data Modeling in Power BI

Power BI was created by Microsoft and aims to provide interactive visualizations and business intelligence capabilities to all types of business users. Their simple interface is meant to allow end-users to create their own reports and dashboards through a number of features, including data mapping, transformation, and visualization through dashboards. Power BI does support some R coding capabilities for visualization, but when it comes to data modeling, it is a true No-Code tool.

2. Alteryx as a Low-Code Alternative

Alteryx is meant to make advanced analytics accessible to any data worker. To achieve this, it offers several data analytics solutions. Alteryx specializes in self-service analytics with an intuitive UI. Their offerings can be used as Extract, Transform, Load (ETL) Tools within their own framework. Alteryx allows data workers to organize their data pipelines through their custom features and SQL code blocks. As such, they are easily identified as a Low-Code solution.

3. Is Tableau a No-Code Data Modeling Solution?

Tableau is a visual analytics platform and a direct competitor to Power BI. They were recently acquired by Salesforce which is now hoping to ‘transform the way we use data to solve problems—empowering people and organizations to make the most of their data.’ It is also a pretty obvious No-Code platform that is supposed to appeal to all types of end-users. As of now, it offers fewer tools for data modeling than Power BI, but that is likely to change in the future.

4. Looker is a No-Code Alternative to SQL

Looker is a business intelligence software and big data analytics platform that promises to help you explore, analyze, and share real-time business analytics easily. Very much in line with Tableau and Power BI, it aims to make non-technical end-users proficient in a variety of data tasks such as transformation, modeling, and visualization.

You might be wondering why I am including so many BI/Visualization platforms when talking about potential alternatives to SQL. After all, these tools are only set up to address an organization’s reporting needs, which constitute only one of the use cases for data queries and SQL. This is certainly a valid point, so allow me to clarify my reasoning a bit more.

While it is true that reporting is only one of many potential uses for SQL, it is nevertheless an extremely important one. There is a good reason why there are so many No-Code BI tools in the market—to address heightening demand from enterprises around the world — and therefore, it is worth taking a closer look at their almost inevitable shortcomings.

Source de l’article sur DZONE

/par

What’s New in Ecommerce, February 2021

,

There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models.

We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.

1. Experiential Shopping

With many stores, either closed to in-person shopping during the pandemic or their capacities severely limited, online shopping and BOPIS became much more attractive options for consumers.

That said, buying something like a pair of jeans or a new pair of glasses is much different than the pack of toilet paper someone’s bought for years. There are just some things you have to try to know if you’re going to like it and make sure it fits.

Augmented reality and other immersive shopping tools are bringing those “try-on” capabilities to people’s homes.

There are a number of technologies built specifically for this purpose:

Obsess is a particularly noteworthy one. It’s an ecommerce platform that enables retailers to build virtually immersive shopping experiences. Charlotte Tilbury is one such retailer that is taking advantage of it.

Obsess, the augmented reality and immersive shopping experience platform

At the end of 2020, Obsess announced that it had received $3.4 million in seed funding, so expect to see more Obsess-powered ecommerce sites and apps.

ByondXR is another platform that empowers brands to design immersive experiences for online shoppers:

ByondXR helps brands create experiential shopping

Retailers like Lancome, Procter & Gamble, and Calvin Klein have used ByondXR’s immersive commerce technology.

Another option is offered by Matterport:

Matterport's virtual shopping experiences and 3D store mapping tech

This technology is interesting as you’re not just creating a virtual store. You can also design a 3D model of a brick-and-mortar shop that in-store shoppers can use to get in and out quickly.

2. Virt-ical Worlds

There’s a new trend brewing, and we see it most commonly on websites for fresh and youthful brands. I wouldn’t say it’s nostalgic design, per se, though there are certainly some elements reminiscent of the bold, in-your-face style of the web in the late ‘90s and early ‘00s.

No, I think what we see here is a creative reimagining of our world.

With so many people having spent time in their homes and with their faces glued to screens, there’s been a blurring between our VIRTual and physICAL worlds. This new web design trend is one I’m going to call the Virt-ical World. While parts of these sites look like the websites we’ve designed in years past, there are motion, color, and sizing elements that feel more like a trippy virtual simulation.

Let’s look at some examples.

Starface is a company that creates acne-fighting products.

Starface's in-your-face website design

This is one of the more experimental designs in this set of examples. Still, it’s one that shows us how far the boundaries can be pushed without totally compromising the online shopping experience.

Billie is another company having fun with this trend. I’d say this is on the opposite end of the spectrum.

Billie has a fun, candy-colored website design

For the most part, this ecommerce site looks similar to other small retailer sites. However, the fun, candy-colored palette, the bobbing products, and the color shifts add a somewhat surreal element to the design.

Catching THEO is another ecommerce brand playing around with this Virt-ical World.

Catching THEO mixes nostalgia and modern design

See what I mean by this style feeling somewhat nostalgic? Thankfully, this site commits to today’s good, clean, responsive design while only using some of the more fun and quirky elements from the past.

Au Naturale Models

When I talk about au naturale models, I’m really referring to the makeup-less faces, relaxed hairstyles, and casual apparel that we’re seeing ecommerce models don these days.

I think it’s safe to say we have the pandemic to thank for this. And it’s not just because many of us took a more casual approach to getting dressed during the week. It’s also because the pandemic wiped away the glitz and glamour from many of our lives.

I don’t know about you, but it was kind of nice seeing fewer Instagram influencers flaunting their luxurious lifestyles and more real people rocking their matching pajama sets. I think brands have sensed this change in mood over the last year, and they’re now putting forward their own simple and casual styles for us to connect to.

There are tons of ecommerce websites we’re seeing this on in 2021.

Here’s Dove’s homepage, where they specifically call attention to the lack of digital distortion in the photo:

Thinx also uses more natural and realistic-looking models to show off its undergarment products:

Madison Reed takes a unique approach with this trend:

Madison Reed shows off some of the real faces of its customers

While the hair color brand does a great job of using diverse models around the site, it also has this scrolling bar showing off its customers’ very natural and real faces.

Wrap-Up

It feels like ecommerce trends and technologies are changing at a rapid pace these days. To help you stay on top of what’s new in ecommerce, stay tuned to this blog for more interesting news and changes to the landscape.

Source

The post What’s New in Ecommerce, February 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

/par

Finding Your Way With Domain Mapping

,

It’s no secret that having a custom domain name is an essential piece of any company’s branding strategy. While there are a myriad of hosting plans available that offer domains like your company.webhost.com, making the shift from one of those to simply yourcompany.com is an important step.

However, your domain branding strategy need not end there. Domain mapping offers an opportunity for web developers and online business owners the ability to improve their marketing campaigns, protect their brands from competitors, cut down on costs, and develop a more efficient workflow.

What is Domain Mapping?

Domain mapping refers to how visitors to your website are directed to different domains and subdomains and what URLs will be displayed in the visitors’ browsers.

When you first set up your online business, one of the very first things that you do is register a domain name for your company website. But depending on the business, it could be wiser to actually register multiple domain names at once. This is because you will want to lease the primary domain name you plan on using in addition to all related TLDs. This way, cybersquatters will not be able to hold your domain name hostage, especially once you have grown into a more established brand.

For example, if you register the name yourcompany.com, you might also want to register yourcompany.net and yourcompany.org. Then you might set up a URL redirect so that visitors to the latter two sites will be redirected to yourcompany.com. However, with a domain redirect, visitors to yourcompany.net and yourcompany.org will be redirected to yourcompany.com, meaning the URL in their browser will appear as yourcompany.com no matter what they typed.

With domain mapping, this isn’t the case. A visitor to yourcompany.net will still see that URL in their browser even if the content is actually being hosted on yourcompany.com.

Benefits of Domain Mapping

Although domain mapping may seem a bit esoteric and complex at first, it serves several purposes and offers many benefits:

1. Make Web Addresses Easier to Remember

Imagine that your restaurant chain, Larry’s Lunches, just opened a new chain on 116th Street in New York City. Your first instinct may be to direct customers to larryslunches.com/116thstnyc, but that domain is a bit long and hard to remember. Instead, you might want to register the domain larrys116th.com for customers for that specific store.

With domain mapping, you can serve up the content from your main domain, larryslunches.com, while still having your visitors see larrys116th.com. This makes it easier to brand your sites without having to manage several different sites.

2. Boost Your Web Development Career

If you are a web developer yourself but are not admittedly well-acquainted with domain mapping already, you would do well to change that.

One of the easiest ways would be to look at online web development programs that one can take to read through documentation to get caught up to speed on how domain mapping can help their efforts and how to implement it. These kinds of programs can be more comprehensive than university courses and offer an impressive 88% job success rate for those who successfully complete the programs.

3. Shield Your Brand from Competitors

Remember, it’s a good idea to purchase several different related domains in anticipation of competitors snatching them up from you. Choosing the right domain names is essential to protecting your brand.

For example, Larry’s Lunches might want to snag larrysnyclunches.com and larrysfamouslunches.com as well. However, simply leaving those domains parked can be a bit of a waste, and managing multiple domains can be a pain in and of itself.

But with domain mapping, you can manage those domains just as easily as if they were your primary site, so you no longer need to leave them empty.

4. Save Time and Lower Development Expenses

Development isn’t cheap, and time is money. While the maintenance costs for a website are already high enough, adding in separate domains can sometimes break the bank due to the increased complexity of managing so many different moving pieces.

Domain mapping can lower expenses and save time by keeping everything tidy and in one place. By managing everything from a single WordPress installation, for example, you can push updates to all your subdomains at once, saving you from the tedium of going through each domain and making the same updates.

5. Manage Client Sites from One Place

If you’re a freelance developer or run an agency, using domain mapping for some of your clients’ sites can save you time as well. For example, if several clients want blogs, and you use the same infrastructure for them, you can easily push updates and changes to all of them at the same time. In short, domain mapping can make maintaining sites much easier and quicker.

How to Implement Domain Mapping

If you’re sold on the benefits of domain mapping, here’s a quick primer on the steps you’ll need to take to get started:

  1. Choose a domain registrar: The ideal registrar you choose should come with a number of important features including adequate hosting for keeping your website visitor friendly, SSL certification to ensure security, 24/7 customer support, comprehensive packages that make it easy to operate your online business.
  2. Register the domains you’re interested in: These can either be domain misspells (otherwise known as typosquatting), like youcompany.com, yourcmpany.com, etc, or related domains like yournewproduct.com, yournewlocation.com, etc. Whatever you decide to go with, you’ll need to have it registered before you can get started.
  3. Install WordPress Multisite: WordPress is one of the easiest ways to develop websites, and that holds true for domain mapped sites as well. Plus, considering WordPress sites account for over a third of the entire internet, you can’t go wrong with the famed CMS. All you need to do is install WordPress and, once that’s installed, open wp-config.php and add define(‘WP_ALLOW_MULTISITE’, true) above the /*.
  4. Configure your DNS settings: Next, you’ll need to point all your name servers to your hosting account. These changes can take up to 72 hours to go into effect.
  5. Add domains to your hosting plan: From your hosting platform, you’ll need to link your custom domains. You can usually do this from your cPanel.
  6. Map subsites to your custom domains: Once you have your domains set up, you’ll need to link them through WordPress. To do so, simply login and navigate to Sites -> Add New. After you assign them a subdomain or subdirectory name, you can click Edit and add your custom domain. Then just hit Save Changes, and you’re good to go.

Take note that domain mapping is not necessary for transferring a domain name. When you map a domain, you’re simply telling your domain where it can find your website on the internet through having your name servers updated. When you change your name, it only affects where the domain has been resolved.

The Bottom Line

While domain mapping isn’t necessary for all websites, it can still be a major timesaver. By utilizing it properly, you can greatly improve the standing of your online business by saving time and money, making website management easier, and improving the branding of your sites.

 

Featured image via Unsplash.

Source


Source de l’article sur Webdesignerdepot

/par