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Does it ever cross your mind that praise can be negative? I guess not. After all, it looks harmless and seems to be quite effective. Conventional wisdom says that if you praise people, they are motivated to do better.
People who have been praised throughout their life by their well-meaning parents, friends, and teachers for their talent and smartness or those who have experienced extreme focus on talent and smartness throughout their childhood learn to value only intelligence. No wonder when these people enter the workforce, they continue to seek approval and demand praise every step of the way.
Every opportunity is a measure of their intelligence — do I look smart, how will I be judged, what if others find my ideas dumb. With a single-minded focus on validating themselves, all their actions are rooted in establishing their worth. Every mistake hurts their reputation and every failure is a reflection of their competence. They care less about learning and more about proving themselves. Their sense of morality sometimes takes a hit as they resort to brutal behaviors — demeaning others by yelling, insulting, controlling, or taking undue credit — all in an attempt to boost their self-esteem.
Carol Dweck, professor of Psychology at Stanford University summarised this unfortunate reality from Morgan McCall’s book High Flyers:

People often like the things that work against their growth. . . . People like to use their strengths . . . to achieve quick, dramatic results, even if . . . they aren’t developing the new skills they will need later on. People like to believe they are as good as everyone says . . . and not take their weaknesses as seriously as they might. People don’t like to hear bad news or get criticism. . . . There is tremendous risk . . . in leaving what one does well to attempt to master something new.

What Do Organizations Do with Such People?

They feed and promote this mindset. They praise people for their brilliant ideas conveying the message “we value talent and smartness.” They shower people with rewards and bonuses for their achievements communicating to everyone else around “all we care about is success.”
What happens when these people take on a leadership role? Their mindset of valuing brilliance above everything else amplifies leading to disastrous results. History is full of leadership fiascos with great promises that turned out to be the biggest disasters. This article from Malcolm Gladwell in The New Yorker is as valid now as it was 18 years ago. Describing the talent mindset at Enron and the consultants at McKinsey who wandered the hallways at the company’s headquarters, he points out “They were there looking for people who had the talent to think outside the box. It never occurred to them that, if everyone had to think outside the box, maybe it was the box that needed fixing.”
He also talks about the impact of an environment that values innate talent and what happens when times get tough and that self-image is threatened “They have difficulty with the consequences. They will not take the remedial course. They will not stand up to investors and the public and admit that they were wrong. They’d sooner lie.”
Really, is praising people for their intelligence and achievements the only way to develop people who will be the leaders of tomorrow? Is there a better way out?
What if we praised people for their hard work, for their ability to persist despite failures and setbacks, for taking initiatives to build new skills, for standing up to their mistakes, for believing in their growth, and implementing the right strategies to overcome their shortcomings. What does this kind of praise tell them?
It tells them the value of effort in building abilities. It teaches them the importance of implementing the right strategies to solve problems. It encourages them to seek help to make progress on their task. It creates a passion for learning that’s not driven by the need to look smart, but with a desire to cultivate skills, to stretch themselves to grow.
When these people take on leadership positions, this mindset guides them to put the well-being of the company and its people before their own needs, to place value on teamwork over individual accomplishment, and to foster growth and development of their people.

As growth-minded leaders, they start with a belief in human potential and development — both their own and other people’s. Instead of using the company as a vehicle for their greatness, they use it as an engine of growth — for themselves, the employees, and the company as a whole.
– Carol Dweck

Unlike leaders who pull their companies down with their focus on brilliance, these leaders lead their companies into greatness and gratitude filled in their own hearts and those of the people around them.
Choose your praise carefully as you will see the tremendous benefits in praising for growth over brilliance.

When Leaders Focus on Brilliance

They live in a world of personal greatness and entitlement, vie for labels, and will do anything to boost their image. Instead of building a long-lasting company, they spend time and money on enhancing their image.
With the constant need for validation, they use people in the company to feed their egos and showcase their superiority. Everything is about pleasing the boss. They surround themselves with people who boost their self-esteem. Agreement earns them admiration and disagreement is an attack on their intelligence. Instead of hearing people out, they punish dissent and shut people down.
They pounce at the less talented for their lack of intelligence and find those who are more talented than they are as threatening. They mistreat employees, yell, insult, control and abuse them into their way of doing things. They feel better about themselves by making other people feel worse. Employees worry about being judged all the time. When people are ridiculed for mistakes, they soon learn to keep their heads down, stop putting their critical thinking skills to use, and give in to groupthink.
Their belief in their superiority blinds them to see reality. They turn a blind eye to complaints, ignore warning signs, and fire people who tell them what they don’t want to hear. Their decision-making criteria are based on what would make them look good as opposed to what’s good for the company long term.

What happens when a leader refuses to confront the brutal facts? “The minute a leader allows himself to become the primary reality people worry about, rather than reality being the primary reality, you have a recipe for mediocrity, or worse. This is one of the key reasons why less charismatic leaders often produce better long-term results than their more charismatic counterparts.
– Jim Collins

Since success and failure are a part of their identity — success means they are smart and failure means they are not — they find excuses and blame others for failures instead of taking personal responsibility. Instead of investing in the future growth of their company, they play safe with fear of failure, become less responsive to challenges from competition, go with what’s tried and tested, and refuse to take risks. Why take up the challenge that can hurt their reputation? On the other extreme, they may not shy away from crossing ethical boundaries to beat the competition at all costs. Success is what they are after and it doesn’t matter how they get it.
With more focus on talent and less on potential, they do not invest in mentoring and coaching employees. Instead of putting practices in place to develop employees and help them collaborate together, they make them compete against each other.
Carol Dweck sums up their brilliant mindset “My genius not only defines and validates me. It defines and validates the company. It is what creates value. My genius is profit. Wow!”

When Leaders Focus on Growth

They operate with a learning mode. They don’t claim to be genius but promise to invest in development, their own development, and the development of their people. The drive and enthusiasm to grow their companies make them adopt long-term strategies over short-term tactics. They aren’t in the game to boost their ego or establish their self-esteem. It’s the pure joy of shaping the future of their company that excites and motivates them. More than prestige, they are in it for the challenge.
They understand that the path to success goes through failure. Why lose the opportunity that can drive their future growth? So instead of hiding behind their failures, they face them head-on. Failures don’t define their competence, they are glaring moments of self-reflection. They are opportunities to build skills, explore possibilities, experiment, and invest in the promise of a better future.
They lead with vulnerability. They accept mistakes to shift the focus in the organization from hiding mistakes to finding solutions. When they don’t know something, instead of pretending to hide their ignorance, they say “I don’t know”. These three powerful words show humility and self-confidence. To make decisions, they invite others to share their opinion which promotes the culture of constructive criticism. Since they do not connect their identity to their opinion, more value is placed on seeking the right answers which require open disagreements and championing flexibility of opinion over their sense of righteousness.
Difficult situations make them uncomfortable, no doubt. Instead of letting their discomfort get in the way of meaningful conversations, they embrace it. They choose to look past their discomfort in the value that these discussions provide — saving a lot of time that can be wasted due to stress and anxiety that comes from misalignment of expectations and lack of clarity of purpose.
They are tough but compassionate. They do not shy away from giving critical feedback while also challenging the people in their organization to step outside their comfort zone. They empower people to make decisions with the right channels of feedback to assist in better decision-making in the organization.
Leaders with the growth mindset operate with what Lou Gerstner, who turned IBM’s fortunes around by saving it from near bankruptcy said “Hierarchy means very little to me. Let’s put together in meetings the people who can help solve a problem, regardless of position.” Not blinded by reality, they focus on finding solutions that will push their company forward. This requires keeping an open eye to change in market trends, identifying and investing in future growth areas, and taking calculated risks.
With a focus on potential and growth, they invest in identifying and building future skills of the organization — skills that will be useful during difficult circumstances giving them an advantage over the competition. They foster productivity through coaching and mentoring, place value on teamwork by encouraging collaboration and defining shared measures of success.
Warren Bennis, a scholar, author, and widely regarded as a pioneer of the contemporary field of Leadership studies, writes in Organizing Genius:

Leaders are people who believe so passionately that they can seduce other people into sharing their dream.

His most admirable view on leadership says:

Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organisation. When that happens people feel centred and that gives their work meaning.

What kind of leaders think like this — those focused on brilliance or the ones driven by growth?
Previously published here.

Source de l’article sur DZONE

Want to know which of the top blogging platforms you should consider using this year?

Blogging is still one of the best ways to draw attention to your brand, generate thought leadership, and build your credibility. Research suggests that US internet users spend 3x more of their browsing time on blogs than on email. Additionally, people view about 20 billion blog pages on average each month. 

So, how do you join the blogging revolution? You’ll need the right platform. 

Essentially, a blogging platform is a CMS (Content Management System) which supports blog creation. Many come with additional tools like SEO support and integrations with email marketing too. There are tons of great blogging platforms out there, which means knowing where to start searching can be tough. To help you, we’ve put together this list of the leading blogging platforms.

What to Look for in a Blogging Platform

Before we sort through our list of the leading blogging platforms, let’s start with a quick overview of what the best blogging solutions typically include. Notably, depending on what you’re going to be using your blog for, you may have other features to prioritize besides those listed here. These features will act as a starting point for your comparisons:

Ease of Use

Uploading, publishing, and sharing your blog shouldn’t be a headache. 

There are many website builders out there that seem to have blogging tacked on as an “extra” rather than having it built into the foundations of the software. This often leads to a clunky backend experience when you’re building your site. 

If you’re a new blogger or don’t want to spend time messing around with HTML and coding, make sure that your blogging environment is easy to use. The simpler it is to distribute your content, the more likely you’ll stick to your blogging strategy. 

Cost and Revenue Opportunities

Many of the top blogging platforms come with a fee to think about. Even if you use an open-source platform for blogging, you still need to consider domain names, hosting, and security costs. Finding the right balance between spend and return on investment is crucial. 

Remember, just because a blogging platform is cheap doesn’t mean it’s good value. Similarly, expensive software may not be the best for your business. Ideally, you want something that’s going to deliver a good blogging experience, combined with plenty of opportunities to grow your readership for the lowest possible price. 

If you want to get the best return on investment, focus on the kind of monetization options you can access with each platform. Medium, for instance, has a partner program that allows you to earn money on the posts that customers read. Platforms like Wix, WordPress, and Squarespace can all offer earning opportunities too. You can use them to place certain content behind a paywall, create subscriptions, and sell products or services. 

Marketing and Growth Tools

Most blogging platforms will come with at least some tools to help you build your online presence. Wix and WordPress integrate with Google marketing, so you can purchase PPC campaigns and track your organic content through an SEO dashboard. 

The majority of CMS tools equipped with blogging capabilities also come with integrations for your email marketing service. This ensures you can create automated campaigns that inform your audience whenever a new blog post goes live. 

One of the best things about WordPress is how many plugins you can access to boost your readership levels. Access to extra tools like SEO solutions, landing form creators, and pop-ups can all boost your chances of converting and capturing leads. 

Custom Branding

If you’re keen to save money on your blogging platform, you might be tempted to start with a free version of a popular service. This is fine when you’re just testing the waters. However, you will need to spend extra if you want to remove the ads that other website builders put on your site. For instance, Wix’s free version will place ads on your pages and show the Wix identity in your footer. 

To build your own brand identity, you’re going to need to replace that CMS branding with your own. Look for a blogging service where you can buy your own domain name, customize your themes, and add your own colors, images, and logos into the mix. 

While tools like Medium won’t run ads on your campaigns, they also don’t allow you to customize your site to showcase your brand personality. It’s much easier to build a memorable identity when you can control what your site looks like. 

Upkeep and Maintenance

This ties in a little with the “ease of use” factor above. Before you invest in any blogging platform, think about how much work it’s going to require. A hosted blogging platform is pretty easy to manage because you don’t have to worry about security and uptime yourself.

Products like Wix and Squarespace will give you access to SSL certificates, patch security issues on your behalf, and handle other complicated site maintenance issues. WordPress and other open-source solutions require you to take more of a hands-on approach. You’ll need to manage your own web hosting and check the security of your site regularly. 

Flexibility

This feature is often overlooked in some guides to the best blogging platforms, but it’s also growing increasingly more important in today’s digital age. If you want your website to work for years to come, you need to make sure it’s flexible. This could mean that you look for something that allows you to upload different kinds of content, like written blogs and connecting podcasts. 

It could also mean investing in a service that has a lot of integrations and add-on options available. Plugins are fantastic for extending the functionality of your blog without having to move your entire site to another location. 

The right plugins can even allow you to transform your blog into a store if you decide to start selling your services or products later. 

The Best Blogging Platforms for 2021

Now we’ve covered what to look for in a blogging platform, we can begin to explore some of the top platforms on the market today. We’ve chosen these platforms for their ease of use, flexibility, performance, customization options, and value. 

WordPress

The best-known and most popular blogging platform in the world, WordPress is the go-to choice for most bloggers and website creators. Currently, there are around 64 million websites actively using WordPress as their chosen CMS. Usage stats also show that around 400 million people visit WordPress websites every month. 

WordPress powers most of the internet as one of the most flexible and easy-to-use platforms around. The biggest decision most users need to make is between WordPress.com and WordPress.org. 

You can create a blog for free at WordPress.com, and the company will host your site for you. However, you have to use a subdomain (rather than your own domain) with the free version. You’ll also lose control of your ads with the free package until you upgrade to a premium plan. 

A personal plan on WordPress.com starts at about $4 per month, and it removes all ads from your site. The more functionality you need, the more you’ll need to upgrade. WordPress.com is very easy to use and requires minimal initial setup, but it’s not very scalable. There are no custom themes, and you don’t technically “own” your blog this way. 

WordPress.org is a different story. With WordPress.org, you’re accessing an open-source blogging platform that allows you to build your site from scratch. You do need to purchase your own domain name and hosting with this service, but the software is free to use. 

WordPress.org is a lot more appealing to most bloggers because it’s so customizable. Features include:

  • Free and premium themes that you can customize to suit your brand;
  • Thousands of plugins to help with security, SEO, subscriptions, and more;
  • Gutenberg block editors to make creating and publishing blogs easy;
  • Tons of SEO friendly solutions to help you stand out online;
  • Access to a huge community of experts;
  • Infinite control over your design options;
  • Advanced user permissions and roles.

Pricing: WordPress.org is different from most blogging platforms because the foundation technology is free. You just pay for the a-la-carte options, like plugins, hosting, and domain name subscriptions. This means you can choose how expensive your site is going to be.

Pros:

  • Extremely easy to use with lots of community support available;
  • Free platform (though you do need to pay for the domain and hosting);
  • Lots of customization and plugin options to expand site functionality;
  • Search engine friendly as-standard, to help you grow;
  • Plenty of ways to make your brand stand out.

Cons:

  • It can be difficult to control your own website at first;
  • You have to manage your own backup and security;
  • Extra costs can quickly build up.

Squarespace

Squarespace is one of the more popular website design and blogging tools for people with a creative streak. Unlike WordPress.org, Squarespace gives you everything you need to build your own website straight out of the box. This includes hosting, the option to purchase your own domain name, and access to a range of beautiful templates. 

Squarespace stands out for its focus on small business owners. You can choose from a range of stunning designs and customize them however you choose with a convenient drag-and-drop builder. There’s also a fantastic customer service experience available from Squarespace, with a team that’s ready to help you with anything you need. 

Like many other hosted blogging platforms, you start on Squarespace by choosing the templates you like and customizing from there. There are some limitations in what you can do here, particularly if you have a lot of coding knowledge, making Squarespace less appealing to growing companies or larger brands. On the plus side, you do get features like:

  • Dedicated blogging templates to get you started;
  • Categories, tags, and featured post options;
  • Built-in scheduling for your blog posts;
  • Contributor roles and permissions;
  • Analytics to track your readers’ favorite posts;
  • Email marketing tools;
  • Social media and SEO solutions built-in;
  • Mobile app access.

Pricing: Compared to some of the other leading blogging solutions on the market, Squarespace is also quite affordable. The personal package at $12 per month will power a website with a stunning blog. You can also upgrade to the Business version for $18 per month, or if you decide to start selling your own products through your blog, you can transition to “Basic Commerce” at $26 per month.

Pros:

  • Squarespace is easy to use for beginners;
  • Fantastic range of stunning templates included;
  • SEO, email marketing, and social media marketing included;
  • SSL and HTTPS support;
  • Access to eCommerce features on some plans;
  • Useful analytics tools.

Cons:

  • Not very scalable for bigger brands;
  • Limited in terms of integrations and customization.

Medium

Medium is a different kind of blogging platform to many of the options mentioned here. This isn’t a tool you can use to build your own websites, like Wix or Squarespace. Instead, it’s a community you join with a monthly membership fee. 

Medium comes with a built-in audience, so you can immediately start speaking to customers and generating results from your content. As mentioned above, there’s also a Partner Program, which is free to join. The Partner Program allows you to earn money if people are reading your blogs regularly. 

For companies or individuals who just want to generate brand awareness but don’t want to invest in an entire blog-ready website yet, Medium can be a powerful choice. You can easily share posts and view what other people are posting. The biggest downside is that you can’t build an entire community and earn a fortune through your website with Medium. 

Medium is more like a social networking site, where you can begin to develop thought leadership than a true space to carve out your piece of the online world. But it does feature things like:

  • An easy-to-use environment for publishing content;
  • Analytics and insights into your campaigns;
  • Some design customization for your blog layout;
  • Access to a pre-existing audience of readers;
  • Support for monetization in the Partner program;
  • Access to picture uploading options;
  • Mobile-responsive blog posts.

Pricing: You don’t have to be a paid member of Medium to sign up for the partner program and start publishing blogs. This does make it a pretty good way to enhance your existing blogging strategy if you’re trying to generate more attention online. 

Pros:

  • Free to use for Partners and creators;
  • Excellent for appealing to already-engaged customers;
  • Easy to use, with no coding required;
  • No requirement to create a website or pay for hosting;
  • Communicate with a team of like-minded people.

Cons:

  • Limited customization options;
  • No ownership over your audience or readership;
  • Limitations to how you can make money (no ads).

LinkedIn

LinkedIn is among the most popular platforms for professionals in the world. It’s the go-to place for people in search of reliable ways to develop their professional network. Currently, there are around 756 million members on LinkedIn. When they’re not searching for connections with their peers or chatting about work opportunities, they’re checking out the content on the platform. 

If you’re keen to develop your position as a thought leader but prefer social media accounts to full websites, LinkedIn is the perfect choice. The more you publish on LinkedIn, the more you’ll attract new people who might want to work with you, invest in your company, or just work as part of your team. 

LinkedIn is a great place to generate attention if you’re in the B2B marketplace because most professionals already have their own account. You can also earn social proof by getting people to “endorse” your work. Some of the features of LinkedIn for bloggers include:

  • Private messaging for interactions with connections;
  • Notifications to help you keep track of valuable content;
  • A full profile posting section where you can publish your blogs;
  • A convenient network of active B2B professionals;
  • Endorsements for social proof;
  • A resume and blogging platform in one (you can list your skills);
  • Job searching and employee searching features.

Pricing: It’s free to access a basic membership with LinkedIn, but you will be limited on some of the features you can unlock. For instance, you can only send messages to people already in your network, and you’ll have limited analytics. LinkedIn Premium gives you slightly more functionality, with Business accounts starting at around $29.95 per month. 

Pros: 

  • Tons of people ready to read your blogs;
  • Great for building your professional network;
  • Good environment for thought leadership;
  • Access to extra tools like job listings;
  • Notifications to keep you on top of relevant posts;
  • Engagement options like private messaging;
  • Reports and insights.

Cons: 

  • No access to full website branding;
  • Limits to how you can monetize your content;
  • You don’t own the site or your traffic.

Wix

Easily one of the most popular website building solutions for beginners, Wix can help you build both a blog and a fully-featured website. You can even design your own store with Wix and start selling products whenever you choose. 

Wix is a straightforward site builder which you can use to build a site in a matter of minutes. There are hundreds of website themes to choose from, and you can also add as many customizations as you choose with the convenient drag-and-drop editor. The blog manager section of the CMS is also simple and intuitive, with SEO and analytics built in already. 

Wix aims to make jumping into blogging as quick and painless as possible. Elements like comments, social tools, hashtags, and subscriber forms are already available, and you can add further plugins if you choose. There’s also the option to include sharing buttons for social media accounts like Twitter, Facebook, and more. Features of Wix include:

  • An extensive range of blog templates;
  • Drag-and-drop customization (no coding required);
  • Subscriber forms, comments, likes, and categories;
  • Social media connections;
  • Extra features like store access;
  • Analytics and insights;
  • Quick and easy blogging interface.

Pricing: 

The most basic features of the Wix website builder are free to use. With a free Wix account, you’ll get a subdomain where you can’t choose the name of your own website, unfortunately. However, you can add a custom domain for only $4.50 per month. If you want a full premium plan with Wix, costs start at $8.50 per month and extend to $24.50 per month.

Pros:

  • Lots of pre-built blogging themes;
  • Easy customization options with no coding skills required;
  • Quick and easy to load and publish blogs;
  • Connections with social media platforms;
  • Access to various third-party apps and integrations;
  • Free option for beginners.

Cons:

  • Some limitations to the free account;
  • Ecommerce features are limited to paid plans;
  • Not as scalable for bigger companies.

Ghost

Lesser known than some of the options we’ve discussed so far but still brimming with value, Ghost is a minimalist blogging platform that’s all about content creation. Ghost promises a range of ways for you to turn your blogging into a business, with access to customizable templates, newsletter integrations, premium subscriptions, and more. 

The dashboard for Ghost is clean and intuitive, with access to simple sections where you can add tags to your posts, create drafts, track published content, and access valuable insights. You’ll have an easy view of important metrics like email open rates and numbers of paid members at a glance. You can also find integrations to make your Ghost experience even better. 

Ghost works alongside things like Buffer, Stripe, Twitter, Slack, MailChimp, and many other tools so you can take your blog to the next level. There’s no need for any coding knowledge, and because everything is written in JavaScript, it’s ultra-fast too. Features include:

  • Easy-to-use and intuitive interface;
  • Blogging and writing focused;
  • Clean and clutter-free design;
  • Integrations with various powerful tools;
  • Super-fast JavaScript coding;
  • Lots of templates and customizations;
  • Comment, mobile apps, A/B testing, and more;
  • Analytics and reporting.

Pricing: There’s a 14-day free trial to get you started with Ghost, then subscriptions start at $9 per month when billed annually for up to 1,000 members, 1 staff user, 2k views per month, and an SSL and CDN. The same plan is $15 per month billed monthly. Prices go all the way up to $199 per month billed annually, or $249 per month for 1 million views per month, 35,000 members, 15 staff users, and a 99.99% uptime SLA. 

Pros: 

  • Focus on writing and blogging;
  • Clutter-free and clean backend environment;
  • Easy to use and speedy performance;
  • Lots of packages to choose from;
  • Great integration options.

Cons:

  • Some limitations in scalability;
  • Complicated setup when installed;
  • Not a huge number of themes.

Choosing Your Blogging Platform

Whether you’re blogging because you want to build your personal brand or you’re looking for a way to strengthen sales opportunities for your company, you’re going to need the right blogging platform. The options above are just some of the best blogging solutions available right now. 

Remember, do your research and explore the free versions available whenever possible, so you can confidently invest in the software that’s best for you.

 

Featured image via Unsplash.

Source

The post Top Blogging Platforms Worth Considering in 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

User experience design is something that most of us associate with websites. But why isn’t it something we extend beyond the website?

Here’s why I ask this:

As a consumer, it’s so rare that your only interaction with a brand is through its website. Take an ecommerce site, for example. You buy a product from it, and then what happens?

  • You get a confirmation email;
  • You get another email when the package ships;
  • You might get another email or SMS notification when the package is delivered;
  • You retrieve the package and open it;
  • You open up your purchase and use it.

These are all an extension of that initial user experience on the site. If there’s just one hiccup along the way, it could easily erode the trust and happiness you felt after quickly finding and buying what you needed on the site.

So, what I’d like to do today is look at 10 areas where UX design should extend beyond the website to ensure that the frictionless experience started there remains untarnished.

Extending UX Design Beyond the Website

As a web designer, you might be thinking that this part of the user experience doesn’t fall under the umbrella of your responsibilities. And you may be right about that.

For brands to truly be successful and profitable, someone needs to carefully examine the bigger picture and ensure that the user experience is flawless no matter how far away from the site it is. At the very least, you should share the UX research and strategy you do for a client’s site so their team can ensure it carries over to other areas of the business.

Here are some things to think about:

1. Mobile App

It’s not uncommon for websites to have mobile app counterparts these days. The layout doesn’t need to be identical since mobile users tend to behave differently than those on desktop.

That said, an app shouldn’t force users accustomed to the desktop experience to re-learn how to navigate or engage with the brand. So, the branding, UI design, speed, security, and navigation all need to be on par with what’s already been established in terms of usability.

2. Email

Most websites have a direct connection to email. For example, blog newsletters, purchase confirmation emails, and lead generation follow-ups all start on the website.

Consumers are well aware that when they hand over their email address, they will receive an email in return. In many cases, those emails are welcomed when they’re done right. But if something feels off, that bridge could easily burn between brand and consumer.

To preserve the UX, emails should come with the following:

  • The same branding and visual style as the website;
  • A personalized subject line, greeting, or offer;
  • Consistent messaging as the site, especially when it comes to the CTA.

Another thing to remember is that email isn’t the time to inject dark patterns into the experience. So, the “Unsubscribe” option should be in an easy-to-spot area and a sharply contrasting font color.

3. Social Media

Social media is another channel that’s commonly connected to a website. While you can’t control the aesthetics of social media websites themselves, the visuals and messaging in posts need to be on-brand.

That means that things like memes and emojis — which are popular means of communication on social — should only be used if they’re normally part of the brand identity. If not, you’ll need to find other ways to communicate engagingly.

Another part of the user experience to think about is customer support. Social media is a lot like going into a store. If someone has an issue with what they bought or the service they received, there will be many people around to witness the complaint. Social media only amplifies that — so the quality of customer care needs to be consistent with how the brand handles it everywhere else.

4. SMS

Not every brand will need to be connected to customers via text messaging. eCommerce companies, news sites, and personal services providers likely will, though.

However a brand uses SMS, the same UX guidelines apply here as they do across all other channels:

  • Keep messages concise;
  • Make sure they’re relevant and valuable;
  • Use branded messaging and design;
  • Don’t abuse the privilege and send too many;
  • Make it easy to opt out.

Basically, if you can’t make it a valuable extension of the brand’s offering, don’t use it.

5. Phone

Any website that publishes its phone number should expect to receive calls from prospects and customers. While there’s nothing to design here visually, the experience of getting on the phone with a company should be consistent with what they experience elsewhere.

One way to do this is to design an easy-to-follow routing system. It should be simple for callers to figure out which number to choose. What’s more, there should be no endless loops. If a caller has exhausted the options, they should be immediately directed to a representative.

Another way to ensure consistency is to adhere to a script — that goes for call centers for enterprises as well as the local lawyer’s office. Every caller should be greeted with the same tone and handled in the same manner (depending on the situation, of course).

6. Ads

There are a lot of places where brands can advertise these days:

  • Google search;
  • Social media;
  • Ad networks;
  • TV;
  • Radio;
  • Podcasts;
  • Blogs;
  • Billboards;
  • Direct mail.

When designing an ad campaign, there should be consistent messaging, aesthetics (when relevant), and CTAs presented. If branding isn’t consistent from ad to ad, there may be a delay in consumers recognizing the brand or its offer. Or, worse, not recognizing it at all.

7. Packaging

For brands that sell products, you have to think about how the packaging will impact the user experience. There are two types of packages to consider, too.

The first is the product’s own packaging. Branding should be clear as day and consistent with the site they bought it from.

It should also be easy to open. There’s nothing more frustrating than finally getting your purchase, only to realize you need tools to get it out of the packaging.

You also have to think about packaging for products that get shipped.

The product should fit well within the packaging. A too-roomy package will feel downright wasteful. So will excessive bubble wrap and paper filler.

Having a shipping label present in the package is also important. If the website makes it easy to make a purchase, the package should offer a convenient way to return the product if they’re not happy.

8. Product

The product itself has to align with the expectations set by the website.

Take the example of a SaaS. You’ve built an awesome landing page and mobile app store page to promote it. It looks great, it loads fast, and it’s easy to get around. But if the SaaS itself is ugly, disorganized, slow, or otherwise just clunky, all of the work you did to market it will end up being just false advertising.

So, make sure the expectations set before and during purchase naturally carry over to the experience with the product.

9. Business Exterior

For brick-and-mortar companies, the business’s exterior matters just as much as what happens inside it.

The most obvious thing to focus on is the aesthetics of the building. Does it look attractive? Is it in a safe area? Is there clear signage around it? Is it easy to find?

But you also have to think about user experiences that take place outside of the building. For example, there’s now a rise in curbside pickup. There are tons of things that can affect how happy the customer is with the experience — like if the pickup area is hard to find, there are never enough spots or the associates who deliver the orders always seem to be in a foul mood.

The business’s exterior should always set a good impression for what takes place inside.

10. Business Interior

Here are some things to think about when it comes to “designing” business interiors for a good UX:

  • Decor;
  • Layout;
  • Signage;
  • Furnishings;
  • Product discoverability;
  • Availability (of products or people);
  • Quality of customer service;
  • Checkout process.

It doesn’t matter what the company does — whether it’s a large retailer like Walmart or your own freelance design business. If a business’s establishment doesn’t look good, operate flawlessly, or provide a good person-to-person experience, it’s going to be very hard to get people to return.

So, all those things you do to design a streamlined website journey should be applied to a bricks-and-mortar business’s interior.

Wrapping Up

Depending on the types of companies you build sites for, some of the channels and suggestions above might not be relevant. Hopefully, this has got you thinking about other ways you (and your clients) can extend the UX design and strategy from the website.

If you can maintain the high-quality user experience from channel to channel, your clients’ brands will get more business, grow their profitability, and see a rise in loyalty, too.

 

Featured image via Pexels.

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Do you know the test automation market is all set to hit $35 billion by 2026? And when it comes to cross browser testing, JavaScript leads from the front? Javascript is probably the best alternative for Selenium automation, considering its protocol transformation to the W3C standard. In order to make the most of it, the first step is to choose the best test automation frameworks. Among all the JavaScript testing frameworks, two frameworks are most popular- Nightwatch and Protractor.

This article will be comparing Nightwatch vs Protractor and help you choose the perfect JavaScript testing frameworks. Let us start by diving deeper into each framework.

Source de l’article sur DZONE

Ten years ago, people began talking about the “Independent Web.” Although we don’t commonly use the term anymore, that doesn’t mean that it’s not still as vital a topic of discussion today as it was a decade ago.

Today, I want to look at where the term came from, what it refers to today, and why it’s something that all of us in business, marketing, and web design should be thinking about.

What Is The Independent Web?

The Independent Web is a term that was coined back in 2010 by John Battelle.

In “Identity and The Independent Web,” Battelle broaches the subject of internet users losing control of their data, privacy, and decision-making to the likes of social media and search engines.

“When we’re ‘on’ Facebook, Google, or Twitter, we’re plugged into an infrastructure that locks onto us, serving us content and commerce in an automated but increasingly sophisticated fashion. Sure, we navigate around, in control of our experience, but the fact is, the choices provided to us as we navigate are increasingly driven by algorithms modeled on the service’s understanding of our identity.”

That’s the Dependent Web.

This is how Battelle explains the Independent Web:

“There is another part of the web, one where I can stroll a bit more at my own pace, and discover new territory, rather than have territory matched to a presumed identity. And that is the land of the Independent Web.”

In 2010, this referred to websites, search engines, and apps where users and their activity were not tracked. But a lot has changed since then, and many websites that were once safe to peruse without interference or manipulation are no longer.

What Happens When the Dependent Web Takes Over?

Nothing good.

I take that back. It’s not fair to make a blanket statement about Dependent Web platforms and sites. Users can certainly benefit from sharing some of their data with them.

Take Facebook, for instance. Since its creation, it’s enabled people to connect with long-lost friends, stay in touch with distant relatives, enable freelance professionals like ourselves to find like-minded communities, etc.

The same goes for websites and apps that track and use visitor data. Consumers are more than willing to share relevant data with companies so long as they benefit from the resulting personalized experiences.

But the Dependent Web also has a darker side. There are many ways that the Dependent Web costs consumers and businesses control over important things like:

Behavior

If you’ve seen The Social Dilemma, then you know that platforms like Facebook and Google profit from selling their users to advertisers.

That’s right. They’re not just selling user data. They’re selling users themselves. If the algorithms can change the way users behave, these platforms and their advertisers get to cash in big time.

Many websites and apps are also guilty of using manipulation to force users to behave how they want them to.

Personal Data

This one is well-known thanks to the GDPR in the EU and the CCPA in California. Despite these initiatives to protect user data and privacy, the exploitation of personal data on the web remains a huge public concern in recent years.

Content and Branding

This isn’t relevant to websites so much as it is to social media platforms and Google.

Dependent Web platforms ultimately dictate who sees your content and when. And while they’re more than happy to benefit from the traffic and engagement this content brings to their platforms, they’re just as happy to censor or pull down content as they please, just as Skillshare did in 2019 when it deleted half of its courses without telling its course creators.

What’s more, while social media and search engines have become the place to market our businesses, some of our branding gets lost when entering such oversaturated environments.

Income

When algorithms get updated, many businesses often feel the negative effects almost immediately.

For example, Facebook updated its algorithm in 2018 to prioritize “meaningful content.” This pushed out organic business content and pulled regular user content to the top of the heap.

This, in turn, forced businesses to have to pay-to-play if they wanted to use Facebook as a viable marketing platform.

Access

The Dependent Web doesn’t just impact individuals’ experiences. It can have far-reaching effects when one company provides a critical service to a large portion of the population.

We saw this happen in November when AWS went down.

It wasn’t just Amazon’s servers that went down, though. It took out apps and sites like:

  • 1Password
  • Adobe Spark
  • Capital Gazette
  • Coinbase
  • Glassdoor
  • Roku
  • The Washington Post

And there’s absolutely nothing that these businesses or their users could do but sit around and wait… because Amazon hosts a substantial portion of the web.

Innovation

When consumers and businesses become dependent on platforms that predominantly control the way we live and work, it’s difficult for us to stand up for the little guys trying to carve out innovative pathways.

And that’s exactly what we see happen time and time again with Big Tech’s buy-and-kill tactics.

As a result, we really lose the option to choose what we use to improve our lives and our businesses. And innovative thinkers lose the ability to bring much-needed changes to the world because Big Tech wants to own the vast majority of data and users.

How Can We Take Back Control From The Dependent Web?

Many things are happening right now that are trying to push consumers and businesses towards a more Independent Web:

Consumer Privacy Protection: GDPR and CCPA empower consumers to control where their data goes and what it’s used for.

Big Tech Regulations: The Senate held tech regulation hearings with Facebook’s and Twitters’s CEOs.

Public Awareness Initiatives: Films like The Social Dilemma bring greater awareness to what’s happening on social media.

Ad Blocker Adoption: Adblocker usage is at an all-time high.

Private Search Engine Usage: Although Google dominates search engine market share, people are starting to use private search engines like Duck Duck Go.

Private Browsing Growth: Over 60% of the global population is aware of what private browsing is (i.e., incognito mode), and roughly 35% use it when surfing the web.

Self-hosted and Open Source CMS Popularity: The IndieWeb community encourages people to move away from Dependent platforms and build their own websites and communities. This is something that Matt Mullenweg, the founder of WordPress, talked about back in 2012.

“The Internet needs a strong, independent platform for those of us who don’t want to be at the mercy of someone else’s domain. I like to think that if we didn’t create WordPress something else that looks a lot like it would exist. I think Open Source is kind of like our Bill of Rights. It’s our Constitution. If we’re not true to that, nothing else matters.”

As web designers, this is something that should really speak to you, especially if you’ve ever met a lead or client who didn’t understand why they needed a website when they could just advertise on Facebook or Instagram.

A Decentralized Web: Perhaps the most promising of all these initiatives are Solid and Inrupt, which were launched in 2018 by the creator of the Web, Tim Berners-Lee.

As Berners-Lee explained on the Inrupt blog in 2020:

”The Web was always meant to be a platform for creativity, collaboration, and free invention — but that’s not what we are seeing today. Today, business transformation is hampered by different parts of one’s life being managed by different silos, each of which looks after one vertical slice of life, but where the users and teams can’t get the insight from connecting that data. Meanwhile, that data is exploited by the silo in question, leading to increasing, very reasonable, public skepticism about how personal data is being misused. That in turn has led to increasingly complex data regulations.”

This is something we should all keep a close eye on. Consumers and businesses alike are becoming wary of the Dependent Web.

Who better than the creator of the web to lead us towards the Independent Web where we can protect our data and better control our experience?

 

Featured Image via Pexels.

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The post What Is The Independent Web And Does It Matter In 2021? first appeared on Webdesigner Depot.


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Over the last fortnight one site builder has gone toe-to-toe with another, as Wix launched a marketing campaign aimed at attracting WordPress users, and instead attracted universal ire.

First, Wix sent out expensive headphones as gifts to key WordPress “influencers” in an attempt to lure them to the platform. Second, they produced a series of adverts that instead of promoting their own product, tried to imply that WordPress is so bad you’ll need mental health counselling to cope with it; it’s been widely frowned upon, but am I alone in thinking they’re not a million miles away from Apple’s anti-Windows adverts? No, I’m not.

Then, Wix made an attempt to go viral with an uncomfortable video in which a character portraying “WordPress” releases a “secret” message warning the community of “fake news” supposedly due to be released by Wix. The language and the styling is clear: WordPress is unhip daddio.

Unlike WordPress, Wix is a publicly owned company, it has an obligation to its shareholders to maximize its revenue. Had Wix targeted WordPress’ many failings, that would have been fair game. Had they gone after Shopify, or Webflow, or Squarespace, or one of the many other site builders on the market no one would have blinked an eye. Wix’s error wasn’t going after WordPress, or even the tactics used to do so, Wix’s mistake was in attacking the very community it was attempting to court.

I’m not a big fan of WordPress. I’ve built around a dozen sites in it over the years and we’ve never got along, WordPress and I. But I am a big fan of the ethos of WordPress; who doesn’t love free, open source software, built by volunteers?

The holy grail of marketing is transforming customers into evangelists — individuals who will bare their chests, paint their face with woad, and charge headlong onto social media at the merest hint of a perceived slight. You can’t buy them. It’s a loyalty that has to be cultivated over years, and requires more give than take. WordPress has those evangelists, people who see their careers in web design as intertwined with the CMS. No amount of free headphones is going to convert them to a closed system like Wix.

The irony is that Wix’s approach stemmed from the WordPress community itself. If it is going to celebrate “powering 40% of the Web” then it has to expect to make itself a target. If you’re an antelope, you don’t douse yourself in bbq sauce and strut around the waterhole where the lions like to hang out.

If the row rumbles on, it will eventually end in an apology and a promise from Wix to “do better.” But the truth is, all Wix did was confuse a community of people trying to build websites, with a competing business.

This time next year, Wix will still be recovering from the damage to its reputation, and WordPress will be telling us it powers 110% of the Web.

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We all know that Google Chrome is the most popular browser in the world. But do you know, with 17.24% of the overall browser market share, Safari is the second most popular one?

The reason behind Safari’s strong presence is that it is the default web browser for all Apple devices. And we know how much developers and coders love macOS, making it absolutely necessary to ensure that our websites’ are tested and optimized for all Safari versions.

Source de l’article sur DZONE

The incredible amount of data available publicly on the internet for any industry can be useful for market research. You can use this data in machine learning/big data to train your model with tens of thousands of entries.

Here, in this article, I’m going to discuss the development of a web scraper with Node.js, Cheerio.js, and send back-end data to Vue.js in the front-end. Along with that, I’m going to use a simple crawler Node.js package.

Source de l’article sur DZONE

Organizations are continuously looking for ways to track, measure, and evaluate developer workflows. Done effectively, this creates the means to improve performance and code quality, reduce time to market and increase profits. But it’s not always easy to measure efficiency. What may first appear to be evidence of a team’s hard work may be an indication of the bigger challenges and inefficiencies of code churn.

What Is Code Churn?

Code churn is a measure or indication of how often a file changes. It typically refers to how often a developer throws out code (such as a function, file, or class) within the first 2-3 weeks of writing.

Source de l’article sur DZONE