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Who is Grammarly for? Can a grammar checking tool like Grammarly replace a human editor and proofreader? Is the Grammarly checker worth it? Are the Grammarly free checks sufficient for me, or should I upgrade to Grammarly Premium? Should I install Grammarly on Chrome? How effective is Grammarly for Word? Is downloading the Grammarly desktop app worth it? You have questions…all of which we’re going to answer.

I have been using Grammarly regularly for proofreading my documents and emails since 2015 and have witnessed its evolution as a product firsthand. After checking over three million words during this period, I can confidently say that Grammarly has come a long way. Raising $200M in total funding at a valuation of $1B+ so far, and with more than a million downloads per month, Grammarly is now a top-1000 website by traffic worldwide.

I write a lot, so Grammarly has been my go-to writing assistant for correcting passages and enhancing my writing. I first tried the Free version, and in May 2020, I upgraded to the Premium version, finally! Grammarly Premium is a great tool that takes care of most of your writing, proofreading, and plagiarism-checking needs for intensive work.

In this article, I’ll explain what Grammarly is, its features, what it does (functions of all versions and products), the pros and cons of using Grammarly, my rating of Grammarly, who should use the Free version, and who should use the Premium version and the difference between the two. I’ll also explain how to use Grammarly properly. I’ll then compare it with other popular tools and suggest which ones suit your needs. In the end, I’ll leave you with my final assessment and FAQs.

What is Grammarly?

Grammarly is an online digital writing assistant that checks for a range of English grammar and spelling mistakes. It also helps enhance the writing through its excellent context-based clarity suggestions (Premium version).

Grammarly is a writing aid that checks not only for spelling slights, grammar rules, and clarity issues but also identifies the tone of the writing to provide relevant instructions through its Error Cards. It also has a plagiarism checking tool, which is available with the Premium version.

Grammarly employs AI (Artificial Intelligence) and NLP (Natural Language Processing) to check the content for all possible syntactic and semantic issues. Although it has an extensive database, it is still incomparable to human proofreading and professional editing, especially when it comes to understanding the context of the writing.

Grammarly Overview For Beginners – Compatible, Accessible

Grammarly is astonishingly easy to use, primarily due to its compatibility via the Browser Extension/Add-on, from which you can use it on millions of websites. Moreover, its other product forms, i.e., the Online Editor (Web App), Desktop Application, MS Word/Outlook Add-in, and the Grammarly Keyboard for iOS/Android, make it accessible everywhere.

How Does Grammarly Work?

It automatically detects issues in the content in the Desktop App, the Online Editor, and the browser (even in Google Docs, which is in Beta at this time) via its add-on. Yet, for the MS Word Add-in, you have to click the Grammarly button to activate the app. Grammarly explains all detected issues via an Error Card that contains relevant information for each item. You can implement it by clicking the suggestion, ‘Ignore’ the problem, or ‘Add to Dictionary’ (in case of a spelling issue). You can also provide feedback (if you think that the suggestion is wrong). The Free version checks only for spelling and critical grammar mistakes. The Premium version also reveals a ton of advanced ‘Clarity Issues.’

The Tone Detector helps you estimate the entire document’s tone, which can be valuable for many writers who target a particular audience, e.g., formal writing for the business audience.

Limitations of Grammarly (For Beginners)

Grammarly, overall, excels at almost all the things it does, and therefore the free version is recommended for everyone. Grammarly provides a generic readability score. Advanced grammar checks like the clarity checker, the plagiarism checker, and many other features are not available for the free version.

Grammarly is dominant amongst its competition, but it doesn’t solve all English language problems. It is useful at picking syntactic mistakes but still misses significant semantic errors, which can be a problem for people who are not particularly adept at English — as they won’t notice these slips.

The Good The Bad & The Ugly
Ease of use – simple, intuitive, and efficient interface English language only Tad expensive (notably the monthly subscription at $29.95 per month)
Context-based grammar checking Not 100% accurate (primarily misses linguistic bloopers) No free trial for the premium version.
Fantastic grammar checker Business account starts at three users and charges per number of users (can be a bit expensive for small businesses) Only one account (license) for the premium version. You can use it on up to five devices.
Convenient tone detector Insufficient as a standalone tool (doesn’t do everything) Incomplete sentences can sometimes go undetected
The insightful error cards are instructional and productive (they help you to improve your writing) Unlike ProWritingAid and Hemmingway Editor, it doesn’t provide much information about the whole passage, Grammarly’s scoring is generic right now No substitutes are suggested in many cases. Example: synonyms, rephrasing suggestions for the intricate text, etc.
Integrates well with MS Word, Outlook, WordPress, emails, social media, and millions of websites The free version is limited to fundamental grammar and spelling mistakes Cannot determine contextually incorrect sentences (it cannot perceive the meaning of the written document)
Knowledge-base The premium version identifies repeated words but sometimes doesn’t provide a suitable alternative to use Short on vocabulary suggestions (not as competent as the free thesaurus writing tool)
The Grammarly keyboard is available for Android & iOS for FREE Free version shows the number of advanced clarity mistakes but doesn’t tell you what those mistakes are and where they are The formatting tool is rudimentary. You have to write in another text editor and then import it to the Grammarly Editor to format your writing accurately
Personal dictionary Google Docs is not supported yet (in Beta). Restricted to English only, and it also doesn’t translate other languages as Ginger does.
The adjust goal option allows you to customize Grammarly’s feedback. It can miss simple semantic issues, which sometimes can be caught by text editors like Google Docs and MS Word.
Formatting remains the same if you import/upload a document, but it changes if you copy/paste. Plagiarism Detector is not available for the free version.
Weekly writing stats (sent to user email) can help you identify your problem areas The browser extension can malfunction, i.e., opening and closing the Grammarly editor within a website (sometimes) duplicates the content
Option to download the detailed performance statistics as a PDF Sometimes Grammarly doesn’t catch all mistakes on the first try. You have to refresh or scroll to let it run again and see if it finds new issues
Grammarly blog teaches English grammar rules, writing techniques, and more
Context-based checker is more accurate than competitors
Provides rephrasing suggestions for complicated sentences
The premium version excels at catching inconsistencies

Who Should Use Grammarly?

Free:

Everyone

Despite being limited, Grammarly (free version) is a phenomenal tool. Therefore, I would heartily recommend it to everyone. It’s free, and it’s convenient.

The free version should be everyone’s go-to tool for proofreading social media statuses, tweets, and comments. It is also crucial for editing all sorts of short-form writing, such as emails. Professional writers can also use the free version to catch typos and basic grammar mistakes.

Premium:

  • Professional Writers
  • Authors
  • Bloggers
  • Students
  • Businesses that require extensive writing
  • Marketers/Advertisers
  • Content Creators
  • Editors and Proofreaders

Apart from all the necessary features offered in the Grammarly free version, Grammarly Premium provides several other valuable elements such as an advanced clarity checker and a robust plagiarism checker. All these help you enhance your writing effectively.

Grammarly Premium is a helpful tool for people who are already adept at English as it still requires plenty of work on catching semantic errors. Businesses and Professional writers who do intensive writing should give the Premium version a go. From writing, editing, and proofreading to plagiarism checking, it is almost an All-in-One solution (though not a substitute for a human proofreader – at least yet).

Who Shouldn’t Use Grammarly?

Free:

  • Students
  • English Learners

People, especially students who cannot learn from their mistakes, should avoid relying on Grammarly as it can hinder their learning process.

Granted, Instructional Error Cards and Weekly Writing Stats (emailed to the user) can pinpoint your weak points, but educating yourself from there on is entirely up to you.

Just like ‘Auto-correct’ hinders people’s ability to learn proper spellings, Grammarly can do that for learning grammar rules.

Premium:

  • Amateur Writers
  • Infrequent Users

Grammarly is an excellent tool, but it still makes slips, which can be misleading for amateurs who don’t have a solid grip on the English language. Therefore, if you are not proficient enough in English, you should only subscribe to Grammarly Premium if you can remember that it is not a replacement for a human teacher or a proofreader. Or, you can continue using the Free version, which is competent enough to check fundamental grammar and spelling oversights.

Furthermore, businesses and professionals who are infrequent users can stick to the Free version if they feel they will not be making the most of the Premium version.

Grammarly vs. Basic Text Editors

A comparison with basic text editors will illustrate Grammarly’s true potential:

Microsoft Word

Microsoft Word is the most popular and feature-packed text editor. It includes a basic grammar and spelling checker that catches typos in real-time. However, MS Word is very limited in its grammar checking capabilities.

I’ve written many articles using Microsoft Word, which were considered error-free by the text editor. However, when I put the same documents in Grammarly’s Editor, there’d always be some critical mistakes caught by the Free version and some clarity or consistency mistakes pointed out by the Premium version.

Grammarly finds inconsistent punctuation that MS Word missed.

Google Docs

Google Docs is another mighty text editor, which is free to use. It also has numerous features, including spelling and grammar checking. Google Docs’ grammar and spelling check software only flag issues with an alternative in its database; otherwise, it ignores them. It auto-corrects the obvious spelling blunders. It can also pick missing determiners (articles) better than Microsoft Word. However, once again, when compared to Grammarly, Google Docs falls far behind in exposing slip-ups.

Grammarly in Google Docs.

Google Docs performs a little better than MS Word when it comes to punctuation, yet it is incomparable to Grammarly, which is in Beta for Google Docs.

How to Write Better With Grammarly

Grammarly proofreads content written in English (American, British, Australian, and Canadian) and gives detailed performance statistics. Weekly Writing Statistics are emailed to the user account, and you can download a complete PDF that extensively illustrates your performance.

From scoring to pointing out all mistakes and amendments, Grammarly doles out a comprehensive document that you can use to improve your weak areas. Grammarly can function as your teacher in this regard if you learn from these mistakes and try to improve your performance, especially in areas pointed out by the software.

Try Grammarly for yourself.

All Grammarly Products

Grammarly is available in the following product versions:

  1. Grammarly for Business (3 or more users)
  2. Grammarly @edu (for Educational Organizations/Institutes)
  3. Grammarly Premium
  4. Grammarly Free

All these versions are usable in the following product forms:

1. Online Editor

Grammarly’s web application acts as an online editor to upload a document, copy/paste content, or write directly. It has a 4MB size-limit and a 100,000 characters-limit (about 60 pages). When you upload a file, a pop-up tells you that your document formatting will restore when downloaded.

Grammarly’s interface for the online version and the desktop app is identical, and it is outstandingly intuitive and accessible. A dedicated writing assistant panel on the right side contains valuable information and choosable options. It also lists and categorizes all the errors found.

A bar at the bottom contains a few formatting options and some length-related info about the passage.

2. Browser Extension

Typing in any online text editor activates the ’Grammar and Spelling Checker’ when the extension is on. It underlines (in red) all the issues in real-time. Hovering over the problem pops up an Error Card that contains corrections and more information about the mistake.

You can use the Grammarly icon at the bottom-right of online text editors to activate or deactivate the tool. This option is beneficial because sometimes you want to check your content but don’t want distractions while writing. I recommend turning on the extension after you have completed your draft and now want to begin the editing phase. You can also open the Grammarly editor within a website for added convenience.

The Grammarly add-on is available on all popular browsers – Chrome, Firefox, Safari, Edge Chromium, etc. And it is compatible with millions of websites and the web versions of many desktop applications, including WordPress, emails, social media, work platforms, and many more. Grammarly for Google Docs is in Beta right now. The Grammarly extension also gives you the option to ’Show Definitions and Synonyms via Double Click,’ which works like a dictionary within any website.

The Grammarly icon within your text editors tells you the total number of issues found on the Grammarly pop-up. However, you have to scroll through the document and find those problems yourself. It is not as efficient as the online Editor. The extension only shows the critical issues inside your online editor. It gives you the option to open the online Grammarly Editor to see the errors pointed out by the Premium version. The browser extension also works slower for lengthy content. It is convenient but only for short-form writing.

3. Desktop Application

The desktop application, like all other products, is online only and doesn’t work offline. An internet connection is necessary as Grammarly uses its database to process the document. The desktop app is identical to the online editor.

4. Microsoft Word/Outlook Add-in

You can integrate Grammarly into Microsoft Word and Outlook through their Add-in. Unlike other Grammarly product forms, the MS Word Add-in activates when clicked — otherwise, it stays dormant. When enabled, a right panel appears with suggestions, Error Cards, and statistics, just like the Online Editor and the Desktop App. Grammarly has no character limit for the MS Word Add-in.

5. The Grammarly Keyboard App

You can download Grammarly Keyboard for both Android and iOS through their respective stores. Now available for iPad as well, it is easy to use as it works like the auto-correct feature available in the smart devices. It gives suggestions when Grammarly encounters any grammar or spelling lapses.

Grammarly Pricing Plans

Grammarly is a tad expensive when purchased as a monthly subscription, which costs $29.95 per month. The quarterly ($59.95) and annual ($139.95) subscriptions offer better value for money. Through its weekly newsletter and other channels, Grammarly presents discount offers to its free users from time to time, which you can avail yourself of to get an even cheaper deal for the Grammarly Premium subscription.

Grammarly Pricing Plans for Premium Version – Monthly, Quarterly, Annual

Free

Grammarly Free is limited but still adequate for many as it gives you critical grammar and spelling checking capabilities. It is usable in all product forms.

Premium

Grammarly Premium, along with Spelling and Grammar Checker, offers an advanced Clarity Checker, Plagiarism Checker, and experimental Tone Detector. All Grammarly features are available for the Premium version.

Business

Grammarly for Business offers all the Premium features for three or more users. It also gives you an admin panel to customize your experience. You can add a personal dictionary, among other things, which will be accessible to all users. Grammarly for Business includes:

  • Individual accounts
  • Admin panel
  • Centralized billing
  • Team usage stats
  • Priority email support
  • Single sign-on

Grammarly Business Pricing Example

Grammarly @Edu

Grammarly @Edu is also an available option, of which educational institutes and organizations can avail themselves. It caters to a large number of accounts, as it targets students.

Grammarly Features

UI

Grammarly has hands-down the best interface among all the writing assistants. It is incredibly intuitive and user-friendly.

Compatibility

Grammarly integrates with millions of sites and text editors. It is also compatible with MS Word (both for Windows and Mac) and Outlook via an Add-in. It is still in Beta for Google Docs.

Grammarly is incompatible with some desktop apps, but you can use Grammarly in their web versions.

Supported Document Formats

For products where you can upload text documents, the supported document formats are: .docx, .rtf, .odt, .txt.

Languages

Grammarly is restricted to English only, including American, British, Canadian, and Australian English. Grammarly doesn’t support foreign language phrases, translation, etc., at the moment.

Grammarly Functions

Spelling Checker

Grammarly checks for spelling mistakes based on context. It is excellent at differentiating between commonly misspelled words. It can also tell Common and Proper Nouns apart (in most cases).

Grammar Checker

All Grammarly products on all plans help you check for grammatical errors and syntax issues in the provided document in real-time.

Plagiarism Checker

The Plagiarism Checker is not available for the free version. When I inquired about plagiarism in hard copy, patch plagiarism, and ProQuest, here’s what Grammarly Support had to say:

“We teamed up with ProQuest to provide even more accurate plagiarism checks: currently, Grammarly’s plagiarism checker searches major proprietary databases along with over 16 billion web pages. You can check ProQuest libraries here http://www.proquest.com/libraries/academic/databases/.

Please note that Grammarly catches verbatim plagiarism and slightly modified text that can be classified as unoriginal. As comprehensive as our algorithms are, significantly rephrased text oftentimes can’t be traced back to its source.”

Note: I checked this document with both; Grammarly Plagiarism Checker is not as robust as Copyscape, but it’s catching up fast.

Tone Detector

It detects a variety of tones based on the context of the given passage.

Grammarly Tone Detector

Clarity Checker

Grammarly checks for advanced issues for the Premium, Education, and Business versions. The Free version checks for limited conciseness; the rest is available on the Premium version only.

Grammarly Support

Grammarly offers support via its extensive, well-written, and user-oriented knowledge-base. Grammarly also provides support via email (24/7 for the Business version) if you can’t find a relevant answer in the knowledge-base.

Moreover, the Grammarly Blog teaches, among other useful things, the proper use of grammar in English.

Grammarly Blog

The Grammarly Blog teaches the rules of English grammar and gives tips on writing. It also specializes in teaching about the most common blunders, which are also a strong suit of the application.

Detailed Performance Statistics

You can view the ‘Statistics Summary Card’ by clicking the ‘See Performance’ button. Or you can download the detailed statistics via the Download PDF Report option. These statistics are in-depth and contain exhaustive information regarding the whole document, including your score, errors, reading time, speaking time, and more.

Grammarly Performance Stats

Adjust Goals

You can customize Grammarly’s feedback according to your needs. This option gives you an adjustable chart where you can set your preferences according to your needs. It helps with the document’s tone, the difficulty level depending on the target audience, and more.

Grammarly Adjust Goals

Get Expert Writing Help

Grammarly gives you the option to get your work checked by experts. It’s a particularly convenient option for those who cannot or do not want to rely on their proofreading skills better than finding and hiring someone yourself.

Grammarly Expert Writing Help

Is Grammarly Really Free to Use?

Grammarly has a free version with a powerful-enough spelling and grammar checker. It is available in all product forms – Online Editor, Browser Extension, Desktop Application, and Word Add-in. The Free version checks for up to 150 grammar rules.

It is superb at uncovering elementary grammar fallacies due to its context-based checking, powered by its robust AI and NLP software.

The Free version doesn’t show clarity issues. It reveals the number of clarity issues in the content, but it doesn’t tell you what and where those issues are.

Is Grammarly Premium Worth The Cost?

The Premium version shows advanced grammar issues such as clarity, conciseness, dangling modifiers, squinting modifiers, monotonous sentences, intricate text, split infinitives, and many more. It checks for over 400 rules of English grammar, far more than the Free version. Grammarly Premium also has a plagiarism checker within the interface, which is mighty-enough for online plagiarism checking.

Grammar Checks

When you run some text through any version and product form of the app, Grammarly will process the document for the following:

  1. Sensitivity
  2. Determiners
  3. Voice
  4. Conciseness
  5. Conjunctions
  6. References
  7. Nouns
  8. Fluency
  9. Word order
  10. Spelling
  11. Conventions
  12. Syntax
  13. Variety
  14. Formality
  15. Pronouns
  16. Prepositions
  17. Verbs
  18. Numerals
  19. Punctuation
  20. Modifiers
  21. Consistency
  22. Correctness
  23. Clarity
  24. Delivery
  25. Readability
  26. Engagement

However, Grammarly will not point out many of these mistakes for the Free version. It will only tell you the number of such problems in your content.

Grammarly Checklist

Grammarly Free in Action:

Let’s see some examples.

Verbs

Grammarly detecting the wrong form of a verb.

Context-Based Checking

Grammarly Context-Based Checking

Capitalized Words

Grammarly detects unknown words, and if you capitalize them, it considers them proper nouns. It can also miss the incorrect use of a term if you spell it correctly and put it within commas.

Grammarly while dealing with proper nouns, capitalization, and unknown words

Phrases vs. Sentences

Grammarly can differentiate between phrases and sentences. Therefore, you can write headings and subheadings in the form of expression.

Grammarly differentiating between sentences and phrases

Multiple Mistakes in One Sentence

Grammarly catching multiple mistakes in one sentence

Determiners

Grammarly pointing out the wrong determiner-article use

Incomplete Sentences

The Grammarly algorithm is not good enough yet at recognizing incomplete sentences. Grammarly is far from perfect, as evident from these examples. Google Docs suggested ’was because’ for the last line instead of ’is because,’ but Grammarly missed that.

Grammarly can miss incomplete sentences.

Grammarly is only making one suggestion that the article use may be incorrect here in the below image.

Cannot detect incomplete sentences (sometimes) if other issues exist

Grammarly suggests you change the first line in the below image because it believes it’s caught a sentence fragment. You accept the suggestion, and it becomes the second line, which is, again, a sentence fragment, according to Grammarly.

Grammarly ‘sentence fragment’ suggestions

Sometimes, the suggestions are right as well.

Grammarly recognizes sentence fragments in some cases

Punctuation

Comma

Grammarly is a sniffing-hound-on-steroids when it comes to commas — both missing and wrong ones. It pinpoints the exact location where you should place a comma in a sentence. Whether it is between clauses, a list of items, or something else, Grammarly knows if you have missed a comma or placed a wrong one. It also exposes the famous “Oxford Comma.” Grammarly now points out any inconsistent punctuation (curly vs. straight commas, for example) in your articles.

Grammarly pointing out the missing Oxford Comma

Hyphen

First, it points out the missing hyphen. Once you rectify the error, it points out the wrong capitalization. Grammarly works in steps for multiple errors in a sentence.

Grammarly catching a missing hyphen.

Semi-colon & Colon

Grammarly catches the incorrect use of the semi-colon & colon.

Period

Grammarly points out a missing period

Missing Apostrophes

Grammarly can catch missing apostrophes

Grammarly Premium in Action:

Apart from correctness that checks for critical grammar mistakes, the Premium version has options to check for clarity, delivery, and engagement, along with many more correctness checks.

Clarity

Clarity check is not available for the Free version; all other versions of the app have it. It catches linguistic issues that a fundamental grammar checker cannot reveal. These include dangling modifiers, split infinitives, misuse of passive voice, intricate text, inappropriate colloquialisms, etc.

Text Inconsistencies

Grammarly Premium can detect inconsistencies and gives you the option to select one form if a word has been used inconsistently in the same document. It can also detect inconsistent punctuation, for example, curly and straight commas.

Grammarly Premium identifies text inconsistencies.

Rephrasing Suggestions

For unclear or complicated sentences where there might be an issue of a dangling modifier or something else, Grammarly suggests an alternative way to write the same sentence.

Grammarly Premium giving rephrasing suggestions

Wordy Sentences

Grammarly can also note if you have used many unnecessary words in a sentence. If there are more words and less content in a sentence, then it suggests you rephrase it. This option can help you make your content non-fluff.

Passive Voice Misuse

Grammarly is so-so at deciphering when the passive voice is right to use and when you should avoid it in a sentence. My experience is that, more often than not, it will recommend that you rewrite a sentence if it detects passive voice use anywhere.

Grammarly – always – detects passive voice use.

Intricate Text

Grammarly exposes unclear and hard-to-follow sentences in the written piece. Sometimes it gives alternatives (if one is available in its database), but usually, it only tells you to rephrase the sentence to make it more understandable.

Monotonous Sentences

If you continuously write similar sentences in a passage, Grammarly will detect these sentences’ monotonous nature and advise you to rephrase them.

Grammarly detecting a monotonous passage

Sound Confident Suggestion

Grammarly suggesting alternatives to sound confident

Politeness Suggestion

Sound more diplomatic with Grammarly!

Delivery

Grammarly Premium catches informal sentence structure like a preposition at the end of a sentence. Some other informalities include inappropriate colloquialisms, split infinitives, etc.

Grammarly points out informality.

Engagement

Grammarly Premium points out overused words and suggests using an alternative here, but sometimes it doesn’t provide suitable options like the Thesaurus Writing Tool.

Grammarly suggesting engaging alternatives

Most of the time, the suggestions are worth considering, though.

Grammarly is suggesting more engaging alternatives

Grammarly Free vs. Grammarly Premium

The Grammarly Free version catches all critical issues as it checks for 150 Grammar Rules to determine errors in a document. The Premium version looks for over 400 Grammar Rules and detects far more problems than the Free version.

I wrote an article and checked it through both the Free and the Premium versions. Here is the difference between how the stats of both look like before making the suggested changes:

Original Stats (before checking with Grammarly Free)

Original Stats (before checking with Grammarly Premium)

After editing another article and making the suggested changes, here’s how the Free version stats look like:

Grammarly Free Stats

After editing the same article using the Premium version, the stats look like the following:

Grammarly Premium Stats

Grammarly vs. Human Proofreader

Grammarly is a marvelous tool, but it is incomparable to human proofreading. Grammarly cannot detect the sense and meaning of the written text. It catches blunders using English language and grammar rules as efficiently as a machine can. However, some mistakes can slip through Grammarly if there is no syntax error, but just a linguistic or semantic misuse.

Grammarly didn’t suggest anything for a nonsense sentence

Grammarly is not an alternative to human proofreading

Pros of using Grammarly in 2021

Context-Based Grammar Checker

Grammarly is evolving with time and has gotten pretty accurate in identifying common mistakes. Its extensive database helps Grammarly recognize errors based on the context.

Real-Time Grammar and Spelling Checker

Grammarly scours the whole text for errors when you provide it a written document. Thankfully, it also checks for blunders as you write or edit your text in any product form – Chrome Extension, Online Editor, Word Add-in, Desktop App (Windows and Mac), and the Grammarly Keyboard for iOS and Android.

Accessible Interface and Robust Editing

With Grammarly, you get a highly-efficient software, which is not only a phenomenal editor but also incredibly easy to use.

Customizations – Set Goals and Personal Dictionary

You can customize your Set Goals and your Personal Dictionary with the ‘Add to Dictionary’ feature in the Error Cards. This element is convenient for proper nouns and personal vocabulary (even words from a different language).

Tone Detector

Based on your Goals, Grammarly, through its tone detector emojis, cautions you of your tone – the vocabulary and phrasing you are using. You can adjust goals keeping in mind your target audience and choose the most appropriate words to use.

Clarity Checker

Apart from basic grammatical mistakes, Grammarly helps you fix linguistic oversights. It tracks down a wide range of slip-ups, including dangling modifiers, intricate text, split infinitives, passive voice misuse, redundancies, and many other slips. In essence, the Clarity Checker elevates the level of your writing.

Plagiarism Checker

It is a bonus in all senses of the word. It might not be essential to the app, but it certainly assists users. Grammarly plagiarism checker is not the absolute best in the industry, but it does the job swiftly. It checks plagiarism across 16 billion pages on the internet and ProQuest’s database.

Error Cards

Error cards are compact, simple, and instructional. They serve their purpose elegantly. Any shortcoming that you experience in Grammarly’s usage so far is due to its still-not-so-extensive database. Error cards also fall short when it comes to giving suggestions due to this very reason. Otherwise, they are usually handy.

Free Version

You can proofread, remove typos, and analyze the content quickly via the app’s free version. You can also use it before buying the Grammarly Premium subscription.

The Grammarly Keyboard

Supported on both Android and iOS, The Grammarly Keyboard App functions like the auto-correct feature. It gives real-time suggestions about the proper use of grammar and spellings in the written text. Grammarly is now available for iPad and supports hardware keyboards as well.

Grammarly Support

Grammarly provides customer support via its extensive database and email. By now, almost all popular queries have a database entry. Furthermore, the Grammarly Blog assists with learning English grammar rules.

Knowledge-base

Grammarly has amassed a plethora of information in its database, which helps run the application smoothly. This knowledge allows the app to identify problems based on the context. You will find accurate solutions for most common issues, thanks to its extensive database growing with time.

Grammarly Blog

The Grammarly Blog focuses on teaching people English grammar rules and common mistakes in their writing. There are dedicated articles for each item; separate sections cover different punctuation like Commas, Hyphens, etc.

Writing Stats

The weekly writing stats sent via email and the downloadable detailed performance stats PDF give you comprehensive feedback on your writing. This feature helps you pinpoint your mistakes better than anything else available in the market.

Insights

Grammarly Insights are the real-time feedback that the application provides regarding your writing. It bases it on your Set Goals. You can customize this feedback according to your needs, which can be amazingly valuable if you cover different audiences. Insights also include the reading time and speaking time, which is particularly useful to Vloggers, YouTubers, etc., who can quickly determine how much time their script will take on the video.

Reliability

Grammarly is the most popular and best-in-class digital writing assistant tool, growing exponentially both in features and number of users, indicating that it will provide the best services to its customer base.

Grammarly is notably popular among professional writers, bloggers, publishers, marketers, and businesses, showing that Grammarly has a demanding clientele to please. Therefore, their standards are supposed to be (and they are) higher than the competition.

Product Investment

Having more than a million downloads per month and being a top-1000 website by traffic globally, Grammarly has raised $200M in total funding at a valuation of $1B+ so far, which speaks volumes of its success, investors’ trust in the product, and its projections.

Cons of using Grammarly in 2021

Free Version is Limited

The Free version identifies only critical grammatical errors, typos, and limited ‘conciseness.’ Moreover, it only lists the number of total advanced clarity issues in the text with an ‘Ad’ that keeps asking you to buy a Premium subscription for these issues. It also doesn’t support plagiarism checking.

Premium Version is a Tad Expensive

The biggest drawback of Grammarly is that it is a tad expensive for many. Grammarly Premium can be a costly subscription at $30 per month if you don’t have much writing to proofread.

Semantic Issues

Grammarly is good at picking fundamental grammar mistakes – even context-based grammar issues, but it still cannot understand what you have written. If you write a nonsense sentence with no grammatical fault, Grammarly will consider it a correct sentence. It can also happen with incomplete sentences.

Insufficient

Grammarly is a mighty grammar checker but lags behind when it comes to rating the whole document. Its scoring is based on mistakes and length of words and sentences only, unlike some other tools that provide a more comprehensive text scoring. Grammarly is also not an alternative to human proofreading as it can’t understand the meaning of the written content.

Limited Vocabulary

Grammarly has a limited vocabulary in its database so far, which leads to inaccurate synonym suggestions at times. The Thesaurus Writing Tool, another free digital writing assistant, has an extensive vocabulary due to its vast Thesaurus.com database and offers far more vocabulary suggestions and alternatives.

Alternatives Not Provided for Every Issue

For many suggestions like Intricate Text, Split Infinitives, etc., Grammarly doesn’t provide an alternative. You have to rephrase the sentence yourself. Grammarly only points out bloopers sometimes, which can be a little frustrating for amateur writers.

Not Supported Everywhere

Grammarly is not supported everywhere yet. The most prominent places are Google Docs (in Beta at the moment – which doesn’t include Grammarly Premium corrections and the Pop-up Grammarly Editor) and desktop applications. However, it works on the web versions of these desktop applications via its browser extension.

Insufficient Formatting Options in the Editor

Grammarly Editor is imperfect for writing purposes. It is incomparable to authoritative text editors like Microsoft Word and Google Docs. So you have to write your text in another editor and import it in Grammarly for proofreading if you want proper formatting of your document.

Irritating and Aggressive Advertising

Grammarly wants you to upgrade all the time. When using the Free version, you’ll get constant notifications to upgrade to Premium to check for issues that are not available in the Free version.

Only One Language Supported

Grammarly doesn’t offer support for languages other than English. There is also no option available for translation like Ginger.

Only One Account for Premium

The Grammarly Premium account gives you only one license for use on up to five devices. It is an obstacle for people with multiple accounts for different purposes. Grammarly Premium is already expensive, so buying two licenses is not feasible for the majority.

Top 5 Free Grammarly Alternatives 2021

Grammarly stands out as the most prominent and well-received tool when you compare all popular digital writing assistants. It has been endorsed and appreciated by countless publishers and writers. Grammarly has become a top product in the digital writing industry with its robust marketing and significant NLP and AI improvements.

Grammarly Inc. has secured enough funding as of late 2019 to improve its natural language learning database to enhance its AI-based application further. Keeping all this in mind, it is evident that Grammarly is dominating the market. Still, there are a few products that come close for one reason or the other. Here are the top 5 Grammarly alternatives in 2021:

ProWritingAid

Pros: Long-Form Writing (Books, etc.), Writing Insights, Separate Checking of Issues, MS Word Add-in, Efficient Browser Extension

Cons: Short-Form Writing, Fewer Errors Detected, Not for Amateurs, No Free Version

ProWritingAid is considered a worthy alternative to Grammarly (notably for long-form writing – books, etc.), but it falls far behind Grammarly for short-form writing.

ProWritingAid is accurate, feature-rich, and integrates well with apps and websites, but the interface is not as user-friendly as Grammarly’s. It also reveals fewer issues as Grammarly has advanced context-based grammar checking capabilities.

ProWritingAid offers better pricing and value for money (Premium is $60 per year, $70 with Plagiarism Checker), and it also has a Lifetime Plan. However, it doesn’t have a free plan like Grammarly. The Online Editor has no word limit, unlike Grammarly’s 60-pages or 100,000 character limit.

ProWritingAid provides many options/tabs to check for each issue separately, handy for longer articles or books. However, it is not as user-friendly for short writing pieces.

It also presents a better analysis of the whole document and provides a lot of information regarding your writing, which you can use to improve your writing style.

ProWritingAid has an easy-to-scroll-through panel at the right-side that contains corrections and suggestions, which you can use to see all issues without scrolling the entire document.

ProWritingAid has the following tabs to check for each issue separately:

  • Grammar
  • Spelling
  • Overused
  • Readability
  • Cliche
  • Sticky
  • Diction
  • All Repeats
  • Echoes
  • Thesaurus
  • Dialogue
  • Consistency
  • Pacing
  • Pronouns
  • Alliterations
  • Homonyms
  • Transition
  • Acronym

Ginger

Pros: Keeps Formatting, 60 Languages & Translation, Built-in Dictionary, Browser Extension, Free Version

Cons: Fewer Issues Detected, Fewer Insights, Interface is just OK, no MS Word plugin

Ginger is also a notable competitor of Grammarly. It has a free version, and it integrates well with different websites. However, it doesn’t have an MS Word plugin. It is also not as accessible due to its clunky interface.

Ginger is not as powerful as Grammarly, but it is still a decent alternative. Ginger’s annual subscription is $89.88 (cheaper than Grammarly’s).

Ginger keeps the original formatting of the text document, which is pleasant. It also has a Translator within the app that supports 60 languages. Also, there’s a built-in dictionary, which you can use to find alternatives to overused words.

WhiteSmoke

Pros: Cheap, Integrates with Platforms, Gimmicks – i.e., Templates, etc.

Cons: Interface is awful, Fewer Mistakes Caught

WhiteSmoke is cheap to use, but it has a horrible interface. It integrates with many platforms, but it is incomparable to an advanced tool like Grammarly. It has some useful gimmicks like templates for specific writing purposes, i.e., Sorry, Thank You, Condolences, etc.

The annual subscription of WhiteSmoke costs $79.99. However, it is not advanced enough to be considered better value for money.

Thesaurus Writing Tool

Pros: Free, Vocabulary suggestions on hovering the cursor over a word, Blog

Cons: Editor is dreadful to use, Ruins Formatting

Thesaurus Writing Tool is a free-to-use online text editor powered by Thesaurus.com. You can copy/paste or write directly in the Editor. It doesn’t retain the original formatting, which makes it a bit uncomfortable to use. Just click on the ‘Check for Grammar’ button, and it will work its magic. It also has a dedicated blog that teaches you how to write better.

The Thesaurus Writing Tool is unimpressive when checking grammatical errors, but it is highly potent in vocabulary suggestions. Its interface is simple but insufficient. Hover over any word, and it will show you a vocabulary card with a lot of synonyms. Clicking on any suggestion will replace the original term with the selected item. The replaced word gets a yellow underline. An undo option is available if you are not happy with your word selection.

Hemingway App

Pros: Free, Information about Text, Text Readability Score

Cons: Ruins Formatting, Fewer Mistakes Caught

Hemingway App is yet another incredible tool that is quite capable and straight-forward. It is convenient for analyzing your document as it scores the content based on its readability. It has a free web app and a paid desktop app. You can copy/paste into the online Editor or write directly, but it messes up the formatting.

Hemingway App identifies the use of passive voice, adverbs, and difficulty of reading. It recognizes long sentences – even the easy-to-read ones – as complex, which affects the document’s grade.

Final Verdict: Grammarly Review 2021

Using advanced NLP and AI, Grammarly free is hands-down the best and must-have writing, editing, and proofreading tool for everyone that checks for spelling and critical grammar mistakes. Easy to use, compatible with most popular products, and trusted by millions of users, Grammarly instantly elevates your writing everywhere; statuses, comments, emails, documents, tweets, you name it! Trying out the free version before upgrading to a premium plan also makes sense.

Grammarly Premium is a more robust and advanced tool with numerous amazing features like an advanced clarity checker, tone detector, and plagiarism checker. The Premium version is unparalleled when complemented with knowledge of the English language and some other tools. However, it is insufficient as a standalone tool because it can make slips (especially semantic ones).

I highly recommend Grammarly Premium to professionals (freelancers, writers, bloggers, authors, publishers, and editors) who require intensive use of the app. Similarly, Grammarly for Business is a good investment if your team does intensive writing. Non-intensive users should stick to the Free version as it suffices.

Aa one user said, “Grammarly Premium helps you sound like a pro, or at least helps you avoid looking like a fool!”

FAQs About Grammarly

Is Grammarly a good app?

Yes, Grammarly stands out among its competitors as it has advanced context-based grammar checking capabilities, thanks to its up-to-date natural language processing and artificial intelligence.

Is Grammarly Premium worth it?

Yes, for the most part. However, it is a tad expensive for many. It is suitable for professionals and businesses that have lots of writing needs. It identifies several advanced grammar issues that the Free version only counts. However, it is not a substitute for human proofreading as it can make linguistic mistakes that a human can easily find.

Is Grammarly supported in Google Docs?

It is in Beta at the moment. So, it should be available shortly. At the moment, it is imperfect as it only specifies the number of errors. You have to scroll the document to find those mistakes (underlined red) on your own. It has already started working in the comments, though.

Is Grammarly supported in Quora?

Yes, Grammarly works with Quora.

Is Grammarly supported in Medium?

Yes, Grammarly is available for Medium.

Can Grammarly replace a professional editor?

No, it can’t. Grammarly can make simple semantic mistakes because it doesn’t know the meaning of the written text, so it cannot replace a professional editor. It is only suitable for catching syntactic issues.

Is Grammarly supported in Microsoft Word?

Yes, a plugin is available. It is an efficient plugin as it gives similar options in Microsoft Word as it does in its online editor and desktop application. Grammarly is now available for both Windows and macOS versions of MS Word.

Is Grammarly available for Mac?

Yes, Grammarly’s desktop app is available for macOS. Grammarly is available for both Windows and macOS. Grammarly for MS Word is also available for Mac now.

Is Grammarly supported in WordPress?

Yes, it is supported. You can use Grammarly in WordPress via its browser extension.

Is Grammarly supported in Gmail?

Yes, it is. You can edit your email using the Grammarly browser extension within Gmail. However, it is not the best solution for lengthy content. For extended text, the Online Editor, the Desktop App, and the MS Word Add-in are better options.

Does Grammarly work offline?

No, it doesn’t. Grammarly uses its database to run the app, so an internet connection is necessary.

Does Grammarly help you improve your writing?

Yes. If you read the weekly stats, detailed performance stats PDF, and Grammarly Blog for grammar rules and writing tips and try to implement them in your writing, Grammarly can significantly improve your writing capabilities.

Is Grammarly Safe and Secure?

Yes, Grammarly is quite safe, as Google verifies it. Moreover, Grammarly is as secure as any other site that uses SSL/TLS encryption. It is also reliable for plagiarism checking as it doesn’t violate your privacy.

What is the Grammarly cancellation refund policy?

You can get your money back if you are not satisfied with the Premium subscription by contacting Grammarly support within ten days.

Is Grammarly a reliable checker?

Yes, Grammarly outperforms its competitors. Yet, it cannot surpass a professional human editor.

Is Grammarly available for Android/iOS?

Yes, it is. You can use the Grammarly Keyboard to edit your text for grammar and spelling errors by installing the Grammarly Keyboard app from the Play Store or the App Store. It works like the auto-correct feature. Grammarly is now available on iPad as well.

Check out Grammarly for yourself.

 

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Kubernetes is ruling the container market. According to a CNCF survey, the use of Kubernetes in production in 2020 was 93%, up from 78% in 2019. Moreover, the survey reveals that the use of containers in production in 2020 was 92%. This figure is up 300% from CNCF’s first survey in 2016. 

Due to the adoption of Kubernetes by DevOps teams and the open source community’s encouragement, this figure could grow more. And if it stays at present prices, this market share still is a significant portion. This means that even though Kubernetes makes a lot of things easier, challenges will always appear, as the survey confirms. Namely, the problems listed include networking, storage, tracking, surveillance, a lack of preparation, and, of course, cost management.

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A domain name is an essential element of every project, product, and company. It’s central to a brand and has a disproportionately large impact on user experience. Not only that, but it also impacts SEO and ultimately revenue.

Domain names are also one of the most commonly retailed elements in web technology, with most designers hoarding a small empire’s worth of domain names “just in case” the right side-project comes along.

Because so much of the information and advice on domain names is provided by companies selling domain names and is therefore not impartial, we wanted to bust some of the myths you’ll encounter.

Myth 1: Anyone Can Own a Domain Name

In fact, almost no one can own a domain name. As demonstrated by the (probably) annual renewal notices you receive, you are merely renting a domain name.

You pay a registrar, who registers the domain with ICANN (The Internet Corporation for Assigned Names and Numbers) — or an entity to whom ICANN has delegated the responsibility for a particular TLD.

Even when renting a domain, you do not have the right to use it; thousands of UK-based businesses have had .eu domains stripped from them as a result of being removed from the EU.

Myth 2: There’s a Perfect Domain For Every Project

Domains do not have inherent value; they acquire value over time.

25 years ago, if you were building a search engine, the ‘perfect’ domain might have been search.com, find.com, or perhaps look.com — the particularly cynical might have opted for webads.com. You almost certainly wouldn’t have registered google.com because it says nothing about search.

Any domain name can acquire value through longevity, SEO, and branding

google.com acquired its value through a simple, relentless branding strategy and a generous dollop of luck.

Any domain name can acquire value through longevity, SEO, and branding.

Myth 3: Your Domain Name Should Contain Keywords

If you’re at the point of registering a domain name, either your business is new, or your digital strategy is. In either case, you have hopefully carried out keyword research, but without a live site, your keyword research hasn’t been validated. In other words, you don’t know what your keywords are.

Even if you’re confident that you know exactly what your keywords should be at this time, your keywords may change. The pandemic has required most businesses to pivot to some degree. eatoutny.com isn’t much use if legal restrictions have forced you to switch to a delivery business — unless you’ve also registered eatinny.com.

Furthermore, in the area of ecommerce, customers tend to view keyword-heavy domain names as budget options because they are like generic-brand goods. It may be that your business will only ever be a budget option, but it’s not a wise business decision to restrict your options.

There is an SEO benefit to keywords in a domain, but it is minimal and will almost certainly vanish in the next few years — even for EMD (Exact Match Domains) — because it is too close to gaming the system.

Myth 4: You Don’t Need a .com

As frustrating as it may be to seek out a .com you’re happy with, nothing says “late to the party” like a .biz domain.

A .co extension is slightly better in some regions because the .co.** format is commonly used; .co.jp for example. However, .co tends to be typed as .com by users accustomed to the more common format.

nothing says “late to the party” like a .biz domain

It’s possible to opt for pun-based names using regionally specific TLDs like buy.it, or join.in. This kind of strategy will play havoc with your local search strategy because computers don’t understand puns; you’ll potentially do quite well in Italy or India, though.

If you’re registering a domain for a non-profit, then .org is perfectly acceptable. However, carefully consider whether a domain is worth the lost traffic if you can’t also register the .com (because people will type .com).

The one exception is industry-specific TLDs that communicate something about the domain’s contents to a target demographic. For example, .design is a great extension for designers, and .io is fine for an app if it targets developers (i.e., people who understand the joke). You should also register the .com if you can, and if you can’t, carefully consider whom you’re likely to be competing with for SERPs.

This is not to say that anything other than a .com is worthless, just worth less than the .com.

Myth 5: A Trademark Entitles You to Register a Domain

Trademark registration and domain registration are two entirely different processes, and one does not entitle you to the other. This has been legally challenged a few times and fails far more often than it succeeds.

Trademarks are rarely blanket registrations, which means the trademark owner needs to declare the industry in which it will operate; there was no enmity between Apple Inc. and Apple Corp Ltd. until the former moved into music publishing and no one could download the White Album onto their iPod.

There is, however, a limited value in registering a domain that has been trademarked elsewhere. Not least because you will be competing against their SEO, and if they’re big enough to trademark a name, they’ve probably grabbed the .com.

Myth 6: Premium Domains Are a Good Investment

Premium domains are domains that have been speculatively registered in the hope of attracting a huge resale fee. The process is commonly referred to as ‘domain squatting.’

Domain squatters bulk-register domains in the hope that one of them will be valuable to someone. As a result, they are forced to charge exorbitant fees to cover their losses; a premium domain will cost anything from 1000–100,000% of the actual registration cost.

Setting aside the cost — which would be better spent on marketing — premium domains often come with legacy issues, such as a troubled search engine history, that you do not want to inherit.

Myth 7: A Matching Handle Must be Available on Social Media

The business value of a social media account varies from company to company and from platform to platform. Even if it is valuable to you, numerous marketing strategies will accommodate a domain name: prepending with ‘use,’ or ‘get,’ or appending with ‘hq,’ for example.

More importantly, it’s unwise to allow a third-party to define your long-term brand identity; sure, Facebook is huge now, but then so was the T-Rex.

Myth 8: You Need a Domain Name

A domain name is an alias, nothing more. You don’t actually need a domain name — what you need is an IP address, which a domain name makes human-friendly.

Think of domain names as an accessibility issue; humans are less able to read IP addresses than computers, and domains bridge the gap. (See how helpful accessibility is?)

While a domain name is beneficial, question whether a sub-domain or even an IP address would do. Registering a domain is an exciting stage of a project that many people never get past, leaving themselves with a huge collection of domains that they pay an annual fee for, and never actually develop.

What Makes a Good Domain Name

Now we’ve dispelled some of the myths surrounding domain names, let’s look at the key characteristics shared by good domain names:

A Good Domain Name is Brandable

A brandable domain is non-generic. It’s the difference between a sticky-plaster and a band-aid. Unique is good, rare is acceptable, generic is a waste of money.

A Good Domain Name is Flexible

Keep it flexible. Don’t tie yourself to one market or one demographic. Your domain name needs to work now and fifty years in the future.

A Good Domain Name is Musical

Six to 12 characters and two to three syllables is the sweet spot. Names in that range have a musical rhythm our brains find it easier to retain and recall.

A Good Domain Name is Phonetic

There are 44 word sounds in the English language. Other languages have similar totals. If you use a domain name that is pronounced phonetically, it will be easy to communicate.

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Stock images are an essential tool for anyone working with clients who can’t afford to hire a photographer for a bespoke shoot, and with the cost of photography shoots running into thousands of dollars, that’s most clients.

Last month we looked at the 10 Best Free Stock Image Sites for 2021, and this month we’re focusing on the premium end of the market.

Paying for stock doesn’t guarantee that you’re getting a higher quality product than the free alternative, but the higher quality product is rarely free.

Ultimately, the right image is the right image, regardless of price. These are the best places to start your search in 2021.

1. Stocksy

Stocksy is a tremendous site with a slight edge to its imagery. There’s a certain cool vibe to the images featured on Stocksy. If you’re looking for a stock image that doesn’t look like a stock image, this is a great place to begin. Its prices range from around $15 for a small web image to $1000s for the image’s exclusive use.

2. EyeEm

EyeEm is a great source of editorial-style images. It has some excellent categories that are geared towards finding images instead of categorizing the collection. Pricing starts at $35 per image, with discounts for image packs. EyeEm has recently introduced the option to book a photoshoot — for clients ready to pay for custom images.

3. Getty Images

It’s impossible to make a list of stock image sites without including Getty Images. The stock behemoth not only has one of the largest collections of stock images but owns several subsidiaries. Loved by news media for its comprehensive coverage, if you’re looking for a particular stock image, try Getty. Getty’s a mid-price supplier with prices for small images starting at around $75.

4. Death to Stock

Death to Stock is all about leveraging the stock industry to fund photographers. These are photographs that photography professionals admire; there’s no filler whatsoever. Subscriptions for creative professionals start from $33/month. There are 100+ new images added to the collection monthly, meaning it’s still small, but if you want something truly authentic, consider Death to Stock.

5. Cavan Images

Cavan’s focus is on building a broad range of photographers, which has produced an outstanding set of diverse images. The curated collections, which are more editorial than commercial, are powerful. Cavan also offers a great support service in case you need help tracking down a particular image. Prices vary but start from $50.

6. Offset & Shutterstock

Shutterstock is one of the best-known stock collections on the web, with over 300 million images. Offset is a subsidiary of the much larger Shutterstock; it’s a high-end version of Shutterstock, with slightly elevated prices to reflect the higher quality. Shutterstock prices start around $2.50/image, Offset’s start around $300; that’s the price you pay for having someone pre-vet your options.

7. Westend61

Westend61 has a smaller collection, but its images are all consistently high quality. Westend61 is particularly useful for designing banner images because the images are very commercial, with authentic-looking people and lots of eye contact. Prices per image start at approximately $25.

8. iStock

iStock was originally independent but was bought by Getty. iStock offers both credit, and subscription options starting around $2.50/image. Although you won’t find everything you’ll find on the larger Getty site, it’s worth checking to see if the image you want is here.

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Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

The New Trello – Going Beyond the Board

Flameshot – Superb Screenshot Tool

GitHub Surf – Open repositories in a VSCode Environment

The Never-Ending Job of Selling Design Systems

The Secret Ingredients to Design

What Saul Bass Can Teach Us About Web Design

2021 Planner for Notion – A Smart Notion Workspace

Ideas for CSS Button Hover Animations

Ray.so – Create Beautiful Images of Your Code

Variable Font Reveals The Full Horror of The Climate Crisis

Design Systems For Figma: Year In The Life Of A Material Design Advocate

Interface Market – An Extensive Collection of App UI Kits

DogeHouse – Open-Source Audio Chat on the Web

Interaction Design is More Than Just User Flows and Clicks

Design Trends 2021

Straw.Page – Extremely Simple Website Builder

The Impact of Web Design and SEO Conversion Rates

Powerful Microinteractions to Improve Your Prototypes

What’s New in Ecommerce, February 2021

Colortopia – The Easiest Way to Find Colors

5 Simple Design Patterns to Improve Your Website

TextBuddy for macOS – A Swiss Army Knife for Plain Text

Upcoming Interesting JavaScript ES2021 (ES12) Features

WordPress 5.7: Big ol’ jQuery Update

JavaScript reducer – A Simple, Yet Powerful Array Method

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When photographers take images to sell commercially, like every other business, they want to maximize their returns, so they adapt their ideas to meet commercial trends. As a result, stock always looks like stock, and that minor deception introduces a small amount of doubt in users.

But the rise of camera phones, and the increasing affordability of DSLRs, has led to a growth in people who aren’t monetizing every shot. What that means is if you know where to look, you can find images that are less posed, more natural, less clichéd, and far more diverse.

Here are ten places to look for engaging, and trust-building stock images, all free to use…

1. Pexels

Pexels has a huge collection of high-quality images that would not feel out of place on a ‘premium’ site. You’ll also find a ton of free videos. Pexels’ search feature is particularly well-tuned. Pexels also runs regular challenges, with cash prizes for photographers; reviewing the past competitions is a great shortcut to finding original images.

2. Reshot

Reshot is one of the better stock sites on the web, with a wide selection of curated images. There’s a distinctly Instagram feel to the images on Reshot; they don’t feel staged, in many cases, they don’t look like stock at all. That gives them an authentic feel that many ‘premium’ stock sites fail to deliver.

3. Unsplash

Unsplash is one of the largest collections of free images on the web. It has a good collection of standard stock and a growing collection of more creative, experimental images. Its free-forever approach is backed by product placement instead of adverts or premium sections, which means you may find the more marketable images include easily identifiable brands.

4. Life of Pix

Life of Pix highlights one photographer per week to feature ten images; that adds a competitive angle to the site as photographers submit premium shots to get noticed. Unless you’re very fortunate, the ideal shot for you isn’t going to be found in the current set, but click the ‘Gallery’ link, and you’ll have access to all the shots that have previously been uploaded.

5. Nappy

Unlike ‘premium’ sites that are set up to turn a profit, free stock sites often set out to address a hole in the market. Nappy was set up to redress the underrepresentation of black and brown people on many stock sites. At least some of your users fall into this demographic, and it’s a great idea to show them they’re valued by using images like these.

6. Burst

Burst is a stock site provided by Shopify to help new entrepreneurs find stock to help them sell products. Anyone can use the shots, but there is a natural inclination towards commercial rather than editorial images. There’s a good mix that rivals many paid sites and some less obvious shots.

7. Picography

If quirky and offbeat isn’t right for your project — and it may very well not be — then check out Picography for a more middle-of-the-road collection of free stock images. There’s a wide selection, but they do tend to feel more stock-like than many other collections.

8. ISO Republic

ISO Republic has a broad range of images and videos to choose from. Again, the images tend to be more stock-like than some other options, and you do have to dig around to find the best. ISO Republic is a good place to search when you want to swap like-for-like with a ‘premium’ stock source.

9. Kaboompics

Kaboompics specializes in lifestyle images. If you’re hoping for a woman sipping a frappuccino while making commanding business decisions, you’re in the right place. Kaboompics is a one-woman show, so the perspective is a little narrower than the ideal, but the free images are consistently high-quality.

10. StockSnap

StockSnap has a good balance of images. Many professional photographers use sites like StockSnap to upload the images they choose not post to ‘premium’ sites for one reason or another, so you’ll often find premium-quality shots for absolutely nothing.

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It’s never been easier to set up an ecommerce store and start selling. There are a dizzying array of ecommerce solutions available in 2021, and most are feature-rich and competitively priced.

Ecommerce sites are notoriously difficult to migrate from platform to platform, so more often than not, you’ll be committed to your chosen solution for years. The key when choosing an ecommerce solution to maximize your return on investment, is to consider not just what your business needs today but what it will need tomorrow.

There are two basic approaches to ecommerce. The first is a dedicated platform that handles everything. The second is a plugin that adds ecommerce features to an existing CMS. Both approaches have benefits and drawbacks.

1. Shopify: Best for Almost Everyone

Shopify is a well-known, well-liked, and reliable dedicated ecommerce platform. As a system for getting a business off the ground and selling fast, it is peerless.

Shopify jealously guards developer access, with templates and plugins pre-vetted. Unlike some marketplaces, you can be confident that there are no hidden surprises in your shiny new store.

And because Shopify has passed the point of market saturation, it’s worthwhile for big players to provide their own plugins; credit services like Klarna and shipping companies like netParcel can be integrated with a few clicks.

The admin panel is a touch complex, as Shopify is designed to allow a single account to be linked to multiple stores. But once you’re set up and familiar with where to find everything, it’s a slick, streamlined business management system.

Whenever a client says, “we want to start selling online.” My first thought is, “Shopify.” And for 90% of clients, it’s the right choice.

And that’s where this roundup should end…except there’s still that 10% because Shopify isn’t perfect.

For a start, an all-in-one platform doesn’t suit everyone. If you already have a website you’re happy with, you’ll either need to migrate or lease a dedicated domain for your store.

Shopify’s platform is very secure, which inspires confidence in buyers, but the price of that security is a lack of flexibility in the design.

Then there’s the infamous variant limit. Shopify allows 100 variants on a product. Almost every client runs into that wall at some point. Let’s say you’re selling a T-shirt: male and female cuts are two variants; now add long or short sleeves, that’s four variants; now add seven sizes from XXS to XXL, that’s 28 variants; if you have more than three color options, you’ve passed the 100 variant limit. There are plugins that will allow you to side-step this issue, but they’re a messy hack that hampers UX for both customer and business.

Shopify should certainly be on every new store owner’s shortlist, but there are other options.

2. WooCommerce: Best for WordPress Users

If you’re one of the millions of businesses with a pre-existing site built on WordPress, then adapting it with a plugin is the fastest way to get up and running with ecommerce.

WooCommerce is regularly recommended as “Best for WordPress Users,” which is a back-handed compliment that belies the fact that WooCommerce reportedly powers 30% of all ecommerce stores. If running with the crowd appeals to you — and if you’re using WordPress, it presumably does — then you’re in the right place.

WordPress has a gargantuan plugin range. As such, there are other plugins that will allow you to sell through a WordPress site. The principle benefit of WooCommerce is that as the largest provider, most other plugins and themes are thoroughly tested with it for compatibility issues; most professional WordPress add-ons will tell you if they’re compatible with WooCommerce. If your business is benefitting from leveraging WordPress’ unrivaled ecosystem, it can continue to do so with WooCommerce.

The downside to WooCommerce is that you’re working in the same dashboard as the CMS that runs your content. That can quickly become unmanageable.

WooCommerce also struggles as inventories grow — every product added will slow things a little — it’s ideally suited to small stores selling a few items for supplementary income.

3. BigCommerce: Best for Growth

BigCommerce is an ecommerce platform similar to Shopify, but whereas Shopify is geared towards newer stores, BigCommerce caters to established businesses with larger turnovers.

The same pros and cons of a dedicated ecommerce solution that applied to Shopify also apply to BigCommerce. One of the considerable downsides is that you have less control over your front-end code. This means that you’re swapping short-term convenience for long-term performance. Templates, themes, and plugins — regardless of the platform they’re tied to — typically take 18 months to catch up with best practices, leaving you trailing behind competitors.

BigCommerce addresses this shortcoming with something Shopify does not: a headless option. A headless ecommerce platform is effectively a dedicated API for your own store.

Enabling a headless approach means that BigCommerce can be integrated anywhere, on any technology stack you prefer. And yes, that includes WordPress. What’s more, being headless means you can easily migrate your frontend without rebuilding your backend.

BigCommerce also provides BigCommerce Essentials, which is aimed at entry-level stores. It’s a good way to get your feet wet, but it’s not BigCommerce’s real strength.

If you have the anticipated turnover to justify BigCommerce, it’s a flexible and robust choice that you won’t have to reconsider for years.

4. Magento: Best for Burning Budgets

If you have a development team at your disposal and a healthy budget to throw at your new store, then Magento could be the option for you.

You can do almost anything with a Magento store; it excels at custom solutions.

Magento’s main offering is its enterprise-level solution. You’ll have to approach a sales rep for a quote — yep, if you have to ask the price, you probably can’t afford it. Magento has the track-record and the client list to appeal to boards of directors for whom a 15-strong development team is a footnote in their budget.

That’s not to say that a Magento store has to be expensive; Magento even offers a free open source option. But if you’re not heavily investing in a custom solution, you’re not leveraging the platform’s key strengths.

5. Craft Commerce: Best for Custom Solutions

If you’re in the market for a custom solution, and you don’t have the budget for something like Magento, then Craft Commerce is ideally positioned.

Like WooCommerce for WordPress, Craft Commerce is a plugin for Craft CMS that transforms it into an ecommerce store.

Unlike WordPress, Craft CMS doesn’t have a theme feature. Every Craft Commerce store is custom built using a simple templating language called Twig. The main benefit of the approach is that bespoke solutions are fast and relatively cheap to produce, with none of the code bloat of platforms or WordPress.

Because your site is custom coded, you have complete control over your frontend, allowing you to iterate UX and SEO.

You will need a Craft developer to set up Craft Commerce because the learning curve is steeper than a CMS like WordPress. However, once you’re setup, Craft sites are among the simplest to own and manage.

6. Stripe: Best for Outliers

Ecommerce solutions market themselves on different strengths, but the nature of design patterns means they almost all follow a similar customer journey: search for an item, add the item to a cart, review the cart, checkout. Like any business, they want to maximize their market share, which means delivering a solution that caters to the most common business models.

Occasionally a project happens along that doesn’t fit that business model. Perhaps you’re selling a product that’s uniquely priced for each customer. Perhaps you’re selling by auction. Perhaps you don’t want to bill the customer until a certain point in the future.

Whatever your reason, the greatest customization level — breaking out of the standard ecommerce journey — can be managed with direct integration with Stripe.

Stripe is a powerful payment processor that handles the actual financial transaction for numerous ecommerce solutions. Developers love Stripe; its API is excellent, it’s documentation is a joy, it’s a powerful system rendered usable by relentless iteration.

However, this approach is not for the faint-hearted. This is a completely custom build. Nothing is provided except for the financial transaction itself. Every aspect of your site will need to be built from scratch, which means hefty development costs before seeing any return on investment.

The Best eCommerce Solution in 2021

The best ecommerce solution is defined by three factors: the size of your store, the anticipated growth, and the degree of custom design and features you want or need.

Shopify is the choice of most successful small stores because you can be selling inside a day. For businesses with an existing presence and a smaller turnover, those on WordPress will be happy with WooCommerce. For larger stores planning long-term growth, BigCommerce’s headless option is ideal. Craft Commerce is a solid performer that marries low costs with flexibility for businesses that need a custom approach.

 

Featured image via Unsplash.

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If you already have a good idea of what you want a new website to look like, the next step would be to decide on the tools you’ll need to put into play to turn that vision into a reality.

  • Tools enable you to present its content in ways that will engage and captivate its audience and gain their trust.
  • Tools that will make your website perform flawlessly in all respects.

That is why choosing the right WordPress theme to get the job done is so important. You want a theme that features the page building tools and design aids that make your task far easier than anticipated.

The following 12 top WordPress themes and plugins have been selected with those purposes in mind. They will not only get the job done for you but do it better than most of the other website-building tools in the marketplace are capable of doing.

The choice is up to you. Whatever that choice may be, it should prove to be a winner.

1. BeTheme

A website-building toolkit that can boast of 40+ core features sounds like a pretty good-sized toolkit, and BeTheme is just that. In fact, this popular (200,000 sales) theme is the biggest WordPress theme of them all.

It’s unlikely you will need to put every one of these core features to use for your next project, but some will be essential, such as –

  • The Muffin Builder page builder, Admin Panel, and Shortcode Generator combine to make BeTheme easy to use, give you a ton of flexibility, and enable you to build your website without any need for coding.
  • Be’s library of shortcodes together with the many Header, Footer, and Grid options, and the new Header Builder extends your design options even more.
  • The Layout Generator will come in handy if you want to start a page from scratch.
  • You’ll love what may be the most important core feature of them all; Be’s selection of 600+ customizable pre-built websites. They cover most industry sectors and website types plus a variety of business niches.

Click on the banner to learn more.

2. Total Theme

Designed with excellence in mind, Total features an exceptional selection of tools and design aids to work with. Total is also well-known for its speed, ease of use, and the flexibility it offers its users.

  • Since you can disable any feature you want to, you won’t be distracted by or bothered with those you don’t intend to use.
  • Total’s 40+ quick import demos and one-of-a-kind theme cards are designed to get your projects off to a rapid start.
  • The Dynamic Template function is a driving force behind this WordPress theme’s remarkable flexibility.
  • You’re given a wealth of design options to work with, thanks to the live customizer and the advanced theme panel.
  • Total is a WordPress plugin and WooCommerce friendly.

Click on the banner to learn more.

3. Avada Theme

When a WordPress theme has the distinction of being the #1 best seller of all time, you can safely assume that those who created it got it right. Avada’s 450,000+ sales can’t easily be ignored.

Look closer, and you’ll see some of the many reasons behind Avada’s popularity.

  • There’s an impressive selection of one-click import demos, pre-built websites, and a wealth of supporting design elements.
  • The Fusion drag and drop builder and Fusion page and theme options enable designers to create complex websites without resorting to coding.
  • 5-star support and free updates ensure users that they will always be able to follow the latest design trends and create websites as they envision them.

Click on the banner to learn more.

4. MaxCoach – Online Courses, Personal Coaching & Education WP Theme

MaxCoach is a specialty tool that enables web designers to create an online distance learning and/or tutoring platform. This LearnPress theme was last year’s #1 coaching theme, and it will most likely be so in 2021 as well.

  • The platform is learner-centric
  • MaxCoach’s design is modern, trendy, and unique
  • Elementor is the drag and drop page builder of choice

Visit the site to see for yourself why this specialty theme has generated so much interest.

5. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

TheGem, WordPress’s ultimate multiuse toolbox, gives its users:

  • A selection of more than 400 professionally-crafted pre-built multi-page and single-page websites
  • Two popular page builders – WPBakery and Elementor
  • Demos, layouts, and page sections you can mix and match to create a look that’s uniquely yours

The GemBlocks with its 300+ pre-designed section templates to speed up your workflow, plus WooCommerce layouts and design aids

6. Uncode – Creative Multiuse & WooCommerce WordPress Theme

The Uncode multi-use WordPress theme is ideal for entrepreneurs, creative individuals, agencies, and small businesses.

  • Its 80.000+ sales to date have made it a ThemeForest best-seller.
  • Features include a unique WooCommerce Custom Builder you can use to give site visitors a supreme shopping experience.

Viewing Uncode’s showcase of user-built websites is a must. Click on the banner to visit the site and prepare to be impressed.

7. Rey Theme

This highly modular popular theme is definitely worth a close look. It is simply one of the most innovative website building tools you’re likely to find on the market today,

  • Rey’s features include a library of professionally-designed templates and an imposing selection of WooCommerce site-building tools
  • It is easy to set up and easy to use
  • You will be more than satisfied with Rey’s robust performance

Rey has built-in SVG support and is user and developer-friendly.

8. Aurum – Minimalist WordPress Theme

With this multiuse minimalist WordPress theme at your fingertips, you’ll be able to create an online store that will give shoppers a fully satisfying shopping experience.

  • With Aurum, you can design megamenus to accommodate huge selections of products
  • Aurum’s page load times are super-fast, and Aurum’s pages are responsive to every screen size
  • Popular plugins are included, and all the popular WordPress plugins are supported

Click on the banner and check it out.

9. Hongo – Modern & Multipurpose WooCommerce WordPress Theme

Its trendy selections of creative design elements and ready-to-go store demos make Hongo an ideal choice for company, blogging, and eCommerce websites.

  • Premium plugins and WPBakery custom shortcodes are among the most popular of Hongo’s website-building features
  • This multipurpose theme also features an attractive selection of product-related tools that include product compare, quick view, wish lists, and product filter

You can expect and receive exceptional user support.

10. XStore – The Most Customizable WooCommerce Theme Ever

With its $39 price tag, XStore gives you more value for your money than you’ll find in any other WooCommerce theme.

  • For starters, there are 100+ good-to-go shops
  • A full Ajax shop is another popular feature
  • As is XStore’s single product page builder and its selection of product filters and display features

Check XStore out if you’re looking for a way to create an awesome online store in no time at all.

11. KnowAll – Knowledge Base Theme

Have you ever come across a FAQ page you really liked? It doesn’t happen often. 

Visitors that can’t find a good answer might decide to make a phone call (and be placed on hold). That answer is OK, but additional information would be more helpful.

With AI-based KnowAll, customers get answers 24/7, and they can search for other relevant information. They will be happier customers, which is obviously good for business.

12. Pofo – Creative Portfolio, Blog, and eCommerce WordPress Theme

Bloggers, creatives, agencies, and those looking to create an eCommerce site should give Pofo a good, hard look.

Pofo is fast, flexible, SEO optimized, and packed with useful features that include:

  • Trendy selections of pre-built design elements, ready-to-go home pages, and one-click import demo pages.
  • Premium plugins, including Revolution Slider and the WPBakery page builder.

Detailed online documentation is provided, and you’ll be more than pleased with this theme’s customer support.

A modern, fast-loading, and smoothly performing theme is what you need. It will help you create a website that will have a significantly positive impact on your business’ growth.

Themes like those presented here can do just that by enabling you to give your website the professional touch you’re looking for. You can do it without having to rely on a single line of code.

These 12 top WordPress themes are modern, trendy, and easy to work with. Trying to find the “best” of the bunch could admittedly be somewhat daunting. But, you can take comfort in the fact that you really can’t make a wrong or bad choice.

 

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