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What’s New in Ecommerce, February 2021

There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models.

We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.

1. Experiential Shopping

With many stores, either closed to in-person shopping during the pandemic or their capacities severely limited, online shopping and BOPIS became much more attractive options for consumers.

That said, buying something like a pair of jeans or a new pair of glasses is much different than the pack of toilet paper someone’s bought for years. There are just some things you have to try to know if you’re going to like it and make sure it fits.

Augmented reality and other immersive shopping tools are bringing those “try-on” capabilities to people’s homes.

There are a number of technologies built specifically for this purpose:

Obsess is a particularly noteworthy one. It’s an ecommerce platform that enables retailers to build virtually immersive shopping experiences. Charlotte Tilbury is one such retailer that is taking advantage of it.

At the end of 2020, Obsess announced that it had received $3.4 million in seed funding, so expect to see more Obsess-powered ecommerce sites and apps.

ByondXR is another platform that empowers brands to design immersive experiences for online shoppers:

Retailers like Lancome, Procter & Gamble, and Calvin Klein have used ByondXR’s immersive commerce technology.

Another option is offered by Matterport:

This technology is interesting as you’re not just creating a virtual store. You can also design a 3D model of a brick-and-mortar shop that in-store shoppers can use to get in and out quickly.

2. Virt-ical Worlds

There’s a new trend brewing, and we see it most commonly on websites for fresh and youthful brands. I wouldn’t say it’s nostalgic design, per se, though there are certainly some elements reminiscent of the bold, in-your-face style of the web in the late ‘90s and early ‘00s.

No, I think what we see here is a creative reimagining of our world.

With so many people having spent time in their homes and with their faces glued to screens, there’s been a blurring between our VIRTual and physICAL worlds. This new web design trend is one I’m going to call the Virt-ical World. While parts of these sites look like the websites we’ve designed in years past, there are motion, color, and sizing elements that feel more like a trippy virtual simulation.

Let’s look at some examples.

Starface is a company that creates acne-fighting products.

This is one of the more experimental designs in this set of examples. Still, it’s one that shows us how far the boundaries can be pushed without totally compromising the online shopping experience.

Billie is another company having fun with this trend. I’d say this is on the opposite end of the spectrum.

For the most part, this ecommerce site looks similar to other small retailer sites. However, the fun, candy-colored palette, the bobbing products, and the color shifts add a somewhat surreal element to the design.

Catching THEO is another ecommerce brand playing around with this Virt-ical World.

See what I mean by this style feeling somewhat nostalgic? Thankfully, this site commits to today’s good, clean, responsive design while only using some of the more fun and quirky elements from the past.

Au Naturale Models

When I talk about au naturale models, I’m really referring to the makeup-less faces, relaxed hairstyles, and casual apparel that we’re seeing ecommerce models don these days.

I think it’s safe to say we have the pandemic to thank for this. And it’s not just because many of us took a more casual approach to getting dressed during the week. It’s also because the pandemic wiped away the glitz and glamour from many of our lives.

I don’t know about you, but it was kind of nice seeing fewer Instagram influencers flaunting their luxurious lifestyles and more real people rocking their matching pajama sets. I think brands have sensed this change in mood over the last year, and they’re now putting forward their own simple and casual styles for us to connect to.

There are tons of ecommerce websites we’re seeing this on in 2021.

Here’s Dove’s homepage, where they specifically call attention to the lack of digital distortion in the photo:

Thinx also uses more natural and realistic-looking models to show off its undergarment products:

Madison Reed takes a unique approach with this trend:

While the hair color brand does a great job of using diverse models around the site, it also has this scrolling bar showing off its customers’ very natural and real faces.

Wrap-Up

It feels like ecommerce trends and technologies are changing at a rapid pace these days. To help you stay on top of what’s new in ecommerce, stay tuned to this blog for more interesting news and changes to the landscape.

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15 février 2021/par Service comm.

Building a Scalable E-Commerce Data Model

Actualités, Méthodes et organisation des process IT

Introduction

If selling products online is a core part of your business, then you need to build an e-commerce data model that’s scalable, flexible, and fast. Most off-the-shelf providers like Shopify and BigCommerce are built for small stores selling a few million dollars in orders per month, so many e-commerce retailers working at scale start to investigate creating a bespoke solution.

12 février 2021/par Service comm.

6 Best Ecommerce Solutions for 2021

Actualités, Actualités

It’s never been easier to set up an ecommerce store and start selling. There are a dizzying array of ecommerce solutions available in 2021, and most are feature-rich and competitively priced.

Ecommerce sites are notoriously difficult to migrate from platform to platform, so more often than not, you’ll be committed to your chosen solution for years. The key when choosing an ecommerce solution to maximize your return on investment, is to consider not just what your business needs today but what it will need tomorrow.

There are two basic approaches to ecommerce. The first is a dedicated platform that handles everything. The second is a plugin that adds ecommerce features to an existing CMS. Both approaches have benefits and drawbacks.

1. Shopify: Best for Almost Everyone

Shopify is a well-known, well-liked, and reliable dedicated ecommerce platform. As a system for getting a business off the ground and selling fast, it is peerless.

Shopify jealously guards developer access, with templates and plugins pre-vetted. Unlike some marketplaces, you can be confident that there are no hidden surprises in your shiny new store.

And because Shopify has passed the point of market saturation, it’s worthwhile for big players to provide their own plugins; credit services like Klarna and shipping companies like netParcel can be integrated with a few clicks.

The admin panel is a touch complex, as Shopify is designed to allow a single account to be linked to multiple stores. But once you’re set up and familiar with where to find everything, it’s a slick, streamlined business management system.

Whenever a client says, “we want to start selling online.” My first thought is, “Shopify.” And for 90% of clients, it’s the right choice.

And that’s where this roundup should end…except there’s still that 10% because Shopify isn’t perfect.

For a start, an all-in-one platform doesn’t suit everyone. If you already have a website you’re happy with, you’ll either need to migrate or lease a dedicated domain for your store.

Shopify’s platform is very secure, which inspires confidence in buyers, but the price of that security is a lack of flexibility in the design.

Then there’s the infamous variant limit. Shopify allows 100 variants on a product. Almost every client runs into that wall at some point. Let’s say you’re selling a T-shirt: male and female cuts are two variants; now add long or short sleeves, that’s four variants; now add seven sizes from XXS to XXL, that’s 28 variants; if you have more than three color options, you’ve passed the 100 variant limit. There are plugins that will allow you to side-step this issue, but they’re a messy hack that hampers UX for both customer and business.

Shopify should certainly be on every new store owner’s shortlist, but there are other options.

2. WooCommerce: Best for WordPress Users

If you’re one of the millions of businesses with a pre-existing site built on WordPress, then adapting it with a plugin is the fastest way to get up and running with ecommerce.

WooCommerce is regularly recommended as “Best for WordPress Users,” which is a back-handed compliment that belies the fact that WooCommerce reportedly powers 30% of all ecommerce stores. If running with the crowd appeals to you — and if you’re using WordPress, it presumably does — then you’re in the right place.

WordPress has a gargantuan plugin range. As such, there are other plugins that will allow you to sell through a WordPress site. The principle benefit of WooCommerce is that as the largest provider, most other plugins and themes are thoroughly tested with it for compatibility issues; most professional WordPress add-ons will tell you if they’re compatible with WooCommerce. If your business is benefitting from leveraging WordPress’ unrivaled ecosystem, it can continue to do so with WooCommerce.

The downside to WooCommerce is that you’re working in the same dashboard as the CMS that runs your content. That can quickly become unmanageable.

WooCommerce also struggles as inventories grow — every product added will slow things a little — it’s ideally suited to small stores selling a few items for supplementary income.

3. BigCommerce: Best for Growth

BigCommerce is an ecommerce platform similar to Shopify, but whereas Shopify is geared towards newer stores, BigCommerce caters to established businesses with larger turnovers.

The same pros and cons of a dedicated ecommerce solution that applied to Shopify also apply to BigCommerce. One of the considerable downsides is that you have less control over your front-end code. This means that you’re swapping short-term convenience for long-term performance. Templates, themes, and plugins — regardless of the platform they’re tied to — typically take 18 months to catch up with best practices, leaving you trailing behind competitors.

BigCommerce addresses this shortcoming with something Shopify does not: a headless option. A headless ecommerce platform is effectively a dedicated API for your own store.

Enabling a headless approach means that BigCommerce can be integrated anywhere, on any technology stack you prefer. And yes, that includes WordPress. What’s more, being headless means you can easily migrate your frontend without rebuilding your backend.

BigCommerce also provides BigCommerce Essentials, which is aimed at entry-level stores. It’s a good way to get your feet wet, but it’s not BigCommerce’s real strength.

If you have the anticipated turnover to justify BigCommerce, it’s a flexible and robust choice that you won’t have to reconsider for years.

4. Magento: Best for Burning Budgets

If you have a development team at your disposal and a healthy budget to throw at your new store, then Magento could be the option for you.

You can do almost anything with a Magento store; it excels at custom solutions.

Magento’s main offering is its enterprise-level solution. You’ll have to approach a sales rep for a quote — yep, if you have to ask the price, you probably can’t afford it. Magento has the track-record and the client list to appeal to boards of directors for whom a 15-strong development team is a footnote in their budget.

That’s not to say that a Magento store has to be expensive; Magento even offers a free open source option. But if you’re not heavily investing in a custom solution, you’re not leveraging the platform’s key strengths.

5. Craft Commerce: Best for Custom Solutions

If you’re in the market for a custom solution, and you don’t have the budget for something like Magento, then Craft Commerce is ideally positioned.

Like WooCommerce for WordPress, Craft Commerce is a plugin for Craft CMS that transforms it into an ecommerce store.

Unlike WordPress, Craft CMS doesn’t have a theme feature. Every Craft Commerce store is custom built using a simple templating language called Twig. The main benefit of the approach is that bespoke solutions are fast and relatively cheap to produce, with none of the code bloat of platforms or WordPress.

Because your site is custom coded, you have complete control over your frontend, allowing you to iterate UX and SEO.

You will need a Craft developer to set up Craft Commerce because the learning curve is steeper than a CMS like WordPress. However, once you’re setup, Craft sites are among the simplest to own and manage.

6. Stripe: Best for Outliers

Ecommerce solutions market themselves on different strengths, but the nature of design patterns means they almost all follow a similar customer journey: search for an item, add the item to a cart, review the cart, checkout. Like any business, they want to maximize their market share, which means delivering a solution that caters to the most common business models.

Occasionally a project happens along that doesn’t fit that business model. Perhaps you’re selling a product that’s uniquely priced for each customer. Perhaps you’re selling by auction. Perhaps you don’t want to bill the customer until a certain point in the future.

Whatever your reason, the greatest customization level — breaking out of the standard ecommerce journey — can be managed with direct integration with Stripe.

Stripe is a powerful payment processor that handles the actual financial transaction for numerous ecommerce solutions. Developers love Stripe; its API is excellent, it’s documentation is a joy, it’s a powerful system rendered usable by relentless iteration.

However, this approach is not for the faint-hearted. This is a completely custom build. Nothing is provided except for the financial transaction itself. Every aspect of your site will need to be built from scratch, which means hefty development costs before seeing any return on investment.

The Best eCommerce Solution in 2021

The best ecommerce solution is defined by three factors: the size of your store, the anticipated growth, and the degree of custom design and features you want or need.

Shopify is the choice of most successful small stores because you can be selling inside a day. For businesses with an existing presence and a smaller turnover, those on WordPress will be happy with WooCommerce. For larger stores planning long-term growth, BigCommerce’s headless option is ideal. Craft Commerce is a solid performer that marries low costs with flexibility for businesses that need a custom approach.

Featured image via Unsplash.

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21 janvier 2021/par Service comm.

The Potential of AR in Web Design

Actualités, Actualités

Over the years, experts have repeatedly discussed the possible impact of mixed realities on web design. Concepts like AR and VR are expected to have the potential to change the way that we interact with websites on a fundamental level.

Now that we’re in the year 2021, however, discussions about AR aren’t just observational anymore. The age of mixed-reality interfaces is here, in everything from Pokémon Go, to Snapchat filters.

The question is, how do web designers create incredible user experiences in a world where there are now multiple digital realities to consider?

The Benefits of Experimenting with AR

Before we look at some of the steps that web designers can take to enhance their projects with AR, it’s worth examining the benefits of interacting with augmented reality in the first place.

While virtual reality replaces the typical world around us completely with digital components, AR augments it. This means that developers and designers need to learn how to thrive in an environment where the real world and the digital one work together.

The most common AR application for website owners is to provide a solution for real-time and remote product visualization. Imagine being able to try on a pair of shoes before you buy them online. That’s a service that the Vyking brand can deliver by creating technology that “reinvents” the digital shopping experience.

This test functionality plays a massive role in purchasing decisions. In a world where people can’t see a shade of make-up in person when they’re shopping online, or check how an item of furniture looks in their home, AR has a crucial role to play.

In simple terms, AR helps shoppers to make more informed purchases.

Here’s how you can use augmented reality to deliver incredible UX.

1. Focus on Real-Time Feedback

Augmented reality is all about connecting the real world to the virtual world.

Doing this provides users a unique experience – one that’s filled with real-time feedback that can deliver crucial and insightful information. For instance, an augmented reality system in a GPS app can calculate the average time before reaching a destination based on previous trips.

Another option is for an augmented reality to use solutions like face-mapping to help customers determine how a certain makeup product will look before they buy it. For instance, that’s the case for the Mary Kay Mirror Me app, which simplifies the process of shopping for make-up.

When designing for AR, experts need to consider how they can provide customers with real-time information that they can use to make better purchasing decisions.

2. Define input and output

Although you’ve probably performed similar exercises when designing for traditional websites and applications in the past, defining inputs and outputs of UX in AR environments can be tough.

Defining inputs and outputs allows you to determine which elements of an interface your user can actually interact with, in your interface. This gives you a better idea of what to “augment.” For instance, you might decide that physical gestures like a swipe of the hand will be essential for AR inputs. However, you’ll also need to consider how each mobile device offers different input possibilities.

Outputs are a little simpler. For instance, you could offer a three-dimensional model of a product that your customers are interested in. Once you have that output, you can think about how the customer will interact with it by changing colors or position.

3. Embrace Customer-Friendly Performance

Another feature at the heart of AR applications is interactivity.

Good designs in the augmented reality world need to be simple to access and use, otherwise customers will end up avoiding them. For instance, 60% of customers say they want to use AR when they’re shopping for furniture. However, they’re only going to use your app if it actually works.

The Décor Matters website and app mix gamification with home decorating features that help customers get a better view of the home goods they’re planning on buying. The website even has inspiration pages available to help users find and try new design options with their AR technology.

When designing for AR, think about how you can make your applications or technology as simple to use as possible, so customers actually want to interact with it.

4. Address the Environment

In augmented and virtual reality applications, it’s important to remember that interfaces aren’t bound by physical screens. The viewport will move with the user, shifting perspectives in response. Most AR designers will use four different signifiers to describe AR environments:

Public environment: The entire body of the user is involved as a controller, like with the Xbox Kinect or Nintendo Wii;
Intimate environment: Where a user can be seated – often in a desktop environment;
Personal environment: AR on smartphones, mobile devices, and tablets, like Pokémon Go;
Private environments: Completely private spaces, such as with wearable technology like the Google Glass solution.

The environment that you’re designing for will be crucial for your project outcomes. Remember, spatial considerations need to be carefully considered when accounting for how users will interact with objects in a frame.

5. Remember User Fatigue

Another thing to keep in mind when designing for AR technology is that user fatigue is likely to be a much more significant consideration. After all, people interact with websites and applications in a much more intimate and in-depth way when AR is involved.

AR applications can often use the entire body of a customer as a controller. Because of this, designers need to be careful about exhausting interactions. High-effort and repetitive interactions could tire the user out mentally and physically, causing them to give up on the interaction.

When designing, you’ll need to consider how you might over-stimulate the user with too many interaction-focused elements at once. Keep it simple.

6. Remember the Essential Principles of UX Design

Remember, just because you’re tapping into a relatively new technology doesn’t mean that you should abandon all the basic tenets of user experience design that you’ve come to understand over the years. Although UX is constantly evolving and changing, it’s always going to keep a few fundamental principles in mind.

For instance, you’ll always strive to give users the best digital experience in exchange for the lowest amount of effort on their part. Additionally, you’ll need to think about how you can make end-users as comfortable as possible when they’re interacting with new types of technology on websites and apps.

For instance, since AR is most commonly associated with gaming in the current environment, it might be a good idea to implement gamification concepts into your AR design. What can you do to make sure your customers are having fun?

For instance, Inkhunter is an app that allows users to try on tattoos just like using a filter on Snapchat. The experience feels familiar, comfortable, and exciting.

Unlocking the Potential of AR Web Design

Augmented Reality technology has come a long way over the years. Today, developers and designers can access simple plug-in tools like WordPress VR, allowing designers to upload 360-degree videos into WordPress sites and other unique web extensions.

Augmented reality is becoming much more readily available on sites and apps of all shapes and sizes. Additionally, customers are accessing more ways to unlock AR’s power through everything from headsets to mobile interfaces.

However, just like any new technology in the web design world, designers need to think carefully about how they will overcome the challenges in user experience that AR can present. For instance, though AR can offer more information for a customer and help them make purchasing decisions faster, there are also risks. For instance, add too many interactive features to a single website or application, and you could scare users off with too much information.

In the short-term, web designers need to explore the new tools that are available to them and think about the customers they’re designing for. Only this way will we be able to make any considerable advances in the possibilities of AR.

Are You Ready to Embrace AR?

Designing for augmented reality applications and websites can be an intimidating concept – even for seasoned designers. However, this is just another technology that creatives can use to drive better experiences for end-users.

Learn how the latest technology works and get an insight into your customers’ needs, and you’ll be amazed at what you can accomplish in the AR world.

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31 décembre 2020/par Service comm.

50 Best Websites of 2020

Actualités

2020 has been one of the most memorable years in our history. Few of us have been alive long enough to experience a more turbulent time. But throughout the year, we saw design respond to challenging events with positivity, color, and a desire to elevate those people and projects working to make the world better.

As we head into 2021, there’s no denying that 2020 has changed our outlook on life and marked a major turning point in web design trends.

Here’s a collection of the websites we loved the most this year. Enjoy!

Looks Like You Need Iceland

On Looks Like You Need Iceland, you are invited to record a scream, which will then be broadcast into the Icelandic wilderness. It’s meant as a form of therapy. The idea is that you will one day visit Iceland in person. That might still be some way off for most of us, but we could certainly use a good therapeutic scream.

Black Lives Matter

Across 2020 there were major protests around the world in support of Black Lives Matter. The movement’s website is a central hub for news, resources, and civil rights information in 38 countries.

2º Earth

2ºC Earth takes the user to 5 locations worldwide and shows what will happen there if global temperatures rise by 2ºc. Sound is used really well here to create an immersive experience, along with some beautiful photography.

Github

Along with some new features announced earlier this month, GitHub has a glossy new homepage. It has a clean feel, with some nice scrolling animation and sparing but effective use of illustration.

I Weigh Community

Political and social initiatives were big in 2020, and non-profit activism initiative I Weigh Community is the brainchild of actress Jameela Jamil. It’s devoted to radical inclusivity, communicated with bold, expressive graphics.

UNREAL

Back in January, we clicked around UNREAL’s site for hours, enjoying the sharp transitions. The Swiss agency produced a wonderfully chaotic love letter to web animation.

Delassus

Delassus grows fruit, from citrus to avocados. The Moroccan company employs a cornucopia of 3D design to make its site bold, fun, and practical.

Lynn Fisher

We loved everything about Lynn Fisher’s site back in May. The homepage illustration was awesome. It was a humorous approach to RWD that we really appreciated. The site has since changed, with tons more to explore.

Minervo

The Minervo site feels distinctly Latin, with the hot pinks and sun-blasted desaturation feeling suitably South American. We love the cropping on the custom typeface.

Babord

Norwegians have an almost mystical connection with the sea, which is evident in the site for Babord, a Norwegian seafood supplier. We loved the brand font too.

Calexo

Calexo makes THC-infused beverages, and back in April, we loved the color and positivity of the site. The animated hamburger menu was a hit too.

Moooi

Moooi’s site layers illustration with a maximal effect that makes you feel like you’re chasing a white rabbit. There are tons of great UI details here, especially the bar that reveals the product videos.

Blind Barber Anniversary

The Blind Barber celebrates 10 years of success with this microsite. A deconstructed grid and an entirely black and white design, but with color photos, create energy and a sense of joy.

Zand Harirchi Architects

Zand Harirchi is an architecture firm based in Tehran, Iran. Its site features subtle references to architecture, like the delightful thumbnails reminiscent of small windows.

WFN

The WFN (Women’s Funding Network) is an international alliance supporting women’s foundations and gender justice funders. The sophisticated color palette and clean type are both confident and feminine.

Nathan Taylor

We loved exploring Nathan Taylor’s playful site all the way back in January. The different lighting modes were a firm favorite.

Käthe Kollwitz Memorial

A tribute to the life and work of Käthe Kollwitz, an Expressionist printmaker. There’s a catalog of her work, presented alongside large type and splashy color transitions.

Emotive Feels

Emotive Feels is a design manifesto from the Emotive Brand agency that illustrates an A–Z of potential brand emotions with simple animations that we likened to a Blue Note release.

A. N Other

A.N Other’s site for perfume highlights quality ingredients, materials, simplicity, craftsmanship, and the environment; in the process, it cleverly invokes a sense of luxury.

Playtype

Danish type foundry Playtype’s site fits its name perfectly. The playful site with bright blocks of color and the occasional animation shows off some pretty nice typefaces.

Feijoo Montenegro

All-text sites are always a thrill, and back in June, we were treated to this simple one-pager by Feijoo. Details like the numerals being replaced by words are delightful.

Wavering Stripes

Although this site’s subject matter is harrowing, it is presented in a very beautiful, thoughtful manner.

The Oyster & Fish House

Sophisticated typography, the wave textures, the nostalgic feel of the photography, and even the cookie notice’s on-brand styling all show attention to detail, which gives this site its appeal.

Who Cares

Find and ‘photograph’ the endangered species to learn about them in this delightfully illustrated game.

Curbed

When Curbed came under the umbrella of New York magazine earlier this year, it got a makeover. Neon highlights and a distorted grid give an edge to the classic magazine layout.

Yolélé

The carousel of fonio (it’s a West African grain) products on Yolélé’s landing page is a good example of horizontal scrolling that works well. There are some great page transitions too.

Pantheone Audio

Pantheone Audio’s site employs elegant scrolling to enable seamless navigation of an extremely luxurious site, underpinned by a complex grid.

Aelfie

Bright color, an irregular grid, illustrations, and a display type that feels almost hand-drawn perfectly captures the aesthetic of this NY-based home furnishing brand.

Highcourt

This site for private membership leisure club Highcourt uses subtle background color changes and simple line illustrations to create a sense of calm. Black and white are softened to dark blue and ivory, and gentle animation adds interest.

Kate Jackling

Kate Jackling’s site takes a step back and allows the content to bask in the glow of attention, placing her photography at center stage.

Treaty

While there is less hustle and bustle outside than we were used to pre-pandemic, we could certainly all use some calm. Treaty’s site for CBD oils reflects that calm with a combination of video, whitespace, and botanical drawings.

Ukrainian Railroad Ladies

Ukrainian Railroad Ladies is a book of photographs of women, and some men, who work on the Ukrainian railways. The site is basic, even brutalist, but it has charm, and the photographer’s fascination with his subject comes through.

Year & Day

Year & Day is an ecommerce site that sells tableware, from glassware to ceramics. The colorful collection is designed to complement different types of food, and the site’s color scheme reflects that perfectly.

Juan Mora

Juan Mora’s ‘under construction’ holding page has probably been crafted with more care than many full-blown sites. This showcase cleverly manages to demonstrate its subject’s skills without showing a single piece of work.

Lucciano’s

Lucciano’s homepage hero video alone will have your mouth watering for some of their gelato. Much of the appeal of food is visual, and the photography here does not disappoint. Circular text boxes in ice cream colors complement the product shots nicely.

Bored Solutions

Back in April, we were already a little weary of lockdown — if only we’d known how long it would last! The amazing color blobbing of bored.solutions was the ideal distraction.

Grand Matter

Grand Matter is an artist agency representing illustrators. There is a wealth of talent on show here and a broad enough range of styles to keep the web interesting for a good while.

Dunderville

This site for Dunderville motion design studio features a paper fold detail, which adds tactility to the virtual. Some superb type and vector animations showcase an impressive portfolio.

Album Colors of the Year

Album Colors has taken the covers from 150 albums released this year and arranged them by dominant color. The hex code for each color is provided if you want to copy it.

Mammut Expedition Baikal

Mammut uses stunning photography and a strong narrative to present its Eiger Extreme outdoor clothing. Longing for the great outdoors will either be alleviated or exacerbated by this one.

808303

808303.studio is a virtual Roland TR-808 drum machine and TB 303 bass synthesizer. You can program, record, and share your very own 80s techno masterpiece.

Bliss

Humor can be hard to get right, especially when you want to be taken seriously at the same time. Here, it works, and the result is a memorable site, oozing with confidence.

Jazz Keys

Type your message into Jazz Keys, and you’ll hear it in sound. You can send the message to anyone and let them hear your words — the web lives for side-projects like this.

Érika Moreira

The fabulous, simple site for Sao Paulo-based Érika Moreira has some awesome big type and creative case studies. It’s an excellent example of a non-visual portfolio.

G.F Smith

Earlier this year, the site for leading paper supplier G.F Smith got a redesign. It is a simpler design than the previous site and keeps the visual focus on the products and the colors.

Abbotsford Convent

Abbotsford Convent is a creative arts venue in Melbourne, Australia, based in a former convent. The UI for its site blends architectural forms to acknowledge the building’s heritage.

Waka Waka

Waka Waka designs and builds wooden furniture. The mid-century typography and the noise textures transport the site to the last century’s radical graphic design. There’s some clever disruption to the typical thumbnail approach.

Cone

Sites advertising apps always seem to want to box the design into a hastily de-branded mock-up. Cone takes a daringly refreshing approach by depicting a more expansive mobile experience.

Ride Out

Amsterdam’s Ride Out bike store teases the content with an intriguingly masked video. Plus, we love the wheel-inspired spinning links.

Puddle Sound

This site is a model of minimalism. Beautiful photographs and very little text, there is nothing to distract from the product on display.

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28 décembre 2020/par Service comm.

9 Easy Ways to Deal With Difficult Clients

Actualités, Actualités

Naturally, there are bad clients out there, but 90% of the time, it’s not really the client who is at fault. Poor communication, a lack of setting expectations, and a failure to qualify clients beforehand is usually the problem.

If you’re dealing with a problematic client, there’s usually not a lot you can do to ‘fix’ things — you should focus on finishing the project as well as you can. However, what you can do is ensure this situation never arises again.

We’ve been taught that the customer is always right. But to be honest, that’s not always the case. It’s your job as a designer and brand consultant to help your client grow their business. Because of that, you may think you have to make every idea a client has — but if these ideas do not serve their business and their brand, you have to speak up! Remember that you were hired for a reason, and that reason is that you can help them build their brand, not because you can design anything they think of.

So, to avoid the ‘difficult’ client scenario, here are a few things you can do.

1. Be Selective With Your Clients

Figure out who your ideal client is and determine that you will only work with them. Ideal clients are usually people who understand you and respect you and your expertise. A client who hires you because they know what you have to offer (i.e., working towards their business goals) will be more receptive to what you present to them — they will also be more receptive when you push back ideas.

you have to be willing to decline projects

Your ideal client is not someone who wants to dictate the whole process to you (clients who already have an idea in their head and want you to make it into reality for them).

This means you have to be willing to decline projects. This can be super difficult — saying no to a paying client always is — but the mental toll of working for a non-ideal client is never worth the money!

Be selective with your clients and ensure you are on the same page before accepting any projects. To work only with your ideal client, you can have a method of qualifying them ahead of time. Some people use questionnaires; others sit down and have a chat with potential clients. If they meet your requirements, that’s great. If not, then let them know it might not be the best fit for both of you. You can also refer them to another freelance designer, who you know would be glad to have their work.

2. Remember: You are NOT an Employee

People usually become freelancers because they have a set of skills that doesn’t tie them down to one employer — you may have even developed this skill set deliberately to avoid being stuck in one office, working for one company!

So don’t forget that you are not an employee. Your clients don’t get to send you to non-productive meetings, have you in the office at certain times, or dictate any other part of your working life to you. As a freelancer, you work for yourself — don’t get caught up in the idea you are ‘employed’ by your clients.

If your client starts acting like an employer, you need to gently remind them that you are a freelancer. They chose to work with you because of your skills and talents, and as long as you deliver it on time and budget, they can’t complain about how you do it!

3. Have a Specific Scope of Work

One of the most frustrating parts of freelancing is over-demanding clients: it happens to us all, but it happens because we let it happen!

When you start a project, define exactly what you will and won’t do as part of a contract. Then, if the client wants more than you said you would give, you can refer them to the scope document and offer the additional work at an extra fee.

Documentation saves you a lot of hassle!

Having a fixed scope for all your work will free you from the ‘demanding client’ problem. Before you start working for them, sit down with them and ask them exactly what they want from your design. That way, you know exactly what you should do and what you should not do. You can then document the services you will provide and get a written confirmation from them. Clients will sometimes forget what they told you before — which is why having written documents to show them is useful.

If they ask for additional services, you can update the document stating these changes and send them a copy. Documentation saves you a lot of hassle! It’s your responsibility to be organized and professional at the end of the day, even with over-demanding clients. Always treat them kindly — never be rude, as this will cause them to give you a bad review and hurt you in the end. Act like a professional from the start, and your clients will treat you as such.

4. Document Agreements

You may find yourself with a client who is forever changing their mind or forgetting the details — so make sure all your agreements with them are documented, and both of you have copies. Just like the scope of work documents, you can refer to these agreements in the future, and it will resolve any issues you have.

5. Set Clear Expectations

You need to set clear expectations both before and after someone becomes your client — tell them what they can expect in the project and what is included and what’s not included. Remember that your time is valuable: you cannot work indefinitely, so it is okay to set limitations in a project. One way to do this is to offer two rounds of revisions on a project. This is more than enough to come out with a design a client is happy with. Most clients will understand these limitations as long as you communicate them from the get-go.

6. Set Benchmarks

Rather than taking your design brief from the client and going off on your own to design everything, set some project milestones or benchmarks. Don’t be that designer who goes radio-silent until the final design is presented (we know, creatives like the idea of the ‘big reveal,’ but remember this is business, and communication is key!).

Benchmarks are important for a few reasons. Firstly, presenting the final design may sometimes work out, but other times, the client doesn’t like it or the direction they had in mind. Secondly, it saves you time – you don’t need to design a whole project only to have to go back and revise it all!

creatives like the idea of the ‘big reveal,’ but remember this is business, and communication is key!

Plan regular check-ins with your client, include them in the process, and ensure you are on the right track.

Take a branding project, for example. You can present to your client two or three logo concepts, providing them with options. This decreases the number of times a client is unhappy with the project’s direction because they can choose which one they want. Remember to make each design unique, rather than just a small variation of the other. Think of them as three different directions to explore with your client, and take it from there.

Ensure each concept you provide is top of your game, too — that way, whatever your client chooses, it will be a great design. Imagine you make two okay concepts and one great concept, and your client chooses the weakest design!

7. Don’t Take Offence

Imagine the scene: you go to a meeting with your client to talk about the final design. You arrive, and as well as your normal contact, the CFO is present at the meeting. They take one look at your design and decide it doesn’t work.

Don’t get mad! For a start, you don’t know if the CFO has the final say on the design, and even if they do, you have an agreed scope of work, and this is now an opportunity to move the goalposts (for a fee) and renegotiate the scope of work. Look at this as an opportunity, not as a setback!

Also, remember that you can’t please everyone all the time. Not everyone will love your designs, and it’s not a personal attack.

8. Match Your Client’s Energy

Think before you open your mouth — communication is crucial in the freelancing world, and you need to be on par with your clients’ energy and vocabulary. Imagine you have just agreed on a project with a new client, and after the meeting, they say, “I cannot wait for you to knock this logo out of the park!” And you reply hesitantly, “I’ll do what I can.”

This has already made your client doubt you, and that’s a red flag. Now your client may leave the meeting wondering if they chose the right designer for the job. What you and your body language need to say is, “Hell, yes! We’re going to knock this logo out of the park!”

This is why matching a client’s energy is so important. If they are aggressive in articulating themselves, you should be, too; obviously within limits — always be professional, but don’t be afraid to sound excited and confident!

9. Be Honest With Yourself

Sometimes, you don’t get on with someone. It happens. We can’t be best friends with all of our clients! If there’s a personality conflict that’s causing problems, it can be impossible to resolve. You may want to have someone else handle the client relationship or transfer the project to another freelancer.

being afraid will never get you anywhere as a freelancer

What makes being a freelancer great is that you actually have all the power — you can fire a client if it’s really not working for you. An employee cannot fire his or her boss. If the relationship between you and your client has turned sour, you hate the work, and it’s causing you too many headaches, you can get rid of them. No one can make you work for someone!

Even if your client represents a huge chunk of your income, don’t be afraid to fire them. There are always more clients — being afraid will never get you anywhere as a freelancer. You also need to remember that your quality of life is just as important as your income! One cannot exist without the other — there’s no point in having a huge paycheck if your sanity is suffering due to it.

Conclusion

‘Difficult’ clients in freelancing do exist, but a lot of the time, you’ll discover they could have been avoided if you, the designer, took a few key steps.

You should always be selective with your clients and ensure they fit your ‘ideal client’ model; if they don’t, you can gently refuse their project and send them on to another designer who is a better fit.

When you do start working with a client, remember they are just that, a client. They are not your boss or employer, and you are a freelancer. They don’t get to dictate your working hours or appearance in meetings. They agreed to work with you, for your skills and talents, as long as you deliver quality work on time, they don’t get to tell you what to do.

Always have a scope of work in a written contract and set expectations before you begin. This saves you hassle later when a client becomes overly demanding. Along the design process, document all agreements in paper and have benchmarks wherein you check-in with your clients.

Finally, take care with how you handle your clients in person – don’t take offense if they don’t like a design, match their energy, so they have no room to doubt you, and if it really just isn’t working due to a personality conflict, remember you are free to leave!

Featured image via Pexels.

Source

Source de l’article sur Webdesignerdepot

25 décembre 2020/par Service comm.

Twilio Vs. MirrorFly: Who Is the Future of Real-Time Communication?

Actualités, Méthodes et organisation des process IT

Introduction

The COVID-19 pandemic has forced the corporate business world to network with associates and communicate with potential clients using online communication tools. Hence, given the current market conditions – having a functional and efficient communication system has become the need of the hour. Due to which platforms offering text, voice, and video chat features must ensure they offer enterprise-level models. These platforms must be customizable and scalable. It is also important for the communication platform to be of a certain standard that supports a huge number of users with minimal latency rates. Nevertheless, with multiple options in the market, it can be difficult to choose the right real-time communication platform.

Twilio

So, what is Twilio? Twilio is one of the top-rated cloud communication platforms in the market that uses a PaaS model. Twilio offers developers tools or software-based platforms to integrate voice, video, or messaging into any mobile app. Twilio is basically a developer’s platform, which means that this platform cannot be used by a marketer or a non-developer. Twilio as a communication platform provides a powerful API system for phone services offering companies to make and receive phone calls and send and receive text messages instantly.

Source de l’article sur DZONE

20 décembre 2020/par Service comm.

Exciting New Tools for Designers, December 2020

Actualités, Actualités

Jumpstart your next design project or speed up a workflow with some of these new tools and resources. With so many new tools being developed all the time, you are almost certain to find something that can help you with projects.

Here’s what new for designers this month.

Everypixel Patterns

Everypixel Patterns solves a common design problem: Creating seamless patterns with graphic editors is such a long and exhausting process. That’s why some people choose to get patterns from stock websites but that can be a challenge too (and difficult to search). This tool makes getting patterns less time-consuming. It includes a gallery of well-designed content, which you can customize and edit as needed.

Multiavatar

Multiavatar is a free and open-source multicultural avatar maker. Type something in the input field and generate one of 12 billion avatars. (Everything is randomly generated and free to use.)

Lobe

Lobe is a machine learning app from Microsoft that helps you create and train models. Start by showing the app examples of what you want it to learn and it will train a model for you. The tool is pretty easy to understand and you don’t need or experience or code knowledge to use it and you can train an app for free on your computer.

Laser Cat

Laser Cat is a silly and fun Google Chrome extension that adds a cartoon cat to your browser that allows you to zap away anything you want to remove in the browser window. It’s light and fun. Go play!

Pattern Collect

Pattern Collect is a curated gallery of patterns by various designs and illustrators. You can download patterns for use in projects or submit your own to share with the design community. The library is searchable and you can get new patterns via email if you subscribe.

FarbVelo

FarbVelo is a color palette generator that shows a new and random scheme with every refresh. The color choices are fresh and could work for a variety of projects, too.

CSS Clip Path Editor

CSS Clip Path Editor is a cool little pen by Mads Stoumann that puts an image inside of almost any clip path you can imagine. There are presets to choose from or you can adjust the settings and paths to create your own image shape.

Responsive & Configurable SVG Waves

Responsive & Configurable SVG Waves is a soothing pen by Jhey. Change the background and wave elements for a simple and cool animation in SVG.

Veed

Veed lets you host, edit, and deliver videos in the cloud using a REST API. It works on any browser, device, and bandwidth, and keeps your website light, even when delivering heavy video content.

Overlay

Overlay is a plugin for Figma or Sketch that transforms components and symbols into clean and reusable React, Vue, or HTML code. The benefit? Use it to create more consistent websites and design systems more quickly and in a pixel-perfect manner.

List.js

List.js is a library for adding search, sort, filters, and flexibility to tables, lists, and other HTML elements. It is built so that it will work on existing HTML and be invisible. Plus, it is simple to install and use.

What Are Design Tokens?

Design tokens are a “hot term” says Andy Bell. So, he wrote an explainer that breaks down what they are and how they might look in a standard data format like JSON. Read the explainer and you’ll be able to identify design tokens and understand them.

SVG Path Editor

SVG Path Editor makes it easy to manipulate paths for any SVG element. The grid – if you choose to use it – helps edits stay symmetrical and easy to manage.

Operator Lookup

Operator Lookup is a practical and fun tool. Enter a JavaScript operator in the search box to learn more about what it does. (You can also choose from a “keyboard” of options.) Thanks for the tutorial, Josh W. Comeau.

Beacon

Beacon is a tool designed to help you write, run, and share SQL in Slack. It makes collaboration easy so you can work on and run queries, debug, and resolve issues all in a single platform.

Plaiceholder

Plaiceholder transforms your images into lightweight placeholders using pure CSS or SVG.

Machine Translation

Machine Translation is available as Cloud API, on-premise translation server, and SDK that can be easily integrated into lots of business cases. Both solutions work with 110 languages.

Draggable Blend Generator

Draggable Blend Generator does just what the name implies. Change the blend mode of a background and foreground using a draggable tool so that you can see the changes in real time. Just enter the URL of a background image or pattern and color swatch and you are ready to go.

Jam Wand

Jam Wand is a “magic wand” for making changes on your website, starting with copy. Click on any text, edit it, and submit the change to GitHub to be merged into the code. Copy changes as easy as click, type, and click again. (This tool is still in beta.)

Boost UI Kit

Boost UI Kit is a collection of elements and components that will help you finish website design projects using a bright and airy style. It works with Figma for easy integration.

Romanizer

Romanizer is a fun game that tests your knowledge of Roman numerals. With two modes – a randomizer and a challenge you can participate in – you’ll learn to convert numbers visually in minutes.

Itmeo Market

Itmeo Market is a new online graphics marketplace with exclusive and ready-to-use templates for a variety of projects. Templates include elements for logos, UI kits, graphic elements, Instagram templates, landing pages, and more. (This is a paid/subscription-based resource.)

Bellmoco Handcola

Bellmoco Handcola is a beautiful decorative typeface with fun swashes and serifs. The free version is for personal use only.

Bondie

Bondie is a handmade brush typeface with fills in many of the letterforms. It contains 106 characters and is free for personal use.

Bovino

Bovino has multiple weights that can work for display or body text. The modern serif is free for personal use.

Estilistica

Estilistica is a thin modern style sans serif with smooth lines and a vertical profile. It is best suited for display use and is free for personal use.

Source

Source de l’article sur Webdesignerdepot

14 décembre 2020/par Service comm.

8 Awesome Black Friday 2020 Deals for Designers (Up to 94% Off!)

Actualités, Actualités

If you’re interested in a sneak peek of this year’s best Black Friday deals, stick around. You’ll find a few web designers’ favorites, including a stellar deal or two.

This year, more than a few of the popular retail outlets are shifting away from the traditional “camp out all night and bust open the doors when the store opens” shopping model. You might just prefer this less chaotic, ecommerce approach.

All of us are trying to adjust to what may eventually become a “new normal”. We may not like some aspects of this new normal, but there are bright spots as well.

More shoppers are likely going to shop online because of the coronavirus. That means you don’t have to fight the crowds while desperately attempting to socially distance. The shelves aren’t as apt to go bare, and shopping is easy, convenient, and safe.

1. Slider Revolution

You will find the Slider Revolution plugin incorporated in a host of WordPress theme tools and products. This premium plugin can in fact boast of more than 7 million users around the globe.

What you may not be aware of is that it is much more than just a WordPress slider. With it in your web design toolbox, you can in fact create just about anything you can imagine.

Expect to find:

A stunning selection of elements including sliders and carousels;
Attention-getting hero sections designed to make your home pages really stand out;
Single-page websites with layouts unlike anything you’ve seen before;
Modular structuring that allows you to rearrange and reuse sections however you choose and the ability to mix and match modules with any WordPress content;
Add-ons whose cutting edge features push the boundaries of web design possibilities.

There’s more of course. To celebrate Black Friday and Cyber Monday you can NOW get any Slider Revolution subscription plan or one-time payment at a 33% discount.

Just click on the banner and use the BLACKFRIDAY code at checkout.

2. Amelia

When done manually, booking and managing appointments can be tedious and subject to mistakes and errors. Amelia provides an automated booking process that is oh-so easy to work with and is error free; just what you need to help you acquire more happy customers.

Key features of Amelia’s fully responsive design include:

A dashboard system that enables you to track approved and pending appointments, booking changes, and revenue;
Zoom Integration, Google Calendar, and Outlook Calendar sync;
The ability to accept and easily manage recurring appointments that customers can schedule;
Front-end customer and employee appointment and event managing and backend appointment adding, editing, and rescheduling;
Email notifications for pending and approved appointments and events.

And much more that will save you loads of energy and a ton of time. Give Amelia a try, and if you like what you see (and you will), take advantage of the 30% Black Friday discount.

3. wpDataTables

wpDataTables 3.0, with its fresh, new look, gives you a host of different ways to generate attractive, customizable, and responsive tables and charts, and a host of different ways to present them.

Tables can be created from most data sources, the most common being MySQL query, PHP array, Google Spreadsheet, Excel files CSV files, and JSON and XML inputs;
A working knowledge of SQL is not required!
Addons include Gravity Forms, Formidable Forms, Report Builder, and Powerful Filter;
wpDataTables users can generate Tables and Charts quickly from massive amounts of data (saving hours of effort);
Tables and charts are customizable and maintainable (editable once placed in use);
Tables can be created manually if you wish.

Click on the banner now and take advantage of wpDataTables 30% Black Friday discount on all licenses and addons.

4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

In TheGem, the ultimate WordPress multipurpose toolbox, you will find:

A rich selection of 400+ premium pre-built multi-page and one-page websites, all available for Elementor and WPBakery page builders;
The ability to mix and match any of this demos, layouts and page sections to create your own unique look;
Extended WooCommerce layouts & tools for making online shops, which convert better;
TheGem Blocks: an ultimate tool for building webpages at the speed of light.

And much more. Just click on the banner and check this 5-star product out.

5. Mobirise Website Builder

Creating a Google-friendly can take time, unless you have Mobirise at your fingertips, in which case you have a number of helpful tools to speed things up.

No coding, it’s all drag and drop;
3,600+ website templates are at your disposal plus sliders, popups, forms, and more;
Many eCommerce features, including a shopping cart;
Latest Google Amp and Bootstrap4;
You can download Mobirise for free.

And, because it’s Black Friday, everything is yours at a 94% discount!

6. Get Illustrations

Get Illustrations offers royalty free and landing page Illustrations ready to drag and drop into your web design. You’ll have access to:

An extensive library of 4000+ illustrations with more added every week;
A wealth of design formats, including AI, PNG, SVG, Figma, Adobe XD, and Sketch;
Free updates and new illustrations weekly (included in the bundle).

Click on the banner and use the Coupon Code BLACKDEAL for your 30% discount.

7. XStore | Responsive Multi-Purpose WooCommerce WordPress Theme

For anyone planning on creating an eCommerce store, the XStore name says it all. Key features you’ll find in this powerful and flexible WooCommerce theme include:

More than 95 good-to-go-shops plus a full AJAX shop to get you started;
300+ pre-defined shop/page sections, a header builder, and a single product page builder;
Elementor, WPBakery and $510+ worth of premium plugins.

Click on the banner and sign up to become one of XStore’s 55,000+ happy customers.

8. Kalium – Creative Theme For Multiple Uses

Kalium is an easy-to-use, easily maintainable multipurpose theme for WordPress users that is always updated to use the latest WordPress standards.

Kalium provides its users with a host of professionally-designed pre-built demos and elements;
Many plugins such as: Slider Revolution, WPBakery, Elementor, Layer Slider, Advanced Custom Fields PRO, Product Filter for WooCommerce, Product Size Guide,WooCommerce and other premium plugins are included.

Kalium is responsive, GDPR compliant, and gives you full eCommerce and top-quality customer support. It has a 5-star rating after 36k sales on ThemeForest – seriously impressive!

*****

If you hit the retail stores remember to social distance.

Or, if you would rather take a brief break from the demands of Covid-19, take advantage of one or more of the above ecommerce sales. As you can see, there are some excellent ones!

[– This is a sponsored post –]

Source

Source de l’article sur Webdesignerdepot

24 novembre 2020/par Service comm.

Team Vitality, leader de l’e-sport, intègre les technologies SAP pour accélérer sa croissance internationale

Actualités, ERP & Applications, Innovation, SAP

Levallois-Perret, le 23 novembre 2020 – SAP France annonce accompagner Team Vitality dans sa digitalisation. Le leader européen de l’esport s’appuie sur les solutions de SAP pour accélérer son développement à l’échelle internationale.

Quand Big Data rime avec esport

Le milieu du sport peut être considéré comme un système complexe où interagissent de nombreux acteurs comme les sportifs, les sponsors, les entraîneurs ou encore les fans. Les objectifs d’un club consistent à la fois à augmenter les performances de ses équipes mais également assurer une rentabilité financière sur le long terme dans un environnement de plus en plus concurrentiel. Ce modèle se vérifie dans des sports très médiatisés et aux forts enjeux business comme dans le football, le basketball, le tennis, etc, mais se confirme aussi dans l’esport dont la croissance et l’attractivité ne font désormais plus aucun doute.

En tant que partenaire d’innovation et d’analyse de données d’organisations sportives professionnelles telles que la NBA, la WTA, Team Liquid et le FC Bayern, SAP intensifie la portée de son offre ERP dans l’esport. Outre la gestion de la performance des joueurs, SAP cherche également à impliquer les fans avec ses technologies innovantes. Intégrant des outils de gestion financière et aussi d’engagement marketing, SAP renforce la compétitivité des équipes esport en accélérant leur transformation numérique. Et pourquoi pas demain s’orienter dans la voie de l’ »Athlète Digital » ?

C’est dans ce contexte que la collaboration est née avec Team Vitality.

Team Vitality, un développement fulgurant

Fondé en 2013, Team Vitality est le plus important représentant français sur la scène internationale de l’esport. Comme dans le sport traditionnel, l’équipe est aujourd’hui devenue une marque à part entière avec plusieurs millions de fans. Avec le temps, Team Vitality a développé un marketing avancé et créé d’importants partenariats avec de grandes marques internationales. Team Vitality, c’est désormais toute une gamme de merchandising qui va des maillots officiels aux accessoires high-tech, en passant par une ligne de vêtements. Son business model s’appuie sur la vente en ligne mais aussi sur des points de vente et des espaces de rencontre avec ses fans qu’il compte décliner dans plusieurs grandes villes en France et en Europe. L’entreprise emploie aujourd’hui une cinquantaine de personnes.

SAP pour structurer sa croissance financière et rassurer ses investisseurs

Pour booster sa croissance, Team Vitality enchaîne les levées de fonds depuis plusieurs années. La marque mise également sur le meilleur des technologies pour gérer efficacement sa croissance, sur SAP pour l’accompagner dans le pilotage financier de son activité et sur APSIA pour l’assister dans cette transformation digitale. Team Vitality s’appuie sur 3 solutions clés de SAP :

SAP Business By Design, ERP basé sur le cloud pour optimiser la gestion de la finance, des achats et des stocks.
SAP Cloud Platform, plateforme d’intégration et d’extension pour faciliter les échanges avec l’écosystème de l’entreprise.
SAP Analytics Cloud, une solution d’analyse augmentée multi-source pour optimiser et accélérer la prise de décision.

Un pilotage de l’activité facilité

L’utilisation des trois solutions SAP permet à Team Vitality d’optimiser l’ensemble de ses processus. Plus précisément, cinq aspects de la gestion de l’entreprise sont impactés :

Un suivi facilité d’éléments clés dans les contrats de partenariats et les contrats fournisseurs.
Une gestion des données améliorée : un meilleur tracé des flux grâce à une source d’information unique et fiable permettant ainsi de répondre facilement aux différentes contraintes contractuelles et légales (audit des comptes, RGPD, etc.).
L’automatisation de certaines tâches telles que le paiement de certains fournisseurs ou la comptabilisation de certains flux récurrents permettant ainsi un gain de temps considérable.
Une meilleure connaissance des flux financiers de l’entreprise dans un contexte de forte croissance du nombre de flux et de développement régulier de nouvelles activités.

« Nous avons plusieurs business models en un : nous faisons de la vente retail via notre site Internet, nous élaborons des contrats marketing avec différentes marques et nous générons également du contenu. Il était donc nécessaire d’avoir plusieurs outils regroupés en une seule interface facile d’accès pour pouvoir gérer l’ensemble de ces activités », explique Sonia Manueco, CFO chez Team Vitality.

Une collaboration sur le long terme

A terme, Team Vitality souhaite pousser encore plus loin l’utilisation des solutions SAP pour ainsi impacter toutes les branches de l’entreprise et l’accompagner dans son développement à l’international. Team Vitality envisage ainsi pour le quatrième trimestre 2020, une interconnexion entre le webshop et les différents flux de l’entreprise permettant d’améliorer la qualité de suivi et d’amélioration des commandes.

« Grâce à SAP, nous avons tous les composants pour aller encore plus loin : nous souhaitons nous améliorer davantage sur le volet opérationnel via l’automatisation de l’ensemble de nos process légaux, qualités ou encore logistiques. L’objectif à long terme est également d’exploiter l’ensemble des datas que nous récupérons sur nos plateformes comme Twitch et Twitter pour pouvoir faire le lien entre les interactions avec nos fans et les achats sur notre webshop », conclut Franck Boniface, COO chez Team Vitality.

Contact presse Team Vitality

Valérie Duthey et Maéva Corbel, Le Public Système PR – vitalityrp@lepublicsysteme.fr

Contacts presse SAP
Daniel Margato, Directeur Communication : 06 64 25 38 08 – daniel.margato@sap.com
Pauline Barriere : 06.13.73.93.11 – presse-sap@publicisconsultants.com

The post Team Vitality, leader de l’e-sport, intègre les technologies SAP pour accélérer sa croissance internationale appeared first on SAP France News.

Source de l’article sur sap.com

23 novembre 2020/par Service comm.