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How to Design a Contact Page That Drives Engagement

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How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything?

One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away.

Since building a relationship with customers is crucial to success, it makes sense that the contact page would be an essential part of driving results. Unfortunately, a lot of website owners pay virtually no attention to that page. They ask their designer to create a page with their address and phone number on – and that’s it.

What many business owners don’t realize, is that the contact page is the door to deeper, more lucrative relationships with potential prospects. The design of this essential website element needs to be fantastic to drive results.

So, where do you start?

Defining a Well-Designed Contact Page

Let’s start with the basics, what makes a great contact page?

The complete answer to that question depends on the target audience. Some customers will want to see fun and friendly contact pages, complete with social media sharing buttons. Others will want to see a map that shows them exactly how to reach an office or business.

There are a few golden rules to keep in mind, of course. Contact pages should be:

  • Easy to find: Don’t hide the link to the contact page on the website footer. Make it easy for customers to find out how they can get in touch.
  • Simple: Don’t put too much content on this page or it will overwhelm your audience. Just let them know where they can go to get answers to various questions.
  • Professional: Even if you have a friendly brand personality, your contact form still needs to be grammatically correct and well-designed to show a professional edge.
  • Convenient: Make your phone number clickable so customers can use it on Skype. The same can apply for your email address. Provide easy access to social media profiles, and if you have a contact form – keep it short and sweet.
  • Informative: Include all of your contact information in the same place. This may include your address, a map to your location, social media pages, email addresses, and even forums.
  • Accurate: Ensure that the information on your contact page matches the information listed elsewhere. Check directories and Google my Business listings to be sure.
  • Attractive: Yes, a contact page needs to look good too. Plenty of white space will make essential information stand out. A good layout will guide the eye through the page.
  • Consistent: Make sure the contact form on your website matches the brand personality that appears on all of your other pages.

Take a look at the Tune Contact page:

It’s beautifully laid out, with clear information that’s easy to read. The company shows exactly why customers might want to get in touch and how they can reach out. As you scroll through the page, you’ll find additional office locations, email addresses for different teams (sales and support), and links to social media accounts too.

How to Drive Engagement on a Contact Us Page

A good contact page needs to look fantastic, showcase the company’s personality, and capture audience attention. However, there’s a big difference between a contact page that gets the job done, and one that convinces your audience they have to connect with you.

Here are some excellent ways to make your contact us page stand out.

Step 1: Using Color Correctly

Color and color psychology have a massive impact on user experience.

Studies constantly demonstrate the conversion powers of having the right shades on certain pages throughout your website. For instance, changing a CTA button from red to green can increase click-through rates by 27%.

However, every audience is different. The colors that drive engagement on a contact page for your company will depend on your target customer. A/B testing color palettes that match your brand personality is a good way to get started.

One interesting example of colors that make the right impact on a Contact Us page comes from Hubspot. Here, the brand maintains it’s brand color (orange), but it also introduces some new shades that convey trustworthiness and professionalism.

Blue is the most calming and credible color for any brand, The gradient that Hubspot uses here blends perfectly with its brand identity, allowing for a stunning contact page, with CTA buttons that still stand out.

Experiment with colors that can generate the right emotional response from your audience, but don’t ignore the golden rules of color in web design. You still need to showcase your brand identity, and you still need a way of making crucial information stand out.

Step 2: Humanizing the Customer Service Team

Some of the customers that arrive at a contact page are interested in your product or inspired by the potential of your service. Other customers will be looking for assistance because they’re frustrated with something or stressed out.

If you’ve ever had a problem with a product and wanted to reach out to the brand about it, you’ve probably noticed how annoying it is to find a blank contact page with nothing but an email address. The lack of effort and humanity in the contact page is enough to convince you that you probably won’t get a response.

But what if you add some happy smiling faces to the page?

Research indicates that brains are fine-tuned to recognize and appreciate human faces. Having a picture of your customer service team, or just any human being on your contact page makes you instantly more approachable. Your customers start to feel like they’re reaching out to a person – not an empty website.

Look at how engaging and personalized this contact page from Amber McCue looks:

Although you can show any human face on your contact page and potentially get results, showing your actual agents will be more likely to drive positive results. It’s a great way to showcase the authenticity and humanity of your team.

Step 3: Making it Easy to Find

A surprisingly large amount of the time, companies shove their contact information into the footer of their website, forcing customers to spend forever looking for them. However, your audience might not want to spend an age searching for your details if they’re in a hurry to get answers.

Stowing a contact page in a footer is also a problem for those visiting your website via mobile, as they might not be able to see all your footer details and links as well.

A Contact Us page doesn’t have to be a massive part of your website navigation if you don’t want it to be. However, it should be one of the first things your audience can see. Putting the information on the header of your website, or even sticking it to the top of the page as your users scroll is very helpful.

Zendesk makes it easy for customers to get in touch in multiple ways. First, the Contact section of the website is clear at the top of the page. Secondly, if you start scrolling through the Zendesk website, a “Get Help” button pops up, so you don’t have to scroll back to find assistance:

Remember, aside from making sure that your contact page appears in the right part of your website, it’s also worth ensuring that it’s easy to understand. Don’t use unusual terms like “Chat”, or “Chill with us”. Stick to tried-and-true options like Help, Contact, or Support.

Step 4: Making the Experience Relevant

There’s a reason why it’s practically impossible to find a one-size-fits-all contact page.

It’s because different customers need different things from your brand.

Some customers will be looking for the answer to a question; others will want to discuss something with your sales team. That’s why many companies are using adaptive contact pages that can change to suit the situation.

For instance, you may start by asking customers what they need help with. Zapier takes this approach with its Contact page:

By asking the client what they need straight away, Zapier can make sure that the visitor finds the right information, and the right number or email address for the appropriate agent. You can even scroll down the help page and look for something in the available help centre, using the search bar. Or you can click on View our experts to hire a Zapier pro.

Creating a dynamic and customized experience like this does a few things. First, it ensures that the customer will reach the right person to help them first-time around. This reduces the number of inappropriate calls your employees have to deal with, and the number of transfers.

Secondly, you deliver a better experience overall for your client, because they don’t have to repeat their issue to multiple people or start a massive email thread. They get the support they need immediately.

Dynamic contact pages can even save you some money and time. If clients decide to solve an issue themselves, using your resources, that’s great for your busy agents.

Step 5: Direct People to the Right Place

The central focus of your contact us page needs to be the available contact options. Centralizing the contact options on a page is an excellent way to make sure that they get the right amount of attention. Centralizing also means that your customers can spend less time searching for the contact details that they need, which is great for usability.

The Melonfree.com website uses a contact us form that’s centralized to immediately pull attention to the customer’s options for getting help.

Centralization isn’t the only way of using design principles to guide visitors on a contact page. According to Ray Hyman and Edmund Hick, increasing the number of choices on a page often increases the time it takes for people to make a decision.

When it comes to connecting with a brand, the right option for each customer will depend on the person and the situation they’re trying to overcome. For instance, a customer that needs to reset their password will probably be able to get the solution they need from an FAQ page.

On the other hand, someone who needs help using a new feature might need the guidance of a professional. To help guide customers to the right solution, Basecamp gives customers a variety of steps to follow to get the right solution fast.

The main purpose of the contact page is to help customers get the right answer with an informative form. However, there are unobtrusive alternative options available too. If all you’re looking for is a way to help yourself fix a problem, you can click on the help guides link before you ever scroll down to the form.

Step 6: Support the Contact Team Too

The best contact us pages aren’t just a great way to improve customer experience. Well-designed solutions also help the customer service team to save time and stay productive.

One of the primary metrics that companies consider when evaluating the success of a service team, is the number of replies required before an issue is resolved. However, if the initial question from a customer doesn’t contain enough information, this number often increases.

Using the design of the contact form to access the right information helps with:

  • Automatically routing people to the right team member: Companies can set up segmentation rules that automatically send certain emails to different employees based on keywords. You might have questions that go to the sales team, and separate queries that you direct straight to the customer service team.
  • Show appropriate support options and FAQs: Remember to give the audience a chance to help themselves before they reach out for extra support. Links to an FAQ page or self-service options can really reduce the pressure on a team. Some companies even add automated chatbots to the mix to help with self-service.
  • Prompt for extra context: Although not every customer will take advantage of an opportunity to add extra information to a form, some will. Adding a box to your contact form for “anything we need to know?” is a great way to generate more information. Ban.do includes a simple “question” box where customers can add as much detail as they like. An option to add screen shots or documents might be a nice touch too.

Building Your Own Contact Us Page

Every customer has their own specific set of needs. The right contact page for another business might not be the right one for you. That’s why it’s so important to take some time getting to know your customers and speaking to your support team.

When you’re planning your contact page, it helps to ask yourself some basic questions about what you want to achieve. For instance:

  • What kind of channels will our customers want to use to connect with us? Look at things like social media messaging, email, or phone calls. If you’ve got a relatively tech-savvy audience, then they might want to use things like instant messaging with chat bots too.
  • How can we direct clients to the appropriate channels in as little time as possible? Having a system in place to automatically route your customers to the right agent will reduce the time to resolution for your customers. The faster you solve problems, the better your reputation becomes.
  • What can we do to set customer expectations and build confidence before they speak to us? Designing a professional-looking contact page will increase customer confidence, while an FAQ section shows that you’re ready to answer common questions.
  • How can we showcase a unique brand personality without making the page complicated? Everything from using distinct brand colors on a contact page, to adding images and illustrations reminds customers that they’re in the right place.
  • What can we do to reduce the friction points in a customer’s path to contact? Avoid adding too many input options to a contact form and ensure that it’s easy to reach out when your clients have a problem.

Understanding exactly what your audience needs from you, and what they’re looking for when they come to your team for help reduces the effort involved for your client when they reach out for help. Remember, today’s digitally-savvy customers expect their interactions with companies to be as streamlined and simple as possible.

Make the Most of Your Contact Page

Contact pages are frequently an afterthought in the website design process. However, they’re one of the most valuable tools your company has. With a good contact page, you ensure that your customers can always reach you when they have problems. What’s more, you boost your chances of people wanting to reach out to the sales team too!

Good luck creating a contact page that encourages engagement from your target audience. Don’t forget to track your results from each design, and A/B test for optimization.

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Everything You Need to Know About Websites And Privacy Laws

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When it comes to compliance, website developers need to keep their eyes on more than just ADA regulations and Section 508. Privacy laws are a big consideration and decisions on how to build privacy into a website start with architects. 

And that’s exactly what website developers (and designers!) are. They build up attractive, functional websites and apps for their clients. Yes, they work closely with clients, copywriters, vendors, and other professionals to get the job done, but the developers are the ones who put it all together. 

That’s why it’s critical that website developers are well-versed in marketing privacy laws — these regulations directly impact the end results of their work. But how does a website architect create a digital platform that honors both user privacy and the needs of their clients? 

What Privacy Laws Are Important For Web Developers?

The two biggest privacy laws that web developers need to keep tabs on are the General Data Protection Regulations (GDPR) and the California Consumer Privacy Act (CCPA). Each law has its own unique scope and provisions, but they both shifted the landscape in defining an individual’s rights to their personal data and set mechanisms for how these rights would be protected and enforced.

Each regulation also carries with it fines, fees, and legal measures for non-compliance. These can be substantial. And if that’s not enough, there’s an ever-increasing consumer demand for websites that prioritize privacy and security. Consider these statistics:

  • 82% of Americans surveyed say they are concerned about the security of their online data
  • 79% of adults claim they are very or somewhat worried about how companies use the data they collect about them
  • 63% of Americans believe they understand very little or nothing at all about privacy laws and regulations that are intended to protect their data

How Can Developers Implement These Laws?

Privacy by Design is Critical for Websites

Under GDPR, web developers are required to adopt the Privacy by Design framework, which is a multi-point methodology intended to standardize data protection measures. 

Building privacy into websites shouldn’t happen at the end stages. It should start with how the websites are conceptualized in the first place. Here are points to prioritize:

  • Minimize that data you’re collecting and pseudonymize it to protect data privacy
  • Are you capturing consent? How? Where?
  • Integrating security measures to protect data — anytime you capture data or implement a third party product, a security risk is born.
  • Knowing where you’re introducing privacy and data sharing notices
  • Implement just-in-time notices to provide consumers transparency and build trust 
  • Giving your users the opportunity to manage their personal data

Let’s look at these a little more closely…

Data Minimization is the Goal

Data minimization is an important principle embedded in GDPR. Data minimization itself is a pretty straightforward concept: organizations should limit how much personal data they collect and only process the information necessary to accomplish their business purposes. Once the data is no longer useful, it should be deleted. 

For web developers, this means several things. When it comes to building websites, forms, cookies, and other methods should only ask for essential information. For example, if you are creating a pop-up to collect email addresses, don’t ask for their location unless it’s relevant to the email list and better serving their needs.

How and Where Do You Introduce Privacy Policies and Notices?

Let’s say you take data minimization seriously. That’s great! Now you need to put those data collection practices into words and share them with your customers. 

Privacy policies and notices are a big part of both GDPR and CCPA. Both the CCPA and the GDPR mandate that your privacy policy detail why you’re collecting information and how it will be used, as well as what the individual’s rights are and how they can exercise them. 

CCPA takes a slightly different angle, requiring privacy policies to disclose if the business sells personal data and what third parties have access to the data. CCPA also dictates that privacy policies and notices are current, updated at least annually.  (Nota bene: GDPR also asks for updated privacy documents, but doesn’t specify frequency.) 

How does this translate from policy into web development?

  • If you’re collecting data to improve user experience, allow for targeted ads, or sharing information with third-parties, this information will need to be included in a privacy notice. Remember, CCPA works with a broad definition of selling data, so you may need to account for a “Do Not Sell” link on your home page. 
  • Considering using data beyond these purposes? Plan to obtain explicit user consent for each additional purpose.
  • What’s your plan for the data after the user gives it to you? Where is it stored? Who has access to it? How long are you keeping it? These are all questions that a website developer should consider, and that needs to go into a privacy notice. 

Just-in-Time Notices for Transparency and Trust

Part of Privacy by Design is the use of individual components of your website to create transparency and support compliance. From a development and design perspective, this means you should always be looking for ways to communicate the hows and whys of data collection. 

Yes, your privacy policies and notices aid in this, but going beyond these pieces is important. Customers recognize when businesses go the extra mile for them, after all. 

So consider implementing just-in-time notices at points where users enter their information. These notices are a chance to share your data collection practices with your users. It’s transparent! It’s open! It aids in consumer awareness! 

Keep Users in the Loop

Want to win over your customers? Make it as easy as possible for them to manage their personal data and how it’s being used. This starts with making sure they are aware of why you’re requesting their information and how you’re planning on using it for the website. You should also:

  • Get user consent — clear and unambiguous user consent — prior to gathering any data at all. This includes cookies.  
  • Don’t pre-tick boxes for consent. Just don’t. (It’s bad practice AND it’s against GDPR.)
  • Link to all legal documents on the site. Users should be required to agree to them before using the service. 
  • Want to send marketing communications like email newsletters to your customers? Make sure they agree to this. Expressly. 

One helpful tool for keeping users in the loop is a marketing preference center. A marketing preference center allows users easy access to their information. From there, they can manage, edit, and delete their information at their discretion.  

Bonus? A marketing preference center is an excellent point at which to communicate a business’ commitment to privacy. While users will pick up this through all the discrete elements of privacy on your website, putting it all into one hub that also allows users control over their data really reinforces this message. 

Remember, it’s not just on the consumer to manage their data. Web developers should commit to managing the data in their systems. This means they should:  

  • Maintain accurate and clean records of users’ data consent preferences
  • Send regular reminders to users to update their personal information in your system
  • If a user deletes their account, promptly delete all of their personal information  
  • If your client goes out of business or is sold, they should delete all personal information in their system

Make it User Friendly

A final point: making your websites user friendly is important regardless of privacy compliance. Users expect websites that don’t make them think deeply about, or worry about, their privacy. Make it accessible and easy. Don’t make people figure it out on their own.

Give them value for sharing their data

Your users don’t have to share their data. They’re choosing to. So in exchange for their personal information, make sure you’re using it to provide a user-friendly website. Offer them a secure, enjoyable experience.  

But don’t ask for more than you need

Let’s loop back around to this point again. While consumer data can help you build a better website, don’t plan your websites around it and don’t demand data to create a good experience. 

Usability, web design, and website security; all of these things benefit from consumer data. But privacy laws should always guide how any personal data is collected and used, and respect for consumers’ individual rights, and honoring their privacy should be top-of-mind for web developers. 

 

Featured image via Pexels.

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Dépoussiérez votre décisionnel avec SAP Analytics Cloud

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SAP Analytics Cloud concrétise la Business Intelligence de nouvelle génération, avec une ouverture totale, un plus large ensemble de fonctionnalités et l’intégration de technologies intelligentes, allant jusqu’au prédictif.

« Être une entreprise Intelligente, c’est rechercher au sein de l’ERP les voies d’automatisation, d’intégration et de fluidification des processus, explique Florian Hamon, Business Development Director, SAP Center of Excellence, SAP. SAP Analytics Cloud ou SAC participe à ce mouvement, avec son analytique temps réel et ses fonctionnalités avancées. »

SAP Analytics Cloud combine dans une unique offre cloud une solution de Business Intelligence avancée, des outils de planification et des capacités d’analyse augmentée. Des atouts clés pour accélérer le processus de décision.

Une solution conçue pour les défis d’aujourd’hui…

SAP Analytics Cloud est né d’un triple constat : un changement de paradigme en matière de BI, une très forte accélération des solutions cloud et la volonté d’accéder aux solutions métiers depuis tout type de support.

Concernant la Business Intelligence, SAP Analytics Cloud est capable de se connecter à toutes les sources de données grâce à des connecteurs SQL, BusinessObjects et SAP. La création de stories s’effectue à la souris, avec la possibilité de personnaliser les dashboards et d’insérer des éléments visuels évolués (par exemple de la cartographie). Des fonctions avancées de collaboration et de partage sont proposées. Enfin, une intégration native avec Excel est assuré, au travers d’Analysis for Office.

Sur le terrain du planning, SAP Analytics Cloud permet une planification dans l’instant, c’est-à-dire en live. Vous allez pouvoir ainsi analyser et restituer depuis le même outil. Mais aussi simuler, au travers de scénarios de type what-if, qui permettront d’explorer différentes options de décision. Là encore, le collaboratif (partage de plannings, délégation de tâches) est au cœur du module planning de SAC.

… et de demain

Le pilier Smart de SAP Analytics Cloud est primordial. Ses fonctionnalités intelligentes s’appuient massivement sur les algorithmes et le Machine Learning.

  • Découverte intelligente : SAC va proposer automatiquement et intelligemment des dashboards clés en main construits automatiquement à partir d’un jeu de données, sans préparation préalable. Des KPI variés sont proposés et les indicateurs clés influençant les données sont mis en valeur.
  • Interrogation des données : il est possible d’automatiser la génération de contenu en effectuant des recherches exprimées en langage naturel. Vous n’aurez plus besoin de passer par le service informatique pour disposer d’une restitution personnalisée.
  • Analyse intelligente : cette fonctionnalité permet de comprendre ce qui se cache derrière une donnée de base. Elle pourra également détecter des patterns dans les données ou donner la raison d’un point de données particulier.
  • Terminons par l’une des fonctionnalités les plus innovantes de SAP Analytics Cloud, les scénarios prédictifs : l’entrainement de modèles de Machine Learning avec des données existantes permettra par la suite de les utiliser sur de nouveaux jeux de données. Une technologie qui ouvre la voie à l’analyse prédictive !

The post Dépoussiérez votre décisionnel avec SAP Analytics Cloud appeared first on SAP France News.

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Making Minimalism Functional in Web Design

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Today, great design isn’t just about conveying the right amount of information in a certain number of pages. 

There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience. 

After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience that they should stay on their pages. The more convenient and attractive your websites are, the more likely it is that visitors will want to stick around. 

Minimalism, one of the more popular styles of web design from the last few years, can sometimes assist designers in making attractive and effective websites more functional.

The less clutter and confusion there is on a page, the easier it is to navigate. 

So, how do you embrace the benefits of functional minimalism?

Understanding Functional Minimalism

Many webs designers are convinced that minimalism is all about aesthetics. 

They see a website like Hugeinc.com and assume that the minimalist appearance is all about making the website as attractive as possible.

However, the underlying ideas of minimalism in web design go much deeper than this.  The history of minimalist design begins with Japanese culture. Japan has long focused on balancing simplicity and beauty with its architecture, interior design, and even graphic design. In the Western world, minimalism got its day in the sun in the web design environment, after customers endured years of cluttered and complicated web pages with difficult navigation, overwhelming information and clashing graphics. 

Designers began to experiment with the idea that less really could be more — particularly when it came to the digital landscape. 

The Functional Rules of Minimalist Web Design

For a while, minimalism was the most popular style for a website. During 2018, in particular, minimalist web design soared to the top of the designer demand list, as companies fell in love with a combination of white space, simple navigation and bold text. 

While now, there are other design trends stepping into the industry, designers can still benefit from exploring some of the essential rules of functional minimalism. After all, visual complexity has been proven to damage a person’s perception of a website. 

Additionally, a study conducted by the EyeQuant group found that a clean and simple design can lead to a lower bounce rate. Minimalism gives viewers less to contend with on a page, which can allow for a simpler and more straightforward experience. Additionally, a clean website can also drive additional benefits, including faster loading times, better responsivity between screen sizes and more.

Because you’re only using a few images and well-spaced text, you can even experiment with different strategies, like graphics and dynamic fonts. Look at the Manuel Rueda website, for instance, it’s a great example of how a minimalist design can be brimming with activity.

So, how can any designer use the principles of functional minimalism?

1. Focus on the Essentials

First, just like when designing a landing page, designers need to ensure that they’re concentrating only on the elements in the page that really need to be there.

This means removing anything on the website that doesn’t support the end-goals of the specific page that the viewer is using. Any pictures, background noise, buttons, or even navigation features that aren’t going to support the initial experience that the visitor needs, must go. 

Think about what’s going to distract your visitors from the things that are important and concentrate on giving everything a purpose. For instance, the Plus63.org website instantly introduces the visitors to the purpose of the website, then allows users to scroll down to get more information. The data is spread clearly through the home page, pulling the viewer into a story. 

2. Embrace the Positives of Negative Space

Negative space is one of the fundamental components of good minimalist web design. 

Every part of a good website doesn’t need to be filled with noise to make a difference. White, or negative space can help to give your viewer the room they need to fully understand the experience that they’re getting. 

From a functional perspective, it’s the difference between placing someone in an overflowing storage container and asking them to find what they need or placing them in a room where items are carefully spaced out, labelled, and waiting for discovery. 

The Hatchinc.co website uses negative space to ensure that information is easy to consume. You can find the different pages of the site easily, the social media buttons, and the newsletter subscription tool. Plus, you get a chance to see some of the work behind the site.

3. Make it Obvious

One of the biggest problems that consumers have encountered in recent years, is the concept of “choice overload”. 

Whether you’re in a store, or on a website, you’re never sure what to do first. Do you check out the blog posts on the site to learn more about the authority of the company? Do you visit the “About” page, to see where the brand come from? Do you head to their product pages?

As a designer, functional minimalism can help you to make it obvious what your audience should do next. As soon as you arrive on the AYR.com website, you’re not overwhelmed with choice. You can either head to your bag, “shop now”, or check the menu. 

Since the “Shop Now” CTA is the biggest and most compelling, the chances are that most visitors will click that first, increasing the company’s chance of conversions. 

4. Simplify the Navigation (But Don’t Hide It)

The AYR.com example above brings us to another concept of functional minimalism. 

While minimalism and simplicity aren’t always the same thing, they should go hand-in-hand. When you’re designing for functional minimalism, you should be concentrating on helping visitors to accomplish tasks as quickly and easily as possible, without distraction. 

That means that rather than overwhelming your audience with a huge selection of pages that they can visit at the top or side of the screen, it may be worth looking into simpler navigation options. A single menu icon that expands into a full list of items remains a popular design choice – particularly in the era of mobile web design. 

For instance, look at the simple menu on newvision-opticien.com.

With this basic approach, designers can ensure that visitors are more likely to click through to the pages that their clients want their customers to visit. They can still find what they need in the menu, but it’s not taking up space on the page, or distracting them. 

5. Set Great Expectations with the Top of the Screen

Functional minimalism can also help today’s designers to more quickly capture the attention of their visitors from the moment they click into a website. 

The content that’s visible at the top of the page for your visitors is what will encourage them to take the next step in their online experience. Make sure that you’re providing something that keeps your audience interested and gives them the information they need. 

That way, you’ll lower the risk of high bounce rates for your clients, while also taking advantage of minimalism’s ability to deliver quick access to information for your audience. 

At the top of the page, the Kerem.co website instantly introduces the visitor into what the website is all about, and what they should do next. 

You can even deliver more information in one chunk at the top of the page, without cluttering the environment, by using good UI animation. 

Consider implementing a slideshow of pictures that flip from one image to the next, or a font section that dynamically changes as your audience has chance to read each sentence. 

6. Use Functional Minimalism in the Right Spaces

Remember, functional minimalism isn’t just for home pages. 

Depending on what you want to accomplish for your client, you could also embed the components of minimalism into landing pages, portfolios, and squeeze pages too. 

After all, when there’s less clutter and confusion on a page to distract a potential audience, there’s a greater chance that your visitors will scroll to the bottom of the page and complete a conversion. For instance, look at how simple and attractive the Muzzleapp.com landing page is.

The page provides useful information and tells customers exactly what they need to do next. There’s no confusion, no complexity, and nothing to hold visitors back. 

Just be careful. While functional minimalism can be very useful, it won’t be right for every website. A lack of elements can be harmful to websites that rely heavily on content. That’s because low information density will force your user to scroll excessively for the content that they need. Using functional minimalism correctly requires a careful evaluation of where this technique will be the most suitable. 

Minimalism Can be Functional

A minimalist design isn’t just an aesthetic choice. The right aspects of minimalism can simplify interfaces on the web by eliminating unnecessary elements and reducing content that doesn’t support an end goal. 

The key is to ensure that you’re focusing on a combination of aesthetics and usability when creating the right design. An easy-to-navigate and beautiful website can be a powerful tool for any business.  

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Atteignez l’excellence des processus avec la SAP Cloud Platform

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Comment améliorer, contrôler et automatiser ses processus ? L’utilisation de SAP Cloud Platform permet aux entreprises d’atteindre leurs objectifs de Process Excellence.

Une connaissance fine des processus et la capacité à les améliorer en continu sont les clés de l’excellence opérationnelle de l’entreprise. Ceci nécessite agilité, collaboration, automatisation et intelligence dans les processus.

Cet objectif d’excellence des processus peut être atteint au travers d’un cycle comprenant quatre étapes :

  1. compréhension des processus ;
  2. amélioration des processus ;
  3. automatisation des processus ;
  4. surveillance et ajustement des processus.

« Il est essentiel de comprendre les processus existants, avant de pouvoir les améliorer et en tirer plus de valeur », résume Olivier Enault, Presales for Information & Process Excellence, SAP France. La première phase consiste donc à découvrir les processus au travers de la technologie Process Mining de Celonis, qui va les détecter et les analyser.

Redessiner les processus avec SAP Cloud Platform Workflow

SAP Cloud Platform Workflow va permettre de créer ou redéfinir des processus, de façon transparente et simple. « SAP Cloud Platform Workflow propose un moteur complet de design et d’orchestration des workflows, explique Laurent Rieu, Business Development Director EMEA, SAP. Il permet de digitaliser des processus précédemment basés sur des opérations manuelles (par exemple des échanges de mails) et de les orchestrer de manière rigoureuse. »

L’exemple type de processus RH est l’arrivée d’un nouvel employé. En liaison avec le SI, le processus va enchainer des actions, combinant des règles métiers prédéfinies et des tâches effectuées manuellement. Un premier manager va par exemple vérifier que le coach et le matériel assigné à l’employé sont les bons. Un second va se charger d’organiser le déplacement du nouvel employé, lié à sa formation, etc. Et en fin de chaine, il sera possible de collecter l’expérience utilisateur au travers de l’offre Qualtrics, afin d’améliorer encore ce processus.

Automatiser les processus avec SAP Intelligent RPA

Toutes les tâches sans valeur ajoutée sont ensuite automatisées au travers de SAP Intelligent Robotic Process Automation. « Lancés par les utilisateurs ou déclenchés automatiquement suivant un évènement donné, les robots proposent un ROI très rapide, témoigne Laurent Rieu. Les projets de RPA sont courts (quelques semaines) et libèrent immédiatement du temps pour les collaborateurs de l’entreprise. »

L’objectif n’est pas d’éliminer l’humain de l’équation, mais d’automatiser tout ce qui peut l’être. Selon les cas, les processus seront donc entièrement automatisés (sous la supervision d’un responsable) ou partiellement automatisés, les robots servant alors de lien et de support aux différents intervenants.

Déploiement et surveillance assurés par SAP Cloud Platform

Les processus sont déployés par la suite sur SAP Cloud Platform. Le monitoring est alors pris en charge par SAP Cloud Platform Process Visibility. Cet outil offre une vue en temps réel des processus et de leurs instances et fait remonter immédiatement les informations sous la forme d’indicateurs de performance destinés aux utilisateurs métier. Ainsi, des tableaux de bords permettent d’identifier rapidement tout incident ou ralentissement.

Les informations fournies par SAP Cloud Platform Process Visibility serviront de base à un nouveau cycle d’amélioration et d’automatisation des processus. C’est cette boucle d’amélioration continue qui permettra d’atteindre l’objectif d’excellence des processus.

Accélérer la mise en œuvre des projets de digitalisation et d’automatisation des processus

Maintenant que la proposition de valeur des activités de digitalisation et d’automatisation des processus est claire, la question importante reste la suivante : « Comment accélérer la réalisation de tels projets ? ».

SAP Cloud Platform ne se contente pas de fournir les briques technologiques pour implémenter ces scénarios de digitalisation et d’automatisation des processus. Nous allons plus loin et proposons des modèles complets de processus, de robots d’automatisation et de tableaux de bord de pilotage prêts à l’emploi pour permettre de simplifier la mise en œuvre rapide de tels scénarios, tout en fournissant la flexibilité requise pour assurer l’adéquation entre ces modèles et les besoins de nos clients.

Vous trouverez ainsi une collection grandissante de robots d’automatisation prédéfinis sur notre site en ligne Intelligent RPA Store

Vous trouverez également un ensemble de modèles de processus et de tableaux de bord sur notre site API Business Hub

The post Atteignez l’excellence des processus avec la SAP Cloud Platform appeared first on SAP France News.

Source de l’article sur sap.com

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Top New CMS Plugins, October 2020

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Plugins offer a ton of benefits to developers and website administrators; from flexibility, to saving time in development, the right plugin is priceless to a project.

In this article, we’ll cover a list of the best new plugins for October 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla.

Let’s get started.

WordPress

Sticky Post Expire

Sticky Post Expire is a simple plugin for WordPress that allows you to add an expiration date to your sticky posts. When the expiration date you set on a post expires, the post will automatically no longer be sticky. All you need to do is install/enable the plugin and a meta checkbox will appear in your posts admin area. It’s in this checkbox you will set the post’s expiration date.

Product page shipping calculator for WooCommerce

The Product Page Shipping Calculator plugin allows your customers to calculate the cost of shipping before adding the product to their cart. The plugin also allows customers to see the available shipping methods for their area. If the product cannot be shipped to the customer’s location, the plugin will notify the customer. All calculations are done using Ajax, so you don’t have to worry about the plugin slowing down your site.

Payment Page

Payment Page makes it easy to collect payments on your WordPress website. The plugin allows you to connect to any payment gateway platform of choice. You can also receive one-time or recurring payments using Payment Page. The plugin comes with beautifully designed templates that you can customize to fit your brand and style. The form builder helps you increase your sales and conversions. You can collect payment in any currency. After payment, customers will also receive a confirmation message.

WP Roadmap

Wp Roadmap is a product feedback board for WordPress. The plugins allow you to display your company’s product roadmap on your WordPress website or blog. The plugin will display your new products, business developments, upcoming events, achievements, awards, and future projects on your site. WP Roadmap also gives you the option to collect and create feedback boards. The plugin comes with an intuitive interface and works with any WordPress theme.

LiveSession

LiveSession is a session replay plugin for WordPress. The plugin allows you to record everything happening on your site, including clicks, scrolls, and mouse movements. This plugin helps you understand how your visitors interact with your website. You can rewatch the videos as many times as you like. Instead of recording every single visitor on your site, LiveSession will record visitors with a high engagement score.

The plugin also comes with a feature called Rage Clicks. This feature helps you identify when visitors encounter Javascript errors. The plugin also has a beta feature called Clickmap. It helps you identify the specific elements on your site that visitors clicked and how many times. There is also a heatmap feature that identifies which pages on your site get the most interaction. The plugin is very useful in improving your user experience (UX) and conversion rates. It easily integrates with Google Analytics, Segment, Intercom, LiveChat, HelpScout, Olark, Wix, Shopify, and WooCommerce.

Auction Feed

Auction Feed makes it easy to display eBay items on your WordPress website. Visitors to your website will be able to search and buy products directly from your site. The plugin comes with a variety of styles to fit any WordPress theme. You can also add a product description above or below the product image. Customers won’t have to leave your website before making their purchases. The plugin is also free to use.

Floating Related Posts

Floating Related Posts is a WordPress plugin that allows you to display a banner with a list of related posts on your website. The banner can appear at the top or bottom of the web page. You can set the banner to pop up using a time filter or scroll trigger. The plugin is also compatible with Google Analytics. You can customize the banner background color, font size, button style, and text color. The plugin can be translated into any language.

Simple Restrict Content

The Simple Restrict Content plugin allows you to restrict the content that visitors can access on your WordPress site. You can choose who can access content on your website by setting up roles. The simple lightweight plugin restricts different content types, including, posts, web pages, and WooCommerce products. The plugin is available in Spanish and English.

Easy Video Publisher

Easy Video Publisher is a WordPress plugin that allows you to easily publish YouTube videos on your website. You can import YouTube videos from multiple channels. You can also schedule the YouTube videos to automatically upload to your website. Note that a YouTube API key is needed to import multiple videos at a time from a specific channel. The plugin allows you to use multiple API keys.

Preloader Awesome

Preloader Awesome is a preloader plugin for WordPress that allows you to create a page preloader interface while the rest of the webpage is still loading. Preloaders are interface elements that notify visitors that your website hasn’t crashed, just processing before serving content. Some of the features of the plugin include 14 page transition styles, progress bar, GIF support, 10+ default CSS loader, progress status counter, unlimited color, and counter font size options. The plugin is responsive and works on all modern browsers.

Menu Hover Effect

The Menu Hover Effect plugin allows you to add hover effects to the menu bar on your website. With this plugin, you don’t need to learn CSS. This plugin gives you 20 CSS menu hover options to choose from. It is a lightweight plugin and won’t affect your website speed.

Better Comments

The Better Comments plugin allows WordPress users to easily customize the comment section of their website. With the plugin, you can customize the look of your comment form fields, match the submit button with the colors of your site, and hide the comment’s date. The plugin also allows you to create a comment policy section. You can further customize the comment fields to highlight when they are selected and typed in. If you find rounded avatars common, the plugin also offers a hexagonal avatar option.

WP Pocket URLs

WP Pocket URLs is a handy WordPress Plugin that helps you manage your affiliate links. The plugin allows users to automatically shorten and track any affiliate link on their website. You can also manually shorten the links on your website. Each time a visitor clicks on a link you get access to information like click date/time, country, IP address, etc. You can also categorize your links and also create custom permalinks. There is also a dashboard widget that displays your top 10 links. On the “Reports” page, you can generate clicks reports. You can filter the reports by Month/Year, link category, country, and link title.

Craft CMS

Formie

Formie is a Craft CMS plugin that allows you to create user-friendly forms. The plugin comes with a drag and drop builder for creating forms. You can store user form submissions in your control panel in case you want to review them later. When a user submits a form, you will get an email notification. Formie also has an in-built keyword blocking feature to protect you from spam. The plugin has several integrationS: API for Elements, Address Providers, Captchas, CRM tools, Webhooks, and Email Marketing software. You can also create your custom integration. You can add over 25 fields to your forms using Formie.

Craftagram

Craftagram is a Craft CMS plugin for adding any Instagram feed to your website. Since the plugin uses the official Instagram API, you don’t have to worry about your website getting blacklisted. Craftagram also handles pagination for your Instagram feed. 

Shopify

We’re Open

We’re Open is a handy plugin for Shopify users. The plugin lets your customers know when you are open to receive new orders. Once your business hours are close, customers won’t be able to make new orders. A message will be displayed in your store that you are closed. The plugin ensures that you only receive orders when you are open. It works in any time zone and the API easily integrates with mobile apps.

Punch Metrics

Punch Metrics is a Shopify Plugin that helps you track your store’s visitors and also analyze their behavior. The plugin offers real-time data on your site’s visitors, the pages that see the most engagement, and which devices are the most popular. You can also record and replay visitors’ sessions so you can know exactly what they did on your site. Punch Metrics also has a heatmap tracking feature to understand which elements on your site get the most clicks.

Joomla

Simple Sliders

Simple Sliders is a content plugin for Joomla. The plugin allows users to easily create accordion sliders in their articles. You can add the sliders to your Joomla articles by adding this code:

{s​lider title="Slider 1 Title" class="blue"}
Slider 1 content.
{s​lider title="Slider 2 Title" class="red"}
Slider 2 content.
{/s​liders}

Jitsi Conferencing

Jitsi Conferencing is a video conferencing plugin for Joomla. The plugin will allow you to host meetings and easily connect with your clients. The module is simple and effective to use.

 

Featured image via Unsplash.

Source


Source de l’article sur Webdesignerdepot

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SAP accompagne avec succès la Branche Service-Courrier-Colis du Groupe La Poste dans sa transformation numérique

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La Branche Service-Courrier-Colis (BSCC) du Groupe La Poste s’appuie avec succès sur les solutions SAP BW /4HANA et SAP BI Suite pour répondre aux nouveaux enjeux du marché et réduire son Time To Market. Avec la volonté d’être davantage au service des métiers pour améliorer le service client, cette collaboration s’inscrit dans la transformation numérique de l’activité historique du Groupe La Poste. Cette dernière s’installe et se développe sur de nouveaux secteurs avec la volonté de simplifier la vie de tous et de chacun.

Les technologies SAP pour augmenter la qualité de service IT et client

Le projet, lancé en 2017 avec SAP BW/4HANA, est né de la nécessité de la BSCC de désiloter son organisation en place où chaque business unit était responsable du développement et du choix de ses outils BI. Le projet s’est alors bâti sur 3 grands enjeux :

  • Rationaliser, consolider et gérer l’obsolescence afin de converger vers une solution unique ;
  • Répondre aux enjeux métiers via un reporting opérationnel en temps réel et accélérer le Time To Market dans les projets ;
  • Avoir une vision 360 du cycle de vie de chaque produit passant par les chaînes logistiques de l’entreprise.

Depuis la mise en place des solutions SAP en 2017, la BSCC a uniformisé sa BI avec des outils clés en main pour les collaborateurs opérationnels (20 000 personnes). Tout est désormais centralisé et disponible quasiment instantanément pour être davantage au service des métiers et améliorer le service client.

Les 3 000 directeurs d’établissements sont depuis capables de mieux piloter leur activité, d’être plus réactifs mais aussi plus proactifs grâce à la fiabilité du SI. Enfin, cette nouvelle organisation apporte également une réelle amélioration de l’expérience client final permettant à la BSCC de faire des gains financiers significatifs.

Des coûts de run divisés par 6 et des gains financiers importants sur la partie TMS

La mise en place de SAP BW 4/HANA a permis le déploiement de cartographies mixant data source et volume d’informations, grâce à une plateforme permettant d’absorber de grosses volumétries de données. L’ensemble de ce projet a été mené en mode agile, la méthodologie S@fe ayant été déployée à l’échelle de la BSCC, pour permettre une meilleure flexibilité d’intégration et une meilleure coordination de travail entre les équipes.

Plusieurs projets ont pu voir le jour tel que le projet Osram, permettant de mesurer, analyser, piloter le raccordement qui est au cœur de la supply chain. La dernière version déployée permet d’ores et déjà de simuler la transformation de son réseau industriel qui est un enjeu majeur de la Poste pour améliorer la performance client. Ce projet offre une vision bout en bout de la collecte au dernier geste de distribution, ce qui est totalement disruptif et novateur par rapport au pilotage fait jusqu’à présent.

Enfin, la BSCC a pu améliorer son taux de satisfaction client, en mettant les indicateurs utiles à disposition des collaborateurs suite au déploiement de rampe de flashage permettant de suivre les contenants. L’analyse des fausses directions, une vision factuelle (et non plus déclarée) de l’exécution de ce qui a été planifié dans le contrat de service entre établissement et une meilleure connaissance des flux logistique contribuent à l’optimisation des niveaux de tri.

Eric Brun, Responsable du Socle Connaissance 360, explique : “Depuis la mise en place généralisée des outils SAP, notre coût de run a été divisé par six pour la partie back-end, tout en améliorant le time to market. La solution est fiable, simple et claire, permettant aux équipes de réagir rapidement en cas de problème. Sur le volet transports, l’ensemble du Transport Management System a été repensé pour offrir un outil intuitif permettant de connaître la moindre anomalie ou retard et optimiser le taux de remplissage de chaque camion. Le reporting Atlas Handling permet quant à lui une gestion plus performante et prédictive de notre conteneurisation.  Les gains financiers sont extrêmement importants pour le métier et coté IT le TCO de notre back end divisé par 6 »

De nombreux projets communs à venir

« Nous sortons gagnants de la collaboration avec SAP qui nous apporte un vrai support sur nos enjeux court, moyen et long terme. Les équipes SAP nous nous ont réellement permis d’accélérer notre transformation. Nous travaillons sur une roadmap long terme à 3 ans qui inclut le déploiement d’HANA Enterprise en novembre prochain pour gérer les forts volumes dès janvier 2021 et l’accélération avec SAP Analytics Cloud pour faire du reporting massif et développer de nouveaux cas d’usages autour de la mobilité  », conclut Eric Brun.

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com .

 

Contacts presse :

Daniel Margato, Directeur Communication : 06 64 25 38 08 – daniel.margato@sap.com
Sylvain Drillon : 06 44 71 35 68 – presse-sap@publicisconsultants.com

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

 

The post SAP accompagne avec succès la Branche Service-Courrier-Colis du Groupe La Poste dans sa transformation numérique appeared first on SAP France News.

Source de l’article sur sap.com

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Devenir résilient avec un ERP Intelligent : les six ingrédients pour construire votre business case SAP S/4HANA

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Stephen Hawking a défini l’intelligence comme « la capacité à s’adapter au changement ». En ce sens, 2020 peut être vu comme un test de QI géant pour les entreprises. La pandémie mondiale, le Brexit, les attentes croissantes des clients, la hausse des cyberattaques, la volatilité de l’activité et les exigences de conformité du XXIe siècle ne sont que quelques-uns des changements que les organisations doivent savoir intégrer intelligemment – non seulement maintenant, mais aussi sur le long terme.

La résilience est désormais associée à la survie des entreprises. Selon McKinsey, « votre contexte commercial est et restera incertain. Mais si vous bougez maintenant, vous pourrez surfer sur les vagues d’incertitude au lieu d’être maîtrisé par elles. »

Nous partageons cette analyse. Mais nous ne pensons pas que vous devriez avoir à tout gérer par vous-même. Lors du confinement, la réponse de SAP a consisté à aider ses clients. Nous offrons maintenant des ressources pour aider les entreprises à revenir à leur meilleur niveau.

SAP aide les organisations à être mieux gérées en devenant des entreprises intelligentes. Une démarche dont le cœur est l’ERP Intelligent SAP S/4HANA. C’est pourquoi nous avons créé un programme pour aider les entreprises à basculer vers SAP S/4HANA.

Comme l’explique Christian Klein, CEO de SAP : « plus qu’une transformation technologique, le passage à SAP S/4HANA est une véritable transformation métier. » C’est pourquoi nous vous proposons de vous aider à rédiger votre business case de migration en vous faisant découvrir les capacités intelligentes qui apporteront de la résilience à votre organisation. Nous vous aidons à mener votre projet à bien en utilisant notre expertise, nos outils spécialisés et nos partenaires. Le tout en tant qu’équipe unie : vous, nous et notre écosystème. Nous vous assistons également tout au long de votre projet, en vous accompagnant à chaque étape.

Comment ? Grâce à notre Digital Forum en trois parties : « Construire la résilience avec un ERP intelligent ». Cet événement prépare le terrain en apportant des conseils, des réponses aux questions courantes, des ressources, des outils, des informations et des éléments concernant le temps nécessaire pour construire un business case qui transformera tous les domaines de votre organisation, de la finance à la supply chain et l’informatique, en passant par les ventes et le marketing.

Les 20, 21 et 22 octobre de 10h00 à 11h30, nous vous livrerons les six ingrédients clés qui vous aideront à construire votre business case SAP S/4HANA, notamment :

  1. Des retours en live de la part d’experts SAP
  2. Des orientations métiers
  3. Des présentations client significatives
  4. Des conseils en provenance de nos partenaires les plus expérimentés
  5. Du chat et des sessions dédiées aux spécialistes
  6. Des questions-réponses et des téléchargements sur notre Digital Hub

Des clients tels que Vodafone, Naturipe Farms ou Enexis expliquent comment ils ont construit leurs propres business cases spécifiques et quel support s’est révélé déterminant. Ils livrent leurs expériences et conseils, afin de vous permettre de viser résilience et intelligence. Des partenaires tels que Deloitte, Capgemini et Delaware partagent leurs idées, expertise et conseils afin d’aider des organisations comme la vôtre à devenir des entreprises intelligentes.

Et parce que nous voulons que vous fassiez l’expérience de la première suite ERP Intelligente au monde, nous avons créé un jeu de simulation en temps réel, qui vous permettra d’acquérir une expérience pratique de SAP S/4HANA, les après-midi des 20 et 21 octobre. Cette expérience divertissante et ludique permettra à des groupes de joueurs de se mesurer entre eux, dans le cadre de décisions clés et de transactions dans la planification, les ventes, le marketing, les achats, la production, les finances et plus encore. Tout ceci dans un environnement métier fidèle à la réalité. Préparez-vous à gagner et adoptez ce jeu de simulation en prélude à votre passage à SAP S/4HANA.

Nous savons que chaque organisation est à une étape différente de son parcours, avec ses propres spécificités. C’est la raison pour laquelle nos « champions SAP S/4HANA » régionaux fournissent un support au cas par cas, vous montrant comment et par où commencer, en vous aidant à rédiger un business case pour votre organisation.

Que vous soyez une grande multinationale ou une petite entreprise, nos capacités et processus spécifiques à l’industrie, nos traitements en temps réel et notre automatisation intelligente de pointe vous permettent de vous adapter et d’évoluer avec confiance, agilité et résilience.

Les anciens systèmes ERP sont confortables et fonctionnels, mais ils ne vous mettront pas sur un pied d’égalité avec des concurrents qui ont pris en compte de nouvelles attentes client dépassant votre portée organisationnelle. La résilience des entreprises nécessite plus qu’une simple transformation du cœur technologique. Elle requiert une véritable transformation vers une entreprise intelligente. Transformation qui s’étend à tous les domaines de l’organisation.

En moyenne, les clients SAP S/4HANA constatent des gains métiers significatifs et transformateurs, comme :

  • Une augmentation des ventes de 30 % ;
  • Un coût total de possession réduit de 20 % ;
  • Une réduction des retours sous garantie de 40 % ;
  • Une réduction des coûts d’inventaire et des défauts de 20 % ;
  • Une augmentation de la vitesse de génération des rapports de 30 % ;
  • Une réduction de 50 % du temps passé sur la clôture d’exercice ;
  • Une création de devis 60 fois plus rapide.

Vous trouverez d’autres ingrédients pour votre business case sur le SAP S/4HANA Digital Forum : « Construisez la résilience avec un ERP intelligent ». Démarrez votre business case SAP S/4HANA. On se voit là-bas ! Inscription.

The post Devenir résilient avec un ERP Intelligent : les six ingrédients pour construire votre business case SAP S/4HANA appeared first on SAP France News.

Source de l’article sur sap.com

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The Ultimate 10 UX Influencers to Follow

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The digital world is a place of constant change. Just as you get used to a new design trend, another one appears, forcing you to rethink the way that you approach each client project. 

As a web designer, it’s up to you to make sure that you have your finger on the pulse on the latest transformations in the industry. However, it can be challenging to know for sure which trends you should be taking seriously, and which you can simply ignore. 

One option to refine and enhance your design journey is to pay attention to influencers. 

Influencers aren’t just there to guide customers into making purchasing decisions. These people are thought-leaders in their field. They spend all of their time tracking down ideas and concepts that really work. That way, they can maintain a successful reputation online.

Sourcing information and motivation from the following UX influencers could help you to create some truly amazing websites in 2020: 

1. Andrew Kucheriavy 

Andrew Kucheriavy is the phenomenal co-founder and CEO of a company named Intechnic. Andrew was one of the first people in the world to be given the “Master in User Experience” award. This means that he’s an excellent person to pay attention to if you want help understanding the ins and outs of user experience design. 

As one of the leading visionaries in UX, business strategy, and inbound marketing, Andrew has a lot of useful information to offer professionals and learners alike. Andrew is particularly active on Twitter, where he’s constantly sharing insights on design and marketing. You can also find input from Andrew on the Intechnic blog. 

2. Jeff Veen 

Another must-follow for designers who want to learn more about understanding their audience and their position in the marketplace, Jeff Veen is a leader in UX and product design. Veen got his start with the founding team for Wired, before he created the Adaptive Path company for UX consulting. Jeff Veen is also known for being responsible for various aspects of Google Analytics. 

Over the years, Jeff has expanded his knowledge in the design space, and mentored various companies, from WordPress to Medium. He also has a fantastic podcast that you can listen to for guidance when you’re on the go. 

3. Jared Spool 

Jared Spool has been tackling the most common issues of user experience since before the term “UX” was even a thing. Excelling in the design world since 1978, Jared has become one of the biggest and most recognizable names in the user experience environment. He’s the founder of the User Interface Engineering consulting firm. The company concentrates on helping companies to improve their site and product usability. 

Jared offers plenty of handy information to stock up on in his Twitter feed. Additionally, you can find plenty of helpful links to blogs and articles that he has published around the web on Twitter too. He’s followed by Hubgets, PICUS, and many other leading brands. Make sure that you check out his collection of industry-leading talks on UIE. 

4. Jen Romano Bergstrom

An experimental psychologist, User Experience Research coach, and UX specialist, Jen is one of the most impressive women in the web design world. She helped to create the unique experiences that customers can access on Instagram and Facebook. Additionally, she has a specialist knowledge of eye-tracking on the web. You can even check out Jen’s books on eye-tracking and usability testing. 

When she’s not writing books or researching user experience, Jen is blogging and tweeting about usability and researching new strategies in the web design space. It’s definitely worth keeping up with Jen on Twitter, particularly if you want to be the first to know about her upcoming seminars and learning sessions. 

5. Katie Dill 

Katie Dill is the former Director of Experience for Airbnb, so you know that she knows her way around some unique experiences. With an expertise in working with companies that harness new technologies and UX design, Katie Dill is at the forefront of the user experience landscape. Dill attends various UX conferences throughout the year, and publishes a range of fantastic videos on YouTube. 

You can find blogs and articles from Katie published on the web; however, you’ll be able to get the most input from her by following Katie on her Twitter account. 

6. Khoi Vinh 

Khoi Vinh is one of the most friendly and unique UX bloggers and influencers on the market today. He knows how to talk to people in a way that’s interesting and engaging – even about more complicated topics in UX design. Vinh is a principle designer at Adobe, and he has his own podcast called Wireframe. However, he still finds time to keep his followers engaged on Twitter. 

Over the years, Khoi has worked as a Design Director for Etsy and the New York Times. Vinh also wrote a book called “Ordering Disorder” which examines grid principles in web design. According to Fast Company, he’s one of the most influential designers in America. Additionally, Khoi has a brilliant blog where you can check out all of his latest insights into UX design. 

7. Cory Lebson

Cory Lebson is a veteran in the world of web design and user experience. With more than 2 decades of experience in the landscape, Cory has his own dedicated UX consulting firm named Lebsontech. Lebson and his company concentrate on offering UX training, mentoring, and user experience strategy support to customers. Cory also regularly speaks on topics regarding UX career development, user experience, information architecture and more. 

Cory is an excellent influencer to follow on Twitter, where you’ll find him sharing various UX tricks and tips. You can also check out Cory’s handbook on UX careers, or find him publishing content on the Lebsontech blog too. 

8. Lizzie Dyson

Another amazing woman in the industry of UX, Lizzie Dyson is changing the experience landscape as we know it. Although she’s a relatively new figure in the web design world, she’s recognized world-wide for her amazing insights into the world of web development. Lizzie also helped to create a new group specifically for women that want to get involved in web design. 

The Ladies that UX monthly meet-up welcomes a community of women into the digital landscape, helping them to learn and expand their skills. Lizzie regularly publishes content online as part of Ladies that UX. Additionally, she appears on the Talk UX feed – an annual design and tech conference held for women around the world. 

9. Chris Messina 

Chris Messina is a product designer and a technical master who understands what it takes to avoid disappointing your users. With more than a decade of experience in the UX design landscape, Messina has worked for a variety of big-name brands, including Google and Uber. He is best known as the inventor of the hashtag!

Chris is a highly skilled individual who understands the unique elements that engage customers and keep people coming back for more on a website. You can see Chris speaking at a selection of leading conferences around the world. Check out some of his talks on YouTube or track down his schedule of upcoming talks here. Chris also has a variety of fantastic articles on Medium to read too. 

10. Elizabeth Churchill

Last, but definitely not least, Elizabeth Churchill is a UX leader with an outstanding background in psychology, research science, psychology, artificial intelligence, cognitive science, human interaction with computers and more. She knows her way around everything from cognitive economics, to everyday web design. Churchill also acts as the director of UX for Google Material Design. 

A powerhouse of innovation and information, Churchill has more than 50 patents to her name. She’s also the vice president of the Association for Computing Machinery too. When she’s not sharing information on Twitter, Elizabeth also has a regular column that you can tune into on the ACM Interactions magazine. 

Who Are You Following in 2020?

Whether you’re looking for inspiration, guidance, or information, the right influencers can deliver some excellent insights into the world of web design. There are plenty of thought leaders out there in the realm of user experience that can transform the way that you approach your client projects. You might even discover a new favourite podcast to listen to, or an amazing series of videos that help you to harness new talents. 

Influencers are more than just tools for digital marketing; they’re an excellent source of guidance for growing UX designers too.

 

Featured image via Pexels.

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