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Display the Latest News on Your Site With Mediastack

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What an extraordinary year 2020 has been for the news! From the ongoing coronavirus crisis, to a turbulent US election, to the unrelenting march of Bitcoin, this year like no other we’ve been glued to our phones micro-analyzing every tidbit of news.

Which makes this the perfect time for mediastack, an awesome REST API that allows you to embed a customizable news feed, sourced from the world’s top news agencies, and updated by the minute, right on your site.

Integrating Global News with Your Site

News is the beating pulse of so many global industries. From political decisions that affect stock prices, to natural disasters that interrupt goods and services, to the whims of celebrities who overnight transform brands from unknown to must-have.

Whether you’re building a site for a non-profit in Louisiana that cares deeply about both Washington politics, and hurricanes in the Caribbean; or you’re building an app for a golf course in Halkidiki that’s focused on both local news, and golf around the world; delivering real-time news content to those users elevates UX.

Tightly integrating the news with your site makes it a hub for users hungry for that very news. The only limit is your creativity.

Display Up-to-Date News on Your Site

When news breaks around the world the top networks scramble to catch up; they simply can’t maintain correspondents in every town and city in the world, and so they rely on affiliates. mediastack pulls in news from over 7,500 different sources in over 50 countries worldwide, giving you access to exactly the same affiliates frequently used by big news organizations like CNN, MSNBC, BBC, or ABC.

When it’s one of the big players in news that breaks a story first, mediastack still has you covered because as will as covering smaller, lesser-known sources mediastack delivers real-time news from CBS, Sky News, The Guardian, Al Jazeera, USA Today, and a host of trusted names across the industry.

If your site targets users that are only interested in certain types of story — like sports, or Hollywood celebrities — then you can even pull in stories from ESPN, TMZ, or Fox News.

Get Started Quickly with mediastack

Getting started with mediastack couldn’t be simpler, and there’s a free plan that’s more than enough to prototype your project.

Full documentation is provided with code examples for PHP, Python, jQuery, Go, and Ruby. To start integrating all you need to do is register for a free access key.

Once you have your free access key, you connect to the API, then customize the results you receive with simple parameters. You can specify the types of news, the precise sources (including omitting sources), languages, countries, and most importantly your keywords.

For example here’s how you’d request science news from CNN, but not TMZ:

https://api.mediastack.com/v1/news
?access_key=[ INSERT YOUR ACCESS KEY HERE ]
&categories=science
&sources=cnn,-tmz

Let’s say you want to display Spanish language crypto news on your site, it couldn’t be easier:

https://api.mediastack.com/v1/news
?access_key=[ INSERT YOUR ACCESS KEY HERE ]
&categories=business,technology
&languages=es
&search=crypto,bitcoin,btc,xrp,ripple,etherium,altcoin

The API sends back simple JSON data that’s easy to run through. Each news item includes the author, title, description, url, source, image, category, language, country, and a published_at timestamp that records when the story was posted.

Once the feed is setup, sit back and relax. It’s all automated from now on.

The Best Source of News for Your Website

mediastack is delivered by apilayer, quite rightly one of the most trusted names in APIs, and is capable of handling millions of requests simultaneously.

Fast, updated by the minute, highly customizable, reliable, and sourced from the biggest names in the news industry, mediastack is an amazing API.

There’s a free-forever plan that allows you to use the API without charge, for up to 500 API calls per month, that’s perfect for trying it out.

For commercial use, plans start at just $19.99/month, and can handle up to 250,000 calls per month. Commercial plans also include HTTPS encryption, live news delivery, access to historical data, and — should you ever need it — technical support.

Head over to mediastack today, to prepare your site for whatever events 2021 throws at us.

 

[– This is a sponsored post on behalf of mediastack –]

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How Scrum Helps Developers Build Technical Skills and Flexible Architecture

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Developers who tried to build at least one product for an end-user know how many things are essential in a product: thoughtful UX, friendly UI, good performance and stability, security and data consistency, logging and maintenance, etc.
Multiply this to the number of platforms that you have to support. Add marketings and licensing, client support and bug reports, new feature requests, and competitive product pressure.

It’s hard to track everything in one head, and it is even harder to be perfect at every job. That’s why we work in teams. That’s why we use project management processes.

Source de l’article sur DZONE

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3 Essential Design Trends, December 2020

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The end of the year tends to be busy for a variety of reasons and it can limit some of the freshness we see in designs during much of the year. Regardless, there are a few trending design elements.

What we are seeing right now is rooted in deep simplicity with a focus on the message.

Here’s what’s trending in design this month…

Activism and Engagement

Websites with a focus on societal issues have moved to the forefront. While the look and design techniques used for these websites can vary greatly, there’s a common theme of activism, community engagement, and support.

What’s great about this movement – and what it reflects – is that people can take to the digital space to help amplify their message or find support with people who are going through the same things they are.

While some of these efforts are backed by people and brands you may know, that’s not always the case.

The designs also work best when they reflect the personality of the spokesperson or mood of the issue at hand. Note the vast differences in the three examples.

The I Weigh Community uses bright color with a black and white image of promoter and celebrity Jameela Jamil to bring attention to mental health issues.

Wear the Waste by retailer H&M uses simple typography in a natural environment to set the stage for more eco-friendly clothing options.

Wavering Stripes uses an illustrative approach to bring attention to the stories of immigrants in detention.

Each design is vastly different but all are striking and draw attention to the causes therein. The common thread is that each design is simple enough to draw you in and help you better understand the message and not get lost in tricks or design effects.

 

 

 

In Your Face Products

’Tis the season for product promotion.

Designers are opting for larger-than-life product images that allow shoppers to see every detail before making a purchase. (Seems like a good plan in a socially-distanced pandemic world.)

It can work in a number of ways:

  • With an oversized image and ability to use on-screen controls to take a closer look;
  • With video and animation effects to see the product in action;
  • With super high-resolution and zoomed in photography.

Pair these visuals with strong descriptive language and you’ve got a winning combination.

The variance in the examples is a good showcase of how to do this well, while not over-doing effects.

The Fitbit Charge 4 website uses an opening image of the device that’s way larger in scale than reality (especially if you are on a large desktop screen). Users control using click and scroll to get more views and details of the device. Zoom and animation aren’t overwhelming, providing a solid look at the product.

The Nest Thermostat opens with a video animation of the device moving into the forefront of the screen. (It’s rather quick.) From there, if you want more detail, there’s a video to watch that provides deeper product information in a digestible manner.

The final example isn’t really a product at all, but rather an art installation. What’s interesting is that it uses these same oversized options to show the art in detail. This is a great way to handle seeing something that you may not be able to experience in person. What makes it work so well is that the angles of the photography mimic how you would view it, looking up toward the piece hanging from the ceiling.

 

 

Simple Motion for Impact

Carrying on the theme of big, bold, and oversized designs, this trend focuses on simple animation for maximum impact.

While all-out cinematic animation can be fun to watch, it can be a little overwhelming at times. This more subtle approach is easier to digest and helps put the focus on the content at hand rather than the effect on the display.

There are plenty of ways to use simple animated effects, including scrolling animations, hover actions, and constantly moving elements. (You can see each of these if you click through the examples.)

The Patrick Mahomes store, 2PM, uses a single line of moving text that tells you what the website is about. It differentiates the retail store website from information about the athlete or his other efforts. White text on a black background is classic and easy to read. The most important thing of note may be the speed of the animation; it’s timed in a way that’s scannable but not dizzying. Sometimes the hardest part of nailing an animation is getting the speed right.

The resume-style website for Naomi Niko is striking and simple, but neat hover effects and a simple scroll animation for her resume only – and not the photo or details on the left side of the screen – make the design intriguing. The almost awkward crop and directional pull of her image also creates interest and makes you want to get further into the design.

Guilbo uses layered hover animation to make it look like he’s blowing a glittery-dust off the screen and at the user. The rugged detail of his face with the sparkle of the animation is a fun contrast. The design uses layering with dots in the foreground and background for an additional depth effect. It’s also especially nice that the objects are made to stay off his face for a realistic effect.

 

 

Conclusion

While 2020 has been an interesting year, designers have continued to find new ways to evolve the craft and create visual experiences that are inspiring. These trends are no exception.

It shows that even in unusual circumstances or with odd constraints, that amazing work and creativity can thrive. Stay creative everyone, and keep those new designs – and potential trends – coming!

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The Latest Research for Web Designers, December 2020

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2020 has been an interesting year, to say the least. And although I’m sure many of you can’t wait until the calendar flips ahead to 2021, it doesn’t look as though we’re going to be able to say goodbye to 2020 so easily. Many of the changes we’ve had to make this year are now expected to stay with us — a least for the following year.

The latest research gives us some hints about what’s to come.

If you want to start preparing for 2021 now, then these reports and surveys from organizations like 99designs, Upwork, Content Marketing Institute, and McKinsey & Company are a must-read:

1. 99designs Reports on the Common Challenges Freelancers Faced in 2020

I don’t want to make 99designs’s Design Without Borders 2020 report sound like it’s all doom-and-gloom. Because it’s not.

That said, 2020 has been a rough year and it would be irresponsible for me not to acknowledge the challenges that all of us freelancers have encountered this year. This report is one of the few I’ve found that includes data on the major challenges freelancers have dealt with this year, including:

  • 36% have struggled to maintain a steady flow of work or a stable client base;
  • 27% had clients who cut their business budgets and, consequently, their freelancers’ workloads;
  • 26% had at least one project cancelled or indefinitely paused;
  • 22% have been ghosted by at least one client.

Beyond working more hours and hustling to find new clients all the time, what else can freelancers do to weather a business disruptor like COVID-19? There are a number of things.

For starters, it would be really helpful to have a crisis management plan for your finances. It would also be beneficial to refocus your efforts on finding clients who pay for the value you provide and not for the hours you spend building websites. Clients who see the value in what you do will be less likely to ghost or drop you at the first sign of trouble.

2. Upwork’s Survey Reveals Educational Opportunities for Freelancers

Upwork commissioned Edelman Intelligence to put together its very first Freelance Forward survey. The goal of the ensuing report was to shed light on the state of freelancing, how the pandemic has changed it, and what we can expect in the future as a result.

One of the data sets I think web designers should pay close attention to is this:

According to this survey, freelancers only spend about 52% of their time on billable work.

Now, one of the reasons why entrepreneurs and enterprise companies make so much money is because tasks are relegated to different team members. For instance, if a design agency owner is good at building relationships with prospects, they’re going to spend time on sales calls and managing social media. The day-to-day admin tasks would then get offloaded to virtual assistants and billable project work would go to designers, developers, writers, and so on.

But as a freelancer, you don’t have the ability to delegate and scale when you’re working solo.

Rather than burn yourself out trying to handle all these things yourself, the report suggests there’s something else you can do:

Although freelancers recognize how important soft skills and business skills are, the first data set suggests that not enough attention might be paid to them.

What I suggest is that you take a look at the division of your work hours. If you’re spending less than half of your time on billable work, it might be a good idea to strengthen your non-design skills. That way, things like marketing, contract preparation, and client management won’t consume so much of your time in the future and you can bill more.

3. CMI’s Annual Report Reveals Profitable Opportunities for Web Designers

Content Marketing Institute’s annual B2B Content Marketing Report is, once again, chock full of useful tidbits about the state of content marketing.

While a lot of the data is focused around marketing organizations and how they’ve pivoted during the pandemic, I thought this bit of info would be really helpful for web designers:

For those of you who design B2B websites, take note of where these companies plan to invest in 2021. If 2020 has been particularly hard on you, or you simply want to expand your horizons, there are some other opportunities worth jumping into:

B2B Marketing Investment => Web Designer Opportunity
Content creation => Blog graphic design, infographic design, and schema markup creation
Website enhancements => Website redesign, website audits
Content distribution => Social media ad design, Google ad design, schema markup creation
Getting to know audiences better => UX research, UX design
Customer experience => Chatbot/live chat development, support portal creation

4. McKinsey B2B Analysis Suggests That Digital Is Here to Stay

For those of you who’ve worked for a B2B sales organization before, you know how important in-person interactions are to them. It’s not as though they can just sell their products or services online the way B2C ecommerce companies can. The key to B2B success is through customer (and partner) relationship building.

Prior to 2020, this meant lots of in-person meetings, phone calls, and emails. But something has changed this year, on both sides of the fence.

This chart from McKinsey suggests that digital relationship building and customer service aren’t just a temporary solution for COVID-19. B2B decision-makers are coming around to the idea that this is going to be their “next normal” (as McKinsey refers to it).

These new “go-to-market models” include the following:

  1. Talk to prospects, customers, and partners via video calls;
  2. Digital self-service options for customers who prefer the DIY method.

As a web designer, you can help your B2B clients level up their efforts to achieve this next normal.

For starters, you can integrate scheduling into their websites. This’ll empower prospects to schedule video meetings (for demos, discovery calls, etc.) with your clients’ sales teams.

Another thing you can do is build out self-service elements like live chat or chatbots, FAQs pages, knowledgebases, and support portals. As consumers become more confident with doing business online, these self-service options will make a world of difference in their experience with brands.

Wrap-Up

I know, I know. 2020 sucked. But at least we have a good amount of research and experience that gives us a much clearer idea of what we’re getting ourselves into with the coming year. (At least, I hope so.)

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Branding 101: How to Get Your Design Business Online

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You’ve named your business. You’ve sorted out the visual branding piece. Now, it’s time to get your business online so you can start making money.

In this post, we’re going to look at where your web design business needs to set up shop online and how to get it up and running quickly.

Step 1: Set Up Your Website

As a web designer or developer, having a website is non-negotiable.

Not only does a website provide prospective clients with all the information they need about you, it can help you automate many of those annoying tasks that get in the way of your actual paid work.

So, let’s start here:

Buy Your Domain Name

If you haven’t done so already, use the business name generator exercise to come up with a domain name. You then have a couple of options for buying it.

To Do:

  • Buy it from a domain name provider like GoDaddy or Domain.com;
  • Or buy it from your web hosting company;
  • Check the next step to see which option makes the most sense for you.

Choose a CMS

Use the same CMS as the one you’ll use to build your clients’ sites. That way, clients don’t wonder why you’d use something like Squarespace for your site, but then recommend WordPress for theirs, for example.

To Do:

  • If you use a self-hosted CMS (like WordPress, Drupal, or Joomla), hold on this until you purchase your web hosting;
  • If you use a hosted CMS (like Wix, Squarespace, or Shopify), you won’t need to do the next step. Instead, just sign up for your website builder and buy your domain name now.

Buy Your Web Hosting

If you’re wondering what the difference is between the various types of web hosting, read this post.

Basically, this is what you’re looking for:

  • A hosting company with a good reputation that provides expert and timely support;
  • An affordable starter plan — either shared or cloud hosting;
  • Server locations near you (at the very least, in the same country as you);
  • Top-notch security features at the server level as well as the physical hosting facility;
  • Caching and other speed optimizations built into the server and on-site equipment;
  • Compatibility with your CMS (look for one-click install, too).

Also, look for add-ons like SSL certificates, CDNs, and, of course, a free domain name.

To Do:

  • Sign up for the hosting plan you want along with your domain name and SSL certificate (this is a must for SEO);
  • Install your CMS from the control panel once you’re ready to go.

Build Your Website

Ultimately, you have two goals here:

  1. To build a website that convinces prospective clients that you’re the real deal;
  2. To build a website that prospects would want for themselves.

So, there’s no need to go crazy with outlandish features or futuristic animations and design. Keep it simple. Keep it neat. And give prospects an honest portrayal of who you are, and what you can do for them.

Design It

The first thing to do is take all that work you did to create your visual branding and use it to design your website.

If you’re building a WordPress website, consider starting with one of these multipurpose themes.

Build Out the Pages You Need

A theme will automatically create the pages you need (most of them, anyway). If you’re not sure which ones to start with, these are the ones your prospects are going to be looking for:

You may also want to add separate pages for Testimonials and Case Studies once you’ve accumulated enough of them to show off. For now, you can include samples of your work in the Portfolio page and testimonials on the Home page.

Fill in the Content

Even if writing isn’t your strong suit, that’s okay. So long as the content you write for your site is free of spelling and grammar errors, your prospective clients are going to focus on what you’re telling them, not on how proficient a writer you are.

That said, if you’re nervous about this piece of your website, here are some tips to help you out:

1. Be concise, it’s not just minimal design that goes over well with modern audiences. Minimal copy does, too.

2. Be transparent. Tell prospects what exactly they can expect when they work with you and why your web design services are going to be different from the competition.

3. Consumers don’t trust companies that use meaningless buzzwords and make empty claims. Instead, focus on writing about the real and very competitive skills you have. According to research from NIDO Student, these are the skills employers look for when hiring a designer:

4. Let your images tell some of the story for you. Just make sure you use (or create) images that will impress your audience.

5. After you’ve written your content, take a step back and tackle the structure and formatting from a designer’s POV.

6. Before you hit the “Publish” button, run your copy through Hemingway Editor to ensure your content is error-free.

Add the Right Features

When I talk about features, I’m referring to anything outside the main design and content on your website. These are usually sales and marketing tools like:

  • Chatbot/live chat
  • Contact forms
  • Pop-ups or notification banners
  • Discovery call scheduler
  • Cookies consent notice

Only add the features you absolutely need. In other words, the features that will automate the marketing and sales tasks you’d otherwise have to manage on your own.

Step 2: Optimize Your Website for Search Engines

Search engine optimization (SEO) is a very important part of the work you do to get your business online. Here’s why:

After you launch your business and website, the next thing you’re going to focus on is getting clients. This can take a lot of work as you pore over the following resources for referrals and leads:

  • Your existing contact list (i.e. family, friends, old employers, colleagues, etc.);
  • Freelance job boards;
  • Industry-specific job boards;
  • Social media posts, pages, and groups;
  • Google search results for “we’re hiring”;
  • And so on…

And when you’re not busy cold-emailing prospective clients or talking to them on the phone, you’re probably going to be working on your business’ processes. Running a business is very time-consuming.

So, what happens when you finally start working on website projects? It’s not like the client search ends there. It’s an ongoing thing. Which is why your website needs to be optimized for search.

Once your site gets indexed by Google and starts to generate authority, your pages will rank better and the increased visibility will start generating leads without you having to actively make the first move.

SEO is a huge topic, so I’m not going to cover it here. However, the links below will do a good job of guiding you towards your next steps.

To Do:

Step 3: Get Active on Social Media

Your website is going to play a lot of roles:

  • Digital business card;
  • Authority builder;
  • Marketing vehicle;
  • Sales platform;
  • Content marketer.

But there’s one very critical thing it can’t do and that’s directly converse with your audience and grow your network. This is why you need to spend time building out your social media once your website is good to go.

As for which social media platforms to use (as there are way too many), here are my thoughts:

Become an authority on Twitter.

Twitter is a good place to share daily thoughts and interesting content you’ve found on the web.

Get discovered on LinkedIn.

LinkedIn is useful because it’s another place to get noticed by potential employers, so make sure your relevant work experience and portfolio are up-to-date.

Connect with other creatives on Facebook.

It’s really hard to get noticed on Facebook unless you pay to play. Instead, use it to find groups that you can turn to for support, referrals, and brainstorming.

Share your work on Dribbble.

While you could use Instagram or Pinterest to show off your work, you might get more traction on a design-specific platform like Dribbble. Serve as inspiration for others and potentially get discovered by prospects looking for designers there.

Down the line you might decide to expand your business into recurring revenue opportunities like online courses. In that case, a platform like YouTube would be great. For now, focus your efforts on the main ones above.

To Do:

  • Create your social media accounts;
  • Brand them to match your website — both the visual component as well as the bio;
  • Start sharing content on a regular basis. You can automate sharing with a social media management tool, but remember to log in at least a couple times a week so you can engage with others, too;
  • Be careful not to commit these social media faux pas.

Wrap-Up

I realize this is a ton of information to throw at you. However, if you want to get your new business online and for it to succeed, you need to maximize the opportunities that are available to you.

I hope this three-part guide to starting a new business has been helpful. If you have any questions on the tips provided along the way, let me know in the comments.

 

Featured image via Pexels.

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SAP lance SAP Upscale Commerce pour permettre aux PME de créer rapidement leur boutique en ligne

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Levallois, le 25 novembre 2020 – SAP France annonce aujourd’hui la disponibilité d’une nouvelle plateforme e-commerce, nouvelle génération, destinée aux PME souhaitant développer rapidement un site e‑commerce : SAP Upscale Commerce. La solution permet de déployer rapidement des vitrines intelligentes sur mobile et sur le web pour chercher de nouveaux revenus et créer de nouvelles expériences clients.

« SAP Upscale Commerce apporte une solution efficace pour les petites et moyennes structures dans un environnement social et économique bousculé par une crise sanitaire. Une ou deux semaines maximum suffisent pour mettre en ligne un site e-commerce pensé pour un usage mobile et omni-canal. Avec cette solution, nous souhaitons accompagner les PME dans leur transformation numérique dans une période critique », explique Lahcen Binoumar, Directeur des Ventes PME, SAP France.

Flexibilité et rapidité : deux attributs essentiels de la solution SAP Upscale Commerce.

Partant du constat que les consommateurs accordent de plus en plus d’importances aux expériences simples de consommation et s’attendent à pouvoir faire leurs achats sur tous leurs appareils ou canaux, SAP a développé une plate-forme agile qui permet aux marques et aux commerces de créer des expériences d’achat simples, rapides et à moindre coût.

La solution SAP Upscale Commerce, solution en mode SaaS, permet à ses utilisateurs de lancer des nouveaux produits, tester des marchés et boutiques éphémères grâce à des applications optimisées et intuitives pouvant combiner des achats en ligne et en magasin pour des expériences d’achat multicanales. SAP Upscale Commerce bénéficie d’une gestion avancée grâce à l’Intelligence Artificielle permettant aux clients de profiter d’une expérience d’achat unique et engageante tout en maximisant la rentabilité et les ventes pour la marque ou le détaillant. La solution offre un « mobigramme » : une vitrine personnelle alimentée par l’intelligence artificielle qui optimise dynamiquement l’assortiment de produits pour chaque visiteur.

Les principaux avantages sont :

  • La création et le déploiement de boutique en quelques clics, sans code.
  • Une approche de commerce multi-canal pour offrir une expérience contextuelle, personnalisée et transparente, et ainsi maximiser les profits.
  • Une expérience de boutique connectée au back-office, tout en testant de nouveaux concepts de commerce rapidement, à moindre coût.

 

Une expérience optimisée permettant de réaliser des profits.

La solution est construite à l’aide de la technologie cloud-native sur une architecture de micro-services pilotés par API. Cette configuration permet une grande flexibilité dans son déploiement et une adaptabilité à tous les environnements. Ainsi, elle peut être autonome, déployée comme une extension complémentaire avec d’autres solutions existantes, via son propre système de gestion de commande ou encore par un système de gestion de commande existant. SAP Upscale Commerce permet de réduire le temps de déploiement sur le marché et le coût total de possession, et de proposer des expériences d’achat à profit optimisé grâce à :

  • Un déploiement rapide et sans code pour proposer des expériences d’achat réussies.
  • Un environnement SaaS multi-tenant, toujours en service et continuellement mis à jour.
  • Une technologie intégrée permettant un merchandising intelligent, une personnalisation, une gestion des commandes distribuées et la vente en continu.

 

SAP Upscale Commerce : un accompagnement sur-mesure en période de crise sanitaire.

SAP accompagne depuis des années les PME, les startups dans leurs développements et s’intéresse particulièrement à l’impact de la crise sanitaire tant sur ses collaborateurs que sur l’expérience utilisateur**. Pour chaque étape du parcours, SAP met à disposition une assistance technologique à distance et un portail en libre-service composé d’experts sectoriels, de consultants et d’ingénieurs support afin d’offrir à l’utilisateur un plan de soutien et des supports complets, des stratégies d’innovation et de connaissances techniques et sectorielles approfondies. De plus, les utilisateurs se concentrent sur leurs métiers et la relation client grâce à la gestion du centre de données réalisée par SAP.

** Etude retail, Odoxa x SAP,  Customer Data Platform

The post SAP lance SAP Upscale Commerce pour permettre aux PME de créer rapidement leur boutique en ligne appeared first on SAP France News.

Source de l’article sur sap.com

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8 Awesome Black Friday 2020 Deals for Designers (Up to 94% Off!)

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If you’re interested in a sneak peek of this year’s best Black Friday deals, stick around. You’ll find a few web designers’ favorites, including a stellar deal or two.

This year, more than a few of the popular retail outlets are shifting away from the traditional “camp out all night and bust open the doors when the store opens” shopping model. You might just prefer this less chaotic, ecommerce approach.

All of us are trying to adjust to what may eventually become a “new normal”. We may not like some aspects of this new normal, but there are bright spots as well.

More shoppers are likely going to shop online because of the coronavirus. That means you don’t have to fight the crowds while desperately attempting to socially distance. The shelves aren’t as apt to go bare, and shopping is easy, convenient, and safe.

1. Slider Revolution

You will find the Slider Revolution plugin incorporated in a host of WordPress theme tools and products. This premium plugin can in fact boast of more than 7 million users around the globe.

What you may not be aware of is that it is much more than just a WordPress slider. With it in your web design toolbox, you can in fact create just about anything you can imagine.

Expect to find:

  • A stunning selection of elements including sliders and carousels;
  • Attention-getting hero sections designed to make your home pages really stand out;
  • Single-page websites with layouts unlike anything you’ve seen before;
  • Modular structuring that allows you to rearrange and reuse sections however you choose and the ability to mix and match modules with any WordPress content;
  • Add-ons whose cutting edge features push the boundaries of web design possibilities.

There’s more of course. To celebrate Black Friday and Cyber Monday you can NOW get any Slider Revolution subscription plan or one-time payment at a 33% discount.

Just click on the banner and use the BLACKFRIDAY code at checkout.

2. Amelia

When done manually, booking and managing appointments can be tedious and subject to mistakes and errors. Amelia provides an automated booking process that is oh-so easy to work with and is error free; just what you need to help you acquire more happy customers.

Key features of Amelia’s fully responsive design include:

  • A dashboard system that enables you to track approved and pending appointments, booking changes, and revenue;
  • Zoom Integration, Google Calendar, and Outlook Calendar sync;
  • The ability to accept and easily manage recurring appointments that customers can schedule;
  • Front-end customer and employee appointment and event managing and backend appointment adding, editing, and rescheduling;
  • Email notifications for pending and approved appointments and events.

And much more that will save you loads of energy and a ton of time. Give Amelia a try, and if you like what you see (and you will), take advantage of the 30% Black Friday discount.

3. wpDataTables

wpDataTables 3.0, with its fresh, new look, gives you a host of different ways to generate attractive, customizable, and responsive tables and charts, and a host of different ways to present them.

  • Tables can be created from most data sources, the most common being MySQL query, PHP array, Google Spreadsheet, Excel files CSV files, and JSON and XML inputs;
  • A working knowledge of SQL is not required!
  • Addons include Gravity Forms, Formidable Forms, Report Builder, and Powerful Filter;
  • wpDataTables users can generate Tables and Charts quickly from massive amounts of data (saving hours of effort);
  • Tables and charts are customizable and maintainable (editable once placed in use);
  • Tables can be created manually if you wish.

Click on the banner now and take advantage of wpDataTables 30% Black Friday discount on all licenses and addons.

4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

In TheGem, the ultimate WordPress multipurpose toolbox, you will find:

  • A rich selection of 400+ premium pre-built multi-page and one-page websites, all available for Elementor and WPBakery page builders;
  • The ability to mix and match any of this demos, layouts and page sections to create your own unique look;
  • Extended WooCommerce layouts & tools for making online shops, which convert better;
  • TheGem Blocks: an ultimate tool for building webpages at the speed of light.

And much more. Just click on the banner and check this 5-star product out.

5. Mobirise Website Builder

Creating a Google-friendly can take time, unless you have Mobirise at your fingertips, in which case you have a number of helpful tools to speed things up.

  • No coding, it’s all drag and drop;
  • 3,600+ website templates are at your disposal plus sliders, popups, forms, and more;
  • Many eCommerce features, including a shopping cart;
  • Latest Google Amp and Bootstrap4;
  • You can download Mobirise for free.

And, because it’s Black Friday, everything is yours at a 94% discount!

6. Get Illustrations

Get Illustrations offers royalty free and landing page Illustrations ready to drag and drop into your web design. You’ll have access to:

  • An extensive library of 4000+ illustrations with more added every week;
  • A wealth of design formats, including AI, PNG, SVG, Figma, Adobe XD, and Sketch;
  • Free updates and new illustrations weekly (included in the bundle).

Click on the banner and use the Coupon Code BLACKDEAL for your 30% discount.

7. XStore | Responsive Multi-Purpose WooCommerce WordPress Theme

For anyone planning on creating an eCommerce store, the XStore name says it all. Key features you’ll find in this powerful and flexible WooCommerce theme include:

  • More than 95 good-to-go-shops plus a full AJAX shop to get you started;
  • 300+ pre-defined shop/page sections, a header builder, and a single product page builder;
  • Elementor, WPBakery and $510+ worth of premium plugins.

Click on the banner and sign up to become one of XStore’s 55,000+ happy customers.

8. Kalium – Creative Theme For Multiple Uses

Kalium is an easy-to-use, easily maintainable multipurpose theme for WordPress users that is always updated to use the latest WordPress standards.

  • Kalium provides its users with a host of professionally-designed pre-built demos and elements;
  • Many plugins such as: Slider Revolution, WPBakery, Elementor, Layer Slider, Advanced Custom Fields PRO, Product Filter for WooCommerce, Product Size Guide,WooCommerce and other premium plugins are included.

Kalium is responsive, GDPR compliant, and gives you full eCommerce and top-quality customer support. It has a 5-star rating after 36k sales on ThemeForest – seriously impressive!

***** 

If you hit the retail stores remember to social distance.

Or, if you would rather take a brief break from the demands of Covid-19, take advantage of one or more of the above ecommerce sales. As you can see, there are some excellent ones!

 

[– This is a sponsored post –]

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Pourquoi choisir une stratégie hybride pour passer au cloud

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Les solutions de données basées sur le cloud présentent clairement des avantages, notamment une meilleure flexibilité, une collaboration plus efficace, des coûts réduits et la possibilité de changer d’échelle. Mais ce n’est pas parce que vous voulez passer au cloud afin d’en tirer tous les avantages que vous devez faire une croix sur vos investissements sur site existants.

Une stratégie hybride permet de combiner « le meilleur des deux mondes ». Avec cette approche, vous pouvez évoluer vers le cloud tout en protégeant vos investissements sur site existants. C’est là qu’interviennent SAP Data Warehouse Cloud et SAP HANA Cloud. Ces deux solutions ouvertes se connecteront en toute transparence à votre environnement sur site actuel pour l’étendre au cloud.

Voyons les avantages que présente une stratégie hybride avec SAP Data Warehouse Cloud et SAP HANA Cloud.

Pourquoi choisir SAP HANA Cloud  ?

Gérez des volumes croissants de données tout en réduisant vos coûts de stockage

Le lac de données intégré de SAP HANA Cloud réduit les coûts de stockage et d’analyse des données. Aussi, faites des économies en y conservant vos données. Vous pourrez par la suite y accéder à distance quand vous le souhaitez. Peu importe le volume de vos données, le lac de données est conçu pour le prendre en charge.

Connectez-vous facilement à toutes les sources de données

SAP HANA Cloud est une solution de gestion multi-cloud qui simplifie l’accès aux données quelles qu’elles soient et quelle qu’en soit la source au moyen d’une passerelle unique. SAP HANA Cloud est directement utilisable avec ses agents de mise à disposition des données qui permettent de se connecter à plusieurs sources cloud et magasins d’objets. Quant à la fonctionnalité Smart Data Access (SDA), elle vous offre un accès aux données en temps réel pour tous vos systèmes sur site et cloud à l’aide de tables virtuelles, tout en vous permettant de maîtriser vos coûts.

Stockage In-Memory économique

Le lac de données de SAP HANA Cloud est une simple méthode pour réduire les coûts de stockage. Pour optimiser votre stockage In-Memory actuel sur site, vous pouvez transférer des charges de travail vers SAP HANA Cloud aux fins de traitement et virtualiser l’accès à vos données, tout en gardant vos données sur site.

Faites évoluer votre puissance de calcul ou votre stockage

Lorsque votre entreprise connaît une croissance rapide, vous devez faire changer l’échelle de votre stockage de données et de votre puissance de calcul en conséquence. Étendez rapidement votre productivité sur site sans avoir à investir dans du matériel supplémentaire. Avec SAP HANA Cloud, boostez vos capacités de stockage et améliorez votre puissance de calcul dès que vous en avez besoin. C’est aussi simple que ça !

Pourquoi Geberit a lancé une nouvelle stratégie hybride avec SAP HANA Cloud

À l’instar de nombreuses multinationales performantes, les données sont essentielles pour Geberit. Pour exploiter plus facilement ses données, le leader européen des produits sanitaires a placé SAP HANA Cloud au cœur de sa nouvelle stratégie hybride en matière de données. Grâce à cette solution, l’entreprise a pu rationaliser son environnement informatique et supprimer le besoin en middleware. Aujourd’hui, elle peut accéder à ses données en temps réel de manière centralisée pour prendre des décisions éclairées en temps voulu.

«SAP HANA Cloud sera le point central pour le reporting au sein notre environnement de données. C’est la version unique de vérité qui réunit toutes nos sources de données et qui nous fournit la visibilité dont nous avons besoin.»
– Marius Reck, directeur des applications de support informatique

Pourquoi choisir SAP Data Warehouse Cloud pour étendre votre environnement

Responsabilisez vos utilisateurs et donnez plus d’impact à votre travail

Responsabilisez vos utilisateurs afin qu’ils puissent connecter, modéliser et visualiser les données par eux-mêmes avec SAP Data Warehouse Cloud. Dotée d’une interface utilisateur intuitive et d’une couche métier, cette solution facilite la modélisation des données avec SQL ou un outil graphique par glisser-déposer. Les espaces, quant à eux, fournissent un environnement isolé dans lequel les utilisateurs peuvent modéliser et combiner des ensembles de données mondiaux avec des données locales, par exemple des fichiers CSV.

Grâce à la centralisation et à la virtualisation de SAP Data Warehouse Cloud, les utilisateurs peuvent accéder aux données dont ils ont besoin sans que l’équipe informatique ait à les répliquer et à les exporter. Vous avez besoin d’améliorer un modèle en vue de sa réutilisation dans l’entreprise ? Rien de plus simple. Votre équipe informatique peut y accéder à tout moment pour le mettre à jour, sans avoir à le reconstruire dans un environnement différent.

Répondez plus rapidement aux utilisateurs

Trouvez le bon équilibre entre gouvernance centrale sécurisée, demandes de changement à la volée et responsabilisation des utilisateurs grâce aux espaces de SAP Data Warehouse Cloud. Les espaces sont des environnements isolés dans lesquels les utilisateurs peuvent explorer les données. Dans la fonction de gestion des espaces, l’équipe informatique peut configurer et ajuster très facilement les connexions aux données, l’accès utilisateur et les quotas de calcul/stockage de chaque espace. Étant donné que chaque espace est isolé, les données restent gérées de manière centralisée et connectées en temps réel aux données sous-jacentes de l’entreprise. Dans leur espace, les utilisateurs ont la possibilité d’établir des connexions à de nouvelles sources de données, charger des fichiers locaux et modéliser des données avant de partager en temps réel les informations mises au jour avec d’autres utilisateurs sans affecter l’intégrité des données sous-jacentes.

Un point d’accès unique à toutes vos données

Sans entrepôt de données, il est difficile de garantir la qualité des données. Qui plus est, face à l’augmentation du volume et du nombre de sources de données, votre environnement se complexifie, ce qui peut nuire aux performances et aux analyses. Avec SAP Data Warehouse Cloud, l’équipe informatique peut consolider les données et tirer profit de services ETL/ELT, comme la mise en place de pipelines ou la transformation des données, pour créer une couche de données robuste et très performante.

L’équipe informatique ou les utilisateurs peuvent ensuite définir l’accès aux données en créant et en gérant des modèles de données complexes. En parallèle, la couche métier de SAP Data Warehouse Cloud mappe les concepts métier aux données sous-jacentes, afin qu’un plus grand nombre d’utilisateurs puissent comprendre et modéliser les données par eux-mêmes.

Atténuez la menace du Shadow IT

SAP Data Warehouse Cloud est une solution de bout en bout qui répond à tous les besoins de vos collaborateurs, depuis l’intégration jusqu’à la modélisation en passant par l’analyse, ce, afin de limiter le recours à des solutions ad hoc. Elle est également ouverte, ce qui permet d’y connecter les outils tiers dont vos collaborateurs se servent et de les gérer de manière centralisée. Peu importe la fonction ou le service de vos collaborateurs, SAP Data Warehouse Cloud vous permet de définir des autorisations claires et d’attribuer des rôles aux utilisateurs. Grâce aux espaces, l’équipe informatique dispose d’une visibilité à l’échelle de l’entreprise et peut gérer les différentes sources de données et connexions de manière centralisée.

Porsche étend SAP BW/4HANA vers le cloud avec SAP Data Warehouse Cloud

Porsche souhaitait entamer la transformation numérique d’un plus grand nombre de ses collaborateurs. Le groupe automobile avait déjà plusieurs systèmes en place, notamment des systèmes SAP (tels que SAP BW/4HANA et SAP ERP) et des systèmes tiers. Il ne souhaitait donc pas rajouter d’énièmes systèmes à cette organisation. Ce dont Porsche avait besoin, c’était d’une couche virtuelle unique pour connecter l’ensemble de ces systèmes et optimiser le flux des données. Le tout, dans un environnement géré pour éviter les éventuelles erreurs.

C’est ce qu’a permis l’extension de SAP BW/4HANA vers le cloud avec SAP Data Warehouse Cloud, entre autres choses.

«Nous avions besoin d’une solution qui réunirait l’ensemble de nos systèmes existants et qui ferait en sorte que chaque utilisateur final ait accès aux données dont il a besoin, et uniquement à ces données. SAP Data Warehouse Cloud était la solution idéale pour transformer notre architecture de données sans avoir à dépenser un montant colossal.»
– Markus Hartmann, directeur de la gestion des projets informatiques chez Porsche

Commencez petit et voyez grand

Chaque entreprise a une transition vers le cloud différente. Que l’objectif soit de responsabiliser les utilisateurs ou de créer une version unique de la réalité, SAP HANA Cloud et SAP Data Warehouse Cloud offrent la flexibilité dont vous avez besoin.

SAP HANA Cloud et SAP Data Warehouse Cloud ne nécessitent aucun investissement préalable, et c’est SAP qui s’occupe de la gestion et de la maintenance. Vous souhaitez évaluer vos besoins ? Pas de problème. Lancez plusieurs projets pilotes et voyez ce qu’il vous faut. C’est là l’atout de ces deux solutions : grâce à leur approche flexible, vous pouvez commencer petit et évoluer au fil du temps. Par la suite, vous pouvez mettre en place une solution hybride à long terme pour tirer tous les avantages du cloud et des systèmes sur site, ou passer intégralement au cloud. À vous de voir !

The post Pourquoi choisir une stratégie hybride pour passer au cloud appeared first on SAP France News.

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Top New CMS Plugins, November 2020

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Since there are so many CMS plugins out there, it can be overwhelming to choose the best ones for your website. We’ve done the research for you; this list contains the top new CMS plugins for November 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla.

Let’s get started…

WordPress

404 Page Editor

404 Page Editor is a simple WordPress plugin that helps you add custom text to the default 404 page on your website. The plugin comes with seasonal and industry-related 404 templates. One useful feature of the plugin is that it backups your current 404 page before changing it. So you can restore the backup page anytime you choose. The plugin duplicates your current 404.php page to wp-content/uploads/404-page-editor/ so you can easily find it. You can also change the text on the plugin to fit your local dialect. 

UnusedCSS Power-Up

Most WordPress themes and plugins load their CSS in the wrong areas of your website. This can slow down your site. A slow website will reduce user experience and lead to increased bounce rates.

UnusedCSS will help reduce the size of your website’s CSS files by up to 95%. The best part is that the plugin works automatically. It will remove any unused CSS when visitors view any page on your website. UnusedCSS will automatically reduce your website’s load times by reducing your CSS files and page size. The plugin also optimizes the performance of other WordPress plugins and extensions. UnusedCSS also works with WooCommerce themes and plugins.

Simple Redirects

Simple Redirects is a WordPress plugin that helps you to automatically redirect requests to another page on your site or any other place on the web. The plugin allows you to easily redirect users from your old web pages to new pages using 301 or 302 redirects. You don’t have to worry about losing backlinks or page rank. Any incoming links to the old web page will be automatically passed along to the new page. The page rank on the old page is also transferred to the new page. The plugin is useful when migrating a WordPress site when don’t want to retain the URL structure. 

HTML Validation

HTML Validation plugin helps you identify any HTML validation errors on your website. The plugin works automatically in the background of your website and will send you regular reports. There is a progress bar on the report screen to show you the progress of the scan. The plugin uses WordPress Cron to scan the content of your website. There is also an option for the plugin to automatically fix any HTML validation issues on your website. You can also choose to fix the issues manually. 

Just Highlight

Just Highlight is a simple WordPress plugin that helps you highlight text in your posts or pages. You can use this plugin to highlight any portion of the page you want to draw the reader’s attention to. You can highlight the background of the page and also add animation to the highlighted text. In the WordPress admin area, you can change the speed and color of the animation. The plugin is compatible with Gutenberg, and the WordPress classic editor. 

DeviantArt Embed

DeviantArt Embed is a simple plugin that helps you embed any work from Deviant Art into a post. The plugin provides a block for the WordPress block editor so you can easily embed the image. It uses a DeviantArt oEmbed API to pull the images and their descriptions, and creates an embedded image. 

Static Optimizer

Static Optimizer is a static file optimization plugin that serves and optimizes static files on your website. The plugin will help you increase your website speed by automatically compressing your static files. It is easy to set up, you just need an API key to get started. Other useful features that the plugin offers include automatic JS and CSS minification, automatic image optimization, and processing of responsive images. You don’t have to worry about losing your files if their server is down. The plugin automatically backs up your files and will load your original files when their servers are down (either because of an upgrade, maintenance, or outage).  By default, only images are compressed when you activate the plugin; you can also choose to optimize fonts, CSS, and JS files. 

RankBear

RankBear is a keyword rank tracker plugin that helps you analyze your SEO efforts. With RankBear, you can track the keywords for each of the posts and pages on your site. While the plugin has a paid plan, you can track up to five keywords for free. On the free plan, you will receive weekly reports on each keyword you are tracking. You can search for the rank and volume of a keyword in every location supported by the Google search engine. RankBear is a lightweight software-as-a-service plugin hosted by Amazon Cloud Services. The plugin also offers the option to download the keyword reports to CSV. 

Table of Contents Block

Table of Contents Block is a plugin that allows you to easily create a Table of Contents for your WordPress posts. The plugin is lightweight and will automatically add a Table of Content in your website’s posts and pages. You can select the heading tags you want to add to the Table of Content. It also has a dedicated support team to assist you. The plugin works fine with all standard WordPress themes. 

Markease For WooCommerce

Markeaze is an all-in-one communication plugin that allows you to add live chat to your online stores. The plugin will help you improve your customer service by decreasing your response times. With the plugin, you can collect your visitor’s contact information via a widget. This feature is useful in building a subscriber database. You can also use the plugin to track customer behavior on your site, inform customers about new products, help customers with active orders, and collect customer feedback. You can also use the auto-reply function to answer commonly asked questions. 

Craft CMS

Image Toolbox

Image Toolbox is a Craft CMS plugin that offers image-related tools for your templates. The plugin will automatically create a WebP variant of the images you upload. It also has a fallback for browsers that do not support WebP images. Other useful features the plugin offers include automatic creation of placeholder images and generation of responsive images with multiple variants. The plugin also supports Imager-X (or old Imager). 

Element Panel

Element Panel plugin allows you to add elements and an eager-loading panel to the debug toolbar. This feature will help you benchmark your templates in Craft CMS. For elements, the panel has a dashboard that shows how many elements are populated. It also shows how many elements are duplicates. The plugin also shows you how many eager-loading elements are detected. Duplicate elements are grouped by field name. 

Shopify 

VStore Shoppable Videos

VStore Shoppable Videos is a Shopify plugin that allows your customers to shop directly from your videos. The plugin allows you to embed your products into any video. Since videos have a high engagement rate, this plugin will significantly improve your store’s conversion rates. 

ProofMotion Video Testimonials

ProofMotion Video Testimonials plugin helps you to easily collect video testimonials. The plugin sends an automated email or SMS requests to customers asking for their satisfaction feedback after making a purchase. The responses are analyzed to determine whether the customer had a negative or positive experience. Customers that offer negative feedback are sent to customer care to help them with the problem they encountered. Happy customers are prompted to make video testimonials of their positive shopping experience. ProofMotion guides the customer through the interview so they can give the best testimonial. They also offer an on-site widget so you can easily share your testimonials. 

Real ID

Real ID is a Shopify plugin that allows you to verify customers’ real identity using a photo ID and facial biometrics. The plugin is perfect for orders that have an age restriction, verifying flagged fraud goods, and selling expensive goods. Real ID will help you identify whether a government-issued-ID is fake during fulfilment. All the customer needs to do is take a selfie on their phone. This way, even if a customer has access to a stolen physical ID, they won’t still be able to make any purchase. The plugin can verify documents such as passports, visas, national IDs, driver licenses, and more. Real ID will help you handle GDPR compliance. The plugin is available in hundreds of countries around the world. 

Joomla

Accessibility

Accessibility is a Joomla plugin that allows your website visitors to easily access your website content. The plugin will remove any barrier between the visitor and your Joomla site. There is no coding required and you can customize the plugin directly from the module manager. The plugin has a useful feature called Dyslexic Readability; this feature allows your visitors to set the entire document font to a dyslexic-friendly font. Visitors can also grayscale the page, resize the fonts, and resize the word space. From the backend module, you can add any custom CSS and JS. The plugin is also available in 12 different languages. 

Reading Time

Reading Time is a simple plugin that will help you easily show the reading time of your Joomla articles. The plugin is easy to set up and does not require any coding. You can customize every parameter, including the text, in minutes. You can also choose to exclude categories, articles, and menu items. Reading Time also allows you to easily add custom CSS code from the plugin parameters. 

 

Featured image via Pexels.

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How to Make Hyper-Personalization in Web Design Work For You

Personalization; it’s probably one of the most important design trends to emerge in recent years.

As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.

Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts.

Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content for each website user. At the same time, these unique websites ensure that designers really make an impact on behalf of their clients, outshining the competition and driving amazing results.

What is Hyper-Personalization?

Basic personalization in web design involves making changes to a design based on what you know about your client’s target audience.

For instance, if you knew that you were designing for an audience that spends more time on their smartphone than their computer, you’d concentrate on building hyper-responsive experiences for small screens. For instance, the Canals-Amsterdam.nl website is specifically designed to support people using smartphones to swipe, tap, and scroll.

If you’re aware that your customer’s target market is other businesses, you might put more testimonials, free demo CTAs and other enticing components on the website to encourage investment.

Hyper-Personalization is an emerging trend for 2020 that focuses on going beyond the basic understanding of a target audience, to look at genuine customer data. Hyper-personalization is all about leveraging in-depth omnichannel data to drive more advanced customer experiences on every page of a website.

For hyper-personalization to be genuinely effective, designers need access to virtually unlimited data, from CMS systems, sales teams, marketing experts, and more. When you have that data handy, you can use it to:

  • Design websites that showcase dynamic CTAs, featuring content relevant to each user;
  • Implement sign-in screens for customers vs. demo requests for new leads on home pages;
  • Showcase products similar to past pages when repeat customers return to a site.

Why is Hyper-Personalization Important?

Personalized experiences have always been important to the sales journey.

However, in an era where companies are constantly competing to grab user attention, you can’t just cater to your site designs to a group of people anymore. Increasingly, users are expecting specific interactive moments on websites, made just for them.

Amazon is an obvious example to consider here. As one of the world’s leading online shopping sites, Amazon’s efforts with website personalization are incredible. The Amazon website uses tools integrated into the back-end of the marketplace to watch everything a customer does on its platform.

As users browse through the website, the site jots down each category that you look at, and which items interest you. Thanks to this, Amazon can suggest which products you may be most interested in.

Websites like Madebyhusk also offer an incredible insight into hyper-personalization, allowing users to browse for the products that appeal to them based on in-depth filters like edging and color.

The result is a higher chance of conversion.

When customers feel as though they have complete control over their buyer journey, and that each step on that journey is tailored to them, they’re more likely to buy.

Better Converting CTAs

A call to action is an excellent way to move things along when you’re encouraging the buying process with your target audience.

Used correctly, your CTAs can encourage more than just cart conversions. They can also convince people to sign up for your newsletter via a subscription form, take a survey, or begin a free demo.

Regardless of the CTAs that you choose to implement, personalization will quickly make your requests more effective. According to studies, CTAs that are personalized are 202% more effective than generic alternatives.

For instance, Byhumankind.com uses a crucial statement: “Great personal care products don’t have to come at earth’s expense.” Followed by an engaging CTA to drive positive action from their audience. The company knows that they’re appealing to a customer interested in saving the planet, so they make the benefits of “Getting Started” obvious immediately.

Using data provided by clients, designers can figure out exactly how to position CTAs and offers for customers. For instance, notice that Humankind has a green colored CTA button.

Most buttons take advantage of bold colors like red and orange, but the green shade for Humankind further highlights the nature-driven personality of the brand.

Relevant Product Recommendations

Repeat customers are infinitely more valuable than people who purchase just one item from your site.

However, convincing a standard customer to become a repeat client isn’t easy. Sometimes, clients need a push to determine what they want to buy next.

Fortunately, as a website designer, you can help with that. Using dynamic modules in the product pages of your customer’s website, you can show individual end-users what they might want to purchase next from a specific brand.

These dynamic modules can use information about what each customer has purchased in the past, to suggest a new product or service. Amazon do particularly well in this regard, leveraging a vast marketplace and treasure trove of information to make quality recommendations. But you don’t need to be designing a considerable website for a global business like Amazon to take advantage of dynamic suggestions. Any business with a focus on hyper-personalization can benefit from this strategy.

Increased Time on Site

Any form of personalization on a website can significantly improve the amount of time a customer spends in that digital environment.

Imagine walking into a restaurant that seems as though it was designed specifically for you. The décor, the seating arrangements, and even the menu are customized to your taste. You’re more likely to spend your time and money there than on any generic food place you find on the street.

The same rules apply to website design. The more hyper-personalized you can get with your client’s design, based on what you know about their customers, the easier it will be to keep customers engaged.

For instance, the WarnerMusic.no website entices visitors with various high-quality images of popular bands and artists, before providing them with endless information about the brand and what it does. The designer of this site knew that it needed to appeal to the visual demands of the audience first, before offering useful information like featured artist lists, News, and blog posts to keep the users on site.

Hyper personalization is all about figuring out what kind of end-user you’re designing for, so you can build the digital environment that’s more engaging and compelling to them. Some designers even create dynamic pages that change depending on whether a customer is a repeat client or a new visitor.

Improved Loyalty and Affinity

Finally, it’s human nature that we all want to spend time with the people that treat us best.

We all value excellent customer service, which is why customer experience is the most significant differentiating factor for any organization today.

Web-based personalization works in a similar way. When you use your design tools to make the site experience that you give to each visitor warm, individualized, and welcoming, then your clients are sure to see a boost in customer loyalty.

Around 89% of consumers say that they’ll only consider buying from brands that care about them. As a designer, you can convince every website visitor that they’re going to get the experience they deserve. Just look at how TheHappyHero.com instantly lets clients know that they can expect a fun and friendly interaction on every page.

Accessing useful data from the companies that you’re working with before you begin developing and designing a website could be the key to creating happier customers and higher conversions.

The more delighted end-users are with the experience that a website gives them, the happier that your client will be with you – increasing the impact of your design portfolio.

If you can create customer loyalty and affinity for your client, then you will be able to develop the same feelings between yourself and your client. This could mean that you earn more recommendations as a designer and build your position as a leader in the industry.

Hyper-Personalization is Crucial for 2021

As companies continue to worry about how they can safely use data without crossing the line when it comes to customer privacy, hyper-personalization has stayed just out of the mainstream. While it may be a while before we see every website designer starting their process with piles of in-depth data, it seems that we are heading in that direction.

Customers in 2021 and beyond will undoubtedly want a more advanced and customized experience from the brands that they interact with – particularly in an era where it’s becoming much easier to deliver meaningful moments online.

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