Articles

The Technology Stack Needed To Build a Web3 Application

Actualités, Méthodes et organisation des process IT

The internet ecosystem is currently shifting significantly with the dawn of decentralization. More and more decentralized technologies are becoming mainstream and gaining acceptance by the world at large.

As far as innovation and development is concerned, the startup way of doing things has prevailed. While more prominent companies have tried to get into the space, none of their projects has been groundbreaking regarding their usage. Startups have the upper edge, with many creating successful businesses like opensea.io, Alchemy, and IPFS/filecoin (Protocol Labs).

Source de l’article sur DZONE

22 octobre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

Actualités, Actualités

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

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The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

12 octobre 2022/par Service comm.

SAP booste le recrutement et les carrières de son écosystème par la formation et la certification !

Actualités, ERP & Applications, SAP

Plusieurs études ont démontré que les compétences numériques en France et en Europe ne sont pas assez développées, et que le secteur risque d’être confronté à un déficit important sur les toutes prochaines années. L’implémentation des solutions SAP fait appel à de l’expertise très recherchée depuis de nombreuses années, et encore plus aujourd’hui avec l’accélération de la transformation digitale des entreprises.

De nombreux projets d’implémentation et de déploiement ont toujours cours et les nouvelles installations nécessitent des ressources compétentes sur le déploiement dans le Cloud, le socle technologique SAP BTP (Business Technology Platform), les solutions applicatives et les analytiques de SAP. Nos clients ont le désir d’innover dans leur secteur à travers l’installation des solutions SAP et l’innovation, quelque soit le domaine, nécessite l’acquisition de nouvelles compétences. Le monde de demain appartient aux organisations apprenantes qui permettront à leurs employés de se former tout au long de leur carrière.

Plusieurs profils sont nécessaires pour mener à bien l’implémentation d’un système d’information ERP: chef de projet, architecte solution, consultant technique, développeur, consultant applicatif, business process owner, technicien support, utilisateur métier, formateur, etc. Les métiers de consultant applicatif, de business process owner ou de technicien support ne font pas forcément appel à une formation initiale dans le secteur du numérique telle que le développement, l’architecture ou l’administration de systèmes. Les consultants applicatifs sont en général recrutés et très appréciés pour leurs compétences dans un domaine métier de l’entreprise, tel que la Finance, les Ressources Humaines ou la Supply Chain par exemple et sont souvent issus des écoles de Management ou des formations universitaires en gestion. Certains de ces métiers s’exercent au sein des ESN (Entreprises du Secteur Numérique) et d’autres au sein des DSI des entreprises utilisatrices de SAP.

Devant le besoin massif de nouvelles compétences et afin de faciliter le recrutement et la formation des profils nécessaires à l’écosystème de partenaires et de clients, SAP Learning a mis en place plusieurs programmes de formation. La plupart de ces programmes mènent à une certification SAP , diplôme qui permet de faire valoir ses compétences auprès des employeurs et de rassurer les clients quant aux ressources intervenant dans les projets portés par les ESN. Être certifié SAP aujourd’hui, c’est disposer d’un atout majeur pour sa carrière et pour assurer une implémentation de qualité de nos solutions !

Dans cet article, nous faisons le point sur toutes les possibilités d’apprentissage des solutions SAP, qu’elles soient digitales ou encadrées avec un formateur, en vous partageant les avantages et caractéristiques des différentes options.

1- Plateforme digitale Learning.SAP.com

Afin de faciliter l’accès à la formation sur ses dernières technologies Cloud et BTP, SAP a mis à disposition une nouvelle plateforme digitale lancée lors du SAP TechEd en 2021 : Learning.SAP.com.

La plateforme s’enrichit régulièrement de nouvelles offres de formation et donne accès gratuitement à des e-Learnings très conviviaux et interactifs, développés avec le souci des meilleures pratiques pour les adultes apprenants. Le succès est indéniable avec plus de 470 000 visiteurs et 230 000 apprenants actifs à fin août 2022.

Les formations sont organisées par rôle et par niveau, et ciblent principalement les profils de développeurs sur la Business Technology Platform. Quelques formations sur les solutions applicatives Cloud et sur l’outil Signavio de modélisation des processus métier sont également disponibles.

Certains des parcours de niveau avancé proposés sur le portail mènent à une certification SAP, par exemple « Developping with SAP extension suite » , « Develop advanced extensions with SAP Cloud SDK » ou encore « Explore SAP Analytics Cloud ». Les formations de niveau débutant quant à elles mènent à un « Record of achievement ». Ces deux labels peuvent être partagés sur les réseaux sociaux afin de valoriser facilement ses compétences SAP.

Learning.SAP.com devient le portail d’accès unique à toute la formation sur les solutions SAP et réunit au même endroit tous les sites d’apprentissage tels que le SAP Learning Hub (plateforme par abonnement), le MOOC OPEN SAP, les sites des communautés ou le Training shop pour s’inscrire à une formation en salle.

Ce nouveau portail dispose également d’une zone étudiants , permettant aux jeunes de découvrir SAP et de leur présenter les carrières du secteur du numérique qui présentent de très belles opportunités. Les étudiants des écoles adhérentes au programme University Alliances peuvent accéder à de nombreux contenus de formation gratuits via ce nouvel espace étudiants. Ainsi, les étudiants peuvent acquérir des compétences SAP, voire même une certification , ce qui peut faciliter et accélérer leur première embauche.

Résumé des avantages du portail : contenus de formation pour les profils techniques et développeurs, certifications SAP sur les dernières technologies BTP et Cloud, langue anglaise, auto-formation à son rythme, formation gratuite et tout le temps accessible, point d’accès unique à tous les sites d’apprentissage de SAP, zone étudiante.

2- Plateforme digitale SAP Learning Hub

Le SAP Learning Hub est une plateforme vendue par abonnement qui contient tout le contenu d’apprentissage sur les solutions SAP à destination de tous les métiers nécessaires aux projets. Différents formats sont disponibles sur cette plateforme : e-books, e-Learnings, tutoriaux, vidéos, contenus delta pour se former aux nouvelles versions et conserver sa certification à jour, etc. Les Learning Journeys présentent les parcours d’apprentissage permettant de mener aux certifications SAP.

Les apprenants sont accompagnés sur la plateforme par un encadrement pédagogique via les Learning Roomsoù ils peuvent poser des questions sur les contenus et échanger avec d’autres apprenants. De nombreuses Live sessions virtuelles permettent également de bénéficier d’interactions avec des formateurs et experts SAP pour faciliter l’apprentissage.

L’abonnement au SAP Learning Hub inclut l’accès à 60 heures d’un système de formation pré-paramétrépermettant ainsi de réaliser les exercices des manuels de formation et de mettre en pratique ses connaissances, ce qui est essentiel à l’ancrage des apprentissages. Deux tests de certification sont également inclus dans le coût de l’abonnement. Le SAP Learning Hub est aujourd’hui largement adopté par les partenaires pour leurs consultants et par les client pour leurs centres de compétences, et compte 800 000 apprenants abonnés .

Résumé des avantages du portail : contenus de formation exhaustifs pour tous les profils métiers SAP, parcours de formation menant à toutes les certifications SAP, contenus disponibles en plusieurs langues, auto-formation à son rythme et tout le temps accessible, systèmes de formation pré-paramétrés, deux tests de certification inclus, formules de prix attractives adaptées et flexibles selon les besoins des utilisateurs.

3- Programme People To Work

Le programme People To Work a été créé en Allemagne il y a plus de 20 ans, a plusieurs avantages : recruter, former et certifier des consultants ou des utilisateurs métier, avec l’aide de financements gouvernementaux, ce qui permet de réduire les coûts de ces processus, voire de les annuler totalement pour les entreprises recruteuses. Les candidats sont en effet obligatoirement demandeurs d’emploi, inscrits à Pôle Emploi. L’ambition est de permettre à de jeunes diplômés de trouver un premier emploi à la fin de leur parcours d’études ou à des personnes ayant perdu leur emploi de se reconvertir vers un métier du secteur numérique.

Cette mission a été confiée à deux partenaire en France : FITEC et M2I Formation.

Ces deux partenaires se chargent de sourcer les participants au programme de formation auprès de Pôle Emploi, présentent les CV aux entreprises recruteuses, qui après acceptation du profil devront formuler une promesse d’embauche (financement Pôle emploi assujetti à cette condition).

La formation des consultants sur les domaines applicatifs SAP les plus demandés (SAP S/4HANA modules finance et logistique) dure 3 mois et peut mener à une certification. Elle peut inclure également des compétences complémentaires sur les métiers de la comptabilité ou de la logistique, de la gestion de projet, la réponse à un cahier des charges, la gestion de tickets de support aux utilisateurs ou la prise de parole en public par exemple.

La formation d’autres profils tels que les utilisateurs métier (comptables, gestionnaire de l’administration des ventes ou des achats) ou les techniciens de support est aussi assurée dans le cadre du programme People To work. La formation va essentiellement porter sur les processus métier déroulés dans les applications SAP et dure de 15 à 20 jours en présentiel ou de 3 mois en auto-formation accompagnée par un tuteur.

Les deux programmes consultants ou utilisateurs se déroulent en salle ou en classe virtuelle au choix, en langue française et les partenaires disposent du matériel de formation officiel de SAP traduit en français : accès à la plateforme de formation numérique SAP Learning Hub et systèmes de formation SAP pour la pratique des exercices.

Ce programme a été déployé en France à partir de janvier 2020 et a permis de former plus de 1200 personnes sur SAP, dont 460 consultants et 760 utilisateurs métier, et a remporté le Trophées Défi RSE en décembre 2021 pour sa dimension responsable et sociétale : 100% des consultants et 80% des utilisateurs ont retrouvé un emploi à l’issue de la formation.

Résumé des avantages du programme : recrutement, formation, certification, modules applicatifs SAP les plus populaires, langue française, formation des consultants et des utilisateurs métier, financement gouvernementaux et coût proche de zéro pour les entreprises.

4- Partner Talent Initiative

Le Partner Talent Initiative a été lancé en juin 2022. Géré par SAP au niveau européen, il a pour vocation de former de nouveaux consultants qui seront recrutés essentiellement par les partenaires de SAP. Le programme prend également en charge le recrutement des apprenants avec une cible plus large qui inclut des demandeurs d’emploi ou des personnes en activité souhaitant se reconvertir sur le métier de consultant SAP. L’apprenant est rémunéré pendant la durée de la formation. Le programme est payant pour les partenaires recruteurs, à un coût très avantageux compte tenu des prestations proposées.

Les formations portent sur les dernières technologies de SAP, incluant des modules de déploiement de la version Cloud de SAP : à titre d’exemple, les modules SAP S/4HANA Financial Accounting, SAP SuccessFactors et SAP BTP font partie du planning de cette fin d’année. Les formations s’étendent sur une durée de 5 à 8 semaines, selon les solutions SAP étudiées. La formation se déroule en langue anglaise, en classe virtuelle avec un animateur ainsi qu’en auto-formation sur la plateforme SAP Learning Hub.

Résumé des avantages du programme: Focus partenaires SAP, recrutement, formation, certification, solutions applicatives et nouvelles technologies SAP y compris Cloud et BTP, langue anglaise pour des déploiements internationaux, durée courte, coûts de formation attractifs.

5- Académies Blended SAP – Programmes des centres de formation SAP

Les académies Blended SAP existent depuis de nombreuses années, sont délivrées par les centres de formation SAP pour former les consultants et permettent de mener à une certification. Elles peuvent se faire dans le cadre de la formation professionnelle des employés, et peuvent être financées par les OPCOs.

Les formations couvrent les sujets de paramétrage de SAP S/4HANA, mais aussi les sujets technologiques ou les analytiques, se déroulent en langue française, en salle de classe présentielle ou en classe virtuelle au choix, sur une durée de 3 semaines intensives. En prérequis, les participants devront étudier un ou deux modules SAP en auto-formation sur la plateforme SAP Learning Hub. Le dernier module de formation au paramétrage se fait également en auto-formation.

Résumé des avantages du programme : formation professionnelle des consultants, grande diversité de certifications SAP, langue française, programme rapide et intensif de 3 semaines en centre et de 3 semaines en auto-formation à son rythme, financements OPCO possibles.

En résumé, la formation SAP est flexible, moderne et accessible à tous, alors pourquoi encore hésiter à vous lancer et à rejoindre les nombreux professionnels déjà certifiés de notre écosystème à travers le monde ?

En résumé, voici dans un tableau toutes les options de formation présentées dans cet article :

Programme	Public	Contenus	Durée	Langue	Modalité	Recrutement	Coût de la formation
Learning.SAP.com	Développeurs et profils techniques	SAP BTP et solutions Cloud	A son rythme	Anglais	Auto-formation	Non	Gratuit
SAP Learning Hub	Tous profils SAP	Tous contenus SAP	A son rythme	Plusieurs langues	Auto-formation encadrée	Non	Par abonnement, prix flexibles et attractifs
People To Work by SAP	Consultants et utilisateurs métiers – Demandeurs d’emploi	SAP S/4HANA FI MM SD	12 semaines	Français	Salle ou classe virtuelle avec formateur ou Auto-formation encadrée	Oui	Financement par Pôle Emploi
Partner Talent Initiative	Consultants – Reconversion professionnelle	SAP S/4HANA Applications Cloud BTP SuccessFactors	5 à 8 semaines selon programme	Anglais	Classe virtuelle avec formateur + auto-formation encadrée	Oui	Financement partiel de SAP, Prix attractif pour les partenaires
Académies Blended	Consultants – Salariés en formation professionnelle	SAP S/4HANA Applications et plusieurs sujets technologiques	3 semaines avec un formateur et 3 semaines à son rythme	Français	Salle ou Classe virtuelle avec formateur + auto-formation encadrée	Non	Financement OPCO possible

The post SAP booste le recrutement et les carrières de son écosystème par la formation et la certification ! appeared first on SAP France News.

Source de l’article sur sap.com

12 octobre 2022/par Service comm.

Getting Started With Robotic Process Automation

Actualités, Méthodes et organisation des process IT

Technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) have led the way to software robots that reduce the manual, time-consuming, and repetitive actions performed on digital platforms. The concept of automating tasks on digital platforms is called robotic process automation (RPA). RPA is a software robot that interacts with computer-centric processes and aims to introduce a digital workforce that performs repetitive tasks previously completed by humans. This Refcard introduces RPA technology, how it works, key components, and how to set up your environment.
Source de l’article sur DZONE

29 septembre 2022/par Service comm.

Adobe Has Acquired You

Actualités, Actualités

There were mixed reactions on Thursday morning when Adobe announced it had acquired Figma.

Excited press releases extolling the benefits of the “collaboration” followed the news. Dylan Field, founder and CEO of Figma, said: “There is a huge opportunity for us to accelerate the growth and innovation of the Figma platform with access to Adobe’s technology…”

The reaction from the design community has been a little less enthusiastic.

The problem for the design industry is that we’ve been here before. The acquisition of Macromedia followed a period in which Adobe tried to compete, failed to update its legacy code, lost the battle, and purchased the victor. You only need to look at the number of former Macromedia products in Adobe’s stable (zero) to see where Figma’s heading.

Figma has grown faster than any of its rivals in the last eight years. It is, of course, easier to grow when you start at zero. But there’s no denying Figma is a well-managed business and probably a good investment — if not worth the $20bn that Adobe reportedly paid.

Figma’s technology will give Adobe a leg-up in the collaborative design stakes, where it is clearly lacking. And Adobe’s resources will iron out some of the kinks in Figma, especially around typography, which is, if we’re honest, a bit hacky in places.

Adobe will provide a good home (we hope) for the Figma team, who will have the opportunity for career advancement in a much wider pool of development teams.

And, of course, Figma’s annual revenue will begin to trickle into Adobe’s vault — although it may be some time before it makes a dent in that $20bn hole.

But Adobe didn’t buy Figma for its business model, collaborative technology, team, or revenue stream. Adobe bought Figma’s users, all four million of them.

Adobe‘s approach to design software is upselling. It lures you in with free apps, and when you’re engaged, it integrates them with other parts of its ecosystem until suddenly, without meaning to, you’ve agreed to a Creative Cloud subscription.

Adobe was losing customers to a competitor. And more importantly, due to Figma’s free-use approach for individuals, it was losing young customers to a competitor. If it hadn’t bought Figma, Adobe would have needed to invest heavily in its own products while providing them to freelancers for free; that isn’t viable for a company with as many commitments as Adobe.

Yes, it is entirely accurate to say that competition drives innovation, and with fewer competing apps, there is less need for companies like Adobe to build high-quality, reliable products. However, it is also true to say that a lack of competition creates opportunities for new apps.

Somewhere out there, in a dorm room, or a basement, or on a kitchen table, someone is working on Adobe’s next big acquisition. It’s probably an AR design app; we need a few more of those.

For Figma, the next 12 months will be bright as Adobe works to retain the customers it’s bought. Within five years, you’ll probably need an Adobe Fonts subscription and a Photoshop plugin to use Figma. In ten years, it will be stored in a code archive next to Freehand.

Some designers will turn to Sketch; others will turn to Affinity; some will shrug and keep using Figma; others will shrug and keep using XD.

If an app is intrinsic to your design work, it’s probably time to switch apps. Your skills are transferable. I’ve switched apps many times; some I loved, some I just needed. I’ve never encountered an app that improved my work, although plenty have improved my mood while working.

Figma took a great approach and will continue to be great until it isn’t. Tools come and go, Adobe’s acquisitions team, it appears, is eternal.

Featured image uses photos by Afrika ufundi, Andrea Piacquadio, Andrea Piacquadio, Anna Tarazevich, cottonbro, fauxels, Ketut Subiyanto, Mikhail Nilov, Moose Photos, Pavel Danilyuk, Pavel Danilyuk, Polina Tankilevitch, Tima Miroshnichenko.

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19 septembre 2022/par Service comm.

Apache Doris Storage Layer Design and Storage Structure

Actualités, Méthodes et organisation des process IT

Doris is an interactive SQL data warehouse based on MPP architecture, mainly used to solve near real-time reporting and multidimensional analysis. Doris’s efficient import and query are inseparable from the sophisticated design of its storage structure.

This article mainly analyzes the implementation principle of the storage layer of the Doris BE module by reading the code of the Doris BE module, and expounds and decrypts the core technology behind the efficient writing and query capabilities of Doris. It includes Doris column storage design, index design, data read and write process, compaction process, version management of Tablet and Rowset, data backup, and other functions.

Source de l’article sur DZONE

17 septembre 2022/par Service comm.

Why Mutability Is Essential for Real-Time Data Analytics

Actualités, Méthodes et organisation des process IT

Successful data-driven companies like Uber, Facebook, and Amazon rely on real-time analytics. Personalizing customer experiences for e-commerce, managing fleets and supply chains, and automating internal operations require instant insights into the freshest data.

To deliver real-time analytics, companies need a modern technology infrastructure that includes three things:

Source de l’article sur DZONE

15 septembre 2022/par Service comm.

Exciting New Features in Safari 16

Actualités, Actualités

Apple has released an OS update. Packaged in with it is the latest version of Safari, 16.

Expected to be released ahead of next month’s macOS 13, Safari 16 is packed with updates, making it one of the most capable browsers available.

For web designers, the significance is the forward momentum in web technologies that enable freer design work and fewer hacks to achieve complex layouts. Little by little, CSS recommendations are being implemented to the point that using JavaScript for layout is rapidly becoming as unnecessary as it is disliked.

Some of this was announced in June in the Safari 16 beta. But a lot has been added in the last couple of months. So here’s what’s new in Safari 16 today.

CSS Container Queries

The most exciting addition to Safari 16 is CSS Container Queries.

It is hard to understate how in-demand this feature has been; if you imagine an edit button on Twitter that gifted you crypto every time you corrected a typo, you’d be getting close to how popular this feature is.

Until now, media queries have detected the whole viewport. And so, if you have an element like a card, for example, that needs to change at smaller viewports, you need to calculate the available space and adapt the element’s design accordingly. Unfortunately, this frequently gets out of sync with edge cases causing more than a few headaches for front-end developers.

Media queries are severely restrictive to modern layout methods like Grid that wrap elements automatically because there is no way to detect how the elements are laid out.

Container Queries solve this by allowing you to define styles based on the size of the actual containing element; if a div is 300px wide, the contents can have one design, and if it’s 400px wide, they can have a different design—all without caring what size the whole viewport is.

This is dangerously close to OOP (Object Orientated Programming) principles and almost elevates CSS to an actual programming language. (All we need is conditional logic, and we’re there.)

The latest versions of Chrome, Edge, and now Safari (including mobile) support CSS Grid. Even discounting the rapid decline of Twitter, this is way more exciting than any edit button.

CSS Subgrid

Speaking of Grid, if you’ve built a site with it (and if you haven’t, where have you been?), you’ll know that matching elements in complex HTML structures often results in nesting grids. Matching those grids requires careful management, CSS variables, or both. With CSS Subgrid, grids can inherit grid definitions from a grid defined higher up the hierarchy.

CSS Subgrid has been supported by Firefox for a while but is not yet part of Chrome or Edge. Until there’s wider support, it’s not a practical solution, and using a fallback negates any benefit of using Subgrid. However, its introduction in Safari will surely herald rapid adoption by Google and Microsoft and moves the web forward considerably.

CSS Subgrid is likely to be a practical solution within 18 months.

AVIF Support

AVIF is an exceptionally compact image format that beats even WebP in many instances. It even allows for sequences, creating what is essentially an animated GIF but smaller, and for bitmaps.

AVIF is already supported by Chrome, with partial support in Firefox. Safari now joins them.

AVIF support is one of the more valuable additions to Safari 16 because you’re probably already serving different images inside a picture element. If so, your Safari 16 users will begin receiving a smaller payload automatically, speeding up your site and boosting UX and SEO.

Enhanced Animation

Safari 16 introduces some significant improvements in animation, but the one that catches the eye is that you can now animate CSS Grid.

Yes, let that sink in. Combine Container Queries and animation. The possibilities for hover states on elements are tantalizing.

Safari 16 also supports CSS Offset Path — known initially as CSS Motion Path — which allows you to animate elements along any defined path. This enables the kind of animated effect that previously needed JavaScript (or Flash!) to accomplish.

Chrome, Edge, and Firefox all support CSS Offset Path; the addition of Safari means it’s now a practical solution that can be deployed in the wild.

Web Inspector Extensions

Announced as part of the beta release, Web Inspector Extensions allow web developers to create extensions for Safari, just as they would for Chrome.

Web Inspector Extensions — or Safari Extensions as they’re destined to be known — can be built in HTML, CSS, and JS, so the learning curve is shallow. It’s a good route into app development for web designers.

Because the underlying technology is the same as other browser extensions, anyone who has made a Chrome, Edge, or Firefox extension will be able to port it to Safari 16+ relatively easily. As a result, there should be a rapid expansion of the available extensions.

Improved Accessibility

Accessibility is key to an effective and inclusive web. Be like Bosch: everybody counts, or nobody counts.

When testing a design for accessibility, emulators don’t cut it. In my experience, Safari has some of the most reliable accessibility settings, especially when it comes to Media Queries like prefers-reduced-movement.

Further gains in this field mean that Safari continues to be an essential tool for QA tests.

Reduced Resets

Finally, I want to throw up my hands to celebrate the reduced number of non-standard CSS appearance settings.

For years we’ve been prefacing our style sheets with elaborate resets like Normalize, designed to undo all the assumptions browser developers make about design and the UI preferences of their engineers.

Safari 16 has reportedly “Removed most non-standard CSS appearance values.” How effective this is and how much we can rely on it given the other browsers on the market remains to be seen. However, like many of Safari 16’s changes, it’s a step towards a browser that’s on the developers’ side instead of an obstacle to overcome.

Source

The post Exciting New Features in Safari 16 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

14 septembre 2022/par Service comm.

How Is 5G Technology Transforming App Development?

Actualités, Méthodes et organisation des process IT

Technology is constantly evolving, and that too at a rapid pace. The need for better Internet speed, improved connectivity, and easier accessibility has been the driving force behind the constant technological advancements.

5G or fifth-generation wireless cellular network is the most recent technology built to deliver high-speed performance. The technology is expected to significantly improve network connectivity. It is also believed that the introduction of 5G will make it easier and more convenient to connect devices to obtain and share information due to its unified connectivity fabric.

Source de l’article sur DZONE

9 septembre 2022/par Service comm.

Let’s Talk Data Podcast Series – Nouvelle saison disponible maintenant !

Actualités, ERP & Applications, SAP

Découvrez les saisons précédentes de la série de podcasts SAP intitulée « Parlons des données » dans nos précédents blogs sur la saison 5 et la saison 4.

Il est essentiel de créer un robuste socle de données et d’atteindre l’excellence en matière d’informations pour obtenir l’agilité d’entreprise nécessaire pour faire face aux changements et prendre rapidement les bonnes décisions stratégiques. Aider les équipes métier à mettre à profit leurs ressources de données et une remarquable réactivité pour optimiser la collecte et la communication de ces précieuses ressources est extrêmement utile pour renforcer l’efficacité au sein de l’entreprise et gérer de façon optimale les périodes de changements.

Nous avons donc réuni des experts en gestion et stratégie des données pour évoquer les sujets et tendances clés qui transforment la façon dont les entreprises exploitent les données pour libérer tout le potentiel de ces précieuses ressources.

Écoutez cette série de podcasts en anglais pour tout savoir sur les données !

Surveillez les nouveaux podcasts et rattrapez votre éventuel retard en la matière.

Écoute possible sur Spotify, SoundCloud, iTunes, PlayerFM ou YouTube.

Aperçu de la saison 6 : podcasts sur la stratégie de données, cas d’utilisation et solutions SAP associées

Ep. 58 — Partie 2 : Intégration de SAP Signavio Process Intelligence à SAP Data Intelligence

Cet épisode dit tout sur SAP Signavio Process Intelligence : le pourquoi, le quoi et le comment. Il aborde également l’intégration entre SAP Signavio Process Intelligence et SAP Data Intelligence. Intervenants : Silvio Arcangeli, directeur principal SAP Signavio Process Intelligence, et Ginger Gatling, directrice principale du marketing des solutions de gestion des données chez SAP.

Ep. 57 — Partie 1 : SAP et Signavio : le quoi et le comment

Cet épisode présente SAP Signavio. Il présente la solution ainsi que les éléments clés et la façon dont SAP et Signavio travaillent ensemble pour améliorer les processus.
Intervenants : Silvio Arcangeli, directeur principal SAP Signavio Process Intelligence, et Ginger Gatling, directrice principale du marketing des solutions de gestion des données chez SAP.

Ep. 56 — Ce que le conseil d’administration doit savoir sur les données

Ce podcast porte sur les fondements nécessaires aux membres de conseils d’administration, en particulier ceux d’entreprises non natives des données, pour gérer les opportunités et risques majeurs, mener des examens plus approfondis, et assumer leur responsabilité de supervision axée sur les données. Écoutez Dr Thomas C. Redman, « le docteur Données », président de Data Quality Solutions, et Maria Villar, en charge de l’innovation en matière de gestion et de stratégie des données d’entreprise chez SAP, partager leurs précieux insights.

Ep. 55 — Les femmes dans le domaine des données

Rejoignez cette discussion interactive avec des femmes ayant toute une carrière en lien avec les données, dont Kristin McMahon, vice-présidente mondiale Solutions et marketing chez SAP, Corrie Brague, directrice principale Gestion des données chez SAP, Ina Felsheim, directrice marketing produits chez AWS, et Ginger Gatling, directrice principale Gestion des données chez SAP. Vous entendrez leur avis sur l’état actuel de la gestion des données, des conseils pour une carrière en lien avec les données et des insights sur l’importance de la promotion des données dans tous les secteurs.

Ep. 54 — SAP et OpenText : réduction des coûts, amélioration des performances et migration vers SAP S/4HANA avec solide retour sur investissement

Cet épisode concerne le traitement des documents, le partenariat avec OpenText et une récente étude axée sur le retour sur investissement évoquant la réduction des coûts, l’amélioration des performances et l’efficacité en matière de migration vers SAP S/4HANA.
Intervenantes : Sheila McCarthy, directrice mondiale du marketing et des solutions, et Ginger Gatling, directrice principale du marketing des solutions SAP

Ep. 53 — Données et analytique SAP : cas d’utilisation client pour l’intégration des données

Ce podcast s’appuie sur l’épisode 51 évoquant les services de gestion des données disponibles dans SAP Business Technology Platform. Dans cet épisode, nous découvrons une entreprise disposant de données en silos, déconnectées et dépourvues de contexte commercial. Ce podcast explique comment SAP Business Technology Platform, et plus particulièrement les services de données et d’analytique, ont été utilisés pour ajouter un contexte commercial à la masse de données existantes afin de favoriser des décisions fiables.
Intervenants : Silvio Arcangeli, directeur principal Stratégie produits technologiques et plateformes chez SAP, Axel Schuller, responsable Solutions de gestion des données SAP, Ginger Gatling, directrice principale du marketing des solutions de gestion des données chez SAP.

Ep. 52 — Rapprochement des données financières

Savez-vous que le rapprochement des données financières est incontournable dans tout projet de mise en œuvre SAP ? En quoi cela consiste-t-il et pourquoi est-ce nécessaire pour toutes les entreprises d’y prêter attention ? Rejoignez Syin Tan, Kevin Zheng, Lucas Morris et Sam Bannigan, représentants Pratiques relatives aux données chez Deloitte, qui évoquent les coûts, risques et exigences de conformité liés au rapprochement financier, et la façon dont ils ont mis à profit SAP Data Intelligence pour maîtriser ce facteur de réussite essentiel.
Intervenants : Kevin Zheng, spécialiste des données chez Deloitte Consulting, Syin Tan, spécialiste finance et données chez Deloitte Consulting, et Lucas Morris, spécialiste finance chez Deloitte Consulting.

Ep. 51 — Les meilleures façons d’exploiter les services de gestion des données avec SAP Business Technology Platform

Ce podcast explore les plus importants services de gestion des données disponibles sur SAP Business Technology Platform. Ces services incluent le catalogage des données et la gestion des métadonnées, l’intégration des données et le traitement des données. La façon dont ces services sont utilisés dans l’ensemble du portefeuille données et analytique de SAP Business Technology Platform sera également abordée. Rejoignez ce podcast pour découvrir les dernières innovations concernant les services de gestion des données et comment les mettre à profit.
Intervenants : Silvio Arcangeli, directeur principal Stratégie produits technologiques et plateformes chez SAP, Axel Schuller, responsable Solutions de gestion des données SAP, Ginger Gatling, directrice principale du marketing des solutions de gestion des données chez SAP.

Ep. 50 — SAP et Sodales : comment innover, créer et monétiser vos solutions SAP BTP Sodales Solutions crée des solutions pour la gestion EHS (Environnement, Hygiène et Sécurité) des entreprises et elle s’appuie pour cela sur SAP Business Technology Platform (SAP BTP). Grâce à son innovation continue et à sa mise à profit de SAP BTP, Sodales exploite chaque opportunité d’amélioration. Écoutez ce que ce « modèle en matière de SAP BTP » a à dire et découvrez son approche en matière d’innovation, mais aussi des réflexions concernant SAP Store, les critères d’embauche, etc.

Ep. 49 — Le problème oublié : comment gérer la croissance du volume de données tout en réduisant les coûts et les risques La croissance du volume des données s’accélère. Les coûts et les risques liés à la gestion de toutes ces données ne se limitent pas au stockage. Rejoignez Deepak Sood, PDG d’Auritas, et Robert Pickering, directeur principal Gestion des solutions Business Technology Platform chez SAP, qui expliquent comment et pourquoi gérer le cycle de vie des données tout en trouvant le juste équilibre en matière de coûts des ressources, propriété, risques et conformité légale.

Ep. 48 — Découverte de la valeur ajoutée de SAP BTP pour les partenaires, avec SAP, IDC et le partenaire SAP Rizing Dans cet épisode de podcast, vous entendrez des dirigeants de SAP, IDC et Rizing, partenaire SAP, évoquer la valeur ajoutée obtenue par les partenaires avec SAP Business Technology Platform (SAP BTP). Paul Edwards (directeur, canaux logiciels et écosystèmes chez IDC) mène une discussion particulièrement instructive avec Martin Stenzig(directeur de la technologie chez Rizing) et Tom Le (vice-président mondial Conseil en solutions partenaires, SAP), en abordant les conclusions du guide de la réussite partenaires IDC qui explore les accélérateurs opérationnels et technologiques offerts aux partenaires via SAP BTP. Les dirigeants abordent des sujets tels que la façon dont Rizing innove avec SAP BTP, le périmètre et l’impact de la plateforme sur la valeur du cycle de vie client, ainsi que les programmes SAP proposés pour assurer la réussite des partenaires avec SAP BTP. Pour en savoir plus, accédez au podcast dès maintenant.

Ep. 47 — Prévision du prix des produits de base avec SAP Data Intelligence Ratan Yedla et Sumanth Krishnan de VASPP Technologies évoquent le fonctionnement de la prévision des prix des produits de base avec SAP Data Intelligence. Ils abordent le recours à des modèles d’IA (intelligence artificielle) et de ML (Machine Learning) pour prévoir les futurs prix en fonction de modèles passés, d’événements externes et de données IoT, et expliquent combien mieux prévoir les prix, avec moins d’erreurs, permet de meilleures décisions d’achat et des économies pour les entreprises. VASPP Technologies a réalisé ce travail lors du sprint de contenus SAP Data Intelligence.

Ep. 46 — Création de l’automatisation intelligente de DataXstream avec SAP Data Intelligence Xilin Cheng et Kathleen Taggart de DataXstream évoquent la création de l’automatisation intelligente et les avantages du recours à SAP Data Intelligence pour les opérations de Machine Learning (MLOps). L’équipe aborde les difficultés rencontrées par le grossiste pour traiter un gros volume de devis et de commandes avec précision et efficacité. Traditionnellement, il fallait que des représentants du service client, comprenant SAP GUI et ayant des années d’expérience dans le secteur, passent des heures à saisir des données. Avec l’automatisation intelligente, la reconnaissance optique de caractères permet de lire du texte dans les modèles de Machine Learning créés par Xilin. Il évoque les techniques de traitement du langage naturel (TLN) utilisées, mais aussi les avantages du développement de pipelines de Machine Learning dans SAP Data Intelligence. Kathleen et Xilin évoquent pour finir l’avenir de l’automatisation intelligente et le potentiel qu’offre le Machine Learning pour remporter plus de contrats et améliorer l’expérience d’achat des clients.

Pour en savoir plus, consultez les ressources et informations supplémentaires disponibles ici :

The post Let’s Talk Data Podcast Series – Nouvelle saison disponible maintenant ! appeared first on SAP France News.

Source de l’article sur sap.com

30 août 2022/par Service comm.