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12 Best WordPress Themes for 2021

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If you already have a good idea of what you want a new website to look like, the next step would be to decide on the tools you’ll need to put into play to turn that vision into a reality.

  • Tools enable you to present its content in ways that will engage and captivate its audience and gain their trust.
  • Tools that will make your website perform flawlessly in all respects.

That is why choosing the right WordPress theme to get the job done is so important. You want a theme that features the page building tools and design aids that make your task far easier than anticipated.

The following 12 top WordPress themes and plugins have been selected with those purposes in mind. They will not only get the job done for you but do it better than most of the other website-building tools in the marketplace are capable of doing.

The choice is up to you. Whatever that choice may be, it should prove to be a winner.

1. BeTheme

A website-building toolkit that can boast of 40+ core features sounds like a pretty good-sized toolkit, and BeTheme is just that. In fact, this popular (200,000 sales) theme is the biggest WordPress theme of them all.

It’s unlikely you will need to put every one of these core features to use for your next project, but some will be essential, such as –

  • The Muffin Builder page builder, Admin Panel, and Shortcode Generator combine to make BeTheme easy to use, give you a ton of flexibility, and enable you to build your website without any need for coding.
  • Be’s library of shortcodes together with the many Header, Footer, and Grid options, and the new Header Builder extends your design options even more.
  • The Layout Generator will come in handy if you want to start a page from scratch.
  • You’ll love what may be the most important core feature of them all; Be’s selection of 600+ customizable pre-built websites. They cover most industry sectors and website types plus a variety of business niches.

Click on the banner to learn more.

2. Total Theme

Designed with excellence in mind, Total features an exceptional selection of tools and design aids to work with. Total is also well-known for its speed, ease of use, and the flexibility it offers its users.

  • Since you can disable any feature you want to, you won’t be distracted by or bothered with those you don’t intend to use.
  • Total’s 40+ quick import demos and one-of-a-kind theme cards are designed to get your projects off to a rapid start.
  • The Dynamic Template function is a driving force behind this WordPress theme’s remarkable flexibility.
  • You’re given a wealth of design options to work with, thanks to the live customizer and the advanced theme panel.
  • Total is a WordPress plugin and WooCommerce friendly.

Click on the banner to learn more.

3. Avada Theme

When a WordPress theme has the distinction of being the #1 best seller of all time, you can safely assume that those who created it got it right. Avada’s 450,000+ sales can’t easily be ignored.

Look closer, and you’ll see some of the many reasons behind Avada’s popularity.

  • There’s an impressive selection of one-click import demos, pre-built websites, and a wealth of supporting design elements.
  • The Fusion drag and drop builder and Fusion page and theme options enable designers to create complex websites without resorting to coding.
  • 5-star support and free updates ensure users that they will always be able to follow the latest design trends and create websites as they envision them.

Click on the banner to learn more.

4. MaxCoach – Online Courses, Personal Coaching & Education WP Theme

MaxCoach is a specialty tool that enables web designers to create an online distance learning and/or tutoring platform. This LearnPress theme was last year’s #1 coaching theme, and it will most likely be so in 2021 as well.

  • The platform is learner-centric
  • MaxCoach’s design is modern, trendy, and unique
  • Elementor is the drag and drop page builder of choice

Visit the site to see for yourself why this specialty theme has generated so much interest.

5. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

TheGem, WordPress’s ultimate multiuse toolbox, gives its users:

  • A selection of more than 400 professionally-crafted pre-built multi-page and single-page websites
  • Two popular page builders – WPBakery and Elementor
  • Demos, layouts, and page sections you can mix and match to create a look that’s uniquely yours

The GemBlocks with its 300+ pre-designed section templates to speed up your workflow, plus WooCommerce layouts and design aids

6. Uncode – Creative Multiuse & WooCommerce WordPress Theme

The Uncode multi-use WordPress theme is ideal for entrepreneurs, creative individuals, agencies, and small businesses.

  • Its 80.000+ sales to date have made it a ThemeForest best-seller.
  • Features include a unique WooCommerce Custom Builder you can use to give site visitors a supreme shopping experience.

Viewing Uncode’s showcase of user-built websites is a must. Click on the banner to visit the site and prepare to be impressed.

7. Rey Theme

This highly modular popular theme is definitely worth a close look. It is simply one of the most innovative website building tools you’re likely to find on the market today,

  • Rey’s features include a library of professionally-designed templates and an imposing selection of WooCommerce site-building tools
  • It is easy to set up and easy to use
  • You will be more than satisfied with Rey’s robust performance

Rey has built-in SVG support and is user and developer-friendly.

8. Aurum – Minimalist WordPress Theme

With this multiuse minimalist WordPress theme at your fingertips, you’ll be able to create an online store that will give shoppers a fully satisfying shopping experience.

  • With Aurum, you can design megamenus to accommodate huge selections of products
  • Aurum’s page load times are super-fast, and Aurum’s pages are responsive to every screen size
  • Popular plugins are included, and all the popular WordPress plugins are supported

Click on the banner and check it out.

9. Hongo – Modern & Multipurpose WooCommerce WordPress Theme

Its trendy selections of creative design elements and ready-to-go store demos make Hongo an ideal choice for company, blogging, and eCommerce websites.

  • Premium plugins and WPBakery custom shortcodes are among the most popular of Hongo’s website-building features
  • This multipurpose theme also features an attractive selection of product-related tools that include product compare, quick view, wish lists, and product filter

You can expect and receive exceptional user support.

10. XStore – The Most Customizable WooCommerce Theme Ever

With its $39 price tag, XStore gives you more value for your money than you’ll find in any other WooCommerce theme.

  • For starters, there are 100+ good-to-go shops
  • A full Ajax shop is another popular feature
  • As is XStore’s single product page builder and its selection of product filters and display features

Check XStore out if you’re looking for a way to create an awesome online store in no time at all.

11. KnowAll – Knowledge Base Theme

Have you ever come across a FAQ page you really liked? It doesn’t happen often. 

Visitors that can’t find a good answer might decide to make a phone call (and be placed on hold). That answer is OK, but additional information would be more helpful.

With AI-based KnowAll, customers get answers 24/7, and they can search for other relevant information. They will be happier customers, which is obviously good for business.

12. Pofo – Creative Portfolio, Blog, and eCommerce WordPress Theme

Bloggers, creatives, agencies, and those looking to create an eCommerce site should give Pofo a good, hard look.

Pofo is fast, flexible, SEO optimized, and packed with useful features that include:

  • Trendy selections of pre-built design elements, ready-to-go home pages, and one-click import demo pages.
  • Premium plugins, including Revolution Slider and the WPBakery page builder.

Detailed online documentation is provided, and you’ll be more than pleased with this theme’s customer support.

A modern, fast-loading, and smoothly performing theme is what you need. It will help you create a website that will have a significantly positive impact on your business’ growth.

Themes like those presented here can do just that by enabling you to give your website the professional touch you’re looking for. You can do it without having to rely on a single line of code.

These 12 top WordPress themes are modern, trendy, and easy to work with. Trying to find the “best” of the bunch could admittedly be somewhat daunting. But, you can take comfort in the fact that you really can’t make a wrong or bad choice.

 

[– This is a sponsored post –]

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Popular Design News of the Week: January 11, 2021 – January 17, 2021

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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Front-End Performance Checklist 2021

 

Google Design’s Best of 2020

 

Skynet – Build a Free Internet

 

An Early Look at Full Site Editing in WordPress

 

30 Basic Fonts

 

5 Great Ways to Develop your Eye for Design

 

No More Facebook – Privacy-friendly Alternatives to Facebook Products

 

Bold CMS – The CMS that Understands your Content

 

Design in 2021 – What will Design Activism Look Like?

 

LT Browser – Next-gen Browser to Build, Test & Debug Mobile Websites

 

40 Best Canva Alternatives for Effortless Graphic Design

 

How to Design with Contrast

 

Design in 2021 – What will Interactive Design Look Like?

 

20 Essential WordPress Settings to Change

 

No Meetings, no Deadlines, no Full-Time Employees

 

Free Porto Illustrations – Free 20 Stylish Hand Drawn Illustrations

 

Digital Images 101: All You Need to Know as a Designer

 

8 Typography Design Trends for 2021 – [Infographic]

 

Learnings from Designing for Multi-language User Interfaces

 

A UX Analysis of Cyberpunk 2077′s HUD

 

Five Websites Inspired by Vintage Games

 

Effective User Onboarding: Top Proven Tips and Examples

 

Overcoming Common Designer Biases

 

What Makes a Great Business Idea?

 

How to Use Design Thinking to Improve your Daily Workflow

 

Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

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What’s New in Ecommerce, January 2021

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Ecommerce design may seem fairly straight-forward; you build an online store that showcases a company’s products or services and gives customers a quick and pain-free way to purchase them.

While that formula will always hold true, ecommerce is undergoing some big changes, and web designers need to be prepared to keep up with them. This monthly ecommerce trends roundup will explore these new and evolving design, sales, and marketing trends.

1. Calmer Color Palettes

Although we’re not likely to see this trend go near the sites for big box stores, it’s something smaller ecommerce companies are adopting. And with good reason.

As consumers become wary about how much money they’re spending, they don’t need to feel pressured or rushed into a purchase. And ecommerce sites that employ calmer color palettes — like pastels and earth tones — will do a better job of putting their customers at ease.

Bicycle saddle manufacture Brooks England shows how this trend plays out in ecommerce design:

It’s not just outdoors or sporting goods companies that can use more natural-looking colors, either. CBD product vendor Cannaray is another company that uses a more subdued color palette:

Really, any store that wants to do a better job creating satisfying experiences for customers and gaining their long-time loyalty should consider toning things down with color.

2. No-rush Shipping Rewards

For years, we’ve seen consumers go crazy for brands that offer free and fast shipping. But thanks to the surge in online shopping in 2020, ecommerce companies, their shipping partners, and delivery service providers just haven’t been able to keep up with the pace.

When customers are unhappy with slow deliveries, they’re going to go to social media and review sites to bombard brands with complaints, as has been happening with Loft since November:

Although many ecommerce stores still don’t inform customers ahead of time about these delays, we’re starting to see a new checkout trend.

Here’s how Gap is encouraging and rewarding customers for choosing no-rush shipping:

Amazon is another ecommerce site that encourages no-rush shipping at checkout with a reward:

Not only does this set better expectations for customers before they finish their purchases, but it encourages everyone to slow down a bit so that ecommerce companies and their shipping/delivery partners can keep up.

3. More Human and Empathetic Assistance

Each year, design trend roundups suggest that AI will play a greater role in web design.

While that may be true for things like the search bar or personalized recommendations, ecommerce sites are pulling back the reins on automated support and assistance.

Best Buy, for instance, offers customers the option to “Shop with an Expert”:

After shoppers go through a quick survey, they’re given a variety of options — based on their own level of comfort and convenience — to work with the expert:

Something that might’ve been left in the hands of a self-service quiz or automated chatbot is being given the human touch once more.

We’re seeing a similar trend with retailers like Warby Parker. While it still offers a virtual AR try-on, the main navigation actually emphasizes the home try-on option:

Again, this is another example of ecommerce companies becoming less reliant on automated support to give their customers a better and more confident shopping experience.

Wrap-Up

Ecommerce trends are always evolving. Sometimes it’s due to new technologies. Other times it has to do with what’s happening in the world around us. And sometimes it’s simply to keep up with changing consumer expectations.

Stay tuned as we explore new and emerging ecommerce trends in the coming months…

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4 Predictions for the Web in 2021

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The start of the year is always a good time to reassess priorities and consider new approaches, but 2021 is more of a reset than we expected this time last year. 2020 is unlikely to go down in anyone’s autobiography as the best year of their life, but it has done something positive: it’s prepared the ground for rapid change in the next 12 months.

More than any other year in our lifetimes, 2021 is set to be revolutionary, with emerging trends that will last well into the new decade. Here’s what we think you can look forward to around the next corner.

1. The End of Minimalism

Minimalism has been the de facto approach to web design for the last decade because it works.

But design reflects the zeitgeist. Where minimalism once felt clean and fresh, it’s starting to feel dull and uninspired. There have been a few false-starts breaking out of the long-term trend, but thanks to the pandemic, 2021 will be the year minimalism finally folds — at least for a while.

Prior to coronavirus-mandated lockdowns worldwide, there were already signs of a more vibrant, more decorative, more joyful approach to design. Simple typefaces have been replaced with more decorative examples — faces that use ink-traps to fake 3D effects are surprisingly popular.

trends are cyclical, and the wheel always turns

One of the biggest aspects of this blossoming trend is the move away from Material Design-style flat color not just to gradients but to multi-color gradients and even animated gradients. Even Apple, the last bastion of the clean white-box approach, jumped on the gradient bandwagon with its Big Sur branding.

One of the few things COVID-19 hasn’t slowed is the adoption of new web technology, and CSS, in particular, has had some major developments in the last year. CSS Grid is now a practical technology, and our ability to code standards-compliant designs that aren’t dependent on hierarchical boxes is greatly enhanced.

After more than a year of pretty grim news for most people, much of the world will be vaccinated over the next twelve months, and life will rapidly return to normal. The last global crisis on this scale was the 1918 influenza pandemic, and it led directly to the decade known as the Roaring Twenties.

Minimalism was already dipping in popularity — trends are cyclical, and the wheel always turns — but lockdown, or perhaps more precisely the end of lockdown, is the catalyst for significant change.

2. The Decline of WordPress

In Autumn 2020, something entirely unexpected happened: The W3C announced the platform its new web presence would be built on, and WordPress — the previous choice of the web’s steering committee — didn’t even make the list of finalists.

Due to accessibility concerns, the W3C development team opted to migrate away from WordPress to Craft CMS. The decision was met with a mixture of glee and outrage. But whether you agree with the decision or not, it’s hard to see it as anything other than yet another symptom of WordPress’ decline.

WordPress faces a triple threat: there are web builders that do an adequate job for low-end web projects; there are newer rivals like Craft that outperform WordPress as a CMS; there’s a growing interest in alternate approaches, like Jamstack.

So will it all be over for WordPress in 2021? Not even close. There are myriad reasons WordPress will continue to be the choice of designers and developers for years to come. Tens of thousands of professionals worldwide have invested their whole careers in WordPress; there are millions of themes, plugins, templates, and build processes that are tightly woven into the WordPress ecosystem. What’s more, there are millions of sites with substantial content archives powered by WordPress [WebDesignerDepot is one such site].

WordPress reportedly powers approximately 37% of the web, and it will still be the dominant CMS in 2022. But it’s unlikely to grow beyond that 37%, and by 2030 its market share will be in rapid contraction.

2020 was the high-tide mark for WordPress

But for all its faults — and it’s undeniable that WordPress is full of faults — WordPress is the best of the web; it has given a voice to millions of people, launched countless careers, and empowered entrepreneurship worldwide.

2020 was the high-tide mark for WordPress, but it’s not an extinction-level event — even the much-maligned Flash, which was killed dead in a matter of months by the first generation iPhone, limped on until a few weeks ago.

WordPress will have to find a niche and accept a smaller market share; in doing so, it will address the single biggest complaint that anyone has about WordPress: that it’s trying to do too much.

WordPress is one of the great success stories of the web. In a decade, it may have to settle for powering just 10% of the web — a level of failure most of its rivals can only dream of.

3. The Digital Currency Explosion

2021 is undoubtedly the year that cryptocurrency goes mainstream. In 2020 Bitcoin grew by almost 400%; currently valued at around $35k, conservative predictions for a December 2021 valuation are $100k, with five-year predictions as high as $1m. And Bitcoin isn’t the only cryptocurrency; the value of developer-friendly Ether has jumped by more than 50% in the first few weeks of 2021.

In the US, the incoming Biden administration is preparing a multi-trillion dollar relief package, which many believe young Americans will invest in cryptocurrency. Perhaps more importantly, large investment banks are now pumping hundreds of millions in digital currencies. PayPal and Visa are both in the advanced stages of adopting blockchain technology.

The biggest threat to the new digital economy is the volatility of cryptocurrency. You cannot price services in XRP if XRP’s dollar price could crash at any time — as it did a few weeks ago.

And so there are two routes in which this trend will unfold for ecommerce. Either pricing will remain in dollars, and the equivalent price in various cryptocurrencies will be calculated in real-time. Or, transactions will make use of stablecoins like Tether that are tied to the value of the US dollar.

Cryptocurrency is the latest gold-rush, and whether you think it’s the chance of a lifetime or yet another Ponzi scheme, it will become increasingly high-profile in ecommerce throughout 2021.

4. No More Video Calls and also More Video Calls

2020 was the year of Zoom. Its growth from bit-player to overtaking Skype is a material lesson for entrepreneurs that every obstacle is an opportunity.

every obstacle is an opportunity

Over the last year, we’ve discovered two things: meetings are more creative in person, and office costs are significantly reduced when staff work remotely.

There’s going to be a shift in the business landscape this year. Remote working will continue to be normal for years to come as businesses enjoy rent savings. Video calls will still be common for quick update meetings. But expect to travel to physical meeting places periodically for in-depth strategic planning.

Expect to see major cities with deserted office buildings and a rapid expansion of co-working spaces, especially those with meeting spaces — if WeWork can hold on a little longer, there may be light at the end of the tunnel.

As a web professional, you’re in a unique position to thrive in the new business world, even more so if you’re a freelancer. Remember, if you’re working onsite, be mindful of your physical health, and if you’re working remotely, be mindful of your mental health.

What Do You Think?

No one saw 2020 coming. Sometimes world events are outwith our control, and we have to hang on and hope it gets better. It’s been a tough 12 months, and the truth is we’re not through it yet.

But the 2020 coronavirus pandemic is the first pandemic in human history that we’ve had the technology to shorten.

2021 offers the opportunity for enormous change. Will designers look for new, more decorative approaches? Will we replace our technology stack? Will you be billing clients in Ether this year? Will you suffer the misery of a packed evening commute ever again?

 

 

Featured image via Unsplash

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3 Essential Design Trends, January 2021

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Don’t drop the ball on these website design trends for the new year. All of the trends featured here this month are visual in nature – not as many user interface elements as previous months, but all just as stunning and usable.

Here’s what’s trending in design this month.

1. 3D Scenes on White (Light)

Three-dimensional scenes are not just a trend this month but are likely to be one of the biggest website design trends that you see all year.

They offer a great way to show off product imagery, design something with illustrations or animation for visual impact, and provide usability and understandability cues for users.

It’s a versatile technique that can work with real or created images and are also “COVID-friendly,” something designers have had to think a lot about in the past few months. (Appropriate imagery in design is a real concern, as is trying to design projects without the ability to produce traditional photoshoots.)

What’s neat about all of these projects – and plenty of others – is that they root the design in white or light backgrounds. The light effect creates an easier visual mood that’s clean and emphasizes the imagery.

This website design trend solves a lot of those problems and looks good doing it.

Google’s Cloud design uses 3D illustrated animation on a white background with plenty of depth elements. The primary color palette of illustrated objects pulls it all together and guides the eye through each of the callout labels.

The red words on the screen Crystal Pure fit perfectly with the white-on-white 3D imagery of this design. Red accents pull you into different places on the screen, and it all has a clean feel.

Hofmann & Hofmann uses the same concept with a slightly different approach. The background is still light with a realistic feel and 3D objects, but it is a lot less stark and white. The feel is a little warmer and more inviting than a flat white aesthetic.

 

 

2. So Many Stacked Capitals

If you don’t have great artwork or imagery, make your own with typography.

This trend seems like it might be yelling at you just a little, but it still works for the most part — well, as long as you don’t land on too many of these website designs in a row!

What’s interesting about this trend is that many of the designs feature all caps type and serifs. These styles have been making a bit of a comeback, but this use is interesting for many reasons.

The hardest part when using all caps is maintaining readability. That’s why you see some variances in regular, italics, and bold weights, as well as the use of multiple typefaces. The goal is to create a good reading flow with a stunning visual presence.

This trend works best when you have “easy” words on the screen to facilitate scanning. Too many long or complicated letter combinations can get challenging quickly.

Make sure to look for the Easter eggs in each of these projects:

Emotion Agency has tiny “waving” illustrations next to each word (which doubles as the navigation) when you hover over them.

Mill3 Studio has a few animations, from the text flying in and out on load and scroll to subtle movements in the emojis.

Bizarro has this fun little cat video with a tiny warning not to hover over it, but you definitely should.

 

 

3. Empty Places

The final trend in this roundup is a stark reminder of current times. Each of the website design features empty places or locations.

This style of imagery would have been avoided pre-pandemic because tourism locations would want visitors to feel like a part of a bustling environment. Not today. If you travel, chances are you may feel safer or want to be in a more secluded environment.

All of the images and videos from these locations show just that.

Designers are doing this with new stark imagery that stands alone for the design or inserting a few empty place frames into video clips or among images that show more populated times. Even scenes that contain people show very few people and focus on more solitary activities.

Paragon Oak does this by showing a beautifully lit location at night. Note that using a nighttime photo eliminates questions about where the people are or what they are doing. (This is a clever option when showing imagery of an empty place.)

Vienne to Paris shows boats on the water with a beautiful background. While you assume there are people on the water vessels; you don’t see them and get the feeling that everyone is separated in their own “pod,” a pandemic-friendly option for travel.

The Maryculter House shows various images without people – the resort’s location on beautiful grounds; empty, but immaculate rooms, and a few images of a person alone on the grounds. Again, the empty nature of the place feels more appropriately welcome for the time we live in.

 

 

 

Conclusion

One of the things that we’ve seen with design trends in the past year is pandemic-related. The composition of images to the way elements are arranged on the screen influences every aspect of our lives.

While the empty place image and video trend is big now, it may fade post-pandemic. Although, it could still be relevant for quite some time. It will be interesting to see what happens as the year progresses with this trend – will it hold on or fade away?

These trends might continue to hold well into 2021.

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Popular Design News of the Week: December 28, 2020 – January 3, 2021

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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

10 Free Calendar 2021 Vectors

 

Free HTML/CSS Landing Page Templates Without JavaScript

 

Botsman – Free Platform to Develop, Test and Monitor Telegram Bots

 

Typography Principles

 

Top 10 Web Development Trends to Look Out for in 2021

 

Parametric Color Mixer

 

Add to Calendar Generator – Generate ‘Add to Calendar’ Buttons for your Website

 

What Designers Need to Know About Copyright Infringement

 

Lose the Very – “Very Good English” is not Very Good English. Lose the Very.

 

Linkish – All-in-one Bookmark Manager

 

Life of a Designer Through Funny Memes

 

APIs all the Way Down

 

Got Milk Font

 

14 Bootstrap Profiles

 

Big Review of Major UI Design Trends for Web and Mobile in 2020

 

How to Use Figma’s Inspect Panel

 

Reducing Motion in Animations

 

Dopely Colors – Free Color Palette Generator

 

How to Upload an HTML File to WordPress

 

Using Math in Photoshop

 

How to Set up your WFH Space for Creative Success in 2021

 

StackWhats – Add the WhatsApp Live Chat to your Website

 

How to Export a WordPress Site (Beginner’s Guide)

 

Podpage – Build a Podcast Website in Less than 5 Minutes

 

How to Paginate Data with PHP

 

Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

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Best Node.JS Frameworks for Web Apps in 2021

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In the 2020 COVID pandemic, most enterprises have realized the importance of creating an effective digital presence. While some businesses used digital presence to promote their services and business continuity, other companies used the latest trends to stay ahead among competitors. One of the most popular and widely used platforms is Node.JS, which is widely used for the development process.

What is Node.JS? 

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Top 4 Magento Development Trends to Adopt in 2021

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Top Magento Development Trends for 2021

In order to hit the right chord with your potential customers, it is critically important to dig deep into the latest innovations and keep your Magento 2 store ready by adopting the latest Magento development trends.

Here are the top 5 Magento development trends that you should consider adopting into your Magento 2 eCommerce store in 2021.

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50 Best Websites of 2020

2020 has been one of the most memorable years in our history. Few of us have been alive long enough to experience a more turbulent time. But throughout the year, we saw design respond to challenging events with positivity, color, and a desire to elevate those people and projects working to make the world better.

As we head into 2021, there’s no denying that 2020 has changed our outlook on life and marked a major turning point in web design trends.

Here’s a collection of the websites we loved the most this year. Enjoy!

Looks Like You Need Iceland

On Looks Like You Need Iceland, you are invited to record a scream, which will then be broadcast into the Icelandic wilderness. It’s meant as a form of therapy. The idea is that you will one day visit Iceland in person. That might still be some way off for most of us, but we could certainly use a good therapeutic scream.

Black Lives Matter

Across 2020 there were major protests around the world in support of Black Lives Matter. The movement’s website is a central hub for news, resources, and civil rights information in 38 countries.

2º Earth

2ºC Earth takes the user to 5 locations worldwide and shows what will happen there if global temperatures rise by 2ºc. Sound is used really well here to create an immersive experience, along with some beautiful photography.

Github

Along with some new features announced earlier this month, GitHub has a glossy new homepage. It has a clean feel, with some nice scrolling animation and sparing but effective use of illustration.

I Weigh Community

Political and social initiatives were big in 2020, and non-profit activism initiative I Weigh Community is the brainchild of actress Jameela Jamil. It’s devoted to radical inclusivity, communicated with bold, expressive graphics.

UNREAL

Back in January, we clicked around UNREAL’s site for hours, enjoying the sharp transitions. The Swiss agency produced a wonderfully chaotic love letter to web animation.

Delassus

Delassus grows fruit, from citrus to avocados. The Moroccan company employs a cornucopia of 3D design to make its site bold, fun, and practical.

Lynn Fisher

We loved everything about Lynn Fisher’s site back in May. The homepage illustration was awesome. It was a humorous approach to RWD that we really appreciated. The site has since changed, with tons more to explore.

Minervo

The Minervo site feels distinctly Latin, with the hot pinks and sun-blasted desaturation feeling suitably South American. We love the cropping on the custom typeface.

Babord

Norwegians have an almost mystical connection with the sea, which is evident in the site for Babord, a Norwegian seafood supplier. We loved the brand font too.

Calexo

Calexo makes THC-infused beverages, and back in April, we loved the color and positivity of the site. The animated hamburger menu was a hit too.

Moooi

Moooi’s site layers illustration with a maximal effect that makes you feel like you’re chasing a white rabbit. There are tons of great UI details here, especially the bar that reveals the product videos.

Blind Barber Anniversary

The Blind Barber celebrates 10 years of success with this microsite. A deconstructed grid and an entirely black and white design, but with color photos, create energy and a sense of joy.

Zand Harirchi Architects

Zand Harirchi is an architecture firm based in Tehran, Iran. Its site features subtle references to architecture, like the delightful thumbnails reminiscent of small windows.

WFN

The WFN (Women’s Funding Network) is an international alliance supporting women’s foundations and gender justice funders. The sophisticated color palette and clean type are both confident and feminine.

Nathan Taylor

We loved exploring Nathan Taylor’s playful site all the way back in January. The different lighting modes were a firm favorite.

Käthe Kollwitz Memorial

A tribute to the life and work of Käthe Kollwitz, an Expressionist printmaker. There’s a catalog of her work, presented alongside large type and splashy color transitions.

Emotive Feels

Emotive Feels is a design manifesto from the Emotive Brand agency that illustrates an A–Z of potential brand emotions with simple animations that we likened to a Blue Note release.

A. N Other

A.N Other’s site for perfume highlights quality ingredients, materials, simplicity, craftsmanship, and the environment; in the process, it cleverly invokes a sense of luxury.

Playtype

Danish type foundry Playtype’s site fits its name perfectly. The playful site with bright blocks of color and the occasional animation shows off some pretty nice typefaces.

Feijoo Montenegro

All-text sites are always a thrill, and back in June, we were treated to this simple one-pager by Feijoo. Details like the numerals being replaced by words are delightful.

Wavering Stripes

Although this site’s subject matter is harrowing, it is presented in a very beautiful, thoughtful manner.

The Oyster & Fish House

Sophisticated typography, the wave textures, the nostalgic feel of the photography, and even the cookie notice’s on-brand styling all show attention to detail, which gives this site its appeal.

Who Cares

Find and ‘photograph’ the endangered species to learn about them in this delightfully illustrated game.

Curbed

When Curbed came under the umbrella of New York magazine earlier this year, it got a makeover. Neon highlights and a distorted grid give an edge to the classic magazine layout.

Yolélé

The carousel of fonio (it’s a West African grain) products on Yolélé’s landing page is a good example of horizontal scrolling that works well. There are some great page transitions too.

Pantheone Audio

Pantheone Audio’s site employs elegant scrolling to enable seamless navigation of an extremely luxurious site, underpinned by a complex grid.

Aelfie

Bright color, an irregular grid, illustrations, and a display type that feels almost hand-drawn perfectly captures the aesthetic of this NY-based home furnishing brand.

Highcourt

This site for private membership leisure club Highcourt uses subtle background color changes and simple line illustrations to create a sense of calm. Black and white are softened to dark blue and ivory, and gentle animation adds interest.

Kate Jackling

Kate Jackling’s site takes a step back and allows the content to bask in the glow of attention, placing her photography at center stage.

Treaty

While there is less hustle and bustle outside than we were used to pre-pandemic, we could certainly all use some calm. Treaty’s site for CBD oils reflects that calm with a combination of video, whitespace, and botanical drawings.

Ukrainian Railroad Ladies

Ukrainian Railroad Ladies is a book of photographs of women, and some men, who work on the Ukrainian railways. The site is basic, even brutalist, but it has charm, and the photographer’s fascination with his subject comes through.

Year & Day

Year & Day is an ecommerce site that sells tableware, from glassware to ceramics. The colorful collection is designed to complement different types of food, and the site’s color scheme reflects that perfectly.

Juan Mora

Juan Mora’s ‘under construction’ holding page has probably been crafted with more care than many full-blown sites. This showcase cleverly manages to demonstrate its subject’s skills without showing a single piece of work.

Lucciano’s

Lucciano’s homepage hero video alone will have your mouth watering for some of their gelato. Much of the appeal of food is visual, and the photography here does not disappoint. Circular text boxes in ice cream colors complement the product shots nicely.

Bored Solutions

Back in April, we were already a little weary of lockdown — if only we’d known how long it would last! The amazing color blobbing of bored.solutions was the ideal distraction.

Grand Matter

Grand Matter is an artist agency representing illustrators. There is a wealth of talent on show here and a broad enough range of styles to keep the web interesting for a good while.

Dunderville

This site for Dunderville motion design studio features a paper fold detail, which adds tactility to the virtual. Some superb type and vector animations showcase an impressive portfolio.

Album Colors of the Year

Album Colors has taken the covers from 150 albums released this year and arranged them by dominant color. The hex code for each color is provided if you want to copy it.

Mammut Expedition Baikal

Mammut uses stunning photography and a strong narrative to present its Eiger Extreme outdoor clothing. Longing for the great outdoors will either be alleviated or exacerbated by this one.

808303

808303.studio is a virtual Roland TR-808 drum machine and TB 303 bass synthesizer. You can program, record, and share your very own 80s techno masterpiece.

Bliss

Humor can be hard to get right, especially when you want to be taken seriously at the same time. Here, it works, and the result is a memorable site, oozing with confidence.

Jazz Keys

Type your message into Jazz Keys, and you’ll hear it in sound. You can send the message to anyone and let them hear your words — the web lives for side-projects like this.

Érika Moreira

The fabulous, simple site for Sao Paulo-based Érika Moreira has some awesome big type and creative case studies. It’s an excellent example of a non-visual portfolio.

G.F Smith

Earlier this year, the site for leading paper supplier G.F Smith got a redesign. It is a simpler design than the previous site and keeps the visual focus on the products and the colors.

Abbotsford Convent

Abbotsford Convent is a creative arts venue in Melbourne, Australia, based in a former convent. The UI for its site blends architectural forms to acknowledge the building’s heritage.

Waka Waka

Waka Waka designs and builds wooden furniture. The mid-century typography and the noise textures transport the site to the last century’s radical graphic design. There’s some clever disruption to the typical thumbnail approach.

Cone

Sites advertising apps always seem to want to box the design into a hastily de-branded mock-up. Cone takes a daringly refreshing approach by depicting a more expansive mobile experience.

Ride Out

Amsterdam’s Ride Out bike store teases the content with an intriguingly masked video. Plus, we love the wheel-inspired spinning links.

Puddle Sound

This site is a model of minimalism. Beautiful photographs and very little text, there is nothing to distract from the product on display.

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