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Welcome to our annual guessing game of what the next twelve months will bring.

As ever, the design world isn’t isolated from the world in which it exists, so when events shape our lives, they impact our work, the work clients ask for, and the work that inspires us. According to Collins Dictionary, the word of the year for 2022 was permacrisis. And frankly, 2023 doesn’t look any less turbulent, with some good and some bad things already on the horizon.

Russia seems all but certain to retreat to Crimea and claim its objectives in Ukraine have been achieved; Ukraine may not accept that end, but it will probably be enough to end sanctions against Russia, which will significantly impact the economy worldwide. Brazil may have been forced to watch Argentina lift the FIFA World Cup, but it has a new (old) president and fresh hope for the survival of the Amazon rainforest. Crypto has weathered a series of storms (although there may be more to come), and historical precedence suggests the bear market has run its course; 2023 will see stagnation, with an upward trend taking hold toward the end of the year. The former Pope has died, potentially paving the way for the retirement of the current Pope and the election of a new Pope, bringing with it either renewed liberalism or renewed conservatism to the world’s largest religion. Oh, and the IMF thinks a third of the world will be in recession at some point in 2023; the UK and Russia already are, and policymakers in the US are looking nervous.

And that’s just the obvious. Of course, there will be surprises, too, because there always are.

Against this backdrop, designers must not only navigate a problematic jobs market but produce designs that respond to the needs and desires of their clients’ users.

How Did I Do in 2022?

Before diving into this year’s predictions, let’s take a look at how I thought 2022 would play out.

I predicted that 2022 would be the year of blockchain, with decentralized data storage taking over. Well, I got the decentralized part right, but not so much the blockchain aspect (feel free to tell me I’m wrong on Mastodon because I’m not checking Twitter anymore). I’ll call that half a point.

I said design would be positive, playful, and accessible. I think design did emerge from its obsession with corporate minimalism, but positive and playful? Unfortunately, I’m calling that a miss.

I said everything would be green. Again, that’s a miss. If there was a color for 2022, it was a pink-purple gradient.

I predicted hero text would replace hero images, and in the third quarter of 2022, that’s exactly the trend we saw; tick.

Finally, I suggested that illustration would adopt a grainy texture. Well, some designers did, but it was hardly a dominant trend, so I’m going to have to call that a miss.

So for my 2022 predictions, I scored 30%. Way worse than last year’s clean sweep. Let’s see if we can’t beat that in 2023…

1. We’ll Stop Freaking Out Over AI

By now, you’ve probably tried AI, freaked out, and Googled how to start a small holding in the mountains.

The truth is that AI is just a tool. And a good one at that. AI is really good at derivative work. But it’s entirely incapable of improvising, holding opinions, having an agenda, or thinking outside the box.

AI will not replace your job — unless your job is deleting the background from photos, in which case it already has. Since when did Stephen King get replaced by a spellchecker?

If you haven’t tried an AI tool yet, I’d encourage you to try it. It does the small repetitive tasks well.

2. We’ll Embrace the Real World

One of the reasons AI can’t be creative is that it doesn’t have the same number of input sensors we have. We can smell, hear, feel, and experience the world in a multitude of different ways.

Most of us spent a year in lockdown working remotely. Then rushed back to the office, only to discover that our teamwork didn’t actually improve. With the worsening economic outlook, big companies are looking to budget, and the simplest way to cut costs is to ask staff to work remotely.

When your commute is a five-second walk to the spare bedroom, you find yourself with more free time. Sure, you could probably learn Python, but wouldn’t you be happier learning to paddleboard?

As we open ourselves to new experiences, our design work will inevitably become more diverse and natural.

3. We’ll Reject Brutalism

It had a good run, but Brutalism isn’t a good fit for most UI projects. The trend of 2021–22 will vanish as quickly and as unexpectedly as it arrived.

4. We’ll Reject Darkmode

It has had a good run, and dark mode is a perfect fit for most UI projects. But we’re all kinda sick of it.

I hope I’m wrong about this one; not only is dark mode genuinely better for both your eyes and the environment, but the rich, warm blackness is the perfect antidote to sterile white corpo-minimalism.

Dark mode options are built into our OS, so it’s doubtful that it’s going to vanish anytime soon. However, dark mode as a design trend for its own sake is probably on the wane.

Typically trends come and go in symmetrical waves. Dark mode has been a dominant trend for years, so it should take as long to vanish completely.

5. We’ll Embrace Personal Retro

Every year we get the exciting job of guessing which decade the zeitgeist will rip off next. Will 2023 be the year of ’80s retro, ’90s retro, ’00s retro, or maybe (somebody shoot me) ’10s retro?

The retro trends we’ve seen over the last few years have been poor pastiches of their associated decades. If last year’s ’90s retro was inspired by the ’90s, it was a ’90s someone else was living.

In 2023 we’ll move beyond someone else’s ideas of what the past was like, to a personal vision of what came before. One in which the sunbleached colors of eternal Summers in the suburbs dominate.

6. We’ll Fall For Borecore

We’re all guilty of designing with our egos from time to time, and there is a tendency to hit users between the eyes with the biggest type, the loudest gradient, and the flashiest animation.

If you truly want to impress users in 2023, stop inserting pop-ups, adverts, cookie notices, and the other extraneous detritus that stops them from doing whatever it is they arrived on your site for. Impressing users in 2023 means clean typography, low-distraction art direction, and helpful content. Boring design just isn’t as boring as it used to be.

In 2023, the best thing designers can do for their users is get out of the way.

Happy New year! We hope it’s a good one.

 

Featured image by myriammira on Freepik

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We’ve seen some incredible websites in 2022. There have been more than the usual number of sites with a political mission, and plenty that made us want to travel. The big design trends were brutalism, huge typography, and bold positive color. We’re looking forward to what the web will bring in 2023, but in the meantime, take a look back at the best 50 websites of 2022. Enjoy!

Justice Reskill

Justice Reskill used bright colors and positive, uplifting artwork to create a supportive platform for people who’ve been through the justice system.

Pienso

Bold type and plenty of on-scroll animation made this site for Pienso stand out back in January.

Gazelle No.1

The promotional site for Gazelle No.1 used innovative scroll-activated video to sell the electric bike.

Mekanism

Mekanism’s site was the first agency redesign to impress us in 2022. Super-polished then, super-polished now.

Redbrick

Redbrick was well ahead of the trend for brutalism with a twist when it released this site promoting its coffee.

SOS Foods

Ethical and sustainable goods were top of the sales charts in 2022, and SOS Foods did a great job capitalizing on the style.

Hartzler Dairy

Hartzler Dairy embraced its mid-20th-century branding with a nostalgia-infused site.

Engineered Floors

Even in 2022, designers are still paying mobile short shrift, but this site for Engineered Floors is excellent on mobile.

Emi Ozaki

We loved the quirkiness of Emi Ozaki’s phone-style interface for her portfolio back in February.

I Killed A Cactus

I Killed A Cactus is a beautiful 3D site designed to help people care for houseplants.

Aris Hotel

We were tempted in the direction of Crete by this stunning luxury site for Aris Hotel on the island.

Milton Textiles

Milton Textiles is a big, bold site for a product that is usually an afterthought in the interior design world.

MAAP

The site for MAAP is predictably excellent, modern, and efficient. It encapsulated the apparel brand’s values perfectly.

Garden Eight

The promotional site for Garden Eight, a digital design studio in Tokyo and Copenhagen, was suitably standout eccentric.

Circus Shanghai

Circus Shanghai used a mid-century illustration style to reference the solar system and the Chinese flag.

Normand

Normand took the bold decision to step away from the typical law firm design strategy.

SND

Designing a site for UI sound kits is challenging, but SND pulled it off perfectly with this minimal site.

Polybion

We saw lots of brutalism in 2022, and Polybion’s site was a standout example of how to make the trend work.

neueMeta

Bold block coloring added depth and interest to this portfolio site for design studio neueMeta.

Dumpling Delivery

OK, we confess we spent waaay too much time playing this dumpling delivery game from Mailchimp back in May.

Nowhere Bakery

Nowhere Bakery succeeded in making vegan, paleo, gluten-free cookies seem appealing.

Triniti

We were mesmerized by the perpetual motion video for the pan-Baltic law firm Triniti.

Kim Kniepp

Kim Kniepp’s site impressed us with interconnected navigation and a superbly coded masonry grid.

Feed The 300

Feed The 300 is one of dozens of great sites to combat Russia’s invasion of Ukraine. In this case, it was aimed at feeding zoo animals.

Icons By Menu

Icons By Menu is a stunning minimalist site that is a pleasure to browse.

Museum Of Pink Art

The Museum of Pink Art is an immersive experience celebrating the color pink. It was easy to lose hours wandering around.

BelArosa Chalet

2022 was the year of illustrations, and BelArosa Chalet’s site used them to significant effect to sell a venue still under construction.

WTFFF

Online sexual abuse and harassment are particularly appalling when directed at young people. WTFFF tackled the issue sensitively.

Pretty Damn Quick

Logistics aren’t the most engaging topic, but this friendly, illustrated site for Pretty Damn Quick grabbed us immediately.

Norwegian Soda Co.

This site for the Norwegian Soda Co. uses beautiful photography to create an engaging one-page site.

Fornasetti Profumi

Fornasetti Profumi wowed us with its long-form videos used to emphasize stillness and calm.

Laesk Kombucha

We were convinced this site for Laesk Kombucha had been produced by Wes Anderson.

Cased In Time

Single-product sites are often underwhelming, but this excellent ecommerce site bucks that trend.

DS & Durga

Eschewing the well-trod approach of flowers and pretty models, this perfume site for DS & Durga fully embraces the brutalist trend.

Daniel Spatzek

We loved the way Daniel Spatzek’s portfolio site broke all the rules and still managed to be informative and engaging.

Aro

Aro kept minimalism alive with a simple site that exudes luxury while selling a simple concept.

Think Packaging

Think Packaging took a case study approach to present its products, and it worked really well.

Steffie de Leeuw

Giant typography intertwined with botanical illustrations created a memorable site for Steffie de Leeuw.

Anna Jóna

The prelaunch teaser site for the Ana Jóna café and cinema was elegant and modern and had us eyeing a long weekend in Reykjavik.

Das Salz

More wanderlust courtesy of the fresh, enticing site for the Das Salz hotel and café.

Jono Pandolfi

This simple-to-use site for US tableware and cookware brand Jono Pandolfi sold us on hand-made ceramics.

LolaVie

We still can’t get over the fact that it took until 2022 for Jennifer Aniston to produce a haircare range.

Nathan Riley

Another big trend in 2022 was masonry-style sites, and this portfolio for Nathan Riley was one of our favorites.

Capsul’in Pro

With the excellent application of animation and careful use of color, this site for Capsul’in Pro transformed coffee pods into luxury items.

Seen

Seen is an essential site that explores themes of prejudice and racism in creative fields. It’s a strong approach to a difficult subject.

Glasfurd & Walker

Glasfurd and Walker’s superb portfolio site sets itself apart by over-extending the viewport. It’s a highly original idea.

The Other Side Of Truth

The Other Side of Truth is the standout site of 2022. It used the web expertly to present two interpretations of the facts surrounding the Russian invasion of Ukraine.

Bannach

Back in October, we fell in love with the pixel-block animation loading for the Bannach furniture brand.

Karina Sirqueira

Karina Sirqueira’s portfolio was a joy to browse through. The morphing shapes imposed simplicity on a series of beautifully presented case studies.

Joshua’s World

We were amazed by Joshua’s World, a little island that can be titled and rotated to power the little cyclist along his career.

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As we head into the final month of 2022, plenty of new ideas and website design trends are still emerging. The evolution throughout the year has been exciting and designed to help website designers and developers create greater engagement and interactivity while pushing the envelope. These trends are no exception.

Here’s what’s trending in design this month.

1. Video Game Inspiration

That space where reality and virtual reality merge is popular for website design. Trending are design elements and themes with a pseudo-video game style that looks interactive, somewhat real, and much imagined.

These websites can have a variety of looks and themes but have a few key elements in common:

  • Plenty of animation
  • Interactive elements, real or perceived
  • Fast motion that puts the user in the scene
  • ”Unreal elements” such as the bat-skull for Mythical Games
  • Dark color schemes
  • Often lack traditional navigation or calls to action so that the “game” is the whole screen
  • Leading text or design elements to help you move through interactions

Each of these examples takes a similar but different approach with their video-game-inspired design styles.

Adidas uses a three-dimensional trio of people in flight to get you interested in jobs at their animation studio. The point of view makes you feel part of the action, but traditional design elements, such as navigation, help you know what to do next.

Mutant Stand looks like an old-school video game and moves between a home screen with navigational elements to more of an in-game experience. The motion creates an interactive feel even before you dive into the design.

Mythical Games is an actual gaming website design, so you would expect video game inspiration here. Interestingly, this site takes the most subtle approach, although the design elements of fantasy are strong here.

2. Difficult Typography

Sometimes website design trends can be tough to explain. That’s the case with this one, where designers are experimenting with very difficult typography styles. What’s difficult about the text in these projects is readability.

Difficult typography is somewhat subjective but is emphasized by designs that have a lot of words. The reading challenge extends to mobile design, particularly when these fonts are smaller and can present even greater readability issues.

There are a lot of different styles and combinations of typefaces that can cause readability challenges. Some of the most common for website design include:

  • Condensed or thin typefaces
  • Unusual character styles or strokes
  • Modern or thick serifs
  • Old world styles
  • Scripts or cursive styles

All of this, though, is somewhat in the eye of the beholder. While these examples all present some reading challenges, the designs are still interesting and visually sound. Whether to make these font choices is a personal choice, but you should pay attention to your audience base and website analytics to make sure it works for you.

Here’s where you probably see a lot of this trend outside of website design. Pay attention to the typefaces used for World Cup broadcasts. Difficult typefaces are paired for all on-screen text elements.

Kakeru Yagou uses an interesting modern serif with a bit of a tilted style. As a logotype, the typography works pretty well. It is when there’s a lot to read that the challenge comes into play.

Abymes Numerique uses a condensed typeface in an all-caps style. Either of these options alone might create less of a readability concern than when paired.

Think Dance uses an incredibly interesting but difficult typeface for the two keywords on its website. They do an excellent job by using only two words and pairing them with easy-to-read options everywhere else. But it still takes a minute to think about and comprehend the words, so you can argue the effectiveness of the font choice.

3. Avatars

Already popular on social media platforms such as Snapchat and Facebook, avatars are having a pretty big moment in website design as well. The big difference is that website avatars aren’t just cartoon heads, they can include full-body designs and animated effects.

Avatars can have an extremely personal look and feel, such as when they are used for portfolio websites or be more character-oriented. Both are an excellent way to use faces and incorporate somewhat of a personal element when you don’t have the right photography for the job or want a greater element of whimsy in the design.

Simona Nikolova uses an oversized avatar for her portfolio site. She pairs it with her name to create a connection with users, and the style shows her creativity as well. An avatar is a good way to “show yourself” in a portfolio without the privacy concerns that might come with an actual photo.

Byte Trading uses “Lego-style” avatars to get you interested enough to “enter” the website. Each avatar moves and changes clothing to get you ready to enter the website for the crypto marketplace. Avatars are a popular option for crypto and NFT websites.

Pomelo Paradigm uses three-dimensional avatars to create scenes throughout its website. These created characters help explain what the company does and interactions people should have with the design. They have very human looks, and you almost don’t miss that they aren’t actual photographs.

Conclusion

As we head into a new year, what website design trends are you most excited for? Do you plan to try new things with projects in the new year? Hopefully, these trends give you some ideas and jumpstart that inspiration heading into 2023.

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Nothing breathes life into your designs like the typefaces you choose, so every month, we put together this roundup of the best new fonts we’ve found online.

This month, a distinctly medieval aesthetic permeates some of the designs. You’ll find plenty of rebellion in fonts that break the rules for fun. And as always, we’ve included some excellent practical options. Enjoy!

Arnika

Arnika is a relaxed typeface with much more character than typical sans-serifs. Its strokes flare to the point that it’s almost a serif, and the oversized x-height gives it an almost medieval sensibility. There are four weights crying out to be used in a branding project.

Nosi

Nosi is an irreverent typeface that does an excellent job of evoking the spirit of music fanzines, French cinema, and teenage dramas. It’s a great choice for editorial display work if used sparingly.

Parabole

Parabole Display is what happens when you join the wrong points on your outlines: outer curves become inner curves creating an engaging and very usable display font. Parabole Text is the simplified sans-serif. It’s an exciting pairing for editorial work.

Rizoma

There aren’t enough new serif fonts, perhaps because they are harder to draw than the more popular sans-serif. Rizoma is a welcome exception. Based on Roman inscription letters, it is confident, modern, and highly usable.

Guacheva

If you’re shopping for a festive typeface and want to avoid the usual brush scripts, look at Guacheva. The all-caps serif is elegant and feminine, with a clear sense of calligraphy.

Axios Pro

Axios Pro is a good solid workhorse of a sans-serif. Based on early 20th-century grotesques, it will feel familiar to anyone interested in western architectural type design. It’s available in 10 weights and two variable fonts, with extensive OpenType support.

GT Pressura

GT Pressura brings the warmth of print to the web by simulating the effect of ink spreading over paper. The subtle rounding of the sans typeface adds a unique visual interest to the mono, standard, and extended fonts.

Galdy

Script fonts are almost always based on a brush or a pen, traced into vectors. So it’s refreshing to see Galdy, a refined retro script. With a distinctly americana feel, it’s perfect for branding projects.

Nitido

Nitido is a humanist sans-serif typeface designed as a companion for Nitida. It is an expertly realized font family with seven weights and seven accompanying italics. As a result, it‘s ideally suited to corporate design work.

Kinckq

Kinckq is an intriguing experiment with variable font techniques. Inspired by a 19th-century woodcut font, Kinckq is a didone that bends through its middle, creating a 3D effect that’s made for large sizes.

Broger

Broger is another distorted typeface, this time twisting shapes and tying them together with elegant ligatures. It’s an excellent choice for branding in the health & beauty market.

Charte Mono

Charte Mono is another attempt to solve the unsolvable — the Latin alphabet is not monosized. However, when resolved as well as Charte Mono, monospaced fonts are excellent for user interface design, charts, and signage systems.

Lini

Lini is designed to be as compressed as possible while remaining highly legible. It supports Latin and Devanagari languages and works equally well in both forms. Lini is still in beta but is already award-winning.

Rotulo Variable

Rotulo is a variable font with huge contrast between its thick and thin strokes. Inspired by hand-lettering on signs, it’s a chunky option for branding or display type on websites.

Bouuuuuh

OK, so we’re a month late for Halloween, but Bouuuuuh is still worth a mention. Its cartoonish shapes are perfect for poster design, T-shirts, brand design, and, yes, next year’s Halloween marketing.

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Every month we put together this collection of the best new websites we’ve seen appear on the web in the previous four weeks.

In this month’s collection, you’ll find lots of daring interactions, some inventive portfolio sites, florescent yellow colors, and even some old-school mouse trails. Enjoy!

Joshua’s World

Joshua’s World is a fantastic animated site. Grab and drag to tilt and rotate the island and watch the little cyclist power past important links to milestones in his creative career.

Vana

Vana is a new service aiming to help you take control of your data. Its site is modern and lively and uses some great retro-illustrations to bring its features to life.

Velocity Nitro 2

This slick site has some incredible 3D renders for the Puma Velocity Nitro 2 running shoe. The scrollable animation guides you through each feature in a thrillingly engaging fashion.

Norwegian Soda Co.

The Norwegian Soda Co. uses beautifully shot photographs to capture the zest of its products. It’s an excellent example of how a one-page site can be rich and engaging.

Anytype

Anytype is a collaborative platform pitching itself to creative thinkers. It uses a lovely gradient animation to create a sense of power and technological evolution.

Dash

Dash claims to be almost the best tech company, and its modest site does a great job of expelling the tedium from HR. Plus, it has an old-school mouse trail!

Sileon

Sileon is a site packed with clever details. For example, the hover effect on text links is pleasingly minimal, and the photography shot through distortion is a simple but effective technique.

Karina Sirqueira

Karina Sirqueira’s portfolio is a joy to browse through. The morphing shapes add interest to a collection of case studies that are engaging and beautifully presented.

Hotel Santa Caterina

This beautiful website for the Hotel Santa Caterina on the Amalfi Coast captures the light and wonder of the region with a muted color palette and stunning photography.

La Lulu

La Lulu is a Columbian-American singer, dancer, and musician. Her site uses color to disrupt a fairly standard layout and infuse it with amazonian, psychotropic, South American vibes.

International Magic

International Magic is a design agency that boasts some impressive clients, from Maison Margiela to Nike. Its scroll-to-browse portfolio is a masterful example of selling design.

OAD

OAD uses color expertly to convey contrasting temperatures. At this time of year, who doesn’t want a pullover crafted to withstand the Norwegian weather?

También

También is a creative agency specializing in organizations that positively impact the world. Its scrolling collage of client projects is one of the best examples of this type of portfolio.

Dragonfly

If you were designing a website to be used in a 90s film about the internet, you’d create Dragonfly’s site. It’s packed with glitches, code references, and awesome pixelated imagery.

Elva

There’s a lot of distortion entering the design lexicon at the moment, and one of the best examples is Elva’s portfolio site, which uses it to enliven its black-and-white site.

Sussex Taps

Sussex Taps uses multiple full-screen video clips to sell its carbon-neutral tapware range, but it’s the horizontal scrolling product videos that really make this site stand out.

Angello Torres

Angello Torres’ portfolio is packed with daring typography that breaks pretty much all the rules and yet still manages to work somehow to convey energy and creativity.

Repeat

Repeat is an excellent service for upselling customers with repeat orders. It uses simple illustrations to represent generic products with an attention-grabbing yellow for interactions.

High Five Strategies

High Five Strategies eschew the formality of most business pitches to deliver a positive message with bold colors and typography that makes you feel ready to move forward.

Delight

Delight Snowparks employs a questionable lilac color, but its fantastic imagery and video framing more than makes up for that. Plus, there’s another super-old-school mouse trail!

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Color and depth are key themes this month as we look at what design trends are happening across websites. Red is the primary color of choice, and you can see it almost everywhere; the new thing is that it’s being used in backgrounds and as more than an accent color. Additionally, 3D elements and depth of field are making significant impressions.

Here’s what’s trending in design this month.

1. Red Backgrounds

Red is the color of power, passion, and attention, but until recently, it wasn’t the go-to choice for website backgrounds. Now trending is red as a background color.

These designs are bold and in-your-face with bright color, an almost brash feel in some cases, and a lot of impact.

But it works.

In the projects below, red is a powerful tool to help convey the message of the website design. The color demands that you engage with the design to see what’s happening and the content therein, and in the case of Pentel, it’s part of the brand color.

Arze uses a bold red background with a smaller inset of contrasting color to show items on the site. It’s an interesting and quite bold choice. The red background carries through the scroll as well. This is a use of color that verges on off-putting but still gets the point across and helps show products thanks to a lot of contrast.

Russia Invaded Ukraine is a perfect use of red as a color that invokes feelings of passion with content to explain the conflict. Red can be a charged color; here, that’s precisely the intent.

Pentel uses a red background that’s a little softer than the previous examples. Here, red is a brand color, and they use the background to help draw attention to items and elements on the site. The red carries below the scroll as well to keep the theme moving.

 

 

2. 3D Icons and Graphics

Three-dimensional elements seem to keep ebbing and flowing with designers. We see a lot of 3D in projects, and then it seems to vanish again. It’s like we haven’t really figured out how to use it well or in a way that works with the content of various designs.

Admittedly, 3D icons, graphics, and illustrations can be difficult to create and use. Often they look a bit light and don’t go with all kinds of content. Therefore, they don’t get used that often.

Each of these projects takes a different approach:
Admilk goes all in with a series of 3D animations featuring the brand name. They are fun, light, and a bit unexpected. The graphics include objects that look like balloons, milk and cereal, and grass with flowers. (Click through to see each one.)

Refokus uses three-dimensional objects that move on a scroll to create directional flow and visual interest in a space where there’s not much else in terms of art. The objects stick with the aesthetic on the scroll and create an interesting element that carries you through the design without overwhelming you with tricks.

Junni is one of those website designs that goes all in with 3D. This illustrated bubble style of graphics is beginning to be a 3D trend in itself as a style that’s being used more and more with icons and even emojis. It has a light feel, and the animation almost makes it seem silly and somewhat childish.

 

 

3. Long Focal Depth

It’s been a while since a true photography or videography trend made this roundup, but there are so many instance of this image/video style in projects it can’t be ignored. Long focal depth is almost everywhere, from travel sites to architecture to e-commerce.

Long focal depth or depth of field allows the image to show a lot of space in an image in a way that’s sharp and viewable. Depth of field, in photography terms, is the distance between the closest and farthest objects in an image that are acceptably sharp.

In this trend, each website features a strong image with plenty of depth of field. The image can be still or moving, and the image is the thing that really draws you into the design.

What’s great about this trend is that you can see a lot of a scene and even feel like you are part of it. It’s an engaging visual concept that can work for a variety of purposes.

Interest Media uses a video reel that slowly zooms even further out. The image is lovely, and with the text overlay is easy to read and understand. It almost feels like you are walking backward on the bridge in the video.

Bloomingdales uses an immersive video with plenty of depth and virtual reality elements to create an immersive shopping experience. It makes you feel like you are in the store via the website and encourages shopping. It’s a fun way for the retailer to showcase its 150th anniversary.

 

Arredamento Design uses a photo with a wide focal area to provide interior design inspiration. Note the crisp lines and ease of which you find yourself engaging with the image, or even imagining a room like the one pictured. The effect used in the design, with a zoom on scroll, pulls the user into the image even more. Depth here keeps the motion and zoom from being too much and almost allows you to see more and feel even closer to objects that are further away in the image.

 

 

Conclusion

There are two trends here that tend to cross over into one another: The color red is everywhere and having a major emergence this fall as a dominant hue and depth, and three-dimensional focus is everywhere.

Both are highly usable design elements that can be incorporated easily, making them even more likely to continue to gain prominence in projects.

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There were mixed reactions on Thursday morning when Adobe announced it had acquired Figma.

Excited press releases extolling the benefits of the “collaboration” followed the news. Dylan Field, founder and CEO of Figma, said: “There is a huge opportunity for us to accelerate the growth and innovation of the Figma platform with access to Adobe’s technology…”

The reaction from the design community has been a little less enthusiastic.

The problem for the design industry is that we’ve been here before. The acquisition of Macromedia followed a period in which Adobe tried to compete, failed to update its legacy code, lost the battle, and purchased the victor. You only need to look at the number of former Macromedia products in Adobe’s stable (zero) to see where Figma’s heading.

Figma has grown faster than any of its rivals in the last eight years. It is, of course, easier to grow when you start at zero. But there’s no denying Figma is a well-managed business and probably a good investment — if not worth the $20bn that Adobe reportedly paid.

Figma’s technology will give Adobe a leg-up in the collaborative design stakes, where it is clearly lacking. And Adobe’s resources will iron out some of the kinks in Figma, especially around typography, which is, if we’re honest, a bit hacky in places.

Adobe will provide a good home (we hope) for the Figma team, who will have the opportunity for career advancement in a much wider pool of development teams.

And, of course, Figma’s annual revenue will begin to trickle into Adobe’s vault — although it may be some time before it makes a dent in that $20bn hole.

But Adobe didn’t buy Figma for its business model, collaborative technology, team, or revenue stream. Adobe bought Figma’s users, all four million of them.

Adobe‘s approach to design software is upselling. It lures you in with free apps, and when you’re engaged, it integrates them with other parts of its ecosystem until suddenly, without meaning to, you’ve agreed to a Creative Cloud subscription.

Adobe was losing customers to a competitor. And more importantly, due to Figma’s free-use approach for individuals, it was losing young customers to a competitor. If it hadn’t bought Figma, Adobe would have needed to invest heavily in its own products while providing them to freelancers for free; that isn’t viable for a company with as many commitments as Adobe.

Yes, it is entirely accurate to say that competition drives innovation, and with fewer competing apps, there is less need for companies like Adobe to build high-quality, reliable products. However, it is also true to say that a lack of competition creates opportunities for new apps.

Somewhere out there, in a dorm room, or a basement, or on a kitchen table, someone is working on Adobe’s next big acquisition. It’s probably an AR design app; we need a few more of those.

For Figma, the next 12 months will be bright as Adobe works to retain the customers it’s bought. Within five years, you’ll probably need an Adobe Fonts subscription and a Photoshop plugin to use Figma. In ten years, it will be stored in a code archive next to Freehand.

Some designers will turn to Sketch; others will turn to Affinity; some will shrug and keep using Figma; others will shrug and keep using XD.

If an app is intrinsic to your design work, it’s probably time to switch apps. Your skills are transferable. I’ve switched apps many times; some I loved, some I just needed. I’ve never encountered an app that improved my work, although plenty have improved my mood while working.

Figma took a great approach and will continue to be great until it isn’t. Tools come and go, Adobe’s acquisitions team, it appears, is eternal.

 

 

Featured image uses photos by Afrika ufundi, Andrea Piacquadio, Andrea Piacquadio, Anna Tarazevich, cottonbro, fauxels, Ketut Subiyanto, Mikhail Nilov, Moose Photos, Pavel Danilyuk, Pavel Danilyuk, Polina Tankilevitch, Tima Miroshnichenko.

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The Summer’s over, and we’re back at our desks to discover that the web’s best app builders, font designers, asset creators, and developers have been hard at work to deliver this bumper collection of exciting new tools for designers and developers.

Below you’ll find productivity apps, icons, gradients, AI, and some awesome new fonts. Enjoy!

CSS Scan

Forget right-clicking on a website to see how it’s coded. CSS Scan is a browser extension that lets you view the CSS styles of any element and copy them to your clipboard.

Slicons

Create stand-out UI designs with Slicons, a set of 300+ pixel-perfect icons. Light, regular, and bold versions match your typography and work with Figma, Sketch, XD, and Iconjar.

Codex

Codex is an IDE extension that lets you comment on your code like a pro. Anyone on your team can add comments, questions, or notes to any lines of code.

Gradientify

You too can leap aboard the gradient design trend using Gradientify, a collection of 100+ beautiful, human-designed gradients. Copy the CSS, or download PNGs for free.

90 Bitmap Shapes

Create unique logos, social media assets, apparel, and abstract icons using this editable set of 90 Bitmap Shapes in vector form for Photoshop, Sketch, and Figma.

BlockBee

Get paid in crypto using BlockBee. The Web 3.0 payments infrastructure integrates with the best ecommerce carts, including PrestaShop, Opencart, Magento, and WooCommerce.

Flatfile

Banish the woes of importing CSV data with Flatfile, a CSV importer that formats human-edited data files to eliminate errors and speed up B2B onboarding.

ClipDrop

Effortlessly clip the backgrounds from images in Figma with the ClipDrop plugin. One-click removes backgrounds, objects, people, text, or defects.

Craiyon

Craiyon is an AI drawing tool based on a stripped-down version of DALL-E. You can generate any image you like using a simple text prompt.

Google Headline Tool

Use Poll the People’s powerful Google Headline Tool to optimize your headlines for more effective search ads and clickable blog post titles.

Retro Postcard Effect

Embrace the trend for retro images using this Retro Postcard Effect for Adobe Photoshop. Easily drop your custom images into the placeholder layer for an instant vintage style.

Hugo

Hugo is an admin suite for freelancers that takes care of business with intelligent contracts, audit trails, and an integrated wallet, so you can focus on being creative.

CTA Examples

CTA Examples is a database of call-to-action examples for every possible scenario. So no matter what you want to persuade your users to do, you’ll find the best prompt here.

Superhuman

Create unique 3D characters to wow your customers using Superhuman. You can customize clothes, hair, and poses using 1500+ elements or choose from 500 pre-made characters.

PostHog

PostHog is an extensive set of tools built on a modern data stack. You can do more with your data by creating your own app or using one of the 50+ that are included for free.

Radix UI

There’s no need to reinvent UI components for React when you can use Radix UI. The high-quality, accessible components are perfect for web apps and dashboards.

KB Clip

Now you can create a searchable wiki for your business with a fraction of the effort thanks to KB Clip. Just highlight a Slack conversation, and transform it into an article in one click.

DropBlok

A great way to monetize your followers is with a custom app. DropBlok is a no-code tool that will build the app for you.

Blofishing Font

Blofishing is a gorgeous handwriting font that adds personality to your layouts. It’s ideal for wedding stationery, social media marketing, and anything that needs a personal touch.

Haratte Font

Haratte is an elegant font with graceful curves and a modern aesthetic. It’s perfect for logos, magazine design, social media assets, and more.

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