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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Top Web Design and UI Trends for 2022

WordPress 5.9 Delayed Until January 2022

20 Best New Websites, November 2021

Parallax Powered by CSS Custom Properties

Icons in Pure CSS

How to Make Basic and Advanced Shapes with Pure CSS

2022 Color Trends: The Year’s Top Colors

CasaOS – A Simple, Easy-to-use, Elegant Open-source Home Cloud System

Frontend Store – Buy and Sell Interface Elements

Launching Fig

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The post Popular Design News of the Week: November 22, 2021 – November 28, 2021 first appeared on Webdesigner Depot.

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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

The 9 Best XAMPP Alternatives for Hosting your Website Locally

Exciting New Tools for Designers, November 2021

Why Developers are so Divided Over WordPress

Step-by-Step Guide: How to Design a Website Homepage

How to Build F and Z-Patterns Using HTML and CSS

UX Design Psychology Tricks for Design Excellence

What if Phones were Actually Designed for Hands?

Dddoodle – Collection of Fun Hand-Drawn Illustrations in SVG Format

Layout Patterns – Collection of Layout Patterns Built Using CSS

22 Impressive Web Design Concepts for Various Business Objectives

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The post Popular Design News of the Week: November 15, 2021 – November 21, 2021 first appeared on Webdesigner Depot.

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With the holidays fast approaching, there are plenty of fun gifts for you in this roundup of new tools and resources for web designers. Make sure to share anything you find helpful with others to spread additional holiday cheer.

Here’s what is new for designers this month…

Volley

Volley, billing itself as Snapchat for work, is a new way to collaborate with remote teams. The tool addresses the two main problems of remote teams (lack of communication and loneliness) with an async video messaging app with interactive transcriptions neatly organized into workspaces. Volley emphasizes talking over typing (76% of volleys sent are video), doesn’t require you to coordinate schedules (it’s 100% asynchronous), and lives in a threaded conversation with context that’s neatly organized. Plus, the tool is free to use.

Upnext

Upnext is a new type of reading list. It’s designed to help you save, organize, and focus on fantastic content while expanding your knowledge on your favorite topics. You can create playlists with almost any type of content that you can refer to later and follow “thinkers” that you love. Search and filter content, focus on reading, integrate videos, and even highlight and note specific content in your customized library. This brand-new web app has a waitlist that you can join to get access soon.

Startup 5

Startup 5 is a new version of the popular website builder, and it’s a perfect tool to create your online presence. With Startup, it’s fast and easy to get your business online with pre-designed blocks. It includes a visual editor with 150+ blocks with pre-designed and pre-coded elements and styles you can easily customize in a drag and drop interface. It’s an easy tool for building a website quickly without a coding background. Most users can publish a website quickly and easily.

Flatmap

Flatmap generates Mapbox Vector Tiles from geographic data sources like OpenStreetMap. It is memory-efficient so that you can build a map of the world in a few hours on a single machine without any external tools or database. Vector tiles contain raw point, line, and polygon geometries that clients like MapLibre can use to render custom maps in the browser, native apps, or a server. Flatmap packages tiles into an MBTiles (SQLite) file that can be served using tools like TileServer GL or even queried directly from the browser.

Cleanup.Pictures

Cleanup.Pictures is a web-based tool to remove objects, people, text, or other defects from your images before using them in projects. It’s an AI-based alternative to other photo-editing software.

Linkz.ai

Linkz.ai helps you make smart link preview popups for your website to help encourage greater engagement and interaction for links. It works with a line of code you can install quickly and easily, and then you get smart link previews (in two style options) for every link on your site.

Llline

Llline is an SVG generator that helps you create smooth and organic lines and strokes with plenty of customization options for almost any application. This tool helps create graphic elements in just a few clicks, allowing you to add a few points to a canvas and then draw a smooth curve using these points. You can then tweak the resulting SVG graphic by rotating it, changing its color, giving it a gradient, making it a dashed line, and then you can download or copy the SVG markup.

Lorem.Space

Lorem.Space is a valuable placeholder image tool. With just a little bit of code, you can pop cool placeholder images – from movie posters to shoes – right in your website mockup so that the design is easier to visualize. It’s a great solution that’s fun and keeps you from having to put empty boxes throughout the design. And everything can be randomized, so you don’t spend time looking for placeholders.

Huetone

Huetone can help you create more accessible color palettes by making use of the Advanced Perceptual Contrast Algorithm. The contrast ratios and color combinations show on one screen to help you quickly develop palettes and combinations. Plus, the tool has hotkeys that make it easy to change hues, toggle, and adjust quickly. Then you can export everything to Figma.

Rowy

Rowy is an open-source tool to build on the Google Cloud Platform. You can manage Firestore data in a spreadsheet-style user interface, write Cloud Functions in the browser, and connect to third-party platforms.

AdCreative.ai

AdCreative.ai uses artificial intelligence to help create better ad creative. To get started, you upload logos and color files, connect social and other accounts, pick the sizes you need, write text, pick a background, and upload product images, and let the AI do the work. Once you have the creative you like, you can connect to your online ad accounts for easy use. This is a premium tool that’s free to try.

Flowrift

Flowrift is a tool to browse and then copy and customize Tailwind CSS blocks in groups of collections. Filter by block type and then experiment with the options. It even has e-commerce blocks.

Layout Patterns

Layout Patterns is a collection of layout patterns built using modern CSS APIs to help you build common interfaces such as cards, dynamic grid areas, and full-page layouts.

You.com

You.com is a new private search engine that summarizes the web. The tool is in open beta and includes superior privacy choices, actionable results, extensible apps, and personalization through preferred sources.

3D Icons

3D Icons is a fun set of three-dimensional, full-color icons that are free for all uses. (Donations are accepted.) They integrate with pretty much any web design tool you are using and come in four color styles – clay, gradient, color, and premium – so you can get just the right look for your project. Each icon also includes three rendering views – dynamic, side, and isometric.

Arco Design

Arco Design is a comprehensive React UI components library based on the Arco Design system. It includes a customizable theme and more than 60 crafted components that you can use out of the box.

Seekvectors.com

Seekvectors.com is a search tool to find free resources in five different formats, PNG, SVG, JPG, EPS, and AI.

Outline to Single Stroke

Outline to Single Stroke is a tool in the Figma community that works just like the name implies. Select a filled vector on the canvas, and then you can outline it to a single stroke and adjust the line weight if you like.

Codeamigo

Codeamigo is a new self-paced platform to help you learn coding skills. It’s packed with various lessons for different languages and templates and has something for every level from beginner to advanced.

Sizze

Sizze is a Figma to React Native export tool to create app prototypes and instantly export to code.

CodingFont

CodingFont is an excellent game that can help you pick a font to use for coding that you like! If you spend a lot of time looking at code each day, the right font can help reduce eye strain and make the work a little easier to see.

Christmas Revue

Christmas Revue is the first in a trio of holiday typefaces that you can use this season. This SCG color font is fun and perfect for the holidays with exciting glyphs. It is free for personal use only.

Hotsnow

Hotsnow is a fun display font that has interesting fills and shapes in an all-caps character set. It is free for personal use.

Marlwich

Marlwich is a feminine handwriting-style typeface that has the feel of signing a holiday letter or card. It contains upper- and lower-case characters and is only for non-commercial use for free. (A paid option is available for commercial projects.)

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The post Exciting New Tools For Designers, December 2021 first appeared on Webdesigner Depot.

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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

10 Free Christmas SVG Packs

5 Exciting Web Design Trends for 2022

22 Inspiring Web Design Trends for 2022

Microsoft’s Wild New Mouse Design is Both Brilliant and Bizarre

Codify Images – Decompose any Image with Some Letters

Everything I Hate About Material You

How I Made Google’s Data Grid Scroll 10x Faster with One Line of CSS

Automating Figma

What the H*** is ‘Right-Clicker Mentality’?

8 Critical Questions to Ask Before Hiring a Web Designer

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The post Popular Design News of the Week: November 8, 2021 – November 14, 2021 first appeared on Webdesigner Depot.

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As a web designer, you’re responsible for a lot of things. Your client is relying on you to ensure that their website is user-friendly, accessible, eye-catching, and even good enough on the back-end to capture the attention of the search engines. 

However, what many business leaders and clients don’t realize is that they also have a part to play in ensuring that they get the right results from their site; there’s more to the client and contractor relationship than an exchange of funds. 

Today, we’re going to examine some of the most common mistakes that clients make when they begin working with a website designer for the first time. After all, when a client makes a mistake, it’s up to you to show them how to get back on track. 

Client Mistake 1: Providing Minimal Insight

Creativity, for the most part, is the responsibility of the designer in any web-building project. You know best what you can do for a client. 

When you’re discussing an upcoming project with a business owner, you can walk them through concepts like dark mode design or strategies for digital accessibility. However, you’re still reliant on your client to let you know if there’s anything specific they need. 

An insufficient brief in a web design project usually means that you waste time on a project because you have to go back and forth multiple times, making updates and edits. Getting a brief ironed out properly from day one can reduce misunderstandings and mistakes. 

To get your client started, ask them to share some details like:

  • Who’s the target audience? Do they have a user persona they can share?
  • What specific features does the site need? Landing pages, forms, widgets, etc.?
  • Competitor sites they like: What do they appreciate about those designs?
  • Brand colors and assets: What kind of hues and shades should you use?
  • Technical feature requirements: Does the site need to have its own app, integrate with APIs, or have a checkout solution, for instance?

Client Mistake 2: Underestimating The Workload

Perhaps one of the most common mistakes that clients make when seeking help from a designer is that they have no idea how much work it will take to create the kind of site they want. If they haven’t provided a great brief in the first place, they might not have had a chance to see all the work they’re asking for written down. Walking your client through the brief process can help here. 

On the other hand, if your client has already provided a brief, along with an unrealistic deadline for completion, you might need to have a discussion with them about what you need to do. Walking your client through some of the processes involved in creating their website could give them an insight into how long it will realistically take to bring their ideas to life. 

Additionally, ensuring that your customers fully understand the amount of work you’re taking on could also mean that they can better grasp why you’re charging a certain price for your services. That brings us neatly to the next mistake…

Client Mistake 3: Not Having The Right Budget

Pricing your design services can be a complicated process for web designers. You need to make sure that you’re charging enough to cover the cost of things like essential software and hardware for your company. At the same time, with so many other designers out there, you also need to ensure that your costs are competitive. 

After you’ve gone through the hard work of figuring out what your pricing structure should be, you also need to be capable of justifying that expense to your client. It’s common for many customers to go into their work with a web designer expecting that they’ll be able to get an entire website, blog, and app for less than a couple of hundred dollars. 

Make sure that your client is aware of your pricing immediately to avoid any confusion. If possible, have a pricing page on your website or portfolio which highlights the cost of different packages and precisely what your clients are going to get. 

If your customers can see the value in your services and even equate to an hourly workload or skillset, they might be better equipped to set the proper budget. 

Client Mistake 4: Making Too Many Technology Decisions

You’ll find that you work with many different types of client during your time as a web designer. Sometimes, you’ll have people who come to you not really knowing what they want or need. This means that you may need to spend some time speaking to them about their expectations and discussing what’s possible. 

On the other hand, there’s always a chance that you could work with a client who thinks that they should be making all of the decisions themselves. While it’s true that your client should have some control over things like the style of their website and what features it has, it’s up to you to make technical decisions like what kind of tools you’re going to use. 

If your client tries to dictate everything you do and how you’re going to do it, this could make it difficult for you to deliver your best work. Explain your processes to your customer in advance and find out why they want you to use specific technology. 

For instance, if your client wants to use a specific kind of website builder because they’ve heard it’s “the best,” you can explain what you like most about the product you’re already using. 

Client Mistake 5: Being Too Attached To An Idea

This is a problem that happens in a lot of creative industries. A client goes out and finds something that they like on another website. It might be an attractive landing page or a specific checkout process. They’re so excited by what they see there that they refuse to compromise on that idea when working with their designer – even if the concept isn’t suitable. 

For instance, your client might come to you wanting a website that’s full of dynamic animations and videos. However, if they only have a limited amount of bandwidth from their hosting provider, this could mean that they end up with a slow site that aggravates their customers. 

The best thing you can do when this happens is to present the issue to your client in a way that they can understand. For instance, if you’re worried something will slow down their website, talk to them about how speed is essential to good customer experience. You could even share some page speed stats like: if a page takes more than 3 seconds to load, over half of all visitors will abandon it. 

Seeing the stats for themselves could mean that your clients are more likely to change their minds. 

Client Mistake 6: Working With The Wrong Designer

Finally, one of the biggest mistakes any client can make is working with the wrong website designer. There are a lot of professionals out there, each with their unique skills to offer in things like UX design, ecommerce page creation, and so much more. However, it’s not always easy to know what you need as a business owner getting online for the first time. 

The good news for web design clients is that there’s a lot of information out there that you can use to get informed fast. The bad news for designers is that this means you’re going to need to work at keeping your skills on the cutting edge if you want to attract the widest selection of customers. 

To ensure that you’re more likely to be the right designer for your customers, stay up to date with the latest web design standards, and check out what’s trending in your industry. Webinars, articles, and even TED talks can be an excellent way to brush up your knowledge and make your portfolio much more appealing. 

Strengthen Your Client/Designer Relationships 

Succeeding as a web designer isn’t just about building a robust portfolio full of excellent websites where you can showcase your skills. While it’s true that you need to stay on the cutting edge with your design talents, you also need to make sure that you can create positive relationships with every client that comes to you. 

Like designers, clients can make mistakes too, but not knowing what they want, trying to take too much control, or simply failing to understand the scope of a product. Rather than letting those mistakes hold you back, prove your mettle as a designer by helping your clients navigate these issues. The result will be more streamlined project experiences, happier customers, and better reviews for your company. 

 

Featured image via Unsplash.

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The post Protect Your Design Clients From These 6 Easy Mistakes first appeared on Webdesigner Depot.


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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Fresh Resources for Web Designers and Developers

The Metaverse is BS

8 JavaScript Set Methods You Should Master Today

7 Web Design Tips To Improve Your Site

Visual Git

Nazca – New GUI for the Web

Dashana – Visualize your Data in Less than a Minute

Color Peeker – Color Code in the Menu Bar

Bootstrap V4.6.1

Why We Love FIFA’s New Women’s World Cup 2023 Logo

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The post Popular Design News of the Week: November 1, 2021 – November 7, 2021 first appeared on Webdesigner Depot.


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Tilda website builder combines everything we liked so much about constructors when we were kids – you can experiment, test out and build myriads of new creative ideas out of ready-to-use blocks. Tilda is that type of constructor that allows you to own your creative process and create pretty much any website: landing page, business website, online store, online course with members area, blog, portfolio, or event promo page.

Founded seven years ago, Tilda is a website builder that completely revamped the way we create websites. Tilda has been the first website builder to introduce block mechanics that allows users to create websites out of pre-designed pieces. This breakthrough technology allowed all users – not only designers – to create professional-looking websites. Just like in kid constructors, you can drag-and-drop and mix-and-match blocks on Tilda to let your creativity flow and build a dazzling website, at extraordinary speed. 

When you ask designers why they love Tilda, they usually say it’s because the platform provides the ultimate balance between choosing from templates and being able to fully customize and create from scratch to bring any creative idea to life. Here’s what else they say:

Tilda has been a game-changer for us. It allows our team to quickly spin up new web pages, make edits, and ship new programs. We left WordPress for Tilda and after being with Tilda for 2 years, I don’t ever want to go back.

~ Andy Page, Executive Director, Forge.

I built my first website in 2001. Since then I’ve used countless platforms and website builders for customer websites and my own business. Tilda is the perfect combination of ease of use with powerful features at an unbeatable value.

~ Robby Fowler, Branding and Marketing Strategist, robbyf.com & The Brand ED Podcast.

Let’s dive deeper into core functionalities you can leverage on Tilda. 

#1 Cut Corners With 550+ Pre-Designed Blocks And 210+ Ready-Made Templates

The beauty of Tilda is that it provides 550+ blocks in the ever-growing Block Library designed by professional designers. Thus, you can quickly build a website out of pre-designed blocks that encompass virtually all elements you might need for your website: menu, about us page, features, contact, pricing, etc. 

Customizing each block is a breeze with Tilda: You can drag-and-drop images, edit text right in the layout, alter block height, background color, padding, select the style of buttons, use custom fonts, and assign ready-made animation effects to specific parts of it. Also, Tilda provides a built-in free image library with 600K+ images, so you can find images that are just right for you without leaving Tilda, add them to your website with just one click, and use them for free.

Finally, all blocks fit together so well that it’s almost impossible to create a bad design on Tilda – even if you are a stranger to website building.

For a quick take-off, you can use 210+ ready-made templates for different kinds of websites and projects: online stores, landing pages, webinar promo pages, multimedia articles, blogs, and more. Each template is a sample of modern web design and consists of blocks. It means that templates don’t limit your creativity: you can modify them to your liking by playing with settings, adding extra or removing existing blocks, and embedding images and text. 

Each of the templates and blocks covers over 90% of use cases you’ll ever require and is mobile-ready, meaning that your website will look great on desktop computers, tablets, and smartphones by default.

#2 Jazz Up Your Site With Zero Block: Professional Editor For Web Designers 

To better meet the demands of a creative brief and unleash your creativity, you can use Tilda’s secret weapon called Zero Block. It is a tool for creating uniquely designed blocks on Tilda.

You can control each element of the block, including text, image, button, or background, and decide on their position, size, and screen resolution on which they’ll appear. For example, you can work with layers to create depth with overlay and opacity techniques or set a transparency level on any element and shadow effects below them. Additionally, you can also insert HTML code to add more complex elements, such as calendars, paywall, comments, social media posts, and so much more.  

Finally, Zero Block allows you to fool around with basic and more advanced step-by-step animation for a more individual look. Here’re some animation examples that you can make on Tilda:

Animation on scroll (position of elements is changing on scroll).

Trigger animation (animation is triggered when pointing at or clicking on an object).

Infinite scrolling text.

#3 Import Designs From Figma To Tilda In Minutes

Creators love using Figma for prototyping, but when you have to transfer every element and rebuild your website design from scratch – that’s what’s killing the party. With Tilda, you can easily turn your static designs into an interactive website in no time. 

All it takes is to prepare your Figma design for import with a few easy steps, paste the Figma API token and your layout URL to Tilda, click import and let the magic happen. Once your design is imported, you can bring your project online just by clicking publish.

#4. Make Search Engines Love Your Website With Built-In SEO Optimization

Thanks to the consecutive positioning of blocks on the page, websites designed on Tilda are automatically indexed well by search engines. There is also a set of SEO parameters you can fine-tune right inside the platform to ensure that your web pages rank high even if you don’t have an SEO specialist in-house. These parameters include the title tag, description and keywords meta tags, reader-friendly URLs, H1, H2, and H3 header tags, alt text for images, and easily customizable social media snippets. 

As an additional value, Tilda provides an SEO Assistant that will show you what errors are affecting the indexing of your website and will help test the website for compliance with the search engines’ main recommendations.

#5. Turn Visitors Into Clients

Tilda gives you the power to set up data capture forms and integrate them with 20+ data capture services, such as Google Sheets, Trello, Notion, Salesforce, Monday.com, etc., to ensure seamless lead generation.

For more fun, Tilda developed its CRM to manage your leads better and keep your business organized right inside of a website builder. This is a very easy-to-use tool that automatically adds leads from forms and allows you to manually add leads you captured outside of the website. There is a kanban board that gives you an overall view of how leads are moving through your sales funnel and allows you to move leads between stages easily.

#6. Build A Powerful Online Store In One Day

Tilda provides a set of convenient features to create a remarkable online shopping experience. The platform gives you the power to sell online using ready-made templates or build an online store completely from scratch, add a shopping cart and connect a payment system of choice — Stripe, PayPal, 2Checkout, etc. — to accept online payments in any currency.

If you are looking to run a large ecommerce business, you should also consider Tilda. Thanks to the built-in Product Catalog, you can add up to 5000 items, import and export products in CSV files, easily manage stock, orders, and keep track of store stats.

And thanks to adaptive design, your store will look good across all devices, including tablets and smartphones. 

#7. Bring Your Project Online For Free

Tilda offers three subscription plans: Free, Personal ($10/month with annual subscription), and Business ($20/month with annual subscription). When you sign up for Tilda, you get a lifetime free account. It allows you to publish a website with a free subdomain and gives you access to a selection of blocks and a limited number of features that offer enough to create an impressive website. 

Personal and Business tariffs allow more advanced options, such as connecting custom domains, adding HTML code, receiving payments, and embedding data collection forms. The business plan also allows users to export their website and create five websites (while personal and free plans allow one website per account). 

To discover all features and templates on Tilda, activate a two-week free trial – no credit card required.

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The post Tilda – The Website Builder That Disrupted The Way We Create Websites first appeared on Webdesigner Depot.


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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Exciting New Tools for Designers, October 2021

Sprinted – Making You the Most Productive You

11 Must-Follow Web Design Blogs

12 Modern Logos for Inspiration in 2021

Grafix – A Free Online Image Editor

Huetone: Make Colors Accessible

Doom Rendered Via Checkboxes

How to Define a UX Research Approach

Esbuild – An Extremely Fast JavaScript Bundler

It’s Time for Designers to Shift their Obsession with User Experience to User Safety

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The post Popular Design News of the Week: October 11, 2021 – October 17, 2021 first appeared on Webdesigner Depot.


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Many markets are saturated with competition; it’s no surprise that customers are expecting top-of-the-line experiences. Businesses must keep up with these ever-changing demands to remain competitive and drive forward.

One way to ensure customers have positive experiences is to take a look at your website. Your website is like your digital headquarters, where customers can browse through products or services, have frequently asked questions answered, and be able to reach you if they need direct support.

Making a site user-friendly and customer-centric will assist businesses while they work to build a loyal customer base. Customer happiness is more important now than ever and has the potential to make or break your business. We all know that happier customers spend more, and delighted customers will always come back for more.

Let’s explore some ways you can level up the customer experience on your website to foster customer loyalty and retention, as well as garner brand advocates for your business.

How Important Is CX?

As a site manager, your goal should be to meet customers’ needs. Creating a website is no simple task but can transform CX (customer experience).

Suppose a customer visits your site only to see a buffering symbol or a lag on their desktop or mobile device. This wouldn’t make for a positive experience, would it?

When customers have to spend extra time navigating your website to find what they’re looking for, it can directly lead to site abandonment, where customers leave the site before browsing. It’s vital to consistently monitor your website metrics to see if abandonment rates impact your overall traffic.

Customers who have enjoyable experiences browsing through your site are more likely to appreciate your brand and strongly consider purchasing whatever offerings you have.

Additionally, positive customer reviews can help your business gain new customers — word-of-mouth marketing is still relevant in 2021’s digital marketing landscape. Earning those 5-star reviews can help other potential customers see that they too could have a positive experience with your brand.

As you can see, CX is just as important as the products or services you offer, so keep that in mind as you set out on the journey to improve your website to advocate for your customer base.

Below, we’ll cover some of the most important elements and features of a strong business site so you can implement them.

Valuable Features to Include on Your Website

The features of your website are the foundation of your business. One of the best parts of building a killer website is that you can get as creative as you’d like with all of the features at your disposal.

Whether you use WordPress or another platform to host your website, you can always explore other paid services or offerings online to bring your site to the next level.

For example, the WooCommerce WordPress extension allows e-commerce sites to improve the overall appearance of their site, add customizations and, generally speaking, create a high-quality e-commerce store.

Below are some examples of elements you should consider incorporating into your web design. Offering these features will surely keep your site visible, relevant, and attractive to all types of customers.

1. Add Personalization

Every type of customer can benefit from a personalized experience, and it helps you turn them into loyal customers.

Personalization is becoming more prevalent in web design, whether it’s including past products they’ve viewed on your landing page or making it simple for them to log in to their account.

Maybe you allow your customers to create a wishlist, just as Amazon does. You could also make personalized deals or recommendations for your customers based on their past purchases or search history. When customers see this level of personalization, it may influence their purchasing decisions and make it simpler for them to order products.

2. Include Compelling and Unique Content

Every professional in the digital marketing space knows that content is king. The companies that include the most compelling content garner the most attention and increase the number of customers who make up their customer base. Here are some examples of what your content should look like:

  • Comprehensive
  • Useful
  • Accurate
  • Visually appealing
  • Helpful
  • A direct answer to a search engine query

By following these descriptions, your content will improve. Whether it’s a blog post or a photo or video, quality content is a driving factor in your user engagement. It helps to support your SEO strategy and will undoubtedly keep customers coming back.

3. Prioritize Speed and Usability

Because technology is an integral part of most people’s lives, customers expect to visit a fast, reliable website. No longer will customers wait patiently for a site to load. The dreaded buffering symbol is a clear indicator that your business is not taking customer experience into account.

It’s critical to create a website that loads quickly and is easy to use. Avoid organizing any tabs in a confusing way. Ensure that your website is visually attractive without overwhelming color schemes or photos that take up too much space.

Go for a more modern, contemporary look that’s easy on the eyes. Customers will appreciate this and will likely spend more time browsing your various website pages.

4. Focus on Navigation

Users should be able to access any page on your website with ease. They shouldn’t have to search for the right drop-down menu or type into the search bar unless they’re searching for a specific product or service.

The majority of users on a site, 70% to be exact, spend most of their time navigating freely without using the search bar. This should tell you how vital good navigation is to your business website. Placing menus on the top of your site is common practice — if you would rather place your drop-down menu somewhere else, make sure you’re putting it in a section where it’s easy to find.

Put yourself in your customers’ shoes. See what types of designs you can incorporate into your site to elevate UX and make browsing simple.

5. Make Sharing Simple

One of the best ways to grow your customer advocates is by leveraging your existing customers. Your customers should be able to easily send your product or service descriptions to their friends and family.

Rather than copying a link, include a share feature. If something on your site is worth sharing with other potential customers, make it easy for them to send it.

Social sharing plays a significant role in digital marketing — it helps to garner organic traffic to your website. You can reach a larger number of people than originally intended, which is the most important benefit to reap by making it easy to share links from your site.

6. Incorporate Chatbots

Offering customer support by using chatbots is something major companies are incorporating into their website designs.

Suppose your customer is trying to complete a purchase but runs into a problem with a coupon they’d like to use. Rather than wait on hold on the phone or for an email in their inbox a few days later, an automated chatbot can step in and assist them.

Chatbots are on the rise, and it’ll be critical for your business to include them on your site. Proactive web actions can increase your site’s conversion rates and improve the overall customer experience.

7. Allow Customer Feedback

It shouldn’t come as a surprise that allowing your customers to share their experience with your brand can help you better understand them and the solutions they’re looking for from you.

Did you know that brands with superior customer service can generate 5.7 times more revenue than their competitors? When you’re in touch with your audience, you’re better able to include features they want and need to have a positive experience. By taking advantage of customer feedback, you can make necessary changes to your site to better serve your customers.

Advocate for Your Customer Base

All of the examples listed above can help elevate your site and improve the overall experience for existing and potential customers. Isn’t that the goal of any business, regardless of industry?

To serve your customers effectively means they’ll feel valued and come back for more. Whether that’s ordering more products or requesting more services, you’ll see the benefits of including the elements we’ve covered in this post.

As a recap, here are some steps you can take to advocate for your loyal customers:

  1. Add personalization
  2. Include unique content
  3. Make your site fast and usable
  4. Provide easy navigation
  5. Allow for easy sharing
  6. Leverage chatbots
  7. Be open to feedback

Overall, customer experience will become more important in the future as customer expectations change. Standing out from your competitors is no longer an option but a necessity. So many markets are struggling to do just that — so if you’re able to offer unique features on your site, it could potentially draw more customers in and drive them to purchase.

 

Featured image via Unsplash.

Source

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