Articles

Why Do WordPress Theme Backends Have to Suck? (Hint: They Don’t!)

Whether you’ve worked with a few WordPress themes to design websites or worked with many of them, you’ll no doubt agree that plenty of WordPress themes that are visually gorgeous on the front end can be terribly unattractive and extremely awkward to use on the backend.

Working with a WordPress theme can sometimes be difficult, but it can be different.

Want proof? Look no further than with BeTheme.

BeTheme, with 260,000+ sales and counting and a 4.83-star user rating, is one of the top 5 best-selling WordPress themes of all time.

In this article, we’ll show you one of the many reasons why this is the case by focusing on how BeTheme’s backend is designed to make web design tasks more manageable.

Enhance your workflow experience with a WordPress theme backend that won’t stress you out

Once you install BeTheme, you’ll almost immediately notice it’s different. Instead of a drab and often unintuitive WordPress backend, you’ll suddenly be confronted with a clean, well-organized dashboard and toolset.

You haven’t actually lost anything. WordPress, with its impressive assortment of content management tools, is still there. Be’s backend is a visually appealing space in which you will take pleasure to work.

If only the rest of WordPress could follow suit.

If you haven’t worked with BeTheme recently (or at all), why not let us walk you through several of its most helpful backend features.

Starting with:

1. Dashboard Design

BeTheme’s dashboard is conveniently located directly beneath the main WordPress Dashboard link. So you won’t waste time sifting through the sidebar trying to find your theme’s settings, and everything displayed in the dashboard is designed to help you get the most out of your WordPress theme.

Clicking on the BeTheme or the Dashboard link gives you immediate access to the following:

Theme registration information
BeTheme’s step-by-step website creator
A Navigation bar that directs you to BeTheme’s frequently used tools
Plugin status and updates and new features announcements
The latest additions to BeTheme’s ever-growing library of pre-built websites
Beloved BeTheme integrations

It takes a minute to fully appreciate how helpful this dashboard will be.

2. Dark/Light Mode

Research on dark mode benefits is inconclusive. But since so many people seem to like it, it is offered as an option in many popular apps and devices.

Dark mode users will tell you that they experience less eye strain, they sleep better, and their device’s batteries last longer than is the case with light mode.

BeTheme’s backend offers a dark mode option, and you are encouraged to try it.

If you feel it beneficial, so much the better, and you needn’t concern yourself with what the research indicated, or didn’t indicate.

3. Step-by-Step Website Creator

When you first install a WordPress theme, it’s not uncommon to spend some time trying to figure out what to do next. The theme’s advertisements may highlight a selection of impressive demos, but where are they more exactly?

Of course, you’ll eventually find them, but is whatever difficulty you may have encountered necessary?

BeTheme removes that impediment.

You will notice the Setup Wizard under BeTheme (and in the dashboard as well.) Click on the wizard, and with its step-by-step website, you can:

Give your website a name.
Select the page builder you want to work with and choose your preferred editing mode.
Pick an ideal pre-built website based on your new website’s industry or niche.
Easily replace existing content with your own.

The entire process of loading your brand-new site and page builder into WordPress takes a minute (or more like 30 seconds once you are used to it).

4. Pre-Built Site Previews

With BeTheme, you can choose from more than 650 pre-built websites. New ones are being added as we speak, and they’re delightfully easy to find. Just look under the dashboard’s Websites link or Pre-built Websites in BeTheme’s sidebar menu, and there they are!

You’ll be familiarized with the available design aids and options in no time, and you’ll find it easy to incorporate the latest design trends into your websites. BeTheme has even placed previews of its newest pre-built websites in your dashboard to help you along.

You may choose one of the latest pre-built websites to work with, or you might find one or more others you particularly like. Pre-built sites you do not plan to work with can still be sources of inspiration.

Whatever your choices, you’ll find it easy to incorporate the latest trends into website designs.

5. Plugin Manager

BeTheme’s Plugins area differs from what you see in the WordPress plugins area. You’ll find several of these differences to be particularly helpful in that BeTheme’s plugins manager enables you to:

View the active plugins you’ve installed.
Update plugins when necessary.
Install and activate plugins only when it’s required.

The last item is essential in that plugins do not appear in the WordPress plugin manager until you have installed them. Not having to install plugins you will not need will help keep your website operating at a high level of performance.

6. BeTheme Support

WordPress is a powerful content management system and an extremely popular one. It may, in fact, be the most powerful and popular system of its type.

WordPress is also community-driven to a considerable extent, which can sometimes create user inconvenience. As a user, you might sometimes have to dig to find answers to your questions or get help when needed.

You don’t have to experience that inconvenience to get support from BeTheme.

To gain access to BeTheme’s support center, you need go no further than BeTheme’s sidebar or dashboard to access self-support options or open a ticket for direct assistance.

7. Theme Options

Plenty of well-known WordPress themes have theme settings customization capabilities. With BeTheme, it’s easy to set brand colors, choose custom fonts, and establish global layouts. The same holds for configuring responsiveness, performance, and accessibility, all of which are essential for optimizing UX and search engine functionalities.

The problem with most theme options is that they can only be modified from the main WordPress dashboard. So if, while designing on a page, you suddenly realize a portion of its design hasn’t been configured correctly, or you’re dissatisfied with any design segment, you’ll have to save your changes and go to your theme’s backend to make the necessary fixes.

From the BeTheme dashboard inside the BeBuilder BeTheme, you can modify your Theme Options without having to interrupt your workflow.

8. White-Label Mode

A final feature of the BeTheme WordPress theme’s backend you should become familiar with is BeCustom. This critical feature is located under BeTheme in the sidebar.

BeCustom enables you to access some white-label regions in BeTheme.

You can use BeCustom to:

Substitute Be’s branding with your business’s branding to reinforce your name with your clients.
Disable any features your clients have no use for and deny access to any features you do not want them to modify while at the same time making the WordPress theme’s backend easier to work with.
Create an extra user-friendly and secure WordPress login.
Customize the dashboard’s “Welcome” message.

Make Your WordPress Design Projects Simple to Handle With BeTheme

Is there anything BeTheme doesn’t do?

Most likely, but nothing that would adversely impact your design effort.

This multipurpose WordPress theme’s hundreds of pre-built websites will help you get virtually any website project off to a rapid start and headed in the right direction.

BeTheme features the fastest and most powerful page builder for WordPress.

You will have total control over every feature and facet of your website’s UI.

In short, BeTheme offers the finest way to manage any web design project within WordPress.

[- This is a sponsored post on behalf of BeTheme -]

Source

The post Why Do WordPress Theme Backends Have to Suck? (Hint: They Don’t!) first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

18 octobre 2022/par Service comm.

Exciting New Tools for Designers, October 2022

Actualités, Actualités

We write this guide to the best new tools for designers and developers each month. For October, we’ve sought out tools to make you a better website builder, some handy utilities to make you more productive, and a spooky font for the end of the month. Enjoy!

Microsoft Designer

Microsoft Designer is a brand-new app for creating images from text prompts. You can create social media posts, blog images, and any other assets you need with its step-by-step guided process.

Remix

Remix is a full-stack web framework for React that lets you focus on designing your UI. Remix is geared towards web standards and delivers a resilient user experience so you can build better sites.

Ultra

Ultra is a super-fast package manager that uses hardlinks to install packages. It’s up to ten times faster than NPM and Yarn, and the project is open-source.

AskEdith

AskEdith is an AI-powered app that translates English into SQL so you can query your database without writing custom SQL. Just type a description of what you want to know, and the app creates the query for you.

Wide Angle Analytics

Wide Angle Analytics is a GDPR-compliant Google Analytics alternative that puts privacy first. Track actions across multiple sites and discover insights about your site without exposing yourself to privacy violations.

story.to.design

Imagine being able to import a whole webpage straight into Figma. You can, with story.to.design, a fantastic app that imports code into Figma for updating UI elements or speeding up redesigns.

Metlo

Metlo is a testing platform for securing APIs. By running comprehensive tests against your API, you can uncover issues like unidentified endpoints, before they become a security threat.

StockAI

Nothing is more frustrating than searching for the right stock image when one doesn’t exist. StockAI is a day-saver that searches for stock images, and if the sought-after image doesn’t exist, it will generate one for you.

Growthfyi

If ad-blockers are playing havoc with your Google Analytics, check out this script from Growthfyi. It’s an invaluable service that doubles the speed of GA while ensuring ad-blockers don’t catch it.

Sourcery

Sourcery is an excellent tool for developers that continually reviews your code and suggests improvements automatically. Write better code, and catch errors before it goes to review.

Cyber Security Icons

This set of Cyber Security Icons contains 20 illustration-style icons. In addition, there are some great interpretations of complex ideas like retina scans, crypto vaults, and end-to-end encryption.

Blinqo

Blinqo is a handy little Chrome extension for anyone that needs to share their screen. It allows you to blur parts of your screen when sharing or recording, so your private details remain private.

Instaprice

Instaprice is a helpful new service that shows you what other freelancers charge for the job you’re quoting on. Earn the actual market rates and never get caught out undercharging again!

Leta

Leta is a great app that allows you to design your own keyboard layout. You can redesign the key positions for macOS, Linux, or Windows and download them for free.

Blogic

Build blogs powered by the Notion API with Blogic, a no-code blog builder that can create fast, SEO-friendly blogs in under a minute. Custom domains and third-party scripts are supported.

Digital Maker Toolkit

The Digital Maker Toolkit is a collection of resources for anyone releasing digital products. It includes guides on process, a handy step-by-step checklist, a list of further resources, and a guide to the available tools.

Slides

Slides is a static website generator you can use to create beautiful, animated websites in minutes. Select layouts from a collection of templates and publish with clean code that downloads fast.

AXplorer

AXplorer is a privacy-focused browser with a built-in VPN. Created by the Axia blockchain network, it generates free crypto in the form of AXIA coins when using it to browse the web.

Font Engine

Can’t decide on a font for your latest side project? Font Engine is a handy little app that will suggest fonts for you. Just tell it your brand values and hit the ‘Suggest’ button.

Deliciozo

Deliciozo is an excellent display font with irregular strokes and styling, making it feel like a paper cut-out. It’s perfect for magazines, cookbooks, and even logos.

Kayino

If you’re looking for a font to convey the hippy era, look no further than the psychedelic stylings of Kayino, a groovy display font with crazy details.

Noganas

Noganas is a spooktacular font for the upcoming Halloween festivities. Use it to add some gruesome frivolity to your seasonal designs.

Source

The post Exciting New Tools for Designers, October 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

17 octobre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

Actualités, Actualités

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

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12 octobre 2022/par Service comm.

3 Essential Design Trends, October 2022

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This month, it’s all about the images. Each of the design trends we spotted has to do with the images you select – or don’t select – for a project and how you use them.

Here’s what’s trending in design this month.

1. Floating Images

Sometimes you design off the grid intentionally. Other times you are designing on a grid that’s maybe not-so-obvious. One of these things is happening with the floating images website design trend.

Here, you’ll see images and image containers that don’t seem to have any direction with their placements. They may or may not include animation, that further emphasizes the floating effect.

Floating images can include:

Cutouts that aren’t anchored to anything or any container
Images that are scattered on the canvas
Images in oddball placements that don’t seem to serve a purpose
Any image or element with an obvious off-the-grid location or spacing
Images that use different orientations or lack depth for perception

The challenge with this style is that it can look cohesive and organized or can turn into a jumble of parts rather quickly. It can take a lot of user testing to find the right balance.

Repeat uses animated, outline-style images in the background that have seemingly random placements. The floating effect is further emphasized by animation and the overlapping of images and other elements.

HummingYard uses images in a container in the design but the placements don’t have obvious meaning. There’s also a floating leaf on the right side of the canvas and a call to action button that appears to be off the grid as well. Each of the elements seems almost haphazardly placed, creating a floating effect for the entire design.

Wealthsimple uses a bunch of smaller different images to create a floating cascade of elements. The three-dimensional icons almost look like they are falling down the screen. Some overlap text elements, but most do not. It all feels a little random, but the images do frame and help bring the eyes toward the center-screen text elements and call to action.

2. No Images

If floating images aren’t your thing when considering a trendy design element, maybe no images is the answer.

In this design trend, the aesthetic comes together without any true imagery. The design uses mostly text with maybe an icon, logo, or small divot. The result can be a fairly stark design, but there’s a distinct focus on the words.

This trend is not so difficult to design, but storytelling and language are vital if you want users to interact with the design. No images can sometimes be off-putting to users who are looking for something visual.

Fandes Consulting uses a super simple black and white design with a simple call to action on the homepage. The scroll cue has a nice animation that helps you get a little deeper into the design quickly. (There are also more interactive elements and images after the scroll.)

Diego also uses a simple and stark aesthetic for his website. Again, there’s a simple animation for engagement and there’s more color and some imagery beyond the scroll.

Ashfield MedComms has the most color of these no-image website examples. With a navy background and a green icon, you can feel your eyes moving more on the screen here. There’s also more to read and a scroll animation to further the engagement.

3. Merged Text and Images

The merged text and images trend is the most complex of these design examples. Here, designers are creating overlapping layers for text and image (or animated) elements on the screen so that there’s a lot to consume visually. This can be a highly engaging concept, but also one that’s difficult to develop.

This design trend can be immensely beautiful when done well. Layered elements are exciting and have a “designed” feeling to them.

The visual challenge is this: Maintaining the readability of words and letters, especially when you are thinking about the responsiveness of the website. Animation or motion can add another level of complication.

If you are planning a design like this, it is important to plan for breakpoints and even have a fallback for what to do when readability becomes a concern. The desktop and mobile aesthetics might have different feels here to ensure that you have an easy-to-understand visual theme for both.

The Most Dangerous Places for Sailors includes text and an image element (the ship) that are tucked behind an animated water layer. What’s especially nice about this design is how the water looks just as dangerous as the words convey thanks to motion and the shape and color of the graphics.

Meow overlaps text and an image in a way that almost obscured readability, but the word has enough context that it’s generally understood. If you click through, there’s a fun little animation with the cat as well.

Champoleon the Valley of Dreams tucks part of the text into the mountains for a foreground to text to background layer set that’s beautiful and unified. There are a lot of layers in this design, making it much more complex than it appears on the surface. On the scroll, the rest of the site continues this layered theme with text and images that overlap and share space.

Conclusion

Which of these image trends is most appealing to you? They are vastly different approaches to website design and can work for different projects in different ways. They also range in development complexity, from super easy to manage – no images at all – to potentially challenging – merged text and images.

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10 octobre 2022/par Service comm.

How To Build A Design Portfolio With Zero Clients

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A design portfolio is an excellent way to demonstrate your skills as a freelancer. As a web designer, you compete with millions of other web designers. Therefore, you must have a strong portfolio to land a high-paying web designing job in such a competitive space. A strong portfolio sets you apart from others. Having no clients, however, can make it challenging to get your portfolio noticed and build up any momentum.

People typically build portfolios from projects they do for clients. Hence, it seems unlikely for a new web designer without clients to have a strong portfolio. However, it’s attainable. You can build a design portfolio with no clients, and you’ll find out how in this post.

What Makes A Good Design Portfolio?

A good portfolio should display your best work, as most clients want to see your best. However, your best work may not be client work. In addition, what’s more, important than displaying your best work is showing your versatility.

Being a versatile web designer will land you more jobs than being an expert in just one type of web design. Notably, you don’t need to have many clients to be versatile in web design. Instead, you become versatile by taking on different projects.

A good design portfolio should include professional recommendations. Testimonials from previous clients are valuable here, but anyone can recommend you. It could be a web designer friend, collaborator, or even your tutor.

Furthermore, a good portfolio should feature non-client work; even if you have thousands of past clients, featuring personal projects is still ideal. It shows your growth as a web designer isn’t limited to what clients ask you to do.

Many other factors constitute a good portfolio, but these points are the most important regarding showing your skill. You can build a portfolio that includes them even if you have no clients.

How To Build A Design Portfolio With Zero Clients

You can try all or some of these methods to build a design portfolio if you have no clients.

1. Take On Design Challenges

A simple way to build a strong web design portfolio is by competing in challenges. It’s helpful whether you have clients or not.

Winning a design challenge is like finishing at the top of the class. It demonstrates that you’re the best web designer in the room and the type of web designer clients want to hire. Generally, taking on design challenges will help sharpen your skills.

You can partake in competitions arranged by renowned web design communities. You can find such competitions on websites like 99designs and Design Crowd. More often than not, winning a web design challenge will land you a job.

2. Carry Out Personal Projects

Carrying out personal projects is similar to competing in challenges. However, in this case, you’re challenging yourself.

Have you ever had a unique idea for a website? Don’t wait until a client asks you to build such a website. Instead, you can begin the project on your own. Then, if you succeed, you can proudly display the project in your portfolio.

When you get clients, you wouldn’t need to convince them that you can handle such tasks; the personal project is a testament to it.

You can carry out as many personal projects as you envisage, no matter how simple or complex. Furthermore, you don’t always have to complete them. Even failed personal projects can be part of your portfolio.

3. Clone Websites

When most clients contact you, they’ll want you to create a website similar to some existing website. You can give yourself a head start by cloning some popular websites and featuring the projects in a portfolio.

Your ability to build a replica of a professional website from scratch shows expertise. In addition, you most likely won’t get a 100% match with the original version. Your version may have improvements that subsequent clients would appreciate.

Furthermore, some website designers specialize in cloning. Suppose you plan to provide such services to clients. In that case, displaying your previously cloned website projects is all you need to create a strong portfolio.

4. Create Websites for Family and Friends

Your family and friends are potential clients. Hence, you can offer to build websites for them, even if it is for free. Afterward, you should include the work in your portfolio.

If your friend or relative has an offline business, for example, you could offer to build a website to give them an online presence.

Even if they eventually don’t use the website, you can include it as a demo project in your portfolio.

5. Get Inspiration From Others

You’re not the only web designer with no clients who wants to build a strong portfolio. Therefore, you can draw inspiration from others.

Dribbble, the social networking platform for designers, is among the best options you have. Dribbble allows you to find thousands of new and veteran web designers with varying portfolios.

You can scan the portfolios, examine the content, and try to replicate what you can in yours. Furthermore, you can even build a portfolio directly on Dribbble.

Bottom Line

Not having clients shouldn’t discourage you as a new web designer. You can still build a strong design portfolio with the methods discussed in this article.

After creating your portfolio, you can then use it to secure jobs. Subsequently, you can update the portfolio with your best client work.

Featured image by storyset on Freepik.

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5 octobre 2022/par Service comm.

5 Ways That UX Developers Influence SEO

Actualités, Actualités, SEO

User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it.

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website.

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too.

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated.

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals.

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging.

In the same way, user experience is about providing users with easy access to the information and resources they want.

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly.

Where UX Developers Influence SEO

There are plenty of connections between UX and site indexability.

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results.

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button.

Let’s take a closer look at how developers can influence SEO with their UX strategies.

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit.

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed.

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential.

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button.

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs.

So, how do you make your layouts more UX and SEO-friendly?

Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier.

Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content.
Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google.

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website.

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content.

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar.

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value.

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead.

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need.

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling.

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page.

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with.

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location.

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads.

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore.

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content.

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier.

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

Features image by gstudioimagen on Freepik

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21 septembre 2022/par Service comm.

Explaining Performance to Non-technical Stakeholders

Actualités, Méthodes et organisation des process IT

Whether you’re an e-commerce company, a SaaS provider, or a content publisher, understanding the performance of your website is important to everyone on the team—not just the developers. Performance is a huge part of the user experience and is directly tied to how well your website achieves its goals. But web performance is often measured in very technical terms, like Largest Contentful Paint, that cause most business folk’s eyes to glaze over.

This language gap is a big part of the reason why many websites are so slow. Many only consider performance from their own perspective—“it’s fast for me”—and leave it at that. We simply lack the vocabulary to talk about the problem.

Source de l’article sur DZONE

18 septembre 2022/par Service comm.

Exciting New Tools for Designers, September 2022

Actualités, Actualités

The Summer’s over, and we’re back at our desks to discover that the web’s best app builders, font designers, asset creators, and developers have been hard at work to deliver this bumper collection of exciting new tools for designers and developers.

Below you’ll find productivity apps, icons, gradients, AI, and some awesome new fonts. Enjoy!

CSS Scan

Forget right-clicking on a website to see how it’s coded. CSS Scan is a browser extension that lets you view the CSS styles of any element and copy them to your clipboard.

Slicons

Create stand-out UI designs with Slicons, a set of 300+ pixel-perfect icons. Light, regular, and bold versions match your typography and work with Figma, Sketch, XD, and Iconjar.

Codex

Codex is an IDE extension that lets you comment on your code like a pro. Anyone on your team can add comments, questions, or notes to any lines of code.

Gradientify

You too can leap aboard the gradient design trend using Gradientify, a collection of 100+ beautiful, human-designed gradients. Copy the CSS, or download PNGs for free.

90 Bitmap Shapes

Create unique logos, social media assets, apparel, and abstract icons using this editable set of 90 Bitmap Shapes in vector form for Photoshop, Sketch, and Figma.

BlockBee

Get paid in crypto using BlockBee. The Web 3.0 payments infrastructure integrates with the best ecommerce carts, including PrestaShop, Opencart, Magento, and WooCommerce.

Flatfile

Banish the woes of importing CSV data with Flatfile, a CSV importer that formats human-edited data files to eliminate errors and speed up B2B onboarding.

ClipDrop

Effortlessly clip the backgrounds from images in Figma with the ClipDrop plugin. One-click removes backgrounds, objects, people, text, or defects.

Craiyon

Craiyon is an AI drawing tool based on a stripped-down version of DALL-E. You can generate any image you like using a simple text prompt.

Google Headline Tool

Use Poll the People’s powerful Google Headline Tool to optimize your headlines for more effective search ads and clickable blog post titles.

Retro Postcard Effect

Embrace the trend for retro images using this Retro Postcard Effect for Adobe Photoshop. Easily drop your custom images into the placeholder layer for an instant vintage style.

Hugo

Hugo is an admin suite for freelancers that takes care of business with intelligent contracts, audit trails, and an integrated wallet, so you can focus on being creative.

CTA Examples

CTA Examples is a database of call-to-action examples for every possible scenario. So no matter what you want to persuade your users to do, you’ll find the best prompt here.

Superhuman

Create unique 3D characters to wow your customers using Superhuman. You can customize clothes, hair, and poses using 1500+ elements or choose from 500 pre-made characters.

PostHog

PostHog is an extensive set of tools built on a modern data stack. You can do more with your data by creating your own app or using one of the 50+ that are included for free.

Radix UI

There’s no need to reinvent UI components for React when you can use Radix UI. The high-quality, accessible components are perfect for web apps and dashboards.

KB Clip

Now you can create a searchable wiki for your business with a fraction of the effort thanks to KB Clip. Just highlight a Slack conversation, and transform it into an article in one click.

DropBlok

A great way to monetize your followers is with a custom app. DropBlok is a no-code tool that will build the app for you.

Blofishing Font

Blofishing is a gorgeous handwriting font that adds personality to your layouts. It’s ideal for wedding stationery, social media marketing, and anything that needs a personal touch.

Haratte Font

Haratte is an elegant font with graceful curves and a modern aesthetic. It’s perfect for logos, magazine design, social media assets, and more.

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12 septembre 2022/par Service comm.

Top 5 JavaScript Mistakes That Developers Make and Their Solutions

Actualités, Méthodes et organisation des process IT

The JavaScript language has a long history. There are a lot of developers out there who are still learning the basics. But, if you’re trying to learn the language and make your first steps into it, you need to know what mistakes new developers make.

You have already researched JavaScript development tutorials, and you know that it’s one of the most popular languages in the world. You’ve started to use it for your website or app, but there’s still something that feels wrong with it, isn’t it??

Source de l’article sur DZONE

7 septembre 2022/par Service comm.

Are Modals In Web Design A UX Disaster?

Actualités, Actualités

Modals, a nifty little feature that allows you to display different messages at the top of your website, have been touted as extremely useful. Some even claim that they are helpful enough to completely replace the banner ads we all hate so much. But are modals in web design a UX disaster?

If you are unfamiliar with the term, a modal is a dialogue window appearing when a visitor clicks on a hyperlink or hover image.

Suppose you want to collect on-site subscribers or you want visitors to sign up for a freebie. In that case, you can use modals.

However, many web designers – and some website visitors – are against using modals in web design. The main argument is that it affects the user experience. But are modals in web design a UX disaster? Read on to find out.

What Do Modals Do?

Modals often appear as pop-up windows on a web page, requesting a visitor to take action. Most times, they appear following a click on a page element.

Also known as lightboxes, modals isolate the page’s main content. The user will have to complete the action requested by the modal or close it before reassessing the page.

Web designers use modals to capture a visitor’s attention. Since other page contents are inaccessible, a visitor must interact with the modal.

Cons Of Modals In UX

While there are different cons of modals in UX, they all sum up to one con – interruption. When modals appear, they interrupt whatever the user is doing.

Unlike regular pop-ups, users cannot simply ignore the modal and continue browsing. As a result, modals demand immediate attention.

A user may be interested and decide to interact with the modal. However, if the modal’s content differs from the page’s, the user could forget what they were doing after interacting with the modal.

Furthermore, sometimes modals require action related to information on the page. For example, suppose the user wants to review the information before taking action. In that case, they’ll have to close the modal since the main page is inaccessible.

Statistics show that up to 82% of users dislike pop-ups. Most website visitors aren’t knowledgeable about the technicalities of web design. As a result, they won’t be able to differentiate between regular pop-ups and modals.

After all, modals are a type of pop-up. Some users may consider modals worse since they darken the page’s primary content, making it inaccessible.

Furthermore, people want to visit a website and get what they want immediately. Hence, time is significant. Therefore, modals that require actions that take time can make a website lose visitors.

With all of these cons, you can understand why many web designers say modals are a UX disaster in web design.

Can Modals Be Useful in UX?

In some situations, modals are helpful, and they can improve UX. Many web designers swear on the usefulness of modals, and it’s not difficult to understand why.

Firstly, modals can help simplify a website’s content. For example, a user can immediately exit the page if your website is relatively complex, with lots of content and elements.

You can use a modal to explain the content on the page so that the user doesn’t get confused. Perhaps the modal can display when the user clicks on the back button. The modal can highlight the most critical content on the page and tell the user what to do next.

Secondly, modals are invaluable if you must capture your user’s attention. For example, perhaps you want to display a warning or pass any crucial information that users must know before they continue browsing.

As mentioned before, a user can easily ignore a pop-up, especially if it opens in a new window. However, with modals, the user must at least view the content before they proceed.

Thirdly, a modal can make a web page easier to navigate. It sounds ironic considering the cons, but it’s true if properly implemented. Rather than packing different elements on a web page, you can set some to display as modals.

For example, you can have a page with just text to improve readability. Then, users can click to view visual elements like images and videos as modals.

How To Use Modals the Right Way

Using modals correctly is key to ensuring they don’t negatively affect UX. Here are some ideal situations when you can use modals:

1. Display Warnings

Using modals to give users crucial warnings is ideal, especially if their subsequent actions have serious consequences.

For example, most websites display modals when users click the delete button. Deletion is always critical because, in most cases, it’s irreversible.

A practical example would be an eCommerce website where a user opts to delete items from their cart. You can use a modal to ask the user to confirm before deleting.

2. Input or Collect Information

Modals are effective in prompting users to input information. Sometimes, users must enter specific details before they continue browsing.

A practical example would be a review site where a user wants to submit a review. Before submitting the review, you can use a modal to request the user’s name and other necessary information.

3. Simplify Navigation

As mentioned before, modals can simplify a complex website. In addition, it will help a user navigate better, which is a UX boost.

A practical example would be a news site with many stories and updates. You can use a modal to highlight the day’s trending news stories so that users can visit the web pages with one click.

Conclusion: Are Modals a Disaster in UX?

In conclusion, modals affect a site’s user experience since visitors must interact with them. However, it doesn’t always have to be a negative effect.

Modals become a UX disaster in web design when wrongly used. However, if you follow good practices, modals can improve your website’s user experience.

Generally, only use modals when necessary and in a way that won’t frustrate the users.

Featured image by Freepik.

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7 septembre 2022/par Service comm.