Whether you’re an e-commerce company, a SaaS provider, or a content publisher, understanding the performance of your website is important to everyone on the team—not just the developers. Performance is a huge part of the user experience and is directly tied to how well your website achieves its goals. But web performance is often measured in very technical terms, like Largest Contentful Paint, that cause most business folk’s eyes to glaze over.
This language gap is a big part of the reason why many websites are so slow. Many only consider performance from their own perspective—“it’s fast for me”—and leave it at that. We simply lack the vocabulary to talk about the problem.
