Will Chatbots Overtake Mobile Apps as a Medium of Client Engagement?

For digital marketing enthusiasts, the theory that chatbots will probably overtake mobile apps soon is no shock. It is expected that chatbots will replace mobile apps as a medium of client engagement by 2020. According to a Gartner’s report, 85% of the interactions that happen between companies and their customers will soon be happening without any human intervention.

A chatbot, as we know, is a software program that conducts a conversation through a voice or text medium. Chatbots are a reasonably new phenomenon. Since 2016, chatbots started surfacing as a method of handling customer interactions in an automated manner. As different domains within any organization see the implementation of various automation tools, client servicing, and support has not been left behind either.


Source de l’article sur DZONE (AI)

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