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Popular Design News of the Week: October 4, 2021 – October 10, 2021

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

How to Find Business Ideas

What Happened to Treehouse?

Coca-Cola Tweaks Brand with Magical New Logo – And It’s Genius

Awesome CSS3 Background Gradients

18 Essential Graphic Design Terms You Need to Know

Windows 11 Review: An Unnecessary Replacement for Windows 10

3 Essential Design Trends, October 2021

12 Helpful Chrome Extensions for Web Designers & Developers

An Exploration of the 80s Retro Style in Modern Web Design

The Rise of Dark Web Design

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Source de l’article sur Webdesignerdepot

10 octobre 2021/par Service comm.

7 UX Principles to Boost SERPs

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User experience is one of the most important principles of web design. There’s no doubt that you focus on UX with every page you design on the web, whether it’s a portfolio, a profile page, or an entire website.

Unfortunately, what many experts forget is that UX doesn’t just apply to digital pages. That means that you need to discover the right UX strategies for everything from your website homepages to your email marketing messages and even your listings on Google.

Today, we’re going to explore ways you can apply UX principles to your client’s image on search engines.

Why Your Search Engine Listing Matters

Let’s start with the basics…

89% of customers start their purchasing process with a search engine.

That means that whether you’re creating a portfolio to sell your services or building a website for a client, the first connection a customer has with your design isn’t on the homepage.

Developers and designers know that first impressions count when it comes to succeeding online. However, they assume that those first impressions happen on a social media channel, a landing page, or a home page.

The truth is that most of the time, you’re driving a specific experience for an end-user before you even realize it. Before you can wow an audience with a beautiful site design or a fantastic CTA offer, you need to convince them to click on your Google link.

Just as UX on a website is all about giving your audience what they need in an informed and strategic manner, UX in search engine results works the same way.

How to Make Your Search Listing Stand Out with UX

So, how do you begin to apply the principles of UX to your Google Search results?

It’s much easier than you’d think.

Step 1: Show Immediate Value

Delivering an excellent experience on a website often means providing end-users with the information they need as quickly as possible. Imagine designing a landing page; you wouldn’t want your audience to scroll forever to find what they need. Instead, you’d make sure that the value of the page was immediately apparent.

When creating an image for your search engine listing, you’ll need to take the same approach. This often means thinking carefully about two things:

Your headline
Your meta description

Around 8 out of 10 users say that they’ll click a title if it’s compelling. That means that before you do anything else to improve your SEO strategy, you need to make sure that the title of your web page is going to grab the audience’s attention.

The best titles deliver instant value.

Immediately, these titles tell the audience exactly what they’re going to get when they click onto the page. The promise drives action, while clarity highlights the informed nature of the brand.

The great thing about using an excellent title for a page is that it doesn’t matter where you’re ranked on the search results. Whether you’re number 2 or number 5, your customers will click if they find something they want.

It’s just like using a CTA on a landing page. Make sure your titles are:

Informative: Show your audience value immediately
Optimized for mobile: Remember, your audience might not see your full title on some screens. That means that you need to make the initial words count.
Easy to read: Keep it short, simple, and straightforward. Speak the end-user’s language

Step 2: Build Trust with Your URLs

Trust factors are another essential part of good UX.

When designing a website for a new brand, you know that it’s your job to make visitors feel at ease. Even in today’s digital world, many customers won’t feel comfortable giving their money or details to a new company.

Within the website that you design, you can implement things like trust symbols, reviews, and testimonials to enhance brand credibility. In the search engines, it all starts with your URL.

Search-friendly URLs that highlight the nature of the page will put your audience’s mind at ease. When they click on a page about “What is SEO” in the SERPs, they want to see an URL that matches, not a bunch of numbers and symbols

Use search-friendly permalink structures to make your listing seem more authoritative. This will increase the chances of your customer clicking through to a page and make them more likely to share the link with friends.

Once you decide on a link structure, make sure that it stays consistent throughout the entire site. If a link doesn’t appear to match the rest of the URLs that your audience sees for your website, they may think they’re on the wrong page. That increases your bounce rate.

Step 3: Be Informative with Your Meta Description

To deliver excellent UX on a website, you ensure that your visitor can find all the answers to their most pressing questions as quickly as possible. This includes providing the right information on each page and using the correct navigational structure to support a visitor’s journey.

In the SERPs, you can deliver that same informative experience with a meta description. Although meta descriptions often get ignored, they can provide a lot of value and help you or your client make the right first impression.

To master your meta descriptions:

Use the full 160 characters: Make the most of your meta description by providing as much useful information as you can within that small space.
Include a CTA: Just as CTAs help guide customers through the pages on a website, they can assist with pulling in clicks on the SERPs. A call to action like “read about the” or “click here” makes sense when you’re boosting your search image.
Focus on value: Concentrate on providing your customers with an insight into what’s in it for them if they click on your listing.

Don’t forget that adding keywords to your meta description is often helpful too. Keywords will boost your chances of a higher ranking, but they’ll also show your audience that they’re looking at the right result.

Step 4: Draw the Eye with Rich Snippets

You’ve probably noticed that the search engine result pages have changed quite a bit in the last couple of years. As Google strives to make results more relevant and informative, we’ve seen the rise of things like rich snippets. Rich snippets are excellent for telling your audience where to look.

On a website, you would use design elements, like contrasting colors and animation, to pull your audience’s attention to a specific space. In search engines, rich snippets can drive the same outcomes. The difference is that instead of telling a visitor what to do next on a page, you’re telling them to click on your site, not a competitor’s.

When Google introduced rich snippets, it wanted to provide administrators with a way of showcasing their best content. Rich snippets are most commonly used today on product and contact pages because they can show off reviews.

Install a rich snippet plugin into your site if you’re a WordPress user or your client is. When you enter the content that you need into the website, use the drop-down menu in your Rich snippet tool to configure the snippet.

Ideally, you’ll want to aim for the full, rich snippet if you want to stand out at the top of the search results. Most featured snippets have both text and an image. You need to access both of these by writing great content and combining it with a relevant image.

Step 5: Provide Diversity (Take Up More of the Results)

As a website designer or developer, you’ll know that different people will often be drawn to different things. Some of your visitors might immediately see a set of bullet-points and use them to search for the answer to their question. Other visitors will want pictures or videos to guide them. So, how do you deliver that kind of diversity in the SERPS?

The easiest option is to aim to take up more of the search result pages. Google now delivers a bunch of different ways for customers to get the answers they crave. When you search for “How to use Google my Business” on Google, you’ll see links to blogs, as well as a list of YouTube Videos and the “People Also Ask” section.

Making sure that you or a client has different content rankings for the same keywords can significantly improve any customer’s experience on the search engines. Often, the process of spreading your image out across the SERPs is as simple as creating some different kinds of content.

To access the benefits of video, ask your client to create YouTube videos for some of their most commonly asked questions or most covered topics. If you’re helping with SEO marketing for your client, then make sure they have an FAQ page or a way of answering questions quickly and concisely on articles, so they’re more likely to appear in “People Also Ask”.

Step 6: Add Authority with Google My Business

Speaking of Google My Business, that’s another excellent tool for improving UX in the search results. It allows business owners to manage how information appears in the search results.

With this service, you can manage a company’s position on Google maps, the Knowledge Graph, and any online reviews. Establishing a company’s location is one of the most important things you can do to help audiences find a business quickly. Remember, half of the customers that do a local search on a smartphone end up visiting the store within the same day.

Start by setting up the Google Business listing for yourself or your client. All you need to do is hit the “Start Now” button and fill out every relevant field offered by Google. The more information you can add to Google My Business, the more your listing will stand out. Make sure you:

Choose a category for a business, like “Grocery store.”
Load up high-quality and high-resolution images
Ensure your information matches on every platform
Use a local number for contact
Encourage reviews to give your listing a five-star rating

Taking advantage of a Google My Business listing will ensure that your audience has all the information they need to make an informed decision about your company before they click through to the site. This means that you or your client gets more warm leads and fewer people stumbling onto your website that might not want to buy from you.

Step 7: Use Structured Data Markup to Answer Questions

If you’re already using rich snippets in your Google listings, you should also have a plan for structured schema markup. Schema markup on Google tells the search engines what your data means. This means that you can add extra information to your listings that will more accurately guide your customers to the support they need.

Providing additional schema markup information to your listings gives them an extra finishing touch to ensure that they stand out from the competition. For example, you might add something like a “product price” to a product page or information about the product’s availability.

Alternatively, you could provide the people who see a search result with other options. This could be an excellent option if you’re concerned that some of the people who might come across your listing might need slightly different information.

For instance, you can ask Google to list other pages along with your search results that customers can “jump to” if they need additional insights.

Baking structured data into your design process when you’re working on a website does many positive things. First, it makes the search engine’s job easier so that you can ensure that you or your client ranks higher. Additionally, it means that your web listings will be more thorough and valuable.

Since UX is all about giving your audience the best possible experience with a brand, that starts with making sure they get the information they need in the search results.

Constantly Improve and Experiment

Remember, as you begin to embed elements of UX into your search engine listings, it’s essential to be aware of relevant evolutions. Ultimately, the needs of any audience can change very rapidly. Paying attention to your customers and what kind of links they click on the most will provide you with lots of valuable data. You can use Google analytics to A/B test things like titles, pictures, featured snippets, and other things that may affect UX.

At the same time, it’s worth noting that the Google search algorithms are constantly changing too. Running split tests on different pages will give you an insight into what your customers want. However, you’ll need to keep an eye on the latest documentation about Google Search if you want to avoid falling behind the competition.

Like most aspects of exceptional UX, mastering your SERP position isn’t a “set it and forget it” strategy. Instead, you’ll need to work on constantly expanding your knowledge if you want to show clients that you can combine UX and SEO effectively.

Make sure you have plenty of tools set up to offer reports and insights into the kind of changes that you may need to make to align with search engine expectations.

Making the Most of UX in the SERPS

It’s easy to forget that there’s more to UX than making your buttons clickable on mobile devices or ensuring that scrolling feels smooth. For a designer or developer to deliver excellent UX for a brand, they need to consider every interaction that a company and customer has.

This means starting with the way a website appears when it’s listed on the search engines most of the time. Getting your SEO listing right doesn’t just boost your chances of a good ranking. This strategy also improves your reputation with your audience and delivers more meaningful moments in the buyer journey.

Don’t underestimate the power of UX in SERPs.

Featured image via Pexels.

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Source de l’article sur Webdesignerdepot

7 octobre 2021/par Service comm.

3 Essential Design Trends, October 2021

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Design trends on top of design trends. This theme of this month’s collection is trends that seem to build on each other. These examples use multiple trends listed here: hero typography, round buttons, and big branding.

Here’s what’s trending in design this month…

1. Hero Typography

Big, bold, and even unusual typography choices are the norm right now for hero headers in website design. The thread in this design trend is that type options seem to break all the rules – and it doesn’t matter.

These hero typography styles are often dramatically oversized, use unusual or nontraditional type styles, and break at least one common rule of typography. The trick is to do these things while creating a visual that still works.

For the most part, that means the typographic element is the dominant art, although not always. The examples below each take a different approach and can give you an idea if you love this website design trend or not.

Eighty uses oversized type elements with almost nothing else above the fold. The rule-breaking happens on the fourth line of text with a scrolling series of serif words. The two typefaces don’t seem to match and have a stark contrast. There’s also the sneaky registered trademark icon that’s spinning next to the brand name. (Another trend – big branding – that we dive into more below.)

Miranda Biondi uses super large text to grab attention – and a lot of it. The design also sneaks the contact and social media links in an unusual location, creating an odd text wrap that pushes the image. You can see the broken “rules” there. Overall, it is very attention-getting but a little difficult to read.

Humain’s homepage is rooted in a font choice that’s pretty unexpected. The all-caps serif is thin and complex. It’s not exceptionally easy to read, although it is beautiful. There’s a second level of hidden text that you can discover with hover and the brighter sphere.

2. Round Buttons

Buttons have been mostly rectangular for a while. Some have hints of rounded edges, but nothing as distinct as the circular buttons that are growing in popularity.

Round buttons are having a moment from major call to action click elements, to timeline navigation or secondary actions.

What’s nice about this trend is that simply the change from a rectangle to a circle is enough to make you look at the element because it is different from what you might expect. The challenge is ensuring that users understand the interactive quality of circles in these instances.

When using a nontraditional element such as this, it is important to include common cues so that users know what to do with round buttons. This might include tooltips, hover actions, shadows, or tiny animations that draw users to the designs.

Salesgroup uses small hover animations on the circular buttons. It further emphasizes it with a circlular button for the cookie notice that pops up on the screen.

Jan Jansen uses a big circular button, the only thing to click on the screen, and a hover state to imply functionality.

Earth Eclipsed uses a series of different circular click elements to facilitate understanding. Sometimes just the lack of another button style is enough to show that circles are for clicking.

3. Big Branding

After a long time of subtle, rather small corner branding for websites, big branding is in.

This design trend features logos – most commonly logotypes – that are almost uncomfortably large on the homepage. They can be in the traditional top-left location or almost anywhere on the screen.

The trick is to integrate branding with the rest of the design not to feel garish. This can be rather difficult to pull off and seems to be one of those things that people either love or hate when they see it.

Here’s how three different websites are doing it:

The 50th anniversary logo is a timed solution with big branding. It creates emphasis on the historical aspect of the train. Not only does the logo appear large on the homepage, but there’s also a loading animation as well.

Kunst Architects Associated uses a very large brand representation in the middle of the hero slider. The giant type element brings your eye into the design for sure and is re-emphasized by the company name in the left sidebar. The trick here is the balance between brand and other information in that valuable homepage space.

Hyer might use one of the biggest corner logotypes you’ll find. There’s no second-guessing what website you are on. The longer-term question is, does the big lettering imprint more on your memory so that you come back to the website later when you need the products or services offered? That’s a hard question to answer, but one that might be worth debate for design teams considering a visual outline such as this one.

Conclusion

There’s a risk when it comes to layering trends in a single design. If they don’t take off, the design can look dated fast, and there’s a lot of work to remove multiple trendy visuals from the project.

But when trends take off, they can work wonders. So it will be interesting to look back in a few months and see which of these trends is still making waves.

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The post 3 Essential Design Trends, October 2021 first appeared on Webdesigner Depot.

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4 octobre 2021/par Service comm.

Popular Design News of the Week: September 27 2021 – October 3, 2021

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The Pros and Cons of Tailwind CSS

19 Examples of Beautiful Blog Layout Designs

21 UX Laws Used by the Most Successful Designers

A List of Games for Bored (and Curious) Designers

5 Ways to Make HTTP Requests in JavaScript

On Fire – Free Illustrations for Websites and Apps

GoodBrief 3.0 – Practice your Design Skills with Unique Creative Briefs

The Ultimate Guide to Lean UX Design

How to Create a Typography for your Website Right

15 Signs You Joined the Wrong Company as a Developer

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Source de l’article sur Webdesignerdepot

3 octobre 2021/par Service comm.

6 Tips for Collecting Customer Feedback (The Right Way)

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Feedback is one of the most valuable resources for any business. Informative messages from your customers can tell you a lot about your company. They’re a way to check that your service strategies are paying off and a chance to learn which parts of your product need an upgrade.

Reviews and testimonials can also help you better understand your audience and the kind of solutions they’re looking for with your brand.

Solid feedback is also how you improve your chances of gaining more customers in the long term. Brands with superior customer service generate about 5.7 times more revenue than their competitors.

Of course, before you can begin tackling challenges like pulling trends from feedback or using your reviews to upgrade your business, you have one essential task to consider: How are you going to collect the valuable information your customers have to share?

There are a lot of options to choose from. You can reach out to clients individually with email messages or set up a feedback form on your website. You could even consider working with a review site to give your audience more options.

Today, we will look at the steps you can take to collect customer feedback the right way.

Unlocking the Benefits of Customer Feedback

Customer feedback is the information and input shared by your community. It provides a behind-the-scenes view of people’s interactions with your team and shows you where you need to focus on beginning driving new opportunities.

Customer feedback becomes a guiding compass for your organization when used correctly. It shows you what you’re getting right and wrong from your customer’s perspective. Positive feedback can even become part of your marketing campaigns. User-generated content in the form of reviews and testimonials makes for excellent tools to encourage new people to purchase your products.

Case studies and in-depth reviews from your clients can also help generate trust among potential customers, so you’re more likely to earn crucial sales.

Only around 3% of customers say that they find marketers and salespeople “trustworthy.” This means that no matter how good your marketing messages might be, you’re only going to be able to accomplish so much with the claims you make about your brand. Ultimately, your clients will turn to other customers like them to determine who they should buy from.

On average, buyers read around seven reviews before they’ll even consider trusting a business.

The good news is that around two-thirds of customers will share their personal information with a brand. Clients are happy to provide feedback in the right circumstances. It’s your job to ensure that the process is as easy as possible for your customers.

So, how do you get customer reviews?

1. Design an Effective Feedback Survey

The most obvious way to encourage feedback from your customers is to ask for it. Unfortunately, designing a good customer survey isn’t always as simple as it seems.

On the one hand, you’re keen to gather as much information as possible from your customer, which could mean that you want to ask many questions. On the other hand, asking too many questions could easily scare your audience away.

To improve your audience’s chances of actually sharing information, keep the feedback requests as simple as possible.

One or two questions at a time should be enough to give you some helpful information about customer preferences and expectations. When choosing what to include in your survey, remember:

Only ask essential questions: If the answer to a question isn’t going to help you achieve your goals, don’t ask it. You don’t need to know someone’s age if you want to know if they had a good experience with your service reps. Keep it relevant.
Make the questions thoughtful: Yes or no questions are great for collecting quick information. However, if you want more valuable feedback, leave your queries open-ended, and give customers room to explain themselves.
Use rating scales: If your customer doesn’t have time to respond to a question in your survey with a complete answer, a rating scale can give you some helpful insights with minimal effort from the client.

Ensure none of the questions on your survey are leading or loaded. Customers don’t want to feel like you’re answering questions for them. It might also be worth showing your audience how much you value their data with a quick response. Hilton Hotels always responds to any adverse reactions to surveys within days of receiving the information.

Customers can even see how their reviews contribute to the overall rating of the business.

2. Master Your Emails and Customer Contact Forms

Email is one of the easiest and most effective ways to gather customer feedback. Because this is a standard support channel for most businesses, there are plenty of opportunities to generate feedback.

The first step in using emails for feedback is to send a message thanking your customer for their recent interaction with you. If someone purchased a product from your company, immediately follow up to let them know you appreciate their custom. A couple of days after, when your customer has had a chance to use your product or service, that’s when you follow up with your feedback request.

Ideally, your email request should be as short and straightforward as possible, with a clear call to action that tells your customer what to do next. This example from Papier keeps things as detailed as possible.

If you want to boost your chances of engagement, you can add elements to your email that might encourage a positive response, for instance:

Remind them of what they bought: Remind your customer of the item they purchased with a picture and a bit of information. Highlight the key features and benefits of that product, so they have some inspiration on what to write about in their review.
Offer them a reward: If you want to boost your chances of your customers doing something for you, you need to offer something in return. This could be a discount on their next order, a chance of winning something, or even just free shipping on their next purchase.
Personalize the message: Make your customer feel special by personalizing the message. Use their name and reference their previous interactions with your company. If they’ve been with your business for a while, mention that in the email.

Remember, many of your customers are likely to check their emails on the go. That means that giving feedback should be as simple as possible, regardless of the tech your customer is using. For instance, in this Zomato example, users can choose to drop an email to the company or send feedback straight from the app.

3. Create App Usability Tests

If you want some in-depth insights into your company, and your business processes, then a usability test could be the best way to generate valuable feedback. If you have your app, ask your customer to submit some information right there and then, after they’ve finished using the service. The great thing about this kind of input is it’s fresh.

Unlike other customer reviews that might come a day or two after your customer has used a product, usability tests allow you to get feedback at the moment. There’s a much better chance that you’re going to get some relevant and detailed responses here.

For instance, in this Skype lab feedback request, customers can tick boxes for any video or audio issues they had and leave a starred review.

If there’s extra information to share, the customer can tap on the comment box to elaborate. However, they don’t need to do this part unless they want to.

With usability tests, it’s a good idea to focus on a few key things that you want to learn about. For instance, Skype’s example above demonstrates that the company wants to check at least five user experience issues for both video and audio.

Giving your customers options that they can choose from reduces the amount of work they need to put into leaving a review. It also means that you can get actionable information on which parts of your app or site need the most improvement.

You can get the same kind of instant feedback on your website, too, mainly if you’re using a live chat app for customer service.

Live chat is quickly becoming an essential part of the customer experience environment because it’s fast, easy to use, and efficient. It’s also highly affordable for most companies, thanks to evolving technology. Set up your Live Chat app to immediately request a review from your customer when the interaction is over.

For instance, SiteGround asks customers to rate their service provider with a picture of the employee they spoke to. The image lets the customer see that they were talking to a real person, which improves the relationship with the company. The statement about feedback improving the customer service and support that SiteGround can offer shows the customer how valuable their reviews are.

4. Conduct Customer Interviews

Conducting a customer interview is a lot like sending out a survey. The main difference is that you ask the client to engage in a much more in-depth conversation. Usually, these interviews will be the initial research required for a published case study on a B2B website.

Reaching out to valuable and loyal customers can give you a fantastic source of in-depth information to learn from. You’ll need to make sure that you have a good relationship with the customer in question before you attempt this, however. Most one-time clients won’t want to get involved with a time-consuming interview.

Look at your CRM technology and find out who your most impressive VIP customers are. Reach out to them with a request for feedback, and make sure you offer something in return. For instance, tell them that you’d like to interview for a case study that you can display on your website. If they’re happy for you to do this, you can reward them with a discount on their next purchase or some gifts.

You could also follow up with a customer who recently contacted your team for an interview, like Ticket Arena does here. With this message, they promise the customer that their insights will make the customer experience better for future clients:

When requesting long-form qualitative feedback, remember to think through your questions carefully. In-depth stories from customers bring nuance and color to your quantitative data. They could even guide your business to making some crucial future decisions.

When talking to your customers:

Start with an open-ended dialogue: Remember that open-ended questions are crucial to get as much detail as possible from your customers. These queries give your customers more flexibility to cover the details of their experiences.
Get more specific as you go: Start with simple questions, then build on them as your conversation evolves. Use the things you learn from your customers to dive into topics that are relevant to them. For instance, if a customer mentions your live chat app, go into a deeper discussion about the channels they prefer to use.
Practice active listening: Make sure that you’re open and receptive to the information you’re given. Actively listen to customers, even if you’re not in the same room, by acknowledging what they say and providing valuable responses.

5. Use Social Media

Sometimes, people are reluctant to give feedback for your business on your website because they’re not in the frame of mind. When customers come to your site, there’s a good chance they’re looking for information from you or want to check out a new product.

They’re probably not in the right mood to start sharing their opinions.

However, if you capture your customers on social media, there’s a good chance they’ll be feeling a lot more talkative. After all, social media platforms are where most customers discuss their issues with companies, talk about purchases with friends, and make their voices heard.

Simply paying attention to when people talk about your company on social media can give you a lot of helpful feedback. Social listening tools allow you to collect post information every time someone mentions your business name or product.

Alternatively, you can actively use the tools on social media to gather data from customers. For instance, Instagram has its own “poll” feature on Stories that allows companies to collect opinions.

If you’re collecting feedback on social media, remember that you shouldn’t be asking any questions that are too complicated. Although people are more willing to share their opinions on social, they’re still looking for a relatively laid-back and casual experience.

Polls, where people can vote for their preferences with a single click, are more likely to garner engagement than a post asking people to tell you about the best purchasing experience they ever had with your brand.

If you do want to encourage more in-depth feedback, the best option is to promise a reward in return for your follower’s effort.

Make the experience fun by transforming it into a competition.

For instance, ask your customers to share their favorite story involving your brand for a chance to win an impressive prize. You can ask each customer to tag their response with a branded hashtag so that relevant answers are easier to find. You could even add users to tag their friends in their posts too, to increase brand reach while you collect feedback:

With gifts and rewards to incentivize them, people will be much more likely to interact with your brand and put effort into the reviews they leave. You could even gather some user-generated content to put into your subsequent ad campaigns.

6. Create a Dedicated Website Page

Finally, if you want to make it as simple as possible for people to leave feedback on your website and for you to collect all of that information into one space, then create a review page on your website. This can double up as social proof for people who need additional evidence to buy from your brand.

A review page could be as simple as a page on your website listing the latest comments that your customers have left. You can include a form at the bottom of the page where people can add their thoughts. Just make sure that you carefully review these posts before they’re submitted to your website if you want to prevent spam from getting through.

You could also create a case study or portfolio page that showcases the work you’ve done with other companies like Fabrik Brands does here:

At the bottom of each case study, give your customers a unique email address they can reach out to if they want to be featured as your following case study. Or include a contact form where people can get in touch to discuss their own experiences.

Having a dedicated review, case study, or testimonial page on your website could be enough to inspire more feedback from your customers. It’s also a fantastic way to demonstrate how credible your company is to potential buyers.

Still, Struggling? Take the Customer Out of the Equation

If, even with all the suggestions above, you still can’t seem to convince your audience to give you some decent feedback, then take them out of the equation. You can learn things about your audience without asking them for information. Google Analytics and other tools will give you valuable insights into which of your blog pages get the most engagement and how many people click on individual buttons throughout your site.

These fundamental insights might not be as good as valuable, contextual feedback from your audience, but they’re an excellent way to start figuring out how to invest in your future growth.

Remember, feedback of any kind – even if it’s just statistics and numbers – gives your business the ability to grow and make informed decisions.

Gather as much feedback as you can, and make sure you use it!

Featured image via Pexels.

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30 septembre 2021/par Service comm.

20 Best New Sites, September 2021

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Welcome to this month’s collection of what’s making the web look good. This time out we’ve got some new brands and some rebrands, and we’ve got some good examples of branding continuity across media.

Branding continuity doesn’t just mean putting the logo in the corner and using the same colors and type. It’s about capturing the brand identity, the personality of the brand, so the user identifies it even if the logo isn’t immediately visible. Take a look at how some of these sites do it, and enjoy the collection.

Cantina Puiatti

This site for Cantina Puiatti vineyard is almost entirely greyscale, until you get to the wines. There, a single block of color containing information stands out, perfectly matching the label on each bottle.

Revolut

Online banking app Revolut has a site that reflects the look and feel of the app itself, and the design works particularly well on mobile.

Armadillo

Home warranty providers Armadillo have gone for the friendly, non-corporate approach here. Pleasing illustrations and bite-sized text feels non-intimidating and creates an impression of security.

Green Angel Syndicate

Green Angel Syndicate is an angel syndicate investing in companies working to fight climate change. The palette is soft, and some colorful illustration blocks help take the corporate edge off, creating more warmth than might be expected.

Madre

Some beautiful still-life-inspired photography features on this very simple site for home linen company Madre. The shop by color option is a nice touch.

Ovini

This site for Orvini olive snacks is very simple and clean, and the animated illustration from their packaging adds just the right amount of personality.

Cover Story

Cover Story makes a range of plastic-free paints. The site is very simple, allowing the user to focus on the paint colors themselves. And there’s added entertainment value in working out the writer each color is named after.

Seed

Seed offers a synbiotic supplement on a subscription. There is a lot of well-presented scientific information here, and the links to buy are strong without being pushy.

Banza

Like many in the ‘alternative’ food sector, Banza has gone for a bright, bold style with its branding, and its website matches this approach to good effect.

Déjà Pet Food

Déjà takes unsold human food and recycles it into pet food. The animals that feature on the packaging make an appearance here too, to add a bit of softness to the oversized type and 2 color palette.

Little’s Coffee Co.

Little’s Coffee Co.’s site echoes its product labels with a scattering of similar, brightly colored graphic elements. This effectively ties the branding together without being too dominating.

One Hive

The site for OneHive, a business management platform, takes the people-friendly approach with warmer dark blues for text in place of black and grey, and simple illustrations instead of stock photography.

Waltz Creative

Waltz Creative is a rebranding of Schipper Design. Bright candy colors, a hint of vintage type, and some fun graphics combine to create a sense of playfulness without being frivolous.

Stem Design

This portfolio site for floral designer Nicole Cooper features some exceptional photography that effectively showcases her work. There’s a nice nod to Mapplethorpe too.

Vroom!

With its classic comic book style, this site for the forthcoming obstacle racing game Vroom creates a sense of fun appropriate to its subject.

The Space That Makes Us Human

The Space That Makes Us Human is an interactive documentary experience exploring the impact space exploration could have on the future of humanity. This is one of those sites that is just a pleasure to wander around.

Vibor

Following a recent rebrand, Vibor’s new site brings Italian style to the world of industrial sensors with its use of black, white and greys, and accompanying grayscale images.

ArticketBCN

ArticketBCN is a multi-pass, or art passport, for 6 major art museums in Barcelona, designed to look like a passport. The site for it echoes the style effectively while presenting
its information clearly.

Nothing

Taking on the big guys, like Apple and Samsung, takes a lot of confidence and that confidence is apparent here on this site for Nothing’s ear(1) earbuds. And it looks even better on mobile.

Nice One, Dad

And finally, just because it’s Monday and we could all do with a laugh (or a groan), here’s a site of nothing but dad jokes. The jokes may be terrible, but the presentation is nicely done.

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27 septembre 2021/par Service comm.

Popular Design News of the Week: September 20, 2021 – September 26, 2021

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Kraken – High-Performance Web Rendering Engine

Brands Change Their Logos To Terrible New Designs

10 Web Design Trends and Predictions for 2022 and Beyond

18 Designs That Made a Big Impact in 2021

Awful Web Designs From 18 of MMA’s Top Fighters

Don’t Get Left Behind by the No-Code Wave

The Top 7 Websites to Learn Web Development Online

Xata – Database Service for Serverless Apps

How To Optimize CSS for Peak Site Performance

21 Exceptional Google Fonts You Probably Haven’t Discovered Yet

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26 septembre 2021/par Service comm.

The Pros and Cons of Tailwind CSS

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As a utility-first CSS framework, Tailwind has rapidly become popular among developers. With its fast styling process and the freedom it offers when designing a website, it’s really no wonder why.

But how can you make sure this is the right CSS framework for your upcoming development projects? In this blog post, you’ll learn what Tailwind is, and how it differs from other frameworks like Bootstrap, or Foundation.

In addition, we will highlight the main advantages and disadvantages of the framework. By the end, you will be able to make an honest and objective assessment as to whether Tailwind is the right framework for you. So without further ado, let us dive deeper into it.

What is Tailwind CSS?

First released in May 2019, Tailwind CSS is a front-end CSS framework. It is currently at version 2.2. Since its release, Tailwind has created quite a following. More than 260k developers have used it to enhance their design systems.

Stats like these make Tailwind one of the most popular CSS frameworks on the market, and all in less than two years. There are many reasons for this. Primarily, because its features make it the ideal choice for a wide variety of projects. Tellingly, most developers prefer it to create React projects.

The main difference between Tailwind and its competitors is that it gives developers complete control over the styling of a web application. So, is it the right CSS framework for you? To answer this question, let us take a look at Tailwind’s advantages and disadvantages.

Tailwind CSS: Pros and Cons

Tailwind CSS: Advantages

1. Control Over Styling

Tailwind is a unique CSS framework when it comes to styling web applications, meaning that Tailwind does not have a default theme that you have to use like other CSS frameworks.

For example, you can give each project a different look even if you use the same elements (color palette, size, etc.). Therefore, it’s one of the few CSS frameworks that is not opinionated on how you should style your project.

2. Faster CSS Styling Process

There is no faster framework than Tailwind when it comes to styling HTML. As a result, you can easily create good-looking layouts by styling elements directly. This is possible because Tailwind offers thousands of built-in classes that do not require you to create designs from scratch.

Therefore, you do not have to write CSS rules yourself. These CSS classes are the main reason why building and styling with Tailwind is so fast.

3. Responsiveness and Security

With Tailwind’s pre-built classes, you can design the layout directly in an HTML file. This makes it a very responsive, mobile-friendly CSS framework. Apart from that, Tailwind has proven to be a stable framework since its initial release.

The framework was developed by top-notch engineers, which is why bugs and breaks are rare.

4. Additional Features

Tailwind CSS works in the front end of a website. For this reason, it is reasonable for developers to demand ultimate responsiveness. Well, Tailwind provides the ability to create responsive themes for your web applications and remove all unused CSS classes. With PurgeCSS, Tailwind helps you keep your final CSS as small as possible.

Tailwind CSS: Disadvantages

1. Styling and HTML are Mixed

Because you do not have to write CSS rules yourself, Tailwind works differently than most CSS frameworks. While this is great for those unfamiliar with CSS, it also means that Tailwind mixes style rules in with your HTML files.

This goes against the principle of the “separation of concerns.” Many developers prefer to separate page structure and style, claiming that classes make the Tailwind markup process verbose.

2. It Takes Time to Learn

Because of the built-in classes, Tailwind CSS is quite learning-intensive. Even for experienced developers, it can be a challenge to learn how to use and fully utilize the pre-built classes. But, of course, as with any other development task, practice makes perfect.

However, if you are confident and quick when it comes to writing CSS classes, Tailwind may not be the best choice for you. Even if that’s true, Tailwind generally makes CSS styling faster in the long run.

3. Lack of Important Components

Unlike Bulma and Bootstrap, Tailwind does not have many significant styling components. Unfortunately, this means you have to manually add features like headers, buttons, and navigation bars for web apps.

This is not a significant drawback, as experienced developers can implement these features quickly. However, you will need to spend some time doing so.

4. Documentation

Although Tailwind CSS has made great strides when it comes to adding guides and video tutorials, it still lags behind competitors like Bootstrap. Of course, you can always contact the developers if you have a problem.

However, keep in mind that this may take some time. For this reason, you may need to customize the framework to your needs manually.

Is Tailwind Worth Trying?

In a few words, working with Tailwind is quite different from other CSS frameworks. We have identified its main advantages and disadvantages. Based on these features, we can easily say that Tailwind is:

An excellent solution for developers familiar with CSS who want to speed up the creation and design process in the long run.
Not such a good idea if you are not familiar with CSS or do not want to spend time learning a new CSS framework.

It becomes clear that it all depends on your personal needs and preferences. However, if saving time on CSS styling is a priority for you, you should definitely give Tailwind a try.

Regardless of whether you choose to use Tailwind or not, it’s evident that many developers use it for good reasons. Since it offers a faster styling process and is a responsive and stable framework, it’s here to stay.

Tailwind can help you save time and change the way you design websites, and so taking the time to test it out is worthwhile.

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24 septembre 2021/par Service comm.

7 Tips for Transforming CX with Live Chat

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Not so long ago, customers only had a couple of ways to interact with brands.

If you had an issue with a product or service, you could reach out through the customer service phone number or send an email. Occasionally, sites would introduce dedicated forms on their website that allowed consumers to send support tickets straight to the service desk – but that was it.

The problem with this kind of service was all the waiting.

Send an email or ticket, and you have no idea when the company is going to get back to you. Customers end up refreshing their inbox all day, waiting for a response. Call the company, and 9 times out of 10, you’ll be placed on hold. You can’t exactly do much when you’re stuck listening to hold music, so customers are gradually getting more frustrated as they wait for a response.

Fortunately, the evolving digital age has introduced a new solution: live chat.

Transforming Your CX With Live Chat

Live chat is a quick and convenient way for your customers to contact your business and get a response immediately. The result is happier clients, better customer satisfaction scores, and even opportunities for bigger sales.

More than 41% of customers say they expect to see live chat on a site.

Even if you don’t have an agent on hand to answer a chat message immediately, you can create an automated system that notifies your customer when someone is available. That means they can go and do other things while they’re waiting for a response. Live chat solutions with bots can even allow your customers to fix problems for themselves. That’s pretty convenient!

Widgets equipped with answers to commonly asked questions can automatically deal with customer queries or help them find solutions to their problems before passing them over to an agent. This means that your customer gets a solution faster, and your agents don’t have as much pressure to deal with. It’s a win-win – as long as you get it right.

Unfortunately, a lot of companies don’t know how to implement live chat experiences correctly.

Kayako’s study into 400 customers found that 47% couldn’t remember the last time they’d had a positive experience through a live chat tool.

How to Upgrade Live Chat CX

The evidence shows that customers love the idea of live chat, but the reality of how businesses implement this technology isn’t always ideal.

However, since 86% of customers say they’re willing to spend more on a better customer experience, it’s worth figuring out what separates a good live chat interaction from a bad one.

1. Set Expectations Instantly

Setting the right expectations is crucial if you want to generate better satisfaction for your customers at a later date. When customers know what to expect from your live chat strategy, they can also make more informed decisions about which support channels they’re going to use, and whether they want to hang around for someone to answer their messages.

The first thing you should do is showcase your agent’s availability. In this example from Help Scout, you can see whether the team is active, online, and ready to talk. The company also sets expectations for how quickly you can get an email response if you don’t want to chat.

Other ways to set expectations include:

Showing your opening hours: List when team members are usually available to answer questions if you’re not currently online.
Topics: Offer your customers some topics that they can ask about or use the welcome message on your chat tool to direct your customers to an FAQ page.
Restrictions: If there’s anything you can’t deal with over live chat, like changing a customer’s password, let them know in advance so they don’t waste time.

2. Leverage Pre-Chat Forms

Pre-chat forms are some of the most important parts of the live chat experience. They ask your customer to explain their issue to your chatbot so that they can be directed towards the right agent. Using these forms correctly ensures that your agent has all the information they need to solve a problem fast.

You can even set up automated systems that direct customers to different agents and teams based on their needs. For instance, the live chat app on Outgrow.co gives customers the option to fill out different forms depending on whether they want answers to a question, a demo, or something else.

The button you click on dictates which professional you’ll get through to. Although filling out a form can seem like an extra friction point for your customer at first, it helps to streamline the customer journey. After all, if you can direct the customer to the right agent the first time, there are fewer chances that they’ll need to explain their issue to various different people.

Here are a few things you can ask for in the live chat form to make it more effective:

The customer’s name: This will help to personalize the conversation. It could also be an opportunity to track down any background information you have about an existing customer and the orders that they may want to speak to you about.
An email address: Having an email address will allow you to bring up a customer’s record on your CRM. It also means that you can send any information that the customer needs to their email inbox at the end of the conversation.
A brief explanation: Ask your customers to share what they’re reaching out to you about and use keywords in their message to assign the chat to the right agent or professional. You could even add a drop-down menu of topics for them to choose from.

Remember, don’t ask for too much information straight away, or you’ll risk your clients feeling that the service experience is too complicated.

3. Make Sure It Works Everywhere

We’ve reached the point now where every customer expects a brand’s website to be responsive on any device. Most web-building templates automatically work on mobile tablets and smartphones. Additionally, it’s becoming increasingly easy for companies to transform their website and online store experiences into dedicated apps too.

However, while most businesses know that their site needs to be responsive, they often forget about the mobile element when it comes to live chat. If your live chat function is only available on the web browser version of your website, then this is going to end up making your mobile customers pretty unhappy. They don’t want to have to stop browsing on their phone just to connect with you.

Ideally, you’ll want to create a separate component for your mobile app where your customers can easily access the same live chat functions they’d have on your browser-based site.

If you’re just offering live chat through a mobile version of your website, make sure that it’s easy for your customer to click into the chat section and send messages without accidentally ending up on a different tab or page. It might also be worth setting up functions that allow your chat app to send push notifications to your customer’s phone whenever they get a new message.

Being able to put their smartphone down or switch to another app while they wait for a response will provide a much more intuitive experience for your audience.

4. Make Sure You Support All the Right Languages

You’d think that this CX tip for live chat would be obvious, but it’s shocking how many companies fail to offer support for all the languages that their customers might use. If you’re selling your products throughout the world, and you know you have customers in China, then it doesn’t make much sense to only offer live chat in English.

Some of the available live chat apps on the market today come with features that allow you to automatically translate languages when your agents are talking to foreign customers. For instance, LiveChat currently supports 45 languages.

If you’re creating your own chat app from scratch, then you’re going to need to work with your developer or designer to make sure that the right languages are supported. Remember, you don’t have to cover everything, but at least make sure that you can connect with the most common groups of customers in your CRM.

Ensure that if you are using multiple languages, your customers know how to switch to their preferred option too. Usually, the best way to do this is with a drop-down menu. You could also use little flag icons of the countries that you support.

5. Find Ways to Reduce First Response Time

Speed is probably one of the biggest advantages of live chat, and the main reason that customers like it so much. According to the CMO council, fast response time is the number one thing that a customer looks at when measuring satisfaction.

While you might not be able to have someone on-hand to answer your customers 24/7, you can improve the way they perceive your load times in a variety of ways. For instance, start by making it clear when your people are online to talk to your customers. Setting expectations on when you’ll be available to immediately respond should help to avoid frustration.

Keep all chats in the same place for agents: Having a combined contact center solution on the back-end makes responding to queries much easier for your agents. If they can see all of your brand’s live chat, social, and email conversations in one place, they don’t have to waste time jumping between different platforms and tabs.
Set routing queues: Use an automated system to send every message you get to the most appropriate agent available. You can intelligently route conversations based on the issues that your customers have or the things they want to discuss. It’s also worth ensuring that your system prioritizes routing conversations to the first agent available.
Send notifications: Make sure that you set your live chat system up to send push notifications to agents when a new message is waiting. It’s also with notifying your customer when they have a response, just in case they’ve switched to another tab.

The notifications you send to your agents could come with access to a customer’s CRM file, so that your agent can go into a conversation with the context they need. Agents that instantly get context on a conversation don’t have to waste as much time tracking down the right information. Giving your agents context also means that they don’t have to ask repetitive questions, which could annoy your customer.

6. Make the Chat Experience On-Brand

Every company wants to give their customer a slick experience with live chat. The solution you build needs to be easy to use, and responsive across every device. However, it also needs to be something that your customer associates with your brand.

Companies generally have a lot of options for how a live chat window can look. You can adjust the appearance to suit your brand by picking specific colors, tweaking button shapes, and even changing the available fonts.

Working the visual elements of your brand into the design of the live chat experience is the best way to make your customers feel comfortable and confident that they’re dealing with your company. For instance, Hubspot uses matching colors, rounded edges on chat bubbles, and even a fun illustration to make their chat experience more “branded.”

Remember, when you’re creating a Live Chat experience that’s “on brand”, it’s also a good idea to think about things like voice and tone. Infusing live chat with the unique personality of your brand will make the experience more memorable.

If you usually stick with informal language and use a lot of slang, then it makes sense to continue that in live chat – even when you’re sending automated messages. To make sure your brand identity really shines through:

Write scripts for your automated messages in your brand’s tone of voice
Write guidance scripts for employees that highlight your tone for agents
Provide training on brand tone of voice for your support team
Encourage support agents to connect with customers on a personal level
Remember to set guidelines on how to use things like gifs, slang, and emojis too!

7. Make a Checklist For Security and Tech Issues

One of the most significant things that will affect the experience your customer has with your live chat service, is technical and security issues. Choose the right developer or designer to help with your app, and the risk of problems dwindle. You can also address the issue of having to constantly maintain, check, and update your live chat experience by using a pre-existing solution, like Intercom.

No matter how you choose to approach live chat, these are the things you’ll need to check for most:

Page load times: Page load times are crucial for user experience and SEO, so you should be taking them seriously already. Check your web chat software isn’t dragging down the performance of your page or causing unnecessary problems.
Cross-channel conversations: If your website has various subdomains, make sure that moving through these in chat won’t mean you lose the session. Customers don’t want to have to repeat themselves!
Functionality with browsers: Your chat app needs to work just as well on every browser and operating system – including mobile devices.
Data management: Under things like GDPR, you need to ensure that you’re controlling user information safely. Ensure you have a DPA in place, and make sure that your web channel doesn’t affect any PCI-DSS compliance systems you have in place. Your chat solution may need to automatically mask credit card information, for instance.

Time to Enhance Your Live Chat Strategy

Ultimately, whether you like it or not, your customers love live chat technology, and they’re not going to stop looking for it on your website. Today’s consumers expect you to serve their interests by delivering customer support on the channels that they choose. Unfortunately, most companies just aren’t living up to expectations.

Following the tips above could help you to transform the way that you interact with your clients and improve your chances of better satisfaction overall.

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22 septembre 2021/par Service comm.

21 Exceptional Google Fonts You Probably Haven’t Discovered Yet

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Google Fonts may be the single most significant contribution Google has made to the evolution of the web — yes, more significant than search, advertising, or analytics.

Google Fonts gives every business access to a visual voice with which to distinguish itself. Fonts can be downloaded for use in design software and then embedded using best practices for a consistent experience on the web.

If there’s anything wrong with Google Fonts, it’s that its default listings are based on “Trending,” a self-fulfilling criterion that keeps Noto Sans high up the list, destined to be over-used.

But if you spend a little time lower down the listings, you’ll find some exceptional typefaces that are hardly used. Yes, some of them are highly stylized, but there are also usable sans, serifs, and display fonts worthy of your consideration.

All you have to do is scroll; here’s a selection of some of the treasures you’ll find if you do…

Piazzolla

Piazzolla features dramatic and expressive angular shapes when previewed in large sizes, but its real strength is in setting large amounts of body text.

Mulish

If you’re looking for a solid workhorse sans, look no further than Mulish. Halfway between a humanist and geometric sans, there’s even a variable font version.

Ceviche One

Reminiscent of the cool lettering of 60s advertising, Ceviche One is packed with energy, thanks to the dramatic zig-zag formed along its baseline.

Vollkorn

Released by Friedrich Althausen in 2005, Vollkorn is an excellent typeface for body copy, excelling at small sizes. It now boasts a variable font option.

Merienda

Merienda is a delightfully energetic display script. The bold weight feels more confident, but both weights have a dancing rhythm that brings the page alive.

Raleway Dots

Raleway is a hugely popular — and perhaps overused font — but this dotted version is less known. It’s a simple geometric sans that functions as a display face.

Kenia

Kenia is a wonderful, uncategorizable typeface. The stencil forms result in entirely original letter constructions, and the lowercase s is magnificent.

DM Sans

DM Sans is a low-contrast geometric sans-serif that performs wonderfully well at smaller sizes. It only has three weights, but each comes with a matching italic.

Oxygen

Designed by Vernon Adams as part of the KDE project for GNU+Linux, Oxygen is a very readable sans-serif, with a generous x-height and a hint of pen stroke.

Alice

Ksenia Erulevich’s Alice was inspired by Lewis Carrol’s novel Alice’s Adventures in Wonderland. It presents itself as an Edwardian serif with fanciful flourishes.

Carter One

Carter One uses bold strokes, with a medium amount of contrast, to create a sans-style script. It has dozens of beautiful details like the notch on the lowercase o.

Bodoni Moda

Bodoni Moda is a didone-style serif with strong vertical strokes and high-contrast slab-like serifs. It’s the best variable font in this genre that I’ve found.

Ultra

Ultra is a slab-serif that you won’t even consider for body text. Its sculptural shapes are almost American-western. The counter on the lowercase n is charming.

Azeret Mono

Most mono-spaced fonts fail to inspire; practical they can be, charming they are not. But Azeret Mono bucks that trend, its bold weights being particularly fantastic.

Nunito

It’s tough to find a serious sans-serif with rounded terminals, but Nunito is it. There’s also a Nunito Sans with square terminals, but I love the rounded tips.

Bungee Inline

Designed for signage, Bungee is great for display sizes and works well vertically. There are several versions, but my favorite is this classy inline version.

Oi

Oi is unapologetically loud. A slab-serif that swallows its own detail, the counters and ink traps give it a 3D quality, and the curves feel almost nautical.

Expletus Sans

One of the significant trends in typography is the angled clip of adjoining strokes, creating the effect of shadow. This effect is brilliantly achieved in Expletus Sans.

Lustria

It’s comparatively unusual to find a serif face designed to work well at display sizes. At large sizes, Lustria’s rounded terminals evoke ink spread delightfully.

Yatra One

Yatra One is a Devanagari and Latin typeface that uses the Devanagari brush angle for its strokes, giving the Latin text an unusually slanted, stand-out character.

Amiko

Amiko is a highly legible typeface and excellent at tiny font sizes. It’s perfect as a secondary font if your main font is too fancy for elements like legal notices.

Keep Scrolling

It’s always tempting to leap at the first typeface you find that meets your needs, but if you dig a little deeper into Google Fonts, you’ll find a vast range of typefaces that offer both practicality and character.

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20 septembre 2021/par Service comm.