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The Complete Guide To Personalized Marketing

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Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

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Perfect CTA Placement: Above-The-Fold Vs. Below-The-Fold

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As a website designer, your professional life revolves around crucial questions that might help you to deliver better results for your clients.

Which widgets are essential to driving conversions? What kind of checkout page elements do you need to include? Should there be a video or slideshow on that product page?

One of the biggest queries that we face when building landing pages to encourage sales is whether a CTA (call to action) button needs to be above or below the fold. 

Answering the question: “Where should the CTA go?” correctly could make or break your client’s chances of a sale. Unfortunately, this particular concern has been the source of a raging debate for many years now. Everyone has their own opinion about CTAs and where they belong.

Today, we’re going to cover the benefits and issues with placing a CTA above the fold.

Should You Place a CTA Above the Fold? 

Starting with a quick refresher, the term “above the fold” refers to any area of a website seen on a screen when a user arrives on a webpage. The content that appears above and below the fold may differ depending on the device you’re visiting a website with. 

Experts in the design and digital marketing world have frequently claimed that if you want to get the best results with a CTA, you need to place it above the fold. 

This strategy makes a lot of sense. If your CTA is above the fold, then your chances of it being seen are significantly higher. Some customers might not want to scroll to the bottom of a page to find out what they need to do next in their buyer journey. 

Additionally, according to the NN group, the 100 pixels that appeared above the fold were seen 102% more often than the pixels underneath the fold. Eye-tracking technology learned that more often than not, you’ll get more engagement above the fold. 

Just look at this landing page from Lyft, for instance, you immediately see what you need to do next:

It’s not just a single study that has touted the benefits of an above-the-fold CTA, either. 

Another report into the “importance of being seen” found that above-the-fold ads and CTAs had a 73% rate of visibility compared to only 44% for those below the fold. 

So, with stats like that to think about, why would you ever consider using a below-the-fold CTA? 

When to Place a CTA Below the Fold

As with most things in web design, there is an exception to the rule. 

Yes, above the fold, CTAs will be better for you most of the time. However, there are times when you might need to think outside of the box. 

Most people think that placing a CTA below the fold practically guarantees that it won’t be seen. However, if you’re creating a website page or landing page that includes a lot of vital information, your audience will need to scroll. 

For instance, if you’re creating a page where someone can download an app to engage with a business they already know about, it makes sense to speed the journey along with an above-the-fold CTA. However, if you’re trying to convince someone to sign up for your webinar, you might need to tell them what that webinar is all about first. That’s where a below-the-fold CTA comes in handy. 

Customers might not have a lot of time in their busy schedules for scrolling these days. However, they still need the right information before they can make a decision about what to do next with your brand. According to Marketing Experiments, below the fold, CTA buttons can result in a 20% increase in conversions. However, this conversion boost only happens when you’re providing valuable, engaging, and persuasive content.

Check out this example from the Boston Globe, for instance:

The Fold Isn’t Everything in Web Design

The fold is often an essential consideration in web design. 

However, it’s not all you need to think about when you’re deciding where to place sign-up forms and valuable CTA buttons. 

According to the Nielsen Norman group, the content that appears at the top of the page will always influence user experience. However, that doesn’t mean that you need to place your CTA there. What you do need to do is ensure that whatever you have above the fold is promising enough to engage your visitor and make them scroll. 

Put simply, what’s above and below the fold does matter, but your focus should be on taking advantage of customer motivation, rather than worrying exclusively about an imaginary line. 

When deciding where a CTA belongs, you need to think about motivation. 

How motivated is your prospect to click on a button? How desirable is your offering at that time, and how much does your visitor already know about the thing they’re being offered?

If you’re going to need to provide more information before your customer wants to convert, then a below-the-fold CTA makes more sense. 

If you’ve already provided all the information that your customer needs and a prospect is visiting from an advertisement or another page on the website, then above the fold should be exceptional. 

The Truth About Designing for The Fold

The reality for web designers today is that achieving higher conversion rates doesn’t really have that much to do with whether a CTA is above or below the fold.

What’s important is whether your buttons come under the right amount of copy that answers the correct questions for an audience. 

Remember, when visitors come to a website, they’re looking for different things. There are visitors that:

  • Already know your brand and value your offering: These people are often clicking into your landing pages from other marketing campaigns where they’ve learned about the brand or offer. You can give these prospects a CTA immediately so they can continue down the buyer’s funnel as fast as possible. 
  • Are uncertain about your offering and need to know a bit more: These people need some extra information. They might have a concern that needs to be addressed before they’re willing to spend their money. You might not need much copy here, which means that a CTA may still appear above the fold. 
  • Are brand new to your website: These prospects need a reasonable amount of copy. They don’t know what you’re offering or why it’s valuable to them. Because of this, you may need to wait to push them into action until you’ve delivered the right copy. 

In some cases, you may even place multiple CTAs on the same page. Some people will have a general understanding of the technology and what it does. This means that they’ll be happy to click on the button at the top of the fold. 

On the other hand, there could also be visitors arriving on the same page that don’t understand what the benefits of real-time personalization are. This means that you need to elaborate a little on what you have to offer. A simple one-line explanation isn’t enough here.  

Figuring Out Where to Place a CTA

Deciding where to place different elements of a website is a common challenge for web designers. Despite tons of blogs out there, that claim “above the fold” is always the best option for any conversion rate optimization, the truth is a little more complicated. 

The critical thing to remember as a web designer is that a CTA button asks a customer for commitment. Even if the CTA allows someone to download a free demo or sign-up for a newsletter without spending any money, it requires a customer to start a relationship with a brand. 

In a world where customers are less trusting of companies than ever, it doesn’t make sense to push them into a relationship too quickly. Asking for a commitment from a target audience before they’ve had the chance to see what’s “in it for them” is not a good idea. 

Jump in too quickly, and you’re likely to rub people the wrong way. 

Go Out and Master the Fold

The issue for today’s designers isn’t figuring out whether a button needs to be visible from the moment someone arrives on a page. Instead, you need to think about whether visitors are finding the CTA at a time when they’re ready to take action. 

You can only answer the question “where should the CTA go?” after you’ve carefully analyzed the project that you’re working on. 

Remember, above the fold isn’t always the answer. 

 

Featured image via Pexels.

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3 Essential Design Trends, June 2022

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Are you bored with some of your current design projects? This month’s collection of website design trends can help break you out of that rut with some fun and funky alternatives.

And all of these options are anything but boring. From visual display to technique, these trends present a different set of challenges.

Here’s what’s trending in design this month.

1. Layers on Layers

These website designs have so many layers of information that you almost don’t know where to look or where the design elements start and stop.

This can be a complex technique to make work because of the number of elements competing for the same attention in the design.

What you are likely to see with this design tend includes an image or video background with some motion but not anything that truly demands attention. Then add on a few still images in smaller frames throughout the design. Layer on text as well for a three-deep effect.

If you interact with these designs, you’ll find that they are not flat either. They all include animated elements, hover states, and interactions that help direct you through the layers of what can be a somewhat complex design.

Western National Parks Association uses a background image, middle images with animations, and multiple text layers (some on the pictures and some on the background). There’s also scroll animation to help build the design. A lot is going on, but it does not feel too busy.

WIP Architects is another design with layers that interact with each other and include motion. With a lot of scroll animation and layers that go in front of and behind other elements, engagement helps this site work.

The Shipwreck Survey uses the same basic layer outline with a little more overlap between elements and less overall animation. The primary animated effect on the homepage is the scroll bar.

 

 

2. Directed Click Actions

This interesting website design trend can be incredibly useful or a wasted element – directed click actions. These are buttons, icons, and animations that tell you to click somewhere in the design to move to the next stage of interaction.

The direct approach ensures that users see and have the best possible chance of doing what the design is intended for. On the other hand, if you need this much instruction, is the design too complicated? Or is there a middle ground where this trend looks great and is usable?

In each of the examples below, these directed click actions are a bit different.

HUG Co has a big circle to click in the bottom third of the screen. It’s almost designed like a bullseye, and you can’t miss it. The thing that is interesting here is that most of the video falls below the scroll. The click action also has two emojis to denote action – a smiling face or pointer when you are ready to click. (The click extends the video to full screen.)

ThinkOvery also uses a similar circular click icon. It also takes you to the next screen in a single movement so that you can continue to explore the design.

Living with OCD has a different approach with scroll and back-to-top icons paired in the bottom right corner. The scroll option includes words to help create direction and instruction. It consists of a small animation and an interactive hover state when you get close to the interactive element. The interesting thing here is that it is not actually a button, and you use a traditional scroll to interact.

 

 

3. Word Breaks

If you are a stickler for readability, this design trend might make you cringe.

In each of these designs, words are broken across lines – some with and some without hyphens. For the most part, there’s not much confusion about what the words are, but it does make you pause and think during the page experience.

Why would this be a design trend?

It’s a combination of using large typography, long words, and figuring out a solution to create a common experience between large and small screens. Many of these words would not fit on mobile screens, for example, with the same weight, scale, and impact as the desktop counterparts.

Hence, the word break solution. It creates a consistent user experience across devices.

This technique should be used only if you think your audience is savvy enough to understand what you are trying to communicate with the word break. It can be a tricky proposition!

Plantarium breaks at “plant” with a word that’s made up. But with the imagery and supporting terms, you still know immediately what the design is about.

Michelle Beatty takes a common word and breaks it. Because “photog” and “rapher” are the only letters on the screen, it’s pretty easy to figure out. What’s interesting is that the word break is not on the syllable, but the letters do stack nicely with this break visually.

Wreel Collective breaks a word with a hyphen in giant letters – something we rarely see in website design. Hyphens are not often used in this medium. Because of this, it gets your attention and makes you think about the words and the design.

 

 

Conclusion

There are a lot of rule-breaking trends in this month’s collection. They are interesting, fun, and require a certain level of risk to execute.

Could you see yourself (or your clients) opting for a design that features one of these trends? Time will tell if these visual compositions grow in popularity or begin to fade fast.

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SAP choisit le tandem Responsage-Tilia pour accompagner ses salariés aidants

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Levallois-Perret, le 2 juin 2021 — Responsage, service spécialisé dans le conseil et l’orientation des salariés aidants et Tilia, start-up dédiée à l’accompagnement des aidants soutenue par BNP Paribas Personal Finance, annoncent que SAP, leader du marché des logiciels d’application d’entreprise, a choisi leurs solutions pour accompagner et soulager ses collaborateurs aidants dans leur quotidien.

L’aidance : un sujet majeur de l’accord inter-générationnel de SAP

C’est dans le cadre de l’accord intergénérationnel signé en fin d’année que SAP a choisi d’accompagner ses salariés aidants avec les services de Responsage et Tilia.

« De plus en plus de salariés doivent prendre soin d’un parent âgé, d’un enfant ou d’un conjoint malade ou en situation de handicap, affirme Sandra Lotode, Directrice des relations sociales. Cela a donc été une évidence de proposer aux aidants, au sein de nos dispositifs de qualité de vie au travail, une solution qui les soulage et préserve l’équilibre vie privée/vie professionnelle. »

Responsage-Tilia : la réponse idéale à la problématique de l’aidance

Expert reconnu de l’accompagnement des salariés aidants depuis 2013, Responsage accompagne les salariés tout au long de leur parcours d’aidant : entretien téléphonique/visio  pour hiérarchiser les problématiques, réponse écrite documentée en 3 jours ouvrés, calendrier de suivi personnalisé pour le montage des dossiers…. L’application Tilia offre un accès digital au service Responsage. De plus, Tilia assure la mise en œuvre et la coordination des différents prestataires nécessaires à la personne aidée.

« Le dispositif d’aide aux salariés aidants s’inscrit dans le volet social de la RSE, souligne Joël Riou, Président-Fondateur de Responsage. Soutenu par un accompagnement expert, le salarié préserve sa santé physique et mentale. Par ailleurs, grâce aux bilans anonymisés fournis par Responsage, SAP dispose d’une vision objectivée de la problématique dans l’entreprise. »

« Tilia se réjouit d’accompagner des entreprises qui inscrivent l’humain au cœur de leurs ambitions et qui font de l’aidance une priorité de leur stratégie de bien-être au travail, » indique Christine Lamidel, Fondatrice et Directrice Générale de Tilia. « Le dispositif Responsage-Tilia simplifie le quotidien des aidants et les rassure sur le bien-être de leur proche. Cela participe in fine au maintien de leur engagement professionnel, une nécessité pour rompre l’isolement auquel les aidants sont souvent confrontés. »

À propos de Responsage

Responsage accompagne les salariés aidants depuis 2013. L’entreprise compte plus de 100 clients (Danone, L’Oréal, Pernod-Ricard, Crédit Agricole, France Télévisions, Pôle emploi…) et couvre plus de 250 000 ayants droit. Responsage s’appuie sur une équipe d’assistants sociaux expérimentés, des bases de données de plus de 70 000 contacts et un outil d’aide à la rédaction expert. Les outils collectent et anonymisent dans des bilans les données sur les salariés accompagnés. L’entreprise peut ainsi orienter ses politiques sociales.

Le service est désormais élargi à l’accompagnement social global. Responsage compte parmi ses actionnaires, Bayard Presse, Danone, Babilou et le fonds d’investissement à impact social PhiTrust. Plus d’informations sur le site de Responsage.

À propos de Tilia

Tilia est un dispositif clé en main qui accompagne les entreprises et directions des ressources humaines désireuses d’épauler leurs collaborateurs confrontés à la situation d’un proche en état de dépendance. Cet accompagnement s’effectue par le biais d’une approche collective comprenant des cycles de conférences de sensibilisation à destination de tous les acteurs de l’entreprise, et d’une approche individuelle dédiée aux aidants. Le service proposé par Tilia a été élaboré dans le but d’apporter du répit aux collaborateurs contraints de conjuguer activité professionnelle et rôle d’aidant, et participer ainsi au maintien des équilibres de temps de vie au quotidien. Tilia assiste toutes les fragilités — maladie, handicap, grand-âge ou suite à un accident de la vie — en vue de faciliter le bien vivre à domicile, d’alléger le quotidien des aidants et de les rassurer quant au bien-être de leur proche fragilisé.

Tilia est une startup engagée (social business), issue d’un programme d’intrapreneuriat du Groupe BNP Paribas, développée par sa Directrice Générale et Fondatrice Christine Lamidel suite à son expérience familiale personnelle, et aujourd’hui accélérée par BNP Paribas Personal Finance. Plus d’informations sur le site Internet et le blog de Tilia. @TiliaOaidants | LinkedIn

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

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9 Ways To Drive Traffic To Your WordPress Blog

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WordPress has made it easy for everyone to launch a blog, but even though launching a blog isn’t a difficult task any longer, driving traffic to your blog certainly is!

In this article, I’ll share some tried and tested strategies that have worked well for my clients’ blogs. You do not have to be an expert or a marketing guru to get traffic to your WordPress website. Follow the helpful tips I share in this article and watch the visitors start pouring in.

Tip 1: Use Powerful Headlines

The first thing related to your blog that a user reads in the search engine results is your article headlines. Of course, nobody wants to click on a boring article title. But a powerful headline stands out from the rest and gets you more clicks. 

In most themes, your article headlines are translated into meta titles for the pages. Meta titles indicate the topic of your articles to Google and other search engines. 

Tip 2: Build an Email List

Consider offering your visitors a newsletter signup form through which they can subscribe and get notified about new posts on your blog. You can offer them an incentive for free to persuade them to subscribe to your blog. It can be anything from an e-book, membership, useful templates, or an e-course. 

Building an email list gives access to the inboxes of your visitors. You can share your blog content with this prospective audience every time you post a new article. This will help you get consistent traffic to your WordPress blog.

Tip 3: Use Free Giveaways and Contests

Free giveaways work as an incentive for your WordPress blog visitors. To offer an entry to your blog’s free giveaway, you can ask your visitors for an email subscription, comment on your blog posts, share it on their social media channels, and ask for other such things. 

The trick is to think about the actions of your visitors that will increase traffic to your blog and provide them with one or multiple giveaway entries for such actions. 

Tip 4: Optimize For Keywords

All successful bloggers optimize their content for keywords. You need to perform proper keyword research to find sentences and words that your target audience is typing in Google and other top search engines. 

Instead of guessing the keywords for your articles, consider using some helpful tools like SEMrush’s Keyword Magic Tool and Google Ads Keyword Planner. This way, you can find the terms people are genuinely interested in and the keywords that do not have too much competition.

You must ensure to choose the keywords that have some excellent traffic volume but, at the same time, have less competition. Such keywords will help in the better ranking of each of your articles.

Tip 5: Optimize WordPress Site Speed

It has been proven that loading time is a ranking factor for SEO, as Google tends to assume that fast sites are high-quality sites.

Signing up for a hosting provider specializing in WordPress guarantees you get the best optimization features for your WordPress site. However, that alone is not enough because you need a hosting provider that can also handle a high volume of visitors.

Optimizing your WordPress website will help in the faster loading of your blog pages. Images are generally the biggest culprit in slowing down your website. So you must first optimize them through an image optimization plugin like Smush, Imagify, or Optimus. 

Enabling caching on your WordPress blog will considerably improve its speed. You can store your website data locally with caching, thereby reducing your server load to a large extent. Your website will, therefore, load faster on your visitors’ end, especially when they are repeat visitors.

Tip 6: Take Advantage of Social Media

Try building your presence on some of the top platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Post multiple times a day on these websites and share your blog articles.

You must also include social sharing buttons with your blog posts to make sharing easier for your audience. It will allow your blog visitors to share your post on different social platforms. This dramatically increases the chances of your blog post going viral.

Tip 7: Internal Linking Strategy

The only key here is to link articles that are closely related to each other. Your visitors might be interested in such related content and read more of your blog posts, thereby increasing your page views. It also increases the chances of visitors sharing your blog content since they find it valuable.

Tip 8: Be a Guest Blogger

Guest blogging involves creating content for other websites for mutual benefits. It helps you establish your authority in the blogging world while attracting more visitors to your WordPress website. 

Becoming a guest blogger allows you to spread the word about your blog to a new set of audiences and bring in organic traffic. It expands your work portfolio and helps build or enhance your online reputation.

Tip 9: Pay for Traffic

Consider using Google Ads, Facebook Ads, Microsoft advertising, and other top advertising platforms when paying to bring traffic to your blog. Be aware of your blog audience and use the most suitable criteria to target it. 

I’d recommend setting a weekly budget for paid ads and tracking the ad performance at the end of the week.

If you are satisfied with the traffic results, use the same criteria for the next week. On the other hand, if the ad performance is not as per your expectations, try different criteria to reach your target audience.

Conclusion

Getting traffic to your WordPress blog is an incentive for all the hard work that you do in creating content and managing your website. It builds a name for your blog and improves its search engine ranking. All this leads to better user engagement and revenue.

 

Featured image via Pexels.

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Quand la technologie donne le LA à la tournée eco-friendly de Coldplay

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Même dans les périodes difficiles, certaines choses demeurent inchangées. La musique est pour beaucoup un exutoire et le moyen de partager des moments uniques. Dans un même temps, la réduction des émissions carbone est une priorité essentielle pour tous, et ce dans le monde entier. Pour répondre à cet enjeu, Coldplay s’associe cette année à SAP afin que sa tournée mondiale « Music Of The Spheres » soit la plus neutre possible en carbone.

Quand la date du concert tant attendue approche, vous vous demandez probablement comment vous comptez vous y rendre. La réponse à cette simple question peut avoir un impact important sur le déroulement de votre soirée, mais elle pourrait avoir un impact encore plus grand sur votre empreinte carbone, et par conséquent sur notre planète et ses habitants.

Croyez-le ou non, les déplacements du public pour aller et revenir d’un concert contribuent largement aux émissions de carbone et s’accumulent à chaque tournée. Tous les fans n’en ont pas conscience mais en les sensibilisant, nous pouvons en responsabiliser des millions.

Coldplay, l’un des groupes de musique les plus célèbres et engagés, s’est fixé une mission pour sa prochaine tournée mondiale : la rendre la plus éco responsable possible. Pour y parvenir, ils souhaitent réduire leur consommation globale mais également avoir davantage recours à des technologies vertes, dans le but de réduire les émissions totales de CO2. Ce projet est aussi le moyen de sensibiliser la communauté de fans à une cause qui concerne tout le monde.

Coldplay souhaite ainsi continuer d’offrir une expérience de concerts unique à ses fans tout en leur donnant la possibilité de s’engager à ses côté. Pour donner vie à ce projet, le groupe avait besoin d’un peu d’aide ; c’est là qu’intervient SAP.

“Grâce à notre technologie et à nos solutions, nous donnons aux organisations du monde entier les moyens de favoriser le développement durable“, a déclaré Christian Klein, PDG et membre du Conseil Exécutif de SAP SE. “Coldplay et SAP partagent un engagement commun et profond pour le développement durable, et nous sommes ravis d’unir nos forces pour rendre leur tournée aussi écologique que possible.”

SAP a collaboré avec Coldplay pour développer et lancer l’application Coldplay Music Of The Spheres World Tour. Cette application combine des expériences interactives et immersives avec des fonctionnalités qui permettent aux fans de prendre des décisions plus respectueuses de l’environnement lors de leurs déplacements. Une fois que les utilisateurs auront téléchargé l’application, ils commenceront leur voyage et exploreront différentes sections qui offrent toutes des moyens uniques de faire partie de l’univers Coldplay tout au long de la tournée.

Les fans peuvent commencer par l’axe durabilité dans la section “Voyage” de l’application. Ils peuvent y visualiser et mieux comprendre en quoi leur mode de déplacement impacte leur empreinte carbone. En choisissant parmi sept modes de transport différents – voiture, taxi, train, transports en commun, vélo, à pied ou en avion – les fans peuvent voir en temps réel l’impact de leurs décisions sur l’environnement. Et pour promouvoir des modes de transports plus durables, l’application offre des récompenses sous forme de codes promo sur la boutique en ligne de Coldplay à tout spectateur qui s’engage à utiliser les transports à faible émission carbone.

L’application comporte également d’autres rubriques :

  • La tournée : il est possible de consulter les dates et les lieux des concerts, de trouver des billets ou même de partager ses concerts préférés directement sur les réseaux sociaux.
  • Planet : cette rubrique permet de plonger dans des jeux interactifs sur le thème de la réduction des gaz à effet de serre, tout en apprenant davantage sur les actions mises en place par Coldplay et ses partenaires de tournée dans le domaine.
  • Univers : Grâce à cette rubrique, l’utilisateur peut créer son propre contenu sur le thème de Coldplay en utilisant la réalité augmentée. Il est possible d’y prendre des photos, créer des vidéos, et même de danser avec des extraterrestres, puis de partager ses créations sur les réseaux sociaux. Cette rubrique donne également accès à du contenu exclusif sur le groupe.

Pour donner vie à cette expérience d’envergure mondiale, SAP a exploité deux solutions de premier ordre : SAP Business Technology Platform et SAP Cloud for Sustainable Enterprises. Coldplay utilise également SAP Analytics Cloud pour obtenir des informations sur l’empreinte carbone des fans qui voyagent, à partir des données capturées dans l’application, ce qui aidera le groupe à déterminer comment la tournée compense les émissions de carbone calculées.

“Ces dernières années, nous avons cherché à placer le développement durable au cœur de nos tournées et l’application joue un rôle important dans la concrétisation de cette vision et de cet engagement. Nous sommes très fiers de la collaboration avec notre partenaire SAP, qui a créé une application à la fois efficace et attrayante permettant à nos fans de choisir des moyens plus durables pour se rendre à nos concerts“, a déclaré Coldplay.

Les difficultés rencontrées par Coldplay pour gérer les émissions de carbone liées aux déplacements du public ne sont pas propres à l’industrie musicale. Partout dans le monde, les entreprises sont confrontées à la gestion des émissions de carbone qui ne font pas partie de leurs activités ou qui ne sont pas sous leur contrôle direct, autrement dit, les émissions de niveau 3. SAP aide ainsi les entreprises du monde entier à devenir des entreprises durables et intelligentes, en leur fournissant des solutions et des outils numériques pour gérer de manière optimale leurs performances en matière de développement durable, à tous les niveaux de leur activité.

Ce n’est qu’en s’engageant collectivement que nous pourrons commencer à améliorer notre impact sur l’environnement. Avec l’application Music Of The Spheres World Tour, nous sommes heureux de montrer au monde entier que lorsque nous travaillons conjointement, nous pouvons sensibiliser, agir, et surtout changer les choses.

Pour vivre vous-même l’expérience, l’application Music Of The Spheres World Tour de Coldplay est déjà disponible en téléchargement sur iOS et Android.

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3 Essential Design Trends, March 2022

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This month all of our web design trends have a common theme – imagery. Whether it’s seasonal or just coincidence, there’s a shift in the styles and types of images on many designs right now. One thing that might push these design trends is a relaxation of COVID-spurred rules worldwide or even fatigue from the pandemic.

Here’s what’s trending in design this month.

1. Little Images Everywhere

The jury is still out on whether we love or hate this design trend – tiny images (and videos) everywhere.

The thing that’s nice is there is a lot to see and interact with. The thing that’s challenging is that these designs can feel a bit unbalanced and all over the place.

Most of these designs feature four or more images or videos at a time. That can be a lot for a user to digest when we are accustomed to having just one thing to look at in the hero area.

Those four or more images then include all of the other user interface elements that you would expect on the page – navigation, large headline, secondary text, scroll, or engagement interaction. It can be a lot to decipher.

Tokyu Garden City does it with a mix of still and moving images with sliders and other animations. The images are always changing and moving, and there’s constantly something new to look at with movement at the top and bottom of the screen.

Buro Jantzen takes the tiny image idea to an extreme with ten images on the homepage. And every one is smaller than a postage stamp. There is a cool effect that happens with each image though. On hover, the small image pops into the large black box at a size where you can really see the photo.

Oliver Guy uses a combination of video images on his website, which makes perfect sense for his industry of drone photography. There’s some interesting hover animation happening that allows you to see additional video clips without leaving the homepage. The contrast of small video on the white background makes this design easy to understand.

 

 

2. Big Detail Photography

Photographic details in all their glory. Images and elements that are so in your face that you can see every detail. That’s majorly trending in website design.

Big detail photography and videography is one of those image trends that can be so visually interesting that you can’t look away. It has other benefits, too, such as facilitating decision-making for e-commerce or helping someone better understand what an item is or the overall messaging.

Each of these examples shows something larger than life-size.

Karak creates ceramic tiles. The primary background image is so big and with such detail that it almost only serves as texture for the design. But it is paired with a smaller image and video that pull everything together for a complete understanding. The big detail image is beautiful and exciting and provides an extra layer of information.

Wuillemin Fleuristes features an off-balanced hero image with a large floral detail. What’s interesting about this design choice for a detail image is that it is the only image on the screen and partially obscured by a tinted box and text element. The overall design draws the eye but may leave the user wanting to see a little more of the image.

Horage pushes its watch in your face with motion in a video that zooms the product closer and closer into view. The combination of detailed video with very little text is a bold choice for e-commerce and might work because this item is still in the preorder phase. Detailed imaging is designed to help create a desire for the product.

 

 

3. Big Faces are Back

After two years of not having that many faces in design projects, designers are going big and bold and showing people again.

One of the reasons we haven’t seen as many faces in design projects is because there was concern over how to show people – masked or maskless, alone or in crowds – and it caused more concern than was worth just going another way.

But projects with big faces are back in a major way. And it’s refreshing to make virtual eye contact again.

There are plenty of ways to do it, as outlined in each of these examples.

Glassbox Media uses a full-screen oversized video on the homepage. You can see the subject’s eyes and feel engaged with the person on the screen. She seems happy, and the size and scale of the face make you feel almost like you are in a room with her, ready to have a conversation.

Reamarie uses smaller still images with tight crops to bring you into the faces on the screen. There are more, bigger faces throughout the scroll as well so that the user feels connected to the people and product. Even if an image isn’t super large, a tight crop can make it feel bigger and create the same level of engagement as something that has more size on the screen.

Recruit Holdings Co. uses a trio of people together, happy and smiling, to establish a connection with website visitors. The entire design features similar images throughout and makes you feel like you want to be a part of what they are offering. Note that the people are close together and without masks; that’s a culture shift we are starting to see in a lot of imagery.

 

 

Conclusion

Photography, videography, and image trends can be driving factors for website design projects. The types of images selected can set the tone for projects, relate to brand identity, and help engage users.

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Using Micro-Interactions to Drive UX

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Micro-interactions effectively communicate brand identity and ethos while strengthening ties with the customer. These habit-forming tools make for a fun and seamless user experience. Facebook’s ‘likes’ and Tinder’s ‘swipes’ are two classic examples. 

Micro-interactions originated with the need to guide customers who had hit a snag while using a service or a product. The goal was to ease customers into being more product-savvy via subtle reassurance and feedback. Micro-interactions are now employed by everything from washing machines, to coffee makers.

Along with feedback, prompts, and recommendations, they can also present customers with an appealing visual reward upon finishing a task. When used optimally, micro-interactions drastically enhance the navigation and simplify how users interact with sites and apps.

How Micro-Interactions Work

Here are the four structural elements to a simple micro-interaction: triggers, rules, feedback, and loops. Every micro-interaction has a significant component to organize the operational cycle. It lets you control feedback and runs, so the users understand the consequences of their performance and feel motivated to follow through.

Triggers

This feature begins micro-interactions of both the user-initiated (prompted by user) and system-initiated (driven by the system) kind. For example, a click, scroll, swipe, tap, and pull are common triggers that users carry out. So making a payment, booking a cab, and clicking or tapping on the hamburger menu all fall under this category. On the flip side, the user’s alert prompt upon entering a wrong password is a classic system-generated trigger. 

Rules

This element determines what happens after the user sets a prompt into motion via tapping, clicking, scrolling, or swiping. Rules refer to the fact that apps decide the triggers that users employ — Tinder’s ‘swipe’ feature illustrates this point. These rules gradually become a habit-forming action that users get accustomed to while regularly engaging with an app.

Feedback

During this process stage, the system informs the user via auditory, visual, or haptic cues. It engages the users and encourages them to proceed further in their process. For example, the progress bar of a download, the visual representation of steps cleared in a circle, or the visual, aural, and tactile indication upon the success or failure of payment are all a part of the feedback mechanism.

Loop/Modes

This final stage entails tiny meta-rules of the process and determines the frequency and duration. A classic example from an ecommerce app is the ‘Buy Now’ transformed to ‘Buy Another’ Before the user loses interest in the app, the app typically uses such a loop to get them to re-engage with the app. 

How to Use Micro-Interactions

We’ve established that micro-interactions are fabulous, but not every UX interaction on your app or site needs one throughout the wireframe. Overusing this tool could saturate the overall creative experience your design may want to offer. Worse, it might even end up confusing the information hierarchy. It undermines the design and unbalances the user experience of discomfort and irritability. So it’s crucial to know when exactly to use them.

Let’s find out how few quick tips on micro-interactions can elevate and humanize your mobile user experience:

  • Swipe right or left: A signature move made entirely on swiping micro-interaction featured in the famous Tinder app. Swiping is an easier action than clicking or tapping.
  • Call-to-action:  As part of the last step during payment or order, place a ‘Confirm Order’ or ‘Book Now’ prompt, which gives the task a sense of urgency. As a result, having acted on it feels like a minor achievement. 
  • System status: Your app user wants to know what’s happening. System status lets them know they are moving in the right direction and helps avoid confusion. Sometimes, users even run out of patience while uploading a picture, downloading a file, or filling up the registration form.
  • Classic notifications: Users need a quick reminder of products selected/wishlist in their abandoned cart with a reduced attention span. A simple notification can nudge them toward finalizing the purchase. 
  • Button animation: Animated buttons are not only cute, but they also help users navigate the mobile app swiftly. Try out attractive colors, fonts, sizes, shapes, and clipart elements corresponding to the animation and create that cool button to pop up when tapped or hovered on. 
  • Animated text inputs:  A simple process of a likable element like zooming in while entering data into a form or filling up card details for payment can enhance the user experience.
  • Reward an achievement:  Especially true for educational and health apps, micro-interactions celebrating big and small milestones with a badge or a compliment of encouragement can strengthen a user’s engagement with the app. 

Benefits of Micro-Interactions

  • Brand communication: A successful brand ensures that the transmission to the buyer is engaging, positive, and hassle-free. When micro-interactions show a process status clearly, it creates and reinforces a positive image for your brand.
  • Higher user engagement: Experts say micro-interactions engage users better. These tiny elements subconsciously create the urge to keep interacting with your app. For example, each push or nudge notification acts toward redirecting your customers back to your app.
  • Enhanced user experience: From shopping to banking to traveling to learning to staying healthy, there’s an app for everything. A wide range of activities elevates the overall user experience and stays ahead in the game. Micro-interactions can work that magic for your brand. 
  • Prompt feedback: It’s frustrating not to know what’s happening behind the blank screen, especially during a purchase. Instant feedback via visual, sound, or vibrating notifications makes for a pleasant user experience. 
  • Visual harmony: Micro-interactions initiated even with a tap, swipe, typing, or scrolling are all a part of the UX design’s overall appeal. The trick is to keep all the interface elements in perfect sync with the app’s visual features.

Micro-Interaction Best Practices

Here are a few basic principles you should follow when you introduce a micro-interaction to the user experience.

1. Keep it simple, stupid (KISS)

KISS is a famous design principle that becomes even more important in the case of micro-interactions. The goal is to make the user journey delightful and not be a distraction.

2. Keep it Short

It has ‘micro’ in the name itself. But, again, micro-interactions aren’t supposed to be show stars, and a lengthy micro-interaction only distracts the user. 

3. Pick the Right Place

You should always consider the options carefully before choosing the spot for any micro-interaction. The widely used user-interaction designs are popular for a reason. Many people have already approved them, so you can safely continue with them. The use of micro-interaction should also sit well with your brand image. 

See also if the placement of a micro-interaction is reaching your ideal customer or not. And even consider whether you need a micro-interaction to begin with. 

And That’s a Wrap!

As UX designers, we can profoundly impact the overall design of sites and apps, the user’s journey, their interactions with our product/service, their connection with the brand, and the ease of doing a transaction.

We want customers to connect to our brand, love our products, and experience our exceptional customer service. But most of all, we want to earn their trust and loyalty.

 

Featured image via Pexels.

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8 Proven Ways to Turbo-Charge Your Productivity

Have you been feeling a little unproductive lately? Well, you are not the only one. Of course, we all want to be as productive as possible at work, but that’s not always the case.

According to recent research, we are fully productive for less than 3 hours a day. Stress and poor planning are just two of the reasons why. And this is true in all work environments. No one is exempt from this problem, from employees in central offices to freelancers or managers working from home.

That’s why we have researched and selected the eight best ways to increase your productivity at work. In our search for solutions to boost creativity, we have come across numerous promising approaches and tips that you can use. Here are the best tips you can follow to get the most out of a workday:

1. Plan your Tasks

I can safely say that there is nothing more important than efficient task planning. Planning your tasks can free you from stress and procrastination. Planning everything before the day even starts is probably the best approach.

This is also where time management comes into play. Think about it. How often have you been more productive after setting a specific time frame for a task? You need to plan for the project at hand and then map each workday.

The more you plan your projects and workdays, the more productive you will be. However, it would help if you tried not to spend hours and hours planning.

2. Minimize Distractions

So you have successfully planned your tasks. That should be enough to be productive, right? Well, unfortunately, no. Whether you work in the office or from home, numerous things can distract you daily.

Distractions are ubiquitous, from a colleague wanting to chat about last night’s game to TV at home. When you minimize such distractions, you become better at what you do.

Of course, it’s not always easy to resist temptation. But if you do, you’ll spend more hours focused and engaged in your task. The same goes for leadership positions. You can ask your employees to turn off their cell phones and minimize chats.

We all feel the need to check our phones or chat with our colleagues. This is precisely why the next tip is crucial to your productivity.

3. Take Regular Breaks

According to psychologists, taking regular breaks at work will help you minimize stress and thus improve your performance. Whether you work from home or at headquarters, relaxing and social breaks are necessary. But that’s not all.

As we mentioned earlier, regular breaks are a smart way to avoid distractions. If you know your next break is coming up, you will not need to chat or look at your phone.

This will help you maintain a high level of concentration. On the other hand, if you do not take regular breaks, your performance will continue to decline throughout the day.

4. Stop Multitasking

Once you have scheduled your tasks and breaks, it’s time to think about the actual work process. Contrary to what many believe, multitasking does not make you more productive.

Conversely, multitasking can decrease your performance, drain your energy faster, or even damage your brain. This is another reason why planning is so important. You should always try to engage your brain with one task at a time.

5. Optimize Workplace Conditions

This is one of the most efficient but often underestimated ways to increase productivity. Ensuring that the working temperature is between 20-24 degrees C (68 and 76 degrees F) will help you stay concentrated for more extended periods.

This will also save you a lot of time, whether at home or in the office. On the other hand, if you feel cold or hot, you will be distracted. Therefore, you should think about the working temperature before you start working.

6. Enough Sleep is Key

It’s not news that sleep deprivation can affect our performance. And that’s not just it. Lack of sleep leads to a massive decrease in:

  • Ability to concentrate
  • Working memory
  • Mathematical capacity
  • Logical reasoning

So sleep is crucial to our overall well-being. According to the National Sleep Foundation, you should try to get between 7 and 8 hours of sleep a night (for adults between 18 and 65).

It becomes evident that getting enough sleep is one of the best ways to increase your productivity at work.

7. Communication is Crucial

Communication is essential, especially for those of you who work from home. You should always have a conversation with the people you live with during your breaks. This can also help you avoid distractions during your work hours.

Try to make everyone around you (including yourself) understand what closed, and open doors mean. This will help you increase your productivity while communicating sufficiently with your loved ones.

The same goes for people who work in offices. You should always try to engage with your colleagues during breaks. Remember that feeling part of a group and sharing your experiences is the key to increasing your productivity.

8. Avoid Social Media

Our last tip is one of the hardest to follow, especially working from home. You may think that this is not a problem for you. Recent studies show that we spend an average of 145 minutes on social media every day. Of course, it’s not a bad idea to cut down on that time.

But, even if you do not, you should try to keep any engagement with social media outside of your work hours. This will help you focus on your tasks and get you one step closer to your goals.

Wrap Up

Keep in mind that we all get stuck at times when working on a project. The more you worry about it, the more stressed you will be. It’s essential to take care of yourself and your mental health. In any case, we hope you will find it easier to increase your productivity now that you have read our tips. All you have to do is follow them.

Featured image via Pexels.

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