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SAP présente de grandes innovations dans le domaine de la gestion des dépenses au salon Spend Connect Live

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SAP NEWSBYTE – 25 octobre 2022 – Aujourd’hui, à l’occasion de SAP Spend Connect Live, la conférence la plus importante du secteur sur la gestion des dépenses, SAP SE (NYSE : SAP) annonce des innovations, des avancées et des points d’attention dans ce domaine :

SAP franchit des étapes clés dans son parcours FedRAMP®

Aujourd’hui, et dans les mois à venir, les agences gouvernementales et les organismes hautement réglementés des États-Unis auront accès aux solutions de gestion des dépenses et de réseau d’entreprise SAP, leaders sur le marché, qui sont déployées avec un haut niveau de sécurité. Les étapes importantes sont les suivantes :

  • Les solutions SAP Fieldglass sont désormais disponibles dans l’Environnement Commercial Réglementé (CRE) de SAP National Security Services (SAP NS2), qui a été construit selon les critères de base du National Institute of Standards and Technology (NIST) avec les paramètres modérés de FedRAMP. Il est également conforme à la Réglementation sur le Trafic International d’Armes (ITAR).
  • SAP Business Network for Procurement et SAP Business Network for Supply Chain seront disponibles dans SAP NS2 CRE en 2023. Les clients pourront ainsi collaborer avec leurs partenaires commerciaux dans un environnement qui répond aux exigences de sécurité et de conformité des agences gouvernementales fédérales.
  • SAP travaille également avec SAP NS2 pour ajouter les solutions d’approvisionnement SAP Ariba au portefeuille SAP NS2.
  • SAP Concur est actuellement “en cours de traitement” pour une autorisation d’agence FedRAMP. Un organisme d’évaluation tiers a effectué une évaluation complète de la sécurité, et l’agence sponsor a procédé à un examen de l’ensemble des autorisations de sécurité. Les solutions SAP Concur devraient être répertoriées sur la Marketplace FedRAMP d’ici la fin de l’année.

Intégration renforcée entre les solutions SAP Ariba et Icertis

Dans le cadre du partenariat élargi annoncé en début d’année, une intégration plus étroite entre SAP Ariba Sourcing and Procurement et les solutions de gestion des contrats d’Icertis peut aider les clients à gérer un plus grand nombre de scénarios. L’intégration plus stricte permet une meilleure collaboration et expérience utilisateur ainsi que des processus de gestion des contrats flexibles et rationalisés. Les utilisateurs peuvent désormais répliquer dans Icertis des espaces de travail contractuels issus des solutions SAP Ariba, lancer la création de contrats dans Icertis pour des espaces de travail contractuels provenant de SAP Ariba, et gérer plus efficacement les processus de modification des contrats. Ces intégrations sont développées et soutenues conjointement par les équipes de SAP Ariba et d’Icertis et ouvrent la voie à de futures innovations. En outre, pour les clients disposant de solutions SAP Fieldglass, il existe une intégration directe avec la plateforme Icertis Contract Intelligence, qui permet de rationaliser les processus de sourcing, d’onboarding et d’offboarding pour les travailleurs externes. Conçues pour apporter de la valeur à l’échelle de l’entreprise, ces intégrations permettent d’accélérer les négociations, de renforcer la conformité, d’obtenir des informations commerciales et une automatisation alimentées par l’IA.

Nouvelles fonctionnalités des solutions SAP Ariba en avant-première

SAP continue de promouvoir l’innovation dans le domaine des achats et a présenté en avant-première de nouvelles fonctionnalités conçues pour aider les entreprises à évoluer vers une expérience d’achat plus prédictive, personnalisée et durable. Les nouvelles fonctionnalités d’achat à 360° sont une évolution de l’achat guidé, dont SAP a été le pionnier il y a plusieurs années, visant à améliorer l’expérience d’achat de tous : de l’employé qui a besoin d’un nouvel ordinateur portable, aux acheteurs principaux sur des secteurs stratégiques et pour tout type de dépenses (matériaux directs et indirects, maintenance, réparation et opérations et services). Ces nouvelles fonctionnalités devraient être disponibles pour certains clients au début de l’année 2023.

SAP fait de la gestion des stocks un domaine d’intérêt et d’investissement permanent

La gestion des stocks est le fondement d’une stratégie d’approvisionnement efficace, surtout dans cette économie post-pandémique. Le rôle essentiel que joue l’approvisionnement dans la continuité des activités ne cessant de croître, il désormais nécessaire de numériser la gestion des stocks et les stratégies d’approvisionnement. Une étude récente menée par Economist Impact, sponsorisée par SAP, souligne que la gestion des stocks est l’un des principaux moteurs de la transformation numérique des achats, plus de 40 % des personnes interrogées ayant choisi cette fonction comme priorité absolue.

” Des études de ce type et les commentaires issus de nos conversations permanentes avec les clients valident et orientent notre stratégie et notre feuille de route produit “, a déclaré Muhammad Alam, Président et Chef de Produit, Intelligent Spend and Business Network, SAP. “Nous nous concentrons et investissons davantage dans le développement de solutions qui aideront nos clients à véritablement numériser la gestion des stocks afin de transformer les données en informations qui peuvent conduire à de meilleurs résultats commerciaux.”

La solution pour la gestion des stocks devrait être disponible pour certains clients d’ici la fin de l’année, avec une disponibilité élargie tout au long de 2023.

Les clients disposant de plusieurs environnements ERP peuvent simplifier la gestion de leurs achats

 SAP Central Procurement, édition Cloud privé, est désormais disponible et aide les clients à améliorer la cohérence, l’efficacité, la visibilité et le contrôle. Avec cette nouvelle édition, les clients gèrent l’ensemble de l’entreprise sans devoir entrer et sortir des systèmes ou sans perturber les solutions et les flux de travail existants qu’ils ont mis des années à définir et à perfectionner. Les organisations peuvent gérer de manière centralisée les opérations d’approvisionnement à partir d’un seul endroit, quel que soit l’environnement ERP qui sert de back-end. Bien que les transactions individuelles soient toujours traitées dans chaque back-end, l’équipe en chargé des achats dispose d’une vue et d’un contrôle centralisé sur tous les éléments, des demandes d’achat aux achats, en passant par la recherche de fournisseurs et les contrats.

Parmi les clients, citons Accenture, Baker Hughes, Barrick Gold, CDW, Constellation Brands, Devon Energy, Duke Energy, Endress+Hauser, Fifty Thousand Hours, Guidant Global, Hilltop Holdings, Insight, INVISTA, Johnson & Johnson, KUKA, LG Smith Transport, Los Alamos National Laboratory, Mabe, Merck & Co, Ontario Power Generation, Pfizer, Sony Pictures Entertainment, T-Mobile, Thermo Fischer Scientific, Walmart, Van Genechten Packaging N.V., W.R. Grace et W.W. Grainger partageront leurs expériences et expliqueront comment ils naviguent dans un environnement marqué par des perturbations constantes de la chaîne logistique et d’évolution des tendances macroéconomiques. Pour plus d’informations, consultez le catalogue des sessions SAP Spend Connect Live, et regardez les sessions à la demande dans l’expérience virtuelle à partir du 8 novembre.

The post SAP présente de grandes innovations dans le domaine de la gestion des dépenses au salon Spend Connect Live appeared first on SAP France News.

Source de l’article sur sap.com

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Why Do WordPress Theme Backends Have to Suck? (Hint: They Don’t!)

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Whether you’ve worked with a few WordPress themes to design websites or worked with many of them, you’ll no doubt agree that plenty of WordPress themes that are visually gorgeous on the front end can be terribly unattractive and extremely awkward to use on the backend. 

Working with a WordPress theme can sometimes be difficult, but it can be different.

Want proof? Look no further than with BeTheme. 

BeTheme, with 260,000+ sales and counting and a 4.83-star user rating, is one of the top 5 best-selling WordPress themes of all time.

In this article, we’ll show you one of the many reasons why this is the case by focusing on how BeTheme’s backend is designed to make web design tasks more manageable.

Enhance your workflow experience with a WordPress theme backend that won’t stress you out 

Once you install BeTheme, you’ll almost immediately notice it’s different. Instead of a drab and often unintuitive WordPress backend, you’ll suddenly be confronted with a clean, well-organized dashboard and toolset.

You haven’t actually lost anything. WordPress, with its impressive assortment of content management tools, is still there. Be’s backend is a visually appealing space in which you will take pleasure to work.

If only the rest of WordPress could follow suit.

If you haven’t worked with BeTheme recently (or at all), why not let us walk you through several of its most helpful backend features.

Starting with:

1. Dashboard Design

BeTheme’s dashboard is conveniently located directly beneath the main WordPress Dashboard link. So you won’t waste time sifting through the sidebar trying to find your theme’s settings, and everything displayed in the dashboard is designed to help you get the most out of your WordPress theme. 

Clicking on the BeTheme or the Dashboard link gives you immediate access to the following: 

  • Theme registration information
  • BeTheme’s step-by-step website creator
  • A Navigation bar that directs you to BeTheme’s frequently used tools
  • Plugin status and updates and new features announcements
  • The latest additions to BeTheme’s ever-growing library of pre-built websites
  • Beloved BeTheme integrations

It takes a minute to fully appreciate how helpful this dashboard will be. 

BeTheme

2. Dark/Light Mode

Research on dark mode benefits is inconclusive. But since so many people seem to like it, it is offered as an option in many popular apps and devices.

Dark mode users will tell you that they experience less eye strain, they sleep better, and their device’s batteries last longer than is the case with light mode.

BeTheme’s backend offers a dark mode option, and you are encouraged to try it.

If you feel it beneficial, so much the better, and you needn’t concern yourself with what the research indicated, or didn’t indicate.

BeTheme

3. Step-by-Step Website Creator

When you first install a WordPress theme, it’s not uncommon to spend some time trying to figure out what to do next. The theme’s advertisements may highlight a selection of impressive demos, but where are they more exactly?

Of course, you’ll eventually find them, but is whatever difficulty you may have encountered necessary?

BeTheme removes that impediment. 

You will notice the Setup Wizard under BeTheme (and in the dashboard as well.) Click on the wizard, and with its step-by-step website, you can: 

  • Give your website a name.
  • Select the page builder you want to work with and choose your preferred editing mode.
  • Pick an ideal pre-built website based on your new website’s industry or niche.
  • Easily replace existing content with your own.

The entire process of loading your brand-new site and page builder into WordPress takes a minute (or more like 30 seconds once you are used to it).

BeTheme

4. Pre-Built Site Previews

With BeTheme, you can choose from more than 650 pre-built websites. New ones are being added as we speak, and they’re delightfully easy to find. Just look under the dashboard’s Websites link or Pre-built Websites in BeTheme’s sidebar menu, and there they are!

You’ll be familiarized with the available design aids and options in no time, and you’ll find it easy to incorporate the latest design trends into your websites. BeTheme has even placed previews of its newest pre-built websites in your dashboard to help you along.

You may choose one of the latest pre-built websites to work with, or you might find one or more others you particularly like. Pre-built sites you do not plan to work with can still be sources of inspiration.

Whatever your choices, you’ll find it easy to incorporate the latest trends into website designs.

BeTheme

5. Plugin Manager

BeTheme’s Plugins area differs from what you see in the WordPress plugins area. You’ll find several of these differences to be particularly helpful in that BeTheme’s plugins manager enables you to: 

  • View the active plugins you’ve installed.
  • Update plugins when necessary.
  • Install and activate plugins only when it’s required.

The last item is essential in that plugins do not appear in the WordPress plugin manager until you have installed them. Not having to install plugins you will not need will help keep your website operating at a high level of performance.

BeTheme

6. BeTheme Support

WordPress is a powerful content management system and an extremely popular one. It may, in fact, be the most powerful and popular system of its type.

WordPress is also community-driven to a considerable extent, which can sometimes create user inconvenience. As a user, you might sometimes have to dig to find answers to your questions or get help when needed.

You don’t have to experience that inconvenience to get support from BeTheme.

To gain access to BeTheme’s support center, you need go no further than BeTheme’s sidebar or dashboard to access self-support options or open a ticket for direct assistance.

BeTheme

7. Theme Options

Plenty of well-known WordPress themes have theme settings customization capabilities. With BeTheme, it’s easy to set brand colors, choose custom fonts, and establish global layouts. The same holds for configuring responsiveness, performance, and accessibility, all of which are essential for optimizing UX and search engine functionalities.

The problem with most theme options is that they can only be modified from the main WordPress dashboard. So if, while designing on a page, you suddenly realize a portion of its design hasn’t been configured correctly, or you’re dissatisfied with any design segment, you’ll have to save your changes and go to your theme’s backend to make the necessary fixes.

From the BeTheme dashboard inside the BeBuilder BeTheme, you can modify your Theme Options without having to interrupt your workflow.

BeTheme

8. White-Label Mode

A final feature of the BeTheme WordPress theme’s backend you should become familiar with is BeCustom. This critical feature is located under BeTheme in the sidebar.

BeCustom enables you to access some white-label regions in BeTheme. 

  You can use BeCustom to:

  • Substitute Be’s branding with your business’s branding to reinforce your name with your clients.
  • Disable any features your clients have no use for and deny access to any features you do not want them to modify while at the same time making the WordPress theme’s backend easier to work with.
  • Create an extra user-friendly and secure WordPress login.
  • Customize the dashboard’s “Welcome” message.

BeTheme

Make Your WordPress Design Projects Simple to Handle With BeTheme

Is there anything BeTheme doesn’t do?

Most likely, but nothing that would adversely impact your design effort.

This multipurpose WordPress theme’s hundreds of pre-built websites will help you get virtually any website project off to a rapid start and headed in the right direction.

BeTheme features the fastest and most powerful page builder for WordPress.

You will have total control over every feature and facet of your website’s UI.

In short, BeTheme offers the finest way to manage any web design project within WordPress.

 

[- This is a sponsored post on behalf of BeTheme -]

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The post Why Do WordPress Theme Backends Have to Suck? (Hint: They Don’t!) first appeared on Webdesigner Depot.

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5 Ways That UX Developers Influence SEO 

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User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it. 

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website. 

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too. 

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated. 

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals. 

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging. 

In the same way, user experience is about providing users with easy access to the information and resources they want. 

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly. 

Where UX Developers Influence SEO 

There are plenty of connections between UX and site indexability. 

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results. 

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button. 

Let’s take a closer look at how developers can influence SEO with their UX strategies. 

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit. 

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed. 

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential. 

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button. 

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs. 

So, how do you make your layouts more UX and SEO-friendly?

  • Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier. 
  • Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content. 
  • Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google. 

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website. 

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content. 

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar. 

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value. 

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead. 

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need. 

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling. 

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page. 

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with. 

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location. 

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads. 

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore. 

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content. 

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier. 

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

 

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Cloud Computing and Cybersecurity: Risk Factor and Prevailing Trends

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Cybersecurity protects internet-connected devices such as hardware, software, and data from various online threats. Cybersecurity ensures that the public relies on public services and government organizations. Business requires cyber security to safeguard their data, intellectual property, and money. Cybersecurity has risen to the top priority list for businesses worldwide in recent years. Privacy legislation such as Europe’s General Data Protection Regulation and the upcoming California Consumer Privacy Act will play a larger role in CIOs’ data handling and privacy decision-making. 

The global cybersecurity market in 2021 was $216.10 billion, and by 2030 it will reach $478.68 billion at a CAGR of 9.5% during the forecast period 2021–2030. 

Source de l’article sur DZONE

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SAP continue ses progrès dans la formation continue

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L’environnement de travail d’aujourd’hui est plus que jamais différent de ce que nous avons déjà rencontré auparavant. En raison des changements monumentaux que la pandémie a introduits, les entreprises luttent à la fois contre les défis liés à la rétention des talents et contre un déficit de compétences numériques qui ne cesse de croître. Il est devenu de plus en plus évident que l’éducation et la formation doivent évoluer avec ce contexte.

Au sein de l’organisation SAP Learning, nous nous efforçons constamment à repenser la manière dont la formation peut aider nos clients, partenaires et collaborateurs à suivre le rythme.

Voici trois façons de réinventer l’apprentissage afin que chacun dans notre écosystème ait les compétences dont il a besoin pour réussir.

Réduire les obstacles à l’accès à l’éducation

La technologie a considérablement amélioré l’accès à l’apprentissage pour les communautés sous-représentées, ainsi que pour les étudiants qui débutent leur carrière. Qu’il s’agisse d’une conférence vidéo, d’un e-learning ou d’un exercice simulé, les connaissances peuvent être accessibles à l’échelle mondiale presque sans frais. Il en va de même pour l’éducation dans le monde des logiciels d’entreprise, un espace qui offre des opportunités de carrière importantes.

Nous voulons désormais créer des opportunités qui rendent les formations attrayantes et accessibles à tous. C’est pourquoi nous avons facilité l’accès à nos programmes globaux pour atteindre les étudiants et les apprenants susceptibles de rencontrer des barrières aux opportunités. En éliminant le coût de la formation et en réduisant le besoin d’activités en présentiel, nous continuons à développer notre communauté d’apprenants qui qui peuvent réaliser leurs aspirations dans l’écosystème SAP..

Nous sommes ravis d’avoir atteint plus de 150 000 apprenants actifs sur le site SAP Learning depuis son lancement en novembre, avec une croissance d’environ 2 000 participants par jour. Cette stratégie rapporte aux étudiants. En complément, grâce à des programmes financés pour les demandeurs d’emploi tels que People to Work by SAP, nous pouvons voir des évolutions de carrière avec le placement de plus de 80 % des participants dans de nouveaux emplois après avoir terminé la formation..

À mesure que SAP Learning se développe, nous sommes impatients de continuer à nous améliorer et à nous adapter aux besoins de ces communautés.

Adopter une approche basée sur les compétences pour le développement de carrière

Alors que nous élargissons notre communauté aux apprenants de divers horizons et niveaux de formation, nous observons que certains cherchent à améliorer les compétences requises pour leurs rôles actuels, tandis que d’autres cherchent à franchir la prochaine ou la première étape de leur carrière. Dans les deux cas, une approche spécifique basée sur les compétences peut aider les apprenants à se concentrer sur des domaines de développement spécifiques, ce qui leur fait gagner du temps et leur permet d’avoir une expérience personnalisée. Selon un livre blanc d’IBM, les technologies d’e-learning peuvent augmenter l’engagement des collaborateurs de 20 %.

Associée à des certifications, la formation basée sur les compétences permet aux apprenants externes de faire valoir de nouveaux ensembles de compétences auprès de leurs employeurs actuels et potentiels, et d’améliorer leur employabilité. En interne SAP, nous adoptons une approche similaire, car la compréhension des compétences de notre personnel nous permet de réaliser des investissements stratégiques en soutenant nos employés à acquérir de nouvelles compétences, nous permettant ainsi de développer des talents uniques pour l’avenir.

Cette approche basée sur les compétences et la manière avec laquelle nous formons nos employés et notre écosystème a été reconnue par les prix Learning Elite 2022 des Directeurs formation :  SAP a été classé parmi les lauréats du Silver Award qui reconnaissent les meilleurs programmes de formation et développement à travers le monde.

Atteindre les apprenants là où ils se trouvent

Personne n’apprend exactement de la même manière, mais la technologie peut servir de passerelle vers de meilleures expériences d’apprentissage pour tous. Grâce aux outils numériques, nous pouvons atteindre les apprenants où qu’ils soient et quand ils souhaitent apprendre. Nous pouvons penser au-delà du cadre de la classe traditionnelle et proposer des méthodes d’apprentissage alternatives plus accessibles et abordables, à destination d’un public plus large et plus global d’apprenants. Nous pouvons rendre les parcours d’apprentissage encore plus personnalisables et adaptables pour répondre réellement aux objectifs individuels.

Ces besoins varient: une récente enquête d’Anthology a révélé que plus de quatre étudiants sur cinq (82 %) souhaitent qu’au moins une partie de leurs cours se déroulent en distanciel, et deux sur cinq (41 %) préfèrent un apprentissage entièrement en ligne sans aucun élément en présentiel.

Nous savons que certains de nos clients auront toujours besoin d’une formation en présentiel hautement interactive. Mais nous savons aussi, que si nous voulons combler la pénurie de compétences SAP et développer notre écosystème de professionnels formés sur nos solutions, l’apprentissage numérique a un rôle essentiel à jouer.

Notre engagement à garantir des cours et des certifications largement accessibles a fait de SAP Learning un leader dans trois rapports IDC MarketScape, sur les Services de formation informatique 2021 en Europe et aux États-Unis et en APeJ (Asie-Pacifique avec exclusion du Japon) en 2022. Ces évaluations des fournisseurs couvrent une évaluation globale des capacités et des stratégies des acteurs du monde numérique de la formation, et reconnaissent SAP en tant que leader grâce à notre vaste portefeuille de produits et à nos offres de formation hybrides, entre autres facteurs.

Notre engagement en faveur de la formation continue

Bien que nous soyons ravis de voir l’impact de nos parcours de formation dans le domaine de la formation continue, et dans un esprit d’amélioration constante, nous pensons qu’il y a toujours de la place pour de la croissance et du développement. Nous accueillons avec joie les commentaires sur ce que nous pourrions améliorer ou ajouter à nos programmes tout au long de votre parcours d’apprentissage avec SAP.

Pour partager votre expérience de formation ou faire part de vos commentaires,
rendez-vous sur le site SAP Learning.

Max Wessel est Chief Learning Officer à SAP.

The post SAP continue ses progrès dans la formation continue appeared first on SAP France News.

Source de l’article sur sap.com

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Regression Testing in CI/CD and Its Challenges

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The introduction of the continuous integration/continuous deployment (CI/CD) process has strengthened the software release mechanism, helping products go to market faster than ever before and allowing application development teams to deliver code changes more frequently and reliably. Regression testing ensures no new mistakes have been introduced to a software application by testing newly modified code as well as any parts of the software that could potentially be affected. The software testing market size is projected to reach $40 billion in 2020 with a 7% growth rate by 2027. Regression testing accounted for more than 8.5% of market share and is expected to rise at an annual pace of over 8% through 2027, as per reports from the Global Market Insights group.

The Importance of Regression Testing

Regression testing is a must for large-sized software development teams following an agile model. When many developers are making multiple commits frequently, regression testing is required to identify any unexpected outcome in overall functionality caused by each commit. The CI/CD setup identifies that and notifies the developers as soon as the failure occurs and makes sure the faulty commit doesn’t get shipped into the deployment. 

Source de l’article sur DZONE

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Cybersécurité, pierre angulaire de la mutation cloud

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Que ce soit pour stocker vos données, collaborer avec vos employés, avec vos partenaires ou pour booster votre croissance, le cloud constitue une option plus sûre par rapport à un déploiement sur site.

La transformation digitale s’est largement accélérée ces dernières années, notamment avec le Covid, poussant les entreprises à adopter une dynamique plus souple et davantage en phase avec les nouveaux enjeux commerciaux et humains. Le cloud s’est donc révélé être un véritable facilitateur en termes d’agilité, d’ouverture à l’international, de croissance et depuis, le marché du cloud est en pleine expansion. Mais le passage au cloud-only peut effrayer, notamment à cause des questions de cybersécurité.

Cybersécurité, de quoi parlons-nous ?

Aucun système n’est infaillible, et avec toutes les actualités concernant les cyberattaques, la question de la cybersécurité est légitime. Selon une étude de l’assureur spécialisé Hiscox, de 2020 à 2021, la proportion des entreprises françaises ciblées par une cyber-attaque est passée de 38% à 43%.

Tous les types d’organisations, et ce, quelle que soit leur taille, sont exposés à des incidents de cybersécurité. Ces derniers peuvent avoir des degrés de gravité divers mais également être de différentes natures. Les entreprises peuvent être victimes de vol de données, de fraude ou encore d’espionnage, des cyberattaques, mais elles peuvent également subir des incidents internes, comme des perturbations au sein de leur service cloud.

Le vol des données est sans doute l’un des sujets les plus brûlants de l’actualité. Pourtant, après enquête, l’examen révèle le plus souvent que les informations piratées n’étaient pas stockées dans le cloud mais conservées sur site.

Si des contrôles en interne sont effectués dans la plupart des entreprises, ils s’avèrent souvent insuffisants au vu des menaces existantes. La Global Digital Trust Insights 2022 révèle que seuls 40% des dirigeants comprennent parfaitement les risques liés à la cybercriminalité et à la protection de la vie privée de leurs tiers. L’étude démontre que les équipes dirigeantes actuelles peinent à déceler l’importance du sujet de la cybersécurité, une situation qui expose alors les entreprises à des risques accrus au regard de l’augmentation des cyberattaques.

Que ce soit pour stocker vos données, collaborer avec vos employés, avec vos partenaires ou pour booster votre croissance, le cloud constitue une option plus sûre par rapport à un déploiement sur site. Mais le degré de sécurité de votre système cloud dépend surtout de la manière dont il est déployé et de la personne chargée de sa gestion.

S’entourer d’experts, la meilleure des cybersécurités

La cybersécurité est bien plus qu’un simple sujet informatique et il semble aujourd’hui que le niveau de maturité des entreprises dans ce domaine soit encore trop faible.

Si la multiplication des cyberattaques et l’évolution des réglementations incitent les entreprises à prendre des mesures, les éléments développés ne protègent que partiellement des risques.

Il faut savoir que la cybersécurité s’acquiert en deux temps: aux prémices, au moment de la configuration puis tout au long de son utilisation, grâce à une surveillance continue.

Une configuration sécurisée est essentielle pour se protéger des cybercriminels, d’autant que lorsqu’elle est correctement déployée, il est bien plus facile de maintenir la conformité du système. Or, une seule erreur de configuration peut exposer les entreprises à une vulnérabilité et à des conséquences bien trop risquées pour être ignorées.

Il est donc essentiel de se faire accompagner par une société experte pour tirer profit des multiples avantages du cloud, et ce, en toute sécurité.

Lorsque nos clients choisissent de muter vers le cloud, c’est toute une équipe dédiée qui les amène sur les plateformes reconnues, sans qu’ils ne se risquent à faire des erreurs en configurant eux-mêmes leur système.

Et par la suite, être suivi par une société experte tout au long de son activité, c’est se garantir d’être entouré par un important écosystème qui s’assure de la sécurité d’infrastructure, du réseau, du système d’exploitation et de la base de données de manière transparente, et ce partout dans le monde.

L’objectif est clair, donner aux clients le plus haut niveau de fonctionnalité pour chaque fonction.

Grâce à une surveillance continue, la mise en place d’audits et l’élaboration de stratégies d’urgence, l’expertise du prestataire permet de mieux prédire, prévenir, détecter et réagir aux menaces. Ce choix, plus d’une centaine de nos clients l’ont déjà fait en France en 2021.

The post Cybersécurité, pierre angulaire de la mutation cloud appeared first on SAP France News.

Source de l’article sur sap.com

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The Complete Guide To Personalized Marketing

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Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

Source

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SAP choisit le tandem Responsage-Tilia pour accompagner ses salariés aidants

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Levallois-Perret, le 2 juin 2021 — Responsage, service spécialisé dans le conseil et l’orientation des salariés aidants et Tilia, start-up dédiée à l’accompagnement des aidants soutenue par BNP Paribas Personal Finance, annoncent que SAP, leader du marché des logiciels d’application d’entreprise, a choisi leurs solutions pour accompagner et soulager ses collaborateurs aidants dans leur quotidien.

L’aidance : un sujet majeur de l’accord inter-générationnel de SAP

C’est dans le cadre de l’accord intergénérationnel signé en fin d’année que SAP a choisi d’accompagner ses salariés aidants avec les services de Responsage et Tilia.

« De plus en plus de salariés doivent prendre soin d’un parent âgé, d’un enfant ou d’un conjoint malade ou en situation de handicap, affirme Sandra Lotode, Directrice des relations sociales. Cela a donc été une évidence de proposer aux aidants, au sein de nos dispositifs de qualité de vie au travail, une solution qui les soulage et préserve l’équilibre vie privée/vie professionnelle. »

Responsage-Tilia : la réponse idéale à la problématique de l’aidance

Expert reconnu de l’accompagnement des salariés aidants depuis 2013, Responsage accompagne les salariés tout au long de leur parcours d’aidant : entretien téléphonique/visio  pour hiérarchiser les problématiques, réponse écrite documentée en 3 jours ouvrés, calendrier de suivi personnalisé pour le montage des dossiers…. L’application Tilia offre un accès digital au service Responsage. De plus, Tilia assure la mise en œuvre et la coordination des différents prestataires nécessaires à la personne aidée.

« Le dispositif d’aide aux salariés aidants s’inscrit dans le volet social de la RSE, souligne Joël Riou, Président-Fondateur de Responsage. Soutenu par un accompagnement expert, le salarié préserve sa santé physique et mentale. Par ailleurs, grâce aux bilans anonymisés fournis par Responsage, SAP dispose d’une vision objectivée de la problématique dans l’entreprise. »

« Tilia se réjouit d’accompagner des entreprises qui inscrivent l’humain au cœur de leurs ambitions et qui font de l’aidance une priorité de leur stratégie de bien-être au travail, » indique Christine Lamidel, Fondatrice et Directrice Générale de Tilia. « Le dispositif Responsage-Tilia simplifie le quotidien des aidants et les rassure sur le bien-être de leur proche. Cela participe in fine au maintien de leur engagement professionnel, une nécessité pour rompre l’isolement auquel les aidants sont souvent confrontés. »

À propos de Responsage

Responsage accompagne les salariés aidants depuis 2013. L’entreprise compte plus de 100 clients (Danone, L’Oréal, Pernod-Ricard, Crédit Agricole, France Télévisions, Pôle emploi…) et couvre plus de 250 000 ayants droit. Responsage s’appuie sur une équipe d’assistants sociaux expérimentés, des bases de données de plus de 70 000 contacts et un outil d’aide à la rédaction expert. Les outils collectent et anonymisent dans des bilans les données sur les salariés accompagnés. L’entreprise peut ainsi orienter ses politiques sociales.

Le service est désormais élargi à l’accompagnement social global. Responsage compte parmi ses actionnaires, Bayard Presse, Danone, Babilou et le fonds d’investissement à impact social PhiTrust. Plus d’informations sur le site de Responsage.

À propos de Tilia

Tilia est un dispositif clé en main qui accompagne les entreprises et directions des ressources humaines désireuses d’épauler leurs collaborateurs confrontés à la situation d’un proche en état de dépendance. Cet accompagnement s’effectue par le biais d’une approche collective comprenant des cycles de conférences de sensibilisation à destination de tous les acteurs de l’entreprise, et d’une approche individuelle dédiée aux aidants. Le service proposé par Tilia a été élaboré dans le but d’apporter du répit aux collaborateurs contraints de conjuguer activité professionnelle et rôle d’aidant, et participer ainsi au maintien des équilibres de temps de vie au quotidien. Tilia assiste toutes les fragilités — maladie, handicap, grand-âge ou suite à un accident de la vie — en vue de faciliter le bien vivre à domicile, d’alléger le quotidien des aidants et de les rassurer quant au bien-être de leur proche fragilisé.

Tilia est une startup engagée (social business), issue d’un programme d’intrapreneuriat du Groupe BNP Paribas, développée par sa Directrice Générale et Fondatrice Christine Lamidel suite à son expérience familiale personnelle, et aujourd’hui accélérée par BNP Paribas Personal Finance. Plus d’informations sur le site Internet et le blog de Tilia. @TiliaOaidants | LinkedIn

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

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