Articles

The Case for Building More Dynamic Landing Pages

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According to Klipfolio research, users spend on average 52 seconds on a webpage. With minimal time to impress, you must consider how to best help your consumers understand what your product or service does and why they should care about it. It’s not enough to describe your value – great landing pages will go the extra step and show this as well.

One powerful method to do this is by providing a real-life, responsive teaser to show what your product looks like, how it works, and what value it can create. This means incorporating specific elements from your functional, responsive product into the landing page. However, this should be a “mini-product experience” that users can experiment with rather than a freemium version of your product. If done well, the dynamics will pay off in captivating users for longer, increasing their consideration time, and driving your conversion rate as a result.

Building more dynamic landing pages through product experience can change the game completely. These are some strategies to consider.

“Ask & Alter” for Greater Personalization

“Ask & alter” is valuable for services with multiple potential value propositions for different audiences. The simple fix here is to have a pop-up box that asks the visitor which profile they are (and alternatively a few more questions). You can then trigger the page to alter according to their input, ensuring a more customized experience and increasing their chance of conversion. By doing this, you’re taking the onus off the consumer to figure out what’s relevant to them, eliminating any potential confusion.

A great example of this is the Penn Foster University website. It has a developed UX optimized for organizations, high school degree seekers, and upskillers alike. Each has an entirely different, carefully designed interface, matching the diverse needs of visitors. For example, while a high schooler might enjoy browsing the career pathways section, an upskiller is likely to search specific career fields. Such distinction is key to consider, as intentional and strategic user experience can raise conversion rates by as much as 400%.

Real-Time Demos to Hook the User

Real-time demos mean that you take a full instance or version of your product that is clickable and responsive and embed it into the flow of your landing page. This way, the user can get a quick “test drive,” and you easily communicate the value that would otherwise be abstract or difficult for the user to imagine or even visualize. Additionally, users always want to know how a product could personally impact them, and live demos offer them a hands-on experience.

Companies incorporating live demos have proven the power to engage a user’s curiosity and create a strong link with their products or services. Notion, for instance, uses a “templates” section with pre-built pages that can be easily opened and browsed through without needing to register or download anything. This product’s beauty lies in the simplicity and efficiency it offers, rather than overwhelming a user with a self-promotional copy. Even a simple live demo like that can help build considerable trust in the product and encourage users to make a high-value purchase.

Calculators Provide Value

Despite their simplicity, calculators can increase audience engagement by 38%. Their main benefit is undoubtedly providing a personalized solution to users’ actual needs and expectations. ROI and savings calculators can be particularly interesting, especially when they speak of value that isn’t easy to calculate or when the user wouldn’t intuitively know that there are savings to be had by using a particular product.

Butter Payment, uses this tool very effectively. As its customers necessarily don’t know they have an involuntary churn problem that is worth solving for, it uses a calculator on its site to demonstrate the problem and enumerate the value-add to potential customers.

HubSpot, too, has mastered the tool: Its Ad ROI Calculator visually presents the results that its software can bring. Then, HubSpot’s interactive website grader directs the user towards its comprehensive marketing offerings. It is this graphic visualization that companies must adopt to communicate real value.

The Charm of Experiential Interaction

Interactive design is said to drive the responsiveness and real-time interaction of a site through the roof. By incorporating an interactive or experiential page, even if it’s not directly on your landing page, you can craft a unique experience aimed at leaving a lasting, meaningful impression of your product or service.

Calm’s “Do Nothing for two minutes” is a simple yet effective way to show users the value of meditation in their daily life and lead them to download the app.

But it works great for consumer products, too: Nike’s Digital Foot Measurement tool is another excellent feature, allowing users to “try shoes on” with their cameras and scan their feet for the right measurement through AR.

Videos are Attention Magnets

Considering that viewers absorb some 95% of the message while watching videos, compared to only 10% when reading text, there’s no reason why you should avoid incorporating videos into your landing pages. Beyond that, videos can be incredibly straightforward: Insert a graphic illustration or real imagery to explain the product, show the step-by-step process, and convey value with raw, unfiltered footage.

Calendly, for example, has various videos on its landing page, including a 56-second, upbeat, colorful clip showing how simple it is to get started with the product.

Guiding GIFs to Visualize Product Features

As small animations, GIFs represent the perfect middle ground between images and videos. They allow you to show users the value your product adds, providing an engaging glimpse into the actual interface. The small scope of GIFs is both a limitation and a benefit: You can only show a particular feature of your product but can also focus on triggering an exact user emotion.

Grammarly, a grammar correction tool, relies on GIFs to give users a taste of their UX. With a quick overview of the product’s functionality across popular platforms, including email and social media, users can see exactly how the product can make their everyday lives easier. And by incorporating GIFs into the right side of the landing page, the scrolling experience of the user isn’t disrupted.

Interactive product experiences can both entertain and tackle pain points, adding dynamics to an otherwise static page. Particularly when customizing based on user attributes, the key benefit of these features is that the users engaging with them are likely the same people interested in the paid product. To ensure that the product experience doesn’t directly compete with the primary offering, clearly differentiate it and guide the user towards a direct call to action.

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SAP est nommé leader de la « gestion des données de référence » par un cabinet d’études indépendant

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SAP NEWSBYTE – 15 décembre 2021 – SAP SE (NYSE : SAP) annonce aujourd’hui qu’elle a été positionnée comme leader dans l’étude  » The Forrester Wave™ : Master Data Management, Q4 2021« .

Forrester Research Inc, l’un des principaux cabinets mondiaux de recherche et de conseil, a étudié, analysé et noté 15 fournisseurs et a désigné SAP comme leader. Le rapport a analysé l’application SAP® Master Data Governance et a noté ses « bonnes capacités de MDM multi domaine à l’échelle » ainsi que ses « modèles de données, règles de gestion, flux de travail et interfaces utilisateurs préétablis pour prendre en charge les déploiements MDM ». Les 24 critères de notation employés par Forrester Research couvraient trois catégories : l’offre actuelle, la stratégie et la présence sur le marché.

Le rapport indique que SAP « prend en charge une solution MDM multi domaine pour un déploiement sur site, dans un Cloud privé et public, avec des fonctionnalités de qualité, d’intendance et de gouvernance » et « se concentre sur l’extension des services Cloud, l’augmentation de l’automatisation et de l’intelligence, et la fourniture de solutions de gestion des données plus intégrées. »

Le rapport Forrester souligne que « les clients de référence ont principalement eu des retours positifs sur SAP [Master Data Governance] », l’un d’entre eux soulignant que « la mise en œuvre de SAP [Master Data Governance] nous a apporté un meilleur contrôle gouvernemental et une efficacité rationalisée. »

« Dans notre économie numérique, avoir des vues correctes, complètes et opportunes des données est primordial pour réussir« , a déclaré le Dr Andreas Doehrn, Responsable de l’ingénierie de la gestion des données de référence chez SAP. « SAP Master Data Governance améliore la qualité et la cohérence des informations en consolidant et en centralisant la gestion du cycle de vie des données de référence. Nous pensons que la reconnaissance par Forrester de SAP comme leader dans cette évaluation témoigne de la robustesse de nos solutions de données et des avantages que nous apportons à nos clients.  »

Partie intégrante de SAP Business Technology Platform, SAP Master Data Governance permet aux entreprises de créer une source unique de vérité en unissant les sources de données SAP et tierces et en traitant en masse des mises à jour supplémentaires sur de gros volumes de données. Les clients peuvent établir une stratégie de gestion des données de référence qui est cohérente et harmonisée, dans tous les domaines, afin de simplifier la gestion des données d’entreprise, accroître la précision des données et réduire le coût total de possession.

Pour en savoir plus sur le classement de SAP, lisez le rapport complet ici.

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SAP remporte le Trophée Défis RSE pour son inclusion sociétale grâce au programme People to Work

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Paris, le 8 décembre 2021 – L’entreprise SAP est fière d’annoncer qu’elle remporte aujourd’hui le Trophée Défis RSE 2021 grâce à son engagement sociétal, illustré par People to Work. Lancé l’année dernière en France et en partenariat avec M2i Formation et Fitec, ce programme de formation est destiné aux demandeurs d’emploi et vise à donner une chance à tous pour faire émaner des talents de tout horizon.

People to Work : un programme qui fait déjà ses preuves avec plus de 800 personnes formées depuis un an

Partant du constat que 40% des employeurs européens ont des difficultés à trouver des profils compétents et experts en informatique, soit environ 500 000 emplois non pourvus, SAP, accompagné par ses deux partenaires, a déjà formé plus de 800 personnes. Le taux de retour à l’emploi est impressionnant : 100% pour ceux ayant suivi un cursus consultant et 80% pour un cursus utilisateur SAP.

People to Work de SAP permet ainsi à des personnes en recherche d’emploi de compléter leurs compétences, de se former et d’obtenir la certification SAP correspondant à leur métier, pour faire la différence. Il s’adresse à des candidats de niveau BEP à Bac +5 issus des domaines métiers de l’administration des ventes, achats, logistique, comptabilité et contrôle de gestion.

Sans critères académiques d’éligibilité, ces formations s’appuient entre autres sur des financements gouvernementaux. Les métiers les plus porteurs suite à une formation People to Work sont les Achats, la Logistique, l’ADV et la Comptabilité.

Un programme qui fait également ses preuves en Allemagne depuis 20 ans, et qui a permis à plusieurs milliers de demandeurs d’emploi d’accéder à une profession rapidement grâce à des formations certifiantes SAP.

Un Trophée qui confirme une fois de plus l’engagement RSE de SAP

Les Trophées Défis RSE, fondés en 2012, mettent à l’honneur divers acteurs soucieux de leur impact et désireux d’affirmer leurs engagements et responsabilités pour leurs salariés, pour leur écosystème, pour l’environnement et donc pour la planète et les générations futures. Parrainés par le Ministère de l’Économie et des Finances, le Ministère de la Transition Écologique et Solidaire et le Sénat, les Trophées Défis RSE sont également soutenus par des partenaires, des réseaux experts dans la RSE et le développement durable, et par des médias.

Les auditions par le jury ont permis de sélectionner un palmarès équilibré de 10 lauréats parmi 9 catégories. Les meilleures démarches et initiatives RSE des candidats sont évaluées selon une grille élaborée par EthiFinance, et des critères sur l’engagement, la performance, la pérennité et l’innovation.

« Les métiers du numérique gagnent à être connus et le marché du travail demeure très actif dans ce domaine. Ils sont porteurs d’avenir pour les jeunes qui ont du mal à s’insérer dans la vie active, mais aussi pour des personnes dont les métiers connaissent une décroissance et qui souhaitent se reconvertir. Le programme People to Work by SAP crée de l’opportunité au travers de la formation et du développement pour tous, par le biais de formations, de qualification et de validation des compétences financées par l’Etat. » Marie-Line Ségla, Directrice Formation – SAP Product Learning CoE.

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

Contacts presse :

Mathilde Thireau : mathilde.thireau@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

 

 

The post SAP remporte le Trophée Défis RSE pour son inclusion sociétale grâce au programme People to Work appeared first on SAP France News.

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Is it Time to Transition to JAMStack?

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Jamstack (JAMstack), is one of the most popular (and rapidly growing) tools for app and website creation. A unique ecosystem of functionality, Jamstack promises developers the support they need to create powerful websites and progressive applications. 

For a while, Jamstack was mostly written off as just another buzzword in the developer space. However, today, it’s growing to become a powerful investment for many business leaders. Even big companies are getting involved, like Cloudflare, with Cloudflare pages, and Microsoft with Azure Static Web Apps. Elsewhere, we’ve seen brands like Shopify, PayPal, and Nike getting involved too.

So, what exactly is Jamstack, and is it time you transitioned over? Let’s find out…

What is Jamstack?

Jamstack, otherwise known as “JAMstack,” is the name of a developer ecosystem made up of JavaScript, APIs, and Markup (hence: JAM). The solution is a web development architecture allowing developers to access static website benefits, such as higher security and better performance, while still unlocking dynamic database-oriented CMS.

The Jamstack solution allows companies and developers to build a dynamic website where real assets are pre-rendered static files in a CDN. The dynamic environment runs on JavaScript client-side, through serverless functions. 

For a better insight, let’s compare Jamstack to the LAMP stack development strategy, which originated from the four open-source components many developers used to build sites: Linux, Apache HTTP, MySQL, and PHP.

With LAMP, each user request for a page forces the server to query a database — unless the page is cached — and combine the result with page markup data and plugins. Jamstack websites serve pre-built optimized assets and markup solutions quickly because the files are already compiled on a CDN. There’s no need to query the database. 

Jamstack workflows dramatically reduce cumbersome issues with development and excess maintenance, making them highly appealing to developers. 

What Are the Benefits of Jamstack?

Jamstack won’t be the ideal development tool for everyone, but it has a lot of benefits to offer. By fetching HTML from a CDN, the system doesn’t have to wait for HTML to be combined and returned to clients. The solution also provides an improved developer experience with static methods. 

Using Jamstack, developers can build fantastic static files ready to serve by request, hosted on a global CDN. Some of the biggest benefits of Jamstack include:

  • Performance: Because you’re serving pre-built static files from a CDN directly, you’ll achieve much faster loading times, unmatched by typical server-side rendering options. Because you’re serving static files, you’re also better equipped to handle any traffic spikes you might encounter, with minimal slowdown.
  • User experience: Better website performance significantly improves user experience and website traffic, as well as SEO efforts. User experience has always been a critical factor in ensuring the success of a website, and it’s essential to keeping your customers around for as long as possible. Websites optimized for performance will always delight users. 
  • Security: With Jamstack, there are no servers or databases to worry about. You use third-party solutions to handle these issues for you. The architecture of Jamstack means the back and front end of your development processes are decoupled, and you can rely on APIs to run server-side processes easily. Jamstack also comes with security benefits other approaches can lack. Clear separation of services is essential here. 
  • Hosting and scaling: Scaling and hosting can often be problematic in the development world, but because you’re serving files from a CDN, you’re less likely to encounter issues. CDNs are almost infinitely scalable, so you get excellent extensibility built into your development environment. CDN hosting for static files is also cheaper than traditional hosting, so you can keep costs low. 
  • Maintenance: Jamstack makes it easy to push your front end to the edge rather than managing infrastructure directly. Ditching plugins, databases, and other hosting services can help you to save more time and money on a significant scale. 
  • Developer experience: From a developer perspective, there are tons of benefits from Jamstack. You get the ease of a Github, CI/CD, CDN flow, and auto previews with simple rollback to reduce the need for backups. Local developer environments and the ability to run and debug cloud functions locally are all fantastic.

Does Jamstack Have any Limitations?

In a lot of ways, Jamstack is an innovative and revolutionary solution for development. It can help you to create a far more engaging website and present your company in an incredible way. Of course, that doesn’t mean there are no limitations to be aware of. 

Jamstack is developer-friendly, for instance, but it’s not beginner-friendly. You will need at least some knowledge of web development to start unlocking the benefits. You’ll need to understand things like Vue or React, but you should develop a tool anyone can use with a bit of work.

There’s also a handful of things you can’t pre-generate, like user-specific and real-time data. So, this means you may not be able to use Jamstack effectively on projects requiring these kinds of data. Building an analytics dashboard, for instance, probably isn’t a good idea with Jamstack. Other issues for some developers may include:

  • API complexity: It can be overwhelming to try and find the right solution for your needs among so many different options. Of course, this could also be something you’d say about the WordPress ecosystem and its huge variety of plugins. An API usually won’t break your production website, at least. 
  • Long building processes: If you have a large number of pages, there’s more likely to be an extensive building process to think about. Whenever you make a change to a single page, even a little one, you’ll need to rebuild your entire website. This is a problem if you run into a website with thousands of pages. There are solutions to this problem available, however.
  • Handling dynamics: Going with Jamstack doesn’t mean abandoning your backend. An important part of the approach is accessing serverless functions, which are becoming more effective over time. These serverless functions can also be executed on the edge. The backend parts of your website will require regular maintenance as they scale.

Best Jamstack Tools to Check Out

Now you know the basics of Jamstack, let’s look at some of the tools you can use to design an incredible website or application within the Jamstack environment. 

The Git Tool Landscape

There are tons of tools within the Git ecosystem common among Jamstack developers. Starting with Git itself. Git represents a powerful free, and open-sourced distributed version control system. With this solution, companies can handle everything from small to enterprise-level projects with efficiency and speed. The solution is extremely easy to use and learn, and outclasses a range of tools like Perforce, ClearCase and Subversion. 

GitHub Pages and GitLab pages are two hosting services for Git repositories with built-in services to host static pages from out of your codebase. This makes the two solutions fantastic for when you’re building a Jamstack website. You can access the functionality for free too. 

GitLab gives you a comprehensive DevOps platform to work with, where you can enjoy a comprehensive CI/CD toolchain out of the box. The comprehensive solution, delivered as a single application, changes the way security, development, and Ops teams integrate and collaborate. Gitlab helps to accelerate software delivery on a massive scale.

AWS Amplify

AWS Amplify, created by Amazon Web Services, is a development platform packed full of useful features for people in the Jamstack environment. The Amplify offering aims to reduce the complexities associated with Amazon Web Services for mobile and web deployment. You get 12 months of hosting for free with new accounts, and you get Storage with Amplify too. 

The Amazon Amplify solution dramatically improves the regular AWS workflow, especially if you’re just a novice user. There’s a huge documentation hub to help you too, which is way more convenient than Amazon’s usual documentation solutions. Amplify is still accessed from a somewhat bloated console, however. 

With AWS Amplify, companies can access features like a comprehensive data store to sync data between the cloud and websites. There’s also easy-to-use interface access across all different categories of cloud operations. The service works well with a range of JavaScript central tools. 

Netlify

Netlify is a pioneering solution in the Jamstack environment, allowing users to go dynamic with their websites and applications on their own terms. You can access a range of add-ons and integration, access your favorite tools, and make your own. The flexible environment enables developers to run websites on a multi-cloud infrastructure designed for speed and scale automation. 

Built to be entirely secure from the ground up, Netlify makes it easy to build a site that’s custom-made for performance and deployed directly. You don’t need to worry about managing, scaling and patching web services, which means you can more quickly implement your Jamstack architecture. 

Unlike other large legacy apps, Jamstack projects are neatly separate from your front-end pages and UI from the backend databases and apps with Netlify. Using this service, the entire front-end can be pre-built with highly optimized static assets and pages, and developers can deliver new web projects faster than ever before.

Next.JS

Inspired by the functionality of PHP, Next.JS is a solution for pre-rendered JavaScript modules. The solution allows developers to easily export the components of their apps and perform individual tests to determine how each element works. You can also access a wide range of components and modules from NPM. The Next offering allows developers to save time, removing the need to use webpack bundles and transform with compilers. 

The full solution is extremely intuitive, ensuring developers can create solutions quickly. What’s more, the technology you build will allow you to load only the bundle needed from your JavaScript workflow, rather than all the JavaScript at once. Pre-fetching, one of the features of Next.JS, also picks up where standard code-splitting leaves off, allowing for optimized bundles of code to load seamlessly. 

Next.JS also supports hot-module replacement. This means instead of reloading an entire application when you change the code, you only recreate the modules you’ve altered.

Angular

Probably the most widely-recognized of all the JavaScript frameworks, Angular, designed by Google engineers, appeared first in 2012, offering developers a new way to create dynamic pages. Before this technology, there were other opportunities for creating dynamic pages, but they were nowhere near as convenient or speedy. 

Angular is probably one of the most essential tools companies can use when building a Jamstack website or environment. The front-end web development tool attracts developers from all over the world. Every version is packed with features and constantly upgraded to ensure you can generate the best results. 

Angular extends HTML file functionality with powerful directives, and it requires very little effort to enable these directives too. All you do is add the ng- prefix to your HTML attributes and you’re ready to go. Angular also allows developers to create widgets leveraging editable data with two-way binding. This means developers don’t have to write code that syncs constantly between the model and view. 

With Angular, developers also get access to things like virtual scrolling, which can help with displaying large lists of elements performantly, rendering on the items that fit on the screen to reduce loading times. 

React

Another must-have tool in the JavaScript world for Jamstack, the React solution was launched first in 2013, and has won thousands of customers across the globe thanks to fantastic functionality. Today, the full landscape is maintained by Facebook, along with all the members of the standard developer community. The solution is used by some of the biggest giants in the tech industry, like Netflix, PayPal, and Apple. 

React is a true pioneer in the Jamstack ecosystem, with its sensational approach to simple and straightforward solutions for JavaScript management. You’ll be able to access batched and virtual DOM updates, which makes it easier to unlock components quickly, and write your components the way you see them. There’s also the added benefit that React is compatible with a lot of tools. 

You can build a comprehensive app or website with the help of React, and you’ll have no trouble accessing some of the top features, particularly with plenty of support available from the React community. 

Gatsby

Created from the ground up to improve user experience on a comprehensive level, Gatsby is a static site generator with heavy focus on things like SEO, performance, and accessibility. The solution offers plenty of out-of-the-box features to help developers deliver the most immersive solution for their users, without unnecessary complexity. 

Gatsby users pre-configuration to develop static websites giving developers faster loading pages, stronger code splitting, and server-side rendering. You can also access features like data prefetching, asset optimization, and quick image loading. Gatsby boasts excellent documentation and starter packs to help you get your site up and running more quickly.

The GraphQL data layer of Gatsby also means the system can collect your data from anywhere, including your CMS, JSON, Markdown, and APIs. More than just your standard site generator, this is a tool built specifically with performance in mind. 

Agility CMS

Developing an effective Jamstack website means having access to the right CMS technology. Agility CMS wasn’t the first CMS solution to support Jamstack, but it is one of the better-known options. As one of the first headless CMS solutions to hit the market, the company has quickly captured the attention of a huge range of developers worldwide.

Agility CMS is a Jamstack pioneer, capable of helping developers to build a foundation for any online ecosystem. The technology is an API-first CMS with support for REST APIs, so developers can connect all the third-party apps and front-end frameworks they like.

The technology also gives developers the freedom to code their solutions their way. You don’t have to follow a specific set of guidelines for how content is created, but templates are available to fast-track development. Agility CMS also hosts and abstracts your database, so you don’t have to worry about connection strings, backups, and maintenance. 

With a strong content architecture to help companies manage digital content and a partnership with Gatsby, Agility is ideal for Jamstack development strategies. 

Building Your Jamstack Website

The Jamstack solution is more than just a buzzword in today’s development world. This unique approach to building incredible development experiences delivers an excellent advantage to both developers and their end-users. Fast, scalable, and full of solutions for customization, Jamstack is a powerful way to bring websites to life with simplicity and speed. 

Every day, more companies take advantage of the Jamstack environment, and we’re constantly seeing a wide selection of new tools, APIs and offerings emerging to help enhance the Jamstack landscape too. This environment is definitely worth consideration for any developer looking to significantly speed up their development strategy.

 

Featured image via Pexels.

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Live Now: Top 10 Black Friday 2021 Deals for Designers and Agencies

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It’s that time again. Black Friday. November 26, to be exact. And the many enticing deals you’ve been looking forward to at this time of the year are here as well.

There are three types of Black Friday shoppers. Those who are successful because they have prepared. Those who are successful because they got lucky. And, those who let some good deals simply slip away.

Your best bet, of course, is to be prepared, which is the purpose of this guide.

As you go down this list, you’ll find discounts, some pretty amazing offers, a few surprises perhaps – and plenty of inspiration.

We’ve been keeping close tabs on the various Black Friday discounts and promotions, and we’ve corralled the best of the bunch for you.

Starting with:

1. Brizy – The No-Code Website Builder For Non-Techies

Brizy is a fast and easy-to-use website builder for designers and agencies. Take advantage of Brizy’s Black Friday special and tap into the skills of a team that has been creating website-building tools for over 11 years.

This premier website builder gets better with each update.

  • Web designers can choose between Brizy for WordPress and the Brizy Cloud website builder, which includes hosting;
  • Agencies can choose among several white-label options;
  • Brizy brings power to the novice; use the pre-made designs or start with a blank page and let the imagination be the guide.

Black Friday is a time to take advantage of great deals, and this year is no different.

  • Big discounts are available on Brizy’s white label agency plans;
  • Participate at no cost to win a MacBook PRO;
  • Partner perks and discounts;
  • And exclusive new designs.

Design or coding experience is not a requirement to use Brizy’s drag and drop visual builder.

Click on the banner to take advantage of these great Black Friday specials.

2. Portfoliobox

A 50% discount on any portfolio website builder would seem like a good deal. On the other hand, getting one at 50% off that enables you to quickly create a portfolio website that reflects your creative personality and will truly set you apart from the crowd is definitely worth taking advantage of.

Portfoliobox offers:

  • Mix and match templates to help achieve a unique look;
  • Powerful eCommerce functionality built right into the platform;
  • Safe and secure private client galleries;
  • An included Domain (custom domain with Pro plans);
  • Fantastic 24/7 support to keep problems to a minimum;
  • Affordable, transparent pricing plans that let you know what you are getting before you buy.

Click on the banner to find out more about this fast, affordable, and easy to work with a portfolio website builder for creatives.

3. wpDataTables

wpDataTables is a popular, power-packed plugin that can manage vast amounts of data in seconds and organize it to build a table or chart the way you want.

  • wpDataTables and charts are responsive, customizable, and easy to edit and maintain;
  • wpDataTables readily accepts data from a variety of data sources, from multiple database connections, and in the most used formats;
  • Tables and charts can be configured to nicely blend in with other website content and a website’s overall design, plus it is easy to add spice to a table or chart by using colors, adjusting font sizes, and highlighting key data using conditional formatting.

wpDataTables features Elementor and Gutenberg integration, provides the ability to connect WordPress tables with Google API, allows cascade data filtering, and much more.

Click on the banner to take advantage of the 30% off Black Friday special.

4. Amelia WordPress Booking Plugin

Amelia can be a genuine time and money saver for a variety of business types. Amelia automates and streamlines a business’s booking process.

  • Amelia relieves business owners and managers from the task of managing multiple appointments and events;
  • Clients and customers love the ability to make and manage their appointments 24/7;
  • Bookings and events are managed from a single platform, even when multiple locations are involved.

Annual and lifetime subscriptions are available.

5. Mobirise Free Website Builder

As it is an offline builder, Mobirise does not tie you to any platform, you can host it anywhere, and you have total control over creating the website you have in mind.

Mobirise:

  • is drag and drop and easy and simple use;
  • is based on the latest Google AMP or Bootstrap 5, so your site will be mobile-friendly and crazy fast;
  • comes with eCommerce, huge selections of themes, blocks and templates, and a shopping cart.

Mobirise is free for both personal and commercial use.

6. Slider Revolution

There is a difference between an “interesting” website and one whose WOW effects cause it to stand far above the competition.

Slider Revolution specializes in WOW effects that can take any website to the next level, and it can be yours on Black Friday at a 33% discount on all licenses.

The Slider Revolution package includes:

  • Innovative templates and add-ons;
  • Advanced automation and special effects tools.

Grab the Black Friday offer now.

7. Getillustrations Bundle – Commercial illustrations for the web

Digital illustrations help attract attention to and pique interest in your website.

Getillustrations.com features a package of more than 9000 commercial web and app illustrations in a wide range of topics.

  • This package features all the design formats you’re likely to need, e.g., Ai, SVG, PNG, Figma, Sketch, and more;
  • Great illustrations to spice up landing pages are included.

The package is available at a 25% discount. Use coupon code EliteDesingers25.

8. Litho – Multipurpose Elementor WordPress Theme

Litho is a creative, modern, and highly customizable theme that can be used for any type of business niche as well as for creating eCommerce, blog, and portfolio websites.

This multipurpose Elementor WordPress theme’s features include –

  • 36+ ready home pages, 200+ creative elements, and a 300+ template library;
  • One-click demo import;
  • Top loading speed and SEO result capabilities.

Litho also features detailed online documentation and top-of-the-line customer support.

9. 8bio – Linktree Alternative

Instagram and TikTok enthusiasts, take note!

With the 8bio tool at your fingertips, you can add a clickable URL to your social media platform profiles so visitors can visit your website, product page, or any other important page.

8bio offers:

  • Beautiful skins and catchy animated backgrounds;
  • The ability to link to your own domain or to *.8b.io;
  • Powerful SEO and tracking options.

The 8bio tool can also be used for your Twitter, Facebook, and YouTube posts.

10. XStore – Highly Customizable WordPress WooCommerce Theme

XStore is designed to work with the best page builders on the market and is fully compatible with the Elementor and WPBakery builders.

The XStore package includes

  • $510 worth of carefully handpicked Premium Plugins for WooCommerce;
  • More than 110+ awesome Prebuilt Shops;
  • A built-in AMP for WooCommerce, a Full Ajax Shop, multi-vendor support, and much more.

Become one of XStore’s more than 60,000+ happy customers by taking advantage of the Black Friday special.

Knowing that it’s the early bird that gets the worm, we’ve worked hard to place before you and your fellow website designers and agencies this enticing selection of the best Black Friday offers.

You will no doubt find some of the products familiar. A few might not be. In either case, the opportunities are here for you to get some great deals on some premier products.

Happy shopping!

Source

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Source de l’article sur Webdesignerdepot

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Tout le monde peut devenir un développeur : SAP présente des outils pour les développeurs citoyens et professionnels, l’IA intégrée et une expérience d’apprentissage gratuite

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WALLDORF, Allemagne – 16 novembre 2021 – SAP SE (NYSE : SAP) a annoncé aujourd’hui de nouveaux produits et services qui permettent aux développeurs, civils ou professionnels, d’accélérer la transformation numérique. Depuis la pandémie, la recherche de talents sonne comme un défi majeur à relever pour les organisations du monde entier. Selon IDC*, la pénurie mondiale de développeurs à plein temps passera de 1,4 million en 2021 à 4,0 millions en 2025. Les annonces de SAP répondent à cette pénurie de talents avec de nouveaux outils, fonctions, de l’IA intégrée et des programmes d’apprentissage pour aider les employés et les candidats à acquérir de nouvelles compétences pour aborder l’ère du « cloud-first ». Ces annonces interviennent pendant le SAP® TechEd, la conférence mondiale des développeurs de SAP, qui se déroule en ligne du 16 au 18 novembre 2021.

«  Pour nos clients et partenaires du monde entier, l’avenir est dans le cloud « , a déclaré Juergen Mueller, directeur technique et membre du comité exécutif de SAP SE. « Dénicher les bons talents, avoir les bonnes compétences et les connaissances  est un vrai challenge pour mener à bien ce projet.. Les annonces de SAP permettent non seulement de donner aux développeurs civils les moyens d’agir, mais aussi de soutenir les développeurs professionnels dans leurs efforts de formation continue, pour que les clients puissent continuer à innover aujourd’hui et construire les bases de leur réussite de demain. »

 

Tout le monde peut être un développeur

SAP a annoncé une expérience unifiée de développement low-code/no-code sur SAP Business Technology Platform (SAP BTP), qui permet aux développeurs professionnels et civils de créer de nouvelles applications, d’améliorer celles existantes et d’automatiser des tâches complexes. En ajoutant le développement no- code et l’automatisation avec l’environnement de développement SAP AppGyver®, en améliorant le développement low- code avec SAP Business Application Studio et en proposant une avant-première de la solution SAP Process Automation, SAP offre à ses clients de nouveaux moyens d’en faire plus en s’appuyant sur les talents technologiques de l’ensemble de leur organisation, que ce soit au sein ou en dehors des départements informatiques traditionnels.

DHL, l’un des leaders mondiaux du secteur de la logistique, utilise SAP AppGyver pour numériser les processus et rationaliser les opérations des employés pour la gestion de la flotte. « Avec SAP AppGyver, nous avons créé une application mobile sur iOS et Android pour mieux gérer les rapports de dommages pour notre flotte de remorques à travers l’Europe« , explique Ilari Aarikka, Director, Trailer Pool & Fleet, DHL.  » L’appli nous a permis d’accroître la fiabilité des rapports tout en rendant les inspections plus pratiques pour les employés sur le terrain.  »

Pour les développeurs professionnels, SAP propose également un ensemble gratuit pour SAP BTP qui inclut désormais SAP HANA® Cloud et SAP Integration Suite, ainsi qu’un aperçu de son nouveau thème visuel « Horizon » pour son système de conception SAP Fiori®.

 

Vers des solutions d’entreprise composables

SAP a annoncé plusieurs mises à jour afin d’aider les clients à mieux intégrer et étendre leurs activités grâce à des solutions modulaires et agiles qui répondent à des défis individuels. La dernière mise à jour de SAP Integration Suite, la couche d’intégration de SAP BTP, fournit du contenu d’intégration et des adaptateurs prépackagés supplémentaires – disponibles sur SAP API Business Hub – pour intégrer des applications SAP et non-SAP. D’ici la fin de l’année 2021, SAP Integration Suite sera disponible sur Google Cloud Platform. SAP lancera de nouvelles fonctionnalités d’extension dynamique dans SAP HANA Cloud pour aider les clients à déplacer leur charge de travail vers le cloud, depuis leurs propres systèmes sur site, en temps quasi réel. SAP présente également de nouvelles façons d’aider les migrations des systèmes SAP BW sur site vers la solution SAP Data Warehouse Cloud et des options de localisation étendues pour SAP S/4HANA® Cloud.

 

Offres d’intelligence artificielle embarquée dans l’ensemble du portefeuille

SAP a développé des fonctionnalités d’intelligence artificielle (IA) embarquées qui permettent aux développeurs et aux clients d’exploiter plus facilement l’IA et de stimuler la productivité. Les nouvelles fonctionnalités du service SAP Conversational AI simplifient la création et la surveillance des chatbots qui  automatisent les tâches et les flux de travail. SAP a prévu de lancer le service Personalized Recommendation, un nouveau moteur de recommandation basé sur un réseau neuronal qui fournit des recommandations hautement personnalisées, et ce dans un large éventail de scénarios commerciaux. De nombreux produits et services SAP utilisent désormais la puissance de l’IA, par exemple pour automatiser la correspondance des documents interentreprises, recommander des actions dans les flux de travail, extraire et traiter des données à partir de documents commerciaux ou fournir des recommandations d’apprentissage.

 

La formation, de la salle de classe à la salle de réunion

SAP a lancé un tout nouveau site SAP Learning. Il s’adresse aux développeurs SAP de tous niveaux. Sa conception simple et intuitive facilite le perfectionnement ou le recyclage dans des domaines d’innovation clés, gratuitement. Cette nouvelle expérience comprend une gamme complète de contenus de formations disponibles dans différents formats : des sessions dirigées par des experts et des formations pratiques aux vidéos de micro-apprentissage. SAP a également lancé un programme d’enseignement de l’IA pour les écoles ainsi qu’ un programme visant à fournir des solutions de cloud computing de SAP aux universités et aux professeurs.

 

48 heures de contenu en direct à SAP TechEd en 2021

Inscrivez-vous pour suivre l’événement avec plus de 100 sessions de renforcement des compétences, 25 ateliers, 8 pistes techniques et 48 heures de discussions techniques en continu sur Channel 1, accessible avec votre inscription à la conférence SAP TechEd.

 

SAP TechEd News Guide 2021

Plus de détails sur toutes les nouveautés, les lancements et les mises à jour sur http://sap.com/teched-news-guide

*Source : « Quantifying the Worldwide Shortage of Full-Time Developers, » Doc # US48223621, IDC, Septembre 2021

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

Contacts presse :

Mathilde Thireau : mathilde.thireau@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

 

 

The post Tout le monde peut devenir un développeur : SAP présente des outils pour les développeurs citoyens et professionnels, l’IA intégrée et une expérience d’apprentissage gratuite appeared first on SAP France News.

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SAP lance une nouvelle solution pour accélérer l’économie circulaire

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SAP lance une nouvelle solution pour accélérer l’économie circulaire

WALLDORF, Allemagne – le 9 novembre 2021 – SAP SE (NYSE : SAP) annonce aujourd’hui la disponibilité de SAP Responsible Design and Production, une solution permettant de concevoir des produits de manière durable et de passer à une économie circulaire. Il s’agit de la dernière offre d’un portefeuille croissant de logiciels spécifiques au développement durable qui aide les entreprises à accroître leurs capacités de mesure et de gestion des données.

À l’heure où des réglementations relatives au développement durable, telles que des taxes sur le plastique, sont mises en place, la solution SAP Responsible Design and Production permet aux marques d’accélérer leur transition vers des pratiques commerciales d’économie circulaire. Cette nouvelle solution aide les entreprises à avoir une meilleure visibilité sur les flux de matériaux à travers leurs processus, notamment en assurant le suivi et la conformité aux réglementations qui évoluent rapidement, en particulier celles qui concernent les emballages de produits et les plastiques. Alors que les entreprises développent de plus en plus de produits durables, la gestion des matériaux et des données réglementaires devient aujourd’hui l’un des défis les plus complexes de l’industrie de la consommation.

« L’économie circulaire repose sur trois principes, portés par la conception – éliminer les déchets et la pollution, faire circuler les produits et les matériaux, et régénérer la nature. Les solutions numériques jouent un rôle important dans la transition vers une économie circulaire« , a déclaré Andrew Morlet, PDG de la Fondation Ellen MacArthur. « Elles permettent aux entreprises d’intégrer des pratiques circulaires dans l’ensemble de leurs activités, de la conception de produits visant à réduire les déchets dès le départ au suivi du cycle de vie des matériaux qu’elles utilisent. »

Avec la nouvelle solution de SAP, les entreprises peuvent intégrer les principes de circularité dans leurs processus de gestion de base, ce qui permet d’éliminer les déchets et de dégager une nouvelle valeur en concevant des produits durables dès leur conception. À titre d’exemple, le responsable d’une marque de shampooing dispose d’une visibilité sur le cycle de vie complet du produit, y compris sur ses obligations en matière de responsabilité élargie des producteurs (REP) et sur les taxes sur les plastiques des différents marchés. Cette visibilité aide le responsable de la marque à apporter des modifications à la conception pour réduire les déchets et à prendre des décisions sur la manière de réduire les coûts du système de déchets en aval.

« Chaque année, nous utilisons presque deux fois plus de ressources que la planète ne peut en régénérer. Les entreprises peuvent jouer un rôle crucial en conservant plus longtemps la valeur de nos systèmes grâce à une conception de produits intelligente et responsable qui réutilise les ressources au lieu de les éliminer« , a déclaré Scott Russell, membre du Conseil d’Administration et Responsable de la Réussite Client chez SAP. « La conception de produits qui éliminent les déchets et utilisent des matériaux responsables présente une complexité inhérente, mais la solution SAP Responsible Design and Production s’attaque à cette complexité et offre une solution de référence à nos clients, ce qui les aide à fournir des produits circulaires et à mettre en place une économie régénérative. »

SAP Responsible Design & Production, une solution du Cloud co-développée avec Accenture sur SAP Business Technology Platform, fournit des informations sur mesure qui permettent aux entreprises de suivre le rythme des réglementations REP et des taxes sur le plastique, d’intégrer les principes de circularité dans les processus de gestion de base et d’optimiser la conception pour une activité durable.

Pour en savoir plus sur le thème « Aider les entreprises à prospérer dans une économie circulaire », cliquez ici.

Depuis plus de dix ans, SAP montre l’exemple en tant qu’entreprise durable. En plus d’avoir été nommé leader de l’industrie du logiciel dans le Dow Jones Sustainability Indices (DJSI) pendant 14 années consécutives, l’adhésion de SAP à la Value Balancing Alliance et le SAP Integrated Report illustrent son engagement à intégrer les performances économiques, environnementales et sociales pour guider les décisions commerciales.

Pour en savoir plus, consultez SAP Sustainability Solutions et suivez SAP sur Twitter à l’adresse @SAPNews.

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

Contacts presse :

Mathilde Thireau : mathilde.thireau@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

 

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Source de l’article sur sap.com

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Protect Your Design Clients From These 6 Easy Mistakes

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As a web designer, you’re responsible for a lot of things. Your client is relying on you to ensure that their website is user-friendly, accessible, eye-catching, and even good enough on the back-end to capture the attention of the search engines. 

However, what many business leaders and clients don’t realize is that they also have a part to play in ensuring that they get the right results from their site; there’s more to the client and contractor relationship than an exchange of funds. 

Today, we’re going to examine some of the most common mistakes that clients make when they begin working with a website designer for the first time. After all, when a client makes a mistake, it’s up to you to show them how to get back on track. 

Client Mistake 1: Providing Minimal Insight

Creativity, for the most part, is the responsibility of the designer in any web-building project. You know best what you can do for a client. 

When you’re discussing an upcoming project with a business owner, you can walk them through concepts like dark mode design or strategies for digital accessibility. However, you’re still reliant on your client to let you know if there’s anything specific they need. 

An insufficient brief in a web design project usually means that you waste time on a project because you have to go back and forth multiple times, making updates and edits. Getting a brief ironed out properly from day one can reduce misunderstandings and mistakes. 

To get your client started, ask them to share some details like:

  • Who’s the target audience? Do they have a user persona they can share?
  • What specific features does the site need? Landing pages, forms, widgets, etc.?
  • Competitor sites they like: What do they appreciate about those designs?
  • Brand colors and assets: What kind of hues and shades should you use?
  • Technical feature requirements: Does the site need to have its own app, integrate with APIs, or have a checkout solution, for instance?

Client Mistake 2: Underestimating The Workload

Perhaps one of the most common mistakes that clients make when seeking help from a designer is that they have no idea how much work it will take to create the kind of site they want. If they haven’t provided a great brief in the first place, they might not have had a chance to see all the work they’re asking for written down. Walking your client through the brief process can help here. 

On the other hand, if your client has already provided a brief, along with an unrealistic deadline for completion, you might need to have a discussion with them about what you need to do. Walking your client through some of the processes involved in creating their website could give them an insight into how long it will realistically take to bring their ideas to life. 

Additionally, ensuring that your customers fully understand the amount of work you’re taking on could also mean that they can better grasp why you’re charging a certain price for your services. That brings us neatly to the next mistake…

Client Mistake 3: Not Having The Right Budget

Pricing your design services can be a complicated process for web designers. You need to make sure that you’re charging enough to cover the cost of things like essential software and hardware for your company. At the same time, with so many other designers out there, you also need to ensure that your costs are competitive. 

After you’ve gone through the hard work of figuring out what your pricing structure should be, you also need to be capable of justifying that expense to your client. It’s common for many customers to go into their work with a web designer expecting that they’ll be able to get an entire website, blog, and app for less than a couple of hundred dollars. 

Make sure that your client is aware of your pricing immediately to avoid any confusion. If possible, have a pricing page on your website or portfolio which highlights the cost of different packages and precisely what your clients are going to get. 

If your customers can see the value in your services and even equate to an hourly workload or skillset, they might be better equipped to set the proper budget. 

Client Mistake 4: Making Too Many Technology Decisions

You’ll find that you work with many different types of client during your time as a web designer. Sometimes, you’ll have people who come to you not really knowing what they want or need. This means that you may need to spend some time speaking to them about their expectations and discussing what’s possible. 

On the other hand, there’s always a chance that you could work with a client who thinks that they should be making all of the decisions themselves. While it’s true that your client should have some control over things like the style of their website and what features it has, it’s up to you to make technical decisions like what kind of tools you’re going to use. 

If your client tries to dictate everything you do and how you’re going to do it, this could make it difficult for you to deliver your best work. Explain your processes to your customer in advance and find out why they want you to use specific technology. 

For instance, if your client wants to use a specific kind of website builder because they’ve heard it’s “the best,” you can explain what you like most about the product you’re already using. 

Client Mistake 5: Being Too Attached To An Idea

This is a problem that happens in a lot of creative industries. A client goes out and finds something that they like on another website. It might be an attractive landing page or a specific checkout process. They’re so excited by what they see there that they refuse to compromise on that idea when working with their designer – even if the concept isn’t suitable. 

For instance, your client might come to you wanting a website that’s full of dynamic animations and videos. However, if they only have a limited amount of bandwidth from their hosting provider, this could mean that they end up with a slow site that aggravates their customers. 

The best thing you can do when this happens is to present the issue to your client in a way that they can understand. For instance, if you’re worried something will slow down their website, talk to them about how speed is essential to good customer experience. You could even share some page speed stats like: if a page takes more than 3 seconds to load, over half of all visitors will abandon it. 

Seeing the stats for themselves could mean that your clients are more likely to change their minds. 

Client Mistake 6: Working With The Wrong Designer

Finally, one of the biggest mistakes any client can make is working with the wrong website designer. There are a lot of professionals out there, each with their unique skills to offer in things like UX design, ecommerce page creation, and so much more. However, it’s not always easy to know what you need as a business owner getting online for the first time. 

The good news for web design clients is that there’s a lot of information out there that you can use to get informed fast. The bad news for designers is that this means you’re going to need to work at keeping your skills on the cutting edge if you want to attract the widest selection of customers. 

To ensure that you’re more likely to be the right designer for your customers, stay up to date with the latest web design standards, and check out what’s trending in your industry. Webinars, articles, and even TED talks can be an excellent way to brush up your knowledge and make your portfolio much more appealing. 

Strengthen Your Client/Designer Relationships 

Succeeding as a web designer isn’t just about building a robust portfolio full of excellent websites where you can showcase your skills. While it’s true that you need to stay on the cutting edge with your design talents, you also need to make sure that you can create positive relationships with every client that comes to you. 

Like designers, clients can make mistakes too, but not knowing what they want, trying to take too much control, or simply failing to understand the scope of a product. Rather than letting those mistakes hold you back, prove your mettle as a designer by helping your clients navigate these issues. The result will be more streamlined project experiences, happier customers, and better reviews for your company. 

 

Featured image via Unsplash.

Source

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Popular Design News of the Week: November 1, 2021 – November 7, 2021

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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

Fresh Resources for Web Designers and Developers

The Metaverse is BS

8 JavaScript Set Methods You Should Master Today

7 Web Design Tips To Improve Your Site

Visual Git

Nazca – New GUI for the Web

Dashana – Visualize your Data in Less than a Minute

Color Peeker – Color Code in the Menu Bar

Bootstrap V4.6.1

Why We Love FIFA’s New Women’s World Cup 2023 Logo

Source

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How To Improve UX With Sketching

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Is sketching essential to UX and UI designers? Well, if you think of sketching as a way to explore problems and record potential solutions, then yes, it absolutely is.

One of the most challenging tasks of any design process is capturing the initial idea. We’ve all spent countless hours thinking through an innovative solution to a project, only to lose the idea again. It turns out that sketching is a brilliant solution to this problem.

In this guide, you’ll learn how to improve your UX designs using sketching as a tool. First, we’ll answer the question of how sketching benefits design, then we’ll look at the tools you need, and finally what an efficient sketching process looks like. By the end of this 3-minute read, you’ll have valuable new knowledge that will help you as a designer.

Why Sketching Is Important For Designers

When you start working on a project, it’s tempting to jump straight into high-resolution wireframes. But in doing so, you run the risk of spending hours on each little detail, only to discover that the overall concept doesn’t work.

Sketching — unlike drawing, which is about communicating an idea — is a free-flowing, process that allows you to get your ideas down on paper (yes, paper!) fast.

If there’s one thing you take away from this guide, let it be this: sketches aren’t for clients, or colleagues, or Dribbble, sketches are just for you. They’re a non-written way of rapidly making notes. Sketches will help you recall all the possible routes to consider.

Sketching is all about visualizing your ideas quickly and efficiently. When you’re sketching, you don’t have to worry about details, and you don’t have to worry about communicating with anyone else.

By sketching ideas without detail, you can quickly explore numerous solutions for a project. It’s fascinating how sketching can help you visualize an idea and revise it again and again along the way with minimal effort.

So, what revolutionary new tools do you need?

What Tools Do You Need For Sketching?

Designers love new tools, but when it comes to sketching there are relatively few, and you probably already have them to hand.

First, you’re going to need paper. A notebook is fine, it doesn’t have to be high-quality paper; in fact, you will probably feel freer and less restrained if you make sure that it is cheap.

You’ll need something to make a mark on the paper. A pencil is fine, as is a pen, a biro, and just about anything else. Don’t worry about an eraser, sketching isn’t about correcting mistakes, but you will need a sharpener if you’re using a pencil — never draw with a blunt pencil!

Whatever implement you choose, it’s a good idea to have a heavy marker, like a Sharpie, to pick out an important detail, and perhaps a fine pen to add small detail (if required).

Finally, make sure you have a timer to hand. A chess clock is perfect for an old-school aesthetic, but a timer on your phone is perfectly fine. The timer is to make sure you don’t spend too long on one sketch, so you don’t have time to get wrapped up in perfecting the details.

Sketching 101: A Step-by-Step Process

When you’ve been sketching for a while, you’ll discover your own process, and preferred methods. But for anyone new, here’s how to get started.

1. The Initial Idea

As with designing a wireframe, the most challenging step is getting started. Usually, at the beginning of a project, we are overwhelmed. This is because there are so many ideas, and we do not know where to start. For this reason, a detailed analysis of the project is essential.

You can start by thinking about the most important interactions you need to create. This way, you will find out the most important and exciting aspects of the project.

Since most of us get caught up in the fine details, it is beneficial to think of sketching as a brainstorming session. This session is simply about coming up with an innovative solution for a project and visualizing it.

It’s fine to have an idea that you’ll ultimately disregard. This is not the time to edit yourself.

2. Start Sketching

Take a piece of paper and use your sketching tool to divide it into six sections. Set your timer for 5 minutes and start drafting mockups for the first interaction.

Often, designers struggle with this step, and fall back on what they’re used to, i.e. wireframing and high-res mockups. If you find that you’re struggling to start sketching, start by making a mark on the paper; any mark at all. Then, make a second mark. With the third mark, try to position it in a way that says something to you about the project, by its size, weight, position — anything at all. Keep going, and before you know it you’ll have a complete sketch.

It’s vital that you do not exceed the time you give to yourself because sketching is not about fine details. The time is better spent exploring multiple ideas, even if those ideas only serve to confirm that the first idea was the most promising.

Repeating this step can be very valuable. Once you are happy with the results, you can move on to the next and final step.

3. Self-Editing

Unfortunately, you can not take away every concept you have outlined. This step is about choosing your most effective ideas and expanding on them.

Most designers want to create top-notch, detailed designs, and that’s fine. However, sketches are only really helpful for the early stages of a project, and creating perfect sketches in the first stages of a project may not be productive — in fact, it can be restrictive.

It’s often a good idea to combine some of your designs. Redraw them together, and once you’ve done that expand and refine them.

Improve Your Design With Sketching

It doesn’t matter if you think you’re bad at sketching — no one is going to see your sketches except you. Many of us would struggle to sing in public, but are absolutely fine singing in the shower.

Remember that sketching is not about your artistic skills; it’s about capturing an idea and expanding on it. After all, once you have your final design, you will recreate it digitally.

You don’t have to be an artist to be a designer. And since sketching can improve your UX designs, there are many reasons you should give it a try.

Once you’re comfortable with sketching, you’ll find it an invaluable tool for identifying sticking points in a project, and solving them before you reach the wireframe stage.

 

Featured image via Pexels.

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