Articles

Java’s New Threat Model

Actualités, Méthodes et organisation des process IT

Over the last decade of cloud migration, the threat model against Java applications and the way that we need to defend them has shifted. OpenJDK has made one positive change in this area already by deprecating the old SecurityManager, a relic that protected a bygone era of AOL CDs and paper maps. The next positive change in security is to strengthen the supply chain of software components, know what’s running and what’s vulnerable, and communicate this information with non-technical experts whose data is at risk.

Part of this threat model is driven by vulnerable libraries like last year’s Log4j. Although Log4j is a great logging library and was active on patching, many teams scrambled to identify where they needed to apply those patches. For individual Java developers or teams that knew their code and could deploy, the patch was simple — you updated a library and that was it. The reality though is that software moves fast and far, often leaving the locus of control of these technical experts to stakeholders that don’t have the expertise to manage a problem at this level. In a scramble, teams that did not know Java-specifics looked everywhere including .NET software and Python forums. The government of Quebec shut services down until they knew where Log4j wasn’t. This scrambling was not effective and does not protect our data.

Source de l’article sur DZONE

5 novembre 2022/par Service comm.

15 Best Podcast Hosting Platforms

Actualités, Actualités

Podcasts are on the rise. In 2020 consumption of podcasts reached 332.2 million internet users, and this number grew to 383.7 in 2021. And it is increasing steadily – with the number of listeners slated to reach about 509.4 in 2024.

Podcasts have moved from a niche market of discussants in their parent’s basements to being spread across the globe into everyone’s earsets.

However, it’s more complex than just creating a decent show and uploading it. First, your website needs to be able to handle the traffic, lest you want your listeners attempting to sign up for your newsletter on a frisbee. But where does one start?

And that’s where podcast hosting sites come into the picture!

You need a podcast hosting service to publish your podcast episodes online and make them available to your audience. Podcasts are called interactive audio content for a reason. Your podcast listeners can get in touch with you through the comments section, emailing you their feedback, sharing your episodes on social media, and more.

It doesn’t matter if you’re looking to become a mega-star or want to solidify your brand; knowing which podcast hosting platform to use is essential to the podcasting process.

In today’s article, we have covered the 15 best podcasting sites. So whether you are looking for free or paid podcast hosting sites, we have covered everything in detail.

1. Podbean

Podbean is a podcast hosting and monetizing platform that lets you publish your podcasts in minutes. Just set up some basic information about your podcast – and you are set to publish your first episode on Podbean. With Podbean’s intuitive user interface, getting started with the service is as easy as pie!

In the above image, you can see how Podbean will ask you to set up your podcast. Podbean makes it easy to create a professional-looking site from title and description to category and podcast logo. Once you upload your episode, you can also pick a theme for your site.

As you see in the below image, you can customize its fonts and colors and test the audio and appearance before it launches.

Podcasts can also be listened to on Apple, Google, Shopify, and other podcast apps. If you want to embed your podcast on your website or blogs, Podbeans Embeddable Players will make that easy for you. The Embeddable player is also customizable and lets you add branded elements, making the design professional.

You can even connect your social media handle with your Podbean account to directly share podcasts on your social pages.

It doesn’t skimp on statistics, either. Podbean statistics will give you all the insights you need to know about your podcast’s audience, including the top 10 episodes, how many downloads there are at a particular time, where your customers come from, and user retention data.

All in all, it’s a great option to get started with your podcasting journey. However, one downside is that the podcast website isn’t as polished as some podcasters might prefer.

Other key features include

You can host audio and video files without limits on storage and bandwidth.
You can personalize your podcast with your own domain.
You can also schedule your podcast episode in advance.
Once you publish your podcast, users can access it on Alexa devices.
Its Mailchimp integration will help you collect emails for future distribution.
You can monetize your podcast using ads.
Live stream your podcast with a remote co-host or guest.

Pros

They offer a free plan, which provides iPhone and Android app players with 100GB of monthly bandwidth and their own podcast site.
Even though the interface is very intuitive, the resources in their knowledge base will be helpful to beginners.

Cons

You can’t host video podcasts unless you are on their Plus & Business plans.
The podcasting website should be more professional.

Pricing

It starts at $9/month for unlimited storage space, unmetered bandwidth, distribution on significant podcast apps, customizable themes, and more.

2. Buzzsprout

Buzzsprout is a podcasting platform that provides hosting, promotion, and analytics solutions. You can directly distribute your podcast on Google, Apple, Spotify, Stitcher, iHeartRadio, Alexa, Overcast, and more through Buzzsprout.

You can start with easy and free learning material provided by Buzzsprout, including podcasting guides, courses, video tutorials, industry podcasts, and community.

It’s also worth noting that Professional-sounding podcasts don’t come easy. That’s why Buzzsprout’s MagicMastering tool is available for you to use. It’s an audio filter that sweetens your podcast and optimizes it for the best industry standards.

That said, the Magic Mastering feature is only available with the pricier plans, so you’ll have to shell out more money for it.

You don’t have to worry about optimizing your episodes yourself either because Buzzsprout optimizes all episodes in terms of file type, bitrates, ID3 tags, etc.

The best part is that it has dynamic content flexibility, letting you decide whether audio should go at the beginning or end of an episode. It does everything to make your podcast search engine friendly, including transcribing each episode for people with hearing disabilities.

Buzzsprout’s users also usually have good things to say about the platform.

For example, Neil Thacker, founder of Casual Car Guide, who uses Buzzsprout himself, is a big fan of the platform.

Thacker says,

“I have been lucky enough to host a few different podcasts in various industries. Every time, my hosting platform of choice is Buzzsprout. They just get it. Buzzsprout makes it super easy to publish and syndicate your podcast episodes across various mainstream streaming platforms and directories.

If you need a website for your podcast, Buzzsprout gives you the tools to create one. Simply pick a domain and host your podcast there for the world to see. It’s quick and easy to set up and won’t cost you the earth. Go, Buzzsprout!”

Other key features include

It offers a customizable podcast player that lets you skip to the next track or move backward. You can also share your episode on social media and make the player match your website’s branding.
One account can hold multiple podcasts and team members.
You can find all the necessary help through its YouTube channel and Facebook community.
It integrates with tools such as Chartable, Podtrac, Hindenburg, and more.
It also offers Visual Soundbites to match your brand colors.

Pros

It offers competitive pricing and features.
Clean & easy-to-use UI.
Plenty of learning resources.
Free version for 90 days.

Cons

Limited upload time, even with paid plans.
Your episodes will be hosted only for 90 days with the basic plan.
The basic plan does not include Magic Mastering.

Pricing

Starts at $12/month for 3 hours of upload, advanced statistics, unlimited storage, and more.

3. Simplecast

Simplecast is the all-in-one solution for your podcasting needs – including podcast publishing, distribution, analytics, and sharing. Whether you’re a large or small business, it also has similar tool access for all sizes of companies.

Your podcast can be set up anywhere, including Shopify, Google Podcast, Apple Podcast, and other podcast directories. Simplecast gets your podcast on these directories and apps as soon as you publish any episode and then automatically sends it to your listeners.

Then it will provide you with advanced analytics to show how many listeners you have, how many downloads you get, your listeners’ locations, and more. See below for a visual representation of how this works:

It also has a website. That’s right; you’ll get your own website.

This website automatically updates as you publish new episodes and is customizable, mobile-friendly, search engine optimized, and Google Podcast optimized. You can even use your own domain names.

In addition, it allows the user to manage multiple shows in a single account. The image below will show you what the Podcast Dashboard looks like. It displays the number of episodes for each show and other information, such as role and owner.

Other key features include

Its audio analytics come in easy-to-understand visuals and show you different trends – for example, which device listeners use to listen to your podcasts.
Simplecast’s framework is a rock-solid, no-nonsense platform that keeps your stream playing 24/7.
You can import your existing podcast from any platform with just a few clicks.
You can use its players to embed your podcasts on your web.

Pros

All of its plans offer unlimited uploads and storage.

Cons

It does not offer a free version.
I see users getting frustrated with the limited customization options for website themes.

Pricing

It starts at $15/month for two seats, unlimited storage and uploads, basic analytics, a custom domain, a customizable website, and more.

4. Anchor.fm

Anchor is one of the – if not the best free podcast hosting services by Spotify that takes care of creation, distribution, monetization, analytics, and more.

Creating Music+talk episodes on Anchor is as easy as pie. Choose any song from Spotify’s library, place it in your episode builder, add an audio file that you wish to go with the music file, and then submit your episode for review.

Some of the best ways to make money from your podcast are by building an audience and monetizing that audience. And with Anchor, you can monetize in various ways, including by adding paid advertisements to your podcast or asking for donations from listeners.

In addition, the IAB 2.0-certified metrics from Spotify let you measure your podcast’s performance in detail. For example, you can see where listeners are abandoning you on the track and adjust accordingly by adding content that really matters to them. You can also see what type of listeners interact with your podcasts – how old they are, what gender they identify with, and more.

Luciano Colos, founder and CEO of PitchGrade, who uses Anchor for his own podcast, talks about his experience with the platform.

He believes that the end-to-end control of the whole process is what makes Anchor.fm unique.

Colos further shares,

“Even if you’re not a technical person, the interface is so simple that you’ll be able to learn it in minutes. I’ve been using it since the day I started my podcast, and I’m so glad I found it. It’s also worth mentioning that the support on the platform is great. If you ever have a question, you can contact the staff on their Discord channel and will get an answer within minutes.”

Other key features include

All the content rights are yours.
You can distribute your podcast to Google, Apple, Pocket Casts, Spotify, and more.
You can directly record from your phone, tablet, or computer and sync them to all devices.
You can create both audio and video podcasts.
The episode builder has easy-to-visualize building blocks.

Pros

Anchor offers free and unlimited hosting in all plans.
Easy monetization options, that too with ads in your own voice.
You can distribute your podcast to all major podcasting platforms.

Cons

You can host only one podcast per account.
Interview features on phone hosting are limited.
Customer support is limited to online resources.

Pricing

It’s a free platform.

5. SoundCloud

SoundCloud is a platform for both streaming audio and hosting podcasts. Majorly, it’s a popular music-sharing platform, but it also offers a robust podcast-hosting platform used by over 75 million people worldwide.

Creating a SoundCloud profile is also as simple as pie. You can personalize your profile with your own username, profile URL, custom profile image, and header.

SoundCloud is also one of the few podcast-hosting platforms that allow you to create a community around your podcasts. This is handy if you want to grow awareness about your podcast among other users.

Users can comment on specific moments of the track, and other users can see those comments when they reach that moment on the track.

The podcast hosting platform is available for Android and iOS, and you can sign up for free. Of course, there’s an affordable fee for upgrading your account to a creator account.

In addition, SoundCloud lets you distribute your tracks on various channels, including Spotify, YouTube, Apple Music, and more.

Then you have the SoundCloud Analytics dashboard that gives you a quick overview of the number of streams, revenue, and top tracks — but it’s not as detailed as you can get with other podcasting sites. After all, it’s a music streaming platform primarily rather than one specifically for podcasts.

There is little to no knowledge on their website for beginners, which is another disadvantage. That said, it’s pretty easy to use, so anyone without experience in podcasting can easily use the platform.

Other key features include

SoundCloud allows you to share your music on Apple Music, TikTok, Spotify, and more.
Except for the free version, SoundCloud offers unlimited upload time.
If you have collaborators in your profile, you can split the payments with them.
You can also schedule your podcast releases in advance.

Pros

It offers a free plan with 3 hours of upload time.
The hosting fee is affordable.
Listeners can comment on specific moments from your track.

Cons

Many users report that it takes a long time to load the track.

Pricing

It starts at $2.50/month for monetization, distribution, promotion, and split payment features.

6. Transistor.fm

Transistor’s like other podcasting platforms – you can create a podcast from scratch or import it from another platform. Just follow the instructions, and you’re good to go.

Once your podcast is recorded and ready to go, you can invite multiple members to contribute. Its analytics software provides clean visuals and robust insights into listener trends.

For instance, the below image is an overview of the podcast performance:

Now observe that the amount of data and clear visuals make this less overwhelming. As you can see, it gives you insights into average downloads per episode for the specific period, estimated subscribers, and total downloads (month-wise visual presentation).

In addition to providing one-click submissions to significant podcast platforms such as Spotify, Google, Apple Podcasts, Podcast Addict, and more, Transistor also offers one-click submissions to search engines like Listen Notes and The Podcast Index. Transistor is one of the few podcasting hosting platforms to provide a service like this.

Corey Haines, Founder of SwipeWell, shares his experience with the platform,

“I’ve been super happy with Transistor.fm for hosting all my podcasts. Instead of paying for each one individually, Transistor allows me to host all the podcasts I want for a single price. This made me feel free to experiment and start as many podcasts as I wanted. They also have great integrations, analytics, and sharing capabilities to embed on a website or newsletter.”

Other key features include

You can create, import, and host multiple podcasts in a single Transistor account.
You get a unique RSS feed, advanced analytics, a basic webpage, and collaborator invites for each podcast you create.
The analytics tool gives you insights like the number of plays, total plays per episode, average download, devices, and more.
It offers a podcast player that you can embed on your website, landing page, or tweet.

Pros

Multiple podcast hosting options allow you to test different podcast formats for varied groups of listeners.
You can host unlimited podcasts in one account.
It offers a free trial.

Cons

The starter plan, which is a paid one, does not include dynamic ads. It also does not allow you to automate YouTube posting.
There are plenty of resources in their knowledge base, but finding what you’re looking for is confusing.
Only the Business plan allows you to remove Transistor branding from the player.

Pricing

It starts at $19/month for unlimited podcasts, private podcasts, live customer support, a built-in podcast website, and more.

7. Libsyn

Libsyn has the tools to help you get started regardless of your level of podcasting expertise. It assists you in recording, publishing, distributing, and monetizing your podcasts.

The best part? You can host both audio and video podcasts on Libsyn.

To get started with Libsyn, you’ll have to provide a few details, including podcast title, subtitle, description, category, owner’s name & email, author, website URL, and more.

The below image shows what the Libsyn podcast settings look like:

You can also add your own artwork to your podcast. Click “Add artwork” or drag and drop the images in the upload area. Suppose you don’t have your artwork ready. In that case, you can design one on Canva – Libsyn’s integration with Canva makes creating a professional-looking podcast cover simple without any graphic design experience.

Once you are ready with everything, publish your podcast and distribute it to the platforms where your listeners could be, such as Apple Podcasts, Spotify, and Google Play Music.

Libsyn gives you more ways to make money with your podcast, including advertising and subscriptions. For example, you can pitch to the big advertisers on Libsyn’s AdvertiseCast Marketplace or build a community of members who get exclusive access to your content.

Antreas Koutis, Administrative Manager at Financer, shares his experience with Libsyn,

“When I started podcasting on the side, I wasn’t sure which hosting platform to use. There are a lot of options out there, and it can be overwhelming to try to figure out which one is the best. After trying out a few different platforms, I found that I liked Libsyn the best.

It was easy to use and had all the features that I was looking for. I also liked the fact that they offered unlimited storage and bandwidth, which was important to me since I wanted to be able to grow my podcast without having to worry about running out of space. The only downside is that it can be a bit expensive, but overall I thought it was the best option for me.”

Other key features include

Its podcast players allow you to drag and drop your uploads, and you can create an episode from any page.
You can also publish your episodes in batches or pre-schedule them.
With Snippets, you can create a description for your podcasts just once and reuse it with every post.
It provides IAB Tech Lab Verified Stats, which means you can trust the accuracy of the data.
Get access to advanced analytics, including an interactive worldwide map, listener app analytics, demographics, and more.

Pros

Podcasting can be a cinch for anyone who starts with Libsyn’s in-depth, step-by-step guides and other valuable resources.
Its integration with Canva helps you design your artwork with ease.

Cons

The basic plan does not offer unlimited storage or uploading hours.
For advanced features, the price is quite high.

Pricing

Starts at $5/month for 3 hours of uploading, 162MB storage, stats snapshot, basic social promotion, unlimited bandwidth, ad-free website, and more.

8. Podcastics

Podcastics is a complete suite of tools for hosting, sharing, and monetizing your podcasts. The prime reason to give Podcastics a try is its 1-month free trial – no credit card required! And you don’t even need the training to use this platform. But if you need assistance, there’s plenty of help in the help section.

It takes just a few clicks to get Podcastincs up and running. The editor is clean and self-explanatory, as shown in the image below. Just follow the steps, and your podcast will be ready in minutes.

Moreover, if you already have your podcasts on the Apple Podcasts platform, you can easily import all of them into your Podcastics account in just two clicks. Simply type your podcast name in the search box and select yours from the list that appears. This will collect and save all your data, such as titles, descriptions, episodes, etc.

Podcastics is also one of the few podcast hosting platforms that allow you to host multiple podcasts with unlimited episodes under one roof.

Once your podcast is up and ready to be distributed, you can share it with the world on major listening platforms such as Spotify, Google Podcasts, Apple Podcasts, and more. Podcastics makes distribution so much easier by automatically creating an RSS feed for you.

Its magic link never misses redirecting your listeners to the correct platform. You can also add QR codes to your magazines or print flyers to get user subscriptions.

Other key features include

You can host multiple podcasts in one account.
It also records heat maps for you with the most and least active time during the week.
The text editor lets you insert links and lists and style your fonts in episode descriptions.
If you are using a free version, you can use your own server to upload your podcasts. Paid plans offer to host by Amazon Servers.
You can also monetize your episodes using Patreon and affiliate programs.
You can segment your podcasts into sessions and assign episode numbers.
You can schedule your podcasts for specific dates & times.

Pros

It saves your time with the duplicate episodes feature; then, you can edit a few details and post another episode in minutes.
Its description snippets eliminate the redundant task of adding a few same elements for each episode.

Cons

Although it contains so many advanced features, newbies can quickly become confused by the program for the same reason.
For the free plan, you have to use your own server.

Pricing

Starts at $8/month for worldwide distribution, easy import, unlimited episodes, private/unlisted episodes, and more.

9. Spreaker

Spreaker comes with a bundle of tools for you to create, distribute, monetize, grow an audience, and track the progress of your podcasts. You can host and monetize your podcasts with programmatic ads from big brands, such as Green Chef, Lego, Swag.com, CareerBuilder, and more.

Spreaker’s how-to guide for podcasting will get you started in no time. Once you have your podcast’s name, length, and format ready, Spreaker Studio will help you record it, add sound effects, and crop or trim your audio. Finally, add the cover art, and you are ready to publish your first podcast on Spreaker.

Martyna Inkielman, Community Manager at PhotoAiD, shares her experience with Spreaker,

“I find Spreaker the best and most reliable platform. My favorite thing about it is that it provides most of the essential features in one place – pretty much everything related to your podcast can be done on Spreaker. It’s also very intuitive, so it’s effortless to use, even for beginner podcasters.”

Martyna mostly has good things to say about Spreaker, but one thing that bothers her – it doesn’t support video podcasting, so she can’t post on YouTube with it.

Other key features include

With Spreaker, you can share your podcasts on Google Podcasts, Amazon, Apple Podcasts, Spotify, and iHeartRadio.
For monetizing, Spreaker inserts relevant ads in your podcasts no matter how new your episode is.
For analytics, you can choose the plan for the level of detail you need about your podcast interactions. From downloads to listeners’ geolocation, Spreaker shows you every statistic vital to you.
Spreaker Enterprise offers full-stack audio publishing, single-click distribution to various podcast channels, ad campaign manager, and more.

Pros

You can monetize your podcasts regardless of the size of your audience, the number of downloads, or your account age.
You can see real-time analytics of your podcasts because of their IAB Tech Lab certification.

Cons

Users have reported limited options for customer service.

Pricing

It starts at $8/month for 6-months statistics, 100-hours storage, auto-upload to Spotify, iHeartRadio, Apple Podcasts, and more.

10. Podomatic

Podomatic allows you to build your podcasting career in four easy steps: create a free account, record and publish, submit your podcast to big podcast platforms such as Spotify, and keep repeating.

To upload media, you must first add it to Podomatic’s library of supported file formats. It supports file formats including m4a, mp3, mp4, BMP, jpg, png, mp4, m4v, and more.

Podomatic will store your audio and video files in an unpublishable section if they are larger than 350MB, lack an extension, or has an unsupported extension.

To upload a podcast, you only need to determine the title, tagline, cover art, description, category, tags, and language. Then, once published, you can start monetizing it using Patreon, Popcorn, and What For Apparel ads.

You can also get stats on your podcast, including total plays, mobile plays, embeds, downloads, visits, and more. The service goes further into analytics to show your performance over a selected period of time, the performance of individual episodes, and listeners’ graphs.

Other key features include

You can store up to 6 hours of recording (free) or 500MB of files.
It gives you 15GB of bandwidth for a month.
It also offers free tracking of your podcasts daily.

Pros

You don’t pay for your first 20 episodes.
Its premium plans are affordable.
Premium plans offer unlimited bandwidth and storage.
Be it a computer or mobile – you can record and publish high-quality episodes.

Cons

It doesn’t allow the scheduling of episodes.

Pricing

Starts at $2.49/month for 100GB bandwidth, 2GB storage, and more.

11. Blubrry

Blubrry is a podcast hosting platform where you find easy podcast migration from other platforms, live customer support, and in-depth statistics. Blurry is also ready to host your single podcast or a whole slew of them.

With Blubrry, you can get more than just a podcast hosting service. You can grow your audience and connect with listeners by using Podcast Audience Surveys. These surveys give you valuable information about your audience, allowing you to develop a more robust publishing strategy.

For instance, you can see who completed your surveys and see their entire profile with information like identification, age, employment, education, demographics, audience’s listening habits, feedback, and more.

Once you’ve got all these metrics in place, you can then use them to compare and contrast with one another to come up with a more robust publishing strategy. This is something that no other podcast hosting platform does.

Blubrry also offers a free and optional managed WordPress website – designed with all the necessary modules a podcast website needs. In addition, this site automates podcast publishing on your website by using PowerPress Plugin.

And if you’re not looking to host an entire website, Blubrry offers a podcast landing page with a quick display of the show and listen and subscription module.

Want to further know where your listeners are coming from and which device they’re using? Blubrry Stats can help you analyze all of that!

However, it’s worth noting that Blubrry’s Standard plan is so basic that you can’t even use your own domain with it. It doesn’t come with advanced statistics or additional themes and plugins either – so be prepared to buy a pricier plan if you want all of those features.

Other key features include

It allows private podcasting for secured delivery of audio and video to any device.
It comes with a podcast media kit – which gives you an overview of your podcast performance.
It also lets you choose your own logo, branding, and theme.
You can also use your own domain with its advanced plan.

Pros

Additional storage is available for an extra charge.
Listeners’ survey helps build a closer connection with the audience.
Its visual reports are detailed and easy to understand.

Cons

Both paid plans offer minimal storage. The maximum is as little as 400MB.

Pricing

It starts at $10/month for 125MB storage, standard statistics, monetization, email and phone support, unlimited downloads, a custom embedded player, and more.

12. Captivate.fm

Captivate takes pride in its simple, easy-to-use dashboard that covers all the necessary functions and metrics to create, distribute, monetize, and promote your podcast.

Although it does not come for free, the range of hosting features and storage and upload capacities makes the price worth it. Captivate is designed by podcasters for podcasters, so it knows about their needs.

Creating a podcast in Captivate is a 5-step process. First, you’ll need the podcast name, author name, podcast cover art, description, category, directory setting, and more. Once you have all the necessary details, you can start importing your podcast into the Captivate Dashboard.

Then copy your current RSS feed into the current feed URL box and choose the current host—and voila! You are ready to go.

As soon as you publish your first episode, your podcast can be listed on one of the directories that Captivate integrates with.

With Captivate Analytics, you can see total downloads, total listeners, unique listeners, website traffic, listener demographic, and more.

It also offers responsive podcast websites where you can select from 3 templates, add bios, sign-up forms, lead generation modules, and more.

Nina Paczka, Community Manager at Resume Now, shares her experience with Captivate.fm,

“What I like the most is their dashboard – minimalistic yet providing everything you need. If you’re experiencing some trouble, Captivate’s team is there to support you. Considering the above, there’s nothing to dislike there. The platform offers a seven-day free trial. All paid plans cover unlimited podcasts and team members, with access to analytics and marketing tools.”

Other key features include

Each plan offers unlimited podcasts and unlimited storage.
You can import, add, and edit podcast transcriptions within Captivate thanks to its support of podcasting 2.0.
It offers an international support team of 11 that covers four time zones, which means no matter where you are, their customer support will always be available.
It offers Advanced IAB Tech Lab-certified podcast analytics to all podcasters.

Pros

Their blog section is the source for every little question you could have while you are using this platform.
Analytics goes deeper with each metric giving you a complete picture of your podcast performance.
It offers a 7-day trial with all the features.

Cons

It does not offer a free version.

Pricing

Starts at $17/month for 12K downloads, unlimited podcasts, unlimited uploads & storage, podcasting 2.0 support, and more.

13. Sounder

Sounder is another podcast platform on this list that offers tools to monetize, analyze, and promote your podcast across global directories. It follows IAB & GARM industry standards to generate accurate episode ratings, transcripts, keywords, summaries, and more within seconds.

You can create your podcast on Sounder either from scratch or by importing it from an existing platform. Once you sign-up for a free account, you can start with the podcast by entering details such as title, description, category, and artwork.

You can tinker with many more details, including your podcast’s name and description, author name, language, timezone, and more. While setting up these details, you can enable monetization by simply clicking on the relevant option. And that’s it!

Now you can create an episode by uploading an audio file and adding its title and description. Here you can set episode numbers, types, and artwork. You can also pre-schedule them.

If you’ve enabled monetization, you can select whether pre or post-rolls ads should go to your show.

Once you publish your podcast, Sounder will help you distribute it to popular listening apps such as Spotify, Google Podcasts, Apple Podcasts, Stitcher, iHeartRadio, Amazon Music, Pandora, and more.

With Sounder Analytics Dashboard, you can get insights into streams, listeners, revenue, listeners’ demographics, keywords, referrals, and more.

Other key features include

You can have up to four collaborators on your podcast.
You can publish your podcasts under custom domains.
It comes with a podcast player with audio search functionality.
You can host unlimited podcasts in one account.
If you have 50K+ streams per month, you can get early access to host-read DAI opportunities.

Pros

Unlimited podcasts.
Offers a free version for limited features.
UI is clean and intuitive.

Cons

Only offers audio podcasting.
You cannot create membership programs.

Pricing

Available on request.

14. Fusebox

If you’re looking for an affordable podcast hosting platform, then Fusebox is the tool for you! It’s also pretty easy to use and provides a step-by-step guide through the entire process.

To start a podcast using Fusebox, you need to choose whether you’re starting a new podcast or importing from an existing one. In the below image, you can see that the UI is straightforward and easy to follow, even for newbies to podcasting.

If you’re creating your podcast from scratch, you must be ready with the details, such as the podcast title, description, and cover artwork.

Here’s what the form will look like:

You can also import data from your existing podcast by simply entering your feed RSS URL. It will lead you to the subscription page, where you can select a free or pro plan.

If you’re a new user of Fusebox or creating a podcast for the first time, you should enable Easy Hosting from your dashboard. It comes in every paid subscription.

Here, Fusebox will find your podcast and import all the files and data into your Fusebox account – you can just sit back and relax.

Once you’ve set up podcast information, you can start customizing your podcast player. The Branding page lets you select the brand colors that match your podcast or website branding.

You can also add a call to action – a button that prompts listeners to buy your music or sign up for your mailing list.

You can further:

Control the speed of the player
Add a download button and subscribe button
Include a custom URL that sends listeners directly to your online store when they click on the cover art in their iTunes library.

Other key features include

Customizable podcast players will help you stay aligned with your branding.
Fusebox focuses on the metrics that count, such as downloads, referral sources, and top-performing podcasts and episodes.
The easy hosting feature comes with step-by-step instructions to create podcasts.
The built-in mobile player allows you to target listeners on the go.
The podcast player comes with a download, subscribe, and social sharing buttons.
It offers three types of podcast players – including sticky player, full player, and single player.

Pros

Its podcast players are customizable.
Easy, self-guided UI.

Cons

The free version forces you to use your own host and gives you a single-track player with limited customization features.
The starter plan includes only single-track players. To offer the rest of the players to your listeners, you’ll have to upgrade to the Pro plan.

Pricing

Starts at $7.50/month for a single track player, essential analysis, easy hosting, and more.

15. RSS.com

Rss.com is a podcasting app for people on the go. It’s like a Swiss army knife for busy podcasters, with features such as cross-platform analytics, automatic podcast distribution, and unlimited audio storage.

You can start by creating your podcast from scratch or importing it from an existing podcast platform. Both are super easy. To create from scratch, you will need to enter its title, description, language, and more.

Check out the image below to see what you will need:

As you can see, the UI is clean, easy to use, and self-explanatory. Every field is explained as you fill it out, and tips appear onscreen if you need more information. Once you create your podcast, you’re ready to upload your first episode.

The good thing about episodes is that they can be assigned season numbers, episode numbers, and types – giving you the flexibility to publish your episodes in the form of different series or trailers.

If you want to monetize your podcast, you’re in luck – RSS has in-built tools for that. The activation process is also easy and just takes one click.

Rss.com offers you three ways to monetize your podcasts: donations, bitcoin payments, and sponsor ads.

You can also distribute your podcast to listening platforms such as Google, Amazon, Spotify, Samsung, Amazon Music, and more.

Other key features include

Its all-in-one dashboard shows you a complete picture of your podcasts. You can see scheduled episodes and navigate to your podcasts, analytics, distribution, or settings. You can also create a new episode from the dashboard.
Its cross-platform analytics enables you to compare the metrics from different sources. For example, you can determine which podcast channel gives you more listeners or downloads.
It uses podcasting 2.0 – which means you can transcribe your audio and use them for SEO purposes.
From analytics, you can determine the best time to publish your episode and schedule it for the right time.
With its embedded episode player, you can easily embed your podcast to any third-party website.
You can get more reach using social share buttons on your podcast players.

Pros

You can add chapters and soundbites to your episodes.
You can schedule episodes in advance.
Your podcasts are automatically distributed to popular podcast platforms.
It offers a free podcast website.
Each plan includes a free trial with no credit card.
Affordable plans.

Cons

Does not support mobile apps.
No forever-free plan.
Does not support any WP plugin.

Pricing

It starts at $4.99/month for unlimited episodes & audio, cross-platform analysis, RSS feed, free website, custom embedded player, and more.

Frequently Asked Questions about Podcast Hosting Platforms

1. What is a podcast hosting platform?

Podcast hosting platforms are the middleman between you and your audience. They’re a necessary part of the podcast ecosystem — they provide the basic infrastructure that makes it possible for you to create and publish your show.

2. How do I choose a podcast hosting platform?

There are many factors to consider when choosing a podcast hosting platform, including:

Cost – How much does it cost to use the platform? Paid services don’t always offer better features than free ones, but they may come with more support options or other perks.

Features – What does the platform offer in terms of features? Does it have things like automated episode creation, automatic distribution, social media integration, and more?

Support – How good is their support team? Can you reach them if you need help?

Bandwidth – The amount of data that can be transferred from one location to another in a certain amount of time (usually measured in bits per second). The more bandwidth available on your account, the more listeners will be able to download your episodes without having their connection interrupted or experiencing any buffering issues.
A built-in audio player – This allows listeners to listen to your episodes without having to download an external app or visit another website. You can even add social sharing buttons so people can easily share your episode on Facebook or Twitter.

3. Do I need to use a podcast hosting platform?

If you’re just starting out, then it might be easier for you to use a podcast hosting platform because there are so many options available. However, if you have some experience with WordPress, then you can host your own podcast to avoid paying monthly fees and have more control over your content and website design.

4. How does podcast hosting work?

Podcast hosting services provide a platform to upload your audio files as well as convert them into an MP3 format. After uploading your content, it will be available on their servers so that anyone can access them online.

Most of these services also offer some basic analytics and statistics that help you track how many people have listened to your podcast and where they live.

Some even offer more advanced analytics like ranking charts, number of downloads per episode, etc., which helps you understand what people like about your show and how they listen to it (e.g., through mobile devices).

5. What do you mean by “Hosting?”

Hosting refers to storing your files on the Internet. It’s like storing your files on an external hard drive, except that they’re stored online rather than on a physical device. When you upload an episode to a podcast hosting platform, it will be saved there so that listeners can access it easily.

6. How do I upload my podcast?

You need to sign up for an account with a podcast hosting platform (like Libsyn). Once you have your account set up, there is usually an upload tool that allows you to select the files from your computer and add them to your account.

7. What are the best podcast hosting platforms?

Libsyn, Buzzsprout, Blubrry, and PodBean are all popular options for podcasters. It really comes down to personal preference and what type of features you’re looking for. You can also check out our post on how to choose a podcast host if you need more information on making this decision.

8. Can I use iTunes or Stitcher?

No, those aren’t podcast hosting platforms — they’re directories that people use to find podcasts. You’ll need to host your own MP3 files off-site so that they can be accessed by these directories (and other apps/devices).

9. Do I need a website?

No! Your podcast will be hosted on a website provided by the platform you choose, so you don’t need your own domain name or web hosting account. You may want to create an email address for your show so listeners can contact you directly with questions or feedback, though.

10. What are the different types of podcast hosting?

There are two main types of podcast hosting: free and paid. Free hosts do not give you full control over your episodes, while paid hosts usually offer more features and flexibility.

Ready to start podcasting with a suitable podcast host?

Hopefully, we’ve answered a few of your questions and given you the information you need to help you pick the right podcast host for your needs. Whether you’re looking for the best professional podcast host, the cheapest option for monetizing your podcasts, or something in between, there are podcast hosting sites out there that will help you meet your specific requirements.

We think the best way to choose whichever podcast hosting service is right for you is to check out how they handle certain features and what level of support they offer.

Note that free podcast hosting services are a great way to get your podcast started. The free option is perfect for a hobbyist or someone who is interested in the process of making a podcast. From there, you can upgrade to paid accounts for a more dedicated podcast hosting service with some of these platforms or go with a self-hosted option.

Whichever you choose, make sure you read the fine print, so your podcast isn’t censored for inappropriate content or hurt yourself by not having the proper legal disclaimers in place.

Featured image by Freepik.

Source

The post 15 Best Podcast Hosting Platforms first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

2 novembre 2022/par Service comm.

10 Best Website Builders for 2023

Actualités, Actualités

When you need a website, you have two options, you can hire someone who’s an expert in website building to design it for you, or you can make it yourself.

Hiring someone with experience building a website means you’ll get a more professional result, and you should achieve a good return on your investment. However, hiring a freelancer or a design agency has plenty of pitfalls. Budgets can spiral, timescales get stretched, and the end result might not meet your expectations.

The answer might be to build your own website using a website builder. And the best site builders are designed to help you do just that — most don’t require any design or coding knowledge.

Creating a website with a website builder is usually cheaper than outsourcing the job, and the results can be almost as good as a bespoke website. There are even some free website builders out there.

The key is to choose the right website builder that ticks all your boxes and delivers what you want without paying through the nose for bells and whistles you don’t need.

We’ve tested the best website builders on the market. We’ve quizzed professionals and first-time users. We’ve poked around in the dark corners of UIs. All to bring you this guide to the top website builders on the web. This comprehensive guide to the best website builders for 2023 contains everything you need to know when selecting a site builder.

What To Look For in a Website Builder

The most significant obstacle people face when using website builders is you don’t know what you don’t know. There’s so much information online that it’s hard to know where to start.

That’s why we put together this guide to the best website builders, so small businesses everywhere can make an informed decision about website building.

Choose a Site Builder With High-Quality Code

The first thing you need to look for is production-ready code. That means source code that is modern, robust, and hack-free. (All of the website builders on this list meet those criteria.)

Identify What A Successful Website Looks Like To You

Professional designers start by identifying a website’s purpose. Websites perform best when they have a clear purpose.

If you’re a wedding photographer, you will want to showcase your portfolio and generate new leads. You’ll want to sell products online if you own a clothing store. If you’re a community group, you want to raise awareness and encourage public interest.

Whatever your goal, a website builder listed below will help you achieve it. And choosing the best option for you will be a more straightforward process if you’re clear about that goal to start with.

Think About Design Flexibility

One of the defining characteristics of any website builder is how flexible its designs are. Some of the best website builders give you complete control over every detail of your design. Other website builders limit you to choosing from a selection of pre-designed blocks.

If you’re prepared to compromise on your design, you will have more options. On the other hand, if you want to achieve a specific look, you may need to opt for a more flexible website builder.

Be Honest With Yourself

Next, consider your own level of experience and the amount of time you have to invest in learning to use a tool and build a website. Some website builders will get you online fast, but even some of the best website builders take a little time to learn.

Some people can spare 3–4 hours every weeknight to learn how to leverage a complex website builder — that helps a lot when building a complex site like an online store. Other people have family commitments or social engagements and just need to get something done fast.

There’s no right or wrong answer. You don’t need prior experience, and you don’t need to commit to an evening course to get online. If you want to put a website online in 15 minutes and then forget about it, that’s fine. Make sure you choose a website builder that can help you do that.

Check Out the Support Options

Speaking of your experience, we don’t want to put a damper on things, but what will you do if something goes wrong?

Websites experience problems from which website builders are not exempt. Most of the best website builders use a CDN (Content Delivery Network) for web hosting. But CDNs aren’t infallible.

Some site builders offer a free domain, and all of the best website builders allow you to use a custom domain name and free SSL certificate. What happens if there’s a problem with it? Does the site builder’s support extend to domains?

Happily, most website builders offer an excellent level of customer support. So before you start, check what help you’re entitled to and how to get assistance should a problem arise.

Make Full Use of Any Free Trial

Most of the best website builders offer a free trial or even a free-forever package. The free trial is your opportunity to try out the UI (User Interface) and get a feel for the product.

All the website builders we’ve listed below specialize in a particular type of site. Most cater to small business owners. Each has pros and cons and can help you achieve your online goals. However, in the end, the success of your site comes down to you; you can use a free web builder and still succeed if you’re willing to put in the work.

Trust your instincts: if you find a particular site builder intuitive, then the chances are you’ll be able to create a great website with it.

Wix: Best Website Builder for Small Business Owners

Wix is widely considered to be one of the best website builders of 2022, and a quick glance at its extensive list of features will tell you why we expect it to still be the top website builder platform in 2023.

First up is a vast number of templates giving you more selection than almost any rival. There’s so much choice that you’ll probably spend longer choosing your template than actually building your site!

Wix’s editor uses an intuitive drag-and-drop editor that enables anyone to create just about any design. It’s not the most straightforward editor on the market. Still, Wix has extensive documentation, so if you have the time to tackle a modest learning curve, you should quickly get to grips with the UI.

Of course, Wix also includes core features like custom domain names and free SSL certificates.

On top of these features, Wix provides various marketing tools to help your site grow toward profitability.

Finally, for freelancers and web design agencies, Wix provides Editor X, a professional solution for creating multiple websites for clients. Editor X is an excellent addition to Wix’s lineup. However, it’s not the best option for design agencies (keep reading to find out which tool we think tops Editor X).

Wix Features

Wix is the biggest website builder in the world and includes hundreds of features that make building a website simple. Here are just some of the highlights.

Huge Range of Templates

Wix boasts a huge range of 800+ customizable templates for every kind of business, from online stores to simple marketing sites.

Intuitive Drag and Drop Editor

Wix’s intuitive drag-and-drop editor makes it a simple task to achieve almost any design with little to no design experience.

There are a couple of downsides to this approach. Firstly, many small business owners opt for a website builder because they need a guided design process — unlimited options can actually make things harder. Secondly, the highly flexible design system Wix offers can introduce unexpected bugs at different device sizes.

Editor X

Editor X is Wix’s solution for freelance designers and web design agencies. It allows you to build client sites with dedicated tools for professionals.

App Market

Wix’s AppMarket is a dedicated app store with hundreds of plugins that enable you to expand your website’s capabilities quickly and easily. You’ll find everything from table reservation apps for restaurants to social media integrations.

Velo

Velo is Wix’s open development platform for building web applications. This is an ambitious project that aims to move web builders into areas in which they typically cannot compete: complex web apps.

For most businesses, Velo is far beyond what you need; for most app developers, it isn’t enough yet. But it’s great to know this opportunity is on the horizon.

Ecommerce

Wix has a range of tools to help your ecommerce business grow. There are coupons, discounts, bookings, and shipping tools.

Ascend

Ascend is Wix’s built-in marketing suite. It includes a CRM (Customer Relationship Manager) which is excellent for fostering long-term business relationships and eliminates the need for a third-party app.

Email Marketing Tools

Email is still the most effective way of staying in touch with your customers. Wix’s built-in email marketing tools make it easier to manage email campaigns, all from your Wix dashboard.

Free Domain

Wix will even give you a free domain for a year on everything except its basic package.

Pros

Relatively intuitive design process
Excellent documentation and quick-start guides
Reliable and secure system
Huge range of tools
Extensive plugin market

Cons

Sites are less responsive than some rivals
SEO (Search Engine Optimization) options are limited
Difficult to change templates once you’ve selected one
Image and video-heavy sites perform poorly on mobile devices
Design flexibility can introduce unexpected bugs

Pricing

Wix has multiple tiers of pricing depending on the features you require.

Note that the availability of some Wix plans varies depending on your location.

Website Plans

Website Plans are aimed at those users creating an individual site.

Combo: $16 per month — 2 Gb bandwidth and 3 Gb of storage, plus 30 minutes of video streaming.

Unlimited: $22 per month — Unlimited bandwidth, 5Gb storage, 1 hour of video streaming, and access to marketing tools.

Pro: $27 per month — Unlimited bandwidth, 50Gb storage, 2 hours of video, marketing tools, social media tools and priority support,

VIP: $45 per month — Unlimited bandwidth, 100Gb storage, 5 hours of video, marketing tools, social media tools, and priority support.

Business & Ecommerce Plans

If you want to accept payments online with Wix, you’ll need a business plan.

Business Basic: $27 per month — 20Gb storage space, 5 hours of video, online payments

Business Unlimited: $32 per month — 35 Gb of storage, 10 hours of video, multiple currencies, multi-channel selling, dropshipping, product reviews

Business VIP: $59 per month — 50Gb of storage, unlimited video, marketing, and sales tools, dropshipping, product reviews, and a loyalty program

Enterprise Plans

Wix provides custom solutions for enterprise customers. If you have a large site with complex needs, then Wix can design a complete solution for your brand. Contact Wix directly for pricing.

Bottom Line

Wix is one of the best website builders available for creating your own website. Its flexibility, massive range of features, and ability to scale are ideal for many new and established businesses. But, if anything, Wix’s vast range of options can be a hindrance and make its learning curve a little steeper than necessary.

Wix is a great allrounder, but it’s not the easiest, cheapest, or fastest website builder. So keep reading to discover the best alternatives to Wix.

Squarespace: Best Website Builder for Creatives

Squarespace is the ideal website builder for anyone for whom aesthetics are a primary concern; it boasts the most beautiful templates of any website builder.

On its higher tier packages, Squarespace allows ecommerce sites to host their own checkout. This is radically different from some website builders further down this list and ensures a consistent customer experience while maintaining a secure checkout.

For professional designers, Squarespace offers Circle, an invite-only program for professionals creating multiple sites in Squarespace. To qualify, you must build at least three websites on the Squarespace platform.

Squarespace Features

Beautiful Templates

Squarespace has hundreds of templates, widely considered to be amongst the most beautiful designs of any website builder.

Additionally, you can purchase Squarespace templates at a number of different design marketplaces, giving you even more options.

Powerful Ecommerce Features

Squarespace has everything you need to power an online store, from selling an individual item to a huge product range. You can even sell online classes.

Integrated Marketing Tools

Squarespace includes integrated marketing tools like email campaigns that carry your branding from your site to your customers’ inboxes.

Squarespace also includes a very capable blogging app with all the features you need to start publishing content that will engage your users and boost your position on SERPs (Search Engine Ranking Pages).

Circle

Circle is Squarespace’s partner program for professional web designers. You will need to build at least three Squarespace websites to qualify.

Members of Circle get free educational content to keep their skills up to date and access to product betas.

Pros

Award-winning templates
Incredible customer support
Seamless integrations
Simple but powerful ecommerce features
Create a stunning site in 15 minutes

Cons

Steeper learning curve
Limitations on navigation
Slower than average page speed
Premium-priced plugins
No free domain
Custom CSS restricted to the business plans

Pricing

Squarespace offers four simple pricing plans. Additionally, you can save up to 30% by opting to pay annually instead of monthly.

Personal: $23 per month — 2 contributors, curated templates, simple analytics, mobile version of sites

Business: $33 per month — unlimited contributors, business tools, advanced analytics, ecommerce with 3% transaction fees

Basic Commerce: $36 per month — unlimited contributors, business tools, ecommerce analytics, merchandising tools, 0% transaction fees.

Advanced Commerce: $65 per month — Everything in the basic commerce package plus abandoned cart recovery, subscriptions, advanced shipping options, and discounts, as well as APIs for third-party integrations.

Bottom Line

Squarespace offers undeniably beautiful sites. Its editing experience takes a little getting used to but is far from complex. Its simple, transparent pricing means your costs are predictable, and there is genuine value in its 30% discount for paying annually.

Due to its shallower navigation, it’s best suited to smaller online stores with dozens rather than hundreds of products. However, artists and craftspeople will love selling their work on Squarespace.

Shopify: Best Website Builder for Online Stores

Shopify is the best-known website builder for creating an online store, and for a good reason. Few website builders manage to handle online sales with the grace of Shopify’s ecommerce features.

That does not mean it’s without its failings. The biggest issue for most Shopify users is the restriction on the number of product variants, which is capped at 100, and always seems to be reached too quickly. Another common gripe is the styling restrictions placed on the cart in the name of security, which prevent anything but basic styling from being applied to your checkout process.

Shopify is one of the best online website builders, but it eschews the usual drag-and-drop interface approach and instead uses templates and editable code.

Templates typically come with styling options, and there is a WYSIWYG (What You See Is What You Get) style editor for adding content. However, you’ll need to hire a developer or learn basic coding to customize your template significantly.

The upside of this approach is that there’s a vast Shopify ecosystem, with thousands of templates and plugins available in the dedicated store and on third-party marketplaces.

Shopify Features

Vast Number of Templates to Choose From

Shopify has a huge number of templates, there are hundreds of native templates, and there are thousands more available from third-party marketplaces.

Extensive Plugin Store

Shopify has an extensive plugin store with 6500+ add-ons, from apps to improve your UX to helpers to simplify third-party integrations with SaaS (Software as a Service) like Mailchimp and AliExpress.

Social Media Integration

Shopify isn’t just an online store; it makes selling products across multiple channels, like Facebook, Twitter, Instagram, and even email, a simple process.

Industry-Leading Education

Shopify has a plethora of resources to help you create an online store and maximize your sales. It provides online courses and community resources and a dedicated and knowledgeable customer support team.

Pros

Highly optimized checkout
Recognized and trusted platform
Sell across multiple channels like Etsy and Facebook
Huge app store
Manage large inventories easily
Fast customer support

Cons

Checkout has limited styling options
Coding knowledge is needed to fully extend Shopify
No simple drag-and-drop editor
Additional costs if buying a template or plugins
Steep learning curve compared to other website builders
Limits on the number of variations per product

Pricing

Shopify offers three website plans. You can save 50% if you pay annually instead of monthly.

Note: in addition to your plan, Shopify charges a per-sale percentage plus $0.30 for online transactions.

Basic: $29 per month — Basic reports, 2 staff accounts, 4 inventory locations, up to 77% shipping discount, 2.9% + $0.30 fee per transaction

Shopify: $79 per month — Professional reports, 5 staff accounts, 5 inventory locations, up to 88% shipping discount, 2.6% + $0.30 fee per transaction

Advanced: $299 per month — Custom reports, 15 staff accounts, 8 inventory locations, up to 88% shipping discount, 2.4% + $0.30 fee per transaction

Shopify is aimed at small businesses but also provides ShopifyPlus, an enterprise-grade solution for high-volume businesses that starts at $2,000 per month.

Bottom Line

Shopify sets the bar for ecommerce solutions. When it comes to selling online, it’s the first choice for many businesses.

Shopify occupies the middle ground between website builders and custom solutions. As such, making changes is difficult. Once you’ve chosen your template and exhausted the built-in features of the template, your only recourse for further changes is to hire a developer (or learn to code).

Shopify is laser-focused on ecommerce, so it’s a poor choice for anything but ecommerce. However, if you’re aiming to quickly establish an online store with scope to grow, Shopify is impossible to beat.

Webflow: Best Website Builder for Design Agencies

Webflow is a website builder geared solidly towards freelancers and design agencies concerned with building a website for their clients.

For professional website designers who possess at least a passing understanding of HTML & CSS, Webflow is an ideal way to create a website.

With its white labeling and a complete CMS (Content Management System), Webflow allows you to serve sites to clients as custom builds. Clients can then edit content in a simplified dashboard called Editor; this lessens the learning curve for clients and avoids the risk of them fiddling with site-breaking settings.

Webflow Features

Full CMS

Webflow employs a full CMS (Content Management System) to separate design and content and allow you to use data to create a website rapidly. In this respect it’s like a the best elements of Wix and WordPress combined.

Powerful Design Process

With Webflow you have the option to fully customize almost every aspect of your design, without code.

Start with a blank canvas, or a template, then use the drag-and-drop editor to add HTML elements onto your page. Create reusable symbols to speed up your site creation.

White Labeling

White labeling means teams can create client sites in Webflow without the client knowing how the site is built — design agencies don’t have to worry about clients cutting out the middleman and going straight to Webflow to save money.

Webflow Enterprise

Most website builders are out of their depth when it comes to enterprise-grade sites with high volumes of traffic. Not so Webflow, which delivers advanced security, traffic scaling, and guaranteed uptime for its enterprise customers.

Pros

Comprehensive SEO tools
Extensive customization options
Industry-leading documentation
Excellent for client work
Fast customer support
Awesome free plan

Cons

Not beginner-friendly
No plugin store
HTML & CSS knowledge advisable
Membership sites are only in beta
Complicated pricing
Eye-wateringly expensive

Pricing

Webflow offers a multitude of pricing options depending on whether you’re an individual, a reseller, or an online store.

If you’re running an individual site you’ll need either a website plan or an ecommerce plan. If you’re an agency planning to resell Webflow to your clients you’ll need a workspace plan for your team in addition to a website or ecommerce plan for every client site you publish.

Website Plans

If you’re an individual, Webflow provides three plans to choose from. You can save up to 22% by opting to pay annually instead of monthly.

Basic: $18 per month — 0 CMS items, 500 form submissions per month, 50Gb bandwidth.

CMS: $29 per month — 2,000 CMS items, 1,000 for submissions per month, 200Gb bandwidth, and up to 3 guest editors

Business: $49 per month — 10,000 CMS items, 2,500 form submissions per month, 400Gb bandwidth, up to 10 guest editors

Ecommerce Plans

To unlock features specifically designed for online selling, you need to opt for one of Webflow’s ecommerce plans. You can save up to 30% by opting to pay annually instead of monthly.

Standard: $42 per month — includes everything in the individual CMS plan, plus 500 products, 2% transaction fee, and a maximum of $50,000 in annual sales

Plus: $84 per month — includes everything in the individual business plan, plus 1,000 products, 0% transaction fee and a maximum of $200,000 in annual sales

Advanced: $235 per month — includes everything in the individual business plan, plus 3,000 products, 0% transaction fee, and unlimited annual sales

Team Plans

For teams, Webflow offers workspace plans in addition to website and ecommerce plans. There is a free plan while you learn Webflow, and you can save up to 33% by paying annually.

Note that team plans are charged per seat, so for example, the cost for four designers of the Growth package is $240 per month (not $60 per month).

Core: $28 / seat per month — for small in-house teams, up to 3 seats, a maximum of 10 unhosted sites, custom code and code export.

Growth: $60 / seat per month — for growing in-house teams, up to 9 seats, unlimited hosted sites, custom code, custom export.

Freelancer: $24 / seat per month — for freelancers or small agencies, up to 3 seats, full CMS access on unhosted sites

Agency: $42 / seat per month — for agencies, up to 9 seats, full CMS access on unhosted sites

Large teams with more than 9 team members will need to contact Webflow for its enterprise plan, which promises unlimited seats.

Bottom Line

Webflow is aimed at design agencies and freelancers who need a web host for client work and is one of the best website builders for managing multiple sites.

Due to its advanced feature set, Webflow is relatively complex to use. However, it is far simpler than a bespoke site, and anyone with a cursory understanding of web technologies should master it in a short space of time. Additionally, its Editor feature simplifies it for clients.

Unfortunately, Webflow’s ecommerce plans are expensive and ecommerce features are limited. Anyone looking to sell online might want to consider other site builders instead.

If you’re a design agency building multiple client sites, Webflow is an excellent platform to adopt…if you can afford the team plans.

Duda: Best Website Builder for SEO

Duda website builder has been outperforming its rivals since 2021, when Google introduced Core Web Vitals and, in the process, made SEO all about speed.

Duda produces blazing-fast, reliable sites and, in doing so, ticks all of Google’s boxes for a quality site that it wants to rank highly.

On top of this, Duda provides a white-label option, allowing design agencies to build sites for clients on the platform. In fact, this is what Duda was initially created for.

Duda offers beautiful design in a simple-to-use package. As such, it produces some of the best no-code websites.

Duda Features

Simple Editor

Duda offers a Simple Editor option that allows you to provide your clients with a simple website builder of their own. Predesign elements that work together, then let your clients combine them in whatever way they please.

Clients will feel empowered, and you get a website project out the door with less work and fewer revisions.

White Labeling

Duda is aimed squarely at freelancers and design agencies that want to foster an ongoing relationship with their clients.

Team Libraries

Build your own library of widgets, templates, and sections. Share across your entire team, so client projects are created with your in-house approach.

Omni-Channel Ecommerce

Duda enables ecommerce sales across the web and social media, with your inventory synced everywhere you sell, from Facebook to eBay and Amazon.

Managing a store is simple with store management apps for iOS and Android.

Pros

Extremely fast page speed
Beautiful templates
Award-winning customer support
Intuitive drag-n-drop interface

Cons

Relatively expensive
Limited plugin store

Pricing

Website Plans

Duda offers three pricing plans for websites, and you can save up to 33% by paying annually instead of monthly.

Basic: $19 per month — 1 website, email customer support only, no team or client collaboration

Team: $29 per month — 1 website, email chat and phone customer support, up to four team members, white label client access

Agency: $59 per month — 4 websites, priority email chat and phone customer support, up to ten team members, white label client access, widget builder, export control

Duda also offers custom plans for clients with enterprise-grade sites; contact them directly for pricing.

Ecommerce Plans

Duda provides ecommerce features as an add-on, which means if you want to use Duda to create an online store, you need to sign up for one of their website plans as well as one of their ecommerce plans.

Note: you can pair any of the ecommerce plans with any of the website plans; they don’t need to scale together.

You can save up to 25% on Duda’s ecommerce plans by paying annually instead of monthly.

Standard: $8 per month — Up to 100 products

Advanced: $22 per month — Up to 2,500 products, sell subscriptions

Unlimited: $49 per month — Unlimited products, sell subscriptions, Square PoS integration

Bottom Line

SEO is a complex subject, and many factors feed your ranking on Google, Bing, and other search engines.

What is universally accepted is that fast pages translate into a better ranking.

If you’re looking for a blazing-fast website builder to help you establish a strong online presence, Duda must be near the top of your shortlist.

WordPress.com: Best WordPress Website Builder

WordPress is a juggernaut of an app; its rise has been unstoppable, and 43% of the web is made up of WordPress sites. Furthermore, WordPress.com — not to be confused with WordPress.org — is a WordPress site builder. That means all you need to do is log in and have all the power and flexibility of WordPress at your fingertips.

The downside to all this power is that WordPress.com is a big step up in complexity from most of the site builders on this list. It’s not as complex as its self-hosted sibling, but you’ll still need to spend some time getting acquainted with the advanced features.

You’ve probably heard that WordPress is insecure. We’re sorry to say that’s true. WordPress’ main vulnerability is its third-party themes and plugins — the commonality of a WordPress site means criminals consider it worth exploiting. WordPress.com web hosting is considerably more secure than self-hosted WordPress.org, but hey, it’s still WordPress.

But if you decide the security risk is acceptable, WordPress.com offers an ecosystem of themes and plugins unparalleled for its range and variety.

WordPress.com Features

Huge Ecosystem

WordPress has a vast ecosystem, perhaps the largest of any design software. There are thousands of professionally designed themes, and over 50,000 plugins, providing enormous scope for customization.

When vulnerabilities are found, more often than not, it’s the result of a flaw in a plugin update. So if you install a lot of plugins, you are exposing yourself to increasing security risks.

Unfortunately, in order to take advantage of the WordPress ecosystem, you need to be on one of WordPress.com’s higher-priced plans.

Secure Web Hosting Service

WordPress sites are notoriously insecure, but WordPress.com solves most of the issues thanks to a dedicated security team.

Drag-and-Drop Editor

The whole WordPress community has been working on evolving the design process from coded templates to a drag-and-drop editor called Gutenberg. Gutenberg started out small, but it gets better all the time and now offers a good level of design control without overwhelming beginners with too many options.

Pros

Generous free plan
Intuitive drag-and-drop editor
No installation required
Great live chat support
Ideal for blogging
50,000+ plugins
Vast number of templates
Secure web hosting service

Cons

Unintuitive
Slow page-load times
Persistent security concerns
Premium templates and plugins are restricted to more expensive plans.
SEO locked behind more expensive plans

Pricing

There is a generous free plan that is ideal for getting started. Beyond that WordPress.com offer four price tiers. You can save up to 50% by paying annually instead of monthly.

Note: many of WordPress.com’s best plugins are not free; make sure you budget for the cost of any plugins you intend to use.

Personal: $4 per month — Remove WordPress.com ads, collect payments

Premium: $8 per month — Remove WordPress.com ads, collect payments, earn ad revenue, install premium themes, Google Analytics integration

Business: $25 per month — Remove WordPress.com ads, collect payments, earn ad revenue, Google Analytics integration, install plugins, automated site backups.

eCommerce: $45 per month — Remove WordPress.com ads, collect payments, earn ad revenue, Google Analytics integration, install plugins, automated site backups, accept payments in 60+ countries, top shipping carrier integration, premium design options.

WordPress.com also provides WordPress VIP, an enterprise-grade package that starts at $25,000 per year.

Bottom Line

Opting to use WordPress.com boils down to one thing: building a website with the WordPress ecosystem. That means you must select at least the Premium price tier (to install premium themes) or the Business price tier (to install plugins). As a result, WordPress.com, on the lower packages, has limited appeal.

WordPress.com is one of the better choices on this list for blogging. If you hope to attract a lot of organic traffic from search engines, then WordPress.com’s blogging heritage will serve you well.

GoDaddy: Best Website Builder for Marketing

GoDaddy is best known for website hosting but does not have the best reputation regarding reliable software; however, its web builder dispels that myth by producing good quality code and decent page speed.

Unfortunately, it achieves its performance by limiting your design options. For example, you can’t add individual elements to your site; you must add whole sections and customize them. However, suppose you don’t feel particularly confident with design. In that case, having someone else make those decisions for you can be a real bonus.

A big flaw with GoDaddy’s ecommerce features is that the checkout isn’t hosted under your domain name; it’s hosted on a third-party website. Consumers are increasingly concerned about scams, and the site URL changing this way can feel like a real red flag.

GoDaddy website builder has a version control system built in. This helpful feature allows you to revert back to an older version of your site. So if you make a change, undoing it is just a couple of clicks. That’s great for websites that want to make temporary, seasonal changes to their website and then revert back to the everyday design.

GoDaddy Features

AI-Powered Advice

GoDaddy uses a surprisingly effective AI to offer advice, helping you to establish an online presence and boost your business.

Integrated Marketing Features

GoDaddy has some of the most comprehensive marketing tools of any website builder. SEO, social media, and email marketing can all be employed to connect with and retain customers.

Hundreds of Themes

GoDaddy offers hundreds of customizable themes that you can edit with no technical skill or experience.

Free Image Library

Lots of businesses struggle with images when they first start out. GoDaddy has a built-in library of professional images that you can use until you have your own.

Pros

Award-winning 24/7 support
Very simple to use
Quick build process
Add-on tools

Cons

No plugin store
Limited SEO, especially on lower plans
Limited styling options
Ecommerce checkout hosted elsewhere

Pricing

GoDaddy offers four simple pricing tiers. You can save up to 37% by paying annually instead of monthly.

Note: The availability of GoDaddy Plans varies depending on your territory.

Basic: $9.99 per month — 1 social media platform, 5 social posts per month, 100 email marketing sends per month

Premium: $14.99 per month — Unlimited social media, 25,000 email marketing sends per month, SEO tools, group events, paid appointments

Ecommerce: $16.99 per month — Unlimited social media, 25,000 email marketing sends per month, SEO tools, group events, paid appointments, product listings, flexible payments, promotional features

Bottom Line

GoDaddy isn’t the best overall website builder, and neither is it the cheapest website builder. But it is a good, solid, middle-of-the-road choice for small businesses.

Where GoDaddy website builder does excel is in the business tools that come with its site builder platform. Its marketing tools are excellent, and its new AI-powered hints are a great way of guiding you toward a profitable site.

Wrap all of this up at a competitive price, and GoDaddy is worth a look if you want to do all your web design and promotion in one place.

Carrd: Best Website Builder for One-Pagers

Carrd is website builder software for anyone building a one-page site. One-page sites are ideal for product microsites, event sites, small companies, time-limited promotions, contact forms, and many other websites.

One of the most complicated tasks when a software company sets out to create a website builder is navigation. Carrd circumvents that problem by eliminating the need for navigation, which results in a more straightforward UI, compact code, and faster page speeds.

There is a bit of a learning curve with Carrd. For example, it helps if you understand the basic principles of CSS. But if you don’t, the documentation will help. And getting to the nuts and bolts under the hood of your site can give you a real sense of ownership.

Carrd allows you to build and publish three sites for free. But if you want to publish more than three and use pro features like custom domains, it will charge you $19 per year — that’s just $1.58 per month.

Carrd Features

Sensational Value

Carrd is one of the cheapest website builders around. At just $19 for an entire year, you normally struggle to find plain web hosting this cheaply.

The price reflects the limited feature set — Carrd lacks the marketing and SEO tools that the top website builders have — but for many small businesses who just want to establish an online presence quickly, a one-page site is exactly what they need.

Custom Code

Unlike many of the premium website builders on this list, Carrd allows you to use custom code on its sites.

Custom code requires a little more knowledge than the average site builder, and many people prefer a drag-and-drop interface. However, adding custom code to Carrd is far easier than adding it to Shopify, for example.

Widgets

Carrd refers to its plugins as widgets. It doesn’t have a full app market or ecommerce features, but you can add widgets from services like Stripe and PayPal to expand the capabilities of your Carrd site.

Pros

Very low cost
Perfect for one-page sites

Cons

Steeper than expected learning curve
Limited to one-page sites
No free domain or free SSL certificate

Pricing

Carrd allows you to publish three branded sites for free. It only has one paid plan, which is billed per year. Carrd also provides a free seven-day trial.

Note: Carrd’s Pro plan allows you to build multiple sites.

Carrd Pro: $1.58 per month (billed annually at $19) — build more than three sites, custom domains, signup forms, payment forms, Google Analytics, widgets, custom code

Bottom Line

Carrd is an excellent website builder that outputs solid production code. If you need to get a one-page site online fast, then Carrd is a perfect choice.

At just $19 for a whole year, Carrd is one of the best-value website builders on this list.

Unfortunately, one-page sites typically have a limited lifespan, and sooner or later, you’ll want to expand. At this point, Carrd will cease to be a viable option and you’ll have to look at other website builders.

But at this price, you could have a one-pager up in the next 15 minutes. That’s hard to knock.

Square Online: Best Website Builder for IRL Businesses

Square Online is part of the Square product range that includes one of the most popular PoS (Point of Sale) solutions. Square Online is an excellent option for brick-and-mortar businesses that exist IRL (In Real Life). It’s also one of the few entries on this list that qualifies as a free website builder.

Square acquired the Weebly website builder in 2018 and redeployed staff to develop Square Online. Although Weebly continues to exist, all development seems channeled into making Square Online’s ecommerce features the best option for building an online store.

Square Online is more straightforward than Shopify for building an online store and offers a range of tools to integrate online and offline business.

Square Online is perfect for businesses that need an online store but feel website building is too technical. Its broader ecosystem of business tools means you can do everything digital in one place, with a consistent set of UIs and workflows, which makes things easier.

Square Online Features

POS Migration

If you’re already a customer of Square’s PoS (Point of Sale) products, then you can export your inventory from your PoS device and import it into your online store, saving yourself hours while ensuring that your products are synced.

Multichannel Sales

Square Online is just part of the Square group of products. Consequently, your sales aren’t limited to your website. As well as the obvious PoS option, Google, Instagram, and Facebook integrations are available.

Restaurant Tools

Square is particularly well-suited to restaurants, bars, and cafes. It provides scheduling software, team management, and loyalty cards, all of which make running a service business online a cinch.

Pros

Simple e-commerce features
Intuitive UI
Integration with the Square ecosystem
Generous free plan

Cons

Limited design options
Lengthy website building process

Pricing

Square Online offers three price plans, all of which are priced monthly but billed annually. Its lowest-priced tier is free, except for card processing fees.

Note: different pricing plans are available in different territories.

Free: $0 per month — Unlimited products, sell on social media, SEO tools

Plus: $?? per month (billed annually) — Free tier features, Advanced item settings, Accept PayPal

Premium: $?? per month (billed annually) — Plus tier features, reduced processing rate, real-time shipping rates

In addition, Square Online offers an enterprise solution for high-volume, multi-location businesses. Contact Square directly for pricing.

Bottom Line

With the financial backing of its parent company Square Online has the resources to evolve into a world-leading website builder; it just hasn’t gotten there yet.

Like a couple of other website builders on this list, Square Online is aimed directly at anyone who wants to build an online store — or, in fact, commerce in general. So you should look elsewhere if selling online isn’t central to your site.

But suppose you’re already invested in the Square ecosystem with PoS devices in physical locations. In that case, using Square Online is a no-brainer.

And if you’re willing to look past some of the design restrictions in favor of good customer service and the potential of a growing platform, then Square Online is a solid choice too.

Zyro: Best Budget Website Builder

Zyro is exceptionally cheap, especially for building an online store. But don’t let that fool you into thinking Zyro website builder is low on quality. On the contrary, hidden behind the low-ball sales pitch is a competent website builder with many features.

Zyro gives you complete control over the placement of your content, something that only Wix can rival.

Zyro offers an outstanding balance of powerful customization but not too many tools, so you won’t be overwhelmed by all the options.

Zyro doesn’t have a built-in app store like some rivals, which means you have limited options to expand the functionality of your site. However, it does offer some third-party integrations to services, so you’re not entirely without options.

Zyro Features

Intuitive Editor

Zyro does a tremendous job of getting new businesses online because you don’t need any experience to use this very simple site builder.

Unlimited Storage & Bandwidth

Many website builders usually scrimp on the extras and claw back a little money by charging extra for hosting. Not so Zyro, which provides unlimited storage and bandwidth.

Branding Tools

Zyro includes a logo maker, so if you’re starting from scratch, you can get give yourself some professional gloss with a shiny new logo.

Pros

Affordable
Great value ecommerce
Responsive templates
High-level control of design elements
Live chat support
Drag-and-drop editor

Cons

Basic blog options
Only basic SEO tools
No built-in app market

Pricing

Zyro offers two price plans, one for simple small business websites and one for ecommerce.

Note: Zyro offers regular discounts of up to 75% off its packages. These discounts are time-limited, but once they expire, they reset. So you won’t miss out if you decide to think it over.

Website: $2.99 / month — free domain, free email for 3 months, marketing integration, logo maker

Business: $3.99 / month — All of the features of the Website tier, plus sell up to 500 products

Bottom Line

With its AI-powered logo maker, fast build times, and simple options, Zyro is committed to getting you online fast.

We really didn’t like the deception of placing a fake countdown on the price discount. And hiding the increased renewal price in small print isn’t a good look for Zyro either. That type of blackhat UX doesn’t have a place on the modern web.

However, the prices beat almost everything except free website builder plans. In addition, Zyro’s ecommerce package is one of the most affordable options on the market, with an equally generous 1% transaction processing fee.

If you want to set up a side business over a weekend or even over your lunch hour, then Zyro is an excellent choice.

Website Builder FAQs

What is a website builder?

A website builder, or site builder, is a service for creating a website without any design or coding skills. The most popular website builders are designed to democratize the web by helping anyone build a website quickly and easily.

It sometimes helps to have some design ideas, and some website builders will allow you to add custom code if you want to, but neither is required.

With a website builder, all you need is the desire to create a website.

Are websites built with website builders as good as professionally built bespoke websites?

Because website builders are created with many potential uses in mind, they use generic source code. Unfortunately, this means that their code is typically less streamlined than a bespoke site.

However, over the past few years, the code quality that website builders generate has improved enormously. Now, many professional design agencies use website builders instead of coding their own websites.

If you have a very specialized site in mind, like a SaaS (Software as a Service, then even the best website builder won’t be able to create it. But for marketing websites and online stores, website builders are an ideal way to build a website.

How much do website builders cost?

The cost of a website builder varies from product to product. There are free website builders available, but many of the top website builders charge a monthly fee.

For one of the best website builders, you can expect to pay a subscription based on the features you require. Expect to pay more for e-commerce features, marketing features, and a flexible drag-and-drop interface.

There are sometimes hidden costs, such as a card processing fee for online sales.

If you opt for a website builder that uses templates or plugins, you may need to pay for those in addition to the subscription.

You don’t need to pay for web hosting services; web hosting should be included.

Most website builders offer a limited free plan or a free trial, so you can test out features before opening your wallet.

Is a website builder suitable for a small business?

It depends on the nature of your business. For example, suppose you’re setting up an online store or a professional service like plumbing or landscaping. In that case, a website builder or perhaps a specialist e-commerce website builder could be ideal for you.

On the other hand, if you’re running a business like a car dealership or a travel agency — where you need lots of individual listings — that is a little beyond what website builders can do. In that case, you’ll probably need a complete CMS (Content Management System).

If you are building a complex app or SaaS, then sorry, but website builders can’t manage that; you’ll need to hire a professional developer or improve your coding knowledge.

How hard is it to use a website builder?

You don’t need web design experience to use a website builder; they are designed to get new businesses online without professional assistance.

Some website builders are more complicated than others. Typically, the more features there are, the more time you’ll need to familiarize yourself with the user interface. A website can be created quickly with a drag-and-drop editor, but you may find you need to put in a little more work if you’re creating an online store.

As a guide, if you can use email, a web browser, or a document processor like Word or Pages, you’ll be able to use a website builder to build a website.

Can you use a custom domain name with a website builder?

Custom domains, like myawesomewebsite.com, can usually be used with website builders.

Be aware that some website builders charge more for this option. But equally, you may be offered free domain name registration, at least for the first year.

Do I need web hosting services to use a website builder?

You don’t need to worry about a web host; that’s part of what you’re paying the website builder to provide.

Many website builders even host your site on CDNs (Content Delivery Networks), making your site faster for a global audience.

Depending on your package, most website builders restrict the storage space you can use (the total size of all of your files combined). Some website builders also limit the bandwidth you can use (the total size of all the files users access on your site combined).

Do website builders perform well on search engines?

Getting your site to page one on Google is the primary aim for most businesses.

Many professional techniques boost your site up search engine rankings, but they all boil down to publishing good content and fast page load times.

You’ll find plenty of blog posts online claiming that website builders output low-quality and slow code. This used to be true, but in recent years the code website builders’ output has improved significantly.

A good website builder (like the ones on this list) won’t guarantee good search engine ranking, but the top website builders include marketing features that will help.

How long does it take to build a website with a website builder?

Some website builders can get you online in under five minutes. Others require hours of build time.

Typically, the more complex a site is, the longer it will take. Ecommerce, for example, will take longer than a simple résumé webpage.

Additionally, websites are not a once-and-done task. You will need to update your site, change information, and add features throughout its life.

But you’ll find that most website builders make this easy by taking away the hard work. As a result, most first-time website builders discover that they enjoy making websites, and some even decide to become professional website designers!

What is a drag-and-drop editor?

A drag-and-drop editor is exactly what it sounds like. You drag an element into position by clicking on it, and you drop it into place by releasing the mouse button when it’s positioned as you want it.

A drag-and-drop editor is considered a premium feature of the best website builders, but some people do prefer to make changes with code or via a simple form interface.

Which is the best website builder?

There isn’t a catch-all approach to building a website. The right website builder for you might not be the right website builder for someone else.

As you can see from the list above, Wix is a solid all-rounder, whereas Shopify is excellent for creating an online store. However, there are many occasions when other website builders would be a better choice.

Sometimes it comes down to something as simple as feeling an affinity with the website builder’s philosophy. If you find a website builder intuitive and it provides all the features you need, it’s the right website builder for you.

Featured image by upklyak on Freepik

Source

The post 10 Best Website Builders for 2023 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

24 octobre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

Actualités, Actualités

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

Source

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

12 octobre 2022/par Service comm.

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Actualités, ERP & Applications, SAP

Aujourd’hui, et pour la première fois depuis des dizaines d’années, l’inflation est devenue une question centrale dans les entreprises. Les taux ayant atteint des records historiques dans la plupart des pays développés, les chefs d’entreprise s’appuient sur le dernier rapport économique mensuel et sur des perspectives assez floues pour prendre leurs décisions : réduction de la production, augmentation des prix, recherche de nouveaux fournisseurs.

Mais quelle que soit la situation des pays – forte hausse, baisse spectaculaire, ou apparente stabilité –, l’inflation entraîne des conséquences de toutes sortes qui varient selon le secteur d’activité, le pays et la conception de la supply chain. Il existe un risque de manque de liquidités nécessaires à la fluidité des opérations. Les actions bancaires centralisées sur les taux d’intérêt peuvent faciliter ou restreindre les activités de prêt et d’emprunt à court terme. Même les défis liés à la supply chain peuvent s’atténuer ou s’intensifier selon la fluctuation des coûts et l’évolution des coûts du stock disponible.

Il n’existe pas d’outil financier simple ou magique que les entreprises peuvent utiliser pour contourner le problème de l’inflation, mais les technologies intelligentes peuvent y contribuer. Les outils tels que l’intelligence artificielle (IA) et l’analytique prédictive aident les entreprises à anticiper et à voir leurs opérations dans leur globalité, à simuler et anticiper les imprévus, et à orienter leurs modèles économiques selon les besoins. Mais surtout, elles disposent de nombreuses options pour comprendre les circonstances économiques, prévoir l’impact, prendre des mesures à court terme, et établir des structures pour consolider leur position.

Voici trois domaines clés dans lesquels ces types de technologies peuvent aider les entreprises à comprendre l’impact des défis de l’inflation, à agir vite et à préparer l’avenir.

Des mouvements de trésorerie en toute intelligence et confiance

La valeur globale de l’argent et des actifs est vouée à diminuer ; plus tôt une entreprise aura des liquidités, plus tôt elle pourra réaliser plus de choses. Pour atténuer ce risque, les entreprises doivent prendre conscience de l’impact potentiel de divers scénarios : hausse des prix des marchandises, pénurie de matières premières, etc. Fortes de ces connaissances, elles doivent pouvoir faire des prévisions de trésorerie complètes et claires, et créer des stratégies flexibles pouvant être ajustées pour gérer efficacement les manques ou excès de trésorerie.

Grâce aux solutions de gestion du fonds de roulement de Taulia, qui font aujourd’hui partie de SAP, les directeurs financiers guident au mieux leur entreprise. Ils peuvent choisir d’ajuster les stratégies de comptabilité clients et fournisseurs, ou d’exploiter la ligne de crédit au plus faible coût disponible de leur établissement bancaire. De plus, des outils financiers, par exemple pour la gestion des escomptes dynamiques et le financement de la supply chain, peuvent débloquer des actifs circulants.

Les solutions de gestion des actifs circulants rendent avec précision les conditions d’inflation au moyen de prévisions basées sur l’IA et de vues mises à jour, toujours à la disposition des planificateurs d’entreprise. De la planification et de la simulation à la sélection des alternatives de financement et des processus de contrôle adéquats, ces fonctions travaillent de manière synchrone
pour offrir une coordination efficace des mouvements de trésorerie, à partir d’une source de confiance unique, parfaitement intégrée à toute l’entreprise.

Toute décision, finalement, concerne les mouvements de trésorerie, et la combinaison d’informations exhaustives et en temps réel, de possibilités générées automatiquement, et d’insights prédictifs, peut aider les entreprises à prendre en toute confiance les meilleures décisions. Et, alors que leur valeur évolue au fil du temps, il sera possible d’acheter et de gérer les marchandises et actifs au prix d’origine, moyennant des coûts de détention inférieurs au taux d’inflation.

Limiter l’exposition aux différences mondiales

Les pays ont rarement les mêmes taux d’inflation, mais l’augmentation des prix des marchandises entraîne inévitablement une hausse des coûts des matières premières. Et dans les pays où l’inflation est plus élevée ou instable, les devises peuvent se déprécier rapidement, provoquant des taux de change record.

Ces fluctuations économiques mondiales peuvent être particulièrement risquées pour les entreprises qui ont emprunté du capital pour profiter des faibles taux d’intérêt ces dernières années. L’inflation est déjà en train d’éroder leur stratégie de remboursement prévue pour les prêts en cours. Et en cas d’une plus forte instabilité dans une autre région, les pressions sur les coûts pourraient encore s’aggraver, les marges se resserrer et l’accès aux liquidités diminuer.

Grâce à l’application SAP Treasury and Risk Management, les responsables de la trésorerie et les directeurs financiers peuvent surveiller les positions de risque, l’évolution des prix des marchandises, et les taux de conversion des devises, même en temps de grande instabilité économique. Ils peuvent développer des stratégies de comptabilité de couverture conformes à l’aide d’une piste d’audit complète, tout en respectant les réglementations telles que le Règlement sur l’infrastructure du marché (EMIR) et la dernière version des Normes internationales d’information financière (IFRS 9).

Les équipes de gestion de la trésorerie peuvent aussi obtenir plus d’insights pour faire face à la dette et gérer les investissements plus efficacement. La solution SAP Treasury and Risk Management offre des informations telles que la trésorerie disponible, des risques liés aux soldes et le retour sur investissement, et surveille les investissements par rapport aux éventuelles fluctuations du taux d’intérêt. En outre, les opérations d’emprunt et de prêt tout au long de la vie d’un prêt peuvent être saisies, analysées et déclarées au fur et à mesure.

Intervenez vite aujourd’hui pour préparer votre avenir

Lorsque les coûts d’ingénierie et de production de produits manufacturés augmentent, les entreprises doivent décider de réduire leurs marges ou de répercuter ces coûts supplémentaires sur le client. C’est un choix difficile, surtout lorsque les consommateurs trouvent déjà les prix très élevés.

En intégrant les solutions SAP Digital Supply Chain à SAP Business Network, les entreprises d’achats, d’approvisionnement et de logistique obtiennent les insights dont ils ont besoin pour générer plus de revenus de chaque dépense et optimiser la réduction des coûts. Ensemble, elles peuvent effectuer des simulations et analyses par simulation pour identifier et engager les partenaires commerciaux capables de gérer les situations émergentes, telles que la hausse de la production, et de réduire encore davantage les pertes financières et matérielles.

Bien sûr, pour gérer efficacement les risques inflationnistes, les entreprises doivent avoir accès aux données adéquates pour prendre des décisions et faire avancer leur supply chain. La combinaison de SAP Digital Supply Chain et de SAP Business Network permet aux entreprises de gérer les ressources de manière plus stratégique afin d’augmenter la productivité, de réduire les coûts d’exploitation et de permettre aux collaborateurs de se consacrer à des tâches plus stratégiques. De plus, les entreprises peuvent éviter les retards et interruptions de la supply chain pour prévenir les pertes de revenus, et éviter les coûts imprévus grâce à une visibilité sur la capacité des stocks et de la production, la maintenance des actifs et les processus logistiques.

Exploiter une position financière solide

Compte tenu des récentes inflations, il est très important pour survivre de comprendre et de gérer les risques financiers dans la supply chain. Et les entreprises capables de progresser et de prendre les bonnes décisions au bon moment sont celles qui disposent d’une visibilité claire sur leurs données et processus relatifs aux achats, à supply chain et à la logistique.

Pour de nombreuses entreprises dans le monde, les solutions SAP sont déjà l’un des moyens les plus efficaces de protéger leur solidité financière en période d’inflation. Elles continueront d’ailleurs à alléger leurs défis au fur et à mesure que leur portefeuille évolue afin de répondre aux besoins d’une économie en mutation et d’un environnement compétitif.

En savoir plus : https://www.sap.com/france/products/erp/s4hana.html

Article de Neil Krefsky, Eamon Ida, Haresh Chhaya, Max Hendrickx25 août 2022

Neil Krefsky est directeur du marketing produits pour la gestion des finances et des risques chez SAP.

Haresh Chhaya est responsable des solutions pour la gestion de la trésorerie et des fonds de roulement chez SAP.

Max Hendrickx est directeur principal du centre d’excellence pour la gestion du fonds de roulement chez SAP.

Eamon Ida est directeur du marketing pour les solutions dédiées aux réseaux d’entreprises chez SAP

The post Trois façons de relever les défis de l’inflation grâce à la technologie appeared first on SAP France News.

Source de l’article sur sap.com

28 septembre 2022/par Service comm.

20 Best New Websites, October 2022

Actualités, Actualités

The design world fluctuates back and forth, swerving between love and hate for different design trends. Sometimes we see a wide range of approaches, and sometimes designers all hop on the same idea.

This month, the web is dominated by animation. Designers are cramming in motion in unexpected ways. And it’s fun to explore. Here are 20 of the best new sites on the web this month. Enjoy!

Bannach

Bannach is a German furniture brand. Its products are colorful and geometric, so it makes sense that when you scroll down to the collection, the thumbnails begin as pixel blocks and animate into product photography.

Fornasetti Profumi

Fornasetti Profumi takes a different approach to motion. It uses video to emphasize stillness to promote the calming qualities of its candle products.

The Other Side of Truth

The Other Side of Truth is a superb exercise in utilizing the web for a cause. It presents facts on the Russia-Ukraine war, but the standout feature is the toggle switch that, instead of light mode-dark mode, toggles facts and Russian state propaganda.

Glasfurd & Walker

Glasfurd & Walker is a portfolio site for a design agency. So far, so standard. However, it sets itself apart because it’s slightly bigger than the browser and swerves left and right with your mouse movement.

Sirup 5th Anniversary

Sirup is a Japanese singer-songwriter, and to celebrate the fifth anniversary of his first hit single, his record company has put together this awesome maximalist micro-site that uses type, motion, and art direction to capture his style.

Fitzjohn’s

Fitzjohn’s is a slick site for a new apartment complex in the Hampstead area of London. It uses a refreshing modern color palette and calming animation to take the edge off the frankly ludicrous price tag.

Persepolis Reimagined

Persepolis Reimagined is an awe-inspiring WebGL tour through one of the most important cities in ancient Iran. Make sure you tour it on a large screen. It’s hard not to be wide-eyed with wonder.

JaM Cellars

JaM Cellars is a Californian wine brand that’s pitching to bachelorette parties. With names like Butter, and Sugar, it’s not the most sophisticated tipple, but yellow, we love a yellow site.

Danielle Levitt

This portfolio site for film director and photographer Danielle Levitt features samples of her best work scrolling past the viewport. There’s a clever switch of thumbnail and background color when you scroll down to the contact details.

Propel

From total color energy to Apple-levels of minimalism: Propel is a slick, animate-on-scroll site for a marine motor brand selling an outboard and inboard motor. The animated masks on the images are a nice subtle touch.

Standards

Standards is a site for a SaaS that helps organizations create, maintain, and share brand guidelines. It uses subtle animation, video of its UI, and compelling copy to sell its approach.

Chris Carruthers

The portfolio site for Chris Carruthers is deliberately self-indulgent with scrolling text, clipped images, and scroll-jacking, but it’s also delightful to peruse.

Theodore Ellison Designs

We don’t often see colored glass in real life, but the play of light on stained glass is beautiful. This site for Theodore Ellison Designs uses video to bring the effect to the web.

Owomaniya!

The Owomaniya report for 2022 uncovers the state of gender diversity in the Indian entertainment industry. Presented in the style of infographics, the information is brought to life by animation.

Meetings

Meetings is a French events company. Its site uses an animated collage approach to showcase its services, and animated text to pull you into its content.

Blakeney

Blakeney invests in African companies on behalf of institutional investors. Its site is typical of the financial industry, but it uses animation to lift it to a higher level of interest.

Becklyn

Becklyn is a digital design agency. Its portfolio site uses animated text, expanding image masks, and video to guide us through its site and app design approach.

Cabi

Cabi is a brand of Japanese condiments with a typically Japanese feeling site. Bright colors, a slowly scrolling slideshow of dishes, and editorial to pack shot hover effects are a great introduction to the brand.

Slantis

Slantis provides building information modeling to architecture and infrastructure providers. Its site uses animation to showcase the types of content it produces for clients.

July Fund

July Fund is a venture capital project. It takes an entirely different approach than its competitors by adopting a chaotic but enjoyable card-based design.

Source

The post 20 Best New Websites, October 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

26 septembre 2022/par Service comm.

5 Ways That UX Developers Influence SEO

Actualités, Actualités, SEO

User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it.

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website.

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too.

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated.

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals.

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging.

In the same way, user experience is about providing users with easy access to the information and resources they want.

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly.

Where UX Developers Influence SEO

There are plenty of connections between UX and site indexability.

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results.

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button.

Let’s take a closer look at how developers can influence SEO with their UX strategies.

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit.

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed.

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential.

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button.

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs.

So, how do you make your layouts more UX and SEO-friendly?

Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier.

Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content.
Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google.

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website.

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content.

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar.

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value.

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead.

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need.

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling.

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page.

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with.

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location.

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads.

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore.

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content.

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier.

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

Features image by gstudioimagen on Freepik

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21 septembre 2022/par Service comm.

How Is 5G Technology Transforming App Development?

Actualités, Méthodes et organisation des process IT

Technology is constantly evolving, and that too at a rapid pace. The need for better Internet speed, improved connectivity, and easier accessibility has been the driving force behind the constant technological advancements.

5G or fifth-generation wireless cellular network is the most recent technology built to deliver high-speed performance. The technology is expected to significantly improve network connectivity. It is also believed that the introduction of 5G will make it easier and more convenient to connect devices to obtain and share information due to its unified connectivity fabric.

Source de l’article sur DZONE

9 septembre 2022/par Service comm.

Are Modals In Web Design A UX Disaster?

Actualités, Actualités

Modals, a nifty little feature that allows you to display different messages at the top of your website, have been touted as extremely useful. Some even claim that they are helpful enough to completely replace the banner ads we all hate so much. But are modals in web design a UX disaster?

If you are unfamiliar with the term, a modal is a dialogue window appearing when a visitor clicks on a hyperlink or hover image.

Suppose you want to collect on-site subscribers or you want visitors to sign up for a freebie. In that case, you can use modals.

However, many web designers – and some website visitors – are against using modals in web design. The main argument is that it affects the user experience. But are modals in web design a UX disaster? Read on to find out.

What Do Modals Do?

Modals often appear as pop-up windows on a web page, requesting a visitor to take action. Most times, they appear following a click on a page element.

Also known as lightboxes, modals isolate the page’s main content. The user will have to complete the action requested by the modal or close it before reassessing the page.

Web designers use modals to capture a visitor’s attention. Since other page contents are inaccessible, a visitor must interact with the modal.

Cons Of Modals In UX

While there are different cons of modals in UX, they all sum up to one con – interruption. When modals appear, they interrupt whatever the user is doing.

Unlike regular pop-ups, users cannot simply ignore the modal and continue browsing. As a result, modals demand immediate attention.

A user may be interested and decide to interact with the modal. However, if the modal’s content differs from the page’s, the user could forget what they were doing after interacting with the modal.

Furthermore, sometimes modals require action related to information on the page. For example, suppose the user wants to review the information before taking action. In that case, they’ll have to close the modal since the main page is inaccessible.

Statistics show that up to 82% of users dislike pop-ups. Most website visitors aren’t knowledgeable about the technicalities of web design. As a result, they won’t be able to differentiate between regular pop-ups and modals.

After all, modals are a type of pop-up. Some users may consider modals worse since they darken the page’s primary content, making it inaccessible.

Furthermore, people want to visit a website and get what they want immediately. Hence, time is significant. Therefore, modals that require actions that take time can make a website lose visitors.

With all of these cons, you can understand why many web designers say modals are a UX disaster in web design.

Can Modals Be Useful in UX?

In some situations, modals are helpful, and they can improve UX. Many web designers swear on the usefulness of modals, and it’s not difficult to understand why.

Firstly, modals can help simplify a website’s content. For example, a user can immediately exit the page if your website is relatively complex, with lots of content and elements.

You can use a modal to explain the content on the page so that the user doesn’t get confused. Perhaps the modal can display when the user clicks on the back button. The modal can highlight the most critical content on the page and tell the user what to do next.

Secondly, modals are invaluable if you must capture your user’s attention. For example, perhaps you want to display a warning or pass any crucial information that users must know before they continue browsing.

As mentioned before, a user can easily ignore a pop-up, especially if it opens in a new window. However, with modals, the user must at least view the content before they proceed.

Thirdly, a modal can make a web page easier to navigate. It sounds ironic considering the cons, but it’s true if properly implemented. Rather than packing different elements on a web page, you can set some to display as modals.

For example, you can have a page with just text to improve readability. Then, users can click to view visual elements like images and videos as modals.

How To Use Modals the Right Way

Using modals correctly is key to ensuring they don’t negatively affect UX. Here are some ideal situations when you can use modals:

1. Display Warnings

Using modals to give users crucial warnings is ideal, especially if their subsequent actions have serious consequences.

For example, most websites display modals when users click the delete button. Deletion is always critical because, in most cases, it’s irreversible.

A practical example would be an eCommerce website where a user opts to delete items from their cart. You can use a modal to ask the user to confirm before deleting.

2. Input or Collect Information

Modals are effective in prompting users to input information. Sometimes, users must enter specific details before they continue browsing.

A practical example would be a review site where a user wants to submit a review. Before submitting the review, you can use a modal to request the user’s name and other necessary information.

3. Simplify Navigation

As mentioned before, modals can simplify a complex website. In addition, it will help a user navigate better, which is a UX boost.

A practical example would be a news site with many stories and updates. You can use a modal to highlight the day’s trending news stories so that users can visit the web pages with one click.

Conclusion: Are Modals a Disaster in UX?

In conclusion, modals affect a site’s user experience since visitors must interact with them. However, it doesn’t always have to be a negative effect.

Modals become a UX disaster in web design when wrongly used. However, if you follow good practices, modals can improve your website’s user experience.

Generally, only use modals when necessary and in a way that won’t frustrate the users.

Featured image by Freepik.

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7 septembre 2022/par Service comm.