Articles

The Case for Building More Dynamic Landing Pages

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According to Klipfolio research, users spend on average 52 seconds on a webpage. With minimal time to impress, you must consider how to best help your consumers understand what your product or service does and why they should care about it. It’s not enough to describe your value – great landing pages will go the extra step and show this as well.

One powerful method to do this is by providing a real-life, responsive teaser to show what your product looks like, how it works, and what value it can create. This means incorporating specific elements from your functional, responsive product into the landing page. However, this should be a “mini-product experience” that users can experiment with rather than a freemium version of your product. If done well, the dynamics will pay off in captivating users for longer, increasing their consideration time, and driving your conversion rate as a result.

Building more dynamic landing pages through product experience can change the game completely. These are some strategies to consider.

“Ask & Alter” for Greater Personalization

“Ask & alter” is valuable for services with multiple potential value propositions for different audiences. The simple fix here is to have a pop-up box that asks the visitor which profile they are (and alternatively a few more questions). You can then trigger the page to alter according to their input, ensuring a more customized experience and increasing their chance of conversion. By doing this, you’re taking the onus off the consumer to figure out what’s relevant to them, eliminating any potential confusion.

A great example of this is the Penn Foster University website. It has a developed UX optimized for organizations, high school degree seekers, and upskillers alike. Each has an entirely different, carefully designed interface, matching the diverse needs of visitors. For example, while a high schooler might enjoy browsing the career pathways section, an upskiller is likely to search specific career fields. Such distinction is key to consider, as intentional and strategic user experience can raise conversion rates by as much as 400%.

Real-Time Demos to Hook the User

Real-time demos mean that you take a full instance or version of your product that is clickable and responsive and embed it into the flow of your landing page. This way, the user can get a quick “test drive,” and you easily communicate the value that would otherwise be abstract or difficult for the user to imagine or even visualize. Additionally, users always want to know how a product could personally impact them, and live demos offer them a hands-on experience.

Companies incorporating live demos have proven the power to engage a user’s curiosity and create a strong link with their products or services. Notion, for instance, uses a “templates” section with pre-built pages that can be easily opened and browsed through without needing to register or download anything. This product’s beauty lies in the simplicity and efficiency it offers, rather than overwhelming a user with a self-promotional copy. Even a simple live demo like that can help build considerable trust in the product and encourage users to make a high-value purchase.

Calculators Provide Value

Despite their simplicity, calculators can increase audience engagement by 38%. Their main benefit is undoubtedly providing a personalized solution to users’ actual needs and expectations. ROI and savings calculators can be particularly interesting, especially when they speak of value that isn’t easy to calculate or when the user wouldn’t intuitively know that there are savings to be had by using a particular product.

Butter Payment, uses this tool very effectively. As its customers necessarily don’t know they have an involuntary churn problem that is worth solving for, it uses a calculator on its site to demonstrate the problem and enumerate the value-add to potential customers.

HubSpot, too, has mastered the tool: Its Ad ROI Calculator visually presents the results that its software can bring. Then, HubSpot’s interactive website grader directs the user towards its comprehensive marketing offerings. It is this graphic visualization that companies must adopt to communicate real value.

The Charm of Experiential Interaction

Interactive design is said to drive the responsiveness and real-time interaction of a site through the roof. By incorporating an interactive or experiential page, even if it’s not directly on your landing page, you can craft a unique experience aimed at leaving a lasting, meaningful impression of your product or service.

Calm’s “Do Nothing for two minutes” is a simple yet effective way to show users the value of meditation in their daily life and lead them to download the app.

But it works great for consumer products, too: Nike’s Digital Foot Measurement tool is another excellent feature, allowing users to “try shoes on” with their cameras and scan their feet for the right measurement through AR.

Videos are Attention Magnets

Considering that viewers absorb some 95% of the message while watching videos, compared to only 10% when reading text, there’s no reason why you should avoid incorporating videos into your landing pages. Beyond that, videos can be incredibly straightforward: Insert a graphic illustration or real imagery to explain the product, show the step-by-step process, and convey value with raw, unfiltered footage.

Calendly, for example, has various videos on its landing page, including a 56-second, upbeat, colorful clip showing how simple it is to get started with the product.

Guiding GIFs to Visualize Product Features

As small animations, GIFs represent the perfect middle ground between images and videos. They allow you to show users the value your product adds, providing an engaging glimpse into the actual interface. The small scope of GIFs is both a limitation and a benefit: You can only show a particular feature of your product but can also focus on triggering an exact user emotion.

Grammarly, a grammar correction tool, relies on GIFs to give users a taste of their UX. With a quick overview of the product’s functionality across popular platforms, including email and social media, users can see exactly how the product can make their everyday lives easier. And by incorporating GIFs into the right side of the landing page, the scrolling experience of the user isn’t disrupted.

Interactive product experiences can both entertain and tackle pain points, adding dynamics to an otherwise static page. Particularly when customizing based on user attributes, the key benefit of these features is that the users engaging with them are likely the same people interested in the paid product. To ensure that the product experience doesn’t directly compete with the primary offering, clearly differentiate it and guide the user towards a direct call to action.

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50 Best Websites of 2021

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2021 has been both memorable and instantly forgettable. Pop stars were freed from modern-day servitude, some people tried to overthrow democracy, and we all vacationed at home.

Despite the weirdness of the times, the web kept growing, kept changing, and kept on pushing boundaries. We saw a wealth of new sites launch or relaunch with significant updates.

Here are the 50 best sites launched on the web this year. Enjoy!

Crusta C

In April, seafood company Crusta C cleverly used the simple logomark ‘C’ to apply a cutout video effect.

Slow

Slow is a collective of creatives aiming to implement slow movement principles. Its site reflects those aims, creating a sense of calm and deliberation.

hnst

2021 saw tons of brutalist-inspired design. hnst’s take on the style works thanks to the bright red in place of the standard black.

Marram

This site for boutique hotel Marram uses a soft color palette to create an impression of soft golden light and calm.

Levitate

In July, we loved this site for running-blade brand Levitate. The site is clean and light, with a sense of inherent motion in the photography.

Niarra Travel

There’s some beautiful photography on this site for eco-conscious, bespoke travel agency Niarra Travel.

Plunt.co

The core of this site for Plúnt is a combination chooser which feels pleasingly reminiscent of an animal flipbook.

Moth Drinks

Moth makes classic cocktails in a can. The striking black and white graphics and masking effects for its holding page stunned us back in March.

Seed

Selling supplements is hard; people are understandably skeptical. So this site for Seed packs in research and scientific information and avoids the hard-sell.

Wavemaker

Another excellent portfolio site in 2021, this time for creative media agency Wavemaker. The site is uber-confident while still being playful.

Wild Souls

Wild Souls makes nut butters, tahini, and other Greek delicacies. Its site is colorful and warm, and the site typography is soft and appealing.

JUST Egg

JUST Egg produces egg-like food from plant material. The huge photography and bold typography do a great job of making a new concept appealing.

Aalto University

One of the most popular designs of 2021 was Aalto University’s site with its in-depth campus tour. The simple navigation inspired several imitators.

Wisr

Scroll interactions were big in 2021, and Wisr features a Heath Robinson-style machine that ‘runs’ as the user scrolls down the page.

Cevitxef

This site for Cevitxef ceviche restaurant in Bilbao does a great job of making us hungry. Drama is created by oversized text, heavily-styled photography, and lots of movement.

On

The best digital agencies keep their own sites simple, like this site for On digital technology studio that uses black on light blue and adds infinite scrolling.

Acayaba + Rosenberg

We found Acayaba + Rosenberg’s use of architectural photography and subtle scrolling a pleasing browsing experience.

Madre

This site for home linen company Madre uses extraordinary fine-art style still-life photography to enrich a very simple site.

Hyperframe

“Show, don’t tell” is a well-worn mantra. Hyperframe’s site implements it by demonstrating the product’s major selling point on scroll.

Gemini

This exceptional WebGL experiment was built to show what’s possible in the technology. Have a play with the car; it’s a ground-breaking demo.

Felt

In 2021, collaborative mapping tool Felt launched in private beta. Its excellent site does a great job of creating interest while doubling as a recruitment notice.

imNativ

Not every project is exciting, but this excellent site for imNativ uses macro photography to great effect to promote upholstery fabric.

Websmith Studio

Excellently named Websmith Studio uses color to highlight, and the noise effect applied to the background adds subtle interest.

Singita

High-quality photography and a terracotta-based color scheme create an inviting ambiance for Singita, an African eco-tourism and conservation brand.

Fluff

A fullscreen background behind a mobile view for desktop? It sounds like a horrible idea, but this site for cosmetics brand Fluff pulls it off.

Chiwawa

This great site for Chiwawa cantina features wrestling masks, skeletons, and tone-on-tone color to create a lively and distinctly Mexican site.

Nothing

This site for Nothing’s ear(1) earbuds is packed with confidence. Appropriately, it looks even better on mobile.

Chérie Healey

Lots of experts have tried to tell us how to live our lives in the last couple of years, but Chérie Healey’s site manages to stay on the right side of positive without slipping into clichés.

Wayfinder

Wayfinder, a game about our connection to nature using generative code, AI, machine learning, and data mining, could not have been more 2021 if it tried.

Green Angel Syndicate

Not too many investment groups are thought of as ethical, but Green Angel Syndicate specializes in funding companies fighting climate change.

Tether

As the days got darker in the Northern hemisphere, we were wowed by this site for Tether, a cycle safety system using video and illustration to explain its clever approach to bike safety.

Patricia Urquiola

Back in January, we loved the new site for Patricia Urquiola design studio, thanks to its bright, bold colors that we thought inspired confidence.

Headup

Headup’s businesslike approach is created thanks to a pleasing color palette and geometric graphics.

Redwood Empire

For Earth Day on April 22nd, Redwood Empire Whiskey created a microsite promoting a competition styled to match their bottle labels.

GT Super

The one-pager for GT Super has a certain drama in keeping with the font itself and allows you to play around with the size, weight, and style.

Planet of Lana

Due for release in 2022, Planet of Lana is a game from Wishfully Studios, and its teaser page launched back in June has kept us intrigued ever since.

The Longest Road Out

This charming site for The Longest Road Out is a travel map and journal based on the creators’ road trip around Britain, Ireland, and the outlying islands.

Made Thought

Made Thought has a bold aesthetic and approach that explains its outstanding client list.

Miti Navi

Miti Navi makes extraordinary sailing boats. We were attracted to how its site presented a luxury product in an original way.

La Nouvelle

Another powerful digital design agency site was La Nouvelle’s, which used a combination of contrasting and complementary color combinations to catch the eye.

Caleño

Caleño makes non-alcoholic distilled spirits. They relaunched their website in March with bright, joyful colors that reflect the character of the brand.

Capsul’in — Aluminium

This demo site for a coffee pod manufacturer isn’t a site as such, but it demonstrates that even in 2022, there’s room for parallax scrolling.

How Many Plants

Everyone needs a few more houseplants, and How Many Plants is a great guide to how to own and look after them. The illustration style is friendly but efficient.

How & How

One of the most approachable design agency sites of 2021 was How & How’s. It keeps things light and clean, and effective.

The Hiring Chain

Part of a campaign encouraging businesses to employ talented people with Down Syndrome, The Hiring Chain website dispels myths with clearly presented facts.

Virgile Guinard

Back in February, we couldn’t get enough of photographer Virgile Guinard’s portfolio site. Blocks of color pulled from each image hide the image allowing you to focus on one image at a time.

Studio Nanna Lagerman

Studio Nanna Lagermann’s site excels at creating a sense of space and calm. The color palette is soft and neutral. The type is large but clean and sophisticated.

GOOD Meat

Veganism is a growing trend, and one of the sites promoting it with gorgeous colors is this site for lab ‘grown’ meat.

Mama Joyce Peppa Sauce

This one-page site for Mama Joyce Peppa Sauce is big and bold. Click almost anywhere, and two bottles of sauce go into your cart.

Ebb Dunedin

The site bucks the trend for luxury hotel design and instead is styled to complement its interiors. We could have done with time at this boutique hotel in 2021, maybe next year…

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How to Use AR in Brand Experiences

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AR (Augmented Reality) continues to build as one of the most exciting technology innovations to appear in recent years. More accessible than virtual reality experiences, since no specialist headset is required, AR has quickly emerged as a crucial tool for building unique experiences.

Although interest in AR as a tool for customer interaction and experience has been growing, demand has skyrocketed in recent years. In addition, since the pandemic of 2020, companies no longer have the same in-person opportunities available to create meaningful relationships with customers.

To ensure a client is fully invested in your brand today, you need to find a new way of building that emotional link. As an immersive, experience-led solution for brand building, AR can improve a company’s chance of earning brand loyalty. What’s more, around 71% of consumers say they would shop more often if AR technology were available.

The question is, how do you develop your own AR branded experiences?

Creating Branded Experiences in AR

For an augmented reality experience to be effective, you need more than just the right technology; you need a strategy for how you’re going to engage, empower, and support your target audience.

The best AR branded experiences aren’t just multi-dimensional advertisements; they’re tools intended to engage, inform, and entertain your audience in a new, highly immersive realm. Before you can begin to work on your AR app, you need to think about what kind of branded experience you want to develop. Here are some excellent examples to get you started.

AR Try-Before-You-Buy Interactions

Globally, ecommerce sales are growing at an astronomical pace. Going forward, there’s no question that the digital landscape will become the new platform for shopping and transactions. But, unfortunately, there are some limitations when it comes to shopping online.

While the right website developer or designer can create a stunning site packed with information about a product or service, there’s only so much that a webpage can do. Delivering a truly immersive user experience for your target audience involves replicating the kind of in-person experiences they would get in a digital format.

The best example of this is the “try-before-you-buy” AR app. Most commonly seen in the clothing and beauty industries, this app allows customers to use AR filters to see what everything from a new hair color to a shade of lipstick might look like on them. The experience is highly accessible and engaging because it builds on customers’ familiarity with filters and similar effects on social media channels like TikTok and Instagram.

A popular example of an AR try-before-you-buy experience comes from Sephora, with the “Virtual Artist” application. Originally installed within the Sephora app in 2016, the technology uses Modiface to scan and track the eyes and lips of the customer using a smartphone camera. After that, the system can overlay eye-shadows, lipsticks, and other products, to give the customer idea of what they might look like in real-life.

As AR applications become more mainstream, new solutions are emerging for companies concerned about things like privacy. Consumers who don’t want to load their image into a system for try-before-you-buy experiences can still access the benefits of AR with the right tools.

For instance, ASOS created the new “See My Fit” service in 2020 to help customers shop for clothing during the pandemic. The solution allows users to see what clothing will look like on a model with a similar body type to their own. This helps to show shoppers how products realistically look in similar bodies while reducing the risk of returns.

ASOS certainly saw the benefit of this innovation, with an increase in revenues of around 24% in the six months leading to the end of February 2021.

AR for Product Catalogs and Visualization

We all remember what it was like to flick through the glossy pages of a magazine or catalog for our favorite stores. Unfortunately, in today’s digital age, these paper brochures are far from the most efficient tool for shopping. We need a more digital experience that allows us to select products, see what they will look like, and add them to our virtual baskets.

One excellent example of how companies can use AR to improve the overall shopping and visualization experience for customers comes from Home Depot. The brand was one of the first to upgrade its user experience strategy with a new Project Color application in 2015. Although this app might seem a little outdated by today’s standards, it’s still an excellent insight into what companies can do to improve their customer’s brand experience.

The Home Depot app used AR to scan a room and implement the color a customer chose for their walls into that space, considering things like furniture, shadow, and lighting, to allow for a more realistic insight. The app has updated significantly over the years to become increasingly immersive.

Visualizing products in a real, contextual space is hugely beneficial for a customer’s purchasing experience and perception of a specific brand. If your customer sees buying the right product from you as simple and convenient, they’re more likely to stick with your organization long-term.

The product catalog and visualization approach to AR in brand development has grown increasingly popular in the last two years, perhaps driven by the demand for more online shopping opportunities. In 2020, Wayfair announced the release of an updated version of its “View in Room” app, which now uses LiDAR technology to provide enhanced utility when shopping for home products.

According to Wayfair, the LiDAR technology and “RealityKit” software give customers a more authentic and realistic view, so they can make better decisions about what they want to buy. According to Apple, customers are 11 times more likely to buy an item of furniture if they have seen how it looks in their home using AR.

Creating Unique Brand Experiences

AR is one of the technology innovations in our current landscape, helping blur the lines between digital worlds and reality. In a future defined by the rise of the metaverse, AR could have a significant impact on how we spend our time in a more virtual world.

Already, companies are taking advantage of this, with things like virtual pop-up shops and temporary experiences intended to differentiate their brands. For instance, Machine-A, a London-based concept store, is usually committed to showcasing contemporary fashion designs.

When it became apparent that London fashion week for 2020 would be virtual, Machine-A came up with a virtual boutique enabled by AR. By scanning a QR code embedded into billboards and posters across London, users could enter the boutique virtually from their phones and experience the designs themselves.

The concept created by Machine-A has opened the minds of countless business brand teams and marketers to new methods of increasing engagement and awareness among customers. In a world where you can’t necessarily interact with your top customers in person, providing them with a new and immersive experience can be a great way to generate loyalty.

The companies more willing to invest in innovative solutions like AR are also more likely to stand out as innovators in their field. Other companies have experimented with similar “pop-up” experiences and unique ways to capture audience attention. For example, Burberry placed a QR code in a Harrods store, which customers could scan to visit a branded experience, where an Elphis statue walked around in their surroundings through the lens of their smartphone camera.

It’s even possible to use AR experiences to attract the attention of new audience groups. For instance, the retail brand, Pull & Bear launched an AR game created with Facebook to help the company reach the 90% of Gen Z customers who identify as “gamers.”

Provide New Levels of Customer Support

As many of today’s businesses know, memorable branding isn’t just about having the right image or website; it’s also about providing the correct level of customer service and support. Most purchasing and brand loyalty decisions made today are based on customer experience.

Providing customers with unique experiences to improve their shopping journey is sure to make your company stand out in the new digital age. But it’s also possible to go even further with AR in your brand CX strategy too.

Amazon Salon, for instance, the first bricks-and-mortar hair salon created by Amazon, was partially established to test new technology. The “point and learn” service, for example, allowed customers to point a product they were interested in on a display or shelf and immediately access educational content. Users could also scan QR codes to visit the product page on the QR site.

This helps customers immediately get to the product they want to buy without relying on input from human services agents. In a similar vein, AR could be an excellent way to onboard a customer, learning how to use a new product for the first time.

Imagine having a user’s manual your customer can enjoy scanning through, thanks to AR technology. All your customer needs to do is scan the QR code on the back of a product, and they can see the item they need to build or install coming to life in front of them. This reduces the risk of customers having to call for help from tech support and means clients can see the value in their purchases a lot faster.

Companies can embrace AR as a virtual learning experience, helping users collect information and learn how to do things through an immersive first-hand experience. This kind of immersive technology could help to make any brand stand out as more user-experience-focused. Even car companies could essentially provide their customers with a complete virtual HUD showing them how each button and dial on their dashboard works.

Upgrade Website Design

Perhaps the most common way companies will be using AR to create branded experiences today is by updating their website. You’ve probably already seen examples of AR being used in a host of retail sites, with new experiences designed specifically for the age of augmented reality.

360-degree images, for instance, allow customers to essentially “look around” a product, and see it from different angles, just like they would if they were looking at the item in-store. We can see an excellent example of this on the BMW build-your-own web page, where vehicle browsers can see their vehicles from every angle.

The 360-degree product viewing experience lets you check everything from the side molding to the sculpted edges in perfect detail.  

QR codes and app downloads can also allow customers to take their AR experience even further, looking at things like what life would be like behind the wheel of one of these virtually augmented vehicles.

As AR becomes more commonplace and the tools available for designers in this arena continue to expand, there will be even more opportunities available to bring AR into the website experience. Even essential website upgrades today might include allowing customers to upload pictures of themselves or their homes, then using augmented reality technology to implement parts of a product catalog into the space.

AR Virtual Events

Finally, when it comes to exploring all the unique ways you can build a better brand experience and excellent customer relationships with AR, it’s worth looking at the event space. The event landscape has struggled significantly over the last couple of years. The pandemic forced most live events to be canceled, and although the post-pandemic era holds new hope for upcoming in-person experiences, the landscape will be very different.

Going forward, most companies plan to avoid a complete shift back to in-person events by creating “hybrid” experiences and augmented reality events instead. Augmented and virtual reality tools allow customers to step into an event arena from wherever they are.

For instance, the Pot Noodle Unilever brand hosted a virtual alternative careers fair in AR, where people could use their phones to navigate through a range of graduate employer booths. The unique career fair experience was designed to replace the more common in-person interactions graduates might have as they approached the end of their education.

The custom-developed 3D booths featured a range of different employers, and students could tap on the booth screen they were interested in to see a video from each employer. As an added bonus, the connection to the Pot Noodle AR careers fair website meant that students could also instantly apply for any of the jobs they were interested in.

Similar events could help brands recreate some of the meaningful experiential experiences that their customers have been missing out on in the last couple of years. They could also act as a valuable tool for bringing together people in a hybrid event, where someone visiting an in-person demo table could scan a QR code to send virtual demonstrations of a product back to their team.

This would reduce the number of people who needed to be present in an event environment at any given time, reducing the risk of health issues.

Bringing Brands to Life with AR

In the new consumer landscape, brand relationships are more important than ever. As a result, customers are making more careful choices about who they purchase from, based on their understanding of that company’s values and differentiators.

Now that you won’t always have an opportunity to interact with customers in-person to earn their trust, AR could be the solution for a lot of companies in search of new engagement tools. All you need to do is figure out how you’ll leverage all the benefits AR can offer.

Will you be creating an app, building a new website with enhanced 360-degree photos, or designing in-person experiences? Hopefully, these examples have inspired you to start exploring your options.

 

Featured image via Unsplash.

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SAP People To Work remporte le trophée de NEWS RSE dans la catégorie Inclusion sociétale !

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Notre mission chez SAP, c’est d’aider le monde à mieux fonctionner et d’améliorer la vie des gens.

Nous concevons des solutions qui stimulent l’innovation, favorisent l’égalité et multiplient les opportunités au-delà des frontières et des cultures. C’est ce que nous nous efforçons de faire également avec le programme People To Work : former des personnes sans emploi sur les solutions de gestion SAP et leur redonner de l’espoir.

De nombreuses études ont démontré que la transition numérique allait entrainer dans les cinq à dix ans à venir un déficit de compétences numériques important en Europe et qu’il est urgent de commencer à former massivement les européens au monde digital. Les clients SAP ont un fort besoin de compétences sur nos solutions, tant pour la gestion des processus métier au quotidien que pour l’implémentation des projets et la maintenance des applications. Pour répondre à ce besoin de nos clients et partenaires, et favoriser le retour à l’emploi de personnes éloignées du monde du travail, SAP a mis au point le programme People To Work avec un très grand succès en Allemagne : depuis 20 ans, ce sont 400 000 demandeurs d‘emploi qui ont été formés et 80% d’entre eux ont retrouvé un emploi à l’issue de la formation.

Il y a des millions d’utilisateurs SAP dans le monde et la France est un pays qui compte une base installée des logiciels SAP très importante. De nombreuses offres d’emploi demandent des compétences SAP et cela va en s’accélérant : avoir été formé et disposer d’une certification SAP est un réel atout sur le CV d’un candidat. Nous nous sommes donc dits que nous pouvions contribuer à faire sortir du chômage des centaines, voire des milliers de demandeurs d’emploi en France avec ce programme qui peut aussi accueillir des personnes en situation de handicap.

Plus concrètement, les formations s’adressent à deux principaux types de profils :

  • Les utilisateurs finaux des solutions SAP, c’est à dire les assistants comptables, les personnels des services achats ou de l’administration des ventes par exemple,
  • Les consultants, recrutés en général par les ESN (Entreprises du Secteur Numérique) qui mettent en place les systèmes d’information des entreprises et soutiennent la transformation numérique.

Dans le cadre du programme People To Work, SAP met à disposition son matériel de formation officiel : les manuels de cours, les systèmes pour pratiquer les exercices et la plateforme numérique d’auto-formation SAP Learning HUB.

Le déploiement du programme People To Work en France a commencé début 2020 et nous sommes fiers d’avoir déjà formé 800 personnes avec un taux de retour à l’emploi de 100% pour ceux ayant suivi un cursus consultant et de 80% pour un cursus utilisateur SAP.

Les formations sont dispensées par nos partenaires officiels M2I Formation et Fitec, acteurs de la formation établis depuis longtemps sur le marché français et qui ont une bonne proximité avec Pôle Emploi, ce qui facilite le recrutement des candidats dans le programme. Ces partenaires sont présents en région parisienne ainsi qu’en province, avec une très bonne couverture nationale permettant de s’adresser au plus grand nombre. Les formations sont financées à l’aide de fonds gouvernementaux alloués par Pole Emploi, la région ou les OPCOs, de nombreux dispositifs sont disponibles.

Les métiers du numérique gagnent à être connus et le marché du travail demeure très actif dans ce secteur, et ce depuis de nombreuses années. Ils peuvent être porteurs d’avenir pour des jeunes qui ont du mal à s’insérer dans la vie active, mais aussi pour des personnes sur des métiers en décroissance et qui souhaitent se reconvertir. Les formations du programme People To Work ne nécessitent pas de compétences en informatique ou en programmation.Les profils recherchés peuvent être des jeunes diplômés en gestion ou autre domaine, mais aussi des comptables ou des assistants dans le domaine des achats ou des ventes en entreprise. Le niveau BAC peut suffire pour les formations des cursus utilisateurs finaux.

Fort de cette belle expérience, nous avons souhaité donner un élan supplémentaire au programme People To Work en France en participant aux Trophées Défis RSE, créés il y a 10 ans par le Magazine News RSE. Ces trophées ont pour but de mettre à l’honneur divers acteurs soucieux de leur impact et désireux d’affirmer leurs engagements et responsabilités pour leurs salariés, pour leur écosystème, pour l’environnement et donc pour la planète et les générations futures. Nous avons eu la joie de remporter le trophée dans la catégorie « Inclusion sociétale ». Notre initiative et ses résultats prometteurs ont en effet convaincu le jury du bien-fondé de celle-ci : redonner un emploi à des personnes éloignées du monde du travail ou dans des secteurs en décroissance, en leur donnant de nouvelles opportunités dans le monde numérique en pleine expansion.

Claire Couturier, responsable programme People To Work en France et Marie-Line Ségla, Directrice formation

En savoir plus sur le programme SAP People To Work

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How to Prepare for the Immersive Web

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Websites as we know them are going to change very soon. The days of text, images, and basic interactions in a 2D browser window have served us well, but virtual, augmented, and mixed reality experiences are getting better all the time. Developers and designers need to think beyond the browser window and prepare for an immersive future.

Many have been very skeptical about VR and AR in the past because despite grand promises about what they would achieve, they’ve mostly failed to deliver on the scale that the industry hoped for.

But it’s different this time: industry leaders like Meta, Apple, and Microsoft are pursuing a range of different mixed reality projects; they see the opportunity and are dropping hints about what’s next.

In a survey from Perkins Coie LLP and the XR Association, nearly 9 in 10 respondents said that by the year 2025, immersive technologies—including augmented reality, virtual reality, and mixed reality — will be as ubiquitous as mobile devices.

That’s a bold prediction, but it could be our new reality.

Use Cases

VR and AR aren’t a logical fit for every website, and that’s fine. There’s no need to force an immersive experience on something better suited to a standard viewing experience.

But when they’re done right, 3D experiences can add a lot to your website. Check out the demo experience from Mozilla, the 3D tours from Matterport, and the immersive storytelling from Within.

Here are a few areas where these technologies shine:

  • Retail – VR can be used to provide a virtual showroom where customers browse through products. AR can even bring the products into your home by showing you how a piece of furniture will fit in your room, what a painting will look like on your wall, or in Apple’s case, how a product will look on your desk.
  • News – Coverage of events can be enriched by providing a 360-degree view and placing viewers in the center of the story.
  • Training – AR can generate virtual overlays over physical equipment so employees can have hands-on training that’s more effective.

Define Your Platform

Adding immersive experiences to your website will require various skills based on what you’re trying to create. Whether you’re new to web development or are a seasoned developer with many years of experience, the main difference from classic web development is that you’re switching from a 2D to a 3D experience. Development in VR/AR is much closer to developing 3D video games than creating web applications.

First of all, you need to decide on the hardware that you’re building for. Are your viewers mainly using computers, smartphones, or a headset like the Oculus Quest? Each hardware category offers a different set of capabilities for what’s possible.

Next, when we look at 3D engines and frameworks on the market, some big names like Unity, Unreal Engine, and CRYENGINE stand out. Most of these engines were spun out of game development and are based on programming languages like C, C++, or C#. While very powerful, they’re overkill for anyone trying to create a basic immersive web experience.

The good news for web developers is that the WebXR Device API is an open standard specified by the W3C with a JavaScript API that makes immersive experiences possible in the browser. So if you already have a background in web development, you can use your knowledge of JavaScript to get started.

There are some useful frameworks and platforms that make working with WebXR more convenient:

  • A-Frame – A web framework for building 3D experiences.
  • React 360 – A framework for the creation of interactive 360-degree experiences that run in the web browser. As the name already suggests, it builds on React and reuses the concepts you already know.
  • Amazon Sumerian – A managed service that lets you create and run 3D, AR, and VR applications. Since it’s integrated into the AWS ecosystem, it’s also possible to add AI-enabled elements into your generated world.

Create Your Content

No one wants to read long blocks of text in 3D. Since we’re talking about visual experiences, it’s logical that the emphasis should be on creating content that is pleasing to the eye and interesting to look at. What works on a normal website probably isn’t going to feel natural in a 3D environment, so you need to decide what visuals you should create to suit the format.

What high-resolution images and assets do you need? Can you add videos? How about 360-degree videos? Will viewers just be looking at something, or will they be able to interact with it?

You also can’t forget about sound because it’s a critical part of immersive experiences. What music and sounds should you create to make the content come alive?

Not everyone is going to have the latest and greatest device or 5G coverage. The requirements for bandwidth and transmission quality are much higher with 3D content. A few milliseconds of latency can go unnoticed on a typical website, but in a VR/AR setting, it can make the experience laggy or unusable.

Try to optimize your content to be the highest quality it can be within a reasonable file size. If the experience starts to suffer from too many assets downloading at the same time, it’s better to create a more streamlined experience that maintains a high performance rate.

It’s important to consider your hosting infrastructure, as well. This shouldn’t be a big problem, but it is worth mentioning that you need to add new content types to your configurations, and your CDN needs to support these new types, too.

Make Your Content Flexible

When we’re talking about getting your website ready for immersive experiences, we’re not just talking about having people scroll through your regular website in VR. That isn’t compelling for your audience.

The idea is to take some content that’s already on your website and separate it from the presentation layer so you can use it in a 3D environment or any other platform that you want. Classic content management takes place in silos, which means you cannot easily reuse the content from your website.

This separation can be achieved by using a classic database, but if you want developers and content teams to collaborate, a headless CMS is front-end agnostic and more user friendly.

Start Experimenting Today

Building 3D content experiences may seem intimidating, but as we’ve seen, you likely already have the web development skills necessary to get started and try out some different ideas.

What you build today will prepare you for the 3D future of tomorrow.

 

Featured image via Pexels.

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SAP remporte le Trophée Défis RSE pour son inclusion sociétale grâce au programme People to Work

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Paris, le 8 décembre 2021 – L’entreprise SAP est fière d’annoncer qu’elle remporte aujourd’hui le Trophée Défis RSE 2021 grâce à son engagement sociétal, illustré par People to Work. Lancé l’année dernière en France et en partenariat avec M2i Formation et Fitec, ce programme de formation est destiné aux demandeurs d’emploi et vise à donner une chance à tous pour faire émaner des talents de tout horizon.

People to Work : un programme qui fait déjà ses preuves avec plus de 800 personnes formées depuis un an

Partant du constat que 40% des employeurs européens ont des difficultés à trouver des profils compétents et experts en informatique, soit environ 500 000 emplois non pourvus, SAP, accompagné par ses deux partenaires, a déjà formé plus de 800 personnes. Le taux de retour à l’emploi est impressionnant : 100% pour ceux ayant suivi un cursus consultant et 80% pour un cursus utilisateur SAP.

People to Work de SAP permet ainsi à des personnes en recherche d’emploi de compléter leurs compétences, de se former et d’obtenir la certification SAP correspondant à leur métier, pour faire la différence. Il s’adresse à des candidats de niveau BEP à Bac +5 issus des domaines métiers de l’administration des ventes, achats, logistique, comptabilité et contrôle de gestion.

Sans critères académiques d’éligibilité, ces formations s’appuient entre autres sur des financements gouvernementaux. Les métiers les plus porteurs suite à une formation People to Work sont les Achats, la Logistique, l’ADV et la Comptabilité.

Un programme qui fait également ses preuves en Allemagne depuis 20 ans, et qui a permis à plusieurs milliers de demandeurs d’emploi d’accéder à une profession rapidement grâce à des formations certifiantes SAP.

Un Trophée qui confirme une fois de plus l’engagement RSE de SAP

Les Trophées Défis RSE, fondés en 2012, mettent à l’honneur divers acteurs soucieux de leur impact et désireux d’affirmer leurs engagements et responsabilités pour leurs salariés, pour leur écosystème, pour l’environnement et donc pour la planète et les générations futures. Parrainés par le Ministère de l’Économie et des Finances, le Ministère de la Transition Écologique et Solidaire et le Sénat, les Trophées Défis RSE sont également soutenus par des partenaires, des réseaux experts dans la RSE et le développement durable, et par des médias.

Les auditions par le jury ont permis de sélectionner un palmarès équilibré de 10 lauréats parmi 9 catégories. Les meilleures démarches et initiatives RSE des candidats sont évaluées selon une grille élaborée par EthiFinance, et des critères sur l’engagement, la performance, la pérennité et l’innovation.

« Les métiers du numérique gagnent à être connus et le marché du travail demeure très actif dans ce domaine. Ils sont porteurs d’avenir pour les jeunes qui ont du mal à s’insérer dans la vie active, mais aussi pour des personnes dont les métiers connaissent une décroissance et qui souhaitent se reconvertir. Le programme People to Work by SAP crée de l’opportunité au travers de la formation et du développement pour tous, par le biais de formations, de qualification et de validation des compétences financées par l’Etat. » Marie-Line Ségla, Directrice Formation – SAP Product Learning CoE.

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

Contacts presse :

Mathilde Thireau : mathilde.thireau@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

 

 

The post SAP remporte le Trophée Défis RSE pour son inclusion sociétale grâce au programme People to Work appeared first on SAP France News.

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What to Know About Drag and Drop App Builders

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When you are a developer newbie, the realistic start may seem more like a bumpy ride to build the next great app which is still far from a Silicon Valley story. What do you do then? 

There are now tons of great low code or no-code development tools like drag and drop app builders that empower experts and people with little to no technical background to enter the digital market and transform it entirely. 

Source de l’article sur DZONE

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3 Essential Design Trends, December 2021

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The year might be coming to an end, but plenty of design trends are still beginning to emerge. It’ll be interesting to see how many of these website design elements remain popular into the new year. From vintage elements to circles to happier feelings, there’s a lot to play with here.

Here’s what’s trending in design this month…

Old-School Print Inspired

Vintage design elements seem to circle back in new iterations at a pretty frequent pace. This time website designers are finding inspiration from old-school print design.

These projects mimic the look of old newspapers and magazines with styles that look like news or advertising content. One of the most exciting takeaways might be color, with beige backgrounds that almost seem like aged paper.

Note the font choices, scale, and imagery as well. All of these things have an old-school feel that’s modern enough to help encourage interaction.

Each of these designs keeps visitors engaged with trendy effects that pair with the vintage aesthetic so that while there’s an old-school look, the overall design is modern and fresh.

The portfolio of Niccolo Miranda feels like a “WAR” day on the front page of a major newspaper, but with modern touches – computer illustrations, animated images, and button-style icons.

Enfant Sauvage Music takes on the feel of an old-style newspaper or magazine ad with a single color design and grainy imagery. An oversized funky pointer on hover and side navigation keeps the design interesting.

Kalso uses a giant timeline with typography and effects that mimic the era on the screen. Animation and motion keep the design with the times and on-trend.

Center-Screen Circles

Circles seem to be a website design trend that just never goes out of style – it only evolves.

The newest iteration includes center-screen circles. And you can use them in all kinds of different ways. The nice thing about a circle is the shape is innately harmonious and can pull a design together and make everything feel together and unified.

They can be an excellent container for text or other elements or serve as a button.

Circles work with almost any overall design pattern, in any color, and with virtually any type of image or video. The shape is practically perfect! (That’s why it’s a trend that never really gets old.)

Each of these examples uses a center-screen circle in a slightly different way.

Aflote uses a center circle as part of its overall branding effort and to help draw the eye from the split-screen images to the center arrow, encouraging users to scroll to the next bit of content. Color helps here, and the circle is a container for brand and some other content with a nice layer on top of the images.

One Ocean Science uses one of the oldest circles we know – the globe – as a dominant art element that rotates in the center of the screen. The layer on top – the exact text in multiple languages – gets extra attention thanks to the center placement. The design also uses a top left corner circle for branding and a bottom right corner circle as a CTA, helping create a visual flow through the design from top to center to bottom to click.

To Be Love uses a fantastic animated set of concentric circles to pull together the name of the event and draw interest to the CTAs. The circle is just the right size in a sea of black sky to draw the eye to the content in the middle of the screen.

Lighter, Happier Designs

After a couple of years of pandemic life and a world that’s just been a little less than cheery, website designers include lighter, happier elements to projects. This might just be the design trend we all need right now.

This effect can be designed in several ways, including color, imagery, animation, scale, and even typography. It’s hard to pinpoint what makes a design lighter and happier until you see it, but when you do, you’ll know it. (It might just be that little grin at the corner of your mouth when you see it.)

Meanpug uses fun, animated illustrations as a load screen with a full-text homepage (you’ll have to click through to see it). Between color and animation, you can’t help but feel good looking at the design. What might be most interesting is that the website is for a marketing agency that works with law firms. (Probably not what you expected at all.)

Happy smiling faces are hard not to feel good about. Even the devil emoji seems somewhat joyful. Add in big, bold typography and the yellow smiley, and the world just feels a little less dark.

Oatly uses lots of small elements in a cartoon-style aesthetic that is light and interesting. In addition to fun fonts and animation, all of the words on the website also contribute to a feeling of ease and happiness. It’s a solid strategy for sales; make people feel good about what they are thinking of buying to help propel them toward a purchase.

 

Conclusion

One of the most exciting things that we’ve seen with design trends in the past year is how world events – from the pandemic to isolation to working remotely – have impacted design projects as a whole.

We’ve seen fewer faces, more illustrations and typography, and an overall shift in feeling to some of the lighter, happier design elements featured here. Cheers to 2022!

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Is it Time to Transition to JAMStack?

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Jamstack (JAMstack), is one of the most popular (and rapidly growing) tools for app and website creation. A unique ecosystem of functionality, Jamstack promises developers the support they need to create powerful websites and progressive applications. 

For a while, Jamstack was mostly written off as just another buzzword in the developer space. However, today, it’s growing to become a powerful investment for many business leaders. Even big companies are getting involved, like Cloudflare, with Cloudflare pages, and Microsoft with Azure Static Web Apps. Elsewhere, we’ve seen brands like Shopify, PayPal, and Nike getting involved too.

So, what exactly is Jamstack, and is it time you transitioned over? Let’s find out…

What is Jamstack?

Jamstack, otherwise known as “JAMstack,” is the name of a developer ecosystem made up of JavaScript, APIs, and Markup (hence: JAM). The solution is a web development architecture allowing developers to access static website benefits, such as higher security and better performance, while still unlocking dynamic database-oriented CMS.

The Jamstack solution allows companies and developers to build a dynamic website where real assets are pre-rendered static files in a CDN. The dynamic environment runs on JavaScript client-side, through serverless functions. 

For a better insight, let’s compare Jamstack to the LAMP stack development strategy, which originated from the four open-source components many developers used to build sites: Linux, Apache HTTP, MySQL, and PHP.

With LAMP, each user request for a page forces the server to query a database — unless the page is cached — and combine the result with page markup data and plugins. Jamstack websites serve pre-built optimized assets and markup solutions quickly because the files are already compiled on a CDN. There’s no need to query the database. 

Jamstack workflows dramatically reduce cumbersome issues with development and excess maintenance, making them highly appealing to developers. 

What Are the Benefits of Jamstack?

Jamstack won’t be the ideal development tool for everyone, but it has a lot of benefits to offer. By fetching HTML from a CDN, the system doesn’t have to wait for HTML to be combined and returned to clients. The solution also provides an improved developer experience with static methods. 

Using Jamstack, developers can build fantastic static files ready to serve by request, hosted on a global CDN. Some of the biggest benefits of Jamstack include:

  • Performance: Because you’re serving pre-built static files from a CDN directly, you’ll achieve much faster loading times, unmatched by typical server-side rendering options. Because you’re serving static files, you’re also better equipped to handle any traffic spikes you might encounter, with minimal slowdown.
  • User experience: Better website performance significantly improves user experience and website traffic, as well as SEO efforts. User experience has always been a critical factor in ensuring the success of a website, and it’s essential to keeping your customers around for as long as possible. Websites optimized for performance will always delight users. 
  • Security: With Jamstack, there are no servers or databases to worry about. You use third-party solutions to handle these issues for you. The architecture of Jamstack means the back and front end of your development processes are decoupled, and you can rely on APIs to run server-side processes easily. Jamstack also comes with security benefits other approaches can lack. Clear separation of services is essential here. 
  • Hosting and scaling: Scaling and hosting can often be problematic in the development world, but because you’re serving files from a CDN, you’re less likely to encounter issues. CDNs are almost infinitely scalable, so you get excellent extensibility built into your development environment. CDN hosting for static files is also cheaper than traditional hosting, so you can keep costs low. 
  • Maintenance: Jamstack makes it easy to push your front end to the edge rather than managing infrastructure directly. Ditching plugins, databases, and other hosting services can help you to save more time and money on a significant scale. 
  • Developer experience: From a developer perspective, there are tons of benefits from Jamstack. You get the ease of a Github, CI/CD, CDN flow, and auto previews with simple rollback to reduce the need for backups. Local developer environments and the ability to run and debug cloud functions locally are all fantastic.

Does Jamstack Have any Limitations?

In a lot of ways, Jamstack is an innovative and revolutionary solution for development. It can help you to create a far more engaging website and present your company in an incredible way. Of course, that doesn’t mean there are no limitations to be aware of. 

Jamstack is developer-friendly, for instance, but it’s not beginner-friendly. You will need at least some knowledge of web development to start unlocking the benefits. You’ll need to understand things like Vue or React, but you should develop a tool anyone can use with a bit of work.

There’s also a handful of things you can’t pre-generate, like user-specific and real-time data. So, this means you may not be able to use Jamstack effectively on projects requiring these kinds of data. Building an analytics dashboard, for instance, probably isn’t a good idea with Jamstack. Other issues for some developers may include:

  • API complexity: It can be overwhelming to try and find the right solution for your needs among so many different options. Of course, this could also be something you’d say about the WordPress ecosystem and its huge variety of plugins. An API usually won’t break your production website, at least. 
  • Long building processes: If you have a large number of pages, there’s more likely to be an extensive building process to think about. Whenever you make a change to a single page, even a little one, you’ll need to rebuild your entire website. This is a problem if you run into a website with thousands of pages. There are solutions to this problem available, however.
  • Handling dynamics: Going with Jamstack doesn’t mean abandoning your backend. An important part of the approach is accessing serverless functions, which are becoming more effective over time. These serverless functions can also be executed on the edge. The backend parts of your website will require regular maintenance as they scale.

Best Jamstack Tools to Check Out

Now you know the basics of Jamstack, let’s look at some of the tools you can use to design an incredible website or application within the Jamstack environment. 

The Git Tool Landscape

There are tons of tools within the Git ecosystem common among Jamstack developers. Starting with Git itself. Git represents a powerful free, and open-sourced distributed version control system. With this solution, companies can handle everything from small to enterprise-level projects with efficiency and speed. The solution is extremely easy to use and learn, and outclasses a range of tools like Perforce, ClearCase and Subversion. 

GitHub Pages and GitLab pages are two hosting services for Git repositories with built-in services to host static pages from out of your codebase. This makes the two solutions fantastic for when you’re building a Jamstack website. You can access the functionality for free too. 

GitLab gives you a comprehensive DevOps platform to work with, where you can enjoy a comprehensive CI/CD toolchain out of the box. The comprehensive solution, delivered as a single application, changes the way security, development, and Ops teams integrate and collaborate. Gitlab helps to accelerate software delivery on a massive scale.

AWS Amplify

AWS Amplify, created by Amazon Web Services, is a development platform packed full of useful features for people in the Jamstack environment. The Amplify offering aims to reduce the complexities associated with Amazon Web Services for mobile and web deployment. You get 12 months of hosting for free with new accounts, and you get Storage with Amplify too. 

The Amazon Amplify solution dramatically improves the regular AWS workflow, especially if you’re just a novice user. There’s a huge documentation hub to help you too, which is way more convenient than Amazon’s usual documentation solutions. Amplify is still accessed from a somewhat bloated console, however. 

With AWS Amplify, companies can access features like a comprehensive data store to sync data between the cloud and websites. There’s also easy-to-use interface access across all different categories of cloud operations. The service works well with a range of JavaScript central tools. 

Netlify

Netlify is a pioneering solution in the Jamstack environment, allowing users to go dynamic with their websites and applications on their own terms. You can access a range of add-ons and integration, access your favorite tools, and make your own. The flexible environment enables developers to run websites on a multi-cloud infrastructure designed for speed and scale automation. 

Built to be entirely secure from the ground up, Netlify makes it easy to build a site that’s custom-made for performance and deployed directly. You don’t need to worry about managing, scaling and patching web services, which means you can more quickly implement your Jamstack architecture. 

Unlike other large legacy apps, Jamstack projects are neatly separate from your front-end pages and UI from the backend databases and apps with Netlify. Using this service, the entire front-end can be pre-built with highly optimized static assets and pages, and developers can deliver new web projects faster than ever before.

Next.JS

Inspired by the functionality of PHP, Next.JS is a solution for pre-rendered JavaScript modules. The solution allows developers to easily export the components of their apps and perform individual tests to determine how each element works. You can also access a wide range of components and modules from NPM. The Next offering allows developers to save time, removing the need to use webpack bundles and transform with compilers. 

The full solution is extremely intuitive, ensuring developers can create solutions quickly. What’s more, the technology you build will allow you to load only the bundle needed from your JavaScript workflow, rather than all the JavaScript at once. Pre-fetching, one of the features of Next.JS, also picks up where standard code-splitting leaves off, allowing for optimized bundles of code to load seamlessly. 

Next.JS also supports hot-module replacement. This means instead of reloading an entire application when you change the code, you only recreate the modules you’ve altered.

Angular

Probably the most widely-recognized of all the JavaScript frameworks, Angular, designed by Google engineers, appeared first in 2012, offering developers a new way to create dynamic pages. Before this technology, there were other opportunities for creating dynamic pages, but they were nowhere near as convenient or speedy. 

Angular is probably one of the most essential tools companies can use when building a Jamstack website or environment. The front-end web development tool attracts developers from all over the world. Every version is packed with features and constantly upgraded to ensure you can generate the best results. 

Angular extends HTML file functionality with powerful directives, and it requires very little effort to enable these directives too. All you do is add the ng- prefix to your HTML attributes and you’re ready to go. Angular also allows developers to create widgets leveraging editable data with two-way binding. This means developers don’t have to write code that syncs constantly between the model and view. 

With Angular, developers also get access to things like virtual scrolling, which can help with displaying large lists of elements performantly, rendering on the items that fit on the screen to reduce loading times. 

React

Another must-have tool in the JavaScript world for Jamstack, the React solution was launched first in 2013, and has won thousands of customers across the globe thanks to fantastic functionality. Today, the full landscape is maintained by Facebook, along with all the members of the standard developer community. The solution is used by some of the biggest giants in the tech industry, like Netflix, PayPal, and Apple. 

React is a true pioneer in the Jamstack ecosystem, with its sensational approach to simple and straightforward solutions for JavaScript management. You’ll be able to access batched and virtual DOM updates, which makes it easier to unlock components quickly, and write your components the way you see them. There’s also the added benefit that React is compatible with a lot of tools. 

You can build a comprehensive app or website with the help of React, and you’ll have no trouble accessing some of the top features, particularly with plenty of support available from the React community. 

Gatsby

Created from the ground up to improve user experience on a comprehensive level, Gatsby is a static site generator with heavy focus on things like SEO, performance, and accessibility. The solution offers plenty of out-of-the-box features to help developers deliver the most immersive solution for their users, without unnecessary complexity. 

Gatsby users pre-configuration to develop static websites giving developers faster loading pages, stronger code splitting, and server-side rendering. You can also access features like data prefetching, asset optimization, and quick image loading. Gatsby boasts excellent documentation and starter packs to help you get your site up and running more quickly.

The GraphQL data layer of Gatsby also means the system can collect your data from anywhere, including your CMS, JSON, Markdown, and APIs. More than just your standard site generator, this is a tool built specifically with performance in mind. 

Agility CMS

Developing an effective Jamstack website means having access to the right CMS technology. Agility CMS wasn’t the first CMS solution to support Jamstack, but it is one of the better-known options. As one of the first headless CMS solutions to hit the market, the company has quickly captured the attention of a huge range of developers worldwide.

Agility CMS is a Jamstack pioneer, capable of helping developers to build a foundation for any online ecosystem. The technology is an API-first CMS with support for REST APIs, so developers can connect all the third-party apps and front-end frameworks they like.

The technology also gives developers the freedom to code their solutions their way. You don’t have to follow a specific set of guidelines for how content is created, but templates are available to fast-track development. Agility CMS also hosts and abstracts your database, so you don’t have to worry about connection strings, backups, and maintenance. 

With a strong content architecture to help companies manage digital content and a partnership with Gatsby, Agility is ideal for Jamstack development strategies. 

Building Your Jamstack Website

The Jamstack solution is more than just a buzzword in today’s development world. This unique approach to building incredible development experiences delivers an excellent advantage to both developers and their end-users. Fast, scalable, and full of solutions for customization, Jamstack is a powerful way to bring websites to life with simplicity and speed. 

Every day, more companies take advantage of the Jamstack environment, and we’re constantly seeing a wide selection of new tools, APIs and offerings emerging to help enhance the Jamstack landscape too. This environment is definitely worth consideration for any developer looking to significantly speed up their development strategy.

 

Featured image via Pexels.

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Pourquoi SAP S/4HANA est un ERP Intelligent ?

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Regard croisé : pourquoi SAP S/4HANA est un ERP intelligent ?

Qu’est-ce qu’une Entreprise Intelligente et qu’est-ce qu’un ERP Intelligent ?

Pierre-Édouard Hamon, SOA People, et Christian Charvin, SAP, partagent leur vision de l’évolution du SI des entreprises.

Aujourd’hui, la plupart des entreprises ont à leur disposition un certain volume de données qu’elles n’exploitent pas. Cela représente pourtant une richesse qui permettrait aux organisations de mieux comprendre leur activité et leur marché. Être une Entreprise Intelligente, c’est savoir exploiter ces données afin d’optimiser son organisation, automatiser ses processus et se mettre en ordre de marche afin de relever de nouveaux défis.

Pierre-Édouard Hamon 

 

C’est la raison d’être de l’ERP Intelligent SAP S/4HANA. Cette nouvelle génération d’ERP simplifie l’accès à la donnée et en assure l’exploitation en temps réel. SAP S/4HANA propose des avancées clés pour aider les équipes au quotidien : le reporting opérationnel intégré et la gestion par exceptions permettent aux utilisateurs de se concentrer sur les points nécessitant une attention particulière ; la gestion avancée des workflows, associée à des fonctions collaboratives, fluidifie les échanges entre utilisateurs.

Christian Charvin

 

Une porte ouverte vers les nouvelles technologies

 

Le fait que l’ERP propose des tableaux de bord où l’information utile est directement remontée aux utilisateurs rend l’ERP SAP S/4HANA particulièrement facile à utiliser. Ceci permet de se concentrer sur les tâches les plus urgentes et aide à la prise de décision. Son interface de nouvelle génération est très proche de celles utilisées dans les applications desktops et mobiles du quotidien. Un atout pour accélérer la prise en main de l’ERP.

De nouvelles technologies permettent d’aller encore plus loin. Le RPA permet ainsi d’améliorer l’automatisation des processus, en mettant en place des robots capables de prendre en charge les tâches répétitives, libérant ainsi du temps aux équipes métiers. Le Machine Learning et l’Intelligence Artificielle s’appuient sur l’historique de données de l’entreprise pour prédire son futur. Ces technologies de forecasting automatique sont directement intégrées dans l’ERP.

Lorsque les entreprises vont mettre en œuvre ces technologies intelligentes, elles pourront s’appuyer sur des préconfigurés adaptés à leur secteur d’activité. Cela leur évitera de partir d’une feuille blanche et de se lancer dans l’inconnu. Y compris en cas de déploiement de l’ERP en mode cloud.

Pierre-Édouard Hamon

 

Cap vers le cloud !

 

Le cloud devient le mode de déploiement majoritaire des utilisateurs d’ERP SAP. Depuis le début de l’année 2021, 80% des clients SAP optent pour un déploiement de leur ERP SAP S/4HANA en mode cloud. Le cloud permet d’avoir une meilleure prédictibilité sur les coûts, de déléguer la gestion des infrastructures à des spécialistes et de disposer d’une flexibilité sans égale permettant d’adopter de nouvelles technologies et fonctionnalités au fil des besoins. Sans compter que le cloud est accessible de partout et permet donc une utilisation facilitée de l’ERP sur des sites distants, en mobilité ou en télétravail.

Christian Charvin

 

L’offre RISE with SAP permet de profiter de tous les avantages du cloud sans avoir à gérer la complexité de la relation avec les hyperscalers. Le contrat est directement pris en charge par SAP, qui se charge de garantir la disponibilité, la sécurité et la flexibilité de la solution, avec une prédictibilité totale sur les coûts. RISE with SAP permet de bénéficier de tous les avantages du cloud, avec une mise en œuvre rapide au travers des préconfigurés, et ce sans faire une croix sur les spécifiques. Et des mises à jour régulières de l’ERP donnent accès à de nouvelles fonctionnalités.

La SAP Business Technology Platform permet de déployer le code spécifique, mais aussi d’accéder à des technologies avancées, comme des systèmes de reconnaissance d’images, des outils d’analyse de l’expérience client ou même des agents conversationnels, qui vont à la fois assister les utilisateurs et faciliter la collaboration au sein de l’entreprise. La SAP BTP permet d’ouvrir l’ERP à un nombre illimité de technologies innovantes, proposées par SAP, ses partenaires ou tout autre fournisseur de services.

Pierre-Édouard Hamon

 

L’occasion de se réinventer

 

Ce mouvement massif vers le cloud s’accompagne d’un changement de paradigme chez nombre de nos clients. Ils adoptent une approche Fit to Standard consistant à utiliser un ERP aussi proche que possible de la version originale, afin de faciliter les montées de version. Les spécifiques, auparavant déployés dans le cœur de l’ERP, sont déportés sur la SAP BTP, qui sert également d’interface pour adopter des technologies innovantes : Chatbots, Blockchain, Internet des Objets, etc.

Christian Charvin

 

Pierre-Édouard Hamon  Christian Charvin

 

Pour en savoir plus :

The post Pourquoi SAP S/4HANA est un ERP Intelligent ? appeared first on SAP France News.

Source de l’article sur sap.com

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