Articles

How to Fight the Coming Latency Wars

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We certainly live in an age of wonders. We have supercomputers in our pockets, a global Internet, and applications in the cloud. In less than a lifetime, our four-channel television, rotary dial telephone world has transformed, bringing futuristic science fiction to everyday technology reality.

AI continues to advance its penetration into our lives as it seeks ubiquity. The 5G rollout is well underway as consumers snap up the latest generation of 5G devices. Software infrastructure and applications are keeping pace with the rapid maturation of cloud-native computing.

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Designing UI for the Voice Era

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The world of web design is incredibly dynamic. Every year, new trends and opportunities emerge, primarily driven by the arrival of modern technology. 

In recent years, we’ve seen various updates to the web design landscape, such as the arrival of AR and VR solutions for making mixed media. Video content has increased in quality, while the demand for inclusivity and usability has transformed the way that we build everything from websites to apps. 

Yet, for the most part, web design trends have continued to focus on the visual. 

When we hear the word “interface,” we often think of the graphical user interface – the ultimate way to connect users with sites. However, now we have a new, more natural way for customers to interact with their digital tools… The era of voice is here. 

Designing for the Age of Voice

The technology sector has made incredible progress in the development of things like Automated Speech Recognition and Natural Language Understanding. 

Thanks to updates in the way that machines process and understand human language, voice recognition accuracy is now at 90% and above. More than ever before, users can speak to a smart assistant, speaker, or phone-based application, and get the results that they’re looking for without error. 

The simplicity of communicating with technology via voice means that users have adopted this technology at an incredible pace. Half of all searches will be made with voice by the end of this year.

We’re standing on the edge of a fundamental shift in the way that we interact with computers and critical tools. As designers and developers, we need to be ready to embrace this new medium. 

With that in mind, here’s what designers need to think about when designing for voice UI. 

1. Decide How to Experiment with Voice

There are various steps involved in making a website more “conversational.” One of the first steps for any designer or developer is to think about the kind of voice-based interactions they’re going to enable for an app or website. 

For instance, rather than embedding voice technology into a website, you might decide to create a separate Amazon Alexa “Skill” for devices like the Echo. Companies like Capital One have already invested in this technology so that users can ask their smart speaker about their balance, rather than opening a laptop and logging into the site. 

To determine what kind of voice experiences you should be creating for your client, work with them on a customer journey map. Using this map of interactions that the customer has with your client on a regular basis, you can highlight areas where voice interactions might fit into the user flow. 

For instance, if customers are constantly asking questions about a brand or its service, an FAQ page that’s equipped with a bot that can respond to voice queries could be an excellent choice. 

UI design should always solve problems. Examining the frictions and frustrations that your client’s end-users encounter during their journey will help you to decide which direction to take with your voice UI experience. 

2. Examine the Anatomy of Voice Commands

Before designers can create a dialog flow for their voice UI, they need to understand how voice commands work. The key to success in a successful design for voice is understanding the objective of the interaction. A voice consists of three crucial factors for designers to consider:

  • Intent: Intent represents the subject and context of the voice command. A high utility interaction involves a request for a specific task. For instance, your users might request that your app gives them a list of five-star hotels in a specific area. Designing for these requests is often straightforward because what the voice algorithm needs to do is clear. However, low-utility requests can be harder to decipher, such as “hotels near me,” because there’s less specificity for the bot to work with. 
  • Utterance: Utterance refers to how a user phrases a command. For instance, in the case of looking for five-star hotels in Amsterdam, the customer might say “show me hotels,” or they might ask for “places to stay”. Designers must consider every variation of an utterance for their voice command UI. 
  • Optional variables: This refers to the extra filters that your voice UI needs to be aware of. In the case of five-star hotels in Amsterdam, the descriptor “five stars” is optional. The optional input needs to overwrite default values and bring more detail to the search. 

SideChef, for instance, is a voice-activated recipe app that offers narrated guidance to users and allows customers to search for recipes based on their specific needs. The app comes with a wide range of variables built-in, allowing users to customize their searches according to descriptors like “vegetarian” or “quick” meals. 

3. Learn How to Prototype with Dialog Flows

Learning how to leverage a complex UI strategy like VUI takes time and practice. Prototyping designers will often have to think like scriptwriters, designing various dialog flows to suit the different needs of customers, and the numerous interactions they might face. 

Dialog flows will outline:

  • Keywords that lead to the interaction
  • Branches that represent where the conversation might lead
  • Example dialogs for the user and the voice assistant. 

Practicing your dialog flows with scripts that illustrate the back-and-forth between the voice assistant and user will help designers and developers to understand the various nuances that can appear in a customer to robot interaction. 

Remember, while a crucial part of good voice UI design is keeping the communication conversational and straightforward, you will need to ensure that there is a dialog flow in place for every discussion that may occur between end-users and their apps, website, or digital tools. Users don’t want to feel overloaded and overwhelmed, but they need to ensure that they can complete their tasks too.

Consider the voice-based game RuneScape: One Piercing Note, for instance. 

The developers behind this app allowed players to speak with other in-game characters and use commands like “pull the lever” or “open the chest.” In designing the playable components of the game, the designers needed to think about every possible interaction that a player might have with different parts of the story while ensuring that users didn’t stray off track. 

A Few Tips for Voice UI Design 

Voice UI design can be very complex, mainly if you’ve never created something using voice as your only input before. However, once you get used to creating dialog flows, the whole process starts to feel a lot easier. 

As you’re designing, remember to:

  • Always confirm when a task is complete: When designing a checkout flow for an eCommerce page, one of the most crucial screens for a designer is the confirmation page. It shows the customer that the transaction has successfully been completed and stops them from worrying whether they’ve done the right thing. The same concept applies to Voice UI design. If your client’s end-user asks a voice-activated app to book an appointment with their therapist, for instance, they want to know that the appointment has been successfully booked and added to their calendar. Determine how you’re going to deliver the peace of mind your customers need. 
  • Create a strong strategy for errors: Designers and developers are still in the very early stages of experimentation with voice UI. This means that there’s a good chance that something could go wrong with your applications and tools from time to time. Having a strong error strategy in place is crucial. Always design a dialog flow scenario that allows the assistant to respond if they don’t understand a request, or don’t hear anything at all. You can also implement analytics into these situations to identify misinterpretations and improve usability in the future.  
  • Add extra layers of security: Various Voice UI solutions like Google Assistant and Alexa can now recognize individual voices. This is a kind of biometric security that’s similar to face or touch ID. As voice recognition continues to improve, it’s essential to ensure that you’re adhering to the latest guidelines in security. Additional authentication may be required for some companies. For instance, passwords, face recognition, or fingerprints might be needed for things that require payments and transactions. For instance, the Duer voice assistant uses face recognition to both approve payments, and make meal recommendations based on previous purchases. 

Are You Ready for the Voice UI Revolution?

Voice-based user interfaces are here to stay.

In the years to come, the chances are that developers and designers will need to learn how to use voice more consistently as part of their interface strategies. 

The good news is that although voice takes some getting used to as a design tool, it’s easy enough to make sure that your projects are moving in the right direction. Just like any other kind of design, implementing voice means thinking about whether the interactions and experiences that you’re delivering to end-users are seamless, effective, and valuable. 

Succeeding in voice UI isn’t just about adding the capacity for voice into your designs. It’s a matter of learning how to make user’s lives easier with the power of voice.

 

Featured image via Unsplash.

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How to Fine-Tune BERT Transformer With spaCy v3.0

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Since the seminal paper “Attention Is All You Need” of Vaswani et al, transformer models have become by far the state of the art in NLP technology. With applications ranging from NER, text classification, question answering, or text generation, the applications of this amazing technology are limitless.

More specifically, BERT — which stands for Bidirectional Encoder Representations from Transformers — leverages the transformer architecture in a novel way. For example, BERT analyses both sides of the sentence with a randomly masked word to make a prediction. In addition to predicting the masked token, BERT predicts the sequence of the sentences by adding a classification token [CLS] at the beginning of the first sentence and tries to predict if the second sentence follows the first one by adding a separation token [SEP] between the two sentences.

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Review: Should Designers Use Design Bundles?

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One of the most challenging stages of a design project is laboriously producing all those assets that bring it to life.

Whether you’re a web designer in need of icons, or a brand designer looking for mockups, it’s a smart move to fall back on stock assets to speed up your turnaround, reduce costs, and enliven your designs.

With so many stock sites to choose from, which should you opt for? Today we’re going to take a look at DesignBundles.net and ask if it’s the right choice for your project.

What is Design Bundles?

Design Bundles is exactly what it sounds like: sets of design assets that you can download for free or at huge reductions on RRP.

Launched five years ago, Design Bundles is brought to you by the same team that delivers Font Bundles.

Over two million customers are already enjoying the benefits of Design Bundles’ weekly updates.

What Can You Download From Design Bundles?

There are currently over 800,000 products listed on Design Bundles, and the collection is growing all the time.

The files have been produced by 6,500 of the world’s leading independent designs. Because the products are top-quality, you can really make them work: scale them, flip them, distort them, recolor them; just about anything is possible when you’re using high-quality raw ingredients.

What’s really impressive is the range of products that are in the collection. You’ll find backgrounds, logos, icons, textures, patterns, and clip art. For product designers, there are mockups and web elements. Print designers will love the huge range of cards, invites, flyers, posters, and brochures. And if you’re looking for standard stock images, you’ll find a gargantuan range under popular themes such as technology, architecture, travel, and business.

Because Design Bundles is relatively new, you won’t find its collection padded out with out-of-date Gifs. In fact, Design Bundles is one of our favorite places for free SVGs, the best format for graphics on the web.

All the products are royalty-free and licensed for personal and commercial use, so you can relax knowing that you’re fully covered.

What Makes Design Bundles Different?

There are a lot of design bundles services online, so what makes Design Bundles different? Well, firstly, the quality; Design Bundles has a consistently high level of designs. We love the freebies. They make a huge difference and are great for trying out ideas you might not be ready to invest in.

Design Bundles differs from other stock sites because it offers curated bundles of complementary assets — you don’t just download a vector file; you download a set of vector files. This innovative approach means you don’t have to go hunting for matching images; once you’ve found the right download for your project, you have a whole range to enjoy.

The whole process of using Design Bundles is simple, from browsing through the available assets to choosing a design and through to the fast, simple checkout process. It’s all designed to make including design assets into your projects as simple as possible.

The website is user-friendly, and in the unlikely event that you’ll need them, the support team is friendly, helpful, and prompt to handle queries.

Is Design Bundles Good Value?

We’d be lying if we said that cost wasn’t a big bonus of using Design Bundles. Design Bundles offer up to 96% discounts on regular prices, meaning that you can get the same incredible assets that top design agencies use at a fraction of the price.

In terms of time-saved, inspiration-delivered, and graphics-acquired, your Design Bundles subscription will more than pay for itself.

Alongside the daily and weekly deals, you’ll find products you can try for free. For example, design Bundles provide a whole heap of free SVGs. And not just sample files. There are thousands of files to download and use in projects. You can’t get better value than free!

There are new freebies every week, so it’s worth subscribing just to ensure you don’t miss anything.

For freelancers, the licensing model is particularly attractive. Because there’s no limit on the places you can download design resources once you’ve bought them, you can download files at home, in the office, or at a client’s workspace — whatever is convenient. Meaning you carry a huge library of resources with you wherever you go.

Oh, and if you want to make the most of your new Design Bundles assets, don’t forget to check out its YouTube channel, where you can learn tons about how to create effects, edit images, and complete creative projects.

Should Designers Use Design Bundles?

When you’re designing a project, whether you’re a digital artist, a web developer, or a crafter, the result relies on the quality of its component parts.

Design Bundles offers you the chance to work with high-quality assets from some of the web’s top designers at a fraction of the price of creating them yourself.

We’re confident that if you give Design Bundles a go, you’ll quickly see the benefits for yourself. But if you’re still not sure, why not sign up for its newsletter and check out some of the daily and weekly deals and the freebies that are available to you.

Design Bundles is a recipe for success that you’ll be happy you discovered.

 

[— This is a sponsored post on behalf of Design Bundles —]

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Top 10 Codeless Testing Tools For 2021

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With the advancement and growth in technology and the arrival of DevOps and Agile, the software testing industry is witnessing numerous changes. Software Testing has traversed a long path from manual testing to record-and-playback sophisticated testing tools, then to test automation, and now to codeless automated testing.

World Quality Report 2020–2021 states that not having advanced programming know-how and expertise is considered one of the critical challenges when applying automated testing to Agile projects. We could perhaps state that the development of codeless testing tools is a promising solution to the challenge.

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16 Free Websites for Learning to Code in 2021

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The best free online coding websites for beginners are hubs of education and insight, designed to take your knowledge and career to the next level.

For years, technical careers have been gaining more attention among innovative individuals. In a digital world, people capable of speaking computer language often have the widest selection of job opportunities. However, before you can start leveraging the blossoming job market, you need to hone your skills. That’s where free coding websites come in.

A free online coding website is an environment where you can develop your understanding of various kinds of code, update your programming prowess, and even earn certifications. Today, we’re going to be looking at some of the most impressive coding websites on the market.

Coding Careers: Opportunities in 2021 and Beyond

Before we leap into our overview of the best free coding websites, let’s examine why it’s so important to invest in your coding role. Looking at the US Bureau of Labor Statistics, we see that coders earn an average of $89,190 per year.

Elsewhere, CompTIA notes that technology hiring has accelerated since the end of 2020, with up to 391,000 new positions opening in the US during December.

Though coding careers have been popular for some time now, they have particularly high value following the pandemic, as companies worldwide adapt to the changes associated with remote workforces, digital customer service, and ecommerce. The pandemic has made us more reliant on technology than ever before, as a result:

  • Coding skills are in high demand: Coding skills are essential for the newly digital world. Studies find that the pandemic has accelerated digital transformation by around 7 years. Companies need coding professionals to stay ahead of the curve.
  • Coding knowledge is becoming more versatile: Companies are looking for coding skills in more than just programmers. They want their data analysts, IT workers, artists, designers, and other professionals to have these talents too.
  • People with coding talent can earn more: Jobs requiring coding skills tend to pay more than those that don’t. This reveals the growing need for coding knowledge in the digital ecosystem.

Coding skills provide an avenue to tech professionals for higher-income jobs, and these careers are growing faster on average than other job opportunities.

The Best Websites for Learning to Code

Learning to code or developing your existing coding skills can help you to unlock a host of new opportunities. Today, you can learn coding online for free, just by visiting the right websites.

Even a basic knowledge of coding can drive a range of results, such as helping to support the better management of websites, reducing reliance on outside developers, and opening the door to app development. So whether you want to start a new career or upgrade your existing knowledge, these sites will help:

BitDegree

BitDegree is a wonderful website for anyone interested in web development, coding, data science, and programming. There are various courses to choose from, depending on the career path you want to take. For instance, you can learn about the AWS cloud or start your journey into gaming development. For coding, BitDegree covers languages like:

  • CSS
  • HTML
  • PHP
  • SQL
  • JavaScript
  • jQuery

The best thing about BitDegree is how it makes learning so fun. There are gamified courses and sections where you can really dive into the essentials of coding. In addition, the online coding course collection often features hundreds of discounted options for people on a budget.

CodeAcademy

One of the most popular sites for learning how to code for free, CodeAcademy is home to over 24 million students who have built their skills. The interactive learning approach lets you apply what you’ve learned immediately. Over 300 million hours of free coding content are available to check out at your leisure. Like most coding platforms, you can learn languages such as:

  • CSS
  • JavaScript
  • HTML
  • PHP
  • jQuery
  • Python
  • PHP
  • Ruby

CodeAcademy is particularly effective for beginners because you get instant feedback after submitting your coding efforts. When you make mistakes, you’ll find out exactly where you went wrong, allowing you to avoid similar mistakes in the future.

Codewars

Codewars by Qualified is definitely one of the most versatile free platforms for learning how to code. There are dozens of languages you can learn – too many to list right here. Options range from C++ and C# to Ruby, Python, Lean, Java, PHP, Scala, and countless others.

Codewars teaches you your programming language in-depth by selecting challenges designed to put your mind to the test. The goal for each challenge is to help you sharpen your knowledge over time, with tasks that get progressively more difficult over time.

The cool thing about Codewars is it allows you to see how you respond to challenges compared to how other coders have tackled the same issues.

Code.Org

Designed for a younger community of would-be coders, Code.org is an engaging and highly accessible introduction to coding. With around 60 million students worldwide, the Code.org platform gives you access to a wide range of different learning opportunities intended to suit different needs and learning levels.

The Code.org environment is built on a desire to bring coding into the standard curriculum. You can dive into full one-hour tutorials, or you can experiment with a more structured approach to learning, which is ideal for people with different learning styles. There’s also a huge catalog of courses extending from basic coding for younger kids all the way to University-level education.

Free Code Camp

A diverse option in our free coding website list, Free Code Camp is all about developing your coding knowledge while simultaneously networking with other like-minded people in the industry. The solution allows you to learn coding by participating in challenges – which is ideal if you want to put your skills to the test as soon as possible.

To help you jump in, you’ll have access to a range of courses and tutorials designed to help you understand and overcome each challenge. You can even code for non-profits on the platform and build tradeable projects in languages like:

  • HTML5
  • Javascript
  • Node.JS
  • CSS3
  • React.JS
  • Databases
  • Git

If you’re a little nervous about the concept of coding alone, you’ll have a full community to work within the Free Code Camp. You might even meet someone you can work with in the years ahead.

Code Conquest

Code Conquest is less of a course website and more of a comprehensive guide for beginners diving into the world of code. This amazing platform will help you understand all of the basics of coding in no time – even if you’re brand-new to the landscape. You can find out what coding is all about, learn which languages are best to learn for your needs, and more.

The website is full of resources for all kinds of coders, including comprehensive tutorials, reviews, a knowledge center, training packs, and more. You can even choose from a range of languages like:

  • CSS
  • HTML
  • PHP
  • jQuery
  • Ruby
  • JavaScript
  • Python
  • MySQL

To help you figure out where you should get started, the Code Conquest website also gives you recommendations on which tutorials to take next.

W3Schools

One of the better-known free websites for coding on the market today, W3Schools is an environment packed full of example codes, resources, tutorials, exercises, and libraries to help you learn how to code. The site is one of the largest in the world for developers.

To begin coding with W3 Schools, you’ll need to choose the programming language that’s right for you, then either jump into the program immediately or select from a range of learning options. The site comes with a handy quiz to help you define your knowledge level.

Languages range from CSS to SQL, JavaScript, HTML, Python, Java, C++, and many more.

Code Avengers

Code Avengers offers a fun and interactive approach to learning how to program and code. There are various course options to teach you how to create everything from games and apps to entire websites. The good thing about the Code Avengers website is you don’t need a lot of spare time to start learning. Each course takes around 12 hours to complete.

You can choose from languages like HTML, CSS, Python, jQuery, JavaScript, and more, and connect with a wide selection of similar coding enthusiasts, just like you. The biggest downside is that the free trial only lasts for seven days before you’ll need to pay to use the full program.

The Code Player

A simple and effective website for learning how to code and building your existing skills. There are tons of videos and demos to walk you through the process of learning how to code from scratch. All you need to do is click on one of the things you want to learn how to do, like creating a simple web page, and the site will give you a video walkthrough.

Though a little simple compared to other coding resources, the Code Player still has a lot of great video guidance to help beginners jump into various languages. For example, you can learn about CSS and HTML or check out various tools to help you make a more effective website.

CodeGym

If you’re particularly interested in learning about Java, the CodeGym is probably the website for you. This online Java programming course teaches you the basics of Java by allowing you to dive into various tasks. You can get involved with various exercises depending on your existing skill level and play around with games designed to teach you more about the coding landscape.

This website is fantastic for people in all stages of the coding journey. Whenever you suggest a solution to a challenge, the website will give you immediate feedback to learn from. There are more than 500 hours of Java coding exercises and educational resources to explore.

The Odin Project

One of the better-known free coding websites on the market, the Odin Project aims to take the headaches and frustration out of learning web development. If you’re a beginner looking to develop a career in coding, then the Odin Project will give you all the pieces of the puzzle required to decide exactly where you want to go and build the appropriate skills.

This site offers a full-stack curriculum of coding education options, with tons of challenges, tasks, and exercises to help you put your newly gained knowledge to the test. You’ll learn how to program in languages like CSS and HTML, explore the basics of JavaScript and Ruby, and even get tips on how to get hired when your skills are maxed out.

Plural Sight

Previously known as Code School, Plural Sight is a fantastic online learning platform that allows you to build your knowledge through a range of paid and free courses. The comprehensive platform is organized into a wide selection of different learning paths. You can choose how you want to develop your skills based on your chosen language and your existing skillset.

You choose an education path created by professional instructors to achieve specific outcomes, and Plural Sight gives you all the material you need. You can also practice what you’ve learned during the course in your browser and get immediate feedback on what you need to work on. There’s even a gamification aspect that allows you to earn points for every course level you complete.

MIT Open Courseware

Imagine how amazing it would be to get accepted to MIT to learn your new coding skills? What if you didn’t have to go through the headache of an official application. If you have a computer and internet access, you can explore MIT’s course material easily through the MIT Open Courseware website. This dedicated website gives you an insight into all of the courses and materials learned by students at MIT.

You can browse through all the courses available in the programming landscape and filter through results based on things like course features. For instance, you might specifically look for courses with their own online textbook, lecture notes, and videos. It’s a great way to get an insight into how one of the most reputable universities in the world offers coding education.

Web Fundamentals

We’ve already looked at a website offering coding resources specifically for Java, now let’s take a look at one designed for HTML5. Launched about 11 years ago as HTML5 Rocks, the Web Fundamentals website is packed full of tutorials, resources, and insights into the most recent updates to HTML5. This open-source environment allows developers and programmers to really get active with their skills.

You can play around with some of the code already available on the website, and explore tutorials authored by a range of amazing individuals. Although these courses are very comprehensive, it’s worth noting that they might not be the perfect choice for true beginners, as the tutorials can be more complex than most.

Dash General Assembly

If you’re keen to learn the essentials of coding in some of the most popular languages, like CSS, JavaScript, and HTML, then Dash General Assembly is the site for you. This website offers fun and free courses which will guide you through the basics of web development. You even get interactive tasks and challenges you can leverage within your browser, with no downloads required.

Users learn how to do a range of amazing things with this website, including how to code HTML5, build a beautiful website, and balance your layouts for aesthetic appeal and usability. You can even design dynamic interfaces where you can add aminations and effects. Dash General Assembly is a fantastic tool for anyone keen to get started in the world of coding.

Codeasy.net

Finally, Codeasy.net promises beginners a fast and simple way to start learning how to code, while having plenty of fun. This exciting website immerses you within a digital story which takes you on an adventure through the basics of coding. You’ll need to learn real-life coding skills to navigate your way through the rest of the story, which means you can develop your C# knowledge as you go.

This is one of the more unique tools for learning how to code that we’ve found so far. It’s a great way to discover the basics of C# without being bogged down in boring lectures. Remember, though, this website is intended for complete beginners, so you might find it a little basic if you already know some of the coding essentials.

Free Websites for Learning to Code

Free coding websites are an excellent way to develop your skills and unlock new opportunities in the world of coding. If you’re keen to jump into a new career as a programmer or coding developer, make sure you check out some of the options above. There’s no doubt you’ll find a site capable of giving you the boost you need.

 

Featured image via Unsplash.

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10 Homepage Design Comparisons to Inspire Your Business in 2022

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Looking to give your homepage a well-needed design update in late 2021 or 2022? Not a bad idea; first impressions are crucial when it comes to business websites. But, fixing your homepage and website design is no easy feat.

Web design trends are evolving faster. Blame the ever-decreasing user’s attention span. The average visitor now spends just 0.5 seconds scanning your homepage to form an opinion about your brand and decide whether to click through or bounce.

Increased user expectations and uncertainty in the user’s response, which is highly impacted by the site’s first impression, are other reasons to consider. This is why the designs which were trending in 2019 are no longer viable in 2021 or 2022.

We have curated the ten best examples of homepage designs to inspire your business in 2022, including a rundown of the best strategies and tips.

Let’s start by highlighting why homepage optimization is necessary for 2022:

Why Your Homepage Will Be So Important in 2022

Your website — especially your homepage — is your brand’s first chance to attract, build trust with, and connect with visitors.

According to recent statistics on why website design is important:

  1. 38% of visitors will stop interacting with a website if they think the layout isn’t visually appealing or intuitive. This creates a higher bounce rate and fewer conversions.
  2. 94% of a visitor’s first impression is based on website design (including colors, fonts, layout, navigation menus, etc.).
  3. 46% of people base a business’s credibility on the aesthetics of its website. Brands with less-than-stellar homepage designs are seen as less trustworthy than companies investing in the visitor experience.

Think of it the same way as walking into a brick-and-mortar store. Visitors are more enticed by a carefully curated ambiance of neatly stocked shelves and welcoming employees than a store that’s dark, messy, or seemingly unfriendly.

Using this logic, your homepage’s above-the-fold section is where you’ll greet visitors and reel them in for more.

10 Homepage Design Comparisons (2019 vs. 2021) To Inspire Your Business Website Design in 2022

Homepage design has come a long way since 2019. In this section, you will explore how.

These homepage designs crush it above the fold. Take just a few of these tips to heart, and your website will be poised to attract leads and conversions — no matter which industry you’re in.

1. Netflix – Crafting The Perfect Call To Action That Reduces Friction With An Additional FAQs Section

Most businesses make the mistake of adding a CTA button that first persuades the user to click on it and then asks for the visitor’s email address.

Netflix also did the same in its 2019 design.

However, Netflix combined both steps in its 2021 homepage design.

The new, improved 2021 homepage design asks for the user email address right up front along with the CTA button.

Here is a good comparison of both the designs:

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • The design encourages visitors to enter their email address right when they land on the homepage. As a result, form submission is much easier when the user has started the process. Hence, Netflix makes it easier for visitors to move along their conversion funnel nicely by reducing the friction.
  • The 2021 design also has a nice FAQ section that provides quick information about the company’s services and improves the overall user experience.
  • FAQs also help increase the organic presence of the website in the search engines because Google presents snippets from the FAQ section in the form of an answer box in the search results.

2. Spotify – Revamped Color Combinations For Improved CTA Visibility And Using The ‘Rule of Three’ For Heading Text

The older 2019 Spotify homepage design used light pink and orange colors in its home page main area. The CTA color was green, but if you look closely, the CTA lacks visibility.

The new 2021 design uses blue and green colors with a much larger font size for the main heading. The colors are attractive, and the CTA is visible clearly.

Here is the comparison of the Spotify homepage 2019 design vs. 2020 design:

2019 homepage design

Vs.

2021 homepage design

Key Takeaways:

  • Blue is the most versatile color, and green is the perfect choice for the CTA button. Spotify used universally accepted color combinations to redesign its homepage and made the CTA more visible.
  • The main heading is also made larger than it was in the 2019 design, and it follows the rule of three in writing which is effective and satisfying. It uses just three words in the main heading to allow the human brain to process information as a pattern that is more memorable.

3. Hulu – Give Priority To Your Brand Name And Hide Pricing

If you compare the Hulu 2019 vs. 2021 Hulu homepage, the brand name has been prioritized and shown as the main heading.

Moreover, the older homepage had pricing information everywhere, which has been reduced intelligently in the new design.

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • The brand name ‘Hulu’ is displayed as the main heading of the homepage, which helps to build audience trust.
  • The older design persuaded the users to pick a paid plan even though they had a free trial option—this discouraged users from trying their service. The new 2021 design encourages users to try the platform for free. In addition, the packages have prominent CTAs that mention “try for $0”. This design move improves conversions on the website.
  • The new design makes it easier for the visitors to select a viewing plan with easy comparison of the three available plans. The best part is, customers can start all the plans for $0. It’s a win-win situation for the users, and they can quickly pick a plan to start watching Hulu.

4. Nextiva – Reduce Visual Noise And Add Pictures In Menu To Improve UX

Nextiva realized the importance of reducing visual noise in its newly designed 2021 homepage. Visual noise happens when you use too many colors to attract user attention. Different colors compete with each other resulting in diluted customer observation.

In the old 2019 homepage, Nextiva used orange, blue, and green as the primary colors, while in the 2021 revamped design, they have used blue as the main color.

Here is a comparison of the two designs:

2019 homepage design

vs.

2021 homepage design

Moreover, the older homepage didn’t have an image in the product menu, but the new 2021 homepage improves the UX further.

Below is a comparison:

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • Nextiva used blue as their base color for the homepage design and removed orange and green colors to reduce visual complexity. This is an excellent change to keep the user’s attention focused. Notice the green colored bar at the top of the homepage in the 2019 version now replaced with blue.
  • The 2021 design has a clean look compared to the 2019 design, which looks scattered with too many different elements, including CTAs that confuse the users.
  • The product menu does an excellent job of linking intelligently to service pages such as phone systems and video meetings. The image of a smiling lady attracts users to click on Nextiva’s products to learn more about them. Improving UX is an impressive way to reduce bounce rates and increase time on site.

5. GoToMeeting – Avoid Lengthy Sign Up Form, Educate Users About Your Products, and Add Images That Depict The Current Needs of The Audience

GoToMeeting does a great job educating the users about their product by adding more content on the homepage that comprehensively explains their product features.

Moreover, they have replaced the older hero image with a new picture that portrays the changing needs of their audiences. Nowadays, there is a rise in work from home culture due to Covid-19. Hence, the photo and the heading text clearly target the needs of their users.

Here is a comparison of the 2019 vs. 2020 homepage of GoToMeeting:

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • The 2019 homepage design had a sign-up form on the homepage, which GoToMeeting removed in the 2021 design. People hate to fill in so much information right when they land on the home page. Hence, GoToMeeting did the right thing by removing the signup form from their homepage.
  • The hero image steals the show of the 2021 redesign because the picture of a working mom with her kid playing studying in front of her is a great way to portray the current needs of the society when over 60% of the employees are working from home. Audiences can quickly relate their working environment with the hero image leading to more sign-ups.
  • The older 2019 design was confusing, and it made little effort to help the users understand the different features of the product. The new 2021 homepage design has a product features section that explains the different features of the software. When users are educated about the product, they earn the confidence to try the product.

6. Zillow – Apply Hick’s Law To Allow Visitors To Take Faster Decisions

Zillow does an impressive job of applying Hick’s Law in allowing visitors to make faster decisions. Hick’s law states that the more options you present to the users, the faster they will decide. Therefore, it is a major factor in improving website usability.

The old 2019 homepage design of Zillow offered too many options to the users, like they want to buy, rent, or sell a property. The users first select either one of the three options and then enter the zip code to start their search.

The new 2021 homepage design changed that. Now, Zillow offers users a single option. They only need to enter the zip code to get started.

By reducing the number of actions that users need to take to just one, the homepage design eases the overall decision-making process of the site visitors.

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • The new homepage design has a simple search bar that persuades visitors to take prompt action.
  • The Hero image is placed smartly behind the search bar to depict the needs of the users accurately.
  • The homepage does have three different panels for buying, renting, or selling a home when the users scroll below. The old design is missing that. The new design removed so many options above the fold and kept just a single option for the users to encourage more users to search properties on the site.

7. Plex – Placement of Prominent Calls-to-Action On Homepage

The CTA is a key element of every website. It helps the users decide on their next action and helps to convert the visitors into leads.

Plex lacked an optimized CTA placement in its 2019 home page design. Hence, the 2021 design received an uplift to better place the CTA for increased visitor engagement.

Take a look at the home page designs of Plex from two different years. If you compare the two home pages of 2019 vs. 2021, the primary difference that will grab your attention is the CTA.

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • The call-to-action buttons are more prominent and have actionable texts.
  • The number of CTA buttons is increased to two to encourage users to take action.
  • The additional CTA button is wisely placed at the center to get immediate attention.
  • Note that the color choice for the button is also bright and highly contrasts with the background yet matches the color theme.
  • The old heading text ‘Stream Smarter’ was confusing because it didn’t help the users understand what Plex does. Hence it is now revised to ‘Watch Free Movies and TV on Plex.’ The new text is easy to understand and has the word ‘Free’ to increase the number of visitors clicking on the CTA.

8. Dropbox – More Above The Fold Content And Change of Fonts

Dropbox has significantly worked on its main content, which is clearly visible in the comparison homepage design images of 2019 vs. 2021.

The 2021 homepage is seen fixing faded, minimalistic, and less engaging content in the older homepage.

2019 homepage design

vs.

2021 homepage design

Key Takeaways:

  • Sans serifs, with their clean readability, are included for longer bouts of the homepage.
  • Bold sans text is doing the job of drawing user attention effortlessly.
  • The color contrast of the text with the background is increased, which improves the visibility.
  • The right side image of a laptop is replaced with a screenshot of the software, which intrigues users to know more.

9. Cisco – Moving Blocks To Outsmart Competitor Websites

The homepage design of American technology company Cisco has seen a drastic change in 2021; it deserves to appear on this list. The company website smartly represents an appeal for future development through its killer homepage design.

Here is a comparison of the old 2019 homepage design vs. the new moving block design of 2021:

2019 homepage design

vs.

2021 homepage design

Key Takeaways

  • The home page contains moving blocks with news from the blog. As you hover over the image, it widens up, and a CTA button appears. The blocks represent a design of the future which the competitors might find hard to replicate.
  • Every block has a CTA, which was missing in the 2019 design. Each block represents a specific Cisco service and caters to the different needs of the visitors.
  • The new design is elegant and cleaner with lots of information.

10. Slack – Product Video On Home Page For More Conversions

Slack has made it easier for the users to understand the product well by using a video on the homepage.

The 2019 design has an image, while the 2021 design has a video that helps the visitors understand how the product works.

Here is a comparison of the 2019 design vs. 2021 design:

2019 homepage design

vs.

2021 homepage design

Key Takeaways

  • The inclusion of a product video leaves a great impression in the minds of the visitors and shows them what your product does.
  • Video helps Slack to make its value proposition clear and super fast.
  • Video has a strong correlation to conversions, and they work well as compared to hero images. Slack used a hero image on the homepage in 2019, but they replaced it with a video in 2021.

Final Thoughts on Using These Homepage Designs for Inspiration in 2021

By making it to this point in our guide, you now have plenty of inspiration to run with when upgrading your homepage. You should also have a better understanding of how powerful this tool may become for your brand.

So now it’s time to brainstorm how to use these ideas for your own 2021 homepage design. First, jot down the key points from this guide and honestly assess how your website currently compares.

Accomplish this task, and your brand might see an uptick in website traffic and conversions. It may even earn a spot in a roundup of killer website designs just like this one.

Source

The post 10 Homepage Design Comparisons to Inspire Your Business in 2022 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

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Best Practices of Using JPA (Hibernate) With Kotlin

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Kotlin is great: it’s more concise and expressive than Java, it allows for safer code, and offers seamless interoperability with Java. The latter allows developers to migrate their projects to Kotlin without having to rewrite the entire codebase. Such migrations are one of the reasons why we might have to work with JPA in Kotlin. Picking JPA for a fresh Kotlin application also makes sense, as it is a mature technology familiar to the developers.

There is no JPA without entities, and defining them in Kotlin comes with some caveats. Let’s look at how to avoid the common pitfalls and make the most of using Kotlin. Spoiler alert: data classes are not the best option for entity classes.

This article will be mostly focused on Hibernate as it is undoubtedly the leader among all JPA implementations.

Source de l’article sur DZONE

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Exciting New Tools for Designers, July 2021

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The dog days of summer are here. From vacations to pool time, you might not be thinking about work that much. But there are still plenty of new tools and resources popping up to help you become a better or more efficient designer.

Here’s what new for designers this month.

Haikei

Haikei is a web app that you can use to generate SVG shapes, backgrounds, and patterns in a web-based editor that you can use with any design tool or workflow process. Everything is customizable and it is free with access to 15 generator functions. (Additional templates and generators will be available when the pro plan is released later.)

Pixelhunter

Pixelhunter is a smart image resizer for social media platforms. It recognizes objects and crops pictures automatically. It supports 102 sizes and is free to use.

Compo

Compo is an Apple app that allows you to play with shapes and colors and create compositions on your own. You can see shapes and colors like the Bauhaus masters, creating from a blank canvas or shuffling in more creative ways. You can move, rotate, copy, overlap, and adjust shapes and colors to suit your style. Available for iPad and iPhone.

Backlight

Backlight is an all-in-one design system platform that allows you to build code and reference sites in a space where designers and developers can work together. It has a series of “starter kits” to help you with the technology you use from React to Chakra to Tailwindcss. It’s designed to be collaborative with everything in one place and integrates into your workflows. The tool is just launching and you can request early access to learn more.

Multi Color Text With CSS

Multi Color Text With CSS is pure fun. Check out the pen by Shireen Taj.

Mega Creator

Mega Creator is an online graphic design tool that helps you create images, icons, illustrations, backgrounds, and more for a number of uses. It has templates that are sized for common uses such as social media. You can upload your own elements to work with (free) or use including graphic assets for a fee.

Noloco

Noloco is a no-code solution for designers to build web apps. You can start building for free and design almost anything you can dream up from a set of drag-and-drop ready-made blocks. (And it will work across all screen sizes.)

Tinter

Tinter is a tiny web tool to generate color variations of images. The tool also generates monochrome colors of images with multiple variants, without hampering the quality of the image.

Radix Colors

Radix Colors is an accessible, open-source color system for designing gorgeous websites and apps. It includes 28 color scales with 12 steps each and includes support for dark mode as well as matching transparencies.

WP Cost Calculator

WP Cost Calculator is a smart, simple tool that allows you to easily create price estimation forms. It’s perfect for a number of industries that use online pricing.

TraveledMap

TraveledMap allows you to create customizable maps thanks to the use of markers, routes, and photos, which you can share or add to your website or blog. This tool is made for travelers and tourism pros.

Glyph Neue Icons

Glyph Neue Icons is a collection of 1,500 icons in SVG and PNG format. (They are free with a link.) Icons come in plenty of categories and styles for all types of use.

Streamline Icons

Streamline Icons is a set of thousands of icons in 12 different styles and themes that you can use for projects. They work through the Streamline app or a plugin for Figma, Sketch, or Adobe XD.

Health Icons

Health Icons is a set of free, open-source health icons for personal or commercial projects. They include filled and outline styles that are editable. There are more than 800 icons in the collection.

OMG, SVG Favicons FTW!

OMG, SVG Favicons FTW! Is a look at the benefits of using SVG favicons in web projects. It also examines some of the challenges – such as browsers support – with code snippets to help you get started.

Aspect Ratio in CSS

Aspect Ratio in CSS explores a design concept we talk about a lot in other places, but not so much with CSS. This piece by Ahmad Shadeed takes a look at how you can go beyond the “padding hack” and use native aspect ratio support in CSS to maintain image height and width ratios in responsive design.

Fight Kick

Fight Kick is a bold font with a lot of personality. The free demo version has 249 characters and is for personal use only.

Glow Better

Glow Better is a beautiful premium typeface with a pair of options – a serif and script. Both contain letterforms with swashes and tails that are delightful.

Huggable Hedgehogs

Huggable Hedgehogs is a playful font that’s perfect for children’s projects. Everything has a mono-height in the all uppercase typeface.

Monice

Monice is a rounded sans serif with thick lines and high readability. It includes bold, regular, and italic styles with free (demo, personal) and commercial options.

Rustica

Rustica is a robust premium typeface with 20 styles and family options. It has slim curves and an easy-to-read character set that would work for almost any use. It also supports 219 languages.

Source

The post Exciting New Tools for Designers, July 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

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