In today’s world of fast-developing technology, people want access to data instantly. Waiting for a web page to load or an image to upload is no more an option. An application not designed aptly and flexible to handle increased workload and users—everything will be simply left in the dust.
Scalability is all about handling growth. A scalable web business should be able to efficiently and seamlessly adapt to the growth, handle an increase in load and users, without disturbing the end-users. A web application and website that is designed for scale will grow with the growing needs of the company. That’s why it is important to design a web business by keeping scalability in mind.
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Have you ever wondered why we’re so amazed by motion? A moving image is more likely to grab your attention than a static one. Motion is exciting and attention-grabbing – plus, it allows us to access more information in a short space of time.
For a while now, companies have been experimenting with all kinds of motion and animation in their design choices. We’ve seen the rise of animated website backgrounds or live-playing videos instead of images on a home page. There are videos and 360-degree pictures on product pages to help people get a better view of certain items and immersive AR experiences on apps.
So why has the power of motion not made its way into the logo design landscape yet?
Sure, there are a few examples of animated logos out there, but they haven’t had the same long-lasting impact as animated websites. Perhaps that’s because people don’t have the right tools to bring their animated logos to life?
Today, we’re going to cover some top tips for live logo design.
1. Understand What “Live Logo” Means
An animated logo or live logo can be a powerful tool in a company’s branding strategy. Although there’s more to a company’s identity than its logo, it’s fair to say that logos make a huge difference to how we feel about brands and their identity.
A powerful logo can make an emotional connection with your target audience and help your brand to thrive in virtually any environment. Live logos, or animated logos, bring more attention to the brand image, by helping a customer to focus on the logo’s action. A live logo might tell a story about what the business does through motion, or just be eye-catching.
The level of animation varies depending on the designer, but it can go all the way from a short video presentation to a few simple moves. The Skype logo is an excellent example of something simple, that multiple designers have played with to great effect.
Today, there are plenty of open-access tools helping to create more immersive animated graphics in the logo design world. Additionally, the types of animation available are becoming more impressive all the time.
2. Explore the Types of Logo Animation
The next stage of properly leveraged live logos, is knowing what kinds of logo animation are available. There are plenty of different styles of animation to explore today, depending on the kind of impact you want to have.
For instance, sometimes the animation you choose will be connected to your business. A vehicle company might have a logo that seems to “drive” into the central space on the screen. An electricity company might choose a logo that pulses like an electric charge. This animated FedEx logo is an excellent example of how animation can show what a business does.
Options for animation might include:
Rotation: Make an emblem stand out by moving it to the sides or allowing it to move on its axis. Rotation gives a logo a sense of 3D space.
Appearance/Disappearance: You can make a logo grow on the screen by bringing to life one pixel at a time, or have it dissolve and disappear in a similar way.
Transformation: Your logo doesn’t have to start out in the shape it’s going to achieve. You might start with a seed that gradually grows into a tree-shaped logo for a gardening company, for example.
Replacement: Another great way to tell a story is to replace a graphic related to the company in question with the logo through an immersive animated experience.
3. Set Goals for the Live Logo
If you’re not sure what kind of animations to experiment with, then it’s a good idea to start with some solid goals. Your goals will give you a direction to move in with your logo choices. An animated logo can be a dynamic and modern way to present a brand to an audience, but it’s only going to be effective when implemented carefully.
Let’s look at some of the goals you can choose for your live logo:
Differentiation: While it’s true that animation and live content is gaining more attention lately, it’s still relatively new as an overall concept. With an animated logo, you could help a brand to create a more unique image for themselves, which sets them apart from the other organisations in the same space.
Storytelling: As mentioned above, animated logos can tell a story about what the company or product actually does. In this example for Firefox, for instance, the logo mimics a loading wheel to demonstrate a speedy internet browser.
Brand awareness: Dynamic logos and animations are more likely to capture your audience’s attention than static images. They’re also more of a novel experience, which means that customers might want to share them with other people too.
Memorability: Today’s customers are bombarded by hundreds, if not thousands of logos all the time. They need something special to convince them that one image deserves a spot at the front of their mind. Animation can help to make a business more memorable.
4. Do Your Research
Doing your own research is an excellent way to get some inspiration for a live logo or animation. Ideally, you’ll want to focus on the industry you’re already working in, as this will give you some guidance as to the kind of movement that can attract the most attention from the correct audience.
Watch as intros to brand videos and check out as many live logos as you can. Check out the kind of animations that people use in their videos when they’re showcasing products online. You can learn a lot about what works just by evaluating what other people have done before. Just be careful not to simply copy what you’ve found elsewhere.
The aim of your live animation should be to tell a unique story about the company
The aim of your live animation should be to tell a unique story about the company in question. If you’re not sure how to start with differentiating the image, check out the brand guidelines for the company in question. The guidelines that the company used to choose the right brand colors, fonts, and other visual assets can work just as well for your animation strategy.
Remember, the aim here is to tell a specific story, send a message, or evoke a certain emotion. Don’t make the mistake of designing something that looks cool but doesn’t have much of a purchase. Most human beings will naturally look for the meaning behind the content that they see. If there isn’t anything there, it’ll just lead to confusion.
5. Use Live Logos on Brand Websites
The most obvious way to begin experimenting with animated logos in web design, is to implement live logos into a client’s website. Some companies have a “welcome screen” for their site which uses an animation to introduce visitors to the home page and other navigation options. There are also brands out there who love the impact that animation can have but want to use it more subtly.
In these cases, live logos can be an excellent way to draw the eye to a specific spot on a website, perhaps the area just above the “contact” button that encourages a client to reach out. Crucially, to avoid weighing down the website and distracting visitors, companies and designers will need to make some important choices.
Although it might be tempting to keep the animation looping at all times, just in case someone misses the first round, this requires a lot of extra processing power. Too much animation also makes it harder for businesses to push the focus of their visitors to other points on the website, like landing pages for products, or testimonial pages.
Often, as with most innovative decisions in web-design, the best bet is usually to start small and work your way up. Don’t over-do it with animation on day one. See how the visitors to the website respond first.
6. Find the Right Balance
Animations in a live logo are there to grab attention quickly, and effectively. They shouldn’t go on for too long, or you risk overwhelming your audience before they have a chance to browse the rest of the website or check out other content. A live logo should only be active for a few seconds at most, and in that time, it needs to say something valuable.
Often, the best strategy is to start by building up curiosity, and getting your viewer engaged so that they’re keen to see more. Every frame will count to pull the customer in and make them feel connected to the brand in question.
Make sure that the logo animation is dynamic so that it doesn’t just capture the attention of the viewer but maintain their interest for the full time required. During the motion, the viewer’s brain should be working to figure out what’s going to happen next.
Just like most logo design and graphic animation strategies, the key to success is finding the right balance between clever experiences, and simplicity. You want to do something meaningful that earns your viewer’s attention, but you need to compete with the fact that attention spans are plummeting all the time.
7. Explore Logo Animation in Video
One of the best ways to use logo animation, is to draw interest for a company at the beginning of a video. Video is gaining incredible levels of popularity lately, particularly in a world where you can view video content almost anywhere. Companies are adding videos to their product pages, social media accounts, applications, websites, and so much more .
For the majority of companies, a live logo at the start of a video can help their brand to seem more professional. It’s a reminder to viewers of the brand that they’re learning about with that video content. Plus, a logo at the beginning of a piece of video content can also build on the consistency that companies attempt to create by using the same brand assets in various mediums online.
(Starting a video with an animated logo is great for presentation, but it can also be frustrating to customers in certain pieces of content where they’re looking for quick answers to questions. If an animated logo is more than a couple of seconds long, it may be better placed at the back of a video instead.)
With videos for news reports or announcements where you want to get straight to the point and generate excitement about a new product or service, it can be better to jump straight into action. Ending a video with a live logo keeps the brand image front of mind for the customer for longer, even after the message has ended. On the other hand, ending a video with a logo could increase the chances that customers miss the animation, because they click away from the content too quickly.
If you’re new to adding live logos into videos, consider experimenting with different strategies to see which works best. Different companies might get unique results.
8. Bring Logo Animation to the Real World
Another interesting option for live logo design, could be to step outside of the computer screen for a while. In today’s digitally transforming landscape, it’s becoming more common to see the real and digital worlds converging. Most events and trade-shows come with presentations that rely on digital content, like animated presentations and slide shows.
Depending on the signage solutions available at industry events, companies could even use an animated logo above their booth to draw attention in a cluttered environment. Around 48% of exhibitors agree that a more eye-catching stand or booth is often the most effective way to attract visitors and customers at an event.
Animation and live logos may have started life on the computer screen, but they can appear in much more diverse environments today. Offices could use a live logo in the reception room or lobby to make their on-premises environment more appealing. Retail locations could display ads on digital signage, followed by live logos that work to both separate messages, and keep shoppers entertained when they’re enjoying the bricks-and-mortar experience.
9. Include Live Logos in Brand Signatures
Remember, a live logo doesn’t just have to sit on a company’s app or website until someone discovers it. Sometimes, the right logo can also be a powerful way to “sign off” on a message from a brand or its management team. For instance, email remains to be one of the most valuable tools for business marketing and customer relationship building today.
It’s the third most influential source of content and news for a lot of B2B audiences, and yet, most companies aren’t taking full advantage of what their email marketing software solutions are capable of. If you can display gifs and animated videos in an email (which most software solutions can), then you can also add a live logo to the brand signature.
The important thing to remember is that if you’re going to be adding a signature to a lightweight thing, like an email, it needs to be lightweight too. Don’t make the live logo too long and complicated, or it might prevent the email from loading properly.
Outside of email, don’t forget to consider options for live logos in things like social media profile pictures too. According to experts, around 80% of companies use visual assets in their social media marketing. A live logo is a great way to go beyond the basics with a company’s imagery. Motion grabs attention, and video content is quickly gaining steam on a lot of social media platforms.
Embracing a New World of Live Animation
Designers are only just beginning to scratch the surface of what’s possible with animated logos. For many companies, live logos are an excellent way to capture audience attention and encourage engagement with a brand.
A live logo at the beginning of a video, at the start of an app loading screen, or even at the top of a website can differentiate a company and make them stand out. As technology continues to evolve, and customer expectations continue to expand, the options for live animation could continue to grow. You might even be able to infuse live logos with elements of VR and AR, to impart brand essence in a brand-new digital world.
If you haven’t begun experimenting with live logo design yet, now could be the time to start.
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Hybrid cloud architectures are the new black for most companies. A cloud-first is obvious for many, but legacy infrastructure must be maintained, integrated, and (maybe) replaced over time. Event Streaming with the Apache Kafka ecosystem is a perfect technology for building hybrid replication in real-time at scale.
App Modernization and Streaming Replication With Apache Kafka at Bayer
Most enterprises require a reliable and scalable integration between legacy systems such as IBM Mainframe, Oracle, SAP ERP, and modern cloud-native applications like Snowflake, MongoDB Atlas, or AWS Lambda.
This week Google announced further details of its plan to remove cookies from ad tracking. The strategy, which the ad giant expects to be fully implemented by 2022, has come about due to increasingly stringent privacy laws in a growing number of territories around the globe.
Google’s first step was the announcement in January of FLoC (Federated Learning of Cohorts). Google itself is still testing and fine-tuning the system, but in essence, Google will replace 3rd-party cookies in Chrome with groups of anonymized users.
Critics of the plan have questioned whether users will be genuinely anonymous or whether Google will be tracking individuals to group them properly. The answer came earlier this week in a low-key announcement of KaST.
What is KaST?
KaST (Key and Surface Tracking) is the first iteration of Google’s new tracking technology. It works entirely without cookies and is fully device-agnostic.
The technology behind KaST is surprisingly old. It was first trialed in 1987 as a simple process for auditing the input of stenographers. Although the latest version of the technology draws heavily on voice recognition software algorithms, the original version of KaST — software named TAAA (Typist Account Accuracy Audit) — predates modern voice recognition by at least two years.
KaST uses…biomechanical and cognitive patterns, identifying individual users based on their keystrokes.
Just as your voice has a unique, identifiable modulation — anyone who uses telephone banking will be familiar with speaking their password — so too does your biomechanical input.
When you type on a keyboard or a touchscreen, the force, speed, and accuracy with which you hit characters are dependent on two things: your cognitive process and the unique biomechanics of your hands (the bones, ligaments, and muscles).
For example, when I type WordPress, I almost always type it as WordPRess (with a capitalized R). That is one facet of my combined biomechanical and cognitive process.
KaST uses keyboards and touch screens to track combined biomechanical and cognitive patterns, identifying individual users based on their keystrokes.
Mobile Approaches to KaST
KaST is heavily reliant on BMaC (Bio-Mechanical and Cognitive) input. Although Google hasn’t released any data to support the accuracy of KaST, BMaC is known to be surprisingly accurate.
Reports suggest that the KaST algorithm is 89.7% effective for character strings of 12 characters or more, leaping to 97.6% for 19 characters or more on a single device. That makes it too inaccurate for high-end processes like security but well within the necessary margin of error for a non-critical process like serving ads.
Google will be able to identify you on any machine, on any device, in any context, as soon as you type 19 characters or more
When switching to a touch-screen device, the accuracy plummets to just 87.8%. This may be one reason Google has been low-key in its trumpeting of the new technology so far.
According to TechBeat, initial trials of the tri-axis position of a device (X, Y, and Z rotation) were abandoned as inaccurate. Still, even without those additional tracking signals, Google claims KaST on mobile will achieve ~94% accuracy by the 1st quarter of 2022.
What Does KaST Mean for Users?
Much like many of the algorithms that govern our daily lives, KaST will be largely invisible to most of us. Unlike cookies that can be legislated for and removed from a local machine, your BMaC is as inescapable as your DNA.
Where privacy concerns really grow is that your BMaC follows you from device to device. How you type at home is identical to how you type at work. Your personal and professional profiles are now instantly connectable; Google will be able to identify you on any machine, on any device, in any context, as soon as you type 19 characters or more.
KaST Prompts Pre-M1 MacBook Rush
Within 24 hours of KaST’s announcement, Apple stores were reporting rush orders of pre-M1 MacBook Pros. With some stores reportedly selling out late on Wednesday.
The rush came in the wake of a Reddit post — that has since been removed — that claimed that the notoriously bad butterfly keyboard on pre-M1 MacBook Pros circumvented KaST because the inaccuracy of the keystrokes, and the tendency of the keys to stick introduced a random element that disguised the end-user from the KaST algorithm.
Although the Reddit post is unsubstantiated, it transpires that M1 Mac owners may not be the lucky ones after all.
Should You Worry About KaST?
Advocates maintain that KaST — and Google’s wider FLoC strategy — are beneficial to users and the web as a whole. They claim that identifying users without 3rd party cookies does more to protect privacy than hinder it.
Opponents argue that in a digital world rife with user tracking, privacy compromises of this magnitude cannot be contemplated simply to enable more sophisticated ad-serving.
Despite KaST’s early stages of development, privacy concerns are mounting, and a campaign has been launched to regulate Google’s use of the technology.
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A domain name is an essential element of every project, product, and company. It’s central to a brand and has a disproportionately large impact on user experience. Not only that, but it also impacts SEO and ultimately revenue.
Domain names are also one of the most commonly retailed elements in web technology, with most designers hoarding a small empire’s worth of domain names “just in case” the right side-project comes along.
Because so much of the information and advice on domain names is provided by companies selling domain names and is therefore not impartial, we wanted to bust some of the myths you’ll encounter.
Myth 1: Anyone Can Own a Domain Name
In fact, almost no one can own a domain name. As demonstrated by the (probably) annual renewal notices you receive, you are merely renting a domain name.
You pay a registrar, who registers the domain with ICANN (The Internet Corporation for Assigned Names and Numbers) — or an entity to whom ICANN has delegated the responsibility for a particular TLD.
Even when renting a domain, you do not have the right to use it; thousands of UK-based businesses have had .eu domains stripped from them as a result of being removed from the EU.
Myth 2: There’s a Perfect Domain For Every Project
Domains do not have inherent value; they acquire value over time.
25 years ago, if you were building a search engine, the ‘perfect’ domain might have been search.com, find.com, or perhaps look.com — the particularly cynical might have opted for webads.com. You almost certainly wouldn’t have registered google.com because it says nothing about search.
Any domain name can acquire value through longevity, SEO, and branding
google.com acquired its value through a simple, relentless branding strategy and a generous dollop of luck.
Any domain name can acquire value through longevity, SEO, and branding.
Myth 3: Your Domain Name Should Contain Keywords
If you’re at the point of registering a domain name, either your business is new, or your digital strategy is. In either case, you have hopefully carried out keyword research, but without a live site, your keyword research hasn’t been validated. In other words, you don’t know what your keywords are.
Even if you’re confident that you know exactly what your keywords should be at this time, your keywords may change. The pandemic has required most businesses to pivot to some degree. eatoutny.com isn’t much use if legal restrictions have forced you to switch to a delivery business — unless you’ve also registered eatinny.com.
Furthermore, in the area of ecommerce, customers tend to view keyword-heavy domain names as budget options because they are like generic-brand goods. It may be that your business will only ever be a budget option, but it’s not a wise business decision to restrict your options.
There is an SEO benefit to keywords in a domain, but it is minimal and will almost certainly vanish in the next few years — even for EMD (Exact Match Domains) — because it is too close to gaming the system.
Myth 4: You Don’t Need a .com
As frustrating as it may be to seek out a .com you’re happy with, nothing says “late to the party” like a .biz domain.
A .co extension is slightly better in some regions because the .co.** format is commonly used; .co.jp for example. However, .co tends to be typed as .com by users accustomed to the more common format.
nothing says “late to the party” like a .biz domain
It’s possible to opt for pun-based names using regionally specific TLDs like buy.it, or join.in. This kind of strategy will play havoc with your local search strategy because computers don’t understand puns; you’ll potentially do quite well in Italy or India, though.
If you’re registering a domain for a non-profit, then .org is perfectly acceptable. However, carefully consider whether a domain is worth the lost traffic if you can’t also register the .com (because people will type .com).
The one exception is industry-specific TLDs that communicate something about the domain’s contents to a target demographic. For example, .design is a great extension for designers, and .io is fine for an app if it targets developers (i.e., people who understand the joke). You should also register the .com if you can, and if you can’t, carefully consider whom you’re likely to be competing with for SERPs.
This is not to say that anything other than a .com is worthless, just worth less than the .com.
Myth 5: A Trademark Entitles You to Register a Domain
Trademark registration and domain registration are two entirely different processes, and one does not entitle you to the other. This has been legally challenged a few times and fails far more often than it succeeds.
Trademarks are rarely blanket registrations, which means the trademark owner needs to declare the industry in which it will operate; there was no enmity between Apple Inc. and Apple Corp Ltd. until the former moved into music publishing and no one could download the White Album onto their iPod.
There is, however, a limited value in registering a domain that has been trademarked elsewhere. Not least because you will be competing against their SEO, and if they’re big enough to trademark a name, they’ve probably grabbed the .com.
Myth 6: Premium Domains Are a Good Investment
Premium domains are domains that have been speculatively registered in the hope of attracting a huge resale fee. The process is commonly referred to as ‘domain squatting.’
Domain squatters bulk-register domains in the hope that one of them will be valuable to someone. As a result, they are forced to charge exorbitant fees to cover their losses; a premium domain will cost anything from 1000–100,000% of the actual registration cost.
Setting aside the cost — which would be better spent on marketing — premium domains often come with legacy issues, such as a troubled search engine history, that you do not want to inherit.
Myth 7: A Matching Handle Must be Available on Social Media
The business value of a social media account varies from company to company and from platform to platform. Even if it is valuable to you, numerous marketing strategies will accommodate a domain name: prepending with ‘use,’ or ‘get,’ or appending with ‘hq,’ for example.
More importantly, it’s unwise to allow a third-party to define your long-term brand identity; sure, Facebook is huge now, but then so was the T-Rex.
Myth 8: You Need a Domain Name
A domain name is an alias, nothing more. You don’t actually need a domain name — what you need is an IP address, which a domain name makes human-friendly.
Think of domain names as an accessibility issue; humans are less able to read IP addresses than computers, and domains bridge the gap. (See how helpful accessibility is?)
While a domain name is beneficial, question whether a sub-domain or even an IP address would do. Registering a domain is an exciting stage of a project that many people never get past, leaving themselves with a huge collection of domains that they pay an annual fee for, and never actually develop.
What Makes a Good Domain Name
Now we’ve dispelled some of the myths surrounding domain names, let’s look at the key characteristics shared by good domain names:
A Good Domain Name is Brandable
A brandable domain is non-generic. It’s the difference between a sticky-plaster and a band-aid. Unique is good, rare is acceptable, generic is a waste of money.
A Good Domain Name is Flexible
Keep it flexible. Don’t tie yourself to one market or one demographic. Your domain name needs to work now and fifty years in the future.
A Good Domain Name is Musical
Six to 12 characters and two to three syllables is the sweet spot. Names in that range have a musical rhythm our brains find it easier to retain and recall.
A Good Domain Name is Phonetic
There are 44 word sounds in the English language. Other languages have similar totals. If you use a domain name that is pronounced phonetically, it will be easy to communicate.
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Advertising knows you better than your friends, better than your family, perhaps even better than your partner.
Look up pizza recipes, and advertising will show you promotions for pizza ovens. Download a marathon training plan, and advertising will show you the latest running shoes. Buy a car, and advertising will show you adverts for other cars because no system’s perfect.
Advertising does this with a simple trick: it watches you constantly. It’s watching you right now. The web is one giant machine for making money, and you’re the fuel.
On the one hand, advertising’s insidious invasion of our privacy is enough to make you paranoid; on the other hand, I really love my pizza oven.
The largest facilitator of advertising on the web is Google Ads — reportedly worth $134.8 billion per annum; it’s Alphabet Inc’s primary source of revenue.
Last year, Google Ads announced that it would be ending its reliance on third-party cookies for delivering targeted advertising as part of a wider industry trend towards greater privacy protection for individuals. This week, we received more details confirming that Google Ads will not replace third-party cookies with comparable tracking technology.
Google Ads intends to maintain relevant advertising, without user tracking, by anonymizing your identity within a crowd. The technical term is a Federated Learning of Cohorts (FLoC), essentially Asimov’s Psychohistory, in capitalist form, some 45,000 years before Hari Seldon is due to be born.
In simplistic terms, someone who buys a pair of running shoes can reasonably be expected to be interested in GPS watches. The complexity arises when grouping becomes more complex: people who watch Netflix on a Tuesday evening purchase a particular soup brand and read the Washington Post, for example. The system requires billions of groupings that are too complex to express in English. And yet Google claims to already be making some progress.
As with any fledgling technology, the implications of its widespread adoption are unclear. FLoC is Chrome-based, so there’s the looming specter of a monopoly. Then there’s the issue of how groups are built; does Google need individual tracking to generate crowds of individuals? It’s unclear, but what is clear is that if Google succeeds — and it’s likely that it will — other networks will have no choice but to follow suit. It seems inevitable that there will be a wide-ranging impact across not just advertising but analytics and marketing as a whole.
The back door that’s being held open is one-to-one relationships. If you visit a site, that site can attempt to entice you back with targeted advertising. This means the next few years will see a growth in the number of companies developing ongoing relationships in the form of newsletters and memberships.
How ever it plays out, a fundamental change to the system that funds most of the web is certain to have a long-term impact on day-to-day user experience.
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Today, most companies are using Python for AI and Machine Learning. With predictive analytics and pattern recognition becoming more popular than ever, Python development services are a priority for high-scale enterprises and startups. Python developers are in high-demand — mostly because of what can be achieved with the language. AI programming languages need to be powerful, scalable, and readable. Python code delivers on all three.
While there are other technology stacks available for AI-based projects, Python has turned out to be the best programming language for this purpose. It offers great libraries and frameworks for AI and Machine Learning (ML), as well as computational capabilities, statistical calculations, scientific computing, and much more.
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Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.
The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!
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If you like to build websites with WordPress, then you’re in for a treat.
Now, for the first time, you don’t need to know how to code to use Google’s popular Material Design system on your WordPress website; the web giant has released a WordPress plugin and theme to import its colors, icons, UI elements, and typography straight into your CMS.
Google already provided a set of tools for generating Material Design themes, but until now you needed to know how to copy that code across to your site files. With this latest plugin and theme, all you need to do is click and go.
You need to install both the plugin and theme to take advantage of Material Design for WordPress. Using the add-ons, you can tweak your typography via Google Fonts, add-in MD color, and even choose your own icons. If even that’s too much, pick one of the pre-built themes. One of the best features is that the plugin warns you if your customizations break accessibility guidelines, saving you a do-over when you discover it later on.
Google calls it “an experimental plugin and theme,” which means it’s subject to change. And Google has been quick to emphasize that the plugin is very much a work in progress, asking for feedback to help them direct future development efforts.
It’s a really great option for anyone who’s starting on the web, building their first site, or who really wants a nice reliable design system that they can build on in the future.
It’s yet another automation tool that has driven WordPress to the top of the technology pile and made it the CMS of choice for 40% of the web. As tech hots up and AI continues to develop, it’s hard to dismiss the idea that one day soon, our only contribution to websites will be paying the hosting bill!
https://ankaa-pmo.com/wp-content/uploads/2021/02/try-the-new-material-design-capabilities-for-wordpress.jpg14082560Service comm.https://ankaa-pmo.com/wp-content/uploads/2017/04/Logo-Ankaa-engineering.pngService comm.2021-02-23 15:45:562021-02-23 15:45:56Try the New Material Design Capabilities for WordPress
De nombreuses études (1) estiment que les organisations financières dédient plus de 50% de leur charge de travail à la collecte et l’analyse de données. C’est pourquoi l’automatisation est un outil à fort potentiel.
Avec la plateforme SAP S/4HANA, l’ERP nouvelle génération, SAP introduit un ensemble de techniques permettant à la machine d’imiter une forme d’intelligence réelle, l’Intelligence Artificielle.
Les domaines d’application sont nombreux et peuvent être mis au service de la transformation de la fonction finance.
Le Machine Learning pour optimiser la réconciliation bancaire
La réconciliation bancaire est un exemple de processus qui implique de nombreuses actions manuelles, notamment pour les flux d’encaissements :
des volumes importants de paiements à réconcilier manuellement malgré des règles prédéfinis,
des paiements sans références factures, des données de base incomplètes, des paiements avec écarts qui complexifient les actions de réconciliation,
des règles spécifiques à mettre en place en fonction des pays, des formats, des modes de paiements.
SAP introduit dans la suite SAP S/4HANA, une solution innovante basée sur du Machine Learning et permettant d’atteindre des taux d’automatisation proche de 97%.
La solution apprend des données et actions historiques, c’est-à-dire des répétitions (patterns) dans un ou plusieurs flux de données (extraits de comptes électroniques, avis de paiements, banques partenaires/sociétés,…) et en tire des prédictions de réconciliation en se basant sur des statistiques.
Les critères de réconciliation sont ainsi continuellement affinés et les nouveaux cas, les exceptions, traités en autonomie. Les taux d’automatisation considérablement améliorés contribuent à réduire les coûts de déploiements et coûts opérationnels.
L’analyse prédictive pour améliorer la prise de décision
L’évolution constante des modèles économiques impose aux directions financières de gagner en efficacité et en agilité. Elles doivent anticiper les impacts sur les revenus, la profitabilité, l’affectation des ressources afin d’orienter la stratégie de l’entreprise.
La plateforme SAP S/4HANA embarque des scénarios d’analyses prédictives permettant d’établir des prévisions de chiffre d’affaires très fiables via des algorithmes se basant sur des données actuelles et historiques, internes et externes à l’organisation tel que le pipeline des ventes, les tendances du marché, l’évolution du PIB d’un pays, etc.
Ces prédictions effectuées en temps réel alimentent le processus de planification budgétaire et sont déclinées à tous les niveaux de l’organisation où des ajustements peuvent être effectués.
A cela s’ajoutent des outils de simulation permettant de visualiser l’impact des choix stratégiques tel que les changements d’organisation, le développement de nouveaux produits, etc.
Lutter contre la fraude et la cybercriminalité
La crise sanitaire et économique inédite que nous vivons ouvre aux fraudeurs de nouvelles failles pour parvenir à leurs fins. De nombreuses attaques n’étant jamais identifiées, il est impossible de déterminer avec précision les pertes pour les entreprises. En 2020, d’après l’ACFE Report to the Nations (2), la fraude et la cybercriminalité ont causées des pertes estimées à plus de 3 Milliards € dans 125 pays (~5% du chiffre d’affaires des entreprises concernées, avec une moyenne de 415 K€ par attaque en Europe).
Avec SAP S/4HANA, SAP propose des solutions pour contrôler des volumes importants de transactions, identifier en temps réel les menaces et transactions frauduleuses et ainsi limiter les risques de pertes financières.
L’Intelligence Artificielle émet des recommandations permettant d’affiner continuellement les règles de contrôle et l’identification de nouveaux schémas de fraude sur la base de données historiques internes comme externes. Les taux d’efficacité dans la détection des anomalies et des fraudes se trouvent considérablement améliorés.
Au-delà des multiples scénarios disponibles en standard, SAP complète son offre SAP S/4HANA par une plateforme d’innovations dans le cloud (Business Technology Platform) qui permet de développer des applications et extensions autour du cœur SAP S/4HANA.
À travers la Business Technology Platform, les départements financiers ont accès aux technologies innovantes tel que le Machine Learning, l’analyse prédictive, les chatbots ou encore la Blockchain, à partir desquelles ils peuvent imaginer de nouveaux cas d’usages.
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