Articles

Cybersecurity for Cloud Applications in 2021

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Every digital aspect comes with a security risk if not handled properly. With billions of people using online and digital technologies worldwide, there are ample opportunities for hackers to break the security wall and create unrest all around. Cybersecurity news has become too frequent these days. We see bitcoin mining, credit card credential stealing, injecting malicious code into the systems, stealing confidential data, etc. In today’s digital world, it is not just about having speed, reaching your customers quickly, easy setup, mind-blowing features, etc., but rather, it is about how safe or secure your systems, data, or features are.

What is Cybersecurity?

The approach and practice of securing electronic data, networks, computer systems, and any form of digital infrastructure from malicious attacks is known as Cybersecurity. Banks, educational institutions, tech companies, government agencies, publishing media houses, hospitals, and every sector invest in cybersecurity infrastructure to protect their customer data, secrets, and business intelligence from attackers.

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22 Exciting New Tools For Designers, June 2021

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This month’s new tools and resources collection is a mixed bag of elements for designers and developers. From fun little divots to tools that can speed up development, you are sure to find something usable here.

Here’s what new for designers this month:

June’s Top Picks

Codewell

Codewell is a service to help you learn, practice, and improve HTML and CSS skills with real templates. The benefit here is pretty obvious. When working with real templates, you can see the result of actions and changes. The tool includes free and premium options with new templates to work on weekly. Everything works in a responsive environment, and free plans have access to free challenges and a Slack community; a paid plan also includes source files and premium challenges. You need a Github login to get started.

LoomSKD

LoomSDK is an easy and reliable way to add video messaging to your product – and it’s free. The SDK enables your users to record, embed, and view with Loom videos directly within web apps – adding clarity and context to any workflow.

Pintr New Image

Pinter New Image turns photos into funky and fun line images. Upload an image with plenty of contrast, use the controls to set the look you want to achieve, and download. The new images are available as PNG or SVG. Maybe use it to create your next profile photos for social media or a nifty avatar.

Terms & Conditions Apply

Terms & Conditions Apply is a game that explains all those little pop-ups that you accept to enter and interact with websites. You are tasked with a mission to start the game: Do not accept terms and conditions, say no to notifications, and opt-out of cookies. Can you do it?

Khroma

Khroma uses artificial intelligence (via personalized algorithm) to learn what colors you love and create palettes for you to discover, search, and save for use in projects. The beta tool is easy to get started with, although you do have a little color-picking homework to get started.

6 WebTools

Mmm

Mmm is a different type of website builder. The tool, which is still in alpha, allows users to create drag and drop websites in a simple manner. It works almost like making a digital collage. Users can get a custom URL, and every page is responsive. The interface is designed so that you can even build yours on a phone. And here’s the other feature – they encourage messy designs.

LightGallery

LightGallery is a lightweight, modular, JavaScript image and video lightbox gallery plugin. It works with React.js, Vue.js, Angular, and TypeScript. It includes plenty of demos and documentation to help you make the most of this gallery tool.

Vandal

Vandal is a nifty browser extension for Firefox or Chrome that allows you to navigate back in time without changing tabs. The utility of Vandal is to allow quick and easy access to all the archived snapshots for a URL, and it supports navigation to a snapshot as well.

CSS Layout Generator

The CSS Layout Generator is a tool for creating the CSS for layout components. It is also a learning tool for teaching what is possible in CSS for positioning elements in the browser. Tweak specifications to see how it impacts the layout, CSS, and HTML.

Alpaca Data API

Alpaca Data API is an easy-to-use feed that allows you to bring in stock market data for modeling and backtesting. (it includes free and premium options based on your needs.)

Mobile Palette Generator

Mobile Palette Generator is a color-picking tool that will help you select the best hues for mobile design projects. It then shows you all the specs for primary, secondary, and accent colors.

6 Icons and UI Kits

Iconoir

Iconoir is an open-source icon repository with more than 900 SVG icons. Search icons, browse by category or poke around for what you are looking for. Everything is ready to use without signups or forms to fill out.

Pmndrs Market

Pmndrs Market has a collection of more than 300 three-dimensional elements and drawings of things for use in projects. Model renders are in a rough style with a realistic feel.

Boring Avatars

Boring Avatars is a fun collection of semi-customizable avatars without faces, hence the name. It’s a fun playground that puts a new twist on something that you might not expect to do differently.

Spark

Spark is a free download with three different website design starters. The hero images are ready to build from and are made for Figma.

Venus Design System

Venus Design System is a premium UI kit packed with more than 2,000 components and states that allow you to design fast. There’s also a demo version for you to test before you buy.

ReadyUI

ReadyUI contains more than 200 blocks and designs for agencies, developers, startups, and more. Everything is production-ready using Bootstrap and Figma files. Choose from light or dark themes and search for a design that works for your project.

5 Tutorials

Creating Generative SVG Characters

Creative Generative SVG Characters is a marriage of JavaScript and SVG that creates fun characters derived from drawings. Using shapes and a little code, you can see how to draw smooth lines, create polygons, and add other shapes for a fun feel. There’s a full demo on Codepen.

5 Steps to Faster Web Fonts

5 Steps to Faster Web Fonts helps you remove some of the bulk from popular typography options. Iain Bean explains a set of methods you can deploy to ensure that load times are quick with some applicable code snippets. Here’s a preview: Tip 1 is to use the most modern file formats (WOFF2).

The Perfect Link

The Perfect Link walks you through some accessibility checks from the A11Y Collective for linking best practices. Some of the things you think are the “right way” may be challenged here. The information goes through everything from design to semantics and is wonderfully thorough. It’s a must-read.

Readsom

Readsom is a curated collection of newsletters and emails that you can read online or sign up for. Its catchphrase is to “discover content you’ll want to read.” It is a good way to find newsletters that interest you, including plenty of design and development options that you might not otherwise know about.

Famous First Websites

Famous First Websites isn’t a tutorial per se, but it does provide a good place to do some visual learning. See what your favorite websites looked like when they launched and the evolution of the designs.

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9 Amazing Design-Resource Package Sites

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Every designer has their own preferred strategy for collecting resources. Some pluck brushes, fonts, and templates from different “stock photo sites” and public marketplaces. Others collect graphics from swipe files and forums around the web.

The never-ending desire for themes, visual content, and graphical components has prompted an influx of “design packages” to appear around the web. These all-in-one bundles, ranging from Envato Elements to Elegant Themes, promise a selection of valuable creative content in exchange for a single fee or monthly subscription. 

If you’ve been planning to seek out a few of these high-value subscriptions yourself, you’re in the right place! Today, we’re going to talk about some of the top designer resources available on the market. 

1. Envato Elements

Probably the best-known of all the designer resource marketplaces, Envato Elements advertises itself as the unlimited creative subscription. On this website, you’ll be able to access around 54 million creative assets through a single subscription. There are endless resources to unlock here, ranging from templates for your graphics to video templates, audio, and stock photos. 

Unlike most marketplaces, Envato gives you peace of mind by promising only the highest quality designs and graphics. Your content comes with quality assurance, and there are many PSD elements on the site, too, including stationery and web design templates, mock-ups, and more. Categories for your creative content include:

  • Stock photos
  • Video templates
  • Music
  • Sound effects
  • Graphic templates
  • Graphic designs
  • Presentation templates
  • Fonts
  • Photos
  • Web templates
  • Add-ons
  • CMS templates
  • WordPress resources
  • 3D content

Pricing: Pricing starts at only $16.50 per month, and this gives you unlimited access to everything on the site, including millions of digital assets and stock photos. You’ll also be able to use various courses and tutorials on the website too.

2. Elegant Themes

Elegant Themes is an all-in-one creative resource for website themes. The solution offers you access to some of the most popular WordPress themes worldwide. 

You’ll also get access to a visual page builder as part of the kit. When you sign up for the Elegant Themes subscription, you get access to all of the resources within, including the Divi page builder and WordPress theme, Extra, Monarch, Bloom, and more. If you’re a site builder or work on building pages for clients, this is a must-have subscription. 

Elegant themes are currently the go-to resource for more than 750,000 people. It’s also home to some of the highest-rated themes around. Features include:

  • Divi WordPress page builder
  • Endless WordPress themes
  • Page editing tools
  • Monarch, Bloom, and Extra 
  • Hundreds of website packs
  • Lifetime premium support
  • Unlimited website usage

You can either pay for yearly access with Elegant Themes or pay a one-off price for lifetime access. For most, the lifetime option is likely to be a pretty appealing one. You don’t have to worry about renewing your subscription this way.

3. Template Monster

Template Monster offers the “ONE” web development membership, perfect for creative professionals. The MonsterONE offering is a complete unlimited subscription for all of your creative needs, with access to unlimited downloads, new weekly items, and simple licensing. You also get plenty of support from the Template Monster Team. 

A goldmine for anyone who needs to upgrade their selection of video and photo assets, graphic templates, HTML templates, or anything else, Template Monster is packed full of amazing resources for any project. You can also find new products from fresh contributors all the time, so the value of your membership is constantly increasing. 

Features include:

  • HTML templates
  • Presentation templates
  • CMS templates
  • Graphic templates
  • Video assets
  • 3D models
  • Audio assets
  • WordPress themes and plugins

Pricing starts at a tiny $6.90 per month, with a slight discount if you pay yearly. The lowest-cost package gives you access to all of your graphic and design assets, but you won’t get any eCommerce or WordPress themes. However, if you upgrade to the all-in-one package at $14.95 per month, you get a more extensive range of resources.

4. Creative Market

Creative Market is another one of those amazing all-in-one environments for creatives and designers. This marketplace is supplied by thousands of independent artists from around the globe, each offering a host of top-quality designs and resources. You’ll find photos, graphics, templates, fonts, web themes, and countless other tools on the Creative Market. 

If you’re looking for sheer size, it’s hard to find another company that competes with the Creative Market package. There are literally millions of ready-to-use products available, including Instagram templates, textures, and procreate brushes. 

You’ll have access to 3D content for your immersive website designs and a host of purchasing products. Although there’s no “subscription model” per-se for this marketplace, you can invest in a credit plan that allows you to set how much you spend on your assets each month. 

Features include:

  • Millions of creative products
  • Huge selection of independent designers
  • Brushes, textures, templates 
  • Fonts and web content available
  • Huge selection of stock photos
  • Convenient credit plan

The individual purchasing plan is likely to appeal more to people just beginning to test Creative Market for the first time. However, if you want a subscription experience, we’d recommend using the credit plan to estimate how many credits you’ll need each month.

5. Adobe Stock

All web designers know Adobe. The chances are that no matter what kind of creative work you do, you’ve developed a few skills with an Adobe product, from Photoshop to Lightroom. Adobe Stock is also one of the leading platforms for images on any topic. 

Although Adobe Stock doesn’t compete with other marketplaces in terms of versatility, it still stands out as one of the main resources for designers. There are hundreds of millions of stock images, videos, editorial content, and vectors. You can also access a premium collection of custom content and 3D resources too. The great thing about Adobe stock is that you can easily create your own libraries and download content into your Adobe software. Resources include:

  • Stock photos
  • Premium images
  • 3D content
  • Vectors and brushes
  • Stock video footage
  • Royalty-free templates
  • Vector art and illustrations
  • Stock music and audio
  • Integration with Adobe software

Adobe Stock is a little pricier than some of the other marketplaces available today, but it’s still pretty impressive. You’ll pay around $29.99 per month for 10 assets per month, or you can access a full annual plan at $199.99 per month. The amount you pay will depend on the quality of the resources that you want to download.

6. Motion Elements

If Elegant Themes is the go-to resource for designers searching for WordPress themes and web design solutions, Motion Elements is the top choice for “motion” content. Here, you’ll find videos, SFX content, images, music, 3D solutions, and so much more. 

Though it’s located in Asia, Motion Elements is available worldwide. The marketplace offers a monthly subscription plan wherever you can download unlimited products to suit your needs. There are tons of resources to choose from here, including After Effects elements, tools for Lottie, Premiere Pro, FCPX motion, DaVinci Resolve, and more. 

Features include:

  • After Effects elements
  • Premier Pro resources
  • FCPX Motion
  • DaVinci Resolve
  • Video and audio content
  • Stock images
  • SFX resources
  • 3D content

Pricing starts at $16.50 per month for an unlimited annual plan. This means that you can download as much as you like without having to pay any more. There is a small discount if you pay for a full year of access in one go.

7. Creative Tim

Simple but effective, Creative Tim is an amazing resource for front-end and back-end content bundles. You get fully coded UI tools here that can help you create various mobile and web apps and a huge selection of dashboards and templates. If you’re the kind of designer who likes working on top of things like Bootstrap, React, Angular, Laravel, Node.js, and more, then Creative Tim has you covered. 

This is one of the more technical creative resource packages that we’ve looked at so far, but it has a lot of value to offer. That’s probably why there are already more than 1.5 million people using the service. You can search through administration dashboards, UI kits, premium templates, free content, and design systems. Of course, everything is easy to access too. Features include:

  • Frontend design technologies for endless platforms
  • Soft design, light design, paper design, and more
  • Bootstrap content 
  • Resources and third-party tools
  • Complete design and web kits
  • UI kits and templates
  • Admin and dashboard templates

There’s a free version of Creative Tim available for beginners if you want to keep your costs low, but it’s generally much better to sign up for the premium subscription. You can also purchase kits and templates on a one-off basis if you prefer to start small. However, the best prices generally come from buying the bundles from Creative Tim’s subscription side. 

8. Storyblocks

Similar in style to Motion Elements, Storyblocks is a creative design resource for any designer getting involved with the video world. This website is home to some of the best free-to-use videos around, with simple licensing available at a click. Aside from high-quality videos and templates, you also get audio and sound effects as part of your subscription and images or illustrations. 

The unlimited access pass gives you all the resources you might want, from 4K and HD footage to music and sound effects, After Effects templates, and photos, vectors, or illustrations. You can also export a host of your own video projects with access to the Maker video editor, which allows you to make various changes to your custom video content. Features include:

  • HD and 4K video footage
  • After Effects Templates
  • Sound Effects and Music
  • Photos, Illustrations, and Vectors
  • Unlimited video exports
  • Video editor access
  • Licensing support

The standard all-access plan from Storyblocks starts at a very affordable £39 per month for all of the content you might want. In addition, everything you get here is unlimited, so you don’t have to worry about running out of credits. There’s also an enterprise option available if you want to share access to resources with your team.

9. Motion Array

Motion Array is an all-in-one video creation platform for those with an eye for visual content. This fantastic resource center is packed full of valuable tools, from Da Vinci Resolve templates to Adobe Premier Pro Content. As part of your subscription payment, you’ll get endless presets, audio effects, plugins, video footage, tutorials, and more. 

Though a little more expensive than some of the other premier subscription services on the market, Motion Array does offer a lot of content that you can’t get anywhere else. There’s an unlimited marketplace constantly updating with access to royalty-free footage, stock photos, music, and sound effects. You also get plugins built for Premiere Pro. Features include:

  • Adobe Exchange elements
  • Final Cut Pro and DaVinci resolve templates
  • Royalty-free music and sound effects
  • Stock footage and video
  • Photos and images
  • Time-saving integrations with your favorite apps
  • Portfolio site builder
  • Stock media requests

There’s a free subscription option for Motion Array, which you won’t find from most alternatives. This only gives you access to some basic stock photos and assets, but it’s a nice way to start. When you are ready to upgrade, you can pay $29.99 per month for the full stock media library, as well as requests for custom media assets and exclusive plugins.

Start Stocking Up on Designer Resources

As a designer or creative professional, keeping a constant stack of resources available is crucial to your ongoing productivity. Fortunately, there are tons of premium marketplaces out there today, making it easier to access everything you need. 

Whether you’re looking for full UI kits and templates, or you want some free-to-use images and videos for the website content you’re creating, there’s something for everyone. With most monthly subscription services available at a highly affordable price, you could even sign up for multiple sites at once. 

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SAP inaugure le plus grand réseau d’entreprises au monde

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Ce réseau profitera de nouvelles solutions imaginées pour SAP pour des performances commerciales plus durables

 

WALLDORF, Allemagne — 2 juin, 2021 — Lors de sa conférence globale SAPPHIRE NOW®, SAP SE (NYSE : SAP) a annoncé une stratégie audacieuse visant à créer de nouvelles communautés d’entreprises capables d’améliorer les résultats commerciaux, de mieux gérer l’évolution des conditions économiques et géopolitiques et de renforcer les contributions au développement durable. SAP a dévoilé la première étape de la création du plus grand réseau d’entreprise au monde avec SAP® Business Network, qui regroupera Ariba® Network, SAP Logistics Business Network et SAP Asset Intelligence Network. Plus de 5,5 millions d’organisations bénéficieront de l’appartenance à cette communauté connectée.

Pour compléter cette annonce centrale, SAP annonce également de nouvelles innovations conçues pour aider les entreprises à moderniser et à numériser leurs processus de gestion pour devenir des entreprises intelligentes. Ainsi, les clients peuvent bénéficier d’un nouveau portefeuille d’applications de gestion spécifiques au développement durable qui offrent une transparence et une capacité unique de mesure  tout au long de la chaîne d’approvisionnement.

« Au cours de cette année sans précédent, l’importance des communautés dont nous faisons partie n’a jamais été aussi claire« , a déclaré Christian Klein, PDG et membre du conseil exécutif de SAP SE. « Notre nouvelle ambition est de construire la plus grande communauté d’affaires au monde, permettant aux clients de nouer facilement des liens avec des entreprises à travers les chaînes d’approvisionnement et créant des économies en réseau dans tous les secteurs. »

Alors que nous avons tous constaté la puissance des réseaux dans nos vies personnelles, cet écosystème en réseau pour les entreprises qui font des affaires ensemble est un projet sans précédent. Les membres du nouveau SAP Business Network pourront accéder à un portail unique et unifié pour obtenir une vue d’ensemble sur l’écosystème de leur chaîne d’approvisionnement, la logistique et la traçabilité, ainsi que la gestion et la maintenance des équipements. Pour en savoir plus : »SAP présente SAP Business Network« .

Pendant la pandémie, les entreprises les plus résilientes sont celles qui ont fait appel à la technologie pour transformer leurs processus opérationnels. Celles qui se sont contentées de tirer parti de l’infrastructure du cloud et qui n’ont pas réellement numérisé leurs processus de gestion fondamentaux n’ont pas eu la même chance. Pour permettre à chaque entreprise de devenir une entreprise intelligente, SAP a annoncé les packs de transformation RISE with SAP, adaptés pour des secteurs spécifiques. S’appuyant sur l’introduction réussie de l’offre RISE with SAP en janvier, les packages RISE with SAP pour des secteurs spécifiques offrent une transformation de l’entreprise sous forme de service avec cinq solutions de cloud computing sectorielles initiales pour le commerce de détail, les produits de consommation, l’automobile, les services publics et les machines et composants industriels. Pour en savoir plus : »Start Your Digital Transformation Journey : RISE avec SAP pour les industries« .

Malgré une brève baisse des émissions de carbone l’année dernière, cette année est en passe de devenir la deuxième plus forte augmentation des émissions de l’histoire. Le développement durable est aussi important pour la réussite des entreprises que le chiffre d’affaires et les bénéfices. C’est au cours de cette décennie que les entreprises doivent agir. L’objectif déclaré de SAP est de rendre la protection du climat mesurable, la diversité et l’inclusion visibles et les responsabilités éthiques transparentes.

Pour atteindre cet objectif et faire de la durabilité un processus de gestion essentiel, SAP a annoncé un portefeuille de nouveaux produits spécifiques à la durabilité. Il s’agit notamment de la solution SAP Responsible Design and Production, qui permet aux concepteurs de produits de faire des choix durables, de la conception initiale du produit à sa production, de la solution SAP Product Footprint Management, qui permet de suivre le développement durable tout au long du cycle de vie du produit, et de la solution SAP Sustainability Control Tower, qui offre une visibilité de bout en bout. Pour en savoir plus, lisez « Sustainability Management by SAP : Enabling Tomorrow Starts Today« .

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com .

Contacts presse SAP
Daniel Margato, Directeur Communication : 06 64 25 38 08 – daniel.margato@sap.com
Mateo Moreau : 06.31.80.86.93 – presse-sap@publicisconsultants.com
SAP News Center. Suivez SAP sur Twitter : @SAPNews.

 

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Top Blogging Platforms Worth Considering in 2021

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Want to know which of the top blogging platforms you should consider using this year?

Blogging is still one of the best ways to draw attention to your brand, generate thought leadership, and build your credibility. Research suggests that US internet users spend 3x more of their browsing time on blogs than on email. Additionally, people view about 20 billion blog pages on average each month. 

So, how do you join the blogging revolution? You’ll need the right platform. 

Essentially, a blogging platform is a CMS (Content Management System) which supports blog creation. Many come with additional tools like SEO support and integrations with email marketing too. There are tons of great blogging platforms out there, which means knowing where to start searching can be tough. To help you, we’ve put together this list of the leading blogging platforms.

What to Look for in a Blogging Platform

Before we sort through our list of the leading blogging platforms, let’s start with a quick overview of what the best blogging solutions typically include. Notably, depending on what you’re going to be using your blog for, you may have other features to prioritize besides those listed here. These features will act as a starting point for your comparisons:

Ease of Use

Uploading, publishing, and sharing your blog shouldn’t be a headache. 

There are many website builders out there that seem to have blogging tacked on as an “extra” rather than having it built into the foundations of the software. This often leads to a clunky backend experience when you’re building your site. 

If you’re a new blogger or don’t want to spend time messing around with HTML and coding, make sure that your blogging environment is easy to use. The simpler it is to distribute your content, the more likely you’ll stick to your blogging strategy. 

Cost and Revenue Opportunities

Many of the top blogging platforms come with a fee to think about. Even if you use an open-source platform for blogging, you still need to consider domain names, hosting, and security costs. Finding the right balance between spend and return on investment is crucial. 

Remember, just because a blogging platform is cheap doesn’t mean it’s good value. Similarly, expensive software may not be the best for your business. Ideally, you want something that’s going to deliver a good blogging experience, combined with plenty of opportunities to grow your readership for the lowest possible price. 

If you want to get the best return on investment, focus on the kind of monetization options you can access with each platform. Medium, for instance, has a partner program that allows you to earn money on the posts that customers read. Platforms like Wix, WordPress, and Squarespace can all offer earning opportunities too. You can use them to place certain content behind a paywall, create subscriptions, and sell products or services. 

Marketing and Growth Tools

Most blogging platforms will come with at least some tools to help you build your online presence. Wix and WordPress integrate with Google marketing, so you can purchase PPC campaigns and track your organic content through an SEO dashboard. 

The majority of CMS tools equipped with blogging capabilities also come with integrations for your email marketing service. This ensures you can create automated campaigns that inform your audience whenever a new blog post goes live. 

One of the best things about WordPress is how many plugins you can access to boost your readership levels. Access to extra tools like SEO solutions, landing form creators, and pop-ups can all boost your chances of converting and capturing leads. 

Custom Branding

If you’re keen to save money on your blogging platform, you might be tempted to start with a free version of a popular service. This is fine when you’re just testing the waters. However, you will need to spend extra if you want to remove the ads that other website builders put on your site. For instance, Wix’s free version will place ads on your pages and show the Wix identity in your footer. 

To build your own brand identity, you’re going to need to replace that CMS branding with your own. Look for a blogging service where you can buy your own domain name, customize your themes, and add your own colors, images, and logos into the mix. 

While tools like Medium won’t run ads on your campaigns, they also don’t allow you to customize your site to showcase your brand personality. It’s much easier to build a memorable identity when you can control what your site looks like. 

Upkeep and Maintenance

This ties in a little with the “ease of use” factor above. Before you invest in any blogging platform, think about how much work it’s going to require. A hosted blogging platform is pretty easy to manage because you don’t have to worry about security and uptime yourself.

Products like Wix and Squarespace will give you access to SSL certificates, patch security issues on your behalf, and handle other complicated site maintenance issues. WordPress and other open-source solutions require you to take more of a hands-on approach. You’ll need to manage your own web hosting and check the security of your site regularly. 

Flexibility

This feature is often overlooked in some guides to the best blogging platforms, but it’s also growing increasingly more important in today’s digital age. If you want your website to work for years to come, you need to make sure it’s flexible. This could mean that you look for something that allows you to upload different kinds of content, like written blogs and connecting podcasts. 

It could also mean investing in a service that has a lot of integrations and add-on options available. Plugins are fantastic for extending the functionality of your blog without having to move your entire site to another location. 

The right plugins can even allow you to transform your blog into a store if you decide to start selling your services or products later. 

The Best Blogging Platforms for 2021

Now we’ve covered what to look for in a blogging platform, we can begin to explore some of the top platforms on the market today. We’ve chosen these platforms for their ease of use, flexibility, performance, customization options, and value. 

WordPress

The best-known and most popular blogging platform in the world, WordPress is the go-to choice for most bloggers and website creators. Currently, there are around 64 million websites actively using WordPress as their chosen CMS. Usage stats also show that around 400 million people visit WordPress websites every month. 

WordPress powers most of the internet as one of the most flexible and easy-to-use platforms around. The biggest decision most users need to make is between WordPress.com and WordPress.org. 

You can create a blog for free at WordPress.com, and the company will host your site for you. However, you have to use a subdomain (rather than your own domain) with the free version. You’ll also lose control of your ads with the free package until you upgrade to a premium plan. 

A personal plan on WordPress.com starts at about $4 per month, and it removes all ads from your site. The more functionality you need, the more you’ll need to upgrade. WordPress.com is very easy to use and requires minimal initial setup, but it’s not very scalable. There are no custom themes, and you don’t technically “own” your blog this way. 

WordPress.org is a different story. With WordPress.org, you’re accessing an open-source blogging platform that allows you to build your site from scratch. You do need to purchase your own domain name and hosting with this service, but the software is free to use. 

WordPress.org is a lot more appealing to most bloggers because it’s so customizable. Features include:

  • Free and premium themes that you can customize to suit your brand;
  • Thousands of plugins to help with security, SEO, subscriptions, and more;
  • Gutenberg block editors to make creating and publishing blogs easy;
  • Tons of SEO friendly solutions to help you stand out online;
  • Access to a huge community of experts;
  • Infinite control over your design options;
  • Advanced user permissions and roles.

Pricing: WordPress.org is different from most blogging platforms because the foundation technology is free. You just pay for the a-la-carte options, like plugins, hosting, and domain name subscriptions. This means you can choose how expensive your site is going to be.

Pros:

  • Extremely easy to use with lots of community support available;
  • Free platform (though you do need to pay for the domain and hosting);
  • Lots of customization and plugin options to expand site functionality;
  • Search engine friendly as-standard, to help you grow;
  • Plenty of ways to make your brand stand out.

Cons:

  • It can be difficult to control your own website at first;
  • You have to manage your own backup and security;
  • Extra costs can quickly build up.

Squarespace

Squarespace is one of the more popular website design and blogging tools for people with a creative streak. Unlike WordPress.org, Squarespace gives you everything you need to build your own website straight out of the box. This includes hosting, the option to purchase your own domain name, and access to a range of beautiful templates. 

Squarespace stands out for its focus on small business owners. You can choose from a range of stunning designs and customize them however you choose with a convenient drag-and-drop builder. There’s also a fantastic customer service experience available from Squarespace, with a team that’s ready to help you with anything you need. 

Like many other hosted blogging platforms, you start on Squarespace by choosing the templates you like and customizing from there. There are some limitations in what you can do here, particularly if you have a lot of coding knowledge, making Squarespace less appealing to growing companies or larger brands. On the plus side, you do get features like:

  • Dedicated blogging templates to get you started;
  • Categories, tags, and featured post options;
  • Built-in scheduling for your blog posts;
  • Contributor roles and permissions;
  • Analytics to track your readers’ favorite posts;
  • Email marketing tools;
  • Social media and SEO solutions built-in;
  • Mobile app access.

Pricing: Compared to some of the other leading blogging solutions on the market, Squarespace is also quite affordable. The personal package at $12 per month will power a website with a stunning blog. You can also upgrade to the Business version for $18 per month, or if you decide to start selling your own products through your blog, you can transition to “Basic Commerce” at $26 per month.

Pros:

  • Squarespace is easy to use for beginners;
  • Fantastic range of stunning templates included;
  • SEO, email marketing, and social media marketing included;
  • SSL and HTTPS support;
  • Access to eCommerce features on some plans;
  • Useful analytics tools.

Cons:

  • Not very scalable for bigger brands;
  • Limited in terms of integrations and customization.

Medium

Medium is a different kind of blogging platform to many of the options mentioned here. This isn’t a tool you can use to build your own websites, like Wix or Squarespace. Instead, it’s a community you join with a monthly membership fee. 

Medium comes with a built-in audience, so you can immediately start speaking to customers and generating results from your content. As mentioned above, there’s also a Partner Program, which is free to join. The Partner Program allows you to earn money if people are reading your blogs regularly. 

For companies or individuals who just want to generate brand awareness but don’t want to invest in an entire blog-ready website yet, Medium can be a powerful choice. You can easily share posts and view what other people are posting. The biggest downside is that you can’t build an entire community and earn a fortune through your website with Medium. 

Medium is more like a social networking site, where you can begin to develop thought leadership than a true space to carve out your piece of the online world. But it does feature things like:

  • An easy-to-use environment for publishing content;
  • Analytics and insights into your campaigns;
  • Some design customization for your blog layout;
  • Access to a pre-existing audience of readers;
  • Support for monetization in the Partner program;
  • Access to picture uploading options;
  • Mobile-responsive blog posts.

Pricing: You don’t have to be a paid member of Medium to sign up for the partner program and start publishing blogs. This does make it a pretty good way to enhance your existing blogging strategy if you’re trying to generate more attention online. 

Pros:

  • Free to use for Partners and creators;
  • Excellent for appealing to already-engaged customers;
  • Easy to use, with no coding required;
  • No requirement to create a website or pay for hosting;
  • Communicate with a team of like-minded people.

Cons:

  • Limited customization options;
  • No ownership over your audience or readership;
  • Limitations to how you can make money (no ads).

LinkedIn

LinkedIn is among the most popular platforms for professionals in the world. It’s the go-to place for people in search of reliable ways to develop their professional network. Currently, there are around 756 million members on LinkedIn. When they’re not searching for connections with their peers or chatting about work opportunities, they’re checking out the content on the platform. 

If you’re keen to develop your position as a thought leader but prefer social media accounts to full websites, LinkedIn is the perfect choice. The more you publish on LinkedIn, the more you’ll attract new people who might want to work with you, invest in your company, or just work as part of your team. 

LinkedIn is a great place to generate attention if you’re in the B2B marketplace because most professionals already have their own account. You can also earn social proof by getting people to “endorse” your work. Some of the features of LinkedIn for bloggers include:

  • Private messaging for interactions with connections;
  • Notifications to help you keep track of valuable content;
  • A full profile posting section where you can publish your blogs;
  • A convenient network of active B2B professionals;
  • Endorsements for social proof;
  • A resume and blogging platform in one (you can list your skills);
  • Job searching and employee searching features.

Pricing: It’s free to access a basic membership with LinkedIn, but you will be limited on some of the features you can unlock. For instance, you can only send messages to people already in your network, and you’ll have limited analytics. LinkedIn Premium gives you slightly more functionality, with Business accounts starting at around $29.95 per month. 

Pros: 

  • Tons of people ready to read your blogs;
  • Great for building your professional network;
  • Good environment for thought leadership;
  • Access to extra tools like job listings;
  • Notifications to keep you on top of relevant posts;
  • Engagement options like private messaging;
  • Reports and insights.

Cons: 

  • No access to full website branding;
  • Limits to how you can monetize your content;
  • You don’t own the site or your traffic.

Wix

Easily one of the most popular website building solutions for beginners, Wix can help you build both a blog and a fully-featured website. You can even design your own store with Wix and start selling products whenever you choose. 

Wix is a straightforward site builder which you can use to build a site in a matter of minutes. There are hundreds of website themes to choose from, and you can also add as many customizations as you choose with the convenient drag-and-drop editor. The blog manager section of the CMS is also simple and intuitive, with SEO and analytics built in already. 

Wix aims to make jumping into blogging as quick and painless as possible. Elements like comments, social tools, hashtags, and subscriber forms are already available, and you can add further plugins if you choose. There’s also the option to include sharing buttons for social media accounts like Twitter, Facebook, and more. Features of Wix include:

  • An extensive range of blog templates;
  • Drag-and-drop customization (no coding required);
  • Subscriber forms, comments, likes, and categories;
  • Social media connections;
  • Extra features like store access;
  • Analytics and insights;
  • Quick and easy blogging interface.

Pricing: 

The most basic features of the Wix website builder are free to use. With a free Wix account, you’ll get a subdomain where you can’t choose the name of your own website, unfortunately. However, you can add a custom domain for only $4.50 per month. If you want a full premium plan with Wix, costs start at $8.50 per month and extend to $24.50 per month.

Pros:

  • Lots of pre-built blogging themes;
  • Easy customization options with no coding skills required;
  • Quick and easy to load and publish blogs;
  • Connections with social media platforms;
  • Access to various third-party apps and integrations;
  • Free option for beginners.

Cons:

  • Some limitations to the free account;
  • Ecommerce features are limited to paid plans;
  • Not as scalable for bigger companies.

Ghost

Lesser known than some of the options we’ve discussed so far but still brimming with value, Ghost is a minimalist blogging platform that’s all about content creation. Ghost promises a range of ways for you to turn your blogging into a business, with access to customizable templates, newsletter integrations, premium subscriptions, and more. 

The dashboard for Ghost is clean and intuitive, with access to simple sections where you can add tags to your posts, create drafts, track published content, and access valuable insights. You’ll have an easy view of important metrics like email open rates and numbers of paid members at a glance. You can also find integrations to make your Ghost experience even better. 

Ghost works alongside things like Buffer, Stripe, Twitter, Slack, MailChimp, and many other tools so you can take your blog to the next level. There’s no need for any coding knowledge, and because everything is written in JavaScript, it’s ultra-fast too. Features include:

  • Easy-to-use and intuitive interface;
  • Blogging and writing focused;
  • Clean and clutter-free design;
  • Integrations with various powerful tools;
  • Super-fast JavaScript coding;
  • Lots of templates and customizations;
  • Comment, mobile apps, A/B testing, and more;
  • Analytics and reporting.

Pricing: There’s a 14-day free trial to get you started with Ghost, then subscriptions start at $9 per month when billed annually for up to 1,000 members, 1 staff user, 2k views per month, and an SSL and CDN. The same plan is $15 per month billed monthly. Prices go all the way up to $199 per month billed annually, or $249 per month for 1 million views per month, 35,000 members, 15 staff users, and a 99.99% uptime SLA. 

Pros: 

  • Focus on writing and blogging;
  • Clutter-free and clean backend environment;
  • Easy to use and speedy performance;
  • Lots of packages to choose from;
  • Great integration options.

Cons:

  • Some limitations in scalability;
  • Complicated setup when installed;
  • Not a huge number of themes.

Choosing Your Blogging Platform

Whether you’re blogging because you want to build your personal brand or you’re looking for a way to strengthen sales opportunities for your company, you’re going to need the right blogging platform. The options above are just some of the best blogging solutions available right now. 

Remember, do your research and explore the free versions available whenever possible, so you can confidently invest in the software that’s best for you.

 

Featured image via Unsplash.

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Automobile : SAP ME assure le pilotage et la traçabilité du site Hitachi Astemo d’Angers

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+2 points, c’est le gain en productivité attendu suite au déploiement de SAP ME sur une ligne de production du site Hitachi Astemo d’Angers. Autres bénéfices : une meilleure traçabilité, un contrôle qualité plus poussé et une visibilité accrue sur la production.

Hitachi Astemo est l’un des principaux équipementiers automobiles mondiaux. Son usine d’Angers, spécialisée dans les systèmes de freinage, a lancé un ambitieux projet de système d’information (SI) global, aujourd’hui passé en phase pilote. « Nous voulions nous doter d’un système de pilotage de la performance permettant d’assurer une traçabilité avancée, afin de répondre au cahier des charges des constructeurs automobiles premiums » précise Guillaume Neveu, Digital Manufacturing, MES – Un « core » model global, déployable sur l’ensemble des usines de la Business Unit. »

Les objectifs du projet étaient multiples : proposer une solution commune à tous les sites de production, permettant d’harmoniser les SI et tout en réduisant les coûts ; booster la productivité en accélérant les cycles de décision et les lignes de production ; améliorer la qualité des produits, leur traçabilité et le processus de contrôle ; avoir une meilleure visibilité sur la production des usines ; et, enfin, disposer d’un socle capable d’assurer la mise en œuvre d’une stratégie d’industrie 4.0.

Un MES comme pièce centrale du SI

« Il nous est rapidement apparu que le SI devait se concentrer sur un outil de pilotage de la production, ou MES (Manufacturing Execution System) » explique Guillaume Neveu. SAP Manufacturing Execution (SAP ME)  a été choisi pour assurer la collecte des données et le pilotage de la production. Avec l’appui de SAP MII (Manufacturing Intelligence Integration) pour l’intégration avec l’ERP et les fonctionnalités avancées de management visuel.

Suite à une première tentative non aboutie, le projet a été redémarré en juillet 2020. « Après avoir mené l’audit de la solution existante, nous avons demandé à Wynsys de reprendre le projet et de construire une nouvelle offre. » précise Guillaume Neveu. Les attentes et fonctionnalités ayant bien été identifiées en amont, quatre mois ont été suffisants pour mettre en place la solution. Il faudra attendre toutefois fin mars 2021 pour que SAP ME soit déployé sur un premier site, celui d’Angers.

« Nous avons pris le temps de valider la solution de façon très poussée, afin de nous assurer que tout se passerait bien, explique Cedric Mauresa, Business Relationship Manager au sein de la SI. Aujourd’hui, SAP ME tourne parfaitement sur une des lignes de production de notre site d’Angers. Les simulations réalisées avec Wynsys nous montrent que la solution pourra prendre en charge l’ensemble des dix lignes de production de l’usine, dès que nous aurons la validation de la Direction de l’usine. »

De multiples bénéfices

Guillaume Neveu nous détaille ci-dessous les objectifs atteints et les points restant à développer :

  1. Traçabilité : « L’outil de traçabilité de SAP ME répond à nos attentes. Près de 100 paramètres sont récupérés par frein, sachant qu’un frein est produit en moins de 10 secondes et qu’une trentaine de machines envoient des données simultanément. Le système arrive à collecter et traiter l’ensemble de ces informations. »
  2. Performance : « les retours des chefs d’équipes sont très positifs : les remontées en temps réel sur l’état de la ligne de production permettent de réagir rapidement en cas de problème ou d’imprévu. Et des rapports sont automatiquement générés chaque matin. »
  3. Contrôle : « Nous traçons ce qui sort des lignes, ainsi que ce qui a été fait ou refait. Il nous faudra toutefois aller plus loin dans le domaine du contrôle qualité, avec une analyse plus poussée de la production. »
  4. Socle IT : « Notre solution « core » est définie. Mais il nous faudra affiner la partie budgétaire, afin de proposer une offre meilleure marché pour les petits sites. Nous pourrions ainsi imaginer une plaque de déploiement commune à plusieurs usines, afin de mutualiser les coûts. »

Les superviseurs sont aujourd’hui en demande de ce type de solution. Ils gagnent en effet près d’une heure trente chaque matin grâce à la mise à disposition automatique de rapports détaillés, prêts à être analysés. Quant à l’OEE (Overall Equipment Effectiveness), il devrait croître : « Nous nous attendons à +2 points d’OEE, en plus des gains de productivité déjà programmés. » Mieux mesuré, l’OEE devient par ailleurs un indicateur plus fiable de la performance réelle des différents sites de production. Un argument clé pour améliorer la visibilité et la transparence des opérations.

 

En savoir plus

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Start Using a Smart DAM and Image Optimization Stack

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Asset management and website performance optimization are two of those unavoidable headaches faced by every website owner.

A digital asset management (DAM) platform can provide centralized asset repositories with intuitive dashboards to help you manage assets. On the other hand, an image CDN can help you get rid of that messy responsive syntax and provide dynamic asset optimization with huge performance boosts.

The problem is that website performance has become such a competitive factor that DAMs with other priorities tend to fall short. On the other hand, specialized image CDNs don’t solve the problems associated with image management, particularly within organizations.

With that in mind, I propose solving these problems for good by putting together image management and optimization stack using ImageEngine and Cloudinary. Instead of being a comparison between these two tools, this article describes the benefits of using them to complement each other.

Features and Asset Management Capabilities

As a DAM, Cloudinary provides you with a visual interface to store, manage, and edit your image and video assets. In that way, it’s not much different from any other professional image managing software such as Adobe Bridge, except that it’s an online, browser-based service.

Using the Media Library, you can upload, delete, and organize images in folders, for example. The visual image editor allows you to make advanced transformations and image touch-ups and see the results instantaneously using tools like sliders, dropdowns, etc. You can even chain transformations together for multi-layered effects.

Cloudinary also allows you to manipulate images and videos this way using their URL-based API.

Cloudinary has additional auxiliary features that make asset management easier (especially in organizations), such as backups, role-based multi-user admin, and feature extensions via third-party integrations and add-ons.

This is something most image CDNs don’t provide. Instead, they allow you to access and transform images using URL manipulation. Transformations are usually made using string-based parameters or directives. A serverless, headless DAM, if you will.

However, the advantage of using a dedicated image CDN like ImageEngine, is that it can usually provide enhanced asset optimization. ImageEngine, for example, is an intelligent image CDN that uses WURFL device detection to finely read the context an image is accessed from (device model, PPI, OS, browser, resolution, etc.) and then chooses the optimal image for that configuration.

This frees up website owners from having to do any additional optimization. This business logic is also built-in to all of their global PoP servers, and ImageEngine specifically delivers cache-hit ratios close to 100%. The following performance section will illustrate the difference this can make in practice.

Check out the key differences between ImageEngine and Cloudinary. And, for a deeper insight, see the comparison with other similar CDNs, like imgix and Cloudflare

Performance

Just to cover our bases and prove that this is an effective asset management and optimization stack, I’m also going to affirm it using a Lighthouse performance audit. Here is a quick summary of the results:

For this test, I built a web page with a tonne of images with overly large file sizes. In this first Lighthouse audit, I didn’t apply any optimization to the images. Here’s the result:

As you can see, we had some major problems when it came to the loading time of our assets. Overall, the page took more than 10 seconds to load. One of Google’s crucial user-centric performance metrics, LCP, scored a miserable 7.5s. Lighthouse suggested that some of the main problems encountered were the asset file size, inefficient cache policies, using non-optimal image formats, and improperly sized images.

Both Cloudinary and ImageEngine are supposed to address all of these factors with their auto image optimization. In the next audit, I used the same page and content but served my images via Cloudinary:

As you can see, there is improvement in most factors. FCP is now in the green, and both the Speed index and LCP times have almost halved. Even TTI and CLS improved slightly. That being said, it’s still nowhere near optimal, and we’re still falling short of the all-important 3-second loading time ceiling.

So, finally, let’s do another Lighthouse audit – this time using ImageEngine on top of Cloudinary. Here are the results:

With ImageEngine, I finally scored in the green with 95. All the metrics that have to do with the sheer speed at which image content loads improved. The Speed Index and LCP, which is the most important, improved dramatically. CLS scored worse, but this typically varies from test to test.

You can find another and more extensive breakdown of the performance and pricing comparison here.

Transformations, Bandwidth Utilization, and Cost

Cloudinary’s pricing plans work on a credit-based system. Starting with the free account, you get 25 credits/month. Each credit can be used for 1,000 transformations, 1 GB of storage, or 1 GB of net viewing bandwidth. The other two packages cost $99 for 225 credits and $249 for 600 credits, respectively.

You should plan to generate a minimum of 5 transformations per image. In effect, that limits you to around 200 images with the free plan, excluding whatever manual transformations you make.

ImageEngine’s Basic plan costs $49 and provides you with 100 GB of Smart Bytes. Smart Bytes are based on optimized image content and translate to roughly 400-500 GB of raw images.

So, with Cloudinary, you have to compromise between bandwidth and storage usage as well as the number of transformations you can make. Transformations for Cloudinary are counted as they are dynamically generated on-demand.

However, if you use ImageEngine for optimization, you can switch off Cloudinary’s auto-optimization. When a new image variant is needed, it will be generated and delivered via ImageEngine. Considering variant count isn’t limited by ImageEngine, this will drastically cut down on the number of credits you’ll need to spend on transformations.

Effectively, that means you could use the bulk of your Cloudinary credits purely for storage and specific transformations. For example, advanced cropping, applying effects, or color adjustments. These are, after all, the main functions of a DAM.

With this setup, ImageEngine’s Basic plan and Cloudinary’s free plan should be adequate for most websites, saving around $50 a month.

How to Implement Cloudinary with ImageEngine

Signing up for Both Services

As it will house all of your image assets, the logical place to start would be to sign up with Cloudinary.

Create a (free) account, and make sure to take note of your “cloud name” during the setup wizard. This will be the name of your designated storage location on the Cloudinary platform and is usually a garbled string like di2zgnxh0 by default. However, you can change this to something more meaningful.

Once you’ve signed up, you can start uploading your image assets and creating different versions/transformations of them. Setting up Cloudinary integration on a CMS, like WordPress, is usually straightforward. Just indicate the CMS you’ll be using, copy the API key, install the plugin, and activate it.

Next, sign up for a free trial with ImageEngine. There will also be a short setup wizard during which you will:

  1. Provide ImageEngine with the website where your images will be delivered.
  2. Supply your image origin (in this case, your Cloudinary web folder). For now, you can only add the Cloudinary, e.g., res.cloudinary.com.
  3. Get your ImageEngine image-serving domain, e.g., {randomstring}.cdn.imgeng.in

When in your ImageEngine dashboard, you’ll see this domain listed under “Engines” as well as an entry for Cloudinary under “Origins.” Edit the latter and under “Advanced,” add your Cloudinary folder to the “PATH” field.

That’s it, you should now be able to store and manage images via Cloudinary and serve them via the ImageEngine CDN.

Dynamically Loading Specific Image Variants

Let’s take a look at a use case for loading different transformations of individual images on your site. This example will showcase how you can use Cloudinary’s advanced image editing tools to transform images while still reaping the optimization rewards of using ImageEngine as your image CDN.

A popular practice today is to use rounded images for team, client, or profile portraits. Using Cloudinary, you can load this transformation using the following URL:

https://res.cloudinary.com/myimages/image/upload/w_400,h_400,c_crop,g_face,r_max/w_200/profile.jpg

This will resize the image to 400 by 400px, focus on the face, and apply the maximum amount of radial cropping around it – to a width of 200px.

The same image can then be accessed via your ImageEngine delivery engine simply by swapping out the domain:

https://images.myimageengine.com.imgeng.in/image/upload/w_400,h_400,c_crop,g_face,r_max/w_200/profile.jpg

NOTE: I added my Cloudinary folder designation (“myimages”) as the path to my image origin. With that config, I don’t need to include it every time I use the image URL.

For example, you can set up the origin like this:

And, then under advanced:

If I specifically wanted to load the profile picture in WebP format (for transparency support, for example), I could add the ImageEngine directive f_webp:

https://images.myimageengine.com.imgeng.in/image/upload/w_400,h_400,c_crop,g_face,r_max/w_200/?imgeng=/f_webp/profile.jpg

ImageEngine and Cloudinary – The Wrap Up

Both ImageEngine and Cloudinary are superb platforms that can make managing image and video assets easier and improve your website maintenance. However, both services have their specialty in which they outperform each other.

For ImageEngine, it’s delivering blisteringly fast image loading times in next-gen formats and with a minimal loss of visual quality.

For Cloudinary, it’s providing a visual interface to organize, store, and edit your image and video assets.

As a further incentive, letting each of these services handle what they’re best at can lead to lowering your long-term operating costs.

 

[– This is a sponsored post on behalf of ImageEngine –]

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20 Best New Websites, May 2021

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This month we have several examples of brutalism used to good effect as a foil to showcase products and/or work. By contrast, at the other end of the scale, we have brands who have chosen to go more of an immersive experience route, using full-screen images, sound, animation, and even VR.

Both are valid approaches, depending on the content. The former tends to work better as a backdrop for artwork, photography, and artisanal craft goods — acting as a virtual gallery space — while the latter is better for consumer goods and experiences, particularly food, drink, and accommodation.

There is, of course, a whole range in between these extremes, and we’ve got that covered too. Enjoy!

Grainne Morton

A simple layout, soft pastel colors, and clear navigation provide an excellent backdrop for Grainne Morton’s handmade jewelry creations.

Gage Hotel

Good photography and a heritage-inspired color scheme give the Gage Hotel’s site a luxury feel.

Tejidos Roca

Tejidos Roca is a fabric manufacturer, and the design of their site uses a circle motif to bring rolls of fabric to mind.

La Passation Synerghetic 2021

Synerghetic is part of the Junior Enterprises Europe scheme – a network of businesses run by students. This year they are not holding the usual handover ceremony, so Synerghetic created this rather fun little digital celebration instead.

Redwood Empire

For Earth Month, Redwood Empire Whiskey has created a microsite promoting a competition styled to match their bottle labels.

Gabriel Cuallado

This site focusing on Spanish photographer Gabriel Cullado’s life and work features some great transitions and good use of horizontal scrolling.

Ombia Studio

In Ombia Studio’s site, atmospheric photographs stand out in a minimal layout. There is a sense of almost gallery curation here.

Headup

Headup uses a pleasing color scheme and geometric graphics to create a welcoming but businesslike approach.

the Figo

Spherical curves and line animations create interest in this site for boutique hotel, the Figo.

Boon Market

Boon Market is about promoting a toxin-free and waste-free lifestyle, and their site reflects this with its use of simple type and soft colors.

Unspoken Agreement

Unspoken Agreement’s website has a quietly confident feel, with clean lines and some pleasing type.

hnst

Another brutalist-inspired design here, but the use of bright red makes it fresh in hnst’s take on the style.

InteriorLAB

Part minimalist, part glossy magazine, InteriorLAB have succeeded in making the simple feel luxurious.

Bowmore Experience

Bowmore has opted for immersive video and visually beautiful images to present their limited-edition Timeless whisky range.

Oly Sheet

There is a slightly old-school start-up feel to Oly Sheet’s website, but it is still appealing with fresh, spring colors and well-organized content.

Aalto University

Aalto University has provided a pretty in-depth tour of its campus here. The navigation is clear, and the information is presented in ideal-sized chunks — enough detail, but not too much at once.

Wisr

Wisr features a Heath Robinson style machine that ‘runs’ as the user scrolls down the page. It provides a bit of interest (no pun intended) to the not very exciting subject of personal loans.

Rudl und Schwarm

Bright colors, cute, but not too cutesy, illustration, some nice scrolling, and transition effects are used really well on Rudl und Schwarm. And it’s got bees; bees are good.

Dr. Maul

This site for Dr. T. Maul manages to take orthodontistry past the usual image of uncomfortable wiring, elastic bands, and ‘train tracks and make it seem just a little more glamorous.

My Drink

There is a slightly vintage feel to this site for My Drink with its cocktail illustration. The blue text on grey is soothing without being bland.

Bonus Site: Imperial Style Guide

And finally not new, but a bonus in honor of May 4th, the Imperial style guide. Well, the Web would get boring if it was serious all the time.

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How to Use GitBook for Technical Documentation

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Intermine, where I was tasked with creating new user training documentation. For this project, I entirely rewrote the Intermine user documentation — which included images, code snippets, tables, mathematical formulas, and more — using GitBook. This guide will share my experience creating technical documentation using GitBook and act as a de-facto quick-start guide to GitBook.

What is GitBook?

GitBook is a collaborative documentation tool that allows anyone to document anything—such as products and APIs—and share knowledge through a user-friendly online platform. According to GitBook, “GitBook is a flexible platform for all kinds of content and collaboration.” It provides a single unified workspace for different users to create, manage and share content without using multiple tools. For example:

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6 Ways Parallax Still Works in 2021 

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Parallax is a term that is applied loosely and frequently in the world of web design. As a trend, it has been popular and unpopular in equal measures for some time. However, it’s still one of the most valuable tools for animation in the digital world.

Parallax creates an illusion of depth when scrolling, a timeless effect that still has lots of value in the web design world.

Sure, parallax has its issues, from problems with usability, to concerns with mobile responsivity — but it’s also an interesting way to make a website stand out when done correctly.

Let’s take a closer look at some of the ways that parallax scrolling still works in 2021…

1. Parallax Tells A Story

Let’s start simple. 

One of the most effective ways to use parallax scrolling in the modern age is to tell a story. Today’s consumers want to have an emotional connection with the brands they buy from – now more than ever. Five years ago, studies showed that around 80% of customers want brands to tell stories, and that trend remains consistent to this day.

In the age of digital consumerism, where people can’t get to know a company in person through face-to-face interactions with its salespeople, companies need new ways to connect with their clients. Telling brand-driven stories is a way to highlight that your company is more than just a faceless entity – it’s something with real soul. 

Let’s look at the “Recap After Use” website, a portfolio belonging to the innovative Louie Sellers. This website showcases Louie’s skills with attention-grabbing visuals, including a parallax animation that makes it looks like Louie is drawing the page as you scroll through it.

This is the kind of exceptional animation that makes parallax scrolling more compelling. The animation isn’t there to make a visual difference to the page – it tells you something more about the person behind the website and what they can do.

2. Parallax Increases Website Visit Times

If a website effectively tells a story with parallax animation, you can also bet that’s going to keep customers or readers on a page for longer. Reducing bounce rate by increasing engagement is one of the main goals of any web designer. (Bounce rates, of course, refer to the percentage of site visitors that hit the back button after just seeing the first page of your website.)

While some people argue that parallax websites can hurt your SEO rankings if they slow down your site, there’s also the argument that the lack of a visually engaging page can harm SEO. Bounce rates drag down your ranking and make it harder to get audience attention. 

A parallax animation that tells a story and engages your audience through carefully delivered information is a great way to keep people around – even just for a little longer than usual. For instance, if you check out Alex Dram’s portfolio page here, you’ll see several shapes coming together during the parallax scrolling animation.

The shapes merge to tell a story about the visual experiences that Alex can create for customers. It’s a way to draw the eye and connect with the viewer without just writing about what you do through text. 

3. Parallax Develops Credibility

There’s a reason why both examples of parallax scrolling we’ve looked at so far are from creative portfolios. Parallax scrolling, with its excellent storytelling capabilities, is great for demonstrating your credibility as a digital expert. Basically, it’s a version of “showing” and not “telling” customers about your skills. 

You can tell someone that you know how to use tricky techniques like parallax animation correctly, but they’re less likely to believe you that way. If you can show that you have the skills to create something amazing, that’s more engaging. 

The OK Alpha team is a great company to reference when it comes to sensational design. This company seems to always be on the cutting edge of the latest trends, whether it’s bold typography or bright colors. To add to the impact of their website, the company has combined parallax effects into the mix to make everything more immersive as you scroll. 

This is a beautiful example of how companies in the design landscape can use techniques like parallax scrolling to show what they’re capable of. 

4. Parallax Makes Information More Fun

Most of us are naturally visual learners. We like to consume information in a way that’s refreshingly eye-catching and attractive. That’s why visual content generally earns more social shares and attention than written content. With parallax scrolling, companies that want to deliver valuable information and educational content to their audience can do so effectively.

Rather than just scrolling through a page and seeing lots of text, your customers can see images and graphs come to life alongside the blocks of text they’re reading. It’s like adding video demonstrations next to a textbook to help people better understand what they’re reading about. 

Look at the Web Design and Art History microsite from Webflow as an example. The company wants you to understand how web design and art have evolved over the years, but it doesn’t want to deliver that information in a boring format. The bright graphics and parallax animation work together to give you a more contextual, meaningful experience.

5. Parallax Replicates Another Medium

What if you could remind someone of their experience when reading a book or watching a video while telling them about a video or a novel? Parallax scrolling and animation can help with that. It’s a way of making your website feel like a video presentation or slideshow without the added components of implementing video players into your back end. 

Parallax scrolling also has another slight benefit over a standard video-based website. On a website that uses a video for a background, the video often plays automatically. This means that your visitors can’t control how quickly the video plays. 

On the other hand, parallax animations driven by scrolling action allow your customer to collect information at a pace that suits them. Take a look at the Story of the Goonies website, for instance. This stunning parallax site introduces you to the details you need to know about the movie in a way that makes it feel like the intro to a film.

The great thing about the parallax on this site is that the slow video-style design also gives you a dose of nostalgia – which ties in perfectly with the movie. 

6. Parallax Is More Memorable

What’s the main reason any designer does anything special to a website? To make it stand out, of course. Web design is all about conveying the unique essence of a brand, business, or entity in a way that’s going to make that client unforgettable. Although parallax isn’t as novel as it once was, it can still be a way to make your site stand out – if it’s used correctly. 

The key to success with parallax scrolling for memorability is making it smart. The layout needs to feel simple and intuitive. Everything needs to work well together, from the lightly shifting font to the various parallax effects that work together to draw the viewer’s eye (and attention). 

A great example comes from Jomor Design – another designer with a portfolio that really grabs your focus from the first second. The layout is beautifully done, with plenty of mini moments for engagement and interactions throughout. As you scroll through the site, you get a better idea of what the designer is all about. The little moments of animation make the whole experience so much more memorable. 

When your site is more memorable and engaging than that of your competition, you can drive many major benefits for your brand, including an improved bounce rate.

What To Remember When Using Parallax

Parallax is just like any other design technique. There are ways you can do it wonderfully, which engage and delight your audience. However, there are also a lot of areas where you can easily go wrong. When using any design element, the main thing to remember is that the primary focus should always be your users’ experiences. Parallax shouldn’t just be a way to show off your design knowledge. It’s just another feature that you can use to create an amazing website. 

Remember that user experience and visual appeal need to work perfectly together for parallax to work. If scrolling through the page is practically impossible for people on a mobile device, then you’re not going to get the results you want. If it’s difficult to take in the message you’re trying to send because the content is moving too quickly, again, your users will suffer. 

Remember the following tips:

  • Simple is better: Reduce the amount of content and visual elements on your page whenever you can. The less information there is to capture your customer’s attention, the less likely it is that you’re going to end up with a problem. 
  • Compress file sizes: Make sure that you’re not reducing the speed of your website by creating a huge single page with tons of high-quality images. You’re going to need to use the smallest possible file sizes. 
  • Check responsiveness: Make sure that the parallax effect works just as well on your smartphone or tablet as it would on a desktop. As more people move their browsing experiences into their palms, you can’t afford to ignore responsivity. 
  • Find the “wow”: Look at these examples of parallax websites. Every one stands out because it does something special with the scrolling effect. If you’re going to be using this strategy with your website, you need to make sure it’s worth the effort. Don’t just follow the same guidelines as everything else. Find the idea that’s going to make people take notice.

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The post 6 Ways Parallax Still Works in 2021  first appeared on Webdesigner Depot.


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