Articles

It’s February, and the spring sun is finally starting to peep through the winter clouds. While many of us are still largely restricted to our homes, the web has kept on growing.

We see a shift in attitude towards natural health, wellbeing, and sustainability, and these are now being branded less often as outliers and increasingly mainstream. We’re also seeing more and more color all the time, ranging from an emotional signifier in the background to being a functional element in its own right.

GOOD Meat

Gorgeous color in the background image and the scrolling narrative pull the user in on this site for lab ‘grown’ meat.

Hanwag 100 Years

This page celebrating 100 years of outdoor footwear company Hanweg uses a mix of illustrations and photographs to create a timeline marking the company’s highlights alongside what else was happening at the time. Any excuse to get Yoda in.

Gaffer

Gaffer describes itself as bridging the gap between football, music, fashion, and culture. The site has a glossy feel, with strong art direction and an easily navigable architecture.

Remember MLK

This rather beautifully made tribute to Martin Luther King uses some great typographic effects, and the variations, in contrast, create a layering of the different content elements.

Bonjour Agency

The home page for design agency Bonjour Paris uses sideways scrolling to give an overview of the whole site. There is a lot of content, but it doesn’t feel like waffle, and exploring the site is a pleasant experience in itself.

Wild Souls

Wild Souls is a Greek company that principally makes nut butters, tahini, and halva. The site is very colorful but warm, and the display type — Canela — has a slight softness to it that is appealing.

Nicolas Loureiro

This is a strong portfolio site for interactive and graphic designer Nicolas Loureiro. The work is front and center, and the navigation is pleasing.

Studio Nanna Lagerman

Studio Nanna Lagermann is a small interior design studio that works on private homes, public spaces, and set design. The site creates a feeling of space and calm. Colors are soft and neutral, and the type, although massive in places, is clean and sophisticated.

Aurelia Durand

Illustrator Aurelia Durand created her own typeface that she uses in her work, and it is used as the main display font here too. This site has a sense of joy about it that is hard to resist.

Archivio Mario Russo

This site documents the life and work of 20th-century Italian artist Mario Russo. The layout is thoughtful, and the text, while informative, doesn’t detract from the work being shown.

Gigantic Candy

Gigantic Candy makes vegan chocolate candy bars. The site is big, bold and lo-fi, and has a sense of fun to it.

dBodhi

dBodhi sells handcrafted furniture from Java, made from reclaimed teak and locally grown plant materials. The clean layout combined with a slight sepia tone on all the photography creates a feeling of quietness and nature.

Menu Durable

Menu Durable is a guide to creating healthier, sustainable food menus in Canadian healthcare facilities. There is a lot of information here, and it is well written and attractively presented with clear color coding.

Virgile Guinard

This is a lovely, simple portfolio site for photographer Virgile Guinard. By using blocks of color pulled from each photograph’s predominant color and only revealing each photograph on rollover, each image is allowed to stand out.

The Bold Type

This site for The Bold Type Hotel in Patra, Greece, is a boutique hotel website archetype, but it is done well. The pinky sand background color is a good choice, and the photographs are excellent.

NOR NORM

Nor Norm provide an office furniture subscription service. The site is clean with a feeling of light and space. There is a good balance between an overview of the process and details of the individual items available.

Ask Us For Ideas

At first glance, Ask Us For Ideas looks like a creative agency, but it is actually a creative broker, matching clients with agencies.

Prinoth Clean Motion

Prinoth has been making snow groomers since the 1960s, and this microsite is to mark the launch of their new hydrogen and electric versions. It is as slick and glossy as any luxury car website. And now I know what a snow groomer is.

Pschhh

Design agency Pschhh has embraced the use of circles, reflecting the sound of bubbles their name suggests.

CōLab

CōLab is a design and marketing firm. There is a great use of color and movement here, and you don’t really notice initially that there is no actual work on show.

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Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

The New Trello – Going Beyond the Board

Flameshot – Superb Screenshot Tool

GitHub Surf – Open repositories in a VSCode Environment

The Never-Ending Job of Selling Design Systems

The Secret Ingredients to Design

What Saul Bass Can Teach Us About Web Design

2021 Planner for Notion – A Smart Notion Workspace

Ideas for CSS Button Hover Animations

Ray.so – Create Beautiful Images of Your Code

Variable Font Reveals The Full Horror of The Climate Crisis

Design Systems For Figma: Year In The Life Of A Material Design Advocate

Interface Market – An Extensive Collection of App UI Kits

DogeHouse – Open-Source Audio Chat on the Web

Interaction Design is More Than Just User Flows and Clicks

Design Trends 2021

Straw.Page – Extremely Simple Website Builder

The Impact of Web Design and SEO Conversion Rates

Powerful Microinteractions to Improve Your Prototypes

What’s New in Ecommerce, February 2021

Colortopia – The Easiest Way to Find Colors

5 Simple Design Patterns to Improve Your Website

TextBuddy for macOS – A Swiss Army Knife for Plain Text

Upcoming Interesting JavaScript ES2021 (ES12) Features

WordPress 5.7: Big ol’ jQuery Update

JavaScript reducer – A Simple, Yet Powerful Array Method

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UX principles guide many of our decisions when we design and build sites and apps. Understanding UX principles doesn’t mean you can dodge your own testing, but they do give you a head start.

Often named for the researcher who identified a particular truth, or pattern, these laws are the product of hundreds, and sometimes thousands of hours of lab and field-based research.

How well do you know these UX laws? We’ll start you off with an easy one…

Featured Image via Pexels.

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Since the skeuomorphism of the early 00s, the design trend of choice has been minimalism. In fact, minimalism has been de rigueur for substantially longer than that.

You can make a fair case that minimalism was the defining theme of the 20th century. Beginning with the widespread adoption of grotesque typefaces in mass advertising the century before, continuing through the less-is-more philosophies of the middle part of the century, and culminating in the luxury of 80s and 90s consumerism.

Minimalism has been central to the design practice of almost every designer that we recognize as a designer. It underpins the definition of the discipline itself.

With the weight of such illustrious history, it’s no wonder that the fledgling web — and in the scale of history, the web is still a very new phenomenon — adopted minimalism.

And then there’s the fact that a minimalist approach works on the web. Multiple viewports, multiple connection speeds, multiple user journeys, all of these things are so much easier to handle if you reduce the number of visual components that have to adapt to each context.

And yet, despite this, an increasing number of designers are abandoning minimalism in favor of a more flamboyant approach where form is function. It’s clearly happening. What’s not clear is whether this is a short-lived, stylistic fad or something altogether more fundamental. In other words, are designers about to abandon grids, or are they just slapping some gradients on an otherwise minimal design?

Featured image via Pexels.

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MUNICHSAP SE (NYSE : SAP) a annoncé aujourd’hui que le FC Bayern Munich, le club de football le plus titré d’Allemagne, a mis en œuvre avec succès la solution SAP SuccessFactors Employee Central pour standardiser et optimiser ses principaux processus de ressources humaines (RH) et améliorer l’expérience de ses plus de 1 000 employés.

En s’appuyant sur le service SAP Model Company pour accélérer le déploiement de la solution, le FC Bayern a bénéficié de processus préconfigurés et de best practices prêts à l’emploi.

Intégré à la suite SAP SuccessFactors Human Experience Management Suite, SAP SuccessFactors Employee Central est un système d’information RH basé sur le cloud, que les entreprises utilisent pour gérer leur personnel grâce à toutes les fonctions RH essentielles.

Avec la mise en œuvre de SAP SuccessFactors Employee Central, le FC Bayern est passé de feuilles de calcul et processus manuels à une plate-forme entièrement intégrée. Cela permet de mettre en place des processus RH cohérents et numériques et, à l’avenir, d’unifier les données relatives au recrutement, à l’intégration et à la gestion des performances. En outre, des rapports peuvent être générés facilement et efficacement pour optimiser la planification et l’analyse des effectifs.

« La solution SAP SuccessFactors Employee Central permet à l’équipe RH du FC Bayern de faire ce qu’elle fait le mieux – se concentrer sur les ressources humaines stratégiques et à valeur ajoutée plutôt que sur les processus transactionnels », a déclaré Jan-Christian Dreesen, vice-président exécutif du FC Bayern. « Avant de mettre en œuvre la solution, nous travaillions avec des processus lourds et fastidieux. L’intégration nous a permis non seulement de numériser nos processus, de les retravailler et d’innover. En créant un environnement plus efficace, notre équipe RH peut se focaliser sur nos employés et leur offrir la meilleure expérience possible. »

SAP SuccessFactors Employee Central comprend des options en libre-service pour favoriser l’engagement des employés du FC Bayern. L’application SAP SuccessFactors Mobile offre à tous les employés – y compris les joueurs, les entraîneurs, les managers et les employés de bureau – une expérience mobile moderne et intuitive. Ils peuvent accéder à leurs données personnelles et mettre à jour leur profil employé, ainsi que saisir, approuver et enregistrer les absences telles que les vacances – autant de tâches qui nécessitaient auparavant de faire appel aux RH pour obtenir leur accord.

« Avec la mise en œuvre de SAP SuccessFactors Employee Central, c’est avec enthousiasme que nous ouvrons un nouveau chapitre dans le partenariat de longue date entre le FC Bayern et SAP », a déclaré Andreas Jung, membre du conseil d’administration du FC Bayern.

« Depuis 2014, SAP est un partenaire platine officiel du FC Bayern. Nous travaillons ensemble à des solutions innovantes qui aident le club à atteindre ses objectifs sportifs et commerciaux », a déclaré Thomas Saueressig, member of the SAP Executive Board, Product Engineering. « La mise en service de SAP SuccessFactors Employee Central étend ce partenariat à la gestion de l’expérience humaine, permettant au club sportif d’accélérer encore sa croissance et de rester compétitif à tout moment, tant sur le terrain qu’en dehors. »

Pour plus d’informations, visitez la section « SIRH & Gestion RH » de SAP.com et le SAP News Center. Suivez SAP sur Twitter @SAPNews.

The post Le FC Bayern Munich adopte SAP SuccessFactors Employee Central pour améliorer la gestion numérique des ressources humaines appeared first on SAP France News.

Source de l’article sur sap.com

When photographers take images to sell commercially, like every other business, they want to maximize their returns, so they adapt their ideas to meet commercial trends. As a result, stock always looks like stock, and that minor deception introduces a small amount of doubt in users.

But the rise of camera phones, and the increasing affordability of DSLRs, has led to a growth in people who aren’t monetizing every shot. What that means is if you know where to look, you can find images that are less posed, more natural, less clichéd, and far more diverse.

Here are ten places to look for engaging, and trust-building stock images, all free to use…

1. Pexels

Pexels has a huge collection of high-quality images that would not feel out of place on a ‘premium’ site. You’ll also find a ton of free videos. Pexels’ search feature is particularly well-tuned. Pexels also runs regular challenges, with cash prizes for photographers; reviewing the past competitions is a great shortcut to finding original images.

2. Reshot

Reshot is one of the better stock sites on the web, with a wide selection of curated images. There’s a distinctly Instagram feel to the images on Reshot; they don’t feel staged, in many cases, they don’t look like stock at all. That gives them an authentic feel that many ‘premium’ stock sites fail to deliver.

3. Unsplash

Unsplash is one of the largest collections of free images on the web. It has a good collection of standard stock and a growing collection of more creative, experimental images. Its free-forever approach is backed by product placement instead of adverts or premium sections, which means you may find the more marketable images include easily identifiable brands.

4. Life of Pix

Life of Pix highlights one photographer per week to feature ten images; that adds a competitive angle to the site as photographers submit premium shots to get noticed. Unless you’re very fortunate, the ideal shot for you isn’t going to be found in the current set, but click the ‘Gallery’ link, and you’ll have access to all the shots that have previously been uploaded.

5. Nappy

Unlike ‘premium’ sites that are set up to turn a profit, free stock sites often set out to address a hole in the market. Nappy was set up to redress the underrepresentation of black and brown people on many stock sites. At least some of your users fall into this demographic, and it’s a great idea to show them they’re valued by using images like these.

6. Burst

Burst is a stock site provided by Shopify to help new entrepreneurs find stock to help them sell products. Anyone can use the shots, but there is a natural inclination towards commercial rather than editorial images. There’s a good mix that rivals many paid sites and some less obvious shots.

7. Picography

If quirky and offbeat isn’t right for your project — and it may very well not be — then check out Picography for a more middle-of-the-road collection of free stock images. There’s a wide selection, but they do tend to feel more stock-like than many other collections.

8. ISO Republic

ISO Republic has a broad range of images and videos to choose from. Again, the images tend to be more stock-like than some other options, and you do have to dig around to find the best. ISO Republic is a good place to search when you want to swap like-for-like with a ‘premium’ stock source.

9. Kaboompics

Kaboompics specializes in lifestyle images. If you’re hoping for a woman sipping a frappuccino while making commanding business decisions, you’re in the right place. Kaboompics is a one-woman show, so the perspective is a little narrower than the ideal, but the free images are consistently high-quality.

10. StockSnap

StockSnap has a good balance of images. Many professional photographers use sites like StockSnap to upload the images they choose not post to ‘premium’ sites for one reason or another, so you’ll often find premium-quality shots for absolutely nothing.

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La plupart des pays industrialisés recyclent leurs déchets depuis déjà des décennies. Nous trions le verre, le plastique, le papier et le textile en les jetant dans les poubelles prévues à cet effet. Mais qu’advient-il ensuite de ces déchets ? En faisons-nous assez ? Et qu’en est-il des régions qui sont devenues des dépotoirs ou qui n’ont pas mis en place de systèmes de recyclage ?

Malgré nos efforts, près de 9 millions de tonnes de plastique sont déversés chaque année dans les océans en raison de notre modèle de consommation linéaire actuel Extraire, Fabriquer, Jeter.

L’entassement des déchets dans les décharges n’arrange rien. Pas moins de 1,3 milliard de tonnes de déchets sont mis en décharge chaque année et ce chiffre devrait grimper à 2,2 milliards de tonnes en 2025. Les dommages causés à l’homme, à la faune sauvage et à l’environnement sont considérables, mais nous pouvons prendre des mesures pour les atténuer.

Le cas des vêtements

Outre les déchets plastiques et électroniques, les textiles, notamment les textiles non biologiques, sont en grande partie responsables du problème. Selon l’Agence de protection de l’environnement des États-Unis (EPA), les Américains jettent 13,1 millions de tonnes de textiles par an, dont 15 % seulement sont recyclés. Cela signifie que plus de 11 millions de tonnes de textiles sont déversés chaque année dans les décharges, libérant dans le sol des colorants et des produits chimiques qui contaminent les eaux souterraines et nuisent à l’environnement. Pire encore, à mesure que les textiles se décomposent, ils libèrent du méthane, un gaz à effet de serre nocif qui contribue de manière significative au réchauffement climatique.

L’industrie textile est la plus polluante après le logement, le transport et l’alimentation. L’apparition des achats en ligne a bouleversé nos habitudes. Aujourd’hui, les consommateurs commandent les articles en plusieurs tailles ou plusieurs couleurs, les essaient et retournent ce qui ne leur convient pas, ce qui crée de nouveaux défis pour les commerçants. De nombreux détaillants sont contraints de jeter plus de 25 % des articles retournés, soit des tonnes de marchandises neuves déversées chaque année dans les décharges.

Dans ce contexte, le secteur de la mode éphémère est soumis à de fortes pressions pour repenser sa stratégie de production et merchandising en vue de réduire les dommages écologiques.

Quatre gestes pour réduire les déchets

La protection de l’environnement relève de la responsabilité collective. Si les gouvernements, les consommateurs, les fabricants et les détaillants font leur part du travail, il est encore possible d’inverser la tendance. En tant que citoyens et consommateurs, nous avons un rôle important à jouer.

Nous pouvons tous refuser d’acheter des articles en plastique à usage unique, des produits vendus dans des emballages superflus ou des vêtements bon marché qui finissent dans des décharges après avoir été portés une ou deux fois.

Nous pouvons réduire les déchets en évitant d’en générer, par exemple en réduisant le volume des marchandises achetées en ligne, puis retournées au vendeur. Pour ce qui est de la réutilisation, cette pratique est en plein essor. Des friperies aux associations caritatives, il existe de nombreux moyens de remettre des textiles, meubles et appareils sur le marché plutôt que de les déverser dans les décharges.

Enfin, le recyclage doit être l’objectif ultime. Il permet non seulement de réduire la dépendance à l’égard des matières premières, mais il crée des emplois et diminue l’impact de notre société de consommation sur l’environnement.

Toutefois, il existe encore un énorme fossé entre ce que nous aspirons à faire en tant que consommateurs et notre comportement au quotidien.

Même si plusieurs études, telles que l’enquête sur les emballages plastiques de 2017 réalisée par l’institut britannique de sondage Populus, confirment la motivation des consommateurs à mieux gérer leur consommation et leurs déchets de matières plastiques, il reste encore beaucoup à faire. Par exemple, les étiquettes d’emballage sont souvent source de confusion et la communication des collectivités locales sur les options de recyclage disponibles n’est pas suffisamment claire.

Une participante à une enquête a donné un excellent exemple de la complexité à laquelle les consommateurs sont confrontés lorsqu’ils tentent d’adopter les bons gestes. « J’ai effectué des recherches sur les couches biodégradables, qui me semblent être une bonne idée », a-t-elle déclaré. « Mais apparemment, ces couches peuvent uniquement être recyclées dans un composteur. Si elles sont mises en décharge, elles produisent du méthane, ce qui est réellement nocif pour l’environnement. »

Le défi de SAP concernant les matières plastiques

S’agissant des matières plastiques et de la pollution qu’elles engendrent, une manière de résoudre le problème serait de les éliminer tout simplement de la chaîne logistique.

L’an passé, l’équipe SAP Leonardo a lancé un projet d’innovation collaborative dans le cadre du UK Plastics Pact de WRAP afin de trouver de nouvelles solutions face au problème de pollution plastique. L’initiative a débuté par une enquête ethnographique visant à déterminer comment les citoyens perçoivent le défi de la pollution plastique. Sur la base des résultats de l’enquête, cinq personas ont été développées pour représenter les attitudes et comportements qui prévalent aujourd’hui dans la société britannique, depuis les sympathisants jusqu’aux ardents défenseurs de l’écologie.

Plusieurs thèmes sont ressortis de cette étude : le devoir de réduire la consommation de matières plastiques, la confusion et les mythes sur le recyclage, la nécessité d’apprendre et de répondre de manière appropriée et, enfin, la nécessité de sensibiliser.

Dans le cadre de la deuxième phase du projet, un marathon de programmation et une session de conception créative organisés sur trois jours ont rassemblé des experts et des innovateurs de SAP et de grandes entreprises internationales comme Unilever, HSBC et Deliveroo. Les équipes ont été invitées à concevoir des prototypes de produits et services autour des cinq thèmes pour les différents personas. Les prototypes sont en cours de développement et de test dans une phase d’incubation. Les solutions visant à éliminer le plastique seront présentées à l’occasion de l’exposition collective Design Frontiers, qui se déroulera au London Design Festival en septembre prochain.

Autres bonnes nouvelles

Pour ce qui est de la gestion des déchets industriels et ménagers, le lot d’efforts déployés varie d’un pays à l’autre. La Suède importe à présent des déchets, car moins de 1 % de ceux générés dans le pays se retrouvent dans des décharges. Le reste est recyclé ou brûlé pour chauffer les maisons. Le processus est tellement efficace que la Suède s’est mise à manquer de déchets et a commencé à en importer auprès de pays voisins pour alimenter son programme national de valorisation énergétique.

L’Allemagne est un autre exemple : sur les 45,9 millions de tonnes de déchets ménagers produites en 2017, seules 0,5 million de tonnes ont été mises en décharge grâce aux directives de l’UE, à des réglementations nationales strictes en matière de gestion des déchets et à des installations de traitement des déchets de pointe. La ville de Heidelberg, par exemple, a ajouté des capteurs intelligents à ces bacs à ordures et les a connectés à la solution SAP Connected Goods. La ville dispose désormais d’une visibilité en temps réel sur l’état des déchets, ce qui réduit le nombre de camions à ordures sur la route, en éliminant le ramassage inutile et le remplissage excessif. Cela a également contribué à la réduction du bruit, du trafic et de la pollution.

On constate aussi des progrès dans le Global Fashion Agenda. À la fin du premier semestre de l’année dernière, l’Engagement 2020 en faveur du système de mode circulaire avait été signé par 94 entreprises représentant 12,5 % du marché mondial de la mode. Ces entreprises se sont engagées à collecter et revendre des vêtements et des chaussures, de même qu’à accroître la part de vêtements et chaussures fabriqués à partir de fibres recyclées. Elles ont également promis de rendre compte des progrès annuels et, plus important encore, de transformer leurs pratiques commerciales linéaires actuelles.

De plus en plus d’entreprises prennent conscience des avantages d’une approche circulaire et de plus en plus de consommateurs réclament des produits et services plus durables. Dès lors, il est encore possible d’inverser la tendance.

Découvrez Isabelle Pierard et son entreprise Soulyé

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Découvrez Isabelle Pierard et son entreprise Soulyé

Publié initialement en anglais sur Forbes dans la catégorie Brandvoice

The post Quatre manières de préserver notre planète appeared first on SAP France News.

Source de l’article sur sap.com

Finnish newspaper Helsingin Sanomat has developed a variable font, that is designed to make the effects of human-driven climate change tangible in a simple graphical form.

Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface.

In the design process, we tried out countless letter shapes and styles, only to find that most of them visualized the disaster right in the earliest stages of the transformation. That’s something we wanted to avoid because unlike a global pandemic, climate change is a crisis that sneaks up on us.

— Tuomas Jääskeläinen

The default typeface represents the volume of Arctic sea ice in 1979 (when records began). It’s a rather beautiful, chiseled, chunky sans-serif, with cut-aways that open up counters to give it a modern appeal. As you move through the years towards 2050 the shapes appear to melt away, to the point that they’re barely legible.

Set the scale to 2021 and you’ll see an already dramatic loss of Arctic sea ice, and the resulting desalination of the ocean.

As depressing as these outlines are, they aren’t an estimate. The typeface’s outlines precisely match real data — there was an unexpected uptick in Arctic sea ice in 2000, and that’s reflected in the font.

The historical data is taken from the NSIDC (The US National Snow and Ice Data Center) and the predictive data comes from the IPCC (The Intergovernmental Panel on Climate Change).

We hope that using the font helps people see the urgency of climate change in a more tangible form – it is a call for action.

— Tuomas Jääskeläinen

You can download the font for free, for personal or commercial work.

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There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models.

We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.

1. Experiential Shopping

With many stores, either closed to in-person shopping during the pandemic or their capacities severely limited, online shopping and BOPIS became much more attractive options for consumers.

That said, buying something like a pair of jeans or a new pair of glasses is much different than the pack of toilet paper someone’s bought for years. There are just some things you have to try to know if you’re going to like it and make sure it fits.

Augmented reality and other immersive shopping tools are bringing those “try-on” capabilities to people’s homes.

There are a number of technologies built specifically for this purpose:

Obsess is a particularly noteworthy one. It’s an ecommerce platform that enables retailers to build virtually immersive shopping experiences. Charlotte Tilbury is one such retailer that is taking advantage of it.

Obsess, the augmented reality and immersive shopping experience platform

At the end of 2020, Obsess announced that it had received $3.4 million in seed funding, so expect to see more Obsess-powered ecommerce sites and apps.

ByondXR is another platform that empowers brands to design immersive experiences for online shoppers:

ByondXR helps brands create experiential shopping

Retailers like Lancome, Procter & Gamble, and Calvin Klein have used ByondXR’s immersive commerce technology.

Another option is offered by Matterport:

Matterport's virtual shopping experiences and 3D store mapping tech

This technology is interesting as you’re not just creating a virtual store. You can also design a 3D model of a brick-and-mortar shop that in-store shoppers can use to get in and out quickly.

2. Virt-ical Worlds

There’s a new trend brewing, and we see it most commonly on websites for fresh and youthful brands. I wouldn’t say it’s nostalgic design, per se, though there are certainly some elements reminiscent of the bold, in-your-face style of the web in the late ‘90s and early ‘00s.

No, I think what we see here is a creative reimagining of our world.

With so many people having spent time in their homes and with their faces glued to screens, there’s been a blurring between our VIRTual and physICAL worlds. This new web design trend is one I’m going to call the Virt-ical World. While parts of these sites look like the websites we’ve designed in years past, there are motion, color, and sizing elements that feel more like a trippy virtual simulation.

Let’s look at some examples.

Starface is a company that creates acne-fighting products.

Starface's in-your-face website design

This is one of the more experimental designs in this set of examples. Still, it’s one that shows us how far the boundaries can be pushed without totally compromising the online shopping experience.

Billie is another company having fun with this trend. I’d say this is on the opposite end of the spectrum.

Billie has a fun, candy-colored website design

For the most part, this ecommerce site looks similar to other small retailer sites. However, the fun, candy-colored palette, the bobbing products, and the color shifts add a somewhat surreal element to the design.

Catching THEO is another ecommerce brand playing around with this Virt-ical World.

Catching THEO mixes nostalgia and modern design

See what I mean by this style feeling somewhat nostalgic? Thankfully, this site commits to today’s good, clean, responsive design while only using some of the more fun and quirky elements from the past.

Au Naturale Models

When I talk about au naturale models, I’m really referring to the makeup-less faces, relaxed hairstyles, and casual apparel that we’re seeing ecommerce models don these days.

I think it’s safe to say we have the pandemic to thank for this. And it’s not just because many of us took a more casual approach to getting dressed during the week. It’s also because the pandemic wiped away the glitz and glamour from many of our lives.

I don’t know about you, but it was kind of nice seeing fewer Instagram influencers flaunting their luxurious lifestyles and more real people rocking their matching pajama sets. I think brands have sensed this change in mood over the last year, and they’re now putting forward their own simple and casual styles for us to connect to.

There are tons of ecommerce websites we’re seeing this on in 2021.

Here’s Dove’s homepage, where they specifically call attention to the lack of digital distortion in the photo:

Thinx also uses more natural and realistic-looking models to show off its undergarment products:

Madison Reed takes a unique approach with this trend:

Madison Reed shows off some of the real faces of its customers

While the hair color brand does a great job of using diverse models around the site, it also has this scrolling bar showing off its customers’ very natural and real faces.

Wrap-Up

It feels like ecommerce trends and technologies are changing at a rapid pace these days. To help you stay on top of what’s new in ecommerce, stay tuned to this blog for more interesting news and changes to the landscape.

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The post What’s New in Ecommerce, February 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Google’s Next Big Chrome Update Will Rewrite the Rules of the Web

10 Best Alternatives to Google Analytics in 2021

Gamification in UX Design: Designing Fun Experiences for Serious

UI Design Trends for Web and Mobile We Start 2021 With

Getting The Most Out Of Git

Appreciating the Unsung Heroes of WordPress

Simple CSS Line Hover Animations for Links

How to Kill a Unicorn

Animating a CSS Gradient Border

Color Spark – A Color Scheme Plugin for Figma

QuickLens – Inspect the UI Like a Pro

6 Important WordPress Gutenberg Updates to Be Aware Of

23 Exciting New Tools for Designers, February 2021

A UX Guide to Optimize Conversions

13 UX Tips That Will Improve Your Website’s SEO

Don’t Offer a Free Plan

The 25 Best Single Page Web Designs

Illustration Kit – Premium Open Source Illustrations Updated Daily

DesignOps: Just a New Buzzword?

Bilgge – a Privacy-paranoid Free Service for your Notes and Secrets

How to Deal With Designers in 10 Easy Steps

Website Optimization Checklist: Your Go-To Guide to SEO

JavaScript Minification Benchmarks

Framer is Dead · A Love Letter to my Prototyping Tool of Choice

The Differences in Web Hosting (Go with the Happy Path)

Pixelplace.io – One Giant Pixel Canvas That Anyone Can Draw On

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The post Popular Design News of the Week: February 8, 2021 – February 14, 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot