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SAP Analytics Cloud concrétise la Business Intelligence de nouvelle génération, avec une ouverture totale, un plus large ensemble de fonctionnalités et l’intégration de technologies intelligentes, allant jusqu’au prédictif.

« Être une entreprise Intelligente, c’est rechercher au sein de l’ERP les voies d’automatisation, d’intégration et de fluidification des processus, explique Florian Hamon, Business Development Director, SAP Center of Excellence, SAP. SAP Analytics Cloud ou SAC participe à ce mouvement, avec son analytique temps réel et ses fonctionnalités avancées. »

SAP Analytics Cloud combine dans une unique offre cloud une solution de Business Intelligence avancée, des outils de planification et des capacités d’analyse augmentée. Des atouts clés pour accélérer le processus de décision.

Une solution conçue pour les défis d’aujourd’hui…

SAP Analytics Cloud est né d’un triple constat : un changement de paradigme en matière de BI, une très forte accélération des solutions cloud et la volonté d’accéder aux solutions métiers depuis tout type de support.

Concernant la Business Intelligence, SAP Analytics Cloud est capable de se connecter à toutes les sources de données grâce à des connecteurs SQL, BusinessObjects et SAP. La création de stories s’effectue à la souris, avec la possibilité de personnaliser les dashboards et d’insérer des éléments visuels évolués (par exemple de la cartographie). Des fonctions avancées de collaboration et de partage sont proposées. Enfin, une intégration native avec Excel est assuré, au travers d’Analysis for Office.

Sur le terrain du planning, SAP Analytics Cloud permet une planification dans l’instant, c’est-à-dire en live. Vous allez pouvoir ainsi analyser et restituer depuis le même outil. Mais aussi simuler, au travers de scénarios de type what-if, qui permettront d’explorer différentes options de décision. Là encore, le collaboratif (partage de plannings, délégation de tâches) est au cœur du module planning de SAC.

… et de demain

Le pilier Smart de SAP Analytics Cloud est primordial. Ses fonctionnalités intelligentes s’appuient massivement sur les algorithmes et le Machine Learning.

  • Découverte intelligente : SAC va proposer automatiquement et intelligemment des dashboards clés en main construits automatiquement à partir d’un jeu de données, sans préparation préalable. Des KPI variés sont proposés et les indicateurs clés influençant les données sont mis en valeur.
  • Interrogation des données : il est possible d’automatiser la génération de contenu en effectuant des recherches exprimées en langage naturel. Vous n’aurez plus besoin de passer par le service informatique pour disposer d’une restitution personnalisée.
  • Analyse intelligente : cette fonctionnalité permet de comprendre ce qui se cache derrière une donnée de base. Elle pourra également détecter des patterns dans les données ou donner la raison d’un point de données particulier.
  • Terminons par l’une des fonctionnalités les plus innovantes de SAP Analytics Cloud, les scénarios prédictifs : l’entrainement de modèles de Machine Learning avec des données existantes permettra par la suite de les utiliser sur de nouveaux jeux de données. Une technologie qui ouvre la voie à l’analyse prédictive !

The post Dépoussiérez votre décisionnel avec SAP Analytics Cloud appeared first on SAP France News.

Source de l’article sur sap.com

And it does this 24 hours a day, 7 days a week, 52 weeks a year without ever asking for a pay raise.

But this is true only if your website landing page is designed well, maintained, and optimized to the gills. The art and science of a flawless landing page is beyond the scope of a single article, but we can start with helping you spot seven of the most common – and damaging – trouble spots.

1. Unclear Value Statement

Typically, new visitors to your page will only stay on it 3 to 15 seconds before they get distracted. In that span of time, you must offer a clear and visible reason to stick around and interact with the page.

That reason is your value statement. What value do your readers get in exchange for the time you ask them to spend? High-quality content is a must (and hopefully a given), but you also need to pull them in so they experience that content.

Does your landing page do that? If yes, great! If no, you should fix that. If you’re not sure, ask yourself:

  • Is there a compelling, visible headline that expresses the end benefits clearly and succinctly?
  • Is there a subheadline explaining your offering in more detail?
  • Are there supporting graphics that pull the eye toward your headline and subheadline?

If there aren’t, add them now.

2. Poor Signposting

Your landing page isn’t just there to be pretty. It’s meant to convince people to take action. If you don’t make it easy to find your call to action, most viewers won’t look for it.

deliver enough value to make it worth the hassle

You must make it clear — in as succinct and efficient terms as possible — why the action you want a reader to take will deliver enough value to make it worth the hassle. Tell them, in words that stand out from the rest of the page, what you want them to do next and what they’ll receive for doing so.

Improving your signposting stats by asking yourself the following questions:

  • Do you have a clear understanding of what the next step in a visitor’s customer journey should be?
  • Is it easy to find and take that step on your website?
  • Does your copy make a clear and compelling argument in favor of taking that step?

If you can answer yes to all three questions, your signposting is likely good (or at least good enough for now). If not, now you know what you have to do to improve it.

3. Slow Loading Time

Remember that 3 to 15-second maximum time limit we mentioned earlier? That span includes time spent waiting for your landing page to load, and every microsecond of that wait increases a reader’s likelihood of bailing on the whole thing. You must get your loading time to be as quick as possible.

Viewers who exit your landing page early – including while still waiting for it to load – increase your site’s bounce rate. Higher bounce rates reduce your rankings on Google and other search engines, meaning a page that loads too slowly not only impresses fewer viewers, but it also gets fewer viewers overall.

Improving your loading time is usually a job for your tech team or whoever in the office is responsible for overseeing your hosting service. That said, here are a few of the most important ways to optimize this important factor:

  • Optimize image size, file format, and compression;
  • Clean up your database by deleting saved drafts, old revisions, unused plugins, and similar virtual detritus;
  • Confirm that your WordPress theme (if applicable) is optimized for quick loading;
  • Use a content distribution network for file storage;
  • Analyze server response time with your hosting service, and work with them to reduce it;
  • Install tools that leverage browser caching;
  • Fix all your broken links;
  • Remove all render-blocking from JavaScript;
  • Reduce the number of redirects necessary to reach your page;
  • Optimize your code, especially in CSS, JavaScript, and HTML;
  • Enable file compression — except for on images;
  • Replace all PHP content with HTML wherever possible.

This is technical, detailed work, but it’s important. If you don’t have team members up to these tasks, it can be worth hiring an outside consulting company to do it for you.

4. Only One Landing Page

You have a good idea of your ideal customer’s hopes, fears, pain points, demographics, likes and dislikes, and other important information. If you have several different types of customers, you can’t use the same landing page for each of your customer groups. Each group has different characteristics that will prompt them to follow your call to action, so you don’t want to offer just one landing page.

Similarly, you also probably have more than one product or set of content and offerings to generate sales. Having only one landing page can lose leads because the page is only optimized for one of those products or content sets.

Ideally, you should have a unique landing page with a tailored offer for each of your customer models that would send those individuals to each of the products and content sets. An ad for professionals in their 30s making over $50,000 a year would lead to a landing page built for them, while an ad for heads of households working from home would lead to a landing page built for them.

Yes, that means a company with three profiles and four content sets would need 12 landing pages. And yes, it’s worth that kind of effort.

5. Insufficient Visuals

“A picture is worth 1,000 words” is ancient wisdom, but it’s far from true in the internet world – it’s actually worth more. A quick look at social media and blog performance will tell you many people will look at, enjoy, and share a photo or video, but not many will read an entire 1,000-word post on the same topic.

How well your landing page performs depends on the images you use and how you present them. Does your page’s layout conform to the best practices of visual web design:

  • Including images that emotionally reinforce the value expressions of your product’s core benefits;
  • Containing sufficient white space to not be intimidating;
  • Providing data images to indicate the worth of what you do;
  • Using visual design cues to lead the eye toward your conversion points;
  • Applying color gradients to highlight offers and your call to action;
  • Using infographics to replace the dreaded “wall of text”.

If you can say yes for half of these things, carry on. If not, this point may be among the better places to start with a landing page redesign.

6. Asking For Too Much, Too Soon

Craft a custom calls to action that meet all levels of interest, need, and desire

Not every landing page visitor is created equal. Some are hardcore fans and experts in what you do, ready for a 10,000-word white paper that dives deeply into the research supporting your use case. Others might have heard about your industry on an Instagram page and want to know the basics of what you do.

There’s nothing worse than going to a website and being asked for all of your personal information right away. If your call to action requires too much knowledge, too deep a commitment, or even too much personal information, consider scaling back. Otherwise, you risk turning away potential customers.

Better yet, go back to No. 5 above and build a new landing page for beginners and early-stage leads. Craft a custom calls to action that meet all levels of interest, need, and desire.

7. No Trust Elements

Offering some type of authentic customer referral or testimonial is important. It all boils down to the same thing: telling those who read your landing page that other people already like what you do and how you do it.

Examples of effective modern trust elements include:

  • Quotes from positive reviews next to a photo of the reviewer;
  • Screenshots of social media posts praising your company or product;
  • Short video interviews of happy clients;
  • Blurbs for industry thought leaders approving of you;
  • Images portraying business credentials and certifications;
  • Links to positive press coverage;
  • Logos of known business customers who buy and trust your brand.

Final Thought: What’s Next?

There isn’t one guaranteed way to turn a landing page from something full of holes into something perfect. But first, run an audit of your landing page using this list as a guide. Note which errors are there. Next, sort them in order of what takes the least time to fix to what takes the most time to fix.

Then, fix them in that order. We find that getting the quick fixes done builds excitement and momentum, whereas starting with a harder fix can mire down the whole process.

If none of these errors exist on your landing page, congratulations. There’s still lots of work to do on your website and content marketing, but it’s not among these rookie mistakes.

 

Featured image via Pexels.

Source


Source de l’article sur Webdesignerdepot

In 2019, to keep pace with an interior redesign of its visitor experience, the Empire State Building decided to redesign its website. Blue Fountain Media were engaged to deliver the project. With the new site launching, we spoke to Head of Design, Tatyana Khamdamova about designing for the world’s most famous building.

Webdesigner Depot: The Empire State Building is probably the most iconic building in America, if not the world. Were there any points at which you thought, “Oh God, this is too much pressure”?

Tatyana Khamdamova: Yes, of course, it was a lot of pressure knowing that people all over the world will be looking at your work. But with the pressure, we also felt excitement and pride that we got to work on such an iconic project. Just thinking that we are doing the site for Empire State Building made us feel proud of all that other work we did during our whole life that gave us the opportunity to be a part of this project.

WD: Blue Fountain Media is a large agency. Did you utilize the whole company, or was there a smaller, dedicated team tasked with creating the site?

TK: On a project like this one, you need the expertise of the team members from all departments in the agency. You want people to work together from the beginning to ensure that their knowledge helps to shape the project and produce the best possible outcome. It’s important for designers and marketers, for example, to be a part of the strategy and UX phase to provide their input which minimizes tunnel vision and generates more ideas. You can only achieve the best results if every single detail from strategy to design to development is done right.

WD: That’s a lot of people to coordinate. Did any roles naturally come to the fore, or is design leadership a quality that varies from person to person?

TK: Some people are natural leaders in their fields. But, sometimes a certain project requires people to take responsibility and show their leadership skills within the team. So I would say that it’s a quality that varies from person to person and doesn’t depend on a role or a title at all.

WD: What were the central aims of the redesign?

TK: ESB’s previous website did not reflect the level of design to match their iconic brand, UX was not user friendly, the content was outdated, and they wanted to grow online individual and group ticket sales. In addition to competing with global and NYC based tourist attractions, ESB was also faced with growing competition in the NYC Observatory market with Top of The Rock, One World Observatory, and Edge at Hudson Yards.

While the building underwent a $165 million renovation, BFM was tasked with creating a best in class website that reclaimed their iconic brand identity while providing an intuitive, and enjoyable user experience for both domestic and international visitors looking to learn about the building, exhibits, and the many ticket experience packages that they offer to visitors.

WD: How do you approach researching a unique project like this?

TK: We went to the source! First, we spoke to visitors of the Empire State Building while they were in line. What was their experience, did they use the website, what made them choose to visit the observatory instead of or in addition to some of the other competing observatories in the city. We then looked at other key tourist towers worldwide to see how they are positioning themselves globally to draw inspiration. We did in-depth stakeholder interviews that included folks working at the building every day and the types of interaction and questions they field from visitors. We conducted surveys of international travelers to understand their motivations and concerns. Finally, we dug into the website itself by testing using various protocols and platforms to understand the visitor paths, what they were able to easily do, and what tasks they may have found challenging. Drawing from all of those insights, we planned and designed the site using an iterative process.

WD: ESB visitors come from all over the world; how did you tackle designing for an international audience?

TK: People across the globe speak different languages, have different cultures and needs. Our goal was to learn about the audience and give them a site that looks and feels like it was created for them. Luckily we were working for the iconic building that is well known internationally and capturing the design aesthetic of the building itself already made the site recognizable across the globe. When working on the project we also were making sure that all users can see the information in their local language when they land on the site and have easy access to the language selector in case they want to change it. When you translate from one language to another the number of words and characters is not always the same. It was important to make sure that the site is designed and developed with an understanding of how the content will be displayed in other languages. With the localization help of our parent company Pactera EDGE we successfully translated the site in several languages and tested it to ensure that it looks right for the local and international audience.

WD: The famous view of the ESB is the external view, but your design feels more in keeping with the experience of the building’s interior. Was that a conscious decision?

TK: It was a conscious decision to create a site that makes you feel like you are visiting the building. Our goal was to make the visitor excited to buy a ticket and see all that beauty with their own eyes. But, if someone doesn’t have an opportunity to come to NY we wanted to make that online experience as close to the real one as possible. We understand that nothing will replace the actual visit to the Empire State Building but we wanted the website to feel real and by using the great photography and amazing Art Deco design elements, we were able to do so.

WD: How did you interpolate such a complex style as Art Deco into a functional site?

TK: Fortunately for us, our office is located a couple blocks away from the building and we had the opportunity to go there and see some of the details. We also had access to the great photos of the renovated hallways, exhibits, and observatory decks, which gave us the idea of how the Art Deco elements were used in the interior design of the building. We all know that interior design and web design have different needs and goals so it was an interesting challenge to design a site that makes you feel like you are inside the building without overwhelming users and that content is easy to read and the ticket purchasing process is simple and clean. We re-created a lot of design elements used on the ceiling, walls, and floor of the building simplified those elements and made them part of the website design. A lot of those elements were used in the background, call to actions, icons, and maps, and combined with the brand colors used in both interior and web designs we were able to give the site the Art Deco look.

WD: There’s been speculation in the design community recently that Art Deco may re-emerge as a trend in the 2020s. Having worked with the style, do you think it could benefit the wider web?

TK: This was a very specific design approach for a very specific project that takes us back to the 1920’s and emphasizes that era through modern twists in web design. I do not see how it can be applied on the web in general unless the client specifically asks for it, for example, architecture website, real estate, or furniture site. Every project is unique and has its own goals and style and there is no one solution that will fit all. As of today, The ESB is Art Deco in a sense and it truly owns that style.

WD: Can you share some details on the technology stack you employed?

TK: The site was built on the Drupal CMS, integrates with Empire’s partner Gateway Ticketing System, and is hosted on Acquia.

WD: Why Drupal? Does it have qualities that suit a project of this scale, or is it simply the case that BFM had the pre-existing expertise of Drupal to facilitate the build?

TK: BFM is a dev-agnostic production team and we always ensure we’re making the best recommendation to our clients. In this case, the previous website was built on Drupal, so in order to decrease the effect of a new platform rollout that would be unfamiliar to the internal ESB teams, we decided to keep the site on the Drupal platform. Luckily, Drupal is an extremely flexible CMS and the needs of the site perfectly align with what Drupal provides.

WD: With visitors from around the world, the range of browsers and devices you had to consider was vastly larger than most projects. Did you draw a line for support? If so, where was it?

TK: BFM constantly updates our list of supported browsers and devices to stay in line with changing technology trends and device usage around the world. We’re extremely lucky that our larger organization, Pactera EDGE, has deep roots in globalization and localization, so we leveraged their team to help us with all aspects of website visitors from the many regions around the world, including translation services and testing. Since this was a complete overhaul, we ensured the baseline standard for all devices was met and will continue to enhance as the future technology needs become apparent.

WD: The Empire State Building gets millions of visits each year, what sort of server resources do you need to throw at it to guarantee uptime?

TK: BFM is a partner of Acquia, and Empire State Building is hosting their new site with them. Acquia is a wonderful ecosystem built specifically for high performing drupal websites and provide many tools for their hosted sites to be able to handle fluctuations in visitors, traffic surges, and with the 24/7 support offered, they can easily manage the changing needs of worldwide visitors.

WD: Now it’s live, how does the new ESB site relate to its real world presence?

TK: The Empire State Building defines the New York City skyline. The world’s most magnificent Art Deco skyscraper, it’s a living piece of New York history and an instantly recognizable symbol of city culture today. The old site did not reflect the amazing interior and exterior design of the building and we had a chance to showcase the redesigned interior and bring more attention to the beautiful Art Deco design elements. We wanted to create the site to make you feel like you are visiting the building. By showcasing the exhibits, renovated halls, and observatories through compelling photography and architectural details, our goal is to make the visitor excited to buy a ticket and see all that beauty with their own eyes.

We’d like to thank Tatyana for taking the time out of her day to talk to us.

Source


Source de l’article sur Webdesignerdepot

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Stroke Text CSS: The Definitive Guide

 

Code Snippets for Easier Coding

 

Textdb – A Simple Way to Share Small Amounts of Data

 

10+ Favicon Generators to Make your Brand Stand Out

 

12 CSS Grid Layouts

 

Applying Disney’s Basic Principles of Animation to UI Design

 

Curiosity Creates

 

Previewed – Beautiful Mockups & Graphics for your Next App

 

We’re in a Golden Age of UX. Why is Video Chat Still Stuck in the ’90s?

 

18+ CSS Book Effect

 

How to Promote a Mobile App with an Animated Explainer Video

 

Hyperlog – Portfolios for Developers

 

Site Design: Looks like You Need to Let it Out

 

Doing Stupid Stuff with GitHub Actions

 

Is it Good Design? Well, Yeah.

 

15 Free Adobe XD UI Kits for Web and Mobile App Designers

 

The Office as You Know it is Gone

 

How Interactive Content will Increase your Visitor’s Time on Page

 

What do Web Design Clients Need from Designers?

 

Truthmark is a Photography Database Aiming to Stop Misuse in Fake News

 

200+ NoCode Tool List by WeLoveNoCode

 

Designing for ‘Why?’

 

10 Tips Before You Buy a Domain Name

 

Making Memories to Last (August 2020 Wallpapers Edition)

 

Design Constraints are not Restraints – They Stoke Creativity

 

Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

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Source de l’article sur Webdesignerdepot

Between November 2008 and December 2014, I transitioned from senior software engineer to dev team lead to Director of Engineering to VP of Engineering at CloudLock. During that time we grew from one office with 5 devs to four offices with 75 devs. 

Let’s just say it was a crazy 6 years :-) 

Source de l’article sur DZONE

You’ve been working away at your latest design project, and the client has given the go-ahead on your lovingly created digital concepts. Now it’s time to bring those designs to life, and you have a developer queued up to do just that.

So your part’s done, right? Not quite. You’re going to want to make sure your developer has the best head start they can in order to create the site as you imagined.

Below are a few tips to make that handover process a little easier.

Communicate to Make It Great

Get Talking

Scheduling a face-to-face meeting with your developer to talk over your project’s specifics and ambitions will help align your expectations and make the intent behind your concepts more clear. It’s quite likely they’ll even ask questions and request assets you haven’t even thought of yet!

It’s not just a one-and-done thing either, your developer’s going to have questions or requirements that arise as the project progresses. Deciding on a communication channel to allow easy discussion will help you both immensely.

Annotating Your Concepts

Developers might seem like magicians with the way they bring your websites to life, but they’re not clairvoyant! Annotating your concepts where advanced functionality is required reduces ambiguity and makes it more likely that your cool, quirky idea is going to make it to production. If it’s a feature that’s particularly unusual, you might want to find an example of a website or code sandbox that does something similar.

An example of Figma’s comment tool in use to make developer notes.

Figma and Sketch both have comment functionality in order to make annotations a little easier, also allowing multiple parties to comment. If dealing with PDFs, there is also an annotation tool available through Adobe Acrobat.

Specify the Basics

The basis of modern front end development revolves around DRY thinking. Some might argue thinking about code can be pretty dry, but we’re not talking about that – in this case, DRY stands for Don’t Repeat Yourself.  Most developers will tackle a project by starting with defining variables: what colors, font sizes, grid columns… anything that can be reused! Good, consistent design follows this same principle – although it’s a habit that can be hard to get going at first.

Tip: It’s always easier to define variables if this mentality is approached towards the start of the project!  

Colors

Make a style guide that specifies the colors you’ve used in your designs. Think about their logical applications to help signpost how they might work as a variable – for example, what colors did you use for paragraph text, hyperlinks and backgrounds? Did you consider colors to convey status messaging, such as successes, warnings and errors?

Typefaces

Which fonts have you used for your project? Is there a consistent set of font sizes you used throughout? If you haven’t already, maybe consider a ratio-based type scale – I like to use ModularScale to help with this.

Basic HTML Elements

Think about general styling for these basic html tags:

  • Paragraphs <p>
  • Headings <h1–h6>
  • Bullet lists <ul> and numbered lists <ol>
  • Emphasized text <b>, <strong> and <em>

Buttons

How about buttons and links? What should they do when they’re hovered over, focused (using the tab key on a keyboard) or disabled?

Forms Fields and Inputs

What should form fields look like? Is there any validation checking that should occur when a form is submitted?  How about checkboxes and radio buttons?

It’s unlikely that you’re going to be able to cover absolutely every single eventuality – allow your developer to use some common sense to fill in the gaps, and be available to them if they have any questions. In the words of John Maxwell and your aunt’s home office wall sticker, teamwork makes the dream work.

Get Your Favic-on

Favicons are widely recognized as the small icon that appears to the left of the site title on your browser’s tab bar. Nowadays, the application of your site’s favicon is much further reaching, showing up in Google search results and app tiles. There’s also extra theming options available, such as the ability to customize the color of Google Chrome Android’s browser bar color for your site.

Using a generator site such as realfavicongenerator takes the pain out of much of this decision-making, allowing you to upload specific graphics as desired, creating silhouettes of your icon for Windows Metro tiles and macOS Safari pins, and packaging everything into easy-to-use files and code.

 Compress Your Images

Nobody wants to load a 20MB image when they’re on a slow connection or a data plan – it pays dividends to plan ahead and downsize your images so that they’re production-ready for the web. If you’re worried image compression is going to harm your image quality, fear not – you can go a long way with image compression before quality is seriously compromised.

  1. Start by reducing the image resolution – for batch jobs, I use Adobe Photoshop’s image processor script to downsize images to fit 1920 x 1200 pixels
  2. Alternatively, if you’re working on a static project – where specific images will be used only in specific places – you could use your design software (nearly all mainstream UI software allows you to do this now) to export your images at 2x size to support devices with high pixel densities.
  3. I also convert my image color profiles to SRGB to ensure consistency across most modern display types (this one’s optional)
  4. I then take my newly downsized images and run them through imageOptim at 80% quality. Generally I would aim to get my images under 300kb – if there are any that are still significantly over this target once compressed, I’d run these through again at 70% quality (I wouldn’t recommend going lower than this, though).

Don’t forget you can also do this for PNGs! Enabling PNGCrush in imageOptim will let you significantly reduce the size of PNGs… just be ready for it to take a while.

Make Your Vectors SVG-Easy to Use

If your design contains graphics or illustrations you created using vector software, it can be used on the web as an SVG file. Usually, these files will be a lot smaller than JPGs or PNGs. You can export graphics in most (if not all) vector software in this format.

Optionally, you could use imageOptim or SVGOMG to compress the SVG code without sacrificing quality. Your developer might already use a script that does this automatically when processing the site for production, so it may be worth asking ahead.

Get Your Licenses in Check

If you’re using premium fonts, make sure you’ve purchased a webfont license so you can hand over the correct files to the developer. I’d recommend doing this sooner rather than later – although not often, occasionally web versions of fonts can have slightly different bounding boxes to their desktop counterparts, making it a real pain for developers to work with further down the line.

If you’ve been using samples of stock photos (or if you’ve been going crazy lifting whatever you can find on Google Images), make sure everything is kosher before you go live. Make sure you purchase licensed photos, and if certain photos you want to use require attribution, make the developer aware of this.

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p img {display:inline-block; margin-right:10px;}
.alignleft {float:left;}
p.showcase {clear:both;}
body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

Source de l’article sur

Rosny-sous-Bois, ville dynamique de Seine Saint-Denis, anticipe les nombreuses transformations engendrées par le Grand Paris notamment sur son nombre d’habitants. Déjà desservie par le RER E, la commune de 45 000 habitants entrée dans la métropole du Grand Paris en 2016, verra s’ouvrir trois nouvelles stations de la ligne 11 en 2023, et une station de la future ligne 15 en 2025. Ainsi, la mairie anticipe sa croissance démographique pour devenir un ville phare de l’est parisien. Pour anticiper ces changements, le numérique est un atout du futur Rosny-sous-Bois. La ville a donc choisi la solution SAP Conversational AI pour accueillir au mieux ses futurs citoyens.

La mise en place d’un chatbot, première pierre vers une vocalisation des services de la ville

Depuis janvier 2019, un chatbot développé par la solution SAP Conversational AI fait office d’interface privilégiée avec les habitants de Rosny-sous-Bois. L’objectif est d’assurer un premier niveau de service public différenciant par rapport aux villes voisines en proposant un service simple d’utilisation capable de répondre aux questions des citoyens de la commune en 24/7.

« Nous avons choisi la solution SAP car elle était la seule à pouvoir couvrir l’ensemble de nos services. Son caractère langage agnostique nous permet également de prendre le tournant de la vocalisation des services. En effet, Nous souhaitions également pouvoir répondre en plusieurs langues pour répondre à des populations non-francophones et offrir des services publics de qualité pour tous les habitants », explique Menahd Ouchenir, Conseiller Municipal délégué à la ville numérique.

Une solution rapidement adoptée par les habitants de la ville

En l’espace d’un an, le chatbot de SAP est rentré dans le quotidien des habitants de la ville de Rosny-sous-Bois. Ils n’hésitent pas à lui poser des questions impactant leur quotidien : les jours de collecte des poubelles, les transports fonctionnant en période de grève, les services disponibles pendant le confinement ou encore les dates des élections municipales.

« Les habitants de la ville ont rapidement fait du chatbot un outil de leur vie quotidienne : nous comptabilisons maintenant 2 500 utilisateurs uniques par mois, 4,5 messages par utilisateur, un taux de compréhension de 74%, et un taux de précision de 0,878. Pendant la période de confinement, cela nous a permis de maintenir un lien supplémentaire avec les habitants de la ville et de répondre à leurs interrogations. En complément, le chatbot est un atout de communication et pousser les utilisateurs à aller vers les contenus du site. Cela nous permet donc d’aller plus loin dans notre rôle de service public », ajoute Menahd Ouchenir.

Améliorer constamment la solution pour accueillir les futures populations de la façon la plus efficace possible

Avec 300 intentions et 2 700 tournures de questions comprises par le chatbot, la solution proposée par SAP est largement opérationnelle. Toutefois, les équipes communication et événementiel de la mairie analysent constamment les questions posées par les habitants afin d’enregistrer de nouvelles tournures de phrases et de nouveaux sujets pour que l’IA les comprenne de manière optimale par la suite. L’objectif final est maintenant d’arriver à soulager les différents pôles de la mairie en déléguant l’ensemble des questions quotidiennes au chatbot, et ainsi faciliter l’emménagement des nouveaux rosnéens.

L’avantage de cette solution est sa capacité à adresser des périmètres et métiers hétérogènes, et ainsi de répondre à des questions sur un grand nombre de domaines.

« Le résultat de cette intégration à notre site web est très satisfaisant. Nous souhaitons à long terme enrichir notre socle de données technologiques grâce à SAP pour pouvoir nous diriger vers une vocalisation toujours plus sophistiquée », conclue Menahd Ouchenir.

The post La mairie de Rosny-sous-Bois utilise le chatbot de SAP pour converser avec ses habitants et anticiper sa croissance démographique appeared first on SAP France News.

Source de l’article sur sap.com

Learn more about establishing an open-source program office.

It feels like we don’t have a strong understanding of open source itself. Some scars have come from working with open source in an environment filled with proprietary software. When the words “open” and “source” were brought together, there was a visceral reaction. People were skeptical of it. Some even despised it.

There’s no one-size-fits-all way to bring open source into your ecosystem. But it does require a strong champion. That’s why Lee Calcote (@lcalcote) advocates for creating a specific office.

Source de l’article sur DZONE

Dans un souci de cohérence, Microsoft adapte le Fluent Design de Windows 10 à sa suite bureautique et joue la carte de la simplification.
Source de l’article sur ZDNet