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Is sketching essential to UX and UI designers? Well, if you think of sketching as a way to explore problems and record potential solutions, then yes, it absolutely is.

One of the most challenging tasks of any design process is capturing the initial idea. We’ve all spent countless hours thinking through an innovative solution to a project, only to lose the idea again. It turns out that sketching is a brilliant solution to this problem.

In this guide, you’ll learn how to improve your UX designs using sketching as a tool. First, we’ll answer the question of how sketching benefits design, then we’ll look at the tools you need, and finally what an efficient sketching process looks like. By the end of this 3-minute read, you’ll have valuable new knowledge that will help you as a designer.

Why Sketching Is Important For Designers

When you start working on a project, it’s tempting to jump straight into high-resolution wireframes. But in doing so, you run the risk of spending hours on each little detail, only to discover that the overall concept doesn’t work.

Sketching — unlike drawing, which is about communicating an idea — is a free-flowing, process that allows you to get your ideas down on paper (yes, paper!) fast.

If there’s one thing you take away from this guide, let it be this: sketches aren’t for clients, or colleagues, or Dribbble, sketches are just for you. They’re a non-written way of rapidly making notes. Sketches will help you recall all the possible routes to consider.

Sketching is all about visualizing your ideas quickly and efficiently. When you’re sketching, you don’t have to worry about details, and you don’t have to worry about communicating with anyone else.

By sketching ideas without detail, you can quickly explore numerous solutions for a project. It’s fascinating how sketching can help you visualize an idea and revise it again and again along the way with minimal effort.

So, what revolutionary new tools do you need?

What Tools Do You Need For Sketching?

Designers love new tools, but when it comes to sketching there are relatively few, and you probably already have them to hand.

First, you’re going to need paper. A notebook is fine, it doesn’t have to be high-quality paper; in fact, you will probably feel freer and less restrained if you make sure that it is cheap.

You’ll need something to make a mark on the paper. A pencil is fine, as is a pen, a biro, and just about anything else. Don’t worry about an eraser, sketching isn’t about correcting mistakes, but you will need a sharpener if you’re using a pencil — never draw with a blunt pencil!

Whatever implement you choose, it’s a good idea to have a heavy marker, like a Sharpie, to pick out an important detail, and perhaps a fine pen to add small detail (if required).

Finally, make sure you have a timer to hand. A chess clock is perfect for an old-school aesthetic, but a timer on your phone is perfectly fine. The timer is to make sure you don’t spend too long on one sketch, so you don’t have time to get wrapped up in perfecting the details.

Sketching 101: A Step-by-Step Process

When you’ve been sketching for a while, you’ll discover your own process, and preferred methods. But for anyone new, here’s how to get started.

1. The Initial Idea

As with designing a wireframe, the most challenging step is getting started. Usually, at the beginning of a project, we are overwhelmed. This is because there are so many ideas, and we do not know where to start. For this reason, a detailed analysis of the project is essential.

You can start by thinking about the most important interactions you need to create. This way, you will find out the most important and exciting aspects of the project.

Since most of us get caught up in the fine details, it is beneficial to think of sketching as a brainstorming session. This session is simply about coming up with an innovative solution for a project and visualizing it.

It’s fine to have an idea that you’ll ultimately disregard. This is not the time to edit yourself.

2. Start Sketching

Take a piece of paper and use your sketching tool to divide it into six sections. Set your timer for 5 minutes and start drafting mockups for the first interaction.

Often, designers struggle with this step, and fall back on what they’re used to, i.e. wireframing and high-res mockups. If you find that you’re struggling to start sketching, start by making a mark on the paper; any mark at all. Then, make a second mark. With the third mark, try to position it in a way that says something to you about the project, by its size, weight, position — anything at all. Keep going, and before you know it you’ll have a complete sketch.

It’s vital that you do not exceed the time you give to yourself because sketching is not about fine details. The time is better spent exploring multiple ideas, even if those ideas only serve to confirm that the first idea was the most promising.

Repeating this step can be very valuable. Once you are happy with the results, you can move on to the next and final step.

3. Self-Editing

Unfortunately, you can not take away every concept you have outlined. This step is about choosing your most effective ideas and expanding on them.

Most designers want to create top-notch, detailed designs, and that’s fine. However, sketches are only really helpful for the early stages of a project, and creating perfect sketches in the first stages of a project may not be productive — in fact, it can be restrictive.

It’s often a good idea to combine some of your designs. Redraw them together, and once you’ve done that expand and refine them.

Improve Your Design With Sketching

It doesn’t matter if you think you’re bad at sketching — no one is going to see your sketches except you. Many of us would struggle to sing in public, but are absolutely fine singing in the shower.

Remember that sketching is not about your artistic skills; it’s about capturing an idea and expanding on it. After all, once you have your final design, you will recreate it digitally.

You don’t have to be an artist to be a designer. And since sketching can improve your UX designs, there are many reasons you should give it a try.

Once you’re comfortable with sketching, you’ll find it an invaluable tool for identifying sticking points in a project, and solving them before you reach the wireframe stage.

 

Featured image via Pexels.

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Infrastructure as Code (IaC) has been a trend for many years. While some standards are being defined today, we continue to hear about new methods or tools to improve and make our lives easier by automating our daily tasks as much as possible.

Fortunately or unfortunately, today, we have the choice between multiple automation tools like Ansible, Pulumi, Terraform, etc, each one having its own benefits and disadvantages. Thus, choosing the right tool is not the easiest part. It requires a team collaboration to identify, test, and define the right tool. This collaboration is the key to success, it is important to ensure the engagement of the other teams to the IaC project to properly automate the process of each team.

Source de l’article sur DZONE

Introduction

A URL shortener is a service that is used to create short links from very long URLs. Usually, short links have the size of one-third or even one-fourth of the original URL, which makes them easier to type, present, or tweet. Clicking on a short link user will be automatically redirected to the original URL. 

There are many URL shortening services available online, such as tiny.cc, bitly.com, and cutt.ly. Implementing a URL shortening service is not a complex task, and it is often part of system design interviews. In this post, I will try to explain the process of implementing the service. 

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Tilda website builder combines everything we liked so much about constructors when we were kids – you can experiment, test out and build myriads of new creative ideas out of ready-to-use blocks. Tilda is that type of constructor that allows you to own your creative process and create pretty much any website: landing page, business website, online store, online course with members area, blog, portfolio, or event promo page.

Founded seven years ago, Tilda is a website builder that completely revamped the way we create websites. Tilda has been the first website builder to introduce block mechanics that allows users to create websites out of pre-designed pieces. This breakthrough technology allowed all users – not only designers – to create professional-looking websites. Just like in kid constructors, you can drag-and-drop and mix-and-match blocks on Tilda to let your creativity flow and build a dazzling website, at extraordinary speed. 

When you ask designers why they love Tilda, they usually say it’s because the platform provides the ultimate balance between choosing from templates and being able to fully customize and create from scratch to bring any creative idea to life. Here’s what else they say:

Tilda has been a game-changer for us. It allows our team to quickly spin up new web pages, make edits, and ship new programs. We left WordPress for Tilda and after being with Tilda for 2 years, I don’t ever want to go back.

~ Andy Page, Executive Director, Forge.

I built my first website in 2001. Since then I’ve used countless platforms and website builders for customer websites and my own business. Tilda is the perfect combination of ease of use with powerful features at an unbeatable value.

~ Robby Fowler, Branding and Marketing Strategist, robbyf.com & The Brand ED Podcast.

Let’s dive deeper into core functionalities you can leverage on Tilda. 

#1 Cut Corners With 550+ Pre-Designed Blocks And 210+ Ready-Made Templates

The beauty of Tilda is that it provides 550+ blocks in the ever-growing Block Library designed by professional designers. Thus, you can quickly build a website out of pre-designed blocks that encompass virtually all elements you might need for your website: menu, about us page, features, contact, pricing, etc. 

Customizing each block is a breeze with Tilda: You can drag-and-drop images, edit text right in the layout, alter block height, background color, padding, select the style of buttons, use custom fonts, and assign ready-made animation effects to specific parts of it. Also, Tilda provides a built-in free image library with 600K+ images, so you can find images that are just right for you without leaving Tilda, add them to your website with just one click, and use them for free.

Finally, all blocks fit together so well that it’s almost impossible to create a bad design on Tilda – even if you are a stranger to website building.

For a quick take-off, you can use 210+ ready-made templates for different kinds of websites and projects: online stores, landing pages, webinar promo pages, multimedia articles, blogs, and more. Each template is a sample of modern web design and consists of blocks. It means that templates don’t limit your creativity: you can modify them to your liking by playing with settings, adding extra or removing existing blocks, and embedding images and text. 

Each of the templates and blocks covers over 90% of use cases you’ll ever require and is mobile-ready, meaning that your website will look great on desktop computers, tablets, and smartphones by default.

#2 Jazz Up Your Site With Zero Block: Professional Editor For Web Designers 

To better meet the demands of a creative brief and unleash your creativity, you can use Tilda’s secret weapon called Zero Block. It is a tool for creating uniquely designed blocks on Tilda.

You can control each element of the block, including text, image, button, or background, and decide on their position, size, and screen resolution on which they’ll appear. For example, you can work with layers to create depth with overlay and opacity techniques or set a transparency level on any element and shadow effects below them. Additionally, you can also insert HTML code to add more complex elements, such as calendars, paywall, comments, social media posts, and so much more.  

Finally, Zero Block allows you to fool around with basic and more advanced step-by-step animation for a more individual look. Here’re some animation examples that you can make on Tilda:

Animation on scroll (position of elements is changing on scroll).

Trigger animation (animation is triggered when pointing at or clicking on an object).

Infinite scrolling text.

#3 Import Designs From Figma To Tilda In Minutes

Creators love using Figma for prototyping, but when you have to transfer every element and rebuild your website design from scratch – that’s what’s killing the party. With Tilda, you can easily turn your static designs into an interactive website in no time. 

All it takes is to prepare your Figma design for import with a few easy steps, paste the Figma API token and your layout URL to Tilda, click import and let the magic happen. Once your design is imported, you can bring your project online just by clicking publish.

#4. Make Search Engines Love Your Website With Built-In SEO Optimization

Thanks to the consecutive positioning of blocks on the page, websites designed on Tilda are automatically indexed well by search engines. There is also a set of SEO parameters you can fine-tune right inside the platform to ensure that your web pages rank high even if you don’t have an SEO specialist in-house. These parameters include the title tag, description and keywords meta tags, reader-friendly URLs, H1, H2, and H3 header tags, alt text for images, and easily customizable social media snippets. 

As an additional value, Tilda provides an SEO Assistant that will show you what errors are affecting the indexing of your website and will help test the website for compliance with the search engines’ main recommendations.

#5. Turn Visitors Into Clients

Tilda gives you the power to set up data capture forms and integrate them with 20+ data capture services, such as Google Sheets, Trello, Notion, Salesforce, Monday.com, etc., to ensure seamless lead generation.

For more fun, Tilda developed its CRM to manage your leads better and keep your business organized right inside of a website builder. This is a very easy-to-use tool that automatically adds leads from forms and allows you to manually add leads you captured outside of the website. There is a kanban board that gives you an overall view of how leads are moving through your sales funnel and allows you to move leads between stages easily.

#6. Build A Powerful Online Store In One Day

Tilda provides a set of convenient features to create a remarkable online shopping experience. The platform gives you the power to sell online using ready-made templates or build an online store completely from scratch, add a shopping cart and connect a payment system of choice — Stripe, PayPal, 2Checkout, etc. — to accept online payments in any currency.

If you are looking to run a large ecommerce business, you should also consider Tilda. Thanks to the built-in Product Catalog, you can add up to 5000 items, import and export products in CSV files, easily manage stock, orders, and keep track of store stats.

And thanks to adaptive design, your store will look good across all devices, including tablets and smartphones. 

#7. Bring Your Project Online For Free

Tilda offers three subscription plans: Free, Personal ($10/month with annual subscription), and Business ($20/month with annual subscription). When you sign up for Tilda, you get a lifetime free account. It allows you to publish a website with a free subdomain and gives you access to a selection of blocks and a limited number of features that offer enough to create an impressive website. 

Personal and Business tariffs allow more advanced options, such as connecting custom domains, adding HTML code, receiving payments, and embedding data collection forms. The business plan also allows users to export their website and create five websites (while personal and free plans allow one website per account). 

To discover all features and templates on Tilda, activate a two-week free trial – no credit card required.

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Introduction

In this article, I am going to explain to you how we can use the power of MuleSoft to send PDF files from Experience API to Process/System API, using the multipart/form-data type, and to covert it back to PDF file in the second API.

Use Case

We are going to read the PDF file from the local disk using Mule’s out-of-the-box (OOTB) File connector to read in Experience API. Then we will be sending this PDF as binary with some other fields to another API (this can be named as Process API) which accepts data as multipart/form-data. Next, we will extract this PDF binary from the received payload and convert it back to PDF and save the file to the local disk using Mule’s OOTB File connector to write.

Source de l’article sur DZONE

There are some spook-tacular finds in this month’s October collection of resources and tools for designers and developers. From interesting tools that can help in the design process to boo-tiful typefaces, there’s something for everyone here.

Here’s what is new for designers this month…

Atropos

Atropos is a lightweight, open-source JavaScript library to create touch-friendly, three-dimensional hover effects. The results are stunning and have a nice parallax style. Everything is highly configurable and customizable. It’s available for JavaScript, React, and Vue.js and has zero dependencies.

CSS Gradient Editor

CSS Gradient Editor helps you create the perfect gradient style – you can start from presets – that you can use in projects. Design a background, fill, or almost any other gradient element you might need, make adjustments or customizations, and then get the CSS with one click so you can use it right away.

Octopus.do

Octopus.do is a fast visual sitemap builder that lets you work in real-time using the content brick method. Share and collaborate in real-time and there’s no signup required to use it.

Pirsch Analytics

Pirsch Analytics is a privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or directly into your backend. It includes filters to see metrics in the way you want and light and dark modes.

Basic Pattern Repository

Basic Pattern Repository is a collection of simple SVG patterns for projects. Everything is rooted in a simple style to help push projects along quicker. You can get it via GitHub or as a Figma Library.

Blobr

Blobr is a way to get a branded API portal, manage access, and monitor usage all in one place. Customize everything to fit your brand and the tool grows as you do with the ability to increase or change capacity. Plus, it is easy to set up and free to use.

HEXplorer

HEXplorer helps you better understand something you use all the time – HEX colors. This pen by Rob DiMarzo shows how the values for different colors come together to provide greater comprehension when it comes to this color format.

CCCreate

CCCreate is a curated collection of tools and resources for web creators. It includes some tools that have been around for a while as well as some newbies. Everything is grouped and sorted by type of resources – color, icons, type, layouts, animation, shapes, docs, and miscellaneous so you can find what you are looking for faster.

Glass

Glass is a photo-sharing app for photographers. It’s a social network of sorts that lets you share images with the greater photography community without “likes.” Just great images.

Revolt

Revolt is a chat app that’s still in beta and designed for easy communication without having to download apps. It’s an open-source project that is customizable and with an intuitive and recognizable interface. The thing that’s different about this app is that it is built on a privacy-first model.

Doodle Ipsum

Doodle Ipsum is the illustrated version of placeholder elements. Customize your doodles, grab the code, and use them on your web prototypes, landing pages, or no-code tools.

Mechanic

Mechanic is an open-source framework that helps you create custom, web-based tools that export design assets in your browser. The best part is you can try it right on screen using the “poster generator.” If you like what you see, there’s plenty of documentation to help you along the way.

Medio Website Template

Medio is an agency-style website design template for Bootstrap 5. The layout is perfect for a design agency or marketing group but can be adjusted for almost any multi-purpose design. The free template includes a minimal design and includes features such as parallax, popup video, and more.

Tutorial: Simplifying Form Styles with Accent Color

This tutorial is a life-saver when it comes to using and understanding the new CSS accent-color property. This quick lesson will help make your life easier and is simple to use. It starts with setting an accent-color property on the root element and then applying it.

Houdini.how

Houdini.how is a worklet library that is full of CSS and code examples to help you work smarter. See how different elements look cross-browser and learn to adjust the code and put them together in just the way you want. Houdini is a set of low-level APIs that exposes parts of the CSS engine, giving developers the power to extend CSS by hooking into the styling and layout process of a browser’s rendering engine.

Chainstarters

Chainstarters is a powerful, rapid, Web3-enabled platform for software developers. It eliminates the burden of setting up and maintaining a secure and scalable infrastructure, allowing you to focus on creating amazing technology.

Web Vitals Robot

Web Vitals Robot is a search optimization tool that monitors SEO metrics for you – so you can prevent your business from disappearing from Google.

Searchable

Searchable is a unified search tool that looks at local, cloud storage, and apps to find the files you are looking for. It returns results in a jiffy with previews so you don’t have to open every file to find what you are looking for.

Athlone

Athlone is a fun serif with lots of personality. The free demo version includes a limited character set for personal use only and the full version has everything you need for fun display or branding with this typeface.

Capitana

Capitana is a Geometric Sans typeface with humanistic proportions and open apertures. This means that all shapes are constructed from basic forms, the circle, triangle, and square, and are designed according to the classic proportions of the Roman Antiqua. Distinct ascenders and pointed apexes with deep overshoot give it a cool beauty and classic elegance. It includes 784 characters per style in nine weights from Thin to Black, it offers both light and extremely heavy weights for striking headlines.

Colours

Colours is a funky script with just enough texture to keep it interesting. The free version includes a partial character set and is for personal use only.

Flexible

Flexible is a variable typeface that includes 18 styles in the family. It’s made for creativity and display use. This typeface is made for experimenting because there are so many things you can do with this single family.

Singo Sans Serif

Singo Sans Serif is a simple and strong typeface that would make an excellent display option. The free version is for personal use only. Fun fact: Singo means Lion in Indonesia, which is where the name of this strong font comes from.

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User experience is one of the most important principles of web design. There’s no doubt that you focus on UX with every page you design on the web, whether it’s a portfolio, a profile page, or an entire website. 

Unfortunately, what many experts forget is that UX doesn’t just apply to digital pages. That means that you need to discover the right UX strategies for everything from your website homepages to your email marketing messages and even your listings on Google. 

Today, we’re going to explore ways you can apply UX principles to your client’s image on search engines. 

Why Your Search Engine Listing Matters

Let’s start with the basics…

89% of customers start their purchasing process with a search engine. 

That means that whether you’re creating a portfolio to sell your services or building a website for a client, the first connection a customer has with your design isn’t on the homepage.

Developers and designers know that first impressions count when it comes to succeeding online. However, they assume that those first impressions happen on a social media channel, a landing page, or a home page. 

The truth is that most of the time, you’re driving a specific experience for an end-user before you even realize it. Before you can wow an audience with a beautiful site design or a fantastic CTA offer, you need to convince them to click on your Google link.

Just as UX on a website is all about giving your audience what they need in an informed and strategic manner, UX in search engine results works the same way. 

How to Make Your Search Listing Stand Out with UX

So, how do you begin to apply the principles of UX to your Google Search results?

It’s much easier than you’d think. 

Step 1: Show Immediate Value 

Delivering an excellent experience on a website often means providing end-users with the information they need as quickly as possible. Imagine designing a landing page; you wouldn’t want your audience to scroll forever to find what they need. Instead, you’d make sure that the value of the page was immediately apparent. 

When creating an image for your search engine listing, you’ll need to take the same approach. This often means thinking carefully about two things:

  • Your headline
  • Your meta description

Around 8 out of 10 users say that they’ll click a title if it’s compelling. That means that before you do anything else to improve your SEO strategy, you need to make sure that the title of your web page is going to grab the audience’s attention. 

The best titles deliver instant value.

Immediately, these titles tell the audience exactly what they’re going to get when they click onto the page. The promise drives action, while clarity highlights the informed nature of the brand. 

The great thing about using an excellent title for a page is that it doesn’t matter where you’re ranked on the search results. Whether you’re number 2 or number 5, your customers will click if they find something they want. 

It’s just like using a CTA on a landing page. Make sure your titles are:

  • Informative: Show your audience value immediately
  • Optimized for mobile: Remember, your audience might not see your full title on some screens. That means that you need to make the initial words count.
  • Easy to read: Keep it short, simple, and straightforward. Speak the end-user’s language

Step 2: Build Trust with Your URLs

Trust factors are another essential part of good UX

When designing a website for a new brand, you know that it’s your job to make visitors feel at ease. Even in today’s digital world, many customers won’t feel comfortable giving their money or details to a new company. 

Within the website that you design, you can implement things like trust symbols, reviews, and testimonials to enhance brand credibility. In the search engines, it all starts with your URL. 

Search-friendly URLs that highlight the nature of the page will put your audience’s mind at ease. When they click on a page about “What is SEO” in the SERPs, they want to see an URL that matches, not a bunch of numbers and symbols

Use search-friendly permalink structures to make your listing seem more authoritative. This will increase the chances of your customer clicking through to a page and make them more likely to share the link with friends. 

Once you decide on a link structure, make sure that it stays consistent throughout the entire site. If a link doesn’t appear to match the rest of the URLs that your audience sees for your website, they may think they’re on the wrong page. That increases your bounce rate. 

Step 3: Be Informative with Your Meta Description

To deliver excellent UX on a website, you ensure that your visitor can find all the answers to their most pressing questions as quickly as possible. This includes providing the right information on each page and using the correct navigational structure to support a visitor’s journey. 

In the SERPs, you can deliver that same informative experience with a meta description. Although meta descriptions often get ignored, they can provide a lot of value and help you or your client make the right first impression. 

To master your meta descriptions:

  • Use the full 160 characters: Make the most of your meta description by providing as much useful information as you can within that small space. 
  • Include a CTA: Just as CTAs help guide customers through the pages on a website, they can assist with pulling in clicks on the SERPs. A call to action like “read about the” or “click here” makes sense when you’re boosting your search image. 
  • Focus on value: Concentrate on providing your customers with an insight into what’s in it for them if they click on your listing.

Don’t forget that adding keywords to your meta description is often helpful too. Keywords will boost your chances of a higher ranking, but they’ll also show your audience that they’re looking at the right result. 

Step 4: Draw the Eye with Rich Snippets

You’ve probably noticed that the search engine result pages have changed quite a bit in the last couple of years. As Google strives to make results more relevant and informative, we’ve seen the rise of things like rich snippets. Rich snippets are excellent for telling your audience where to look. 

On a website, you would use design elements, like contrasting colors and animation, to pull your audience’s attention to a specific space. In search engines, rich snippets can drive the same outcomes. The difference is that instead of telling a visitor what to do next on a page, you’re telling them to click on your site, not a competitor’s. 

When Google introduced rich snippets, it wanted to provide administrators with a way of showcasing their best content. Rich snippets are most commonly used today on product and contact pages because they can show off reviews. 

Install a rich snippet plugin into your site if you’re a WordPress user or your client is. When you enter the content that you need into the website, use the drop-down menu in your Rich snippet tool to configure the snippet.

Ideally, you’ll want to aim for the full, rich snippet if you want to stand out at the top of the search results. Most featured snippets have both text and an image. You need to access both of these by writing great content and combining it with a relevant image. 

Step 5: Provide Diversity (Take Up More of the Results)

As a website designer or developer, you’ll know that different people will often be drawn to different things. Some of your visitors might immediately see a set of bullet-points and use them to search for the answer to their question. Other visitors will want pictures or videos to guide them. So, how do you deliver that kind of diversity in the SERPS?

The easiest option is to aim to take up more of the search result pages. Google now delivers a bunch of different ways for customers to get the answers they crave. When you search for “How to use Google my Business” on Google, you’ll see links to blogs, as well as a list of YouTube Videos and the “People Also Ask” section. 

Making sure that you or a client has different content rankings for the same keywords can significantly improve any customer’s experience on the search engines. Often, the process of spreading your image out across the SERPs is as simple as creating some different kinds of content. 

To access the benefits of video, ask your client to create YouTube videos for some of their most commonly asked questions or most covered topics. If you’re helping with SEO marketing for your client, then make sure they have an FAQ page or a way of answering questions quickly and concisely on articles, so they’re more likely to appear in “People Also Ask”.

Step 6: Add Authority with Google My Business

Speaking of Google My Business, that’s another excellent tool for improving UX in the search results. It allows business owners to manage how information appears in the search results. 

With this service, you can manage a company’s position on Google maps, the Knowledge Graph, and any online reviews. Establishing a company’s location is one of the most important things you can do to help audiences find a business quickly. Remember, half of the customers that do a local search on a smartphone end up visiting the store within the same day. 

Start by setting up the Google Business listing for yourself or your client. All you need to do is hit the “Start Now” button and fill out every relevant field offered by Google. The more information you can add to Google My Business, the more your listing will stand out. Make sure you:

  • Choose a category for a business, like “Grocery store.”
  • Load up high-quality and high-resolution images
  • Ensure your information matches on every platform
  • Use a local number for contact
  • Encourage reviews to give your listing a five-star rating

Taking advantage of a Google My Business listing will ensure that your audience has all the information they need to make an informed decision about your company before they click through to the site. This means that you or your client gets more warm leads and fewer people stumbling onto your website that might not want to buy from you. 

Step 7: Use Structured Data Markup to Answer Questions

If you’re already using rich snippets in your Google listings, you should also have a plan for structured schema markup. Schema markup on Google tells the search engines what your data means. This means that you can add extra information to your listings that will more accurately guide your customers to the support they need. 

Providing additional schema markup information to your listings gives them an extra finishing touch to ensure that they stand out from the competition. For example, you might add something like a “product price” to a product page or information about the product’s availability.

Alternatively, you could provide the people who see a search result with other options. This could be an excellent option if you’re concerned that some of the people who might come across your listing might need slightly different information. 

For instance, you can ask Google to list other pages along with your search results that customers can “jump to” if they need additional insights.

Baking structured data into your design process when you’re working on a website does many positive things. First, it makes the search engine’s job easier so that you can ensure that you or your client ranks higher. Additionally, it means that your web listings will be more thorough and valuable.

Since UX is all about giving your audience the best possible experience with a brand, that starts with making sure they get the information they need in the search results. 

Constantly Improve and Experiment

Remember, as you begin to embed elements of UX into your search engine listings, it’s essential to be aware of relevant evolutions. Ultimately, the needs of any audience can change very rapidly. Paying attention to your customers and what kind of links they click on the most will provide you with lots of valuable data. You can use Google analytics to A/B test things like titles, pictures, featured snippets, and other things that may affect UX. 

At the same time, it’s worth noting that the Google search algorithms are constantly changing too. Running split tests on different pages will give you an insight into what your customers want. However, you’ll need to keep an eye on the latest documentation about Google Search if you want to avoid falling behind the competition. 

Like most aspects of exceptional UX, mastering your SERP position isn’t a “set it and forget it” strategy. Instead, you’ll need to work on constantly expanding your knowledge if you want to show clients that you can combine UX and SEO effectively. 

Make sure you have plenty of tools set up to offer reports and insights into the kind of changes that you may need to make to align with search engine expectations. 

Making the Most of UX in the SERPS

It’s easy to forget that there’s more to UX than making your buttons clickable on mobile devices or ensuring that scrolling feels smooth. For a designer or developer to deliver excellent UX for a brand, they need to consider every interaction that a company and customer has. 

This means starting with the way a website appears when it’s listed on the search engines most of the time. Getting your SEO listing right doesn’t just boost your chances of a good ranking. This strategy also improves your reputation with your audience and delivers more meaningful moments in the buyer journey. 

Don’t underestimate the power of UX in SERPs. 

 

Featured image via Pexels.

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PageSpeed Insights is a free performance measurement tool provided by Google. It analyzes the contents of a web page for desktop and mobile devices. It provides a single number score (from 1 to 100) that summarizes several underlying metrics that measure performance. If you have not run PageSpeed Insights on your website, then you should stop and do it now. It’s an important indicator of how Google scores and ranks your site.

If your PageSpeed Insights score is below 80, don’t panic. You are not alone. Many websites are not optimized for performance. The good news is that you can take steps that should immediately improve your score.

You will notice that PageSpeed Insights highlights issues that cause slow page loading. However, you might need more guidance to resolve these issues. Below, we walk you through how to resolve four common issues related to images. We also show you how ImageEngine, an image CDN, can simplify, automate, and deliver the best image optimization solution possible.

Performance Drives Google SEO Rankings

Why does the PageSpeed Insights score and performance matter? Isn’t SEO ranking all about content relevance, backlinks, and domain authority? Yes, but now performance matters more than it did a year ago. Starting in 2021, Google added performance metrics to the factors that impact search engine rankings. In a market where websites are constantly jockeying to match their competition’s pages (for content relevance, keywords, and other SEO issues), performance is making a difference in keyword search engine rankings.

What Are Core Web Vitals Metrics?

PageSpeed Insights relies on a set of performance metrics called Core Web Vitals. These metrics are:

Largest Contentful Paint (LCP): Measures the render time (in seconds) of the largest image or text block visible within the viewport, relative to when the page first started loading. Typically, the largest image is the hero image at the top of pages.

First Input Delay (FID): Measures the time from when a user first interacts with a page (i.e. when they click a link, tap on a button, or use a custom JavaScript-powered control) to the time when the browser is actually able to begin processing event handlers in response to that interaction.

Cumulative Layout Shift (CLS): Measures the layout shift that occurs any time a visible element changes its position from one rendered frame to the next.

Images and JavaScript are the Main Culprits

PageSpeed Insights breaks down problems into categories based upon how they impact these Core Web Vitals metrics. The top two reasons why you might have a low score are driven by JavaScript and images.

JavaScript issues are usually related to code that either blocks or delays page loading. For example, lazy-loading images might involve JavaScript that blocks loading. As a rule of thumb, do not use a third-party JavaScript library to manage image loading. These libraries frequently break the browser’s built-in image loading features. Lazy-loading may make above-the-fold images load slower (longer LCP) because the browser starts the download later and because the browser first has to execute the JavaScript.

Another JavaScript issue involves code that is large or unnecessary for the page. In other words, code bloat. There are good resources for resolving these issues on the web. However, in this blog, we will focus on image problems.

Images are a major contributor to poor performance. The average website payload is 2MB in 2021, and 50% of that is images. Frequently, images are larger than they need to be and can be optimized for size with no impact on quality…if you do it right.

Four Image Issues Highlighted by PageSpeed Insights

Largest Contentful Paint is the primary metric impacted by images. PageSpeed Insights frequently recommends the following four pieces of advice:

  1. Serve images in next-gen formats.
  2. Efficiently encode images.
  3. Properly size images.
  4. Avoid enormous network payloads.

That advice seems straightforward. Google provides some great advice on how to deal with images in its dev community. It can be summarized in the following steps:

  • Select the appropriate file format.
  • Apply the appropriate image compression.
  • Apply the right display size.
  • Render the image.
  • Write responsive image code to select the right variant of the image.

We call Google’s process the “Build-Time Responsive Syntax” approach. If you have a relatively static website where you don’t generate new pages or switch out images frequently, then you can probably live with this approach. However, if you have a large and dynamic site with many images, then you will quickly feel the pain of this approach. Google itself stresses that developers should seek to automate this image process. Why? Because the process has some serious workflow drawbacks:

  • Adds storage requirements due to a large increase in image variants.
  • Increases code bloat and introduces more code complexity.
  • Requires developers’ time and effort to create variants and implement responsiveness.
  • Requires logic to account for different browser’s support for next-gen image formats.
  • Doesn’t adapt to different contexts. It relies on best-guess (breakpoints) of what device visits the web page.
  • Needs a separate CDN to further increase delivery speeds.
  • Requires ongoing maintenance to adapt to new devices, breakpoints, image formats, markets, and practices.

Key Steps to Achieving High-Performance Images

Instead of using the Build-Time Responsive Syntax approach, an automated image CDN solution can address all of the image issues raised by PageSpeed Insights. The key steps of an image CDN that you should look for are:

  1. Detect Mobile Devices: Detection of a website visitor’s device model and its technical capabilities. These include: OS version, browser version, screen pixel density, screen resolution width and height, support for next-gen image and video formats. This is where ImageEngine is unique in the market. ImageEngine uses true mobile device detection to further improve image optimization. It has a huge impact on the effectiveness of the image optimization process.
  2. Optimize Images: An image CDN will leverage the device’s parameters to automatically resize, compress and convert large original images into optimized images with next-generation file formats, like WebP and AVIF. Frequently, an image CDN like ImageEngine will reduce the image payload by up to 80%.
  3. Deliver by CDN: Image CDNs like ImageEngine have edge servers strategically positioned around the globe. By pushing optimized images closer to requesting customers and delivering them immediately from the cache, it often provides a 50% faster web page download time than traditional CDNs.

Easy Integration Process for Image CDN

After signing up for an ImageEngine account and free trial, you will receive a Delivery Address. After adjusting your <img /> elements to include the Delivery Address, ImageEngine will start to pull the original images from your website (no need to move or upload them), automatically optimize them, and deliver them.

You can automate the addition of the Delivery Address to the img src tag by using plug-ins for WordPress and Magento. Developers can also use ImageEngine’s React, Vue, or Angular JavaScript frameworks to simplify the process.

Additionally, there are many ways to simplify implementation via adjustments to templates for many CMS and eCommerce platforms.

Results: Improved Performance, Better SEO

Most ImageEngine users see a huge improvement in LCP metrics, and consequently, a big improvement in the overall PageSpeed Insights score. ImageEngine provides a free demo analysis of your images before and after image optimization. In many cases, developers see improvements of many seconds on their LCP and Speed Index.

In summary, performance drives higher search rankings, and better UX, and increases website conversions for eCommerce. The steps you take to improve your image performance will pay for themselves in more sales and conversions, streamlined workflow, and lower CDN delivery costs.

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