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8 Reasons Your Site Is Slow + How To Fix Them

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1, 2, 3 – That’s exactly how long it takes you to start losing visitors if you have a slow-loading website.

Hold on! Surely, the only thing that matters to users is that your website works flawlessly and looks great… right? Wrong!

The fact of the matter is that we’ve all become accustomed to instant access to information and content. The average internet user today places a lot of value on speed, and the bar is continually being raised.

If you are like most people, you probably feel an immediate sense of dread at the thought of optimizing your website. Where do you start? How can you make the most impactful improvements? What makes your website slow in the first place?

Have no fear, as we’ll be answering all of your questions below as well as putting you on your way to a website that loads with blazing speed.

Why Should You Be Worried About A Slow-Loading Website?

Good question!

As many as 53% of visitors abandon a site that takes more than 3 seconds to load. Even worse, 1 in 3 shoppers will leave a website if it takes longer than 5 seconds to load.

So, performance plays a huge role in the user experience of your website and whether your visitors will stay on your website or be converted into customers.

For some time, Google has been keenly aware of this fact. As a search engine, Google knows that it’s counterproductive to recommend content to users if they won’t stick around to consume it.

That’s why they’ve continually been increasing the role performance plays when ranking websites for their SERPs (search engine results pages).

In recent years, Google has introduced core web vitals. These are metrics they hope will help quantify how performance affects the user experience. In general, they measure how fast, stable, and interactive a page is while loading. This will be more important than ever after Google announced its Page Experience update, which started its global rollout in June 2021.

As you may know, ranking highly for Google is vital for your website’s visibility. For one, 68% of online experiences begin with a search engine, of which Google has a 92.7% market share. Even if you manage to land on the coveted first page of Google, the first five results get over 70% of all clicks (28% to the first result alone).

So, to recap why a fast loading website is so desirable:

  • It directly affects your ability to keep, satisfy, and even convert visitors to your website.
  • It impacts your search engine rankings which impacts your “findability” and organic traffic.

8 Reasons Your Site Is Slow + How to Fix Them

O.K., so now that we’re all on the same page regarding the importance of your website performance, let’s look at common issues slowing down your website + how to fix them.

1. You’re Using A Sub-Par Hosting Service

As the party responsible for making your website available to the outside world, your hosting service can be a make-or-break factor. Not only should you pick a host that has a good track record when it comes to uptime a performance, but also one that’s suitable according to your needs.

Even if you take all the steps below to optimize your website’s performance, it may still load slowly if traffic to your website is overwhelming your available bandwidth or your host’s server capacity. If that happens, some users may experience extremely slow loading times, broken features, or even complete unavailability.

For most personal, blog, or local/small business sites, a respectable hosting provider like Bluehost or GoDaddy should be good enough. However, if you plan on running any type of large-scale, high-traffic webstore, business portal, or other type of website, you’ll want premium hosting, such as WPEngine (for WordPress), VPS hosting, or even a dedicated server.

2. You’re Not Optimizing Your Media Assets

As you probably know, media like images and videos take up significantly more space than most other types of content, such as text, code, stylesheets, or other static files. Even a single image has the potential of consisting of more data than dozens of website pages containing nothing but the underlying HTML and text.

In a Speed Essentials presentation, the Google team identified images as the largest contributor to page weight. In fact, they have the potential to consume a website’s entire performance budget if left unoptimized. Images can also directly impact all three of Google’s core web vitals – key metrics Google uses to measure the performance of a website.

However, the use of images and video is likely to continue growing, heightening the importance of finding a sustainable solution. According to HTTPArchive, images have increased by 19.3% on desktop and 42.7% on mobile.

For now and the foreseeable future, optimizing your images carries the greatest potential for improving performance.

The problem is that optimizing image assets requires multiple steps. Most importantly:

  • Using the appropriate next-gen formats which can differ depending on the user’s device, OS, or browser.
  • Appropriately compressing the size and quality of images to reduce payload without affecting visual quality too badly.
  • Using the optimal display size and density based on the accessing device to reduce payloads further.
  • Using lazy loading to only load images as needed.

As you can see, manually going through these steps for every single image on your website can be extremely labor-intensive. This is especially true if you consider that you somehow need to create the optimal variants for different users based on what device, OS, or browser they are using.

In-code strategies, like a JS plugin, responsive images, or CSS media queries tend to bloat your code and lead to other performance issues we’ll discuss below.

Luckily, there are plenty of CDN services available designed specifically for providing some degree of automated image optimization. These platforms analyze the context (i.e., a specific mobile device model, OS version, and browser version) of the user trying to load one of your images and try to serve them a version of the image that’s ideally optimized for them.

However, any media optimization platforms still require installing a small JavaScript plugin to dramatically improve the image and video optimization capabilities. 

The one exception here is ImageEngine. ImageEngine uses WURFL device-detection to pick up every possible detail of the user’s device. The logic is built into their device-aware edge servers and doesn’t rely on you adding any additional code or markup to your website pages.

So, not only does it reduce your image payloads by up to 80% and serve them via a global CDN, but it doesn’t leave a footprint in your website’s code. As a bonus, it also happens to support the widest range of image/video formats, including animated GIFs, as well as client hints and save-data mode.

3. Render-Blocking JavaScript And CSS Is Delaying Page Loads

JavaScript is the de facto programming language for adding interactivity and advanced features to websites today. Likewise, CSS is the standard for adding styling. Both are critical components for almost any modern website.

However, nothing good comes free, and both may impact the performance of your website, particularly when used carelessly. 

The following are some steps you can take to minimize the impact of these assets on your website performance:

  • Minify your JavaScript and CSS files.
  • Combine a large number of JS/CSS files into fewer files.
  • Replace some of your external JS and CSS files with inline JS/CSS. (Don’t overdo this! Inline JS and CSS is only suitable for small code snippets).
  • Defer loading JavaScript until after all your content is loaded and use media queries for CSS files.

Because media can have a more significant impact on your page weight, this leads some to believe that adding more JavaScript is the lesser of two evils. 

However, depending on whether you already have render-blocking JS, Google might flag this as a completely new issue. Regardless, it will negatively impact your performance score in tools like PageSpeed Insights:

You can avoid it altogether by using an optimization engine like ImageEngine that doesn’t require any JavaScript.

4. You’re Not Using A Content Delivery Network (CDN)

A CDN is a network of servers spread across various regions all over the globe. What it basically does is store a copy of your website on each of these servers. When an internet user visits your site, the CDN automatically serves your website from the nearest server to that user.

What this does is allow your website to load faster, no matter where in the world people are visiting it from. If your website was only hosted on a single server, say somewhere in the U.S., then it could take much longer to load for a visitor located in Asia than one in the U.S.

While they all basically do the same thing, different CDNs are better at handling different types of content. Cloudflare, Fastly, and Akamai are just some of the most popular general-purpose CDNs around. Image CDNs like ImageEngine are purpose-built to not only serve image and video assets but to also optimize them using compression, formatting, etc.

So, the two main factors to consider are the type of content you want to deliver via the CDN and its global coverage. However, it’s usually possible to use multiple CDNs in tandem to cover different types of content and reach a wider area.

5. There’s Excessive Overhead In Your Database

If you have a website with any type of complexity, you probably have a corresponding database. In fact, all WordPress websites require a database to function.

Over the years, a lot of information moves in and out of the database. Sometimes, the data can get lost along the way or become obsolete. If you don’t regularly spring-clean your database, then this can really start to add up. Not only will it bloat the storage size of your database, but it will start to impact the speed of database queries and requests.

CMS users are especially prone to racking up these kinds of artifacts from plugins and themes that have been installed and removed over the years.

Unfortunately, there aren’t many easy fixes for this issue available. With most hosting providers, you’ll probably need to use phpMyAdmin to manually check and scrub your data. If you have a managed hosting solution, the host’s support team might be able to help you out. In the event that you have a locally installed database, there are some tools you can use, although they’re not 100% effective.

The best way to avoid any issues is to make database maintenance part of your routine and to learn the basics of how databases work.

6. You Have Too Many Plugins Or Themes Installed

For CMS users, plugins or themes offer near-limitless potential to spruce up the design and functionality of their website. However, each plugin or theme comes with additional code and content that add to the overall complexity and size of your website.

If you have a hand-coded website, the same goes for any additional applets or libraries you want to add to your site. 

The best way to combat this is to be conscientious when adding any extras to your website. Only install what you really need or want, and make sure to uninstall and properly remove them if you don’t need them anymore.

As mentioned, they might leave various transients or artifacts behind, so you should keep an eye out for them throughout your website files (not just the database) whenever you do some spring cleaning.

7. You Aren’t Utilizing Caching

Caching is often one of the most effective yet ignored techniques for improving website performance. Caching stores your website content in fast-access memory in the user’s browser, allowing it to be loaded near-instantaneously by users. This can include everything from text to stylesheets to images to JavaScript files.

Without caching, a user will need to redownload everything when they navigate to or reload a page — whether or not anything has changed.

However, not properly configuring caching on your website can lead to issues, such as users only loading out-of-date content. Most high-quality caching tools have built-in features that automatically clear the cache when you make changes to a specific website page or content. So, users will only reload content once it has been modified.

Some hosts offer out-of-the-box caching tools with their hosting service. CMS can also usually find plugins for this, such as WPRocket for WordPress.

8. Ads Are Dragging You Down

In the end, ads are just another form of media that increases the overall weight of your website pages. While they are typically small and lightweight, multiple ad placements can really start to add up.

What aggravates the issue is that ads are loaded from external sources. This means they’ll take longer to render, generate more requests, and may mess with how stable your pages load — affecting your core web vitals.

Depending on how important ads are to your revenue stream, you’ll want to carefully consider how many ads you use on your site, where to position them, and when they load. If possible, avoid loading ads at the same time as the rest of your page, especially interstitials.

Conclusion

As you can see, website performance is a multi-faceted subject. Although some may be worse than others, you can’t just address one area and expect your website to suddenly be performant.

However, some general principles apply:

  • Keep HTTP requests low by limiting the number of files required for each of your website pages.
  • Maintain proper code hygiene and spring clean transients and leftover artifacts.
  • Invest in proper hosting infrastructure as well as a CDN for your website.
  • Optimize your media assets to significantly bring down payloads without sacrificing engagement.

The final point deserves another shoutout. As we’ve pointed out, finding an optimization solution for your media, particularly images, is probably the best thing you can do to improve your website performance. From purely a performance perspective, there is no service quite as effective as ImageEngine. It’s also the one that requires the least amount of technical expertise and ongoing maintenance.

Regardless, you’ll want to run some tests using tools like PageSpeed Insights so you can gather data on what issues your website is facing. From there, you can prioritize fixes to make your website more competitive.

 

[– This is a sponsored post on behalf of ImageEngine –]

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The post 8 Reasons Your Site Is Slow + How To Fix Them first appeared on Webdesigner Depot.


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URL Shortener Complete Tutorial

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Introduction

A URL shortener is a service that is used to create short links from very long URLs. Usually, short links have the size of one-third or even one-fourth of the original URL, which makes them easier to type, present, or tweet. Clicking on a short link user will be automatically redirected to the original URL. 

There are many URL shortening services available online, such as tiny.cc, bitly.com, and cutt.ly. Implementing a URL shortening service is not a complex task, and it is often part of system design interviews. In this post, I will try to explain the process of implementing the service. 

Source de l’article sur DZONE

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Tilda – The Website Builder That Disrupted The Way We Create Websites

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Tilda website builder combines everything we liked so much about constructors when we were kids – you can experiment, test out and build myriads of new creative ideas out of ready-to-use blocks. Tilda is that type of constructor that allows you to own your creative process and create pretty much any website: landing page, business website, online store, online course with members area, blog, portfolio, or event promo page.

Founded seven years ago, Tilda is a website builder that completely revamped the way we create websites. Tilda has been the first website builder to introduce block mechanics that allows users to create websites out of pre-designed pieces. This breakthrough technology allowed all users – not only designers – to create professional-looking websites. Just like in kid constructors, you can drag-and-drop and mix-and-match blocks on Tilda to let your creativity flow and build a dazzling website, at extraordinary speed. 

When you ask designers why they love Tilda, they usually say it’s because the platform provides the ultimate balance between choosing from templates and being able to fully customize and create from scratch to bring any creative idea to life. Here’s what else they say:

Tilda has been a game-changer for us. It allows our team to quickly spin up new web pages, make edits, and ship new programs. We left WordPress for Tilda and after being with Tilda for 2 years, I don’t ever want to go back.

~ Andy Page, Executive Director, Forge.

I built my first website in 2001. Since then I’ve used countless platforms and website builders for customer websites and my own business. Tilda is the perfect combination of ease of use with powerful features at an unbeatable value.

~ Robby Fowler, Branding and Marketing Strategist, robbyf.com & The Brand ED Podcast.

Let’s dive deeper into core functionalities you can leverage on Tilda. 

#1 Cut Corners With 550+ Pre-Designed Blocks And 210+ Ready-Made Templates

The beauty of Tilda is that it provides 550+ blocks in the ever-growing Block Library designed by professional designers. Thus, you can quickly build a website out of pre-designed blocks that encompass virtually all elements you might need for your website: menu, about us page, features, contact, pricing, etc. 

Customizing each block is a breeze with Tilda: You can drag-and-drop images, edit text right in the layout, alter block height, background color, padding, select the style of buttons, use custom fonts, and assign ready-made animation effects to specific parts of it. Also, Tilda provides a built-in free image library with 600K+ images, so you can find images that are just right for you without leaving Tilda, add them to your website with just one click, and use them for free.

Finally, all blocks fit together so well that it’s almost impossible to create a bad design on Tilda – even if you are a stranger to website building.

For a quick take-off, you can use 210+ ready-made templates for different kinds of websites and projects: online stores, landing pages, webinar promo pages, multimedia articles, blogs, and more. Each template is a sample of modern web design and consists of blocks. It means that templates don’t limit your creativity: you can modify them to your liking by playing with settings, adding extra or removing existing blocks, and embedding images and text. 

Each of the templates and blocks covers over 90% of use cases you’ll ever require and is mobile-ready, meaning that your website will look great on desktop computers, tablets, and smartphones by default.

#2 Jazz Up Your Site With Zero Block: Professional Editor For Web Designers 

To better meet the demands of a creative brief and unleash your creativity, you can use Tilda’s secret weapon called Zero Block. It is a tool for creating uniquely designed blocks on Tilda.

You can control each element of the block, including text, image, button, or background, and decide on their position, size, and screen resolution on which they’ll appear. For example, you can work with layers to create depth with overlay and opacity techniques or set a transparency level on any element and shadow effects below them. Additionally, you can also insert HTML code to add more complex elements, such as calendars, paywall, comments, social media posts, and so much more.  

Finally, Zero Block allows you to fool around with basic and more advanced step-by-step animation for a more individual look. Here’re some animation examples that you can make on Tilda:

Animation on scroll (position of elements is changing on scroll).

Trigger animation (animation is triggered when pointing at or clicking on an object).

Infinite scrolling text.

#3 Import Designs From Figma To Tilda In Minutes

Creators love using Figma for prototyping, but when you have to transfer every element and rebuild your website design from scratch – that’s what’s killing the party. With Tilda, you can easily turn your static designs into an interactive website in no time. 

All it takes is to prepare your Figma design for import with a few easy steps, paste the Figma API token and your layout URL to Tilda, click import and let the magic happen. Once your design is imported, you can bring your project online just by clicking publish.

#4. Make Search Engines Love Your Website With Built-In SEO Optimization

Thanks to the consecutive positioning of blocks on the page, websites designed on Tilda are automatically indexed well by search engines. There is also a set of SEO parameters you can fine-tune right inside the platform to ensure that your web pages rank high even if you don’t have an SEO specialist in-house. These parameters include the title tag, description and keywords meta tags, reader-friendly URLs, H1, H2, and H3 header tags, alt text for images, and easily customizable social media snippets. 

As an additional value, Tilda provides an SEO Assistant that will show you what errors are affecting the indexing of your website and will help test the website for compliance with the search engines’ main recommendations.

#5. Turn Visitors Into Clients

Tilda gives you the power to set up data capture forms and integrate them with 20+ data capture services, such as Google Sheets, Trello, Notion, Salesforce, Monday.com, etc., to ensure seamless lead generation.

For more fun, Tilda developed its CRM to manage your leads better and keep your business organized right inside of a website builder. This is a very easy-to-use tool that automatically adds leads from forms and allows you to manually add leads you captured outside of the website. There is a kanban board that gives you an overall view of how leads are moving through your sales funnel and allows you to move leads between stages easily.

#6. Build A Powerful Online Store In One Day

Tilda provides a set of convenient features to create a remarkable online shopping experience. The platform gives you the power to sell online using ready-made templates or build an online store completely from scratch, add a shopping cart and connect a payment system of choice — Stripe, PayPal, 2Checkout, etc. — to accept online payments in any currency.

If you are looking to run a large ecommerce business, you should also consider Tilda. Thanks to the built-in Product Catalog, you can add up to 5000 items, import and export products in CSV files, easily manage stock, orders, and keep track of store stats.

And thanks to adaptive design, your store will look good across all devices, including tablets and smartphones. 

#7. Bring Your Project Online For Free

Tilda offers three subscription plans: Free, Personal ($10/month with annual subscription), and Business ($20/month with annual subscription). When you sign up for Tilda, you get a lifetime free account. It allows you to publish a website with a free subdomain and gives you access to a selection of blocks and a limited number of features that offer enough to create an impressive website. 

Personal and Business tariffs allow more advanced options, such as connecting custom domains, adding HTML code, receiving payments, and embedding data collection forms. The business plan also allows users to export their website and create five websites (while personal and free plans allow one website per account). 

To discover all features and templates on Tilda, activate a two-week free trial – no credit card required.

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SAP accueille quatre nouveaux partenaires au sein de ses solutions de gestion intégrées (ERP) SAP Business One et SAP Business ByDesign

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Les plateformes SAP Business One et SAP Business ByDesign, solutions ERP destinées aux clients TPE, PME et filiales de groupe, accueillent quatre nouveaux partenaires au sein de son réseau français. SAP France est fier de pouvoir présenter ces sociétés qui démontrent une fois encore le potentiel de ces solutions phares du segment Midmarket, en très forte croissance en 2021.

MeltOne : MeltOne est une société indépendante de conseil qui accompagne ses clients dans leur transformation digitale. Profitant d’une double compétence métier et outils, elle implémente des solutions ERP SAP dont S/4HANA Cloud depuis des années pour des grands groupes et des PME/ETI en France et à l’étranger.

« Au-delà de notre offre actuelle pour les grands groupes, nous souhaitions continuer à diversifier notre offre de service ERP en adressant cette fois-ci le segment prometteur des Startups / Scale up / Licornes à travers la solution SAP Business ByDesign ; l’enjeu étant d’aider ce segment d’entreprises dans leur projet de structuration interne et de les soutenir dans leur développement actuel et futur. Avec ce nouveau partenariat, nous souhaitions également offrir aux groupes internationaux de nouvelles possibilités avec une solution Cloud, simple et déployable rapidement, ceci afin de les accompagner dans leur projet de croissance externe, tout en leur proposant un modèle complémentaire avec un TCO plus attrayant pour des filiales de plus petites tailles. » commente Benjamin Pérat, Dirigeant, MeltOne.

PASàPAS : PASàPAS est un partenaire historique de l’éditeur SAP. Acteur majeur de la transformation digitale autour de SAP S/4HANA, PASàPAS est présent en France et à l’étranger, et met aux services de ses clients, PME et ETI, l’expertise de ses 400 consultants SAP ainsi que l’expérience de sa base de plus de 300 clients actifs.

Philippe Le Roc’h, Directeur de projets, PASàPAS témoigne : « Avec SAP Business ByBesign, nous avons décidé de diversifier notre offre de services SAP pour pouvoir adresser les PME et ETI dans toute leur diversité, les accompagner dans leur croissance et rendre l’innovation portée par SAP accessible à un panel plus large de clients. Ce nouveau partenariat traduit notre volonté d’accompagner les groupes internationaux dans l’évolution de leur SI, tout en leur offrant une solution native Cloud, simple et facilement déployable pour accompagner leur stratégie de croissance externe. »

ONE ID : ONE ID est une société issue du département informatique de BP Solar France, spécialisée dans les domaines de l’informatique de gestion, du développement de logiciels, de l’infogérance et de la sécurité.

Vincent Canac, Dirigeant de ONE ID déclare : « Nous avons trouvé dans SAP Business One, l’ERP avec lequel nous pouvons accompagner nos clients PME-ETI dans leurs objectifs de structuration et de croissance. Grâce à l’offre SAP Business One, ONE ID propose désormais à ses clients un logiciel d’envergure, fiable et de renommée mondiale, qui répond parfaitement aux demandes de notre cœur de cible. Par sa souplesse et sa flexibilité fonctionnelle, l’ERP s’adresse non seulement à des grands groupes mais aussi à des PME. »

Ipanova : Ipanova est une entreprise de conseils et de services numériques qui accompagne depuis plusieurs années les entreprises dans leurs projets de transformation digitale. La diversité et la complémentarité des compétences autour des technologies SAP fait d’Ipanova un partenaire de confiance qui impulse de nouvelles perspectives aux entreprises.

Badre Saddik, Directeur associé, Ipanova témoigne : « Pour Ipanova être partenaire SAP est une évidence. Depuis 20 ans, au travers de leurs différentes expériences, nos consultants implémentent des solutions SAP chez des clients grand-comptes. Devenir partenaire SAP Business One permet aux PME-ETI que nous accompagnons de profiter d’un outil robuste et flexible tout en bénéficiant de notre expérience en milieux complexes. Pour Ipanova, proposer SAP Business One, c’est permettre aux PME-ETI du grand sud-ouest d’avoir un partenaire de proximité, qui comprend leur environnement et leur secteur d’activité. »


À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com.

Contacts presse SAP :

Mathilde Thireau : mathilde.thireau@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

The post SAP accueille quatre nouveaux partenaires au sein de ses solutions de gestion intégrées (ERP) SAP Business One et SAP Business ByDesign appeared first on SAP France News.

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7 Simple Ways to Boost Your Website’s CX

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Many markets are saturated with competition; it’s no surprise that customers are expecting top-of-the-line experiences. Businesses must keep up with these ever-changing demands to remain competitive and drive forward.

One way to ensure customers have positive experiences is to take a look at your website. Your website is like your digital headquarters, where customers can browse through products or services, have frequently asked questions answered, and be able to reach you if they need direct support.

Making a site user-friendly and customer-centric will assist businesses while they work to build a loyal customer base. Customer happiness is more important now than ever and has the potential to make or break your business. We all know that happier customers spend more, and delighted customers will always come back for more.

Let’s explore some ways you can level up the customer experience on your website to foster customer loyalty and retention, as well as garner brand advocates for your business.

How Important Is CX?

As a site manager, your goal should be to meet customers’ needs. Creating a website is no simple task but can transform CX (customer experience).

Suppose a customer visits your site only to see a buffering symbol or a lag on their desktop or mobile device. This wouldn’t make for a positive experience, would it?

When customers have to spend extra time navigating your website to find what they’re looking for, it can directly lead to site abandonment, where customers leave the site before browsing. It’s vital to consistently monitor your website metrics to see if abandonment rates impact your overall traffic.

Customers who have enjoyable experiences browsing through your site are more likely to appreciate your brand and strongly consider purchasing whatever offerings you have.

Additionally, positive customer reviews can help your business gain new customers — word-of-mouth marketing is still relevant in 2021’s digital marketing landscape. Earning those 5-star reviews can help other potential customers see that they too could have a positive experience with your brand.

As you can see, CX is just as important as the products or services you offer, so keep that in mind as you set out on the journey to improve your website to advocate for your customer base.

Below, we’ll cover some of the most important elements and features of a strong business site so you can implement them.

Valuable Features to Include on Your Website

The features of your website are the foundation of your business. One of the best parts of building a killer website is that you can get as creative as you’d like with all of the features at your disposal.

Whether you use WordPress or another platform to host your website, you can always explore other paid services or offerings online to bring your site to the next level.

For example, the WooCommerce WordPress extension allows e-commerce sites to improve the overall appearance of their site, add customizations and, generally speaking, create a high-quality e-commerce store.

Below are some examples of elements you should consider incorporating into your web design. Offering these features will surely keep your site visible, relevant, and attractive to all types of customers.

1. Add Personalization

Every type of customer can benefit from a personalized experience, and it helps you turn them into loyal customers.

Personalization is becoming more prevalent in web design, whether it’s including past products they’ve viewed on your landing page or making it simple for them to log in to their account.

Maybe you allow your customers to create a wishlist, just as Amazon does. You could also make personalized deals or recommendations for your customers based on their past purchases or search history. When customers see this level of personalization, it may influence their purchasing decisions and make it simpler for them to order products.

2. Include Compelling and Unique Content

Every professional in the digital marketing space knows that content is king. The companies that include the most compelling content garner the most attention and increase the number of customers who make up their customer base. Here are some examples of what your content should look like:

  • Comprehensive
  • Useful
  • Accurate
  • Visually appealing
  • Helpful
  • A direct answer to a search engine query

By following these descriptions, your content will improve. Whether it’s a blog post or a photo or video, quality content is a driving factor in your user engagement. It helps to support your SEO strategy and will undoubtedly keep customers coming back.

3. Prioritize Speed and Usability

Because technology is an integral part of most people’s lives, customers expect to visit a fast, reliable website. No longer will customers wait patiently for a site to load. The dreaded buffering symbol is a clear indicator that your business is not taking customer experience into account.

It’s critical to create a website that loads quickly and is easy to use. Avoid organizing any tabs in a confusing way. Ensure that your website is visually attractive without overwhelming color schemes or photos that take up too much space.

Go for a more modern, contemporary look that’s easy on the eyes. Customers will appreciate this and will likely spend more time browsing your various website pages.

4. Focus on Navigation

Users should be able to access any page on your website with ease. They shouldn’t have to search for the right drop-down menu or type into the search bar unless they’re searching for a specific product or service.

The majority of users on a site, 70% to be exact, spend most of their time navigating freely without using the search bar. This should tell you how vital good navigation is to your business website. Placing menus on the top of your site is common practice — if you would rather place your drop-down menu somewhere else, make sure you’re putting it in a section where it’s easy to find.

Put yourself in your customers’ shoes. See what types of designs you can incorporate into your site to elevate UX and make browsing simple.

5. Make Sharing Simple

One of the best ways to grow your customer advocates is by leveraging your existing customers. Your customers should be able to easily send your product or service descriptions to their friends and family.

Rather than copying a link, include a share feature. If something on your site is worth sharing with other potential customers, make it easy for them to send it.

Social sharing plays a significant role in digital marketing — it helps to garner organic traffic to your website. You can reach a larger number of people than originally intended, which is the most important benefit to reap by making it easy to share links from your site.

6. Incorporate Chatbots

Offering customer support by using chatbots is something major companies are incorporating into their website designs.

Suppose your customer is trying to complete a purchase but runs into a problem with a coupon they’d like to use. Rather than wait on hold on the phone or for an email in their inbox a few days later, an automated chatbot can step in and assist them.

Chatbots are on the rise, and it’ll be critical for your business to include them on your site. Proactive web actions can increase your site’s conversion rates and improve the overall customer experience.

7. Allow Customer Feedback

It shouldn’t come as a surprise that allowing your customers to share their experience with your brand can help you better understand them and the solutions they’re looking for from you.

Did you know that brands with superior customer service can generate 5.7 times more revenue than their competitors? When you’re in touch with your audience, you’re better able to include features they want and need to have a positive experience. By taking advantage of customer feedback, you can make necessary changes to your site to better serve your customers.

Advocate for Your Customer Base

All of the examples listed above can help elevate your site and improve the overall experience for existing and potential customers. Isn’t that the goal of any business, regardless of industry?

To serve your customers effectively means they’ll feel valued and come back for more. Whether that’s ordering more products or requesting more services, you’ll see the benefits of including the elements we’ve covered in this post.

As a recap, here are some steps you can take to advocate for your loyal customers:

  1. Add personalization
  2. Include unique content
  3. Make your site fast and usable
  4. Provide easy navigation
  5. Allow for easy sharing
  6. Leverage chatbots
  7. Be open to feedback

Overall, customer experience will become more important in the future as customer expectations change. Standing out from your competitors is no longer an option but a necessity. So many markets are struggling to do just that — so if you’re able to offer unique features on your site, it could potentially draw more customers in and drive them to purchase.

 

Featured image via Unsplash.

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SAP France et son écosystème de partenaires ambitionnent de recruter 3000 experts sur 3 ans

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Paris, le 7 octobre – À l’occasion de la convention USF, le rendez-vous annuel de l’écosystème SAP France, qui s’est déroulé les 6 et 7 octobre à Lille, le leader des logiciels d’application d’entreprise a annoncé avec ses partenaires un plan de recrutement majeur de plus de 3000 experts sur les 3 années à venir.

La convention USF marque le lancement officiel de ce plan de recrutement

Lieu de partage, de savoir-faire et d’échange de connaissances, cette édition 2021 sur le thème de « L’hybridation du SI, une tendance inéluctable ? » fut le lieu idéal pour SAP France de renouveler ses engagements dans l’accompagnement de ses clients vers de nouveaux enjeux de transformation digitale.

Plus que jamais placé au cœur de la stratégie de développement des entreprises depuis la crise sanitaire de 2020, le digital est un enjeu de plus en plus prégnant. L’écosystème se mobilise donc aujourd’hui massivement pour répondre à ce besoin.

Une croissance attendue et soutenue par l’embauche de nouveaux talents 

Cette annonce fait également écho à l’actualité en participant activement à la relance de l’activité en France, et notamment aux embauches prévues sur le territoire dans les prochains mois. En effet, pour soutenir un élan de croissance de marché évalué à 8% sur trois ans, catalysé par un besoin croissant des partenaires, l’écosystème a besoin plus que jamais de faire éclore et de développer ses talents.

C’est pourquoi SAP et ses partenaires vont lancer des programmes de recrutement de près de 3 000 postes. Cette large campagne a pour objectif de transformer en atout les besoins des entreprises de l’écosystème SAP et de faire progresser d’un même élan la Tech en France.

Avec ce plan de recrutement, le leader des logiciels de gestion démontre une fois encore sa capacité à répondre aux besoins et enjeux d’aujourd’hui, tout en étant capable de s’adapter à la croissance de demain.

La notion de “compétence” au cœur de la stratégie

Des profils divers et qualifiés sont aujourd’hui recherchés par l’écosystème SAP France, qui mise avant tout sur le déploiement des compétences :

  • Des jeunes diplômés, particulièrement impactés durant la crise sanitaire.
  • Des consultants métiers
  • Des spécialistes métiers en reconversion

Pour cette dernière catégorie, SAP France vient renforcer une philosophie mise en place depuis plusieurs mois déjà, qui considère qu’une personne peut exercer successivement différents métiers. Ainsi, le management valorise les trajectoires professionnelles différentes et riches en expériences.

« Le besoin de recrutement est aujourd’hui décisif. Portés par un contexte qui a plus que jamais accéléré la mutation digitale des entreprises, nous sommes déterminés à faire rayonner l’écosystème SAP France et inciter de nouveaux profils à rejoindre l’aventure. Ce projet s’inscrit parmi nos principaux enjeux sur les années à venir. » Frédéric Chauviré – Directeur Général SAP France.

 

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com.

Contacts presse SAP

Mathilde Thireau : mathilde.thireau@publicisconsultants.com

Robin Legros : robin.legros@publicisconsultants.com

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

The post SAP France et son écosystème de partenaires ambitionnent de recruter 3000 experts sur 3 ans appeared first on SAP France News.

Source de l’article sur sap.com

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7 UX Principles to Boost SERPs

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User experience is one of the most important principles of web design. There’s no doubt that you focus on UX with every page you design on the web, whether it’s a portfolio, a profile page, or an entire website. 

Unfortunately, what many experts forget is that UX doesn’t just apply to digital pages. That means that you need to discover the right UX strategies for everything from your website homepages to your email marketing messages and even your listings on Google. 

Today, we’re going to explore ways you can apply UX principles to your client’s image on search engines. 

Why Your Search Engine Listing Matters

Let’s start with the basics…

89% of customers start their purchasing process with a search engine. 

That means that whether you’re creating a portfolio to sell your services or building a website for a client, the first connection a customer has with your design isn’t on the homepage.

Developers and designers know that first impressions count when it comes to succeeding online. However, they assume that those first impressions happen on a social media channel, a landing page, or a home page. 

The truth is that most of the time, you’re driving a specific experience for an end-user before you even realize it. Before you can wow an audience with a beautiful site design or a fantastic CTA offer, you need to convince them to click on your Google link.

Just as UX on a website is all about giving your audience what they need in an informed and strategic manner, UX in search engine results works the same way. 

How to Make Your Search Listing Stand Out with UX

So, how do you begin to apply the principles of UX to your Google Search results?

It’s much easier than you’d think. 

Step 1: Show Immediate Value 

Delivering an excellent experience on a website often means providing end-users with the information they need as quickly as possible. Imagine designing a landing page; you wouldn’t want your audience to scroll forever to find what they need. Instead, you’d make sure that the value of the page was immediately apparent. 

When creating an image for your search engine listing, you’ll need to take the same approach. This often means thinking carefully about two things:

  • Your headline
  • Your meta description

Around 8 out of 10 users say that they’ll click a title if it’s compelling. That means that before you do anything else to improve your SEO strategy, you need to make sure that the title of your web page is going to grab the audience’s attention. 

The best titles deliver instant value.

Immediately, these titles tell the audience exactly what they’re going to get when they click onto the page. The promise drives action, while clarity highlights the informed nature of the brand. 

The great thing about using an excellent title for a page is that it doesn’t matter where you’re ranked on the search results. Whether you’re number 2 or number 5, your customers will click if they find something they want. 

It’s just like using a CTA on a landing page. Make sure your titles are:

  • Informative: Show your audience value immediately
  • Optimized for mobile: Remember, your audience might not see your full title on some screens. That means that you need to make the initial words count.
  • Easy to read: Keep it short, simple, and straightforward. Speak the end-user’s language

Step 2: Build Trust with Your URLs

Trust factors are another essential part of good UX. 

When designing a website for a new brand, you know that it’s your job to make visitors feel at ease. Even in today’s digital world, many customers won’t feel comfortable giving their money or details to a new company. 

Within the website that you design, you can implement things like trust symbols, reviews, and testimonials to enhance brand credibility. In the search engines, it all starts with your URL. 

Search-friendly URLs that highlight the nature of the page will put your audience’s mind at ease. When they click on a page about “What is SEO” in the SERPs, they want to see an URL that matches, not a bunch of numbers and symbols

Use search-friendly permalink structures to make your listing seem more authoritative. This will increase the chances of your customer clicking through to a page and make them more likely to share the link with friends. 

Once you decide on a link structure, make sure that it stays consistent throughout the entire site. If a link doesn’t appear to match the rest of the URLs that your audience sees for your website, they may think they’re on the wrong page. That increases your bounce rate. 

Step 3: Be Informative with Your Meta Description

To deliver excellent UX on a website, you ensure that your visitor can find all the answers to their most pressing questions as quickly as possible. This includes providing the right information on each page and using the correct navigational structure to support a visitor’s journey. 

In the SERPs, you can deliver that same informative experience with a meta description. Although meta descriptions often get ignored, they can provide a lot of value and help you or your client make the right first impression. 

To master your meta descriptions:

  • Use the full 160 characters: Make the most of your meta description by providing as much useful information as you can within that small space. 
  • Include a CTA: Just as CTAs help guide customers through the pages on a website, they can assist with pulling in clicks on the SERPs. A call to action like “read about the” or “click here” makes sense when you’re boosting your search image. 
  • Focus on value: Concentrate on providing your customers with an insight into what’s in it for them if they click on your listing.

Don’t forget that adding keywords to your meta description is often helpful too. Keywords will boost your chances of a higher ranking, but they’ll also show your audience that they’re looking at the right result. 

Step 4: Draw the Eye with Rich Snippets

You’ve probably noticed that the search engine result pages have changed quite a bit in the last couple of years. As Google strives to make results more relevant and informative, we’ve seen the rise of things like rich snippets. Rich snippets are excellent for telling your audience where to look. 

On a website, you would use design elements, like contrasting colors and animation, to pull your audience’s attention to a specific space. In search engines, rich snippets can drive the same outcomes. The difference is that instead of telling a visitor what to do next on a page, you’re telling them to click on your site, not a competitor’s. 

When Google introduced rich snippets, it wanted to provide administrators with a way of showcasing their best content. Rich snippets are most commonly used today on product and contact pages because they can show off reviews. 

Install a rich snippet plugin into your site if you’re a WordPress user or your client is. When you enter the content that you need into the website, use the drop-down menu in your Rich snippet tool to configure the snippet.

Ideally, you’ll want to aim for the full, rich snippet if you want to stand out at the top of the search results. Most featured snippets have both text and an image. You need to access both of these by writing great content and combining it with a relevant image. 

Step 5: Provide Diversity (Take Up More of the Results)

As a website designer or developer, you’ll know that different people will often be drawn to different things. Some of your visitors might immediately see a set of bullet-points and use them to search for the answer to their question. Other visitors will want pictures or videos to guide them. So, how do you deliver that kind of diversity in the SERPS?

The easiest option is to aim to take up more of the search result pages. Google now delivers a bunch of different ways for customers to get the answers they crave. When you search for “How to use Google my Business” on Google, you’ll see links to blogs, as well as a list of YouTube Videos and the “People Also Ask” section. 

Making sure that you or a client has different content rankings for the same keywords can significantly improve any customer’s experience on the search engines. Often, the process of spreading your image out across the SERPs is as simple as creating some different kinds of content. 

To access the benefits of video, ask your client to create YouTube videos for some of their most commonly asked questions or most covered topics. If you’re helping with SEO marketing for your client, then make sure they have an FAQ page or a way of answering questions quickly and concisely on articles, so they’re more likely to appear in “People Also Ask”.

Step 6: Add Authority with Google My Business

Speaking of Google My Business, that’s another excellent tool for improving UX in the search results. It allows business owners to manage how information appears in the search results. 

With this service, you can manage a company’s position on Google maps, the Knowledge Graph, and any online reviews. Establishing a company’s location is one of the most important things you can do to help audiences find a business quickly. Remember, half of the customers that do a local search on a smartphone end up visiting the store within the same day. 

Start by setting up the Google Business listing for yourself or your client. All you need to do is hit the “Start Now” button and fill out every relevant field offered by Google. The more information you can add to Google My Business, the more your listing will stand out. Make sure you:

  • Choose a category for a business, like “Grocery store.”
  • Load up high-quality and high-resolution images
  • Ensure your information matches on every platform
  • Use a local number for contact
  • Encourage reviews to give your listing a five-star rating

Taking advantage of a Google My Business listing will ensure that your audience has all the information they need to make an informed decision about your company before they click through to the site. This means that you or your client gets more warm leads and fewer people stumbling onto your website that might not want to buy from you. 

Step 7: Use Structured Data Markup to Answer Questions

If you’re already using rich snippets in your Google listings, you should also have a plan for structured schema markup. Schema markup on Google tells the search engines what your data means. This means that you can add extra information to your listings that will more accurately guide your customers to the support they need. 

Providing additional schema markup information to your listings gives them an extra finishing touch to ensure that they stand out from the competition. For example, you might add something like a “product price” to a product page or information about the product’s availability.

Alternatively, you could provide the people who see a search result with other options. This could be an excellent option if you’re concerned that some of the people who might come across your listing might need slightly different information. 

For instance, you can ask Google to list other pages along with your search results that customers can “jump to” if they need additional insights.

Baking structured data into your design process when you’re working on a website does many positive things. First, it makes the search engine’s job easier so that you can ensure that you or your client ranks higher. Additionally, it means that your web listings will be more thorough and valuable.

Since UX is all about giving your audience the best possible experience with a brand, that starts with making sure they get the information they need in the search results. 

Constantly Improve and Experiment

Remember, as you begin to embed elements of UX into your search engine listings, it’s essential to be aware of relevant evolutions. Ultimately, the needs of any audience can change very rapidly. Paying attention to your customers and what kind of links they click on the most will provide you with lots of valuable data. You can use Google analytics to A/B test things like titles, pictures, featured snippets, and other things that may affect UX. 

At the same time, it’s worth noting that the Google search algorithms are constantly changing too. Running split tests on different pages will give you an insight into what your customers want. However, you’ll need to keep an eye on the latest documentation about Google Search if you want to avoid falling behind the competition. 

Like most aspects of exceptional UX, mastering your SERP position isn’t a “set it and forget it” strategy. Instead, you’ll need to work on constantly expanding your knowledge if you want to show clients that you can combine UX and SEO effectively. 

Make sure you have plenty of tools set up to offer reports and insights into the kind of changes that you may need to make to align with search engine expectations. 

Making the Most of UX in the SERPS

It’s easy to forget that there’s more to UX than making your buttons clickable on mobile devices or ensuring that scrolling feels smooth. For a designer or developer to deliver excellent UX for a brand, they need to consider every interaction that a company and customer has. 

This means starting with the way a website appears when it’s listed on the search engines most of the time. Getting your SEO listing right doesn’t just boost your chances of a good ranking. This strategy also improves your reputation with your audience and delivers more meaningful moments in the buyer journey. 

Don’t underestimate the power of UX in SERPs. 

 

Featured image via Pexels.

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SAP réitère son engagement envers l’entrepreneuriat social en accompagnant sa 3ème Promotion 2021 avec les incubateurs makesense France et La Ruche

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Depuis 2017, la fondation de SAP poursuit sa démarche de mentoring social et renouvelle cette année son accompagnement pour la 6ème fois avec programme Test & Learn de l’incubateur de startups sociales de makesense partenaire de la Fondation SAP France. Pendant 3 mois, d’octobre à décembre, une trentaine de collaborateurs bénévoles de SAP en France s’engagent à soutenir 7 startups “early stage” via un programme de mécénat de compétences.

 

Un accompagnement d’experts en soutien au développement des startups 

A cette occasion, un groupe de collaborateurs bénévoles de SAP France accompagnera les startups sociales sélectionnées sur un volet technologique précis, afin de les aider à tirer le meilleur de leur phase de prototypage. L’objectif ? Qu’elles puissent consolider leur business model grâce au catalyseur de compétences que représente SAP.

La particularité de cette promotion se trouve dans les différents niveaux de maturité des startups : des projets jeunes, qui ont besoin de soutien pour se positionner sur leurs marchés. Ainsi, les mentors SAP les accompagnent, les challengent et affinent leurs projets afin de les aider dans la transformation d’idées en projets viables.

1 entrepreneur mentoré sur 2 estime que l’apport de SAP est déterminant dans son prototypage ou dans l’identification des besoins de compétences pour sa startup. 30% d’entre eux estiment avoir progressé en communication ou marketing grâce à l’accompagnement des collaborateurs SAP et 25% affirment que le mentoring leur a permis d’obtenir un partenariat commercial ou stratégique.

« Ce programme est une fierté pour SAP. Il en va de notre responsabilité d’acteur installé de la Tech d’accompagner des projets innovants et des équipes motivées. Plus que jamais nous sommes prêts à apporter notre expertise sur des idées allant dans le sens du progrès social ou environnemental.  L’engagement des collaborateurs SAP pour participer à ce programme de mécénat de compétences est toujours plus grand et je suis très fier de voir nos équipes se mobiliser pour le progrès », déclare Frédéric Chauviré, Directeur Général SAP France.

Pour la première fois, la Fondation SAP France propose d’accompagner des entrepreneurs sociaux de deux associations partenaires et avec plusieurs niveaux de maturité pour coller aux aspirations et mobiliser un maximum de collaborateurs autour du projet :

  • 3 projets du programme Test & Learn de makesense, en phase de déploiement.
  • 2 projets du programme Les Ambitieuses de La Ruche en phase de déploiement.  En tant que partenaire engagé en faveur de l’entrepreneuriat Tech au féminin, SAP France confirme son ambition de réduire les inégalités femmes/hommes au sein du secteur des nouvelles technologies.
  • Et 2 projets du programme Sprint de makesense, en phase de prototypage.

 

Des startups reconnues pour leur impact social et environnemental  

Les 7 startups qui composent cette 8ème promotion, sélectionnées par makesense, La Ruche et la Fondation SAP France, font partie de Tech For Good. Pendant 3 mois, elles seront suivies par 4 à 5 collaborateurs SAP :

  • Tangata : Acteur de l’accompagnement des référents en entreprise afin d’identifier rapidement des solutions en faveur de leur politique d’inclusion.
  • Transonore : Podcast de proximité pour favoriser l’expression et l’inclusion grâce au reportage radio et à l’Economie Sociale et Solidaire.
  • Refunk : Transformation les vêtements en nouvelles pièces en favorisant l’insertion professionnelle par la créativité et la confection textile au sein du 93.
  • Green City : Conception de solutions low tech et smart visant à supprimer la pollution marine issue de la terre, et notamment D’Rain, une technologie brevetée qui capte les déchets avant qu’ils n’atteignent la mer, là où ils se concentrent, à la sortie des exutoires d’eaux pluviales et qui collecte des données sur la qualité de l’eau.
  • Les Apprêtés : 1er service éco-responsable de location de vêtements et accessoires de marques éthiques, pour hommes et femmes.
  • Bon Week : le voyage « lowcal », partir en week-end à côté de chez soi pour soutenir le patrimoine local, l’économie locale
  • So/co : un studio d’impact social favorisant les synergies entre entreprises et associations.

« Ma mission est de développer les synergies entre les associations et les entreprises car je suis persuadé qu’ensemble, ces deux acteurs ont le pouvoir de changer notre société. L’accompagnement de SAP est une opportunité extraordinaire car il va me permettre de tester mon offre auprès d’un grand Groupe, et co-construire ma solution grâce au soutien des collaborateurs. Je réfléchis notamment au développement d’une plateforme digitale, un sujet sur lequel SAP possède une grande expertise. Cette collaboration va donc me permettre d’augmenter considérablement mon impact ! » Victor Cœur, co-fondateur So/co

« Le programme de mentoring SAP, c’est l’opportunité d’être challengé et de bénéficier des conseils de mentors aux expertises variées pour optimiser notre parcours utilisateur. » Anne Claire Chanvin, co-fondatrice Les Apprêtés.

L’implication de SAP dans ce partenariat permet au leader des progiciels européen, d’avoir à la fois un fort impact externe auprès de l’écosystème des startups, ainsi qu’un impact en interne en créant une expérience collaborateur unique. L’initiative fournit en effet aux collaborateurs SAP des opportunités de développement et en même temps libère leur potentiel.

A travers sa Fondation SAP France, SAP s’engage activement pour l’essor de l’entreprenariat social en France. Grace à ses 5 partenariats associatifs pour soutenir la cause « Entreprendre autrement », ce sont près de 70 startups chaque année, qui bénéficient du mécénat de compétence spécialisé de 150 collaborateurs SAP. En effet, en parallèle de l’engagement de SAP aux côtés de makesense et de La Ruche, on retrouve au sein de l’écosystème, Enactus, les Déterminés et Entreprendre dans la Ville. Ces acteurs de l’ESS en France permettent à SAP d’impacter le plus grand nombre de porteurs de projets sociaux de toutes générations et horizons.

 

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com.

Contacts presse SAP 

Mathilde Thireau : mathilde.thireau@publicisconsultants.com 

Robin Legros : robin.legros@publicisconsultants.com 

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

The post SAP réitère son engagement envers l’entrepreneuriat social en accompagnant sa 3ème Promotion 2021 avec les incubateurs makesense France et La Ruche appeared first on SAP France News.

Source de l’article sur sap.com

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Hybrid Multicloud Adoption: A Programmatic Approach To Get Started

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Background Context

In our first blog, we introduced the definition and evolution of hybrid multicloud, key challenges of the enterprises, and the value realized by implementing a hybrid multicloud strategy. This blog will cover how to create a holistic and business-value-driven multicloud strategy. In order to provide agility, security, reliability, and access to a large ecosystem of services, a robust transformation strategy and program are required. This strategy must align with business objectives such as revenue growth, cost reduction, risk reduction, enhancing the customer experience, and capitalization of market opportunities.

Having created many transformation strategies across many industries, we have observed critical success factors that are worth noting. For instance, successful IT organizations tightly align their cloud strategies to business objectives while developing a target architecture and operating model blueprint while quantifying the costs and benefits in a business case. Organizations that have failed to implement their cloud strategy, or failed to realize their committed benefits, typically do not complete these important elements of a holistic strategy. 

Source de l’article sur DZONE

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