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In the last decade, advances in processing power and speed have allowed us to move from tedious and time-consuming manual practices to fast and easy automated data analysis. The more complex the data sets collected, the greater the potential to uncover relevant information. Retailers, banks, manufacturers, healthcare companies, etc., are using data mining to uncover the relationships between everything from price optimization, promotions, and demographics to how economics, risk, competition, and online presence affect their business models, revenues, operations, and customer relationships. Today, data scientists have become indispensable to organizations around the world as companies seek to achieve bigger goals than ever before with data science. In this article, you will learn about the main use cases of data mining and how it has opened up a world of possibilities for businesses.

Today, organizations have access to more data than ever before. However, making sense of the huge volumes of structured and unstructured data to implement improvements across the organization can be extremely difficult due to the sheer volume of information.

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Does your heart beat faster when you’re developing your Java application? Does it spark joy when you’re coding? If not, then it’s time to leave some old ways behind. Join us on this live coding session and get familiar with Quarkus. You’ll learn to love how your old and new favorite APIs will start in a matter of milliseconds and consume tiny amounts of memory. Hot reload capabilities for development will give you instant sparks of joy! 

These live streamings are powered by xgeeks, a KI group company.

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Do you know the test automation market is all set to hit $35 billion by 2026? And when it comes to cross browser testing, JavaScript leads from the front? Javascript is probably the best alternative for Selenium automation, considering its protocol transformation to the W3C standard. In order to make the most of it, the first step is to choose the best test automation frameworks. Among all the JavaScript testing frameworks, two frameworks are most popular- Nightwatch and Protractor.

This article will be comparing Nightwatch vs Protractor and help you choose the perfect JavaScript testing frameworks. Let us start by diving deeper into each framework.

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Ten years ago, people began talking about the “Independent Web.” Although we don’t commonly use the term anymore, that doesn’t mean that it’s not still as vital a topic of discussion today as it was a decade ago.

Today, I want to look at where the term came from, what it refers to today, and why it’s something that all of us in business, marketing, and web design should be thinking about.

What Is The Independent Web?

The Independent Web is a term that was coined back in 2010 by John Battelle.

In “Identity and The Independent Web,” Battelle broaches the subject of internet users losing control of their data, privacy, and decision-making to the likes of social media and search engines.

“When we’re ‘on’ Facebook, Google, or Twitter, we’re plugged into an infrastructure that locks onto us, serving us content and commerce in an automated but increasingly sophisticated fashion. Sure, we navigate around, in control of our experience, but the fact is, the choices provided to us as we navigate are increasingly driven by algorithms modeled on the service’s understanding of our identity.”

That’s the Dependent Web.

This is how Battelle explains the Independent Web:

“There is another part of the web, one where I can stroll a bit more at my own pace, and discover new territory, rather than have territory matched to a presumed identity. And that is the land of the Independent Web.”

In 2010, this referred to websites, search engines, and apps where users and their activity were not tracked. But a lot has changed since then, and many websites that were once safe to peruse without interference or manipulation are no longer.

What Happens When the Dependent Web Takes Over?

Nothing good.

I take that back. It’s not fair to make a blanket statement about Dependent Web platforms and sites. Users can certainly benefit from sharing some of their data with them.

Take Facebook, for instance. Since its creation, it’s enabled people to connect with long-lost friends, stay in touch with distant relatives, enable freelance professionals like ourselves to find like-minded communities, etc.

The same goes for websites and apps that track and use visitor data. Consumers are more than willing to share relevant data with companies so long as they benefit from the resulting personalized experiences.

But the Dependent Web also has a darker side. There are many ways that the Dependent Web costs consumers and businesses control over important things like:

Behavior

If you’ve seen The Social Dilemma, then you know that platforms like Facebook and Google profit from selling their users to advertisers.

That’s right. They’re not just selling user data. They’re selling users themselves. If the algorithms can change the way users behave, these platforms and their advertisers get to cash in big time.

Many websites and apps are also guilty of using manipulation to force users to behave how they want them to.

Personal Data

This one is well-known thanks to the GDPR in the EU and the CCPA in California. Despite these initiatives to protect user data and privacy, the exploitation of personal data on the web remains a huge public concern in recent years.

Content and Branding

This isn’t relevant to websites so much as it is to social media platforms and Google.

Dependent Web platforms ultimately dictate who sees your content and when. And while they’re more than happy to benefit from the traffic and engagement this content brings to their platforms, they’re just as happy to censor or pull down content as they please, just as Skillshare did in 2019 when it deleted half of its courses without telling its course creators.

What’s more, while social media and search engines have become the place to market our businesses, some of our branding gets lost when entering such oversaturated environments.

Income

When algorithms get updated, many businesses often feel the negative effects almost immediately.

For example, Facebook updated its algorithm in 2018 to prioritize “meaningful content.” This pushed out organic business content and pulled regular user content to the top of the heap.

This, in turn, forced businesses to have to pay-to-play if they wanted to use Facebook as a viable marketing platform.

Access

The Dependent Web doesn’t just impact individuals’ experiences. It can have far-reaching effects when one company provides a critical service to a large portion of the population.

We saw this happen in November when AWS went down.

It wasn’t just Amazon’s servers that went down, though. It took out apps and sites like:

  • 1Password
  • Adobe Spark
  • Capital Gazette
  • Coinbase
  • Glassdoor
  • Roku
  • The Washington Post

And there’s absolutely nothing that these businesses or their users could do but sit around and wait… because Amazon hosts a substantial portion of the web.

Innovation

When consumers and businesses become dependent on platforms that predominantly control the way we live and work, it’s difficult for us to stand up for the little guys trying to carve out innovative pathways.

And that’s exactly what we see happen time and time again with Big Tech’s buy-and-kill tactics.

As a result, we really lose the option to choose what we use to improve our lives and our businesses. And innovative thinkers lose the ability to bring much-needed changes to the world because Big Tech wants to own the vast majority of data and users.

How Can We Take Back Control From The Dependent Web?

Many things are happening right now that are trying to push consumers and businesses towards a more Independent Web:

Consumer Privacy Protection: GDPR and CCPA empower consumers to control where their data goes and what it’s used for.

Big Tech Regulations: The Senate held tech regulation hearings with Facebook’s and Twitters’s CEOs.

Public Awareness Initiatives: Films like The Social Dilemma bring greater awareness to what’s happening on social media.

Ad Blocker Adoption: Adblocker usage is at an all-time high.

Private Search Engine Usage: Although Google dominates search engine market share, people are starting to use private search engines like Duck Duck Go.

Private Browsing Growth: Over 60% of the global population is aware of what private browsing is (i.e., incognito mode), and roughly 35% use it when surfing the web.

Self-hosted and Open Source CMS Popularity: The IndieWeb community encourages people to move away from Dependent platforms and build their own websites and communities. This is something that Matt Mullenweg, the founder of WordPress, talked about back in 2012.

“The Internet needs a strong, independent platform for those of us who don’t want to be at the mercy of someone else’s domain. I like to think that if we didn’t create WordPress something else that looks a lot like it would exist. I think Open Source is kind of like our Bill of Rights. It’s our Constitution. If we’re not true to that, nothing else matters.”

As web designers, this is something that should really speak to you, especially if you’ve ever met a lead or client who didn’t understand why they needed a website when they could just advertise on Facebook or Instagram.

A Decentralized Web: Perhaps the most promising of all these initiatives are Solid and Inrupt, which were launched in 2018 by the creator of the Web, Tim Berners-Lee.

As Berners-Lee explained on the Inrupt blog in 2020:

”The Web was always meant to be a platform for creativity, collaboration, and free invention — but that’s not what we are seeing today. Today, business transformation is hampered by different parts of one’s life being managed by different silos, each of which looks after one vertical slice of life, but where the users and teams can’t get the insight from connecting that data. Meanwhile, that data is exploited by the silo in question, leading to increasing, very reasonable, public skepticism about how personal data is being misused. That in turn has led to increasingly complex data regulations.”

This is something we should all keep a close eye on. Consumers and businesses alike are becoming wary of the Dependent Web.

Who better than the creator of the web to lead us towards the Independent Web where we can protect our data and better control our experience?

 

Featured Image via Pexels.

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The post What Is The Independent Web And Does It Matter In 2021? first appeared on Webdesigner Depot.


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Over the last fortnight one site builder has gone toe-to-toe with another, as Wix launched a marketing campaign aimed at attracting WordPress users, and instead attracted universal ire.

First, Wix sent out expensive headphones as gifts to key WordPress “influencers” in an attempt to lure them to the platform. Second, they produced a series of adverts that instead of promoting their own product, tried to imply that WordPress is so bad you’ll need mental health counselling to cope with it; it’s been widely frowned upon, but am I alone in thinking they’re not a million miles away from Apple’s anti-Windows adverts? No, I’m not.

Then, Wix made an attempt to go viral with an uncomfortable video in which a character portraying “WordPress” releases a “secret” message warning the community of “fake news” supposedly due to be released by Wix. The language and the styling is clear: WordPress is unhip daddio.

Unlike WordPress, Wix is a publicly owned company, it has an obligation to its shareholders to maximize its revenue. Had Wix targeted WordPress’ many failings, that would have been fair game. Had they gone after Shopify, or Webflow, or Squarespace, or one of the many other site builders on the market no one would have blinked an eye. Wix’s error wasn’t going after WordPress, or even the tactics used to do so, Wix’s mistake was in attacking the very community it was attempting to court.

I’m not a big fan of WordPress. I’ve built around a dozen sites in it over the years and we’ve never got along, WordPress and I. But I am a big fan of the ethos of WordPress; who doesn’t love free, open source software, built by volunteers?

The holy grail of marketing is transforming customers into evangelists — individuals who will bare their chests, paint their face with woad, and charge headlong onto social media at the merest hint of a perceived slight. You can’t buy them. It’s a loyalty that has to be cultivated over years, and requires more give than take. WordPress has those evangelists, people who see their careers in web design as intertwined with the CMS. No amount of free headphones is going to convert them to a closed system like Wix.

The irony is that Wix’s approach stemmed from the WordPress community itself. If it is going to celebrate “powering 40% of the Web” then it has to expect to make itself a target. If you’re an antelope, you don’t douse yourself in bbq sauce and strut around the waterhole where the lions like to hang out.

If the row rumbles on, it will eventually end in an apology and a promise from Wix to “do better.” But the truth is, all Wix did was confuse a community of people trying to build websites, with a competing business.

This time next year, Wix will still be recovering from the damage to its reputation, and WordPress will be telling us it powers 110% of the Web.

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We all get excited about new projects; we’re daydreaming about possibilities from the first contact with a potential client. Most professionals have an established onboarding process, with contracts to sign and business assets to acquire; if you’re a coder, you probably set up a fresh new repository; if you’re a designer, you create a new project folder. All of us start imagining how the case study will look in our portfolio.

But few, if any, plan for the end of a project. Offboarding clients simply isn’t a thing. We build their site, and then one day, we don’t.

It may be that the client moves on; hopefully, you’ve done a good enough job that they can’t resist bringing you on board for their next startup. All too often, projects languish in some half-life, with occasional security patches that net you a whole $5 in service charges; is that why you got into web design? Probably not. There is the desirable option of upselling; if your client’s business grows due to your work, then more work should grow it some more.

If you’re great at startups, you’re probably not great at maintaining sites in the long term. If you’re great at maintaining sites, you’re probably not great at growing them.

For every cycle of a project’s life, there are different kinds of professionals who suit it best. And conversely, different cycles of a project suit you and your skillset better than others.

We all know that a bad client — demanding, rude, late at paying — should be fired. But what about a good client — a client who pays quickly, is friendly, professional, accommodating? Would you fire a good client if you’d outgrown the work?

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The post Poll: Should You Fire Good Clients? first appeared on Webdesigner Depot.


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Our Self-presentation skills far supersede our verbal communication
We speak more through our bodies than our words. The posture we assume, the expression on our face, hand gestures, and our eye movement conveys far more than we would like to expose.
A subtle smile in a meeting can indicate a willingness to engage in a dialogue, while a stern look can instantly kill the conversation. Constantly checking the phone or looking at the watch can signal disengagement, while focusing on the other person signals interest.
Rolling our eyes expresses distrust or disgust in another person’s idea or behavior, while our eyes light up when we are genuinely curious about others. Keeping head down while walking in the hallway shows a lack of presence while acknowledging people passing by through a simple nod creates warmth. A firm handshake to begin an interview can exude confidence and power, while a limp handshake can reveal nervousness and weakness.
These non-verbal cues form a part of our body language that speaks even when we are silent, revealing how we are thinking and feeling in the moment.
Olivia Fox Cabane who has lectured at Stanford, Yale, Harvard, MIT, and the United Nations says:

In the scope of human evolution, language is a relatively recent invention. But we’ve been interacting well before this through nonverbal modes of communication. As a result, nonverbal communication is hardwired into our brains, much deeper than the more recent language-processing abilities. This is why nonverbal communication has a far greater impact.

She then points out ‘Without our realizing it, our bodies send out thousands of signals every minute. Just like our breath and heartbeat, these signals are part of the millions of bodily functions controlled not by our conscious mind but by our subconscious mind.’
Understanding the power of our body language and the role it plays in workplace communication and collaboration can bring us together by adopting positive communication styles as opposed to setting us apart through bridges of misunderstanding.

Importance of Body Language in Communication

Our body language plays a key role in impression management, the art of influencing how we are perceived by others.
A positive body language can show our enthusiasm to contribute, confidence in our abilities, being comfortable in taking on challenges, passion to drive results, and present to recognize future demands. It can open a world of new possibilities.
A negative body language can send strong signals of our resistance to contribute, doubt of our abilities, uneasiness to take on challenges, indifferent and uncaring attitude towards outcomes, and disconnected from reality to be able to handle future potential. It can close doors to success and growth.
Maya Angelou said, ‘People may not remember what you said, but they will remember how you made them feel.’
Since our emotions drive a large part of our decision-making, guess who will get the attention when a new project or a position opens up — a person who exhibited confidence in their body language or someone who looked like a nervous wreck?
Intelligence and brilliance are not enough to be successful at work. Our self-presentation skills far supersede our verbal communication.

The way you carry yourself is a source of personal power — the kind of power that is the key to presence. It’s the key that allows you to unlock yourself—your abilities, your creativity, your courage, and even your generosity. It doesn’t give you skills or talents you don’t have; it helps you to share the ones you do have. It doesn’t make you smarter or better informed; it makes you more resilient and open. It doesn’t change who you are; it allows you to be who you are. — Amy Cuddy

What happens when what we say is not in alignment with what we believe? We can lie through our words, but our bodies will reveal the truth. The non-verbal cues that we send through our body speak stronger than words.
Consider this. Someone approaches you with advice on a new strategy. Instead of expressing your true opinion, you simply nod in agreement. But, the tension around your eyes, the tone of your voice, and many other non-verbal cues can make the other person uncomfortable and leave them feeling unsure of your advice with the decision to never trust you again.
The idea is not to be inauthentic through your body language but to be aware of its implications. 
Research shows that we form impressions about others within a few minutes of meeting them and then our confirmation bias guides us in picking data that confirms our point of view. Anything that strengthens our belief system is readily accepted and that which contradicts it is rejected.
Being aware of the role our body language plays in forming this impression can help us twist the outcome of an interview in our favor.
For someone in a leadership position, body language is extremely important since people in an organization mimic not only the way leaders talk but also pick on their non-verbal cues.
A leader with positive body language appears approachable, open to feedback and shows a willingness to change while a leader with negative body language appears inaccessible, closed to feedback, and arrogant to adapt and change with the future demands.
Amy Cuddy asks, ‘Our non-verbals govern how others think and feel about us, but do our non-verbals govern how we think and feel about ourselves?’
Absolutely. Mastering the art of non-verbal communication not only leads to better communication with others, but it benefits us too. Presenting our best self forward by adopting positive body language enables us to be the creator of our future as opposed to being a victim of other’s perceptions. It leads to more opportunities for growth with higher chances of success.

4 Body Language Mistakes and How to Fix Them

1. Mind Is Not Attuned to The Body

When our mind is not in congruence with our body, we may try to portray a state which is in conflict with our inner self by controlling our posture and expression on our face, but sooner or later this incongruence will show up in our body language.
A positive body language cannot keep up with the negative mental state — what goes up in our mind will show up in our body. Without our realization, these ‘microexpressions’ will be noticeable to the people around us.

Our body language expresses our mental state whether we like it or not. Our facial expressions, voice posture, and all the other components of body language reflect our mental and emotional condition every second. Because we don’t control this flow consciously, whatever is in our head will show up in our body language — Olivia Fox Cabane

How to Align Our Mind and Body:

Research shows that our mind cannot distinguish imagination from reality. So, whatever our mind believes, our body will project.
We can bring out the desired body language by catching ourselves in those moments of negative mental states — disagreement, insecurity, angst, frustration, anxiety, criticism, and self-doubt, and choosing to get into a positive one.

  1. When you need to project confidence, seek inspiration.
  2. When you feel angst due to a disagreement, ask yourself ‘What can I learn from the other person?’ and ‘How are my biases causing me to be closed-minded?’
  3. When all you can see is negativity, choose to ask ‘What’s the one positive thing I can think about this situation.’
  4. When self-doubt consumes you, tell yourself ‘I need to let go of my fears to create a better version of myself.’
  5. When you exaggerate a negative outcome, ask yourself ‘What’s the worst that can happen?’ and ‘Is it really that bad or am I making up stories?’
Adopting a positive frame of reference and moving from a problem to a solution mindset can help us shift gears from a negative internal state to a positive one.

2. We Do Not Make a Commitment to Be Present

‘Being present—paying attention to what’s going on rather than being caught up in your thoughts — can yield immense rewards. When you exhibit presence, those around you feel listened to, respected, and valued,’ explains Olivia Fox Cabane.
When we are not engaged in a conversation, consumed in our own thoughts, and pretend to listen, it clearly shows up in the non-verbal signals we send to the other person.
We may start fidgeting with our phone or laptop showing signs of distraction, look here and there instead of making eye contact signaling we are not interested in what they have to say and may even shift too many times in our position out of discomfort.
Without our awareness, our body language will convey disrespect and distrust to the other person.
How to Be Present:

You must commit to a conversation, even the brief ones, or walk away. If you’re too distracted, admit that to both yourself and the other person. Be present or be gone. — Celeste Headlee 

It’s more polite to walk away from a conversation that doesn’t interest you than pretend to be present.
Once you decide to participate, you first need to convince and tell yourself that you want to be present. Say ‘I choose to be present,’ and then adopt body language that aligns with it — look at the other person with enthusiasm, lean just a little to build interest, and try to grasp what the other person intends to say.
You may occasionally drift away, but by choosing to be mentally present, you can bring your mind back to the conversation. Active listening though difficult is the most effective form of non-verbal communication that requires continuous practice and training of the mind.

3. We Ignore Context

When we talk to someone, their perception of us is based on the context of the meeting, their expectations, and their own personal and cultural filters.
Without recognizing that people operate within a certain context, we may send non-verbal signals that conflict with their values, contradicts their mental state, or even violates their sense of self.
How to Apply Context:
When engaged in a difficult conversation, without empathizing with how the other person might be feeling in the moment, we may appear cold, unemotional, and downright rude. By adopting kindness and warmth in our body language, we can convey the right message without necessarily making them feel bad.
When someone is passed up for a promotion, showing an attitude of indifference without understanding the value it holds in their life can make them resent you. Body language that shows presence and concern by giving them an opportunity to express their feelings can build better relationships.
When a co-worker is grieving a personal loss, you may appear too intrusive in your body language when all they need is space to let the feelings subside. It could be a personal preference or a cultural nuance, but without understanding their context you may actually do more harm than good.
When dealing with difficult people, your body language may switch to a fight-or-flight response. But, if you take a moment to analyze the situation without being at the effect of a fundamental attribution error, you may understand the rationale behind their behavior.
Every situation is unique. We need to project the right body language for each person by taking their context and personal filters into account.

4. We Tell a Conflicting Story

We may believe that we are highly approachable, but others may find us unapproachable. We may also think that we are open-minded, while others may find us biased. We may assume that we provide a psychologically safe environment to our people, but our employees may be terrified to make mistakes.
Now, it’s easy to say that ‘it’s just them, not me. I have already communicated to them multiple times.’ But really, is that the true story? Your intention may be far from the reality of your situation.    

Just after we observe what others do and just before we feel some emotion about it, we tell ourselves a story. We add meaning to the action we observed. We make a guess at the motive driving the behavior. Why were they doing that? We also add judgment — is that good or bad? And then, based on these thoughts or stories, our body responds with an emotion. — Kerry Patterson

When our body language doesn’t match our words, people pick up on our non-verbal signals — the sign of contempt on our face when someone makes a mistake, pacing back and forth when conveying bad news, showing nervousness by fidgeting when asking for feedback, rolling eyes when we disagree, making hand gestures that signal blame and so on.
So, while you may communicate one thing with your words, your body may speak the opposite. And when people get confusing signals, they tend to go with what they observed and not what they heard.
How to Tell the Right Story:
Bring your body language in sync with the message you wish to convey. People find it easy to trust a person when their body language reflects their words.
When asking for feedback, look the person in the eye and don’t be distracted. When someone makes a mistake, show curiosity in your face to enable them to learn from their mistakes. When telling people to feel comfortable to approach you, make open arm-hand gestures. When communicating bad news, be intense but show confidence in your ability to make things right by looking at people with passion and hope.
People spend a lot of time perfecting their speech without verifying what their speech is conveying through their body. When it comes to making the right impression, don’t just speak through your words, make your body language count too.

Summary

Master the art of non-verbal communication in the workplace by:

  1. Tuning to a positive state of mind: Be self-aware of your negative mental states and choose to get into a positive one.
  2. Committing to being present: Practice active listening and engage fully in the conversation instead of being simply present.
  3. Taking context into account: Connect with the other person by taking their values, mental state, and sense of self into account.
  4. Telling the right story: Bring your body in sync with the message you wish to convey.
Previously published here.

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