Today everything that can be agile is going agile. Agility has become a bonafide IT mantra for every process in the software development life cycle. Localization, as an essential part of product creation, is no exception.
Localization is often treated as an after-thought. Only when the development and testing are finished do teams start to think about localizing their software. However, when you relegate the localization step to the last minute you risk missing deadlines and, worse, releasing a product not quite ready for worldwide launch.