Adding UX to a Successful SEO Strategy

The post 5 Ways That UX Developers Influence SEO first appeared on Webdesigner Depot.

21 septembre 2022/par Service comm.

Exciting New Features in Safari 16

Apple has released an OS update. Packaged in with it is the latest version of Safari, 16.

Expected to be released ahead of next month’s macOS 13, Safari 16 is packed with updates, making it one of the most capable browsers available.

For web designers, the significance is the forward momentum in web technologies that enable freer design work and fewer hacks to achieve complex layouts. Little by little, CSS recommendations are being implemented to the point that using JavaScript for layout is rapidly becoming as unnecessary as it is disliked.

Some of this was announced in June in the Safari 16 beta. But a lot has been added in the last couple of months. So here’s what’s new in Safari 16 today.

CSS Container Queries

The most exciting addition to Safari 16 is CSS Container Queries.

It is hard to understate how in-demand this feature has been; if you imagine an edit button on Twitter that gifted you crypto every time you corrected a typo, you’d be getting close to how popular this feature is.

Until now, media queries have detected the whole viewport. And so, if you have an element like a card, for example, that needs to change at smaller viewports, you need to calculate the available space and adapt the element’s design accordingly. Unfortunately, this frequently gets out of sync with edge cases causing more than a few headaches for front-end developers.

Media queries are severely restrictive to modern layout methods like Grid that wrap elements automatically because there is no way to detect how the elements are laid out.

Container Queries solve this by allowing you to define styles based on the size of the actual containing element; if a div is 300px wide, the contents can have one design, and if it’s 400px wide, they can have a different design—all without caring what size the whole viewport is.

This is dangerously close to OOP (Object Orientated Programming) principles and almost elevates CSS to an actual programming language. (All we need is conditional logic, and we’re there.)

The latest versions of Chrome, Edge, and now Safari (including mobile) support CSS Grid. Even discounting the rapid decline of Twitter, this is way more exciting than any edit button.

CSS Subgrid

Speaking of Grid, if you’ve built a site with it (and if you haven’t, where have you been?), you’ll know that matching elements in complex HTML structures often results in nesting grids. Matching those grids requires careful management, CSS variables, or both. With CSS Subgrid, grids can inherit grid definitions from a grid defined higher up the hierarchy.

CSS Subgrid has been supported by Firefox for a while but is not yet part of Chrome or Edge. Until there’s wider support, it’s not a practical solution, and using a fallback negates any benefit of using Subgrid. However, its introduction in Safari will surely herald rapid adoption by Google and Microsoft and moves the web forward considerably.

CSS Subgrid is likely to be a practical solution within 18 months.

AVIF Support

AVIF is an exceptionally compact image format that beats even WebP in many instances. It even allows for sequences, creating what is essentially an animated GIF but smaller, and for bitmaps.

AVIF is already supported by Chrome, with partial support in Firefox. Safari now joins them.

AVIF support is one of the more valuable additions to Safari 16 because you’re probably already serving different images inside a picture element. If so, your Safari 16 users will begin receiving a smaller payload automatically, speeding up your site and boosting UX and SEO.

Enhanced Animation

Safari 16 introduces some significant improvements in animation, but the one that catches the eye is that you can now animate CSS Grid.

Yes, let that sink in. Combine Container Queries and animation. The possibilities for hover states on elements are tantalizing.

Safari 16 also supports CSS Offset Path — known initially as CSS Motion Path — which allows you to animate elements along any defined path. This enables the kind of animated effect that previously needed JavaScript (or Flash!) to accomplish.

Chrome, Edge, and Firefox all support CSS Offset Path; the addition of Safari means it’s now a practical solution that can be deployed in the wild.

Web Inspector Extensions

Announced as part of the beta release, Web Inspector Extensions allow web developers to create extensions for Safari, just as they would for Chrome.

Web Inspector Extensions — or Safari Extensions as they’re destined to be known — can be built in HTML, CSS, and JS, so the learning curve is shallow. It’s a good route into app development for web designers.

Because the underlying technology is the same as other browser extensions, anyone who has made a Chrome, Edge, or Firefox extension will be able to port it to Safari 16+ relatively easily. As a result, there should be a rapid expansion of the available extensions.

Improved Accessibility

Accessibility is key to an effective and inclusive web. Be like Bosch: everybody counts, or nobody counts.

When testing a design for accessibility, emulators don’t cut it. In my experience, Safari has some of the most reliable accessibility settings, especially when it comes to Media Queries like prefers-reduced-movement.

Further gains in this field mean that Safari continues to be an essential tool for QA tests.

Reduced Resets

Finally, I want to throw up my hands to celebrate the reduced number of non-standard CSS appearance settings.

For years we’ve been prefacing our style sheets with elaborate resets like Normalize, designed to undo all the assumptions browser developers make about design and the UI preferences of their engineers.

Safari 16 has reportedly “Removed most non-standard CSS appearance values.” How effective this is and how much we can rely on it given the other browsers on the market remains to be seen. However, like many of Safari 16’s changes, it’s a step towards a browser that’s on the developers’ side instead of an obstacle to overcome.

The post Exciting New Features in Safari 16 first appeared on Webdesigner Depot.

14 septembre 2022/par Service comm.

What Customer-First Web Design Looks Like

The purpose of a website is to reach new customers and keep current ones engaged. Therefore, customer-first should be at the top of your list for design features. After all, without your clients, your business won’t grow or succeed.

Customer-first has been a buzzword for a few years now. In a nutshell, it’s easy to imagine what customer-first design means. The needs of consumers come before anything else. However, the concept isn’t quite as simple in practice. A lot of nuances enter the equation.

Just what does it mean to have a customer-first web design? What are the must-haves to reach users on their level and keep their attention for the long haul?

Embracing quality customer experiences has driven loyalty for as long as anyone can remember. However, we now live in a time of uncertainty, and when people leave companies on a dime if they’re dissatisfied with any aspect. So you must hit the high notes on every song – your website is your purest online persona and must engage users and keep them entertained.

Whether you embrace causes that matter to your customers and share information on them or tweak your design to meet accessibility guidelines, many factors come into play with a customer-centric design.

In a recent report, researchers found that about 88% of company leaders feel customer engagement impacts revenue. You can’t control every variable, but you can ensure your website hits all the strong points for a customer-first web design that grabs them and keeps them on your page.

Here are our favorite tips to create a customer-first approach. You may already be doing some of these things. Pick and choose what makes the most sense for your business model. Even small changes can have a big impact.

1. Know Your Customers

Before creating a website centered around your customers’ needs, you must know who they are. What are the demographics of your typical clients? Survey them and find out what their needs and expectations are. How can you best help them?

You may also want to survey them about your website. What’s missing that might help them? Is there anything they love? What do they hate? The more you know, the better your design can match their expectations. Create buyer personas based on their preferences.

At the same time, buyers will sometimes say one thing but actually feel another way. No one is quite sure why people do this when being surveyed. One way around that issue is to do some A/B testing to see how they actually feel about various changes. Do they respond the way you thought? What other adjustments need to be made?

2. Find the Right Color Palette

Different industries trend toward various hues. For example, businesses in the banking industry trend toward blues and occasionally reds. Blue elicits trust from users and has a calming effect. On the other hand, the fashion industry might tap into brighter shades, such as lime green. Think about what colors people expect in your industry, and then find your color palette.

Each hue has its emotional impact. For example, red is a color of power and can elicit excitement in the viewer. Choose your shades accordingly to get the most emotional punch possible.

3. Accept Feedback

One of the best ways to improve your site over time to match the needs and preferences of your audience is by allowing feedback. Add reviews, place a feedback form in your footer, and even send out requests for feedback to your mailing list.

It’s also a good idea to find a mentor who has been successful at running a business. Ask them to look at your site and give you advice. You might also enlist the help of a marketing professional.

4. Stick With the Familiar

Have you heard of Jakob’s Law? The rule of thumb states that people prefer common design patterns they’re most familiar with. So when they see a pattern they know, such as a navigation bar layout, it boosts their mood and improves their memory of the site.

When making edits, don’t make significant changes. Instead, implement minor adjustments over time to give your followers a chance to acclimate to the shift.

5. Cut the Clutter

If you want users to feel wowed by your page and engage, you have to limit their choices. Add in too many options, and they may not know where to go first.

Start by choosing an objective for the page. Cut anything that doesn’t point the user toward the goal. Ideally, you’d have a little info, an image, and a call to action (CTA) button. However, this may vary, depending on where your buyer is in the sales funnel and how much information they need to decide to go from browser to customer.

6. Choose Mobile Friendliness

Recent reports indicate about 90% of people use mobile devices to go online at times. With phones gaining greater capabilities and 5G bringing faster speeds to communities, expect people to use their mobile devices even more frequently for internet browsing.

Making sure your site translates well on smaller screens makes sense for your company and for your customers. Be sure to test everything. Click through all links. Fill in forms. Ensure images and text auto-adjust to the correct size, so people don’t have to scroll endlessly.

7. Make Multiple Landing Pages

Like most businesses, you probably have several buyer personas as you segment your audience. Don’t just create a single home page and expect it to fulfill the purpose of every reader. Instead, create unique pages for each persona to best meet their needs.

Make sure each landing page speaks in the natural language patterns of your specific audience. Think about the unique needs of each group. How do their pain points differ? How can you best meet their needs?

8. Keep Important Info Above the Fold

People are busy. They work, have families, and might visit your site on the 15-minute break they get in the afternoon. Most consumers want the information they need to decide and don’t want to dilly-dally around with other things.

Place the essential headlines and info they need above the fold, so they see it first. Make it as readable as possible by using headings and subheadings. Add in a few bullet points. People also absorb information easier in video format, so add a video highlighting your product’s or service’s main benefits.

You should also place a CTA button above the fold if it makes sense for your overall design. Keep in mind people may have visited and already read some of the information. Some users return just to sign up and want to find the CTA quickly.

Step Into Your Customers’ Shoes

Look at your site through the eyes of your audience. What works well? What needs to be adjusted? Over time, you’ll develop a customer-first web design that speaks to those most likely to buy from you. Then, keep making changes and tweaking your site until it hits the perfect balance for your customers.

Featured image via Freepik.

The post What Customer-First Web Design Looks Like first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

24 août 2022/par Service comm.

Offline-First Apps: Why Should Apps Be Made to Work in an Offline State?

People often experience network or internet connectivity issues while traveling, most often when they are on a subway. But not only in this particular case — one can encounter such issues anywhere where the network connectivity is poor. Browsing a mobile application in those situations can lead to a poor and frustrating user experience if it doesn’t possess the ability to work in the offline state. This is where the role of offline-first apps comes into play.

Users carry a strong negative emotion for apps that are not optimized for low connectivity. And do you know latency is the number one reason why people in the U.S. decide to bounce from mobile pages? Though the stats don’t reveal whether it is when they are stuck in a low network area or it is the application’s slow nature despite a good network, the point that we want to put stress on is that a mobile app’s inability to load quickly can leave users highly dissatisfied and compel them to abandon the application. This, along with an increase in churn rate, can result in revenue loss as well. This has pushed « appreneurs » toward adopting an offline-first approach or building offline-first apps to tackle limited connectivity issues.

Source de l’article sur DZONE

21 août 2022/par Service comm.

3 Best Website Uptime Monitoring Tools

An unreliable, semi-broken and unresponsive website is an excellent way to lose leads and visitors — regardless of how aesthetically pleasing or well-designed, the visual elements are.

Over the past decade, we’ve seen more initiative to deliver faster internet to regions of the world that were previously devoid of it. With online communities expanding and more people becoming receptive to online shopping, ensuring your site’s dependability is now more important than ever.

One way to achieve this is by employing uptime and downtime monitoring tools. This guide will examine the best ways to get alerts when something goes wrong and your website falters.

Why Is Website Uptime Monitoring Important?

Downtime is bound to occur occasionally. Nonetheless, the goal is to minimize it. The longer the downtime occurs, the more traffic and potential clients you lose. A dysfunctional website is also detrimental to your credibility and reputation. People may associate your website’s unreliability with your real-world products or services.

With web developers charging an average of $200 per hour, high-quality websites can be expensive to build and maintain. Nevertheless, it’s often worth the investment. However, an unreliable website can backfire on you. Instead of attracting more customers, it could potentially repel them. This can result in lost revenue.

An uptime monitoring solution can help you prevent or reduce these losses. It verifies if your website is up and functional and notifies you if it’s not. This allows you to troubleshoot the issue and get your website back up and running as soon as you’re alerted. The most common issues behind your website’s downtime include:

Server faults;
Network outages;
Power outage;
Traffic spikes;
Cyberattacks;
Domain name issues;
An erroneous web application deployment;
Increased server loads;
DNS Resolve issues;
Human error.

Thus, you must employ a dependable tool that detects downtime or any interruptions related to your website as soon as they occur. They are must-have tools for web designers, developers, and network administrators. However, not all of them are built the same. So how do you identify the best uptime monitoring tools?

Essential Features of Uptime Monitoring Tools

Uptime monitoring tools typically detect interruptions by running network tests such as pings and trace routes. You could practically monitor your website’s uptime by constantly running these tests yourself.

However, this isn’t an efficient way to monitor your website’s uptime. A comprehensive uptime monitoring tool will automatically monitor your website’s uptime in the background. It will then alert you through various channels as soon as it senses that your website may be down.

Furthermore, high-quality uptime monitoring solutions tend to offer additional information regarding your website’s uptime/downtime and its performance. These tools commonly feature dashboards, status pages, badges, exportable records, etc., to help you keep track of your site’s overall health.

9 Best Features of an Uptime Monitoring Solution

The ideal uptime monitoring tool or service should feature:

Website security features that notify of and repel potential cyber attacks;
24/7 uninterrupted background website monitoring;
Multi-channel alerts (email, SMS, push notifications, instant messages, social media, etc.);
Report generation;
24/7 customer support available through different channels (email, phone, chat, etc.);
Be capable of monitoring multiple websites and proxies at the same time;
Offer insights and suggestions to improve your website’s performance;
Be affordable;
High customizability should allow you to choose which features to enable and disable.

Another optional feature to look out for is public status pages that your clients can access to determine if all your services are up and running. GetWeave is an excellent example of this. The website features a well-organized systems status page where customers can check if all of Weave’s services are functional.

Nevertheless, you can use the above information as a buying guide when assessing potential uptime monitoring tools. The rest of this guide will supply a few suggestions as to which tools you should use for your website.

3 Best Website Uptime Monitoring Tools

Some of the best uptime monitoring tools for website downtime alerts include:

1. Uptrends

Uptrends isn’t just a downtime detection tool; it’s a complete web performance monitoring solution. It will notify you as soon as it detects any disturbance in your website’s performance. It features highly customizable checks. For instance, you can set performance check limits for load times. Uptrends will notify you instantly if your website takes too long to load.

You can also configure from which locations you want it to monitor your website. Uptrends will then point you to where your website usually suffers performance dips in the real world.

The service uses multiple communication channels to send users notifications: email, phone calls, and SMS. Alternatively, you can download one of Uptrend’s mobile applications and receive push notifications. Additionally, you can integrate Uptrends with messaging and communication applications such as PagerDuty, Slack, and Microsoft Teams.

Another impressive Uptrend feature is its ability to emulate your website’s performance on different browsers. It runs Google Chrome, Mozilla Firefox, and Microsoft Edge on its servers. Thus, you can compare how your website runs on these web browsers without installing them on your servers or computer.

Uptrends supplies users with various charts, reports, and graphs to help identify sudden spikes or dips. Waterfall reports display the complete page-load from the initial request to the last download. This allows you to compare the history of your website’s performance element by element. It comes with three price plans whose costs depend on the number of monitors you would like. Starting at $16.21 (at the time of writing) the Starter Plan is the most affordable.

2. Oh Dear

Oh Dear is a slightly cheaper option than Uptrends, with the most affordable plan starting at $12 per month (at the time of writing). However, while Uptrends offers a 30-day free trial, Oh Dear only provides a 12-day trial period. Nevertheless, Oh Dear’s interface is a lot cleaner and more minimal.

Since Oh Dear runs servers in different locations across the globe, it can track how your website performs in various regions. Oh Dear will scan through your website and index all the pages. If it detects any issues, it will alert you immediately.

Oh Dear also features a continuous certificate monitoring function. Site owners who are concerned with their website’s security may find this feature to be especially useful. It will verify your SSL certificate expiration dates and alert you of any changes.

Oh Dear’s public status page enables your clients to keep track of your website’s availability.

Oh Dear uses email and SMS text messages to alert site owners of any issues. It also features integrations with communications and social media applications such as Telegram, Discord, Slack, Microsoft Teams, etc. Oh Dear ensures that messages are as detailed and user-friendly. This makes it easier to troubleshoot and find the origin of your problem. Oh Dear is more than a worthy alternative to Uptrends.

3. WP Umbrella

WP Umbrella is a little different from the previous entries. It’s intended to help users manage and monitor multiple WordPress sites. Thus, it is far more particularized in its approach to website uptime monitoring. Again, as is the primary function of the uptime monitoring tool, it offers a real-time alert system that will contact you through email, SMS, Slack, etc.

WP Umbrella employs a simple minimal UI. Its main screen consists of a dashboard that allows you to view all your WordPress websites. By default, this dashboard features four columns: Site, Uptime, Speed, and Issues.

WP Umbrella will alert you of any outdated or erroneous plugins or themes. While it doesn’t offer dedicated public status pages, it does have a client report generation feature. You can automatically send these reports to your various subscribers or clients when your website is down.

WP Umbrella is the most affordable option on this list. Users are charged $1.99 per month (at the time of writing) for each website monitored. In addition, WP Umbrella offers a 14-day trial and does not require your credit card details. It’s an excellent option for anyone running a WordPress website or two.

Conclusion

This guide has only explored three possible uptime monitoring solutions. They won’t only assist you in detecting downtimes, they can also help you find the reason your site may be slow.

These solutions are an excellent place to start. But there are many other options coming to market all the time. You may find that this is the first step to converting more leads and reducing your bounce rate.

The post 3 Best Website Uptime Monitoring Tools first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

1 juillet 2022/par Service comm.

Modern Application Security Requires Defense in Depth

Perimeter security has been dying a slow death over the better part of a decade, as breaches of the corporate network have become commonplace. Most organizations now find it obvious that trusting devices and users merely for being « on the corpnet » is insufficient to maintain security in the face of evolving threats.

At the same time, the re-platforming of business applications to a SaaS model, coupled with a more mobile and distributed workforce, has made the need to « VPN into a corpnet » feel archaic and cumbersome. The pandemic created the perfect storm around these two long-term trends, accelerating this slow death into a fast one. Adopting a zero-trust architecture is no longer negotiable for any organization that wants to stay alive.

Source de l’article sur DZONE

25 juin 2022/par Service comm.

7 UX Laws You’Re Probably Getting Wrong

UX laws are an invaluable tool, providing guidelines for designers that ensure we don’t have to continually reinvent the wheel when crafting experiences for the web.

However, UX laws tend to be devised by scientists and psychologists — people who are more than comfortable with the exceptions and allowances of academic language. By the time they filter down to us in the trenches, the language has invariably been over-simplified, and the wisdom behind the idea diluted.

Today we’re going to look at seven well-known and commonly cited rules of UX design that too many designers get wrong.

1. Jakob’s Law

Jakob’s Law, named for the UX researcher Jakob Nielsen, states that users spend most of their time on other sites and as a result prefer sites that work the same way as the sites they already know.

Jakob’s Law has often been used to limit experimentation and encourage the adoption of common design patterns in the name of usability.

However, the word ‘prefer’ is hugely loaded. While it’s true that a user will more easily understand a familiar design pattern, they do not necessarily prefer familiar experiences.

It has been widely proved that new experiences boost our mood and that new experiences improve our memory. If your goal is a memorable site that leaves users with a positive impression, introducing novelty is a sound decision.

2. Goal Gradient Hypothesis

The Goal Gradient Hypothesis assumes that the closer users are to their goal, the more likely they are to complete it.

It’s an attractive theory, especially in e-commerce, where it is often used to justify simplifying the initial purchase process and postponing complexity to move users along the funnel — a typical example is leaving shipping charges until the final step.

However, anyone who has studied e-commerce analytics will know that cart abandonment is a huge issue. In North America, shopping cart abandonment is as high as 74%.

We don’t always know what the user’s goals are, and they may not match ours. It may be that users are treating your shopping cart as a bookmark feature, it may be that they have a last-minute change of heart, or they may be horrified by the shipping charges.

While providing a user with an indication of their progress is demonstrably helpful, artificially inflating their proximity to your preferred goal may actually hinder conversions.

3. Miller’s Law

Never in the whole of human history has any scientific statement been as misunderstood as Miller’s Law.

Miller’s Law states that an average person can only hold seven, plus or minus two (i.e., 5–9) items in their working memory. This has frequently been used to restrict UI navigation to no more than five items.

However, Miller’s Law does not apply to items being displayed. While it’s true that too many options can lead to choice paralysis, a human being is capable of considering more than nine different items.

Miller’s Law only applies to UI elements like carousels, which have been widely discredited for other reasons.

4. Aesthetic-Usability Effect

Edmund Burke once said, “Beauty is the promise of happiness.” That belief is central to the Aesthetic-Usability Effect, which posits that users expect aesthetically pleasing designs to be more usable.

Designers often use this as a justification for grey-on-grey text, slick animations, and minimal navigation.

Critical to understanding this is that just because users expect a design to be usable does not mean that it is or that they will find it so. Expectations can quickly be dashed, and disappointment often compounds negative experiences.

5. Peak-End Rule

The Peak-End Rule states that users judge an experience based on how they felt at the peak and the end, rather than an average of the experience.

Designers commonly use the Peak-End Rule to focus design resources on the primary goal of each experience (e.g. adding an item to a cart) and the closing experience (e.g. paying for the item).

However, while the Peak-End Law is perfectly valid, it cannot apply to open experiences like websites when it is impossible to identify a user’s starting or ending point.

Additionally, it is easy to see every interaction on a website as a peak and even easier to make assumptions as to which peak is most important. As such, while designing for peaks is attractive, it’s more important to design for exceptions.

6. Fitts’ Law

In the 1950s, Paul Fitts demonstrated that the distance to, and size of a target, affect the error rate of selecting that target. In other words, it’s harder to tap a small button and exponentially harder to tap a small button that is further away.

UX designers commonly apply this law when considering mobile breakpoints due to the relatively small viewport. However, mobile viewports tend not to be large enough for any distance to affect tap accuracy.

Fitts’ Law can be applied to desktop breakpoints, as the distances on a large monitor can be enough to have an impact. However, the majority of large viewports use a mouse, which allows for positional corrections before tapping.

Tappable targets should be large enough to be easily selected, spaced sufficiently, and tab-selection should be enabled. But distance has minimal impact on web design.

7. Occam’s Razor

No collection of UX laws would be complete without Occam’s Razor; unfortunately, this is another law that is commonly misapplied.

Occam’s Razor states that given any choice, the option with the least assumptions (note: not necessarily the simplest, as it is often misquoted) is the correct choice.

In an industry in which we have numerous options to test, measure, and analyze our user interfaces, you shouldn’t need to make assumptions. Even when we don’t need extensive UX testing, we can make decisions based on other designers’ findings.

Occam’s Razor is a classic design trap: the key to avoiding it is to recognize that it’s not your assumptions that matter, it’s the users’. As such, Occam’s Razor applies to a user’s experience, not a design process.

The post 7 UX Laws You’Re Probably Getting Wrong first appeared on Webdesigner Depot.

20 juin 2022/par Service comm.

3 Essential Design Trends, June 2022

Are you bored with some of your current design projects? This month’s collection of website design trends can help break you out of that rut with some fun and funky alternatives.

And all of these options are anything but boring. From visual display to technique, these trends present a different set of challenges.

Here’s what’s trending in design this month.

1. Layers on Layers

These website designs have so many layers of information that you almost don’t know where to look or where the design elements start and stop.

This can be a complex technique to make work because of the number of elements competing for the same attention in the design.

What you are likely to see with this design tend includes an image or video background with some motion but not anything that truly demands attention. Then add on a few still images in smaller frames throughout the design. Layer on text as well for a three-deep effect.

If you interact with these designs, you’ll find that they are not flat either. They all include animated elements, hover states, and interactions that help direct you through the layers of what can be a somewhat complex design.

Western National Parks Association uses a background image, middle images with animations, and multiple text layers (some on the pictures and some on the background). There’s also scroll animation to help build the design. A lot is going on, but it does not feel too busy.

WIP Architects is another design with layers that interact with each other and include motion. With a lot of scroll animation and layers that go in front of and behind other elements, engagement helps this site work.

The Shipwreck Survey uses the same basic layer outline with a little more overlap between elements and less overall animation. The primary animated effect on the homepage is the scroll bar.

2. Directed Click Actions

This interesting website design trend can be incredibly useful or a wasted element – directed click actions. These are buttons, icons, and animations that tell you to click somewhere in the design to move to the next stage of interaction.

The direct approach ensures that users see and have the best possible chance of doing what the design is intended for. On the other hand, if you need this much instruction, is the design too complicated? Or is there a middle ground where this trend looks great and is usable?

In each of the examples below, these directed click actions are a bit different.

HUG Co has a big circle to click in the bottom third of the screen. It’s almost designed like a bullseye, and you can’t miss it. The thing that is interesting here is that most of the video falls below the scroll. The click action also has two emojis to denote action – a smiling face or pointer when you are ready to click. (The click extends the video to full screen.)

ThinkOvery also uses a similar circular click icon. It also takes you to the next screen in a single movement so that you can continue to explore the design.

Living with OCD has a different approach with scroll and back-to-top icons paired in the bottom right corner. The scroll option includes words to help create direction and instruction. It consists of a small animation and an interactive hover state when you get close to the interactive element. The interesting thing here is that it is not actually a button, and you use a traditional scroll to interact.

3. Word Breaks

If you are a stickler for readability, this design trend might make you cringe.

In each of these designs, words are broken across lines – some with and some without hyphens. For the most part, there’s not much confusion about what the words are, but it does make you pause and think during the page experience.

Why would this be a design trend?

It’s a combination of using large typography, long words, and figuring out a solution to create a common experience between large and small screens. Many of these words would not fit on mobile screens, for example, with the same weight, scale, and impact as the desktop counterparts.

Hence, the word break solution. It creates a consistent user experience across devices.

This technique should be used only if you think your audience is savvy enough to understand what you are trying to communicate with the word break. It can be a tricky proposition!

Plantarium breaks at “plant” with a word that’s made up. But with the imagery and supporting terms, you still know immediately what the design is about.

Michelle Beatty takes a common word and breaks it. Because “photog” and “rapher” are the only letters on the screen, it’s pretty easy to figure out. What’s interesting is that the word break is not on the syllable, but the letters do stack nicely with this break visually.

Wreel Collective breaks a word with a hyphen in giant letters – something we rarely see in website design. Hyphens are not often used in this medium. Because of this, it gets your attention and makes you think about the words and the design.

Conclusion

There are a lot of rule-breaking trends in this month’s collection. They are interesting, fun, and require a certain level of risk to execute.

Could you see yourself (or your clients) opting for a design that features one of these trends? Time will tell if these visual compositions grow in popularity or begin to fade fast.

The post 3 Essential Design Trends, June 2022 first appeared on Webdesigner Depot.

6 juin 2022/par Service comm.

A Brief History of Responsive Web Design

Websites haven’t always been as adaptable as they are today. For modern designers, “responsivity” is one of the most significant defining factors of a good design. After all, we’re now catering to a host of users who frequently jump between mobile and desktop devices with varying screen sizes.

However, the shift to responsive design didn’t happen overnight. For years, we’ve been tweaking the concept of “responsive web design” to eventually reach the stage we’re at today.

Today, we’re going to take a closer look at the history of responsive web design.

Where Did Web Design Begin?

When the first websites were initially created, no one was worried about responsivity across a range of screens. All sites were designed to fit the same templates, and developers didn’t spend a lot of time on concepts like design, layout, and typography.

Even when the wider adoption of CSS technology began, most developers didn’t have to worry much about adapting content to different screen sizes. However, they still found a few ways to work with different monitor and browser sizes.

Liquid Layouts

The main two layout options available to developers in the early days were fixed-width, or liquid layout.

With fixed-width layouts, the design was more likely to break if your monitor wasn’t the exact same resolution as the one the site was designed on. You can see an example here.

Alternatively, liquid layouts, coined by Glenn Davis, were considered one of the first revolutionary examples of responsive web design.

Liquid layouts could adapt to different monitor resolutions and browser sizes. However, content could also overflow, and text would frequently break on smaller screens.

Resolution-Dependent Layouts

In 2004, a blog post by Cameron Adams introduced a new method of using JavaScript to swap out stylesheets based on a browser window size. This technique became known as “resolution-dependent layouts”. Even though they required more work from developers, resolution-dependent layouts allowed for more fine-grained control over the site’s design.

The resolution-dependent layout basically functioned as an early version of CSS breakpoints, before they were a thing. The downside was developers had to create different stylesheets for each target resolution and ensure JavaScript worked across all browsers.

With so many browsers to consider at the time, jQuery became increasingly popular as a way to abstract the differences between browser options away.

The Rise of Mobile Subdomains

The introduction of concepts like resolution-dependent designs was happening at about the same time when many mobile devices were becoming more internet-enabled. Companies were creating browsers for their smartphones, and developers suddenly needed to account for these too.

Though mobile subdomains aimed to offer users the exact same functions they’d get from a desktop site on a smartphone, they were entirely separate applications.

Having a mobile subdomain, though complex, did have some benefits, such as allowing developers to specifically target SEO to mobile devices, and drive more traffic to mobile site variations. However, at the same time, developers then needed to manage two variations of the same website.

Back at the time when Apple had only just introduced its first iPad, countless web designers were still reliant on this old-fashioned and clunky strategy for enabling access to a website on every device. In the late 2000s, developers were often reliant on a number of tricks to make mobile sites more accessible. For instance, even simple layouts used the max-width: 100% trick for flexible images.

Fortunately, everything began to change when Ethan Marcotte coined the term “Responsive Web Design” on A List Apart. This article drew attention to John Allsopp’s exploration of web design architectural principles, and paved the way for all-in-one websites, capable of performing just as well on any device.

A New Age of Responsive Web Design

Marcotte’s article introduced three crucial components developers would need to consider when creating a responsive website: fluid grids, media queries, and flexible images.

Fluid Grids

The concept of fluid grids introduced the idea that websites should be able to adopt a variety of flexible columns that grow or shrink depending on the current size of the screen.

On mobile devices, this meant introducing one or two flexible content columns, while desktop devices could usually show more columns (due to greater space).

Flexible Images

Flexible images introduced the idea that, like content, images should be able to grow or shrink alongside the fluid grid they’re located in. As mentioned above, previously, developers used something called the “max-width” trick to enable this.

If you were holding an image in a container, then it could easily overflow, particularly if the container was responsive. However, if you set the “max-width” to 100%, the image just resizes with its parent container.

Media Queries

The idea of “media queries” referred to the CSS media queries, introduced in 2010 but not widely adopted until officially released as a W3 recommendation 2 years later. Media queries are essentially CSS rules triggered based on options like media type (print, screen, etc), and media features (height, width, etc).

Though they were simpler at the time, these queries allowed developers to essentially implement a simple kind of breakpoint – the kind of tools used in responsive design today. Breakpoints refer to when websites change their layout or style based on the browser window or device width.

Viewport Meta tags need to be used in most cases to ensure media queries work in the way today’s developers expect.

The Rise of Mobile-First Design

Since Marcotte’s introduction of Responsive Web Design, developers have been working on new ways to implement the idea as effectively as possible. Most developers now split into two categories, based on whether they consider the needs of the desktop device user first, or the needs of the mobile device user. The trend is increasingly accelerating towards the latter.

When designing a website from scratch in an age of mobile-first browsing, most developers believe that mobile-first is the best option. Mobile designs are often much simpler, and more minimalist, which matches a lot of the trends of current web design.

Taking the mobile first route means assessing the needs of the website from a mobile perspective first. You’d write your styles normally, using breakpoints once you start creating desktop and tablet layouts. Alternatively, if you took the desktop-first approach, you would need to constantly adapt it to smaller devices with your breakpoint choices.

Exploring the Future of Responsive Web Design

Responsive web design still isn’t perfect. There are countless sites out there that still fail to deliver the same incredible experience across all devices. What’s more, new challenges continue to emerge all the time, like figuring out how to design for new devices like AR headsets and smartwatches.

However, it’s fair to say we’ve come a long way since the early days of web design.

Featured image via Pexels.

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