These days, companies have access to more data sources and formats than ever before: databases, websites, SaaS (software as a service) applications, and analytics tools, to name a few. Unfortunately, the ways businesses often store this data make it challenging to extract the valuable insights hidden within — especially when you need it for smarter data-driven business decision-making.
Standard reporting solutions such as Google Analytics and Mixpanel can help, but there comes a time when your data analysis needs to outgrow capacity. At this point, you might consider building a custom business intelligence (BI) solution, which will have the data integration layer as its foundation.
