Innovation in Sports and Gaming With Real-time Analytics
Reimagining a data architecture to provide real-time data flow for sporting leagues and events is an enormous challenge. However, digitalization enables a ton of innovative use cases to improve user experiences and engage better with players, fans, and business partners.
Think about wonderful customer experiences with gamification when watching a match, live betting, location-based services in the stadium, automated payments, coupons, integration with connected fan shops and shopping malls, and so on.