Over two years ago, the COVID-19 pandemic completely changed the business landscape for dozens of industries. For example, the eCommerce industry saw a meteoric rise, while cinemas and theatres have not yet fully recovered from the multiple nationwide lockdowns.
One of the industries whose rapid growth was also triggered by the coronavirus pandemic is the OTT or Over-the-Top industry. For millions of people stuck at home for months on end, with little to no social interaction, OTT services have become the go-to entertainment channel. Subsequently, the number of available streaming services also skyrocketed, and new players are regularly unveiled.